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Houghton, Esther, and 侯雅詩. "A study of teacher beliefs concerning the teaching and learning of ESLin Hong Kong universities." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2011. http://hub.hku.hk/bib/B48366274.
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This mixed-methods exploratory study of 34 ESL university teachers in Hong Kong sought to investigate the relationship between teachers’ beliefs about teaching and learning, their epistemological beliefs, and their classroom practice. Generally, findings indicate beliefs are formed though teachers’ past learning experiences, and professional education. Higher sophistication in teacher epistemology positively impacted classroom practice, probably facilitated through regular self-reflection and greater cognitive engagement, with teachers focusing more on student learning, and preparing students for independent study.published_or_final_version
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Master
Master of Education
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Yu, Hui-Yu. "The production and consumption of "experiencescapes" in Eslite bookstores, Taiwan." Thesis, Cardiff University, 2014. http://orca.cf.ac.uk/67997/.
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In the era of online business, digital devices, and electric books, bricks-and-mortar bookshops are in decline. Although the future of physical bookstores has received much anecdotal attention, little examination has occurred in the academic context. With a specific focus on the development of a comprehensive understanding of bookstore experiences, this research employs more-than-representational theory in order to conceptualise the ‘operational logics’ of bookstore experience. Through an ethnographic investigation of Eslite, one of the leading bookstore chains in Taiwan, this thesis argues that in order to thrive and sustain its bookselling business Eslite bookstores are produced as experiencescapes through performance. In these experiencescapes, consumers act as creative artisans who are able to re-configure any given situation, enacting countless possibilities through their embodied practices. Likewise, I suggest that cultural meanings, values, and ideological thoughts are connected to these embodied practices, spaces, identities and lifestyle through consumers’ book experiences. In addressing how practice constantly engages with corporate plans, cultural meanings, identities, and personal ways of life, this thesis contributes to wider debates on the processes of how the (more than) representational is presented and performed, and therefore invites researchers to develop a greater sensitivity to ‘doing’ geographies of consumption and spatial practices.
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Kor, Chahine Irina. "'Esli' et l'expression de la condition en russe moderne." Phd thesis, Université de Provence - Aix-Marseille I, 2001. http://tel.archives-ouvertes.fr/tel-00452520.
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Nous avons organisé notre travail d'après la sémantique d'une phrase type esli p, q, en commençant par les conditionnelles, modèle le plus fréquent. Organisée d'après le type de connecteur qui apparaît dans ces constructions, notre présentation expose les caractéristiques de chaque variante conditionnelle prise séparément. Nous proposons comme base de cette thèse une classification des types de condition en 4 groupes : • condition potentielle • condition irréelle • condition virtuelle • condition réelle Ainsi, la Ie partie est consacrée aux conditionnelles proprement dites et aux hypothétiques avec esli qui réalisent les trois premiers types de condition. Cette partie traite des caractéristiques particulières de ces phrases, de la spécificité de leur construction et de leur fonctionnement. Un chapitre à part est consacré à l'usage des synonymes lexicaux de esli en russe moderne. La IIe partie est centrée sur d'autres variantes conditionnelles. Il s'agit des phrases asyndétiques sans connecteur. Cette partie comprend également les phrases où le rôle du connecteur est assuré par un lexème ou forme grammaticale qui, en soi, n'est pas spécialisé dans l'expression de la condition (l'impératif, stoit, tol'ko, ljuboj, etc.). Ces phrases représentent des synonymes syntaxiques des phrases avec esli. Enfin, la IIIe partie comprend les conditionnelles secondaires, où l'expression de la condition n'est pas mise au premier plan, et les factuelles. Dans le premier cas, il s'agit des itératives, véhiculant une condition réelle. Les déductives et concessives, elles, se trouvent à la limite des conditionnelles et des factuelles. Quant aux factuelles, phrases de mise en relief et phrases oppositives, elles ne sont jamais hypothétiques, mais elles partagent avec les conditionnelles la structure commune du type esli p, q. La présentation de l'ensemble des phrases du type esli p, q permet de montrer une certaine unité où le modèle central est constitué par les conditionnelles.
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Lyakhova, Moulin Mariya. "La concession en russe moderne." Thesis, Lyon 3, 2011. http://www.theses.fr/2011LYO30008/document.
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Dans cette thèse sur la concession en russe moderne, nous avons cerné cette notion en élaborant un schéma prototypique servant à classer différents types de constructions concessives et à intégrer le maximum de structures marquées comme concessives. Ainsi le schéma proposé (p, Cq), basé sur la notion de contraste entre les implications des contenus de p et q, les évaluations de ces contenus ou les actes illocutoires p et q, prend pour principal repère C, conjonction ou préposition concessive. Nous avons étudié la relation concessive dans des constructions bi-Propositives et des propositions simples. Cet ensemble est classé en fonction du statut épistémique de q, puis subdivisé en non-Conditionnel, conditionnel ou contrefactuel. Le deuxième critère de classement est le statut unique ou multiple de q. Dans le premier cas nous avons des constructions non-Généralisantes, dans le second la construction appartient au type généralisant. Nous nous sommes démarquée des recherches traditionnelles en prenant en compte la concession illocutoire : xotja sert à remettre en cause l’énoncé précédent pour une auto-Correction du locuteur qui annonce ainsi le changement du cours de sa pensée. Notre travail nous amène à la conclusion que la concession est un phénomène protéiforme non réductible à une notion de causalité inversée. L’élargissement du champ d’étude permet de jeter un pont entre la notion linguistique et la notion rhétorique de la concession et de donner un tableau plus complet des différentes formes de relation concessive en russe moderneIn this thesis dedicated to concession in modern Russian we specified the concept by means of a prototypical schema which we applied to classify different types of concessive constructions. This schema aims at embracing the majority of sentences marked as concessive. The main mark of the proposed schema (p, C q), based on the idea of contrast between the implications of p and q contents, assessments of these contents or p and q speech acts, is the connective C, a concessive conjunction or preposition. We studied concessive relations in both complex sentences and simple sentences. They are classified according to the epistemic status of q and subdivided into non-Conditional, conditional and counterfactual. The second criterion of classification is the single or multiple status of q. According to it we have, on the one hand, non-Generalized concessive constructions and, on the other, generalized concessive constructions. Outstepping the traditional research, we made a point of studying illocutionary concession as part of the whole. Indeed, xotja in discourse is used by the speaker as a self-Correction technique in order to reject the previous utterance pointing thus the deviation of their thought. As a result of our research we come to the conclusion that concession has multiple forms and cannot be reduced to inoperant causality. Due to a wider research scope we managed to bridge the linguistic and rhetoric concessions and to give a broader view of different forms of concessive relations in modern Russian
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Іващенко, Г. С., and Ю. В. Помінчук. "Сравнительный анализ инструментов статического анализа кода для языка JavaScript." Thesis, 2018. http://openarchive.nure.ua/handle/document/11306.
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Chiang, Wen-Te, and 蔣文德. "Reading Eslite: The Cultural Form of the Eslite Bookstore''s Space in Globalization." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/93fbr3.
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Ko-Jung, Tseng, and 曾科融. "Customer Value in Eslite Bookstore." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/04870034085709214607.
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碩士國立臺灣藝術大學
工藝設計學系
99
To understand customer value is the keypoint in the completely competive market, so that the research is really important. This research not only finds out the customer value of Eslite, but also compares the result of customer value to the marketing manager’ssuggestion. Finally, to find out in consumer’s mind what the value of “sense of design” is, and what kind of elements generates “design”. By “ Means-End Chain” and “Zaltman Metaphor Elicitation Technique”, to find out the links of “ Attributes- Consequences- Values” of Eslite. For consumers, there are 4 images of Eslite. These are “the study can accumulate capacity”, “the space can release the stress”, “ the tour to find treasures”, and “the elite of taste”.The end value of Eslite are “upgrade” and “relax”. The metaphot of these two values is transformation. A kind of transformation is about the capacity, and the other kind of transformation is about mood. The result of comparision between consumer’s mind and marketing manager’s mind is almost the same. However, consumers give more meanings to all attibutes. About “sense of design”, its attributes comprise“atmosphere of the space”, “design products”, and “Eslite’s publications”. Its values are “to upgrade one’s capacity”, “republic of Plato”, “to taste aesthletics”, “to apply to the life”, “the sense of belonging”, “to relax” and “comfortable”.
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Wu, Chin-ching, and 吳佳靜. "Eslite Magazines and the Shaping of Some Bourgeois Cultural Tastes in Taiwan---A Content Analysis of the Eslite Book Review and the Eslite Reader." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/yvshqv.
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碩士國立中山大學
傳播管理研究所
95
Bombarded by various waves of consumer information,Taiwan has hit the road to the so-called “style society” with the trend towards aestheticization of daily lives and growing emphasis on tastes, and in the meantime the industries, while churning out products, do not forget to compete for the interpretive power and symbolic control over the media. In Taiwan, as far as cultural tastes and lifestyle modeling are concerned, the “Eslite phenomenon” shall not be ignored. With content analysis, this research probes into the editorial logic by which the Eslite Bookstore, as one of the important indicators on the map of Taiwan culture consumers’ tastes, has tried to design its style-based Eslite Book Review and Eslite Reader magazines. In the end, the researcher deliberates over some visages of bourgeois tastes shaped by Eslite and contextualizes the findings in the class struggles for culture distinction as well as the recent social-economic changes in Taiwan. As the research shows, the main editorial notion of Eslite Bookstore is to construct an orthodox and legitimized legitimate taste domain by the voices of those culturally powerful male experts. It aims to build up a consumer style that is different from the past bourgeois conspicuous consumption and offers certain symbolic repertoires for the pursuit of delicate culture and life.Proclaiming itself as with higher cultural capital, Eslite prefers to involve more cultural activities and discourses to demonstrate its superiority, and to balance practical functions with more style innovations to distinguish itself from peers. In general, Eslite Book Review and Eslite Reader maintain a consistent style that uniquely belongs to Eslite . During the period of Eslite Book Review, it stresses mainly on life attitude, aesthetic style the second; whereas, Eslite Reader puts aesthetic style on the top of life attitude. Neither in these two periods have conventional values been emphasized. Eslite skillfully takes advantage of the existing cultural capital from the academic and expert systems to polish its cultural taste, and then elegantly projects such a cultural taste onto its consumers.By doing so, it successfully attains the identification from the readership and achieves its purpose of accumulating cultural capital and transforming it into economic capital.
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Chou, Hsiang-Chiu, and 周翔秋. "The Extension of Chung Yo Eslite Bookstore." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/81431919562372122679.
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碩士朝陽科技大學
建築及都市設計研究所
97
In the era where we are overwhelmed by vast information, we gain new knowledge first thing in the morning as internet popularizes. The “Go online and search XXX” slogan in commercial programs is enough to show that we rely on the internet for everyday life and it is already part of our lives. But because information is now everywhere, there are new changes in reading styles. Therefore, in this research, we aimed to discuss the transitions in reading methods, the changes in reading habits and media, and how the changes in knowledge acceptance model affect modern living space. Hopefully by this investigation and analysis we can find a new possibility for constructing physical book store and establish plan and designing principle which can be used for the design and plan of Eslite Book Store. In this research, we collected relative information of information society to understand people’s lifestyles on the internet to develop research contents while co-operating with research and investigation analysis and use physical browsing analysis program to establish the operating principle for the book store’s design and plan and use it as a planning reference for the book store’s development. Firstly we explore the city lifestyle and background during different eras. Then through the observation on blogs and internet reading, we investigate the meanings of space, entrance and route, including future activity possibility and new reading space style, to traditional book stores in physical book stores and virtual society. We hope by using this research method and designing principle analysis and building up, a new design thought can be brought forward to provide book store designer a reference for designing and planning evaluation.
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Liao, Wan-Rou, and 廖婉柔. "Construct Model of Brand Equity on Eslite Bookstore." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/53752834117120457130.
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碩士國立臺北教育大學
文化創意產業經營學系
101
As the growth of economy and improvement of whole circumstance, people values life standard gradually. Their focus on consumption is not only the demand for products any more, but also moves further into the spiritual needs as well as the satisfaction in cultural and aesthetic cultivation, among which, the Eslite Corporation in 1990s is the torchbearer. From a previous white-collar style bookstore for minority to a mainstream bookstore which has 42 chain stores after more than 20 years, its management has gradually transformed into the business model of compound shopping mall. Regardless of the general industrial Eslite or the Eslite after transformation, the competition core has transformed from the competition of products and services to that between brands. This study takes Eslite as research subject to explore the people’s recognition towards the brand equity of Eslite and establish the evaluation constructs of brand equity, so as to study relevant concepts concerning brand equity. The study adopts Second-order confirmatory factor analysis to construct complete Structural Equation Modeling, finding that the brand constructs of Eslite are brand awareness, brand experience, perceived quality, brand association and brand loyalty, which form the brand value and advantage. The study finds that the primary constructs of Eslite is brand awareness. Among the brand experience dimensions, the recognition of emotion and sensual experience is the highest. The perceived quality, brand association and brand loyalty Influence each other on; and customers with membership card have a strong sense towards the whole brand constructs. This study suggests raising loyalty and perceived value via price and effective management system, focusing on brand culture and products essence while supplemented by experiential marketing, and paying attention to the connectivity of brand expansion while avoid overexpansion which will dilute brand equity.
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蔡睦蕎. "Compound Bookstore’s Spatial Attraction： Dunnan Eslite Bookstore for Example." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/91081912325022065496.
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碩士國立臺灣師範大學
工業教育學系
97
Traditional bookstores can not meet people’s needs in this society. Compound bookstores propose another style of stroll bookstore. This thesis studies the relations with attractive variables and willingness of consume again. In order to study this relation, this thesis uses correlational research method with Dunnan Eslite bookstore by consumer's viewpoint. Compound bookstores are classified “personal characters”, ”consume characters”, and “spatial attraction” in this thesis. The data collected from 302 samples are analyzed with the aid of SPSS computing software. The findings of this thesis are shown as follows: 1.Consider six factors of space images, the most satisfied factors are spatial image, spatial scale, spatial style which are given people comfortable feeling. 2.Agreements with the degree of “consumer personal Life style characters” and “consumer consume cognitive value characters” are positive correlations with repurchase intention. 3.Satisfactions with the degree of “image factors with spatial image” and “social clue factors with spatial image” are positive correlations with repurchase intention. 4.The results of stepwise regression show that “Bookstore environment” and “quality of spatial design” have relations with spatial image. The spatial image design is an important thing of bookstore management. The findings of this thesis are expected to be helpful for the managers and space designers of compound bookstores.
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Chiu, Chien-Hsiang, and 邱建翔. "A Multi-Sided Business Model : Case Study of Eslite Bookstore." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/53030767535152321359.
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碩士國立交通大學
企業管理碩士學程
99
Many modern enterprises adopt multi-sided business model, such as credit card companies, portal websites and software companies such as Microsoft. The business model serves a platform to link two or more distinct but interdependent groups of customers, and creates values and mechanism by facilitating interactions between the different groups. The leading bookstore in Taiwan, Eslite Bookstore, is not purely a bookstore from consumers’ perspective. It has been developing into a cultural platform offering space for promoting cultural activities and different lifestyle experience. In recent years, there has been a dramatic proliferation of research concerned with the experiential marketing of Eslite Bookstore, while few study its unique business model. This study adopts the multi-sided business model and the Business Model Canvas created by Osterwader & Pigneur, and is aimed to analyze how Eslite Bookstores sustains its business between the culture and commerce. Four findings are worth summarizing: First, Eslite Bookstores is the first business adopting multi-sided model in its industry. Second, Eslite Bookstore has solved the chicken-and-egg problem based on its valuable brand asset and has had a unique subsidy policy, so that Eslite Bookstore is able to keep the different groups on the platform. Third, Eslite Bookstore differentiates itself by providing unique values to all the customers segments by offering irreplaceable goods or services that competitors can’t provide. Four, a multi-sided business takes a long time to form and it may vary in different industries.
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Ho, Wei-Ting, and 何威廷. "Eslite Group''s business model innovation and strategies." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/23281853785940098102.
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碩士國立臺灣大學
商學研究所
102
Enterprise Transformation has been an important topic of enterprise development in this day and business model innovation becomes a good point of breaking through the plight of enterprise transformation since some scholars have begun to study business model. About business model innovation, companies previously focused on R&D but only focusing on R&D has certain risk in the generation of internet that information can rapidly spread. On the other hand, service industry is difficult to focus on technologic innovation. Therefore Eslite, through business innovation, transform to promising department store industry from book store industry which facing the internet threat and marketing recession - it''s a case worth studying. This study will use case study research, dynamic capabilities theory and business model to explain: how does Eslite Group create 10 billion revenue as a company which have had losses continually for fifteen years. In the results of my research, Eslite''s business model can be roughly divided into two parts: "book stores" and "living field" and there are key point making a decisive difference between this two business models. The first key point is Eslite re-interprets and adheres own core competencies so they can make revenues more effectively; The Second point is Eslite can think how to do enterprise transformation before external shocks comes through management thinking, so finally they brought Eslite''s success story.
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Tsai, Yi-Chen, and 蔡宜真. "Development of Core Competences: a case study of eslite Corporation." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/24505983264142341114.
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Cheng, Yi-Fan, and 程一凡. "A Study of Website Contents of Eslite and Caves Bookstores." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/77774496194855530706.
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碩士實踐大學
企業創新與創業管理研究所
96
In recent years, the progression of technology and the increasing role of the Internet have changed people’s way of living. When surfing the Internet, unbound by time or location, one can obtain a large amount of information. As a result, the trend of on-line shopping has become increasingly popular as consumers have access to many descriptions, products, and retailers simultaneously. Facing the coming of the Internet era and the intense market competition, an enterprise must engage in Internet promotion to interact with consumers, satisfying their demands to enhance its competitiveness. However, the rapid development of the Internet has been an overwhelming trend. Because reaching consumers via the Internet possesses many advantages, many chain bookstores have inducted this trend into their business models. Consequently, chain bookstores not only appeal to consumers through books themselves, but also provide other goods and service of information. Moreover, with the coming of E-Commerce era, they are also active to create business in the electronic market and promote the management efficiency and competitiveness to make more profits. The study will be performed on Eslite Bookstore and Caves Bookstore. Eslite is a prime example of a multi-faceted bookstore, and Caves is representative of a bookstore with a large foreign section. Using Internet Marketing as the main concept, we analyze and compare Eslite and Caves bookstores’ website contents with Content Analysis and Case Study. The major conclusions of this study are as follows: The two bookstores’ websites let consumers conveniently find the products and information they need, and increase interactivity between bookstores and consumers. Moreover, by the convenience of the Internet, consumers can know the latest activities and news of the bookstores immediately. The richness of the website contents can not only promote the bookstores’ products and services, but also excite people to consume, which creates business and reaches the effect of marketing for the bookstores. Last, consumers not merely buy products through the entity of bookstores. On-line transaction of the bookstores’ websites has been quite mature, which also shows the coming era of E-Commerce and on-line shopping.
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林暄蕎. "Experiential Marketing Strategies : A case study of Eslite Xin Yi Store." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/80340974163831151461.
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碩士國立政治大學
傳播學院碩士在職專班
96
This research is a case study of Eslite Xin Yi Store, based on “Experiential Marketing” theory by Schmitt (1999). My goal is to explore the business idea of Eslite Xin Yi store, so that consumers are willing to spend more time to stay than usual . I also want to explore the consumer’s feelings to understand whether the experiential marketing strategy of Eslite Xin Yi Store have positive effect on the customer satisfaction and loyalty. I use in-depth interviews and questionnaire as the method to the research. The results are : SEMs (Strategic Experiential Modules) of experiential marketing, customer satisfaction and loyalty are positive correlation. In addition to related experience, the other four experiences are near significantly with customer satisfaction and customer loyalty. This research made the following recommendations to the firms that : 1. they should pay attention to the design of products decoration in the sensing experience. 2. they should allocate the atmosphere according to the distinguishing feature of products in the feeling experience. 3. they should take the advantage of multimedia equipments to present the diversity of products information the thinking experience. 4. they should provide for self-service enquiry in the acting experience. 5. they should plan a wide variety of activities in the relating experience.
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Chang, Ting-Ya, and 張婷雅. "Spatial Creation of Eslite in Cultural and Creative Industry: Urban Competitive Isomorphism." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/aum5d5.
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Hsu, Kuang Yi, and 徐光儀. "Cultural Consumption - Exploring the Business Authenticity of eslite Bookstore by Space-time Transformation." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/61303974097748113990.
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碩士逢甲大學
經營管理碩士在職專班
101
The motivation of this study is to find out the landmark of Cultural and Creativity in Taichung City, and then try to observe the different result. Within the progress of analyze the development of Taichung City, the result come out that the location of Park lane by CMP which is right located in the artificial green-belt of Taichung City, also it combines the publicly owned surrounding, such as China metal products co ltd and eslite which rather operate than participate. This study adopts Qualitative Research Method by using observation and interview. Writer hope to find some new viewpoint in exiting eslite bibliography or observation and then using triangle dialogue by using theory of semiotics to interview people and their emotional changes in eslite. Qualitative Research Method is a keep digging thought, within the research it has been found out that the visitor who went to eslite has two kinds of status, tour-visitor and consumer. Visitor participate the expend experience of eslite and to change and influence unobtrusively and imperceptibly, moreover, in the observation it can be found out that the key of operation is the influence of consumer and runner, which remix the new kind of business mode.
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Huang, Liang-chieh, and 黃良杰. "A Study on the organizational culture building--- An example of the Eslite bookstore." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/7rd2hp.
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碩士國立中山大學
人力資源管理研究所
93
This is the era that information transfers rapidly. The value of the books is lower than before. In Taiwan the average cost for book is less 250 dollars per year. The bookstores can not survive for this low expense. The image of the traditional bookstores is bad. Because of the lighting is not suffice, space too crowd, passage too narrow. It’s a chaos in the bookstore. Since Eslite was built in 1989 the situation had been changed. The founder attempted to awake the elite of society joined the dream for reading quality. It never shifts for sixteen years. Eslite was depended on organizational culture. The organizational culture is the base of corporation. The organizational culture affects the behavior of employ and organizational performance. In this thesis chooses Eslite as the researching objects to discuss the organizational culture, the characteristics of organizational culture, the dimensions of organizational culture and how to building the organizational culture. After discussed with Eslite management employees and analyzed the collecting data, we get the following results： 1.The characteristics of Eslite，s organizational culture includes customers , space quality, good ,love, beauty and creation, and the dimensions of Eslite，s organizational culture includes competitive circumstance, visible artifacts, a company，s underlying values and beliefs and the translation of those values and beliefs into learned behaviour. 2.The effects of Eslite，s organizational culture includes the founder，s idea,the locations, customers , expense habit and space. The organizational culture will be different. 3.The organizational culture made Eslite became the powerful and famous bookstore in Taiwan, the image is better than before, the performance is increase, the customer，s loyalty very high and became the buyer of the books . 4.The methods for building the organizational culture includes internal publication, socialize processes, training, recruitment, reward and punishment, communication and sharing , the events for mindset expression.
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Ramirez, Diego Jaime Alberto Rodriguez, and 羅雅哥. "Service Design of Fusion Bookstore Using Service Experience Engineering – An Example of Eslite." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/8vgk5t.
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碩士輔仁大學
國際經營管理碩士學位學程
104
Bookstores represent for ages a culture of knowledge, dream, and relaxation in the cities. However, many new information predominant the business world. With the increased online bookstores, plenty of physical bookstores have closed. Luckily, the bookstore business is in period of development, adapting its services to the clients’ needs. The customers’ expectations today are not the same as before, and a lot of changes have achieved in order to compete with the new systems of sale. It seems that the bookstores’ business still has opportunity, and that on the contrary, bookstores business will be getting extensive on the market. In this study, we explore the business Fusion Bookstore Eslite to improve its existing services, and adopt the service design methodology to analyze the business case. Presented by IBM research, the service science is the study of co-creation, which collaborates to develop service systems. Service Experience Engineering (SEE) is one of service design tools and can develop an essential service design for this case study: we mainly apply SEE methodology to analyze and design the service innovation for bookstores’ business to create an innovative business proposal for the future which can compete with future threats like Amazon physical bookstore.
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CHENG, YA HUI, and 鄭雅蕙. "Discussion on the Transformation of Eslite Group from the Viewpoint of Blue Ocean." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/6b6hrh.
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碩士實踐大學
企業管理學系碩士在職專班
105
During 1989 to 2017, the Eslite Group transformed from a sustained loss book selling company into a OTC life innovation company, and the share price soared over NT$100 per share, EPS of 2016 full-year rised to NT$8.88; furthermore, the Eslite Group was listed no.1 in “Most Admiredd Company 2017”survey. From the point of view of value proposition of Business Model, this research reviews the differences of value activities between Eslite Bookstore and Eslite Life. With the application of case study research and document alalysis, this research aims to clarify the value innovation of Eslite Bookstore and Eslite Life, analyze the customer value acitvities and illustrate the coutour of Eslite Group's business model, and provide the reference for other firms' future transformation. Therefore, the issues of this research are set into “the difference between old and nes value proposition of Eslite Bookstore and Eslite Life”and “analyzing the value innovation effectiveness from the point of view of Blue Ocean strategy.” Sudy finding I, Eslite Bookstore stresses on the plan of dream, positions itself as the provider of cultural content, creating the 24-hour brick and mortar bookstore, and make good use of experimental marketing to induce customers to try and purchase. Eslite Life, however, focuses on the business, positions itself as the creative economic platform, sets up the Eslite website in response to the e-commerce and the e-book of network generation, and adds the new form of “live performance”for customers to experience, so as to built the loyal customer base. Whether the bookstore or the shopping mall, Eslite Group sticks to the differentination strategy, which the center axis is innovation. This kind of thought sustains, and take different value activities with the changes of the trends. Sudy finding II, the Eslite Group takes humanity, art, creativity and life as the business concept. It skips the price competition from industry peers, and chooses the chian, not replication logistic strategy, to integrate the cross industry imagination and comes up with the operating method of “store in store” and 24-hour brick and mortar store, appeals to the need of customers and keep evollving to distinguish the markets. With the application of Blue Ocean, the Eslite Group creates the uncontested whole new market. The Eslite Group precisely grasps the demand gap of customers and meet it, aims at cutting down the cost and boosting customer value, and strengthen both the value proposition of customers and suppliers, adjusts the strategy in roll planning methos in respond to the change of surrounding environment, creates maxim benefits for customers and suppliers; these elements are the reasons that the Eslite Group succeeds.
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Guan, Jie-Yu, and 關傑予. "Curating Communication and Cultural Mediation—A Case Study of Suchu Eslite Book Store." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/eu6dhp.
Full textAbstract:
碩士淡江大學
大眾傳播學系碩士班
106
The development of cultural identity and the merging of different elements and aspects of Chinese culture through the support of local governments and culture based industry. This not only provides career opportunities but also revives local cultures and creates unique lifestyle. However, the culture industry is not like other industries. The establishment of aesthetics and the integration with the local culture have to be analyzed and discussed separately according to the cultural, political and economical background. The change of the viewer''s consumption consciousness is only part of the cultural field. The Eslite bookstore in Suchu has been strengthened with the local culture. The exhibition is a process of local production. The Eslite bookstore in Suchu reproduces the water town culture and the new image of Suchu.
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Chen, Yu-Han, and 陳妤涵. "The Entry Point of Omni-Channel Business – Taking Books.com.tw and Eslite as Examples." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/j7k4jv.
Full textAbstract:
碩士國立政治大學
企業管理研究所(MBA學位學程)
107
With the development of the Internet, e-commerce have expanded rapidly and soon integrated with physical retail stores, in order to gain its irreplaceable advantage. The combination of e-commerce and physical stores has gradually formed a new business model so-called “Omni-channel business”. This new business model emphasizes on doing Click-and-Mortar business and bring the best experience to consumers. In response to the trend, this study aims to find out the most effective entry point of Omni-channel business by searching for and organized the past literature, adopting quantitative analysis method, and take the two leaders of Taiwan’s book retail industry, Books.com.tw and Eslite, as Examples. It is hoped that this research can contribute to future companies’ plan of allocating their resources on the most effective touch point, attract consumers, and lead their consumers into other channels to finish their consumption. The study explores how consumers’ online and offline brand engagement affect brand image and brand trust on the other channel. The research shows: 1.Online consumer engagement has significant and positive impact on offline brand image, offline brand trust and offline purchase intention. 2.Offline consumer engagement has no significant impact on online purchase intention, but can positively affect online brand image and online brand trust. 3.Online brand image has a significant positive impact on online brand trust, so does offline brand image to offline brand trust. Based on the above conclusions, this study has proposed practical recommendations that new ventures can refer to: 1.Online channel is the most effective entry point for Omni-channel business model. 2.Organizations can enhance consumers purchase intention by improving brand image and brand trust. 3.Organizations should leverage the outcome of Halo effect, make perfect plans for each channel, in order to create circular commerce. Key Words: Omni-channel, Customer Engagement, Brand Image, Brand Trust, Purchase Intention.
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Lee, Chia Hua, and 李佳樺. "The Interpretation of The People and Spatiality in Contemporary Taiwan’s Metropolitan Eslite Bookstore." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/87663552720207302177.
Full textAbstract:
碩士國立臺灣師範大學
地理研究所
91
The establishment of Eslite Bookstore is the second revolution of bookstores in Taiwan. Its design of space and the alternative and elite style of culture with its mode of business sale not only attracts consumers, but also scholars. In many studies, the title of the Eslite’s “Cultural Landmark” is the result of the social direction. The symbol of Eslite’s space is the meaning of cultural promotion. The behavior of people in Eslite Bookstore is regarded as the exhibition of self-style and the practice of thoughts. But if we remove the stereotype, the people’s impression on Eslite Bookstore is not the pattern described above. Because they neglect the subject-man, the shaper of culture and the regional phenomenon in the expanding process. Without doing so, the spatial means of Eslite Bookstore would be lost. In other words, to shape the meaning of space, researchers use the view of Geography that stresses on the connection between “people” and “place” to explain the spatiality of Eslite Bookstore. The point is neither the concept of architecture or interior design nor the meaning of space. Therefore, in this thesis, I start with “ Existential Space” and “Consumer Society” to interpret the phenomenon of the people and spatiality in contemporary Taiwan’s metropolitan Eslite Bookstore. For this reason, first, I use “Existentialist” as a basis to understand the meaning of existential subjectivity in Humanistic Geography. It is because “Existentialist” is based on subject, and shows the meaning of existent spatiality of the subject through the real existence of the subject. The place and life world that Geography emphasizes to presented by the subjectivity of human spirit. In modern society, a place is expanded to a city; the relation of citizen and city is not as simple as before, but the shaping of the concept and process of ideology and cultural value of place remains the same. Next, the relation of space and people in Eslite Bookstore is the characteristic of consumer phenomenon in consumer society. Therefore, I use “ Symbolic Consumption” of Baudrillard as a basis to interpret the symbolic meaning of everything in Eslite Bookstore, to show the consumer means of the bookstore in citizen’s life and to show the similarities and dissimilarities of the style of citizen. This thesis is expected to discover the facts of difference in place. Therefore, chapter 3 aims to deal with the meaning of inner and external space in the bookstore and the fact that the spatiality corresponds with social context. Furthermore, it appears that its special arrangement is a result of tending to consumer mentality, just as what Baudrillard said, “The relation of space is controlled by decorator in capitalist society.” Chapter 4 aims to deal with the phenomenon of how the people interact with Eslite Bookstore in different space and time. In the chapter, the recognition of a man and his experience in different environment is the reason to create spatial variation, but the meaning of varied human space displays the structural meaning of consumer society. It’s also the result of Baudrillard’s idea, “Simulacres is true.” Finally, chapter 5 aims to discuss how culture activities of Eslite Bookstore show the fact of regional difference. I take the scale of searching for “Eslite phenomenon” to whole Taiwan, and the aim is that the culture activities are not single effect that Eslite brings about, its different effects were affected by different local culture and resource. The result is the manifestation of “ man-land relationship” in Geography. In conclusion, the cultural spatiality of Eslite Bookstore illustrates the fact that space duplication and capital manipulation in consumer society by displaying of the consciousness of subject. Although Eslite is called ” Chameleon”, and it has active relation of “ changing with environment”, but it has passive relation influenced by social environment. Eslite Bookstores all over Taiwan don’t show parallel relation, but the hierarchy of cultural transplantation and imitation, and the local characteristics shown by people.
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Huang, Min-Shuan, and 黃閔暄. "In the Name of City:The Cityscape of the Xinyi Flagship Bookstore of The Eslite." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/75080981650586219895.
Full textAbstract:
碩士國立臺北教育大學
藝術與造形設計學系碩士班
98
After the European Union (EU) was founded, Ando Tadao indicated a city would replace the unit of a country, that a unique city with charms is able to subsist and develop itself. The closest events and places to Taipei: Beijing 2008 Olympic games and Shanghai 2010 World's Fair, are touching the sensitive life space of Taipei. The issue of "Bilbao Effect" is spreading again. The World Games 2009 in Kaohsiung also successfully presented Kaohsiung City on the world stage. Does Taipei own its unique city landscape? Since 19th century, the industrial culture has kept changing the times like a big rolling snowball. The conflict between new tech and old tradition; the contradiction between new element and old atmosphere; the instant, general, brief and exotic cultural phenomenon brought by the progressive communicating media; they are forming the universal standard. Would the traditional aura disappear in the gradually dissimilar circumstance? Benjamin's discourse about Paris enlightens our ability of reading cities with appreciation of the beauty. It builds a city's image which is under illusions through the role of a stroller and the crumbled parts of the Arcades Project. Finally it transforms that into the fable of capitalism. Eslite Bookstore played a late-century gorgeous performance in 1980s and 1990s. It shockingly arouse new movements of city culture and made the "Eslite Bookstore" phenomenon. In the early 21st century, the dream opening of Xin-Yi flagship store was in the Xin-Yi district which is the center of capitalism and consuming summit. What 's the storm awaiting the 20 years old Duen-Nan store and the 3.5 years old flagship store to face? Eslite becomes the target of city fable, echos the problem that Taipei is encountering. It sees the world's epitome from the detail of daily routine life; it peeps the suddenly vanishing life narcosis that the modern city coldly faces in the ruins of a collapsing culture monument and the dream of looking for another utopia under hidden duplicated globalization. It analyzes a special viewpoint observing city space and culture through a fabled discourse.
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Liang, Yen Ling, and 梁晏菱. "Who is the successor? The family business succession and business strategy transition of eslite." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/90760915730253061088.
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碩士國立清華大學
科技管理研究所
99
Family business succession is just like the emperor succession. It’s always gaze at this issue. In the past, the family business founder over the power to the eldest son, or male of family member. In 2010, Hundred of successors in Taiwan organized by Yam Newsweek and UDN weekly, that announced the outcome of this activity: Master Bao-Chun Wu of baking bread, Prince Li-gang Huang of Palmardrama, Min-Jie Wu of Eslite all are successors in the cultural and creative industry. Especially, Min-Jie Wu of Eslite is the family business successors of women, who is the daughter and female of family member breaking the succession of traditional thinking. In the method, this study focus on single case: Eslite, which used secondary data and interpretative method to analyze. The key issue is the question of family business succession and the female successor in family business succession to find the reasons of female leader rising abruptly, and discuss the gender’s role in family. Through the case it concluded the following: A.The problem of succession in family business. The founders choose their children to succeed more than the professional manager. B.Whether daughter or son to succeed would be affected by the stereotypes in role of family. C.Whether daughter or son to succeed would be affected by the relationship with their father. D.The succession by daughter may take the family business strategy advantage of the opportunity to change. E.Female leaders rise abruptly which related to characteristics of female.
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Chen, Chang-Ting, and 陳昶廷. "Reconfiguring Ambidexterious Cyber and Physical Resources Integration Capability -A Case Study of Eslite Company." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/5vjnt9.
Full textAbstract:
碩士國立臺灣科技大學
資訊管理系
106
In recent years, the rapid development of information technology and logistics have caused many changes in consumption habits of consumers. The changes in consumer’s consumption habits holds a major impact on the survival of enterprises. The rise of E-commerce has put a lot of pressure on traditional physical stores, which in turn has set up E-commerce platforms in hopes of retaining their customers. Physical bookstores in Taiwan are currently on the brink of extinction. In addition to declining profits, physical bookstores are also faced with the low purchase intentions of consumers. This has put bookstores in a very dangerous situation which cannot be solved simply by setting up an E-commerce platform. How to leverage the advantages of internet platforms and physical stores will be the major challenge for bookstores if they wish to survive. This study in presented as a case study, which will analyze the Eslite Bookstore’s business strategy from the organizational ambidexterity point of view. By utilizing Dynamic capability, Enterprise modularization, Organization agility and information fluidity, enterprises will be able to reshape themselves using their own resources. This will enable enterprises to be able to balance the present and the future and ultimately integrate cyber and physical. This study hopes to provide reference for enterprises looking to integrate click and mortar.
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Shou-Hsin, Wu, and 吳守信. "The Construction and Representation of Consumption Space in Taipei Main Station Eslite Underground Mall." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/47743740048290642314.
Full textAbstract:
碩士臺北市立教育大學
歷史與地理學系碩士班
101
With the continuously expanding city scope, traffic congestion in Taipei City has become increasingly serious. Under this background, railway and MRT underground engineering are carried out, and the Taipei Main Station Special Area was established. Under Ministry of the Interior’s “Regulations of Multi-use for Public Facilities Land” program, the underground mall development to simultaneously solve problems of passenger evacuation, parking demands and shopping mall settlement was procured, providing consumers with a new form of consumption space. Of the four underground malls around the Taipei Main Station, due to early termination of Zensen Sushi Express Group’s management on Taipei New World Shopping Center, Eslite Co., LTD. then had the opportunity to take over. In this study, Henri Lefebvre’s Trialectics of Spatiality was adopted to explore the interaction phenomenon between people and space in the Eslite Underground Mall with concepts such as symbol consumption and consumer culture of the modern consumer society. Literature reviews, observation participant and in-depth interviews were adopted during the research process for data collection and analyses to achieve the purpose of interpreting and discoursing Trialectics of Spatiality on the utilization and image differences of Eslite Underground Mall by the three different roles of Eslite Co., LTD., store owners and consumers. The results obtained in this study are summarized as follows: 1. In “Spatial Practice”: Eslite Underground Mall was established to solve the serious traffic congestion in downtown Taipei by the Government and relevant units’ multiple development of underground space. Eslite has also carried out effective management under the special space and norms of the underground mall. However, consumers responded that the indicating system is inconsistent with the demands; 2. In “Representations of Space”: Through the three elements of light, color and signs, Eslite Co., LTD. had planned and constructed the overall space of the underground mall with a strong artistic feel to make it completely different from the previous Taipei NEW World Shopping Center. The stores decorated their interior space according to their types and characteristics based on Eslite’s representations of space to match the atmosphere of Eslite Underground Mall to some extent, leading to more thorough representations of space; 3. In “Representational Spaces”: “Space Privatization” emerged due to stores’ operational demands was presented in forms or mediums such as merchandise, posters and emergency exits to carry out other representational space activities. Consumers’ representational space activities were impacted by factors as time, objects and situation, presenting a diverse character. As both a planner and user, Eslite may have to respond to the demands of the stores as well as customers while managing under self-demands on artistic atmosphere, thus partial representational space activities were carried out.
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Huang, Hui-Lin, and 黃惠玲. "Cultural Events as a Practical Dimension of Experience Economy--A Case Study of ESLITE." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/f62wma.
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Shan-YuLi and 李珊瑜. "A Public Dialogue between Mask and Context-The National Cheng Kung University Eslite Bookstore." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/n6pja6.
Full textAbstract:
碩士國立成功大學
建築學系碩博士班
101
An aged triumph arch with the school motto and many old trees around, a focus of energetic transportation, locates at the entrance of National Cheng Kung University Campus. I am trying to utilize the mask concept and priniciles of contextualism to run a campus bookstore- eslite NCKU. There are five cections as follows: 1. A review on the history and social issues of the site. 2. Eslite phenomenon - book and bookstore history and the rise of the eslite. 3. Visual and Cultural- form and its significance. 4. Context Analysis: site selection, history, and its environment. 5. Design Process: from basic ideas to the final output.
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Chen, Yi-Ru, and 陳怡如. "Study on Consumers’ Lifestyle Aesthetic, the Case of Eslite Stationery Specialty Store in Taipei." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/91077617650664228396.
Full textAbstract:
碩士國立臺北教育大學
文化創意產業經營學系
103
Even though technology improves year by year, stationery industries still take a big part in human’s society. To enhance the purchase intention, some stationery stores change the normal ways of selling or promoting stationery goods by only focus on the function of the goods. They combine the lifestyle aesthetic with the stationery industries to encourage people to use or see the stationery goods in another way. Stationery items not only being office supplies or writing tools, but they also show the personal tastes. Therefore, in order to discover the affection of lifestyle aesthetic on consumers who shop at those stationery stores, the research focus on the case study of Eslite stationery specialty store in Taipei. The study takes the quantitative method as the way of data collection. It gives questionnaire to random stationery users who have shopped in Eslite stationery specialty store. To analyze the data from questionnaire, the research use SEM, Structural Equation Modeling, as the analyzing method. Selling strategy, environment atmosphere, and perceived value are the main factors that influence lifestyle aesthetic construction. The result shows that Eslite stationery specialty store have affected the consumers’ lifestyle aesthetic by these factors. Consumers identified these factors that might change their point of view of stationery goods. The change of the stationery stores shows that customers consider buying things that could echo to their personalities.
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Ching, Shen-Hao, and 沈豪慶. "The configuration of design and behavior in bookstore space:A case study of two Eslite bookstore." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/57225115373378385000.
Full textAbstract:
碩士中原大學
室內設計研究所
101
In addition to books, the Eslite Bookstore extends its services to food, clothing, housing, transportation, education, music and other aspects. The bookstore is not only a commercial space, but also a carrier of both culture and knowledge. The previous studies of the Eslite Bookstore usually focused on atmosphere, marketing, service and culture. The bookstore’s design elements, design methods and spatial analysis need more research attentions. The purpose of this study is to investigate the relationships between spatial configuration and spatial behavior in two Eslite bookstores. This study observed standing and sitting reading patterns of the customer, and interviewed users to reveal the non-reading behavior. The data analysis methods of this thesis were analysis of spatial organization and Space Syntax. The former examined overall composition of the two cases. The latter analyzed the articulation of axial lines, aggregate areas of the customer and spatial visibility generated by the interior design elements. Consequently, this research established four spatial logics of configuration: Book forest shrine, common core nodes, central squares and levels of intersection. The findings of this research indicated that spatial configuration influenced user’s spatial behavior. Firstly the spatial units of Taipei one mainly connected by the important long axis. The Taichung one represented a loop circulation with relative short axis. Secondly, axial line and spatial visibility were strongly correlated. Thirdly, the intersections of the common core node included service desk, entrance and the new book area. Finally, the central squares where contain many customers must connect to the entrance. Future studies will investigate and compare more bookstore cases based on the analysis methods of this research. The observation period must be increased so that the interactions between spatial configuration and customers can be fully understood.
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OU, JIUNN-HORNG, and 歐峻宏. "A RESEARCH ON THE ESLITE BOOKSTORE''S SPACE IN TERMS OF SOCIAL ELEMENTS AND FORM ANALYSIS." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/81112990533628079949.
Full textAbstract:
碩士中國文化大學
建築及都市計畫研究所
86
The object of this thesis was the Eslite Bookstore,which rose abruptly inTaiwan''s metropolitan areas in the late 1990''s. The study was focused on the analysis of social elements,with a view to figuring out what the "symbolic value"was,behind the target bookstore''s space planning.At the same time,the explanationswere also given to explain on the relations its space planning bare respectively tosocial background and market demands.The purpose was to discuss the tendencythat currently on the trend of "Symbolic Consumption",running efficiency is notthe only main concern when it comes to space planning for consuming pllaces.By means of symbol-packaging,the consuming places yield certain symbolic valuein a sense as well as their needs.Price has become a secondary consideration.The Eslite Bookstore successful make use of its unique space planning to promoteits enterprise identity.Based on a synthesis,the three conclusions were drawn asfollows: First,metropolitan consumers have an increasing demand for taste. Second,space planning promotes the profitability of sales. Third,metropolitan consumers are discontent with the quality of their living environment. At any time,any formation of space comes into existence under the influenceof its social background.This study on the Eslite Bookstore was done to know betternot merely the social elements of its space planning but the significance in societyrevealed through its publicity.
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Chen, Wen-Pin, and 陳文彬. "The Study of Chain-Bookstores in Marketing Mix-An Exploratory Study of Eslite and Kingstone Bookstores." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/11707757623519801575.
Full textAbstract:
碩士國立中山大學
企業管理學系研究所
92
Abstract The gross value of service industry in Taiwan has reached 63.3% of the GDP in 1998, and the percentage of the employed population in the service industry also accounted for over 50% (Central Statistics Service, 2000). In the service industry, the gross value produced by chain stores reached a market size of NT$18,190million in year 2002, and the proportion of chain management in the industry as was high as 33.62% (Department of Commerce, MOEA, 2003). Chain-Bookstores should plan for a marketing mix suitable to the needs of the corporation, establishing a differentiated yet high level of quality service so that in the process of making purchases, the customers will deeply remember the consumption experience, thereby strengthens the image of the brand name and loyalty of the customers. These are key issues that chain bookstores need to carefully evaluate and consider in developing a marketing mix strategy to effectively meet the trends and changes in the market. In light of the above discussion, the objectives of this study are to discuss the following: I.The development history and contemporary status of chain bookstores in the country. II.The application of primary marketing mix strategies in the chain bookstores of the country. III.Case study of the content of corporate marketing mix strategy, and conduct a comparative analysis and make recommendations on the feasibility of developing a chain bookstore marketing mix strategy. In respect of the chain bookstore market in the country, Eslite and Kingstone bookstores are used as case studies. Through literature review and in-depth interview, the marketing mix of the case study bookstores were reviewed, the results of the study are as follows: I.Management methodology: Strengthen the ability of distribution channel and reposition the brand name; make use of the price negotiation advantage to promote book sale through the mailing system. II.STP strategy: Expand the market segment to the Asia and Chinese region; conduct differentiated marketing in different regions; design marketing activities and product mix appropriate to the needs of local customers in the different regions. III.Marketing mix strategy: 1.Product: In order to grasp the trends of consumer tastes, product mix should be diversified and cross-discipline business cooperation should be encouraged. 2.Pricing: Market related products by value rather than by price. 3.Distribution channel: Combine local culture, to create differentiation in store designs. 4.Promotion: Make use of theme exhibitions, extended readings and community activities, and connect with the community-based living functions. 5.Staff: Promote the internal values of staff, which is helpful to the creation of brand image. 6.Physical evidence: Create a service environment and marks of tangible goods, which is helpful in the creation of a consumer environment and identifying a clear distinguished corporate image. 7.Service process: Strengthen the virtual distribution channel service, and effectively integrate corporate resources in the direction of customized service. Based on the results of the study, the following recommendations were made: I.Emphasize the professional niche of the bookstore to distinguish the differences in the corporate brand name and the marketing ability. II.In positioning the brand and executing the marketing strategy, the virtual website management model should be an integral part of the overall corporate considerations. III.Promote the efficiency of the logistics system, and strengthen the electronic business transaction service, so as to effectively decrease the cost of marketing and distribution. IV.Develop the extended niche of the brand, so as to strengthen the virtual and personalized customer service. Keywords：Chain-Bookstores、Market Positioning、Marketing Mix
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Cheng, Ming-Ya, and 鄭名雅. "Study of Relationship among Experiential Marketing, Customer Satisfaction and Behavior Intention - Eslite Book Store in Kaohsiung." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/d7dh76.
Full textAbstract:
碩士國立高雄應用科技大學
財富與稅務管理系
103
With the advent of experiential economy, changes of consumption patterns, and the rise of consumer awareness, traditional marketing practices can no longer meet the needs of consumers. As a result, businesses across all industries are looking for various marketing strategies to attract consumers and enhance their competitiveness in the market. Experiential marketing stresses not only the functions and benefits of products or services but also customer experiences in the consumption process. It seeks to offer customers more affective and in-depth experiences through interactions with products. The subjects in this study were consumers who have visited Eslite Bookstores in Kaohsiung. The subjects were selected based on convenience sampling, and a total of 390 questionnaires were administered. 376 valid responses were obtained, resulting in a valid response rate of 96.4%. Data were analyzed using SPSS to examine differences across demographic variables, how the five dimensions of experiential marketing (i.e. SENSE, FEEL, THINK, ACT, and RELATE) are respectively related to customer satisfaction, and the effect of customer satisfaction on behavioral intention. Empirical results showed that (1) experiential marketing, customer satisfaction, and behavioral intention varied partially across demographical variables to the level of significance; (2) experiential marketing was significantly and positively related to customer satisfaction; (3) SENSE was significantly and positively related to customer satisfaction; (4) FEEL was significantly and positively related to customer satisfaction; (5) THINK was significantly and positively related to customer satisfaction; (6) ACT was significantly and positively related to customer satisfaction; (7) RELATE was significantly and positively related to customer satisfaction; and (8) customer satisfaction was significantly and positively related to behavioral intention.
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Lin, HuiYa, and 林慧雅. "Research of Marketing Model on Taiwan’s Contemporary Art Gallery:Lin & Keng Gallery, Insian Gallery, and Eslite Gallery." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/57881017001106998648.
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碩士國立臺北教育大學
文化創意產業經營學系
100
For a long time, the art gallery has been given an impression of distant art temple which only top-of-pyramid consumers will visit. Since 1950s the art gallery was established in Taiwan, the contemporary art industry has been experienced SARS and financial tsunami impact. Right now this industry is significantly affected by “The Rising of Mainland China” and is moving toward the re-construction of market. This work tries to uncover the marketing model on the hot but mysterious art gallery in Taiwan.. In general, this industry compries the art gallery, artists and collectors based on the specific triangular circulation. This work is based on marketing 4P method, focusing on these three key characters to do in-depth interviews, and hope to understand different marketing operation models in various industry aspects The results showed that, the art gallery and artists’ central devotion to increase market exposure and avoid being marginalization. Marketing skills and concepts of the contemporary art industry are differentiated by individuals. Regardless of different techniques, the everlasting topic which art gallery has is to prompt artists to occupy a position in the historical stage and make a profound importance influence in the history of art. Overall, the advantage of Taiwan’s art gallery comes from entrepreneurship and initiatives. Moreover, the art gallery is inspired and capitalized by a group of artists who insist of their original ideas. As of mysterious and low-key Taiwanese collectors, they are the foundation of this art industry. Government policies and subsidies have positive effect to this industry. If we want to have comprehensive outcome, it would start up with esthetics education.
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Mo, Tse-Han, and 莫策涵. "The Location Strategy for Taiwanes Cultural and Creative Industry Entering into Chinese Market- A Case of Eslite." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/n9f5m2.
Full textAbstract:
碩士國立中山大學
企業管理學系研究所
101
This dissertation focused on the discussion about the local strategy taken by Taiwanese cultural and creative industry to enter into Chinese market, and analyzed it from RBV, the view of leveraging resource and eclectic theory. The author selected Eslite to review the relationship between its entering strategy and core competence, as well as operational situation from its first overseas branch in Causeway Bay, Hong Kong. First of all, this research found that Eslite in Hong Kong has been working well since its operation because it leverages its resources well on three aspects. However, whether Eslite will achieve successful expansion in Hong Kong is relevant to the competitiveness of the publishing industry in Taiwan. And Eslite must develop new business model when it wants to enter to other Chinese market on account of the larger cultural difference from Taiwan.
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HSU, CHIA-YEN, and 許嘉晏. "On Business Distress and Conflict of Cultural Creative Industry Channels: The Case of Eslite and Its Shoppes." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/vm649e.
Full textAbstract:
碩士世新大學
公共關係暨廣告學研究所(含碩專班)
104
Although the cultural & creative industry has been considered valuable all over the world, many practitioners in Taiwan still exclaim that it’s hard to make their works emerged among the countless cultural & creative products in the current market. Besides, they also hope to seize the chance of this cultural & creative boom to improve the visibility and uniqueness of their works, and to convey the connotation of works through different channels and realize the commercial mass production. The products popular in the market depend on the creativity, uniqueness and stories, but channels of sales are very crucial to how to make these works become products or even brands.. The study aimed to explore the the problems and choices on channels which practitioners are faced with, and discuss the competing and cooperating relations and strategies between practitioners and channel operators. As a result, the study focused on relationships of the Eslite and its shoppes which are considered the successful example of the cultural & creative channel, to find the operation difficulties faced by the domestic cultural and creative channels and the conflicts between practitioners and channel operators, with the expectation to provide a reference for the future channel management. Four shoppes in Eslite were chosen for the case study. Deep interview was conducted to discuss the current situation and difficulties. The results are listed as follows. 1.There are three aspects taken into consideration when practitioners choose channels, namely, (1) brand effectiveness and cost consideration, (2) channel properties, target group, visitor flow, and (3) market capacity. 2.There are three difficulties in channel management, including (1) excessively focused market orientation, (2) brand limit for the shoppe’s investment, and (3) increasingly fiercer competition among the homogenous channels in Taiwan. Therefore, the study summarized and analyzed the interviews and proposed two suggestions for the channel operators aiming to benefit both sides. 1.As for the management, both sides should interact with empathy to reduce the conflicts. Trainings and management should be taken to cultivate proper sales staff for the shoppes. Both sides should find common goals to improve performance so as to keep or attract potential outstanding firms. The store managers should provide professional information about the channel characters to give suggestions related to the brand advertising. 2.As for the operation strategy and cost control, it’s suggested to conduct moretheme marketing campaignsin the store, and hold events related to art and culture to attract visitors. Co-branding products with famous brands or cross-industry cooperation will boost consumption. Effective supports should be set based on the performance of the shoppes, in order to find the reasonable criteria of cost allocation and optimize the relation with channels.
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Liu, Hsin-I., and 劉欣宜. "Investigating Relations among Experiential Marketing, Transcendent Customer Experience and Consumer Behavior: A Case Study of Eslite Bookstore." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/25swp5.
Full textAbstract:
碩士國立政治大學
國際傳播英語碩士學位學程(IMICS)
107
The research purpose of this study is to investigate the operation and effect of experiential marketing with specific focus on Eslite Bookstore. Firstly, the study examines how three modules from experiential marketing theory, sense marketing, feel marketing, and relate marketing, are related to immersive customer experience, the theory of which is based on transcendent customer experience. This study also examines whether the experience itself may lead to greater level of consumer satisfaction, consumer loyalty, and customer-based brand equity. This study utilized online survey and collected 272 valid responses; afterwards, simple regression, mediation analysis and hierarchical regression were conducted to investigate the hypotheses and research questions. This study found that sense marketing, feel marketing and relate marketing play significant roles in leading to greater level of consumer satisfaction, consumer loyalty, and customer-based brand equity through the mediation of immersive customer experience (also titled as TCE in the paper), indicating that atmosphere created by the marketers should be considered as an important factor when managing customer experience. It is likely that the experience can be extended as a positive perception to the brand awareness and brand image, and to reach the goal, transcendent customer experience serves as a mediator in order to put experiential marketing into effect, which provides insights for academy and industry seeking to shed light on the effect of experiential marketing.
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Yu, Shu-Ya, and 游淑雅. "The Influence of Market Position and Cultural Innovation on Competitive Advantage: A Case Study of Eslite Bookstore." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/37145534445276620605.
Full textAbstract:
碩士大葉大學
事業經營研究所碩士在職專班
97
Among intense competition, enterprisers have to put emphasis on the discovery and position of their markets. Besides, in the aspect of products and service, moving forward in the step of cultural innovation, they should find out competitive characters better than their contenders’. Eslite Bookstore, as a case study of this paper, is probed that how they can create competitive advantage with market position and cultural innovation in such an intense competition. In the 90’s, innovation, qualified by acceptance of certain amounts of customers, has been the root of competitiveness for enterprisers, who thoroughly explore new ways of service and new goods. This study is conducted by the strategy of Michael E. Porter (2001) and my definition of cultural innovation. Facing challenges, though, Eslite Bookstore sees into potential demands of customers, adopts effective and “dynamic” strategy of market position; practicing in the path of cultural innovation and focusing on the extension and adjustment of their profitable events. Not only do they meet general demands, but they also meet practical and mental demands of general public. Hence, Eslite Bookstore has become an important cultural landmark in Taiwan. By studying the market position and successful strategy of cultural innovation, Eslite Bookstore is worthy of reference resources. In the end of this paper, conclusion and recommendation are presented.
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Lin, Jyun-Sian, and 林俊賢. "The Studies on Planning New Service Style for Entity Chain Bookstores－The Eslite Bookstore as An Example." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/47786235494185451201.
Full textAbstract:
碩士東海大學
企業管理學系碩士班
97
Entity bookstore in recent years gradually transit services to provide more diversified services to attract customers. And Eslite bookstore is the pioneer of entity bookstores, not only the combination of bookstores and department stores operations, to distinguish between cultural and art activities through the different customer groups to attract consumers. It also had established landmarks in Taipei and Taichung. In this study, we used the seven tools of product planning –Interview survey, Survey, Factor analysis, Customer Satisfaction Portfolio, Creative development, Creative choices and conjoint Analysis. In the survey, we made 29 descriptions which were based on the contents of interviews to be the framework of the survey. Then, we got three crucial factors of projecting, the Diversity of services, Environmental perception, and the Intellectuality and Sensibility of services, by a factor analysis. At the second stage, we used Creative development and Creative choices to connect factors to analyze proportion and sieved out five creations. We design eight regular cards and two holdout cards with Orthogonal Arrays to do the survey of the second phase. In the end of the process, we used Conjoint Analysis to find the service portfolio of consumer preferences. The results of conjoint Analysis show that the order of the relative importance and weight of attributes in the whole are: “Comfortable environment for reading books” (24.56%)> “Provide discount projects” (22.91%)>“Multi-functional electronic systems” (20.90%)>“Diversification of services and convenient facilities” (17.51%)> “Member E-Shopping System” (14.12%); The results of conjoint Analysis show that the order of the relative importance and weight of attributes in the female sex are: “Comfortable environment for reading books” (53.09%)> “Multi-functional electronic systems” (21.96%)>“Provide discount projects” (21.76%)>“Diversification of services and convenient facilities” (1.80%)> “Member E-Shopping System” (1.40%); The results of conjoint Analysis show that the order of the relative importance and weight of attributes between the 21 and 30 ages are: “Comfortable environment for reading books” (56.81%)> “Member E-Shopping System” (18.94%)>“Provide discount projects” (13.90%)>“Multi-functional electronic systems” (6.54%)> “Diversification of services and convenient facilities” (3.81%).
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Lin, Wei-hsuan, and 林薇瑄. "A STUDY ON THE MECHANISM OF BOOK REVIEW AND BOOK CHOOSING－TAKING ESLITE BOOKSTORE AS AN EXAMPLE." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/19986503711721366445.
Full textAbstract:
碩士南華大學
出版學研究所
93
Book choosing and book review are the extensions of the publishing activities. They influence not only the readers, who depend on them to choose books, but also the publishers, who regard them as useful tools for promotion, that is, wherever they are put in or whomever they are done by (such as the newspapers, journals, broadcasting, TV, internet or bookstores) their importance can’t never be overemphasized. In fact, the whole mechanism of book choosing and book review has become the most important part of the publishing activities and its related events. There are two main purposes in the study: firstly, the study tries to explore the whole mechanism of book review and book choosing through analyzing the Eslite Reader magazine with content analysis as well as in-depth interview. By doing so, the study expects to make some possible suggestions for the Eslite Reader editors to improve their magazine in the future, which is the second purpose of the study. The specific goals of the study are as follow: 1. Analyzing the book review section of the Eslite Reader with content analysis; 2. Exploring how the book reviews are produced and what messages they wish to convey and evaluating their influences through analyzing the outside environment, including the authors, reviewers, publishers and medium of book review. Accordingly, the study finds out that people who do the job of book review in Taiwan can be generally put into three categories: the culture commentators, like Nanfang Shuo and Yang Chao of the literati; the experts or the scholars, usually are the authoritative professors and the fellows of the Academia Sinica; the free-lance-readers. In addition, through content analysis, we would like to suggest the Eslite Reader editors to improve at the parts of “comparing with the other works”, “evaluation of the book” and “drawbacks and good quality of the book introduction” while keep working on the part of “description of the content of the book”, which are the four important evaluation indexes set by the researcher of the study. The other three evaluation indexes are “suitableness of the book to its readers”, “scope, style and perspective of the book being reviewed” and “acceptance of the readers”.
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謝坤學. "Research on the Use of Space in Complex Chain Bookstores－Examples from Kingstone Culture Square and Eslite Bookstore－." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/61142883904793876083.
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碩士中原大學
室內設計學系
87
Abstract The major focus of this research is on the collection and processing of the data about the current development as well as the future trend of complex chain bookstores in Taipei. Via this research, I wish to understand the mutual influences of the managing philosophy, the consideration of store location, the characteristics of bookstores, the activities of book sales and the service personnel. Also, the managing style of the complex chain bookstores, the space organization and the behavior of consumers will be investigated. This research is proceeded in two directions, namely, face-to-face interview and investigations by questionnaires. The objects of the questionnaires are the consumers at bookstores. The results of the questionnaire are collected and figures are plotted in order to make sure that the data are correct. After being inducted and filed, the data is analyzed by using computers. The Likert is applied to the statistical analysis of the satisfaction of space organization in order to investigate the overall environment of bookstores. The relations among the consumer behavior of complex chain bookstores, consumers’ expectation to space environment, and owners’ managing approach can be attained from the research result. The mechanic power of bookstore operation comes from the number of consumers. And the consumers’ will is getting stronger than ever. The major part of consumers in bookstores are below thirty years old, and the average time they spend in bookstores is about thirty to sixty minutes. So the planning of bookstores should basically be cross-shaped, which can provide wide overview, clear director indicators and convenient movement. Books in the stores should be arranged by classification, so consumers can find their needs instantly. Besides, owners may provoke consumers’ impulsive shopping behavior with on-sale activities. The favorite types of product in bookstores are books. Magazines and stationary are also popular. Consumers feel most interest in books of recreational types. Magazines, literal novels, mental health, art and information are also consumers’ favorite. Consumers’ choice to bookstores is principally on the quantity and the completeness of books in the stores. The next choices are on the comfortable environment and the types of bookstores. Finally, it can be clearly seen from I research that in the space organization of complex chain bookstores, we should start from the investigation of the extended theme from “human, object, and space’. And then the functional requirements, that are, the “content, quantity, and position”, should be satisfied. The last step is to use the visual effects, which include “shape, color, quality”, to present the unique features of the stores. As the coming of the consumers’ age, the trend of the space organization of bookstores will be larger-scaled, chained, specialized and complex. Keyword: complex, chained bookstore, space organization.
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LIN, YA-HSUAN, and 林雅萱. "The study of the relationships Store Atmosphere,Consumer Experience and Behavior Intention：A Case Study of Eslite Xinyi Bookstore." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/rbtnyj.
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碩士國立雲林科技大學
休閒運動研究所
105
In recent years, shopping malls combined with the humanities and arts field in the world is very popular,which has become an important tourist attraction.Year round, international and local visitors paid a total of 180 million visits to theEslite stores, which hold over 5000 cultural events all year.Eslite stores become a must-see on the itinerary of international travelers to Taiwan. Therefore,the purpose of the research was explored the relationships among Store Atmosphere,Consumer Experience and Behavior Intentions. This study focuses on the consumers ofEsliteXiyi Bookstore. In a convenience sampling survey based on consumers’ background, 400 questionnaires were issued, and 394 valid questionnaires were returned with an effective rate of 98.5% for the questionnaire. The descriptive statustics socio-demographic was analyzed by SPSS 22.0 and AMOS 17.0, that including descriptive statistics, t-text, exploratory factor analysis, reliability and validity analysis, one-way ANOVA analysis, Scheffe’s method and linear SEM. The findings of this study were as follows: (1) The main consumers were male,between 21 to 45 years old , studrnts, and with collegedegree. (2) Regarding the demographic variable of consumers ,andthree variables which is including store atmosphere, consumer experience and behavior intentions, were partially significant. (3)Store Atmosphere and Consumer Experience had positive effect. (4) Consumer Experience and Behavior Intentions had positive effect. This research recommended the researchers could follow-up: (1) Add othersEslite stores to discuss.(2)Combine the qualitative to the research. (3)Consult other country’s manage mode.
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CHENG, MING-CHI, and 鄭明奇. "A Study of Position in Book Chain Stores and Customer Satisfaction-An Example of Customer of Eslite and Kingstone." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/38601294544769682309.
Full textAbstract:
碩士輔仁大學
應用統計學研究所
91
Books have been important tools in conserving cultures. They also play important roles for man to learn new technologies. In managing a successful bookstore, it can help managers make moderate marketing strategies by satisfying consumers’ needs precisely and to improve their satisfaction. This paper examines competitive and conscious positions in the two target bookstores by sorting and correspondence analysis and we measure the connection between consumers’ satisfaction and faithful intention by canonical Analysis. The proposed scheme has the following features. 1. In competitive position, there are significant differences between the two bookstores. Consumers give high esteem in Eslite bookstore. 2.Under conscious position, consumers hold similar and different attitude of minds, respectively. The similar viewpoints are that consumers think the two bookstores are places of free, interesting, and warm. And the two bookstores are of good reputation and fully-equipped. The difference are that the consumers of Kingstone Bookstore think these bookstores are of busy pace and crowded space, but the consumers of Eslite bookstore consider these stores are belong to private room. 3.As a whole, most consumers hold high satisfaction and positive evaluation to target bookstores. Between consumers’ satisfaction and faithful intention, it reveals weak positive correlation. Among the eight satisfactory aspects, it is convenience that connects satisfaction and faithful intention.
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Hsiao, Chao Ling, and 蕭兆翎. "A Study on the Relationship among Experience Marketing, Brand Equity, and Purchase Intention— A Case Study of Eslite Bookstore." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/91648513014462144488.
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碩士南台科技大學
行銷與流通管理系
96
In the modern consumer market, there is no such difference between goods and service. Not only do customers pursue are tangible goods and intangible service, but also unique experience. Therefore, the number of research about experience marketing has been to take part in the process of selling and purchasing increasing gradually, and there are a lot of famous enterprises taking experience marketing as its way of marketing, such as Starbucks, IKEA. According to literature and logic reasoning, this research wants to structure an ideal model: a positive relationship among experience marketing, brand equity and purchase intention. The paper tends to find out consumer's approval after experiencing, and whether it creat the brand equity and purchase intention. Finally, the research result offer industry as discuss reference. The questionnaire survey research method is applied in this study. The research subjects are the Tainan branch of Eslite Bookstore. Using convenience sampling in research, send out 500 questionnaires altogether, which receiveing effective questionnaires 412 shares. Therefore, the effective recovery rate is 82.4%. The series of analyses are made by using SPSS 10.0 and AMOS 4.0 software, including factor analysis, correlation analysis, regression analysis, and structural equations modeling. The results are mainly as below: 1. Experience marketing has significantly positive effect on brand equity. 2. Brand equity has significantly positive effect on purchase intention. 3. Experience marketing has not significantly positive effect on purchase intention. Keywords：Experience Marketing, Brand Equity, Purchase Intention.
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Chen, Pei-Chun, and 陳姵君. "A Study of Corporate Social Responsibility’s Mediate Effects of Consumer Behavior on Publications - The Case of the Eslite Bookstore." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/797prg.
Full textAbstract:
碩士國立臺灣藝術大學
圖文傳播藝術學系碩士班
101
With the change of the social environment and economic structural, the consumer awareness began to improve. The business model tends to Market-oriented. From green economic development, the consumer start to have green product purchase behavior, they buy green products whith environmental protection material, and green consumer awareness appeared. Green consumer awareness prompting producers began to change and to meet market orientation, from the material, process to the sales process will be as part of its environmental protection considerations, the entire interactive from personal units to the national economic development, and even through global norms, are in harmony with the environment for the purpose of Green Economyinteraction In recent years, issues related to environmental protection gradually evolved into sustainable development, consumers want their own living environment and society to sustainable development, managers are also sustainable business in an effort to target. Publishing industry managers also with international trends and government regulations are not prepared, beginning in environmental protection and social development issues related to sustainable development made on practical action, but the action and effort are required on Consumer Action's support and recognition. This study is aimed to investigate the type of consumer loyalty and consumer publishing industry is subject to the influence of social responsibility, namely to understand consumers' willingness to participate in social responsibility. In this study, Eslite Bookstore sampling target consumers, a questionnaire as a research tool, a total of 336 valid questionnaires, using SPSS statistical analysis software to analyze sample data, validate Book Publishing Responsibility intervening effect. The results show that the consumers have positive cognition on the book publishing industrial's Social responsibility, book publishing industrial have a positive impact of the consumer decision-making styles. At the part of the mediator variable, book publishing industrial´s CSR have the partially mediated the impact between the consumer decision-making styles and consumer loyalty. It´s means that the book publishing industry implementation of social responsibility can improve the consumer loyalty, but there would nave some external factors to affect the loyalty. It also shows that build consumer loyalty is not entirely because of Book Publishing´s Social Responsibility. Suggestion to future researchers, can increase the different types of research sample, for example, have the experience in social responsibility activities´ consumer, mansgement or even internal staff, someone in different areas of the study sample, and hope to expand the book publishers´ responsible for implementation of projects to be undertaken, this study would give book publishing industry to implementation of social responsibility Specific reference.
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Lin, Wen-Ling, and 林玟玲. "A Research on Critical Success Factors and Integrated Marketing Model of No.1 Brand Marketing-An Example of Eslite Bookstore." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/36123633863378679114.
Full textAbstract:
碩士世新大學
傳播管理學研究所(含碩專班)
101
Eslite is the text of a legendary brand is also Taiwan's cultural landmarks, a reading and living space; Hong Kong, the Mainland and overseas Chinese, the Taiwan Eslite is an attractive attractions Products adhere to a "humanistic management" means for the purpose of providing human happiness, not just the choice of books, but also includes Space activities, the atmosphere; Ponder through books, and to enhance the cultural quality of the offer for the modern An intellectual leisure space. The native of Taiwan Eslite brand, has been the combination of many loyal customers of the heart,The minds of customers Eslite to symbolize innovation, quality, culture, art, elite; Eslite complex innovation Co-channel business model in the market to create a unique style characteristics, accumulated through years of operation, has been become the highlight of the Chinese world. Eslite operating territory marking a major milestone in 2012, August Eslite store grand opening, Causeway Bay, Hong Kong Full Delta 41 business locations. Eslite Group Life (2926) also branched out into business mall pathway, catering and hotel and other undertakings in January 30, 2013 formally OTC, Eslite life has recently entered the tentacles will operate three places, Hong Kong's first live Eslite Mall Causeway opened in August last year, uphold the "cultural and creative" qualities, the sincerity Energy output of goods to Hong Kong, and mainland China's Yangtze River Delta city layout is focused on strategic planning exhibition shop And Suzhou as starting to build cross-border synergy of cultural and creative platform, is expected to open in 2014. Eslite year living in the pine smoke Cultural Park mall opened the BOT approach, officially branched out into business hotels business for future growth impetus. In this study, attainable Eslite Chinese market in the Taiwan market and critical success factors, namely: (1) continue to innovate new business model (2) Local brands, differentiated marketing strategies (3) Composite shopping malls (4) precision productsBrand management strategy (5) Integrated Marketing Communication Strategy Success (6) founder Wu Qing You's "Five dare Success" . In addition, the study did conclude Eslite becomes a venture first brand marketing mode architecture, integrated marketing Biography Broadcast operating tools, and eight content elements. The study also found that companies (Eslite) sustained human life aesthetics Education Promotion of corporate social responsibility, the organization due to adjust to market changes and layout strategy success successful cross-border operations, the Group division plans to maximize brand, is the key to success of the brand essence of the long-term factors. I hope these findings found that for how to build the first brand and innovation, bringing inspiration and progress; also right about brand marketing theories and Integrated marketing communication theory, bringing sophisticated academic reference.
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ChuChen-yi and 朱陳毅. "The Study on Corporate Images of Chain Bookstores：A Case of the Visual Images of Publications and Spaces of Eslite Bookstore." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/73521111070395332399.
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碩士崑山科技大學
視覺傳達設計研究所
94
A good corporate image can easily win customers’ affirmation, highlight its style and characteristics, and divide itself form other competitors. The study focuses on the covers of “Eslite Reader” and the activity manuals of Eslite Bookstores in the areas of Chia-Nan and Kao-Ping to analyze the styles of the publications. Questionnaire survey, literature survey, focus group, and method of semantic differential are used. The purpose is to discuss the space atmosphere and visual images on the covers of publications published by Eslite Bookstores. The study results are as follows: 1. Customers think that the space atmosphere and image of bookstores will affect their repurchase intention. 2. The top item of customers’ satisfaction with Eslite Bookstore is its image of literature and art. Second, its reading environment is clean and tasteful. The study shows that its characteristics includes a unified image, a sense of wholeness, a bright and spacious reading environment, well-arranged book displays, and a good atmosphere. On the other hand, the lowest items of customers’ satisfaction are its price and membership. 3. The styles of the covers on “Eslite Reader” are largely photographic images, and then are photo-collage. Recently, unmodified photos are usually used. As for the skills of images, in addition to realistic graphics, the image can be deconstructed or designed to present its texture or defocus visual effect. The color contrast of the images at early stage is obvious, but recently the color scheme is richer. 4. The styles of the covers of the activity manuals of Eslite Bookstores in the areas of Chia-Nan and Kao-Ping are largely photographic images, and then are photo- collage. The using frequency of vector-digital images is higher than “Eslite Reader”. In the using frequency of skills, realistic and deconstructed- reconstructed photos are higher than the photos using the visual effect of texture and defocus. 5. The customers think that the visual images on plane ad of Eslite Bookstore are “humanistic” and “artistic”.
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Chen, Yu Mei, and 陳幼梅. "The Influence of Corporate Social Responsibility on Consumer Satisfaction、Brand Loyalty、Brand Attachment And Word of Mouth---The Example of Eslite." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/5fy3n3.
Full textAbstract:
碩士逢甲大學
國際經營管理碩士學位學程
102
In recent years, corporate social responsibility (CSR) gets more and more attention. The world’s leading companies have invested in the implementation of corporate social responsibility activities; meanwhile, many international organizations like World Trade Organization, Carbon Disclosure Project have focused on this issue, too. They strongly encourage and advise all enterprises should practice corporate social responsibility. However, in Taiwan, general business or consumer don’t even understand and aware of corporate social responsibility is a serious issue, which affects not only their own interests of consumers, but stakeholders’ interests. In order to let people know corporate social responsibility more deeply, this research will focus on CSR and consumer satisfaction、brand loyalty、brand attachment as intermediary to discuss the influence on word of mouth. In this study, Eslite Corporation will be the research object, and use quantitative analysis method to examine all the hypotheses.