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1

Astuti, Fatimah Kesuma. "MOOD STRUCTURE TYPE OF THE CLAUSE ANALYSIS IN ENGLISH TEXT BOOKS OF SMA: A DISCOURSE STUDY BASED ON SYSTEMIC FUNCTIONAL LINGUISTIC THEORY." Edukasi Lingua Sastra 16, no. 2 (October 20, 2018): 46–58. http://dx.doi.org/10.47637/elsa.v16i2.93.

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This study aims at analyzing mood structure type of the clause on recount and procedure text in English textbooks of SMA where it was analyzed based on the mood structure types of the clause. It was designed as a descriptive qualitative study and discourse analysis. Data were collected through documentation method. The technique in collecting the data is by determining the source to be investigated, determining the supporting resources, and seeking the recount and procedure text on the English textbook. The Data were analyzed using Mood structure analysis suggested by M.A.K Haliday. In analyzing the data, the activities did by deep reading, identifying, classifying, analyzing, and calculating the percentages. Based on the results of the data analysis, the findings of this research can be stated as follows: (1) There are some types of mood structure in the English textbooks of SMA at the tenth grade students which published by Pusat Perbukuan Departemen Pendidikan Nasional especially on recount text, they are indicative: declarative mood (99,41%), indicative: interrogative mood (0,59%), and imperative mood (0%). (2) The results of mood structure type on procedure text are indicative: declarative mood (25,62%), indicative: interrogative mood (0%), and imperative mood (74,38%). (3) The results in the textbook which published by Yudhistira especially on recount text are indicative: declarative mood (98,94%), indicative: interrogative mood (1,06%), and imperative mood (0%), and also on procedure text are indicative: declarative mood (25%), indicative: interrogative mood (0%), and imperative mood (75%).
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2

Prado-Alonso, Carlos. "A comprehensive corpus-based analysis of “X Auxiliary Subject” constructions in written and spoken English." Topics in Linguistics 20, no. 2 (December 1, 2019): 17–32. http://dx.doi.org/10.2478/topling-2019-0007.

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Abstract This paper describes a corpus-based analysis of subject-auxiliary inversion in both spoken and written English. The focus of the analysis is Chen’s (2013) X Auxiliary Subject construction (XASC), where X codes the fronting of a constituent which triggers the inversion of the auxiliary and the subject, as in “Never has trade union loyalty faced a more baffling test” or “What did he do?” On the basis of a statistical analysis using corpora of written and spoken English, it is argued that the distribution of XAS inversion, in the interrogative mood, is related to the degree of an addressor’s involvement in a text. It will be shown that, in the interrogative mood, the more involvement in a text, the more XAS inversions are to be expected. It is also argued that XAS inversions in interrogative clauses can be seen to serve as discourse markers through which an addressor’s involvement is coded in written and spoken English discourse. The analysis will also show that XAS inversions in the declarative mood also serve an interpersonal function, this, however, being inherently tied to the clause-linking function performed by the construction. Furthermore, the data will show that the distribution of XAS inversions in declarative clauses is related to the degree of informational content of the texts in which these inversions occur.
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Sunardi, Sunardi, M. Sri Samiati Tarjana, Soepomo Poedjosoedarmo, and Riyadi Santosa. "Interpersonal Realizations of Pedagogic Discourse in Indonesian EFL Classrooms." International Journal of Language Teaching and Education 2, no. 3 (December 1, 2018): 205–15. http://dx.doi.org/10.22437/ijolte.v2i3.5678.

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This paper describes the lexicogrammatical realizations of interpersonal meaning in English as a Foreign Language (EFL) classrooms in Indonesian university context. The realizational grammatical patterns are presented using MOOD system in systemic functional linguistics (SFL). The data of this study were three EFL classrooms taken from three English departments in Indonesian universities in Semarang City. Data analyses were done by transcribing the lectures and then divided them into clauses from which the lexicogrammatical realizations of pedagogic MOOD were identified and classified based on MOOD System as suggested by Halliday & Matthiessen in SFL perspectives. The results of the study show that interpersonally, the clauses used in the EFL classrooms are predominated by declarative clause, interrogative clause, and imperative clause. The predominance of declarative clause is influenced by the teacher-centered teaching method used in the classrooms. This method poses lecturer as an expert and students as novice. In this situation, lecturer dominates in giving information about the learning materials. Besides, interrogative clause is also used by lecturer to know the students’ understanding of the learning materials. Finally, imperative clause is also used to ask students to do something relating to the understanding of the learning materials.
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4

Dalamu, Taofeek Olaiwola. "Halliday’s Mood System: A Scorecard of Literacy in the English Grammar in an L2 Situation / O sistema de modo de Halliday: um quadro de resultados sobre o conhecimento da gramática da língua inglesa como L2." REVISTA DE ESTUDOS DA LINGUAGEM 27, no. 1 (January 6, 2019): 241. http://dx.doi.org/10.17851/2237-2083.27.1.241-274.

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Abstract: It is no gainsaying that English is not only renowned in world affairs; its hegemony over other languages seems incontestable, and perhaps, unchecked. The domineering behavior has persuaded an L2 speaker to seek the knowledge of the language at all costs. It is fascinating to propose that the Halliday’s mood system could play a vibrant role in the understanding of the structures of English. This basis inspired the study to elucidate the arms of the mood system as consisting of grammatical structures of declarative, imperative, and interrogative; semiotic domains of Mood and Residue; and interpersonal grammatical transposition of MOOD. For a practical purpose, the study examined ten texts of advertisements processed through the mood system. The analysis revealed the verbal group as containing the finite and the predicator. Moreover, in a situation of fusion, both Finite and Predicator shared the verbal functional entity in terms of tense and natural ‘process’ statuses. Furthermore, Subject, Finite, Predicator, Complement, and Adjunct (SFPCA) are the components of the declarative, Predicator, Complement, and Adjunct (PCA) represent the jussive imperative; and SPCAs are units of the suggestive imperative. The study suggested that the appreciation of mood systemic sequences could quicken an L2 speaker to a better-cum-fuller understanding of English grammatical system.Keywords: English grammar; language acquisition; language learning; literacy; mood system.Resumo: Não é novidade que o inglês é reconhecido mundialmente; sua hegemonia parece incontestável e talvez, sem julgamento. A dominância dessa língua persuade seus falantes como L2 a buscarem conhecimento sobre ela de todas as formas. É fascinante propor que o sistema de modo de Halliday poderia ter um papel importante na compreensão das estruturas do inglês. Essa ideia inspirou esse estudo a elucidar o papel do sistema de modo, o qual consiste de estruturas gramaticais declarativas, imperativas e interrogativas; que pertencem ao domínio semiótico de Modo e Resíduo e à transposição gramatical interpessoal de MODO. Para o estudo dez testos de propagandas foram processados através do sistema de modo. A análise revelou que o grupo verbal contém formas Finitas e Predicadores. Ademais, numa situação de fusão, ambos o sistema Finito e Predicador dividiam a função verbal de entidade funcional em termos de tempo e processos naturais. Além disso, Sujeito, Finito, Predicador, Complemento e Adjunto (SFPCA) são componentes de declarativas; Predicador, Complemento e Adjunto (PCA) representam o imperativo jussivo; e SPCAs são unidades do imperativo sugestivo. O estudo sugere que a observação de sequências sistêmicas de modo poderiam agilizar o conhecimento de um aprendiz de inglês L2 do sistema gramatical da língua.Palavras-chave: gramática do inglês; aquisição de língua; aprendizagem de língua; letramento; sistema de modo.
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5

Xin, Lijun, and Jun Gao. "A Contrastive Analysis of Interpersonal Function Between the Chinese and English Versions of The Sight of Father’s Back." English Language and Literature Studies 10, no. 2 (May 27, 2020): 85. http://dx.doi.org/10.5539/ells.v10n2p85.

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As a reminiscent prose, The Sight of Father’s Back was written by the modern writer, Zhu Ziqing, in 1925. A wave of warm current floods a large body of readers since this essay describes, in earnest, love of father. This research performs a contrastive analysis of interpersonal function between the Chinese and English versions of The Sight of Father’s Back in terms of mood, modality, and evaluation meanings. We find that mood and evaluation meanings display parallel distribution. Declarative and exclamatory moods occur most frequently in both the Chinese and English versions, whereas interrogative mood is at a premium. Besides, various evaluative adjectives and adverbs are used in both versions. However, modality shows remarkable discrepancies. The English version tends to adopt modal verbs with median-and-low value, while most median-and-high value modal verbs are presented in the Chinese version. In our view, the exercise of median-and-high value modal verbs reflects the thoughts more directly. While the selection of median-and-low value modal verbs might be concerned with the need for politeness. Besides, diverse choices of modal verbs are incident to various modal meanings along with research purposes.
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Arifin, Adip. "How Non-Native Writers Realize Their Interpersonal Meaning?" Lingua Cultura 12, no. 2 (May 4, 2018): 155. http://dx.doi.org/10.21512/lc.v12i2.3729.

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This research was aimed at describing and explaining the interpersonal meaning, types of mood system, and modality found in the thesis abstracts. The method used was descriptive qualitative and specifically designed as discourse analysis. The data were taken from two abstracts, written by undergraduate students, majoring in English Language Education atdifferent colleges in Ponorogo, East Java. They were non-native of English. Units of analysis were clauses, words, and phrases. The data were analyzed by using interpersonal meaning theory, proposed by Halliday. The result of this research reveals that firstly, the interpersonal meaning of the abstracts is realized through wordings of the clauses based on the mood system (subject and finite), while the residue is realized through the element of predicator, complement, and adjunct. Secondly, the mood types found are mostly declarative, and only a few of them are interrogative. The declarative form is characterized by order of subject followed by finite, while the interrogative form is characterized by the use of question word, instead of the order of finite and subject. Thirdly, in terms of modality, the abstracts dominantly display the use of low degree modality (can, could, may) which signals the writer’s intention to weaken the authority toward the readers.
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7

Quiroz, Beatriz. "Negotiating interpersonal meanings." Interpersonal Meaning 25, no. 1 (August 10, 2018): 135–63. http://dx.doi.org/10.1075/fol.17013.qui.

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Abstract The aim of this paper is to explore reasoning in SFL lexicogrammatical descriptions by focusing on interpersonal clause types organised in the system of mood. To begin, system-structure relations embodied by the theoretical dimension of axis are introduced in relation to the description of imperative, declarative and interrogative clauses in English. The paper then moves to a three-fold perspective on mood distinctions, captured in SFL by the ‘trinocular principle’: interpersonal clause types are first looked at in terms of their contribution to the dialogic negotiation ‘from above’; they are then approached in terms of the paradigmatic environment they define ‘from around’ in close relation to the structural patterns motivating paradigmatic choices ‘from below’. English mood is reconsidered along these lines, and then a different language is used as an illustrative example for the reasoning explored: Spanish. Finally, the paper addresses the implications of the exploration proposed for the description of interpersonal lexicogrammar in Spanish and, more generally, for SFL descriptive work across languages.
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8

Dwiniasih, Dwiniasih. "THE GRAMMAR OF INTERPERSONAL EXCHANGES COMMUNICATIVE ACTS USED IN EFL CLASS." Research and Innovation in Language Learning 1, no. 1 (April 18, 2018): 49. http://dx.doi.org/10.33603/rill.v1i1.1016.

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The language structures of standard English may change for some local area. Such as, Malaysia, Singapore and it involves Indonesia. We have to dig deeper understanding of the language used, especially for the ungrammatical utterance both spoken or written. It has also been tried by teachers while they are guided the students in class by varying and modifying the learning technique or method used. In fact, the grammatical processes and illocutionary acts are still found during speaking activity. This study aims to analyse the clause used in EFL class in which mood and speaker’s intent do not match while speaking and identify the exact meaning of it. The findings show the declarative, interrogative, or imperative clause of mood has other Illocutionary acts used during speaking that was for directive, providing a threat, exclaiming, giving command, advice and conveying a negative statement. This result is supported by the generalization of mood of clause to the speaker’s act that relate to the local language structure and its meaning which has differences with standard English.Keywords:Functional grammar, Interpersonal exchanges, Communicative acts
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9

Ngongo, Magdalena, and Naniana Benu. "Interpersonal and Ideational Metaphors in the Writing of Thesis Texts of Undergraduate Students of English Study Program: A Systemic Functional Linguistic Approach." RETORIKA: Jurnal Ilmu Bahasa 6, no. 2 (October 29, 2020): 113–20. http://dx.doi.org/10.22225/jr.6.2.2320.113-120.

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This study describes how interpersonal and ideational metaphors were realised in th writing of theses texts written by undergraduate students of English study program. This study is a documentary analysis of descriptive method. Data in the form of corpus data were randomly taken from 15 theses among 70 theses in population. Data were analyzed by focusing on the semantic functions covering interpersonal and ideational metaphors. The results showed that interpersonal metaphor was realised in mood system and modality. Mood system was realised mostly in declarative clauses than interrogative and imperative ones. This fact was caused by the channel of text, written text. Modality was least used in the texts. Ideational metaphor was sin transitivity system in which material process was mostly applied than mental, behaviour, existential, relational and verbal processes. Nominalisation was selected as the mostly used property of linguistic feature in writing theses. Ideational metaphor was more used than interpersonal metaphor. This fact happens due to the text channel, written text. Therefore, it is suggested that lecturers in their teaching should consider their teaching by including metaphorical meaning, especially ideational and interpersonal metaphors. Besides, it is suggested to conduct research by comparing languages, national or international languages such as between Indonesian and English or else.
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10

Mulatsih, Sri, and Sunardi Sunardi. "TYPES OF MOOD USED BY THE LECTURER IN TEACHING READING: A SYSTEMIC FUNCTIONAL LINGUISTIC ANALYSIS." Prominent 4, no. 1 (February 4, 2021): 30–38. http://dx.doi.org/10.24176/pro.v4i1.5778.

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Teaching Reading is a way to develop students’ awareness and to facilitate students to learn the reading skill in order to develop students engaged with the text they read in a meaningful way. In teaching Reading, the lecturer used several types of mood to make the students understand the materials. This study is aimed at describing the types of mood used by the lecturer in teaching two Reading classes in a private university in Semarang, Central Java, Indonesia. This study used qualitative research design since it describes certain phenomenon that is types of mood used by the lecturer in teaching Reading. The setting of this research is in English Department, Universitas Dian Nuswantoro Semarang, Central Java, Indonesia. The data are in the forms of utterances used by the lecturer in teaching Reading. Data collection was done by observing and taking notes on the teaching and learning process of Reading, video recording the teaching and learning process of Reading, viewing the data to show the completeness of the data, and transcribing the recorded data into the written forms. The were analyzed using qualitative data analysis offered by Creswell (2009), those are organizing and preparing data, coding and segmenting the written data into clauses, identifying the type of mood, classifying the type of mood, and interpreting the data. The result showed that the type of mood mostly used by the lecturer in teaching Reading is declarative because the lecturer gives much information to the students to make the students understand the materials. Other types of mood used are interrogative and imperative ones.
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11

Shamne, Nikolay, and Elena Pavlova. "Linguistic Pragmatics of English Language Restaurant Online Discourse." Vestnik Volgogradskogo gosudarstvennogo universiteta. Serija 2. Jazykoznanije, no. 3 (November 2019): 182–94. http://dx.doi.org/10.15688/jvolsu2.2019.3.15.

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The paper presents an analysis of linguistic pragmatics of restaurant online discourse that is plunged into studying the content of English versions of British restaurant websites. The authors state that the investigated segment of virtual restaurant communication is organized on the basis of a linguistic-and-pragmatic model, which is constructed from the following components: discourse goal, discourse addresser's intention / communicative-pragmatic purposes with corresponding strategies and tactics. Special attention is paid to the main communication strategies of the discourse under analysis, among which there are the strategies of creating positive emotional mood, constructing an attractive image of the restaurant, increasing the activity of restaurant guests. It is established that these strategies are implemented by a set of tactics. The authors distinguish and describe verbal (lexical, lexical-grammatical and stylistic features), as well as non-verbal means that are used by site moderators for implementing the desired tactics. It is stated that the most frequent linguistic means are lexical units with emotional-expressive and attitudinal meanings, metaphorical and pleonastic constructions, modal verbs, superlatives; interrogative-responsive and imperative structures; non-verbal means of communication are represented by graphics, font and colour highlighting, various illustrations and photographs. The suggested linguistic and pragmatic model uncovers the following restaurant online discourse regularities: location of zones with verbal or non-verbal dominating means is defined by visual assessment factors of information representation on the website.
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Демьянова, Татьяна Валентиновна. "LINGUISTIC DEVICES OF EVASION STRATEGIES (BASED ON RUSSIAN AND ENGLISH SOURCES)." Bulletin of the Chuvash State Pedagogical University named after I Y Yakovlev, no. 2(111) (July 7, 2021): 46–56. http://dx.doi.org/10.37972/chgpu.2021.111.2.006.

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В статье предпринята попытка на материале художественной литературы конкретизировать и сопоставить совокупность русскоязычных и англоязычных лингвистических средств и приемов намека, уклонения, дистанцирования, направленных на достижение коммуникативных намерений говорящего. В работе применен прагматический подход к анализу техник маневрирования. Теория стратегий речевого поведения в англоязычной среде Ю. Б. Кузьменковой служит основой нашего исследования. Оно выполнено на материале, отобранном из литературно-художественных источников. В работе использованы описательный метод, сравнительно-сопоставительный анализ, метод сплошной выборки. Исследование позволило выявить сходство и различие языковых средств и прагматических установок, на речевом уровне отражающих особенности стратегий поведения представителей англоязычной и русскоязычной культур в неформальных коммуникативных ситуациях. Исследование показало, что в обоих языках дополнительному смягчению побуждающих речевых актов содействует яркая эпистемическая модальность, заключенная в форме модальных глаголов, наречий меры и степени, вопросительных предложений, вводно-модальных слов, глаголов в сослагательном наклонении. Кроме перечисленных языковых средств, в русском языке различная степень модальной градации и высокая степень вежливости и неопределенности передается с помощью частиц (не, ли, бы), специфичных эмоционально-экспрессивных языковых средств и приемов. В отличие от русского языка, способы оформления англоязычных побуждающих речевых актов свидетельствуют о регулярном расхождении между семантическим значением и прагматической установкой. The article makes an attempt to specify and compare the complex of Russian and English linguistic devices of understatement, softening, distancing aimed at achieving communicative purposes of the speaker as exemplified in fiction works. Pragmatic approach to the analysis of evasion techniques is applied in the study. The theory of speech behavior strategies in the English environment by Yu. Kuzmenkova serves the basis for the current study. The study is based on the material taken from literary works. It employed the methods of description, comparative analysis, continuous sampling. The work enables to identify some similarities and differences of linguistic devices and pragmatic purposes at the speech level reflecting strategies of behavior of the English and Russian cultures’ representatives in informal communication. The study suggests that in both languages epistemic modality presented by modal verbs, degree adverbs, interrogative sentences, introductory phrases, verbs in the subjunctive mood contribute to additional mitigation of incentive speech acts. Besides the listed linguistic devices, specific particles and emotionally expressive means and techniques are used to convey different degrees of modality, politeness, indirectness in the Russian language. As opposed to Russian, the techniques of building English incentive speech acts are indicative of regular discrepancy between semantic meaning and pragmatic purpose.
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Fox, Barbara, and Trine Heinemann. "Rethinking format: An examination of requests." Language in Society 45, no. 4 (June 1, 2016): 499–531. http://dx.doi.org/10.1017/s0047404516000385.

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AbstractThis study explores the formulation of requests in an American English-speaking shoe repair shop. Taking prior work on request formats as our starting point, we explore the two primary syntactic moods (declarative and interrogative) in our collection and two of the commonly noted subtypes of these moods,need/want-declaratives andcan-interrogatives. While our findings in very general terms match those of previous studies, we also find significant grammatical variation within each of these formats, and note interactional uses for each variation. Our examination yields insight into facets of requesting that were previously undescribed. We offer an Emergent Grammar perspective on the complexity of lexicosyntax in the social action of requesting. (Requests, formats, Emergent Grammar, Conversation Analysis, American English, service encounters)*
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Gisborne, Nikolas. "Aspects of the morphosyntactic typology of Hong Kong English." English World-Wide 30, no. 2 (June 11, 2009): 149–69. http://dx.doi.org/10.1075/eww.30.2.03gis.

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English and Cantonese are the main two languages in contact in Hong Kong, together with some other minority Sinitic languages and a variety of Austronesian languages spoken by domestic helpers. Cantonese and English are typologically dissimilar in terms of word order, tense, mood and aspect marking, noun phrase structure, relative clause formation, the formation of interrogatives, and argument structure. Yet there is no work which systematically explores how these morphosyntactic typological differences are revealed in Hong Kong English (HKE). This paper explores how a typological perspective facilitates an analysis of the expression of finiteness in HKE, a significant feature because it subsumes a number of other typological facts. The analysis claims that HKE is a new English variety where the typology of the substrate is more directly responsible for the morphosyntactic features under analysis than the typology of the lexifier
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Long, Maebh, and Matthew Hayward. "‘For I have fed on foreign bread’: Modernism, Colonial Education and Fijian Literature." Modernist Cultures 15, no. 3 (August 2020): 377–98. http://dx.doi.org/10.3366/mod.2020.0302.

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This article examines the ways in which the Fijian authors Vanessa Griffen, Pio Manoa, and Subramani revised and reworked modernist texts in their construction of a local postcolonial literature. These writers were schooled in a colonial education system that was, by the 1950s and 60s, in ideological disarray, as the jingoistic, imperial texts of the English syllabus began to give way to the crisis and self-interrogation of literary modernism. The students who graduated from these classes went on to create a first wave of Fijian creative writing in English. As this article shows, Griffen, Manoa, and Subramani carried into their writing fragments and forms of the texts they had been required to learn by rote, and they refashioned these into new wholes. In their short stories and poems of the late 1960s and early 70s, these writers turned the literature of past imperial breakdown towards present and future needs, adapting fragmentary, perspectival and multivocal texts towards a postcolonial independence still riven by colonially introduced problems. Ultimately, we argue, the creation of this new literature denotes the failure of the education system to impress British superiority upon its colonial subjects, and the success of the subaltern in reclaiming the means of expression.
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Kuswoyo, Heri, Eva Tuckyta Sari Sujatna, Lia Maulia Indrayani, Akhyar Rido, and Doris Macdonald. "‘Let’s take a look...’: An Investigation of Directives as Negotiating Interpersonal Meaning in Engineering Lectures." Pertanika Journal of Social Sciences and Humanities 29, no. 1 (March 26, 2021). http://dx.doi.org/10.47836/pjssh.29.1.03.

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The role of directives with command and question speech functions in teaching and learning contexts has received increased attention across a number of disciplines in recent years. This current study was aimed at investigating the use and function of directives with command and question speech functions as a dimension of interpersonal realization in aerospace engineering lectures at Delft University of Technology, Netherlands. Focusing on the English mood system, this study applied Halliday’s (1985, 1994) and Eggins’s (1994) Systemic Functional Linguistics (SFL) approach. A qualitative content analysis was carried out in four selected content lessons. The data were collected through videotaped recordings as found at cosmolearning.org. The findings showed that engineering lecturers employed various types of directives. In terms of commands, the lecturers used imperative, declarative, and modulated interrogative moods. In addition, lecturers used interrogative and declarative moods to pose questions. The lecturers used commands to express their attitudes, to organize their messages, to check students’ understanding, and to signal the contents of the exams. Meanwhile, in terms of questions, they function to elicit students’ background knowledge, to check on students’ comprehension, and to handle classroom management issues. The findings of this study can be used by English for Academic Purposes (EAP) professionals, in particular, language lecturers preparing students for the English for Medium Instruction (EMI) study. Also, stakeholders should use the findings of this study as a tool to improve English for English Special Purposes (ESP) teaching and learning in the context of the engineering classroom.
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RAJARAO, Mr G., and Prof V. SRINIVAS. "ART FOR LIFE’S SAKE." IJOHMN (International Journal online of Humanities) 1, no. 3 (September 14, 2017). http://dx.doi.org/10.24113/ijohmn.v1i3.12.

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The first half of the 20thcentury is one of the most turbulent eras in the history of English literature. Modern Age marks a sharp and clear departure from the self-complacency, and stability of the Victorian period. The transition from the old to the new, from blind faith to rational thinking is very interesting. The twentieth century is called the Age of Interrogation and Anxiety because the scientific revolution and changing social, moral, political and economic conditions have shaken man’s faith in the authority of religion and church. The persistent mood of skepticism and interrogation has increased disproportionately in want of a new set of values. In the Modern Age number of writers rejected the doctrine of “art for art’s sake”. They developed the new literacy creed of “art for life’s sake” or, at least, for the sake of the community. A much stronger claim to be modern was made by Shaw with his socialism, H.G. Wells with his science fiction and Rudyard Kipling with his empire building and steam engines. The growth of a restless desire to probe and question changed the beginning of the twentieth century. Bernard Shaw vigorously attacks the “old superstition of religion” and the “new superstition of science”. The effect of his writing was to spread abroad for at least a generation “The Interrogative habit of mind”.
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Susanto, Dias Andris. "The Interpersonal Meanings Used in the Drink Labels." ETERNAL (English Teaching Journal) 6, no. 2 (May 22, 2018). http://dx.doi.org/10.26877/eternal.v6i2.2367.

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This research aims at describing the Interpersonal Meanings used in the drink labels. The objectives of this research are to investigate clauses and their constituents realized in the English sentences used and to map out the interpersonal meanings realized in the clauses on the drink labels. The writer used qualitative descriptive analysis to find out the characteristics of English sentences used in the drink labels. The object of the study is the sentences used in the drink labels. The unit analysis is a clause used in the drink labels. The data were collected by the use of document. To analyze the data and Method of data analysis, the writer took some steps; there are identification of 19 products of the drink labels, identification of the labels, identification of the sentences used in the drink labels, and identification of interpersonal meaning. The result shows that, the 19 drink labels have 79 clauses and each clause has different constituents there are two, three, four, five, six, seven, eight, nine, and ten constituents. The dominant constituent is nine constituents. The interpersonal meaning realized in the labels are; a) exchanging information which consists of giving information and demanding goods and services. b) Exchanging goods & services, which consist of demanding goods & services, and giving goods & services. The dominant interpersonal meaning on the drink labels is declaratives mood – giving information of exchanging information. It has 58 clauses. On this drink labels, there is no interrogative mood – demanding information of exchanging information. It is suggested that labels are good media for teaching English. By understanding the meaning of the labels, students and or readers will get the knowledge about the meaning of the clauses on the drink labels. They also will get the benefit of the drinks. The other researchers would be able to continue analyzing for the next steps using different points of view.
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Susanto, Dias Andris. "THE INTERPERSONAL MEANING USED IN THE ELECTRONICS AND MOBILE PHONES IN ADVERTISEMENTS AS THE CONTRIBUTION IN TEACHING SYSTEMIC FUNCTIONAL GRAMMAR." ETERNAL (English Teaching Journal) 7, no. 2 (March 21, 2018). http://dx.doi.org/10.26877/eternal.v7i2.2160.

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This study aims at describing the interpersonal meaning used in the advertisements in the electronics and mobile phones. The objectives of this research are To investigate how clauses and their constituents are structured in the English sentences used in the electronics and mobile phones advertisements, To map out how the interpersonal meanings are realized in the electronics, To map out what are the most dominant and less dominant mood are realized in the electronics and mobile phones advertisements.The writer used a qualitative descriptive analysis to find out the interpersonal meanings used in the electronics and mobile phones advertisements. The object of the study was the sentences used. The unit analysis was a clause used in that products. The data were collected by the use of document. To analyze the data, Method of data analysis, the writer took some steps; there were identification of 5 products of the electronics and mobile phones advertisements, identification of the products, identification of the sentences used in the products, identification of the interpersonal meanings.The result shows that, the 5 products have 35 clauses and each clause has different constituents there are two, three, four, five, six, seven, eight, nine, ten, and eleven constituents. The dominant constituent is three constituents. Based on the results analysis of the interpersonal meaning in the Electronics and Mobile Phones Advertisements, we know that those five electronics and mobile phone advertisements have mood and residue. It is realized in the wordings of those clauses if we analyze it based on the interpersonal meaning elements; Mood consists of Subject and Finite, Residue consists of Predicator, Complement, and Adjunct. From the analysis of the Mood Types above, we can see that the most dominant mood in the electronics and mobile phones advertisements is Declarative Mood and the less dominant in the electronics and mobile phones advertisements are Interrogative and Imperative Mood. It indicates that the writer of those advertisements wants to declare something or give information to the readers.It is suggested that In teaching Systemic Functional Grammar (SFG), the lectures should choose an interesting media, such as electronics and mobile phones advertisements to make the students more interesting to study and easier to understand the materials.
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Pakharenko, Anastasiia. "Features of the strategy of discrediting in the English authoritarian discourse of children." Odessa Linguistic Journal, no. 13 (July 2019). http://dx.doi.org/10.32837/2312-3192/13/3.

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The study presents the results of a discourse analysis of the confrontational discursive strategy of discrediting in the English authoritarian discourse of children. The work views the discourse of children as a field for implementing their communicative intentions. In the process of formation of their character and personality, children follow adults’ and peers’ example; they also experiment with a wide range of linguistic means in order to establish interpersonal control within the discursive surrounding. The discrediting strategy in the English authoritarian discourse of children is analyzed through the influence that a child-speaker is trying to exert over an addressee. Discrediting is understood in the paper as a macro-speech act which means damaging the reputation of the speaker and belittling his importance in communication. The necessary pre-condition for actualizing this strategy is its occurrence in public as it is intended for recipients, including an addressee himself and other hearers present. Discrediting is considered to be a face-threatening act which activates the category of impoliteness and belongs to the area of evaluative influence. The results point to three most communicatively productive tactics of actualizing the strategy of discrediting: the tactics of insult, mockery, and belittling merits of the speaker. Their implementation occurs through exerting the authoritarian child’s influence upon an addressee/a third person. The linguistic means contributing to the implementation of these tactics include negative assessment markers (adjectives, comparisons, vocatives), the ironic/sarcastic mode of communication, rhetoric interrogative and exclamatory constructions, subjunctive mood structures. Skills of discrediting the speaker verbally find their development in the further shaping of a child’s discursive personality
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Lavers, Katie. "Cirque du Soleil and Its Roots in Illegitimate Circus." M/C Journal 17, no. 5 (October 25, 2014). http://dx.doi.org/10.5204/mcj.882.

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IntroductionCirque du Soleil, the largest live entertainment company in the world, has eight standing shows in Las Vegas alone, KÀ, Love, Mystère, Zumanity, Believe, Michael Jackson ONE, Zarkana and O. Close to 150 million spectators have seen Cirque du Soleil shows since the company’s beginnings in 1984 and it is estimated that over 15 million spectators will see a Cirque du Soleil show in 2014 (Cirque du Soleil). The Cirque du Soleil concept of circus as a form of theatre, with simple, often archetypal, narrative arcs conveyed without words, virtuoso physicality with the circus artists presented as characters in a fictional world, cutting-edge lighting and visuals, extraordinary innovative staging, and the uptake of new technology for special effects can all be linked back to an early form of circus which is sometimes termed illegitimate circus. In the late 18th century and early 19th century, in the age of Romanticism, only two theatres in London, Covent Garden and Drury Lane, plus the summer theatre in the Haymarket, had royal patents allowing them to produce plays or text-based productions, and these were considered legitimate theatres. (These theatres retained this monopoly until the Theatre Regulation Act of 1843; Saxon 301.) Other circuses and theatres such as Astley’s Amphitheatre, which were precluded from performing text-based works by the terms of their licenses, have been termed illegitimate (Moody 1). Perversely, the effect of licensing venues in this way, instead of having the desired effect of enshrining some particular forms of expression and “casting all others beyond the cultural pale,” served instead to help to cultivate a different kind of theatrical landscape, “a theatrical terrain with a new, rich and varied dramatic ecology” (Reed 255). A fundamental change to the theatrical culture of London took place, and pivotal to “that transformation was the emergence of an illegitimate theatrical culture” (Moody 1) with circus at its heart. An innovative and different form of performance, a theatre of the body, featuring spectacle and athleticism emerged, with “a sensuous, spectacular aesthetic largely wordless except for the lyrics of songs” (Bratton 117).This writing sets out to explore some of the strong parallels between the aesthetic that emerged in this early illegitimate circus and the aesthetic of the Montreal-based, multi-billion dollar entertainment empire of Cirque du Soleil. Although it is not fighting against legal restrictions and can in no way be considered illegitimate, the circus of Cirque du Soleil can be seen to be the descendant of the early circus entrepreneurs and their illegitimate aesthetic which arose out of the desire to find ways to continue to attract audiences to their shows in spite of the restrictions of the licenses granted to them. BackgroundCircus has served as an inspiration for many innovatory theatre productions including Peter Brook’s Midsummer Night’s Dream (1970) and Tom Stoppard’s Jumpers (1972) as well as the earlier experiments of Meyerhold, Eisenstein, Mayakovsky and other Soviet directors of the 1920’s (Saxon 299). A. H. Saxon points out, however, that the relationship between circus and theatre is a long-standing one that begins in the late 18th century and the early 19th century, when circus itself was theatre (Saxon 299).Modern circus was founded in London in 1768 by an ex-cavalryman and his wife, Philip and Patty Astley, and consisted of spectacular stunt horse riding taking place in a ring, with acts from traditional fairs such as juggling, acrobatics, clowning and wire-walking inserted to cover the changeovers between riding acts. From the very first shows entry was by paid ticket only and the early history of circus was driven by innovative, risk-taking entrepreneurs such as Philip Astley, who indeed built so many new amphitheatres for his productions that he became known as Amphi-Philip (Jando). After years of legal tussles with the authorities concerning the legal status of this new entertainment, a limited license was finally granted in 1783 for Astley’s Amphitheatre. This license precluded the performing of plays, anything text-based, or anything which had a script that resembled a play. Instead the annual license granted allowed only for “public dancing and music” and “other public entertainments of like kind” (St. Leon 9).Corporeal Dramaturgy and TextIn the face of the ban on scripted text, illegitimate circus turned to the human body and privileged it as a means of dramatic expression. A resultant dramaturgy focusing on the expressive capabilities of the performers’ bodies emerged. “The primacy of rhetoric and the spoken word in legitimate drama gave way […] to a corporeal dramaturgy which privileged the galvanic, affective capacity of the human body as a vehicle of dramatic expression” (Moody 83). Moody proposes that the “iconography of illegitimacy participated in a broader cultural and scientific transformation in which the human body began to be understood as an eloquent compendium of visible signs” (83). Even though the company has the use of text and dramatic dialogue freely available to it, Cirque du Soleil, shares this investment in the bodies of the performers and their “galvanic, affective capacity” (83) to communicate with the audience directly without the use of a scripted text, and this remains a constant between the two forms of circus. Robert Lepage, the director of two Cirque du Soleil shows, KÀ (2004) and more recently Totem (2010), speaking about KÀ in 2004, said, “We wanted it to be an epic story told not with the use of words, but with the universal language of body movement” (Lepage cited in Fink).In accordance with David Graver’s system of classifying performers’ bodies, Cirque du Soleil’s productions most usually present performers’ ‘character bodies’ in which the performers are understood by spectators to be playing fictional roles or characters (Hurley n/p) and this was also the case with illegitimate circus which right from its very beginnings presented its performers within narratives in which the performers are understood to be playing characters. In Cirque du Soleil’s shows, as with illegitimate circus, this presentation of the performers’ character bodies is interspersed with acts “that emphasize the extraordinary training and physical skill of the performers, that is which draw attention to the ‘performer body’ but always within the context of an overall narrative” (Fricker n.p.).Insertion of Vital TextAfter audience feedback, text was eventually added into KÀ (2004) in the form of a pre-recorded prologue inserted to enable people to follow the narrative arc, and in the show Wintuk (2007) there are tales that are sung by Jim Comcoran (Leroux 126). Interestingly early illegitimate circus creators, in their efforts to circumvent the ban on using dramatic dialogue, often inserted text into their performances in similar ways to the methods Cirque du Soleil chose for KÀ and Wintuk. Illegitimate circus included dramatic recitatives accompanied by music to facilitate the following of the storyline (Moody 28) in the same way that Cirque du Soleil inserted a pre-recorded prologue to KÀ to enable audience members to understand the narrative. Performers in illegitimate circus often conveyed essential information to the audience as lyrics of songs (Bratton 117) in the same way that Jim Comcoran does in Wintuk. Dramaturgical StructuresAstley from his very first circus show in 1768 began to set his equestrian stunts within a narrative. Billy Button’s Ride to Brentford (1768), showed a tailor, a novice rider, mounting backwards, losing his belongings and being thrown off the horse when it bucks. The act ends with the tailor being chased around the ring by his horse (Schlicke 161). Early circus innovators, searching for dramaturgy for their shows drew on contemporary warfare, creating vivid physical enactments of contemporary battles. They also created a new dramatic form known as Hippodramas (literally ‘horse dramas’ from hippos the Attic Greek for Horse), a hybridization of melodrama and circus featuring the trick riding skills of the early circus pioneers. The narrative arcs chosen were often archetypal or sourced from well-known contemporary books or poems. As Moody writes, at the heart of many of these shows “lay an archetypal narrative of the villainous usurper finally defeated” (Moody 30).One of the first hippodramas, The Blood Red Knight, opened at Astley’s Amphitheatre in 1810.Presented in dumbshow, and interspersed with grand chivalric processions, the show featured Alphonso’s rescue of his wife Isabella from her imprisonment and forced marriage to the evil knight Sir Rowland and concluded with the spectacular, fiery destruction of the castle and Sir Rowland’s death. (Moody 69)Another later hippodrama, The Spectre Monarch and his Phantom Steed, or the Genii Horseman of the Air (1830) was set in China where the rightful prince was ousted by a Tartar usurper who entered into a pact with the Spectre Monarch and received,a magic ring, by aid of which his unlawful desires were instantly gratified. Virtue, predictably won out in the end, and the discomforted villain, in a final settling of accounts with his dread master was borne off through the air in a car of fire pursued by Daemon Horsemen above THE GREAT WALL OF CHINA. (Saxon 303)Karen Fricker writes of early Cirque du Soleil shows that “while plot is doubtless too strong a word, each of Cirque’s recent shows has a distinct concept or theme, that is urbanity for Saltimbanco; nomadism in Varekai (2002) and humanity’s clownish spirit for Corteo (2005), and tend to follow the same very basic storyline, which is not narrated in words but suggested by the staging that connects the individual acts” (Fricker n/p). Leroux describes the early Cirque du Soleil shows as following a “proverbial and well-worn ‘collective transformation trope’” (Leroux 122) whilst Peta Tait points out that the narrative arc of Cirque du Soleil “ might be summarized as an innocent protagonist, often female, helped by an older identity, seemingly male, to face a challenging journey or search for identity; more generally, old versus young” (Tait 128). However Leroux discerns an increasing interest in narrative devices such as action and plot in Cirque du Soleil’s Las Vegas productions (Leroux 122). Fricker points out that “with KÀ, what Cirque sought – and indeed found in Lepage’s staging – was to push this storytelling tendency further into full-fledged plot and character” (Fricker n/p). Telling a story without words, apart from the inserted prologue, means that the narrative arc of Kà is, however, very simple. A young prince and princess, twins in a mythical Far Eastern kingdom, are separated when a ceremonial occasion is interrupted by an attack by a tribe of enemy warriors. A variety of adventures follow, most involving perilous escapes from bad guys with flaming arrows and fierce-looking body tattoos. After many trials, a happy reunion arrives. (Isherwood)This increasing emphasis on developing a plot and a narrative arc positions Cirque as moving closer in dramaturgical aesthetic to illegitimate circus.Visual TechnologiesTo increase the visual excitement of its shows and compensate for the absence of spoken dialogue, illegitimate circus in the late 18th and early 19th century drew on contemporaneous and emerging visual technologies. Some of the new visual technologies that Astley’s used have been termed pre-cinematic, including the panorama (or diorama as it is sometimes called) and “the phantasmagoria and other visual machines… [which] expanded the means through which an audience could be addressed” (O’Quinn, Governance 312). The panorama or diorama ran in the same way that a film runs in an analogue camera, rolling between vertical rollers on either side of the stage. In Astley’s production The Siege and Storming of Seringapatam (1800) he used another effect almost equivalent to a modern day camera zoom-in by showing scenic back drops which, as they moved through time, progressively moved geographically closer to the battle. This meant that “the increasing enlargement of scale-each successive scene has a smaller geographic space-has a telescopic event. Although the size of the performance space remains constant, the spatial parameters of the spectacle become increasingly magnified” (O’Quinn, Governance 345). In KÀ, Robert Lepage experiments with “cinematographic stage storytelling on a very grand scale” (Fricker n.p.). A KÀ press release (2005) from Cirque du Soleil describes the show “as a cinematic journey of aerial adventure” (Cirque du Soleil). Cirque du Soleil worked with ground-breaking visual technologies in KÀ, developing an interactive projected set. This involves the performers controlling what happens to the projected environment in real time, with the projected scenery responding to their movements. The performers’ movements are tracked by an infra-red sensitive camera above the stage, and by computer software written by Interactive Production Designer Olger Förterer. “In essence, what we have is an intelligent set,” says Förterer. “And everything the audience sees is created by the computer” (Cirque du Soleil).Contemporary Technology Cutting edge technologies, many of which came directly from contemporaneous warfare, were introduced into the illegitimate circus performance space by Astley and his competitors. These included explosions using redfire, a new military explosive that combined “strontia, shellac and chlorate of potash, [which] produced […] spectacular flame effects” (Moody 28). Redfire was used for ‘blow-ups,’ the spectacular explosions often occurring at the end of the performance when the villain’s castle or hideout was destroyed. Cirque du Soleil is also drawing on contemporary military technology for performance projects. Sparked: A Live interaction between Humans and Quadcopters (2014) is a recent short film released by Cirque du Soleil, which features the theatrical use of drones. The new collaboration between Cirque du Soleil, ETH Zurich and Verity Studios uses 10 quadcopters disguised as animated lampshades which take to the air, “carrying out the kinds of complex synchronized dance manoeuvres we usually see from the circus' famed acrobats” (Huffington Post). This shows, as with early illegitimate circus, the quick theatrical uptake of contemporary technology originally developed for use in warfare.Innovative StagingArrighi writes that the performance space that Astley developed was a “completely new theatrical configuration that had not been seen in Western culture before… [and] included a circular ring (primarily for equestrian performance) and a raised theatre stage (for pantomime and burletta)” (177) joined together by ramps that were large enough and strong enough to allow horses to be ridden over them during performances. The stage at Astley’s Amphitheatre was said to be the largest in Europe measuring over 130 feet across. A proscenium arch was installed in 1818 which could be adjusted in full view of the audience with the stage opening changing anywhere in size from forty to sixty feet (Saxon 300). The staging evolved so that it had the capacity to be multi-level, involving “immense [moveable] platforms or floors, rising above each other, and extending the whole width of the stage” (Meisel 214). The ability to transform the stage by the use of draped and masked platforms which could be moved mechanically, proved central to the creation of the “new hybrid genre of swashbuckling melodramas on horseback, or ‘hippodramas’” (Kwint, Leisure 46). Foot soldiers and mounted cavalry would fight their way across the elaborate sets and the production would culminate with a big finale that usually featured a burning castle (Kwint, Legitimization 95). Cirque du Soleil’s investment in high-tech staging can be clearly seen in KÀ. Mark Swed writes that KÀ is, “the most lavish production in the history of Western theatre. It is surely the most technologically advanced” (Swed). With a production budget of $165 million (Swed), theatre designer Michael Fisher has replaced the conventional stage floor with two huge moveable performance platforms and five smaller platforms that appear to float above a gigantic pit descending 51 feet below floor level. One of the larger platforms is a tatami floor that moves backwards and forwards, the other platform is described by the New York Times as being the most thrilling performer in the show.The most consistently thrilling performer, perhaps appropriately, isn't even human: It's the giant slab of machinery that serves as one of the two stages designed by Mark Fisher. Here Mr. Lepage's ability to use a single emblem or image for a variety of dramatic purposes is magnified to epic proportions. Rising and falling with amazing speed and ease, spinning and tilting to a full vertical position, this huge, hydraulically powered game board is a sandy beach in one segment, a sheer cliff wall in another and a battleground, viewed from above, for the evening's exuberantly cinematic climax. (Isherwood)In the climax a vertical battle is fought by aerialists fighting up and down the surface of the sand stone cliff with defeated fighters portrayed as tumbling down the surface of the cliff into the depths of the pit below. Cirque du Soleil’s production entitled O, which phonetically is the French word eau meaning water, is a collaboration with director Franco Dragone that has been running at Las Vegas’ Bellagio Hotel since 1998. O has grossed over a billion dollars since it opened in 1998 (Sylt and Reid). It is an aquatic circus or an aquadrama. In 1804, Charles Dibdin, one of Astley’s rivals, taking advantage of the nearby New River, “added to the accoutrements of the Sadler’s Wells Theatre a tank three feet deep, ninety feet long and as wide as twenty-four feet which could be filled with water from the New River” (Hays and Nickolopoulou 171) Sadler’s Wells presented aquadramas depicting many reconstructions of famous naval battles. One of the first of these was The Siege of Gibraltar (1804) that used “117 ships designed by the Woolwich Dockyard shipwrights and capable of firing their guns” (Hays and Nickolopoulou 5). To represent the drowning Spanish sailors saved by the British, “Dibdin used children, ‘who were seen swimming and affecting to struggle with the waves’”(5).O (1998) is the first Cirque production to be performed in a proscenium arch theatre, with the pool installed behind the proscenium arch. “To light the water in the pool, a majority of the front lighting comes from a subterranean light tunnel (at the same level as the pool) which has eleven 4" thick Plexiglas windows that open along the downstage perimeter of the pool” (Lampert-Greaux). Accompanied by a live orchestra, performers dive into the 53 x 90 foot pool from on high, they swim underwater lit by lights installed in the subterranean light tunnel and they also perform on perforated platforms that rise up out of the water and turn the pool into a solid stage floor. In many respects, Cirque du Soleil can be seen to be the inheritors of the spectacular illegitimate circus of the 18th and 19th Century. The inheritance can be seen in Cirque du Soleil’s entrepreneurial daring, the corporeal dramaturgy privileging the affective power of the body over the use of words, in the performers presented primarily as character bodies, and in the delivering of essential text either as a prologue or as lyrics to songs. It can also be seen in Cirque du Soleil’s innovative staging design, the uptake of military based technology and the experimentation with cutting edge visual effects. Although re-invigorating the tradition and creating spectacular shows that in many respects are entirely of the moment, Cirque du Soleil’s aesthetic roots can be clearly seen to draw deeply on the inheritance of illegitimate circus.ReferencesBratton, Jacky. “Romantic Melodrama.” The Cambridge Companion to British Theatre 1730-1830. Eds. Jane Moody and Daniel O'Quinn. Cambridge: Cambridge University, 2007. 115-27. Bratton, Jacky. “What Is a Play? Drama and the Victorian Circus in the Performing Century.” Nineteenth-Century Theatre’s History. Eds. Tracey C. Davis and Peter Holland. Hampshire, UK: Palgrave Macmillan, 2007. 250-62.Cavendish, Richard. “Death of Madame Tussaud.” History Today 50.4 (2000). 15 Aug. 2014 ‹http://www.historytoday.com/richard-cavendish/death-madame-tussaud›.Cirque du Soleil. 2014. 10 Sep. 2014 ‹http://www.cirquedusoleil.com/en/home/about-us/at-a-glance.aspx›.Davis, Janet M. The Circus Age: Culture and Society under the American Big Top. Chapel Hill and London: University of North Carolina Press, 2002. Hays, Michael, and Anastasia Nikolopoulou. Melodrama: The Cultural Emergence of a Genre. New York: Palgrave Macmillan, 1999.House of Dancing Water. 2014. 17 Aug. 2014 ‹http://thehouseofdancingwater.com/en/›.Isherwood, Charles. “Fire, Acrobatics and Most of All Hydraulics.” New York Times 5 Feb. 2005. 12 Sep. 2014 ‹http://www.nytimes.com/2005/02/05/theater/reviews/05cirq.html?_r=0›.Fink, Jerry. “Cirque du Soleil Spares No Cost with Kà.” Las Vegas Sun 2004. 17 Sep. 2014 ‹http://www.lasvegassun.com/news/2004/sep/16/cirque-du-soleil-spares-no-cost-with-ka/›.Fricker, Karen. “Le Goût du Risque: Kà de Robert Lepage et du Cirque du Soleil.” (“Risky Business: Robert Lepage and the Cirque du Soleil’s Kà.”) L’Annuaire théâtral 45 (2010) 45-68. Trans. Isabelle Savoie. (Original English Version not paginated.)Hurley, Erin. "Les Corps Multiples du Cirque du Soleil." Globe: Revue Internationale d’Études Quebecoise. Les Arts de la Scene au Quebec, 11.2 (2008). (Original English n.p.)Jacob, Pascal. The Circus Artist Today: Analysis of the Key Competences. Brussels: FEDEC: European Federation of Professional Circus Schools, 2008. 5 June 2010 ‹http://sideshow-circusmagazine.com/research/downloads/circus-artist-today-analysis-key-competencies›.Jando, Dominique. “Philip Astley, Circus Owner, Equestrian.” Circopedia. 15 Sep. 2014 ‹http://www.circopedia.org/Philip_Astley›.Kwint, Marius. “The Legitimization of Circus in Late Georgian England.” Past and Present 174 (2002): 72-115.---. “The Circus and Nature in Late Georgian England.” Histories of Leisure. Ed. Rudy Koshar. Oxford: Berg Publishers, 2002. 45-60. ---. “The Theatre of War.” History Today 53.6 (2003). 28 Mar. 2012 ‹http://www.historytoday.com/marius-kwint/theatre-war›.Lampert-Greaux, Ellen. “The Wizardry of O: Cirque du Soleil Takes the Plunge into an Underwater World.” livedesignonline 1999. 17 Aug. 2014 ‹http://livedesignonline.com/mag/wizardry-o-cirque-du-soleil-takes-plunge-underwater-world›.Lavers, Katie. “Sighting Circus: Perceptions of Circus Phenomena Investigated through Diverse Bodies.” Doctoral Thesis. Perth, WA: Edith Cowan University, 2014. Leroux, Patrick Louis. “The Cirque du Soleil in Las Vegas: An American Striptease.” Revista Mexicana de Estudio Canadiens (Nueva Época) 16 (2008): 121-126.Mazza, Ed. “Cirque du Soleil’s Drone Video ‘Sparked’ is Pure Magic.” Huffington Post 22 Sep. 2014. 23 Sep. 2014 ‹http://www.huffingtonpost.com/2014/09/22/cirque-du-soleil-sparked-drone-video_n_5865668.html›.Meisel, Martin. Realizations: Narrative, Pictorial and Theatrical Arts in Nineteenth-Century England. Princeton, New Jersey: Princeton University Press, 1983.Moody, Jane. Illegitimate Theatre in London, 1770-1840. Cambridge: Cambridge University Press, 2000. O'Quinn, Daniel. Staging Governance: Teatrical Imperialism in London 1770-1800. Baltimore, Maryland, USA: Johns Hopkins University Press, 2005. O'Quinn, Daniel. “Theatre and Empire.” The Cambridge Companion to British Theatre 1730-1830. Eds. Jane Moody and Daniel O'Quinn. Cambridge: Cambridge University Press, 2007. 233-46. Reed, Peter P. “Interrogating Legitimacy in Britain and America.” The Oxford Handbook of Georgian Theatre. Eds. Julia Swindells and Francis David. Oxford: Oxford University Press, 2014. 247-264.Saxon, A.H. “The Circus as Theatre: Astley’s and Its Actors in the Age of Romanticism.” Educational Theatre Journal 27.3 (1975): 299-312.Schlicke, P. Dickens and Popular Entertainment. London: Unwin Hyman, 1985.St. Leon, Mark. Circus: The Australian Story. Melbourne: Melbourne Books, 2011. Stoddart, Helen. Rings of Desire: Circus History and Representation. Manchester: Manchester University Press, 2000. Swed, Mark. “Epic, Extravagant: In Ka the Acrobatics and Dazzling Special Effects Are Stunning and Enchanting.” Los Angeles Times 5 Feb. 2005. 22 Aug. 2014 ‹http://articles.latimes.com/2005/feb/05/entertainment/et-ka5›.Sylt, Cristian, and Caroline Reid. “Cirque du Soleil Swings to $1bn Revenue as It Mulls Shows at O2.” The Independent Oct. 2011. 14 Sep. 2014 ‹http://www.independent.co.uk/news/business/news/cirque-du-soleil-swings-to-1bn-revenue-as-it-mulls-shows-at-o2-2191850.html›.Tait, Peta. Circus Bodies: Cultural Identity in Aerial Performance. London: Routledge, 2005.Terdiman, Daniel. “Flying Lampshades: Cirque du Soleil Plays with Drones.” CNet 2014. 22 Sept 2014 ‹http://www.cnet.com/news/flying-lampshades-the-cirque-du-soleil-plays-with-drones/›.Venables, Michael. “The Technology Behind the Las Vegas Magic of Cirque du Soleil.” Forbes Magazine 30 Aug. 2013. 16 Aug. 2014 ‹http://www.forbes.com/sites/michaelvenables/2013/08/30/technology-behind-the-magical-universe-of-cirque-du-soleil-part-one/›.
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Liu, Peng. "Cultural Technique in Creative Practice: Exploring Cultural Embodiment in the Movement of the Body in a Studio Space." M/C Journal 18, no. 2 (April 29, 2015). http://dx.doi.org/10.5204/mcj.959.

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Figure 1: Peng Liu, Body Techniques. Photograph. (2014).As an academic researcher as well as practicing artist, I am interested in my bodily movement/techniques in the actions of painting which inevitably reflects the institutions enacted upon my body as representation of Chinese culture/society, and also highlight my individual practice as an artist in response to the world. According to Shilling (10-12), Turner (197), Douglas (68-78) and Mauss (75), the body is historically inherited and culturally embodied. My bodily experience of wandering in the space of the Forbidden City is mediated by its historical and cultural formations, as Turner notes that human beings “are simultaneously part of nature and part of culture […] and culture shapes and mediates nature…nature constitutes a limit in human agency” (197). Specifically, my body is affected by the concept of grand unification which is reflected in its actions and reactions. It is interested in the Confucian conditions of the limits to what is possible in the techniques of painting and how the techniques of painting rely upon and resist the grand unification promised by Confucian thought. Every action, as Douglas notes, “always sustaining a particular set of cultural meanings, a particular social order” (68).The concept of grand unification is apparent in the space of the Forbidden City in that the design of every courtyard is in hierarchical relation to each other, not only physically connected and distinguished through hidden doorways, corridors, and verandas, but also the styles and plants suggesting their coherency within/to the city as the head of the hierarchical society. My body responds to the architectural space in certain ways whereby visual perception and tactile experience of touching surfaces of wooden columns, cornerstones, and fallen roof tiles consolidate the interactions of my body with the space under the concept, as my body is forming its techniques to approach corners and details.The Forbidden City represents a dynamic fusion or hybrid setting. It is an eastern historical and cultural precinct as much as a symbol of western economic and technological exchange. Because of its particularity as the continued power centre of the nation, the Forbidden City becomes a material form of memory, like a portal to access the past. As much as immaterial form, the Forbidden City generates viewers’ affective and intuitive responses allowing the viewers to imagine ancient time and space even though they are physically in present time and space.My everyday bodily actions, embodied with historical thought and culture means as being a “cultural men” (Merleau-Ponty 7), or a cultural meme, may obtain rich sensations and experience through multiple senses in the space of the Forbidden City; however the everyday body and its actions may inadequate in expressing the bodily experience in studio. While Merleau-Ponty describes the relationship between lived object and post-impressionist painter: “The lived object (in nature) is not rediscovered or constructed on the basis of the contributions of the (human) senses; rather, it presents itself to us from the start” (5), his words imply the actions of expression in painting may require different techniques from everyday life. And Frenhofer notes the role of hand as bodily technique in studio: “A hand is not simply part of the body (in everyday perspective), but the expression and continuation of a thought which must be captured and conveyed” (Frenhofer cited in Merleau-Ponty 7), and result in brushstrokes.Apart from being social and cultural, therefore, my everyday habitual actions are re-thought and expanded to form a new series of bodily techniques in studio in order to express my bodily experience in the space. Body techniques in studio are not only cultural embodied as representation of social contexts, but also artistic – being individual in response to the world.And paint (painting) is the documentation of my body movement/techniques in studio space, as James Elkins notes: “Paint is a cast made of the painter’s movements, a portrait of the painter’s body and thoughts […] (it) records the most delicate gesture and the most tense (tensest) […] (and) tells whether the painter sat or stood or crouched in front of the canvas” (5). Each brushstroke reflects particular bodily techniques formed in studio which is the combination of both cultural embodiment and artistic expression that would barely appeared in everyday life.As a practicing artist who was trained under the influence of the concept of the grand unification, I was taught to paint relationships on canvas as one of many ways to handle the medium. Every colours and brushstrokes, painted in terms of tones, perspectives, and size of brushstrokes build the relationships in between in order to construct a coherent system which balances positive and negative shapes. There is no such “right or wrong” colour/brushstrokes. There are only appropriate or inappropriate colour/brushstrokes. The dynamics of the painting is reshuffled with every colour/brushstrokes painted on canvas at a time. Painting is a process of constant balancing. As Bernard said, “each stroke must ‘contain the air, the light, the object, the composition, the character, the outline, and the style.’ Expressing what exists is an endless task” (Bernard cited in Maurice Merleau-Ponty 5). And the task of expressing on canvas is not the showcase of our visual ability in capture shapes and colours from nature or memories, but is to see how my next brushstroke interacts with the existing marks on canvas. The photos taken in the space, may help to recall memories at first place, would have little to do with the actions to painting in studio as soon as the first brushstroke is laid.The Concept of Grand Unification in Everyday Embodied Body Movement and My Body Techniques in Studio SpaceThe concept of grand unification is understood as Dao, which originated from Laozi founder of Daoism and has variable interpretations one of which appeared as communality in some English translations. The grand unification was advocated by major ancient philosophies such as: Confucianism, Daoism, Mohism, and in processes like Legalism, in China to reflect the philosophers’ understanding about the world. For example, Confucius points out: “天下有道,则礼乐征伐自天子出” (“if the nation is unified under one centre, the nation is in good shape”). This implication of the concept of grand unification in politics encouraged centralization, which is fulfilling god’s will according to Daoism.Liu Che, the Wu emperor in Han dynasty, adopted Dong Zhongshu’s suggestion in Interactions between Heaven and Mankind, to “罢黜百家,独尊儒术” (“venerate Confucianism, meanwhile, ban the rest of philosophies and ideologies inherited from the Warring state period”). This political move established Confucianism as the only official ideology in China, which applied the grand unification in cultural/ideological perspective.The idea of the grand unification is interpreted and embedded in daily life, forming a set of body techniques in relation to the hierarchical society, for example, the mid-autumn festival which is one of the two most important festivals in China. By using the astronomical phenomena of the full moon as both a symbol and a metaphor, moon in full, represent the nation in unification as well as a family reunion.In terms of Confucian values, every common person should reunite with their family to celebrate the festival by having a family feast. The feast not only gathers the family, but also suggests the nation which is seen as a big family that shall be unified too, for example many poems from the Tang and Song Dynasty are themed on the full moon to express their nostalgia as well as the wish of a unified nation. Such as poet Li Bai wrote in Tang dynasty: “举头望明月,低头思故乡” (“I raised my head and looked out on the mountain moon; I bowed my head and thought of my far-off home”). Moon cake is one of the festival foods made in the shape of full moon as a symbol of perfection in family reunion.Even for those people who do trading far away from home all year round, they must make their way back home in time for the family feast to celebrate and express their filial piety, which is one of essentials in Confucianism. The very first evidence of body technique occurs when the family members literally step across the doorsill back from business trip when they greet parents straight way in the principal room. A well educated person under the value of Confucianism would salute his parents with formal/full ketou in expressing filial piety. This form of address was considered “rituals of abject servitude” (181) by James L. Hevia. There were nine types of ketou which, as body techniques, were applied in everyday life and highlighted the hierarchical society orientated by the centralization.The actions of ketou involve everyone’s physical participation and cultural engagement with the idea of centralization so that the philosophical content of the idea behind the phenomenon is inscribed into common bodies. The everyday accumulated bodily memories and experience of participating in the idea drives the bodies to behave accordingly and technically and impacts upon the bodies to reinforce the ideology over and over again. The concept of grand unification is widely accepted and implemented in the nation as cultural reference, which discipline every body into a fixed role in the hierarchical society, as Michel Foucault describes culture “a hierarchical organization of values, accessible to everybody, (and) at the same time the occasion of a mechanism of selection and exclusion” (173). The senses of grand unification in the hierarchical society became a part of the national identity in centuries, not only as abstract concept but also as concrete culture embodiment in every action of everybody on daily base.With such cultural means inherited, my bodily movement in action to painting dedicatedly place and adjust every brushstroke in relation to the existing marks in order to construct a collective and systematic world. My brushstrokes, as James Elkins notes, are “the evidence of the artist’s manual devotion to his image” (3) which provide the balance between the sense of stability created by the composition and the sense of infinite possibilities created by the subtlety of the colour. (Figure 2) There is neither strong contrast in using colours, nor sharp edges painted, as the air I painted not only has softened every object, but also has integrated every object into the holistic atmosphere. The world is “a mass without gaps” (Merleau-Ponty 5) and the ultimate purpose of grand unification underneath its hierarchical structure is in ever pursuit of a virtuous circle – a mystical interpretation and expectation about the world in order in terms of Chinese ancient philosophy. The scene of painting “is not just one of my visual perceptions recalled from memory but a bodily experience as participant in the scene” (Liu 25) and my cultural embodiment which are expressed and translated through body techniques into the language of painting in studio. The constantly moving body perceives the colour of the space as infinite, and it seems as though the space itself vibrates. Figure 2: Peng Liu, The Forbidden City Study Series Two. Oil on canvas, 100cm x 170cm. Photo: Peng Liu (2010).While I physically explores and forms my very own techniques (as the language of painting), the intention on applying certain body techniques to ensure the painters’ understanding and to create an appropriate artwork is historical inherited. For example, in early tenth century, Jing Hao firstly theorized types of brushstrokes, called 笔法记 (The Theory of Brushstrokes in Chinese Landscape Painting), for depicting different objects accordingly. The theorized brushstrokes specify particular bodily movements for depicting certain objects, such as the fingers in variable ways of holding Chinese brushes and the pressure of hand’s strength put into each brushstroke. The theorized bodily movements/techniques would create sufficient communication and establish a hierarchical relation in between depicted objects, which translate the painter’s cultural understanding of the grand unification into the expression of Chinese landscape painting.Certainly, the sense of grand unification in Chinese landscape painting can be achieved in many methods and different techniques according to each individual artist. For instance, Guo Xi’s painting techniques, called “the angle of totality” or “floating perspective” which displaces the static eye of viewers by producing multiple perspectives in two-dimensional scroll painting, as his artistic interpretation of the sense of grand unification. (Figure 3) Guo, cited in R. M. Barnhart (372), describes the objects relation realized in his techniques: “山以水为血脉,以草木为毛发,以烟云为神采,故山得水而活 […] 水得山而媚” (“Mountain and water come alive through the mutual endorsement on each other. Water makes mountain vibrant; and mountain makes water vigorous”).Figure 3: Guo Xi. Early Spring. Hanging scroll, ink and colour on silk. 158.3 x 108.1. National Palace Museum, Taipei. (1072). And Guo's paper “Mountains and Waters”, cited in Grousset, notes: “The clouds and the vapours of real landscapes are not the same at the four seasons. In spring they are light and diffused, in summer rich and dense, in autumn scattered and thin, and in winter dark and solitary. When such effects can be seen in pictures, the clouds and vapours have an air of life” (195). Every lived object become full of vigour by the interaction with other lived object depicted together to create a sense of coherence as whole. The vibrant communications between depicted objects reinforce the aliveness of individuals within the atmosphere of the painting. The virtuous circle appears. Moreover, his painting express double meanings that not only eulogize the dynamic scene created by the relationship between every depicted object, but also imply the concept of grand unification that every object is supposed to play their own part, to be appropriate in the centralized atmosphere.Under the influence of the concept and with the awareness of body techniques in terms of Chinese painting, my body has brought its cultural habits into the studio while interrogate its own process of translation of the bodily experience into the language of painting through bodily movement. In particular, by depicting in paint the colour of the light, temperature, and atmosphere of spaces that are shaped by buildings, and how bodies interact with these affects, it is like unfolding communications on the canvas about what happens between my body and the space of the Forbidden City. My body, when making paintings, then, becomes a vehicle for expressing my remembered bodily responses to the resonances of the space. And through the compositional construction of the image, I am, or my body is able to find the best combination between colours, lines and forms to interpret those experiences/stories all under the unified voice. In the process of translating, from idea to object, the movement/techniques of my body help me to revive those bodily experiences from the space of the Forbidden City. During the constant movement of my arm and my hand, holding the brushes, I look for the best moment to leave a brushstroke on the canvas in the most appropriate angle. Every move of my body along with every colour left on the canvas is the representation of the ideology that my cultural embodied body from history creates the painting.The movement of my physical body in studio enacts my cultural body in the sense of provoking memories of the inscribed experience and embodied knowledge from the space of the Forbidden City to colonize the studio. The dynamics of the studio assimilate into the space of the Forbidden City, not through some display objects such as printed photos taken in the space, but through my body’s physical and cultural presence in actions to painting. Apart from interacting with brushstrokes, the bodily movement also involve the rest of the studio into actions, such as wall, lights, tables, palette, little things placed behind easels, and the air around my bodies which are inevitably caught in my sight as background while travelling between canvas and palette. The bodily actions in studio, as Merleau-Ponty notes, “is a process of expression […] to grasp the nature of what appears to us in a confused way and to place it (on canvas) before us as a recognizable object” (6). Such bodily movement and techniques housed within, which may be differentiated from everyday actions, are culturally embodied and individual artistic. Therefore, as result of it, the painting, as a technique, becomes a post-colonial, which indicates the embodied knowledge and experience colonized in, as a material form of memory at the same time as an immaterial form to generate viewers’ affective and intuitive responses by allowing the viewers to imagine.To continually consider the painting as the techniques of my bodily movement in studio, the rhythm of my painting (constructed by composition, colour, and brush marks) is connected with my variable perceptions sensed in the space, reflecting my bodily experience, and affecting my viewers through its pictorial depiction. My use of colour is subtle, vivid and individualized, as the original colours of the buildings merely serves as a reference point. (Figure 4) Specifically, the colours shown in my paintings display a collection of colours that my body perceives while moving in the space at a particular time; rather than the actual colour of the paint on the building itself perceived through a fixed geometric or photographic perspective. This is called “the lived perspective” (Cezanne cited in Merleau-Ponty 4), emphasising on expressing the colours perceived by my body constantly changing in subtle ways with every step my body taken in the space over a period of time. And “this visual rhythm is the translation of my bodily experience in the space, not only representing a still scene at a specific moment, but also visualizing a set of body movements/techniques accumulated in the space over a period of time” (Liu 25-26); as well as in studio.Figure 4: Peng Liu. The Forbidden City Study Series Three. Oil on canvas. 170cm x 300cm. Photo: Peng Liu (2013).ConclusionAcknowledging my body is historically inherited and culturally embodied as the result of participating in different societies and my bodily experience is perceived “through the mediation of cultural categories” (Douglas 68); “it is certain that a person’s life does not explain his (art) work” (Merleau-Ponty 8). My body techniques in dealing with everyday society are re-thought and expanded in studio space, which highlight my bodily movement not only representing my body as cultural embodied being, but also exposing my individual as an artist in response to the world.ReferencesBarnhart, R.M., et al. Three Thousand Years of Chinese Painting. New Haven: Yale University Press, 1997.Confucius. The Analects of Confucius. Trans. P, Liu. No. 16. Written 770-476BC.Dong, Zhongshu. 天人策 [Interactions between Heaven and Mankind]. Written 179-104BC.Douglas, Mary. “The Two Bodies.” The Body: A Reader. Edited by Mariam Fraser and Monica Greco, New York: Routledge, 2005. 68-78.Elkins, James. What Painting Is. New York: Routledge, 1998. 3-5.Foucault, Michel. L'hermeneutique du sujet: Cours au Collège de France, 1981-1982. Paris: Gallimard Seuil, 2001.Grousset, Rene. The Rise and Splendour of the Chinese Empire. Barnes & Noble Inc, 1995.Guo, Xi. 林泉高致集 – 山水训 [Chinese Landscape]. 1020-1090AD.Hevia, James L. “Sovereignty and Subject: Constituting Relations of Power in Qing Guest Ritual.” Body, Subject & Power in China. Eds. Angela Zito and Tani E. Barlow. Chicago: University of Chicago Press, 1994.Jing, Hao. 笔法记 [The Theory of Brushstrokes in Chinese Landscape Painting]. Written 923-936AD.Li, Bai. 静夜思 [On a Quiet Night]. Trans. S. Obata.Liu, Peng. “The Impact of Space upon the Body in the Forbidden City: From the Perspective of Art.” Body Tensions: Beyond Corporeality in Time and Space. UK: Inter-Disciplinary Press, 2014. 22-34.Mauss, Marcel. “Techniques of the Body.” The Body: A Reader. Edited by Mariam Fraser and Monica Greco, New York: Routledge, 2005.Merleau-Ponty, Maurice. “Cezanne’s Doubt.” Sense and Non-Sense. Trans. Hubert and Patricia Dreyfus. Evanston: Northwestern University Press, 1964. 9-25.Shilling, Chris. The Body and Social Theory. London: SAGE Publication, 1993. 10-12.Turner, Bryan S. The Body & Society Second Edition. London: SAGE Publication, 1996.
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Caudwell, Catherine Barbara. "Cute and Monstrous Furbys in Online Fan Production." M/C Journal 17, no. 2 (February 28, 2014). http://dx.doi.org/10.5204/mcj.787.

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Abstract:
Image 1: Hasbro/Tiger Electronics 1998 Furby. (Photo credit: Author) Introduction Since the mid-1990s robotic and digital creatures designed to offer social interaction and companionship have been developed for commercial and research interests. Integral to encouraging positive experiences with these creatures has been the use of cute aesthetics that aim to endear companions to their human users. During this time there has also been a growth in online communities that engage in cultural production through fan fiction responses to existing cultural artefacts, including the widely recognised electronic companion, Hasbro’s Furby (image 1). These user stories and Furby’s online representation in general, demonstrate that contrary to the intentions of their designers and marketers, Furbys are not necessarily received as cute, or the embodiment of the helpless and harmless demeanour that goes along with it. Furbys’ large, lash-framed eyes, small, or non-existent limbs, and baby voice are typical markers of cuteness but can also evoke another side of cuteness—monstrosity, especially when the creature appears physically capable instead of helpless (Brzozowska-Brywczynska 217). Furbys are a particularly interesting manifestation of the cute aesthetic because it is used as tool for encouraging attachment to a socially interactive electronic object, and therefore intersects with existing ideas about technology and nonhuman companions, both of which often embody a sense of otherness. This paper will explore how cuteness intersects withand transitions into monstrosity through online representations of Furbys, troubling their existing design and marketing narrative by connecting and likening them to other creatures, myths, and anecdotes. Analysis of narrative in particular highlights the instability of cuteness, and cultural understandings of existing cute characters, such as the gremlins from the film Gremlins (Dante) reinforce the idea that cuteness should be treated with suspicion as it potentially masks a troubling undertone. Ultimately, this paper aims to interrogate the cultural complexities of designing electronic creatures through the stories that people tell about them online. Fan Production Authors of fan fiction are known to creatively express their responses to a variety of media by appropriating the characters, settings, and themes of an original work and sharing their cultural activity with others (Jenkins 88). On a personal level, Jenkins (103) argues that “[i]n embracing popular texts, the fans claim those works as their own, remaking them in their own image, forcing them to respond to their needs and to gratify their desires.” Fan fiction authors are motivated to write not for financial or professional gains but for personal enjoyment and fan recognition, however, their production does not necessarily come from favourable opinions of an existing text. The antifan is an individual who actively hates a text or cultural artefact and is mobilised in their dislike to contribute to a community of others who share their views (Gray 841). Gray suggests that both fan and antifan activity contribute to our understanding of the kinds of stories audiences want: Although fans may wish to bring a text into everyday life due to what they believe it represents, antifans fear or do not want what they believe it represents and so, as with fans, antifan practice is as important an indicator of interactions between the textual and public spheres. (855) Gray reminds that fans, nonfans, and antifans employ different interpretive strategies when interacting with a text. In particular, while fans intimate knowledge of a text reflects their overall appreciation, antifans more often focus on the “dimensions of the moral, the rational-realistic, [or] the aesthetic” (856) that they find most disagreeable. Additionally, antifans may not experience a text directly, but dislike what knowledge they do have of it from afar. As later examples will show, the treatment of Furbys in fan fiction arguably reflects an antifan perspective through a sense of distrust and aversion, and analysing it can provide insight into why interactions with, or indirect knowledge of, Furbys might inspire these reactions. Derecho argues that in part because of the potential copyright violation that is faced by most fandoms, “even the most socially conventional fan fiction is an act of defiance of corporate control…” (72). Additionally, because of the creative freedom it affords, “fan fiction and archontic literature open up possibilities – not just for opposition to institutions and social systems, but also for a different perspective on the institutional and the social” (76). Because of this criticality, and its subversive nature, fan fiction provides an interesting consumer perspective on objects that are designed and marketed to be received in particular ways. Further, because much of fan fiction draws on fictional content, stories about objects like Furby are not necessarily bound to reality and incorporate fantastical, speculative, and folkloric readings, providing diverse viewpoints of the object. Finally, if, as robotics commentators (cf. Levy; Breazeal) suggest, companionable robots and technologies are going to become increasingly present in everyday life, it is crucial to understand not only how they are received, but also where they fit within a wider cultural sphere. Furbys can be seen as a widespread, if technologically simple, example of these technologies and are often treated as a sign of things to come (Wilks 12). The Design of Electronic Companions To compete with the burgeoning market of digital and electronic pets, in 1998 Tiger Electronics released the Furby, a fur-covered, robotic creature that required the user to carry out certain nurturance duties. Furbys expected feeding and entertaining and could become sick and scared if neglected. Through a program that advanced slowly over time regardless of external stimulus, Furbys appeared to evolve from speaking entirely Furbish, their mother tongue, to speaking English. To the user, it appeared as though their interactions with the object were directly affecting its progress and maturation because their care duties of feeding and entertaining were happening parallel to the Furbish to English transition (Turkle, Breazeal, Daste, & Scassellati 314). The design of electronic companions like Furby is carefully considered to encourage positive emotional responses. For example, Breazeal (2002 230) argues that a robot will be treated like a baby, and nurtured, if it has a large head, big eyes, and pursed lips. Kinsella’s (1995) also emphasises cute things need for care as they are “soft, infantile, mammalian, round, without bodily appendages (e.g. arms), without bodily orifices (e.g. mouths), non-sexual, mute, insecure, helpless or bewildered” (226). From this perspective, Furbys’ physical design plays a role in encouraging nurturance. Such design decisions are reinforced by marketing strategies that encourage Furbys to be viewed in a particular way. As a marketing tool, Harris (1992) argues that: cuteness has become essential in the marketplace in that advertisers have learned that consumers will “adopt” products that create, often in their packaging alone, an aura of motherlessness, ostracism, and melancholy, the silent desperation of the lost puppy dog clamoring to be befriended - namely, to be bought. (179) Positioning Furbys as friendly was also important to encouraging a positive bond with a caregiver. The history, or back story, that Furbys were given in the instruction manual was designed to convey their kind, non-threatening nature. Although alive and unpredictable, it was crucial that Furbys were not frightening. As imaginary living creatures, the origin of Furbys required explaining: “some had suggested positioning Furby as an alien, but that seemed too foreign and frightening for little girls. By May, the thinking was that Furbies live in the clouds – more angelic, less threatening” (Kirsner). In creating this story, Furby’s producers both endeared the object to consumers by making it seem friendly and inquisitive, and avoided associations to its mass-produced, factory origins. Monstrous and Cute Furbys Across fan fiction, academic texts, and media coverage there is a tendency to describe what Furbys look like by stringing together several animals and objects. Furbys have been referred to as a “mechanized ball of synthetic hair that is part penguin, part owl and part kitten” (Steinberg), a “cross between a hamster and a bird…” (Lawson & Chesney 34), and “ “owl-like in appearance, with large bat-like ears and two large white eyes with small, reddish-pink pupils” (ChaosInsanity), to highlight only a few. The ambiguous appearance of electronic companions is often a strategic decision made by the designer to avoid biases towards specific animals or forms, making the companion easier to accept as “real” or “alive” (Shibata 1753). Furbys are arguably evidence of this strategy and appear to be deliberately unfamiliar. However, the assemblage, and exaggeration, of parts that describes Furbys also conjures much older associations: the world of monsters in gothic literature. Notice the similarities between the above attempts to describe what Furbys looks like, and a historical description of monsters: early monsters are frequently constructed out of ill-assorted parts, like the griffin, with the head and wings of an eagle combined with the body and paws of a lion. Alternatively, they are incomplete, lacking essential parts, or, like the mythological hydra with its many heads, grotesquely excessive. (Punter & Byron 263) Cohen (6) argues that, metaphorically, because of their strange visual assembly, monsters are displaced beings “whose externally incoherent bodies resist attempts to include them in any systematic structuration. And so the monster is dangerous, a form suspended between forms that threatens to smash distinctions.” Therefore, to call something a monster is also to call it confusing and unfamiliar. Notice in the following fan fiction example how comparing Furby to an owl makes it strange, and there seems to be uncertainty around what Furbys are, and where they fit in the natural order: The first thing Heero noticed was that a 'Furby' appeared to be a childes toy, shaped to resemble a mutated owl. With fur instead of feathers, no wings, two large ears and comical cat paws set at the bottom of its pudding like form. Its face was devoid of fuzz with a yellow plastic beak and too large eyes that gave it the appearance of it being addicted to speed [sic]. (Kontradiction) Here is a character unfamiliar with Furbys, describing its appearance by relating it to animal parts. Whether Furbys are cute or monstrous is contentious, particularly in fan fictions where they have been given additional capabilities like working limbs and extra appendages that make them less helpless. Furbys’ lack, or diminution of parts, and exaggeration of others, fits the description of cuteness, as well as their sole reliance on caregivers to be fed, entertained, and transported. If viewed as animals, Furbys appear physically limited. Kinsella (1995) finds that a sense of disability is important to the cute aesthetic: stubby arms, no fingers, no mouths, huge heads, massive eyes – which can hide no private thoughts from the viewer – nothing between their legs, pot bellies, swollen legs or pigeon feet – if they have feet at all. Cute things can’t walk, can’t talk, can’t in fact do anything at all for themselves because they are physically handicapped. (236) Exploring the line between cute and monstrous, Brzozowska-Brywczynska argues that it is this sense of physical disability that distinguishes the two similar aesthetics. “It is the disempowering feeling of pity and sympathy […] that deprives a monster of his monstrosity” (218). The descriptions of Furbys in fan fiction suggest that they transition between the two, contingent on how they are received by certain characters, and the abilities they are given by the author. In some cases it is the overwhelming threat the Furby poses that extinguishes feelings of care. In the following two excerpts that the revealing of threatening behaviour shifts the perception of Furby from cute to monstrous in ‘When Furbies Attack’ (Kellyofthemidnightdawn): “These guys are so cute,” she moved the Furby so that it was within inches of Elliot's face and positioned it so that what were apparently the Furby's lips came into contact with his cheek “See,” she smiled widely “He likes you.” […] Olivia's breath caught in her throat as she found herself backing up towards the door. She kept her eyes on the little yellow monster in front of her as her hand slowly reached for the door knob. This was just too freaky, she wanted away from this thing. The Furby that was originally called cute becomes a monster when it violently threatens the protagonist, Olivia. The shifting of Furbys between cute and monstrous is a topic of argument in ‘InuYasha vs the Demon Furbie’ (Lioness of Dreams). The character Kagome attempts to explain a Furby to Inuyasha, who views the object as a demon: That is a toy called a Furbie. It's a thing we humans call “CUTE”. See, it talks and says cute things and we give it hugs! (Lioness of Dreams) A recurrent theme in the Inuyasha (Takahashi) anime is the generational divide between Kagome and Inuyasha. Set in feudal-era Japan, Kagome is transported there from modern-day Tokyo after falling into a well. The above line of dialogue reinforces the relative newness, and cultural specificity, of cute aesthetics, which according to Kinsella (1995 220) became increasingly popular throughout the 1980s and 90s. In Inuyasha’s world, where demons and monsters are a fixture of everyday life, the Furby appearance shifts from cute to monstrous. Furbys as GremlinsDuring the height of the original 1998 Furby’s public exposure and popularity, several news articles referred to Furby as “the five-inch gremlin” (Steinberg) and “a furry, gremlin-looking creature” (Del Vecchio 88). More recently, in a review of the 2012 Furby release, one commenter exclaimed: “These things actually look scary! Like blue gremlins!” (KillaRizzay). Following the release of the original Furbys, Hasbro collaborated with the film’s merchandising team to release Interactive ‘Gizmo’ Furbys (image 2). Image 2: Hasbro 1999 Interactive Gizmo (photo credit: Author) Furbys’ likeness to gremlins offers another perspective on the tension between cute and monstrous aesthetics that is contingent on the creature’s behaviour. The connection between Furbys and gremlins embodies a sense of mistrust, because the film Gremlins focuses on the monsters that dwell within the seemingly harmless and endearing mogwai/gremlin creatures. Catastrophic events unfold after they are cared for improperly. Gremlins, and by association Furbys, may appear cute or harmless, but this story tells that there is something darker beneath the surface. The creatures in Gremlins are introduced as mogwai, and in Chinese folklore the mogwai or mogui is a demon (Zhang, 1999). The pop culture gremlin embodied in the film, then, is cute and demonic, depending on how it is treated. Like a gremlin, a Furby’s personality is supposed to be a reflection of the care it receives. Transformation is a common theme of Gremlins and also Furby, where it is central to the sense of “aliveness” the product works to create. Furbys become “wiser” as time goes on, transitioning through “life stages” as they “learn” about their surroundings. As we learn from their origin story, Furbys jumped from their home in the clouds in order to see and explore the world firsthand (Tiger Electronics 2). Because Furbys are susceptible to their environment, they come with rules on how they must be cared for, and the consequences if this is ignored. Without attention and “food”, a Furby will become unresponsive and even ill: “If you allow me to get sick, soon I will not want to play and will not respond to anything but feeding” (Tiger Electronics 6). In Gremlins, improper care manifests in an abrupt transition from cute to monstrous: Gizmo’s strokeable fur is transformed into a wet, scaly integument, while the vacant portholes of its eyes (the most important facial feature of the cute thing, giving us free access to its soul and ensuring its total structability, its incapacity to hold back anything in reserve) become diabolical slits hiding a lurking intelligence, just as its dainty paws metamorphose into talons and its pretty puckered lips into enormous Cheshire grimaces with full sets of sharp incisors. (Harris 185–186) In the Naruto (Kishimoto) fan fiction ‘Orochimaru's World Famous New Year's Eve Party’ (dead drifter), while there is no explicit mention of Gremlins, the Furby undergoes the physical transformation that appears in the films. The Furby, named Sasuke, presumably after the Naruto antagonist Sasuke, and hinting at its untrustworthy nature, undergoes a transformation that mimics that of Gremlins: when water is poured on the Furby, boils appear and fall from its back, each growing into another Furby. Also, after feeding the Furby, it lays eggs: Apparently, it's not a good idea to feed Furbies chips. Why? Because they make weird cocoon eggs and transform into… something. (ch. 5) This sequence of events follows the Gremlins movie structure, in which cute and furry Gizmo, after being exposed to water and fed after midnight, “begins to reproduce, laying eggs that enter a larval stage in repulsive cocoons covered in viscous membranes” (Harris 185). Harris also reminds that the appearance of gremlins comes with understandings of how they should be treated: Whereas cute things have clean, sensuous surfaces that remain intact and unpenetrated […] the anti-cute Gremlins are constantly being squished and disembowelled, their entrails spilling out into the open, as they explode in microwaves and run through paper shredders and blenders. (Harris 186) The Furbys in ‘Orochimaru's World Famous New Year's Eve Party’ meet a similar end: Kuro Furby whined as his brain was smashed in. One of its eyes popped out and rolled across the floor. (dead drifter ch. 6) A horde of mischievous Furbys are violently dispatched, including the original Furby that was lovingly cared for. Conclusion This paper has explored examples from online culture in which different cultural references clash and merge to explore artefacts such as Furby, and the complexities of design, such as the use of ambiguously mammalian, and cute, aesthetics in an effort to encourage positive attachment. Fan fiction, as a subversive practice, offers valuable critiques of Furby that are imaginative and speculative, providing creative responses to experiences with Furbys, but also opening up potential for what electronic companions could become. In particular, the use of narrative demonstrates that cuteness is an unstable aesthetic that is culturally contingent and very much tied to behaviour. As above examples demonstrate, Furbys can move between cute, friendly, helpless, threatening, monstrous, and strange in one story. Cute Furbys became monstrous when they were described as an assemblage of disparate parts, made physically capable and aggressive, and affected by their environment or external stimulus. Cultural associations, such as gremlins, also influence how an electronic animal is received and treated, often troubling the visions of designers and marketers who seek to present friendly, nonthreatening, and accommodating companions. These diverse readings are valuable in understanding how companionable technologies are received, especially if they continue to be developed and made commercially available, and if cuteness is to be used as means of encouraging positive attachment. References Breazeal, Cynthia. Designing Sociable Robots. Cambridge, MA: MIT Press, 2002. Brzozowska-Brywczynska, Maja. "Monstrous/Cute: Notes on the Ambivalent Nature of Cuteness." Monsters and the Monstrous: Myths and Metaphors of Enduring Evil. Ed. Niall Scott. Amsterdam/New York: Rodopi. 2007. 213 - 28. ChaosInsanity. “Attack of the Killer Furby.” Fanfiction.net, 2008. 20 July 2012. Cohen, Jeffrey Jerome. “Monster Culture (Seven Theses).” In Monster Theory: Reading Culture, ed. Jeffrey Jerome Cohen. Minneapolis, MN: University of Minnesota Press. 1996. 3 – 25. dead drifter. “Orochimaru's World Famous New Year's Eve Party.”Fanfiction.net, 2007. 4 Mar. 2013. Del Vecchio, Gene. The Blockbuster Toy! How to Invent the Next Big Thing. Gretna, LA: Pelican Publishing Company. 2003. Derecho, Abigail. “Archontic Literature: A Definition, a History, and Several Theories of Fan Fiction.” In Fan Fiction and Fan Communities in the Age of the Internet, eds. Karen Hellekson and Kristina Busse. Jefferson, NC: McFarland & Company, 2006. 6—78. Gremlins. Dir. Joe Dante. Warner Brothers & Amblin Entertainment, 1984. Gray, Jonathan. “Antifandom and the Moral Text.” American Behavioral Scientist 48.7 (2005). 24 Mar. 2014 ‹http://abs.sagepub.com/content/48/7/840.abstract›. Harris, Daniel. “Cuteness.” Salmagundi 96 (1992). 20 Feb. 2014 ‹http://www.jstor.org/stable/40548402›. Inuyasha. Created by Rumiko Takahashi. Yomiuri Telecasting Corporation (YTV) & Sunrise, 1996. Jenkins, Henry. “Star Trek Rerun, Reread, Rewritten: Fan Writing as Textual Poaching.” Critical Studies in Mass Communication 5.2 (1988). 19 Feb. 2014 ‹http://www.tandfonline.com/doi/abs/10.1080/15295038809366691#.UwVmgGcdeIU›. Kellyofthemidnightdawn. “When Furbies Attack.” Fanfiction.net, 2006. 6 Oct. 2011. KillaRizzay. “Furby Gets a Reboot for 2012, We Go Hands-On (Video).” Engadget 10 July 2012. 11 Feb. 2014 ‹http://www.engadget.com/2012/07/06/furby-hands-on-video/›. Kinsella, Sharon. “Cuties in Japan.” In Women, Media and Consumption in Japan, eds. Lise Skov and Brian Moeran. Honolulu, HI: University of Hawai'i Press. 1995. 220–254. Kirsner, Scott. “Moody Furballs and the Developers Who Love Them.” Wired 6.09 (1998). 20 Feb. 2014 ‹http://www.wired.com/wired/archive/6.09/furby_pr.html›. Kontradiction. “Ehloh the Invincible.” Fanfiction.net, 2002. 20 July 2012. Lawson, Shaun, and Thomas Chesney. “Virtual Pets and Electronic Companions – An Agenda for Inter-Disciplinary Research.” Paper presented at AISB'07: Artificial and Ambient Intelligence. Newcastle upon Tyne: Newcastle University, 2-4 Apr. 2007. ‹http://homepages.cs.ncl.ac.uk/patrick.olivier/AISB07/catz-dogz.pdf›.Levy, David. Love and Sex with Robots: The Evolution of Human-Robot Relationships. New York, NY: HarperCollins, 2007. Lioness of Dreams. “InuYasha vs the Demon Furbie.” Fanfiction.net, 2003. 19 July 2012. Naruto. Created by Masashi Kishimoto. Shueisha. 1999. Punter, David, and Glennis Byron. The Gothic. Oxford: Blackwell Publishing, 2004. Shibata, Takanori. “An Overview of Human Interactive Robots for Psychological Enrichment.” Proceedings of the IEEE 92.11 (2004). 4 Mar. 2011 ‹http://ieeexplore.ieee.org/xpls/abs_all.jsp?arnumber=1347456&tag=1›. Steinberg, Jacques. “Far from the Pleading Crowd: Furby's Dad.” The New York Times: Public Lives, 10 Dec. 1998. 20 Nov. 2013 ‹http://www.nytimes.com/1998/12/10/nyregion/public-lives-far-from-the-pleading-crowd-furby-s-dad.html?src=pm›. Tiger Electronics. Electronic Furby Instruction Manual. Vernon Hills, IL: Tiger Electronics, 1999. Turkle, Sherry, Cynthia Breazeal, Olivia Daste, and Brian Scassellati. “First Encounters with Kismit and Cog: Children Respond to Relational Artifacts.” In Digital Media: Transformations in Human Communication, eds. Paul Messaris and Lee Humphreys. New York, NY: Peter Lang, 2006. 313–330. Wilks, Yorick. Close Engagements with Artificial Companions: Key Social, Psychological and Ethical Design Issues. Amsterdam/Philadelphia, PA: John Benjamins Publishing Company, 2010. Zhang, Qiong. “About God, Demons, and Miracles: The Jesuit Discourse on the Supernatural in Late Ming China.” Early Science and Medicine 4.1 (1999). 15 Dec. 2013 ‹http://dx.doi.org/10.1163/157338299x00012›.
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