Journal articles on the topic 'Emma Watson'

Fillers are utterances or phrases that are used in speaking to fill in the moment of silence to connect thoughts or ideas. This paper investigated the types and functions of fillers used by Emma Watson in her speeches. The researchers formulated two questions to be resolved. First, what are the types of fillers used in Emma Watson’s speeches? Second, what are the functions of filler words in the speeches? Data, consisting of 93 occurrences of fillers, were collected from Emma Watson’s speech scripts in three videos. To solve the research questions, the researchers used the descriptive qualitative approach and discourse analysis. Results showed that Watson used two types of fillers, namely unlexicalized filled pauses (71 occurrences) and lexical filled pauses (22 occurrences) and five functions of fillers, namely hesitating, empathizing, mitigating, editing term and time-creating devices. AbstrakFiller atau kata pengisi merupakan ujaran atau frase yang digunakan dalam jeda percakapan untuk menghubungkan gagasan atau ide berikutnya. Makalah ini menyelidiki jenis dan fungsi kata pengisi yang digunakan oleh Emma Watson dalam pidatonya. Para peneliti merumuskan dua permasalahan. Pertama, apa jenis kata pengisi yang digunakan dalam pidato Emma Watson? Kedua, apa fungsi dari kata pengisi dalam pidato Emma Watson? Data, yang terdiri atas 93 kata pengisi, dikumpulkan dari tiga naskah video pidato Emma Watson. Untuk menjawab kedua permasalahan dalam studi ini, para peneliti menggunakan pendekatan kualitatif deskriptif dan analisis wacana. Hasil analisis menunjukkan bahwa Watson menggunakan dua jenis kata pengisi, yaitu jeda terisi non-leksikal (71 kali) dan jeda terisi leksikal (22 kali), serta lima fungsi kata pengisi, yaitu sebagai perangkat keragu-raguan, berempati, mengurangi efek, memperbaiki istilah, dan menambah waktu.

The authors used liberal feminism theory and the concept of celebrity diplomacy to answer the research question in this study. This research is classified as library research by using data provided by UIN Women. The aims of this study are to: 1) find out the reasons why Emma Watson was appointed as UN Women Goodwill Ambassador, 2) describe and analyze the influence of Emma Watson as UN Women Goodwill ambassador in addressing issues of gender equality and women's empowerment. The result of this research is that the authors found the fact that Emma Watson was chosen as a UN Women Goodwill Ambassador because she met the criteria as a UN Women Goodwill Ambassador in terms of having talent that is widely recognized in the field of acting and having a broad influence beyond national boundaries so that she is able to promote UN Women's values internationally. Emma Watson as the UN Women Goodwill Ambassador has a role ini realizing five focus areas that are prioritized within the UIN Women organization by making country visit to see first hand yhe inequality that occurs in poor countries, advocating for the wider community about gender equality in the speech she gave at the launch the HeForShe campaign and influencing young people through social media.

A movement to raise awareness towards gender equality issue has been promoted by the UN through the campaign called “HeforShe”. To influence people toward the issue, Emma Watson, who is famous with her character as Hermione Granger in Harry Potter series, is appointed as the ambassador of this campaign. Emma Watson capability to convey messages about gender equality cannot be underrated. It can be seen from the strategies that she used in presenting her speech, which is in particular called as rhetorical devices. In that case, this paper aims to explore the use of rhetorical devices in Emma Watson’s speech which includes the rule of three, parallelism, and variation of personal pronoun use.Keywords: discourse, speech, rhetorical devices

Perempuan memiliki karakteristik tersendiri saat berbicara. Fitur-fitur tuturan perempuan memungkinkan mereka menggunakan bahasa dengan fungsi yang berbeda, yaitu melemahkan maupun menguatkan tuturan. Penelitian ini bertujuan mengidentifikasi fitur-fitur tuturan perempuan yang digunakan dalam wawancara oleh Emma Watson dengan menerapkan teori Lakoff (1975). Metode yang digunakan dalam penelitian ini adalah kualitatif-kuantitatif. Metode kualitatif untuk menjabarkan fitur-fitur tuturan perempuan yang ditemukan dalam penelitian ini. Sementara itu, metode kuantitatif untuk mengidentifikasi frekuensi penggunaan fitur tuturan yang paling sering digunakan oleh Emma Watson dalam wawancara. Ditemukan ada sembilan fitur tuturan perempuan dalam penelitian ini, yaitu lexical hedges, tag questions, rising intonation on declaratives, empty adjectives, intensifiers, hypercorrect grammar, super polite forms, avoidance of strong swear words, dan emphatic stress. Fitur tuturan yang paling sering digunakan dalam penelitian ini adalah lexical hedges. Women have their own characteristics when they were speaking compared with men. Women’s speech feature made them possible to use language with different functions, such as hedging and boosting utterances. This research aimed to identify women’s speech feature used in the interview by Emma Watson by applying the theory from Lakoff (1975). Method used in this research is qualitative-quantitative. Qualitative method is used to explain women’s speech feature found in this research. While, quantitative method is used to identify the frequency of speech feature used the most by Emma Watson in the interview. There are 9 women’s speech features in this research, such as lexical hedges, tag questions, rising intonation on declaratives, empty adjectives, intensifiers, hypercorrect grammar, super polite forms, avoidance of strong swear words, and emphatic stress. Women’s speech feature used the most in this research is lexical hedges.

Language and gender are always being exciting topics to be discussed because gender is not only about the difference between men and women based on sex, but this is about the roles and status that determine the position between men and women (Maciuszek et al., 2019). This research aims to find out some language varieties used by Emma Watson on her conversation in International women's day 2015 in HeForShe video YouTube. This research is descriptive qualitative, and to obtain the data, the researcher took the video about the conversation of Emma Watson in International women's day 2015 on YouTube channel then analyzed some language varieties. The result of this research found that there were four types of varieties of communication utilized by Emma to present her goals in the conversation. These varieties include rising intonation, intensifier, super polite form, and avoidance of strong swear words. The majority of the language variety is frequently used by Emma to show her feeling about her seriousness, her emotion, her empathy, and to firm her statement, especially about gender equality. The majority of Emma's utterances based on women's language varieties are used to show her emotion as well as her seriousness.

Abstract Sofia Coppola's The Bling Ring explores the contemporary obsession with commodities and celebrity culture which leads a group of Californian teenagers to break into the homes of celebrities, in order to steal their clothes and accessories. This article examines Coppola's critique of celebrity culture and consumerism through the movie itself, and through her casting of British actor Emma Watson and the ways in which she mobilizes the celebrity persona of Watson in order to further her critique. The Bling Ring will be compared to Coppola's work to understand how it contributes to her postfeminist image. Coppola's position as a celebrity figure through her association with her father, through her own work and through her participation within the worlds of fashion and music are also explored, in order to problematize the position from which she critiques celebrity culture.

Women’s voice has been heard by the society for the past few years. There are a lot of movements created by women to support each other, for example, Women’s March, Time’s Up, #MeToo, and HeForShe. This movement will lead to more recognition of women in various expertise. Consequently, those amazing women are able to meet in one situation. The certain situation leads women to do a conversation. The conversation between women also includes different kinds of speech acts. This study aims to find the speech act uttered by Emma Watson and Malala Yousafzai as the instrument of empowerment. The result of the study shows that Emma Watson and Malala Yousafzai are mostly using directive speech acts in their speeches. The purpose of the directive speech act is to make people do something. Emma and Malala use directive speech act to empower people to accomplish something. The use of the directive speech act also related to the third-wave feminism movement. This movement establishes women to be bold, empowered, and brave. So, the third wave of feminism also influences Emma and Malala as bold and empowered women. They empower other people to do something through their speech act because they are empowered, women.

This study used Palmer’s (1986) theory to analyzed Modality and Halliday (2008) to analyze the meaning of modality. Relating to the statements above, this study was proposed to answer two articulated research problems, namely; (1) what are the types of modality found in Emma Watson and Michael Kimmel’s Speech Texts? And (2) To what extent do Emma Watson and Michael Kimmel’s Speech Texts show similarities and differences, if any, in their use of types of modality? This study employs a descriptive qualitative design. The data were all of the speech by Emma Watson and Michael Kimmel’s Speech Texts that contain modality. In terms of types of modality, 30 data of modality were found. The data are classified into two types of modality: Epistemic modality consists of 10 data; judgments (5 data) and modifications (5 data). Deontic modality consists of 20 data; directives (3 data), modifications (4 data), subjectivity (5 data), imperatives (3 data), commissives (2 data), and volitives (3 data). Moreover, in terms of similarities and differences, the data are classified into two terms similarities and differences. We found 11 data of similarities and differences in types of modality: In terms of similarities in types of epistemic modality (3 data) and similarities in types of deontic modality (2 data). In terms of differences in epistemic modality (2 data) and differences in deontic modality (4 data). Keywords: Modality, Epistemic, and Deontic

This study regards actress Emma Watson’s key speech launching HeForShe at the United Nations in 2014, with a special focus on the way she refers to men. The #HeForShe initiative ostensibly differs from traditional feminist approaches in its recognition of the importance of reaching out to men. This study aims to explore tensions in her argumentation and within the movement itself. It uses a mixed method analysis that consists in the application of some traditional tools in the analysis of political rhetoric, evaluative language, framing, problem-solution, naturalisation, erasure. Results are to highlight a discursive tension in the portrayal of men that downplays their role as perpetrators of historical injustice for women and instead emphasises their victimhood. The conclusion brings out some of the corporate contradictions inherent in the HeForShe project.

In this article, I analyse how a celebrity can perform cultural critique and feminist activism using her Instagram account and online book club. The celebrity in question is British film star Emma Watson, famous for playing Hermione Granger in the Harry Potter franchise. Watson is performing her activism on gender equality and cultural critique by recommending feminist literature. This study undertakes an analysis of Watson’s presentations of self on Instagram and in her letters in the Our Shared Shelf book club. The analysis takes its point of departure from theories of social media and celebrity culture and film studies as well as investigations of celebrity book clubs and celebrity activism. This case study of Emma Watson’s performance of cultural critique and activism on specific media platforms demonstrates that Watson’s authority is based on her star image as well as the fact that her book club letters and Instagram posts mutually reinforce one another’s written personal arguments and visual documentation.

<div class="page" title="Page 1"><div class="layoutArea"><div class="column"><p><span>This analysis uses metaphor criticism to decipher how metaphors function in Emma Watson’s address to the UN. Metaphor criticism proves useful in this critique because it can be used to determine the rhetor’s motive, to evaluate the effectiveness of the message, and to decipher the rhetor’s perspective on a particular subject. This critique uncovers two types of metaphors: those that describe “gender stereotypes” and those that describe “feminism.” The first subgroup of metaphors describes gender stereotypes as evil, oppressing entities that can be overcome or defeated. The second, more complex subgroup of metaphors for feminism suggests the term “feminism” has a negative connotation; one that conflicts with the true definition of the term. In addition, Watson’s inconsistent use of the “fight” metaphor suggests she is hesitant to use “feminism” to describe gender equality. In attempt to make the feminist movement more inclusive of men, Watson resists using the term and instead replaces it with phrases such as “he for she.” Watson’s metaphors suggest she is an advocate for gender equality but that she recognizes the stigma behind the term “feminism” and thus she uses metaphors for “feminism” instead of using the term directly. Since her speech aims to galvanize men and boys for change, she may ultimately be trying to create a new label for gender equality that is inclusive of men. </span></p></div></div></div>

This article combines framing analysis and critical textual analysis in a qualitative investigation of the ways in which popular culture texts, in particular articles in Australian women's magazines, frame transnational celebrity activism. Using three recent case studies of commercial representations of popular female celebrities – Nicole Kidman in Marie Claire (Australia), Angelina Jolie in Vogue (Australia) and Emma Watson in Cleo (Australia) – this study dissects framing devices to reveal the discursive tensions which lie beneath textual constructions of celebrity humanitarianism. Through a focus on United Nations Women's Goodwill Ambassadors, and their exemplary performances of popular humanitarianism, I argue that feminist celebrity activists may inadvertently contradict the cause of global gender equality by operating within the limits of celebrity publicity images and discourses. Moreover, the deployment of celebrity women, who have built their vast wealth and global influence through the commodification of Western ideals of beauty and femininity, betrays an approach to humanitarianism, which is grounded in the intersection of neocolonial global capitalism, liberal feminism and the ethics of competitive individualism.

PurposeBeyond traditional brand endorsement, many celebrities have in recent years decided to launch their own product lines, which may be used to promote their own celebrity brand. Which product categories or social causes match a celebrity’s brand personality? This study aims to investigate the antecedents of celebrity–product degree of fit and willingness to pay (WTP)/make a donation in different scenarios. The manipulation of the scenarios aims to capture the role of celebrity attributes, perceived personality profiles, product involvement and acceptance of social causes.Design/methodology/approachIn total, 335 respondents answered an online questionnaire with a factorial plan corresponding to 20 different matching scenarios: five celebrities/perceived personalities (Emma Watson, Jennifer Lawrence, Kim Kardashian, Natalie Portman and Scarlet Johansson) × four types of branding scenarios (a lipstick for low involvement; a watch for high involvement; an eco-foundation for “high social acceptance” and vodka for “low social acceptance/controversial”).FindingsScarlett Johansson obtained the highest degree of fit, both for launching her own brand of lipstick or a watch. Kim Kardashian had the best degree of fit for launching her own vodka brand, while Emma Watson’s attributes confirmed that she would be seen as the ideal founder of an eco-foundation. Significant predictors of WTP/make a donation were assessed by multiple linear regression for each type of product.Practical implicationsThe paper provides recommendations that may help guide celebrity brand managers through the celebrity–product matching process.Social implicationsCelebrity branding in relation to social causes is also discussed in this paper.Originality/valueThis study explores a gap found in the literature as it explores the product match-up hypotheses within a celebrity branding context and moreover extends this investigation to social causes and products with different degrees of involvement and social acceptance.

Após o sucesso do primeiro filme de animação em 1991, adaptação premiada que deu alcance mundial ao tema de A Bela e a Fera, os estúdios Disney lançam um segundo filme em março de 2017, agora em versão live-action, protagonizado pela jovem atriz britânica Emma Watson no papel de Bela, e aguardado com entusiasmo pelo público brasileiro. Acompanhando esse movimento, a editora Zahar acaba de publicar no Brasil uma edição dedicada exclusivamente ao célebre conto de fadas literário francês de título homônimo, em formato de bolso e acabamento de luxo, além do formato e-book. Não é a primeira vez que a Zahar traz a público esse clássico da literatura infanto-juvenil na versão de Jeanne-Marie Leprince de Beaumont, escritora francesa que o publicou em 1756 (ou 1757, a depender da fonte bibliográfica), em Londres, onde foi governanta de jovens da aristocracia inglesa. Há pelo menos quatro outras edições publicadas pela mesma editora entre 2010 e 2016 que incluem o conto, em ordem cronológica: a edição bolso de luxo Contos de fadas (2010), depois a coletânea Contos de fadas: edição comentada e ilustrada (2013). Em seguida, A Bela e a Fera (2013) na coleção “Expresso Zahar”, em texto único. E, por último, o box Clássicos que brilham no escuro (2016), em volumosas 1088 páginas.

As Gardner, Ryan, and Snoeyink (2018) state, their findings on gender representation in industrial and organizational (I-O) psychology indicate that “the profession as a whole falls into the category of ‘not walking the talk’” (p. 385). We agree that it is imperative to understand the current state of gender inequity in our field while also actively working toward achieving gender equity. This article attempts to inspire each and every individual in I-O psychology to feel a personal responsibility to engage in behaviors that reduce gender disparities in our field. Although women are normatively the focus in fights for gender equity, men should be equal partners in these efforts. In this commentary, we focus on the contributions that male allies in I-O psychology can make in fostering gender equity. To be clear, we are not claiming that women need to be rescued by men; however, we do believe that I-O psychology can achieve the greatest progress toward gender equity when both women and men engage in supportive efforts. As Emma Watson said in her 2014 United Nations speech, “How can we affect change in the world when only half of it is invited or feel welcome to participate in the conversation?” (UN Women, 2014). In times when political leaders and national laws may fail women, it is crucial that local communities—like the I-O community—adopt a clear stance in promoting gender equity. In this commentary, we define allyship, discuss the importance of male allies, suggest ways in which male allies can help promote gender equity in I-O psychology, and consider potential barriers to male allyship and ways to overcome them. The strategies that we propose are by no means exhaustive; rather, they are suggestions for how to initiate a larger movement.

Este artigo reflete a discussão sobre o feminismo ao longo tempo. A luta das mulheres por participação, voz, equidade e respeito na sociedade existente há séculos, desde as “bruxas” perseguidas na idade média até as lutas travadas nas ruas para conquistar o direito ao voto. Concordamos com a filósofa francesa existencialista Simone de Beauvoir (1949), “ninguém nasce mulher, torna-se mulher”. Logo, condicionar o ser mulher ao simples fato de ter nascido do gênero feminino resume sua imagem a uma condição de sexo frágil ou segundo sexo, fadada a executar tarefas enfadonhas, reprodutivas e sem remuneração. Para Judith Butler (2010) o ser humano não tem a sua essência ou identidade definida ao nascer, pois primeiro existimos e a partir de nossa orientação sexual é que definimos a nossa essência. Considerando que o homem é um ser social e que se constrói a partir da socialização e das interações, como as mulheres poderiam se constituir como figuras ativas na sociedade, já que o seu papel se limitou por séculos, a ser desempenhado no seio da família e de forma invisível, delineando a falta de equidade e igualdade de participação na sociedade? Já na década de 20, um século atrás, a revolucionária russa Alexandra Kollontai (2011) abordava a importância de alternativas públicas, como restaurantes e lavanderias para que a mulher pudesse se libertar dos trabalhos domésticos, ao mesmo tempo que defendia a importância de se estabelecer uniões entre pessoas livres. Discutir o feminismo igualitário é dialogar com uma realidade insurgente e plural onde grande parte das mulheres encontram-se inseridas e atuando num cenário de desigualdade, violência, fome e desemprego ainda mais agravado pela pandemia ocasionada pelo Novo Corona vírus, que teve início no final de 2019 e ainda assola países no mundo inteiro. Enquanto base da construção teórica, serão tomados como referência ativistas e filósofos como Flora Tristan (1838), Mary Wollstonecraft (1971), Neuma Aguiar (1984), Mikhail M. Bakhtin (2014) Olimpe Gouges (2017), Chimamanda Ngozi Adichie (2017) e Emma Watson (2017), bem como outros que versam sobre este tema e impulsionam um sentimento de sororidade na condução da transformação das estruturas sociais.

This paper describes a critical literacy session held with 19 beginner-level learners of Japanese at a Japanese university. The students observed and analyzed the use (or nonuse) of gendered speech styles (especially feminine language [onna kotoba]) in different media. They also translated a short passage from a video interview with Emma Watson from English to Japanese and discussed whether they would use feminine language in their translations. The learning journals that students submitted after class demonstrate students’ reflection on this topic, including students’ evaluation and questions on feminine language and whether and how they would use feminine language in their own translation. The findings suggest possibly introducing critical literacy, even to beginner-level students with limited knowledge of the target language, especially through use of the L1. 本稿は、日本の大学で19名の初級日本語学習者に行ったクリティカル・リテラシーの実践の報告である。本実践では、様々な日本語メディアにおけるジェンダー表現（特に女ことば）の使用を観察・分析した後、エマ・ワトソンのビデオインタビューの一部を翻訳し、自らの翻訳で女ことばを使用するかなど話し合った。学習者の提出した学習日記では、女ことばについての評価や疑問、自身の翻訳での女ことばの使用の有無など、ジェンダー表現についての様々な省察が見られた。本実践では学習者の母語を使用することにより、目標言語の知識が限られている初級学習者にもクリティカル・リテラシーの実践ができるとの示唆が得られた。

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This study was done to find out more about how a person talks. Conversations between two or more people are usually inseparable from mistakes, uncooperative actions and often exceed expectations. Therefore, an observation in an interview between Paris Lee and Emma Watson is intended to examine the flouting maxim in the speeches made. This research uses qualitative methods with Grice’s supporting theories cooperative principle and flouting maxim. Several data are included in the flouting maxim, namely four data flouting maxim of quantity, three data flouting maxim of quality, four data flouting maxim of manner, and two data flouting maxim relation. From the data analysis, it can be known that the flouting maxim arises when one of the participants, Watson and Paris, insert implied meaning into their speech until they were not cooperative during the interview. Keywords: flouting maxim, cooperative principle, utterance, conversation, interview

O movimento feminista consolidou-se nos anos 80 com os Estudos Culturais (ZINANI, 2012). A partir desta época, a imagem das mulheres veio ganhando cada vez mais espaço na busca pela igualdade de gêneros, especialmente na cultura cinematográfica e na literatura. O objetivo deste trabalho é, portanto, analisar os significados e sentidos produzidos no imaginário feminista, a partir das relações de gênero que se cruza com a personagem Hermione Granger (Emma Watson), da saga Harry Potter. Qualitativamente, procederemos à aplicação de uma entrevista em profundidade como coleta de dados e análise de conteúdo dessa entrevista à feministas de São Luís- MA, sob a perspectiva dos Estudos Culturais.Palavras-chave: Relação de Gênero. Feminismo. Estudos Culturais. Recepção.

In the television series Sex and the City, there is a scene which illustrates a familiar contempt for suburban life as dull and boring. Implicit is the oppositional view that urban life by comparison, is the more exciting one. Charlotte (one of four women whose sexual and romantic relationships are the focus of the series), has spent time with her in-laws in an upper middle class suburban enclave, and is confessing to her three girl friends her fantasies and ultimate sexual encounter with her in-law's hunk of a gardener. She's racked with guilt over the incident, not least because she is married to the sexually non-performing Trey. At this point in the conversation, Samantha, whose voracious appetite for men is her hallmark, dismisses Charlotte's concerns with the retort: 'well honey really, what's the point of living in the suburbs if you can't fuck the gardener?' Ergo, a life of suburban mediocrity deserves some kind of compensation, preferably an exciting sexual antidote. Samantha's remark draws on a wealth of discourses which reinforce the opposition between the city and the suburbs, and the city and the country, where the city is the crucible for adventure, opportunity and sometimes danger. For these New York women, it is precisely excitement and the possibility of sex and romance that holds them to the metropolis. The association of sexual opportunity for women and the metropolis is something of a departure from earlier narratives of the city. Gender and sexual identity - through discourse, narrative, image and metaphor are inscribed in spatial landscapes, with a rich source to be found in articulations of the city. Inscriptions are contingent on social, economic and cultural forces which shift over time and place, often defining and redefining utopian and dystopian visions. The rise of the great nineteenth century European cities, for instance provoked both utopian and dystopian discourse. Industrialization, overcrowding and poverty were issues which provided representations of the city as menacing and deleterious (as represented in the writing of Charles Dickens, Edgar Allen Poe), while the practice of the flaneur--a nineteenth century male who observed and chronicled the new cities of nineteenth century Europe--confirmed the metropolis as a storehouse of aesthetic and experiential delights. The contemporary zeitgeist is largely utopian, the postmodern city is desirable, uber-cool: sexy. Look at any advertising for inner city apartment living to confirm this. The city's erotic potential is characterized by one of the fundamental conditions of urban life: the close proximity in which we all live among strangers (see also Patton 1995). On a psychic, if not material level, this might provide opportunity for reinvention and renewal of self, for an individual freedom and expression denied to those living in smaller and closer communities. This is the attraction and romanticism of the city. The proximity of strangers gives urban life its erotic possibilities, the capacity for anonymity, that chance meetings with strangers, who we so often live and work among. Lawrence Knopp (1995) describes this aspect of city life as: a world of strangers, a particular life space with a logic and sexuality of its own. The city's sexuality is described as an eroticisation of many of the characteristic experiences of modern urban life: anonymity, voyeurism, exhibitionism, consumption, authority (and challenges to it), tactility, motion danger, power, navigation and restlessness. (151) I've been collecting metaphors of the city and these reveal the congruence between eros and the city. I have yet to find one that is masculine. For instance, journalist Harold Nicholson summing up three European cities used woman as metaphor: 'London is an old lady - Paris is a woman - But Berlin is a girl in a pullover, not much powder on her face' (Petro 1989, 21). Jean Baudrillard's description of Las Vegas as 'that great whore' is similarly feminized and sexualized, and metropolises like New York where aggressive advertisements are like 'wall to wall prostitution.' For Baudrillard, in New York, the plumes of smoke are reminiscent of 'girls wringing out their hair after bathing' (in Docker 1995, 106). Author and journalist John Birmingham described Sydney as 'a tart, loud and brash'. I should add to the list a straw poll of metaphors I conducted for Brisbane, my favourite being Brisbane as a 'middle aged woman in resort wear' (thanks to Maureen Burns for this contribution). But maybe, with the focus on urban development, she might be getting younger. For a (heterosexual) man the city can be alluring, dangerous and feminine. Eros, the city, femininity and danger all collide in the film noir genre, in films such as Roman Polanski's Chinatown, Lawrence Kasden's Body Heat, where beautiful femme fatales lead men astray, or further down the path of corruption. Woman as stranger is alluring and seductive for men, but for woman the chance encounter with a male stranger might signal caution and fear. For women, the dangers are clear: the threat of sexual danger, the chance encounter with a male whose intentions may not be benign. `Reclaim the Night' marches are testament to women's concerns about safety and access to public space, particularly at night. Although research shows that the overwhelming majority of assaults upon women occur in the home, by a person known to the woman, this sober fact does not prevent the cautionary strategies most women employ while out at night. Nor does it diminish the fear and limitations which are the reality of women's experience in public space, particularly at night. Historically, women's role in the public space of the city has been an ambivalent one. A number of analyses of women's role in the nineteenth century city identify the ways in which women in public space were managed and regulated by social and economic interests. Courted on the one hand as consumers for the new department stores and a burgeoning capitalist economy, women were also subject to strict codes of conduct, lest their virtue be in question. Judith Walkowitz in The City of Dreadful Delights examined the ways in which public discourse of danger in nineteenth century London, including the account of Jack the Ripper, as malevolent male stranger, function as a form of moral regulation for women in these newly created city spaces. Both Walkowitz and cultural historian Elizabeth Wilson argue that the metropolis of the nineteenth century, eroded the boundaries between private and public spheres and divisions of labour between men and women. A disquiet and concern over women entering these new public spaces manifested in a discourse of danger and morality, underpinned by the idea that women were at the mercy of their passions and required control and guidance. Perhaps unsurprisingly, Freud had something to say about this. He speculated that the condition of agoraphobia, the fear of open spaces, (which for Freud was an intrinsically female neurosis), was linked to a repressed inner desire to walk the streets, to be streetwalkers (Vidler 1993, 35). But times have changed: the contemporary postmodern city, is celebrated, promoted and regulated as one of diversity, inclusivity and liveablity. Access and amenity are the buzzwords of local and state government policy. In the postmodern city everyone ostensibly is made welcome and a plethora of infrastructure support different interests and lifestyles. Cafés culture has provided a social space for women in particular, previously denied wholesale access to that other Australian social space, the pub. Women's earning capacity means that many of their interests are represented culturally and socially and that they are more firmly inserted into the fabric of city life. Television series and sit-coms located in the city, where groups of friends sometimes live together; Friends, Seinfeld, Sex and the City reinforce the perception of city living as a place of opportunity and fun for younger women and men. Promotional literature is quick to exploit this image. A tourism brochure for the inner city Sydney (non!) suburb of Newtown, describes the attractions of the area: `some cities are cursed with suburbs, but Sydney's blessed with Newtown, a cosmopolitan neighbourhood.' As if Cabramatta, Fairfield or Parramatta, all outer suburban areas of Sydney, weren't cosmopolitan. A billboard in Brisbane's urban renewal area of Newstead, advertises apartment living as 'Urban living NOT suburban'. Drawing upon the rhetoric of opposition and expressing the familiar anti-suburban sentiment which for Australia, originated in the bohemian movement of the late nineteenth century (see also Kinnane 1998). This tradition probably reached its apotheosis with Barry Humphries in the 1960s whose comedic alter ego, Edna Everage signified everything that was despicable and mindless about suburbia. Edna's obsession with housing décor, cooking and recipes, social status and the minutiae of domesticity was portrayed with a venomous satire that depended upon a trivialization of traditional feminine competencies. Is there a connection between the anti- suburban tradition of cultural elites and the suburbs' close association with the domestic and feminine sphere of life? Patrick White in describing the mythical suburb of Sarsaparilla claimed it as 'a geographical hell ruled by female demons' (in Duruz 1994). American historian Lewis Mumford in his seminal work The City in History wrote that the suburbs are not 'merely a child centred environment: it is based on a childish view of the world which is sacrificed to the pleasure principle' (1961). Little wonder that today, younger women are fleeing the suburbs and flocking to the city, attracted by its possibility of adventure and eros. The other day I picked up my teenage daughter from her school to which she had returned after a five day camp in the bush. 'Aaaagh', she sighed with a sense of relief, as we approached our densely populated inner city suburb, 'buildings again… and not too many trees'. The following morning we were out in the lush and fecund Samford Valley, this time at her first soccer match for the season. As we drove further into the bush she yelled out, 'Oh no, not all these trees again!' Is this the response of a typical twenty- first century urban woman? References Docker, John. (1995) Postmodernism and Popular Culture: A cultural history. Cambridge, Cambridge University Press. Duruz, Jean. (1994) 'Romancing the Suburbs?' in Katherine Gibson and Sophie Watson (eds) Metropolis Now. Sydney, Pluto Press. Kinnane, Gary. (1998) 'Shopping at Last!:History, Fiction and the Anti-Suburban Tradition.' Australian Literary Studies: Writing the Everyday, Australian Literature and the Limits of Suburbia, 18. 4: 41-55. Knopp, Lawrence. (1995) 'Sexuality and Urban Space: a framework for analysis' in David Bell and Gill Valentine (eds) Mapping Desire. London, Routledge. Mumford, Lewis. (1961) The City in History, Its Origins, Its Transformations and Its Prospects. London, Penguin. Patton, Paul. (1995) 'Imaginary Cities' in Sophie Watson and Katherine Gibson (eds) Postmodern Cities and Spaces. Cambridge, Blackwell Publishers. Petro, Patrice (1989) Joyless Streets: Women and Melodramatic Representation in Weimer Germany. Princeton, Princeton University Press. Vidler, Anthony (1993) 'Bodies in Space/Subjects in the City: Psychopathologies of Modern Urbanism.' Differences: A Journal of Feminist Cultural Studies, 5.3: 31-51. Walkowitz, Judith. (1992) City of Dreadful Delight: Narratives of Sexual Danger in late Victorian London. Chicago, Chicago University Press. Watson, Sophie and Gibson, Katherine. (1995) Postmodern Cities and Spaces. Oxford, Basil Blackwell. Wilson, Elizabeth. (1991) The Sphinx in the City: Urban Life, The Control of Disorder and Women. London: Virago. Citation reference for this article MLA Style Felton, Emma. "The City" M/C: A Journal of Media and Culture 5.2 (2002). [your date of access] < http://www.media-culture.org.au/0205/eros.php>. Chicago Style Felton, Emma, "The City" M/C: A Journal of Media and Culture 5, no. 2 (2002), < http://www.media-culture.org.au/0205/eros.php> ([your date of access]). APA Style Felton, Emma. (2002) The City. M/C: A Journal of Media and Culture 5(2). < http://www.media-culture.org.au/0205/eros.php> ([your date of access]).

Being is an empty fiction. The “apparent” world is the only world: the “true world” is just a lie added on to it… —Nietzsche. Anna Poletti: I’m attracted to autobiography in a non-narrative context because I’m very interested in texts that people create that demonstrate their thinking or their fantasies or their processing, generally.Lauren Berlant: Right, in that sense it’s autobiography in your larger sense of what autobiography is: a record of […] processing. —Anna Poletti and Julie Rak with Lauren Berlant. The medium is the message. —Marshall McLuhanWelcome to the M/C Journal issue on automediality. If “automediality” sounds like another academic buzzword to you, you are right. But it is more than a buzzword for scholars interested in exploring the significant role of mediation in auto/biographical engagement. Automediality is, we think, an incredibly useful way of framing and grouping scholarly investigations of the processes and practices that people engage when they mediate their lives and selves in a range of auto/biographical forms.We are incredibly excited to bring you this vibrant collection of research about what we are calling “automediality,” but first it is useful to lay some groundwork in terms of explicitly articulating what we think automediality is and does, and why we think it is necessary.As life writing scholars exploring contemporary examples of digital auto/biography in our own research, we were both struck by the need for a new definition of auto/biography that expands beyond text, beyond narrative, beyond subject in any complete sense or form, to reflect the multiplicity of ways that lives are lived and recorded using new media today. We each found ourselves limited, at times, by existing assumptions about what auto/biography traditionally is. Sidonie Smith and Julia Watson, in their field defining work Reading Autobiography, offer an etymological cue that summarises the prevailing use and perception of autobiographical work: “in Greek, autos denotes ‘self,’ bios ‘life,’ and graphe ‘writing.’ Taken together in this order, the words self life writing offer a brief definition of the autobiography” (1).If “autobiography” has denoted a way to write the self from the location of the self, automediality points to the range of media forms and technologies through which people engage in digital, visual, filmic, performative, textual, and transmediated forms of documenting, constructing and presenting the self. Smith and Watson introduce automediality as a possible theoretical framework for “approaching life storytelling in diverse visual and digital media” (Reading 168). Originally developed by European scholars such as Jörg Dünne and Christian Moser, the term was introduced in order “to expand the definition of how subjectivity is constructed in writing, image, or new media” (Smith and Watson Reading 168).Conjoining autos and media, the concept redresses a tendency in autobiography studies to consider media as “tools” for rendering a pre-existent self. Theorists of automediality emphasize that the choice of medium is determined by self-expression; and the materiality of the medium is constitutive of the subjectivity rendered. Thus media technologies do not simplify or undermine the interiority of the subject but, on the contrary, expand the field of self-representation beyond the literary to cultural and media practices. New media of the self revise notions of identity and the rhetoric and modalities of self-presentation, and they prompt new imaginings of virtual sociality enabled by concepts of community that do not depend on personal encounter. (Reading 168)Looking at auto/biographical practices from a framework of automediality moves away from a conception of texts as able to capture and transmit preexisting selves, lives and identities, and towards an understanding of selves, lives and identities as constructed by and through textual and media practices. It is through creating an autobiographical text that the “self” a person thinks they are comes into being. The mode of creation here, be it a Facebook status update, a memoir, or an alt account, for example, is situated within networks of power, meaning and social capital to shape ways of being a “self” in a particular environment or context. Automedial reading takes all of these formative elements into consideration.Julie Rak suggests that automedia “describes the enactment of a life story in a new media environment” (155), but we think that the term is even more useful as a framework or approach to studying not only new media life stories, but auto/biographical practices as they are enacted in a range of media forms, analogue and digital alike. Importantly, our aim here is not simply to introduce another buzzword, but rather to draw attention to the current need to rethink the significant role of mediation in auto/biographical production, performance, and practices. As Rak points out, “it is time not only to rename the practices we study, but also to think critically about online life as life, and not as the texts many of us are more used to studying, which are meant to represent a life” (156). This kind of critical rethinking about how media is embedded in the living of lives, and the scholarly shift that Rak suggests from examining representation in texts to examining “online life as life” is crucial to the notion of automediality. And it has us—the editors of this issue—divided. A Conversation between EditorsÜmit: choosing “subject” and “process” over “text.”I think what automediality is, which is different to auto/biography, is process rather than product. Automediality allows us to explore how our lives intertwine with different mediums and technologies resulting in new subjects, but subjects in motion. There is no product, there is no complete narrative, there is no snapshot that captures the subject. The subject is always developing, always in motion, always in the “process of doing” (Rak 156), of being and becoming. It is a “moving target” as Smith and Watson suggest (“Virtually” 71). And therefore, automediality, as Rak suggests, is the process of living: living in relationship with media. Where as an autobiographical enquiry has usually (not always) involved the study of a subject in a complete form (although susceptible to other “versions”)—a text in other words, which can be examined by itself—an automedial enquiry has to adapt to the fact that there isn’t a product that can be examined in isolation. As Emma has argued elsewhere, we can never hold “a single cohesive version” of automedial subjects in our hands and we never reach “the end” of a subject’s self-representation as long as they continue to “post” (“Self-Branding” 75). What we are exploring as scholars of automediality is a process of living. How people live, create and present themselves, participate, narrativise, and simply “be” in different spaces, using different mediums and technologies. The mediated lives and subjects that we’re exploring in this issue require new language, new words and definitions. We are not dealing with “texts,” although there are textual components, we are not dealing with “narratives,” although one (or many) is (or are) always in formation (see Rak 156), and most importantly, we are not dealing with “products,” that hold any significance in isolation. What we are dealing with are processes: processes of being, doing, creating, and distributing the self, in relationship with media and their affordances, limitations and participants. My objection to language such as “text” is that it implies something tangible, taking for granted the ephemerality of the subjects of automediality. So often in my research I have taken a “snapshot” of a subject (in the form of a YouTube video, for example) and treated it like a text ready for analysis only to find when I revisit it that it has changed, been edited or contradicted, or completely erased (see Kennedy). And when we treat “snapshots” as “texts” for analysis I think we miss the most important point: that is the process through which the subject was and is being formed (in relationship with the medium, its technologies, and the people and things that congregate and participate in that space). We need to expand the way we explore mediated subjects and lives and “automediality” allows us to do this—it gives us a “space” in which to develop new language and methods of enquiry.Emma: texts are vital to studying automediality.Elsewhere, I have suggested that textuality is key to a definition of automediality: “The aim of an automedial approach is to discover what texts can tell us about cultural understandings of selfhood and what it means to portray ‘real’ life and ‘real’ selves through media. The emphasis is on thinking critically about mediation” (Girls, 22). However, Ümit’s thinking about automedia as process has been instrumental to progressing how I am defining and thinking about automediality. For me, though, (and perhaps my background in literary studies is showing here), framing autobiographical production and performance as texts that we can read is a useful framework that allows us to disentangle and examine abstract, slippery concepts like being, living, identity, and selfhood in process in a way that brings the roles and effects of mediation into sharp focus.Retaining the terminology around texts and textual practices—specifically that branch that is concerned with cultural production—also means that we can observe the labour of auto/biography, which is important for thinking about the economies in which automediation occurs as well as acknowledging the work that goes into creating these self-presentations or performances. It takes skills, labour, literacies, and—for me—nuanced understanding and facility with crucial modalities of reading to participate and "play" in any kind of media form. My definition of reading is broad: people read meaning, identities, lives, media, and the world around them in order to figure out how they fit into any given context, and it is the texts produced in even the most fleeting or participatory automediation that record or hold traces of this work, this process, that we as scholars can then examine.The spirit in which I apply “text” is deeply influenced by the field of semiotics within Cultural Studies. The work of semioticians like Saussure, Althusser, Derrida and Lotman that I studied during my undergraduate degree leads me, like many literary scholars, to think about not only cultural products like books and media as texts, but also bodies, surfaces, ephemeral and immaterial performances, and a range of autobiographical practices as texts. As agents we create meaning by reading, decoding, interpreting, and negotiating texts. The work of mediation, for me, is deeply connected to textual practices.I still think that texts—as well as the practices and processes that go into creating, distributing, and reading them—are a productive framework for examining strategies of self-presentation and identity performance. However, Ümit’s observations around process (articulated in her short essay “Vulnerability” and developed here) is particularly vital to thinking about the context for the participation of produsers in media economies where automedial production is often fleeting, ephemeral, and in flux. And I think that the importance of process in analysing more (apparently or materially) stable media is important, too. One way of thinking about a middle ground between text and subject is by considering the concept of becoming as central to the conceptual framework of automediality. Ümit: finding a middle ground.I agree our difference of opinion about viewing these subjects as texts comes from our different disciplines. For you, Emma, the word “text” is important because it emphasises the agency and labour involved in its creation. As a communications and media scholar, I operate on the assumption that communicating the self involves a huge amount of conscious and unconscious work. I take the agency and labour involved in mediating the self for granted. I still have an issue with “text,” however, as taking the process through which it was created for granted. I do concede, though, that we can’t completely disregard the products of mediation, because there are products (as long as we agree that they are in motion), and these are worthy of study.Although mediated subjects and texts can be fleeting and ephemeral, the fact that they are mediated, as you suggest, means that to some extent they are traceable. The mediation of the self means we can see and track its progression, its influencers, its forms, its relationships and dialogues. Although it is changeable and deletable, “doing” (living in relationship with media) leaves a record. On YouTube, for example, I can see the interactions that take place, through comments, likes and subscriptions, and I can therefore trace the subject as it changes. Mediating the self in this way materialises the process of self-formation. Automediality illuminates the process and makes it accessible to us to research. I think the concept of becoming is a perfect middle ground. “Becoming” as a Middle GroundWe are interested in using the concept of automediality to unpack and examine how selves and lives are brought into being through media forms by examining, simultaneously, both the process of mediation and the product (i.e. the autobiographical subjects and text). A crucial part of this examination is attending to the process of construction, of the process through which the textual self is mediated. One way of thinking about this in relation to the construction of lives and selves, is by thinking about how the concept of becoming is traceable in mediation.Rob Cover’s discussion of becoming in social networking is influential to our thinking here. Cover, drawing on Judith Butler, explains that underlying his approach is “the idea that identity and subjectivity is an ongoing process of becoming, rather than an ontological state of being” (56) and he argues that looking at the practices and artifacts of online identity performance can reveal the intricacies of identity in process. Also important here is the work of Stuart Hall who, in 1989, wrote about becoming in terms of how it is implicated in identity as a cultural practice or process:Cultural identity […] is a matter of 'becoming' as well as of 'being'. […] It is not something which already exists, transcending place, time, history and culture. Cultural identities come from somewhere, have histories. But, like everything which is historical, they undergo constant trans-formation. Far from being eternally fixed […], they are subject to the continuous ‘play’ of history, culture and power. Far from being grounded in a mere 'recovery' of the past, which is waiting to be found, and which, when found, will secure our sense of ourselves into eternity, identities are the names we give to the different ways we are positioned by, and position ourselves within, the narrative of the past. (70)Hall’s description of becoming as the process by which identity is continually brought into being has parallels to how we are thinking of mediation and life narrative in this issue. Hall is speaking about reading and representing identity, about the processes and products through which people enact, express, perform, and consume identity categories. Similarly, we are looking at subjectivities and identities in process, and we both agree that automediality as a conceptual tool and classifying label turns our attention to the ways in which people identify themselves and others using media. Media use, here, encompasses practices of engagement in terms of both consumption and creation. And, increasingly, users participate by engaging in both production and consumption simultaneously, becoming produsers—a term coined by the editor of this journal, Axel Bruns (2). Bruns’s notion of produsers illustrates the complex relationship between consumers, producers and users in the current media economy (2). One of the significant aspects of an automedial enquiry is the blurring of boundaries between creators and consumers. Automedial subjects are created in dialogue with the other participants in the space. The lives and identities are not only merged with the medium and technologies involved in their creation, but also with the other produsers in the space. This is critical when we begin to explore how to research automediality, as an automedial enquiry demands automediation of the researcher. In order to explore these subjects, the researcher must participate, to some extent, in the practice. Exploring subjects on social media, for example, requires the researcher to create an account and therefore participate in the same activity they are observing/consuming/researching.Questions for Automedial EnquiryTaking these ideas from theory to practice, from our point of view, reading auto/biographical texts and practices through a framework of automediality involves asking some of the following questions and paying attention to some of the following elements:What are the affordances, constraints and features of this medium that have shaped how a subject can inscribe, perform, or construct a self-presentation? As Nancy Baym writes, “our ability to construct an online self-presentation ... is limited and enabled by the communicative tools, or affordances, a platform makes available and our skills at strategically managing them” (124).What networks of power traverse this technology, this medium, and thus this mode of self-presentation?How does this performance of selfhood engage the different autobiographical “I”s: the narrating self and the narrated self; the subject and its creator; the online self and the offline IRL (in real life) self or selves. Although, as Smith and Watson state, “theorists of media and autobiography […] approach the constructed self not as an essence but as a subject” (Reading, 71), we have to acknowledge the person or constructs that exist outside of (and informs) the performance. How do these different facets of the self, and identities, speak to each other in automedia? In what networks of production and consumption does the automedia exist? How is the audience positioned in relation to the text or subject?Surface reading: the textual elements that form the interface between reader and story can tell us about what forces are shaping the self-presentations within the text, and also how the reader is positioned in relation to the autobiographical narrative. What does a surface reading reveal about how the self is being constructed by both media conventions and cultural meanings? The possibility of multiple and fragmented selves. The self that a subject performs or creates in one media platform may be a very different self that they perform in another or that they feel themselves to “be” in “real” life. What is the relationship between these selves? How do they inform and speak to each other?Authenticity is always suspect. Rather than a concrete guarantee that the media presentation correlates truthfully or sincerely to the IRL (in real life) identity or life of the narrator, authenticity in automedia is “an effect created by the form and style” of an auto/biographical performance (Maguire Girls, 11; drawing on Poletti Intimate, 28-9; emphasis added). Thus, it is less useful to weigh up how authentic or how real a particular self-presentation or media form is, and more interesting to examine how particular media constructs or creates effects of authenticity, or makes appeals to truth/authenticity. And finally, method: How can we develop methods to explore automedia which critically examine the text/subject, as well as the “process of doing” (Rak) through which the text/subject is being and “becoming” (Hall). Introducing the ArticlesEach of these excellent articles responds to technological effects on selfhood. By canvassing a range of media forms and approaches to conceptualising the mediation of lives and selves, our contributors’ ideas probe new directions for automediality as a framework for reading and thinking through self-mediation.The feature article, authored by Anna Poletti and Julie Rak, proposes that RuPaul’s Drag Race demonstrates automedia in action and suggests that the reality TV show, by modelling “queer time,” presents a challenge to dominant (straight) patterns of temporality in life narratives. This piece presents an argument for considering how identities that have been positioned as marginal are able, through automediality, to reconfigure understandings of what a life and a self can look like.Wes Hill addresses a key claim that we are making when we talk about autmediality: that media interfaces and contexts shape and construct the forms of selfhood that are brought into being through them. Hill takes the case study of artist and filmmaker Ryan Trecartin and argues that Trecartin’s videos demonstrate a fragmented set of identities that are deeply constituted by a style of performance that Hill calls “Internet-era camp.” Here, Internet-era camp becomes a mode through which to constitute the self through fragmented sets of intertextual and affective meanings. Emily van der Nagel highlights the multi-faceted nature of the mediated self through her investigation of Alt (alternative) accounts on Twitter. Her article demonstrates the way people use different accounts on the same platform for different facets of the self, and for different audiences. Isabel Pederson and Kristen Aspevig extend our discussion of automediality to explore agency and consent in the example of children producing their own automedial subjects and texts on YouTube, in the form of toy reviews. Kylie Cardell explores the digital self-tracking device many of us wear on our wrists, the Fitbit, and asks whether this wearable technology constitutes a diary. In her article, Cardell examines how a Fitbit can become an almanac for self-improvement, where the constant tracking of our physical behaviour changes the way that we live.Anu A Harju critically examines the world of “fatshion” blogging to reveal the relational way “fatshionistas” are formed in dialogue with medium, community and market. Harju situates the self as a product of relations, “borne out of them as well as dependent on them.” Chad Habel takes up masculine gender performance in video games by investigating how genre facilitates (or doesn’t) particular modes of identification by coaxing aggressive gameplay.Mick Broderick, Stuart Marshall Bender and Tony McHugh take a look how artificial intelligence technologies are currently being used to create immersive virtual reality experiences. They question the use of trauma in such projects, and suggest that affect—particularly when used to explore suffering within virtual worlds—needs careful thought moving forward with these technologies.ConclusionThis collection of interdisciplinary scholarship is an exploration of the different ways that people mediate the self. Focusing on mediation as a process that brings the subject into being, these essays explore the connections between lives, selves, identities and media technologies. The textual constructs that hold selves together become traces or products that can perform social functions, but they also have immense richness as objects of study. By taking apart and examining the processes and effects of mediation on life narratives, as scholars we are able to re-focus the microscope on the becoming of lives, selves and identities that are constructed in autobiographical texts. In seeking contributions for this collection, we were guided by two key questions: How do people mediate their identities, selves and experiences? How do media forms and conventions limit or facilitate the possibilities for particular kinds of selfhood to be articulated? Scholars of life narrative warn us that “the self” is not a unified and pre-existing entity that can simply be transcribed or translated through media. Rather, the self is brought into being through writing—or mediation. Media technologies like the camera, the diary, social media platforms, and books each have conventions, affordances, abilities and limits that both enable and restrict the kinds of self-presentation that are possible. Particular media bring particular subjectivities to life. It is our opinion that examining such sites and modes of automediality can tell us about the ways in which “technologies and subjectivity” are connected (Smith and Watson “Virtually” 77), and this is what we hope this collection of work offers to scholars of media and life narrative, as well as those working in interrelated fields. But this is only the beginning. The interfaces between life narrative and media technologies remains an exciting space for new ideas and theories to flourish.Future avenues for investigation of automediality might include examining: the platforms, mediums and technologies of automediality; the affordances of automediality for alternative narratives and identities; the vulnerabilities of mediated narratives and identities; the mediated self as brand/consumable product; cases that explore when automediality is lasting and permanent and when it is ephemeral and shifting; and multiple methodologies for investigating the mediated self, particularly in the context of digital media. An upcoming development that we’re particularly excited about is Anna Poletti’s forthcoming monograph Biomediations which will, we expect, move this thinking forward again.We hope that this issue of M/C Journal inspires more ideas about how media shapes the kinds of selves we think we are, now, in the past, and into the future. ReferencesBaym, Nancy K. Personal Connections in the Digital Age. 2nd ed. Malden, MA: Polity, 2015. Bruns, Axel. Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage. New York: Peter Lang, 2008.Cover, Rob. “Becoming and Belonging: Performativity, Subjectivity, and the Cultural Purposes of Social Networking.” Identity Technologies: Constructing the Self Online. Eds. Anna Poletti and Julie Rak. Madison: U of Wisconsin P, 2014. 55-69.Hall, Stuart. “Cultural Identity and Cinematic Representation.” Framework: The Journal of Cinema and Media 36 (1989): 68-81.Kennedy, Ümit. “The Vulnerability of Contemporary Digital Autobiography.” a/b Auto/Biography Studies 32.2 (2017): 409-11.Maguire, Emma. Girls, Autobiography, Media: Gender and Self-Meditation in Digital Economies. London: Palgrave Macmillan, 2018.———. “Self-Branding, Hotness, and Girlhood in the Video Blogs of Jenna Marbles.” Biography 38.1 (2015): 72-86.Nietzsche, Friedrich Wilhelm. “Twilight of the Idols, or How to Philosophize with a Hammer.” The Anti-Christ, Ecce Homo, Twilight of the Idols, and Other Writings. Eds. Aaron Ridley and Judith Norman. Trans. Judith Norman. Cambridge: Cambridge UP, 2005. 153-230.Poletti, Anna. Biomediations. New York: New York UP, forthcoming 2019.———. Intimate Ephemera: Reading Young Lives in Australian Zine Culture. Carlton, VIC: Melbourne UP, 2008.Poletti, Anna, and Julie Rak. “The Blog as Experimental Setting: An Interview with Lauren Berlant.” Identity Technologies: Constructing the Self Online. Eds. Anna Poletti and Julie Rak. Madison: U of Wisconsin P, 2014. 259-72.Rak, Julie. “Life Writing versus Automedia: The Sims 3 Game as a Life Lab.” Biography 38.2 (2015): 155-80.Smith, Sidonie, and Julia Watson. Reading Autobiography: A Guide for Interpreting Life Narratives. 2nd ed. Minneapolis: U of Minnesota P, 2010.———. “Virtually Me: A Toolbox about Online Self-Presentation.” Identity Technologies: Constructing the Self Online. Eds. Anna Poletti and Julie Rak. Madison: U of Wisconsin P, 2014. 70-95.

Unlike some current discourse on automediality, this essay eschews most of the analysis concerning the adoption or modification of avatars to deliberately enhance, extend or distort the self. Rather than the automedial enabling of alternative, virtual selves modified by playful, confronting or disarming avatars we concentrate instead on emerging efforts to present the self in hyper-realist, interactive modes. In doing so we ask, what is the relationship between traumatic forms of automediation and the affective impact on and response of the audience? We argue that, while on the one hand there are promising avenues for valuable individual and social engagements with traumatic forms of automediation, there is an overwhelming predominance of suffering as a theme in such virtual depictions, comingled with uncritically asserted promises of empathy, which are problematic as the technology assumes greater mainstream uptake.As Smith and Watson note, embodiment is always a “translation” where the body is “dematerialized” in virtual representation (“Virtually” 78). Past scholarship has analysed the capacity of immersive realms, such as Second Life or online games, to highlight how users can modify their avatars in often spectacular, non-human forms. Critics of this mode of automediality note that users can adopt virtually any persona they like (racial, religious, gendered and sexual, human, animal or hybrid, and of any age), behaving as “identity tourists” while occupying virtual space or inhabiting online communities (Nakamura). Furthermore, recent work by Jaron Lanier, a key figure from the 1980s period of early Virtual Reality (VR) technology, has also explored so-called “homuncular flexibility” which describes the capacity for humans to seemingly adapt automatically to the control mechanisms of an avatar with multiple legs, other non-human appendages, or for two users to work in tandem to control a single avatar (Won et. al.). But this article is concerned less with these single or multi-player online environments and the associated concerns over modifying interactive identities. We are principally interested in other automedial modes where the “auto” of autobiography is automated via Artificial Intelligences (AIs) to convincingly mimic human discourse as narrated life-histories.We draw from case studies promoted by the 2017 season of ABC television’s flagship science program, Catalyst, which opened with semi-regular host and biological engineer Dr Jordan Nguyen, proclaiming in earnest, almost religious fervour: “I want to do something that has long been a dream. I want to create a copy of a human. An avatar. And it will have a life of its own in virtual reality.” As the camera followed Nguyen’s rapid pacing across real space he extolled: “Virtual reality, virtual human, they push the limits of the imagination and help us explore the impossible […] I want to create a virtual copy of a person. A digital addition to the family, using technology we have now.”The troubling implications of such rhetoric were stark and the next third of the program did little to allay such techno-scientific misgivings. Directed and produced by David Symonds, with Nguyen credited as co-developer and presenter, the episode “Meet the Avatars” immediately introduced scenarios where “volunteers” entered a pop-up inner city virtual lab, to experience VR for the first time. The volunteers were shown on screen subjected to a range of experimental VR environments designed to elicit fear and/or adverse and disorienting responses such as vertigo, while the presenter and researchers from Sydney University constantly smirked and laughed at their participants’ discomfort. We can only wonder what the ethics process was for both the ABC and university researchers involved in these broadcast experiments. There is little doubt that the participant/s experienced discomfort, if not distress, and that was televised to a national audience. Presenter Nguyen was also shown misleading volunteers on their way to the VR lab, when one asked “You’re not going to chuck us out of a virtual plane are you?” to which Nguyen replied “I don't know what we’re going to do yet,” when it was next shown that they immediately underwent pre-programmed VR exposure scenarios, including a fear of falling exercise from atop a city skyscraper.The sweat-inducing and heart rate-racing exposures to virtual plank walks high above a cityscape, or seeing subjects haptically viewing spiders crawl across their outstretched virtual hands, all elicited predictable responses, showcased as carnivalesque entertainment for the viewing audience. As we will see, this kind of trivialising of a virtual environment’s capacity for immersion belies the serious use of the technology in a range of treatments for posttraumatic stress disorder (see Rizzo and Koenig; Rothbaum, Rizzo and Difede).Figure 1: Nguyen and researchers enjoying themselves as their volunteers undergo VR exposure Defining AutomedialityIn their pioneering 2008 work, Automedialität: Subjektkonstitution in Schrift, Bild und neuen Medien, Jörg Dünne and Christian Moser coined the term “automediality” to problematise the production, application and distribution of autobiographic modes across various media and genres—from literary texts to audiovisual media and from traditional expression to inter/transmedia and remediated formats. The concept of automediality was deployed to counter the conventional critical exclusion of analysis of the materiality/technology used for an autobiographical purpose (Gernalzick). Dünne and Moser proffered a concept of automediality that rejects the binary division of (a) self-expression determining the mediated form or (b) (self)subjectivity being solely produced through the mediating technology. Hence, automediality has been traditionally applied to literary constructs such as autobiography and life-writing, but is now expanding into the digital domain and other “paratextual sites” (Maguire).As Nadja Gernalzick suggests, automediality should “encourage and demand not only a systematics and taxonomy of the constitution of the self in respectively genre-specific ways, but particularly also in medium-specific ways” (227). Emma Maguire has offered a succinct working definition that builds on this requirement to signal the automedial universally, noting it operates asa way of studying auto/biographical texts (of a variety of forms) that take into account how the effects of media shape the kinds of selves that can be represented, and which understands the self not as a preexisting subject that might be distilled into story form but as an entity that is brought into being through the processes of mediation.Sidonie Smith and Julia Watson point to automediality as a methodology, and in doing so emphasize how the telling or mediation of a life actually shapes the kind of story that can be told autobiographically. They state “media cannot simply be conceptualized as ‘tools’ for presenting a preexisting, essential self […] Media technologies do not just transparently present the self. They constitute and expand it” (Smith and Watson “Virtually Me” 77).This distinction is vital for understanding how automediality might be applied to self-expression in virtual domains, including the holographic avatar dreams of Nguyen throughout Catalyst. Although addressing this distinction in relation to online websites, following P. David Marshall’s description of “the proliferation of the public self”, Maguire notes:The same integration of digital spaces and platforms into daily life that is prompting the development of new tools in autobiography studies […] has also given rise to the field of persona studies, which addresses the ways in which individuals engage in practices of self-presentation in order to form commoditised identities that circulate in affective communities.For Maguire, these automedial works operate textually “to construct the authorial self or persona”.An extension to this digital, authorial construction is apparent in the exponential uptake of screen mediated prosumer generated content, whether online or theatrical (Miller). According to Gernalzick, unlike fictional drama films, screen autobiographies more directly enable “experiential temporalities”. Based on Mary Anne Doane’s promotion of the “indexicality” of film/screen representations to connote the real, Gernalzick suggests that despite semiotic theories of the index problematising realism as an index as representation, the film medium is still commonly comprehended as the “imprint of time itself”:Film and the spectator of film are said to be in a continuous present. Because the viewer is aware, however, that the images experienced in or even as presence have been made in the past, the temporality of the so-called filmic present is always ambiguous” (230).When expressed as indexical, automedial works, the intrinsic audio-visual capacities of film and video (as media) far surpass the temporal limitations of print and writing (Gernalzick, 228). One extreme example can be found in an emergent trend of “performance crime” murder and torture videos live-streamed or broadcast after the fact using mobile phone cameras and FaceBook (Bender). In essence, the political economy of the automedial ecology is important to understand in the overall context of self expression and the governance of content exhibition, access, distribution and—where relevant—interaction.So what are the implications for automedial works that employ virtual interfaces and how does this evolving medium inform both the expressive autobiographical mode and audiences subjectivities?Case StudyThe Catalyst program described above strove to shed new light on the potential for emerging technology to capture and create virtual avatars from living participants who (self-)generate autobiographical narratives interactively. Once past the initial gee-wiz journalistic evangelism of VR, the episode turned towards host Nguyen’s stated goal—using contemporary technology to create an autonomous virtual human clone. Nguyen laments that if he could create only one such avatar, his primary choice would be that of his grandfather who died when Nguyen was two years old—a desire rendered impossible. The awkward humour of the plank walk scenario sequence soon gives way as the enthusiastic Nguyen is surprised by his family’s discomfort with the idea of digitally recreating his grandfather.Nguyen next visits a Southern California digital media lab to experience the process by which 3D virtual human avatars are created. Inside a domed array of lights and cameras, in less than one second a life-size 3D avatar is recorded via 6,000 LEDs illuminating his face in 20 different combinations, with eight cameras capturing the exposures from multiple angles, all in ultra high definition. Called the Light Stage (Debevec), it is the same technology used to create a life size, virtual holocaust survivor, Pinchas Gutter (Ziv).We see Nguyen encountering a life-size, high-resolution 2D screen version of Gutter’s avatar. Standing before a microphone, Nguyen asks a series of questions about Gutter’s wartime experiences and life in the concentration camps. The responses are naturalistic and authentic, as are the pauses between questions. The high definition 4K screen is photo-realist but much more convincing in-situ (as an artifact of the Catalyst video camera recording, in some close-ups horizontal lines of transmission appear). According to the project’s curator, David Traum, the real Pinchas Gutter was recorded in 3D as a virtual holograph. He spent 25 hours providing 1,600 responses to a broad range of questions that the curator maintained covered “a lot of what people want to say” (Catalyst).Figure 2: The Museum of Jewish Heritage in Manhattan presented an installation of New Dimensions in Testimony, featuring Pinchas Gutter and Eva SchlossIt is here that the intersection between VR and auto/biography hybridise in complex and potentially difficult ways. It is where the concept of automediality may offer insight into this rapidly emerging phenomenon of creating interactive, hyperreal versions of our selves using VR. These hyperreal VR personae can be questioned and respond in real-time, where interrogators interact either as casual conversers or determined interrogators.The impact on visitors is sobering and palpable. As Nguyen relates at the end of his session, “I just want to give him a hug”. The demonstrable capacity for this avatar to engender a high degree of empathy from its automedial testimony is clear, although as we indicate below, it could simply indicate increased levels of emotion.Regardless, an ongoing concern amongst witnesses, scholars and cultural curators of memorials and museums dedicated to preserving the history of mass violence, and its associated trauma, is that once the lived experience and testimony of survivors passes with that generation the impact of the testimony diminishes (Broderick). New media modes of preserving and promulgating such knowledge in perpetuity are certainly worthy of embracing. As Stephen Smith, the executive director of the USC Shoah Foundation suggests, the technology could extendto people who have survived cancer or catastrophic hurricanes […] from the experiences of soldiers with post-traumatic stress disorder or survivors of sexual abuse, to those of presidents or great teachers. Imagine if a slave could have told her story to her grandchildren? (Ziv)Yet questions remain as to the veracity of these recorded personae. The avatars are created according to a specific agenda and the autobiographical content controlled for explicit editorial purposes. It is unclear what and why material has been excluded. If, for example, during the recorded questioning, the virtual holocaust survivor became mute at recollecting a traumatic memory, cried or sobbed uncontrollably—all natural, understandable and authentic responses given the nature of the testimony—should these genuine and spontaneous emotions be included along with various behavioural ticks such as scratching, shifting about in the seat and other naturalistic movements, to engender a more profound realism?The generation of the photorealist, mimetic avatar—remaining as an interactive persona long after the corporeal, authorial being is gone—reinforces Baudrillard’s concept of simulacra, where a clone exists devoid of its original entity and unable to challenge its automedial discourse. And what if some unscrupulous hacker managed to corrupt and subvert Gutter’s AI so that it responded antithetically to its purpose, by denying the holocaust ever happened? The ethical dilemmas of such a paradigm were explored in the dystopian 2013 film, The Congress, where Robyn Wright plays herself (and her avatar), as an out of work actor who sells off the rights to her digital self. A movie studio exploits her screen persona in perpetuity, enabling audiences to “become” and inhabit her avatar in virtual space while she is limited in the real world from undertaking certain actions due to copyright infringement. The inability of Wright to control her mimetic avatar’s discourse or action means the assumed automedial agency of her virtual self as an immortal, interactive being remains ontologically perplexing.Figure 3: Robyn Wright undergoing a full body photogrammetry to create her VR avatar in The Congress (2013)The various virtual exposures/experiences paraded throughout Catalyst’s “Meet the Avatars” paradoxically recorded and broadcast a range of troubling emotional responses to such immersion. Many participant responses suggest great caution and sensitivity be undertaken before plunging headlong into the new gold rush mentality of virtual reality, augmented reality, and AI affordances. Catalyst depicted their program subjects often responding in discomfort and distress, with some visibly overwhelmed by their encounters and left crying. There is some irony that presenter Ngyuen was himself relying on the conventions of 2D linear television journalism throughout, adopting face-to-camera address in (unconscious) automedial style to excitedly promote the assumed socio-cultural boon such automedial VR avatars will generate.Challenging AuthenticityThere are numerous ethical considerations surrounding the potential for AIs to expand beyond automedial (self-)expression towards photorealist avatars interacting outside of their pre-recorded content. When such systems evolve it may be neigh impossible to discern on screen whether the person you are conversing with is authentic or an indistinguishable, virtual doppelganger. In the future, a variant on the Turning Test may be needed to challenge and identify such hyperreal simulacra. We may be witnessing the precursor to such a dilemma playing out in the arena of audio-only podcasts, with some public intellectuals such as Sam Harris already discussing the legal and ethical problems from technology that can create audio from typed text that convincingly replicate the actual voice of a person by sampling approximately 30 minutes of their original speech (Harris). Such audio manipulation technology will soon be available to anybody with the motivation and relatively minor level of technological ability in order to assume an identity and masquerade as automediated dialogue. However, for the moment, the ability to convincingly alter a real-time computer generated video image of a person remains at the level of scientific innovation.Also of significance is the extent to which the audience reactions to such automediated expressions are indeed empathetic or simply part of the broader range of affective responses that also include direct sympathy as well as emotions such as admiration, surprise, pity, disgust and contempt (see Plantinga). There remains much rhetorical hype surrounding VR as the “ultimate empathy machine” (Milk). Yet the current use of the term “empathy” in VR, AI and automedial forms of communication seems to be principally focused on the capacity for the user-viewer to ameliorate negatively perceived emotions and experiences, whether traumatic or phobic.When considering comments about authenticity here, it is important to be aware of the occasional slippage of technological terminology into the mainstream. For example, the psychological literature does emphasise that patients respond strongly to virtual scenarios, events, and details that appear to be “authentic” (Pertaub, Slater, and Barker). Authentic in this instance implies a resemblance to a corresponding scenario/activity in the real world. This is not simply another word for photorealism, but rather it describes for instance the experimental design of one study in which virtual (AI) audience members in a virtual seminar room designed to treat public speaking anxiety were designed to exhibit “random autonomous behaviours in real-time, such as twitches, blinks, and nods, designed to encourage the illusion of life” (Kwon, Powell and Chalmers 980). The virtual humans in this study are regarded as having greater authenticity than an earlier project on social anxiety (North, North, and Coble) which did not have much visual complexity but did incorporate researcher-triggered audio clips of audience members “laughing, making comments, encouraging the speaker to speak louder or more clearly” (Kwon, Powell, and Chalmers 980). The small movements, randomly cued rather than according to a recognisable pattern, are described by the researchers as creating a sense of authenticity in the VR environment as they seem to correspond to the sorts of random minor movements that actual human audiences in a seminar can be expected to make.Nonetheless, nobody should regard an interaction with these AIs, or the avatar of Gutter, as in any way an encounter with a real person. Rather, the characteristics above function to create a disarming effect and enable the real person-viewer to willingly suspend their disbelief and enter into a pseudo-relationship with the AI; not as if it is an actual relationship, but as if it is a simulation of an actual relationship (USC). Lucy Suchman and colleagues invoke these ideas in an analysis of a YouTube video of some apparently humiliating human interactions with the MIT created AI-robot Mertz. Their analysis contends that, while it may appear on first glance that the humans’ mocking exchange with Mertz are mean-spirited, there is clearly a playfulness and willingness to engage with a form of AI that is essentially continuous with “long-standing assumptions about communication as information processing, and in the robot’s performance evidence for the limits to the mechanical reproduction of interaction as we know it through computational processes” (Suchman, Roberts, and Hird).Thus, it will be important for future work in the area of automediated testimony to consider the extent to which audiences are willing to suspend disbelief and treat the recounted traumatic experience with appropriate gravitas. These questions deserve attention, and not the kind of hype displayed by the current iteration of techno-evangelism. Indeed, some of this resurgent hype has come under scrutiny. From the perspective of VR-based tourism, Janna Thompson has recently argued that “it will never be a substitute for encounters with the real thing” (Thompson). Alyssa K. Loh, for instance, also argues that many of the negatively themed virtual experiences—such as those that drop the viewer into a scene of domestic violence or the location of a terrorist bomb attack—function not to put you in the position of the actual victim but in the position of the general category of domestic violence victim, or bomb attack victim, thus “deindividuating trauma” (Loh).Future work in this area should consider actual audience responses and rely upon mixed-methods research approaches to audience analysis. In an era of alt.truth and Cambridge Analytics personality profiling from social media interaction, automediated communication in the virtual guise of AIs demands further study.ReferencesAnon. “New Dimensions in Testimony.” Museum of Jewish Heritage. 15 Dec. 2017. 19 Apr. 2018 <http://mjhnyc.org/exhibitions/new-dimensions-in-testimony/>.Australian Broadcasting Corporation. “Meet The Avatars.” Catalyst, 15 Aug. 2017.Baudrillard, Jean. “Simulacra and Simulations.” Jean Baudrillard: Selected Writings. Ed. Mark Poster. Stanford: Stanford UP, 1988. 166-184.Bender, Stuart Marshall. Legacies of the Degraded Image in Violent Digital Media. Basingstoke: Palgrave Macmillan, 2017.Broderick, Mick. “Topographies of Trauma, Dark Tourism and World Heritage: Hiroshima’s Genbaku Dome.” Intersections: Gender and Sexuality in Asia and the Pacific. 24 Apr. 2010. 14 Apr. 2018 <http://intersections.anu.edu.au/issue24/broderick.htm>.Debevec, Paul. “The Light Stages and Their Applications to Photoreal Digital Actors.” SIGGRAPH Asia. 2012.Doane, Mary Ann. The Emergence of Cinematic Time: Modernity, Contingency, the Archive. Cambridge: Harvard UP, 2002.Dünne, Jörg, and Christian Moser. “Allgemeine Einleitung: Automedialität”. Automedialität: Subjektkonstitution in Schrift, Bild und neuen Medien. Eds. Jörg Dünne and Christian Moser. München: Wilhelm Fink, 2008. 7-16.Harris, Sam. “Waking Up with Sam Harris #64 – Ask Me Anything.” YouTube, 16 Feb. 2017. 16 Mar. 2018 <https://www.youtube.com/watch?v=gMTuquaAC4w>.Kwon, Joung Huem, John Powell, and Alan Chalmers. “How Level of Realism Influences Anxiety in Virtual Reality Environments for a Job Interview.” International Journal of Human-Computer Studies 71.10 (2013): 978-87.Loh, Alyssa K. "I Feel You." Artforum, Nov. 2017. 10 Apr. 2018 <https://www.artforum.com/print/201709/alyssa-k-loh-on-virtual-reality-and-empathy-71781>.Marshall, P. David. “Persona Studies: Mapping the Proliferation of the Public Self.” Journalism 15.2 (2014): 153-170.Mathews, Karen. “Exhibit Allows Virtual ‘Interviews’ with Holocaust Survivors.” Phys.org Science X Network, 15 Dec. 2017. 18 Apr. 2018 <https://phys.org/news/2017-09-virtual-holocaust-survivors.html>.Maguire, Emma. “Home, About, Shop, Contact: Constructing an Authorial Persona via the Author Website” M/C Journal 17.9 (2014).Miller, Ken. More than Fifteen Minutes of Fame: The Evolution of Screen Performance. Unpublished PhD Thesis. Murdoch University. 2009.Milk, Chris. “Ted: How Virtual Reality Can Create the Ultimate Empathy Machine.” TED Conferences, LLC. 16 Mar. 2015. <https://www.ted.com/talks/chris_milk_how_virtual_reality_can_create_the_ultimate_empathy_machine>.Nakamura, Lisa. “Cyberrace.” Identity Technologies: Constructing the Self Online. Eds. Anna Poletti and Julie Rak. Madison, Wisconsin: U of Wisconsin P, 2014. 42-54.North, Max M., Sarah M. North, and Joseph R Coble. "Effectiveness of Virtual Environment Desensitization in the Treatment of Agoraphobia." International Journal of Virtual Reality 1.2 (1995): 25-34.Pertaub, David-Paul, Mel Slater, and Chris Barker. “An Experiment on Public Speaking Anxiety in Response to Three Different Types of Virtual Audience.” Presence: Teleoperators and Virtual Environments 11.1 (2002): 68-78.Plantinga, Carl. "Emotion and Affect." The Routledge Companion to Philosophy and Film. Eds. Paisley Livingstone and Carl Plantinga. New York: Routledge, 2009. 86-96.Rizzo, A.A., and Sebastian Koenig. “Is Clinical Virtual Reality Ready for Primetime?” Neuropsychology 31.8 (2017): 877-99.Rothbaum, Barbara O., Albert “Skip” Rizzo, and JoAnne Difede. "Virtual Reality Exposure Therapy for Combat-Related Posttraumatic Stress Disorder." Annals of the New York Academy of Sciences 1208.1 (2010): 126-32.Smith, Sidonie, and Julia Watson. Reading Autobiography: A Guide to Interpreting Life Narratives. 2nd ed. Minneapolis: U of Minnesota P, 2010.———. “Virtually Me: A Toolbox about Online Self-Presentation.” Identity Technologies: Constructing the Self Online. Eds. Anna Poletti and Julie Rak. Madison: U of Wisconsin P, 2014. 70-95.Suchman, Lucy, Celia Roberts, and Myra J. Hird. "Subject Objects." Feminist Theory 12.2 (2011): 119-45.Thompson, Janna. "Why Virtual Reality Cannot Match the Real Thing." The Conversation, 14 Mar. 2018. 10 Apr. 2018 <http://theconversation.com/why-virtual-reality-cannot-match-the-real-thing-92035>.USC. "Skip Rizzo on Medical Virtual Reality: USC Global Conference 2014." YouTube, 28 Oct. 2014. 2 Apr. 2018 <https://www.youtube.com/watch?v=PdFge2XgDa8>.Won, Andrea Stevenson, Jeremy Bailenson, Jimmy Lee, and Jaron Lanier. "Homuncular Flexibility in Virtual Reality." Journal of Computer-Mediated Communication 20.3 (2015): 241-59.Ziv, Stan. “How Technology Is Keeping Holocaust Survivor Stories Alive Forever”. Newsweek, 18 Oct. 2017. 19 Apr. 2018 <http://www.newsweek.com/2017/10/27/how-technology-keeping-holocaust-survivor-stories-alive-forever-687946.html>.

The following article is in response to a research project that took the form of a road trip from Perth to Lombadina re-enacting the journey undertaken by the characters in the play Bran Nue Dae by playwright Jimmy Chi and Broome band Kuckles. This project was facilitated by the assistance of a Creative and Research Publication Grant from the Faculty of Communications and Creative Industries, Edith Cowan University, Western Australia. The project was carried out by researchers Kara Jacob and Margaret Hair. One thing is plainly clear. Aboriginal art expresses the possibility of human intimacy with landscapes. This is the key to its power: it makes available a rich tradition of human ethics and relationships with place and other species to a worldwide audience. For the settler Australian audience, caught ambiguously between old and new lands, their appreciation of this art embodies at least a striving for the kind of citizenship that republicans wanted: to belong to this place rather than to another (Marcia Langton in Watson 191). Marcia Langton is talking here about painting. My question is whether this “kind of citizenship” can also be accessed through appreciation of indigenous theatre, and specifically through the play Bran Nue Dae, by playwright Jimmy Chi and Broome band Kuckles, a play closely linked to the Western Australian landscape through its appropriation of the road trip genre. The physical journey taken by the characters metaphorically takes them also through the contact history of black and white Australians in Western Australia. Significantly, the non-indigenous characters experience the redemptive power of “human intimacy with landscapes” through travelling to the traditional country of their road trip companions. The road trip genre typically places its characters on a quest for knowledge. American poet Gary Snyder says that the two sources of human knowledge are symbols and sense-impressions (vii). Bran Nue Dae abounds with symbols, from the priest’s cassock and mitre to Roebourne prison; however, the sense impressions, which are so strong in the performance of the play, are missing from the written text, apart from ironic comments on the weather. In my efforts to understand Bran Nue Dae, I undertook the road trip from Perth to the Kimberley myself in order to discover those missing sense-impressions, as they form part of the “back story” of the play. In the play there is a void between the time the characters leave Perth and reach first Roebourne, where they are locked up, and then Roebuck Plains, not far from Broome, yet in the “real world” they would have travelled more than two thousand kilometres. What would they have seen and experienced on this journey? I took note of Krim Benterrak, Paddy Roe and Stephen Muecke’s Reading the Country, a cross-cultural and cross-textual study on Roebuck Plains, near Broome. Muecke talks about “stories being contingent upon place … Aboriginal storytellers have a similar policy. If one is not prepared to take the trouble to go to the place, then its story can only be given as a short version” (72). In preparing for the trip, I collected tourist brochures and maps. The use of maps, seemingly essential on any road trip as guides to “having a look at” country (Muecke ibid.), was instantly problematic in itself, in that maps represent country as colonised space. In Saltwater People, Nonie Sharp discusses the “distinction between mapping and personal journeying”: Maps and mapping describe space in a way that depersonalises it. Mapping removes the footprints of named creatures – animal, human, ancestral – who belong to this place or that place. A map can be anywhere. ‘Itineraries’, however, are actions and movements within a named and footprinted land (Sharp 199-200). The country journeyed through in Bran Nue Dae, which privileges indigenous experience, could be designated as the potentially dangerous liminal space between the “map” and the “itinerary”. This “space between” resonates with untold stories, with invisibilities. One of the most telling discoveries on the research trip was the thoroughness with which indigenous people have been made to disappear from the “mapped” zones through various colonial policies. It was very evident that indigenous people are still relegated to the fringes of town, as in Onslow and Port Hedland, in housing situations closely resembling the old missions and reserves. Although my travelling companion and I made an effort in every place we visited to pay our respects by at least finding out the language group of the traditional owners, it became clear that a major challenge in travelling through post-colonial space is in avoiding becoming complicit in the disappearance of indigenous people. We wanted our focus to be “on the people whose bodies, territories, beliefs and values have been travelled though” (Tuhiwai Smith 78) but our experience was that finding even written guides into the “footprinted land” is not easy when few tourist pamphlets acknowledge the traditional owners of the country. Even when “local Aboriginal” words are quoted, as in the CALM brochure for Nambung National Park (i.e., the Pinnacles), the actual language or language group is not mentioned. In many interpretive brochures and facilities, traditional owners are represented as absent, as victims or as prisoners. The fate of the “original inhabitants of the Greenough Flats”, the Yabbaroo people, is alluded to in the Greenough River Nature Walk Trail Guide, under the title, “A short history of Greenough River from the Rivermouth to Westbank Road”: The Gregory brothers, exploring for pastoral land in 1848, peacefully met with a large group of Aborigines camped beside a freshwater spring in a dense Melaleuca thicket. They named the spring Bootenal, from the Nyungar word Boolungal, meaning pelican. Gregory’s glowing reports of good grazing prompted pastoralists to move their flocks to Greenough, and by 1852 William Criddle was watering cattle for the Cattle Company at the Bootenal Spring. The Aborigines soon resented this intrusion and in 1854, large numbers with many from surrounding tribes, gathered in the relative safety of the Bootenal thicket. Making forays at night, they killed cattle and sheep and attacked homesteads. The pastoralists retaliated by forming a posse at Glengarry under the command of the Resident Magistrate. On the night of the 4th/5th July they rode to Bootenal and drove the Aborigines from the thicket. No arrests were made and no official report given of casualties. Aboriginal resistance in the area was finished. The fact that the extract actually describes a massacre while purporting to be a “history of Greenough River” subverts the notion that the land can ever really be “depersonalised”. At the very heart of the difference lie different ways of being human: in Aboriginal classical tradition the person dwells within a personified landscape which is alive, named, inscribed by spiritual and human agents. It is a ‘Thou’ not an ‘It’, and I and Thou belong together (Sharp 199-200). Peter Read’s book Belonging: Australians, Place and Aboriginal Ownership contains a section titled “The Past Embedded in the Landscape” in which Read discusses whether the land holds the memory of events enacted upon it, so forming a tangible link between the dispossessed and the possessors. While discussing Judith Wright’s poem Bora Ring, Read states: “The unlaid violence of dispossession lingers at the sites of evil or old magic”, bringing to mind Wright’s notion of Australia as “a haunted country” (14). It is not surprising that the “unlaid violence of dispossession lingers” at the sites of old prisons and lock-ups, since it is built into the very architecture. The visitor pamphlet states that the 1890s design by George Temple Poole of the third Roebourne gaol, further up the great Northern Highway from Greenough and beautifully constructed from stone, “represents a way in which the state ideology of control of a remote and potentially dangerous population could be expressed in buildings”. The current Roebourne prison, still holding a majority of Aboriginal inmates, does away with any pretence of architectural elegance but expresses the same state ideology with its fence topped with razor wire. Without a guide like Bran Nue Dae’s Uncle Tadpole to keep us “off the track”, non-indigenous visitors to these old gaols, now largely museums, may be quickly led by the interpretation into the “mapped zone” – the narrative of imperialist expansion. However, we can follow Paul Carter’s injunction to “deepen grooves” and start with John Pat’s story at the Roebourne police lock-up, or the story of any indigenous inmate of the present Roebuck prison, spiralling back a century to the first Roebuck prison in settler John Withnell’s woolshed (Weightman 4). Then we gain a sense of the contact experience of the local indigenous peoples. John Withnell and his wife Emma are represented as particularly resourceful by the interpretation at the old Roebourne gaol (now Roebourne Visitors Centre and Museum). The museum has a replica of a whalebone armchair that John Withnell built for his wife with vertebrae as the seat and other bones as the back and armrests. The family also invented the canvas waterbag. The interpretation fails to mention that the same John Withnell beat an Aboriginal woman named Talarong so severely for refusing to care for sheep at Withnell’s Hillside Station that “she retreated into the bush and died of her injuries two days later”. No charges were brought against Withnell because, according to the Acting Government Resident, of the “great provocation” by Talarong in the incident (Hunt 99-100). Such omissions and silences in the official record force indigenous people into a parallel “invisible country” and leave us stranded on the highways of the “mapped zone”, bereft of our rights and responsibilities to connect either to the country or to its traditional owners. Roebourne, and its coastal port Cossack, stand on the hauntingly beautiful country of the Ngarluma and seaside Yapurarra peoples. Settlers first arrived in the 1860s and Aboriginal people began to be officially imprisoned soon after, primarily as a result of their resistance to being “blackbirded” and exploited as labour for the pearling and pastoral industries. Prisoners were chained by the neck, day and night, and forced to build roads and tramlines, ostensibly a “civilising” practice. As the history pamphlet for The Old Roebourne Gaol reads: “It was widely believed that the Roebourne Gaol was where the ‘benefit’ of white civilisation could be shown to the ‘savage’ Aboriginal” (Weightman 2). The “back story” I discovered on this research trip was one of disappearance – indigenous people being made to disappear from their countries, from non-indigenous view and from the written record. The symbols I surprisingly most engaged with and which most affected me were the gaols and prisons which the imperialists used as tools of their trade in disappearance. The sense impressions I experienced – extreme beauty, isolation, heat and sandflies – reinforced the complexity of Western Australian contact history. I began to see the central achievement of Bran Nue Dae as being the return of indigenous people to country and to story. This return, so beautifully realised in when the characters finally reach Lombadina and a state of acceptance, is critical to healing the country and to the attainment of an equitable “kind of citizenship” that denotes belonging for all. References Aboriginal Tourism Australia. Welcome to Country: Respecting Indigenous Culture for Travellers in Australia. 2004. Benterrak, Krim, Stephen Muecke, and Paddy Roe. Reading the Country. Perth: Fremantle Arts Centre Press, 1984. Carter, Paul. The Lie of the Land. London: Faber & Faber, 1996. Dalton, Peter. “Broome: A Multiracial Community. A Study of Social and Cultural Relationships in a Town in the West Kimberleys, Western Australia”. Thesis for Master of Arts in Anthropology. Perth: University of Western Australia, 1964. Hunt, Susan Jane. Spinifex and Hessian: Women’s Lives in North-Western Australia 1860–1900. Nedlands, WA: U of Western Australia P, 1986. Read, Peter. Belonging: Australians, Place and Aboriginal Ownership. UK: Cambridge UP, 2000. Reynolds, Henry. North of Capricorn: The Untold History of Australia’s North. Sydney: Allen & Unwin, 2003. Reynolds, Henry. Why Weren’t We Told? Ringwood, Victoria: Penguin Books Australia, 1999. Sharp, Nonie. Saltwater People: The Waves of Memory. Sydney: Allen & Unwin, 2002. Shire of Greenough. Greenough River Nature Walk Trail Guide. 2005. Tuhiwai Smith, Linda. Decolonizing Methodologies. Dunedin, New Zealand: U of Otago P, 1999. Watson, Christine. Piercing the Ground. Perth: Fremantle Arts Centre P, 2003. Weightman, Llyrus. The Old Roebourne Gaol: A History. Pilbara Classies & Printing Service. Wright, Judith. The Cry for the Dead. 1981. 277-80. Citation reference for this article MLA Style Hair, Margaret. "Invisible Country." M/C Journal 8.6 (2005). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0512/09-hair.php>. APA Style Hair, M. (Dec. 2005) "Invisible Country," M/C Journal, 8(6). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0512/09-hair.php>.

IntroductionTraditionally, suburbs have been conceived as dormitory – in binary opposition to the inner-city (Powell). Supporting this stereotypical view have been gendered binaries between inner and outer city areas; densely populated vs. sprawl; gentrified terraces and apartment culture vs. new estates and first home buyers; zones of (male) production and creativity against (female) sedate, consumer territory. These binaries have for over a decade been thoroughly criticised by urban researchers, who have traced such representations and demonstrated how they are discriminatory and incorrect (see Powell; Mee; Dowling and Mee). And yet, such binaries persist in popular media commentaries and even in academic research (Gibson and Brennan-Horley). In creative city research, inner-city areas have been bestowed with the supposed correct mix of conditions that may lead to successful creative ventures. In part, this discursive positioning has been borne out of prior attempts to mapthe location of creativity in the city. Existing research on the geography of creativity in the city have relied on proxy data forms: mapping data on firms and/or employment in the creative industry sectors (e.g. Gibson, Murphy and Freestone; Markusen et al.; Watson). In doing so, the focus has rested on “winners” – i.e. headquarters of major arts and cultural institutions located in inner city/CBD locations, or by looking for concentrations of registered creative businesses. Such previous studies are useful because they give some indication of the geographical spread and significance of creative activities in cities, and help answer questions about the locational preferences of creative industries, including their gravitational pull towards each other in an agglomerative sense (Scott). However, such studies rely on (usually) one proxy data source to reveal the presence of creative activities, rather than detail how creativity is itself apparent in everyday working lives, or embedded in the spaces, networks and activities of the city. The latter, more qualitative aspects of the lived experience of creativity can only at best be inferred from proxy data such as employment numbers and firm location. In contrast, other researchers have promoted ethnographic methods (Drake; Shorthose; Felton, Collis and Graham) including interviewing, snowballing through contacts and participant observation, as means to get ‘inside’ creative industries and to better understand their embeddedness in place and networks of social relations. Such methods provide rich explanation of the internal dynamics and social logics of creative production, but having stemmed from text-based recorded interviews, they produce data without geographical co-ordinates necessary to be mapped in the manner of employment or business location data – and thus remain comparatively “aspatial”, with no georeferenced component. Furthermore, in such studies relational interactions with material spaces of home, work and city are at best conveyed in text form only – from recorded interviews – and thus cannot be aggregated easily as a mapped representation of city life. This analysis takes a different tack, by mapping responses from interviews, which were then analysed using methods more common in mapping and analysing proxy data sources. By taking a qualitative route toward data collection, this paper illustrates how suburbs can actually play a major role in creative city economies, expanding understandings of what constitutes a creative workplace and examining the resulting spatial distributions according to their function. Darwin and the Creative Tropical City Project This article draws on fieldwork carried out in Darwin, NT a small but important city in Australia’s tropical north. It is the government and administration capital of the sparsely populated Northern Territory and continues to grapple with its colonial past, a challenging climate, small population base and remoteness from southern centres. The city’s development pattern is relatively new, even in Australian terms, only dating back to the late 1970s. After wholesale destruction by Cyclone Tracy, Darwin was rebuilt displaying the hallmarks of post-1970 planning schemes: wide ring-roads and cul-de-sacs define its layout, its urban form dominated by stout single-story suburban dwellings built to withstand cyclonic activity. More recently, Darwin has experienced growth in residential tower block apartments, catering to the city’s high degree of fly-in, fly-out labour market of mining, military and public service workers. These high rise developments have been focussed unsurprisingly on coastal suburbs with ample sections of foreshore. Further adding to its peculiar layout, the geographic centre is occupied by Darwin Airport (a chief military base for Australia’s northern frontier) splitting the northern suburbs from those closer to its small CBD, itself jutting to the south on a peninsula. Lacking then in Darwin are those attributes so often heralded as the harbingers of a city’s creative success – density, walkability, tracts of ex-industrial brownfields sites ripe for reinvention as creative precincts. Darwin is a city dominated by its harsh tropical climate, decentralised and overtly dependant on private car transport. But, if one cares to look beyond the surface, Darwin is also a city punching above its weight on account of the unique possibilities enabled by transnational Asian proximity and its unique role as an outlet for indigenous creative work from across the top of the continent (Luckman, Gibson and Lea). Against this backdrop, Creative Tropical City: Mapping Darwin’s Creative Industries (CTC), a federally funded ARC project from 2006 to 2009, was envisaged to provide the evidential base needed to posit future directions for Darwin’s creative industries. City and Territory leaders had by 2004 become enchanted by the idea of ‘the creative city’ (Landry) – but it is questionable how well these policy discourses travel when applied to disparate examples such as Darwin (Luckman, Gibson and Lea). To provide an empirical grounding to creative city ideas and to ensure against policy fetishism the project was developed to map the nature, extent and change over time of Darwin’s creative industries and imagine alternate futures for the city based on a critical appraisal of the applicability of national and international creative industry policy frameworks to this remote, tropical location (Lea et al.). Toward a Typology of Darwin’s Creative Workplaces This article takes one data set gathered during the course of the CTC project, based around a participatory mapping exercise, where interviewees responded to questions about where creative industry activities took place in Darwin by drawing on paper maps. Known as mental maps, these were used to gather individual representations of place (Tuan), but in order to extend their applicability for spatial querying, responses were transferred to a Geographic Information System (GIS) for storage, collation and analysis (Matei et al.). During semi-structured interviews with 98 Darwin-based creative industry practitioners, participants were provided with a base map of Darwin displaying Statistical Local Area (SLA) boundaries and roads for mark up in response to specific questions about where creative activities occurred (for more in depth discussion of this method and its varied outputs, refer to Brennan-Horley and Gibson). The analysis discussed here only examines answers to one question: “Where do you work?” This question elicited a total of 473 work locations from 98 respondents – a fourfold increase over statistics gleaned from employment measures alone (Brennan-Horley). Such an increase resulted from participants identifying their everyday work practices which, by necessity, took place across multiple locations. When transferring the spatial location of workplaces into the GIS, each site was coded depending on whether it was cited by the interviewee as their “major” or primary place of work, or if the place being discussed played a secondary or “minor” role in their creative practice. For example, an artist’s studio was categorised as major, but other minor sites also featured in their mental maps, for example, galleries, supply locations and teaching sites. Each worksite was then assigned to one of four categories: Front, Back, Networking and Supply (Table 1). In a similar fashion to McCannell’s work on the “front and back regions” of tourist towns (597), the creative industries, predicated on the production and exchange of texts, objects and ideas also display front spaces of sorts – sites that facilitate interactions between practitioner and audiences, spaces for performance and consumption. Operating behind these front spaces, are sites where creative endeavours take place – perhaps not as so readily seen or engaged with by wider publics. For example, a rehearsal room, artist’s studio or a theatre company’s office may not be key sites of interaction between creator and audience but remain nonetheless important sites of creative work. However, a binary of Front versus Back could not encapsulate the variety of other everyday, prosaic work sites evident in the data. Participants indicated on their maps visits to the post office to send artworks, going to Bunnings to buy paint (and inadvertently networking with others), through to more fleeting spaces such as artist materials fossicked from parklands to photoshoot locations. These supply sites (each themselves positioned along a continuum of “creative” to “mundane”) were typified as supply locations: sites that act as places to gather inputs into the creative process. Finally, sites where meetings and networking took place (more often than not, these were indicated by participants as occurring away from their major work place) were assigned under a heading of networking spaces. Table 1: A typology of creative workplaces Space Definition Coded examples Front A space for consumption/exchange of creative goods, outputs or expertise. Performance space, Market, Gallery, Client Location, Shopfront, Cinema, Exhibition space, Museum, Festival space Back A site of production, practice or business management Office, Studio, Rehearsal Space, Teaching Space, Factory, Recording Studio Networking A space to meet clients or others involved in creative industries Meeting places Supply Spaces where supplies for creative work are sourced Supplier, Photoshoot Location, Story Location, Shoot Location, Storage Coding data into discrete units and formulating a typology is a reductive process, thus a number of caveats apply to this analysis. First there were numerous cases where worksites fell across multiple categories. This was particularly the case with practitioners from the music and performing arts sector whose works are created and consumed at the same location, or a clothing designer whose studio is also their shopfront. To avoid double counting, these cases were assigned to one category only, usually split in favour of the site’s main function (i.e. performance sites to Front spaces). During interviews, participants were asked to locate parts of Darwin they went to for work, rather than detail the exact role or name for each of those spaces. While most participants were forthcoming and descriptive in their responses, in two percent of cases (n=11) the role of that particular space was undefined. These spaces were placed into the “back” category. Additionally, the data was coded to refer to individual location instances aggregated to the SLA level, and does not take into account the role of specific facilities within suburbs, even though certain spaces were referred to regularly in the transcripts. It was often the case that a front space for one creative industry practitioner was a key production site for another, or operated simultaneously as a networking site for both. Future disaggregated analyses will tease out the important roles that individual venues play in Darwin’s creative economy, but are beyond this article’s scope. Finally, this analysis is only a snapshot in time, and captures some of the ephemeral and seasonal aspects of creative workplaces in Darwin that occurred around the time of interviewing. To illustrate, there are instances of photographers indicating photo shoot locations, sites that may only be used once, or may be returned to on multiple occasions. As such, if this exercise were to be carried out at another time, a different geography may result. Results A cross-tabulation of the workplace typology against major and minor locations is given in Table 2. Only 20 per cent of worksites were designated as major worksites with the remaining 80 per cent falling into the minor category. There was a noticeable split between Back and Front spaces and their Major/Minor designation. 77 per cent of back spaces were major locations, while the majority of Front spaces (92 per cent) fell into the minor category. The four most frequently occurring Minor Front spaces – client location, performance space, markets and gallery – collectively comprise one third of all workplaces for participants, pointing to their important role as interfacing spaces between creative output produced or worked on elsewhere, and wider publics/audiences. Understandably, all supply sites and networking places were categorised as minor, with each making up approximately 20 per cent of all workplaces. Table 2: creative workplaces cross tabulated against primary and secondary workplaces and divided by creative workplace typology. Major Minor Grand Total Back Office 44 1 45 Studio 22 - 22 Rehearsal Space 7 11 18 Undefined - 11 11 Teaching Space 3 1 4 Factory 1 - 1 Recording Studio 1 - 1 Leanyer Swamp 1 - 1 Back space total 79 24 103 Front Client Location - 70 70 Performance Space 2 67 69 Market 1 11 12 Gallery 3 8 11 Site - 8 8 Shopfront 1 3 4 Exhibition Space - 3 3 Cinema 2 1 3 Museum 1 1 2 Shop/Studio 1 - 1 Gallery and Office 1 - 1 NightClub 1 - 1 Festival space - 1 1 Library 1 - 1 Front Space total 14 173 187 Networking Meeting Place - 94 94 Networking space total - 94 94 Supply Supplier - 52 52 Photoshoot Location - 14 14 Story Location - 9 9 Shoot Location - 7 7 Storage - 4 4 Bank - 1 1 Printer - 1 1 Supply Space total - 88 88 Grand Total 93 379 472 The maps in Figures 1 through 4 analyse the results spatially, with individual SLA scores provided in Table 3. The maps use location quotients, representing the diversion of each SLA from the city-wide average. Values below one represent a less than average result, values greater than one reflecting higher results. The City-Inner SLA maintains the highest overall percentage of Darwin’s creative worksites (35 per cent of the total) across three categories, Front, Back and especially Networking sites (60 per cent). The concentration of key arts institutions, performance spaces and CBD office space is the primary reason for this finding. Additionally, the volume of hospitality venues in the CBD made it an amenable place to conduct meetings away from major back spaces. Figure 1: Back spaces by Statistical Local Areas Figure 2: Front spaces by Statistical Local Areas Figure 3: Networking sites, by Statistical Local Areas Figure 4: Supply sites by Statistical Local Areas However this should not deter from the fact that the majority of all worksites (65 per cent) indicated by participants actually reside in suburban locations. Numerically, the vast majority (70 per cent) of Darwin’s Front spaces are peppered across the suburbs, with agglomerations occurring in The Gardens, Fannie Bay, Nightcliff and Parap. The Gardens is the location for Darwin’s biggest weekly market (Mindl Beach night market), and a performance space for festivals and events during the city’s long dry season. Mirroring more the cultures of its neighbouring SE Asian counterparts, Darwin sustains a vibrant market culture unlike that of any other Australian capital city. As the top end region is monsoonal, six months of the year is guaranteed to be virtually rain free, allowing for outdoor activities such as markets and festivals to flourish. Markets in Darwin have a distinctly suburban geography with each of the three top suburban SLAs (as measured by Front spaces) hosting a regular market, each acting as temporary sites of networking and encounter for creative producers and audiences. Importantly, over half of the city’s production sites (Back spaces) were dispersed across the suburbs in two visible arcs, one extending from the city taking in Fannie Bay and across to Winnellie via Parap, and through the northern coastal SLAs from Coconut Grove to Brinkin (Figure 1). Interestingly, 85 per cent of all supply points were also in suburban locations. Figure 4 maps this suburban specialisation, with the light industrial suburb of Winnellie being the primary location for Darwin’s creative practitioners to source supplies. Table 3: Top ten suburbs by workplace mentions, tabulated by workplace type* SLA name Front Back Networking Supply Workplace total Inner City/CBD City - Inner 56 (29.9%) 35 (36%) 57 (60.6%) 13 (14.8%) 162 (34.3%) Inner City Total 56 (29.9%) 35 (36%) 57 (60.6%) 13 (14.8%) 162 (34.3%) Top 10 suburban The Gardens 30 (16%) 3 (2.9%) 6 (6.4%) 5 (5.7%) 44 (9.3%) Winnellie 3 (1.6%) 7 (6.8%) 1 (1.1%) 24 (27.3%) 35 (7.4%) Parap 14 (7.5%) 4 (3.9%) 6 (6.4%) 9 (10.2%) 33 (7%) Fannie Bay 17 (9.1%) 5 (4.9%) 4 (4.3%) 2 (2.3%) 28 (5.9%) Nightcliff 14 (7.5%) 7 (6.8%) 2 (2.1%) 4 (4.5%) 27 (5.7%) Stuart Park 4 (2.1%) 8 (7.8%) 4 (4.3%) 4 (4.5%) 20 (4.2%) Brinkin 1 (0.5%) 8 (7.8%) 9 (9.6%) 2 (2.3%) 20 (4.2%) Larrakeyah 5 (2.7%) 5 (4.9%) 1 (1.1%) 3 (3.4%) 14 (3%) City - Remainder 5 (2.7%) 2 (1.9%) 0 (0%) 6 (6.8%) 13 (2.8%) Coconut Grove 3 (1.6%) 4 (3.9%) 1 (1.1%) 4 (4.5%) 12 (2.5%) Rapid Creek 3 (1.6%) 6 (5.8%) 0 (0%) 0 (0%) 9 (1.9%) Suburban Total** 131 (70.1%) 67 (65%) 37 (39.4%) 75 (85%) 310 (65.7%) City-Wide Total 187 103 94 88 472 *All percentages calculated from city- wide total **Suburban total row includes all 27 suburbs, not just top tens Discussion There are two key points to take from this analysis. First, the results show the usefulness of combining in-depth qualitative research with GIS mapping methods. Interviewing creative workers about where activities in their working days (or nights) take place, rather than defaulting to incomplete industry statistics can reveal a more comprehensive view of where creative work manifests in the city. Second, the role that multiple, decentred and often suburban facilities played as sites of supply, production and consumption in Darwin’s creative economy leads theories about the spatiality of creativity in the city in new directions. These results clearly show that the cultural binaries that theorists have assumed shape perceptions of the city and its suburbs do not appear in this instance to be infusing the everyday nature of creative work in the city. What was revealed by this data is that creative work in the city creates a variegated city produced through practitioners’ ordinary daily activities. Creative workers are not necessarily resisting or reinventing ideas of what the suburbs mean, they are getting on with creative work in ways that connect suburbs and the city centre in complex – and yet sometimes quite prosaic – ways. This is not to say that the suburbs do not present challenges for the effective conduct of creative work in Darwin – transport availability and lack of facilities were consistently cited problems by practitioners – but instead what is argued here is that ways of understanding the suburbs (in popular discourse, and in response in critical cultural theory) that emanate from Sydney or Los Angeles do not provide a universal conceptual framework for a city like Darwin. By not presuming that there is a meta-discourse of suburbs and city centres that everyone in every city is bound to, this analysis captured a different geography. In conclusion, the case of Darwin displayed decentred and dispersed sites of creativity as the norm rather than the exception. Accordingly, creative city planning strategies should take into account that decentralised and varied creative work sites exist beyond the purview of flagship institutions and visible creative precincts. References Brennan-Horley, Chris. “Multiple Work Sites and City-Wide Networks: A Topological Approach to Understanding Creative Work.” Australian Geographer 41 (2010): 39-56. ———, and Chris Gibson. “Where Is Creativity in the City? Integrating Qualitative and GIS Methods.” Environment and Planning A 41 (2009): 2295–2614.Collis, Christy, Emma Felton, and Phil Graham. “Beyond the Inner City: Real and Imagined Places in Creative Place Policy and Practice.” The Information Society 26 (2010): 104-112. Dowling, Robyn, and Kathy Mee. “Tales of the City: Western Sydney at the End of the Millennium.” Sydney: The Emergence of a World City. Ed. John Connell. Melbourne: Oxford UP, 2000. Drake, Graham. “‘This Place Gives Me Space’: Place and Creativity in the Creative Industries.” Geoforum 34 (2003): 511–524. Felton, Emma, Christy Collis and Phil Graham. “Making Connections: Creative Industries Networks in Outer-Suburban Locations.” Australian Geographer 41 (2010): 57-70. Gibson, Chris, and Chris Brennan-Horley. “Goodbye Pram City: Beyond Inner/Outer Zone Binaries in Creative City Research.” Urban Policy and Research 24 (2006): 455–71. ———, Peter Murphy, and Robert Freestone. “Employment and Socio-Spatial Relations in Australia's Cultural Economy.” Australian Geographer 33 (2002): 173-189. Landry, Charles. The Creative City: A Toolkit for Urban Innovators. London: Comedia/Earthscan, 2000. Lea, Tess, Susan Luckman, Chris Gibson, Donal Fitzpatrick, Chris Brennan-Horley, Julie Willoughby-Smith, and Karen Hughes. Creative Tropical City: Mapping Darwin’s Creative Industries. Darwin: Charles Darwin University, 2009. Luckman, Sue, Chris Gibson, and Tess Lea. “Mosquitoes in the Mix: How Transferable Is Creative City Thinking?” Singapore Journal of Tropical Geography (2009): 30, 47-63. Markusen, Ann, Gregory Wassall, Douglas DeNatale, and Randy Cohen. “Defining the Creative Economy: Industry and Occupational Approaches.” Economic Development Quarterly 22 (2008): 24-45. Matei, Sorin, Sandra Ball-Rokeach, and Jack Qiu. “Fear and Misperception of Los Angeles Urban Space: A Spatial-Statistical Study of Communication-Shaped Mental Maps.” Communication Research 28 (2001): 429-463. McCannell, Dean. “Staged Authenticity: Arrangements of Social Space in Tourist Settings.” The American Journal of Sociology 79 (1973): 589-603. Mee, Kathy. “Dressing Up the Suburbs: Representations of Western Sydney.” Metropolis Now: Planning and the Urban in Contemporary Australia Eds. Katherine Gibson and Sophie Watson. Sydney: Pluto Press, 1994. 60–77. Powell, Diane. Out West: Perceptions of Sydney’s Western Suburbs. Sydney: Allen and Unwin, 1993. Shorthose, Jim. “Accounting for Independent Creativity in the New Cultural Economy.” Media International Australia 112 (2004): 150-161. Scott, Allen J. The Cultural Economy of Cities. London: Sage, 2000. Tuan, Yi-Fu. “Images and Mental Maps.” Annals of the Association of American Geographers 65 (1975): 205-213. Watson, Allan. “Global Music City: Knowledge and Geographical Proximity in London’s Recorded Music Industry.” Area 40 (2008): 12–23.

IntroductionAlt, or alternative, accounts are secondary profiles people use in addition to a main account on a social media platform. They are a kind of automediation, a way of representing the self, that deliberately displays a different identity facet, and addresses a different audience, to what someone considers to be their main account. The term “alt” seems to have originated from videogame culture and been incorporated into understandings of social media accounts. A wiki page about alternate accounts on virtual world Second Life calls an alt “an account used by a resident for something other than their usual activity or to do things in privacy” (n.p.).Studying alts gives an insight into practices of managing and contextualising identities on networked platforms that are visible, persistent, editable, associable (Treem and Leonardi), spreadable, searchable (boyd), shareable (Papacharissi "Without"), and personalised (Schmidt). When these features of social media are understood as limitations that lead to context collapse (Marwick and boyd 122; Wesch 23), performative incoherence (Papacharissi Affective 99), and the risk of overexposure, people respond by developing alternative ways to use platforms.Plenty of scholarship on social media identities claims the self is fragmented, multifaceted, and contextual (Marwick 355; Schmidt 369). But the scholarship on multiple account use on single platforms is still emerging. Joanne Orlando writes for The Conversation that teens increasingly have more than one account on Instagram: “finstas” are “fake” or secondary accounts used to post especially candid photos to a smaller audience, thus they are deployed strategically to avoid the social pressure of looking polished and attractive. These accounts are referred to as “fake” because they are often pseudonymous, but the practice of compartmentalising audiences makes the promise that the photos posted are more authentic, spontaneous, and intimate. Kylie Cardell, Kate Douglas, and Emma Maguire (162) argue that while secondary accounts promise a less constructed version of life, speaking back to the dominant genre of aesthetically pleasing Instagram photos, all social media posts are constructed within the context of platform norms and imagined audiences (Litt & Hargittai 1). Still, secondary accounts are important for revealing these norms (Cardell, Douglas & Maguire 163). The secondary account is particularly prevalent on Twitter, a platform that often brings together multiple audiences into a public profile. In 2015, author Emily Reynolds claimed that Twitter alts were “an appealingly safe space compared to main Twitter where abuse, arguments and insincerity are rife” (n.p.).This paper draws on a survey of Twitter users with alts to argue that the strategic use of pseudonyms, profile photos without faces, locked accounts, and smaller audiences are ways to overcome some of the built-in limitations of social media automediality.Identity Is Multiple Chris Poole, founder of anonymous bulletin board 4chan, believes identity is a fluid concept, and designed his platform as a space in which people could connect over interests, not profiles. Positioning 4chan against real-name platforms, he argues:Your identity is prismatic […] we’re all multifaceted people. Google and Facebook would have you believe that you’re a mirror, that there is one reflection that you have, there is one idea of self. But in fact we’re more like diamonds. You can look at people from any angle and see something totally different, but they’re still the same. (n.p.)Claiming that identities are contextual performances stems from longstanding sociological and philosophical work on identity from theorists like Erving Goffman, who in the 1950s proposed a dramaturgical framework of the self to consider interactions as fundamentally social and performative rather than reflecting one core, essential inner self.Social media profiles allow people to use the language of the platform to represent themselves (Marwick 362), meaning identity performances are framed by platform architecture and features, formal and informal rules, and social ties (Schmidt 369). Social media profiles shape how people can engage in how they represent themselves, argue Shelly Farnham and Elizabeth Churchill, who claim that the assumption that a single, unified online identity is sufficient is a problematic trend in platform design. They argue that when facets of their lives are incompatible, people segment those lives into separate areas in order to maintain social norms and boundaries.Sidonie Smith and Julia Watson consider identity multiplicities to be crucial to automediality, which is built on an aesthetic of bricolage and pastiche rather than understanding subjectivity to be the essence of the self. In her work on automediality and online girlhood, Maguire ("Home"; "Self-Branding" 74) argues that an automedial approach attends to how mediation shapes the way selves can be represented online, claiming that the self is brought into being through these mediation practices.This article understands alt accounts as a type of social media practice that Nick Couldry (52) identifies as presencing: sustaining a public presence with media. I investigate presencing through studying alts as a way to manage separate publics, and the tension between public and private, on Twitter by surveying users who have a main and an alt account. Although research into multiple account use is nascent, Alice Marwick lists maintaining multiple accounts as a tactic to mitigate context collapse, alongside other strategies such as using nicknames, only sharing posts when they are appropriate for multiple audiences, and keeping more personal interactions to private messenger and text message.Ben Light argues that while connection is privileged on social media, disconnective practices like editing out, deleting, unfriending, untagging, rejecting follower requests, and in this case, creating alt accounts, are crucial. Disconnecting from some aspects of the social media experience allows people to stay connected on a particular platform, by negotiating the dynamics that do not appeal to them. While the disconnective practice of presencing through an alt has not been studied in detail, research I discuss in the next section focuses on multi-account use to argue that people who have more than one account on a single platform are aware of their audiences, and want control over which people see which posts.Multi-Platform and Multi-Account UseA conference presentation by Frederic Stutzman and Woodrow Hartzog calls maintaining multiple profiles on a single platform a strategy for boundary regulation, through which access is selectively granted to specific people. Stutzman and Hartzog interviewed 20 people with multiple profiles to determine four main motives for this kind of boundary regulation: privacy, identity management, utility (using one profile for a distinct purpose, like managing a restaurant page), and propriety (conforming to social norms around appropriate disclosure).Writing about multiple profiles on Reddit, Alex Leavitt argues that temporary or “throwaway” accounts give people the chance to disclose sensitive or off-topic information. For example, some women use throwaways when posting to a bra sizing subreddit, so men don’t exploit their main account for sexual purposes. Throwaways are a boundary management technique Leavitt considers beneficial for Redditors, and urges platform designers to consider implementing alternatives to single accounts.Jessa Lingel and Adam Golub also call for platforms to allow for multiple accounts, suggesting Facebook should let users link their profiles at a metadata level and be able to switch between them. They argue that this would be especially beneficial for those who take on specific personas, such as drag queens. In their study of drag queens with more than one Facebook profile, Lingel and Golub suggest that drag queens need to maintain boundaries between fans and friends, but creating a separate business page for their identity as a performer was inadequate for the kind of nuanced personal communication they engaged in with their fans. Drag queens considered this kind of communication relationship maintenance, not self-branding. This demonstrates that drag queens on Facebook are attentive to their audience, which is a common feature of users posting to social media: they have an idea, no matter how accurate, of who they are posting to.Eden Litt and Eszter Hargittai (1) call this perception the imagined audience, which serves as a guide for how to present the self and what to post about when an audience is unknown or not physically present. People in their study would either claim they were posting to no-one in particular, or that they had an audience in mind, whether this was personal ties (close friends, family, specific individuals like a best friend), communal ties (people interested in cleaning tips, local art community, people in Portland), professional ties (colleagues, clients, my radio show audience), and phantasmal ties (people with whom someone has an imaginary relationship, like famous people, brands, animals, and the dead).Based on these studies of boundary regulation, throwaway accounts, separate Facebook pages for fans and friends, and imagined audiences on social media, I designed a short survey that would prompt respondents to reflect on their own practices of negotiating platform limitations through their alt account.Asking Twitter about AltsTo research alts, I asked my own Twitter followers to tell me about theirs. I’ve been tweeting from @emvdn since 2010, and I have roughly 5,500 followers, mostly Melbourne academics, writers, and professionals. This method of asking my own Twitter followers questions builds on a study by Alice Marwick and danah boyd, in which they investigated context collapse on social media by tweeting questions like “who do you tweet to?” and monitoring the replies.I sent out a tweet with a link to the survey on 31 January 2018, and left it open for responses until I submitted this draft article on 18 February 2018:I’m writing about alt (alternative/secondary) accounts on social media. If you have an alt account, on Twitter or elsewhere, could you tell me about it, in survey form? (van der Nagel)The tweet was retweeted 161 times, spreading the survey to other accounts and contexts, and I received a total of 326 responses to the survey. For a full list of survey questions, see Appendix. I asked people to choose one alt (if they had more than one), and answer questions about it, including what prompted them to start the account, how they named it, who the audience is for their main and their alt, and how similar they perceived their main and alt to be. I also asked whether they would like to remain anonymous or be quoted under a pseudonym, which I have followed in this article.Of course, by posting the Twitter survey to my own followers, I am necessarily asking a specific group of people whose alt practices might not be indicative of broader trends. Just like any research done on Twitter, this research attracted a particular group: the results of this survey give a snapshot of the followers of a 29 year old female Melbourne academic, and the wider networks it was retweeted into.Although I asked anyone with more than one account on the same platform to fill out the survey, I’ll be focusing on pseudonymous alts here. Not everyone is pseudonymous on their alt: 61 per cent of respondents said they use a pseudonym, and half (51 per cent) said theirs was locked, or unavailable to the public. Some people have an alt in order to distinguish themselves from their professional account, some are connecting with those who share a specific interest, and others deliberately created an alt to harass and troll others on Twitter. But I regard pseudonymous alts as especially important to this article, as they evidence particular understandings of social media.Asking how people named their alt gave me an insight into how they framed it: as another facet of their identity: “I chose something close, but not too close to my main twitter handle,” or directed towards one particular subject they use the alt for: “I wanted a personal account which would be about all sorts, and one just for women’s sport” (Danielle Warby). Some changed the name of their account often, to further hide the account away: “I have renamed it several times, usually referencing in jokes with friends.”Many alt usernames express that the account is an alternative to a main one: people often said their alt username was their main username with a prefix or suffix like “alt,” “locked,” “NSFW” (Not Safe For Work, adult content), “priv” (short for “private”), or “2”, so if their main account was @emvdn, their alt account might be @emvdn_alt. Some used a username or nickname from another part of their life, used a pop culture reference, or wanted a completely random username, so they used a username generator or simply mashed the keyboard to get a string of random characters. Others used their real name for their alt account: “It’s my name. The point wasn’t to hide, it was to separate/segment conversiations [sic]” (knitmeapony).When asked who their audience was for their main and their alt, most people spoke of a smaller, more intimate audience of close friends or trusted accounts. On Twitter, people with locked accounts must approve followers before they can see their tweets, so it’s likely they are thinking of a specific group. One person said their alt was “locked behind a trust-wall (like a paywall, but you need to pay with a life-long friendship).” A few people said their audience for their alt was just one person: themselves. While their main account was for friends, or just “anyone who wants to follow me” (Brisbane blogger), their alt would simply be for them alone, to privately post and reflect.Asking how similar the main and alt account was led people reflecting on how they used multiple accounts to manage their multifaceted identity. “My alt account is just me unfiltered,” said one anonymous respondent, and another called their accounts “two sides of the same coin. Both me, just public and private versions.” One respondent said, “I would communicate differently in the boardroom from the bedroom. And I guess my alt is more like a private bedroom party, so it doesn’t matter if my bra comes off.”Many people signalled their awareness or experience of harassment when asked about benefits or drawbacks of alt accounts: people started theirs to avoid being harassed, bullied, piled-on, or judged. While an alt account gave people a private, safe channel in which to reach close friends and share intimate parts of their life, they also spoke about difficulties with maintaining more than one account, and potential awkwardness if someone requested to follow them that they did not want to connect with.It seemed that asking about benefits and drawbacks of alts led to articulations of labour—keeping accounts separate, and deciding on who to allow into this private space—but fears about social media more generally also surfaced. Although creating an alt meant people were consciously taking steps to compartmentalise their identity, this did not make them feel completely impervious to harassment, context collapse, and overexposure. “Some dingus will screencap and create drama,” was one potential drawback of having an alt: just because confessions and intimate or sexual photos were shared privately doesn’t mean they will stay private. People were keen to acknowledge that alts involved ongoing labour and platform negotiations.Multiple Identity Facets; Multiple AccountsWhen I released the survey, I was expecting most people to discuss their alt, locked, private account, which existed in contrast to their main, unlocked, professional one. Some people did just that, like Sarah:I worked in the media and needed a place to put my thoughts ABOUT my job/the media that I didn’t want my boss reading – not necessarily negative, just private thoughts I wanted to write somewhere.Wanting to maintain a public presence while still having an intimate space for personal self-disclosure was a common theme, which showed an awareness of imagined audiences, and a desire to disconnect from certain audiences, particularly colleagues and family members. Some didn’t necessarily want an intimate alt, but a targeted one: there were accounts for dog photos, weight loss journeys, fandoms, pregnancies, fetishes, a positive academic advice account using a Barbie doll called @barbie_phd, and one for cataloguing laundromats around London. It also seemed alts were contagious: people regularly admitted they began theirs because a friend had one. “Friends were using alts and it looked like a cool world;” “my friends seemed to be having a good time with it, and I wanted to try something they were interested in;” “wanted to be part of the ‘little twitter’ community.”Fluidities I wasn’t expecting also emerged. One respondent considered both of their accounts to be primary:it’s not clear for me which of my accounts is the “alt”. i had my non-professional one first, but i don’t consider either of them secondary, though the professional one is much more active.Along with those that changed the name of their alt often, L said they “initially kept private to only me to rant, record very private thoughts etc., have since extended it to 3 followers.” Platforms encourage continuous, active, engaged participation with ever-expanding networks of followers and friends. As José van Dijck (12) argues, platforms privilege connections, even as they stress human connectedness and downplay the automated connectivity from which they profit. Twitter’s homepage urges people to “follow your interests. Hear what people are talking about. Join the conversation. See what’s happening in the world right now,” and encourages people to keep adding more connections by featuring a recommendation panel that displays suggestions next to the main feed for “who to follow”, and links to import contacts from Gmail and other address books. In this instance, L’s three followers is an act of resistance, a disconnective practice that only links L with the very specific people they want to be an audience for their private thoughts, not to the extended networks of people L knows.ConclusionThis article has provided further evidence that on social media platforms, people don’t just have one account with their real name that faithfully expresses their one true identity. Even among those with alts, practices vary immensely, with some people using their alt as a quieter, more private space, and others creating a public identity and stream of posts catering to a niche audience.When users understand social media’s visibility, persistence, editability, association, spreadability, searchability, shareability, and personalisation as limitations, they seek ways to compartmentalise their identity facets so they can have access to the conversations, contexts, and audiences they want.There is scope for future research in this area on how alts are created, perceived, and managed, and how they relate to the broader social media landscape and its emphasis on real names, expanding networks, and increasingly sophisticated connections between people, platforms, and data. A larger study encompassing multiple platforms and accounts would reveal wider patterns of use and give more insight into this common, yet understudied, disconnective practice of selective presencing.Referencesboyd, danah. It’s Complicated: The Social Lives of Networked Teens. New Haven: Yale UP, 2014.Cardell, Kylie, Kate Douglas, and Emma Maguire. “‘Stories’: Social Media and Ephemeral Narratives as Memoir.” Mediating Memory: Tracing the Limits of Memoir. Eds. Bunty Avieson, Fiona Giles, and Sue Joseph. New York: Routledge, 2018. 157–172.Couldry, Nick. Media, Society, World: Social Theory and Digital Media Practice. Cambridge: Polity P, 2012.Farnham, Shelly D., and Elizabeth F. Churchill. “Faceted Identity, Faceted Lives: Social and Technical Issues with Being Yourself Online.” CSCW ’11: Proceedings of the ACM 2011 Conference on Computer Supported Cooperative Work, Hangzhou, China, 19–23 March 2011. 359–68.Goffman, Erving. The Presentation of Self in Everyday Life. 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DOI: 10.1093/acprof:oso/9780199999736.001.0001.———. “Without You, I’m Nothing: Performances of the Self on Twitter.” International Journal of Communication 6 (2012): 1989–2006.Poole, Chris. “Prismatic Identity.” Chris Hates Writing 9 Oct. 2013 <http://chrishateswriting.com/post/63564095133/prismatic-identity>.Reynolds, Emily. “Alt Twitter: Where Brutal Honesty Hides behind Pseudonyms.” Gadgette 10 Aug. 2015 <https://www.gadgette.com/2015/08/10/welcome-to-alt-twitter-where-brutal-honesty-hides-behind-pseudonyms/>.Schmidt, Jan-Hinrik. “Practices of Networked Identity.” A Companion to New Media Dynamics. Eds. John Hartley, Jean Burgess and Axel Bruns. Chichester: Wiley-Blackwell, 2013. 365–74.Second Life Wiki. “Alternate Account.” Second Life Wiki (2018). <http://secondlife.wikia.com/wiki/Alternate_Account>.Smith, Sidonie, and Julia Watson. “Virtually Me: A Toolbox about Online Self-Presentation.” Identity Technologies: Constructing the Self Online. Eds. Anna Poletti and Julie Rak. Madison: U of Wisconsin P, 2014. 70-95.Stutzman, Frederic D., and Woodrow Hartzog. “Boundary Regulation in Social Media.” CSCW ’12: Proceedings of the ACM 2012 Conference on Computer Supported Cooperative Work, 11–15 February, Seattle, USA (2012).Treem, Jeffrey W., and Paul M. Leonardi. “Social Media Use in Organizations: Exploring the Affordances of Visibility, Editability, Persistence, and Association.” Communication Yearbook 36 (2012): 143–89. Van der Nagel, Emily. “Writing about Alt Accounts.” Twitter 31 Jan. 2018, 4.42 p.m. <https://twitter.com/emvdn/status/958576094713696262>.Van Dijck, José. The Culture of Connectivity: A Critical History of Social Media. Oxford: Oxford UP, 2013.Wesch, Michael. “YouTube and You: Experiences of Self-Awareness in the Context Collapse of the Recording Webcam.” Explorations in Media Ecology 8.2 (2009): 19–34. Appendix: List of Survey QuestionsDemographic informationAll the questions in this survey are optional, so feel free to skip any if you’re not comfortable sharing.How old are you?What is your gender identity?What is your main occupation?What is your city and country of residence?Which social media platforms do you use? Facebook, Twitter, Reddit, Instagram, Snapchat, LinkedIn, Tumblr, YouTube, Tencent QQ, WeChat, KakaoTalk, Renren, other?Which social media platforms do you have an alt account on? Facebook, Twitter, Reddit, Instagram, Snapchat, Google+, Pinterest, LinkedIn, Tumblr, YouTube, Tencent QQ, WeChat, KakaoTalk, Renren, other?Your alt accountThis section asks you to pick one of your alt accounts - for example, your locked account on Twitter separate from your main account, a throwaway on Reddit, or a close-friends-only Facebook account - and tell me about it.Which platform is your alt account on?Is your alt locked (unavailable to the public)? Yes/NoWhat prompted you to start your alt account?Do you use a pseudonym on your alt? Yes/NoDo you use a photo of yourself as the profile image? Yes/NoDo you share photos of yourself on your alt? Yes/NoCan you tell me about how you named your alt?Which account do you use more often? My main/my alt/I use them about the sameWhich has a bigger audience? My main/my alt/They’re about the sameWho is the audience for your main account? Who is the audience for your alt account? What topics would you post about on your alt that you’d never post about on your main? How similar do you think your main and alt accounts are? What are the benefits of having an alt?What are the drawbacks of having an alt? Thank you!If I quote you in my research project, what name/pseudonym would you like me to use? My name/pseudonym is___________ OR I would like to remain anonymous and be assigned a participant number

Introduction Children are not only born digital, they are fashioned toward a lifestyle that needs them to be digital all the time (Palfrey and Gasser). They click, tap, save, circulate, download, and upload the texts of their lives, their friends’ lives, and the anonymous lives of the people that surround them. They are socialised as Internet consumers ready to participate in digital services targeted to them as they age such as Snapchat, Instagram, and YouTube. But they are also fashioned as producers, whereby their lives are sold as content on these same markets. As commodities, the minutiae of their lives become the fodder for online circulation. Paradoxically, we also celebrate these digital behaviours as a means to express identity. Personal profile-building for adults is considered agency-building (Beer and Burrows), and as a consequence, we praise children for mimicking these acts of adult lifestyle. This article reflects on the Kids, Creative Storyworlds, and Wearables project, which involved an ethnographic study with five young children (ages 4-7), who were asked to share their autobiographical stories, creative self-narrations, and predictions about their future mediated lives (Atkins et al.). For this case study, we focus on commercialised forms of children’s automedia, and we compare discussions we had with 6-year old Cayden, a child we met in the study who expresses the desire to make himself famous online, with videos of Jacob, a child vlogger on YouTube’s Kinder Playtime, who clearly influences children like Cayden. We argue that child social influencers need consideration both as autobiographical agents and as child subjects requiring a sheltered approach to their online lives.Automedia Automedia is an emergent genre of autobiography (Smith and Watson Reading 190; “Virtually Me” 78). Broadcasting one’s life online takes many forms (Kennedy “Vulnerability”). Ümit Kennedy argues “Vlogging on YouTube is a contemporary form of autobiography in which individuals engage in a process of documenting their life on a daily or weekly basis and, in doing so, construct[ing] their identity online” (“Exploring”). Sidonie Smith and Julia Watson write that “visual and digital modes are projecting and circulating not just new subjects but new notions of subjectivity through the effects of automediality” with the result that “the archive of the self in time, in space and in relation expands and is fundamentally reorganized” (Reading 190). Emma Maguire addresses what online texts “tell us about cultural understandings of selfhood and what it means to communicate ‘real’ life through media” naming one tool, “automedia”. Further, Julie Rak calls on scholars “to rethink ‘life’ and ‘writing’ as automedia” to further “characterize the enactment of a personal life story in a new media environment.” We define automedia as a genre that involves the practices of creating, performing, sharing, circulating, and (at times) preserving one’s digital life narrative meant for multiple publics. Automedia revises identity formation, embodiment, or corporealities in acts of self-creation (Brophy and Hladki 4). Automedia also emphasizes circulation. As shared digital life texts now circulate through the behaviours of other human subjects, and automatically via algorithms in data assemblages, we contend that automediality currently involves a measure of relinquishing control over perpetually evolving mediatised environments. One cannot control how a shared life narrative will meet a public in the future, which is a revised way of thinking about autobiography. For the sake of this paper, we argue that children’s automedia ought to be considered a creative, autobiographical act, in order to afford child authors who create them the consideration they deserve as agents, now and in the future. Automedial practices often begin when children receive access to a device. The need for a distraction activity is often the reason parents hand a young child a smartphone, iPad, or even a wearable camera (Nansen). Mirroring the lives of parents, children aspire to share representations of their own personal lives in pursuit of social capital. They are often encouraged to use technologies and apps as adults do–to track aspects of self, broadcast life stories and eventually “live share” them—effectively creating, performing, sharing, and at times, seeking to preserve a public life narrative. With this practice, society inculcates children into spheres of device ubiquity, “socializing them to a future digital lifestyle that will involve always carrying a computer in some form” (Atkins et al. 49). Consequently, their representations become inculcated in larger media assemblages. Writing about toddlers, Nansen describes how the “archiving, circulation and reception of these images speaks to larger assemblages of media in which software protocols and algorithms are increasingly embedded in and help to configure everyday life (e.g. Chun; Gillespie), including young children’s media lives (Ito)” (Nansen). Children, like adult citizens, are increasingly faced with choices “not structured by their own preferences but by the economic imperatives of the private corporations that have recently come to dominate the internet” (Andrejevic). Recent studies have shown that for children and youth in the digital age, Internet fame, often characterized by brand endorsements, is a major aspiration (Uhls and Greenfield, 2). However, despite the ambition to participate as celebrity digital selves, children are also mired in the calls to shield them from exposure to screens through institutions that label these activities detrimental. In many countries, digital “protections” are outlined by privacy commissioners and federal or provincial/state statutes, (e.g. Office of the Privacy Commissioner of Canada). Consequently, children are often caught in a paradox that defines them either as literate digital agents able to compose or participate with their online selves, or as subjectified wards caught up in commercial practices that exploit their lives for commercial gain.Kids, Creative Storyworlds and Wearables ProjectBoth academic and popular cultural critics continually discuss the future but rarely directly engage the people who will be empowered (or subjugated) by it as young adults in twenty years. To address children’s lack of agency in these discussions, we launched the Kids, Creative Storyworlds and Wearables project to bring children into a dialogue about their own digital futures. Much has been written on childhood agency and participation in culture and mediated culture from the discipline of sociology (James and James; Jenks; Jenkins). In previous work, we addressed the perspective of child autobiographical feature filmmakers to explore issues of creative agency and consent when adult gatekeepers facilitate children in film production (Pedersen and Aspevig “My Eyes”; Pedersen and Aspevig “Swept”). Drawing on that previous work, this project concentrates on children’s automediated lives and the many unique concerns that materialize with digital identity-building. Children are categorised as a vulnerable demographic group necessitating special policy and legislation, but the lives they project as children will eventually become subsumed in their own adult lives, which will almost certainly be treated and mediated in a much different manner in the future. We focused on this landscape, and sought to query the children on their futures, also considering the issues that arise when adult gatekeepers get involved with child social media influencers. In the Storyworlds ethnographic study, children were given a wearable toy, a Vtech smartwatch called Kidizoom, to use over a month’s timeframe to serve as a focal point for ethnographic conversations. The Kidizoom watch enables children to take photos and videos, which are uploaded to a web interface. Before we gave them the tech, we asked them questions about their lives, including What are machines going to be like in the future? Can you imagine yourself wearing a certain kind of computer? Can you tell/draw a story about that? If you could wear a computer that gave you a super power, what would it be? Can you use your imagination to think of a person in a story who would use technology? In answering, many of them drew autobiographical drawings of technical inventions, and cast themselves in the images. We were particularly struck by the comments made by one participant, Cayden (pseudonym), a 6-year-old boy, and the stories he told us about himself and his aspirations. He expressed the desire to host a YouTube channel about his life, his activities, and the wearable technologies his family already owned (e.g. a GroPro camera) and the one we gave him, the Kidizoom smartwatch. He talked about how he would be proud to publically broadcast his own videos on YouTube, and about the role he had been allowed to play in the making of videos about his life (that were not broadcast). To contextualize Cayden’s commentary and his automedial aspirations, we extended our study to explore child social media influencers who broadcast components of their personal lives for the deliberate purpose of popularity and the financial gain of their parents.We selected the videos of Jacob, a child vlogger because we judged them to be representative of the kinds that Cayden watched. Jacob reviews toys through “unboxing videos,” a genre in which a child tells an online audience her or his personal experiences using new toys in regular, short videos on a social media site. Jacob appears on a YouTube channel called Kinder Playtime, which appears to be a parent-run channel that states that, “We enjoy doing these things while playing with our kids: Jacob, Emily, and Chloe” (see Figure 1). In one particular video, Jacob reviews the Kidizoom watch, serving as a child influencer for the product. By understanding Jacob’s performance as agent-driven automedia, as well as being a commercialised, mediatised form of advertising, we get a clearer picture of how the children in the study are coming to terms with their own digital selfhood and the realisation that circulated, life-exposing videos are the expectation in this context.Children are implicated in a range of ways through “family” influencer and toy unboxing videos, which are emergent entertainment industries (Abidin 1; Nansen and Nicoll; Craig and Cunningham 77). In particular, unboxing videos do impact child viewers, especially when children host them. Jackie Marsh emphasizes the digital literacy practices at play here that co-construct viewers as “cyberflâneur[s]” and she states that “this mode of cultural transmission is a growing feature of online practices for this age group” (369). Her stress, however, is on how the child viewer enjoys “the vicarious pleasure he or she may get from viewing the playing of another child with the toy” (376). Marsh writes that her study subject, a child called “Gareth”, “was not interested in being made visible to EvanHD [a child celebrity social media influencer] or other online peers, but was content to consume” the unboxing videos. The concept of the cyberflâneur, then, is fitting as a mediatising co-constituting process of identity-building within discourses of consumerism. However, in our study, the children, and especially Cayden, also expressed the desire to create, host, and circulate their own videos that broadcast their lives, also demonstrating awareness that videos are valorised in their social circles. Child viewers watch famous children perform consumer-identities to create an aura of influence, but viewers simultaneously aspire to become influencers using automedial performances, in essence, becoming products, themselves. Jacob, Automedial Subjects and Social Media InfluencersJacob is a vlogger on YouTube whose videos can garner millions of views, suggesting that he is also an influencer. In one video, he appears to be around the age of six as he proudly sits with folded hands, bright eyes, and a beaming, but partly toothless smile (see Figure 2). He says, “Welcome to Kinder Playtime! Today we have the Kidi Zoom Smartwatch DX. It’s from VTech” (Kinder Playtime). We see the Kidi Zoom unboxed and then depicted in stylized animations amid snippets of Jacob’s smiling face. The voice and hands of a faceless parent guide Jacob as he uses his new wearable toy. We listen to both parent and child describe numerous features for recording and enhancing the wearer’s daily habits (e.g. calculator, calendar, fitness games), and his dad tells him it has a pedometer “which tracks your steps” (Kinder Playtime). But the watch is also used by Jacob to mediate himself and his world. We see that Jacob takes pictures of himself on the tiny watch screen as he acts silly for the camera. He also uses the watch to take personal videos of his mother and sister in his home. The video ends with his father mentioning bedtime, which prompts a “thank you” to VTech for giving him the watch, and a cheerful “Bye!” from Jacob (Kinder Playtime). Figure 1: Screenshot of Kinder Playtime YouTube channel, About page Figure 2: Screenshot of “Jacob,” a child vlogger at Kinder Playtime We chose Jacob for three reasons. First, he is the same age as the children in the Storyworlds study. Second, he reviews the smart watch artifact that we gave to the study children, so there was a common use of automedia technology. Third, Jacob’s parents were involved with his broadcasts, and we wanted to work within the boundaries of parent-sanctioned practices. However, we also felt that his playful approach was a good example of how social media influence overlaps with automediality. Jacob is a labourer trading his public self-representations in exchange for free products and revenue earned through the monetisation of his content on YouTube. It appears that much of what Jacob says is scripted, particularly the promotional statements, like, “Today we have the Kidizoom Smartwatch DX. It’s from VTech. It’s the smartest watch for kids” (Kinder Playtime). Importantly, as an automedial subject Jacob reveals aspects of his self and his identity, in the manner of many child vloggers on public social media sites. His product reviews are contextualised within a commoditised space that provides him a means for the public performance of his self, which, via YouTube, has the potential to reach an enormous audience. YouTube claims to have “over a billion users—almost one-third of all people on the Internet—and every day people watch hundreds of millions of hours on YouTube and generate billions of views” (YouTube). Significantly, he is not only filmed by others, Jacob is also a creative practitioner, as Cayden aspired to become. Jacob uses high-tech toys, in this case, a new wearable technology for self-compositions (the smart watch), to record himself, friends, family or simply the goings-on around him. Strapped to his wrist, the watch toy lets him play at being watched, at being quantified and at recording the life stories of others, or constructing automediated creations for himself, which he may upload to numerous social media sites. This is the start of his online automediated life, which will be increasingly under his ownership as he ages. To greater or lesser degrees, he will later be able to curate, add to, and remediate his body of automedia, including his digital past. Kennedy points out that “people are using YouTube as a transformative tool, and mirror, to document, construct, and present their identity online” (“Exploring”). Her focus is on adult vloggers who consent to their activities. Jacob’s automedia is constructed collaboratively with his parents, and it is unclear how much awareness he has of himself as an automedia creator. However, if we don’t afford Jacob the same consideration as we afford adult autobiographers, that the depiction of his life is his own, we will reduce his identity performance to pure artifice or advertisement. The questions Jacob’s videos raise around agency, consent, and creativity are important here. Sidonie Smith asks “Can there be a free, agentic space; and if so, where in the world can it be found?” (Manifesto 188). How much agency does Jacob have? Is there a liberating aspect in the act of putting personal technology into the hands of a child who can record his life, himself? And finally, how would an adult Jacob feel about his childhood self advertising these products online? Is this really automediality if Jacob does not fully understand what it means to publicly tell a mediated life story?These queries lead to concerns over child social media influence with regard to legal protection, marketing ethics, and user consent. The rise of “fan marketing” presents a nexus of stealth marketing to children by other children. Stealth marketing involves participants, in this case, fans, who do not know they are involved in an advertising scheme. For instance, the popular Minecon Minecraft conference event sessions have pushed their audience to develop the skills to become advocates and advertisers of their products, for example by showing audiences how to build a YouTube channel and sharing tips for growing a community. Targeting children in marketing ploys seems insidious. Marketing analyst Sandy Fleisher describes the value of outsourcing marketing to fan labourers:while Grand Theft Auto spent $120 million on marketing its latest release, Minecraft fans are being taught how to create and market promotional content themselves. One [example] is Minecraft YouTuber, SkydoesMinecraft. His nearly 7 million strong YouTube army, almost as big as Justin Bieber’s, means his daily videos enjoy a lot of views; 1,419,734,267 to be precise. While concerns about meaningful consent that practices like this raise have led some government bodies, and consumer and child protection groups to advocate restrictions for children, other critics have questioned the limits placed on children’s free expression by such restrictions. Tech commentator Larry Magid has written that, “In the interest of protecting children, we sometimes deny them the right to access material and express themselves.” Meghan M. Sweeney notes that “the surge in collaborative web models and the emphasis on interactivity—frequently termed Web 2.0—has meant that children are not merely targets of global media organizations” but have “multiple opportunities to be active, critical, and resistant producers”...and ”may be active agents in the production and dissemination of information” (68). Nevertheless, writes Sweeney, “corporate entities can have restrictive effects on consumers” (68), by for example, limiting imaginative play to the choices offered on a Disney website, or limiting imaginative topics to commercial products (toys, video games etc), as in YouTube review videos. Automedia is an important site from which to consider young children’s online practices in public spheres. Jacob’s performance is indeed meant to influence the choice to buy a toy, but it is also meant to influence others in knowing Jacob as an identity. He means to share and circulate his self. Julie Rak recalls Paul John Eakin’s claims about life-writing that the “process does not even occur at the level of writing, but at the level of living, so that identity formation is the result of narrative-building.” We view Jacob’s performance along these lines. Kinder Playtime offers him a constrained, parent-sanctioned (albeit commercialised) space for role-playing, a practice bound up with identity-formation in the life of most children. To think through the legality of recognising Jacob’s automedial content as his life, Rak is also useful: “In Eakin’s work in particular, we can see evidence of John Locke’s contention that identity is the expression of consciousness which is continuous over time, but that identity is also a product, one’s own property which is a legal entity”. We have argued that children are often caught in the paradox that defines them either as literate digital creators composing and circulating their online selves or as subjectified personas caught up in commercial advertising practices that use their lives for commercial gain. However, through close observation of individual children, one who we met and questioned in our study, Cayden, the other who we met through his mediated, commercialized, and circulated online persona, Jacob, we argue that child social influencers need consideration as autobiographical agents expressing themselves through automediality. As children create, edit, and grow digital traces of their lives and selves, how these texts are framed becomes increasingly important, in part because their future adult selves have such a stake in the matter: they are being formed through automedia. Moreover, these children’s coming of age may bring legal questions about the ownership of their automedial products such as YouTube videos, an enduring legacy they are leaving behind for their adult selves. Crucially, if we reduce identity performances such as unboxing, toy review videos, and other forms of children’s fan marketing to pure advertisement, we cannot afford Jacob and other child influencers the agency that their self representation is legally and artistically their own.ReferencesAbidin, Crystal. “#familygoals: Family Influencers, Calibrated Amateurism, and Justifying Young Digital Labor.” Social Media + Society 3.2 (2017): 1-15.Andrejevic, Mark. “Privacy, Exploitation, and the Digital Enclosure.” Amsterdam Law Forum 1.4 (2009). <http://amsterdamlawforum.org/article/view/94/168>.Atkins, Bridgette, Isabel Pedersen, Shirley Van Nuland, and Samantha Reid. “A Glimpse into the Kids, Creative Storyworlds and Wearables Project: A Work-in-Progress.” ICET 60th World Assembly: Teachers for a Better World: Creating Conditions for Quality Education – Pedagogy, Policy and Professionalism. 2017. 49-60.Beer, David, and Roger Burrows. “Popular Culture, Digital Archives and the New Social Life of Data.” Theory, Culture & Society 30.4 (2013): 47–71.Brophy, Sarah, and Janice Hladki. 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M/C Journal 19.4 (2016). <http://journal.media-culture.org.au/index.php/mcjournal/article/view/1127>.———. “The Vulnerability of Contemporary Digital Autobiography” a/b: Auto/Biography Studies 32.2 (2017): 409-411.Kinder Playtime. “VTech Kidizoom Smart Watch DX Review by Kinder Playtime.” YouTube, 4 Nov. 2015. <https://www.youtube.com/watch?v=JaxCSjwZjcA&t=28s>.Magid, Larry. “Protecting Children Online Needs to Allow for Their Right to Free Speech.” ConnectSafely 29 Aug. 2014. <http://www.connectsafely.org/protecting-children-online-needs-to-allow-for-their-right-to-free-speech/>.Maguire, Emma. “Home, About, Shop, Contact: Constructing an Authorial Persona via the Author Website.” M/C Journal 17.3 (2014). <http://journal.media-culture.org.au/index.php/mcjournal/article/view/821>.Marsh, Jackie. “‘Unboxing’ Videos: Co-construction of the Child as Cyberflâneur.” Discourse: Studies in the Cultural Politics of Education 37.3 (2016): 369-380.Nansen, Bjorn. “Accidental, Assisted, Automated: An Emerging Repertoire of Infant Mobile Media Techniques.” M/C Journal 18.5 (2015). <http://journal.media-culture.org.au/index.php/mcjournal/article/view/1026>.———, and Benjamin Nicoll. “Toy Unboxing Videos and the Mimetic Production of Play.” Paper presented at the 18th Annual Conference of Internet Researchers (AoIR), Tartu, Estonia. 2017.Palfrey, John, and Urs Gasser. Born Digital: How Children Grow Up in a Digital Age. New York: Basic Books, 2016.Pedersen, Isabel, and Kristen Aspevig. “‘My Eyes Ended Up at My Fingertips, My Ears, My Nose, My Mouth’: Antoine, Autobiographical Documentary, and the Cinematic Depiction of a Blind Child Subject.” Biography: An Interdisciplinary Quarterly 34.4 (2011).Pedersen, Isabel, and Kristen Aspevig. “‘Swept to the Sidelines and Forgotten’: Cultural Exclusion, Blind Persons’ Participation, and International Film Festivals.” Canadian Journal of Disability Studies 3.3 (2014): 29-52.Rak, Julie. “First Person? Life Writing versus Automedia.” International Association for Biography and Autobiography Europe (IABA Europe). Vienna, Austria. 30 Oct. – 3 Nov. 2013.Smith, Sidonie. “The Autobiographical Manifesto.” Ed. Shirely Neuman. Autobiography and Questions of Gender. London: Frank Cass, 1991.———, and Julia Watson. Reading Autobiography. Minneapolis: U of Minnesota P, 2010.———. “Virtually Me: A Toolbox about Online Self-Presentation.” Identity Technologies: Constructing the Self Online. Eds. Anna Poletti and Julie Rak. Madison: U of Wisconsin P, 2014. 70-95.Sweeney, Meghan. “‘Where Happily Ever After Happens Every Day’: Disney's Official Princess Website and the Commodification of Play.” Jeunesse: Young People, Texts, Cultures 3.2 (2011): 66-87.Uhls, Yalda, and Particia Greenfield. “The Value of Fame: Preadolescent Perceptions of Popular Media and Their Relationship to Future Aspirations.” Developmental Psychology 48.2 (2012): 315-326.YouTube. “YouTube for Press.” 2017. <https://www.youtube.com/yt/about/press/>.

At the end of the episode “Crowd Pleasers,” from her television series Nigella Feasts, we see British food writer and television cook Nigella Lawson in her nightgown opening her fridge in the dark. The fridge light reveals the remnant dishes of chili con carne that she prepared earlier on in the programme. She scoops up a dollop of soured cream and chili onto a spoon and shovels it into her mouth, nods approvingly and then picks up the entire chili dish. She eats another mouthful, utters a satisfied “umm” sound, closes the fridge door and walks away, taking the dish of chili with her. This recurring scenario at the end of Nigella’s programmes is paradoxically constructed as a private moment to be witnessed by many viewers. It resembles acts of secret eating, personal food habits and offers a glimpse of the performed self, adding to Nigella’s persona. Throughout Nigella’s programmes there is a conscious tension between the private and public. This tension is confounded by Nigella’s acknowledgement of, and direct address to, the viewers, characterised by the knowing look she gives to the camera when she tastes her food, licks her fingers as she cooks, or reveals her secret chocolate stash in her store cupboard; the overt performance of supposedly surreptitious gestures. Through her look-back at the camera Nigella performs both sin and confession, communicating her guilty-pleasure as she self-consciously reveals this pleasure to the viewers. At the start of her performance Table Occasions (2000), solo artist Bobby Baker explains that there are strict rules that she must follow, the most important being that she must not walk on the floor. Baker then hosts a dinner party (for imaginary guests), balancing on top of the table and chairs wearing high-heeled shoes. When the ‘meal’ is finished Baker breaks her rule; she gets down from the table and walks freely across the performance space, giving the audience a knowing look of mock-surprise, as if everyone was seduced into believing in the compulsory nature of her rule (Table Occasions).In this performance Baker confesses her anxiety and discomfort in the act of playing the host. By breaking rules of common etiquette as well as her own abstract rules, she performatively constructs her “sins” and her “confessions.” Baker’s look-back at the audience reveals her self-conscious “confessing self.” Confessing the SelfAs a practitioner-researcher working in the field of autobiography, developing from artists such as Baker, my practice attempts to articulate the impact that popular cultural performances of food may have upon current notions of food, identity and the self. I seek to use food as a vehicle for investigating and revealing multiple versions of self. The “confessing subject” in contemporary performance practice has been discussed extensively by Deirdre Heddon, particularly as a means of “questioning the subject of confession” (Daily 230). This paper is concerned with acts of disclosure (and confession) that occur through food in popular culture and performance practice. My particular focus will be my durational performance work If I knew you were coming I’d have baked a cake, commissioned by the Alsager Arts Centre Gallery, as part of the Curating Knowledge Residency Programme initiated by gallery curator Jane Linden. I will explore strategies of performative disclosure through food in both live and mediated contexts, in order to investigate Heddon’s distinction between “confessional performance art” and “the gamut of currently available mass-mediated confessional opportunities” (Daily 232). My aim is to explore a current cultural relationship between food, confession and autobiography through the lens of performance. My concern lies in the performance of self and the ways in which the self is disclosed through food and I use Nigella’s and Baker’s performances, as confessional/autobiographical material, to develop my argument. Although operating in different mediums, Baker (as performance artist), and Nigella (as media personality), both use food to perform the self and employ autobiographical strategies to reveal aspects of their personal domestic lives to their audience.It is necessary to acknowledge that Nigella is first and foremost a commodity and her programmes function as part mediation of her cooking brand, along with her cookbooks and cookware. Intentionality aside, I am interested in the ways in which Nigella engages her viewers, which is culturally indicative of the wider phenomenon of the celebrity chef and strategies of performative disclosure operating through food. My argument rests on the premise that Nigella’s strategies are similar to those used by Baker resulting in a slippage in Nigella’s position between Heddon’s opposing categories. Nigella not only adopts a confessional, intimate and personal mode of address but also uses it to construct her persona, lifestyle and perform a version of her autobiography. Gabrielle Helms, in analysing reality TV programmes such as Big Brother, observes that Through the use of direct camera address, the confession creates the sense of immediacy and urgency needed to establish a special ‘live’ relationship between speaker and audience, one that remains unattainable in written confession (53).Nigella also establishes a “live” relationship with her audience through her personal and direct camera address. Yet Nigella’s programmes are only reflective of her supposed actual domestic life. We witness fragmented images of her pampering in her bedroom, carefully choosing vegetables from a market stall and taking her children to school. The seamless flow of these constructed “life” images perform a mock-autobiography of Nigella’s life. Baker’s practice is rooted in the domestic and through her use of food in performance she communicates her ‘everyday’ experiences as a wife, mother and artist. Baker’s work belongs to a field of resistant arts practice through which she discloses her often painful and difficult relationship to femininity and the domestic. Baker has stated “food is like my own language” (Iball 75), and it is a highly visceral, visual language that she uses to communicate her autobiographical material. Lucy Baldwin describes that Baker’s “taboos collect around the visceral qualities of food: its proximity to the body and to emotions, and its ability to represent what we would rather forget” (37). Baker often uses foods in ways that invoke the internal body. In Drawing on a Mother’s Experience, she narrates personal stories of motherhood whilst marking foodstuffs onto a sheet to map out her memories and experiences. In Baker’s final moment she rolls herself up in the sheet, The foodstuffs begin to bleed through the second skin of the sheet. Gradually, this seepage takes on the appearance of internal organs-a mapping of capillaries and veins, a tacit revelation of interior matters (Baldwyn 51). The blending of both food and memories marked onto Baker’s body discloses a fluid, unstable identity. As Claire MacDonald states Baker “allows the self to operate as a site where the meanings of identity can be contested” (191). By nature, autobiographical performance problematises notions of identity and self and there is always a tension between the real and the fictional. Sidonie Smith and Julia Watson have stated that:Autobiographical acts[…]cannot be understood as individualist acts of a sovereign subject, whole and entire unto itself. And the representation produced cannot be taken as a guarantee of a ‘true self’, authentic, coherent, and fixed (11). Baker’s construction of “self” is multi-faceted, sitting in between the fictional and the “real.” Using food, Baker layers together the pieces of “Bobby,” past and present, onto her live body and unites her “self” with her other “selves” in an intimate and ‘real’ shared experience with a live audience; the weaving of a complex, engaging and moving autobiography. My interest is to further explore how food can be used to disclose and contest identity. Food ExposuresFood is inherent in social and public events, in meal times and celebrations, yet food is also kept behind closed doors and inside domestic kitchens constituting the stuff of private lives. Crossing the realms of private and public, food has become a vehicle for spectacle and entertainment in media culture and is used to reveal identities, subjectivities and personal histories. Cooking programmes belong to the hybrid reality TV genre, frequently termed “infotainment.” Signe Hansen has usefully observed that “when we watch shows like Big Brother, Survivor or Temptation Island, our position as consumers is exactly that of watching Jamie Oliver [or] Nigella Lawson” (55). Helms has also argued that reality TV shows “focus on auto/biographical performance,” and asks, “are the lives represented on these shows, and the ways they are represented, reflections of contemporary understandings of self and identity?” (46). In this vein, I propose that the lives represented in food media such as Nigella’s are also constructed through the autobiographical, and Nigella’s particular relationship with food furthers a trend of self-disclosure that capitulates into abject voyeurism. Television chefs each have their own unique, “hypertrophied personality” (Govan and Rebellato 36). Nigella’s persona is characterised through her personal and casual address, which bridges the gap between “food expert” (performer) and “novice” (viewer) previously circumscribed by food experts like Delia Smith. Hansen fittingly observes that “the experience of befriending, of coming to ‘know,’ the person behind the persona is one of the particularities of today’s media climate” (55). Nigella allows us to “know” her better by revealing her greed, laziness, messiness and lack of self-control. She reveals her personal relationship to recipes, such as those originating from her grandmother, or cooking utensils that hold sentimental value, like her mother’s wooden spoon. The glimpses of self that Nigella exposes through food are framed as confession and privilege her viewers with “inside knowledge.” Although the fictional/real tension prevails, it is the performance of autobiography that is significant here. The mock-autobiographical address entices viewers and transforms what is essentially an advertisement into a particular practice of visual engagement, one that is founded upon the pleasures of witnessing and consuming disclosures. In the case of reality TV an element of guilty pleasure remains on the part of the viewer, who is learning about someone’s private life without having to reciprocate[…]By observing others from a position of omniscience, viewers can live vicariously and can engage without having to take responsibility[…]they can move between attraction and revulsion without consequences for themselves (Helms 55).Both Nigella and Baker embody “attraction and revulsion” to different ends—in Kitchen show (1991), Baker performs thirteen actions that each result in a “mark” being left on her body. Baker’s sixth action is opening a fresh tub of margarine, confessing her delight in the “satisfying nipple peak in the centre.” Baker then subverts her desire, smearing the margarine onto her face, crossing between “attraction” and “revulsion.” Baker’s marks “defamiliarize the ordinary and everyday to provoke new […] disturbing insights” (Blumberg 197).In contrast to the sanitised aesthetic trope of cooking programmes, in which ingredients are pre-prepared and separated into glass bowls, “the hallucination of hygiene” (Govan and Rebellato 37), Nigella gets her hands dirty and heightens moments when her body comes into contact with food. In her “Comfort Food” episode from Nigella Bites, she aggressively pierces the insides of the lemon declaring, “I quite like this ritual disembowelling of the lemon.” Her fingertips often disappear into her mouth as she licks and tastes the food that she “disembowels.” Using Kristeva’s theory of abjection, Emma Govan and Dan Rebellato acknowledge the precariousness of the boundaries of the body, stating that “the passages into and out of the body are always dangerous sites for the self” (33). Nigella crosses the boundaries of etiquette and hygiene and exposes an open, wanting body that is both “repulsive” and “attractive”. Her persona is also characterised through the trope of consumer seduction, in terms of her adopting a flirtatious manner and playful aligning of cooking acts with sexual pleasure. She seductively describes the “wonderful primrose emulsion” colour of the lemon sauce, which matches her own yellow T-shirt, thus presenting her self as food, becoming both desirable and consumable. However, Nigella’s sexualised gluttony borders on the grotesque; risotto made, Nigella confesses that, “in theory, this would be enough supper for two, in practice, I rather feel, one”. She eats it immediately, standing in the kitchen eagerly taking in large spoonfuls whilst glancing knowingly at the camera. Bakhtin’s notion of the “grotesque body,” Bob Ashley, Joanne Hollows, Steve Jones and Ben Taylor point out “is frequently associated with food. It is a devouring body, a body in the process of over-indulging, eating, drinking, vomiting and defecating” (43) and Nigella renders her own body grotesque. However, in contrast to Baker, the grotesque in this context functions to seduce a consumer audience and perpetuate the voyeuristic gaze. Nigella is part of a culture in which the abject (improper) body and taboo eating habits are fetishised through media constructions of self. Self DisclosuresElspeth Probyn draws attention to the trend of media food disclosures, “listen carefully to the new generation of television chefs, and one will hear them tiptoeing along a fine line that threatens to collapse into terrifying public intimacy” (20). This rather unnerving concern resonates with Heddon’s observation of a current “cultural omnipresence of autobiography” (Autobiography 161). Heddon suggests that “if we were confessing animals in the 1970s, we have by now surely mutated into monsters” (Autobiography 160) and questions the implications for performance, asking if “a resistant autobiographical practice is even any longer a possibility?” (Autobiography 161). Heddon posits Irene Gammel’s term “confessional interventions” as a potential self-conscious, subversion strategy that autobiographical performance practice can adopt. For Heddon, Baker “refuses the voyeuristic gaze” by only confessing “the mundane” and never allowing us access to one true version of self,Baker’s ‘secrets’ are not only moments of refusal, or moments of ‘privacy in public’, they also perform spaces in which I, in the role of spectator, can bring myself into (the) ‘play’ as I fill in her gaps with my own stories. Who then is the confessing subject here? (Autobiography 164).In my practice I am seeking to use autobiography to “strategically play with the mode of confession” (Autobiography 163) and pass comment on the ways that food functions in popular culture as a vehicle for disclosure, and perpetuates the voyeuristic gaze. My interventionist strategy then, is to investigate how notions of the self can be represented through performative acts of disclosure, in which versions of the self are manipulated, revisited and retold. All performance is citational and I would argue that a deliberate, self-conscious acknowledgement of that citation is a useful means to problematise the mock confessional, whilst maintaining an autobiographical mode of address. Heddon has also acknowledged that,In the performance of autobiography, the always already fictional nature of the autobiographical mode is made explicit. Such an acceptance and revelation of the constructed nature of the autobiography is vital in its connection to the constructed nature of ‘identity’ and the ‘self’ (Glory 2).This strategy is evident in both Nigella’s and Baker’s performances if we return once again to their knowing look-back at the audience/camera. Their looks re-play their own citational context and communicate a “knowingness” that they are ‘playing’ themselves, and in doing so they refuse the very possibility of an ‘autobiography’. If I Knew You Were Coming I’d Have Baked a CakeMy performance work investigated how cakes and baking could be used to create and perform a version of my autobiography. The work existed both as a performative durational process and an artwork that communicated through predominantly non-verbal means. Using cake decorating techniques I designed a large cake sculpture consisting of a number of cakes that were representative of significant occasions, relationships and memories throughout my life. The sculpture was baked, decorated and assembled over five days in the gallery and spectators were invited to witness each stage of my process. The sculpture featured cakes from my past, such as memorable birthday cakes. Other cakes were newly created to represent memories in which there was no cake present to that occasion, such as saying farewell to my family home. All of the cakes were used in new ways to disclose a version of my autobiography. The work simultaneously constituted and represented a number of autobiographical processes. Firstly, prior to the project I underwent cake decorating tuition over a period of ten weeks and the performance acted as documentation of this learning process; secondly, through the act of baking and decorating I engaged in processes of revisiting and remembering personal experiences; and finally the cake sculpture became a living autobiography of my durational time in the gallery and the physical experience of creating the artwork. As a keen baker my interest in cakes has developed into my artistic practice. Here I want to briefly propose the significance of cakes (in British culture) as mediators and markers of identities and relationships. Cakes are used to signify and commemorate occasions and social rituals. Cakes function as rewards and treats, and they mark the pivotal moment of a meal or end of a celebration. Cakes are shared between friends and they are present in the personal and particular experience of those individuals. A cake is not just a cake; as a symbol a cake can hold associations, memories and feelings and act as mediators for social interaction. Probyn raises an idea introduced by Nigella that “baking equates with the ‘ability to be part of life’” (5) and from my own experiences I can recall how cakes somehow enabled me to feel part of life, as a child baking in the kitchen, thinking, doing, creating, making decisions and mistakes, that impacted upon my relationships and connection to time and place. My performance investigated how cakes could be used to perform versions of self and here, I will unpick the strategies of performative disclosure (as a means of “confessional intervention”) that were used to construct multiple representations of the self and explore the dialogic relationship between them. In doing so I will disclose my own intentions, experiences and discoveries in order to problematise my role as both subject and creator of the work. Baking My AutobiographyProgramme notes were displayed at the entrance to the gallery and provided a map of the space outlining the function of each room. These notes were written as if addressing the spectators directly and contextualised the work through confessing my deliberate re-appropriation of Nigella’s “domestic goddess” persona: Hello, my name is Jenny and I want to be a Domestic Goddess. Welcome to my world of cakes and baking. Here in the gallery I am attempting to bake my autobiography. I have designed a large cake-sculpture that I will be baking and creating during the week. Every part of my cake has been individually constructed using memories and experiences from my past. Each area of the gallery is devoted to a particular part of my process… The entrance to the gallery opened up into a small corridor space that I titled “The Domestic Goddess Hall of Fame.” Hanging on the wall in chronological order were five portrait photographs of historical British female food personalities including, Mrs Beeton, Fanny Craddock, Delia Smith and Nigella Lawson. The fifth and last photograph was of me. I deliberately wrote “myself” into a visual narrative of significant female cooks, with their own cooking styles. From the outset I attempted to situate my autobiography within a culture of self-referentiality (see fig. 1). Figure 1. Image: Rory Francis. “The Domestic Goddess Hall of Fame”. If I knew you were coming, I’d have baked a cake. 2009. The other areas in the gallery included a kitchen where I baked the cakes; a cake cooling room, where the finished cakes cooled, assisted by portable fans; a cake decorating corner where I conducted the sugar craft and exhibited an array of equipment and materials; and a display room, in which the finished cakes were arranged into the final sculpture. The audience were invited to participate in various activities, such as licking the bowl, assisting me with simple baking tasks and receiving a decorating demonstration. On the final day the finished cake sculpture was cut-up and offered to the audience who shared in the communal eating of my-life-in-cake (see fig. 2 and fig.3).Figure 2. Image: Anonymous Audience Member. Performer: Jenny Lawson. “The Cake Cooling Room and The Sugar Craft Corner”. If I knew you were coming, I’d have baked a cake. 2009. Figure 3. Image: Anonymous Audience Member. Performer: Jenny Lawson.” The Kitchen”. If I knew you were coming, I’d have baked a cake. 2009. The isolating and displaying of each process revealed the mechanics behind both the artwork and the experiences of cake decorating. Yet the unveiling of these processes in the citational space of a gallery was intended to point up the construction of “personal” domestic space. Although I welcomed the audience into “my kitchen” and lived and breathed the duration of the project, there was no mistaking that this space was a gallery and bore no “real” resemblance to my (domestic) self or my autobiography, in the same way that Nigella’s domestic mise-en-scene, constitutes both her kitchen and her studio. In keeping with Heddon’s advocated “confessional intervention” the spectators were not presented with a clear autobiographical narrative. Rather, the cakes were used alongside structuring devices to present a collection of experiences that could be revisited, manipulated and retold; devices I devised in accordance with Daniel Schachter’s notion that,Memories are records of how we have experienced events, not replicas of the events themselves […] we construct our autobiographies from fragments of experience that change over time (qtd. in Smith and Watson 9). The durational nature of the project meant that audience members witnessed my cakes at varying stages of development and on the first morning there were no completed cakes present in the display room. However, three diagrammatic drawings were displayed on the walls depicting different versions of what the final sculpture may look like; technical drawings of top and side projections and a more personal mapping of fragmented stories and memories (see fig. 4). Figure 4. Image: Rory Francis. Performer: Jenny Lawson. “Side Projection Scale 1:4.5”. If I knew you were coming, I’d have baked a cake. 2009. Twenty-two nametags were carefully positioned on the display table indicating where the finished cakes would eventually be placed. The names of each cake were indicative of an event or memory such as, “The Big Pink Sofa” or “Failed Mother’s Day” and performatively framed each cake within a personal narrative. Each cake had its own song, which the audience could play out loud on an Ipod at any point during the process, whether they were looking at the finished cake or just its nametag and a blank space. The songs were designed to locate my memories within a shared cultural frame of reference that although specific to my memory, would evoke associations personal to the viewers allowing the possibility of other self-narratives to arise from the work. The audience were also invited to take part in the continual documenting of my process. A plasma TV screen in the corner of the gallery that I titled “Cake Moments,” displayed a continual loop of photographs of past cakes from my life. The audience were instructed to take photographs of any interesting “cake moments” they encountered during their stay and at the end of each day these were added to the display. Like the cake sculpture, this collection of photographs built up over the five days. Many visitors chose to photograph themselves interacting in some way with the cakes and baking materials, thus becoming part of my autobiography. The photographs looped in random order and blurred together personal life shots with the constructed shots from the gallery, fictionalising the audience participation and potentially disrupting any singular notion of self (see fig. 5).These interactive features performatively disclosed fragments of personal memory and served to involve the audience in the self-conscious authoring of my autobiography. Whatever the stage of the process, the audience were encouraged to fill in the gaps with their own self-narratives. To return to Heddon’s question, “Who then is the confessing subject here?” (164). I find a possible answer lies inside my cakes. The UndisclosableMy memories, like a cake, were beaten and mixed together and like the icing, bled into each other to create a fluid yet fragmented autobiography. The finished cake sculpture combined an array of colours, textures, tastes, shapes and images. Some cakes were inscribed with photographs, personal texts, quirky features (a tower of custard cream biscuits) and disturbing details (a red gash cutting through a cake’s surface or a deliberately burnt black “Failed Mother’s Day” heart) (see fig. 6) Figure 5. Image: Anonymous Audience Member. Performer: Jenny Lawson. “Cake Sculpture”. If I knew you were coming, I’d have baked a cake. 2009. As an artistic tool I found the layered form of a cake enabled me to represent multiple versions of memories and disclose complex feelings (albeit highly subjective) through a visually expressive and creative art form. In keeping with Bakhtinian dialogism, in which the self is only constructed through the interrelationship with the other, I performatively disclosed a version of my autobiography that was not located somewhere inside me, but somewhere in between both mine and the audience’s subjectivities. As Michael Holquist has expounded from Bakhtin:In order to see ourselves, we must appropriate the vision of others[…]the Bakhtinian just-so story of subjectivity is the tale of how I get my self from the other: it is only the other’s categories that will let me be an object for my own perception. (28)This inter-relationship between “self” and “other” was epitomised through the act of communal ingestion and the spirit of event-ness that comes with the territory of food. Once cut up, dismembered and eaten the cakes revealed all, in the same way that my process had exposed in its duration and excess the mess, my exhaustion, the remnants of congealed icing and the smudges and stains on my aprons. Yet in concealing nothing, the work inherently refused to disclose. Once the cakes passed through the mouth of the “other” they gave way to that “other”, that “self”, revealing only cake and sugar. The mouth machine is central to the articulation of different orders that go beyond the division of public and private: the tongue sticks out, draws in food, objects and people. In eating we constantly take in and spit out things, people, selves. (Probyn 21)In giving my cakes and “myself” to the spectators, I relinquished ownership of both my cakes and the artwork. I looked on as my cakes were eaten and destroyed, redirecting the voyeuristic gaze towards the audience and the private, personal, undisclosable experience of ingestion (see fig. 7)I started out baking myself, but I ended up baking you, and then together we ate each other. Figure 6. Image: Anonymous Audience Member. Performer: Jenny Lawson. “Cake and Sugar”. If I knew you were coming, I’d have baked a cake. 2009. ReferencesAshley, Bob, Joanne Hollows, Steve Jones, and Ben Taylor, eds. Food and Cultural Studies. London and New York: Routledge, 2004.Baldwyn, Lucy. “Blending In: The Immaterial Art of Bobby Baker’s Culinary Events.” The Drama Review 40.4 (1996): 37–55.Blumberg, Marcia. “Domestic Place as Contestatory Space: The Kitchen as Catalyst and Crucible.” New Theatre Quarterly 55.33 (1998): 195–201. Govan, Emma, and Dan Rebellato. “Foodscares!” Performance Research: On Cooking 4.1 (1999): 31–40. Hansen, Signe. “Society of the Appetite: Celebrity Chefs Deliver Consumers.” Food Culture & Society 11.1 (2008): 50–67. Heddon, Deirdre. Autobiography and Performance. Basingstoke: Palgrave Macmillan, 2008.––– . “Daily Life 5 Box Story.” Bobby Baker: Redeeming Features of Daily Life. Ed. Michele Barrett. Oxon: Routledge, 2007.––– . “Glory Box: Tim Miller's Autobiography of the Future.” New Theatre Quarterly 19.3 (2003): 243–256.Helms, Gabrielle. “Reality TV Has Spoken: Auto/Biography Matters.” Tracing the Autobiographical. Eds. Marlene Kadar, Linda Warley, Jeanne Perreault and Susanna Egan. Canada: Wilfrid Laurier UP, 2005.Holquist, Michael. Bakhtin and His World. London: Routledge, 1990.Iball, Helen. “Melting Moments: Bodies Upstaged by the Foodie Gaze.” Performance Research: On Cooking 4.1 (1999): 70–81.Kitchen Show. Dir. Bobby Baker & Paloa Balon Brown. Videocassette, 1991.MacDonald, Claire. “Assumed Identities: Feminism, Autobiography and Performance Art.” The Uses of Autobiography. Ed. Julia Swindells. London: Taylor and Francis, 1995.Nigella Bites. Dir. Dominic Cyriax. DVD. Pabulum and Flashback Television. Channel Four Television Corporation, 2002.Nigella Feasts. Dir. Dominic Cyriax. DVD. North Pacific Ltd/Pabulum Productions Ltd., 2006. Probyn, Elspeth. Carnal Appetites: Food Sex Identities. London: Routledge, 2000.Smith, Sidonie, and Julia Watson. “Introduction: Mapping Women’s Self-Representation at Visual/Textual Interfaces.” Interfaces: Women/Autobiography/Image/Performance. Ann Arbor: The University of Michigan Press, 2002.Table Occasions. Dir. Bobby Baker and Paloa Balon Brown, Videocassette, 2000.

Digital Articulations of the Relational Self Identity continues to be one of the enduring topics in digital media research. This interdisciplinary take on the digital self extends the discussion in my dissertation (Harju) of contemporary articulations of the relational self in the digital context by focusing on potentiality of the evolving self. I adopt a relational approach to being (Gergen Relational) where the self is seen as always already a product of relations, borne out of them as well as dependent on them (Gergen Realities). The self as fluid and processual is reflective of our liquid times (Bauman), of globalisation and digitalisation where we are surrounded by global flows of images, taste and trends (Appadurai).The view of the self as a process underlies future-oriented action, emphasing the becoming of the self. The process of becoming implies the potential of the self that can be narrated into existence. The relational view of the self, perhaps indirectly, also posits the self as a temporal interface between the present and the future, as a site where change unfolds. It is therefore important to critically reflect on the kinds of potentialities we can discover and engage with and the kinds of futures (Berardi) we can construct.Extending Gergen’s conceptualisation of the kinds of relations to include non-human actors (e.g. media technologies) as well socio-cultural and economic forces allows me to explore the conflicting forces shaping the self, for example, the influence the market exerts on self-construction together with the media logics that guide digital self-production practices. Because of the market’s dominant position in today’s imagination, I seek to explore the relational processes of inclusion and exclusion that position individuals relative to as well as in terms of the market as more or less included or excluded subjects (Harju).The digital environment is a unique setting for identity projects as it provides spatial and temporal flexibility, the possibility for curation, consideration and reconstruction. At the same time, it lacks a certain historicity; as Smith and Watson note, the self constructed online lacks narrative beginning and end that in “analog life writing [are] distinguishable by birth or death” (90). While it is tempting therefore to assume that self-construction online is free from all constraints, this is not necessarily so as the self is nevertheless produced within the wider socio-cultural context in which it also needs to “make sense,” these conditions persisting across these modes of being. Self as a relational process inevitably connects what for analytical purposes may be called online and offline social spaces as there is a processual linkage, a relational flow, that connects any online entity to a form outside the digital realm.Media institutions and the process of mediation (Rak Boom!) shape the autobiographical practices (Poletti), and the notion of automedia was introduced as a way to incorporate images, text and technologies as constitutive in autobiographic accounts (Smith and Watson) and help see online life as life instead of mere representation (Rak "Life"). The automedial approach rejects essentialist accounts of the self, assuming rather that the self is called into being and constructed in and by the materiality of the medium, in the process of mediation. This furthermore entails a move beyond the literary in terms of autobiographies toward consideration of the enabling and restricting roles of media technologies in the kinds of selves that can be constructed (Maguire 74).Viewing the self as always already relationally emergent (Gergen Relational) and combining this view with the framework of automedial construction of the self allows us to bring into the examination of the digital self the socio-cultural and economic forces and the diverse discourses meeting at the site of the self. Importantly, the relational approach prioritises relations and therefore the self is constituted in a relational flow in a process of becoming, placing importance on the kinds of relational configurations where the becoming of the self takes place.This paper explores how the digital self is forged under the joint pressures of consumerist logic and media logics in the contemporary society where “being a consumer” is the predominant subjectivity (Firat; Bauman). I draw on sociology of consumption to examine the relational tensions shaping identity construction of marginalised individuals. To empirically illustrate the discussion I draw on a previous study (Harju and Huovinen) on plus-sized fashion blogging and examine fatshion blogging as a form of automedia (see also Rak "Digital" on blogs).Plus-Sized Fashion Bloggers and Market-Mediated IdentityPlus-sized fashion bloggers, “fatshionistas,” actively seek social and cultural inclusion by way of fashion. As a collective activity, plus-sized fashion blogging is more than diary writing (see also Rak Digital) but also more than fashion blogging: the blogs constitute “networked, collective and active consumer resistance,” illuminating “marginalised consumers’ identity work at the intersection of commercial culture and the counter-representations of traditional femininity” (Harju and Huovinen 1603). Blogging resistant or subversive identities into being is thus also a form of activism and political action (Connell). As a form of automedia and autobiographical production, fatshion blogging has as its agenda the construction of alternative subjectivities and carving out a legitimate social space in the “fatosphere,” “a loosely interconnected network of online resources aimed at creating a safe space where individuals can counter fat prejudice, resist misconceptions of fat, engage in communal experiences and promote positive understandings of fat” (Gurrieri and Cherrier 279). Fashion blogs are rich in self-images portraying “fat fashion”: thus, not only fashion as a physical medium and the images representative of such materiality, but also the body acts as a medium.Plus-sized fashion bloggers feel marginalised as women due to body size but they also face rejection in and by the market. Normalised discourses around fashion and the female body as one that is fashioned render fashion blogging an avenue to normativity (Berlant): the symbolic power of taste (Bourdieu) embedded in fashion is harnessed to construct the desired self and to mobilise discourses of acceptable subjectivity. However, it is these very discourses that also construct the “state of being fat” as deviant and stigmatise the larger body as something falling outside the definition of good taste (LeBesco).The description on the Fatshionista! Livejournal page summarizes the agenda that despite the focus on fashion carries political undertones:Welcome, fatshionistas! We are a diverse fat-positive, anti-racist, disabled-friendly, trans-inclusive, queer-flavored, non-gender-specific community, open to everyone. Here we will discuss the ins and outs of fat fashions, seriously and stupidly--but above all--standing tall, and with panache. We fatshionistas are self-accepting despite The Man's Saipan-made boot at our chubby, elegant throats. We are silly, and serious, and want shit to fit.In a previous study (Harju and Huovinen) on the conflicted identity construction of plus-sized fashion bloggers (see also Gurrieri and Cherrier; Limatius) we found the complex performative tactics used in constructing the plus-sized blogger identity both resisted the market as well as embraced it: the bloggers seek similarity via appeals to normativity (see also Coleman and Figueroa) yet underline difference by rejecting the demands of normative ideals.The bloggers’ similarity seeking tactics (Harju and Huovinen) emphasise shared commonalities with the feminine ideals (ultra-femininity, posing and girliness) and on the face of it contribute to reproducing not only the gendered self but also the market-compromised self that endorses a very specific type of femininity. The plus-sized blogger identity, although inherently subversive as it seeks to challenge and expand the repertoire and imagery available to women, nevertheless seeks inclusion by way of the market, the very same that rejected them as “consumers”. This relational tension is negotiated on the blogs, and resistance emerges through articulating difference.Thus, the bloggers’ diversity asserting tactics (Harju and Huovinen) add to the complexity of the identity project and constitute explicit resistance, giving rise to resistant consumer identity. Bodily differences are highlighted (e.g. the bigger body is embraced, skin and body revealed rather than concealed) as the bloggers take control of how they are represented, using media to challenge the market that defines acceptable femininity in ways that ostracises fat women. The contradictory processes at the site of the self give rise to relational tension (Gergen Relational) and blogging offers a site for collective negotiation. For the plus-sized bloggers, to be included means no longer occupying the margins: self-images displaying the fat body contribute to corporeal empowerment (Harju and Huovinen) where flaunting the fat body helps construct the identity of a “fatshionista” blogger liberated from shame and stigma attached to the bigger body:I decided to start this blog after being a regular poster on the Fatshionista LiveJournal community. Finding that community changed my whole outlook on life, I was fat (still am) & unhappy with myself (not so much now). I was amazed to find a place where fat people celebrated their bodies, instead of being ashamed. (Harju and Huovinen 1614).The fatshion blog as a form of automedia is driven by the desire for change in the social circumstances where self-construction can take place, toward the future potential of the self, by diversifying acceptable subject positions and constructing novel identification points for fat women. The means are limited, however, and despite the explicit agenda of promoting body positivity, the collective aspirations are rooted in consumption and realised in the realm of fashion and the market.The question, therefore, is whether resistance outside the market is possible when so much of our social existence is bound up with the market and consumerist logic, or whether the desire for inclusion, manifest in aspirational normativity (Berlant) with the promise of social acceptance linked to normative way of life, necessitates market participation and the adoption of consumer subjectivity? Consumer subjectivity offers normative intelligibility in the various expressions of identity, providing tools for the becoming of an included subject. However, it raises the question of whether resistant identity can occur outside the market and outside the logic of consumption when it seeks social inclusion.Market-compromised identity is a double-edged sword; while participation via the market may help construct a self that is intelligible, market participation also disciplines the subject to take part in a certain way, of becoming a certain type of consuming subject, all the time harnessing the self for the benefit of the market. With no beginning or an end, the digital self is in constant processual flux, responding to conflicting relational input. The market adds to this complexity as “the neoliberal subject is compelled to participate in society as both an enthusiastic consumer and as a self-controlled subject” (Guthman 193).Social Imaginaries as Horizons of Constrained Possibility Identity possibilities are inscribed in the popular imagination, and the concept of social imaginary (Castoriadis; Taylor) provides a useful lens through which to examine articulations of the digital self. Social imaginaries are not unitary constructions and different imaginaries are evoked in different contexts. Likewise, although often shared, they are nevertheless unique to the individual, presenting as a terrain of conceivable action befitting of the individual engaged in the act of imagining.In our socially saturated times relational input is greater than ever (Gergen Relational). Imagining now draws on a wider range of identity possibilities, the ways of imagining the self being reflective of the values of any given time. Both consumption and media infiltrate the social imagination which today is not only compromised by market logic but has become constitutive of a terrain where the parameters for inclusion, change and resistance are limited. Practices of performing desirable femininity normalise a certain way of being and strike a constitutive boundary between what is desirable and what is not. The plus-sized fashion blogging makes visible the lack of diversity in the popular imagination (Harju and Huovinen) while fatshion blogging also reveals what possibilities there are for inclusion (i.e. via consumption and by mobilising normative femininity) and where the boundaries of identity work lie (see also Connell).The fat body is subjected to discipline (Giovanelli and Ostertag; LeBesco) and “becoming fat” is regularly viewed as a lack of control. Not limited to fat subjects, the prevalent discourses of the self emphasise control and responsibility for the self (rather than community), often masquerading as self-approval. The same discourses, however, highlight work on the self (McRobbie) and cultivating the self by various means of self-management or self-tracking (Rettberg). Such self-disciplining carries the implication of the self as somewhat lacking (Skeggs Imagining, Exchange), of being in some way unintelligible (Butler).In plus-sized blogging, the fat body needs to be subjected to fashioning to become intelligible within the dominant discourses in the public sphere. The fatshionista community is a politically oriented movement that rejects the normative demands governing the body, yet regimes of ‘self-improvement’ are evident on the individual blogs displaying the fashioned body, which is befitting of the normative understandings of the female subject as sexualised, as something to be consumed (see also Maguire). Contrary to the discourses of fat female subjects where the dimension of sexuality is largely absent, this is also linked to the problematics related to the visibility of female subjects. The negotiation of relational tension is manifest as negotiation of competing discourses where bloggers adopt the hegemonic visual discourses to subvert the stigmatising discourses that construct the fat female subject as lacking. Utilising media logics (e.g. micro-celebrity) to gain visibility as fat subjects is an important aspect of the fatshionistas’ automedial self-construction.I argue that social imaginaries that feed into identity construction and offer pathways to normalcy cannot be seen simply and only as enabling, but instead they construct horizons of constrained possibility (Harju), thereby imposing limitations to the kind of acceptable identity positions marginalised individuals can seek. Digital productions form chains of symbolic entities and acquire their meaning by being interconnected as well as by being connected to popular social imaginaries. Thus, the narrative construction of the self in the digital production, and the recognition of the self in the becoming, is the very utility of the digital object. This is because through the digital artefact the individual becomes relationally linked to chains of significations (Harju). Through such linkages and subverted discourses, the disenfranchised may become enfranchised.Toward Horizons of Potentiality and PossibilityThe relational self is a process under continual change and thus always becoming. This approach opens up new avenues for exploring the complexities of the digital self that is never ‘just’ a reproduction. Automedia entails both the media about the maker (the subject) and the process of mediating the self (Rak "Life" 161) The relational approach helps overcome the binary distinction in modes of being (online versus offline), instead bringing into focus the relational flow between various articulations of the self in different relational scenarios. Then perhaps the question is not “what kinds of selves become or are borne digital” (Rak Life 177), but what kinds of selves are possible in the first place under the current conditions that include the digital as one mode of being, mediating the becoming, with the digital as one relational space of articulation of the self among many.Where in On Being Online I discussed the constraining effects of market ideology embedded in social imaginaries on how the self can be articulated, Berardi in his book Futurability offers a more optimistic take, noting how the different paths we take result in different possibilities becoming realised, resulting in different social realities in the future. Future is not a linear development from the present; rather, the present harbours the potential for multiple futures. Berardi notes how the “[f]uture is not prescribed but inscribed, so it must be selected and extracted through interpretation” (236). Despite the dominant code - which in our times is consumption (Baudrillard) - hindering the process of interpretation, there is hope in Berardi’s notion of inscribed possibilities for resistance and change, for different ways of being and becoming.This is the space the plus-sized fashion bloggers occupy as they grasp the potentialities in the present and construct new ways of being that unfold as different social realities in the future. In blogging, platform affordances together with other media technologies are intertwined with future-oriented life narration in the construction of the fatshionista identity which involves retrospective interpretation of life experiences as a fat woman as well as self-liberation in the form of conscious rejection of the dominant discourses around fat female subjects.The digital self is able to negotiate such diverse, even conflicting forces in the active shaping of the social reality of its existence. Blogging as automedia can constitute an act of carving out alternative futures not limited to the digital realm. Perhaps when freed from aspirational normativity (Berlant) we are able to recover hope in the inscribed possibilities that might also hide the potential for a transition from a subjectivity enslaved to the market logic (see Firat Violence) to a self actively engaged in changing the social circumstances and the conditions in which subjectivity is construed (see Firat and Dholakia). In the becoming, the digital self occupies a place between the present and the future, enmeshed in various discourses of aspiration, mediated by material practices of consumption and articulated within the limits of current media practices (Harju). A self in the making, it is variably responsive to the multitude of relational forces continually flowing at the site of it.Although the plus-sized bloggers’ identity work can be seen as an attempt to transform or discipline the self into something more intelligible that better fits the existing narratives of the self, they are also adding new narratives to the repertoire. If we adopt the view of self-conception as discourse about the self, that is, “the performance of languages available in the public sphere” (Gergen, Realities 185) whereby the self is made culturally intelligible by way of narration within ongoing relationships, we can see how the existing cultural discourses of the self are not only inclusive, but also alienating and othering. There is a need for identity politics that encourage the production of alternative discourses of the self for more inclusive practices of imagining. Blogging as automedia is not only a way of making visible that which occupies the margins, it also actively contributes to diversifying identification points in the public sphere that are not limited to the digital, but have implications regarding the production of social realities, regardless of the mode in which these are experienced.ReferencesAppadurai, Arjun. Modernity at Large: Cultural Dimensions of Globalization. Minneapolis: University of Minnesota P, 1996.Baudrillard, Jean. The Consumer Society: Myths and Structures. Trans. C. Turner. London: Sage, 1998 [1970].Bauman, Zygmunt. “The Self in Consumer Society.” The Hedgehog Review: Critical Refections on Contemporary Culture 1 (1999): 35-40. ———. Liquid Modernity. Cambridge: Polity, 2000.———. “Consuming Life.” Journal of Consumer Culture 1 (2001): 9–29.———, and Benedetto Vecchi. Identity: Conversations with Benedetto Vecchi. 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IntroductionSince its launch in 2005, YouTube has fast become one of the most popular video sharing sites, one of the largest sources of user generated content, and one of the most frequently visited sites globally (Burgess and Green). As YouTube’s popularity has increased, more and more people have taken up the site’s invitation to “Broadcast Yourself.” Vlogging (video blogging) on YouTube has increased in popularity, creating new genres and communities. Vlogging not only allows individuals to create their own mediated content for mass consumption—making it a site for participatory culture (Burgess and Green; Jenkins) and resembling contemporary forms of entertainment such as reality television—but it also allows individuals to engage in narrative and identity forming practices. Through filming their everyday lives, and presenting themselves on camera, YouTubers are engaging in a process of constructing and presenting their identity online. They often form communities around these identities and continue the practice in dialogue and collaboration with their communities of viewers on YouTube. Because of YouTube’s mass global reach, the ability to create one’s own mediated content and the ability to publicly play with and project different self representations becomes a powerful tool allowing YouTubers to publicly challenge social norms and encourage others to do the same. This paper will explore these features of YouTube using the recent “The Power of MAKEUP!” movement, started by NikkieTutorials, as an example. Through a virtual ethnography of the movement as developed by Christine Hine—following the people, dialogue, connections, and narratives that emerged from Nikkie’s original video—this paper will demonstrate that YouTube is not only a tool for self transformation, but has wider potential to transform norms in society. This is achieved mainly through mobilising communities that form around transformative practices, such as makeup transformations, on YouTube. Vlogging as an Identity Forming Practice Vlogging on YouTube is a contemporary form of autobiography in which individuals engage in a process of documenting their life on a daily or weekly basis and, in doing so, constructing their identity online. Although the aim of beauty vlogs is to teach new makeup techniques, demonstrate and review new products, or circulate beauty-related information, the videos include a large amount of self-disclosure. Beauty vloggers reveal intimate things about themselves and actively engage in the practice of self-representation while filming. Beauty vlogging is unique to other vlogging genres as it almost always involves an immediate transformation of the physical self in each video. The vloggers typically begin with their faces bare and “natural” and throughout the course of the video transform their faces into how they want to be seen, and ultimately, who they want to be that day, using makeup. Thus the process of self-representation is multi-dimensional as not only are they presenting the self, but they are also visually constructing the self on camera. The construction of identity that beauty vloggers engage in on YouTube can be likened to what Robert Ezra Park and later Erving Goffman refer to as the construction and performance of a mask. In his work Race and Culture, Park states that the original meaning of the word person is a mask (249). Goffman responds to this statement in his work The Presentation of Self in Everyday Life, saying the mask is “our truer self, the self we would like to be” (30). Beauty vloggers are engaging in the process of constructing their mask—their truer self and the self they would like to be—both through their performance on YouTube, and through the visual transformation that takes place on camera. Their performance on YouTube not only communicates a desired identity, but through their performance they realise this identity. The process of filming and the visual process of constructing or transforming the self on camera through makeup brings the subject into being. Scholarship in the fields of Life Writing and Digital Media including Autobiography, Automedia and Persona Studies has acknowledged and explored the ways narratives and identities—both online and offline—are constructed, created, shaped, chosen, and invented by the individual/author (Garner; Bridger; Eakin; Maguire; Poletti and Rak; Marshall; Smith and Watson). It is widely accepted that all representations of the self are constructed. Crucially, it is the process of documenting or communicating the self that is identity forming (Richardson; Bridger), as the process, including writing, filming, and posting, brings the subject or self into being (Neuman). The individual embodies their performance and realises the self through it. Park and Goffman argue that we all engage in this process of performing and realising the self through the roles we play in society. The significance of the beauty vlogger performance and transformation is the space in which it occurs and the community that it fosters. YouTube as a Transformative Tool and MirrorThe space in which beauty vloggers play with and transform the self on camera is significant as digital technologies such as YouTube invite exploration of the self. Networked digital media (Meikle and Young) invite multiplicity, heterogeneity, and fragmentation in/of identity performances (Bolter; Gergen; Turkle, "Parallel Lives"). These technologies create opportunities for defining and re-defining the self (Bolter 130), as they allow people to present a more multi-mediated self, using both audio-visual components and text (Papacharissi 643).YouTube, in particular, allows the individual to experiment with the self, and document an ongoing transformation, through film (Kavoori). Many scholars have described this ongoing process of identity construction online using the metaphor of “the mirror” (see Kavoori; Raun; and Procter as recent examples). In his research on trans gender vlogging on YouTube, Tobias Raun explores the theme of the mirror. He describes vlogging as a “transformative medium for working on, producing and exploring the self” (366). He argues the vlog acts as a mirror allowing the individual to try out and assume various identities (366). He writes, the mirroring function of the vlog “invites the YouTuber to assume the shape of a desired identity/representation, constantly assuming and evaluating oneself as an attractive image, trying out different ‘styles of the flesh’ (Butler 177), poses and appearances” (367). In reference to trans gender vlogging, Raun writes, “The vlog seems to serve an important function in the transitioning process, and is an important part of a process of self-invention, serving as a testing ground for experimentations with, and manifestations of (new) identities” (367). The mirror (vlog) gives the individual a place/space to construct and perform their mask (identity), and an opportunity to see the reflection and adjust the mask (identity) accordingly. An important feature of the vlog as a mirror is the fact that it is less like a conventional mirror and more like a window with a reflective surface. On YouTube the vlog always involves an audience, who not only watch the performance, but also respond to it. This is in keeping with Goffman’s assertion that there is always an audience involved in any performance of the self. On YouTube, Raun argues, “the need to represent oneself goes hand in hand with the need to connect and communicate” (Raun 369). Networked digital media such as YouTube are inherently social. They invite participation (Smith; Sauter)and community through community building functions such as the ability to like, subscribe, and comment. Michael Strangelove refers to YouTube as a social space, “as a domain of self-expression, community and public confession” (4). The audience and community are important in the process of identity construction and representation as they serve a crucial role in providing feedback and encouragement, legitimising the identity being presented. As Raun writes, the vlog is an opportunity “for seeing one’s own experiences and thoughts reflected in others” (366). Raun identifies that for the trans gender vloggers in his study, simply knowing there is an audience watching their vlogs is enough to affirm their identity. He writes the vlog can be both “an individual act of self validation and . . . a social act of recognition and encouragement” (368). However, in the case of beauty vlogging the audience do more than watch, they form communities embodying and projecting the performance in everyday life and thus collectively challenge social norms, as seen in the “The Power of MAKEUP!” movement. Exploring the “The Power of MAKEUP!” MovementOn 10 May 2015, Nikkie, a well-known beauty vlogger, uploaded a video to her YouTube channel NikkieTutorials titled “The Power of MAKEUP!” Nikkie’s video can be watched here. In her video Nikkie challenges “makeup shaming,” arguing that makeup is not only fun, but can “transform” you into who you want to be. Inspired by an episode of the reality television show RuPaul’s Drag Race, in which the competing drag queens transform half of their face into “glam” (drag), and leave the other half of their face bare (male), Nikkie demonstrates that anyone can use makeup as a transformative tool. In her video Nikkie mirrors the drag queen transformations, transforming half her face into “glam” and leaving the other half of her face bare, as shown in Figure 1. In only transforming half of her face, Nikkie emphasises the scope of the transformation, demonstrating just how much you can change your appearance using only makeup on your face. Nikkie’s video communicates that both a transformed “glam” image and an “unedited” image of the self are perfectly fine, “there are no rules” and neither representations of the self should bring you shame. Figure 1: thumbnail of Nikkie’s videoNikkie’s video started a movement and spread throughout the beauty community on YouTube as a challenge. Other famous beauty vloggers, and everyday makeup lovers, took on the challenge of creating YouTube videos or posting pictures on Instagram of their faces half bare and half transformed using makeup with the tag #thepowerofmakeupchallenge. Since its release in May 2015, Nikkie’s video has been watched over thirty million times, has been liked over five hundred and thirty thousand times, and has received over twenty three thousand comments, many of which echo Nikkie’s experience of “makeup shaming.” “The power of makeup” video went viral and was picked up not only by the online beauty community but also by mainstream media with articles by Huffington Post, Yahoo.com, Marie Claire, BuzzFeed, DailyLife, POPSUGAR, Enews, Urbanshowbiz, BoredPanda, and kickvick among others. On Instagram, thousands of everyday makeup lovers have recreated the transformation and uploaded their pictures of the finished result. Various hashtags have been created around this movement and can be searched on Instagram including #thepowerofmakeupchallenge, #powerofmakeupchallenge, #powerofmakeup. Nikkie’s Instagram page dedicated to the challenge can be seen here. “The power of makeup” video is a direct reaction against what Nikkie calls “makeup shaming”—the idea that makeup is bad, and the assumption that the leading motivation for using makeup is insecurity. In her video Nikkie also reacts to the idea that the made-up-girl is “not really you,” or worse is “fake.” In the introduction to her video Nikkie says,I’ve been noticing a lot lately that girls have been almost ashamed to say that they love makeup because nowadays when you say you love makeup you either do it because you want to look good for boys, you do it because you’re insecure, or you do it because you don’t love yourself. I feel like in a way lately it’s almost a crime to love doing your makeup. So after last weeks RuPaul’s Drag Race with the half drag half male, I was inspired to show you the power of makeup. I notice a lot that when I don’t wear makeup and I have my hair up in a bun and I meet people and I show them picture of my videos or, or whatever looks I have done, they look at me and straight up tell me “that is not you.” They tell me “that’s funny” because I don’t even look like that girl on the picture. So without any further ado I’m going to do half my face full on glam—I’m truly going to transform one side of my face—and the other side is going to be me, raw, unedited, nothing, me, just me. So let’s do it.In her introduction, Nikkie identifies a social attitude that many of her viewers can relate to, that the made-up face isn’t the “real you.” This idea reveals an interesting contradiction in social attitude. As this issue of Media/Culture highlights, the theme of transformation is increasingly popular in contemporary society. Renovation shows, weight loss shows, and “makeover” shows have increased in number and popularity around the world (Lewis). Tania Lewis attributes this to an international shift towards “the real” on television (447). Accompanying this turn towards “the real,” confession, intimacy, and authenticity are now demanded and consumed as entertainment (Goldthwaite; Dovey; King). Sites such as YouTube are arguably popular because they offer real stories, real lives, and have a core value of authenticity (Strangelove; Wesch; Young; Tolson). The power of makeup transformations are challenging because they juxtapose a transformation against the natural, on the self. By only transforming half their face, the beauty vloggers juxtapose the “makeover” (transformation) with “authenticity” (the natural). The power of makeup movement is therefore caught between two contemporary social values. However, the desire for authenticity, and the lack of acceptance that the transformed image is authentic seems to be the main criticism that the members of this movement receive. Beauty vloggers identify a strong social value that “natural” is “good” and any attempt to alter the natural is taboo. Even in the commercial world “natural beauty” is celebrated and features heavily in the marketing and advertising campaigns of popular beauty, cosmetic, and skincare brands. Consider Maybelline’s emphasis on “natural beauty” in their byline “Maybe she’s born with it. Maybe it’s Maybelline.” This is not the way the members of “the power of makeup” movement use and celebrate makeup. They use and celebrate makeup as a transformative and identity forming tool, and their use of makeup is most often criticised for not being natural. In her recreation of Nikkie’s video, Evelina Forsell says “people get upset when I’m not natural.” Like Nikkie, Evelina reveals she often receives the criticism that “the person with a full on face with makeup is not you.” Evelina’s video can be watched here.“The power of makeup” movement and its participants challenge this criticism that the made-up self is not the “real” self. Evelina directly responds to this criticism in her video, stating “when I have a full face of makeup . . . that’s still me, but a more . . . creative me, I guess.” The beauty vloggers in this movement use makeup and YouTube as extensions of the self, as tools for self-expression, self-realisation, and ongoing transformation. Beauty vloggers are demonstrating that makeup is a tool and extension of the self that allows them to explore and play with their self-representations. In the same way that technology enables the individual to extend and “reinvent him/herself online” (Papacharissi 645), so does makeup. And in the same way that technology becomes an extension of the self, or even a second self (Turkle, The Second Self; Vaast) so does makeup. Makeup is a tool and technique of the self. Vlogging is about storytelling (Kavoori), but it is also collective—it’s about telling collective stories (Raun 373) which can be seen in various vlogging genres. As Geert Lovink suggests, YouTube is one of the largest databases of global shared experience. YouTube’s global popularity can be attributed to Strangelove’s assertion that “there’s nothing more interesting to real people . . . than authentic stories told about other real people” (65). Individuals are drawn to Nikkie’s experience, seeing themselves reflected in her story. Famous beauty vloggers on YouTube, and everyday beauty lovers, find community in the collective experience of feeling shame for loving makeup and using makeup to transform and communicate their identity. Effectively, the movement forms communities of practice (Wenger) made up of hundreds of people brought together by the shared value and use of makeup as a transformative tool. The online spaces where these activities take place (mainly on YouTube and Instagram) form affinity spaces (Gee) where the community come together, share information, learn and develop their practice. Hundreds of YouTubers from all over the world took up Nikkie’s invitation to demonstrate the power of makeup by transforming themselves on camera. From well-established beauty vloggers with millions of viewers, to amateur beauty lovers with YouTube channels, many people felt moved by Nikkie’s example and embodied the message, adapting the transformation to suit their circumstances. The movement includes both men and women, children and adults. Some transformations are inspirational such as Shalom Blac’s in which she talks about accepting the scars that are all over her face, but also demonstrates how makeup can make them disappear. Shalom has almost five million views on her “POWER OF MAKEUP” video, and has been labelled “inspirational” by the media. Shalom Blac’s video can be watched here and the media article labelling her as “inspirational” can be viewed here. Others, such as PatrickStarrr, send a powerful message that “It’s okay to be yourself.” Unlike a traditional interpretation of that statement, Patrick is communicating that it is okay to be the self that you construct, on any given day. Patrick also has over four million views on his video which can be watched here. During her transformation, Nikkie points out each feature of her face that she does not like and demonstrates how she can change it using makeup. Nikkie’s video is primarily a tutorial, educating viewers on different makeup techniques that can manipulate the appearance of their natural features into how they would like them to appear. These techniques are also reproduced and embodied through the various contributors to the movement. Thus the tutorial is an educational tool enabling others to use makeup for their own self representations (see Paul A. Soukup for an overview of YouTube as an educational tool). A feminist perspective may deconstruct the empowering, educational intentions of Nikkie’s video, insisting that conceptions of beauty are a social construct (Travis, Meginnis, and Bardari) and should not be re-enforced by encouraging women (and men) to use make-up to feel good. However, this sort of discourse does not appear in the movement, and this paper seeks to analyse the movement as its contributors frame and present it. Rather, “the power of makeup” movement falls within a postfeminist framework celebrating choice, femininity, independence, and the individual construction of modern identity (McRobbie; Butler; Beck, Giddens and Lash). Postfeminism embraces postmodern notions of identity in which individuals are “called up to invent their own structures” (McRobbie 260). Through institutions such as education young women have “become more independent and able,” and “‘dis-embedded’ from communities where gender roles were fixed” (McRobbie 260). Angela McRobbie attributes this to the work of scholars such as Anthony Giddens and Ulrich Beck and their emphasis on individualisation and reflexive modernisation. These scholars take a Foucauldian approach to identity construction in the modern age, where the individual must choose their own structures “internally and individualistically” (260), engaging in an ongoing process of self-monitoring and self-improvement, and resulting in the current self-help culture (McRobbie). In addition to being an educational and constructive tool, Nikkie’s video is also an exercise in self-branding and self-promotion(see Marwick; Duffy and Hund; and van Nuenen for scholarship on self-branding). Through her ongoing presence on YouTube, presenting this video in conjunction with her other tutorials, Nikkie is establishing herself as a beauty vlogger/guru. Nikkie lists all of the products that she uses in her transformation below her video with links to where people can buy them. She also lists her social media accounts, ways that people can connect with her, and other videos that people might be interested in watching. There are also prompts to subscribe, both during her video and in the description bar below her video. Nikkie’s transformation is both an ongoing endeavour to create her image and public persona as a beauty vlogger, and a physical transformation on camera. There is also a third transformation that takes place because her vlog is in the public sphere and consequently mobilises a movement. The transformation is of the way people talk about and eventually perceive makeup. Nikkie’s video aims to end makeup shaming and promote makeup as an empowering tool. With each recreation of her video, with each Instagram photo featuring the transformation, and with each mainstream media article featuring the movement, #thepowerofmakeup movement community are transforming the image of the made-up girl—transforming the association of makeup with presenting an inauthentic identity—in society. ConclusionThe “The Power of MAKEUP!” movement, started by NikkieTutorials, demonstrates one way in which people are using YouTube as a transformative tool, and mirror, to document, construct, and present their identity online, using makeup. Through their online transformation the members of the movement not only engage in a process of constructing and presenting their identity, but they form communities who share a love of makeup and its transformative potential. 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For once I want to be the car crash, Not always just the traffic jam. Hit me hard enough to wake me, And lead me wild to your dark roads. (Snow Patrol: “Headlights on Dark Roads”, Eyes Open, 2006) I didn’t know about the online dating site rsvp.com.au until a woman who I was dating at the time showed me her online profile. Apparently ‘everyone does rsvp’. Well, ‘everyone’ except me. (Before things ended I never did ask her why she listed herself as ‘single’ on her profile…) Forming relationships in our era of post-institutional modes of sociality is problematic. Some probably find such ‘romantically’ orientated ‘meet up’ sites to be a more efficient option for sampling what is available. Perhaps others want some loving on the side. In some ways these sites transform romance into the online equivalent of the logistics dock at your local shopping centre. ‘Just-in-time’ relationships rely less on social support structures of traditional institutions such as the family, workplace, and so on, including ‘love’ itself, and more on a hit and miss style of dating, organised like a series of car crashes and perhaps even commodified through an eBay-style online catalogue (see Crawford 83-88). Instead of image-commodities there are image-people and the spectacle of post-romance romance as a debauched demolition derby. Is romance still possible if it is no longer the naïve and fatalistic realisation of complementary souls? I watched Paul Thomas Anderson’s third film Punch-Drunk Love with the above rsvp.com.au woman. She interpreted it in a completely different manner to me. I shall argue (as I did with her) that the film captures some sense of romance in a post-romance world. The film was billed as a comedy/romance or comedy/drama, but I did not laugh either with or at the film. The story covers the trials of two people ‘falling in love’. Lena Leonard (Emma Watson) orchestrates an encounter with Barry Egan (Adam Sandler) after seeing a picture of him with his seven sisters. The trajectory of the romance is defined less by the meeting of two people, than the violence of contingency and of the world arrayed by the event of love. Contingency is central to complexity theory. Contingency is not pure chance, rather it exists as part of the processual material time of the event that defines events or a series of events as problematic (Deleuze, The Logic of Sense 52-53). To problematise events and recognise the contingencies they inculcate is to refuse the tendency to colonise the future through actuarial practices, such as ‘risk management’ and insurance or the probabilistic ‘Perfect Match’ success of internet dating sites (mirroring ‘Dexter’ from the 1980s dating television game show). Therefore, through Punch-Drunk Love I shall problematise the event of love so as to resuscitate the contingencies of post-romance romance. It is not surprising Punch-Drunk Love opens with a car crash for the film takes romance on a veritable post-Crash detour. Crash – novel and film – serves as an exploration of surfaces and desire in a world at the intersection of the accident. Jean Baudrillard, in his infamous essay on Crash (novel), dwells on the repositioning of the accident: [It] is no longer at the margin, it is at the heart. It is no longer the exception to a triumphal rationality, it has become the Rule, it has devoured the Rule. … Everything is reversed. It is the Accident that gives form to life, it is the Accident, the insane, that is the sex of life. (113) After the SUV rolls over in Punch-Drunk Love’s opening scene, a taxi van pauses long enough for an occupant to drop off a harmonium. A harmonium is a cross between an organ and a piano, but much smaller than both. It is a harmony machine. It breathes and wheezes to gather potentiality consonant sound waves of heterogeneous frequencies to produce a unique musicality of multiplicative resonance. No reason is given for the harmonium in the workings of the film’s plot. Another accident without any explanation, like the SUV crash, but this time it is an accidental harmony-machine. The SUV accident is a disorganising eruption of excess force, while the accidental harmony-machine is a synthesising organisation of force. One produces abolition, while the other produces a multiplicative affirmation. These are two tendencies that follow two different relations to the heterogeneous materialism of contingency. Punch-Drunk Love captures the contingency at the heart of post-romance romance. Instead of the layers of expectation habituated into institutional engagements of two subjects meeting, there is the accident of the event of love within which various parties are arrayed with various affects and desires. I shall follow Alain Badiou’s definition of the event of love, but only to the point where I shall shift the perspective from love to romance. Badiou defines love by initially offering a series of negative definitions. Firstly, love is not a fusional concept, the ‘two’ that is ‘one’. That is because, as Badiou writes, “an ecstatic One can only be supposed beyond the Two as a suppression of the multiple” (“What Is Love?” 38). Secondly, nor is love the “prostration of the Same on the alter of the Other.” Badiou argues that it is not an experience of the Other, but an “experience of the world [i.e. multiple], or of the situation, under the post-evental condition that there were Two” (“What Is Love?” 39). Lastly, the rejection of the ‘superstructural’ or illusory conception of love, that is, to the base of desire and sexual jealously (Badiou, “What Is Love?” 39). For Badiou love is the production of truth. The truth is that the Two, and not only the One, are at work in the situation. However, from the perspective of romance, there is no post-evental truth procedure for love as such. In Deleuze’s terminology, from the perspective of post-romance the Two serves an important role as the ‘quasi-cause’ of love (The Logic of Sense 33), or for Badiou it is the “noemenal possibility [virtualite]” (“What Is Love?” 51). The event of the Two, and, therefore, of love, is immanent to itself. However, this does not capture the romantic functioning of love swept up in the quasi-cause of the Two. Romance is the differential repetition of the event of love to-come and thus the repetition of the intrinsic irreducible wonder at the heart of the event. The wonder at love’s heart is the excess of potentiality, the excitement, the multiplicity, the stultifying surprise. To resuscitate the functioning of love is to disagree with Badiou’s axiom that there is an absolute disjunction between the (nominalist) Two. The Two do actually share a common dimension and that is the radical contingency at the heart of love. Love is not as a teleological destiny of the eternal quasi-cause, but the fantastic impossibility of its contingent evental site. From Badiou’s line of argument, romance is precisely the passage of this “aleatory enquiry” (“What is Love?” 45), of “the world from the point of view of the Two, and not an enquiry of each term of the Two about the other” (49). Romance is the insinuation of desire into this dynamic of enquiry. Therefore, the functioning of romance is to produce a virtual architecture of wonder hewn from seeming impossibility of contingency. It is not the contingency in itself that is impossible (the ‘chaosmos’ is a manifold of wonderless-contingency), but that contingency might be repeated as part of a material practice that produces love as an effect of differentiating wonder. Or, again, not that the encounter of love has happened, but that precisely it might happen again and again. Romance is the material and embodied practice of producing wonder. The materiality of romance needs to be properly outlined and to do this I turn to another of Badiou’s texts and the film itself. To explicate the materialism of romance is to begin outlining the problematic of romance where the material force of Lena and Barry’s harmony resonates in the virtuosic co-production of new potentialities. The practice of romance is evidenced in the scene where Lena and Barry are in Hawaii and Lena is speaking to Barry’s sister while Barry is watching her. A sense of wonder is produced not in the other person but of the world as multiplicity produced free from the burden of Barry’s sister, hence altering the material conditions of the differential repetition of contingency. The materialism in effect here is, to borrow from Michel Foucault, an ‘incorporeal materialism’ (169), and pertains to the virtual evental dimension of love. In his Handbook of Inaesthetics, Badiou sets up dance and theatre as metaphors for thought. “The essence of dance,” writes Badiou, “is virtual, rather than actual movement” (Handbook of Inaesthetics 61), while theatre is an “assemblage” (72) which in part is “the circulation of desire between the sexes” (71). If romance is the deliberate care for the event of love and its (im)possible contingency, then the dance of love requires the theatre of romance. To include music with dance is to malign Badiou’s conception of dance by polluting it with some elements of what he calls ‘theatre’. To return to the Hawaii scene, Barry is arrayed as an example of what Badiou calls the ‘public’ of theatre because he is watching Lena lie to his sister about his whereabouts, and therefore completes the ‘idea’ of theatre-romance as a constituent element (Badiou, Handbook of Inaesthetics 74). There is an incorporeal (virtual) movement here of pure love in the theatre of romance that repotentialises the conditions of the event of love by producing a repeated and yet different contingency of the world. Wonder triggered by a lie manifest of a truth to-come. According to Badiou, the history of dance is “governed by the perpetual renewal of the relation between vertigo and exactitude. What will remain virtual, what will be actualized, and precisely how is the restraint going to free the infinite?” (Handbook of Inaesthetics 70). Importantly, Badiou suggests that theatrical production “is often the reasoned trial of chances” (Handbook of Inaesthetics 74). Another way to think the materiality of romance is as the event of love, but without Badiou’s necessary declaration of love (“What Is Love?” 45). Even though the ‘truth’ of the Two acts as quasi-cause, love as such remains a pure (‘incorporeal’) Virtuality. As a process, there is no “absolute disappearance or eclipse” that belongs to the love-encounter (“What Is Love?” 45), thus instead producing a rhythmic or, better, melodic heterogeneous tension between the love-dance and romance-theatre. The rhythm-melody of the virtual-actual cascade is distributed around aleatory contingencies as the event of love is differentially repeated and is therefore continually repotentialised and exhausted at the same time. A careful or graceful balance needs to be found between potentiality and exhaustion. The film contains many examples of this (re)potentialising tension, including when Lena achieves the wonder of the ‘encounter’ by orchestrating a meeting. Similarly, Barry feigns a ‘business trip’ to Hawaii to meet up with Lena. This is proceeded by the increased urgency of Barry’s manipulation of the frequent flyer miles reward to meet with up with Lena. The tension is affective – both anxious and exciting – and belongs to the lived duration of contingency. In the same way as an actual material dance floor (or ‘theatre’ here) is repeated across multiple incorporeal dimensions of music’s virtuality through the repotentialisation of the dancer’s body, the multiple dimensions of love are repeated across the virtuality of the lovers’ actions through the repotentialisation of the conditions of the event of love. Punch-Drunk Love frames this problematic of romance by way of a second movement that follows the trajectory of the main character Barry. Barry is a depressive with an affect regulation problem. He flies into a rage whenever a childhood incident is mentioned and becomes anxious or ‘scared’ (as one sister described him) when in proximity to Lena. He tries to escape from the oppressive intimacy of his family. He plays with ‘identity’ in a childlike manner by dressing up as a businessman and wearing the blue suit. His small business is organised around selling plungers used to unblock toilets to produce flow. Indeed, Barry is defined by the blockages and flows of desire. His seven-sister over-Oedipalised familial unit continually operates as an apparatus of capture, a phone-sex pervert scam seeks to overcode desire in libidinal economy that becomes exploited in circuits of axiomatised shame (like an online dating site?), and a consumer rewards program that offers the dream of a frequent-flyer million-miles (line of) flight out of it all. ‘Oedipal’ in the expanded sense Deleuze and Guattari give the term as a “displaced or internalised limit where desire lets itself be caught. The Oedipal triangle is the personal and private territoriality that corresponds to all of capitalism’s efforts at social reterritorialisation” (266). Barry says he wants to ‘diversify’ his business, which is not the same thing as ‘expanding’ or developing an already established commercial interest. He does not have a clear idea of what domain or type of business he wants to enter into when diversifying. When he speaks to business contacts or service personnel on the phone he attempts to connect with them on a level of intimacy that is uncomfortably inappropriate for impersonal phone conversations. The inappropriate intimacy comes back to haunt him, of course, when a low-level crook attempts to extort money from him after Barry calls a phone sex line. The romance between Lena and Barry develops through a series of accident-contingencies that to a certain extent ‘unblocks’ Barry and allows him to connect with Lena (who also changes). Apparent contingencies that are not actually contingencies need to be explained as such (‘dropping car off’, ‘beat up bathrooms’, ‘no actual business in Hawaii’, ‘phone sex line’, etc.). Upon their first proper conversation a forklift in Barry’s business crashes into boxes. Barry calls the phone sex line randomly and this leads to the severe car crash towards the end of the film. The interference of Barry’s sisters occurs in an apparently random unexpected manner – either directly or indirectly through the retelling of the ‘gayboy’ story. Lastly, the climatic meeting in Hawaii where the two soon-to-be-lovers are framed by silhouette, their bodies meet not in an embrace but a collision. They emerge as if emitted from the throngs of the passing crowd. Barry has his hand extended as if they were going to shake and there is an audible grunt when their bodies collide in an embrace. To love is to endure the violence of a creative temporality, such as the production of harmony from heterogeneity. As Badiou argues, love cannot be a fusional relation between the two to make the one, nor can it be the relation of the Same to the Other, this is because the differential repetition of the conditions of love through the material practice of romance already effaces such distinctions. This is the crux of the matter: The maximum violence in the plot of Punch-Drunk Love is not born by Lena, even though she ends up in hospital, but by Barry. (Is this merely a masculinist reading of traditional male on male violence? Maybe, and perhaps why rsvp.com.au woman read it different to me.) What I am trying to get at is the positive or creative violence of the two movements within the plot – of the romance and of Barry’s depressive social incompetence – intersect in such a way to force Barry to renew himself as himself. Barry’s explosive fury belongs to the paradox of trying to ‘mind his own business’ while at the same time ‘diversifying’. The moments of violence directed against the world and the ‘glass enclosures’ of his subjectivity are transversal actualisations of the violence of love (on function of ‘glass’ in the film see King). (This raises the question, perhaps irrelevant, regarding the scale of Badiou’s conception of truth-events. After Foucault and Deleuze, why isn’t ‘life’ itself a ‘truth’ event (for Badiou’s position see Briefings on Existence 66-68)? For example, are not the singularities of Barry’s life also the singularities of the event of love? Is the post-evental ‘decision’ supposed to always axiomatically subtract the singular truth-supplement from the stream of singularities of life? Why…?) The violence of love is given literal expression in the film in the ‘pillow talk’ dialogue between Barry and Lena: Barry: I’m sorry, I forgot to shave. Lena: Your face is so adorable. Your skin and your cheek… I want to bite it. I want to bite on your cheek and chew on it, you’re so fucking cute. Barry: I’m looking at your face and I just wanna smash it. I just wanna fucking smash it with a sledgehammer and squeeze you, you’re so pretty… Lena: I wanna chew your face off and scoop out your eyes. I wanna eat them and chew them and suck on them… Barry: [nodding] Ok…yes, that’s funny… Lena: Yeah… Barry: [still nodding] This’s nice. What dismayed or perhaps intrigued Baudrillard about Crash was its mixing of bodies and technologies in a kind of violent eroticism where “everything becomes a hole to offer itself to the discharge reflex” (112). On the surface this exchange between Barry and Lena is apparently an example of such violent eroticism. For Baudrillard the accident is a product of the violence of technology in the logistics of bodies and signs which intervene in relations in such a way to render perversity impossible (as a threshold structuration of the Symbolic) because ‘everything’ becomes perverse. However, writer and director of Punch-Drunk Love, Paul Anderson, produces a sense of the wondrous (‘Punch-Drunk’) violence that is at the heart of love. This is not because of the actual violence of individual characters; in the film this only serves as a canvas of action to illustrate the intrinsic violence of contingency. Lena and Barry’s ‘pillow talk’ not so much as a dance but a case of the necessary theatre capturing the violence and restraint of love’s virtual dance. ‘Violence’ (in the sense it is used above) also describes the harmonic marshalling of the heterogeneous materiality of sound affected by the harmonium. The ‘violence’ of the harmonium is decisively expressed through the coalescence of the diegetic and nondiegetic soundtracks at the end of the film when Barry plays the harmonium concurrently with Jon Brion’s score for the film. King notes, the “diegetic and nondiegetic music playing together is a moment of cinematic harmony; Barry, Lena, and the harmonium are now in sync” (par. 19). The notes of music connect different diegetic and nondiegetic series which pivot around new possibilities. As Deleuze writes about the notes played at a concert, they are “pure Virtualities that are actualized in the origins [of playing], but also pure Possibilities that are attained in vibrations or flux [of sound]” (The Fold 91). Following Deleuze further (The Fold 146-157), the horizontal melodic movement of romance forms a diagonal or transversal line with the differentially repeated ‘harmonic’ higher unity of love. The unity is literally ‘higher’ to the extent it escapes the diegetic confines of the film itself. For Deleuze “harmonic unity is not that of infinity, but that which allows the existent to be thought of as deriving from infinity” (The Fold 147, ital. added). While Barry is playing the harmonium in this scene Lena announces, “So here we go.” These are the final words of the film. In Badiou’s philosophy this is a declaration of the truth of love. Like the ‘higher’ non/diegetic harmony of the harmonium, the truth of love “composes, compounds itself to infinity. It is thus never presented integrally. All knowledge [of romance] relative to this truth [of the Two, as quasi-cause] thus disposes itself as an anticipation” (“What is Love?” 49). Romance is therefore lived as a vertiginous state of anticipation of love’s harmony. The materiality of romance does not simply consist of two people coming together and falling in love. The ‘fall’ functions as a fatalistic myth used to inscribe bodies within the eschatological libidinal economies of ‘romantic comedies’. To anneal Baudrillard’s lament, perversity obviously still has a positive Symbolic function on the internet, especially online dating sites where anticipation can be modulated through the probabilistic manipulation of signs. In post-romance, the ‘encounter’ of love necessarily remains, but it is the contingency of this encounter that matters. The main characters in Punch-Drunk Love are continually arrayed through the contingencies of love. I have linked this to Badiou’s notion of the event of love, but have focused on what I have called the materiality of romance. The materiality of romance requires more than a ‘fall’ induced by a probabilistic encounter, and yet it is not the declaration of a truth. The post-evental truth procedure of love is impossible in post-romance romance because there is no ‘after’ or ‘supplement’ to an event of love; there is only the continual rhythm of romance and anticipation of the impossible. It is not a coincidence that the Snow Patrol lyrics that serve above as an epigraph resonate with Deleuze’s comment that a change in the situation of Leibnizian monads has occurred “between the former model, the closed chapel with imperceptible openings… [to] the new model invoked by Tony Smith [of] the sealed car speeding down the dark highway” (The Fold 157). Post-Crash post-romance romance unfolds like the driving-monad in an aleatory pursuit of accidents. That is, to care for the event of love is not to announce the truth of the Two, but to pursue the differential repetition of the conditions of love’s (im)possible contingency. This exquisite and beautiful care is required for the contingency of love to be maintained. Hence, the post-romance problematic of romance thus posited as the material practice of repeating the wonder at the heart of love. References Badiou, Alain. Briefings on Existence: A Short Treatise on Transitory Ontology. Trans. Norman Madrasz. Albany, New York: State U of New York P, 2006. ———. Handbook of Inaesthetics. Trans. Alberto Toscano. Stanford, Calif.: Stanford UP, 2005. ———. “What Is Love?” Umbr(a) 1 (1996): 37-53. Baudrillard, Jean. Simulacra and Simulation. Ann Arbor: U of Michigan P, 1994. Crawford, Kate. Adult Themes: Rewriting the Rules of Adulthood. Sydney: Macmillan, 2006. Deleuze, Gilles. The Fold: Leibniz and the Baroque. Minneapolis: U of Minnesota P, 1993. ———. The Logic of Sense. Trans. Mark Laster and Charles Stivale. European Perspectives. Ed. Constantin V. Boundas. New York: Columbia UP, 1990. Deleuze, Gilles, and Félix Guattari. Anti-Oedipus: Capitalism and Schizophrenia. Minneapolis: U of Minnesota P, 1983. Foucault, Michel. “Theatricum Philosophicum.” Language, Counter-Memory, Practice: Selected Essays and Interviews. Ed. D. F. Bouchard. New York: Cornell UP, 1977. 165-96. King, Cubie. “Punch Drunk Love: The Budding of an Auteur.” Senses of Cinema 35 (2005). Citation reference for this article MLA Style Fuller, Glen. "Punch-Drunk Love: A Post-Romance Romance." M/C Journal 10.3 (2007). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0706/03-fuller.php>. APA Style Fuller, G. (Jun. 2007) "Punch-Drunk Love: A Post-Romance Romance," M/C Journal, 10(3). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0706/03-fuller.php>.