Dissertations / Theses on the topic 'Embarrassment'
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1
Sharkey, William Francis. "Intentional embarrassment : goals, tactics, responses and consequences /." The Ohio State University, 1990. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487681788251909.
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Svensson, Jessica. "Pinsamheten att känna för dig : Den prosociala rollen(erna) av empatisk förlägenhet och dess neurala grund." Thesis, Högskolan i Skövde, Institutionen för biovetenskap, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-20496.
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Empathic embarrassment is an emotional state that belongs to the self-conscious category of emotions. It is an uncomfortable condition where someone feels embarrassed over another person’s mishap or violation of social norms. It is prosocial in that one is motivated to help a person who expresses embarrassment. To experience it, one needs to be able to imagine how the other person is feeling and how one would feel if the situation happened to oneself. One is likelier to feel empathic embarrassment if one likes the person who is experiencing the mishap or if one has experienced the mishap oneself. This thesis investigates whether empathic embarrassment is a prosocial emotion and what neural basis empathic embarrassment has. The results show that empathic embarrassment is perceived as a prosocial emotion, while the areas that are the most involved are the anterior cingulate cortex, anterior insula, and medial prefrontal cortex.
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Boyles, Helen Margaret. "Wordsworth, Wesley, Hazlitt, and the embarrassment of enthusiasm." Thesis, Open University, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.579803.
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This thesis addresses an area which has been neglected within the predominantly secular emphasis of post nineteenth-century Romantic scholarship: the impact of religious revivalism on literary Romanticism. It argues that the affective culture of Methodist evangelism actually anticipated literary Romanticism in its commitment to a religion and a language 'of the heart' . My study considers the stylistic and ideological affinity between some Methodist and 'Romantic' writing from the eighteenth to the early nineteenth- century, with specific reference to the culture of 'enthusiasm'. I explain how enthusiasm is identified with both religious and creative inspiration, but consider the problematic implications of this association. The problem is centred in enthusiasm's historical identification with religious fanaticism, and thus with subversive challenge and excess. My thesis discusses the acute embarrassment which this association generated for the Wesleyan Methodist leadership, and for some prominent Romantic writers. I consider how this embarrassment was manifested, within a literary context, in strenuous efforts to distinguish a respectable, genuine inspiration from its dangerous or spurious equivalent. I argue that the ambivalent feelings aroused by religious enthusiasm reflect a persistent discomfort with its plebeian and feminine associations. My study explores the various stylistic strategies employed by John and Charles Wesley, William Wordsworth and William Hazlitt, to distance themselves from vulgar and insincere religious zeal while remaining committed to the affective precepts which inspired their work and writing. This involves examining affinities in the literary theory and practice of John Wesley and Wordsworth, and Hazlitt's implicit distinction between 'gusto' and enthusiasm. I provide an analytical balance between the production and reception of key texts, including Wordsworth's Lyrical Ballads and The Excursion. Close stylistic analysis demonstrates how the writers' language reveals contradictory allegiances to rational precepts and the ardent impulses of a 'religious' inspiration.
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Ziegler, Alexander H. "CONSUMER EMBARRASSMENT – A META-ANALYTIC REVIEW AND EXPERIMENTAL EXAMINATION." UKnowledge, 2019. https://uknowledge.uky.edu/marketing_etds/9.
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This dissertation consists of two essays that discuss the influence of embarrassment on consumers. In the first essay, I examine consumers’ coping responses to embarrassment in a meta-analytic review. In essay two, I utilize an experimental approach to investigate the impact of embarrassing encounters on unrelated consumers who merely observe the situation.
In the first essay, the meta-analysis is guided by findings in the literature that demonstrate embarrassment can both promote and detract from consumer well-being. However, despite being investigated for decades, little is known about how consumers cope with embarrassing situations, and when and why consumers respond in positive and negative ways. The meta-analysis draws on the transactional framework of appraisals and coping to analyze the extant literature, construing positive responses as problem-focused coping, and negative responses as emotion-focused coping. I examine both situational and trait factor moderators to explain variance in these divergent outcomes and to resolve competing findings. A meta-analysis of 93 independent samples (N = 24,051) revealed that embarrassment leads to both problem-focused coping (r = 0.21), which can promote consumer well-being, and emotion-focused coping (r = 0.23), which can detract from consumer well-being. The relationship between embarrassment and emotion-focused coping was particularly strong in emotionally intense situations that were out of a transgressor’s control, for female consumers, and for consumers with an individualist orientation. The relationship between embarrassment and problem-focused coping was particularly strong in emotionally intense situations for male and young consumers.
The second essay investigates the influence of embarrassing situations on neutral observers of the situation. The extant literature suggests that a consumer who commits a social transgression will experience embarrassment if real or imagined others are present to witness the transgression. However, the parallel embarrassment experienced, in turn, by those observers lacks a theoretical account, since observers have committed no transgression and are not the subject of appraisal by others. I label this phenomenon observer embarrassment, and introduce perspective taking as the underlying process that leads to observer embarrassment. Across six studies, I use physiological, behavioral, and self-report measures to validate the presence of observer embarrassment, as well as the underlying perspective-taking mechanism. Specifically, the results demonstrate that observers are more likely to experience embarrassment when they imagine themselves as the transgressor (versus experience empathy for the transgressor), something more likely to occur when the observer and actor share a common identity. Thus, observer embarrassment is not an empathetic response to witnessing a social transgression, but rather an experience parallel to personal embarrassment of others.
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Sararueangpong, Pasit. "How embarrassment and superstitiousness affect consumers' superstitious purchase decision?" Thesis, Queensland University of Technology, 2022. https://eprints.qut.edu.au/227460/1/Pasit_Sararueangpong_Thesis.pdf.
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As an irrational belief, yet common, superstitious beliefs have played a role in consumer behaviours across different cultures. Some consumers embrace them, while some consider them embarrassing. This thesis investigated how embarrassment can demotivate consumers from purchasing a product with superstitious meaning. Although a decision appears to be a quick decision, it is influenced by multiple factors.
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Good, Ashley Clark. "Violent waters." Ohio : Ohio University, 2009. http://www.ohiolink.edu/etd/view.cgi?ohiou1244214338.
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Jones, Gwyneth Siobhan. "Expose yourself to art : towards a critical epistemology of embarrassment." Thesis, Goldsmiths College (University of London), 2013. http://research.gold.ac.uk/9693/.
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This thesis investigates the negative affect of ‘spectatorial embarrassment’, a feeling of exposure and discomfort sometimes experienced when looking at art. Two particular characteristics of embarrassment figure in the methodology and the outcome of this enquiry; firstly that embarrassment is marginal, of little orthodox value, and secondly, it is a personal experience of aversive self-consciousness. The experiential nature of embarrassment has been adopted throughout as a methodology and the embarrassments analysed are, for the most part, my own and based on ‘true’ experience. Precedent for this is drawn from ‘anecdotal theory’, which uses event and occasion in the origination of a counter-theory that values minor narratives of personal experience in place of the generalising and abstract tendencies of theory-proper. The context is a series of encounters with artworks by Gilbert & George, Jemima Stehli, Franko B, Adrian Howells, and Sarah Lucas. They are connected by their contemporaneity, their ‘British-ness’, and that they allow the spectator no comfortable position to look from. This enquiry engages with theories of ‘the gaze’ (as both aesthetic disinterest and a dubious sign of cultural competence) and the challenge to aesthetic disinterest made by ‘transgressive art’ which may provoke a more engaged, even embodied response. Each encounter sparks consideration of differing causes and outcomes of embarrassment that resonate beyond art to broader sociocultural territories particularly in terms of gender and class. The approach taken is inherently interdisciplinary, situated within the affective turn, and engaging with feminist and queer discourses. Moments of embarrassment as ‘thinking-feeling’ are finally configured as a critical epistemology, or a ‘body of knowledge’ offering the opportunity to value the singular truth of embarrassment as an embodied criticality that is critical of coercive patterns of social ‘okayness’ and belonging.
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Bennett, Andrea Rochelle. "The Embarrassment Paradox: Encouraging Compensatory Consumption in Contexts of Immoral Inaction." Thesis, University of North Texas, 2020. https://digital.library.unt.edu/ark:/67531/metadc1707317/.
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This research introduces the unique context of immoral inaction—situations in which consumers have the opportunity to engage in virtuous behaviors but opt against doing so. Through five studies I demonstrate that in such contexts, embarrassment—a negatively valenced self-conscious moral emotion evoked by the perception that one's behavior is worthy of judgment by others—interacts with the use of approach-motivated coping strategies to lead consumers to engage in prosocial compensatory behaviors. Though extant literature suggests that marketers seeking to evoke prosocial behaviors should employ communications and promotions framed to elicit consumers' guilt, such studies are based in contexts whereby individuals feel guilty and/or embarrassed because of something they have done, not for something they did not do. This research suggests that that the condition of immoral inaction serves to evoke a contrasting psychological mechanism that reverses these findings, making embarrassment a more effective driver of desired outcomes when marketers seek to promote overcoming past inactions. These findings are discussed in light of their implications for research and application.
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Lee, Sammy. "Self-reported embarrassment between Chinese, Chinese American, and Caucasian American college students." Diss., The University of Arizona, 1993. http://hdl.handle.net/10150/186552.
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One purpose of this study was to determine if there were any differences in embarrassment between Chinese, Chinese American, and Caucasian American college students. A related purpose was to determine if there were any behavioral characteristics associated with embarrassment among the three groups. A total of 137 college students were given the Embarrassment Questionnaire (Modigliani, 1966) and the revised California Psychological Inventory (CPI; Gough, 1987). Three hypotheses were tested. The first: that there was no significant difference on the embarrassment questionnaire mean score between the three groups. The second: that there was no commonality in the kinds of embarrassing situations experienced by the three groups. The third: that there was no significant difference between the three groups in behavioral characteristics as measured by the CPI. The first hypothesis was tested using ANOVA. The three groups' mean scores on the embarrassment questionnaire were significantly different at the.05 level. The Chinese Americans were the least embarrassable. The Chinese were in the middle and the Caucasian Americans were the most embarrassable. This result may be related to how open or guarded the subjects were in responding to the questionnaire. The second hypothesis was tested using factor analysis. Because of the small sub-samples and the resulting factors accounting for 11% of the variance, it was concluded that there was no commonality in the kinds of embarrassing situations experienced by the three groups. With the third hypothesis ANOVA was used to test the significance of the differences between the three groups on the twenty scales of the revised CPI. The results suggest that the variance among the three groups was due to factors other than ethnicity.
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Draghi-Lorenz, Riccardo. "Young infants are capable of 'non-basic' emotions." Thesis, University of Portsmouth, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.369421.
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According to most developmental psychologists 'non-basic' emotions such as jealousy, pride, empathic concern and guilt do not emerge before the second year of life, despite limited evidence for this proposition. Critical examination of the major theories of emotional development reveals (i) that this belief stems from the assumption that young infants are incapable of interpersonal awareness, and (ii) that this incapacity is invariably explained in terms of lack of representational skills. Three studies are presented investigating the possibility that, in fact, young infants are capable of these emotions. The first is a study of 37 adults' perceptions of an expression resembling adult expressions of shyness and embarrassment which is displayed in infants as young as two or three months during positive interactions (Reddy, 2000). The second is an experimental study of jealousy of the mother's loving attention in 24 five-months old infants. The third is a longitudinal study of 6 infants through their first year of life employing a bottom-up methodology to explore a wide range of 'non-basic' emotions, their developmental course, and the determinants of this course. On the whole, results from these studies suggest that: (i) infants are indeed capable of a large number and possibly all 'non-basic' emotion, (ii) the age of first emergence and the frequency of later occurrence of these emotions can vary widely across infants, and (iii) their development is context-related rather than age-related. These results are explained by calling upon relational approaches that do not set a cut-off age for the emergence of early interpersonal awareness.
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Bakken, April D. "Active duty female military's experience of fear, embarrassment, and distress during pelvic examinations." Thesis, Monterey, California. Naval Postgraduate School, 2011. http://hdl.handle.net/10945/5823.
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Approved for public release; distribution is unlimited.Previous research indicates that among civilians and female veterans, a history of sexual violence is associated with negative experiences with gynecological care. We attempt to extend these findings to active duty female U.S. military officers. We hypothesize that in this population (1) sexual violence history status predicts emotional reactions to the pelvic examination; (2) that this relationship is mediated by military rank; and (3) recollections of the first pelvic examination are correlated with reactions to the most recent pelvic examination. Sixty participants completed an online survey, consisting of six questionnaires, tapping attitudes and reactions to gynecological care, history of trauma, recommendations, and demographic information. There is insufficient statistical evidence to support either a relationship between sexual violence history and reaction to the most recent pelvic examination, or that rank mediates this potential relationship. However, there is strong evidence that the first pelvic examination experience was positively correlated with the most recent pelvic examination experience. Participants, regardless of sexual violence status, reported stronger reactions to the first pelvic examination than to the most recent examination. The results are not consistent with previous work for several possible reasons including the definition of sexual violence, the role of Post-Traumatic Stress Disorder and homogeneity of the sample.
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Purshouse, Luke James. "Two case studies in the nature and rationality of emotions : embarrassment and jealousy." Thesis, University of Cambridge, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.621016.
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Black, Andrew D. "A 'Vast Practical Embarrassment': John W. Nevin, the Mercersburg Theology, and the Church Question." University of Dayton / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=dayton1366910985.
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Lea, Rachel Vanessa. "The performance of control and the control of performance : towards a social anthropology of defecation." Thesis, Brunel University, 2001. http://bura.brunel.ac.uk/handle/2438/6376.
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Defecation has remained overlooked within anthropology and sociology, despite recent focus on the body. The thesis suggests that this is related to its construction as something hidden in the last few hundred years of modern Western society. It is physically and mentally dismissed as personal and biological rather than social or cultural. The few references that exist enable one to argue that it always has significance as a repetitive daily activity needing careful social management and which is crucial to the definition of personhood. Its praxis reveals much about social values concerning differentiation by age, sex, gender and generation. Freud, Elias, Bakhtin and Douglas have influenced its image but do not adequately explain it. Phenomenological theories of embodiment and ideas of cultural performance are shown to be more useful in demonstrating that defecation is a lived cultural experience. The focus is on contemporary Britain, studied through participant observation and day-to-day participation, using material from conversations, anecdotes, observations, experiences, media reports, novels, and films encountered during the period of research. The main themes that emerge are privacy, hiddenness, embarrassment and concern but also that it is welcomed as physical release, and as offering valued periods of time-out and solitude. It is also a symbol of both all that is low and all that is deep. These contradictions are analysed through the two axes of control/loss of control and release/containment. It is argued against recent medical anthropological and sociological studies of incontinence that it cannot be assumed that the opposite of incontinence is continence and containment. The issue of control is paramount, rather than the issue of containment in itself.
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Winrow, L. "The construction of gender through embarrassment, shame and guilt in the poetry of Selima Hill." Thesis, University of Salford, 2013. http://usir.salford.ac.uk/31163/.
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This thesis combines close poetry readings and theoretical material in an inquiry into the construction of gender through embarrassment, shame and guilt in the work of British poet Selima Hill. The introduction establishes the theoretical framework for the thesis which is informed by Judith Butler’s argument in Gender Trouble regarding the performativity of gender. It is asserted that gender is constructed under the shaping influence of embarrassment, shame and guilt within intimate relationships, and underpinned by physical and emotional (silent) violence. The main body of the thesis is divided into four chapters: Chapter One looks at Hill’s negotiation of parental roles within the family, the ‘silent violence’ inherent in intimate relationships and locates childhood as a time of malleability in relation to gender (reflected in the recurring image of the burnt baby as an embodiment of shame and guilt). Chapter Two deals with heterosexual relationships and the operation of desire and violence within Hill’s poetic landscapes; her female characters are depicted in a way that seeks to undermine the structures and conventions of representing female desire. Chapter Three covers the function of cultural institutions such as hospitals and the Church; in Hill’s work they become symbols of a controlling patriarchal society serving to produce, shape and perpetuate gender roles through evoking embarrassment, shame and guilt. In the final chapter, the theoretical framework is mapped onto the work of American poet Sharon Olds and British innovative poet, Geraldine Monk. This offers a fresh perspective on these writers whose work illuminates the themes raised in previous chapters and demonstrates the viability of the theoretical framework. The argument of this thesis culminates in considering the frequently overlooked positive effects of embarrassment in relation to gender formation, with a potentially cathartic and transformative influence on the reader.
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Noguchi, Ryoichi John Paul. "Cultural Factors in the Dysregulation of Shame and Embarrassment: Emotions in Social Anxiety and Taijin Kyofusho." Diss., Virginia Tech, 2011. http://hdl.handle.net/10919/77048.
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The present study examined the role of emotion regulation (ER) in individuals who endorsed social anxiety symptoms found in taijin kyofusho (TKS) and social anxiety disorder (SAD) in a young adult sample. More specifically, the study sought to examine the role of self-conscious emotions of shame and embarrassment with respect to TKS and SAD. Participants were administered a series of questionnaires during the first phase of the study and, during the second phase, a diagnostic clinical interview and additional questionnaires were administered along with an experimental social evaluative task and recording of electrical cardiac impulses. Descriptively, social anxiety symptoms were expected to be associated with less adaptive ER strategies. Additionally, differences between individuals who endorsed TKS and SAD symptoms were expected such that TKS would be associated more so with shame and SAD with embarrassment. It was hypothesized that ER would mediate the relationship between embarrassment and shame and their hypothesized anxiety counterparts (SAD or TKS). Findings revealed an association between shame and TKS, and embarrassment and SAD. However, less adaptive ER strategies were not related to social anxiety symptoms and ER did not mediate the relationship between self-conscious emotions and social anxiety. The present findings suggest that shame and embarrassment can play a role in the clinical manifestations of SAD and TKS. Implications regarding the role of these emotions and ER were examined.Ph. D.
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Winter-Messiers, Mary Ann. "Embarrassment, Theory of Mind, and Emotion Regulation in Adolescents' with Asperger's Syndrome and High Functioning Autism." Thesis, University of Oregon, 2014. http://hdl.handle.net/1794/17876.
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The purpose of the present study was to increase our understanding of the relations among embarrassment, Theory of Mind (ToM), and emotion dysregulation in adolescents with Asperger's Syndrome and High Functioning Autism (AS/HFA), topics that have not previously been the foci of research in this population. The research sample consisted of 42 participants, split equally between adolescents with AS/HFA and typically developing (TD) adolescents. Participants with AS/HFA were matched with TD participants for chronological age and gender. Parents of all participants, typically mothers, were also required to complete measures.
Participants were presented with vignettes of embarrassing or anger inducing scenarios, following which they were asked to provide ratings indicating the degree to which they would be embarrassed or angry in the protagonists' positions. Next they were asked to justify those ratings. Results indicated that the AS/HFA group experienced greater difficulty than the TD group with measures requiring ToM abilities. This was particularly true of embarrassment/social faux pas situations. In contrast, both groups performed similarly on measures involving anger-inducing situations that require less ToM. The significant difficulty of the AS/HFA group in understanding ToM in embarrassment measures was corroborated by their poor performance on an independent ToM measure. In addition to having significant difficulty in understanding embarrassment, the AS/HFA group was significantly less able than the TD group to recount personally embarrassing experiences.
Regarding emotion regulation, participants with AS/HFA were significantly less able than their TD peers to regulate their emotions through reappraisal. Similarly, parents of the AS/HFA participants reported a significantly higher level of emotion dysregulation in their children than did the parents of the TD participants. Further, participants with AS/HFA had a significantly higher utilization frequency of negative strategies than their TD peers when embarrassed, which aligned with parent report. Negative strategies included internal, verbal, and physical self-injurious behaviors, as well as destructive interpersonal behaviors, e.g., falsely accusing, yelling at, or hitting others. These findings emphasize the critical and potentially harmful impact of embarrassing experiences in the daily lives of adolescents with AS/HFA.
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Good, Ashley Clark. "Violent Eaters." Ohio University / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1244214338.
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Wang, Hong. "Help seeking tendency in situation of threat to self-esteem and face-losing /." Hong Kong : University of Hong Kong, 2002. http://sunzi.lib.hku.hk/hkuto/record.jsp?B2470927x.
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Barger, Katie, Blair Abelson Reece, Twanda Wadlington, Sherry Freeman, Deborah T. Pfortmiller, and Karen E. Schetzina. "Video Addressing Barriers Related to Embarrassment, Convenience, and Social Support Increases Reported Likelihood of Breastfeeding among Pregnant Women in Appalachia." Digital Commons @ East Tennessee State University, 2010. https://dc.etsu.edu/etsu-works/5056.
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Purpose
While rates of breastfeeding have been increasing in the United States in recent decades, disparities exist among certain populations, including residents of the rural Southeast. Mothers’ perceptions of embarrassment, convenience, and social support related to breastfeeding may affect whether they choose to breastfeed and for how long. This study evaluated the effectiveness of a video intervention in improving perceptions of breastfeeding among pregnant women presenting for a prenatal clinic visit in rural Appalachia. Its effectiveness in increasing reported likelihood of breastfeeding was also assessed.
Methods
A multidisciplinary course team established a partnership with an OB/GYN clinic that serves a high volume of pregnant women. A 15 minute video addressing issues of embarrassment, convenience and social support related to breastfeeding was shown in the clinic waiting room. The video, Breastfeeding: Another Way of Saying I Love You, had been previously developed and evaluated by the Mississippi Department of Health. Pregnant women visiting the clinic during 8 days in 2009 were invited to complete an anonymous written survey immediately before and after viewing the video. The survey included items on demographics, perceptions of breastfeeding, and intention to breastfeed. Descriptive statistics were calculated. The proportion of women reporting improved perceptions of breastfeeding was compared between subgroups using chi-square testing. Mean breastfeeding perception scores were compared between subgroups and changes in women’s intention to breastfeed were evaluated.
Results
Before watching the video, of the 77 participants, 38.9% reported previously breastfeeding a child, 51.3% planned to breastfeed, and 25% were undecided. Consistent with demographics of the region, participants were predominantly white (91%). Twenty-six percent were teenagers and 71.5% reported having a high school education or less. After viewing the video, perceptions of embarrassment, convenience, and social support related to breastfeeding improved in a range of 39-44.2%, 37-40%, and 33.3-63% of women, respectively. Mothers who watched the video with a supportive other were more likely to report improved perceptions of embarrassment than mothers who watched the video alone (t=3.577, df=73, p=.001). Of the mothers who reported being undecided about breastfeeding prior to watching the video, 57.9% reported being more likely to breastfeed after watching the video (chi2=10.22, df=2, p=0.006).
Conclusion
The findings suggest this time-efficient video intervention was an effective means of improving perceptions of breastfeeding during the prenatal period among a sample of rural Appalachian women. Results indicate that its efficacy is significantly improved if pregnant women view it with a supportive other, and it is most useful in increasing likelihood of breastfeeding in women who are undecided about how they will feed their child.
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Qader, Muhammad Zeeshan. "The role of globalization, embarrassment, self-brand connection on attitude towards sex appeal in advertising : the case of Muslim women." Thesis, Aix-Marseille, 2014. http://www.theses.fr/2014AIXM1037.
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Cette thèse propose des réponses aux questions qui font l'objet des préoccupation et des intérêts des gestionnaires de marques occidentales mondiales qui veulent s'assurer que leurs produits ne sont pas boycotté par les populations locales dans les pays arabes ou musulmans . Une expansion mondiale de ce phénomène a été vue dans la révolution sexuelle des années 1960 et par conséquent reflétée dans la publicité de l'époque à la télévision, radio, presse écrite et panneaux publicitaires. Malgré son utilisation répandue, il existe cependant certaines conséquences sociales et éthiques ainsi que nous assistons à une hausse des critiques de la part des consommateurs, des groupes religieux et des associations de parents, en particulier dans le monde arabo-musulman. Pourtant, son utilisation et les ramifications sur les musulmans, un segment de plus de 2 milliard de consommateurs reste largement négligé. On peut faire valoir que l'utilisation de sex-appeal dans la publicité peut offenser et même chasser les consommateurs qui considèrent les thèmes occidentaux et les modèles de rôles de genre en conflit direct avec leur culture locale. Afin de comprendre le processus de prise de décision complexe derrière ce phénomène, une recherche minutieuse est nécessaire pour développer une approche multidimensionnelle en tenant compte de toutes ces constructions. Bien qu'il n'est pas contraire à la loi dans la plupart des pays musulmans d'utiliser du matériel sexuellement explicite dans la publicité, les annonceurs doivent être las des répercussions du nationalisme croissant et la ferveur religieuse dans les pays musulmansThere is a greater emphasis on the need to explore the use of sexual content due to globalization and the resulting standardization of advertising content. In our effort to bridge the gap identified by several prominent academicians and practitioners, we endeavored to examine how Muslim women respond to sex appeal in print advertising. The choice of using print ads in our study was due to it being more frequently used and in a more explicit fashion. Our research takes a mix-method (qualitative and quantitative) approach, allowing us to begin with an exploratory phase (qualitative) to identify themes that are associated with sex appeal in the minds of Muslim women. We started off with in-depth interviews in Morocco, Turkey and UAE, providing us with 100 interviews overall. On this basis we formed a conceptual model with globalization, self-brand connection and embarrassment as the independent variables. Religious conviction served as a moderator in the relationship between globalization and attitude towards the ad. We also looked at how these factors influence purchase intention. We provide all the results from Morocco and UAE which show that both globalization and self-brand connection have a significant positive relationship with attitude towards the ad. While embarrassment was found to have a significant negative relationship with attitude towards an ad with sex appeal. We also found compelling evidence for Muslim women's preference for a European, blonde blue-eyed model over a local Muslim model in sexually suggestive ads. At the end we discuss the possible reasons for our results in the light of existing literature and provide directions for future research
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Qader, Muhammad Zeeshan. "The role of globalization, embarrassment, self-brand connection on attitude towards sex appeal in advertising : the case of Muslim women." Electronic Thesis or Diss., Aix-Marseille, 2014. http://www.theses.fr/2014AIXM1037.
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Cette thèse propose des réponses aux questions qui font l'objet des préoccupation et des intérêts des gestionnaires de marques occidentales mondiales qui veulent s'assurer que leurs produits ne sont pas boycotté par les populations locales dans les pays arabes ou musulmans . Une expansion mondiale de ce phénomène a été vue dans la révolution sexuelle des années 1960 et par conséquent reflétée dans la publicité de l'époque à la télévision, radio, presse écrite et panneaux publicitaires. Malgré son utilisation répandue, il existe cependant certaines conséquences sociales et éthiques ainsi que nous assistons à une hausse des critiques de la part des consommateurs, des groupes religieux et des associations de parents, en particulier dans le monde arabo-musulman. Pourtant, son utilisation et les ramifications sur les musulmans, un segment de plus de 2 milliard de consommateurs reste largement négligé. On peut faire valoir que l'utilisation de sex-appeal dans la publicité peut offenser et même chasser les consommateurs qui considèrent les thèmes occidentaux et les modèles de rôles de genre en conflit direct avec leur culture locale. Afin de comprendre le processus de prise de décision complexe derrière ce phénomène, une recherche minutieuse est nécessaire pour développer une approche multidimensionnelle en tenant compte de toutes ces constructions. Bien qu'il n'est pas contraire à la loi dans la plupart des pays musulmans d'utiliser du matériel sexuellement explicite dans la publicité, les annonceurs doivent être las des répercussions du nationalisme croissant et la ferveur religieuse dans les pays musulmansThere is a greater emphasis on the need to explore the use of sexual content due to globalization and the resulting standardization of advertising content. In our effort to bridge the gap identified by several prominent academicians and practitioners, we endeavored to examine how Muslim women respond to sex appeal in print advertising. The choice of using print ads in our study was due to it being more frequently used and in a more explicit fashion. Our research takes a mix-method (qualitative and quantitative) approach, allowing us to begin with an exploratory phase (qualitative) to identify themes that are associated with sex appeal in the minds of Muslim women. We started off with in-depth interviews in Morocco, Turkey and UAE, providing us with 100 interviews overall. On this basis we formed a conceptual model with globalization, self-brand connection and embarrassment as the independent variables. Religious conviction served as a moderator in the relationship between globalization and attitude towards the ad. We also looked at how these factors influence purchase intention. We provide all the results from Morocco and UAE which show that both globalization and self-brand connection have a significant positive relationship with attitude towards the ad. While embarrassment was found to have a significant negative relationship with attitude towards an ad with sex appeal. We also found compelling evidence for Muslim women's preference for a European, blonde blue-eyed model over a local Muslim model in sexually suggestive ads. At the end we discuss the possible reasons for our results in the light of existing literature and provide directions for future research
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Lingo, Sarah Katherine. "They Blush Because They Understand: The Performative Power of Women's Humor and Embarrassment in Pride and Prejudice, Mansfield Park, and Emma." Thesis, Virginia Tech, 2016. http://hdl.handle.net/10919/81276.
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In this project, I analyze women's humor in three of Jane Austen's novels: Pride and Prejudice, Mansfield Park, and Emma. Using speech-act theory, I specifically examine Elizabeth's, Emma's, and Mary's utterances to demonstrate that in order for humorous utterances to be subversive, they must challenge societal or patriarchal constructs (religion, misogynist men, marriage, the feminine ideal) and do so artfully. An indirect speech act--a play on words, an insult, even a laugh--is often far more effective than a more direct one, especially when wielded by characters for whom a direct antagonistic speech act would have severe social consequences. When those socially-sanctioned and highly-regulated speech acts--marriages, wills, introductions, invitations, letters, titles--are less accessible or less beneficial to women, only indirect speech acts remain a viable option.Master of Arts
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com, Daphnesu16@yahoo, and Wanqi Daphne Su. "Psychological Stress and Vascular Disturbances in Rosacea." Murdoch University, 2009. http://wwwlib.murdoch.edu.au/adt/browse/view/adt-MU20090313.115603.
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Rosacea is a chronic skin disorder, characterized by redness and flushing of the cheeks, nose, chin or forehead. It has been proposed that rosacea is a result of frequent blushing (Miller, 1921; Klaber & Whittkower, 1939). However, the relationship between rosacea and blushing is uncertain. The aim of the present research was to investigate the relationship between psychological stress and vascular disturbances in rosacea. Five studies were conducted. The first study explored the relationship between rosacea and mental health while the next two investigated vascular responses in rosacea sufferers and controls to acetylcholine (which induces endothelial vasodilatation and axon reflexes) and psychological stress (embarrassment). The fourth study aimed to examine the relationship between psychological indicators and rosacea symptoms on a daily basis. The fifth study consisted of three case studies looking at the use of Cognitive Behavioural Therapy (CBT) and Task Concentration Training (TCT) with rosacea sufferers presenting with social anxiety and fear of blushing symptoms.
In study 1, sixty-two participants were asked to complete the Blushing Propensity Scale (BPS), Fear of Negative Evaluation (FNE), Depression, Anxiety and Stress Scale (DASS), Social Interaction Anxiety Scale (SIAS) and Social Phobia Scale (SPS). Outcomes from the first study indicated that Type 2 rosacea sufferers (n= 12) perceived themselves as blushing more frequently and intensely than Type 1 rosacea sufferers (n=19) or controls (n=31). This suggested that Type 2 rosacea sufferers experiencing frequent blushing may have a lower sensitivity threshold to blushing episodes. In addition, Type 2 rosacea sufferers perceived themselves as more stressed than Type 1 rosacea sufferers or controls, possibly indicating that managing the condition can be stressful. Contrary to previous reports (Gupta et al., 2006; National Rosacea Society, 2005) severity of rosacea was not associated with depression, social anxiety or fear of negative evaluation. However, a few participants who reported high social anxiety and stress scores were offered psychological intervention (Study 5).
The aim of the second study was to investigate vascular responses in rosacea sufferers. Cutaneous endothelial and axon reflex function was assessed using an acetylcholine dose response curve. The axon reflex was assessed by inducing a flare with ACh iontophoresis. Outcomes from this study indicated that Type 2 rosacea sufferers had a greater axon reflex response than Type 1 rosacea sufferers. Thus over-reactivity of the axon reflex in Type 2 rosacea sufferers might contribute to prolonged vasodilatation. However, cutaneous endothelial responses to ACh were similar in rosacea and control groups. The results suggested that neural pathways mediated the flushing response rather than cutaneous endothelial function.
The third study investigated facial blood flow while participants attempted laboratory induced embarrassment tasks. Type 2 rosacea sufferers were found to have a greater blood flow in the facial region than Type 1 rosacea sufferers during singing and speech tasks, suggesting that Type 2 rosacea sufferers blushed more than type 1 rosacea sufferers or controls. Furthermore, Type 2 rosacea sufferers reported higher embarrassment and blushing ratings than Type 1 rosacea sufferers. This indicated that Type 2 rosacea sufferers perceived themselves as emotionally more aroused than other participants. Taken together, it would appear that a combination of physiological and cognitive factors increased facial blood flow in Type 2 rosacea sufferers in laboratory induced embarrassment tasks.
The fourth study explored the relationship between stress and symptoms of rosacea. Using a diary, 15 rosacea sufferers recorded their stress, anxiety and mood and their intensity of rosacea symptoms daily. Stress was associated with increased stinging/facial redness on the same day for 1 to 2 months. Furthermore, it was associated with increased stinging ratings the next day. However, feeling anxious or having low mood was not related to increase stinging the next day. The presence of increased stress found in rosacea participants on the day where stinging and redness occurred should be taken into consideration when formulating psychological interventions for rosacea sufferers.
In study 5, individual psychological intervention was provided to three participants experiencing stress, fear of blushing and social anxiety symptoms. Cognitive Behavioural Therapy (CBT) and Task Concentration Training (TCT) were helpful in managing stress, anxiety and fear of blushing symptoms in individual rosacea sufferers. Encouragingly, all participants reported a gain in their repertoire of strategies and showed a decrease in anxiety symptoms on assessment questionnaires following their intervention. Replication of the intervention protocol and investigation of other psychological approaches are required to establish best practise outcome for rosacea sufferers who require psychological interventions.
The present findings suggest that over-reactivity of axon reflexes contributes to facial flushing. In addition, emotional flushing in rosacea sufferers appears to be maintained by a combination of cognitive and physiological factors. On a clinical level, the study recommends that emotional stress associated with facial flushing in rosacea sufferers to be targeted for psychological intervention.
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Hasttyar, Hamshin Darun. "Moral emotions and their neural correlates." Thesis, Högskolan i Skövde, Institutionen för biovetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-19173.
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This thesis aims to investigate and present what the most recent research can disclose about moral emotions and their neural correlates. This literature review provides an overview of some frameworks and theories regarding moral emotions and their neural correlates, with a specific focus on positive and negative moral emotions such as compassion, pride, gratitude, guilt, shame, and embarrassment. The theoretical background of moral emotions within cognitive neuroscience has been introduced together with research of the emotional brain and morality to further clarify the main topic of this thesis, moral emotions and their neural correlates. Moral emotions are very crucial in understanding humans’ behavioural adherence to their moral standards. For example, shame is described as the way we relate and perceive ourselves. It is related to how we believe and think other people see us and our incompetence or failure to fulfil the desire to be a good person, e.g. “I think, feel and believe that I am a bad person for lying to someone”. These topics have been discoursed through this thesis showing significant results. There are many neural regions, e.g. medial prefrontal cortex (mPFC) and posterior superior temporal sulcus (pSTS) which get activated whilst experiencing distinct moral emotions. However, studies have shown that there is no one-to-one correspondence between a specific brain area and a specific emotion, instead, research has suggested there are particular topographical anatomical networks in the brain which get activated when experiencing different emotions. There are few studies in this field; their results should be taken with caution. The field continues to grow, and we can learn more about moral emotions and their neural correlates today and in the future.
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Alvarez, Loeblich Paul Sebastian [Verfasser], and Fritz [Gutachter] Strack. "Not Here, Not Now! – Situational Appropriateness, Negative Affect and the Experience of (Remote) Embarrassment. A Process Model. / Paul Sebastian Alvarez Loeblich ; Gutachter: Fritz Strack." Würzburg : Universität Würzburg, 2018. http://d-nb.info/116087705X/34.
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Richardson, Yasmine. "Awkwardness in Marcel Proust's 'A la recherche du temps perdu'." Thesis, University of Oxford, 2015. https://ora.ox.ac.uk/objects/uuid:0fcd5792-a961-4e37-b0ae-9ba02872b6a8.
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This thesis examines awkwardness between characters in Marcel Proust's A la recherche du temps perdu. It offers the first full-length study of awkwardness in literary fiction, and provides a new prism through which to analyse many major characters in Proust's novel, and, crucially, their interactions. While the word "awkwardness" poses translation challenges, the thesis identifies a rich lexicon of French terms used by Proust to denote various aspects of the phenomenon: through close analysis of passages containing these terms, a coherent vision of awkwardness and its importance in the novel emerges. Awkwardness occurs in very different types of relationship - family, social, friendship and love - because, Proust stresses, human interaction is rarely easy. This latter point is not a new argument, but by focusing directly on the feelings of awkwardness which arise, original insights can be made about the specific challenges of communication, cohesion and desire in the Recherche. The thesis explores the degrees of togetherness and separation Proust depicts, and compares well-known scenes and neglected moments to their mutual illumination. We find that awkwardness is essential to the novel's depiction of society in a state of rapid flux - the consequence of accelerated social change is escalated awkwardness - and that uncomfortable encounters with other people develop the protagonist's relation with his own mind.
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Sandlund, Erica. "Feeling by Doing : The Social Organization of Everyday Emotions in Academic Talk-in-Interaction." Doctoral thesis, Karlstad University, Division for Culture and Communication, 2004. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-1557.
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The present dissertation is concerned with the social organization of emotions in talk-in-interaction. Conversation analytic procedures were used to uncover the practices through which participants in social interaction convey, understand, enact, and utilize emotions that are made relevant to the interaction. The central aim is to describe such practices and the contexts in which they are deployed, and to link emotions to the social actions that they perform or contribute to performing within situated activities. Conversation analytic work has generally not addressed emotions explicitly for reasons discussed in the dissertation, and a second aim was therefore to test the applicability of conversation analysis to emotion research, to theoretically bring together separate fields of inquiry, and to discuss advantages and limitations of a talk-in-interactional approach to emotions. Furthermore, the analytic approach to emotions is restricted to displays and orientations that are made relevant by participants themselves.
Data consists of video recordings of six graduate school seminars at a large university in the United States, as well as interviews with all 22 participants. From the analyses, three themes emerged; "frustration", "embarrassment", and "enjoyment", and within each, an assortment of practices for doing emotions were found. Frustration was primarily located in the context of violations of activity-specific turn-taking norms. Embarrassment was found to do multiple interactional work; for example, in contexts of repair, teasing, and culturally delicate matters. Enjoyment was found to be collaboratively pursued between and within institutional activities; for example, through reported speech dramatizations, utilization of activity-transitional environments, and playful 'mock' emotions. Timing of gaze aversion, laughter, and gestures were also found to be key to the display and perception of emotions.
The findings indicate that emotion displays can be viewed as transforming a situated action, opening up alternative trajectories for a sequences-in-progress, and also function as actions in themselves. Furthermore, it was concluded that conversation analysis is indeed a fruitful empirical route for understanding emotions and their role in social interaction.
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Patané, Willy Nielsen. "Escolhas criativas e humor: estudo de caso da sitcom televisiva inglesa The Office." Pontifícia Universidade Católica de São Paulo, 2016. https://tede2.pucsp.br/handle/handle/4770.
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The present research aims to explain, based on humor theories, the reasons why the embarrassing scenes on the British television sitcom The Office can be considered funny. The show, which did not have a big amount of jokes, became a hit around the world, showing extremely embarrassing situations occurred inside a (fictitious) paper company factory office. Describing the peculiarities of the show and the writer s creative choices has also been one of the research s purposes. Therefore, the study was based on themes such as: sitcoms, humor and embarrassment. The hypotheses were that portray the silence and explore the characters reactions would be one of the show s features. The relief felt by the viewers, once they're not on the characters shoes, and the shock they might feel watching the awkward scenes and actions captured by the camera were some of the reasons that might make the audience find funny the embarrassing situations. Methodologically, the research has been a qualitative, descriptive and documental study. Episodes and scripts of the series, as well as materials and testimonials about the show, have been analyzed. The methodological basis has been composed of works by: Mills (2008; 2011), Evans (2001), Fox (2014) and Helitzer and Shatz (2005) about sitcom and comedy writing; Berger (1993), Propp (1992), Fox (2014) and Mills (2011) about humor; Lewis (1995) and Miller (1987; 1995) about embarrassment. The conclusion is that creating a "painful" show and making it seems like a real documentary have been some of the choices made by the sitcom's writers. It has also been found that the conflicts portrayed on the scenes, the main character s flaws, the incongruity between what people expect from an office's boss and the misplaced attitudes of this character, added to the sense of superiority experienced by the viewer, were some of the details that might explain why the office can be considered a funny show
O presente estudo teve como objetivo explicar, com base em teorias sobre o humor, por que as cenas embaraçosas retratadas na sitcom televisiva inglesa The Office podem ser consideradas divertidas. O programa, que não continha muitas piadas, fez grande sucesso ao redor do mundo retratando situações extremamente constrangedoras ocorridas dentro do escritório de uma empresa (fictícia) fabricante de papel. Descrever particularidades e escolhas criativas feitas pelos roteiristas da série foi também uma finalidade da pesquisa. Para isso, o estudo se apoiou em temas como sitcoms, humor e constrangimento. As hipóteses levantadas foram de que retratar o silêncio e explorar a reação dos personagens seriam algumas das particularidades do programa. O alívio por não estar na pele dos personagens e a surpresa diante das falas e ações absurdas captadas pela câmera seriam alguns dos motivos que levariam o telespectador a achar graça nas situações embaraçosas. Em relação à metodologia, a pesquisa semiótica foi qualitativa, descritiva e documental. Foram analisados episódios e roteiros da série, além de matérias e depoimentos falando sobre o seriado. A base metodológica foi composta de obras de: Mills (2008; 2011), Evans (2001), Fox (2014) e Helitzer e Shatz (2005) sobre o gênero sitcom e escrita de comédia; Berger (1993), Propp (1992), Fox (2014) e Mills (2011) sobre humor; Lewis (1995) e Miller (1987; 1995) sobre constrangimento. Verificou-se com o estudo que fazer um seriado "doloroso" de ser visto e semelhante a um documentário real foram algumas dentre outras escolhas feitas pelos roteiristas da sitcom. Concluiu-se ainda que os conflitos retratados em cena, os defeitos do personagem principal e a incongruência entre o que se espera de um chefe de escritório e as atitudes descabidas do mesmo, somados ao sentimento de superioridade experimentado pelo telespectador, seriam aspectos capazes de explicar a graça do programa
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Suran, Sandra L. "Evolutionary Psychology, Social Emotions and Social Networking Sites – An Integrative Model." Cleveland State University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=csu1265998120.
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Lehmann, Sophie. "Performing emotions : A case study on audience reception of the German docusoap Bauer sucht Frau." Thesis, Stockholms universitet, Institutionen för mediestudier, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-77301.
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The purpose of this study is to approach the understanding of viewing of reality television with the intention to explore emotional responses in the reception since emotions are crucial part in the emotionalized television genre of reality television. The German adaption of the format The Farmer Wants a Wife was chosen for this case study to examine tendencies of portraying contestants in unpleasant situations. Humiliation, embarrassment or discrediting the contestants creates a balancing act between fun and ridicule. The protagonists are located between the status of (temporary) cult figures and/or figures of fun. The thesis’ main aim is to find out which emotions are perceived and addressed in the watching experience of the format being named in the context of ‘fremdschämen’. The winged German word for vicarious or empathic embarrassment was thereby addressed beyond its descriptive metaphor for current programs. Emotional responses in connection with shame and embarrassment were previously predominantly neglected in research on reality television. Its relevance and occurrence in media is insofar important, as the concept of ‘fremdschämen’ found the way into German mainstream language use. The thesis delivers qualitative approaches to capture the mediation of emotions in reality TV: In a narrative analysis, the question on how emotions actually are staged was approached. Subsequently, four focus group discussions with overall 18 German-speaking discussants were conducted to understand individual and social watching preferences, emotional involvement, attachment styles and positioning in the reception. The study’s findings suggest that the contestants’ ordinariness is challenged by mainly focusing on extraordinarity in the docusoap. Thereby, new opportunities of audience positioning, identification and anti-identification and constructions of appealing figures are encouraged. Gentle mockery in the style of presentation contains furthermore self-criticism of the genre and expresses a critical stance of viewing. Emotions are performed on different levels to increase entertaining values in the program. Especially embarrassment can be connected to its function of ridicule and the maintenance of social order.
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Wang, Hong, and 王紅. "Help seeking tendency in situation of threat to self-esteem and face-losing." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2002. http://hub.hku.hk/bib/B3124371X.
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Yu, C. (Changrong). "Emotional display in argument, storytelling and teasing:a multimodal analysis." Doctoral thesis, Oulun yliopisto, 2012. http://urn.fi/urn:isbn:9789514298516.
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Abstract This dissertation studies emotional displays in talk-in-interaction, especially focusing on conversational argument, storytelling and teasing. The aim is to understand how verbal expressions, prosodic cues, and embodied actions interact with each other in emotional expression. The main analytic approach and methodology is conversation analysis and multimodal interaction analysis, applied to interactional sequences from everyday conversations. The research data comes from three different video recordings and their transcripts. First, the dissertation reveals two broad types of frustration in conversational argument. The findings suggest that combined verbal and nonverbal expression of frustration involves a complex interplay of prosodic cues and embodied actions. Nonverbal expression of frustration is displayed by embodied actions alone. Second, the dissertation shows how shared joy is conveyed between storytellers and recipients in storytelling. They can achieve shared joy because the recipients express willing participation and active recipiency in two main ways: they display verbal appreciation of the story, or they join in the storytelling through laughter, smiles, head nods, and gaze exchanges. The recipients may also offer summaries or interpretations of events in the story by comparing their own experiences to events in the story. Third, the dissertation analyzes playful teasing activity, showing how teasing activity can bring about a shared experience of amusement for both teasers and their “targets.” The study argues that recipients of teasing are active contributors in the social interaction. The transient embarrassment felt by the teased participants does not prevent the exchange from reaching a shared experience of amusementTiivistelmä Väitöskirja tutkii tunteiden osoittamista arkisissa keskustelutilanteissa ja erityisesti väittelyn, tarinankerronnan ja kiusoittelun kuluessa. Tutkimusmetodi on pääasiassa keskustelunanalyysi, jonka avulla tutkitaan, miten kielelliset ilmaukset, prosodiset vihjeet sekä keholliset toiminnot yhdessä tuottavat tunneilmauksia. Tutkimusaineiston muodostaa kolme videoitua keskustelua ja niiden litteraatiot. Tutkimus osoittaa arkikeskusteluissa esiintyvissä väittelyissä ilmenevän kahtalaista turhautumisen tyyppiä. Ensimmäisessä puhujat tuottavat rinnan kielellisiä ja ei-kielellisiä turhautumisen ilmauksia, toisessa turhautumista osoitetaan vain ei-kielellisin keinoin. Tuloksien mukaan edellisessä tyypissä prosodia ja keholliset toiminnot ovat monimutkaisessa vuorovaikutuksessa keskenään. Jälkimmäisessä tyypissä turhautumista ilmaistaan pelkästään keholla. Toiseksi väitöskirja osoittaa, miten jaettu ilon tunne syntyy puhujien ja vastaanottajien välisenä toimintana. Tarinankerronnassa saavutetaan ilon hetkiä, koska vastaanottajat ovat halukkaasti mukana kerronnassa ja osoittavat aktiivista vastaanottoa kahdella tavalla: he osoittavat arvostusta kertomusta kohtaan verbaalisin keinoin, tai he liittyvät kerrontaan mukaan nauramalla, hymyilemällä, nyökkäilemällä, vaihtamalla katseita keskenään, referoimalla ja tulkitsemalla kertojan aiempaa puhetta formulaatioillaan ja vertailemalla omia kokemuksiaan tarinan tilanteeseen. Kolmanneksi tutkimus analysoi leikkisää kiusoittelua, joka saadaan aikaan liioittelevilla kielellisillä ilmauksilla sekä liioittelevilla prosodisilla vihjeillä ja eleillä. Tutkimus näyttää, että kiusoittelun kohteet aktiivisesti myötävaikuttavat kiusoittelutoimintaan. He voivat olla siinä mukana liioittelevilla vastausvuoroilla, nauramalla tai toimimalla mukana pelkästään eleiden avulla. Empiirinen analyysi näyttää, että kiusoittelutoiminta tuottaa yhteisen huvittuneisuuden kokemuksen keskustelun kuluessa. Kiusoittelijan ja kiusoittelun kohteen kokema ohimenevä nolous tai kiusaantuneisuus ei estä tämän yhteisen huvittuneisuuden kokemuksen saavuttamista
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Londono, Juan Carlos. "Explaining and predicting the single channel versus multi-channel consumer : the case of an embarrassing product." Thesis, University of Stirling, 2013. http://hdl.handle.net/1893/19564.
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The fundamental purpose of this thesis was to determine how effective is the theory of planned behaviour (TPB) to predict and explain shopping for embarrassing products in single and multi-channel. This is important because multi-channel consumers buy more, the question is why (Neslin, Grewal et al. 2006). The question was answered by comparing consumer behaviour in three different channels: drugstore, internet and multi-channel. The Theory of Planned Behaviour (TPB) has been successful to predict intentions for a wide variety of products and behaviours. However, little is known about how effective it is when the behaviour under study is influenced by the emotion of embarrassment. Similarly, the TPB is parsimonious and has a good predictive power; nevertheless, this thesis identified that the TPB could be more effective if it considered: (1) the role of positive and negative emotions (2) other determinants of choice like personality and demographics (3) variables that are useful to make marketing decisions like the synergistic effect of brands, retailers and channels (4) variables that explain consumer response like approach and avoidance. To provide a comprehensive theoretical framework that is able to understand single and multi-channel, this thesis integrated the TPB within the Stimulus-Organism-Response (S-O-R) framework. To evaluate the proposed model, the study used a context and target product that resonated with the theory: the purchase of Regaine (a hair loss product that is embarrassing to buy) in Boots (a well-known UK. multi-channel drugstore). The embarrassing nature of Regaine created differences in the importance that variables play in each channel. The results were analysed using partial least squares structural equation modelling (PLS-SEM) and the three shopping environments were compared using multi-group analysis (MGA). The effectiveness of the TPB was improved. The variance explained (R² to intention) was 73 percent for the drugstore, 67 percent for the internet and 54 percent for multi-channel. However, subjective norm (SN) was the only factor that achieved significance for the three shopping environments. Personality and demographic factors had a low but significant moderating effect on intention. This thesis built on a series of contributions in different areas, such as the TPB, attitudes, subjective norm, perceived behavioural control, embarrassing products, multi-channel, marketing, emotions, personality and demographics. Future research should expand this thesis to other embarrassing products, industries and social media settings.
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Sugiarto, Catur. "The role of religiosity and ad skepticism on the perception of sexually offensive advertising." Thesis, Aix-Marseille, 2018. http://www.theses.fr/2018AIXM0116.
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Cette thèse étudie le rôle de la religion et du scepticisme vis-à-vis de la publicité dans l’évaluation par les consommateurs de visuels publicitaires sexuellement choquants. L’étude qualitative 1 a pour objectif d’explorer les questions éthiques et culturelles contribuant au développement du scepticisme envers publicités sexuellement choquantes. La méthodologie choisie s’est composé 22 entretiens semi-directifs auprès de consommateurs indonésiens. Les publicités à contenu sexuel choquant sont perçues comme trompeuses et irritantes et que les consommateurs développent fréquemment une forme de scepticisme face à ces visuels. L’étude qualitative 2, une netnographie montrent que les consommateurs ont la capacité de juger le motif de l'utilisation du contenu sexuel créé par le marketing que nous avons identifié comme le symptôme du scepticisme publicitaire. Enfin, l’étude quantitative a poursuivi une méthode quasi-expérimentale afin d’étudier le rôle du scepticisme, de la religiosité et des exécutions publicitaires sur les réactions des consommateurs envers les publicités sexuellement choquantes et les conséquences pour la marque. 1024 réponses de consommateurs indonésiens ont été recueillies au moyen de questionnaires en ligne. Les sceptiques expriment non seulement une attitude négative envers les publicités, ils sont aussi moins intéressés par la marque qui est mise en avant. Les résultats suggèrent également que les facteurs de religiosité influencent l'effet d’exécution de la publicité (congruence de publicité) sur l’irritation perçue, l’attitude envers la publicité, et l’embarras ressentiThis doctoral thesis aims to understand the role of religion and advertising skepticism in shaping consumers’ perspective and behavior regarding sexually appealing advertising. The first qualitative study explores the ethical and cultural issues regarding sexually appealing advertising with 22 semi-structured interviews among Indonesian consumers. Results show that sexually appealing advertising is perceived as deceptive and irritating and that ad skepticism is a frequent response to the excessive use of sexual content in ads. The second qualitative study is a netnography which aims to better understand the characteristics of skepticism toward sexually appealing ads and identify its consequences on consumers’ attitude and behavior. Results show that consumers have the capability to judge the motive behind the use of sexual content created by the marketer that we identified as the symptom of the ad skepticism. Finally, the quantitative study was performed with a quasi-experiment method in order to investigate the role of skepticism toward sexually appealing advertising, religiosity, and advertising executions on consumers’ ad reactions and brand consequence. 1024 responses from Indonesian samples were collected through web-based questionnaires. The skeptics not only express the negative attitude toward the ads, they are also less interested in the brand being advertised. Results also suggest that religiosity influence the effect of ad-execution construct (i.e. ad congruity) on perceived ad irritation, attitude toward the ad, and embarrassment
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Sugiarto, Catur. "The role of religiosity and ad skepticism on the perception of sexually offensive advertising." Electronic Thesis or Diss., Aix-Marseille, 2018. http://www.theses.fr/2018AIXM0116.
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Cette thèse étudie le rôle de la religion et du scepticisme vis-à-vis de la publicité dans l’évaluation par les consommateurs de visuels publicitaires sexuellement choquants. L’étude qualitative 1 a pour objectif d’explorer les questions éthiques et culturelles contribuant au développement du scepticisme envers publicités sexuellement choquantes. La méthodologie choisie s’est composé 22 entretiens semi-directifs auprès de consommateurs indonésiens. Les publicités à contenu sexuel choquant sont perçues comme trompeuses et irritantes et que les consommateurs développent fréquemment une forme de scepticisme face à ces visuels. L’étude qualitative 2, une netnographie montrent que les consommateurs ont la capacité de juger le motif de l'utilisation du contenu sexuel créé par le marketing que nous avons identifié comme le symptôme du scepticisme publicitaire. Enfin, l’étude quantitative a poursuivi une méthode quasi-expérimentale afin d’étudier le rôle du scepticisme, de la religiosité et des exécutions publicitaires sur les réactions des consommateurs envers les publicités sexuellement choquantes et les conséquences pour la marque. 1024 réponses de consommateurs indonésiens ont été recueillies au moyen de questionnaires en ligne. Les sceptiques expriment non seulement une attitude négative envers les publicités, ils sont aussi moins intéressés par la marque qui est mise en avant. Les résultats suggèrent également que les facteurs de religiosité influencent l'effet d’exécution de la publicité (congruence de publicité) sur l’irritation perçue, l’attitude envers la publicité, et l’embarras ressentiThis doctoral thesis aims to understand the role of religion and advertising skepticism in shaping consumers’ perspective and behavior regarding sexually appealing advertising. The first qualitative study explores the ethical and cultural issues regarding sexually appealing advertising with 22 semi-structured interviews among Indonesian consumers. Results show that sexually appealing advertising is perceived as deceptive and irritating and that ad skepticism is a frequent response to the excessive use of sexual content in ads. The second qualitative study is a netnography which aims to better understand the characteristics of skepticism toward sexually appealing ads and identify its consequences on consumers’ attitude and behavior. Results show that consumers have the capability to judge the motive behind the use of sexual content created by the marketer that we identified as the symptom of the ad skepticism. Finally, the quantitative study was performed with a quasi-experiment method in order to investigate the role of skepticism toward sexually appealing advertising, religiosity, and advertising executions on consumers’ ad reactions and brand consequence. 1024 responses from Indonesian samples were collected through web-based questionnaires. The skeptics not only express the negative attitude toward the ads, they are also less interested in the brand being advertised. Results also suggest that religiosity influence the effect of ad-execution construct (i.e. ad congruity) on perceived ad irritation, attitude toward the ad, and embarrassment
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Afflerbach, Kevin Andrew. "Humorous Developments: Ridicule, Recognition, and the Development of Agency." UNF Digital Commons, 2015. https://digitalcommons.unf.edu/etd/602.
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In this thesis I examine various theories of humor to establish an account of the functional roles of humor in social interaction and agentive development. These roles are integrated into a view of agency developed by G.H. Mead, and further refined by the recognition theory of Axel Honneth. The core thesis is: Humor is under-examined as an aspect of human interaction, because it plays such an integral role in individual agency and social development. Understanding how humor works helps to explain how agents are formed through the internalization of the expectations of others via processes of recognition, either positively or negatively. Through the explication of the core humor theories—superiority, relief, incongruity, and play—insight is offered into the various processes of basic human interaction, understanding, and identity.
The work has theoretical application by proving Mead's and Honneth's emphasis on recognition for development is justified, while also correcting an overly positive view of recognition by outlining the social policing function of humor. But the thesis has also obvious practical value in day to day human interaction, as it shows that humor is able to address issues that are very difficult through other modes of communication and understanding. Humor’s role in agentive interaction and formation cannot be overstated, both as a mode of expression and coping, but also since the threat of embarrassment through ridicule underpins and motivates a great deal of human interaction. The negative ethical implications of the role of humor, which are often overlooked, are extensively outlined and developed through the conceptual frameworks of social power (punching-up and punching down) as well as act-centered vs. agent-centered views of discriminatory humor. The thesis offers and analyzes ready examples from the work of Chris Rock and Bill Cosby, and looks at the implications of each through the theoretical lenses fleshed out in previous chapters. Through this it is clearly demonstrated, not only how these theories interconnect, but as well how such knowledge is of obvious, and practical value in day-to-day human interaction.
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Lawrence, Faith. "'True receivers': Rilke and the contemporary poetics of listening (Part 1) ; Poems: Small weather (Part 2)." Thesis, University of St Andrews, 2015. http://hdl.handle.net/10023/7418.
Full textAbstract:
Part 1: ‘True Receivers': Rilke and the Contemporary Poetics of Listening In this part of this thesis I argue that a contemporary ‘poetics of listening' has emerged in the UK, and explore the writing of three of our most significant poets - John Burnside, Kathleen Jamie and Don Paterson - to find out why they have become interested in the idea of the poet as a ‘listener'. I suggest that the appeal of this listening stance accounts for their engagement with the poetry of Rainer Maria Rilke, who thought of himself as a listening ‘receiver'; it is proposed that Rilke's notion of ‘receivership' and the way his poems relate to the earthly (or the ‘non-human') also account for the general ‘intensification' of interest in his work. An exploration of the shifting status of listening provides context for this study, and I pay particular attention to the way innovations in audio and communications technology influenced Rilke's late sequences the Duino Elegies and The Sonnets to Orpheus. A connection is made between Rilke's ‘listening poetics' and the ‘listening' stance of Ted Hughes and Edward Thomas; this establishes a ‘listening lineage' for the contemporary poets considered in the thesis. I also suggest that there are intriguing similarities between the ideas of listening that are emerging in contemporary poetics and Hélène Cixous' concept of ‘écriture féminine'. Exploring these similarities helps us to understand the implications of the stance of the poet-listener, which is a counter to the idea that as a writer you must ‘find your voice'. Finally, it is proposed that ‘a poetics of listening' would benefit from an enriched taxonomy. Part 2 of the thesis is a collection of my poems entitled ‘Small Weather'.
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"Consumer embarrassment." 2006. http://library.cuhk.edu.hk/record=b5892924.
Full textAbstract:
Wong King Yin.Thesis (M.Phil.)--Chinese University of Hong Kong, 2006.
Includes bibliographical references (leaves 79-83).
Abstracts in English and Chinese; questionnaires in Chinese.
Abstract (English) --- p.2
Abstract (Chinese) --- p.3
Dedication --- p.4
Acknowledgements --- p.5
Table of Contents --- p.6
Chapter Chapter 1 --- Introduction --- p.8
Chapter 1.0 --- Overview --- p.8
Chapter 1.1 --- Background --- p.8
Chapter 1.2 --- Research Objectives --- p.11
Chapter 1.3 --- Expected Contributions --- p.11
Chapter 1.4 --- Organization of the Thesis --- p.12
Chapter Chapter 2 --- Literature Review & Research Model --- p.14
Chapter 2.0 --- Overview --- p.14
Chapter 2.1 --- Literature Review on Embarrassment --- p.14
Chapter 2.1.1 --- Embarrassment and Its Antecedent --- p.14
Chapter 2.1.2 --- Embarrassment and Its Subsequent Behavioral Tendency --- p.24
Chapter 2.2 --- Conceptual Definitions --- p.35
Chapter 2.2.1 --- Consumer Embarrassment --- p.36
Chapter 2.2.2 --- Cross-selling --- p.37
Chapter 2.2.3 --- Helping Behavior --- p.38
Chapter 2.3 --- Hypothesis --- p.40
Chapter Chapter 3 --- Research Methodology --- p.44
Chapter 3.0 --- Overview --- p.44
Chapter 3.1 --- Research Design --- p.44
Chapter 3.2 --- Pretest --- p.45
Chapter 3.2.1 --- Embarrassing Product --- p.46
Chapter 3.2.2 --- Scenario Development --- p.47
Chapter 3.2.3 --- Questionnaire Development --- p.48
Chapter 3.2.4 --- Experimental Setting --- p.51
Chapter 3.3 --- Main Study --- p.52
Chapter 3.3.1 --- Participants --- p.52
Chapter 3.3.2 --- Materials --- p.52
Chapter 3.3.3 --- Scenarios --- p.53
Chapter 3.3.4 --- Manipulation Checks --- p.54
Chapter 3.3.5 --- Dependent Measures --- p.56
Chapter 3.3.6 --- Procedures --- p.56
Chapter Chapter 4 --- Results And Discussion --- p.58
Chapter 4.0 --- Overview --- p.58
Chapter 4.1 --- Reliability of Scales --- p.58
Chapter 4.2 --- Manipulation Checks --- p.59
Chapter 4.3 --- Hypotheses Testing --- p.60
Chapter 4.4 --- Discussion --- p.62
Chapter Chapter 5 --- Conclusion --- p.64
Chapter 5.0 --- Overview --- p.64
Chapter 5.1 --- Contributions --- p.64
Chapter 5.1.1 --- Theoretical Contribution --- p.64
Chapter 5.1.2 --- Managerial Contribution --- p.66
Chapter 5.2 --- Limitations --- p.67
Chapter 5.3 --- Future Research Directions --- p.68
Chapter 5.3.1 --- Embarrassing Product Typology --- p.68
Chapter 5.3.2 --- Coping Strategies to Embarrassment and Fear of Embarrassment --- p.69
Chapter 5.3.3 --- Coping Strategic Inclinations to Embarrassment --- p.70
Chapter 5.4 --- Conclusion --- p.71
Appendices --- p.73
Appendix I - Booklet for Main Study --- p.73
Appendix II - Booklet For Manipulation Checks --- p.76
References --- p.79
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Wang, Ying-Fang, and 王盈芳. "The Effects of Types of Embarrassment and Perceived Embarrassment on Revisit Intentions." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/61039378914604542110.
Full textAbstract:
碩士國立高雄應用科技大學
國際企業研究所
102
Nowadays service industry more emphasizes on customer-oriented services, but service failures inevitably appear during the service contact. At this time, the service recovery and service personnel’s behavior will affect consumers’ perceived degree of embarrassment and post-purchase behavior. In this study, we use experimental design, and manipulate waiting time (length / short), attitude of service personnel (good / bad), and other present (more / less) in certain situation to analyze 640 samples, exploring their perceived degree of embarrassment and how they influence their revisit intentions. The results showed that consumers have higher perceived degree of embarrassment in sticky situation. After adding two moderators (including waiting times and attitude of service personnel , other present), we found consumers more emphasized on waiting time in faux pas, but in sticky situation, they more emphasized on attitude of service personnel. In addition, in two types of embarrassment, other present also enhanced perceived degree of embarrassment. Eventually, we proved that perceived degree of embarrassment had a negative impact on revisit intentions, which make allows service providers to meet consumers’ needs?
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Liu, Yen-tsen, and 劉彥岑. "The Embarrassment and Satisfaction of Physical Attractiveness: Discussion on Match-up Hypothesis and Service Embarrassment Encounter." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/46258306039144127021.
Full textAbstract:
碩士雲林科技大學
國際企業管理研究所
99
Service is intangible so that people could hardly evaluate it like touchable products and try to find other external cues, for example, the appearance of the service provider. According to the past researches, the match-up affect between service provider and service type has a significant affect to perceived satisfaction. Indeed, abundant research exists demonstrating that physical attractiveness has a significant effect on judgment and behavior. Based on the stereotype of physical attractiveness, people believed that high physical attractiveness person always has other talents, that means the satisfaction of service provider with high physical attractiveness is also higher than others. Embarrassment was believed that played an important role in consumption, and found that the opportunities for incidents of embarrassment and shame are especially great in sales interaction. People believed there many reasons to cause embarrassment in consumption, one of the reason maybe is the physical attractiveness of the service provider. Study 1 will apply match-up hypothesis to discuss the impact of different type services and the physical attractiveness of the service provider toward experimental subjects’ perceived satisfaction and study 2 will discuss the impact of different service embarrassment encounter and the physical attractiveness of the service provider toward subjects’ consequences of embarrassment and future intentions. This study was conducted by two 2×2 experimental designs. Service types (beauty-related service/ non-beauty-related service) and the physical attractiveness of service provide (high/ medium) were manipulated in study 1 and service embarrassment encounter (high service embarrassment encounter/ low service embarrassment encounter) and the physical attractiveness of service provider (high/ medium) were manipulated in study 2 . The result of study 1 found that the match-up effects between service provider and service type have significant impact on perceived satisfaction. Study 2 found that the service embarrassment encounter and thy physical attractiveness of service provider have significant impact on consequences of subjects’ embarrassment and future intentions.
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Wetsman, Adam. "A sociobiological view of shame and embarrassment." 1990. http://catalog.hathitrust.org/api/volumes/oclc/23045310.html.
Full textAbstract:
Thesis (M.A.)--University of Wisconsin--Madison, 1990.Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 36-37).
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Mitchell, Kimberly Ann. "Development and Testing of the Colonoscopy Embarrassment Scale." Thesis, 2009. http://hdl.handle.net/1805/2047.
Full textAbstract:
Indiana University-Purdue University Indianapolis (IUPUI)Colorectal cancer (CRC), the third leading cause of cancer-related death in the U.S., could largely be prevented if more people had polyps removed via colonoscopies. Embarrassment has been identified as one important barrier to colonoscopy, but little is known about embarrassment in this context. Further, there is no instrument available to measure this construct. Therefore, the purpose of this study was to develop a reliable and valid instrument to measure colonoscopy-related embarrassment. The study aims were to: 1) estimate reliability and validity of a new instrument, the Colonoscopy Embarrassment Scale (CES); 2) examine relationships among demographic/personal characteristics, health beliefs, and CES scores; 3) examine relationships among demographic/personal characteristics, physician recommendation, health beliefs, and colonoscopy compliance; and 4) evaluate participants’ perceptions of aspects of having a colonoscopy that are most embarrassing and their suggestions for reducing embarrassment. The Health Belief Model and Transtheoretical Model of Change provided theoretical support for this study. Participants were HMO members aged 50-65 years (n=234). Using a cross-sectional, descriptive research design, data were collected using a mailed survey. The response rate was 56%. Data were analyzed using independent samples t-tests, correlations, Chi Square, and regression. Results showed that the six-item CES had internal consistency (Cronbach’s alpha of .89) and construct validity. Lower income, higher BMI, lower CRC knowledge, higher barriers, and lower self-efficacy were related to higher CES scores (or more embarrassment). Higher CRC knowledge, lower barriers, higher self-efficacy, and a physician recommendation for the test were related to higher compliance with colonoscopy. Lower barriers, higher self-efficacy, and a physician recommendation were predictive of compliance with colonoscopy. In conclusion, embarrassment is a significant barrier to colonoscopy, yet there are steps that can be taken to reduce embarrassment such as increasing privacy and limiting bodily exposure. The CES is a tool that can be used to measure colonoscopy-related embarrassment and the results could be used in developing further interventions to reduce embarrassment, leading to increased colonoscopies and lower mortality.
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Pan, Kuan-Chieh, and 潘冠傑. "The Study of Prevent Embarrassment in Elevator via PIC." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/96047045623091683450.
Full textAbstract:
碩士建國科技大學
電機工程系暨研究所
103
The proposed spared from embarrassing elevator, a display system with the remaining load elevator, which feature inside the elevator car weight will be carried by the weight sensor is converted into a voltage measurement signal, after the controller calculates the transmission still carrying the weight of the elevator car to the control panel, clearly informed by a pre-ride the elevator, from when the weight of the passenger elevator can carry more than the weight of an alarm system sounded awkward; In addition, when the elevator reaches the load threshold, the controller will latch on each floor of the panel to take in order to achieve alleviate the crowds and saving time and energy of purpose. Keywords: elevator, the remaining load, awkward, controller, operate panel
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"Young children's development of self-conscious emotions: guilt, shame and embarrassment." 2001. http://library.cuhk.edu.hk/record=b5890651.
Full textAbstract:
Au Pui-Ki.Thesis (M.Phil.)--Chinese University of Hong Kong, 2001.
Includes bibliographical references (leaves 61-68).
Abstracts in English and Chinese.
ABSTRACT --- p.i
ACKNOWLEDGEMENTS --- p.iii
LIST OF TABLES AND FIGURES --- p.vi
INTRODUCTION --- p.1
"Constructive Values of Guilt, Shame, and Embarrassment" --- p.2
"Differentiating Guilt, Shame, and Embarrassment" --- p.3
"Normative Development of Guilt, Shame, and Embarrassment" --- p.8
"Factors Contributing to the Development of Guilt, Shame, and Emb arras sment" --- p.10
Prospective of the Present Study --- p.15
METHOD --- p.16
Participants --- p.16
Child's Measures --- p.17
Parent' s Measures --- p.25
Procedure --- p.27
RESULTS --- p.28
Self-Conscious Emotion Development --- p.29
Children's Performances on the Cognitive Predictors --- p.37
Parental Socialization of Moral Affect --- p.42
"Predicting Children's Understanding of Guilt, Shame, and Embarrassment from Children's Cognitive Functioning and Parental Socialization" --- p.45
DISCUSSION --- p.48
Children's Development of Self-Conscious Emotions --- p.50
Predicting Children's Understanding of Self-Conscious Emotions --- p.56
Directions for Future Research --- p.58
Conclusions --- p.59
REFERENCES --- p.60
APPENDIX A: Illustrations and Scripts of the Stories used in the Self-Conscious Emotion Task --- p.69
APPENDIX B: Coding System for The Story Completion in the Self-Conscious Emotion Task --- p.71
APPENDIX C: Attribution Items used in the Self-Conscious Emotion Task --- p.72
APPENDIX D: Emotional Understanding: Scripts used in Stereotypical Situation --- p.73
APPENDIX E: Emotional Understanding: Scripts usedin Non-Stereotypical Situation --- p.74
APPENDIX F: Photos and Scripts used in the Second-Order False Belief Task --- p.75
APPENDIX G: Scenarios used in the Socialization of Moral Affect --- p.77
APPENDIX H: Items used in the Socialization of Moral Affect --- p.79
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ALTANKHUU, ARIUNDARI, and 艾莉莎. "Embarrassment in Purchasing Intention: Aspect of Construal Level Theory and Social Presence." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/4839fw.
Full textAbstract:
碩士靜宜大學
寰宇管理碩士學位學程
106
This study investigates the embarrassment related to the purchase of taboo products including condoms and sex toy. The main purpose of the research is to recognize consume behavior when purchasing taboo products and factors that affect the level of embarrassment. At the same time this research could be further used for social marketing and advertisement reason. According to other researchers embarrassment can be experienced both in a private place without an audience and in a public place with an audience. In addition, other papers have shown that familiarity with the product creates a different level of feelings. Thus, we explain embarrassment based on three different studies namely familiarity, purpose of product purchase and social presence. We also aim to explain the impact of distance difference (construal level theory) on the feeling of embarrassment and how it can affect individual’s feeling. The research was conducted using an online survey approach with thirty five questions covering four domains. Demographic questions covered gender, four different age groups, five regions and 7 religions. A total of 105 respondents aged between of 18 to 40+ from different regions and different religions participated using an online questionnaire. To finalize our results, ANOVA was used to test significant of hypothesis and crosstabs were to explain differences influences of the factors. Mainly gender and region shown differences based on ANOVA test and these results are further explained by the crosstabs. Based on our result further research is needed.
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Shih-Heng, Tsai, and 蔡仕恒. "Investigate the Influence of the Embarrassment on the Continual Usage Intention in Virtual Communities." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/59985724643212734487.
Full textAbstract:
碩士東海大學
資訊管理學系
102
Embarrassment has been an important research topic in the domain of management. Previous studies indicated when embarrassment occurred between sales and customers, it could reduce the customers' intention to visit the store again. Virtual communities are also places for interaction between members; therefore, embarrassment could occurred as well. This study aims to resolve the possible reasons inducing embarrassment, and the influence of embarrassment on members' continual usage intention towards virtual communities. There were 302 questionnaires collected for further analysis. The results revealed “disruption of social interaction” and “apprehension of social evaluation” could cause higher embarrassment in virtual communities. Furthermore, four causal factors are negatively related with user’s continual usage intention in virtual communities.
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Chen, Yi-Chun, and 陳宜君. "Applying Relative Emotion in Emotion Design – A Case Study of Design Transformation for Embarrassment." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/57518974778138843612.
Full textAbstract:
碩士大同大學
工業設計學系(所)
97
The purpose of this research is to proceed from negative emotion and explore how to transform embarrassment into product design through design techniques. The content is divided into three primary parts: The first part is based on prior research where the reasons for embarrassment emotion in using product and the obtained three major reasons for embarrassment emotion from operation error structure, and carry out practical incidents of products related to relevant embarrassment copings from embarrassment reasons. A total of 11 embarrassment coping sub-concepts have been analyzed and abstracted and the corresponding design factors of embarrassment copings have been investigated. The second part explores the product error reasons of the embarrassment incidents and examined the feasibility of the design factors for various embarrassment copings. The matrix method is being used to analyze and conclude 11 design transformation techniques of embarrassment emotions. The third part tests the design transformation images of embarrassment emotions and the changes of emotions. The primary results are concluded as follows: (1) The embarrassment transformation image of various samples may be exhibited by “novel-plain” factors to show product features and “carefree-restrained” factors to show product operation. (2) In summation, what influence embarrassment transformation comprehensive evaluation image is “free”. The G1 group which has “intimate,” “intuitive,”and “practical” images would have joyous feeling and like such product where unexpected functions would suppress errors. The G2 group which has “interesting” and “carefree” images would have joyous feeling and those with “intimate” feeling would like such product where errors are confessed with adorned skills. The G3 group which has “practical” images would have joyous feeling while those with “intimate” images would like such product where humanized function would adjust to the errors. (3) Overall, the changes of embarrassment emotions before use are strong while embarrassment emotions would generally be lowered after use and transformed into positive feeling. The testing samples could reconcile the embarrassment incident but the extent of reconciliation is slightly lower if compared to feeling after use. (4) The overall comprehensive evaluation and emotion after use would correlate into positive relative relation. However, reconciliation of embarrassment emotions is unrelated and the more joy and elation the product delivers to people there will be less embarrassment. But this does not indicate that the product can reconcile embarrassment.
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Cunha, Nadiane Martins. "The moderating effect of emotional contagion on the relationship between embarrassment and emotional contagion." Master's thesis, 2015. http://hdl.handle.net/10316/34473.
Full text
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CHIANG, MENG-HSUAN, and 蔣孟璇. "THE PROMOTION OF EMBARRASSMENT: THE EFFECTS OF KNOWLEDGE TOWARD SOCIAL MEDIA ADVERTISING AND BROWSING SITUATIONS." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/h42u9g.
Full textAbstract:
碩士國立臺北大學
企業管理學系
107
Users on social media have rapidly increased in recent years, social media advertising has become a popular marketing tool for companies to promote their products. The feature of social media advertising is that marketers are able to use customers’ online behavior to create customized advertisements. In our research, we conduct two study to measure the different attitude toward advertisements. We conduct a 2 (advertising types) × 2 (product types) experimental test in study 1 to see if the knowledge of social advertising enhanced would impact users’ attitude toward the advertisement. Results to this study are that the enhance of advertising knowledge is able to (1) impact the perceived ad value of different product types and (2) different advertisement types do not affect users’ attitude toward the advertisements. In study 2, we conduct a 2 (product types) × 3(different situations) experimental test to see if different conditions of browsing social media advertisements among different product types would impact the users’ attitude toward advertisements. Results to this study are that the situations of browsing advertisements on social media are able to impact the feeling of embarrassment and irritation of advertisements and mostly in public situations. For future researches, we suggest that we can focus on the difference of age and the value of different cultures.