Academic literature on the topic 'Electronic mail marketing – Technological innovations'
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Journal articles on the topic "Electronic mail marketing – Technological innovations"
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Musso, Fabio. "Technology in Marketing Channels." International Journal of Applied Behavioral Economics 1, no. 2 (April 2012): 41–51. http://dx.doi.org/10.4018/ijabe.2012040104.
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The paper analyses the contribution of technological innovations to improve the relations and interactions among all members of marketing channels and those with the end consumer. The analysis focuses on marketing channel as a whole, aiming at providing a conceptual framework for future investigations and insights that can be conducted to capture the extent and effects of the changes in technology. The technological perspective of innovation is analyzed by taking into account all types of channels, not just those at the retail distribution level. This perspective can be divided into an area of innovation in vertical relationships between channel members and an area of innovation in relationships with final demand. The main fronts of innovation in vertical relations between firms are: logistics, the joint management of supplying activities, and those joint activities with a high level of integration among partners, such as Vendor Managed Category Management. As regard to relationships with final demand main innovation fields are: checkout technologies, electronic and mobile payments, distance and on-line selling, and self-service technologies.
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Barna, Marta, and Bohdan Semak. "MAIN TRENDS OF MARKETING INNOVATIONS DEVELOPMENT OF INTERNATIONAL TOUR OPERATING." Baltic Journal of Economic Studies 6, no. 5 (December 2, 2020): 33–41. http://dx.doi.org/10.30525/2256-0742/2020-6-5-33-41.
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The article examines the role of the tourism industry in the world economy, reveals the specifics of the innovation process in tourism. The classification of innovations in tourism according to the object of their application is given. The main directions of using innovative marketing technologies in the field of tourism services are considered: release of new types of tourism product, change in the organization of production and consumption, identification and use of new markets, as well as the use of new equipment and technology. Factors that accelerate the introduction of marketing innovations are studied. Based on the analysis of world experience, several models of regulation of innovative tour operating activities in the EU have been identified. The first direction of formation of the model of the innovations development in tourism is the activity of stimulating innovations in the public and private sectors of tourism with the aim of their transition to a qualitatively new model of touring (similar model is used in Greece, Italy and Portugal). The second direction is defined as the internationalization and opening of new markets (a similar model of stimulating innovative development is typical of Spain, Romania and partly Norway). The third one includes support for entrepreneurship in the field of tourism, stimulation of entrepreneurial initiatives, opening a new tourism business (A similar model of stimulating innovation in tourism is typical of many countries in Europe, Australia, New Zealand). The fourth direction is the promotion of the country, its tourism product, including educational and cultural ones (A similar model is typical of Bulgaria, Croatia, Spain, Turkey, Thailand). The role of introduction and active development of e-business and marketing technologies is defined, especially in modern conditions. The necessity of development of the newest directions of the Internet marketing in the field of tourism, including mobile, Internet branding and geomarketing, is proved. The role of innovative marketing technologies as one of the central elements of modern development of activity of tourist firms, the necessity of application of computer technologies and non-standard ways of giving of the information during carrying out modern technical maintenance, are justified. The first group of such technological solutions consists of management technologies, including property management system (PMS), aimed at optimization of basic technological operations. The modern hotels and chains are trying to present themselves not only in global distribution system (GDS), which has become a powerful advertising tool, but also in alternative distribution system (ADS), which is primarily needed by hotels focused on the business segment. Global distribution system (GDS) is also closely integrated into well-known booking systems such as Booking.com, HRS, Agoda, Travelocity, Expedia etc. The next group is for food and beverages inventory management technology (F&B). The group of marketing technologies includes search engine optimization measures (SEO and PPC), which allow to raise the hotel site in search engine rankings, E-mail Marketing as a means of maintaining constant communication with the client, marketing activities in social media (Social Media Optimization), creation of virtual hotels or illusions of visiting a hotel (Second Life and Virtual Hotels Conclusion), branding, etc. The last group of technologies are service ones, i.e. technologies for improving hotel products and services. Innovative technologies are developing in the direction of ensuring sustainable development (greening of hotel services and activities), inclusion in traditional technological operations of innovative components: electronic concierge terminals, access to hotel services via mobile devices, maximizing Internet access, etc. Based on the analysis of the activities of large tour operators, regional differences have been identified in Turkey, Greece, Croatia, Spain, Austria, Norway and France. It is proved that marketing innovations in tourism have a qualitative novelty, which affects the promising areas of tourism development, improvement of existing tourism products, improving the image and competitiveness of the tourism industry. Based on the study, it is generalized that the role of marketing innovations in international tourism has been growing every year, and it has become especially relevant in the conditions of the COVID-19 crisis. For travel companies, the effect of marketing innovation can be expressed in the qualitatively new changes in the tourism industry, improving the efficiency of tourism infrastructure, management of sustainable operation and development of tourism in the country and the formation, positioning and consumption of tourism services, improving the image and competitiveness of travel companies.
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Sabadosh, Ganna. "DEFINITION OF METHODOLOGY FOR FORMATION OF PROFESSIONAL SKILLS IN THE APPLICATION OF INNOVATIVE TECHNOLOGIES IN FUTURE RESTAURANT BUSINESS TECHNOLOGISTS." Bulletin of the National Technical University "KhPI". Series: Innovation researches in students’ scientific work, no. 2 (December 16, 2021): 59–67. http://dx.doi.org/10.20998/2220-4784.2021.02.08.
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In article theoretical and empirical methods of research have been used: essence of the concepts «innovation», «innovative activity», «innovative process», etc. are considered by the author. Classifications of innovations by various signs are investigated. Introductions of an innovative component to technology of food and the offer of special services, application of the interactive (electronic) menu of the screen tablet on tables, the touch display, application of a QR code in marketing of the enterprise, the LED technology of the notification, food 3-D printers, touch producers of food, use of three-dimensional projections for demonstration of preparation of dishes, automation and informatization of processes at the enterprises, use of web and telecommunication technologies is analyzed in the article. The main directions of development of modern technologies in institutions of restaurant economy are: creation of restaurants as Free Floor; opening of food-courts; creation of the conceptual enterprises of restaurant economy; expansion of a network of the virtual restaurants providing the order on the Internet and delivery to the consumer; preparations of dishes in the presence of visitors; organization of service for system catering and others. New ideas, advanced restaurant products and services, technological processes, forms of the organization and management will be result of innovative development of institutions of restaurant economy. Introduction of innovations isn`t cheap, however having offered exclusive menus and services for clients, restaurant institutions are capable to ensure a survival and profit. Processes of high-quality transformation of the sphere in general and ensuring competitiveness of her separate objects are result of introduction of innovative technologies of rendering of services and formation of service according to modern requirements. Innovative development of restaurant technologies increases competitiveness of an institution in modern severe conditions. It is necessary to pay attention to the main current trends of development of science and equipment, a novelty and the invention in food sphere and in the market of services.
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Fuentes-Blasco, María, Beatriz Moliner-Velázquez, David Servera-Francés, and Irene Gil-Saura. "Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing." Journal of Product & Brand Management 26, no. 6 (September 18, 2017): 650–66. http://dx.doi.org/10.1108/jpbm-07-2016-1279.
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Purpose Despite the importance of innovation in business performance, investigation into innovation in services is scanty and lacking consensus. In retailing, it is a topic that has been awakening considerable academic and business interest in recent years. In this study context, this work aims to analyse innovation in retail experiences from two aspects – marketing innovation and technological innovation – to understand the role it exercises in satisfaction and subsequent recommendation. Design/methodology/approach The authors’ objective is to investigate the direct and indirect influence of marketing and technological innovation on satisfaction and word-of-mouth (WOM) through three core constructs: store image, consumer value and store brand equity. SEM methodology is applied on a sample of 820 retail customers of grocery, clothing, furniture an electronics store. Findings The results show that technological innovation is more important than marketing innovation in shaping image, value and satisfaction. At the same time, store image is the variable that most influences customer satisfaction and that satisfaction is a very significant antecedent of WOM behaviour. Practical implications for retail managers and further research are presented. Originality/value The main value of this work has been to go deeper into the study of retail innovation, both in marketing and technologies, and its direct and indirect effects on satisfaction and subsequent recommendation through store image, consumer value and store brand equity. It is a new line of study, which is still fragmented and with little empirical evidence.
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Frey, Susanne, Roland Schegg, and Jamie Murphy. "E-Mail Customer Service in the Swiss Hotel Industry." Tourism and Hospitality Research 4, no. 3 (March 2003): 197–212. http://dx.doi.org/10.1177/146735840300400302.
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This research explored the state of electronic customer service in Switzerland by e-mailing a typical room query to a random and stratified sample of 200 hotels. Based on the hotel responses, this study found that guests had less than a one in ten chance of receiving a prompt, polite and personal reply. Diffusion of innovations helps explain the poor e-mail replies by Swiss hoteliers. The quality of reply differed across hotel size, category, online relationship marketing tools and linguistic region while responsiveness differed across online relationship marketing tools, geographic location and linguistic region. This study suggests that hotels can gain an immediate competitive advantage by implementing basic e-mail procedures.
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Goodman, Leonard, and Dan Palmon. "TECHNOLOGICAL INNOVATIONS AND THE WORK OF THE ACCOUNTING HISTORIAN: SOME KEY ISSUES." Accounting Historians Journal 28, no. 1 (June 1, 2001): 93–110. http://dx.doi.org/10.2308/0148-4184.28.1.93.
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This paper considers how innovations in information technology have changed the process by which accounting historians collect primary and secondary sources of information. It examines how web-based systems have made it possible for historians to collect data from what is effectively a twenty-four-hour “on-line library”. The paper explores some of the limitations of technological innovations and considers the steps necessary to ensure future access to information stored in digital electronic form. It also considers the challenges involved in authenticating primary source documents such as e-mail and facsimiles and the impact of encryption on the availability of data in the future. Advances in information technology suggest that future generations of accounting historians will require new skills.
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Maksaev, Artur, and Vladimir Vakulenko. "EVOLUTION OF E-MARKETING TOOLS." Russian Journal of Management 9, no. 4 (January 25, 2022): 86–90. http://dx.doi.org/10.29039/2409-6024-2021-9-4-86-90.
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Email marketing tools now enable companies to dramatically improve customer engagement and balance their marketing budgets. To identify trends and tendencies, it is advisable to investigate the evolutionary features of electronic marketing tools, assess their classification specificity, study the functional features and analyze the transformational vectors of electronic marketing.
Marketing in effectively functioning and constantly developing companies is designed in such a way that, penetrating into the management complex of implementing strategies and innovations, it instantly reacts to the emergence of the latest electronic tools and technological solutions, forms its own ways of preventing an unstable external environment.
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Haidir, Haidir, Muhammad Arizki, and Miftah Fariz. "An Innovation of Islamic Religious Education in The Era of The Industrial Revolution 4.0 in Elementary School." Nazhruna: Jurnal Pendidikan Islam 4, no. 3 (November 9, 2021): 720–34. http://dx.doi.org/10.31538/nzh.v4i3.1688.
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Learning Islamic religious education should not turn a blind eye to technological developments that are realized or not have a very large impact on life. Al-Ulum Private Elementary School Medan implements Islamic Religious Education learning innovations using and utilizing technological developments. For example, Teleconference, Google Classroom, Zoom Meeting by utilizing facilities such as e-mail (electronic mail), mobile phones, MP3 players, websites, blogging, search engines, and others. Learning models develop in the form of electronic learning (e-learning), electronic books (e-books), online classes, online discussions, computer-based learning. The use of whiteboards and markers, replaced with the use of Notebook media, LCD Projectors, and so on. Printed sourcebook materials, modules, and student worksheets are replaced with e-books, digital libraries, YouTube, and internet pages. This research is focused on qualitative research using descriptive method. This research intends to examine the natural role of Islamic Religious Education Learning Innovation in the Industrial Revolution Era 4.0 Studies at Al-Ulum Private Elementary School Medan. This research is suitable to use a qualitative research approach with a descriptive method, in revealing the facts as empirical truth in this research.
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Ratten, Vanessa. "The Development of Social E-Enterprises, Mobile Communication and Social Networks." Journal of Electronic Commerce in Organizations 11, no. 3 (July 2013): 68–77. http://dx.doi.org/10.4018/jeco.2013070104.
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As technological innovations have progressed, the ability of social enterprises to find creative solutions to social problems in the global economy has increased. Social electronic enterprises (e-enterprises) contribute to the well-being of society by utilizing information and communications technology that has a financial component in addition to social and environmental objectives. Social e-entrepreneurship is an effective dynamic way that organizations can achieve social objectives that facilitate change in the international environment. More recently, innovation in information and communications technology has increased the ability of individuals to establish social e-enterprises. This paper discusses the role of technological innovations in providing opportunities for social e-enterprises to develop based on mobile online services. The influence of mobile online communities in developing social e-enterprises is investigated along with how mobile communication has encouraged individuals and organisations to be involved in social e-enterprises. The changing mobile social software communications devices that have allowed individuals to build social e-enterprises using technological innovations from the internet are stated. Recommendations for the continued development of social e-enterprises that utilize emerging technological innovations are included in the paper with suggestions for future research.
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Zhuravka, Fedir, Rostislav Botvinov, Marharyta Parshyna, Tetiana Makarenko, and Natalia Nebaba. "Ukraine’s integration into the world arms market." Innovative Marketing 17, no. 4 (December 29, 2021): 146–58. http://dx.doi.org/10.21511/im.17(4).2021.13.
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Hostilities in eastern Ukraine have highlighted the need for accelerated transformation of Ukrainian armed forces and strengthening country’s defense capabilities. Ukraine is an active consumer and exporter of weapons, so it needs to improve constantly its position in the international arms market, which, by the way, unlike most markets suffering from the COVID-19 pandemic, is constantly growing. The study aims to assess the prospects of Ukraine’s integration into the world arms market to secure its armed forces and achieve the highest possible level of arms exports. Methods of comparative analysis and integrated approach were used in the study. The obtained results demonstrated that Ukrainian arms export has fallen dramatically in recent years (from 1501 million USD in 2012 to 115 million USD in 2020); the largest importers were China (36% of Ukraine’s total arms exports), Russia (20%), and Thailand (17%). The main explanation for this is the necessity of transition to more technological weapons. Concerning weapon imports, Turkey, the USA, Great Britain, Poland, and Bulgaria became the main suppliers. It is about ammunition, electronics, including electronic warfare stations, means of communication, sniper rifles, grenade launchers, etc. The study substantiated that Ukraine should implement joint projects with other countries to fully develop its high-tech weapons in accordance with the latest military technologies.
Dissertations / Theses on the topic "Electronic mail marketing – Technological innovations"
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Ruiz, Diaz Pablo Sergio Mereles. "Telemarketing: tecnologia e precarização do trabalho." Universidade Tecnológica Federal do Paraná, 2009. http://repositorio.utfpr.edu.br/jspui/handle/1/177.
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Esta dissertação procurou investigar as condições de trabalho em uma central de atendimento telefônico ligada a um banco público. A unidade em foco é terceirizada e seus empregados exercem mesmas tarefas que funcionários concursados. A unidade de teleatendimento possui alto grau de informatização e combina características de organização tayloristafordista com gerenciamento toyotista, apresentando especificidades decorrentes da utilização de mão-de-obra num contexto marcado pela flexibilização nas formas contratação e conseqüente redução de direitos laborais de terceirizados em relação aos funcionários efetivos do banco. O objetivo geral foi o de questionar suposta neutralidade da tecnologia quando mediadora da relação capital x trabalho. Por ser uma pesquisa qualitativa, partimos de bibliografia que nos auxiliasse na comprovação dessa hipótese, a de que a tecnologia foi apropriada pelo capital e a este serve na medida em que permite a intensificação do ritmo de trabalho, aumento no controle dos resultados e a conseqüente aceleração no ritmo de acumulação. Os argumentos de que a ciência pouparia o ser humano do esforço físico desnecessário e o libertaria para desenvolver atividades ligadas ao intelecto se verificou em parte, sem, no entanto, diminuir o grau de exploração sobre o trabalhador, verificado pela precarização crescente nas formas de contratação, gerando um novo mundo do trabalho. Questionários mistos foram utilizados junto a trabalhadoras da empresa terceirizada, no intuito de identificar o perfil socioeconômico, o histórico profissional, as condições de trabalho e qual a percepção como classe trabalhadora. Identificamos que o grau de controle e o ritmo de trabalho se constituem em formas de intensificação na exploração, propiciada pela combinação de técnicas gerenciais da era fordista e pela utilização de sistemas de controle baseados na informática, constituindo o aparato tecnológico, uma dimensão do capital.This thesis sought to investigate the working conditions in a call center subordinated to a public bank. The telemarketing unit under study is outsourced, and their employees perform the same tasks as direct permanent employees. The telemarketing unit has a high degree of computerization and combines features of Taylorist-Fordist organization with Toyotist management. Labor force use characterized by flexibility and a reduction of labor rights of the outsourced employees compared to the permanent employees of the bank. The hypotheses that guided this research is that technology, far from being neutral, serves the interests of capital as far as it contributes to intensification of labor, increased labor control and, as a result, to the acceleration of capital accumulation. The arguments that science would save human beings from unnecessary physical effort to liberat and develop activities related to the intellect occurred in part, without,however, reduce the degree of exploitation of the employee, revealed by the growing labor insecurity. Questionnaires to the outsourced company workers were used to obtain data aiming to identify the socioeconomic, occupational history, working conditions and the self-perception as working class. We found that the degree of control and intensified labor pace provided by the combination of Fordist management techniques era and control systems based on computer, are increasing labor exploration. In this regard, the technological apparatus can be seen as a dimension of capital.
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Mounsear-Wilson, Clifford. "E-commerce as an alternative marketing channel." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/1615.
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Information technology (IT) has become an integral part of the success and globalisation of business over the last two decades. It is hard to imagine how the efficiencies expected in today’s fast paced business world could possibly be achieved without the advancements in IT. The most significant of these advancements is arguably the advent of the Internet which has empowered businesses of all sizes by giving them the means to promote their products and services at a relatively low cost in markets that would previously have been inaccessible. The aim of this study was to assess whether e-commerce represents an alternative channel for a brick and mortar company wishing to follow a market penetration strategy. The study was based around a company, Canoa Eastern Cape, which trades in the office automation industry in the Eastern and Southern Cape of South Africa. The study investigated the history of Canoa Eastern Cape, focusing predominantly on the growth strategies followed by the business in the past. With a view to the future, growth strategies which could potentially be followed by Canoa Eastern Cape were also investigated. The result of these investigations was a recommendation that Canoa Eastern Cape should follow a market penetration strategy, which will see the business marketing its existing products within its current market by making use of a new distribution channel, more specifically e-commerce. In order to assess the suitability of e-commerce as a tool within a market penetration strategy a literature study was conducted to get a better understanding of ecommerce and its viability as business tool. The literature study focused on eight core concepts felt to be critical in the evaluation of e-commerce, namely: • the development of e-commerce over the past years; • the future of e-commerce; • whether e-commerce is a financial success or not; • requirements for e-commerce to be successful; iv • products that customers are prepared to buy online; • industries most affected by e-commerce; and • demographics of e-commerce users; and • e-commerce in the office automation industry. Using the information gained in the literature study as a basis from which to start, an empirical study was conducted. The objective of the empirical study was to obtain data which would be used to assess the level to which e-commerce has been adopted by consumers in the specific geographic area and whether these consumers are willing and able to make use of e-commerce as an alternative to conventional purchasing for the procurement of office automation consumables and office automation equipment. A quantitative research paradigm was adopted, making use of a structured questionnaire to gather information from the sample of Canoa Eastern Cape’s customers. The data collected from the empirical study were analysed using univariate and bivariate analysis. The findings of the empirical study suggested that: • demographics are a poor indicator of adoption of e-commerce; • there is a significant adoption rate within the sample: o 79.85 percent of the respondents reported to have used e-commerce before for personal use; and o 59.13 percentreported to have used e-commerce before for business use; • there is a high rate of willingness to use e-commerce again: o 91.09 percent of the respondents indicating that they would use e-commerce again for personal use; and o 80.18 percent indicating that they would use e-commerce again for business use; • there is a high likelihood that consumers will buy office automation consumables through an e-commerce channel, with 65.82 percentof the respondents indicating that they would be likely or very likely to buy consumables through an e-commerce channel; • there is no significant difference in the adoption rates between the three main areas within the targeted sample, that is, East London, Port Elizabeth and George and Knysna. Given the findings of the empirical study it is felt that an e-commerce solution does present a viable alternative channel for a brick and mortar company trading in the Office Automation Industry in the Eastern and Southern Cape wishing to follow a market penetration strategy.
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Goko, Jethro. "An investigation into how Johnnic Communications can maximise its online presence and e-commerce potential." Thesis, Nelson Mandela Metropolitan University, 2006. http://hdl.handle.net/10948/510.
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The exponential growth of the Internet and other new technologies globally continues to re-shape the South African consumer and business landscapes. Media and entertainment group Johnnic Communications Limited has invested more than R1 billion in new technologies in the past 10 years alone. However, the company still has to realise the desired returns on this investment – a situation that is forcing management to review all its online activities. This research project sought to determine what the key success factors are for the local and international online media industry, with a view to recommending potentially viable Internet strategies that could turn around operations such as Johnnic Communications’ online offerings from being nice-to-have cost centres, into exciting and key profit-generating streams. The research found that while Internet offerings cannibalise the readership of printed newspapers in South Africa, new technologies also present media houses with the opportunity to tap into new and broader markets, and hence new revenue streams. To that extent, it concluded that continuing to invest in the Internet is an imperative for Johnnic Communications, rather than an option. In addition to recommending new digital strategies, the research also concludes that developing critical mass and having a clear online strategy are crucial factors towards the company making money out of new technologies.
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Wu, Wei-Wen. "Business-to-business E-markets in textile industry: An empirical perspective." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2765.
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This research investigates the attitudes and perceptions of the E-Markets as members of their value chain in the textile industry. The study began by formulating a basic understanding of the nature of buyer-to-buyer (B2B)s well as electronic marketplaces. Fundamentally, E-markets change the relationship dynamics between buyers and sellers from "one-to-one" to "many-to-many."
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Burgess, Stephen Keith 1958. "Business-to-consumer interactions on the Internet : a model for small businesses." Monash University, School of Information Management and Systems, 2001. http://arrow.monash.edu.au/hdl/1959.1/8027.
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Barnardt, Gerard Louis. "Electronic communication in the workplace : employer vs employee legal rights." Thesis, Stellenbosch : Stellenbosch University, 2004. http://hdl.handle.net/10019.1/49942.
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Thesis (LLM)--University of Stellenbosch, 2004.ENGLISH ABSTRACT: The monitoring of electronic communication is likely to face all employers sooner or later. The rapid advancement in technology aimed at helping to monitor electronic communication, makes it easier than ever before for employers to monitor the electronic communications of their employees. There are important questions to consider when dealing with the topic of monitoring electronic communication. Examples include "mayan employer legally monitor electronic communications?" and "how does monitoring affect the employee's right to privacy?" This thesis is an attempt to answer these and other related questions by analysing, inter alia, South African legislation, the Constitution and case law, as well as comparing the law as it applies in the United Kingdom and the United States of America. The analysis and conclusion offered in this thesis aim to provide theoretical consideration to academics and practical application for employers that are faced with the reality of monitoring electronic communications.
AFRIKAANSE OPSOMMING: Alle werkgewers sal waarskynlik die een of ander tyd met die monitering van elektroniese kommunikasie gekonfronteer word. Die snelle voortuitgang in tegnologie wat daarop gemik is om te help met die monitering van elektroniese kommunikasie, maak dit vir werkgewers makliker as ooit tevore om sodanige kommunikasies van hulle werknemers te monitor. Daar is egter belangrike vrae wat oorweeg moet word wanneer die onderwerp van monitering van elektroniese kommunikasie ter sprake kom. Voorbeelde hiervan is "mag 'n werknemer regtens elektroniese kommunikasies monitor?" en "hoe raak monitering die werknemer se reg tot privaatheid?" Hierdie tesis is 'n poging om hierdie en ander verwante vrae te beantwoord deur die ontleding van, onder andere, Suid-Afrikaanse wetgewing, die Grondwet en die reg soos deur hofuitsprake ontwikkel, sowel as vergelyking van die reg soos wat dit van toepassing is in die Verenigde Koninkryk en die Verenigde State van Amerika. Die ontleding en gevolgtrekking wat in hierdie tesis aangebied word, is gemik op die verskaffing van teoretiese oorweging aan akademici en praktiese toepassing vir werkgewers wat met die realiteit van die monitering van elektroniese kommunikasies gekonfronteer word.
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Sophonthummapharn, Kittipong. "A comprehensive framework for the adoption of techno-relationship innovations : Empirical evidence from eCRM in manufacturing SMEs." Doctoral thesis, Umeå : Umeå School of Business, Umeå University, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1800.
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Fong, John. "Electronic word-of-mouth and country-of-origin effects a cross-cultural analysis of discussion boards /." Phd thesis, Australia : Macquarie University, 2008. http://hdl.handle.net/1959.14/28611.
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Thesis by publication.Thesis (PhD) -- Macquarie University, Macquarie Graduate School of Management, 2008.
Bibliography: leaves 124-133.
Introduction - Literature review -- Online word-of-mouth: a comparison of American and Chinese discussion boards -- Electronic word-of-mouth: a comparison of stated and revealed behaviour on electronic discussion boards -- A cross-cultural comparison of electronic word-of-mouth and country-of-origin effects -- Conclusion.
The growth of electronic discussion boards has enabled consumers from different cultures to communicate with people of similar interests. Through this online channel, marketing concepts such as word-of-mouth (WOM) and country-of-origin (CoO) effects have the potential to become more important because of the potentially large number of participants involved. The US and China, being the largest and second-largest online population in the world respectively, are ideal countries to investigate the frequency and extent of these marketing concepts. --The thesis consists of three separate but inter-related papers which have been published in journals or have been accepted for publication. Each paper builds on the one before and analyses different aspects of online consumer behaviour such as information-giving, information-seeking and the CoO statements made by participants of discussion boards. By examining and comparing the frequency and content of discussion postings on discussion boards within US and China based websites, the thesis makes a comparison of the information-giving and information-seeking behaviour of the discussants and also looks at the extent and the content of CoO statements made. Online observation of discussion postings from six different discussion boards (three each from the US and China) was conducted over two 90-day period in 2004 and 2005 and a total of 5,993 discussion postings were downloaded for analysis. In addition, an online survey of 214 participants was conducted to compare the stated and actual (or "revealed") behaviour of discussants on the US and China based discussion boards. -- Overall, the findings indicate consistent differences over a 12-month period in the bahaviour of the US and Chinese discussants. The US discussants were found to provide more information than their Chinese counterparts while the Chinese discussants exhibited more information-seeking bahaviour on the discussion boards. The findings also indicate that the Chinese discussants demonstrated more negative CoO statements and these statements were observed to be related to Japan and/or brands that originated from Japan. The findings suggest that such negative CoO statements can increase rapidly online and it appears that the negative sentiments by the Chinese were apparently unrelated to product quality; instead they appear to have been predominantly associated with war related animosity. -- These findings have important implications for marketers selling to the Chinese as discussion boards appear to be more important as a source of information for the Chinese than the Americans. Also, given that the Chinese discussants demonstrated a high level of negative CoO statements relating to products from Japan, marketers selling Japanese products to the Chinese must understand the underlying issues related to these negativeCoO statements and take steps to prevent non-purchase of Japanese products.
Mode of access: World Wide Web.
vii, 133 leaves ill
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Dlutu, Bongiwe Agrienette. "The impact of social network sites on written isiXhosa : a case study of a rural and an urban high school." Thesis, Rhodes University, 2014. http://hdl.handle.net/10962/d1011826.
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The use of cellphones has increased all over the world. That invites many academics to conduct research on the usage of these devices, especially by young people, since young people join Social Network Sites (Facebook, Mxit, 2go, Whatsapp) and use a shorthand language. Most studies are related to the use of English and other languages that are recognised by computer software. There are few studies, if any, that have been done in relation to the use of African Languages on these sites. This research therefore aims to seek to explore the use of African Languages, especially isiXhosa, in assessing how technology might help in language development through the usage of SNSs that learners already use to equip them with educational material in their mother tongue. This study was conducted in two high schools, Nogemane Senior Secondary School in a disadvantaged and remote rural community with limited access to additional educational material such as magazines, newspapers, and television. The school also lacks basic study materials such as textbooks from the Education Department and they have no access to a library and laboratory. They also only have very few subjects to choose from. Nombulelo Senior Secondary School is in Grahamstown. This school has good infrastructure and learners have access to different technological devices and they can access libraries. What is common between learners in both schools is that they are all doing isiXhosa as a first language and are using SNSs to interact with each other. This study has found that learners enjoy using SNSs rather than reading the printed books. Furthermore, they enjoy and prefer interacting in isiXhosa in their conversations. Learners also use the web to post and show their creative writing, regardless of the shorthand form writing they use on the SNSs. This study has found that learners are not well equipped with basic isiXhosa skills when reaching the FET phase. They lack the understanding of standard isiXhosa idioms and proverbs. That clearly means that they are equipped in the more modern forms of literature rather than the traditional oral forms. IsiXhosa teachers also see SNSs as the better platform to engage with learners and they suggest that there must be a section in the subjects at school that teaches about cyber bullying and being safe online. This thesis also presents examples of new and contemporary forms of SNS-speak that are used by learners in both the rural and urban schools. This study is more concerned with SNSs for literacy development and to assess whether the shorthand writing has negative or positive effects in writing isiXhosa. This is done against the backdrop of a literature review which explores new literacies, computer mediated communication, social identity models as well as language policy and planning.
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Stromnes, Leif. "Printed newspapers and on-line news : a study of the factors influencing consumer acceptance of electronic news via the internet." Thesis, 2001. http://hdl.handle.net/10413/3564.
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The aim of this study was to determine the factors influencing readership of electronic news via the Internet. The status of printed news in the changing news environment was also investigated in the light of increasing electronic news readership. In order to achieve this aim, current electronic news readers were probed on their Internet news readership. The findings indicated that although traditional printed news was still very widely read, the shift amongst Internet users seemed to be towards reading more electronic news in the future. This study found that the two most significant factors that will lead to an increase in electronic news readership are the following: • This medium being accessed free of charge, i.e. where no monthly Internet subscriptions need to be paid. This has been achieved through free Internet access via ABSA since 16 February 2001; and • an improvement in the speed of access. The fact that traditional printed newspapers can be read in an informal environment seemed to be the single most important factor in maintaining its popularity.Thesis (M.Com.)-University of Durban-Westville, 2001.
Books on the topic "Electronic mail marketing – Technological innovations"
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Gregory, Kip. Winning Clients in a Wired World. New York: John Wiley & Sons, Ltd., 2005.
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Candace, Deans P., ed. E-commerce and M-commerce technologies. Hershey, PA: IRM Press, 2005.
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Marketing technologies: Corporate cultures and technological change. New York, NY: Routledge, 2012.
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Innovation in electronic mail: Towards open information networks - perspectives on innovation policy. Amsterdam: North-Holland, 1987.
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Simakova, Elena. Marketing technologies: Corporate cultures and technological change. New York, NY: Routledge, 2012.
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Brilliant online marketing: How to use the internet to market your business online. New York: Pearson, 2010.
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Gonzo marketing: Winning through worst practices. Cambridge, MA: Perseus Pub., 2001.
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Ahmed, Ajaz. Velocity: The seven new laws for a world gone digital. London: Vermilion, 2012.
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Reinventing the postal sector in an electronic age. Cheltenham, U.K: Edward Elgar Pub., 2011.
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Practices, LLC Best. Driving business through the Internet: Web-based sales, marketing and service. Chapel Hill, NC: Best Practices, LLC, 2001.
Find full textBook chapters on the topic "Electronic mail marketing – Technological innovations"
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Ratten, Vanessa. "Adoption of Mobile Reading Devices in the Book Industry." In Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy, 203–16. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-1939-5.ch011.
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Mobile reading devices are leading the world into another communications revolution and means of conducting everyday activities. The acceptance of mobile reading devices depends on consumer user acceptance in addition to technological innovation. This chapter develops a conceptual framework incorporating emotional response, marketing usefulness, and attitudes towards technological innovations to explain the major factors influencing a person’s decision to adopt a mobile reading device. By incorporating different theoretical approaches to the adoption of mobile reading devices, this chapter highlights how certain aspects of these theories are relevant in the context of electronic books (e-books). The main theories integrated in this chapter that focus on e-books are the technology acceptance model (TAM), theory of reasoned action (TRA), theory of planned behavior (TPB), and social cognitive theory. Three propositions are developed from the conceptual framework and theoretical analysis of technology adoption models that promote and facilitate future empirical research relating to mobile reading devices.
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Tysick, Cynthia, and Cindy Ehlers. "Gender and the Internet User." In End-User Computing, 27–34. IGI Global, 2008. http://dx.doi.org/10.4018/978-1-59904-945-8.ch003.
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Civilization has seen an explosion of information technologies over the last one hundred years. The telephone, radio, television, and Internet have entered the lives of men and women at work and home, becoming the main forms of communication and entertainment. Unfortunately, early adopters and creators of these technologies were men. Women, working primarily in the home, were not exposed to these technological innovations until husbands or fathers brought them into the home. Oftentimes, wives and daughters viewed these “contraptions” as intrusive to the harmony of the home. Therefore, in order to appeal to the widest possible audience these information technologies were adapted, mostly by corporations, to appeal to women through aesthetically pleasing design, creative programming, and product marketing (Shade, 2002). By the end of the 20th century, the television emerged as the electronic hearth. Here the family gathered, shared their day, and engaged in entertainment or debate (Tichi, 1991). Today Americans are spending less time in front of the television and more time in front of the new electronic hearth—the Internet. The average American spends close to three hours on the Internet per day, exceeding the number of hours spent watching television by 1.7 hours (Nie, Simpser, Stepaniknova, & Zheng, 2004). The Internet has followed a diffusion of innovation pattern similar to all its predecessors, beginning as a communication tool for white, male scientists to share ideas, eventually being adopted by young male “inventor-heroes” who manipulated and improved it. These improvements motivated white businessmen to use the Internet to improve profits and productivity, gather information, and entertainment. In the end the computer, and as a result the Internet, left the man’s world of work and entered the woman’s domain of the home. Slowly, over the last ten years it has made a subtle impact on the lives of American women.
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Hassan, Azizul, and Roya Rahimi. "Consuming “Innovation” in Tourism." In Global Dynamics in Travel, Tourism, and Hospitality, 130–47. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0201-2.ch008.
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Upon understanding definition, features, application analysis of innovation and relevant theory of the Diffusion of Innovations, this study suggests Augmented Reality (AR) as a technological innovation. AR is an advanced stage of virtual reality that merges reality with computer simulated imageries in the real environment. This chapter synthesizes AR as an emerging and potential technology of digital tourism marketing and management. The aim of this analytical approach based chapter is to understand innovation from tourism product or services consumption perspective. Relevant evidences are also included on lenses of marketing, digitalization and innovation consumption. Results outline that, technology consumption is gradually reshaping and getting supported by the availability and accessibility of electronic formats as AR as a technological innovation. This symbolizes that the consumption of technological innovation as AR offers freedom to select, purchase and recommend in relation to the theory of Diffusion of Innovations by Rogers (1962).
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Ratten, Vanessa. "Social e-Enterprise through Technological Innovations and Mobile Social Networks." In Social E-Enterprise, 96–109. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-2667-6.ch006.
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Social electronic enterprises (e-enterprises) are an important part of the global business environment, which have developed from technological innovations that have enabled businesses to create and sustain financial endeavors that have an integrated social aspect. Part of the increase of social e-enterprises has been led by mobile social networks growing in popularity as people utilize mobile communication technology to communicate with stakeholders that are part of their social network. This form of community interactivity represents a technology innovation that has a strong combined business and social potential. This has enabled mobile social networks to form part of a social e-enterprises computer mediated communication that impacts the way technology is marketed to people. The purpose of this chapter is to review the existing research on technological innovations in social e-enterprise and mobile social networks by providing a set of research propositions that can be used to understand the adoption of social technology innovations. Suggestions for future research and practical marketing implications of social technological innovations in the context of facilitating social e-enterprise through mobile social communities are also stated.
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Chadha, Deepali ,. "Digitalization of Agriculture in India: Pathway to Prosperity." In Agribusiness Development Planning and Management. New Delhi Publishers, 2020. http://dx.doi.org/10.30954/ndp.agribusiness.2020.3.
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Digital marketing covers all the marketing strategies that are using the internet or an electronic device. It is a new way of approaching customers. According to a recent survey, India’s digital advertising industry is growing at a rate of 33.5 per cent annually. There is a gradual rise in digitization and modernization taking place in several aspects. Agriculture sector is also identified as one of the potential sectors of digitization due to large volumes traded and a high level of fragmentation present in the supply chain. In India, a significant part of the population is engaged in agriculture. Although different modern techniques and practices have been adopted in agriculture that has undoubtedly helped to improve the production over the years, but there has been a constant challenge to provide a market for the marketed surplus and getting fair prices for the same. Agricultural marketing covers the services involved in moving a farm product to the target consumer. It has undergone numerous changes over the last few years. It has beautifully evolved from barter system to organized marketplaces to today’s electronic market platform owing to several technological changes and government interventions. Institutions such as Agriculture Produce Marketing Committees (APMC), regulated market yards, and minimum support price are instances of state support that have led to a strong primary sector. Further, development of technological and financial innovations has changed the commodity transaction pattern of the stakeholders. Digitization of transactions helps in trading large volumes and also enhances transparency and associated benefits. Different initiatives have been taken by the Indian Government to digitize the agriculture sector to help the farming community such as launching of Digital India Campaign and various mobile applications that help in increasing agriculture productivity
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Uçar, Pınar. "Importance of ICT in Human Resources Management and Evaluation in Terms of Events." In Advances in Marketing, Customer Relationship Management, and E-Services, 86–104. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-4954-4.ch006.
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Electronic human resources management is the use of information technologies for human resources applications that enable easy interaction between employees and employers. Therefore, through electronic human resources management, information about recruitment, performance management, strategic orientation, and education is provided. Competitive business environments have made institutions and organizations to take into account innovations and superiorities to survive. In this context, one of the biggest obstacles that the human resources department has to overcome is the rapidly changing technological environment. The possibilities of technology for human resources management are infinite. In principle, all human resources processes are supported by technology. One of the areas where communication and information technology can be used effectively is events. This chapter describes how communication and information technology can be used effectively when planning and managing human resources in event organizations.
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Braun, Patrice. "Action Research Methods." In Information Communication Technologies, 3112–18. IGI Global, 2008. http://dx.doi.org/10.4018/978-1-59904-949-6.ch218.
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To date, most research into the implications of the Internet for SMEs has focused on individual business barriers to ICT and e-commerce adoption. Such research has shown that SMEs tend to be time- and resource-poor, with their size being their main disadvantage vis-à-vis ICT adoption (OECD, 2000; Van Beveren & Thompson, 2002). Perhaps the question is not whether small firms have adopted ICT, but rather where are small firms in terms of their ICT adoption. ICT encompasses a series of separate yet interrelated components; for example, electronic mail (e-mail), the Internet, the Web, and e-commerce, which can be adopted in a variety of social and business settings. Hence, it is suggested that ICT cannot be considered as a single technological innovation but rather as a series of (process) innovations, potentially resulting in variable ICT adoption patterns (Walczuch, Van Braven, & Lundgren, 2000).
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Braun, Patrice. "Action Research Methods." In Encyclopedia of Developing Regional Communities with Information and Communication Technology, 1–5. IGI Global, 2005. http://dx.doi.org/10.4018/978-1-59140-575-7.ch001.
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To date, most research into the implications of the Internet for SMEs has focused on individual business barriers to ICT and e-commerce adoption. Such research has shown that SMEs tend to be time- and resource-poor, with their size being their main disadvantage vis-à-vis ICT adoption (OECD, 2000; Van Beveren & Thompson, 2002). Perhaps the question is not whether small firms have adopted ICT, but rather where are small firms in terms of their ICT adoption. ICT encompasses a series of separate yet interrelated components; for example, electronic mail (e-mail), the Internet, the Web, and e-commerce, which can be adopted in a variety of social and business settings. Hence, it is suggested that ICT cannot be considered as a single technological innovation but rather as a series of (process) innovations, potentially resulting in variable ICT adoption patterns (Walczuch, Van Braven, & Lundgren, 2000).
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Medhekar, Anita. "Digital Health Innovation Enhancing Patient Experience in Medical Travel." In Research Anthology on Telemedicine Efficacy, Adoption, and Impact on Healthcare Delivery, 199–223. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-8052-3.ch011.
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Digital health technological innovations are disrupting every sector of the economy, including medical travel/tourism. Global patients as medical tourists are using patient-centric digital health technologies, enhancing patient/medical tourists experience and making it more transparent and engaging with healthcare providers and medical tourists. Digital communication tools such as e-mail, online appointments, smartphones, instant messaging applications, social media tools, user-generated content by online patient communities, tele-medicine, tele-radiology, my-Health records, Skype consultation, WhatsApp, health video, electronic health records, health data analytics tools, and artificial intelligence-enabled health technologies enhance the medical travel decision-making process, reduce cost, improve patient care and transparency of communication, and engage the relationship between the patient and the healthcare provider with positive outcomes, medical tourist experience, and empowerment.
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Medhekar, Anita. "Digital Health Innovation Enhancing Patient Experience in Medical Travel." In Opportunities and Challenges in Digital Healthcare Innovation, 13–35. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-3274-4.ch002.
Full textAbstract:
Digital health technological innovations are disrupting every sector of the economy, including medical travel/tourism. Global patients as medical tourists are using patient-centric digital health technologies, enhancing patient/medical tourists experience and making it more transparent and engaging with healthcare providers and medical tourists. Digital communication tools such as e-mail, online appointments, smartphones, instant messaging applications, social media tools, user-generated content by online patient communities, tele-medicine, tele-radiology, my-Health records, Skype consultation, WhatsApp, health video, electronic health records, health data analytics tools, and artificial intelligence-enabled health technologies enhance the medical travel decision-making process, reduce cost, improve patient care and transparency of communication, and engage the relationship between the patient and the healthcare provider with positive outcomes, medical tourist experience, and empowerment.