Dissertations / Theses on the topic 'Eco-entrepreneurship'

What is Ecopreneurship? This thesis proposes to define ecopreneurship in theory, and to increase the understanding of it in practice. Ecopreneurship can be seen as one of several ways of doing business in a more environmentally friendly way. It is conzeptualized as the intersection of entrepreneurship theory and sustainability studies. A non-exhaustive list of three sub-concepts of Ecopreneurship is identified and discussed: Eco-Innovation, Eco-Commitment and Eco-Opportunity.

In addition to the theoretical framing, this study also includes an empirical part, in which by means of multiple case studies, insight is gained on how Ecopreneurship and its sub-concepts manifest in practice. Apart from the three concepts already identified in the theoretical part of this study, the themes of social equity, indirect Ecopreneurship and the time aspect of Eco-Innovation emerged from the analysis of the case studies. This thesis presents an emerging framework for ecopreneurship, which still has gaps to be filled if accepted as a framework.

Despite the increasing popularity of the concept of entrepreneurship for sustainable development in both academia and policy making, there is no agreement on how this process should unfold and which objectives it should pursue. Perceived tensions between the paradigms of sustainability and economic development as well as alack of shared definitions and assumptions lead to ambiguous understandings of the idea of sustainable entrepreneurship. This thesis uses the theoretical framework of ecological economics to investigate a leading discourse within the field of sustainable entrepreneurship and aims toclarify the underlying assumptions and implications of the current discourse. The analysed discourse is created by SEED, a global UN partnership which promotes entrepreneurship for sustainable development with a focus on African countries. The discourse analysis is conducted according to four analytical elements as defined by Dryzek (1997: 2013). The theoretical reflection of the discourse through the lensof ecological economics and its strong sustainability paradigm functions as a foundation for the conceptualisation of strong sustainable entrepreneurship from which implications for the current sustainable entrepreneurship discourse are derived.

This case study features an exploratory investigation involving capability development among technologically oriented student entrepreneurs within the University of Ottawa’s entrepreneurial ecosystem. Utilization took place of a mixed methods approach involving a survey of student entrepreneurs, interviews with facilitators and student entrepreneurs, and secondary data where possible. This mixed methods approach was necessary to collect a ‘thickness’ of data to justify a case study research design, including a check for robustness such as to demonstrate ‘trustworthiness’ of the data. Unique insights build on existing literature to offer a contribution to knowledge. Although the university ecosystem offered varied supporting mechanisms, perceived barriers also existed. Moreover, invariably the development of threshold rather than dynamic capabilities took place. Implications for practitioners follow from the theoretical contributions in order to facilitate a more effective university entrepreneurial ecosystem. In particular, a need exists to enhance the development of capabilities that build traction and scalability.

This thesis presents a tentative definition of the concept of sustainopreneurship - in the most simplified form described as entrepreneurship and innovation for sustainability - “Business with a Cause”. The concept takes its departure from generic entrepreneurship theory development, its extensions and further contextualization into the domains of sustainability, primarily through recent research. A literature review provides core references related to the conceptualization of sustainability entrepreneurship. A claim is made that there is a need for further conceptual development, especially viewed in contrast to the empirical material and experience, when digesting the literature that deals with concepts preceding sustainopreneurship. These concepts are eco-preneurship and social entrepreneurship, as well as current descriptions of sustainability entrepreneurship, including some sources where the word sustainopreneurship in itself is introduced for the first time. The methodological approach used when conducting the literature review is an analytical stance. Additional analysis, integrating and extending the reviewed sources, leads us to a performative definition of sustainopreneurship. This tentative definition is presented as an imagined prospective wordbook entry in a “future history” format. One of the key distinctions in between entrepreneurship in general and sustainopreneurship, is that sustainopreneurship is mission- and cause oriented - business activity is used as a means to solve sustainability-related problems. In short, to turn business activity from being a part of the problem to be a part of the solution.

This world of ideas is set in contrast to the practical enaction of On a Mission Sweden – Inc. Ass, and the seven brands developed from this business platform – Club PuLS™, DJ Anders, SEEDS Sustainability Investment Fund, SEEDS Magazine, Ignition®, SLICE Services and Publishing™ and S*E*N*S*A. Three of these only reached conceptual stage for future potential launch. Four got established, and of these; one idle, two spun off in their own ventures, and one intended to spin off during 2007. Entrepreneurship as a concept to describe the nature of these ventures was experienced as insufficient, until 2003, when the concept of “sustainopreneurship” was found by serendipity. The conceptual dissatisfaction with “entrepreneurship-as-usual”, together with finding this new concept, made me instantly embrace this concept in the moment when stumbled upon. Another major driver for this work is a strong aspiration to take the abstract, general words and statements from world summits and conferences to the practical, hands on, down to earth, grass-root, local level with real world interaction to make possibilities of the problems related to the sustainability agenda. The ventures created from a time span of over seven years, forms a vast, deep, dense, intense and extremely rich “gross” empirical base from where the study collects its selective “net” material relevant for this study. The methodological approach to make sense and use of these serial and parallel self-initiated and self-experienced venturing processes is enactive research. The enactive research provides an opportunity to test the suggested formulation of sustainopreneurship – from the abstract idea to the concrete interaction. A special form of ethnography is used named self-ethnography. The ventures who have proven to perpetually evolve, develop and sustain are focused; On a Mission Sweden – Inc. Ass. and Ignition®. These ventures have provided the most significant change in both idea development, practice, and effect - both regards my inner world of insight breakthroughs and personal development, and the findings on a more abstract, conceptual, theoretical level. In order to highlight the three key dimensions of the concept, some key courses of events have been selected where they are considered to hold illustrative power: Firstly, the central events before the formalized venturing. Secondly, the milestones singled out during the venturing. Thirdly, some post-venture reflections around the process as such. The ethnographic style of the tales of the field is predominantly realist, with some degree impressionist.

The final chapter summarizes and presents an intermediary conclusion whether the concept has met the test and also discusses the meaning of the exercise as a whole. My own function is examined and evaluated briefly. The promise of the conceptual introduction is contrasted towards the approaches-as-usual regards the sustainability agenda that introduced the thesis, and some key points are delivered. Venturing in the name of sustainability allows agents to “act outside the box” related to the institutional framework that governs the structures that is set to solve the problems today, equipped with an upgraded mindset, operating with an agility made possible by the flexibility offered by creative business organizing. The quest to make (business) opportunities from the agenda set by sustainability, and organizing upon them in itself creates a sustaining meaning internally within the team to be able to ride through the storms – the same force traditionally driving NGO’s “not-for profit”, now coupled with a good business sense operating “for-profit”, with profit as a means, not as an end in itself - in a new in-between-land named “for prosperity”. When properly understood from knowledge increasing among other stakeholders than the sustainopreneurial teams and their closest supporters and early adopters, the welcoming of sustainopreneurial ventures are destined to increase. Proliferation and diffusion of sustainopreneurship in idea, applied interaction and reflective practice beyond this point can turn sustainability to be the main driver for business activity, internalizing the external sustainability demands as the primary purpose of the business creation and idea, forming its strategic intent, and integrated in its “organizational DNA”. Sustainopreneurship holds the power to give even more leverage to forces emerging from the business world that contributes to sustainability. Throughout the process, a question has been emerging to serve as a new opening for further interaction, where the claim is that sustainopreneurship delivers a good part of the answer;

How can we innovate and interact in order to reach a critical mass of people and energies to create a sustainable world?

To respect climate change goals, reinforced by COP21 in Paris, an overhaul of the energy system in EU countries will be necessary and this will involve a major deployment of low-carbon technology (Stern 2006). Although the relative roles of green new ventures and incumbent firms in the dissemination of environmental innovation remain unclear (Hall, Daneke et al. 2010), entrepreneurship shows promise as a response to environmental prob-lems (Anderson 1998, Schaltegger 2002, Hart, Milstein 1999). Since green new ventures are free from the innovatory constraints faced by incumbent firms (York, Venkataraman 2010, Hockerts, Wüstenhagen 2010), they are in a position to disrupt existing unsustaina-ble markets. Designing and implementing an energy policy with an “entrepreneurial fla-vour” (Wüstenhagen, Wuebker 2011) could be advantageous in achieving a successful sus-tainable transformation of the energy system. This thesis examines how entrepreneurs per-ceive energy policy in three advanced EU countries using a case study approach, with each country constituting a case. Data sources comprised policy documents, interviews with entrepreneurs and key staff in new ventures, and field notes from practitioner conferences. At this critical point at which direct support for renewables is being withdrawn, it is argued that efforts must be made to retain this entrepreneurial force in the energy market. This thesis reflects on the degree to which the market-creating support mechanisms are being withdrawn. If entrepreneurship is to thrive in a post-support context, there must be consid-eration as to how to better integrate decentralised renewables into the energy market, espe-cially in relation to how they can compete effectively with conventional technologies, namely nuclear and gas. In addition to alternative strategies to incentivise adoption of re-newable energy technologies beyond early adopter consumer categories (Rogers 1995), building greater public consent to sustainability policies is crucial to the continued success of energy entrepreneurship. Geopolitical factors surrounding energy security may rein-force the case for continuing to support entrepreneurship in the renewable power sector.

This thesis argues that since the current global economic system contributes to the degradation of local economies and communities, alternative economic models based on multiple self-reliant economies led by community-based entrepreneurs could create a basis for a more sustainable global society. The research questions work to clarify how this vision of an alternate economic structure could become reality, and identify a gap in the skills base of current progressive entrepreneurs. Employing the method of backcasting and using an iterative research dynamic between the current reality of progressive entrepreneurs, as understood through case study interviews in four countries, and a vision of entrepreneurs as community-based change leaders, a new concept of entrepreneurship emerges in community sustainability entrepreneurship. The results point to four interactive skills for entrepreneurs, specifically that entrepreneurs a) hold and realize a vision of sustainable enterprise within sustainable community, b) support community needs through an ability to capitalize on community assets, c) develop competency in sustainable development and d) participate effectively in networks. Conclusions detail specific steps that can be taken by entrepreneurs, community development professionals and academics to realize the vision of entrepreneurs as community-based change leaders.

O empreendedorismo é, de um modo geral, a medida mais eficaz para o desenvolvimento da economia dos países. A aposta política, os incentivos e mecanismos desenvolvidos de apoio à criação de empresas, resultam da necessidade de existência de um tecido empresarial forte, como medida de sustentabilidade económica dos países. Portugal procura sair de uma grave crise resultante de uma recessão económica global, que afecta hoje as sociedades mais desenvolvidas. O aumento das taxas de desemprego e a eminência de falência da Segurança Social, determinam a urgência de incentivo à criação de emprego e à reinserção na vida activa. O Turismo é um sector de actividade muito importante para a economia do país, resultando numa acentuada parcela do PIB nacional. A potencialidade dos recursos turísticos é elevada e a inversão da tendência económica dos últimos anos, passa obrigatoriamente por uma aposta política neste sector de actividade, diversificando a oferta, apostando na sustentabilidade e qualidade dos destinos. O plano de negócios que a seguir se apresenta resulta de uma aposta do autor no sector turístico, através da implementação de um aldeamento turístico com respeito pela vertente ambiental, numa região de grande potencial turístico, a Costa Alentejana.
Entrepreneurship is, in general, the most effective strategy to boost countries’ economic development. Its political endorsement, incentives, and the sustaining mechanisms that allow the creation of new companies result from the existence of a strong business fabric, which mirrors countries’ economic sustainability. Portugal aims at exiting the present global economic recession which affects the most developed societies. The increase of unemployment rates and the eminent failure of the social security system determine the need to create employment and to reintegrate people in the labour market. Tourism is a very important sector for Portugal’s economy, namely in terms of the country’s GNP. The potential of tourism resources is outstanding and the reversal of the economic trend experienced in recent years is necessarily dependent upon a politically-endorsed focus on this economic sector, including the diversification of its offer, increasing focus on sustainability, and the need to improve the quality of tourism destinations. The business plan here presented stems from the author’s focus on the tourism sector through the implementation of an environmentally sustainable tourism resort in the Alentejo’s coastline, an area of undeniable tourism potential.

La notion de développement durable est aujourd’hui une préoccupation centrale des populations et des pouvoirs publics. L’entrepreneuriat durable représente une forme de réponse à cette préoccupation à travers l’intégration des normes de développement durable dans le cœur de métier de l’entreprise. Ce type d’entreprise vient répondre à des objectifs économiques, sociaux et environnementaux. La recherche en entrepreneuriat durable s’est particulièrement intéressée au profil de l’entrepreneur durable. Cependant, la recherche ne s’est pas suffisamment interrogée sur la façon dont il procède. Il est considéré comme l’agent de rupture à travers l’introduction d’éco-innovations. L’innovation apparait donc comme une solution aux problématiques sociales et environnementales. Mais ceci n’est pas suffisant pour considérer ce phénomène entrepreneurial comme une forme innovante. Cette thèse tente de combler ces manquements en modélisant, le processus entrepreneurial durable. Par ailleurs, l’emprunt d’une théorie de l’innovation « C-K Theory » permet de rapprocher le processus entrepreneurial durable du processus de conception innovante CK dans l’objectif de déterminer le caractère innovant de l’entrepreneuriat durable
The notion of sustainable development is today a central concern of the population and the public authorities. Sustainable entrepreneurship is a form of response to this concern through the integration of sustainable development standards into the core business of the company. This type of business comes to meet economic, social and environmental objectives. Sustainable entrepreneurship research has been particularly interested in the profile of the sustainable entrepreneur. However, the research did not ask enough about how it works. It is considered the breaking agent through the introduction of eco-innovations. Innovation therefore appears as a solution to social and environmental issues. But this is not enough to consider this entrepreneurial phenomenon as an innovative form. This thesis attempts to fill these gaps by modeling, the sustainable entrepreneurial process. In addition, the borrowing of a theory of innovation "C-K Theory" makes it possible to bring the sustainable entrepreneurial process closer to the CK innovative design process in order to determine the innovative nature of sustainable entrepreneurship

En la actualidad cada vez más personas se preocupan por su salud y por el bienestar del planeta, es por ello que se ha incrementado el consumo de productos no solo saludables sino también eco amigables. Sorbeteli se presenta como una alternativa innovadora y diferenciada al ofrecer sorbetes comestibles y eco amigables, elaborados en base a frutas en distintos sabores. Nuestro sello distintivo será que el cliente tendrá la oportunidad de personalizar los sorbetes para fechas o eventos importantes y, además, el ofrecer un servicio de calidad y con todos los protocolos ante la pandemia generada por la COVID-19. En el desarrollo del trabajo de investigación se explica y definen los aspectos fundamentales del negocio con la herramienta del BMC. Por otro lado, los MVP’s se realizaron con la intención la validar el modelo de negocio, estos nos permitieron conseguir el máximo aprendizaje sobre el producto y nuestros usuarios. Finalmente, se desarrollaron los planes: estratégico, operaciones, marketing, recursos humanos, responsabilidad social y financiero. Con respecto al plan financiero, es importante mencionar que los estados financieros se muestran favorables al proyecto Sorbeteli. Asimismo, los indicadores financieros nos permiten medir la rentabilidad y determinar la viabilidad del negocio, podemos concluir que el proyecto es viable debido a que el Valor Actual Neto del proyecto genera un beneficio neto de S/.65,018.76, además se obtuvo una TIR (55%) superior tanto al COK (17,46%) como al WAAC (16%).
Nowadays, a growing number of people are concerned about their health and the well-being of the planet, for that the consumption of not only healthy but also eco-friendly products has increased. Sorbeteli is presented as an innovative and differentiated alternative by offering edible and eco-friendly sorbets, made with fruits in different flavors. Our hallmark is that the client would have the opportunity to personalize the straws for important dates or events and, in addition, we offer a quality service with all the protocols in the face of the pandemic generated by Covid-19. In the development of the project, the fundamental aspects of the business are explained and defined with the BMC . On the other hand, the MVP's were carried out with the intention of validating the business model, these allowed us to achieve the maximum learning about the product and our users. Finally, we developed the business plans :strategic, operations, marketing, human resources, social responsibility and financial. In relation to financial plan, it is important to mention that the financial statements are favorable to the Sorbeteli’s project. Likewise, financial indicators allow us to measure profitability and determine the viability of the business, we can conclude that the project is viable because the Net Present Value of the project generates a net profit of S/.65,018.76, in addition, an IRR (55%) was higher than both COK (17.46%) and WAAC (16%).
Trabajo de investigación

Hoy en día, el número de personas que utilizan la bicicleta para sus traslados urbanos cotidianos han aumentado. Afectados por la pandemia ocasionada, el tráfico existente y el aumento de accidentes automovilísticos, muchos limeños han optado por considerar la bicicleta como su principal medio de transporte. Sin embargo, esta crisis sanitaria ha creado un espacio para reflexionar y tener mayor consciencia ambiental. El desarrollo industrial, el aumento de sustancias contaminantes, el excesivo uso del plástico y la contaminación del agua, han contribuido a la degeneración ambiental. No obstante, el hombre ha descubierto materiales sustitutos capaces de reducir el impacto ambiental como el bambú, el cual es un material muy resistente y de calidad. Esta planta es utilizada mayormente en actividades de construcción y por artesanos. En este sentido, nace BambuFit, el cual tiene como objetivo principal contribuir al medio ambiente a través de productos más sostenibles y de brindar al consumidor la oportunidad de mejorar su estilo de vida a uno más saludable. BambuFit ofrece la solución desarrollando una bicicleta con marco de Bambú, resistente y más ecológica que una bicicleta común. El objetivo principal del siguiente trabajo de investigación es argumentar la viabilidad del proyecto BambuFit, y demostrar a través de un análisis de las proyecciones financieras, las proyecciones de ventas e indicadores financieros si se deberá ejecutar o no el proyecto.
Nowadays, the number of people who use bicycles for their daily urban commutes have increased. Affected by the caused pandemic, the existing traffic and the increase in car accidents, many Lima residents have chosen to consider bicycles as their main means of transportation. However, this health crisis has created a space for reflection and greater environmental awareness. Industrial development, the increase in polluting substances, the excessive use of plastic and water pollution have contributed to environmental degeneration. However, man has discovered substitute materials capable of reducing environmental impact such as bamboo, which is a very resistant and quality material. This plant is used mostly in construction activities and by craftsmen. In this sense, BambuFit was born, whose main objective is to contribute to the environment through more sustainable products and to give consumers the opportunity to improve their lifestyle to a healthier one. BambuFit offers the solution by developing a bicycle with a bamboo frame, resistant and more ecological than a common bicycle. The main objective of the following research work is to argue the viability of the BambuFit project, and to demonstrate through an analysis of financial projections, sales projections, and financial indicators whether the project should be executed.
Trabajo de investigación

Redan i början av 1970-talet publicerades den första artikeln som menade att miljön skulle bli

ett ”vinnande koncept” för företag inom en snar framtid. Idag kan vi se att miljödebatten

sätter djupa spår i vårt konsumtionsmönster. När företagare väljer att inrikta sig på miljön

kliver entreprenören in i bilden och identifierar och upptäcker möjligheter på marknaden.

Fram till nyligen har forskningen inom miljöområdet bara fokuserat på hur man ska uppnå en

hållbar utveckling, och det är först på senare år som forskare har börjat utforska entreprenörer

inom området. Hittills har forskningen även fokuserat på etablerade entreprenörer och inte på

dem som befinner sig vid initieringen och utvecklandet av sitt företag, så kallade

entreprenörer i vardande. Om större fokus läggs på varför de väljer miljöinriktat företagande

kan man också försöka förstå hur man ska gå tillväga för att stimulera och uppmuntra denna

typ av företagande.

Utifrån denna bakgrund har vi utgått från följande problemformulering: ”Varför väljer

entreprenörer i vardande att inrikta sig på miljömedvetet företagande?”

Studien formades utifrån ett hermeneutiskt förhållningssätt med en växelverkan mellan

deduktiv och induktiv ansats. Undersökningens empiriska material bygger på sex intervjuer

med entreprenörer som är i startfasen eller utvecklingsfasen av miljöinriktade konsultföretag.

Vår förhoppning med uppsatsen är att öka förståelsen för problemet. Den teoretiska

referensramen syftar till att ge läsaren en bra grund att stå på inom entreprenörskap samt visa

olika motiv och drivkrafter för entreprenörer med miljöinriktning, så kallade ekoprenörer.

Analysen syftar till att diskutera och reflektera över den empiriska studien för att upptäcka

nya kunskaper och utveckla befintlig teori. Studien visar att respondenternas åsikter om miljö

och hållbar utveckling är en bidragande orsak till att entreprenörer i vardande väljer ett

miljömedvetet företagande. Detta avspeglar sig också i deras ekonomiska intressen som

befinner sig på den nivån att de endast vill gå runt med företaget. Respondenterna visade sig

ha varit verksamma inom en likartad verksamhet inom miljö och hållbar utveckling innan

initieringen av företaget. Detta bidrog till en hög kompetens och stort nätverk inom området

vilket bidragit till kunskap om kunder och efterfrågan. Studien observerar att regleringar,

lagar och förordningar styr verksamheten på ett indirekt sätt då deras kunder är de som måste

uppnå regleringar och policyer.

Ce travail de recherche dont le thème est centré sur la communication et l’entrepreneuriat dans le cadre du développement durable avec comme terrain d’expérimentation le cas des PME de la ville d’Annaba en Algérie. La dimension centrale de cette recherche a pour objet l’identification des facteurs en termes de connaissances attitudes et comportements qui permettent à un dirigeant de PME de jouer un rôle de leadership dans une perspective de développement durable ainsi que des contraintes qui peuvent l’en empêcher. De manière plus spécifique, nous pensons que la communication responsable peut amener les entreprises à mieux s’adapter et répondre aux enjeux environnementaux d’une part mais également favoriser l’émergence d’un nouveau profil entrepreneurial de type éco transformationnel d’autre part. Les données collectées sur le terrain à partir de la technique de l’observation directe, d’entretiens et d’un questionnaire appliqué à un échantillon de 100 entrepreneurs, le tout approfondi par le test« Epi Info » ont confirmé nos présomptions.Un certain nombre d’orientations et de suggestions ont été émises à la chambre de commerce et d’industrie d’Annaba sous la forme d’un plan d’action qui préfigure et rend nécessaire la création d’un observatoire des PME au niveau national
This study deals with the question of entrepreneurship and communication within the framework of the sustainable development- the case of small business in Annaba city “Algeria”. It aims at identifying the opportunity and constraints in terms of knowledge, attitudes and behaviors which impede the entrepreneur’s expected role of leadership within a perspective of sustainable development. In other words, we believe that the importance of the responsible communication is double fold. It can lead the companies to better meet the environmental challenges. It can also promote the emergence of a new entrepreneurial profile of an eco-transformational type. Our assumptions are confirmed through the collected data in the field work on the basis of direct observation, interviews and a questionnaire applied to a sample of 100 entrepreneurs and supported by the Epi. Info.Software test. Trends and suggestions are made to the chamber of commerce and industry in the form of an action plan which confirm that the establishment of an observatory has become necessary

Este plano de negócios (PN) tem como finalidade apresentar e fundamentar uma estratégia viável para a criação de uma empresa de transporte de passageiros e de publicidade pioneira em Portugal, a Eco-Táxis, Lda. Com base na Revisão de Literatura, Análise de Mercado, Análise de Indústria semelhantes noutros países e definição dos serviços foi definida uma estratégia de desenvolvimento de forma a potenciar a referida empresa para este negócio. A empresa irá prestar três tipos de serviços, transporte de passageiros, transporte turístico e publicidade. O PN apresenta todos os aspectos necessários para a criação do projecto, fontes de vantagem competitiva, clarificação das áreas de negócio, a estrutura organizacional e todo o investimento necessário para o desenvolvimento da Eco-Táxis. Os factores apresentados permitem concluir que financeiramente o projecto é viável, que se trata de um projecto inovador não só para os promotores e colaboradores, assim como também para a sociedade, pois promove um meio de transporte amigo do ambiente.
This business plan (BP) is to present and substantiate a viable strategy for creating a passenger’s transportation and advertising company, pioneer in Portugal, Eco-Taxis Ltd. Based on Literature Review, Market Analysis, similar industries Analysis in other countries and definition of services, was defined a development strategy to maximize this company for this business. The company will provide three types of services, passenger’s transport, tourism’s transport and advertising. The BP provides all the necessary aspects for the creation of the project, fountains of competitive advantage, clarification of the business areas, the structure organizational and the whole necessary investment for the development of the Eco-taxi. The factors allow us to conclude that the project is financially viable, it is an extremely interesting project not only to the promoter and employees as well as for society, since it promoting a environmentally friendly transport.

Este projecto apresenta uma abordagem ao empreendimento e à qualidade através de ferramentas da European Foudation for Quality Managment (EFQM). Esta abordagem baseia-se na projecção, em planeamento estratégico, de um empreendimento turístico, nomeadamente um Resort destinado ao segmento sénior. A necessidade de projectar um empreendimento deste tipo advém do desenvolvimento e aumento das tendências de mercado, como é o caso da geração baby-boomers, o qual se perspectiva para os próximos 20 anos um crescimento exponencial. Deste modo é necessário criar leques de ofertas diversificados e que complementam a procura. O trabalho realizado envolveu a análise do mercado, a definição de objectivos, criação de sistema de gestão com base nos factores críticos de sucesso e análise económica e financeira. Inicialmente é feita uma exposição dos conceitos teóricos. De seguida a segmentação do mercado e a caracterização das suas necessidades isolando os factores críticos de sucesso e desenvolvimento da trajectória estratégica apoiado com o sistema de gestão Balanced Scorecard. Finalmente, analisa-se a previsão económica e financeira da viabilidade do projecto e as respectivas conclusões.
This Project presents an approach to entrepreneurship and quality tools across the European Foundation for Quality Managment (EFQM). This approach is based on the projection of strategic planning in particularly a Resort in the senior segment. The need to design a project of this kind is based on increase and development of market trends, as in the case of the baby-boomer generation, which is intended to have an exponential growth over the next 20 years. Consequently it is necessary to create a great variety of diverse offerings and complement that demand. The work involved market analysis, setting goals, building management systems based on critical success factors and economic and financial analysis. We begin with a presentation of theoretical concepts. Subsequently, market segmentation and characterization of their needs by isolating the critical factors of success and development of strategic trajectory supported by the Balanced Scorecard management system. Finally, we analyze the forecasting economic and financial viability of the project and its conclusions.

A indústria hoteleira está inserida numa realidade global, onde cada vez mais é preciso esgrimir argumentos inovadores para fazer face a uma competição e rivalidade feroz no sector. A presente dissertação, na qual se encontra inserido o Plano de Negócios (PN), apresenta um conceito hoteleiro inovador no âmbito do mercado hoteleiro da Região Autónoma da Madeira (RAM) e pretende avaliar a viabilidade económico-financeira do mesmo e a sua estratégia de implementação. Este projeto procura corresponder às necessidades que emergem do estudo de mercado e tendências do sector do turismo e hospitalidade da RAM. De acordo com as estimativas da Organização Mundial de Turismo (OMT) para os anos de 2020 e 2030, prevê-se um aumento do número de turistas e de viagens. Apesar destas estimativas, actualmente o sector debate-se com horizontes de redução de custos e aqueles que se querem diferenciar qualitativamente no mercado, estão empenhados em processos de revisão de vantagens competitivas. Neste sentido, esta dissertação apresenta como projeto um novo conceito hoteleiro para a RAM, assente no diálogo e sinergias entre o empreendedorismo e a ecosustentabilidade, como vectores inovadores que criam uma nova curva de valor no mercado regional. O objectivo é afirmar-se como a primeira unidade hoteleira autossustentável, que produz a sua própria energia através de fontes renováveis, e tem como bandeira (quase) zero emissão de carbono.
The hopitality industry is included in a global reality where inovative arguments are needed in order to respond to the rivalry and fierce competition in the sector. The present dissertation, in which is inserted the Business Plan, presents an inovative hospitality concept regarding the Região Autónoma da Madeira (RAM) hospitality market and wants to evaluate the financial-economic viability of the project and its implementation strategy. The aim of this project is to answer to the needs of the market study and RAM’s hospitality and tourism sector trends. According to the World Tourism Organization (UNWTO) statistics for 2020 and 2030 the number of tourists and flights are expected to rise. Despite these estimatives, the sector is now struggling with cost reductions and those who want to differentiate qualitatively in the market are reviewing their competitives advantage process. Therefore, this dissertation presents a new hospitality concept for RAM as a project, based on entrepreneurship and eco-sustainability synergy, which will work as inovative vectors of a new value curve to the local market. The goal is to be the first local zero energy hotel, being able to produce it own energy by using renewable energy forms.