Dissertations / Theses on the topic 'Ease of use'
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Sherifi, Dasantila. "Perceived Usefulness and Perceived Ease of Use Impact on Patient Portal Use." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/4756.
Full textPeng, Chen-Chih. "Methods for improving crane performance and ease of use." Diss., Georgia Institute of Technology, 2013. http://hdl.handle.net/1853/50343.
Full textHuang, Chiwu. "Design for ease of use : product semantics and design education." Thesis, Manchester Metropolitan University, 1996. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.307595.
Full textDziekan, Katrin. "Ease-of-Use in Public Transportation : A User Perspective on Information and Orientation Aspects." Doctoral thesis, Stockholm : Department of Transport and Economics, Royal Institute of Technology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-4696.
Full textSahni, Deepak. "A Controlled Experiment on Analytical Hierarchy Process and Cumulative Voting-Investigating Time, Scalability, Accuracy, Ease of Use and Ease of Learning." Thesis, Blekinge Tekniska Högskola, Avdelningen för programvarusystem, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-3224.
Full textTai, Wei-Chun. "Rethinking individual differences and perceived ease of use of E-learning systems." Thesis, Royal Holloway, University of London, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.582625.
Full textKim, Jennifer E. "Variations on the MyPlate initiative's ease of use by ethnicity and gender." Thesis, California State University, Long Beach, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=1527563.
Full textThe purpose of this study was to analyze the MyPlate initiative's usability as an educational tool for healthy eating. Specifically, this study compared perceived ease of use and confidence levels by cultural backgrounds, as defined by each individual's race/ethnicity (American Indian/Alaskan Native, Asian/Pacific Islander, Black, Hispanic/Latino, and White), and by gender. A questionnaire was administered to students in introductory nutrition courses at California State University, Long Beach, to assess ethnic affiliation, gender, and perceived ease of use and confidence level in using the MyPlate method. Survey findings revealed that Whites have significantly higher perceived ease of use and confidence levels in utilizing MyPlate than Asians/Pacific Islanders and Hispanics/Latinos. No significant differences were found between men and women. These findings indicate the need to reevaluate MyPlate as a nutrition education tool for the culturally diverse U.S. population.
Crain, Tyler. "On improving the ease of use of the software transactional memory abstraction." Thesis, Rennes 1, 2013. http://www.theses.fr/2013REN1S022/document.
Full textMulticore architectures are changing the way we write programs. Writing concurrent programs is well known to be difficult task. Traditionally, the use of locks allowing code to execute in mutual exclusion has been the most widely used abstraction to write concurrent programs. Unfortunately, using locks it is difficult to write correct concurrent programs that perform efficiently. Additionally, locks present other problems such as scalability issues. Transactional memory has been proposed as a possible promising solution to these difficulties of writing concurrent programs. Transactions can be viewed as a high level abstraction or methodology for writing concurrent programs, allowing the programmer to be able to declare what sections of his code should be executed atomically, without having to worry about synchronization details. Unfortunately, although arguably easier to use then locks, transactional memory still suffers from performance and ease of use problems. In fact many concepts surrounding the usage and semantics of transactions have no widely agreed upon standards. This thesis specifically focuses on these ease of use problems by discussing how previous research has dealt with them and proposing new solutions putting ease of use first. The thesis starts with a chapter giving a brief overview of software transactional memory (STM) as well as a discussion of the problem of ease of use that is focused on in the later chapters. The research contributions are then divided into four main chapters, each looking at different approaches working towards making transactional memory easier to use
Sandema-Sombe, Christina Ndiwa. "Relationship Between Perceived Usefulness, Ease of Use, and Acceptance of Business Intelligence Systems." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7736.
Full textStevenson, David M. "Use of the regulated secretory pathway to ease product recovery in animal cell culture." Thesis, Massachusetts Institute of Technology, 1994. http://hdl.handle.net/1721.1/33497.
Full textJohansson, Julia. "Performance and Ease of Use in 3D on the Web : Comparing Babylon.js with Three.js." Thesis, Blekinge Tekniska Högskola, Institutionen för programvaruteknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-20977.
Full textAhl, Viggo. "An experimental comparison of five prioritization methods : Investigating ease of use, accuracy and scalability." Thesis, Blekinge Tekniska Högskola, Avdelningen för programvarusystem, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-6182.
Full textEbervik, Maria. "Acceptans av e-boken : Studenters uppfattning och användning av e-boken." Thesis, Linnéuniversitetet, Institutionen för kulturvetenskaper (KV), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-33908.
Full textBurbage, Michelle L. B. A. "Lifetime Heroin Use among Americans: An Exploration of Social Determinants." University of Cincinnati / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1491314797226285.
Full textImperatore, Gennaro. "Improving ease and speed of use of mobile augmentative and alternative communication systems through the use of natural language processing and natural language generation techniques." Thesis, University of Strathclyde, 2016. http://digitool.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=27381.
Full textCowen, Jeffrey B. "The influence of perceived ease of use, perceived usefulness and subjective norm on computed radiography systems a pilot study /." Connect to resource, 2009. http://hdl.handle.net/1811/36983.
Full textSmith, Terry J. "Seniors Go Online, An Assessment of the Value of Usability: Is it Perceived Usefulness or Perceived Ease of use ?" NSUWorks, 2007. http://nsuworks.nova.edu/gscis_etd/851.
Full textWillis, Timothy J. "An evaluation of the Technology Acceptance Model as a means of understanding online social networking behavior." [Tampa, Fla] : University of South Florida, 2008. http://purl.fcla.edu/usf/dc/et/SFE0002455.
Full textPettersson, Dennis, and Pär Arvidsson. "Usage of Business Intelligence : Testing the Technology Acceptance Model on a BI System." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-176651.
Full textAnjum, Audra. "Effects of Proactive Coping and Subjective Norm on Perceived Usefulness and Perceived Ease-of-use of an Enterprise-wide Learning Management System." Ohio University / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1615374215680855.
Full textJohnson, Jarrell Dwayne. "Use of modular web developments to ease the language barrier of Hypertext Processing and Structured Query Language by Jarrell Dwayne Johnson." Thesis, Massachusetts Institute of Technology, 2010. http://hdl.handle.net/1721.1/59939.
Full textCataloged from PDF version of thesis.
Four modules were developed with the extensive use of Personal Home Page (PHP) Hypertext Processing and Structured Query Language (SQL) in order to improve web-integrated capabilities of events planning, user account management, mass electronic mailing systems, and form and survey creation. Prerequisites to using the modules are reduced to only needing a pre configured database and its associated credentials. In using a multi-step process to install each module, the user is able to specify minimal details that configure the functions of the web application. By developing a user accounts management system and integrating the other three web applications as sub-modules, each system introduces administrative control panels with user-controlled access capabilities. The results of the web modules show that both self-hosted and remote websites are capable of integrating the systems and that users with either no experience or some minimal experience are capable of using the modules. The modules can be obtained from the author's website. The page provides a brief overview of each module and instructions on how to install the module. The pages also provides a direct download link to for each module. For further instructions, please reference the individual instructions manual within the module.
S.B.
Faw, Kieran. "Striving Towards an Understanding of Experienced Teachers’ Perceptions of the Usefulness, Ease of Use and Effective Integration of Technology in their Classroom." Thesis, Université d'Ottawa / University of Ottawa, 2016. http://hdl.handle.net/10393/35089.
Full textChiou, Yu-Fang. "Perceived Usefulness, Perceive Ease of Use, Computer Attitude, and Using Experience of Web 2.0 Applications as Predictors of Intent to Use Web 2.0 by Pre-service Teachers for Teaching." Ohio University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1303314743.
Full textVrablova, Adriana, and Stjepan Kalinic. "Technology acceptance of IKEA mobile application." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26676.
Full textElhorr, Suzanne. "The three dimensional relation between user system experience, user satisfaction, and user acceptance." Thesis, Blekinge Tekniska Högskola, Institutionen för datalogi och datorsystemteknik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-12957.
Full textGuilabert, Margarita B. "Attitudes Toward Consumer-Customized High-Tech Products: The Role of Perceived Usefulness, Perceived Ease of Use, Technology Readiness, and Customer Customization Sensitivity." Digital Archive @ GSU, 2005. http://digitalarchive.gsu.edu/marketing_diss/1.
Full textGuilabert, Margarita B. "Attitudes toward consumer-customized high-tech products the role of perceived usefulness, perceived ease of use, technology readiness, and customer customization sensitivity /." unrestricted, 2004. http://etd.gsu.edu/theses/available/etd-03032005-123203/.
Full textNaveen Donthu, committee chair; Kenneth L. Bernhardt, Bruce K. Pilling, Detmar W. Straub Jr., committee members. Electronic text (127 p. : ill.) : digital, PDF file. Description based on contents viewed August 3, 2007. Includes bibliographical references (p. 116-127).
Lindskoog, Pontus, and Jacob Westfeldt. "Drilling down into Business Intelligence : A study of implementation obstacles." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-314685.
Full textChasen, Martin R. "The use of venous access devices in patients younger than 21 years with cancer to improve the ease of administration of intravenous therapies." Master's thesis, University of Cape Town, 2004. http://hdl.handle.net/11427/10227.
Full textThe aims of this dissertation were: (a) To review the records of all patients 21 years and younger with cancer who were treated at a single institution (b) To examine the complications that occurred due to the VAD. (e) To measure the quality of life of those patients at serial intervals and to determine the financial cost of the VAD.
Weber, Pedersen Stephanie, and Julia Juhlin. "Factors That Affect Consumer Behavior Towards Streaming and TV Services." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54463.
Full textPatel, Sunil S. "A Study of Performance and Effort Expectancy Factors Among Generational and Gender Groups to Predict Enterprise Social Software Technology Adoption." Thesis, University of North Texas, 2013. https://digital.library.unt.edu/ark:/67531/metadc271875/.
Full textKubincová, Magdaléna, and Eveline Ingesson. "“They don't look real; they are not nice.” : Skeuomorphic vs. Flat Design Icons – Ease of use, Recognition and Preference of Children Aged 7-9." Thesis, Jönköping University, Tekniska Högskolan, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53697.
Full textGankhuyag, Azjargal, Bingqing Xiang, and Victoria Bonnevie. "Augmented Reality : The current and potential use of augmented reality in B2B." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45310.
Full textSeligman, Larry Stuart. "Perceived value impact as an antecedent of perceived usefulness, perceived ease of use, and attitude a perspective on the influence of values on technology acceptance /." Access restricted to users with UT Austin EID Full text (PDF) from UMI/Dissertation Abstracts International, 2001. http://wwwlib.umi.com/cr/utexas/fullcit?p3035978.
Full textSardar, Kashif, and Salman Shamim. "Electronic banking & e-readiness adoption by Commercial Banks in Pakistan." Thesis, Linnaeus University, School of Computer Science, Physics and Mathematics, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-5989.
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This study firstly examines the current literature concerning the electronic banking problems during implementation of electronic problems in Pakistan and causes that hinders this process. To investigate in the real-time scenario we have taken the case study of Muslim Commercial Bank Limited in Pakistan in order to understand “why” and “how” the electronic banking could not be implemented successfully.
The data was collected via interviews, surveys and bank website. Both qualitative and quantitative research approach has been used to investigate and have proper understanding of current e-banking issues. We have sent questionnaire to bank employees and interviews were conducted by the bank mangers. The response of interviews and surveys shows that there are certain issues that hinder the use of e-banking in Pakistan. In-spite of the fact that internet banking has been started in Pakistan, people are still using the old manual system to do the banking transaction, popularity of cash system, waiting in long queues for hours and lacking of proper computer education and trust etc are the major problems that are hurdles in electronic banking. On the other side there are a lot of reasons that the banks did not concentrate on internet banking and cash flow is still popular in banks and internet banking was used by the banks for the limited services.
Last years a lot of changes has been done and a greater understanding have been developed and now banks are offering various online banking services but banks are facing the problem of customer awareness regarding security and privacy of using Internet banking services as still customers are reluctant to use the online banking services so they prefer to come to banks and deposit the money by hand. So we have investigated these hindrance in our research and also we put some light on what are the advantages in using electronic banking and the how the customers are getting benefit by using e-banking in Pakistan.
We have developed our own model based upon the prior research. The results were presented in detail based upon the interview and questionnaire and later on we have given recommendations so that e-banking concept can be implemented in Pakistan and suggestions which can be very helpful for the future research
Pettersson, Christoffer, and Björn Söderström. "Factors affecting consumers purchase intentions for digital news : A quantitative study of Resumé." Thesis, Umeå universitet, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-105706.
Full textRadif, Mustafa. "A learning management system adoption framework for higher education : the case of Iraq." Thesis, Cranfield University, 2016. http://dspace.lib.cranfield.ac.uk/handle/1826/11191.
Full textErasmus, Etienne. "Technology acceptance, psychological attachment and technostress / Etienne Erasmus." Thesis, North-West University, 2014. http://hdl.handle.net/10394/10648.
Full textPhD (Psychology), North-West University, Vaal Triangle Campus, 2014
Scherling, Daniel, and Roosa Antinoja. "The Effects of E-payment Methods on Online Purchasing Cancellation : An empirical study on Swedish consumers’ perception of trust and security in e-payments." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44079.
Full textUmbers, André, and Elias Rahimi. "Digitala Läkartjänster : Utvärdering av användbarhet och interaktion med digitala läkartjänster." Thesis, Uppsala universitet, Institutionen för informatik och media, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-437089.
Full textBakgrund: Den äldre populationen har blivit större och år 2028 beräknas Sveriges folkmängd passera 11 miljoner människor. Allra mest procentuellt sett ökar de som är 80 år och äldre och beräknas år 2028 vara 255 000 flera än idag, en ökning med 50 procent. Den allmänna hälso-och sjukvården är därför i behov av nya lösningar som kan underlätta tillgängligheten till vård. Digitala läkartjänster har utökat tillgängligheten av vård och erbjuder olika möjligheter för patienter över sextio år. Det krävs olika tekniska kunskaper för att kunna dra nytta av digital vård. Begränsningar är ofta relaterade till användarnas utbildningsnivå och tekniska kunskaper. Syfte: Syftet med studien är att undersöka inställningen till svenska digitala läkartjänster hos personer över sextio år. Metod: Datainsamlingen grundades på semistrukturerade intervjuer och åtta respondenter medverkade i studien där intervjuerna ägde rum individuellt. I studien användes kvalitativ innehållsanalys som metod och med induktiv analys av data. Resultat: Respondenterna i studien använder digitala läkartjänster och har erfarenheter av exempelvis appen “KRY” och vårdguiden “1177”. De nämner fördelar som tillgänglighet, effektivitet, användbarhet, möjligheter, hinder och tillit. De reflekterar även över problem med navigering, design, teknisk komplexitet, integritet av information och sekretess. Slutsats: De faktorer som enligt respondenterna medför möjligheter med digitala läkartjänsterna kan klassificeras som snabbhet, lättillgänglighet, allmänt enkel kommunikation, snabbare svar, flexibilitet, tillgänglighet, inget geografiskt avstånd om respondenterna bor på landet, tidseffektivitet. Däremot faktorer som medför hinder handlar om dålig kommunikation, fel behandling, fel administrativ hantering, dålig bemötande, långa väntetider och fel diagnos, men även journalanteckning som ligger på en annan vårdcentral än den patienten tillhör.
Mulero, Senikat Olumayowa. "Acceptance and impact of social networks marketing using extended technology acceptance model." Thesis, Cape Peninsula University of Technology, 2012. http://hdl.handle.net/20.500.11838/1385.
Full textIncludes bibliographical references (leaves 127)
In rapid advances in marketing strategies, Social Networks Marketing (SNM) is dramatically becoming an important aspect in promoting businesses. Social networks marketing has been found as one of the most effective tool used in businesses today, by most business owners in South Africa, to expand, and flourish their businesses. The explosion of Internet usage has drawn the attention of researchers towards social networks marketing. Research has shown that potential Internet users are doubtful, and indecisive to use, and accept SNM system in spite of their availability. Therefore, there is a need for researchers to identify some of the factors that determine user’s unwillingness to accept and use the system. According to the Technology Acceptance Model (TAM), Perceived Ease of Use (PEOU), and Perceived Usefulness (PU) are the two major constructs in determining the use and acceptance of various information systems. These beliefs may not fully explain the user’s behaviour towards newly introduced system, such as social networks marketing. Hence, this study had successfully implemented TAM to the newly proposed information system (social networks marketing system). Using TAM as a theoretical framework, the study added two new constructs “perceived credibility” and “awareness” as part of the factors influencing user’s acceptance of social networks marketing. The purpose of the study was to explore the impact of social networks marketing system by SMEs in South Africa, and perception of consumers. In addition, this research investigated factors that influence users’ acceptance of social networks marketing using TAM as the basis for the theoretical framework. Questionnaire-based study done in 2 groups; consumers and small and medium-scale enterprises (SMEs), in this work, represent the major users of social networks marketing in South Africa. The research model was tested using data collected from 143 questionnaires and analysed using linear regression. The results show that user’s intentions to use SNM are strongly and positively correlated with user acceptance. The empirical results confirmed that perceived credibility and perceived usefulness are the strongest determinant in predicting user’s intention to use SNM. In addition, many of the South African SMEs using SNM, have presumed that SNM has positively and negatively impacted their businesses.
Malm, Lars, and Manne Sterner. "Att hitta fram till tillit : En studie av kartapplikationen i iPhone och användares tillit till denna." Thesis, Södertörns högskola, Institutionen för kommunikation, medier och it, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-15324.
Full textBezuidenhout, Stephanie. "The application of usability principles to create web-based applications that achieve increased system usage." Thesis, University of the Western Cape, 2011. http://etd.uwc.ac.za/index.php?module=etd&action=viewtitle&id=gen8Srv25Nme4_9304_1360850393.
Full textThis research work investigates and reports on the contribution of usability and perceptual frameworks towards understanding and ultimately increasing usage of a sales website and a corporate marketing website for a major insurance company in South Africa. It investigates whether the application of usability principles to the sales web positively influences the usage of the sales web system as a tool by intermediaries, and in so doing help the organisation recoup their investment and lower operational costs. This financial services (traditionally insurance) company, like many organisations, is in the process of migrating key operational systems onto web platforms to take advantage of benefits such as the ubiquity of web access and services orientated architecture among others. The research reviewed key frameworks in the area of technology acceptance or usage namely ï· Nielsenâs usability attributes (Nielsen, 2003) ï· The Technology Acceptance Model (TAM), (Davis, 1989) 
ï· The Theory of Reasoned Action (Fishbein &
Ajzen, 1975) ï· The Theory of Planned Behavior (Ajzen, 1985)
and derived a theoretical summative model (the Conceptual Research Model) that combined both usability and perceptual dimensions. The applicability of this summative model was empirically tested using quantitative data relating to system 
usage and user perception. Empirical evidence was gathered to prove and refine the Conceptual Research Model (CRM), and the data substantiated the inclusion of the constructs in the CRM, as well as the efficacy of the model in a financial services organisation. Through testing of the CRM, this research has also confirmed which specific attributes of usability can be focussed on to bring about positive change in usersâ usage behaviour and adoption of a website or web application.
Gullberg, Saga. "The 404 error message : What type of feedback generates a good user experience?" Thesis, Linnéuniversitetet, Institutionen för datavetenskap och medieteknik (DM), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-98426.
Full textJansson, Andreas, and Jonna Pernsjö. "Animationers inverkan på användarens förtroende för webbplatsen." Thesis, Högskolan Dalarna, Informatik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:du-30581.
Full textThe purpose of this study was to investigate if animation can be used to influence a user’s trust in a website in situations where trust is of great importance, such as registration of subscription service or social media. The purpose is also to find out which type of animations that gives a trustworthy impression. Literature studies, visual content analysis and questionnaire survey have been used to carry out the survey. The result showed that animations can be used to increase a user's trust in a website. It also showed which animations can be used to increase trust. The results show that websites should contain some form of animation to increase trust, the user wants to receive feedback when interacting with the site. The feedback should be given as quickly as possible and with some kind of duration. The animations should increase the contrast of the element to its surroundings, no matter what kind of animation it is. However, the contrast should not be too obvious.
Thomas, Jennifer D. E. "A pragmatic investigation of ease of use of business software." Thesis, 1994. http://spectrum.library.concordia.ca/4615/1/NN90887.pdf.
Full textChang, Wei-hsiung, and 張維熊. "The Relationship among Perceived Ease of Use , User Experience and Loyalty of mobile banking." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/85942389430024445231.
Full text國立交通大學
管理學院經營管理學程
104
With the increasing usage of smart phone and internet, mobile banking service has increasingly become the important channel in banking sector. However, the great customer experience is the crucial factor to a successful digital service of banking. This study is focused on the relationship among user experience, perceived ease of use of mobile banking and loyalty by the method of structural model. The 313sample are collected from one of leading Taiwan banks that launched mobile banking business. The study result demonstrates that the level of significant effects of user experience on loyalty is feel, action, relate, and sense in turn. The experience of think has no significant effect on the customer loyalty. In addition, the perceived ease of use has significant effect on the loyalty, which means the degree of ease use by customer will affect the customer loyalty. The perceived ease of use is significantly related to the action, sense, relate, think, and feel in turn. As a result, this study has demonstrated that great experience will create high brand loyalty, especially in the factor of feel, action, and relate that related to the perceived ease of use.
Behnam, Jalal, and Ayoub Boujrad. "Precision Livestock Farming : A study on ease of use and usefulness." Thesis, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-25483.
Full textSavoie, Michel. "Testing the effectiveness of an automated tool to evaluate the ease of use and the ease of learning of a computer interface." Thesis, 1994. http://spectrum.library.concordia.ca/4408/1/MM01322.pdf.
Full textSu, Shan, and 蘇珊. "Perceived Ease-of-Use and Usefulness, Why do customers still not willing to use? The Economic and Psychological Perspective." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/91411157914397577189.
Full text龍華科技大學
企業管理系碩士班
104
Due to the rapid emerging of new technology, service innovation through new technology has become an important approach for the future economic growth policy. A 2 × 2 with pre-test and post –test experimental design was conducted to explore how the psychological and economic factors influence customers’ new technology adoption behavior. The results showed that the conversion costs and the expected uncertainty have different interaction effects on customers’ new technology adoption behavior and value. When the subjects experience low switching costs with the uncertainty of the expected positive context, the positive expected uncertainty will enhance its intention to adopt the new technology for services. On the contrary, when the subjects experience the positive expected uncertainty and high conversion cost context, the positive expected uncertainty will ease their adoption of the new technology for services. In addition, under the positive expected uncertainty context, the switching cost will have different effect on customer service value depending on the cost is high or low. Implications for TAM theory and technology service practice are discussed.