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1

Lilly, J., and I. Santhi Immaculate Jaculin. "E-Tailing In India – An Overview." International Review of Business and Economics 4, no. 2 (2020): 114–17. http://dx.doi.org/10.56902/irbe.2020.4.2.39.

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The online retail market has evolved and grown significantly over the past few years. The Indian retail market is witnessing a revolution. The growth of internet has enabled the new retail format of the virtual retailer to emerge and forced the existing retailers to consider e-tailing model of retailing as well. The Internet has changed the consumer’s shops in many ways not just in the digital domain, but also in the physical world. In the era of globalization, companies are using the internet technologies to reach out to valued customers and to provide a point of contact 24 hours a day, 7 days a week. In this paper, I have explained about an overview of e-tailing in India.
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Krithika, S. "Human Resource Practices In The Organised Retail Sectors." International Review of Business and Economics 4, no. 2 (2020): 238–44. http://dx.doi.org/10.56902/irbe.2020.4.2.34.

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Indian organized retail market is growing at a fast pace due to the boom in the India retail industry. In 2005, the retail industry in India amounted to Rs 10,000 billion accounting for about 10% to the country’s GDP. The organized retail market in India out of this total market accounted for Rs 350 billion which is about 3.5% of the total revenues. Traditionally the retail industry in India was largely unorganized, comprising of drug stores, medium, and small grocery stores. Most of the organized retailing in India have started recently and is concentrating mainly in metropolitan cities. The growth in the Indian organized retail market is mainly due to the change in the consumer’s behavior. This change has come in the consumer due to increased income, changing lifestyles, and patterns of demography which are favorable. Now the consumer wants to shop at a place where he can get food, entertainment, and shopping all under one roof. This has given Indian organized retail market a major boost. Retail market in the organized sector in India is growing can be seen from the fact that 1500 supermarkets, 325 departmental stores, and 300 new malls are being built. Many Indian companies are entering the Indian retail market which is giving Indian organized retail market a boost. One such company is the Reliance Industries Limited. It plans to invest US$6billionintheIndianretailmarket by opening 1000 hypermarkets and 1500 supermarkets. Pantaloons are another Indian company which plans to increase its retail space to 30 million square feet with an investment of US$ 1 billion. Bharti Telecoms an Indian company is in talks with Tesco a global giant for a £ 750 million joint venture. A number of global retail giants such as Walmart, Carrefour, and Metro AG are also planning to set up shop in India. Indian organized retail market will definitely grow as a result of all this investments. Indian organized retail market is increasing and for this growth to continue the Indian retailers as well as government must make a combined effort. The Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. Total consumption expenditure is expected to reach nearly US$ 3,600 billion by 2020 from US$ 1,824 billion in 2017. It accounts for over 10 per cent of the country’s Gross Domestic Product (GDP) and around 8 per cent of the employment. India is the world’s fifth-largest global destination in the retail space. India’s retail market is expected to increase by 60 per cent to reach US$ 1.1 trillion by 2020, on the back of factors like rising incomes and lifestyle changes by middle class and increased digital connectivity. Online retail sales are forecasted to grow at the rate of 31 per cent year-on-year to reach US$ 32.70 billion in 2018. Indian market has high complexities in terms of a wide geographic spread and distinct consumer preferences varying by each region necessitating a need for localization even within the geographic zones. India has highest number of outlets per person (7 per thousand) Indian retail space per capita at 2 sq ft (0.19 m2)/ person is lowest in the world Indian retail density of 6 percent is highest in the world. 1.8 million Households in India have an annual income of over 4.5 million (US$62,615.70). While India presents a large market opportunity given the number and increasing purchasing power of consumers, there are significant challenges as well given that over90%oftradeisconductedthrough independent local stores. Challenges include: Geographically dispersed population, small ticket sizes, complex distribution network, and little use of IT systems, limitations of mass media and existence of counterfeit goods. India is expected to become the world’s fastest growing e-commerce market, driven by robust investment in the sector and rapid increase in the number of internet users. Various agencies have high expectations about growth of Indian e-commerce markets. Luxury market of India is expectedtogrowtoUS$30billionby the end of 2018 from US$ 23.8 billion 2017 supported by growing exposure of international brands amongst Indian youth and higher purchasing power of the upper class in tier 2 and 3 cities, according to Assoc ham. The Indian retail trading has received Foreign Direct Investment (FDI) equity inflows totaling US$ 1.42 billion during April 2000–June 2018, according to the Department of Industrial Policies and Promotion (DIPP). With the rising need for consumer goods in different sectors including consumer electronics and home appliances, many companies have invested in the Indian retail space in the past few months. Beckons, a South Korean designer brand is set to enter the Indian market with an investment of about Rs 1.00 billion (US$ 14.25 million) and open 50 stores by June 2019. Wal-Mart Investments Cooperative U.A has invested Rs 2.75 billion (US$ 37.68 million) in Wal-Mart India Pvt Ltd. The Government of India has taken various initiatives to improve the retail industry in India. The Government of India may change the Foreign Direct Investment (FDI) rules in food processing, in a bid to permit e-commerce companies and foreign retailers to sell Made in India consumer products. Government of India has allowed 100 per cent Foreign Direct Investment (FDI) in online retail of goods and services through the automatic route, thereby providing clarity on the existing businesses of e-commerce companies operating in India. E-commerce is expanding steadily in the country. Customers have the ever increasing choice of products at the lowest rates. E-commerce is probably creating the biggest revolution in the retail industry, and this trend would continue in the years to come. India’s e-commerce industry is forecasted to reach US$ 53 billion by 2018. Retailers should leverage the digital retail channels (e-commerce), which would enable them to spend less money on real estate while reaching out to more customers in tier-2 and tier-3 cities. It is projected that by 2021 traditional retail will hold a major share of 75 per cent, organized retail share will reach 18 per cent and e-commerce retail share will reach 7 per cent of the total retail market. Nevertheless, the long- term outlook for the industry is positive, supported by rising incomes, favorable demographics, entry of foreign players, and increasing urbanization.
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Agarwal, Himanshi, and Shailja Dixit. "From “e” Retail to “omni” Channel Retail." International Journal of Business Analytics 7, no. 2 (April 2020): 54–68. http://dx.doi.org/10.4018/ijban.2020040104.

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To cope up with the ever-changing dynamic business environment, every organization needs to reinvent their marketing mix strategies by introducing some innovations and novel strategic changes. These transformations are very important for the organizational growth, survival and expansion. These transitions could be the need of the hour or a strategic move towards a brighter future. Several ecommerce players are already scaling up their offline presence to let customers experience the product before buying and to reach a larger market. Myntra is planning to be one of them by opening its physical stores across India to boost its private labels. The case attempts to examine those factors which prompted Myntra to sail against the tide. In spite of touching such heights in the online world in a short time span of just a decade is Myntra not convinced about the customer satisfaction and thus, reverting back to traditional retail.
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4

B, Padmanabh. "flipkart.com’s Strategy on Amazon.com’s Entry into India :A Case Study." Ushus - Journal of Business Management 12, no. 4 (September 9, 2013): 131–43. http://dx.doi.org/10.12725/ujbm.25.8.

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The online retail industry in India is expected to grow to Rs. 7000 crores by 2015. Its size in 2013 is Rs. 2500 crores. By 2014 India is expected to become the 3rd largest nation of Internet users and this would provide huge potential to the online retail Industry1.Among the major cities in India, consumers in Mumbai topped the chart in doing online shopping followed by Ahmedabad and Delhi2. As per Google study conducted in 2012, 51 percent of the traffic for its Great online shopping festival (GOSF) was due to customers from cities other than the four metros. Referring to the growth in online sales, Nitin Bawankule, industry director, e-commerce, online classifieds and media/entertainment at Google India said, “Top motivators for shopping online include cash back guarantee, cash on delivery, fast delivery, substantial discounts compared to retail, and access to branded products”3. The E –commerce space in India has seen a lot of action and there are many online players like flipkart.com, Myntra.com, Fabmart, Indiaplaza and Indiatimesshopping. Amazon.com made an indirect entry through Junglee.com. The reason for this indirect entry is the result of government policy towards foreign direct investment. The Government of India announced in September 2012 the revised foreign direct investment policy in retail. As per this announcement foreign investments are blocked in e-commerce sector while allowing 51 percent FDI in multi-brand retail stores and 100 percent FDI in single brand retail. Amazon has been eyeing the Indian E commerce market which is estimated around $2 billion4.
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Et. al., Krishnalatha Vathalulu,. "Review of E-Commerce Business in India." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 2 (April 11, 2021): 1401–4. http://dx.doi.org/10.17762/turcomat.v12i2.1351.

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E-Commerce is growing step by step in both B-to-B and B-to-C context. Retailing industry including Fashion Retail and Grocery retailing have gotten on to the trend and have begun to offer E exchanging or Online Shopping. In the early 1990s we saw Companies setting up websites with very little understanding of E Commerce and Consumer behavior. E commerce as a model is entirely unexpected from conventional shopping in all respect. All Companies have quick realized the require to have E commerce strategy separately yet as a piece of overall Retail Strategy. Retail Strategy involves anticipating the business development keeping in view the current market trends, opportunities just as threats and building a strategic arrangement that helps the Company deal with all these external factors and stay on course to reach its objectives. Further the Retail business strategy is concerned with identifying the markets to be in, building the product portfolio and band width coupled with brand situating and the different elements of brand perceivability and in store advancements etc. Business operations are more or less norm and proven models that are adapted as best practices.
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6

Malhotra, Gunjan, and Ranjana Aggarwal. "GROWTH PROSPECTS OF E-RETAILING IN ELECTRONIC GOODS MARKETS." International Journal of Management & Entrepreneurship Research 1, no. 2 (June 21, 2020): 71–88. http://dx.doi.org/10.51594/ijmer.v1i2.7.

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E-retailing has emerged as a significant player in the retail industry in India. The major cutthroat competition happens between Flipkart, Amazon, and Snap deal. These merchants have a significant competitive edge on electronic goods over other merchants in Indian online shopping portals. Thus, the purpose of this paper is to understand and analyses the universal perception and satisfaction quotient of customers in India concerning to the purchase of electronic goods via these e-commerce merchants. We have used hypothesis testing and analysis of variance to understand customer satisfaction and customer perception. The results show that overall customer satisfaction is the highest for Flipkart. Also, the physical appeal and the quality of the product are the main reasons which impact the customer's perception toward not shopping online. This study is original in itself because it is limited to the purchase of electronic goods only from the emerging e-retail merchants- Flipkart, Snap deal, and Amazon in India.
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7

Kumar, Vinod, and Vandana. "Future Group’s new move: Big Bazaar Direct." Emerald Emerging Markets Case Studies 6, no. 2 (June 15, 2016): 1–18. http://dx.doi.org/10.1108/eemcs-01-2015-0012.

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Subject area Marketing, Retail Marketing and E-commerce. Study level/applicability Graduate and Post-graduate. Case overview The Future Group is the most profitable retailer in India without having any foreign direct investment (FDI). In September 2013, the retailer launched its online retailing platform, “Big Bazaar Direct” (BBD). BBD is a franchisee-based model which aims to partner with people having rich customer networks to reach more shoppers. This novice idea of BBD is the result of Big Bazaar’s greater mind share over its market share. Mr Kishore Biyani, CEO Future Group, has lot of expectation from this business model. Expected learning outcomes The outcomes include: to familiarize students with Indian Retail Industry; to develop student’s skills in critically analyzing an online retail-based new business model; and to explain key factors that work for success of a retail-based business model. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 8: Marketing
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Kumar, Patsamatla Pavan, and Rakshan Kumar. "An Empirical Study on Impact of E-Commerce on Retail Business Sales (Grocery, Electronics, Apparels, Drugs and Furnitures) Due to Covid-19 in India." Journal of University of Shanghai for Science and Technology 23, no. 08 (August 25, 2021): 771–83. http://dx.doi.org/10.51201/jusst/21/08440.

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India is one of the developing countries having a giant population with restricted resources. Indian perception is usually being traditional approach toward a buying behaviour which is the retail business for shopping as they were familiar with physical shopping patterns. However, due to advanced technology, people were attracted to the virtual world. This also demonstrated the e-commerce business, which steadily enhanced the ecommerce market in India. Additionally, the pandemic crisis, which is widely spread in India and the world, also paves the way for India’s e-commerce business growth and opportunities rather than the retail business. Covid-19 has its worst effect on business worldwide as it changes or influences the nature of the business. The main objective of the study is to comprehensively analyse the impact of covid on the economy with the remarkable concentration of the e-commerce and retailer sector of the business. The paper tries to understand and explore the impact of enhancing e-commerce platforms, steadily capturing the retailer’s business, and reducing the sales bar graph, ignited by the coronavirus pandemic condition were lockdown, social distancing pave the new opportunities for the e-commerce platform. However, bring challenges too to survive in the crisis. The consumer avoids going for physical shopping in the crowded area because of the pandemic outburst and its aftereffects. This is also illustrated from the survey conducted to accomplish the motive of the paper through a sample of 143 responders. The outcome reveals the ecommerce objective, which strives for a better opportunity to pave the Indian economic growth.
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9

M, Viswanathan, and Chandru M. "Impact of gst on e- commerce industry in india." Journal of Management and Science 7, no. 2 (June 30, 2017): 403–5. http://dx.doi.org/10.26524/jms.2017.63.

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The success of the e-commerce sector is largely dependent on the increasingnumber of retail entrepreneurs, who fall in the unorganised retail sector category. TheGovernment has included such players in the ambit of GST with an intention of broadeningthe tax base and has introduced specific provisions for the e-commerce companies. Thepresent study identifying the impact of GST in ecommerce industry and advantages anddisadvantages of GST for e-commerce.
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10

Nagar, Komal. "Assessing the Impact of Online Retailer Models on Consumer’s Attitude and Purchase Intentions." IIM Kozhikode Society & Management Review 7, no. 1 (December 8, 2017): 1–12. http://dx.doi.org/10.1177/2277975217733871.

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The purpose of this research was to examine the influence of online retailer models on Indian consumer’s attitude towards retail websites and their purchase intentions. Using an online shopping scenario, a case study was conducted on 240 postgraduate marketing students at an Indian university to evaluate the effects of two online shopping website factors on the user’s attitude towards retail websites and their purchase intentions. The findings of the study suggest that players in the e-tailing business should increasingly move towards multi category purchase model to increase the purchase intentions of the consumers. They also need to constantly review and upgrade the services offered to ensure increased intentions to purchase. The findings can enable online retailers in India to explore and shape the Internet as the next big business opportunity.
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Ram, M. Karthik, S. Selvabaskar, K. Rajarathi, and R. Guhan. "Mobile application adoption in business by the unorganized retailers and expanding the con-structs by using TAM, DOI, TOE theories." Management Science Letters 13, no. 2 (2023): 96–107. http://dx.doi.org/10.5267/j.msl.2023.2.001.

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In this paper, the authors proposed a new framework for Mobile application adoption by unorganized retailers. Unorganized retail is a renowned retail business in India. Unorganized retail is a so-called low-cost retail format where some of the retail stores are Kirana store, Grocery store, provisional store, ready to eat store, mom & pop store, peddlers, Hawkers, and stationery store. Retailers face stiff competition from omnichannel, multi-channel retailers, and e-tailers. To counter this competition, unorganized retailers adopt some Mobile applications which are relevant to their business. While some of the Mobile Applications are WhatsApp business, Facebook page, telegram, blogs, google maps Mandi app, Udaan app, Katha book app, OK credit, Dukan app, and just dial. This paper explains a deep discussion about unorganized retailers, unorganized retailers' contributions to the economy, the Digital India program, and Mobile Application. A new comprehensive framework has been proposed for mobile application adoption by the unorganized retailer after getting insights from theories like Technology Adoption Model (TAM), Extension of Technology Adoption Model (TAM), Technology, Organization and Environment (TOE), and Diffusion of Innovation (DOI). In this research, the author segments three major clusters which influence mobile technology adoption. The three major clusters are Technology, Organization, and Environment. These clusters had 10 constructs that influence mobile technology adoption. This research elaborately discussed the drivers of technology adoption in an unorganized retail context. We close by concluding that mobile application adoption by the unorganized retailer and reshaped the unorganized retail.
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Ratna Manikyam, K., M. Y. Naidu, and Y. V. Haritha Lochana. "A STUDY ON CONSUMER BEHAVIOUR TOWARDS SHOPPING MALLS IN ANDHRA PRADESH (WITH SPECIAL REFERENCE TO VISAKHAPATNAM CITY)." International Journal of Advanced Research 11, no. 04 (April 30, 2023): 117–28. http://dx.doi.org/10.21474/ijar01/16630.

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Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. It accounts for over 10% of the countrys gross domestic product (GDP) and around 8% of the employment. India is the worlds fifth-largest global destination in the retail space. The sizeable middle class and nearly unexplored retail market in India are the main attractive factors for international retail behemoths seeking to move into newer markets, which will help the Indian Retail Industry, grow more quickly. The urban Indian consumers purchasing power is increasing, and branded goods in categories like apparel, cosmetics, footwear, watches, beverages, food, and even jewellery are gradually evolving into business and leisure that are well-liked by the urban Indian consumer. India has the third-highest number of e-retail shoppers (only behind China, the US). The phenomenon called shopping centre or shopping mall is rocking India - metros and now even the smaller towns are buzzing with the mall mania. Modern retail format i.e. shopping malls are characterized by professionally managed large format stores, providing goods and services that appeal to consumers, in an ambience that is conducive for shopping. The recent surge in the growth of shopping malls is changing the way people shop. Mall culture in India and especially in Andhra Pradesh has been growing with an incredible pace. Just a few years back, people had to make a choice among shopping, movies or hanging out on a holiday but thanks to our malls, all these jobs can be performed at the same time, under the same roof and that too with a wonderful experience. The possibility of shopping for clothes, shoes and grocery, while simultaneously having provision for eating and entertainment in the form of movies or video game parlors, has been a convenient experience for the consumers. This paper aims to study the key factors that influence consumer behaviour towards shopping malls. The specific objective of this paper is to study consumers buying tactic, shopping priority during shopping at mall in Chennai city. The main aim of this study is to analyze different attributes of layouts, accessibility and availability of services in malls in Visakhapatnam City and to examine the attributes offered by the shopping malls which influence the customers in Visakhapatnam.
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Basu, Rituparna, and Neena Sondhi. "Nykaa: retailing decisions in an emerging market." Emerald Emerging Markets Case Studies 13, no. 2 (July 24, 2023): 1–39. http://dx.doi.org/10.1108/eemcs-12-2022-0449.

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Learning outcomes By working through the case and assignment questions, students will be able to conduct a marketing environmental analysis to aid strategic decisions; analyse the first-mover advantages of a retail firm and how these can be sustained; comprehend online retail business models and the challenges therein; understand the trade-offs of online/offline retail experiences specific to an emerging market’s beauty and personal care sector; conceptualize and formulate actionable growth strategies that balance the individual and collective requirements of brick and mortar and retail e-commerce environments. Case overview/synopsis The case is set in 2022, right after Nykaa – the pioneer of beauty and wellness e-commerce platforms in India makes a blockbuster stock market debut in 2021. Starting in 2012 with a disruptive online model for selling beauty and wellness products online in India, Nykaa had come a long way with expansions in physical retail and other segments such as fashion. The firm, which initially aimed to be a virtual store, is now thinking of aggressively expanding in the brick-and-mortar retail space as it opens its 85th retail outlet. Falguni S. Nayar, founder and CEO of Nykaa, wanted to roll out 300 physical stores targeting 100 cities in India in the next couple of years. She aspired to establish Nykaa as a category leader as the “Indian Sephora” in the beauty and personal care market. Nykaa’s first-mover advantage in the online beauty and personal care marketplace worked well to establish it as a brand with positive endorsements by digital shoppers that enhanced the investment potential with potential financiers. However, the pandemic had brought every physical retailer to the online platform. Most e-commerce platforms dealing in grocery to lifestyle had added personal care products to their existing merchandise. Additionally, several start-ups had ventured into the online marketplace. Online was a cluttered marketplace with little to no differentiation. In this bloodbath, would the first-mover advantage for Nykaa in the online space still count as a competitive advantage? Nayar was all set to expand Nykaa’s physical presence aggressively. The concern was that the beauty and personal care segment had also moved online as a function of long stay-at-home periods. In the post-pandemic times, would the customer indeed revert to brick and mortar once again? Nykaa was also into product formulations, but so was every big and small player in the space. What was the differentiated winning formula for the consumer’s heart and mind? Complexity academic level The case can be effectively used in foundation courses in marketing and a wide range of specialized courses on marketing management (core/foundation course), retail marketing and e-commerce/digital marketing and e-commerce for B-school learners. The complex decision points faced by an innovative e-commerce start-up firm on its road to market expansion make the case suitable for niche courses such as Marketing for Start-ups. Moreover, learners in executive MBA programs with considerable experience can benefit from the case analysis that balances a growing retail company’s long- and short-run objectives. Supplementary materials Teaching notes are available for educators only. Subject code CSS 8: Marketing.
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K, VIJAYA KUMAR, and JABIMOL C. MAITHEEN. "Gst impact on the e-commerce sector: an overview." Journal of Management and Science 7, no. 2 (June 30, 2017): 245–49. http://dx.doi.org/10.26524/jms.2017.32.

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The success of the e-commerce sector is largely dependent on the increasingnumber of retail entrepreneurs, who fall in the unorganized retail sector category. Thegovernment has included such players in the ambit of GST with an intention of broadeningthe tax base and has introduced specific provisions for the e-commerce companies. This isone of the major taxation reforms in Indian taxation system.GST is to set to integrate all stateeconomies and increase the overall growth of the country.GST will create unified market andboost the Indian economy. The Goods and Service Tax (GST) is a value added tax to beimplemented in India.. There are 3 kinds of taxes under GST: 1) SGST 2) CGST 3) IGST.The GST tax rates are divided into 5 categories which are 0%, 5%, 12%, 18%, 20%.Implementation of GST is one of the best decision taken by the Indian Government. Thesuccess of the e-commerce sector is largely dependent on the increasing number of retailentrepreneurs, who fall in the unorganized retail sector category. The government hasintroduced such players in the ambit of GST with the intension of broadening the tax baseand has introduced specific provisions for the e-commerce companies. This paper focuses onthe concept of GST and their impact on E-Commerce
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Ramkrishna Manatkar, Pratik Singhal,. "Supplier Evaluation in Book Retail Industry using Analytical Hierarchy Process (AHP)." Psychology and Education Journal 57, no. 9 (January 5, 2021): 6261–69. http://dx.doi.org/10.17762/pae.v57i9.2719.

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Since the introduction of E-commerce in book retail in India, it has become important for the vendors and store owners in book retail industry to source their products from the correct suppliers, in order to compete with E-commerce giants. This paper focuses on proposing a structured model for evaluating suppliers in Book retail industry in India, using Analytic Hierarchy Process (AHP). This proposed model is evolved using evidence from an observed study in Tier 2 city of India. The model takes into account the various factors which are considered by the vendors in Book Retail Industry while placing their orders of books with different suppliers. The criteria considered for this model includes, Discount Offered (Cost), credit terms, return policy, delivery time, Genuineness (Quality) of product. However, Discount Offered and Genuineness of product are two important factors out of all. This proposed model can be used by the vendors to further select the best supplier for sourcing their product.
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Pandey, Shweta, and Deepak Chawla. "Online customer experience (OCE) in clothing e-retail." International Journal of Retail & Distribution Management 46, no. 3 (March 12, 2018): 323–46. http://dx.doi.org/10.1108/ijrdm-01-2017-0005.

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Purpose The purpose of this paper is to explore the dimensions of online customer experience (OCE) and their impact on satisfaction and loyalty in the clothing e-retail context. Furthermore, it explores the influence of gender on the OCE-satisfaction-loyalty chain. Design/methodology/approach OCE dimensions were drawn from the literature and then adapted and validated using two samples (217 – exploratory factor analysis, 651 – confirmatory factor analysis) of experienced online clothing shoppers in India. An analysis was done using structured equation modelling. Findings Six OCE psychological factors and four OCE functionality factors were revealed. Both OCE dimensions impact loyalty either directly or indirectly through satisfaction. Gender is observed to moderate the relationship among three OCE factors (e-distrust, e-negative beliefs and website interactivity) and satisfaction. Research limitations/implications The research results are limited to the factors related to each of the two OCE dimensions explored within the clothing e-retail context in India. Practical implications Clothing e-retailers need to focus on both the OCE dimensions to drive business sustenance. Furthermore, their OCE strategies should be in line with the gender-based differences highlighted by the study. Originality/value The study facilitates in the adaptation and validation of the OCE dimensions in the clothing e-retail category in an emerging market. While all factors associated with both OCE dimensions are important for driving satisfaction and loyalty, the study underscores the need for a higher focus on visual engagement by e-retailers in the given context. Gender moderates the OCE-satisfaction paths, but does not moderate the OCE-loyalty paths.
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Prakash, Gyan, Sangeeta Sahney, and Divyan Kavdia. "Critical design characteristics for online retail stores in India." Emerald Emerging Markets Case Studies 5, no. 7 (November 17, 2015): 1–8. http://dx.doi.org/10.1108/eemcs-09-2014-0223.

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Subject area E-commerce. Study level/applicability The case study is specific to the marketing demographics of online Indian shoppers and therefore, the inter-relationship between certain customer requirements and design elements and the relative importance of items in the latter may not follow the same pattern elsewhere. Case overview At a time when e-commerce is booming in India and when online retailers are posting multifold year-on-year growth, it becomes increasingly important to identify the factors pertaining to online stores which can influence the buying behavior of consumers. This case aims to explore such factors relevant to businesses as well as consumers so as to enable the next generation of leaders in online retail business to gain maximally. It deals with critical design characteristics of online retail stores in India which can prove crucial to their success. These characteristics are manifestations of various customer requirements. Two surveys are conducted to establish a hierarchy of design elements and quantify the inter-relationships between customer requirements and design characteristics. This is followed by leads as to which factors may or may not have contributed toward the declining sales volume of an e-commerce start-up, namely, E-Bazaar. Expected learning outcomes The learning objectives of the case include: the study of design characteristics with respect to their relative importance; the analysis of the degree of relationships between the design characteristics and customer requirements; and the interpretation of real-life signs in taking strategic business decisions in the field of e-commerce. The case aims to prepare a new breed of leaders in the e-commerce sector with a good level of relevant business acumen to help them make informed strategic choices. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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P.R, Sindhu Kumari, and Simmy Narula. "E COMMERCE AND ITS EFFECT ON THE RETAIL MARKET IN INDIA." Globus An International Journal of Management & IT 11, no. 1 (February 15, 2020): 11. http://dx.doi.org/10.46360/globus.120192003.

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Kannan, N., A. Kumar, and P. Lakshmi. "A Study on Effectiveness of FDI on Unorganised Retail Sector of India." Shanlax International Journal of Commerce 8, no. 3 (July 1, 2020): 45–49. http://dx.doi.org/10.34293/commerce.v8i3.3169.

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Foreign Direct Investment (FDI) plays a very vital role in economic development for any developing and under-developing nation, the largest democracy, and the second-largest populated country in the world is facing a tremendous challenge to fight against inflation and unemployment. FDI can provide the life-blood to the Indian economy. Though late the UPA-II Government, headed by Dr. Manmohan Singh, has decided the d on November-2012, in respect of proposals involving FDI beyond 52 percent, it is mandatory to source 30 percent of the value of the goods purchased from India, preferably MSMEs. Making India is the most open economy in the world, Modi Government announced its second major reform in FDI soon after its deep-seated changes. The Government, since the beginning, has been taken steps to boost FDI in the country to create a different climate so that foreign investors feel confident in investing. Putting an end to the long-standing discussion on the Processing of e-commerce in India, Government permitted 100 percent FDI in the market place format e-commerce retailing and also come up with the definition of a marketplace and inventoryled models of e-commerce. All these factors are dwindling purchasing from unorganized retail shops. This research paper will try to find out the impact of FDI on the unorganized retail sector in India as well as the effectiveness of FDI on Agro Products.
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Agarwal, Anuraag, and Sanskrity Joseph. "A review on Effect of e trust and e risk on Consumers of retail e markets in India: A Comparative Study Based on Sociodemographic Variables." Journal of Ravishankar University (PART-A) 26, no. 1 (February 12, 2021): 49–62. http://dx.doi.org/10.52228/jrua.2020-26-1-8.

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Most companies run their online portals to sell their products / services online. The potential growth of online shopping has given rise to the idea of conducting online shopping research in India. Trust is one of the biggest barriers to success in Internet media. Lack of confidence and the risks involved can prevent online customers from participating in e-commerce. This investigationgoals to investigate how electronic consumers develop their initial confidence orobtainingpurposeswith e retailers. The present study attempts to draw value information that impacts the e trust and e risk on shopping behaviour of Indian e shopper and their possible implications one retailer's product offerings. The study intends to identify key variables and construct which has a significant influence one trust and e risk in India. The researcher through literature review has identified few dimensions of trust and risk which will be explored on the basis of sociodemographic variables to get broad picture and to arrive at conclusions. The data was collected through Questionnaires.
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Muhereza, B. R. M., F. Excellence, R. B. Makumbi, and H. M. Buwule. "An Assessment of Consumer Awareness and Coverage of Digital Television Services in Uganda." British Journal of Multidisciplinary and Advanced Studies 4, no. 1 (January 5, 2023): 12–36. http://dx.doi.org/10.37745/bjmas.2022.0082.

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Nowadays, e-commerce industry in India, emerges one of the largest growing retail industries in India, during the period of pandemic almost all the sectors or business operations remain closed, but e-commerce industry providing all essential goods and services to the people of India by following COVID related guidelines. Therefore, people of India relying on e-commerce industry instead of local retail market and outcomes of that, e-commerce industry in India increased by 21.5% in 2022 and reaching US $ 74.8 billion. It is also expected that e-commerce industry will grow 84% to $ 111 billion by 2024 as well as US $ 350 billion by 2030. This is the sign of growing and development of e-commerce industry in India. About 830 million (2021) of people using smartphones in India and e-commerce industry is also mainly driven by mobile shopping, social media, etc. So, it is predicted that mobile shopping is increase by 21% annually in next four years. As per the data available 40% of people using mobile wallets, 15% Credit Cards, 15% Debit cards and remaining using other payment system for shopping, this payment mode is also playing vital role in the growth of e-commerce industry in India. Because currently e-commerce industry is not limited up to traditional website, e-commerce players or retailers develops their smartphone-based applications to ease of access and shopping, this system helps to grow number of users of application and it will be converted in to end user or consumer. Therefore, it is become necessary to study the growth and development of e-commerce industry in post pandemic era in India.
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Salunkhe, Shyam Jivan. "A Study of Growth of E-Commerce Business of India in Post Pandemic Era: An Overview." British Journal of Multidisciplinary and Advanced Studies 4, no. 1 (January 5, 2023): 1–11. http://dx.doi.org/10.37745/bjmas.2022.0081.

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Nowadays, e-commerce industry in India, emerges one of the largest growing retail industries in India, during the period of pandemic almost all the sectors or business operations remain closed, but e-commerce industry providing all essential goods and services to the people of India by following COVID related guidelines. Therefore, people of India relying on e-commerce industry instead of local retail market and outcomes of that, e-commerce industry in India increased by 21.5% in 2022 and reaching US $ 74.8 billion. It is also expected that e-commerce industry will grow 84% to $ 111 billion by 2024 as well as US $ 350 billion by 2030. This is the sign of growing and development of e-commerce industry in India. About 830 million (2021) of people using smartphones in India and e-commerce industry is also mainly driven by mobile shopping, social media, etc. So, it is predicted that mobile shopping is increase by 21% annually in next four years. As per the data available 40% of people using mobile wallets, 15% Credit Cards, 15% Debit cards and remaining using other payment system for shopping, this payment mode is also playing vital role in the growth of e-commerce industry in India. Because currently e-commerce industry is not limited up to traditional website, e-commerce players or retailers develops their smartphone-based applications to ease of access and shopping, this system helps to grow number of users of application and it will be converted in to end user or consumer. Therefore, it is become necessary to study the growth and development of e-commerce industry in post pandemic era in India.
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Reddy, G. Rama Purushothama, S. Sreenivasulu, and D. Himamsha. "Emerging Trends of E-Business Models in India." Journal of Production, Operations Management and Economics, no. 24 (July 3, 2022): 18–27. http://dx.doi.org/10.55529/jpome.24.18.27.

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"E-commerce" refers to financial transactions that take place online. Ecommerce refers to the practise of doing business activities over the Internet and electronic means. Internet commerce has dramatically altered how businesses are traditionally conceived of and operated. The term "E-commerce" refers to the practise of buying and selling products or services online. This study aims to illustrate the success of E-Commerce in India and the expansion of E-Commerce sales in India's retail sector, as well as to draw attention to the various difficulties encountered by the Indian e-commerce industry. According to the research, wholesalers are the most threatened in the E-commerce world since producers may bypass them when selling directly to retailers and customers. Wholesalers may benefit from E-commerce by forming partnerships with reputable manufacturers and integrating their operations with the web. Findings from the survey also show that wholesalers, retailers, manufacturers, and individual consumers may all benefit from participating in the booming e-commerce sector.
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Prasad, Saraju. "Utilitarian Value Impact of E-Tail over Retail on Youth in India." Enterprise Risk Management 3, no. 1 (November 23, 2017): 1. http://dx.doi.org/10.5296/erm.v3i1.12175.

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Consumers today have changed from static to dynamic as the change in environment,demands and market volatility affects the perception about retailing. In the meantimeconsumer buying process has changed from complex to simple which indirectly changebuying from traditional stores to e-commerce. This is a conscious upgradation of consumers’status from physical market place to virtual market. Consumer willingness for onlinepurchases has changed because of over accessibility to e-commerce. But customers are not somuch inclined towards online purchases as lots of risk is associated with that. The research ismostly focused on the behavior of college students towards internet purchases. The variablesconsidered for the study that influences the online purchases. A sample size of 300comprising of graduate students, engineering students and other professional students hastaken in judgment sampling procedure. The dataset collected through questionnaire areanalyzed through various statistical tools. The outcome of the study revealed that more thanhalf of the respondents prefer to buy online in an average of Rs.7, 500 per month. Factoranalysis has conducted to verify the importance each variables in online purchase and by thisfour factors generated which are reasonable, influences, accessible and serviceablerespectively which has considered by the youth during their online purchases and give greaterimportance to utilitarian value.
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Dash, Bibhu, Pawankumar Sharma, Meraj F. Ansari, and Swati Swayamsiddha. "A review of ONDC's digital warfare in India taking on the e-commerce giants." International Journal of Engineering & Technology 11, no. 2 (October 4, 2022): 96–99. http://dx.doi.org/10.14419/ijet.v11i2.32128.

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Geographic and linguistic distances are becoming less relevant due to digital technology advances. Due to digitalization, E-commerce is one of the many technological breakthroughs that have directly and indirectly impacted consumers' lives. With the rise of e-commerce, consumers may more easily choose items that meet their interests, and quality and reputation can be verified. For this reason, e-commerce businesses have risen to prominence in consumers' lives. Customers may engage with sellers and buyers via online and mobile platforms for a unique selling or purchasing experience because the e-commerce industry relies on digital technologies. But with time, this market became opaque due to the monopolistic practices of some of the world's largest e-commerce companies, who began to exert influence over consumer purchasing habits. Those players' interests must be safeguarded in a country like India, where small retail firms control more than 80 percent of the retail segment. As a measure, the Indian government developed a new concept called Open Network for Digital Commerce (ONDC) to protect merchants and buyers. When it comes to online shopping, this ONDC architecture is going to have a significant impact. Without a doubt, ONDC is addressing numerous concerns regarding future Indian e-commerce challenges, even though it is unclear what ONDC aims to achieve with the network's many building pieces or what privacy and security protections it intends to put in place for data interchange. All the befits and challenges of ONDC are highlighted in this article.Â
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Mittal, Sheetal, Deepak Chawla, and Neena Sondhi. "Impulse buying tendencies among Indian consumers: scale development and validation." Journal of Indian Business Research 8, no. 3 (August 15, 2016): 205–26. http://dx.doi.org/10.1108/jibr-09-2015-0101.

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Purpose The purpose of this paper is to conceptualize, develop and validate the measurement of impulse buying tendency India, an emerging market in Asia. Design/methodology/approach The conceptualization of India’s impulse buying tendency (IBT) has been based on a review of academic literature and an analysis of qualitative data from 30 observations at retail stores and 25 in-depth consumer interviews. The scale’s reliability and validity were assessed by content, convergent, discriminant, nomological and predictive validity using statistical techniques such as exploratory factor analysis and confirmatory factor analysis. Findings A two-dimensional measure for IBT was developed for the Indian market, and then tested and validated using appropriate statistical measures. Research limitations/implications The study was skewed towards offline retail with both observations and interviews focusing on the bricks-and-mortar model. With e-retailing in India growing at a rapid rate, future research should extend the study and verify the IBT instrument’s validity specifically for impulse buying behaviour online. Originality/value To the best of authors’ knowledge, the present study is the first to bridge the gap in the existing research of impulse buying in context of emerging markets like India that are culturally, unlike both the western/developed and other Asian/emerging markets; and socio-economically, facing an interplay of variety of factors that are in a state of flux. The developed IBT scale would help by providing academics and practitioners with means of broadening their perspectives and understanding of retail behaviours in a context that is characterized by unprecedented consumer spending, increasing proliferation of modern retail and influence of a culture traditionally been given to simplicity and frugality.
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Sharma, Ritu. "A Study on E- Commerce in India." International Journal for Research in Applied Science and Engineering Technology 9, no. VII (July 25, 2021): 2268–70. http://dx.doi.org/10.22214/ijraset.2021.36825.

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E-commerce stands for electronic commerce. E-commerce is doing commerce online and electronically. The E-commerce has totally revolutionized the customary concept of trade. E - commerce bargains with offering and acquiring of products and administrations through web and computer systems. This paper endeavors to highlight the diverse challenges confronted by the E-commerce in India, get it the basic development components required for E-commerce, depicts the success of E-Commerce in India and retail E-Commerce deals in India. The think about found that, within the world of E-commerce, the presence of the wholesalers is at the most prominent hazard since the maker can effectively overlook them and offer their items to the retailers and the customers. Wholesalers can take the advantage of E-commerce in setting up contracts with rumored makers and connecting their trade with the online. The think about too found that, E-commerce gives the different sorts of openings to the wholesalers.
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Sharma, Mahesh, and Satpal Arora. "Impact of GST in E – Commerce Industry: The India Prospect." Trinity Journal of Management, IT & Media 9, no. 1 (2018): 19–21. http://dx.doi.org/10.48165/tjmitm.2018.0904.

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The power of digital distribution over physical retail outlets is you have a chance to create a global audience. This is exactly what the E-Commerce Industry is trying to capitalize, and they have been extremely successful in it. Name anything, and you get it at your doorstep with one click. Also, the E-Commerce industry has been aptly utilizing the consumer behaviour pattern, for example by providing discounts to expand their horizons. Has the introduction of GSTaffected the empire of E-Commerce?
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Musale, Ramkisan. "A Study on Factors Influencing Agriculture of Modern India ." International Journal Of Multidisciplinary Research And Studies 05, no. 08 (August 5, 2022): 01–07. http://dx.doi.org/10.33826/ijmras/v05i08.1.

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Agriculture is the backbone of the Indian economy. However, it is going through the struggling phase marking sluggish or no growth for several decades. The Indian economy has been shifting its paradigm from core agriculture-based to service-oriented in the last few decades. It is influenced by global trends, market dynamics, government policies, and stakeholder expectations. After signing General Agreement on Tariffs and Trade in 1991, India accepted the ‘Open Door Policy.’ It further led to major reforms in the Liberalization, Privatization, and Globalization (LPG) model. It positively impacts sectors like information technology, banking, finance, education, e-commerce, retail, insurance, and other service sectors. However, agriculture has remained detached from developments even after 70 years of independence.
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SINGH, DEVENDER. "Online Business: The Growing Share of E-Commerce and New Opportunities for Indian Business." International Journal for Research Publication and Seminars 14, no. 2 (2023): 220–26. http://dx.doi.org/10.36676/jrps.2023-v14i2-030.

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With the exponential expansion of e-commerce, especially in India, business has changed dramatically. The rise of internet commerce has changed retail paradigms and offered Indian enterprises new and exciting opportunities. This move towards e-commerce has been hastened by internet access, smartphone use, and customer convenience-seeking. Indian e-commerce has opened several doors for enterprises in numerous areas. SMEs may now access a global audience without geographical limits. Traditional entrance hurdles like finance and storefronts have been lowered, creating a more accessible business climate. This is especially beneficial in diversified India, where many goods and services may find specialised consumers online. The e-commerce boom has changed supply chain and logistics. Last-mile delivery networks and new warehouse solutions have made distribution quicker and more dependable, solving a longtime problem in India. Advanced analytics and artificial intelligence have improved client personalisation, allowing firms to adjust their offers to individual interests and increase customer happiness and retention. The Indian e-commerce business faces hurdles as it grows. Intense competitiveness, legislative complexity, and data security and privacy problems need careful thought. Innovation and compliance must be balanced for continued success in this changing world. Growing e-commerce transforms the Indian commercial environment. It's broken down boundaries, opened new paths for entrepreneurship, and changed how firms interact with customers. While problems exist, innovation and growth are huge. As Indian firms adapt and use e-commerce, the future is bright, interconnected, and full of opportunity for those ready to shift.
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Gupta, C. P., and Sneha Suri. "Valuation and Pricing of Indian IPOs." Vision: The Journal of Business Perspective 21, no. 4 (November 13, 2017): 375–84. http://dx.doi.org/10.1177/0972262917734706.

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It is believed that underpriced initial public offerings (IPOs) are undervalued. To empirically test this belief, the present study examines valuation of 292 Indian IPOs listed from 2004 to 2013. In this regard, three questions are posed: first, whether the valuation (P/E multiples) of the industry and comparable peer can explain valuation (‘offer price P/E’ multiple) of IPO firms; second, whether the IPOs are undervalued or overvalued in relation to industry peers; and third, whether the IPOs undervalued (overvalued) in relation to peers are underpriced (overpriced). The results suggest that industry and comparable peer valuations do explain IPO valuation. It was found that there are both undervalued and overvalued IPOs in India. However, IPOs can be underpriced regardless of whether they are undervalued or overvalued in relation to industry/peers. Therefore, retail investors should not consider all underpriced IPOs as undervalued and cheap. IPOs may be priced above industry and yet generate positive initial returns (be underpriced). The IPOs valued below the comparable peers can generate higher initial returns. Thus, the present study contributes in providing relation between pricing and valuation of IPOs in India using industry/peer benchmark provided in prospectus so that retail investors can take appropriate decision about subscribing for an IPO.
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Hawaldar, Iqbal Thonse, Mithun S. Ullal, Felicia Ramona Birau, and Cristi Marcel Spulbar. "Trapping Fake Discounts as Drivers of Real Revenues and Their Impact on Consumer’s Behavior in India: A Case Study." Sustainability 11, no. 17 (August 26, 2019): 4637. http://dx.doi.org/10.3390/su11174637.

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This empirical study contributes towards identifying the effect of both fake and real discounts in the Indian marketing environment. A common but unsustainable practice in India is to increase the selling price and then offer a discount on the product. Increasing sales based on fake discount pricing strategy is a primary business development objective in India. The discounts, however, vary across store type and time and are based on product features. The selected databases were collected from the top five Indian e-commerce portals in terms of volume of sales, and from popular brick and motor outlets of tier 2 and tier 3 cities in India. The empirical results indicate that offers based on price in India had an impact of 2.8 times higher than the actual quality of the product. The outcomes suggest that marked price has a significant impact on consumer’s behavior. The results also indicate the existence of a strong correlation between trapping fake discounts and purchase by deceiving and persuading customers in India. Research is empirical in nature and respondents have been selected based on purposive sampling. The study is limited to tier 2 and 3 cities of India for 250 days, and the results are applicable to online and offline retail stores.
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Kumar Rajagopalan, Dr Kamal, and Dr G. Sankaranarayanan. "A Study on Customer Preference and Problems on Retailing with Special Reference to Chennai City." International Journal of Scientific Research and Management 10, no. 04 (April 5, 2022): 3243–47. http://dx.doi.org/10.18535/ijsrm/v10i4.em3.

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India is set for high growth in consumer expenditure. With India's large ‘young’ population and high domestic consumption, the macro trends for the sector look favorable. Within retail, the emerging sectors would be food and grocery, apparel, electronics, e-commerce, fashion and lifestyle. Incorporation of technology in the organized retail segment has been something to reckon with in the past few years. Use of computers for merchandise planning and management, control of inventory costs and supplies and replenishment of goods done electronically, internal store billing, etc. has changed the face of product retailing
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Mittal, Dr Umang, and Divya Sharma. "Effect of E-Business in India: Opportunity and Challenges." International Journal of Research Publication and Reviews 04, no. 02 (2023): 65–68. http://dx.doi.org/10.55248/gengpi.2023.4202.

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E-Business is the Quick Grow at current scenario. Commercial center is fast transforming into e-commercial center now. Right from needle to ship, everything can be buy on the online. With new and new tennis person started in, it is yet common for the present players and new contestants to think of creative systems to offer their business and services. Digital commerce is more than generally one more approach to support or improve existing businesses. Or maybe, e-commerce has purchases revolutionary changes in the marketplace. It is a problematic casting that is enough changing the traditional method of running business. Ecommerce is pike way for huge merchandise growth in our nation. Increasing web customers have ahead added to its development. E-Business has made online travel industry grow through numerous system and counted another trades avenue through online retail industry in our nation. The present study hasbeen attempted to accomplish the current system and provided of E-Commerce in India, reap the current system of Electronic Trading and see at the impediment of E-Business in India.
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Mehta, Ritu, and Mahima Mathur. "Vakrangee: changing lives in rural India." Emerald Emerging Markets Case Studies 12, no. 4 (October 18, 2022): 1–21. http://dx.doi.org/10.1108/eemcs-11-2021-0376.

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Learning outcomes The learning outcomes are as follows: to design an appropriate strategy for firms to succeed in low-income, price-sensitive markets; to appreciate how business model innovation can help to overcome the obstacles faced by firms when serving rural and semi-urban markets in an emerging economy; to identify possible threats to the business model and evaluate strategies to sustain growth in a dynamic environment; and to allow students to consider sources for competitive advantage and how to build a sustainable business model in low-income markets. Case overview/synopsis The case details the growth story of Vakrangee Limited (Vakrangee) from a technology consultancy firm to a technology-driven firm focused on creating the largest last-mile retail network providing various services in underserved parts of India, mainly rural India. The firm launched retail outlets called Vakrangee Kendras (VKs) in 2011 that evolved from non-exclusive stores offering a single line of e-governance services into technology-enabled franchisee-based exclusive stores that offered a multiple line of services such as banking, finance, insurance, ATM, e-commerce and logistics. VK however is witnessing competition from different players in different segments. Additionally, the dynamic business environment such as the growing penetration of smartphones and internet usage, heterogeneous needs of customers and government policies pose further threat to the company’s growth in the future. In the wake of these challenges, what should Vakrangee do to sustain its growth? Should it focus on cost-leadership or differentiation for strategic positioning? Complexity academic level This case can be used in an MBA or an executive management program, in courses on strategic management, entrepreneurship, services marketing and rural marketing. Supplementary materials Teaching notes are available for educators only. Subject code CSS 3: Entrepreneurship.
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Siddiqui, Masood H., and Shalini N. Tripathi. "Grocery Retailing in India: Online Mode versus Retail Store Purchase." International Business Research 9, no. 5 (April 27, 2016): 180. http://dx.doi.org/10.5539/ibr.v9n5p180.

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<p>E-retailing is entering into the Indian retail scenario in a noticeable way and online grocery retailing holds a promise of acceptance by the Indian customers. This paper attempts to discover the market potential of online grocery retailing in India and consumers’ perception towards its different aspects. Confirmatory factor analysis proposes that there are five underlying dimensions (<em>convenience</em>, <em>value for money</em>, <em>variety</em>, <em>loyalty</em> and <em>ambient factors</em>) governing the selection of mode for grocery purchase. Thereafter Binary-Logistic Regression has been employed to analyze the impact of these five broad perceptual dimensions upon the acceptance/rejection of online grocery retailing. The respondents accorded the highest importance to the factors <em>value for money</em> and <em>convenience</em>. The study suggested that issues like meeting customer expectations and preferences in terms of delivering value for money, quick and convenient purchasing, smooth delivery process, and reducing risk perceptions are critical for establishing online grocery retailing as an effective alternative to traditional brick and mortar retailing.</p>
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Chakraborty, Debarun, Jayanta Banerjee, Prashant Mehta, and Netra Pal Singh. "The Impact of Website Design on Online Customer Buying Satisfaction and Loyalty to E-Tailers." Information Resources Management Journal 35, no. 1 (January 2022): 1–18. http://dx.doi.org/10.4018/irmj.287902.

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The popularity of e-tailers has distorted the retail industry in India. Websites are becoming an important means through which customers get product information and purchase items for their needs. This research paper focuses on four dimensions, i.e. user interface, convenience, personalized recommendations, and perceived security of the website, to assess their impact on online customer satisfaction with and loyalty towards E-tailers. The study questionnaire used established measures. The data was collected from four large cities in India, namely Chennai, Mumbai, Kolkata and Delhi. Analysis of the survey results suggests that perceived website security is the most important dimension for customer loyalty. E-tailers have to ensure adequate security provisions in their websites to build up consumer perceptions of trust and so repeat business loyalty.
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Pachar, Nomita, Anshu Gupta, and P. C. Jha. "Bi-level programming DEA approach for efficiency evaluation: A case study of Indian electronics retail stores." Yugoslav Journal of Operations Research 30, no. 4 (2020): 461–81. http://dx.doi.org/10.2298/yjor191124026p.

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Retail industry has witnessed enormous growth in the past decade in developing countries like India, China, and Brazil, owing to the upswing in globalization, growing trends in e-commerce, multi-format retailing, and increasing penetration of the internet. The growth of opportunities, on the other hand, have intensified the competition. It is important for retailers to gain a competitive edge in the market through innovative strategies and continuous improvement. Meticulous planning and efficiency in operations are the drivers for economic sustainability and profitability of the business. Important prerequisites to gain efficiency and planning for improvement is the evaluation of base level performance, defining benchmarks and evaluating effectiveness of the efforts taken in this direction. The studies in this domain existing in the literature have analysed efficiency of retail stores as a black box transforming input to outputs. This approach lacks transparency and overlooks the subprocesses, their characteristics and internal interaction and can be addressed considering the transformation process in a two stage system. Our study addresses the issue and proposes a Bi-level Programming DEA approach to evaluate the relative efficiency of multiple retail stores considering a network structure operating in a Stackelberg relation and defining benchmarks for inefficient stores. The approach enables computation of efficiency of each sub-stage as well as the overall efficiency of the stores. The proposed approach is validated through a case study of Indian electronic retail chain.
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Az'mi, Yanis Ulul. "PERPAJAKAN DI ERA EKONOMI DIGITAL: INDONESIA, INDIA DAN INGGRIS." JIAFE (Jurnal Ilmiah Akuntansi Fakultas Ekonomi) 4, no. 2 (June 18, 2019): 215–30. http://dx.doi.org/10.34204/jiafe.v4i2.1178.

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The development of new technology and diverse consumer demand has increased the digital retail industry today. This also affects the way buyers / consumers get the goods and services they want. Consumers turn to e-commerce and cellular to make purchases that are usually done physically. This change in shopping style has been driven largely due to the emergence of many market places and platforms. This change will also have effect on the taxation of the transaction. The Government of India applies the Equalization Levy Rules (EQL) scheme which is categorized as PNBP (Non-Tax Revenues). While in the United Kingdom there is a Diverted Provit Tax (DPT) scheme. Whereas Indonesia has no more specific rules, there is only a Circular (Surat Edaran) that regulates the Affirmation of Tax Regulations on e-Commerce Transactions, namely SE / 62 / PJ / 2013 tax regulations e-commerce follows the income tax law and value added tax.
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Gupta, Piyush, Amit Sachan, and Rajiv Kumar. "Different stages of the e-service delivery system process: belief–attitude–intention framework." International Journal of Retail & Distribution Management 48, no. 7 (May 7, 2020): 687–706. http://dx.doi.org/10.1108/ijrdm-01-2019-0014.

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PurposeBased on social science theories of customer's action such as theory of planned behaviour, theory of reasoned action, and technology acceptance model, this paper adopts belief–attitude–intention model to study impact of perceived process-belief of different stages of e-service delivery system process (e-SDSP), i.e., searching process belief (SPB), agreement process belief (APB), fulfilment process belief (FPB) and after-sales service process belief (ASPB) on customer attitude and intention towards service providers. The study also focuses on the mediating effect of customer attitude on the relationship between process-beliefs of different stages of e-SDSP and their behavioural intention.Design/methodology/approachA quantitative method has been employed using data collected from 414 Indian e-retail customers. Structural equation modelling with bootstrap estimation is used to find the mediating effect of attitude.FindingsThe findings suggest that SPB and ASPB directly impact the customer attitude while APB and FPB directly impact the customer behavioural intention. The study also finds that customer attitude towards e-retailers fully mediates the effect of SPB and ASPB on the behavioural intention but there are no mediating effects for APB and FPB.Research limitations/implicationsThe sample used may not be generalizable for India, given its huge diversity and population. As the sample considers only Indian e-retail customers, this study may lack generalizability across countries.Originality/valueIn our knowledge, this study is the first step to conceptualize the process-oriented customer's perceived belief of different stages of e-SDSP and how these beliefs impact the customers' attitude and intention towards the e-retailers. The findings offer insight to managers on how they can create and cultivate customer happiness and positive behavioural intention by enhanced customer journey throughout the e-SDSP.
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Shelke, Priya, Riddhi Mirajkar, and Suruchi Dedgaonkar. "Flourishing Ecommerce in India and around the Globe." Journal of Innovations in Data Science and Big Data Management 1, no. 1 (March 30, 2022): 8–12. http://dx.doi.org/10.46610/jidsbdm.2022.v01i01.002.

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In today's business, e-commerce is exploding. The term "e-commerce" refers to online transactions. Electronic commerce (e-commerce) is the buying and selling of products and services over the Internet, as well as the transmission of transactions and analytics. E-commerce is a paradigm change that affects marketers as well as customers. On the other hand, e-commerce is more than a new way to expand current business operations. It's heralding a sea change in business practises. This enormous shift in business paradigms is driving tremendous growth across the globe, especially in India. E-commerce has grown in popularity as a result of widespread internet use, and start-ups, especially, are progressively leveraging it as a distinctive business strategy. A big environmental impact can be observed because of Ecommerce. Despite the fact that the concept is frequently employed in current business contexts, it has yet to be fully investigated. The purpose of this study is to describe the current state of E-Commerce. The article covers a global perspective on E commerce and shows the top countries in terms of retail E commerce revenue growth in 2022. COVID-19 has a significant impact on global ecommerce trends. In this article, the top seven trends are summarized. The study goes on to look at the key variables that are essential for the achievement of E-commerce business prototypes. The challenges and opportunities related to E-commerce are also discussed.
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Roy, Gobinda, Biplab Datta, and Rituparna Basu. "Effect of eWOM Valence on Online Retail Sales." Global Business Review 18, no. 1 (February 2017): 198–209. http://dx.doi.org/10.1177/0972150916666966.

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Online retail sector in India has witnessed a phenomenal growth in recent times. Online shopping has also become a popular trend among the younger generation in India. Increasing number of shoppers visit online retailer websites and read online reviews before making their purchase decision. The online reviews or electronic word of mouth (eWOM) becomes an important guiding tool for the online shoppers with its intrinsic product information and evaluation characteristics. The present study aims to analyze the effects of various eWOM antecedents on online sales by considering the effects of positive and mixed-neutral eWOM (MNWOM) valence (stimuli) on sales. It also explores the role of market-level eWOM factors, such as price, on online sales of security products like antivirus software. The confirmatory bias of these factors was noted, while the elaboration likelihood model (ELL) has been used to understand the relative importance of these factors in influencing customers’ purchase decision and sales. Further, a content analysis method supplemented by a multiple regression method was used to analyze 205 real-time online sales (reviews from verified purchasers) data pertaining to popular and top-selling antivirus products taken from two leading e-commerce websites. The study contributes as a pioneering effort in the domain with the use of innovative methodology of capturing real-time online data with a subsequent kappa statistics validation. The results showed a new insightful perspective of eWOM valence and price on sales, and provided further research directions.
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Kulkarni, M. A., and V. A. Arankalle. "The detection and characterization of hepatitis E virus in pig livers from retail markets of India." Journal of Medical Virology 80, no. 8 (2008): 1387–90. http://dx.doi.org/10.1002/jmv.21220.

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44

Keshri, Kunal. "Impact Of GST Law With Reference To E-Commerce Industry In India." International Tax Law Review 02, no. 01 (2023): 01–16. http://dx.doi.org/10.55662/itlr.2023.2101.

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Article 366(12A) defines the Goods and Services Tax (GST) as any tax on the supply of goods, services, or both, except taxes on the delivery of alcoholic drinks for human use. In the new Article 366(26A), the word “service” means something other than “products.” Article 366(12) states that all materials, things, and articles are considered to be products. The government considers the GST to be more of a tax reform than a change to the current Indian tax system. They are evaluating all the pros and cons of the indirect taxation system. India was one of 123 countries in the world that used the Value Added Tax (VAT) system. Finance minister P. Chidambaram created plans for VAT and presented them to the Centre and the States on January 17, 2005. VAT replaced the Central Excise Tax at the national level and the Sales Tax System at the state level, which made a significant change to the tax collection process. In 2014, it was proposed that the GST be implemented in India starting from June 2016. The GST is implemented in a “double” way, with one part handled by the Centre (CGST) and another by the State (SGST). The tax base is almost the same for both the federal government and the states. On July 1, 2017, the GST was implemented in India, with three main models: (i) Central GST, (ii) State GST, and (iii) Dual GST. The E-commerce industry in India has been contributing more and more to the Indian economy. To make the most out of a mature and profitable E-commerce industry, retail E-commerce businesses need a stable indirect tax plan to address tax assessment issues they have been facing. The implementation of GST is also expected to resolve many supply chain problems that E-commerce companies have been facing, leading to faster shipping and returns and reduced administrative work. This will also help businesses and E-commerce sites improve their supply chain methods by focusing on making better storage and organizational decisions driven by cost and service.
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Singh, Shekhar, and Sandeep Srivastava. "Engaging consumers in multichannel online retail environment." Journal of Modelling in Management 14, no. 1 (February 11, 2019): 49–76. http://dx.doi.org/10.1108/jm2-09-2017-0098.

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Purpose With India becoming world’s second largest user of smartphones (Ming, 2017) and with more users adopting mobile devices for online shopping, Indian online retailers now have to manage mobile channel in addition to existing traditional channel (of computers). Hence, the purpose of this study is to investigate the mapping of product characteristics with individual channel capabilities and its effect on online consumer behaviour, so that e-tailers can create enhanced online shopping experience for consumers. Design/methodology/approach A comprehensive research model is developed on the basis of the knowledge gained from multichannel retailing and e-commerce literature. Then, the model is empirically tested, with primary data collected from 344 customers, using structural equation modelling. The data are collected from customers across two product categories: electronics and fashion. Findings The results reveal that perceived usefulness, perceived risk and perceived self-efficacy are important drivers of online consumer behaviour for continued usage. The multi-group analysis confirms the moderation influence of platform type for some relationships across electronics and fashion. Practical implications The findings underline the importance of multichannel complementarity across electronics and fashion. The preference of mobile devices for fashion and traditional devices such as computers for electronics provides valuable insights for online retailers towards management of multichannel e-commerce ecosystem. Originality/value In Indian context, this is the first empirical research on online multichannel retail setting, studying the impact of diverse channel formats on different product categories. The study’s findings give empirical basis to online retailers to look out for right product–channel fit strategy for engaging consumers in the long run.
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Singh, Asem Sanjit, Binaya Bhusan Nayak, and Sanath H. Kumar. "High Prevalence of Multiple Antibiotic-Resistant, Extended-Spectrum β-Lactamase (ESBL)-Producing Escherichia coli in Fresh Seafood Sold in Retail Markets of Mumbai, India." Veterinary Sciences 7, no. 2 (April 16, 2020): 46. http://dx.doi.org/10.3390/vetsci7020046.

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In this study, fresh seafood in retail markets was investigated for the antibiotic susceptibility patterns of the faecal indicator Escherichia coli and distribution of important β-lactamase encoding genes. E. coli were isolated from 50 (37 fish and 13 shellfish) fresh seafood samples and studied with respect to the phenotypic and genotypic characters of antibiotic resistance. Of 475 E. coli isolates from fresh seafood, 71.58% exhibited extended-spectrum β-lactamase (ESBL)-positive phenotypes. A high percentage of isolates were resistant to indicator cephalosporins cefotaxime (95%), cefpodoxime (90.88%) and ceftazidime (90.29%). Relatively higher susceptibilities were recorded against imipenem (74.41%), cefoxitin (66.76%) and meropenem (51.18%). The multiple antibiotic resistance (MAR) index of 97.35% of the isolates was above 0.18. The ESBL genes blaCTX-M, blaSHV and blaTEM were detected in 62.37%, 23.35% and 2.6% of E. coli isolates, respectively. The ESBL-producing isolates also harboured the metallo-β-lactamase-encoding genes blaOXA (7.06%), blaNDM (4.42%) and blaVIM (0.88%). This study highlights the risk of dissemination of multidrug resistant E. coli in seafood consumer communities and also the need to improve the hygiene of the coastal waters, landing centres and the retail markets.
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Gugnani, Ritika, and Abhijit Nair. "Turnaround of Vaibhav Global Limited: The Television Retail Way." South Asian Journal of Business and Management Cases 6, no. 2 (November 30, 2017): 127–34. http://dx.doi.org/10.1177/2277977917726397.

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Vaibhav Global Limited (VGL) earlier known as Vaibhav Gems Limited is a global electronic retailer of fashion jewellery and lifestyle accessories operating in USA and UK. This case is about current business model which many financial professionals call ‘an impenetrable moat’ created in a turnaround of the organization after 2008 global recession. The case is on the company’s nimbleness to mould its outlook and bring in discount jewellery model so as to have a broader reach in the market. The capability to scale this model into a seamless and integrative approach augured well for its business. The company owns two TV shopping channels abroad. After 2011, VGL became a fully vertically integrated retailer. It got transformed into a B2C player from being a B2B player. It is one of few e-tailers from India which is making profits. It markets and sells products to its consumer through a televised shopping programme. It broadcasts various programmes through hosts and hostesses for describing and demonstrating its products. It is a vertically integrated company from being a gemstone sight holder to manufacturing, wholesaling to retailer. It is the only Indian company which demonstrates fully integrated E-tailing model and is profitable also. It is mainly operating into gemstone-studded jewellery of gold, silver or brass with gold plating. Lately it has also started selling lifestyle products like bags, scarves, i-phone/pad covers, etc.
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Kaur, Kamalpreet, and Mandeep Kaur. "Differentiating Adopters and Non-adopters of Smart Cards: Comparative Analysis of Public, Private and Foreign Sector Banks in India." Vikalpa: The Journal for Decision Makers 38, no. 3 (July 2013): 67–78. http://dx.doi.org/10.1177/0256090920130305.

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Progressive development in the field of information technology (IT) has brought in remarkable changes in the products as well as methods of payment and settlement system in the banking sector. In India, various types of payment systems are functioning apart from the traditional payment systems where the instruments are physically exchanged and settled manually. Smart cards are a new form of retail payment instrument, installed to facilitate retail transactions through electronic means. In 1999, the Reserve Bank of India issued guidelines to the banks regarding introduction and usage of smart cards. Smart cards are currently being issued by several banks in India which have tied up with Financial Information Network and Operations Ltd. (FINO). The IDBI bank has introduced its smart card called MoneySmart; Corporation Bank has issued CorpSmart; and Bank of India has issued its e-purse cards. PNB, SBI, ABN Amro, ICICI Bank, Bank of Baroda and some other banks have also launched smart card-based banking solutions (Kaur & Kaur, 2008). The main objective of this study is to identify the factors that may vary between the adopters and the non-adopters of smart cards in Indian banks. Banks that have adopted the cards may have different characteristics from those that have not yet adopted the cards. In other words, with the exploration of various characteristics of the banks, the study tries to differentiate between the adopter and non-adopter categories of the banks regarding smart cards with respect to their profitability, size, competitive advantage, efficiency, asset quality, financing pattern, diversification, cost of operations, etc. The empirical results evidently reveal that the banks providing smart cards differ in their characteristics from that of the banks that have not yet adopted it. It shows that the banks that adopted smart cards are larger in size, more efficient, pay lesser wages, and have more industry advantage and thus, in terms of some characteristics, outperform the non-adopter banks.
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Saraswathy, Beena. "The Flipkart-Walmart Deal in India: A Look into Competition and Other Related Issues." Antitrust Bulletin 64, no. 1 (February 12, 2019): 136–47. http://dx.doi.org/10.1177/0003603x18823619.

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The Competition Commission of India approved India’s highest-valued acquisition, Flipkart by Walmart, within the first phase of investigation itself, stating that it is “not likely to have an appreciable adverse effect on competition in India.” Unlike many other retail acquisitions, there has been strong protest from the traders and retailers’ organization to stop the deal and for the creation of an exclusive e-commerce policy and regulator. Meanwhile, the Draft National E-Commerce Policy, 2018, suggested greater regulatory scrutiny for mergers and acquisitions that may distort competition. In this context, the present study looked into the competition dimension of the deal and other related issues. The study suggests to evolve a regulatory system with long-term vision to sustain and support the domestically grown innovations while making the competition assessment more flexible to accommodate the challenges posed by digital revolution.
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THAMPURAN, NIRMALA, A. SURENDRARAJ, and P. K. SURENDRAN. "Prevalence and Characterization of Typical and Atypical Escherichia coli from Fish Sold at Retail in Cochin, India." Journal of Food Protection 68, no. 10 (October 1, 2005): 2208–11. http://dx.doi.org/10.4315/0362-028x-68.10.2208.

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Escherichia coli is a common contaminant of seafood in the tropics and is often encountered in high numbers. The count of E. coli as well as verotoxigenic E. coli O157:H7 was estimated in 414 finfish samples composed of 23 species of fresh fish from retail markets and frozen fish from cold storage outlets in and around Cochin, India. A total of 484 presumptive E. coli were isolated, and their indole–methyl red–Voges-Proskauer–citrate (IMViC) pattern was determined. These strains were also tested for labile toxin production by a reverse passive latex agglutination method and checked for E. coli serotype O157 by latex agglutination with O157-specific antisera. Certain biochemical marker tests, such as methylumbelliferyl-β-glucuronide (MUG), sorbitol fermentation, decarboxylase reactions, and hemolysis, which are useful for screening pathogenic E. coli, were also carried out. Results showed that 81.4% of the E. coli isolates were sorbitol positive. Among this group, 82% were MUG positive, and 14.46% of the total E. coli isolates showed human blood hemolysis. None of the isolates were positive for agglutination with E. coli O157 antisera nor did any produce heat-labile enterotoxin. This study indicates that typical E. coli O157 or labile toxin–producing E. coli is absent in the fish and fishery environments of Cochin (India). However, the presence of MUG and sorbitol-negative strains that are also hemolytic indicates the existence of aberrant strains, which require further investigation.
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