Academic literature on the topic 'E-opinion leader'
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Journal articles on the topic "E-opinion leader":
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Seo, Moon-Kyo, and Eun-Gyung Bae. "Effects of Opinion Leader Behavior on E-learning Satisfaction: The Mediating Role of Social Intelligen." Journal of the Korea Contents Association 12, no. 5 (May 28, 2012): 346–56. http://dx.doi.org/10.5392/jkca.2012.12.05.346.
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Meskó, Bertalan, Nóra Radó, and Zsuzsa Győrffy. "Opinion leader empowered patients about the era of digital health: a qualitative study." BMJ Open 9, no. 3 (March 2019): e025267. http://dx.doi.org/10.1136/bmjopen-2018-025267.
Abstract:
ObjectivesWe aimed to explore the opinion leader empowered patients’ relationship with their medical professionals, their experiences and beliefs about technologies, and how they see the future. We also attempted to determine whether technologies, the access to it or patient empowerment are the main driving forces behind these changes.DesignA qualitative interview study analysed with interpretative phenomenological analysis.SettingAll interviews were conducted and recorded individually with the same trained interviewer via a Skype call.ParticipantsThe study is based on qualitative, semistructured interviews with 11 opinion leader empowered patients from six countries including UK, USA, Australia, Sweden, South Africa and Ireland.ResultsWe identified four superordinate themes emerging from e-patients’ experiences: (1) impact of technology, (2) the meaning of empowerment, (3) the changing physician–patient relationship and (4) expectations for the future. The relationship e-patients have with their physicians is based on efficient communication, proactivity, the desire for asking questions and the use of technologies. The interviews have shown that the rapid development of technology has fundamentally changed the lives of these e-patients, and technology eventually is transforming the physician–patient relationship into a partnership. Regarding the future of the physician–patient partnership, e-patients emphasised that change will rather be cultural than technological.ConclusionsThe interviews have shown that cooperation between technology and healthcare is not enough on its own: the most decisive factor is the return of the human touch and reciprocal communication. All of these suggest that technology is an important ally in the ‘renaissance of medicine’ that starts to treat patients as it should have always had.
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Sparrow, Nick. "What is an Opinion Anyway?" International Journal of Market Research 53, no. 1 (January 2011): 25–39. http://dx.doi.org/10.2501/ijmr-53-1-025-039.
Abstract:
Traditional polls assume that opinions on any political or social issue can be collected simply by asking straightforward questions and recording the answers. Wrong. Many people have not carefully sifted the available information or formed a firm opinion prior to interview. Nevertheless a traditional poll counts all responses as having equal validity, however and whenever they are formed. Qualitative research, although allowing more open discussion, nevertheless exerts the same pressure on respondents to have a view. Group dynamics and the discussion guide and leader also combine to steer the group towards consensus. If only people were made to pay attention to the facts and substantive issues, as in a deliberative poll, then we would know what ‘informed’ public opinion would think. Trouble is, as the government has found, the answers obtained could be said to be critically dependent on the information the researchers choose to provide to respondents. This paper investigates the potential for large-scale e-Delphi polling methods, simply giving large representative samples of voters simple questions on broad topic areas to consider. Via an iterative process, the job of researcher is then to observe what views people hold and give those views back to respondents to rate and comment on. The method allows people to think about the broad subject area, express a view in their own time, if they have one, and/or respond to the views of others. We can observe which thoughts are popular and which have an infectious capability. Critically, the job of the researcher is not to ask – but to listen.
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MUSIAŁ-KARG, Magdalena. "Internetowe głosowanie w E-stonii na przykładzie wyborów w latach 2005–2009." Przegląd Politologiczny, no. 3 (November 2, 2018): 99–118. http://dx.doi.org/10.14746/pp.2011.16.3.6.
Abstract:
An increasingly popular tendency can be observed in numerous states in Europe and globally, where modern forms of casting votes are implemented, including, first and foremost, electronic voting via the Internet or mobile telephones. In the opinion of ICT (Information and Communication Technologies) advocates modern civilization is facing an era of electronic democracy, which constitutes this new form of exercising power, based on information and communication tools. Estonia is a European leader in applying electronic voting for election procedures. The paper presents an analysis of Estonia’s experience in the field of e-voting in the elections of 2005–2009.
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Leong, Lucille A., Mary Mendelsohn, Crystal J. Saavedra, and Robert Morgan. "An interdisciplinary model of collaboration between medical staff (MS), hospital quality improvement (QI), and continuing medical education (CME) departments to promote education and practice changes in the prevention of venous thromboembolism (VTE) in cancer patients (pts)." Journal of Clinical Oncology 32, no. 30_suppl (October 20, 2014): 215. http://dx.doi.org/10.1200/jco.2014.32.30_suppl.215.
Abstract:
215 Background: Venous thromboembolism (VTE) is a leading cause of morbidity/mortality in cancer pts. VTE is increasing and is the second cause of death in cancer pts, behind only cancer itself. In 2010 of the 186 unique hospitalized cancer pts at our institution with VTE, 25% were medical and 75% surgical. Gaps in clinician knowledge/practice of VTE prevention were evident. Methods: A interdisciplinary approach across clinical and administrative specialties was undertaken, with collaboration between: medical/surgical oncologists, MS leaders, pharmacists, nursing, and hospital departments of QI, information technology, and CME, to educate a target group of 120 cancer clinicians in VTE prophylaxis. In 2/2013 - 2/2014 multiplatform educational initiatives were utilized to reach physicians, advance practice/ward nurses and pharmacists: didactic lectures, Key Opinion Leader visiting professorships, online vignettes, VTE FAQ emails from MS QI leaders, small group sessions, e-learning modules. System changes such as standardized VTE prophylaxis order sets tailored for each service and strategically placed visual cues were also used. Results: Almost 3 times as many unique learners participated in these activities as were targeted. Learner satisfaction, knowledge acquisition and competency were high. Compliance with use of standardized order sets improved from 65 to 95% among the MS. Claims by clinicians of pt contraindications to prophylaxis were audited and found valid. Despite these improvements, incidence of VTE has not dropped, reflecting a national trend. Conclusions: With intensive and interdisciplinary effort, progressin clinician knowledge and performance in VTE prophylaxis can be made. This effort required considerable input from physician champions (eg., surgical oncologists with overlapping roles of clinician, QI advocate, and departmental leader, and medical oncologists with roles of clinician, CME and MS leader). This is a promising model for other QI initiatives. Supported by Unihealth educational grant.
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Nandya, Tasya, and Dudi Permana. "ANALYSIS OF THE EFFECT OF ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (E-CRM) AND BRAND TRUST ON CUSTOMER SATISFACTION AND LOYALTY IN PIXY COSMETIC PRODUCTS." Dinasti International Journal of Management Science 2, no. 3 (January 24, 2021): 467–83. http://dx.doi.org/10.31933/dijms.v2i3.708.
Abstract:
The purpose of this study was to study the Analysis of the Effects Electronic Customer Relationship Management (E-CRM) and Brand Trust to Customer Satisfaction and Loyalty to Pixy Cosmetic Brand. by measuring indicators that influence the variables of E-CRM, Brand Trust, Customer Satisfaction and Loyalty. This research uses descriptive research design using survey methods. Sampling uses certain criteria where respondents have known Pixy Cosmetics products from Key Opinion Leader and have bought Pixy Cosmetic Products via E-commerce and Offline store as well, at least 1 time in as a sampling technique. This study discusses using the structural equation model (structural equation modeling) - Lisrel to discuss the significance of the overall model relationship and predetermined pathways. The findings show that the E-CRM variable is positive and significant towards Customer Satisfaction, the Brand Trust is positive and significant towards Customer Satisfaction, and Customer Satisfaction is positive and significant towards the Loyalty.
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Cahyadi, Iwan Fahri. "Love Quotient: Spirit Tasawuf dalam Syari'ah Marketing." ESOTERIK 5, no. 2 (December 27, 2019): 244. http://dx.doi.org/10.21043/esoterik.v5i2.5999.
Abstract:
<p class="07KatakunciKeywords">Jack Ma is a founder and is the highest executive officer of the Alibaba Group. Alibaba Group Company is a company engaged in the field of e-Commerce. Jack Ma gave the opinion that a leader who wants to succeed not only has a high Intelligence Quotient (IQ) and Emotional Quotient (EQ), but also a Love Quotient (LQ). Meanwhile psychologists have discovered human intelligence, namely IQ, EQ and Spiritual Quotient (SQ). Islam itself says that Fitrah is the highest form of intelligence. Differences of opinion need to be studied more deeply, both in terms of business, psychology, and religion. This article uses qualitative methods. The findings of this study confirm that the term Love Quotient in a business perspective, Spiritual Quotient (SQ) in psychology and Fitrah in Islam is a concept that has the same nature even though it uses different terms. The conclusion of this study is that between religion and science support each other and sharia marketing can be applied if LQ, SQ and Islam Fitrah are attached to a marketer.</p>
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Santos, Elismar Alves dos. "A liderança que cuida de si e do outro. Em vista da realização na vida religiosa e presbiteral." Revista Eclesiástica Brasileira 74, no. 294 (October 19, 2018): 320–37. http://dx.doi.org/10.29386/reb.v74i294.513.
Abstract:
Gostaria de apresentar a reflexão sobre o tema proposto à luz de duas perspectivas reflexivas: psicológica e teológica. A primeira descreve os ensinamentos da psicologia sobre alguns traços de personalidade que, a meu ver, podem impedir a pessoa de realizar-se na vida religiosa e presbiteral. Fala-se, portanto, da importância de lidar com as inconsistências em vista do crescimento humano. Já a segunda detém-se à reflexão teológica, especificamente sobre o significado da fé como fundamento na ótica da realização. Por uma exigência didática, deixei para tratar especificamente da temática da liderança por último. Antes, abordarei o sentido da realização na vida religiosa e presbiteral e, posteriormente, o que cabe aos responsáveis diretamente no sentido de zelar pelo bem viver da comunidade. O artigo encontra-se dividido em quatro partes: o processo de aceitação; a importância da escuta do Outro na dimensão da aceitação; a experiência da fé como exigência à realização na vida religiosa e presbiteral e, por último, o líder como alguém que cuida de si e do Outro.Abstract: I would like to present my thinking on this theme from its reflexive perspectives: psychological and theological. The first one describes the knowledge of psychology about some traits of personality that, in my opinion, can stop the person of fulfilling a religious and priestly life. Therefore, the article discusses the importance of dealing with the inconsistences concerning the human growth. The second perspective remains on the theological reflection, specially the meaning of faith as a foundation to the fulfillment. Because of a didactic requirement, I decided to discuss specifically about leadership at last. Before, I will approach the sense of fulfillment in a religious and priestly life and, later, the tasks of those responsible of taking care of the well living in the community. The article is divided in four parts: the process of acceptance; the importance of listening to others in the perspective of acceptance; the experience of faith as a requirement to the fulfillment in the religious and priestly life and, lastly, the leader as someone who takes care of themselves and the others.Keywords: Acceptance. Listening to others. Faith. Religious and priestly life. Leader.
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Pasolini, Ricardo. "Intellectuals and commitment to global anti-fascism: The Second Spanish Republic according to Aníbal Ponce and Carlo Rosselli, 1935-1937." Latin-american Historical Almanac 31, no. 1 (August 26, 2021): 200–222. http://dx.doi.org/10.32608/2305-8773-2021-31-1-200-222.
Abstract:
Aníbal Ponce, the highest figure of Argentine Marxism in the 1930s, was in Paris participating in the Antifascist Intellectuals Vigilance Committee, and was sent to Spain as a member of an international evaluation commission of the repressive events in the Asturias Insurrection. When he returns to Argentina after presenting a report and making an initiatory visit to Moscow, he speaks on the Spanish situation, on the political limits of the Second Republic and on the recent triumph of the Popular Front and its challenges. There he posits the idea of the events in Asturias as victorious defeat, as a prelude to the coming revolution. Since his Parisian exile, Carlo Rosselli, the leader of the Italian anti-fascist movement Giustizia e Libertà, reflected critically on the Spanish experience, eventually leading an Italian legion on the Aragon war front. Ideologically closer to the anarchists than to the communists, Rosselli warns of the limits of revolutionary action in Spain, but anticipates a similar opinion to Ponce on the momentary defeat of the working class. In both cases, the Spanish experience leads them to consider the transition from speculation to action as the greatest possible destination for the intellectual class.
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Sahelices-Pinto, César, and Carmen Rodríguez-Santos. "E-WoM and 2.0 Opinion Leaders." Journal of Food Products Marketing 20, no. 3 (April 21, 2014): 244–61. http://dx.doi.org/10.1080/10454446.2012.732549.
Dissertations / Theses on the topic "E-opinion leader":
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Ruspil, Thomas. "Le statut, l'identification et le rôle des e-leaders d'opinion dans les réseaux sociaux internet." Thesis, Toulouse 1, 2017. http://www.theses.fr/2017TOU10065.
Abstract:
L’identification des e-Leaders d’Opinion (e-LO) sur les réseaux sociaux internet est un enjeu important pour les managers marketing. Cette thèse s’intéresse à ces e-LO au travers de leur rôle, de leur statut et de leur identification. Chacun de ces trois piliers de la thèse fait l’objet d’une controverse dans la littérature. Les trois études menées dans cette thèse apportent des réponses complémentaires et croisées à ces controverses. Concernant le statut de l’e-LO, nous définissions l’e-LO dans les réseaux sociaux internet selon trois caractéristiques : l’expertise dans la catégorie de produit, la volonté de publier des contenus valorisables pour leurs contacts et la volonté de développer leur capital social. Concernant l’identification des e-LO, une échelle de mesure multidimensionnelle dotée d’une bonne validité externe est développée. Elle est confrontée à des mesures d’e-LO et de LO inspirées de la littérature, mais également à des mesures alternatives comme la métrique algorithmique Klout et des indicateurs sociométriques de profil Twitter. Enfin, quatre modèles et leurs variantes sont testés pour mieux comprendre l’origine et le mécanisme de l’e-influence de l’e-LO (rôle de l’e-LO). Nous montrons que l’e-LO a un impact sur l’e-influence dans la catégorie de produit. La confiance joue le rôle de médiateur entre l’e-LO et l’e-influence. Ces résultats plaident pour l’intérêt des e-LO pour le marketing viralE-Opinion Leaders (e-OL) identification on internet social networks is a major issue for marketing managers. This thesis deals with the role, status and identification of these e-OL. Each one of these three aspects are subject to controversial debates in the literature. Three studies are conducted within this thesis. They provide complementary and crossed answers to these debates. Regarding the e-OL status, we offer a definition for the e-OL concept in the specific context of internet social networks within three main characteristics: expertise in the product category, the will to publish valuable contents for their contacts, and the will to develop their social capital. Then, for the e-OL identification, we develop a new and multidimensional measurement scale for this concept. This scale shows good external validity. We confront it with others e-LO measures inspired by traditional OL measures, but also with alternative identification methods as the Twitter profile indicators and the Klout score algorithm. Finally, we test four models and their variants in order to better understand the origin and mechanism of the main e-LO role: the e-influence. We especially show that e-OL has an impact on e-influence. We also show that confidence mediates the link between e-LO and e-influence. These results speak to the relevance of e-OL in a viral marketing perspective
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Barisione, Mauro. "L'immagine dei leader : come la percezione dei candidati influenza le scelte degli elettori : i casi di Italia e Francia a partire dagli anni '90." Paris, Institut d'études politiques, 2003. http://www.theses.fr/2003IEPP0006.
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Wang, Rong. "Effect of e-wom message of opinion leaders on purchase intention of female consumers in China : case of Ddouyin (Tik Tok)." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/18315.
Abstract:
Mestrado em MarketingCom o desenvolvimento de Internet e social media, há cada vez mais líderes de opinião a expressar as suas opiniões, recomendacões es e outras formas de passa palavra eletrônica (e-WOM) sobre produtos ou marcas na plataforma de social media. Os seus e-WOMs têm uma influência no processo de decisão de compra do consumidor. O objetivo principal da dissertacão é estudar a relacão entre e-WOM de líderes de opinião e a intenção de compra das consumidores femininas chinesas, explorando o efeito da especialidade, confiança, credibilidade do emissor de e-WOM, valor percebido e atitude sobre o produto/marca. Para realizar esse objetivo, uma pesquisa quantitativa foi utilizada para testar as hipóteses; teses de investigacão. Através de distribuicão online, 215 questionários válidos foram recolhidos para análise dos dados. Os resultados revelaram que a especialidade e confiabilidade dos líderes de opinião têm um impacto positivo na credibilidade de e-WOM. A credibilidade do emissor de e-WOM pode influenciar positivamente o valor percebido e atitude em relação ao produto ou marca dado pelo consumidor. A especialidade, valor percebido e atitude em relacão ao produto ou marca tem um impacto positivo na intencão de compra das consumidoras femininas chinesas.
With the development of internet and social media, more and more opinion leaders expressed their reviews, recommendations and other forms of electronic word-of-mouth (e-WOM) about the product or brand in social media platforms. These e-WOMs can influence the purchase decision of consumers. Douyin is a short-video social media app and is fast-growing in China where opinion leaders? express theirs reviews and recommendations about a product or a brand which will influence the purchase decision-making process of Chinese consumers. The main purpose of this dissertation is to study the relation between e-WOM message by opinion leaders and the purchase intention of Chinese female consumers, exploring the role of expertise, trustworthiness, e-WOM credibility, product/brand perceived value and attitude. In order to achieve the objectives, a quantitative research was used to test the research hypotheses. Through the online survey, 215 effective questionnaires have been collected and used to process the data analysis. The results revealed that expertise and trustworthiness of opinion leaders have a positive impact on the e-WOM credibility. The e-WOM credibility can influence positively the product/brand perceived value and attitude of consumer. The expertise of opinion leaders, product/brand perceived value and attitude has a positive impact on the purchase intention of Chinese female consumers. The Chinese female consumers put more emphasis on expertise of the message sender. The credible message can shape the perceived value and attitude about product/brand of Chinese female consumers, and thus have an effect on purchase intention.
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Paulino, Caroline Thomazini. "Como se tornar um influenciador digital de sucesso e um endossante de marcas?" Master's thesis, Instituto Superior de Economia e Gestão, 2020. http://hdl.handle.net/10400.5/20871.
Abstract:
Mestrado em MarketingAtualmente, as redes sociais recebem grande parte da atenção dos marketeers e cada vez maiores investimentos de marketing das empresas. Os protagonistas das redes sociais são os influenciadores digitais, pessoas que ganharam fama através da produção de conteúdo na Internet, conquistaram inúmeros seguidores e possuem alto poder de influência. Sendo assim, cada vez mais as empresas procuram formas de associação a esses influenciadores digitais, uma vez que eles são importantes formadores de opinião dos seus públicos-alvo. Portanto, este trabalho estuda o perfil e a trajetória de 10 macro influenciadores digitais brasileiros que atingiram o sucesso na rede social Instagram. De acordo com os objetivos específicos definidos para este estudo foram encontrados como principais resultados a definição das etapas da construção de um influenciador digital de sucesso, as principais características e ações que os influenciadores digitais possuem em comum, como, a autenticidade e a produção de conteúdo e as principais mais-valias que os influenciadores digitais podem proporcionar para uma marca, como, por exemplo, dar um tom de pessoalidade à publicidade e agregar credibilidade à marca. Este estudo possui relevância académica ao contribuir para a literatura de influenciadores digitais e marketing de influência, considerada a escassez de estudos académicos focados em estudar o processo de construção de influenciadores digitais. As contribuições empresariais deste estudo referem-se no auxílio aos profissionais de marketing a verificar a adequação de parcerias entre os influenciadores e as marcas.
Currently, social networks receive a great deal of attention from marketers and increasing marketing investments from companies. The protagonists of social networks are digital influencers, people who have gained fame through the production of content on the Internet, have won numerous followers and have a high power of influence. Therefore, more and more companies are looking for ways to associate with these digital influencers, since they are important opinion makers of their target audiences. Therefore, this work studies the profile and trajectory of 10 Brazilian digital macro influencers who have achieved success on the social network Instagram. According to the specific objectives defined for this study, the main results were the definition of the stages of building a successful digital influencer, the main characteristics and actions that digital influencers have in common, such as authenticity and content production and the main advantages that digital influencers can provide for a brand, such as, for example, giving a tone of personality to advertising and adding credibility to the brand. This study has academic relevance by contributing to the literature of digital influencers and influence marketing, considering the scarcity of academic studies focused on studying the process of building digital influencers. The business contributions of this study refer to helping marketers to check the adequacy of partnerships between influencers and brands.
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RICCI, ALESSANDRA. "CRAFTSMANSHIP OF EXCELLENCE: A THREE - STUDY EXAMINATION OF THE CONCEPT OF "ARTISANAL"." Doctoral thesis, Università Cattolica del Sacro Cuore, 2019. http://hdl.handle.net/10280/57883.
Abstract:
Questa tesi si propone di approfondire il significato del concetto di 'artigianato' dal punto di vista di tre differenti tipologie di stakeholder: 1) Associazioni e Camere di commercio; 2) Aziende, Fornitori ed Esperti e 3) Consumatori. L’obiettivo principale di questa tesi è riassumere i più recenti sviluppi in materia di artigianato evidenziandone lo stato dell'arte e proponendo osservazioni critiche in merito al concetto stesso di artigianalità. Verranno identificati eventuali limiti e lacune concettuali sul tema dell’artigianato nonché indicati suggerimenti per la ricerca futura. Questa tesi è articolata in tre ricerche: la prima, " Artisanship: A review of the conceptualization of the “craftmanship ", impiega la content analysis per esaminare le definizioni di 'artigianato' fornite da diverse fonti tra cui Fondazioni, Associazioni, Organizzazioni Internazionali e Intergovernative e Camere di Commercio. La seconda ricerca "Crafting the craft - evidence from Italian experts" utilizza la metodologia qualitativa delle interviste semistrutturate con manager, esperti e opinion leader che gravitano nel mondo dell’artigianato. L’ultima ricerca " Understanding of the concept of “craft” – from the perspective of Italian consumers " è un'indagine finalizzata a capire le percezioni del consumatore in merito all’artigianato e le sue preferenze per i diversi tipi di prodotti artigianali. Grazie all’intrinseca interdisciplinarietà di questa tesi, che collega diverse basi teoriche e discipline come sociologia, economia, arte, filosofia e storia sociale, si cercherà di colmare le attuali lacune presenti nella ricerca sull'artigianato offrendo, così, un nuovo contributo in materia.This thesis aims to deepen the meaning of ‘craft’ by looking at the concept from the perspective of different stakeholders, including 1) Guilds and Chambers of Commerce; 2) businesses, providers and experts and 3) consumers. The overarching purpose of this dissertation is to summarize recent developments, to highlight the state of the art and to offer some critical observations of various understandings of the concept of artisanship, in order to identify conceptual gaps and limitations and directions for future research. This dissertation includes three studies: Study 1 - “Artisanship: A review of the conceptualization of the “craftmanship” – employs content analysis to examine definitions of ‘artisanship’ provided by different sources from Craft Foundations and Associations, international and intergovernmental organizations, and European Chambers of Commerce. Study 2 – “Crafting the craft – evidence from Italian experts” is based on a qualitative methodology and includes semistructured interviews with managers and experts of artisanal products. Study 3 – “Understanding of the concept of “craft” – from the perspective of Italian consumers” is a survey aimed at investigating consumer perceptions of artisanship and preference for different types of artisanal products. By bridging different theoretical bases and disciplines, such as sociology, economics, arts, philosophy and social history, this research will offer a novel contribution and fill gaps in the research on artisanship.
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Costa, Inês Maria Figueiredo Tavares Pereira da. "Impacto da utilização de digital opinion leaders portugueses, pelas empresas, na promoção de produtos, serviços e eventos nas redes sociais." Master's thesis, 2017. http://hdl.handle.net/10071/14816.
Abstract:
A evolução das redes sociais levou a que estas se tornassem num meio de comunicação
de tal forma poderoso que as empresas têm vindo a abandonar o marketing tradicional e
a apostar no marketing digital. Foi por causa das redes sociais que surgiram os líderes de
opinião digital: pessoas influentes nas redes sociais que muitas vezes são escolhidos pelas
marcas como os seus representantes e que têm como função transmitir aos seus seguidores
aquilo que as marcas oferecem. Este tipo de marketing funciona porque é mais pessoal e
as pessoas confiam nas suas opiniões.
Com este estudo, pretende-se compreender se a promoção de produtos, serviços e
eventos, feita pelos líderes de opinião digital nas redes sociais, tem impacto positivo nas
marcas. Neste sentido, foram criados cinco objetivos com o intuito de ajudar na resolução
desta problemática. Como primeiro objetivo tentámos averiguar se a opinião e a partilha
de conteúdos por parte dos influenciadores digitais nas redes sociais é uma mais valia
para a marca. O segundo objetivo passou por verificar se a reação do consumidor à
partilha de conteúdos pagos pelas marcas nas redes sociais dos líderes de opinião digital
é positiva. Relativamente ao terceiro objetivo, pretendemos averiguar se o consumidor
considera que o líder de opinião digital português é leal aos seus seguidores. No quarto
objetivo procurámos perceber se o líder de opinião digital tem influência no processo de
decisão de compra do consumidor. No que diz respeito ao quinto e último objetivo,
tentámos identificar a rede social em Portugal que permite uma maior interação entre o
influenciador digital e o consumidor.
Depois de definidos os objetivos, foi elaborado um questionário online, onde
participaram 200 consumidores portugueses que utilizam as redes sociais. Os resultados
obtidos mostram que a maioria dos portugueses já se sentiram influenciados por um líder
de opinião digital na aquisição de um produto ou serviço. No entanto, o mesmo não
acontece com a promoção de eventos. São os familiares e amigos que têm mais influência,
na aquisição de produtos e serviços nos consumidores. Os portugueses consideram que
os influenciadores digitais não são leais aos seus seguidores, uma vez que promovem
produtos e serviços que nunca utilizaram, mas fazem-no porque são pagos. Porém, os
portugueses também não se importam que os líderes de opinião partilhem conteúdos
pagos, isto porque consideram uma boa forma de conhecer novas marcas. Os utilizadores das redes sociais procuram as opiniões dos líderes de opinião nas redes sociais, mas
também em reviews feitas em fóruns durante o processo de decisão de compra. A rede
social mais utilizada pelos portugueses é o Facebook. Esta é também a rede onde há maior
participação dos líderes de opinião digital, segundo os utilizadores; logo, é a rede onde
há maior interação entre os influenciadores e os seguidores.
Os resultados deste estudo permitem concluir que as marcas devem apostar nos líderes
de opinião digital. É importante que a marca escolha um líder de opinião digital que se
relacione bem com os seus seguidores e que se envolva com o conteúdo que está a
partilhar. As redes sociais estão a evoluir cada vez mais e os seus utilizadores estão cada
vez mais rigorosos, sendo então importante acompanhar a evolução para que o poder da
influência não se extinga.The evolution of social networks made them so powerful that companies starts to change from traditional marketing to digital marketing. After the social networks boom, the digital opinion leaders emerged. They are influent people in social networks that are chosen by the brands as their voice with the main goal of communicate to their followers what brands have to offer. This kind of marketing works because it’s more personal and people trust in their opinions. The study purpose is to understand if the promotion made by digital opinion leaders of products, services and events in social networks, has positive impact on brands. Therefore, five goals were created in order to help in the analyses of this study. As first goal, we try to find out if the influencers’ opinion as well as the contents shared by them are a benefit for brands. In the second goal, we try to understand if consumer reacts positively when digital opinion leaders share paid content. In the third goal, we want to know if consumers think that portuguese digital opinion leaders are loyal to their followers. The fourth goal that we establish is to understand if digital opinion leaders have influence in the consumer’s purchase decision process. In the fifth and last goal, we try to identify the social network that allows more interaction between influencers and consumers in Portugal. After the definition of the goals, an online questionnaire was created and was answered by 200 portuguese consumers that use social networks. The results show that the majority of consumers have already been influenced by digital opinion leaders to buy a product or a service. However, this doesn’t happen with the events promotion. Family and friends are the ones who have more influence in consumers when it comes to purchase a product or a service. Portuguese people do not see digital opinion leaders as loyal people to their followers, because they promote products and services that they don’t know well but are paid for sharing them. Nevertheless, portuguese people also don’t care if influencers share paid content because they see it as a good way of knowing new brands. The social networks users search for the influencers’ opinion, but also for reviews in online forums during their purchase decision process. Facebook is the social network that is used by the majority of portuguese people. This network is also the one where digital opinion leaders have more participation; So, Facebook is the social network where there is more interaction between influencers and their followers. The findings of this study allow to conclude that brands should use digital opinion leaders. It is important that the brands choose a digital opinion leader that has a good relationship with their followers and that know well the content that is sharing. Social networks are increasing every day and their users are more strict than ever, so it is important to keep up with the evolution so the power of the influence does not fade away.
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Marcelino, Beatriz Ferreira. "Digital influencers and their impact on social media users in fashion clothing." Master's thesis, 2018. http://hdl.handle.net/10400.14/25945.
Abstract:
Social media networks are giving voice to millions of consumers, the increasing number of users has revolutionized the way consumers and brands communicate. With this phenomenon new influencers, born from blogs, vlogs and social media are now playing a vital role influencing and reaching the online community effortlessly. Specially in the fashion industry new influencers (eg. fashion bloggers, social media vloggers) co-exist with traditional ones (eg. journalists, fashion magazines, designers publishing online) therefore, brands are unsure who is the most influential player and how they should allocate their promotional budgets.
As so, this dissertation aims to understand the impact that new and traditional influencers have on fashion clothing consumers when conveying the same brand messages through Instagram posts. The impacts are analysed regarding: brand attitude; perceived quality of the message; perceived source expertise; perceived source credibility; brand purchase intentions; brand word-of-mouth intentions. Additionally, users´ awareness of the source (know or unknown influencers) among the new influencers, was evaluated regarding its impact on the variables mentioned above.
To validate the research objectives, an online survey with experimental design was conducted and 287 valid responses obtained. The results indicate that traditional influencers have stronger impact than new influencers on users’ brand purchase intentions, quality of the message and source expertise perceived. However, results were the same regarding brand attitude, source credibility and WOM intentions. Also, the effects were similar when users were exposed to unknown sources versus known ones.
Finally, results were discussed, limitations and future research were presented.As redes sociais estão a dar voz a milhões de consumidores, o aumento de usuários está a revolucionar a maneira como marca e consumidores comunicam. Com este fenómeno novos influenciadores, nascidos de blogs e redes sociais, desempenham agora um papel vital a influenciar a comunidade online. Especialmente na indústria da moda os novos influenciadores (ex. bloggers de moda nas redes socias) coexistem com os influenciadores tradicionais (ex. jornalistas, revistas de moda a publicar nas redes socias), onde as marcas não conseguem identificar quem é o interveniente mais influente. Assim, esta dissertação tem como objetivo perceber o impacto que os influenciadores tradicionais e novos têm nos consumidores de roupa quando transmitem a mesma mensagem no Instagram. O impacto é analisado nas dimensões: atitude em relação à marca; qualidade da mensagem; perceção de profissionalismo; credibilidade; intenções de compra; intenções de passar a palavra. Adicionalmente, a familiaridade dos usuários com a fonte (conhecida vs. desconhecida) entre os novos influenciadores foi investigada quanto ao seu efeito nas dimensões acima mencionadas. Para validar os objetivos de pesquisa, foi elaborado um questionário online que recolheu 287 respostas válidas. Os resultados indicaram que os influenciadores tradicionais têm um impacto maior em intenção de compra, qualidade da mensagem transmitida e perceção de profissionalismo. Contudo, quanto à atitude em relação à marca, credibilidade e intenções de passar a palavra os resultados foram os mesmos para ambos os influenciadores. O efeito nos consumidores foi o mesmo quando exposto a uma fonte desconhecida. Resultados foram discutidos, limitações e futuras pesquisas apresentadas.
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Canário, Sofia Ferreira. "Portugal sou Eu, revealing the ‘Made in Portugal' stamp." Master's thesis, 2015. http://hdl.handle.net/10400.14/20024.
Abstract:
This thesis is divided in three chapters: (1) the case study, (2) the teaching notes and (3) the
methodology and analysis of a market research study. The main goal of this case study is to
provide an exercise in analysing, interpreting and drawing valid conclusions from a market
research study, which was done by the case author. The research results, incorporated in the
case study, are now the main issue of the meeting of the coordination management team of
Portugal Sou Eu (PSE). The results show that PSE brand awareness is low and the management
team needs to discuss this problem and come up with potential strategies to solve it, to build
a stronger brand. Moreover, this case study also aims at discussing the past with topics such
as: types of media, opinion leadership and country-of-origin effects.Este trabalho está dividido por três capítulos: (1) o caso de estudo, (2) as notas de ensino e (3) a metodologia e análise de uma pesquisa de mercado. O principal objectivo deste caso de estudo é proporcionar um exercício de análise, interpretação e elaboração de conclusões válidas a partir de um estudo de mercado realizado pelo autor do caso. Os resultados do estudo de mercado, incorporados no caso de estudo, são agora o principal tema da reunião da equipa de coordenação do programa Portugal Sou Eu (PSE). Os resultados mostram que a notoriedade da marca PSE está baixa e a equipa tem de discutir sobre este problema e elaborar possíveis estratégias para resolvê-lo e construir uma marca mais forte. Além disso, o caso de estudo também tem como objectivo discutir o passado , com temas como: tipos de media, líderes de opinião e efeitos do país de origem.
Books on the topic "E-opinion leader":
1
Landoni, Elena. Antonio Fogazzaro e I cavalieri dello spirito: Ascesa di un opinion leader tra Otto e Novecento. Genova: San Marco dei Giustiniani, 2004.
Book chapters on the topic "E-opinion leader":
1
Affinito, Letizia. "Opinion leader influencer mapping and management." In Empowering the Connected Physician in the E-Patient Era, 128–41. Routledge, 2018. http://dx.doi.org/10.4324/9781351018906-8.
2
Vollero, Agostino, Alfonso Siano, and Domenico Sardanelli. "Opinion Leaders Go Online." In Advances in E-Business Research, 145–66. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9921-2.ch008.
Abstract:
“Social influence” in innovative e-retailing environments increasingly seems to have an important impact on online buying behavior. This chapter addresses this issue, focusing on the role of online opinion leaders. The opinion leadership construct has been associated with innovative behavior as well as with the early adoption of electronic shopping technologies. Despite these assumptions, little is known about online opinion leaders and their characteristics in e-retailing environments. The aim of the chapter is twofold: to identify the main features of opinion leaders in digital contexts and, by means of an exploratory empirical study, to analyse whether they have an impact on the purchase decisions of high involvement products, by explaining from where opinion leaders derive their skills.
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Jagadeesan, Anuradha, and Amit Patil. "Sentimental Analysis of Online Reviews Using Fuzzy Sets and Rough Sets." In Handbook of Research on Fuzzy and Rough Set Theory in Organizational Decision Making, 376–94. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-1008-6.ch017.
Abstract:
With the increased interest of online users in E-commerce, the web has become an excellent source for buying and selling of products online. Customer reviews on the web help potential customers to make purchase decisions, and for manufacturers to incorporate improvements in their product or develop new marketing strategies. The increase in customer reviews of a product influence the popularity and the sale rate of the product. This lead to a very important question about the analysis of the sentiments (opinions) expressed in the reviews. As such internet does not have any quality control over customer reviews and it could vary in terms of its quality. Also the trustworthiness of the online reviews is debatable. Sentiment Analysis (SA) or Opinion Mining is the computational analysis of opinions, sentiments, emotions and subjectivity of text. In this chapter, we take a look at the various research challenges and a new dimension involved in sentiment analysis using fuzzy sets and rough sets.
4
Yuen, Steve Chi-Yin, and Gallayanee Yaoyuneyong. "E-Learning 2.0." In Exploring the New Era of Technology-Infused Education, 263–78. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-1709-2.ch016.
Abstract:
This paper presents a case study involving the design, development, and teaching of two online courses based on e-learning 2.0 concepts and use of social web tools and technologies. Guided by the connectivism theory of learning, the courses were designed to integrate e-learning through social media. Blogs, podcasts, social networking, social bookmarking, and Wikis were utilized as fundamental course components. Participants included students in two graduate-level online courses in instructional technology. Details of the design and construction of each course are examined, as well as impacts on students' learning experiences. Students' perceptions of social media as a tool to facilitate classroom community are discussed, as well as their feelings of connectedness and learning, and their opinions regarding teacher-student and student-student classroom interactions. Results show that students' experiences were very positive and that an e-learning 2.0 approach in online courses can enhance learner-to-instructor and learner-to-learner interaction, and increase students' perception of classroom community.
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Akbıyık, Adem, and Naciye Güliz Uğur. "Fundamentals of Electronic Word of Mouth." In Exploring the Power of Electronic Word-of-Mouth in the Services Industry, 1–17. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-8575-6.ch001.
Abstract:
The assistance of advancing information technology leads consumers to freely share their experiences and positive or negative opinions on consumer-generated media (CGM) platforms, including various forms of online communications such as customer review sites, blogs, social network sites, and discussion forums. This new electronic form of traditional word of mouth (e-WOM) is becoming increasingly powerful for its creation and worldwide propagation of consumer comments. Such comments are valued as trustworthy by potential customers. This chapter adopts a descriptive approach to present fundamental research on the framework and the theoretical perspective of e-WOM and provides valuable insight to practitioners.
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Forcadell, Francisco Javier. "Organizational Factors for Implementing E-Democracy in Organizations." In Encyclopedia of Human Resources Information Systems, 682–86. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-59904-883-3.ch099.
Abstract:
Organizational democracy is achieved when the organization applies the principles of democracy to design the way it operates, cultivating a workplace that enhances employee potential, achieving its business goals, and positively impacting the community (Worldblu, 2007). Thus, organizational democracy is both a mind-set and a system of principles practiced at all levels of a company as a coherent organizational system. Generally, organizational democracy refers to all efforts that, within an organization, seek to harmonize individual and collective goals. In order to reach this objective, it is necessary to design a series of practices included in the concept of democratic management. Democracy means that members of any organization or society participate in such an organization and government processes. Harrison and Freeman (2004) point out that “…any action, structure, or process that increases the power of a broader group of people to influence the decisions and activities of an organization can be considered a move toward democracy. In contrast, any action, structure, or process that works to concentrate decision power and management influence into the hands of one or a smaller group of people is a move away from democracy.” In addition, the main tenets of organizational democracy are (Cloke & Goldsmith, 2002): everyone is capable of actively participate in decision making that affects his or her work life; everyone is equally entitled to be heard and respected; everyone’s opinion counts equally; everyone is a leader in achieving goals; and everyone collaborating yields better results.
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Lastrucci, Emilio, Debora Infante, and Angela Pascale. "Education and E-Learning Evaluation and Assessment." In Encyclopedia of Information Communication Technology, 189–94. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-59904-845-1.ch025.
Abstract:
The assessment of e-learning shares most of the needs and requirements of face-to-face teaching, including clarity of the main objective, needs analysis, comprehensibility of objectives, definition of resources, and balance report (Calvani & Rotta, 2000). However, in e-learning environments the qualities of both monitoring and formative assessment have prominence, and can even determine the success of the course (Moore & Kearsley, 1996). In the learner-centered approach, typical in e-learning, the student is the protagonist of the teaching-learning process and thus, assessment is considered from a new perspective. It can be defined as the systematic process of correction, revision, collection, and use of information regarding both the students and the course in order to favor the progress and the learning of each student (Palomba & Banta, 1999). Assessment and evaluation are two different concepts even though they are interconnected: the former determines the student’s knowledge, skills and attitudes while the latter is necessary to express an opinion on learning results and on the quality of teaching.
8
Tamte, Roger R. "Critics and Defenders." In Walter Camp and the Creation of American Football, 175–80. University of Illinois Press, 2018. http://dx.doi.org/10.5622/illinois/9780252041617.003.0031.
Abstract:
Some American opinion leaders such as E. L. Godkin, editor of the Nation and the New York Evening Post, attack American football in 1893 as “brutal.” Later that year, a committee chaired by Camp sends questionnaires asking former American football players about their injury experience and other effects of playing football. Out of nearly one thousand replies, the vast majority report no significant permanent injury and were glad they had played. A medical doctor responsible for caring for Harvard’s varsity and intramural players reports his experience and data in a leading medical journal; he favors continuing football but advocates players have a physical exam before competing. A leading college president, Francis Walker of MIT, gives a major talk in which he defends college sports, including football, and says he believes most college presidents see good in them.
9
Leenes, Ronald. "Article 43 Certification bodies." In The EU General Data Protection Regulation (GDPR). Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780198826491.003.0082.
Abstract:
Recital 77; Article 5(2) (Principle of accountability); Article 42 (Certification); Article 55 (Competence of the supervisory authorities); Article 56 (Competence of the lead supervisory authority); Articles 57(1)(p)–(q) (Tasks of the supervisory authorities); Article 58(3)(e) (Powers of the supervisory authorities); Article 63 (Consistency mechanism); Article 64(1)(c) (Opinions of the board); Article 70(1)(o)–(q) (Tasks of the board) (see too recital 77); Article 92 (Exercise of delegated acts by Commission) (see too recitals 166 and 168).
10
Ayo, Charles K., and I. T. Fatudimu. "The Nigerian e-Government Strategies (NeGST)." In Handbook of Research on E-Services in the Public Sector, 93–105. IGI Global, 2011. http://dx.doi.org/10.4018/978-1-61520-789-3.ch009.
Abstract:
Nigeria has made frantic efforts towards achieving the millennium development goals (MDGs) as spelt out in the United Nations’ Agenda for the world. A critical assessment of the e-Government strategies in Nigeria is important being responsible for 20% of the population of the entire African continent. This paper presents a review of the e-Government strategies in Nigeria; the human capital development initiatives; the information and communications technology (ICT) diffusion and e-Inclusion. The global and continental ranking of the country is presented as well as recommendations to accelerate developments towards achieving the MDGs. Findings revealed that there are ongoing efforts in Nigeria to address the issue of poverty. The various initiatives of government include: the National/State Economic Empowerment Strategies (NEEDS/SEEDS), the Vision 2020, the National e-Government Strategy (NeGST) and a well-formulated National IT policy to mention a few. The little hindrance encountered in the research is that the available data was only up to the year 2005 and 2006 in some cases. However, based on the human capital development indices such as: economic empowerment and poverty reduction, education, health, employment generation, etc, it was observed that the adult literacy level of 64.2% is satisfactory and better results are expected before 2015. The life expectancy level is constant (54 years) from 2002 to 2007, which is the one of the lowest in Africa. On school enrolment, the major problem is access and poverty. It was observed that only 25% of primary school leavers made it to the secondary school level, while about 14% of the students at this level made it to the tertiary level. Similarly, the average percentage of female enrolment in schools is 45%. The health facilities are under-funded and are grossly inadequate both in quality and quantity. There is an average of 1,700 persons per hospital bed and the ratio of physicians to the populace is about 1:6000. This calls for a state of emergency in this sector. One major sector of the economy that is experiencing a boost is the ICT and Telecoms. The sector had brought about a teledensity growth of 0.73 to 37.05 from 2001 to 2007. Consequently, Nigeria has been named the fastest growing Telecoms nation in Africa and the third in the world, with a number of direct and indirect jobs created. Similarly, the rate of Internet diffusion is encouraging bearing in mind that the level was almost nonexistent in 1999. It is obvious that Nigeria would be able to bridge the divide by 2015. Generally, there are some meaningful developments in the country arising from the various poverty eradication schemes but the resultant effect has not imparted positively on unemployment. This is the opinion of the populace and hence the need for government to restrategize, otherwise, fulfilling MDGs by 2015 may not be realistic.
Conference papers on the topic "E-opinion leader":
1
Yu, Junying. "Notice of Retraction: Typology and influence analysis of opinion leader: A case study on fashion online shopping." In 2011 International Conference on E-Business and E-Government (ICEE). IEEE, 2011. http://dx.doi.org/10.1109/icebeg.2011.5881447.
2
López Rodríguez, María Isabel, Daniel G. Palací López, and Jesús Palací López. "Docencia presencial, on-line o mixta: ¿Qué herramientas pedagógicas son mejor valoradas por el alumnado?" In INNODOCT 2020. Valencia: Editorial Universitat Politècnica de València, 2020. http://dx.doi.org/10.4995/inn2020.2020.11799.
Abstract:
The implementation of the Bologna process in Spanish universities, which has been active for a decade as of this academic year, facilitated the implementation of multiple teaching methodologies where numerous Information and Communication Technologies (ICTs) and e-learning tools have had a place. Thus, at this point, an analysis ought to be carried out of the impact that their use may have had on the teaching-learning process for the students. The results from such study will allow selecting the tools that could potentially optimize the results of the aforementioned process. Once the best ones among them have been identified, and taking into account their face-to-face or online nature, it will be posible to make a proposal of which teaching methodologies will lead to the best results in three possible scenarios: face-to-face, online or mixed teaching. While most reaserach in this field focuses on the academic performance as the main output to optimize, measured through the student's qualification, the present work aims at taking the student’s opinion into consideration. Therefore, the perception of the students with regards to some pedagogical tools is assessed in this work. Specifically, two tools have been selected: one face-to-face tool (an Audience Response Tool, H.R.A.) and another e-learning one (a hypermedia container) that, logically, does not require attendance. The data collection required for its posterior analysis was carried out through an ad-hoc questionnaire presented to the students of a degree offered by the University of Valencia,. The first results reflect a better reception to H.R.A., with a higher average score (higher than 8), although e-learning is postulated useful for self-evaluation.