Dissertations / Theses on the topic 'Drama experimental'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 25 dissertations / theses for your research on the topic 'Drama experimental.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.
Chan, Mei-ling Vera, and 陳美玲. "An experimental stage and workshop for drama." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1997. http://hub.hku.hk/bib/B31983194.
Full textChan, Mei-ling Vera. "An experimental stage and workshop for drama." Hong Kong : University of Hong Kong, 1997. http://sunzi.lib.hku.hk/hkuto/record.jsp?B25946456.
Full textIncludes special report study entitled: Edge park in an urban environment. Added title page title: Stages and workshops for amateur drama. Includes bibliographical references.
Theodoridou, Danae. "Short (research) stories : drama and dramaturgy in experimental theatre and dance practices." Thesis, Roehampton University, 2013. http://hdl.handle.net/10142/283932.
Full textMarquez, Tamayo Lily A., and University of Lethbridge Faculty of Arts and Science. "Transdiscipline : in the search for new forms of theatrical expression." Thesis, Lethbridge, Alta. : University of Lethbridge, Faculty of Arts and Science, 2006, 2006. http://hdl.handle.net/10133/268.
Full textviii, 102 leaves : ill. ; 29 cm.
Batzoglou, Antonia. "Towards a theatre of psychagogia : an experimental application of the Sesame approach into psychophysical actor training." Thesis, Central School of Speech and Drama, 2012. http://crco.cssd.ac.uk/381/.
Full textMiranda, Rita Alves. "O teatro experimental de Brecht." Pontifícia Universidade Católica de São Paulo, 2013. https://tede2.pucsp.br/handle/handle/11641.
Full textConselho Nacional de Desenvolvimento Científico e Tecnológico
This master s thesis aims to approach the passage of Bertolt Brecht through the theater history and the influence of his proposal for the contemporary art. Initially, we analyzed Brecht s criticism towards some traditional conceptions of theater and the path taken by the author to think the crisis of drama that had settled times before. Along the way were considered some references and possible objections from Brecht to Aristotle and the Aristotelian model of theater. In this controversial debate, we analyzed the references to the Greek philosopher, to clarify weather Brecht really wanted to reject Aristotle, or he proposed an appropriation of that formal model. It is known that the Aristotelian model of theater was removed from the Poetics of Aristotle and suffered different appropriations in different epochs, one of them being the bourgeois reading. This view is refuted by Brecht, when he analyzes the reality of bourgeois drama and realizes that it was necessary that it be revised immediately, because the theater is no longer affecting the people, in the sense that their willingness depended on a relationship of passivity on the part of viewers. Facing this crisis of drama, some artists tried to reformulate it without however succeeding. Brecht, when began his work, had knowledge of these attempts and facing their failures, the goal was to make theater inaugurate a new place in society. In search of the best place he has in mind a place of production of consciousness, radically opposed to the bourgeois-capitalist logic that sought the alienation of individuals. So, now located outside the debate of reckoning with the past, Brecht focuses on your present and faces the ideas of György Lukács which oppose Brecht by thinking art in a different manner and attributing to him the image of Formalist. We also deal whit defending Brecht from these charges. This dissertation, different from common aspect of texts on Bertolt Brecht is not intended to scrutinize the techniques developed by the playwright in the formulation of the Epic Theater, or talking about the formal aspects of his work, but it is based on a philosophical approach, passing briefly through a few moments of the author s thought until it reaches the stage considered as a mature conception of theater, which is also the last phase of his career, when he revised many of his previous positions. This phase is one in which he writes pieces like The Good Soul of Setsuan (1939-1942) and Life of Galileo (1938-1939). Being so, our focus was this mature conception of the author s work and the characteristics of his thinking at that time, thinking that we take as very Brechtian itself. We focus at this moment of his work, to show the compatibility of his thought and a contemporary conception of theater
Este trabalho tem por objetivo abordar a passagem de Bertolt Brecht pela história do teatro e a influência de sua proposta na fase contemporânea da arte. Inicialmente, analisamos a crítica de Brecht dirigida a algumas concepções tradicionais de teatro e o caminho percorrido pelo autor para pensar a crise do drama que se instalara tempos antes. Nesse percurso foram consideradas algumas referências e possíveis objeções de Brecht a Aristóteles e ao modelo aristotélico de teatro. Nesse debate polêmico, analisamos as referências ao filósofo grego, a fim de esclarecer se o que Brecht pretendia era rejeitar mesmo Aristóteles, ou mais uma apropriação daquele modelo formal. Sabe-se que o modelo aristotélico de teatro foi retirado da obra Poética de Aristóteles e que sofreu apropriações segundo as épocas, sendo uma delas a leitura burguesa. Essa leitura é rebatida por Brecht que revê a realidade do drama burguês e percebe que era preciso que ele fosse revisto imediatamente, pois o teatro já não atingia mais as pessoas, mas sua disposição dependia de uma relação de passividade por parte dos espectadores. Frente a dessa crise do drama, alguns artistas, tentaram reformulá-lo sem, no entanto, obter sucesso. Brecht, quando deu início a seu trabalho, já tinha conhecimento dessas tentativas e diante desses fracassos, o objetivo era fazer o teatro inaugurar um novo lugar dentro da sociedade. Em busca do melhor lugar, ele tem em mente um lugar de produção de consciências, opondo-se radicalmente à logica burguesa-capitalista que buscava a alienação dos indivíduos. Assim, localizado já fora do debate de acerto de contas com o passado, Brecht concentrase em seu presente e enfrenta György Lukács que se opõe a Brecht ao pensar a arte de uma forma diferente, atribuindo a este a imagem de Formalista. Nos ocupámos de defender Brecht também dessas acusações. Esta dissertação, diferente do aspecto comum de textos sobre Bertolt Brecht não se propõe a analisar minuciosamente as técnicas desenvolvidas pelo dramaturgo na formulação do Teatro Épico, ou a falar dos aspectos formais de sua obra, senão que se apoia numa abordagem filosófica, que passa rapidamente por alguns momentos do pensamento do autor até chegar à fase considerada como fase de uma concepção madura de teatro, que é também a última fase de sua carreira, quando ele reviu muitas de suas posições anteriores. Esta fase é aquela em que ele escreve peças como A Alma Boa de Setsuan (1939-1942) e Vida de Galileu (1938- 1939). Neste momento do trabalho nosso foco foi essa dada concepção madura da obra do autor e as características de seu pensamento nessa época, pensamento que tomamos como próprio brechtiano. Concentramos nossa atenção neste momento da obra, a fim de mostrar a compatibilidade desse pensamento e uma concepção de teatro contemporânea
Venter, Tania. "The nature of a drama-based program for young first offenders in South Africa / Tania Venter." Thesis, North-West University, 2004. http://hdl.handle.net/10394/529.
Full textThesis (M.A. (MW))--North-West University, Potchefstroom Campus, 2005.
Robbie, Sheila. "Drama and writing in the 'English as a foreign language' classroom : an experimental study of the use of drama to promote writing in the foreign classroom." Thesis, University College London (University of London), 1998. http://discovery.ucl.ac.uk/10020299/.
Full textSkordis, Ranza (Ranza Nora-J). "Improvisation and playmaking : a look at some improvisation techniques and their applications during the directing process." Thesis, Stellenbosch : Stellenbosch University, 2003. http://hdl.handle.net/10019.1/53461.
Full textENGLISH ABSTRACT: In this thesis the author investigates aspects of the use of improvisation and improvisational methods, techniques and exercises by modem practitioners. The study commences with a look at the beginnings of modem improvisation in the nineteenth century, when improvisation was used only tentatively by performers as a preproduction aid to the exploration of character and personal response. In more recent times the process has become one of collaboration and research; as a means of selfdiscovery, as a means of text creation and as a vehicle for finding a 'voice' for the silent majority within a particular community or society. This study also traces the use of improvisation in South Africa where the improvisational process has been incorporated into democratic and collaborative forms like workshop theatre and workers' theatre, and serves as a useful method of political investigation and conscientisation. The study will also briefly touch what on is now termed 'theatre-fordevelopment', since its practitioners make extensive use of improvisational techniques, and its techniques are allied to those of workers' and workshop theatre. The final chapter provides an application of the theories discussed in the bulk of the study in a brief discussion of the author's own attempts at utilising improvisation as a directing and scriptwriting tool in a student production.
AFRIKAANSE OPSOMMING: In hierdie tesis ondersoek die outeur die gebruik van improvisasie en die verskillende metodes, tegnieke en praktiese toepassings daarvan deur moderne praktisyns. Die tesis begin deur te kyk na die oorsprong van moderne improvisasie in die 1ge eeu toe imporvisasie slegs tentatief deur akteurs gebruik is om vóór die produksiefase as 'n hulpmiddel te dien om 'n karakter en persoonlike reaksies te ondersoek. Die proses het onlangs tot een van samewerking en navorsing verander; as 'n methode tot selfontdekking, 'n hulpmiddel by teks-skepping en as 'n medium om 'n "stem te vind" vir die 'stille meerderheid' binne 'n gegewe gemeenskap of samelewing. Hierdie studie ondersoek ook die gebruik van improvisasie in Suid Afrika waar die improvisasieproses in demokratiese en spanwerk vorme soos bv. werkswinkelteater en werkersteater geïnkorporeer is, waar hulle as uiters nuttige vorme van politieke ondersoek en -bewusmaking dien. Die studie raak ook vlugtig aan 'teater-virontwikkeling', aangesien die praktisyns daarvan grootliks gebruik maak van improvisasie-tegnieke en die tegnieke wat hulle gebruik redelike ooreenstem met dié van werkswinkelteater en werkersteater. Die finale hoofstuk verskaf 'n toepassing van die verskeie teorieë wat in die hoofgedeelte van die tesis bespreek word, in 'n kort bespreking van die outeur se eie pogings om improvisasie as 'n regie- en teksskeppingsinstrument in 'n studenteproduksie, te gebruik.
Romero, Echeverría Patricia A. "Discurso crítico periodístico: archivo y memoria de la actividad escénica del Teatro Experimental de la Universidad de Chile 1941-1950." Tesis, Universidad de Chile, 2009. http://repositorio.uchile.cl/handle/2250/108539.
Full textFaura, Sánchez Francisco Manuel. "Juan Mayorga y el teatro de la memoria en el contexto social y literario de comienzos de milenio." Doctoral thesis, Universitat de Barcelona, 2019. http://hdl.handle.net/10803/668078.
Full textThe study of the new contemporary dramaturgical tendencies is not far from everything political and social which occurs in the western society. The changes produced in this beginning of the millennium due, in large part, to the clash of cultures between the new and the traditional, have led to struggles among all citizens who are linked to the culture world. For this reason, this study shows all these changes through a critical look at society, not just keeping skeptical of all this reality what surround this time, but treating in a extensive and rigorous way the topics that wraps up the new creators. To concretize these new tendencies in a single name and following the exposition throughout the work, the approach to his dramaturgy and the academic essays, Juan Mayorga has studied in his creation a critical and philosophical point of view of the society, as well as a distrust to the words and truths established throughout the tradition. Juan Mayorga has become an attractive author for academics because of his dramatic language and his staging. His work as a playwright and his recent inclusion in the Royal Spanish Academy give him a linguistic and philosophical merit that spreads out all his playwright work. The spectators who attend their theatrical events have to enter into the political-theatrical game that he proposes.
Haxton, Robert Peter. "Refusal and rupture as a postdramatic revolt : an analysis of selected South African contemporary devised performances with particular focus on works by First Physical Theatre Company and the Rhodes University Drama Department." Thesis, Rhodes University, 2014. http://hdl.handle.net/10962/d1015671.
Full textRovecchio, Antón Laeticia. "Memoria e identidad en el teatro de Laila Ripoll, Angélica Liddell e Itziar Pascual." Doctoral thesis, Universitat de Barcelona, 2015. http://hdl.handle.net/10803/294593.
Full textIn the context of postdramatic theatre, the history has been revealed a fundamental landmark that opens a subjective dialogue for the re-construction of personal and collective memory with special emphasis on the recovery of specific events and oppressed, and thus, silenced voices and by official History. In this framework, this doctoral thesis explores the play-writing of three contemporary authors, all born in the 1960s, from this memory recovery and, therefore, the identity question, very present in their pieces. Indeed, the three acts, that analyze in detail the plays by Laila Ripoll, Angélica Liddell and Itziar Pascual, reveal this necessary search that allow me to create a panoramic view, based on a thematic itinerary covering texts published from the nineties until 2010. Assuming that each one of them part from different vision, the three playwrights converge incessantly in the emergence of female characters who problematize the patriarchal legacy and, therefore, their place in society, the authors also report the social quietism anchored in a constant repetition of pre-establish patterns. In this wait, they open a deep reflection on the past, on the present but also on the future in a clear need to re-build part of our identity.
Schaefer, Kerrie. "The politics of poaching in postmodern performance : a case study of the Sydney Front's Don Juan in rehearsal and performance." Phd thesis, Department of Performance Studies, 1999. http://hdl.handle.net/2123/7909.
Full textCavalcanti, Johana de Albuquerque. "Teatro experimental (1967-1978) - pioneirismo e loucura à margem da agonia da esquerda." Universidade de São Paulo, 2012. http://www.teses.usp.br/teses/disponiveis/27/27156/tde-08032013-143628/.
Full textFrom the more inclement pressing of 1964-Brazilian dictatorship, and the more direct dialogue with the vanguards that emerged in the world, after 1968, new perspectives of creation opened in the arts and specifically in the theater fields, resulting in a behavioral and cultural revolution that, although born under \"asphyxia\", paradoxically presented a wealth of new proposals, which constituted the triangle of the Counterculture (Tropicalism - Marginal Movement -Alternative Culture) that would impress the 1970s with the difference mark. To conquer the right to fight what was already established, as a counterpoint to the establishment, to the Brazilian Miracle and to a mesmerized critical reception - that although recognizing some merit in these demonstrations, prioritizes diagnosing alienation and slavery - the New Theater inaugurates many of the scenic principles, techniques, and procedures that would arduously open space to the utmost freedom in the experimenting possibilities. The aim of this study is to identify what is meant by experimental theatre in its emerging state in Brazil; how did it come forth and operate within art and culture; and if diverse moments with specific characteristics can be identified. To better view these issues and view them as different strands samples within the experimental theatre scope defined hereby, I will analyze in greater detail and depth the plays Rito do Amor Selvagem, by José Agrippino de Paula and Maria Esther Stockler, with the Group Sonda, 1969; Gracias, Señor, the first collective creation by Teatro Oficina, 1972; and Trate-me Leão, by Asdrúbal Trouxe o Trombone Group, 1978. By means of these recovering procedure, we are able to assess what is both the immediate and the less visible legacy these plays and trends left to following generations, including us, here, in the second millennium.
Flock, Sarah Sylvie. "Rayonnement de la poétique d'Otomar Krejca en Belgique francophone." Doctoral thesis, Universite Libre de Bruxelles, 2011. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/209963.
Full textL’arrivée de Krejča, dans les années 1960, sur la scène du Théâtre National de Belgique s’inscrit dans la dynamique des échanges théâtraux européens et dans une volonté diplomatique de rapprochement entre la Tchécoslovaquie et la Belgique. La thèse insiste sur ces rencontres entre les artistes belges francophones et les artistes internationaux car elles jouent un rôle fondamental, auquel prend part Krejča, dans l’histoire du théâtre belge de langue française. Fort de sa réappropriation de la tradition théâtrale tchèque et des concepts de Stanislavskij, Krejča est l’un des premiers à apporter en Belgique francophone un regard dépassant la dimension représentationnelle de la première lecture du texte et à proposer une alternative au manque laissé par le retard de l’avant-garde théâtrale belge francophone. Sa poétique, principalement influencée par le théâtre atelier d’E.F. Burian, le théâtre poétique de Frejka, le civilisme d’Hilar, les théories préfigurant la sémiologie théâtrale initiée par l’école de Prague et par les développements du « Mchat », rencontre un accueil mitigé parmi les journalistes polygraphes mais ne manque pas d’impressionner certains animateurs de la scène théâtrale belge à l’instar de Janine Patrick ou de Marc Liebens. Aussi trouve-t-elle notamment un prolongement dans le Théâtre du Parvis.
La thèse situe l’apport le plus évident de la poétique krejčaïenne en Belgique francophone dans le traitement dramaturgique, polyphonique et préfigurant le théâtre postdramatique, que le metteur en scène propose. A Louvain-la-Neuve, c’est à nouveau la puissance de la tradition tchèque et la conviction philosophique de Krejča qui impressionnent ses collaborateurs et se déclinent à travers les excroissances théâtrales francophones belges dont la plus manifeste est une expérience théâtrale, toujours en cours aujourd’hui :le théâtre de l’Éveil.
La dissertation délimite d’abord les spécificités de la poétique théâtrale de Krejča, puis, après une analyse des mises en scène de Krejča, elle retrace et détaille les diverses formes sous lesquelles son esthétique se manifeste :transmission d’un héritage théâtral (avant-garde historique tchèque, sémiologie théâtrale développée par l’Ecole de Prague) et littéraire (mise à l’honneur de Schnitzler et de Nestroy), prolongement de la recherche théâtrale jusqu’à l’approche postdramatique (révélation de la dramaticité des pièces de Tchékhov, importation du théâtre musical), regards dramaturgique et philosophique, écriture dramatique (influence sur l’écriture d'auteurs dramatiques, Krejča-personnage dans des pièces d’acteur)…
/ The thesis focuses on Czech theatre from first avant-garde to second avant-garde; mainly it is focusing on Otomar Krejča’s theatre and its relationship with Belgian theatre within the second Czech avant-garde theatre to the end of the Normalization.
Krejča worked an intensive part of his artistic life in Belgium. His Belgian theatrical activity can be divided into two distinct periods. The first one was coinciding with the foundation of his “Theatre Beyond the Gate” (Divadlo za branou) in Prague in 1965 and took place in the Belgian National Theatre in Brussels. Those years were squaring with Czechoslovakian destalinization and were particularly productive in the artistic field. In Brussels Krejča directed four plays: in 1965, Hamlet, in 1966, The Seagull, in 1970, Three Sisters, in 1978, Romeo and Juliet. The first three plays occurred before the Normalization and his departure in specific exile. The last one marked the beginning of his second period in Belgium, closely bound to Louvain-la-Neuve city. The two following Krejča’s productions were first created for the Festival d’Avignon: in 1978, Waiting for Godot and Lorenzaccio in 1979, before being performed at Atelier théâtral Jean Vilar in Louvain-La-Neuve. The three following plays were the last of Krejča’s Belgian works: Three Sisters in 1980, A. Schnitzler’s The Green Cockatoo in 1981 and Dostoevsky’s The Possessed adapted by Krejča himself in 1982.
In Belgium, the reception of his plays was mitigated. Duality between critics can be explained by Krejča’s new regard on plays, by Krejča’s use of dramaturgy. Krejča’s productions in Belgium were innovating because through dramaturgy they paved the way for something new :it was the end of a romantic Hamlet in the Shakespearian tradition and the end of Pitoëff’s aesthetic in Chechov’s productions.
Krejča’s work of art, impregnated by Czech tradition theatre of avant-garde, influenced his Belgian collaborators. Krejča was influenced by leaders in Czech first avant-garde theatre such as Burian, Frejka, theatrical theory of Honzl and Hilar’s theatre conception. When Krejča started to work in Belgium, the country was undergoing a theatrical revolution. At the end of the 1960s, French-speaking Belgium lived at the rhythm of its first avant-garde in staging. According to me, this fact is the main explanation to Krejča’s significance in French-speaking Belgium. Thanks to Krejča’s Belgian productions, a part of the first Czech theatrical avant-garde and the second Czech theatrical avant-garde penetrated in Belgium.
All of Krejča’s concepts (human beings, ethic of responsibility, importance of dramaturgy, personal appropriation of Stanislavski’s approach) slowly instilled French-speaking Belgian theatrical life. Sure an evident mark of continuity of his aesthetic cannot be seen in the long time, nevertheless Krejča’s influence was considerable and briefly materialized in many fields. It is obviously still vivid in the way some actors play, feel and teach theatre.
Doctorat en Langues et lettres
info:eu-repo/semantics/nonPublished
Pereira, Diego de Medeiros. "Drama na educação infantil : experimentos teatrais com crianças de 02 a 06 anos." Universidade do Estado de Santa Catarina, 2015. http://tede.udesc.br/handle/handle/662.
Full textCoordenação de Aperfeiçoamento de Pessoal de Nível Superior
This thesis investigates Drama an English approach for theatre teaching and experiencing as a methodological possibility to introduce theatre in children education. It looks for structuring pedagogical procedures linked to childhood specificities by proposing a practice based both on theatrical experiences/theories and on the curricular proposals for this stage level. As such, it starts presenting national and local curriculum indications for the teaching of art and theater in early childhood education. Then, presents the theory of Drama, by English and Brazilian authors centred on this method Bowell and Heap, Neelands and Goode, O Neill, Farmer, Chalmers, Cabral and Desgranges. Next, it reports and discusses 09 drama processes with children from 02 to 06 years old, in order to present evidence about the close relationship between drama and the teachers strategies to work with children of this age level. The experiences took place in Public Infant Schools of Florianópolis/Brazil, and were conducted by teachers who take part in a theatre group, Trupe da Alegria . A dialogue with the theory of Lev Vygotsky backed this study.
Silva, João Miguel Moniz Laranjeira da. "Framing politicians: the effects of exposure to fictional political dramas." Master's thesis, Universidade de Aveiro, 2016. http://hdl.handle.net/10773/17582.
Full textUm dos desenvolvimentos mais interessantes no panorama político contemporâneo é a articulação entre a política e o entretenimento. Utilizando uma metodologia experimental, esta dissertação pretende estudar os efeitos que exposição a dramas de ficção política tem na audiência, quer no seu nível de eficácia política, nas atitudes para com os partidos e na confiança em instituições políticas. Foi possível confirmar parcialmente quatro das seis hipóteses. Estabeleceu-se uma relação entre a exposição a dramas de ficção política e mudança de atitudes políticas, sendo que a exposição a este tipo de entretenimento sortiu maiores efeitos ao nível da eficácia externa dos participantes da experiência.
One of the most interesting developments in the contemporary political landscape is the articulation between entertainment and politics. Through experimental methodology, this dissertation aims to analyse the effects of exposure to political fictional dramas on attitudes such as political efficacy, attitudes towards political parties and trust in political institutions. Four of our six hypotheses were partially confirmed by our experiment. We established a relationship between exposure to political fictional dramas and changes in political attitudes, being that the impact of this type of politically themed entertainment was most strongly felt at the level of the external political efficacy of the participants in our experiment.
Pacheco, Deise Abreu. "Experimento do acordo - escritura sobre o aprendizado na tempestade." Universidade de São Paulo, 2008. http://www.teses.usp.br/teses/disponiveis/27/27155/tde-07052009-144853/.
Full textTheoretic practical description research of Das Badener Lehrstück, by Bertolt Brecht, with theatrical experiments produced between 2006-2007. The writing exposes aesthetic and pedagogical procedures made possible by the learning with the Lehrstück (learning play) by the German author. The work reflects the aesthetic production of eight artists participating in the theatrical experiment through writing and reading exercise in the creative process.
Bičiūnaitė, Vilma. "Teatrinių mokymo būdų taikymas ugdant 7 klasės mokinių literatūros kūrinio suvokimo gebėjimus." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060629_130903-43427.
Full textGonzalez, Shelly S. "Anti-Romance: How William Shakespeare’s “King Lear” Informed John Keats’s “Lamia”." FIU Digital Commons, 2014. http://digitalcommons.fiu.edu/etd/1169.
Full textJanse, van Vuuren Gerhardus Petrus Benjamin. "Planning a Let's pretend game : games of make-believe : role playing games as devising theatre." Thesis, 2005. http://hdl.handle.net/10413/1860.
Full textThesis (M.A.)-University of KwaZulu-Natal, Pietermaritzburg, 2005.
Gomes, Catarina Lopes. "Histórias, drama e publicidade: estudos experimentais de determinantes do transporte narrativo." Master's thesis, 2019. http://hdl.handle.net/10400.26/31412.
Full textThe process of carrying the consumer into a story’s world – narrative transport – has been suggested as a surreptitious path towards the persuasion of advertising industry. However, the construct’s original form renders the narrative transport rather unlikely to happen in response to advertisements, whose obvious persuasive intention will trigger consumer’s resistance. In this dissertation, narrative advertisements were examined, and it was demonstrated that narrative transport can occur as a response to advertising when specific features are met. Across two experimental studies, the effects of (1) the emotional tone embedded in the advertising narrative, (2) the commercial intention of the advertising message (brand interference), and (3) the allocation of cognitive resources on narrative transport were explored. The results have shown that (1) a dramatic advertising narrative is more likely to trigger the consumer’s narrative transport, (2) the narrative transport can be relatively unperturbed by the advertisement commercial features under specific conditions, and that (3) a high allocation of cognitive resources during narrative advertisements favors high levels of narrative transport. Such findings are discussed considering contemporary theories about the construct. Finally, some empirical recommendations are put forward to inspire future research in this field.
Fejfarová, Pavla. "Dramatická výchova ve výuce anglického jazyka." Doctoral thesis, 2014. http://www.nusl.cz/ntk/nusl-342281.
Full textDe, Jager Liesl Mari. "Die moontlike uitwerking van groepgebaseerde dramaterapie op die selfagting van die kind met leerhindernisse (Afrikaans)." Diss., 2010. http://hdl.handle.net/2263/26689.
Full textDissertation (MEd)--University of Pretoria, 2010.
Educational Psychology
unrestricted