Relevant bibliographies by topics / Disney theme parks

Academic literature on the topic 'Disney theme parks'

Author: Grafiati
Published: 4 June 2021
Last updated: 29 January 2023

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Journal articles on the topic "Disney theme parks"

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De Groote, Patrick. "Globalisation of commercial theme parks case: The walt disney company." Applied Studies in Agribusiness and Commerce 4, no. 5-6 (December 31, 2010): 15–22. http://dx.doi.org/10.19041/apstract/2010/5-6/2.

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In this contribution we focus on the globalisation of commercial theme parks with Walt Disney Company as the best known case study.After definitions and historical background of theme parks, we analyse the visitors key factors. For theWalt Disney Cie we start with some historical facts, we set up a SWOT-analysis and focus then on Euro Disneyland Paris, the biggest theme park of Europe.
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De Groote, Patrick. "Globalisation of commercial theme parks case: The Walt Disney Company." Applied Studies in Agribusiness and Commerce 5, no. 3-4 (December 31, 2011): 21–28. http://dx.doi.org/10.19041/apstract/2011/3-4/2.

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In this contribution we focus on the globalisation of commercial theme parks with Walt Disney Company as the best known case study. After definitions and historical background of theme parks, we analyse the visitors key factors. For the Walt Disney Cie we start with some historical facts, we set up a SWOT-analysis and focus then on Euro Disneyland Paris, the biggest theme park of Europe.
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Auster, Carol J., and Margaret A. Michaud. "The Internet Marketing of Disney Theme Parks." SAGE Open 3, no. 1 (March 6, 2013): 215824401347605. http://dx.doi.org/10.1177/2158244013476052.

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Cheung, Ming, and William McCarthy. "“Authentically Disney, distinctly Chinese” and faintly American: The emotional branding of Disneyland in Shanghai." Semiotica 2019, no. 226 (January 8, 2019): 107–33. http://dx.doi.org/10.1515/sem-2017-0059.

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AbstractSince the 1980s Disney has opened a new overseas theme park every decade. After finding success in Tokyo in 1983, subsequent parks in Paris and Hong Kong have struggled to profit financially and connect culturally with locals. For Shanghai in 2016, Disney utilized a new discourse for the parkʼs development and configuration termed “authentically Disney, distinctly Chinese.” In this paper, Disneyʼs emotional branding strategy for Shanghai Disneyland is analyzed using a framework of five antecedents for creating affective attachment to brands. In addition, the pragmatics of the dyadic phrase and the intertextuality of the parkʼs composition demonstrate that unlike previous international Disneylands, Disney blurred and removed cultural and contextual references to America from Shanghai in an effort to achieve resonance with Chinese visitors. The result is Chinaʼs Disneyland, not Disneyland in China. Though Shanghaiʼs revenue and attendance figures are good so far, Disney will likely face challenges to its new emotional branding strategy from within China and the US.
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Mine, Mark R., Jeroen van Baar, Anselm Grundhofer, David Rose, and Bei Yang. "Projection-Based Augmented Reality in Disney Theme Parks." Computer 45, no. 7 (July 2012): 32–40. http://dx.doi.org/10.1109/mc.2012.154.

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Leon-Boys, Diana. "No Spanish in Cinderella’s Kingdom." Departures in Critical Qualitative Research 10, no. 2 (2021): 50–58. http://dx.doi.org/10.1525/dcqr.2021.10.2.50.

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Research indicates that Disney theme parks function as sites of ideological negotiation. This study builds on the research by examining Disney World’s incorporation of its first avowed Latina princess, Elena of Avalor. Bringing together discourses of Latinidad, theme parks, and media, this essay focuses on how the park incorporates Elena into its landscape at the level of production, representation, and audiences. I argue that Disney’s inclusion of Elena, and by extension Latinidad, is malleable, situated within the geographic setting, and dependent on various factors seldom disclosed by the conglomerate. Ultimately, Elena exists as an outsider within the Disney park universe.
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Hoge, Sue E., and Karin E. Perry. "Disney in December." Teaching Children Mathematics 19, no. 5 (December 2012): 290–91. http://dx.doi.org/10.5951/teacchilmath.19.5.0290.

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Math by the Month is a regular department of the journal. It features collections of short activities focused on a monthly theme. These articles aim for an inquiry or problem-solving orientation that includes at least four activities each for K–Grade 2, Grades 3–4, and Grades 5–6. This month's problem set aligns with the Common Core State Standards for Mathematics, includes factual data from Disney Parks, and makes connections between mathematics and real-life applications.
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Hao, Yihao, and Yuxiao Wang. "Disney business model research." BCP Business & Management 23 (August 4, 2022): 483–87. http://dx.doi.org/10.54691/bcpbm.v23i.1389.

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Disney's influence has been expanding worldwide, and has even set off a Disney storm, which has had an important impact on people's view of consumption and entertainment. Disney's great success is mainly due to its perfect business operation model, on the one hand, Disney's legendary classic cartoon works extracted cartoon characters and and animation scenes, and through sophisticated ideas, will be designed into all kinds of humane, realistic and fun theme scenes, to bring consumers a diverse and happy experience; second, Disney is very concerned about the emotional experience of consumers, in the design of various amusement Second, Disney is very concerned about the emotional experience of consumers, in the process of designing various amusement theme, always put the personalized experience of consumers in the first place, and is committed to the consumers to experience the realistic animation scene. Disney is very concerned about the Internet among consumers, which is also the main reason for Disney's great commercial success. This paper provides a brief overview of the research topic, followed by an overview of the relevant research on Disney's business model by domestic and international scholars, and a review of the research content. Finally, we summarize the research findings and propose the future research direction of Disney's business model. We hope that the research content of this paper can help people understand Disney's business model and development strategy more comprehensively, and provide reference for the development of related enterprises and urban theme parks in China.
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Bemis, Bethanee. "Mirror, Mirror for Us All." Public Historian 42, no. 1 (February 1, 2020): 54–79. http://dx.doi.org/10.1525/tph.2020.42.1.54.

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Love them or hate them, Disney theme parks have become some of the most culturally significant locations of collective memory of the American experience. Rather than focus, as most discussion has, on whether this should be viewed as “good” or “bad,” this essay seeks to lay a groundwork for understanding how Disney parks gained their cultural authority. In doing so it will suggest that public historians could benefit from framing the interaction between history and the public at Disney parks as a location-specific process by which the public and a corporation are engaged in a cultural ritual of transforming historical fact into the national narrative.
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Xiong, Siyu. "Discussion and Evaluation of Disney: Does Disney Overvalued under COVID-19?" BCP Business & Management 26 (September 19, 2022): 1127–39. http://dx.doi.org/10.54691/bcpbm.v26i.2078.

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Disney, like many other international companies, was engulfed by the Corona virus disease (COVID-19). For a substantial portion of 2021, its Theme-park business saw a dramatic fall in revenue and visitor flow rate due to government limitations; the theme parks were shuttered or operated at significantly reduced capacity. Studio Entertainment parts have been rescheduled, shortened, or cancelled in several situations. However, as a result of the epidemic, Disney's revenue has been declining, and the floating share price, as well as some unfavorable headlines, have been a warning flag for investors. More doubts are raised, the most prominent of which being that Disney's value is lower than it was previously and that it is no longer worth investing in. The purpose of this article is to appraise Walt Disney's current worth, especially after the economic crush of pandemic, by different financial methods and give a prediction of its future development.
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Dissertations / Theses on the topic "Disney theme parks"

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Kopel, Daphne. "Spatial Schema Transfers to Similar Place: A Case of Disney Theme Parks." Honors in the Major Thesis, University of Central Florida, 2014. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/1607.

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The intent of this thesis is to explore whether an existing spatial schema assists with learning a similar environment to the existing schema. Spatially experienced and non-experienced participants of Magic Kingdom Park learned a similar park, Disneyland Park, using a virtual environment. Participants learned the virtual environment either passively or actively. Spatially experienced participants outperformed the non-experienced participants on survey and route knowledge assessments, despite of the training method used in the virtual environment. The results suggest that the existing schema for a similar place transfers to the new environment regardless of passive or active training.
B.S.
Bachelors
Psychology
Sciences
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Palmer, Ann Marie. "Muslim cultures and the Walt Disney World theme parks the spread of religious perceptions in a global market /." [Gainesville, Fla.] : University of Florida, 2009. http://purl.fcla.edu/fcla/etd/UFE0025036.

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Clément, Thibaut. "De la mise en récit de l'environnement et de ses usages cognitifs, sociaux et techniques : le cas des parcs Disney." Thesis, Paris 3, 2011. http://www.theses.fr/2011PA030196/document.

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En tant que première destination touristique aux Etats-Unis, les parcs à thèmes Disney représentent un phénomène culturel important et une opportunité unique d’évaluer les médias de masse à l’aune de leur influence sur les usages et les conduites. L’analyse se propose d’interroger le concept d’imachination (imagineering), qui désigne chez Disney la conception des environnements thématiques et narratifs des parcs. Au travers de l’examen des protocoles de création des parcs, il s’agit de déterminer comment leurs concepteurs réunissent dans l’environnement certains critères de la narrativité ainsi que les récits qu’ils s’attachent à y raconter. Ainsi, le parc offre l’image d’un monde fictionnel qui, reflétant sous une forme objective certaines valeurs portées par la société américaine, décrit les conditions d’une bonne entente entre le visiteur et son environnement. Investi par le moyen de récits d’attributs psychologiques (souvenirs, valeurs), l’espace du parc oeuvre à la répartition des tâches entre le paysage et l’usager : en assignant un rôle à l’un et à l’autre, l’espace narratif soumet leurs interactions à un script préalable, si bien que les conduites et les émotions du second y relèvent d’une performance.En même temps qu’ils décrivent implicitement les conditions du bon usage du parc, les récits servent à la mobilisation d’acteurs distincts, et, ce faisant, à l’élaboration d’un système sociotechnique : de grands récits de progrès technique et économique ont ainsi permis à la compagnie de s’attacher le concours de grandes corporations américaines et d’obtenir pour son complexe floridien un statut juridique particulier, donnant le jour à un système de production inédit
As the number-one tourist destination in the United States, the Disney theme parks are asignificant cultural phenomenon and present a unique opportunity to evaluate mass communication inlight of its influence on the user’s behavior and practices. This study aims to provide an analysis of “Imagineering”—that is, the design of narrative environments in the Disney-branded theme parks. By examining the design processes at work in the parks, the analysis shows what stories theso-called “Imagineers” intend to tell as well as how these stories fulfill the requirements of narratives in the very environment of the parks. The park thus presents the image of a fictional world that reflects the values of American society in an objective form, and in so doing provides the conditions for conformity between the user and the environment. As the repository of subjective and psychological traits (memories, values), the narrative space of the park distributes the tasks at hand between the visitor and the environment. By assigning each its role, the park subjects their interaction to a pre-established script—so well that the visitor’s behaviorsand emotions take on the appearance of performances. Besides providing implicit instructions for the proper use of the parks, narratives also serve to mobilize various social agents and in doing so create new sociotechnical systems. Grand narratives of technical and economic progress have thus helped the company secure the collaboration of prominent American corporations as well as a specific legal status for its Florida resort, giving rise to a new production system
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Batty, R. J. "Fantasia NZ? : the Disneyfication of the New Zealand shopping mall." Lincoln University, 2008. http://hdl.handle.net/10182/584.

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Manufactured, experiential, consumption environments are increasingly mimicking the design techniques and principles on display within the Disney theme parks. One particular example of an experiential consumption environment which has been influenced by the Disney-style approach to business is the shopping mall. These commercialized attractions offer a distant alternative, and distraction, to everyday life. The theoretical concept of Disneyization offers insight into what visitors to these manufactured experiential consumption destinations are (assumed to be) searching for - and in-turn receiving. This thesis specifically focuses on 1) the development and design of the New Zealand shopping mall by assessing the extent to which identified elements of the Disney theme parks are replicated within the country's shopping destinations 2) the degree to which experiential consumption environments are being developed within New Zealand. Based upon the review of completed fieldwork, the 'System of Objects' theory proposed by Baudrillard and image association perspectives of Eco are added to the theoretical analysis as a complimentary aside to the Disneyization concept. These works also further highlight the link between experiential consumption environments and those who visit them.
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Malacane, Christine Ann. "Preliminary design of a public transportation system to support a theme park." Master's thesis, This resource online, 1994. http://scholar.lib.vt.edu/theses/available/etd-10222009-124841/.

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Kampf, Raymond William. "Fauxtopia." VCU Scholars Compass, 2004. http://scholarscompass.vcu.edu/etd/749.

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To all who come to this fictitious place:Welcome.Fauxtopia is your land. Here, age relives distorted memories of the past, and here, youth may savor the challenge of trying to understand the present. Fauxtopia is made up of the ideals, the dreams and the fuzzy facts which have re-created reality... with the hope that it will be a source of edutainment for all the world.Ray KampfFauxtopia DedicationApril 1st, 2004
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Newcomb, Chris Kelsay John. "Crossing the berm the Disney theme park as sacralized space /." 2003. http://etd.lib.fsu.edu/theses/available/etd-11172003-182015/.

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Thesis (Ph. D.)--Florida State University, 2003.
Advisor: Dr. John Kelsay, Florida State University, College of Arts and Sciences, Dept. of Religion. Title and description from dissertation home page (viewed Mar. 2, 2004). Includes bibliographical references.
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Martins, Dinis Pinto Do Vale Saragoça. "Disney - the metamorphosis of an empire." Master's thesis, 2021. http://hdl.handle.net/10362/122688.

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This report aims to reach a final valuation on The Walt Disney Company. In this report, the Park, Experiences & Products and Studio Entertainment segments will be analyzed in detail. As well as a Macroeconomics analysis, a breakdown of company's capital structure, perform a relative valuation and present our final conclusions.
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Day, Yeong-Jia, and 戴永家. "A study of tourists' risk information search tactic and decision-making on theme parks: examples of Yamay Discovery World and Disney World." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/18893393471771846465.

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碩士
國立成功大學
交通管理學系碩博士班
93
ABSTRACT 　This study begins by indicating ten travel issues/risks which theme park travelers may concern: they are the risks of Travel Dispute, Satisfaction,Accommodation, Timing, Transportation, Financial, Law and Order,Sightseeing Spot, Terrorism and Medical Support. Each traveler concerns/acknowledges the different degree of the issues/risks; he or she therefore ends up with different Tourist characteristics, Risk information search strategy and Behaviors. Next, we continue by comparing some basic characteristics from tourists who travel to domestic or foreign theme parks.Also, by applying statistic approaches, Two-stage clustering and Self-Organizing Map, to analyze 553 valid domestic and 192 foreign traveler questionnaires, we goes to the core of the study and cluster tourists in different levels, according to their different level of concern to the travel risks.Different statistic methods present different statistic results; we thus compare their differences. 　The study is concluded with some interesting findings: Tourists who travel to domestic or to foreign theme parks present different testing results in issues of travel risks concerning, decisive information and tourist characteristics; The more attention is paid to the travel risks, the wider areas of them will be cared by tourists; Tourists look at the risk information, which is handy and is presented professionally; The issue of transportation risk is a universal concern; With regard to the subject of perceived risk, domestic theme park tourists prefer uncertainties; foreign theme park travelers, on the other hand, concern their decision-making consequences.
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LIN, YANG YA, and 楊雅琳. "Recreation Involvement and Quality Experience Affect Satisfaction-Taking Hong Kong Disney Theme Park as an Example." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/63160780595877694952.

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碩士
大葉大學
國際企業管理學系碩士在職專班
94
With rising per capita income, changing type of consumption structure and increasing vacations, etc, our society is marching forward to apost-industrial community. Furthermore, people living style have been highly influenced by material consumption and leisure scheduling. It turns out that tourism industries becomes an indispensable part of everyday life. Among them, theme park has become one of the drastic growing ones in this field. This research, which is based on the Theory of Involvement, is aiming at the tourists who have been to Hong Kong Disneyland Theme Park, trying to analyze their Recreation involvement, such as quality satisfaction, willingness of revisit through questionnaire survey. It also consider the factor of demographics and customer behavior. It is our hope that this research can inspire the owners of the theme park pay more attention to improve its product design, thus will enable the tourists indulge themselves in the fantastic environment and comfortable atmosphere created for the customers. Therefore, it will be an unforgettable experience for them. Due to limited resources and the allocation of the surveyed targets, this survey is made by non-random accidentally target-choosing. There are 406 out of the total issued 450 questionnaires with 74.67% return rate. Among the returned ones, there are 336 valid questionnaires. The result showed that the following hypotheses are efficiently confirmed: 1. Tourist gender: Female tourists outnumbered male. The age group is between 20-25. The economic status is above the average.The ratio of Taiwanese to Chinese (refers to people in Mainland China and HK) is almost equal. 2.There are significant positive-related between the involvement level of the tourist of and the factor of quality experience. 3.The relationship between the tourist’s quality experience and the quality satisfaction is medium high. It is suggested that an in-depth research to the quality experience should be executed. In addition, The long-term value possibly caused by the consumption experience also remains to be discussed. It is worthwhile to disclose more consumption experiences from different industries as well as more adequate situations of the different quality experiences. Keyword：Recreation involvement、 quality experience、satisfaction
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Books on the topic "Disney theme parks"

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Sehlinger, Bob. The unofficial guide to Walt Disney World & EPCOT. New York: Prentice Hall, 1992.

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Swanson, David. Fielding's Walt Disney World and Orlando area theme parks. Redondo Beach,Calif: Fielding Worldwide, 1996.

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Mouse under glass: Secrets of Disney animation & theme parks. Irvine, CA: Bonaventure Press, 1997.

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The unofficial guide to Walt Disney World & EPCOT. London: Prentice Hall Travel, 1993.

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Disney World et Orlando. 9th ed. Montréal [Que.]: Éditions Ulysse, 2011.

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Ann, Marling Karal, and Centre canadien d'architecture, eds. Designing Disney's theme parks: The architecture of reassurance. Montréal: Centre canadien d'architecture/Canadian Centre for Architecture, 1997.

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Walt Disney's legends of imagineering: And the genesis of the Disney theme park. New York: Disney Editions, 2006.

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Miller, Laura Lea. Frommer's Walt Disney World & Orlando 2012. Hoboken, N.J: Wiley, 2012.

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Walt Disney and the quest for community. Aldershot, Hants, England: Ashgate, 2002.

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The Playful Crowd: Pleasure Places in the Twentieth Century. USA: Columbia University Press, 2005.

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Book chapters on the topic "Disney theme parks"

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Bemis, Bethanee. "Disney Diplomacy and Morale: Disney Symbolizes America." In Disney Theme Parks and America’s National Narratives, 23–37. New York: Routledge, 2022. http://dx.doi.org/10.4324/9781003315094-4.

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Bemis, Bethanee. "Disney and American Folklore: Disney Tells American History." In Disney Theme Parks and America’s National Narratives, 9–22. New York: Routledge, 2022. http://dx.doi.org/10.4324/9781003315094-3.

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Bemis, Bethanee. "Disneyland and Walt Disney World: Experiencing “History” and “Identity” at Disney Parks." In Disney Theme Parks and America’s National Narratives, 38–57. New York: Routledge, 2022. http://dx.doi.org/10.4324/9781003315094-5.

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Bemis, Bethanee. "Retheming: Visualizing a Changing America at Disney Parks." In Disney Theme Parks and America’s National Narratives, 93–114. New York: Routledge, 2022. http://dx.doi.org/10.4324/9781003315094-9.

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Bemis, Bethanee. "Protest at the Parks: Changing America via Disney." In Disney Theme Parks and America’s National Narratives, 77–92. New York: Routledge, 2022. http://dx.doi.org/10.4324/9781003315094-8.

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Bemis, Bethanee. "Conclusion: A New Understanding of “Disneyfication”." In Disney Theme Parks and America’s National Narratives, 115–18. New York: Routledge, 2022. http://dx.doi.org/10.4324/9781003315094-10.

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Bemis, Bethanee. "Mickey Mouse/White House: Celebrating American Identity at Disney Parks." In Disney Theme Parks and America’s National Narratives, 58–74. New York: Routledge, 2022. http://dx.doi.org/10.4324/9781003315094-6.

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Bemis, Bethanee. "Introduction." In Disney Theme Parks and America’s National Narratives, 1–6. New York: Routledge, 2022. http://dx.doi.org/10.4324/9781003315094-1.

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Christou, Prokopis A. "Tourism during the Contemporary Period (1945-early 2020s)." In The history and evolution of tourism, 76–123. Wallingford: CABI, 2022. http://dx.doi.org/10.1079/9781800621282.0006.

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Abstract The 1940s to 1960s witnessed a specific state of economic development of mass production and consumption characteristics of developed economies, known as 'Fordism', underpinning tourism development, supply and demand. This period witnessed the remarkable rise of the airline industry. Also, after the first half of the 20th century the world witnessed numerous amusement and theme parks that were largely influenced by the original Luna Park at Coney Island in New York and the first Disney theme park in Los Angeles that opened its doors to the public in the mid-1950s. Meanwhile, renowned academics and management consultants such as Deming, Juran, Ishikawa, Feigenbaum and Crosby attempted to explain the notion of 'quality'. Their views influenced practices and procedures in the tourism and hospitality industry.
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Madej, Krystina, and Newton Lee. "Going Online: A Personal Theme Park." In Disney Stories, 147–54. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-42738-2_13.

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Conference papers on the topic "Disney theme parks"

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Mine, Mark. "Mixing reality and magic at Disney theme parks." In 2009 8th IEEE International Symposium on Mixed and Augmented Reality (ISMAR). IEEE, 2009. http://dx.doi.org/10.1109/ismar.2009.5336513.

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Mine, Mark. "Keynote speaker: Mixing reality magic at Disney theme parks." In 2009 IEEE International Symposium on Mixed and Augmented Reality 2009 - Arts, Media and Humanities. IEEE, 2009. http://dx.doi.org/10.1109/ismar-amh.2009.5336738.

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Hu, Xiaowen, Shengpeng Wang, and Yi Li. "The User Experience Research of Theme Park APP: A Case Study of Shanghai Disney Resort*." In 4th International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200316.086.

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Sanders, Susan. "Shopping, Surfing, and Sightseeing: Lessons from the City of Choice, Branson, Missouri." In 1995 ACSA International Conference. ACSA Press, 1995. http://dx.doi.org/10.35483/acsa.intl.1995.47.

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Branson, the largest in the cluster of small towns in the southwestern section of Missouri has become the fastest growing, particularly in terms of greatest tax revenue, in the state as well as the Number One Coach Destination for American vacationers and the Number Two Vacation Destination in America, just behind Disney World in Orlando and just ahead of the Mall of America in Minneapolis. 4500 miles from Lisbon, nestled in the foothills of the Ozark Mountains, the once sleepy little town of Branson, with an actual population 3706, is now the “country music capital of the universe,” as so stated in 1991 by Morley Safer on the Number One news show “60 Minutes.” This presentation will examine Branson, Missouri as an emblematic “City of Choice” in which the future public realm in America is designed by and constructed with an architecture of entertaining leisurely delights and an urban space confined to the interior of the automobile which seem to embody and epitomize our post-industrial desires as we search for “souvenirs of experience.” If, the apparent “success” of Disney World, Mall of America and Las Vegas portend of a society that regards shopping as a cultural engagement, leisure as a means of self-definition and history as a passive theme-park experience, then one can propose that Americans love to shop, surf and sightsee. It will be the assumption of this paper that Americans love to shop, to shop in the traditional sense; to surf as it applies and extends shopping, thereby making it the most pervasive paradigm for the exercise of choice; and to sightsee as it is a spectator activity similar to TV watching and auto-driving in America.
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Bernate, Ilze, and Martins Sabovics. "Research on germinated wheat grain, broccoli, alfalfa, radish and hemp seeds microbiological safety." In Research for Rural Development 2021 : annual 27th International scientific conference proceedings. Latvia University of Life Sciences and Technologies, 2021. http://dx.doi.org/10.22616/rrd.27.2021.013.

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For a long time, germinated seeds have been used in food as a healthy product with high nutritional value and as a decor for exquisite dishes today. However, there have been many foodborne outbreaks in Europe, the United States, and other parts of the world associated with pathogens contamination of sprouts. These outbreaks pose a constant challenge to the entire sprouts industry. The aim of this study was to determine the presence of Shiga toxin-producing Escherichia coli (STEC), Salmonella spp., and potentially pathogenic bacteria in germinated grains and seeds intended for industrial food production and ready for use without further processing. In this study, grains of wheat (Triticum aestivum), seeds of broccoli (Brassica oleracea), alfalfa (Medicago sativa), radish (Raphanus sativus) and hemp (Cannabis sativa) were germinated for 72 hours and were evaluated compared with ungerminated grains and seeds. The presence of E.coli was assessed by the inoculation of enrichment broth to Tryptone Bile X-glucuronide (TBX) and Eosin methylene blue (EMB) agars, and colony characterization with MALDI-TOF. E.coli was carried out in accordance with LVS ISO 16649-2:2007. The presence of STEC was determined in accordance with ISO/TS 13136:2012. Salmonella spp. detection was in accordance with ISO 6579-1:2017. As a result, E.coli, Salmonella spp., and STEC were not found in any sample. However, environmental bacteria were detected in TBX dry seeds and 12 h – soaked seeds. The presence of Enterobacteriaceae was found in all samples by colony characterization on EMB by MALDI-TOF. The results show that the sprouts and edible seeds available in Latvia could be included as healthy and relatively safe food.
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