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Journal articles on the topic 'Discursive Engagement'
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Vathi, Zana, and Ruxandra Trandafoiu. "EU nationals in the UK after BREXIT." Journal of Language and Politics 19, no. 3 (April 3, 2020): 479–97. http://dx.doi.org/10.1075/jlp.19028.vat.
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Abstract The United Kingdom’s decision to leave the European Union has triggered a variety of forms of political engagement among EU nationals living in the UK. Our research, carried out in the North West of England, an area that has received little attention so far, demonstrates that the result of the 2016 Referendum sparked a new awareness of public discourse, has led to the emergence of new political and discursive attitudes and strategies, as well as persuasive reflexivity and incipient activism on the part of EU nationals. This article thus contributes to the existing literature on political engagement by analysing EU nationals’ cognitive, discursive and pro/re-active engagements with Brexit.
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Agnew, Shire, and Alexandra C. Gunn. "Students’ engagement with alternative discursive construction of menstruation." Health Education Journal 78, no. 6 (March 21, 2019): 670–80. http://dx.doi.org/10.1177/0017896919835862.
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Objectives: Understandings of menstruation, including those within teaching, continue to draw on dominant discourses that construct menstruation as shameful and secret. This study trialled a new pedagogical approach to menstruation education that offered opportunities to engage with and mobilise alternative discourses. Design: Teachers of students (aged 10–12 years) in school years 7 to 8 were invited to participate in two workshops that used a critical literacy pedagogy to encourage learning about menstruation at schools. Classroom lessons were collaboratively planned. The teaching of the lessons was observed, and interviews with teachers and small groups of participating students were undertaken. Setting: South Island, New Zealand. Methods: Transcripts of workshops and interview data, in combination with field notes from the observed lessons, were subjected to discourse analysis. Results: Teachers still engaged with discourses of shame and secrecy in their work. Students, on the other hand, were observed to challenge discourses of shame and secrecy, and explored alternatives with which they could construct new meanings about menstruation. Conclusion: Findings suggest that it is important for teachers to examine personal constructions of menstruation. By approaching the teaching of menstruation in a way that offers space for students to engage with a variety of alternative discourses, teachers can help broaden the manner in which menstruation is understood.
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Feng, Dezheng, and Peter Wignell. "Intertextual voices and engagement in TV advertisements." Visual Communication 10, no. 4 (October 14, 2011): 565–88. http://dx.doi.org/10.1177/1470357211415788.
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By analysing multimodal TV advertisements, this study aims to show how intertextual voices are exploited in advertising discourse to enhance persuasive power. Taking as their point of departure the assumption that all discourses are intertextual recontextualizations of social practice that draw on external voices from both specific discourses and discursive conventions, the authors identify two types of intertextual voice in TV advertisements: character and discursive voice. This article illustrates the multimodal construction of voices and demonstrates that the choice of voices is closely related to the ‘domain’ of the product. It is argued that the intertexual voices contribute to the advertising discourse through multimodal engagement strategies. Character voice endorses the advertised product through such resources as lexico-grammar, intonation, facial expression and staged narrative, while discursive voice endorses the advertised product through contextualization and intertextual discourse structure. It is hoped that the study will shed light on the understanding of the heteroglossic nature of advertisements, the interaction between intertextual voices and the advertised message, and multimodal construction of voices and engagement.
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Lindgren, Simon. "‘It took me about half an hour, but I did it!’ Media circuits and affinity spaces around how-to videos on YouTube." European Journal of Communication 27, no. 2 (June 2012): 152–70. http://dx.doi.org/10.1177/0267323112443461.
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Combining sentiment analysis and discursive network analysis, this article looks to answer which sentiments characterize YouTube comments discourse, with a specific focus on how-to videos. What are the differences between comments to various types of videos, and which discursive contexts seem to promote positive sentiment and a participatory climate? Furthermore, the aim is to map out a variety of existing user strategies in terms of their degree of participation. What various modes of taking part and/or giving support are made discursively possible, and what degrees of detachment or engagement are expressed through these identified strategies?
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Scholz, Markus, Gastón de los Reyes, and N. Craig Smith. "The Enduring Potential of Justified Hypernorms." Business Ethics Quarterly 29, no. 03 (March 6, 2019): 317–42. http://dx.doi.org/10.1017/beq.2018.42.
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ABSTRACT:The profound influence of Thomas Donaldson and Thomas Dunfee’s integrative social contracts theory (ISCT) on the field of business ethics has been challenged by Andreas Scherer and Guido Palazzo’s Habermasian approach, which has achieved prominence of late with articles that expressly question the defensibility of ISCT’s hypernorms. This article builds on recent efforts by Donaldson and Scherer to bridge their accounts by providing discursive foundations to the hypernorms at the heart of the ISCT framework. Extending prior literature, we propose an ISCT* framework designed to retain ISCT’s practical virtue of managerial guidance while answering the demands of Scherer and Palazzo’s discursive account. By subscribing to a suitable portfolio of discursively justified hypernorms, we argue, companies unlock the valuable moral guidance of ISCT*, which says to treat these hypernorms as unequivocal outer bounds to the pursuit of business and as a starting point to tailor local norms through discursive stakeholder engagement.
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Moreton-Robinson, Aileen. "The discursive nature of citizenship." International Journal of Critical Indigenous Studies 2, no. 2 (June 1, 2009): 2–9. http://dx.doi.org/10.5204/ijcis.v2i2.26.
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Citizenship is more than a status associated with a bundle of rights; it is also the formal contract by which the sovereignty of a nation is extended to the individual in exchange for being governed. Who can and who cannot contract into this status and what rights are able to be exercised is also shaped by who possesses the nation. In this article it is argued that citizenship operates discursively to contain Indigenous people’s engagement with the economy through social rights. This containment precludes consideration of Indigenous sovereign rights to our lands and resources, to enable Indigenous economic development within a capitalist market economy.
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Lim, Timothy C., and Changzoo Song. "Ideas, Discourse, and the Microfoundations of South Korea’s Diasporic Engagement: Explaining the Institutional Embrace of Ethnic Koreans Since the 1990s." International Journal of Korean History 26, no. 2 (August 31, 2021): 41–82. http://dx.doi.org/10.22372/ijkh.2021.26.2.41.
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This article endeavors to explain South Korea’s institutional turn to “diaspora engagement,” which began in earnest in the late 1990s. This shift can easily be attributed to instrumentalist calculations on the part of the South Korean state, i.e., as an effort to “tap into” or exploit the human and capital resources of ethnic Koreans living outside of the country. But instrumental calculations and interests, while significant and clearly proximate, were not the only nor necessarily the most important (causal) factors at play. Using a discursive institutional and microfoundational approach, we argue that underlying the institutional shift to diaspora engagement, was both an intentional and unintentional reframing of the Korean diaspora as “brethren” and “national assets,” a powerful discursive combination. This reframing did not come about automatically but was instead pushed forward by sentient or discursive agents, including Chŏng Chu-yŏng (the founder of Hyundai) and Yi Kwang-gyu, who was a Seoul National University professor and later the third president of the Overseas Koreans Foundation. Journalists, religious leaders and other activists within South Korea’s NGO community, as well as ethnic Koreans themselves, also played key roles as discursive agents in this reframing process. Central to our discursive institutional and microfoundational approach is the assertion that ideas and discourse were key causal factors in the institutional shift to South Korea’s engagement with the Korean diaspora.
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Horrod, Sarah. "‘Embedded into the core’: The discursive construction of ‘policy’ in higher education learning and teaching documents and its recontextualisation in practices." Discourse & Society 31, no. 5 (April 19, 2020): 478–97. http://dx.doi.org/10.1177/0957926520914686.
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With increasing competition and metrics focusing on teaching quality (e.g. the teaching excellence framework or TEF), there is a spotlight on learning and teaching (L&T) in policies and practices within universities. Bodies at national and institutional levels focus on disseminating policy ideas on L&T which are oriented to government priorities. This article focuses on how policy itself is discursively constructed in selected L&T policy documents and explores the means of the recontextualisation of policy discourses. I discuss the following three findings: (1) the construction of policy as ‘embedded within processes and practices’, (2) shifts in genre and discursive strategies as policy ideas become short guidelines and (3) the role of ‘discursive mechanisms’ in forcing engagement with policy ideas. Through an analysis of discursive strategies and recontextualisation, I demonstrate the seeming insecurity around policy compliance and show how constructions of L&T are never value-free.
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Schormair, Maximilian J. L., and Dirk Ulrich Gilbert. "Creating Value by Sharing Values: Managing Stakeholder Value Conflict in the Face of Pluralism through Discursive Justification." Business Ethics Quarterly 31, no. 1 (June 19, 2020): 1–36. http://dx.doi.org/10.1017/beq.2020.12.
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ABSTRACTThe question of how to engage with stakeholders in situations of value conflict to create value that includes a plurality of conflicting stakeholder value perspectives represents one of the crucial current challenges of stakeholder engagement as well as of value creation stakeholder theory. To address this challenge, we conceptualize a discursive sharing process between affected stakeholders that is oriented toward discursive justification involving multiple procedural steps. This sharing process provides procedural guidance for firms and stakeholders to create pluralistic stakeholder value through the discursive accommodation of diverging stakeholder value perspectives. The outcomes of such a discursive value-sharing process range from stakeholder value dissensus to low (agreement to disagree) and increasing levels of stakeholder value congruence (value compromise) to stakeholder value consensus (shared values). Hence, this article contributes to the emerging literature on integrative stakeholder engagement by conceptualizing a procedural framework that is neither overly oriented towards dissensus nor consensus.
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Argyris, Young Anna, Kafui Monu, Pang-Ning Tan, Colton Aarts, Fan Jiang, and Kaleigh Anne Wiseley. "Using Machine Learning to Compare Provaccine and Antivaccine Discourse Among the Public on Social Media: Algorithm Development Study." JMIR Public Health and Surveillance 7, no. 6 (June 24, 2021): e23105. http://dx.doi.org/10.2196/23105.
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Background Despite numerous counteracting efforts, antivaccine content linked to delays and refusals to vaccinate has grown persistently on social media, while only a few provaccine campaigns have succeeded in engaging with or persuading the public to accept immunization. Many prior studies have associated the diversity of topics discussed by antivaccine advocates with the public’s higher engagement with such content. Nonetheless, a comprehensive comparison of discursive topics in pro- and antivaccine content in the engagement-persuasion spectrum remains unexplored. Objective We aimed to compare discursive topics chosen by pro- and antivaccine advocates in their attempts to influence the public to accept or reject immunization in the engagement-persuasion spectrum. Our overall objective was pursued through three specific aims as follows: (1) we classified vaccine-related tweets into provaccine, antivaccine, and neutral categories; (2) we extracted and visualized discursive topics from these tweets to explain disparities in engagement between pro- and antivaccine content; and (3) we identified how those topics frame vaccines using Entman’s four framing dimensions. Methods We adopted a multimethod approach to analyze discursive topics in the vaccine debate on public social media sites. Our approach combined (1) large-scale balanced data collection from a public social media site (ie, 39,962 tweets from Twitter); (2) the development of a supervised classification algorithm for categorizing tweets into provaccine, antivaccine, and neutral groups; (3) the application of an unsupervised clustering algorithm for identifying prominent topics discussed on both sides; and (4) a multistep qualitative content analysis for identifying the prominent discursive topics and how vaccines are framed in these topics. In so doing, we alleviated methodological challenges that have hindered previous analyses of pro- and antivaccine discursive topics. Results Our results indicated that antivaccine topics have greater intertopic distinctiveness (ie, the degree to which discursive topics are distinct from one another) than their provaccine counterparts (t122=2.30, P=.02). In addition, while antivaccine advocates use all four message frames known to make narratives persuasive and influential, provaccine advocates have neglected having a clear problem statement. Conclusions Based on our results, we attribute higher engagement among antivaccine advocates to the distinctiveness of the topics they discuss, and we ascribe the influence of the vaccine debate on uptake rates to the comprehensiveness of the message frames. These results show the urgency of developing clear problem statements for provaccine content to counteract the negative impact of antivaccine content on uptake rates.
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Doona, Joanna. "Political comedy engagement: Identity and community construction." European Journal of Cultural Studies 23, no. 4 (December 1, 2018): 531–47. http://dx.doi.org/10.1177/1367549418810081.
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This article uses the concept of cultural citizenship to understand engagement in political comedy. The concept stresses popular culture’s value for identity and community construction, as well as the importance of learning about and respecting others. Using empirical work on Swedish young adult political comedy audiences in the form of data from in-depth interviews and focus groups, the article argues for analysis of engagement in various discursive forms, in studies of media and citizenship. More specifically, the article answers the question: which citizenship values are defended by political comedy engagement? In order to identify such values, the study focuses on the ways in which audience members construct identity and community, in relation to their political comedy engagement. Four themes of community construction are found: lacking social contexts, ideology and strong emotions, knowledge and education, and irony as a discursive mode and disposition. From these, the values of playful and emotional modes of engagement are conceptualized. The final parts of the article argue for those modes’ legitimacy and significance – both in relation to engagement in, and through, political comedy.
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Feng, Dezheng, and Yujie QI. "Emotion prosody and viewer engagement in film narrative." Narrative Inquiry 24, no. 2 (November 24, 2014): 347–67. http://dx.doi.org/10.1075/ni.24.2.09fen.
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This study adopts a social semiotic approach to model the dynamics of character emotion and the discursive mechanisms of viewer engagement in film narrative. Drawing upon the systemic functional semiotics (Halliday and Matthiessen, 2004), this paper proposes a metafunctional framework to elucidate how film characters’ emotions are ideationally construed, interpersonally enacted, and textually organized as a “prosody”. The explication of emotion prosody provides an explicit framework to explain the multi-dimensional, dynamic construction of narrative discourse. With the metafunctional model of emotion prosody, the fundamental mechanisms of viewer engagement, namely, allegiance, empathy and expectancy, are elucidated in a coherent discourse-based framework. Compared to schema-based cognitive film studies that focus on viewers’ emotional reactions, the social semiotic discourse analysis provides a more explicit and analytically reliable framework to explain the multi-dimensional construction of film narrative and the discursive mechanisms of viewer engagement.
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Dumitrica, Delia, and Maria Bakardjieva. "The personalization of engagement: the symbolic construction of social media and grassroots mobilization in Canadian newspapers." Media, Culture & Society 40, no. 6 (October 25, 2017): 817–37. http://dx.doi.org/10.1177/0163443717734406.
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This article explores the symbolic construction of civic engagement mediated by social media in Canadian newspapers. The integration of social media in politics has created a discursive opening for reimagining engagement, partly as a result of enthusiastic accounts of the impact of digital technologies upon democracy. By means of a qualitative content analysis of Canadian newspaper articles between 2005 and 2014, we identify several discursive articulations of engagement: First, the articles offer the picture of a wide range of objects of engagement, suggesting a civic body actively involved in governance processes. Second, engagement appears to take place only reactively, after decisions are made. Finally, social media become the new social glue, bringing isolated individuals together and thus enabling them to pressure decision-making institutions. We argue that, collectively, these stories construct engagement as a deeply personal gesture that is nevertheless turned into a communal experience by the affordances of technology. The conclusion unpacks what we deem as the ambiguity at the heart of this discourse, considering its implications for democratic politics and suggesting avenues for the further monitoring of the technologically enabled personalization of engagement.
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Shaffer, Timothy J. "Beyond the Myth of the Town Meeting: Discursive Engagement as Governance." Journal of Deliberative Democracy 15, no. 2 (December 11, 2019): 10. http://dx.doi.org/10.16997/jdd.338.
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Sun, Ye. "Rethinking Public Health: Promoting Public Engagement Through a New Discursive Environment." American Journal of Public Health 104, no. 1 (January 2014): e6-e13. http://dx.doi.org/10.2105/ajph.2013.301638.
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Hogan, J. Michael, and Dave Tell. "Demagoguery and Democratic Deliberation: The Search for Rules of Discursive Engagement." Rhetoric & Public Affairs 9, no. 3 (2006): 479–87. http://dx.doi.org/10.1353/rap.2006.0077.
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Herlin, Heidi, and Nikodemus Solitander. "Corporate social responsibility as relief from responsibility." critical perspectives on international business 13, no. 1 (March 6, 2017): 2–22. http://dx.doi.org/10.1108/cpoib-04-2015-0013.
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Purpose The purpose of this paper is to get a deeper understanding how not-for-profit organizations (NPOs) discursively legitimize their corporate engagement through cross-sector partnerships (CSPs) in general, and particularly how they construct legitimacy for partnering with firms involved in the commodification of water. The paper seeks to shed light on the values embedded in these discursive accounts and the kind of societal effects and power relations they generate, and the authors are particularly interested in understanding the role of modernity in shaping their responsibilities (or lack of them) via various technologies and practices Design/methodology/approach Drawing on critical discourse analysis (Fairclough 1995), the authors analyze the discursive accounts of three water-related CSPs involving the three biggest bottled water producers in the world (Nestlé, Coca-Cola and Danone) and three major non-profits (The International Federation of Red Cross and Red Crescent Societies, the World Wildlife Foundation and the United Nations Educational, Scientific and Cultural Organization). Findings The NPO’s legitimate their corporate engagement in the water CSPs through the use of two global discourses: global governance discourse and the global climate crisis discourse. Relief from responsibility is achieved through three processes: replacement of moral with technical responsibility, denial of proximity and the usage of intermediaries to whom responsibility is outsourced. Originality/value This paper explores the processes of legitimizing accounts for CSPs, particularly focusing on NPO discourse and their use of CSR elements and the consequences of such discursive constructs, and this has received little to no attention in previous research.
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Afacan, Serhan. "Revisiting Labor Activism in Iran: Some Notes on the Vatan Factory Strike in 1931." International Labor and Working-Class History 93 (2018): 201–20. http://dx.doi.org/10.1017/s014754791700031x.
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AbstractThis article discusses the discursive practices of Iranian workers between 1921 and 1941, with a particular focus on the Vatan Factory strike, which took place in Isfahan in May 1931. Initially, the article provides a brief background on the industrialization process of the era for a better contextualization of the factory and the strike under study. Then, it discusses Iranian workers’ self-perceptions and the discursive practices and strategies they used in their engagement with the ruling classes, by utilizing the petitions they sent to various authorities. And finally, it elaborates on the Vatan Factory strike in order to gain a better understanding of workers’ self-representations and the changing dynamics between them and the official authorities. In the main, this article suggests that notwithstanding the confrontational nature of this particular labor action, striking workers’ discursive engagement was in conformity with the developing labor discourse at large.
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Vos, Tim P., and Gregory P. Perreault. "The discursive construction of the gamification of journalism." Convergence: The International Journal of Research into New Media Technologies 26, no. 3 (March 26, 2020): 470–85. http://dx.doi.org/10.1177/1354856520909542.
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This study explores the discursive, normative construction of gamification within journalism. Rooted in a theory of discursive institutionalism and by analyzing a significant corpus of metajournalistic discourse from 2006 to 2019, the study demonstrates how journalists have negotiated gamification’s place within journalism’s boundaries. The discourse addresses criticism that gamified news is a move toward infotainment and makes the case for gamification as serious journalism anchored in norms of audience engagement. Thus, gamification does not constitute institutional change since it is construed as an extension of existing institutional norms and beliefs.
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Rowell, Christopher, and Eero Juhani Aalto. "Shaping the Rules of Engagement: Discursive Corporate Political Strategies in Nascent Markets." Academy of Management Proceedings 2017, no. 1 (August 2017): 15483. http://dx.doi.org/10.5465/ambpp.2017.15483abstract.
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Bail, Christopher A. "Cultural carrying capacity: Organ donation advocacy, discursive framing, and social media engagement." Social Science & Medicine 165 (September 2016): 280–88. http://dx.doi.org/10.1016/j.socscimed.2016.01.049.
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Hua, Ying. "Chinese Corporate Microblogging on Overseas SNS." Chinese Semiotic Studies 16, no. 3 (August 26, 2020): 345–71. http://dx.doi.org/10.1515/css-2020-0020.
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AbstractContextualized in the “Going Global” strategy of Chinese corporations under the Belt and Road Initiative and drawing upon the attitudinal and engagement systems of appraisal, this study aims to provide semiotic and rhetorical insights into the discursive strategies of Chinese corporations in microblogging on overseas social networking sites (SNS). The posts, made over a 15-day period by the five giant Chinese companies on the US-based SNS Facebook, are analyzed both quantitatively and qualitatively. The results reveal that, in terms of attitudinal appeals, judgment resources are most preferred by Chinese corporations while affect resources are least deployed; in terms of engagement patterns, dialogic engagement patterns proliferate. It is explained that Chinese corporations strongly appeal to ethos and low power distance, demonstrating Western achievement-based cultural orientations, despite the existing discursive manifestations of the high-context, power-distanced, collectivistic characteristics of Chinese culture. This pragmatic and rhetorical shift elicits transculturality in a global cyber space informed by digital globalization and economic glocalization.
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Koyama, Jill. "Competing and Contested Discourses of Citizenship and Civic Praxis." education policy analysis archives 25 (March 27, 2017): 28. http://dx.doi.org/10.14507/epaa.25.2730.
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In this paper, I utilize complementary features of critical discourse analysis (CDA) and Actor-Network Theory (ANT) to trace and investigate issues of power, materiality, and reproduction embedded within notions of citizenship and civic engagement. I interrogate the often narrow and conservative political and public discourses in Arizona, as well as the xenophobic-driven civics education policy. To these, I juxtapose the enactment of citizenship by youth who use, produce, and share language materials and counter authoritative citizenship and civic discourses, especially, but not exclusively, in online contexts. I explore the questions: In what ways are discourses of civic engagement and citizenship assembled, interpreted, understood, enacted, and contested in Arizona? What are the relationships between the civics education policy, discursive enactments of citizenship, and the youth of Mexican descent’s online civic practices? I draw on a mixture of textual (language materials) and discursive (events, acts, and practices) data collected in Arizona to argue that youth are doing critical, yet unrecognized and undervalued, forms of civic engagement online, which could be incorporated in the formal civics education curriculum.
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Ab Rashid, Radzuwan, Mohd Fazry A. Rahman, and Shireena Basree Abdul Rahman. "TEACHERS’ ENGAGEMENT IN SOCIAL SUPPORT PROCESS ON A NETWORKING SITE." Journal of Nusantara Studies (JONUS) 1, no. 1 (June 26, 2016): 34. http://dx.doi.org/10.24200/jonus.vol1iss1pp34-45.
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This paper is part of a larger study investigating teachers’ engagement in social support process on a networking site. It concentrates on the social and discursive practices of 20 Malaysian English language teachers as they co-construct social support on Facebook Timelines. The main data generated from participant observations were analysed using discourse analysis approach. The findings revealed that the teachers mainly post about negative experiences at school, such as facing colleagues and students whom they perceived as problematic and time pressure. By posting their negative experiences, teachers can be seen to initiate the co-construction of both emotional and informational support with Friends they believe are like-minded and supportive. This paper thus argues that teachers' postings on social networking sites are more than just an account of mundane teaching-related experiences, but serve as a mechanism for them to obtain social support to help them reflect on their practice and cope with the emotional turmoil arising from day-to-day challenges at school. Keywords: Social support, Malaysian English language teacher, Facebook Timeline, co-construction, discursive identity.Cite as: Rashid, R.A., Rahman, M.F.A., & Rahman, S.B.A. (2016). Teachers’ engagement in social support process on a networking site. Journal of Nusantara Studies, 1(1), 34-45.
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De Cleen, Benjamin, Jason Glynos, and Aurelien Mondon. "Critical research on populism: Nine rules of engagement." Organization 25, no. 5 (April 12, 2018): 649–61. http://dx.doi.org/10.1177/1350508418768053.
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This article formulates precise questions and ‘rules of engagement’ designed to advance our understanding of the role populism can and should play in the present political conjuncture, with potentially significant implications for critical management and organization studies and beyond. Drawing on the work of Ernesto Laclau and others working within the post-Marxist discourse-theory tradition, we defend a concept of populism understood as a form of reason that centres around a claim to represent ‘the people’, discursively constructed as an underdog in opposition to an illegitimate ‘elite’. A formal discursive approach to populism brings with it important advantages. For example, it establishes that a populist logic can be invoked to further very different political goals, from radical left to right, or from progressive to regressive. It sharpens too our grasp of important issues that are otherwise conflated and obfuscated. For instance, it helps us separate out the nativist and populist dimensions in the discourses of the United Kingdom Independence Party (UKIP), Trump or the Front National (FN). Our approach to populism, however, also points to the need to engage with the rhetoric about populism, a largely ignored area of critical research. In approaching populism as a signifier, not only as a concept, we stress the added need to focus on the uses of the term ‘populism’ itself: how it is invoked, by whom and to what purpose and effect. This, we argue, requires that we pay more systematic attention to anti-populism and ‘populist hype’, and reflect upon academia’s own relation to populism and anti-populism.
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Obiegbu, Chinedu James, Gretchen Larsen, Nick Ellis, and Daragh O’Reilly. "Co-constructing loyalty in an era of digital music fandom." European Journal of Marketing 53, no. 3 (April 4, 2019): 463–82. http://dx.doi.org/10.1108/ejm-10-2017-0754.
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PurposeThis paper aims to answer the following question: How can a discursive approach to how music fans construct loyalty in a digital context contribute to a theoretical understanding of brand loyalty?Design/methodology/approachDrawing on insights from theories of brand loyalty and fandom, this interpretive inquiry makes use of data from an online forum dedicated to the rock music band, U2, and interviews with forum members. A combination of online ethnography and discourse analysis are used.FindingsThe analysis shows that music fans mobilise particular discursive resources in constructing loyalty in the digital context, specifically length of time spent as a fan, obsession and the opposition of obligation and choice. These discursive resources reflect a grounded account of an experientially rooted brand loyalty that extends beyond attitudinal and behavioural loyalty and which is particularly salient in music consumption.Research limitations/implicationsThis is a single case study, but as a rich and vibrant online community, it provides fruitful insights into the discursive construction of loyalty. The processes of negotiation, accommodation and conflict, engaged in through online discourse, are important in laying bare the preferences, value systems and meanings that frame the experiences of loyal consumers.Practical implicationsThis socially constructed view of loyalty facilitates a more sensitive and nuanced application of brand loyalty, with implications for segmentation and targeting activities. It provides a possible basis through which precise insights can be gained into the meanings and practices of loyal fans and consumers.Originality/valueExamining loyalty through the lens of online music fandom enables a discursive understanding of consumers’ experience of brand loyalty. It shows how online engagement with other consumers of a brand facilitates a deep engagement with the notion of loyalty.
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Carpini, Michael X. Delli, Fay Lomax Cook, and Lawrence R. Jacobs. "PUBLIC DELIBERATION, DISCURSIVE PARTICIPATION, AND CITIZEN ENGAGEMENT: A Review of the Empirical Literature." Annual Review of Political Science 7, no. 1 (May 17, 2004): 315–44. http://dx.doi.org/10.1146/annurev.polisci.7.121003.091630.
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Lather, Patti. "Updata: Post-Neoliberalism." Qualitative Inquiry 26, no. 7 (October 3, 2019): 768–70. http://dx.doi.org/10.1177/1077800419878749.
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Updating my earlier engagement with post-neoliberalism, this article looks at the “after” of neoliberalism as a “post” neoliberalism under construction. It is addressed to our “discursive confusion” in the belief that effective political understanding and action might still be possible.
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Heryono, Heri, Helmy Faisal, and . "Semiotics at Discursive Texts and Images in Online News." International Journal of Engineering & Technology 7, no. 4.33 (December 9, 2018): 241. http://dx.doi.org/10.14419/ijet.v7i4.33.23568.
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The paper established an inappropriate relationship of text and image that should interact in one whole package of online news. It applied Semiotics analysis to go under the problems occurred. The analysis was developed to respond the question: why should be the text and image in online news associated? Do they match? Developed in three levels of analysis processes-analysis of relevant engagement in text and image; extended analysis of discursive relationship involved in news that turned to hoax; the intention of attaching the misplaced image to the text. This paper used qualitative Semiotics analysis to illustrate malfunction of text and image in online news. It is wished to be able to enhance the accuracy of a news.
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Onanuga, Paul, and Rotimi Taiwo. "Discursive Features of Nigerian Online Ponzi Schemes’ Narratives." ELOPE: English Language Overseas Perspectives and Enquiries 17, no. 2 (November 18, 2020): 61–82. http://dx.doi.org/10.4312/elope.17.2.61-82.
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Although Ponzi schemes have existed since the 1800s, contemporary financial challenges have rejuvenated them while the Internet has enhanced their proliferation, particularly in developing countries. The present study analyses select discursive features for digital deception in Nigerian online Ponzi schemes. We identify the use of stance and linguistic engagement, formulaic expressions and politeness strategies, narrativity, naming, and lexical range as techniques used by scheme creators. These linguistic and discursive choices are wielded as tools to attract customers and, ultimately, to deceive. The overt propagation of financial gains has underlying ideological implications, as it projects a sense of communality and encourages financial leverage which are in turn exploited to con unsuspecting – often greedy – subscribers. We conclude that language use in Ponzi schemes is intentionally crafted to appeal to diverse individual sentiments, particularly within developing economies where poverty is widespread and people seek to make money through any means in order to survive.
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Lehner, Othmar M., Theresia Harrer, and Madeleine Quast. "Building institutional legitimacy in impact investing." Journal of Applied Accounting Research 20, no. 4 (December 9, 2019): 416–38. http://dx.doi.org/10.1108/jaar-01-2018-0001.
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Purpose Impact investing denominates an investment logic that combines social and environmental goals, financial returns as well as personal values. The purpose of this paper is to consider the concept of legitimacy to be an appropriate way to understand how actors in the impact investing market influence discourse in order to overcome the inherent liability of newness – based on hybrid institutional logics – through their financial and non-financial communication. Design/methodology/approach Based on two theoretically defined sets of codes, a thematic discourse analysis is conducted by analysing meaningful units derived from documents produced by case-selected actors in the impact investing industry, which are then categorised into rhetorical strategies for legitimacy building. Findings The paper finds that actors use diverse legitimisation strategies based on their relative positioning in the impact investing market. These strategies determine the actors’ main discursive foci and, in turn, are affected by the overall organisational activities, governance and mission. This study proposes and discusses eight legitimacy creating strategies of relevant archetypes of impact investing actors in their financial and non-financial communication. Following these interconnected discursive engagements, a communication gap can be demonstrated between investors, intermediaries and social entrepreneurs. Originality/value Such discursive engagement gaps can provide a theoretical lens to explain the almost non-functional market and, as practical implications, show the need for convergence and harmonisation in financial and non-financial reports and communiques. This research further contributes to theory by providing insights into the discursive creation of legitimacy, and by promoting a better understanding of the emerging field of impact investing.
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Foster, Karl, Kimberley Foster, and Victoria Mitchell. "Pears, pistachios, pencils and punctuation: Performative encounter and the art of conversation." Journal of Writing in Creative Practice 13, no. 2 (February 1, 2020): 169–86. http://dx.doi.org/10.1386/jwcp_00002_1.
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Words, utterance, gesture, mark-making, ink, nut shells, a peach or a stray button prompt material-discursive engagement. Nothing is taken for granted in terms of knowledge or experience other than a belief that such engagement is a practice, revealing of itself. This article proposes and exemplifies an ‘apparatus’ of such practice, in which the materially embedded and/or physically embodied production of speech, writing, objects and images are intermingled. This practice has evolved through collaboration, within and across successive performative encounters. Through the intra-acting agencies of performative encounter, the material and the verbal are in conversation, questioning the production of knowledge, critically and metaphorically determined as a ‘digestive tract of knowing’. A material engagement emerges that is continuously enmeshed, unravelled and revealed as an embodied tract that surfaces as diagram, apparatus or a conjunction of vertices. In this context, words, whether written, spoken, uttered or as yet unsaid, are interior to the practice. Together and continuously, their shared and formative meanings are mobile, never settling, always productive. Whether critically informed or invented on the spur of the moment, words (including the writing of this article) act as material-discursive fabric. This research-in-action is evident both in the operative engagement and in the subsequent opening of the practice to others, whether as display, text, performance or dialogic example.
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Petrovic-Trifunovic, Tamara. "Between the critical and the engaged: On the importance of studying symbolic aspects of the reproduction of social order." Filozofija i drustvo 27, no. 2 (2016): 407–18. http://dx.doi.org/10.2298/fid1602407p.
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Late 20th century developments in social sciences and humanities have placed particular focus on the symbolic aspects of reproduction of social order, stressing the importance of discursive work in the process. It has become widely accepted that discourse is profoundly embedded in society and culture, and hence, closely related also to all forms of power and social inequality. Therefore, it rightfully assumes a central position among the research objects of contemporary social sciences. The aim of this article is to critically examine the impact of the interpretive turn on the study of culture and symbolic registers of society. The analysis focuses on three approaches to the study of discourse, culture and society: critical discourse analysis, Pierre Bourdieu?s sociology of culture and Jeffrey Alexander?s strong program in cultural sociology. These approaches are further analyzed according to their position within Burawoy?s division of sociological labor, particularly between critical and public (engaged) sociology. Finally, the author suggests that engagement in detailed reconstructions of discursive manifestations of power, symbolic struggles and/or discursive codes in a society can provide valuable insight that could open up space for social engagement. However, in order to fully grasp the importance of symbolic aspects for the everyday reproduction of social order, the focus of analysis must also be placed on the role cultural traits and practices (understood as a discursive resources like any other) play in constructing stratificational categories, identities and distinctions, masking the very roots of inequalities that created the perceived cultural differences in the first place.
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Davies, Sarah R. "Knowing and Loving: Public Engagement beyond Discourse." Science & Technology Studies 27, no. 3 (January 1, 2014): 90–110. http://dx.doi.org/10.23987/sts.55316.
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This article builds on STS scholarship on public engagement with science to refl ect on the role of the non-discursive, arguing that this has been under-studied in analyses of engagement. I make this point in three stages: I review literature that has analysed public engagement, suggesting that it can be understood as focusing on process, eff ects, framing or context, and has therefore largely ignored features such as site, materiality and aff ect; I draw on recent work in political theory to emphasise the importance of the emotional and creative within deliberation; and I present an example of what it might look like to be attentive to emotion in public participation by exploring the role of pleasure in engagement activities. As a whole this discussion is used to point to a lacuna in studies of public engagement, and to suggest some implications for both practice and empirical research.
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Stokke, Kristian. "The Soft Power of a Small State: Discursive Constructions and Institutional Practices of Norway's Peace Engagement." PCD Journal 2, no. 1 (June 6, 2017): 137. http://dx.doi.org/10.22146/pcd.25724.
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Since the end of the Cold War, Norway has widely functioned as facilitator for conflict resolution in interstate conflicts and, thus, constructed Norwegian foreign policy as an international peace promoter. This article provides a critical understanding of the discursive construction and institutional practices of Norwegian peace engagement and the effectiveness of the Norwegian approach in conflict resolution experiences. By utilising valuable insights from international relations theories, this article critically analyses the construction of identity and interests in Norwegian foreign policy discourse, focusing particularly on the balancing act between realist and idealist internationalism in peace engagement.
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Doona, Joanna. "Civic stage fright: Motivation and news satire engagement." European Journal of Cultural Studies 24, no. 4 (August 2021): 850–68. http://dx.doi.org/10.1177/13675494211033290.
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This article explores news satire engagement and civic motivation, an area of concern in satire scholarship. Focused on what audiences ‘do’ with media, the ways in which young adults who regularly engage in news satire construct political efficacy is studied. Using a qualitative contextualising audience study, including in-depth interviews and focus groups with 31 young adults, a thematic analysis of transcript data identifies three discursive themes relating to civic anxieties; development and invitation, performance and knowledge, and conflict and ‘packaged deals’. These emphasise news satire as cultural form as well as shifting civic ideals and development processes: exposing how news satire’s ‘kynicism’ (non-nihilist criticism) connects to civic performance anxiety. The identified anxieties are understood as related to fears of exclusion, embarrassment and misrepresentation. The metaphor of civic stage fright is developed to further understand these, underscoring the role of emotion and social interaction in civic performance.
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Lim, Francis. "“Serving the Lord”: Christianity, Work, and Social Engagement in China." Religions 10, no. 3 (March 14, 2019): 196. http://dx.doi.org/10.3390/rel10030196.
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This study examines how Chinese evangelical Protestant employees view work and the workplace, through the lens of their religion, and how they seek to influence the broader society, in a highly restrictive religious domain in China. Using the concept of everyday religion, I examined how these employees seek to integrate faith into their work and the workplace, and the issues and challenges they face in the process. While existing China-focused studies have mainly looked at the experience of the business elite and Christian bosses, I inquired into the experience of the employees, specifically the professional class. It was found that they did not see a clear boundary between the ‘religious’ and the ‘secular’ in the workplace. At the same time, they discursively constructed a distinction between their own Christian work ethos and that of their non-Christian colleagues. This discursive self-othering was double-edged. While it enabled the Christian employees to construct a distinctive workplace and social identity, it risked resulting in them being perceived negatively by non-Christian colleagues, as belonging to a “different kind” (linglei), thus, accentuating the social gulf and tension that might have already existed between the Christian and the non-Christian employees. Most regard the workplace as an important arena for the concrete expressions of their Christian faith and values in everyday life. In doing so, they seek a moral transformation of the workplace, as a way to transform the wider society. I argue that their effort to influence their colleagues and transform the workplace culture is an important kind of unobtrusive social engagement, without open mobilization in civil society.
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Monsalve Muñoz, Udiluz. "“¡Esos cocos parecen unos limones!”: estrategias discursivas de regateo usadas en el Mercado de Santa Rita (Cartagena)." Cuadernos de Lingüística Hispánica, no. 21 (June 17, 2013): 41. http://dx.doi.org/10.19053/0121053x.494.
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Como hablantes de una lengua, diariamente participamos en diversas situaciones comunicativas con el fin de lograr determinados propósitos. Así, están los que buscan enamorar a alguien, losque quieren obtener un permiso de sus padres para salir; o los que en una tienda o plaza de mercado regatean el precio de un determinado producto para adquirirlo a un costo más bajo. Esta última situación, el regateo, es una de las más típicas en la ciudad de Cartagena. Lo anterior se pudo evidenciar mediante una observación etnográfica realizada en el Mercado de Santa Rita. Como parte de una investigación de tipo cualitativa, enmarcada en los planteamientos de la sociolingüística y el análisis del discurso, dicha técnica nos permitió encontrar que los compradores y vendedores del Mercado de Santa Rita, discuten el precio de los productos en unduelo verbal cuyas herramientas son las estrategias discursivas.Palabras clave: regateo, duelo verbal, estrategia discursiva, contrato discursivo.AbstractAs language speakers, we participate in diverse communicative situations in order to achieve certain purposes. For instance, to win someone's heart, to obtain parents' permission to go out, orto bargain a product in a store or marketplace in order to purchase it at a lower cost. The latter situation, bargaining, is one of the most usual in Cartagena. This situation was evident throughout an ethnographic observation made at Santa Rita Marketplace.As part of a qualitative research study, dealing with sociolinguistics and discourse analysis, this technique allowed us to discover that customers and sellers of Santa Rita market discussed theprice of products in a verbal duel, their tools being discursive strategies. Key words: bargaining, verbal duel, discursive strategy, discursive engagement.
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Becker, Annette. "Modality and ENGAGEMENT in British and German political interviews." Languages in Contrast 9, no. 1 (March 24, 2009): 5–22. http://dx.doi.org/10.1075/lic.9.1.02bec.
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Speakers regulary use modality and other resources from the appraisal system of engagement to position themselves intersubjectively. In doing so, they modify the discursive space for the voices of others. This is particularly relevant in political media interviews, especially in questions with topics that are potentially face-threatening to the interviewees’ public face. This paper compares the use of modality and other engagement resources in British and German political interviews and discusses the differences in frequency and function. Data is taken from videotaped and transcribed political interviews conducted during British and German election night broadcasts. Their analysis is based on recent studies in contrastive pragmatics, appraisal theory and pragmatically oriented studies on media discourse, bearing in mind that cross-cultural comparison of data taken from a particular genre has to take into account a broad range of contextual factors including genre-specific constraints.
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Du-Babcock, Bertha, and Angela CK Chan. "Negotiating consensus in simulated decision-making meetings without designated chairs: A study of participants’ discourse roles." Discourse & Communication 12, no. 5 (April 12, 2018): 497–516. http://dx.doi.org/10.1177/1750481318766935.
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Decision-making is an integral part of business meetings in an organization. Research has suggested that a participant’s engagement in the decision-making process has direct relevance to his or her role(s) in the team or organization. This study extends the investigation of communicative behavior in decision-making to a special meeting setting where all participants assume similar organizational roles and where there is no designated chair. In particular, it draws on conversation analytic methods and a recently developed framework of participant roles to examine discursive strategies and discourse roles on a moment-by-moment basis in the process of consensus negotiation. Findings show that participants’ choices of discursive strategies and the display of discourse roles vary as the discussion proceeds. A limited range of discursive strategies and discourse roles are identified when the discussion fails to lead to consensus. Our analysis also suggests that certain discourse roles appear to have a greater impact on reaching consensus decisions.
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Solodka, Anzhelika, Oksana Filatova, Oksana Hinkevych, and Oleksandr Spanatiy. "Cross-cultural Language Learning: Interpretative Engagement." Arab World English Journal 12, no. 3 (September 15, 2021): 82–96. http://dx.doi.org/10.24093/awej/vol12no3.6.
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Conceptualization of foreign language teaching as a cross-cultural interaction means engaging learners in various cultural mediations. Language use becomes a form of interpretative architecture of a target language. Understanding language use from a discursive perspective develops meta-pragmatic awareness and interpretative capacities of learners. The study answers the question of how to design the architecture of context analysis. This research aims to determine the effective ways of interpretative engagement of learners with aspects of pragmatics in the Ukrainian university setting. The study investigates how the process of interaction shapes the engagement of learners in practices of noticing, reflection, and comparison of cross-cultural situations. The data came from a case study on cross-cultural language learning within the second semester, 2021. The study analyzes the audio-recording of the classes, researcher notes, and post-course interviews of 24 participants. This research used a method of the content analysis. The study of the results, based on six categories (narrative analysis, discourse analysis, semiotic analysis, interpretative analyses, conversation analysis, and critical analysis), showed that the learners started to consider the nature of their cross-cultural mediation. The research proved that through such an interpretative engagement, students become engaged into working with languages and cultures. The study presents some recommendations for language teachers to create a meaning-making process from multiple perspectives.
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Affleck, Janice, and Thomas Kvan. "A Virtual Community as the Context for Discursive Interpretation: A Role in Cultural Heritage Engagement." International Journal of Heritage Studies 14, no. 3 (May 2008): 268–80. http://dx.doi.org/10.1080/13527250801953751.
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Gleiss, Marielle Stigum, Elin Sæther, and Kathinka Fürst. "Re-theorizing civil society in China: Agency and the discursive politics of civil society engagement." China Information 33, no. 1 (July 25, 2018): 3–22. http://dx.doi.org/10.1177/0920203x18790395.
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Scholarship on Chinese civil society has produced rich empirical studies, but there have been few attempts to theorize the empirical knowledge acquired. Moreover, the question of how to conceptualize the political agency of civil society in a non-democratic context has received limited systematic attention. In this conceptual article, we draw on a discursive approach to politics to analyse the political agency of Chinese civil society. Our analysis is based on synthesizing insights gained through three separate research projects. We propose a conceptual framework which focuses on how civil society actors position themselves within a structured political space, how they represent social groups and issues through advocacy, how they care for these groups, and how they engage in processes of identity formation. Taken together, these four modalities constitute a framework for analysing the different political dimensions of civil society agency.
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Webb, Jonathan. "Resolving contestation through discursive engagement: towards the contextual diffusion of EU rule of law norms?" Southeast European and Black Sea Studies 18, no. 3 (July 3, 2018): 401–18. http://dx.doi.org/10.1080/14683857.2018.1504187.
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Vivero García, María Dolores. "Jeux et enjeux de l’énonciation humoristique : l’exemple des Caves du Vatican d’André Gide." Études françaises 44, no. 1 (June 11, 2008): 57–71. http://dx.doi.org/10.7202/018163ar.
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Résume Pour Ducrot (1984 : 213), qui définit l’humour comme une forme d’ironie, l’énonciation humoristique se caractérise par une dissociation entre le locuteur et l’instance qui prend en charge la position exprimée dans l’énoncé même. On examinera d’abord cette définition dans une perspective discursive pour montrer que ce débrayage ou désengagement énonciatif est inséparable d’un engagement lié à l’acte d’humour, qui cherche la connivence du lecteur. Il est indissociable également de l’engagement lié à une visée critique souvent sous-jacente à la stratégie humoristique. Nous présenterons ensuite une analyse énonciative de l’humour dans Les caves du Vatican d’André Gide, en prenant appui sur les catégories discursives de l’humour établies par Charaudeau (2006) en fonction des positions énonciatives non prises en charge par l’instance qui apparaît comme responsable de l’énoncé. On soulignera en particulier, dans cette analyse, comment le désengagement humoristique peut rendre plus efficace une écriture engagée.
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Ivie, Robert L., and Timothy William Waters. "Discursive democracy and the challenge of state building in divided societies: reckoning with symbolic capital in Bosnia and Herzegovina." Nationalities Papers 38, no. 4 (July 2010): 449–68. http://dx.doi.org/10.1080/00905992.2010.484459.
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Current approaches to democratic state building place serious conceptual limits on policy options. A democratic future for Bosnia's people will require far more searching engagement with identity formation and its politicization than reform efforts have so far contemplated. Theories of discursive democracy illuminate how this might be possible. We deploy the discursive idea of symbolic capital to show how one might identify the lines along which people in Bosnia could constitute meaningful, internally legitimated political communities - or that would indicate the experiment was not worth attempting. Unless advocates of democratic state building can articulate, rather than assume, a sufficiency of common ground among the populations’ multiple, overlapping and conflicting identities, they may have to revert to the default of separate political communities.
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Lewis, Lydia. "User Involvement in Mental Health Services: A Case of Power over Discourse." Sociological Research Online 19, no. 1 (February 2014): 1–15. http://dx.doi.org/10.5153/sro.3265.
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Public participation in planning and implementing health care has become a government mandate in many states. In UK mental health services, this ‘user involvement’ policy dates back nearly three decades and has now become enshrined in policy. However, an implementation gap in terms of achieving meaningful involvement and influence for service users persists. This paper aims to illuminate some of the political discursive processes through which this gap emerges and to educe implications for the policy initiative and for effective approaches to service user involvement. It presents findings from a qualitative, localised UK-based study of user involvement in mental health services, conducted from a critical discourse analytic perspective, according to one emergent feature - power over discourse. Three themes relating to this discursive regulation are discussed: the rules of the game, the rules of engagement and agenda-setting. The article shows how although the policy initiative was providing opportunities for discursive contestation in local arenas surrounding mental health service development, these were pre-dominantly characterized by containment and control and by silences. Consequently, the discursive processes of user involvement worked to nullify its potentially transformative influence and to further marginalize women service users and other groups. Implications for the development of user involvement in service commissioning are provided.
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Henward, Allison Sterling. "Examining discursive formations in early childhood media research: A genealogical analysis." Global Studies of Childhood 8, no. 3 (September 2018): 225–37. http://dx.doi.org/10.1177/2043610618797512.
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The study of popular culture and children has a long and intimate relationship in many fields within the humanities and social sciences, yet in the applied field of Early Childhood Education and Care, the relationship is rather fraught. Employing a Foucauldian genealogical approach, I trace the ways in which intellectual traditions and discourses (i.e. history, politics, and sacrosanct values of European aesthetics and childhood innocence) have shaped contemporary understandings and debates in the field. With attention to Foucault’s concepts of power/knowledge couplet, and discursive archives, my focus in on how these axiomatic “myths” have assembled as “regimes of truth.” I thus argue for the need for the field of Early Childhood Education and Care to engage in and consider more contextualized, nuanced, and empirically oriented studies of young children and their engagement with consumer culture.
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Wong, Pak Nung. "Articulating the Inarticulate from the Margins of the State: A Post-Orientalist Alternative." Philippine Political Science Journal 30, no. 1 (December 16, 2009): 35–58. http://dx.doi.org/10.1163/2165025x-03001002.
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The purpose of this essay is to elaborate on the theory and practice of the discursive analytical approach. In response to the epistemological and ontological challenges raised by the PPSJ 2002 forum on Orientalism and Philippine political studies, the discursive analytical approach aims to address power asymmetry in modern knowledge production, between the representing and represented. By examining the theories and practices of representation in positivism, interpretivism, structuralism and postmodernism, this essay argues for a post-Orientalist theory and practice which investigates claims of power/knowledge of state subjects. Drawing from selected fieldwork snapshots in the Cagayan Valley, a discursive analytical approach attempts to articulate the inarticulate as, in Gramsci’s term, intellectuals. It aims to encourage continuous dialogue between the representing and represented. By seeing every individual as an agent of social change, it aims to encourage collaborative engagement, which renders the future of the Philippine state open to change. By continuously engaging with the state subjects serendipitously, the researcher may also serve as a venue for diverse actors to address their concerns of the Philippine state.
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Akinrinlola, Temidayo. "A Discursive Import of Suspects’ Affirmative Responses in Police-Suspect Interaction in Ibadan, Nigeria." Linguistik Online 106, no. 1 (February 8, 2021): 3–18. http://dx.doi.org/10.13092/lo.106.7504.
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Police-suspect interaction, henceforth PSI, has been examined from the linguistic and non-linguistic standpoints. Existing studies have interrogated the stylistic peculiarities of PSI without engaging the discursive import of suspects’ affirmative responses. Paucity of scholarly works on the discursive import of suspects’ affirmative responses has undermined the place of the suspect in PSI. It is against this background that this study interrogates the discursive import of suspects’ affirmative responses in PSI with a view to describing the contextual meanings of suspects’ affirmative responses during interrogation sessions. To engage how contextual dynamics ambiguate suspects’ affirmative responses to interrogation in PSI, the study adopts Grice’s (1975) cooperative principles as theoretical framework to interrogate the motivation behind suspects’ flouting of cooperative maxims in PSI. Recorded sessions of police interrogations on burglary and stealing, attempted rape, perversion of justice, kidnapping, conspiracy and felony and robbery at the State Criminal Investigation and Intelligence Department, Ibadan, constitute the data for the study. A discursive engagement of the recorded interrogation sessions reveals that suspects’ affirmative responses have multiple contextual meanings. This study contends that suspects’ affirmative responses do not express agreement in all contexts; suspects consciously flout conversational maxims to challenge investigating police officers’ (IPOs’) claims, seek continued attention, confirm their innocence, negate IPOs’ claims and initiate new discourse. The study submits that suspects’ deployment of the resourcefulness of their affirmative responses in contexts is geared towards seeking the path of exoneration. Suspects engage affirmative responses to enact discursive acts and power in PSI. The study recommends that further discursive enquiry should interrogate how resistance is created, managed and sustained by suspects in PSI.