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Journal articles on the topic 'Digital signage'

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1

Want, Roy, and Bill N. Schilit. "Interactive Digital Signage." Computer 45, no. 5 (May 2012): 21–24. http://dx.doi.org/10.1109/mc.2012.169.

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Shin, Donghee, and Hee-Kyung Kim. "Spatiality of Digital Signage." Journal of the Korea Contents Association 15, no. 8 (August 28, 2015): 77–84. http://dx.doi.org/10.5392/jkca.2015.15.08.077.

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3

Schmidt, Terry. "Digital Signage that Captivates." Information Display 29, no. 6 (November 2013): 4–47. http://dx.doi.org/10.1002/j.2637-496x.2013.tb00661.x.

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4

Zhang, Xun, Guangchi Ma, Li Jiang, Xiaohu Zhang, Ying Liu, Yuxue Wang, and Conghui Zhao. "Analysis of Spatial Characteristics of Digital Signage in Beijing with Multi-Source Data." ISPRS International Journal of Geo-Information 8, no. 5 (May 6, 2019): 207. http://dx.doi.org/10.3390/ijgi8050207.

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Digital signage is an important medium for urban outdoor advertising. Understanding the spatial distribution characteristics and factors that influence the site of digital signage are conducive to the efficient, standardized, and sustainable development of digital signage. The outdoor commercial digital signage within the Sixth Ring Road in Beijing is taken as the research object, and social network check-ins, housing prices, traffic network centrality and the mount of commercial facilities are considered factors that influence digital signage. The spatial distribution characteristics of digital signage are studied by using point pattern analysis methods. Moreover, we use three spatial clustering algorithms to study the hierarchical spatial characteristics of digital signage and test the effectiveness of the results. In addition, the factors that influence the distribution of digital signage are analyzed by Spearman correlation analysis. The results indicate that (1) the digital signage in Beijing generally presents a relatively concentrated distribution with centrality and forms an obvious gathering area and the agglomeration centers are mainly concentrated in the core parts of the central business district (CBD). (2) Digital signage is categorized into three groups, the traffic-oriented, the population-oriented, and the market-oriented. In addition, the spatial distribution of digital signage is consistent with the historical urban development of Beijing. (3) The social network check-ins with dynamic population characteristics had the highest correlation with the operation cost of digital signage. The spatial characteristics of digital signage evaluated in this study can effectively enhance the sustainable management of digital signage and provide a reference for research of the sustainable allocation of digital signage resources.
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Panuntun, Rizal, Adian Fatchur Rochim, and Kurniawan Teguh Martono. "Perancangan Papan Informasi Digital Berbasis Web pada Raspberry pi." Jurnal Teknologi dan Sistem Komputer 3, no. 2 (April 20, 2015): 192. http://dx.doi.org/10.14710/jtsiskom.3.2.2015.192-197.

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Digital signage is information boards migrate from conventional forms to digital form. Form of digital signage used in computer by connecting to monitor to display the information. Digital notice board (digital signage) puts a digital-based information services in one direction. Many digital signage applications appear with the development of information technology. Unfortunately, if used as a digital signage devices, the implementation of existing digital signage applications using a desktop computer is unefficient. Signage applications that developed to be implemented on a single board computers such as raspberry-pi is still rare. In that case, there are any idea to implement a mini computer raspberry-pi as digital signage devices. Mini computer raspberry-Pi was chosen because of its small size and power saving. so it can be efficient and flexible than a regular desktop computer. Forming of this thesis includes designing web server using PHP and MySQL and raspberry pi configuration. The results of this research is to implement digital signage in raspbeery pi that produce a web-based digital information boards that efficient and power saving.
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6

Burke, Raymond R. "Behavioral Effects of Digital Signage." Journal of Advertising Research 49, no. 2 (June 2009): 180–85. http://dx.doi.org/10.2501/s0021849909090254.

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7

NAKAMURA, Ichiya. "The trend of digital signage." Journal of Information Processing and Management 55, no. 12 (2013): 891–98. http://dx.doi.org/10.1241/johokanri.55.891.

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8

Rochimah, Siti, and Kusbandono Ari Bowo. "PERANGKAT LUNAK "DIGITAL SIGNAGE MANAGER"." JUTI: Jurnal Ilmiah Teknologi Informasi 5, no. 2 (July 1, 2006): 66. http://dx.doi.org/10.12962/j24068535.v5i2.a229.

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9

Wang, Yuxue, Su Li, Xun Zhang, Dong Jiang, Mengmeng Hao, and Rui Zhou. "Site Selection of Digital Signage in Beijing: A Combination of Machine Learning and an Empirical Approach." ISPRS International Journal of Geo-Information 9, no. 4 (April 4, 2020): 217. http://dx.doi.org/10.3390/ijgi9040217.

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With the extensive use of digital signage, precise site selection is an urgent issue for digital signage enterprises and management agencies. This research aims to provide an accurate digital signage site-selection model that integrates the spatial characteristics of geographical location and multisource factor data and combines empirical location models with machine learning methods to recommend locations for digital signage. The outdoor commercial digital signage within the Sixth Ring Road area in Beijing was selected as an example and was combined with population census, average house prices, social network check-in data, the centrality of traffic networks, and point of interest (POI) facilities data as research data. The data were divided into 100–1000 m grids for digital signage site-selection modelling. The empirical approach of the improved Huff model was used to calculate the spatial accessibility of digital signage, and machine learning approaches such as back propagation neural network (BP neural networks) were used to calculate the potential location of digital signage. The site of digital signage to be deployed was obtained by overlay analysis. The result shows that the proposed method has a higher true positive rate and a lower false positive rate than the other three site selection models, which indicates that this method has higher accuracy for site selection. The site results show that areas suitable for digital signage are mainly distributed in Sanlitun, Wangfujing, Financial Street, Beijing West Railway Station, and along the main road network within the Sixth Ring Road. The research provides a reference for integrating geographical features and content data into the site-selection algorithm. It can effectively improve the accuracy and scientific nature of digital signage layouts and the efficiency of digital signage to a certain extent.
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Bondarenko, V. A., O. V. Ivanchenko, and O. N. Mirgorodskaya. "Digital Signage as an Effective Tool Marketing in Retail." Voprosy sovremennoj nauki i praktiki. Universitet imeni V.I. Vernadskogo, no. 3(69) (2018): 042–51. http://dx.doi.org/10.17277/voprosy.2018.03.pp.042-051.

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Nugroho, Ernes Cahyo, Erni Widarti, Neira Anjar Pujisusilo, and Bayu Adi Catur. "Pengembangan Digital Signage sebagai Papan Informasi Digital Studi Kasus: STMIK AUB Surakarta." Go Infotech: Jurnal Ilmiah STMIK AUB 27, no. 1 (August 30, 2021): 33. http://dx.doi.org/10.36309/goi.v27i1.142.

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STMIK AUB Surakarta telah memanfaatkan media website sebagai sarana penyampaian informasi. Namun dalam lingkungan internal masih menggunakan cara konvensional dengan menempel lembar pengumuman pada papan informasi yang tersedia, masih banyak informasi atau pengumuman yang harus disampaikan dengan cepat, informatif dan up to date, seperti informasi proses belajar mengajar, agenda atau kegiatan di jurusan, maupun informasi lainnya yang berhubungan dengan layanan konvensional dan statis melalui papan pengumuman. Informasi yang diberikan menggunakan lembaran yang ditempelkan di papan informasi yang tersedia. Dengan cara ini tentu akan memboroskan kertas dan biaya, karena hanya digunakan sekali saja, setelah pengumuman itu kadaluarsa, lembaran informasi tersebut tidak berguna lagi dan dapat memberikan kesan kotor pada papan bekas tempelan selembaran kertas pengumuman tersebut. Tujuan dari penelitian ini adalah menyampaikan segala informasi tentang STMIK AUB Surakarta secara menarik, informatif, dinamis, dan real time. Peneliti memberikan solusi dengan menggunakan Digital Signage sebagai papan informasi digital yang dapat menyajikan informasi secara up to date, informatif, dinamis, dan menarik. Hasil dari penelitian ini adalah perangkat Digital Signage dengan menggunakan Android TV Box sebagai media pemutar konten yang berupa gambar, video, dan text, serta LCD TV sebagai tampilan layarnya. Untuk TV yang sudah Smart TV tidak memerlukan perangkat Android TV Box. Kesimpulan penelitian ini adalah Digital Signage dapat digunakan untuk menyampaikan informasi pada STMIK AUB Surakarta. Digital Signage dapat menyampaikan informasi secara up to date, informatif, dinamis, dan menarik. Digital Signage dapat menyampaikan informasi secara real time tanpa perlu menunggu dalam jangka waktu yang lama.
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Hendrix, Tommy, Mahardhika Berliandaldo, Eki Karsani Apriliyadi, and Firman Tri Ajie. "The Impact of Patent Portfolio on Competitive Landscape of Digital Signage Apparatus." Jurnal Manajemen Teknologi 20, no. 1 (2021): 79–97. http://dx.doi.org/10.12695/jmt.2021.20.1.5.

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Abstract. The digital signage market has been flourishing every year, and this situation opens up new commercialization opportunities for stakeholders related to the acceleration function. The modern world has allowed technological innovation to satisfy market demands, primarily based on portfolio of patent information. The digital signage apparatus became an economical solution for the costly technology in the digital era. The purpose of this paper was to find the impact of the competitive landscape on the digital signage apparatus towards e-commerce development based on a patent portfolio from the WIPO database. The research was performed based on the patent information using Innograph software and information related to digital signage apparatus resulting in a total of 146 registered patents and 40 patents matching the research subjects. The results revealed that the patent portfolio on the digital signage apparatus has high perceived usefulness, but only few industries used this as a reference in benchmarking their technological competitiveness. This paper is beneficial to the industry that seeks for the impact of the latest technological implementation amidst the competitive commercialization of the digital signage apparatus. Keywords: Competitive Landscape; Digital Signage Apparatus; Impact; Patent Portfolio.
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13

Kamaruddin, Novita. "ANALISIS LAYANAN AKADEMIK BERBASIS DIGITAL SIGNAGE." I N F O R M A T I K A 12, no. 2 (December 14, 2020): 50. http://dx.doi.org/10.36723/juri.v12i2.231.

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<p>Perkembangan teknologi saat ini sehingga perlu juga dalam layanan akademik pada perguruan tinggi yang berbasis teknologi. Tujuan penelitian ini untuk mengetahui bagaimana media layanan akademik berbasik teknologi. Metode penelitian menggunakan metode survey dengan pendekatan deskriptif kuantitatif. Analisis data dengan menggunakan SPSS. Responden pada penelitian ini sebanyak 64 responden dengan teknik pengambilan sampel volunteer sampling. Hasil Penelitian menunjukkan bahwa responden sangat antusias jika layanan akademik akan berubah menjadi layanan akademik berbasis teknologi infomasi. Hampir seluruh responden yaitu sebesar 98,4 persen yang menyukai informasi secara digital. Layanan akdemik berbasis digital merupakan inovasi melalui teknologi digital signage yang dapat menginformasikan layanan akademik secara realtime, dapat meningkatkan motivasi bagi mahasiswa terhadap kelulusan tepat waktu dan meningkatkan kualitas dengan berprestasi.</p>
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14

Sandkuhl, Kurt, Alexander Smirnov, and Nikolay Shilov. "Providing Targeted Digital Signage: Possible Solutions." SPIIRAS Proceedings 18, no. 4 (July 18, 2019): 831–57. http://dx.doi.org/10.15622/sp.2019.18.4.831-857.

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Presenting information to a wide audience through digital signage has now become a very popular way in both public areas (shopping centers, exhibitions) and areas accessible by limited groups of people (condominiums, office buildings). This method of information delivery can be used both for advertising and for non-commercial information. Although targeted information delivery to one person (for example, banner ads on web pages) is already very well developed, the design of digital signage systems that provide targeted information has not been paid enough attention. The paper proposes an approach to providing information through targeted digital signage. The research method used in this work is based on the design science research (DSR) approach. This is an approach to problem solving, motivated and initiated by a specific business problem and trying to solve this problem by creating and verifying information technology artifacts, such as prototypes, models, methods, or architectures. Based on this method, the problem was refined, in particular, from the point of view of the housing industry, which led to the development of a new solution to support business processes of stakeholder groups in the industry. Verification of the draft decision showed that additional technological solutions are needed, such as user identification support, search for common preferences for a group of users, ensuring confidentiality of interests and preferences of individual users. The paper also proposes technologies for user identification and finding common interests and preferences.
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15

Lee, Wookun, Nam-il Kim, Eunmin Yoon, Jae-Hwan Jin, and Myung-Joon Lee. "Xibo4u: Digital Signage for Personalized Advertisement." Journal of the Korea Institute of Information and Communication Engineering 19, no. 6 (June 30, 2015): 1359–67. http://dx.doi.org/10.6109/jkiice.2015.19.6.1359.

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16

Muramoto, Kenichi. "1. The Trend of Digital Signage." Journal of The Institute of Image Information and Television Engineers 65, no. 2 (2011): 115–20. http://dx.doi.org/10.3169/itej.65.115.

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17

Machida, Satoshi. "2. Digital Signage As Marketing Tool." Journal of The Institute of Image Information and Television Engineers 65, no. 2 (2011): 121–24. http://dx.doi.org/10.3169/itej.65.121.

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Machida, Satoshi. "3. System Integration for Digital Signage." Journal of The Institute of Image Information and Television Engineers 65, no. 2 (2011): 125–28. http://dx.doi.org/10.3169/itej.65.125.

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Muramoto, Kenichi. "6. Further Development of Digital Signage." Journal of The Institute of Image Information and Television Engineers 65, no. 2 (2011): 138–41. http://dx.doi.org/10.3169/itej.65.138.

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20

Kim, Jun-Ho, and Chae-Dong Na. "Android based Digital Signage Systems Development." Transactions of the Korean Institute of Electrical Engineers P 65, no. 4 (December 1, 2016): 321–25. http://dx.doi.org/10.5370/kieep.2016.65.4.321.

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TOMIZAWA, Tetsuo, and Masato SHIBUYA. "Development of the Mobile Digital Signage." Proceedings of JSME annual Conference on Robotics and Mechatronics (Robomec) 2018 (2018): 2P1—C17. http://dx.doi.org/10.1299/jsmermd.2018.2p1-c17.

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22

Feather, Gary. "Elemental Evolution of Digital-Signage Components." Information Display 32, no. 1 (January 2016): 6–10. http://dx.doi.org/10.1002/j.2637-496x.2016.tb00869.x.

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Feather, Gary. "Digital Signage at Display Week 2017." Information Display 33, no. 5 (September 2017): 28–31. http://dx.doi.org/10.1002/j.2637-496x.2017.tb01026.x.

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24

Muhajirin, Nfn, and Wiflfridus Daryono. "The use of Digital Signage as Media Campus Information (Penggunaan Digital Signage sebagai Media Informasi Kampus)." Journal Pekommas 3, no. 1 (September 12, 2018): 1. http://dx.doi.org/10.30818/jpkm.2018.2030101.

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25

Park, Youngki, Hyunsik Yang, Thanh Dinh, and Younghan Kim. "Design and implementation of a container-based virtual client architecture for interactive digital signage systems." International Journal of Distributed Sensor Networks 13, no. 7 (July 2017): 155014771771786. http://dx.doi.org/10.1177/1550147717717864.

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Interactive digital signage is an important Internet of things application and has been becoming a common type of human–machine interface for multiple users. By integrating with wireless sensor networks, a digital signage system can provide smart features and on-demand contents to users. However, the performance of current interactive digital signage systems depends heavily on the server. An increasingly high number of digital signage clients and sensor devices attached to the system generating a huge amount of traffic flowed to the server may create bottleneck, management and scalability issues at the server, especially in large-scale digital signage systems. In addition, the current system requires application installation and configuration at the client side, thus leading to a high cost and complexity of deployment as well as management. This article proposes and implements a container-based distributed virtual client architecture for interactive digital signage to solve the above issues. In the proposed architecture, a number of digital signage clients and Internet of things devices are virtualized and managed by a container-based middleware. Each container-based middleware is responsible to manage and process data for a cluster of digital signage clients and corresponding Internet of things devices to (1) reduce load to server and improve the service performance and (2) enable lightweight clients to reduce cost and complexity in deployment as well as management. Implementation and obtained analysis results show the advantages of the proposed architecture.
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Roux, Thérèse, Sfiso Mahlangu, and Thembeka Manetje. "Digital signage as an opportunity to enhance the mall environment: a moderated mediation model." International Journal of Retail & Distribution Management 48, no. 10 (June 27, 2020): 1099–119. http://dx.doi.org/10.1108/ijrdm-10-2018-0220.

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PurposeThere is ample evidence supporting the generalizability of the stimuli-organism-response framework in the retail field, with limited extensions to digital signage inside malls. This article postulates that favourable perceptions of the mall environment result in stronger approach behaviours than positive experienced emotions. This varying indirect effect is predicated to be moderated by shoppers' enjoyment of hedonic digital signage content.Design/methodology/approachThis study was conducted at two upmarket super-regional malls in South Africa with a wide variety of contemporary digital signage displaying hedonic content. Purposive quota sampling was used to intercept and survey 400 regular shoppers viewing dynamic hedonic digital signage content. Data was collected via an interviewer-administered structured questionnaire. Hayes macro conditional process analysis was used to determine the moderating role of hedonic content enjoyment and to estimate regression coefficients of the proposed model.FindingsIt was found that favourable perceptions of the mall environment is strongly associated with approach behaviours relative to the indirect effect of positive experienced emotions. When shoppers' enjoyment of hedonic content is factored in the model, low enjoyment of hedonic content shows an insignificant effect of digital signage on approach behaviours. However, for high enjoyment of hedonic content, this relationship is positive and significant.Research limitations/implicationsDigital signage was only studied as a design cue and the promising role as social cue or ambient factor were thus not take into account. It also applied a cross-sectional survey rather than an experiment and has modelled the effects of digital signage as a part of retail atmospherics rather than its presence or absence in malls. The results were generated based on a survey with shoppers from two upmarket super-regional malls in South Africa while viewing digital signage displaying hedonic content. Findings might differ for utilitarian content and other settings.Practical implicationsPractical recommendations on how shopping mall management could utilise digital signage to possibly increase approach behaviours are provided.Originality/valueThere is very limited research on the effects of digital signage on shoppers in the mall environment. This study is one of the first to consider enjoyment of digital signage content inside malls as moderating variable. Additionally, this study contributed to this growing field of shopper-oriented technologies in methodological and pragmatic manners.
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Saini, Shweta, Sanjeev Bansal, and Pranay Verma. "USE ME OR USE ME NOT? A COMMUNICATION TOOL - DIGITAL SIGNAGES FOR FASHION APPAREL STORES." JOURNAL OF CONTENT COMMUNITY AND COMMUNICATION 15, no. 8 (June 30, 2022): 33–52. http://dx.doi.org/10.31620/jccc.06.22/04.

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Digital signage is a network of exclusive screens installed in retail stores to display diverse content. Fashion retail stores recognize digital signage as a promising technology in the retail environment. This study investigates how aesthetic appeal and designed information are in the extended Unified Theory of Acceptance and Use of Technology (UTAUT 2) model. Brick-and-mortar retailers have embraced digital signages to converse better and change the way individuals get cues in fashion apparel stores. This research analyses what factors influence an individual's decision to use digital signages in fashion apparel retail stores. The partial least squares method evaluated the research model and validated the hypotheses of the data comprised of 418 self-administered individual responses. The results reveal that designed information is the key predictor of behavioural intentions stimulated by digital signages. The results confirm that aesthetic appeal, designed information, habit, and performance expectancy of behavioural intentions are significant predictors. In contrast, two constructs, effort expectancy and social influence, are non-significant for fashion apparel retail stores
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Fadli, Ari, Widhiatmoko Herry Purnomo, Gito Sugiyanto, and Muhammad Syaiful Aliim. "Utilization of Digital Information Boards as Media Information in Rural Areas." Mattawang: Jurnal Pengabdian Masyarakat 1, no. 1 (October 29, 2020): 1–7. http://dx.doi.org/10.35877/454ri.mattawang173.

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Information is one of the most important human needs. The term information is often understood as an aid in decision making process needed for the decision makers. Subdistrict offices, village offices, or other government offices are required to be able to provide various information needed by the community. The presence of signage as a medium for delivering information at the subdistrict offices, village offices or other government offices is still considered an important medium in fulfilling information according to the community needs. Digital Signage is one of the electronic media which is currently often used in fulfilling the required information. Digital signage is a one-way digital information service. This community service activity was carried out with the aim of building a digital signage by using an Android TV device. The use of this Android TV-based digital signage can assist village officials in compiling digital-based information, where its use is also considered as easy as using an Android-based mobile device. Abstrak Informasi merupakan kebutuhan yang sangat penting, dasar dalam pengambilan keputusan salah satunya adalah bersumber dari informasi tersebut. Kantor Kelurahan, kantor desa ataupun kantor pemerintahan lain syarat akan informasi yang dibutuhkan oleh masyarakat umum. Kehadiran papan pengumuman sebagai media penyampai informasi di Kantor Kelurahan, kantor desa ataupun kantor pemerintahan lain hingga saat ini tetap menjadi hal penting yang dapat digunakan untuk memenuhi kebutuhan masyarakat akan informasi. Papan Informasi digital (Digital Signage) merupakan salah satu media elektronik yang saat ini sering digunakan untuk memberikan informasi yang dibutuhkan. Papan pengumuman digital (digital signage) adalah Sebuah layanan informasi berbasis digital satu arah. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah membangun papan informasi digital dengan menggunakan menggunakan perangkat android tv. Hadirnya Papan informasi digital berbasis Android TV ini memberikan kemudahan bagi perangkat desa dalam membuat informasi berbasis digital dikarenakan kemudahan penggunaannya yang sama dengan perangkat handphone berbasis android.
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Yoshimura, Hiroki, Maiya Hori, Tadaaki Shimizu, and Yoshio Iwai. "Appearance-Based Gaze Estimation for Digital Signage Considering Head Pose." International Journal of Machine Learning and Computing 5, no. 6 (December 2015): 507–11. http://dx.doi.org/10.18178/ijmlc.2015.5.6.561.

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Musyaffa, Ibrahim Syafiq, and Amalia Rahmah. "Analisis dan Pengembangan Sistem Pengelolaan Digital Signage berbasis Media TV pada Aplikasi Perguruan Tinggi." Jurnal Informatika Terpadu 7, no. 2 (September 16, 2021): 75–79. http://dx.doi.org/10.54914/jit.v7i2.367.

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Digital signage merupakan salah satu media elektronik yang berfungsi untuk menampilkan informasi. STT Terpadu Nurul Fikri sendiri saat ini sudah menggunakan televisi kampus sebagai papan informasi digital (digital signage) untuk menampilkan berbagai informasi seperti video pengumuman, kegiatan mahasiswa, dan video profil kampus. Namun, pengelolaan konten digital signage belum maksimal dikarenakan penggunaan cara manual menggunakan flashdisk yang terhubung langsung ke televisi. Hal tersebut menyebabkan konten yang dapat ditampilkan terbatas pada format video saja. Dalam penelitian ini penulis membangun sebuah sistem informasi pengelola digital signage yang diberi nama Nufi TV. Sistem ini berbasiskan web yang dibangun menggunakan framework PHP CodeIgniter. Penulis melakukan pengembangan sistem digital signage Nufi TV dengan melalui beberapa rangkaian tahapan. Dimulai dari pengumpulan data, melakukan analisis, membuat rancangan tampilan sistem, implementasi, pengujian dengan metode black-box dan UAT dan mengevaluasi hasil yan dicapai. Beberapa fitur yang berhasil penulis bangun dalam sistem ini yaitu pengelola video, pengelola jadwal perkuliahan dan penampil running text. Namun, terdapat fitur yang belum berhasil dibuat yaitu fitur pengajuan konten dan penampil gambar.
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Wang, Yan Yu, Ke Tai He, and Ai Lan Feng. "Integrated Solution of Digital Signage Application in Hospitals." Advanced Materials Research 816-817 (September 2013): 588–93. http://dx.doi.org/10.4028/www.scientific.net/amr.816-817.588.

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The increasing patients' requirements for high quality service are contradicted to the limited human resources in many famous hospitals of China. How to provide satisfactory services for patients is deeply concerned by more and more hospitals. This paper presents an integrated solution of digital signage application in the outpatient building of hospitals to improve patients' treatment efficiency. A survey was conducted on five Third-level grade-A hospitals in Beijing. Two forms were included in this survey: distribution of questionnaires to patients and site investigation. Then problems of digital signage application and treatment procedure were concluded through analysis of the results of the survey. Information requirements in four locations were analyzed and each of these four places was provided a solution to meet patients' needs. In order to share information provided by digital signage, Radio Frequency Identification technology was applied in this paper to facilitate patients' treatment. This new integrated solution of digital signage application in the outpatient building in hospitals emphasizes on patients needs, which make digital signage products can be fully utilized.
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Yoo, Seung-Chul, and Ilgi Shin. "Digital Signage Media Creative : A Study for the Media Typology and Advertising Creative Strategy for Digital Signage." Korean Journal of Advertising 29, no. 6 (August 31, 2018): 81–108. http://dx.doi.org/10.14377/kja.2018.8.31.81.

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Ningrum, Karina Pramita. "DIGITAL SIGNAGE : MAKNA, STRATEGI PEMBUATAN PESAN, DAN IMPLEMENTASI OLEH DENTSU AGENCY." Media Bahasa, Sastra, dan Budaya Wahana 28, no. 1 (May 1, 2022): 624–32. http://dx.doi.org/10.33751/wahana.v28i1.5223.

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AbstractThis article discusses the digital signage: meaning, message creating strategy and implementation by Dentsu Agency. The success of an advertising message in capturing the audience's attention and create awareness of one set of capabilities includes an advertising content in the audio and visual elements of the use of the media, this study aims to determine the stage of making understand the message of the use of digital signage medium that has limitations on audio elements that able to highlight the visual elements that still give th eaudience an understanding in accordance with the audio function. This study used a qualitative research method with descriptive explorative design, to explain the results of the interview and observation data analysis techniques used thematic analysis. The results showed limitations in representing by the agency of visual elements on the digital signage medium in capturing the attention of the audience, persuasive, and increase awareness of the audience for a productor service through the medium. Production strategies under taken message includes three stages which includes the step of: 1) Pre-production, 2) production, and 3) Post- Production. Implementation of the medium is seen in the field of advertising (commercial) and some other fields related to the use of digital signage. Keywords:Digital Signage,Implementation of Digital Signage,Message Creating Strategy. AbstrakPenelitian ini membahas tentang digital signage: makna, strategi pembuatan pesan dan implementasi oleh Dentsu Agency. Keberhasilan sebuah pesan iklan dalam menangkap atensi dan menciptakan awareness audiens salah satunya ditentukan dari kemampuan sebuah konten iklan dalam menonjolkan unsur audio dan visual dari penggunaan media, penelitian ini bertujuan untuk mengetahui memahami tahapan pembuatan pesan dari penggunaan medium digital signage yang memiliki keterbatasan pada unsur audio agar mampu menonjolkan unsur visual yang tetap memberikan pemahaman pada audiens sesuai dengan fungsi audio. Penelitian ini menggunakan metode penelitian kualitatif dengan desain deskriptif ekploratif, untuk menjelaskan hasil wawancara dan observasi digunakan teknik analisis data dengan analisa tematik. Hasil penelitian menunjukkan keterbatasan agency dalam menunjukan unsur visual pada medium digital signage dalam menangkap atensi dari audiens, persuasif, dan meningkatkan awareness audiens terhadap sebuah produk atau jasa melalui medium tersebut. Strategi produksi pesan yang dilakukan meliputi tiga tahapan yang meliputi tahap : 1) Pra produksi, 2) Produksi, dan 3) Pasca Produksi. Implementasi penggunaan medium ini dilihat dalam bidang periklanan (komersial) dan beberapa bidang lainnya yang berkaitan dengan penggunaan digital signage. Kata kunci : Digital Signage,Implementasi,Strategi Pembuatan Pesan.
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Kang,Hyun-Ok. "Movement and Interaction Design for Digital Signage." Journal of Digital Design 13, no. 2 (April 2013): 345–54. http://dx.doi.org/10.17280/jdd.2013.13.2.034.

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H M, Bhavana, Rancy M P, Susan Koshy, Swetha R. Prasad, and Pooja M R. "An Interactive Approach to Smart Digital Signage." International Journal of Advanced Research in Computer Science and Software Engineering 7, no. 4 (April 30, 2017): 356–58. http://dx.doi.org/10.23956/ijarcsse/v7i4/0243.

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Barrand, Keith. "Digital signage for the practice waiting room." In Practice 33, no. 8 (August 31, 2011): 418–21. http://dx.doi.org/10.1136/inp.d5095.

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Shaw, Don. "Display Technologies Evolve for Indoor Digital Signage." Information Display 26, no. 4 (April 2010): 14–16. http://dx.doi.org/10.1002/j.2637-496x.2010.tb00247.x.

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Feather, Gary. "Digital Signage and the Emissive Materials Evolution." Information Display 34, no. 5 (September 2018): 22–31. http://dx.doi.org/10.1002/j.2637-496x.2018.tb01118.x.

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Dong, Da Wei. "Research and Design on Workshop Job Management System Based on Web Electronic Digital Signage." Advanced Materials Research 816-817 (September 2013): 1181–84. http://dx.doi.org/10.4028/www.scientific.net/amr.816-817.1181.

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The workshop job management system for improving manufacturing productivity and workshop information management plays an important role, while the electronic digital signage is seen as the core of shop floor control system. In this paper, the traditional electronic signage is proposed based on a new electronic digital signage network design, and its integration into the shop floor management systems. This paper developed job shop management system based on web electronic digital signage, the effective integration of existing hardware and software resources of the workshop, rational allocation of production resources of the workshop, the workshop production operations management to achieve digital control, reducing the workshop production costs, improve business efficiency. This paper presents the design of specific methods, and the establishment of a specific management model.
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Kong, Soo-Kyung. "Expression of image contents based on property of digital signage - Focuses on the Digital Signage in Public Transport." Journal of Digital Contents Society 16, no. 5 (October 31, 2015): 783–93. http://dx.doi.org/10.9728/dcs.2015.16.5.783.

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Kusnan, Adius, Wa Ode Salma, Asriati Asriati, Amiruddin Eso, Astri Yustina Kambu, and Muhammad Zulfikarrahim. "Training For The Prevention of Narcotics Abuse Among Students of Halu Oleo University." Mattawang: Jurnal Pengabdian Masyarakat 3, no. 2 (June 12, 2022): 132–38. http://dx.doi.org/10.35877/454ri.mattawang806.

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Information is a very important need, the basis for making decisions, one of which is sourced from that information. Kelurahan offices, village offices or other government offices are the requirements for the information needed by the general public. The presence of bulletin boards as a medium for conveying information at the Kelurahan office, village office or other government office is still an important thing that can be used to meet the public's need for information. Digital Information Board (Digital Signage) is one of the electronic media which is currently often used to provide needed information. Digital signage (digital signage) is a one-way digital information service. The purpose of this community service activity is to build a digital information board using an Android TV device. The presence of this Android TV-based digital information board makes it easy for village officials to make digital-based information due to its ease of use which is the same as Android-based mobile devices. Abstrak Informasi merupakan kebutuhan yang sangat penting, dasar dalam pengambilan keputusan salah satunya adalah bersumber dari informasi tersebut. Kantor Kelurahan, kantor desa ataupun kantor pemerintahan lain syarat akan informasi yang dibutuhkan oleh masyarakat umum. Kehadiran papan pengumuman sebagai media penyampai informasi di Kantor Kelurahan, kantor desa ataupun kantor pemerintahan lain hingga saat ini tetap menjadi hal penting yang dapat digunakan untuk memenuhi kebutuhan masyarakat akan informasi. Papan Informasi digital (Digital Signage) merupakan salah satu media elektronik yang saat ini sering digunakan untuk memberikan informasi yang dibutuhkan. Papan pengumuman digital (digital signage) adalah Sebuah layanan informasi berbasis digital satu arah. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah membangun papan informasi digital dengan menggunakan menggunakan perangkat android tv. Hadirnya Papan informasi digital berbasis Android TV ini memberikan kemudahan bagi perangkat desa dalam membuat informasi berbasis digital dikarenakan kemudahan penggunaannya yang sama dengan perangkat handphone berbasis android.
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Fathoni, Ahmad Faisal Choiril Anam. "Discovering Digital Signage System Opportunities as Crowd Attractor in Public Spaces: A Study in Charge Gratis Service." Humaniora 7, no. 3 (July 31, 2016): 341. http://dx.doi.org/10.21512/humaniora.v7i3.3588.

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Article presented a research about the "Charge Gratis" service that included digital signage, along with free charging device as the crowd attractors in the public space. The main focus of this research was about media display embedded in the uniform of a sales promotion person who displays ads from the advertiser using the qualitative method, through the interview with some expert sources many fields. Article described several possibilities that can be worked in the use of digital signage so that it can be used as a reference in maximizing digital signage in public spaces. It finds that Digital signage is not just functioned as like any other media, but also the awaken interaction and also enhance shopping experiences. The expert sources divide this media display functions into three categories, which is a media information, media entertainment, and media education.
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Suranata, I. Wayan Aditya, and I. Nyoman Kusuma Wardana. "Digital Signage sebagai Media Penyampaian Informasi Kegiatan Akademik Berbasis Mikrokomputer." Creative Information Technology Journal 1, no. 4 (April 2, 2015): 306. http://dx.doi.org/10.24076/citec.2014v1i4.30.

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Penelitian ini menerapkan salah satu jenis mikrokomputer, yaitu Raspberry Pi Tipe B yang digunakan sebagai perangkat pemroses inti sebuah sistem pengelola konten berbasis web pada digital signage untuk kepentingan akademik. Sistem pengelola konten yang dibangun pada penelitian ini menggunakan framewok berbasis Drupal 7 dan sistem operasi Raspbian Wheezy. Berdasarkan penelitian sebelumnya, penggunaan digital signage sebagai media untuk menyebarkan informasi memiliki beberapa keunggulan dibandingkan dengan media konvensional, seperti media cetak. Digital signage mampu menampilkan informasi yang lebih atrakif dan dapat menarik pengunjung lebih banyak. Kelebihan yang dimiliki oleh sebuah mikrokomputer, seperti harga yang relatif terjangkau, ukurannya yang kecil (seukuran kartu ATM), dan konsumsi daya yang rendah (3,5 Watt) bisa dipadukan dengan penggunaan digital signage dalam hal pemilihan perangkat pemroses inti. Dari hasil pengamatan yang dilakukan peneliti selama eksperimen, mikrokomputer mampu menjalankan antarmuka berbasis web dinamis yang menampilkan konten multimedia seperti gambar dan efek transisi yang atraktif dengan baik untuk keperluan penyampaian informasi akademik di Laboratorium Robotics and Embedded Systems STMIK STIKOM Bali.This study implements a kind of microcomputers which is called Raspberry Pi type B as a core processing device of digital signage for academic purposes. The content management systems constructed in this study used Drupal framewok and Raspbian Wheezy as operating systems. Compared to the conventional method (printed brochures, etc.), the use of microcomputers for displaying information offer some advantages. According to the previous work, it is concluded that digital signage can be more attractively invite the audiences. A relatively affordable price, small size (at the size of an ATM card), and low power consumption (approximately 3.5 Watts), make the microcomputer as an ideal choice for digital signage. According to the obtained results, the microcomputer is capable to run a dynamic web-based interface that displays a multimedia content such as images and transition effects etc. for academic information systems implemented at the Laboratory of Robotics and Embedded Systems STMIK STIKOM Bali.
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Звездная, М. "Секреты логистики в Digital signage: на страже продаж." Логистика: проблемы и решения, no. 4 (47) (2013): 62–64.

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Berger, Thomas. "Digital Signage — die nächste Out-of-Home-Generation." Wirtschaftsinformatik und Management 2, no. 1 (February 2010): 16–19. http://dx.doi.org/10.1007/bf03248225.

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Gan, Chen-Cong, and Yih-Jiun Lee. "enRoute: An Indoor Navigation Application Using Digital Signage." Sensors and Materials 34, no. 2 (February 14, 2022): 523. http://dx.doi.org/10.18494/sam3498.

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Barclay, Donald A., Thomas Bustos, and Teal Smith. "Signs of success: Digital signage in the library." College & Research Libraries News 71, no. 6 (June 1, 2010): 299–333. http://dx.doi.org/10.5860/crln.71.6.8387.

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Hough, Michelle, Young Han Bae, and Jong Woo Jun. "Investigating consumer behavioural intention to utilise digital signage." International Journal of Internet Marketing and Advertising 10, no. 4 (2016): 255. http://dx.doi.org/10.1504/ijima.2016.081356.

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Bae, Young Han, Michelle Hough, and Jong Woo Jun. "Investigating consumer behavioural intention to utilise digital signage." International Journal of Internet Marketing and Advertising 10, no. 4 (2016): 255. http://dx.doi.org/10.1504/ijima.2016.10002257.

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Eguchi, Yasuji. "The Old and New Visual Media "Digital Signage"." Journal of The Institute of Image Information and Television Engineers 62, no. 11 (2008): 1730–33. http://dx.doi.org/10.3169/itej.62.1730.

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