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Journal articles on the topic 'Digital signage'

Author: Grafiati
Published: 4 June 2021
Last updated: 16 June 2025

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1

Want, Roy, and Bill N. Schilit. "Interactive Digital Signage." Computer 45, no. 5 (2012): 21–24. http://dx.doi.org/10.1109/mc.2012.169.

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Muramoto, Kenichi. "Digital Signage Standardization." NTT Technical Review 10, no. 10 (2012): 45–50. http://dx.doi.org/10.53829/ntr201210gls.

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Dr. Panguluri Vinodh Babu, Pandrangi Niraj Pavan Kumar, Tallari Srikanth, Sanchana Pavan Kumar, and Ponnamanda Phaneendra Varma. "Digital Signage Board." international journal of engineering technology and management sciences 9, no. 2 (2025): 200–206. https://doi.org/10.46647/ijetms.2025.v09i02.027.

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This paper outlines the development of a GSM-based wireless noticeboard that incorporates Firebase as the cloud storage and retrieval system. A message can be changed in real-time using Short Message Service (SMS) and an Android app built in MIT App Inventor. The proposed system offers a much- improved method of a traditional noticeboard because it allows for remote access and timed notifications. The system uses an Arduino Uno, SIM800L GSM module, and an Amazon Fire Tablet as an interface. Complete and timely delivery of messages with real-time updates demonstrates the implementation and testing, making this a perfect solution for digital noticeboards. The notifications can be accessed by any device with the suggested android app. The results prove that the proposed system is a scalable and most cost-effective way for digital notice boards in educational institutions and public places. The future versions of the system can include support for multimedia (jpg, mp3, mp4, ppt etc.) and basic AI features.
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Shin, Donghee, and Hee-Kyung Kim. "Spatiality of Digital Signage." Journal of the Korea Contents Association 15, no. 8 (2015): 77–84. http://dx.doi.org/10.5392/jkca.2015.15.08.077.

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Schmidt, Terry. "Digital Signage that Captivates." Information Display 29, no. 6 (2013): 4–47. http://dx.doi.org/10.1002/j.2637-496x.2013.tb00661.x.

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Zhang, Xun, Guangchi Ma, Li Jiang, et al. "Analysis of Spatial Characteristics of Digital Signage in Beijing with Multi-Source Data." ISPRS International Journal of Geo-Information 8, no. 5 (2019): 207. http://dx.doi.org/10.3390/ijgi8050207.

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Digital signage is an important medium for urban outdoor advertising. Understanding the spatial distribution characteristics and factors that influence the site of digital signage are conducive to the efficient, standardized, and sustainable development of digital signage. The outdoor commercial digital signage within the Sixth Ring Road in Beijing is taken as the research object, and social network check-ins, housing prices, traffic network centrality and the mount of commercial facilities are considered factors that influence digital signage. The spatial distribution characteristics of digital signage are studied by using point pattern analysis methods. Moreover, we use three spatial clustering algorithms to study the hierarchical spatial characteristics of digital signage and test the effectiveness of the results. In addition, the factors that influence the distribution of digital signage are analyzed by Spearman correlation analysis. The results indicate that (1) the digital signage in Beijing generally presents a relatively concentrated distribution with centrality and forms an obvious gathering area and the agglomeration centers are mainly concentrated in the core parts of the central business district (CBD). (2) Digital signage is categorized into three groups, the traffic-oriented, the population-oriented, and the market-oriented. In addition, the spatial distribution of digital signage is consistent with the historical urban development of Beijing. (3) The social network check-ins with dynamic population characteristics had the highest correlation with the operation cost of digital signage. The spatial characteristics of digital signage evaluated in this study can effectively enhance the sustainable management of digital signage and provide a reference for research of the sustainable allocation of digital signage resources.
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Panuntun, Rizal, Adian Fatchur Rochim, and Kurniawan Teguh Martono. "Perancangan Papan Informasi Digital Berbasis Web pada Raspberry pi." Jurnal Teknologi dan Sistem Komputer 3, no. 2 (2015): 192. http://dx.doi.org/10.14710/jtsiskom.3.2.2015.192-197.

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Digital signage is information boards migrate from conventional forms to digital form. Form of digital signage used in computer by connecting to monitor to display the information. Digital notice board (digital signage) puts a digital-based information services in one direction. Many digital signage applications appear with the development of information technology. Unfortunately, if used as a digital signage devices, the implementation of existing digital signage applications using a desktop computer is unefficient. Signage applications that developed to be implemented on a single board computers such as raspberry-pi is still rare. In that case, there are any idea to implement a mini computer raspberry-pi as digital signage devices. Mini computer raspberry-Pi was chosen because of its small size and power saving. so it can be efficient and flexible than a regular desktop computer. Forming of this thesis includes designing web server using PHP and MySQL and raspberry pi configuration. The results of this research is to implement digital signage in raspbeery pi that produce a web-based digital information boards that efficient and power saving.
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Burke, Raymond R. "Behavioral Effects of Digital Signage." Journal of Advertising Research 49, no. 2 (2009): 180–85. http://dx.doi.org/10.2501/s0021849909090254.

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9

NAKAMURA, Ichiya. "The trend of digital signage." Journal of Information Processing and Management 55, no. 12 (2013): 891–98. http://dx.doi.org/10.1241/johokanri.55.891.

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10

Rochimah, Siti, and Kusbandono Ari Bowo. "PERANGKAT LUNAK "DIGITAL SIGNAGE MANAGER"." JUTI: Jurnal Ilmiah Teknologi Informasi 5, no. 2 (2006): 66. http://dx.doi.org/10.12962/j24068535.v5i2.a229.

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11

Wang, Yuxue, Su Li, Xun Zhang, Dong Jiang, Mengmeng Hao, and Rui Zhou. "Site Selection of Digital Signage in Beijing: A Combination of Machine Learning and an Empirical Approach." ISPRS International Journal of Geo-Information 9, no. 4 (2020): 217. http://dx.doi.org/10.3390/ijgi9040217.

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With the extensive use of digital signage, precise site selection is an urgent issue for digital signage enterprises and management agencies. This research aims to provide an accurate digital signage site-selection model that integrates the spatial characteristics of geographical location and multisource factor data and combines empirical location models with machine learning methods to recommend locations for digital signage. The outdoor commercial digital signage within the Sixth Ring Road area in Beijing was selected as an example and was combined with population census, average house prices, social network check-in data, the centrality of traffic networks, and point of interest (POI) facilities data as research data. The data were divided into 100–1000 m grids for digital signage site-selection modelling. The empirical approach of the improved Huff model was used to calculate the spatial accessibility of digital signage, and machine learning approaches such as back propagation neural network (BP neural networks) were used to calculate the potential location of digital signage. The site of digital signage to be deployed was obtained by overlay analysis. The result shows that the proposed method has a higher true positive rate and a lower false positive rate than the other three site selection models, which indicates that this method has higher accuracy for site selection. The site results show that areas suitable for digital signage are mainly distributed in Sanlitun, Wangfujing, Financial Street, Beijing West Railway Station, and along the main road network within the Sixth Ring Road. The research provides a reference for integrating geographical features and content data into the site-selection algorithm. It can effectively improve the accuracy and scientific nature of digital signage layouts and the efficiency of digital signage to a certain extent.
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Hendrix, Tommy, Mahardhika Berliandaldo, Eki Karsani Apriliyadi, and Firman Tri Ajie. "The Impact of Patent Portfolio on Competitive Landscape of Digital Signage Apparatus." Jurnal Manajemen Teknologi 20, no. 1 (2021): 79–97. http://dx.doi.org/10.12695/jmt.2021.20.1.5.

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Abstract. The digital signage market has been flourishing every year, and this situation opens up new commercialization opportunities for stakeholders related to the acceleration function. The modern world has allowed technological innovation to satisfy market demands, primarily based on portfolio of patent information. The digital signage apparatus became an economical solution for the costly technology in the digital era. The purpose of this paper was to find the impact of the competitive landscape on the digital signage apparatus towards e-commerce development based on a patent portfolio from the WIPO database. The research was performed based on the patent information using Innograph software and information related to digital signage apparatus resulting in a total of 146 registered patents and 40 patents matching the research subjects. The results revealed that the patent portfolio on the digital signage apparatus has high perceived usefulness, but only few industries used this as a reference in benchmarking their technological competitiveness. This paper is beneficial to the industry that seeks for the impact of the latest technological implementation amidst the competitive commercialization of the digital signage apparatus. Keywords: Competitive Landscape; Digital Signage Apparatus; Impact; Patent Portfolio.
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13

Ar., Farah Wahaj. "DIGITAL SIGNAGES - Information Digitised." Research & Reviews: Journal of Architectural Designing 4, no. 2 (2022): 1–5. https://doi.org/10.5281/zenodo.7193596.

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Digital signage is a form of electronic signage. Using technologies including LCD, LED, projection, and e-paper, digital displays can show text, internet sites, weather data, restau-rant menus, and digital photos. They are used for wayfinding, exhibitions, marketing, and outdoor advertising in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and business buildings, among other locations. For the display of text, animated, or video messages for advertising, information, entertainment, and shopping to targeted audiences, they are utilised as a network of electronic displays that are centrally controlled and individually programmable.
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14

Nugroho, Ernes Cahyo, Erni Widarti, Neira Anjar Pujisusilo, and Bayu Adi Catur. "Pengembangan Digital Signage sebagai Papan Informasi Digital Studi Kasus: STMIK AUB Surakarta." Go Infotech: Jurnal Ilmiah STMIK AUB 27, no. 1 (2021): 33. http://dx.doi.org/10.36309/goi.v27i1.142.

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STMIK AUB Surakarta telah memanfaatkan media website sebagai sarana penyampaian informasi. Namun dalam lingkungan internal masih menggunakan cara konvensional dengan menempel lembar pengumuman pada papan informasi yang tersedia, masih banyak informasi atau pengumuman yang harus disampaikan dengan cepat, informatif dan up to date, seperti informasi proses belajar mengajar, agenda atau kegiatan di jurusan, maupun informasi lainnya yang berhubungan dengan layanan konvensional dan statis melalui papan pengumuman. Informasi yang diberikan menggunakan lembaran yang ditempelkan di papan informasi yang tersedia. Dengan cara ini tentu akan memboroskan kertas dan biaya, karena hanya digunakan sekali saja, setelah pengumuman itu kadaluarsa, lembaran informasi tersebut tidak berguna lagi dan dapat memberikan kesan kotor pada papan bekas tempelan selembaran kertas pengumuman tersebut. Tujuan dari penelitian ini adalah menyampaikan segala informasi tentang STMIK AUB Surakarta secara menarik, informatif, dinamis, dan real time. Peneliti memberikan solusi dengan menggunakan Digital Signage sebagai papan informasi digital yang dapat menyajikan informasi secara up to date, informatif, dinamis, dan menarik. Hasil dari penelitian ini adalah perangkat Digital Signage dengan menggunakan Android TV Box sebagai media pemutar konten yang berupa gambar, video, dan text, serta LCD TV sebagai tampilan layarnya. Untuk TV yang sudah Smart TV tidak memerlukan perangkat Android TV Box. Kesimpulan penelitian ini adalah Digital Signage dapat digunakan untuk menyampaikan informasi pada STMIK AUB Surakarta. Digital Signage dapat menyampaikan informasi secara up to date, informatif, dinamis, dan menarik. Digital Signage dapat menyampaikan informasi secara real time tanpa perlu menunggu dalam jangka waktu yang lama.
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15

Asif, Rabia, Asvir Naveed, Mobina Farasat, and Majid Imdad Khan. "Impact of Digital Signage and Social Media Advertising on Consumer Buying Behavior: Mediating Role of Emotional Processes." Journal of Asian Development Studies 13, no. 1 (2024): 1147–60. http://dx.doi.org/10.62345/jads.2024.13.1.94.

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Advertisement plays a major role in company products to attain a competitive edge. Now, companies are commercializing products using social media and digital signage. Over the past decade, social media and digital signage have become promising and greatly influence consumers’ buying behavior. Consumers use social media to communicate with their peers and brands. This study is intended to investigate the role of digital signage and social media advertising on consumer buying behavior with the mediating role of emotional processes. Data was collected using a structured questionnaire and tested using SPSS and AMOS. The study showed a positive and significant relationship between digital signage, social media advertising, and consumer buying behavior. Emotions positively mediate digital signage, social media advertising, and consumer buying behavior relationships
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16

Park, Youngki, Hyunsik Yang, Thanh Dinh, and Younghan Kim. "Design and implementation of a container-based virtual client architecture for interactive digital signage systems." International Journal of Distributed Sensor Networks 13, no. 7 (2017): 155014771771786. http://dx.doi.org/10.1177/1550147717717864.

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Interactive digital signage is an important Internet of things application and has been becoming a common type of human–machine interface for multiple users. By integrating with wireless sensor networks, a digital signage system can provide smart features and on-demand contents to users. However, the performance of current interactive digital signage systems depends heavily on the server. An increasingly high number of digital signage clients and sensor devices attached to the system generating a huge amount of traffic flowed to the server may create bottleneck, management and scalability issues at the server, especially in large-scale digital signage systems. In addition, the current system requires application installation and configuration at the client side, thus leading to a high cost and complexity of deployment as well as management. This article proposes and implements a container-based distributed virtual client architecture for interactive digital signage to solve the above issues. In the proposed architecture, a number of digital signage clients and Internet of things devices are virtualized and managed by a container-based middleware. Each container-based middleware is responsible to manage and process data for a cluster of digital signage clients and corresponding Internet of things devices to (1) reduce load to server and improve the service performance and (2) enable lightweight clients to reduce cost and complexity in deployment as well as management. Implementation and obtained analysis results show the advantages of the proposed architecture.
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17

Kamaruddin, Novita. "ANALISIS LAYANAN AKADEMIK BERBASIS DIGITAL SIGNAGE." I N F O R M A T I K A 12, no. 2 (2020): 50. http://dx.doi.org/10.36723/juri.v12i2.231.

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<p>Perkembangan teknologi saat ini sehingga perlu juga dalam layanan akademik pada perguruan tinggi yang berbasis teknologi. Tujuan penelitian ini untuk mengetahui bagaimana media layanan akademik berbasik teknologi. Metode penelitian menggunakan metode survey dengan pendekatan deskriptif kuantitatif. Analisis data dengan menggunakan SPSS. Responden pada penelitian ini sebanyak 64 responden dengan teknik pengambilan sampel volunteer sampling. Hasil Penelitian menunjukkan bahwa responden sangat antusias jika layanan akademik akan berubah menjadi layanan akademik berbasis teknologi infomasi. Hampir seluruh responden yaitu sebesar 98,4 persen yang menyukai informasi secara digital. Layanan akdemik berbasis digital merupakan inovasi melalui teknologi digital signage yang dapat menginformasikan layanan akademik secara realtime, dapat meningkatkan motivasi bagi mahasiswa terhadap kelulusan tepat waktu dan meningkatkan kualitas dengan berprestasi.</p>
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18

Sandkuhl, Kurt, Alexander Smirnov, and Nikolay Shilov. "Providing Targeted Digital Signage: Possible Solutions." SPIIRAS Proceedings 18, no. 4 (2019): 831–57. http://dx.doi.org/10.15622/sp.2019.18.4.831-857.

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Presenting information to a wide audience through digital signage has now become a very popular way in both public areas (shopping centers, exhibitions) and areas accessible by limited groups of people (condominiums, office buildings). This method of information delivery can be used both for advertising and for non-commercial information. Although targeted information delivery to one person (for example, banner ads on web pages) is already very well developed, the design of digital signage systems that provide targeted information has not been paid enough attention. The paper proposes an approach to providing information through targeted digital signage. The research method used in this work is based on the design science research (DSR) approach. This is an approach to problem solving, motivated and initiated by a specific business problem and trying to solve this problem by creating and verifying information technology artifacts, such as prototypes, models, methods, or architectures. Based on this method, the problem was refined, in particular, from the point of view of the housing industry, which led to the development of a new solution to support business processes of stakeholder groups in the industry. Verification of the draft decision showed that additional technological solutions are needed, such as user identification support, search for common preferences for a group of users, ensuring confidentiality of interests and preferences of individual users. The paper also proposes technologies for user identification and finding common interests and preferences.
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Lee, Wookun, Nam-il Kim, Eunmin Yoon, Jae-Hwan Jin, and Myung-Joon Lee. "Xibo4u: Digital Signage for Personalized Advertisement." Journal of the Korea Institute of Information and Communication Engineering 19, no. 6 (2015): 1359–67. http://dx.doi.org/10.6109/jkiice.2015.19.6.1359.

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Muramoto, Kenichi. "1. The Trend of Digital Signage." Journal of The Institute of Image Information and Television Engineers 65, no. 2 (2011): 115–20. http://dx.doi.org/10.3169/itej.65.115.

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Machida, Satoshi. "2. Digital Signage As Marketing Tool." Journal of The Institute of Image Information and Television Engineers 65, no. 2 (2011): 121–24. http://dx.doi.org/10.3169/itej.65.121.

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Machida, Satoshi. "3. System Integration for Digital Signage." Journal of The Institute of Image Information and Television Engineers 65, no. 2 (2011): 125–28. http://dx.doi.org/10.3169/itej.65.125.

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Muramoto, Kenichi. "6. Further Development of Digital Signage." Journal of The Institute of Image Information and Television Engineers 65, no. 2 (2011): 138–41. http://dx.doi.org/10.3169/itej.65.138.

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Muramoto, Ken’ichi. "NTT Group’s Approach to Digital Signage." NTT Technical Review 8, no. 10 (2010): 1–4. http://dx.doi.org/10.53829/ntr201010sf1.

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Kim, Jun-Ho, and Chae-Dong Na. "Android based Digital Signage Systems Development." Transactions of the Korean Institute of Electrical Engineers P 65, no. 4 (2016): 321–25. http://dx.doi.org/10.5370/kieep.2016.65.4.321.

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TOMIZAWA, Tetsuo, and Masato SHIBUYA. "Development of the Mobile Digital Signage." Proceedings of JSME annual Conference on Robotics and Mechatronics (Robomec) 2018 (2018): 2P1—C17. http://dx.doi.org/10.1299/jsmermd.2018.2p1-c17.

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27

Feather, Gary. "Elemental Evolution of Digital-Signage Components." Information Display 32, no. 1 (2016): 6–10. http://dx.doi.org/10.1002/j.2637-496x.2016.tb00869.x.

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Feather, Gary. "Digital Signage at Display Week 2017." Information Display 33, no. 5 (2017): 28–31. http://dx.doi.org/10.1002/j.2637-496x.2017.tb01026.x.

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Muhajirin, Nfn, and Wiflfridus Daryono. "The use of Digital Signage as Media Campus Information (Penggunaan Digital Signage sebagai Media Informasi Kampus)." Journal Pekommas 3, no. 1 (2018): 1. http://dx.doi.org/10.30818/jpkm.2018.2030101.

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Roux, Thérèse, Sfiso Mahlangu, and Thembeka Manetje. "Digital signage as an opportunity to enhance the mall environment: a moderated mediation model." International Journal of Retail & Distribution Management 48, no. 10 (2020): 1099–119. http://dx.doi.org/10.1108/ijrdm-10-2018-0220.

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PurposeThere is ample evidence supporting the generalizability of the stimuli-organism-response framework in the retail field, with limited extensions to digital signage inside malls. This article postulates that favourable perceptions of the mall environment result in stronger approach behaviours than positive experienced emotions. This varying indirect effect is predicated to be moderated by shoppers' enjoyment of hedonic digital signage content.Design/methodology/approachThis study was conducted at two upmarket super-regional malls in South Africa with a wide variety of contemporary digital signage displaying hedonic content. Purposive quota sampling was used to intercept and survey 400 regular shoppers viewing dynamic hedonic digital signage content. Data was collected via an interviewer-administered structured questionnaire. Hayes macro conditional process analysis was used to determine the moderating role of hedonic content enjoyment and to estimate regression coefficients of the proposed model.FindingsIt was found that favourable perceptions of the mall environment is strongly associated with approach behaviours relative to the indirect effect of positive experienced emotions. When shoppers' enjoyment of hedonic content is factored in the model, low enjoyment of hedonic content shows an insignificant effect of digital signage on approach behaviours. However, for high enjoyment of hedonic content, this relationship is positive and significant.Research limitations/implicationsDigital signage was only studied as a design cue and the promising role as social cue or ambient factor were thus not take into account. It also applied a cross-sectional survey rather than an experiment and has modelled the effects of digital signage as a part of retail atmospherics rather than its presence or absence in malls. The results were generated based on a survey with shoppers from two upmarket super-regional malls in South Africa while viewing digital signage displaying hedonic content. Findings might differ for utilitarian content and other settings.Practical implicationsPractical recommendations on how shopping mall management could utilise digital signage to possibly increase approach behaviours are provided.Originality/valueThere is very limited research on the effects of digital signage on shoppers in the mall environment. This study is one of the first to consider enjoyment of digital signage content inside malls as moderating variable. Additionally, this study contributed to this growing field of shopper-oriented technologies in methodological and pragmatic manners.
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Saini, Shweta, Sanjeev Bansal, and Pranay Verma. "USE ME OR USE ME NOT? A COMMUNICATION TOOL - DIGITAL SIGNAGES FOR FASHION APPAREL STORES." JOURNAL OF CONTENT COMMUNITY AND COMMUNICATION 15, no. 8 (2022): 33–52. http://dx.doi.org/10.31620/jccc.06.22/04.

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Digital signage is a network of exclusive screens installed in retail stores to display diverse content. Fashion retail stores recognize digital signage as a promising technology in the retail environment. This study investigates how aesthetic appeal and designed information are in the extended Unified Theory of Acceptance and Use of Technology (UTAUT 2) model. Brick-and-mortar retailers have embraced digital signages to converse better and change the way individuals get cues in fashion apparel stores. This research analyses what factors influence an individual's decision to use digital signages in fashion apparel retail stores. The partial least squares method evaluated the research model and validated the hypotheses of the data comprised of 418 self-administered individual responses. The results reveal that designed information is the key predictor of behavioural intentions stimulated by digital signages. The results confirm that aesthetic appeal, designed information, habit, and performance expectancy of behavioural intentions are significant predictors. In contrast, two constructs, effort expectancy and social influence, are non-significant for fashion apparel retail stores
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Bondarenko, V. A., O. V. Ivanchenko, and O. N. Mirgorodskaya. "Digital Signage as an Effective Tool Marketing in Retail." Voprosy sovremennoj nauki i praktiki. Universitet imeni V.I. Vernadskogo, no. 3(69) (2018): 042–51. http://dx.doi.org/10.17277/voprosy.2018.03.pp.042-051.

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Fadli, Ari, Widhiatmoko Herry Purnomo, Gito Sugiyanto, and Muhammad Syaiful Aliim. "Utilization of Digital Information Boards as Media Information in Rural Areas." Mattawang: Jurnal Pengabdian Masyarakat 1, no. 1 (2020): 1–7. http://dx.doi.org/10.35877/454ri.mattawang173.

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Information is one of the most important human needs. The term information is often understood as an aid in decision making process needed for the decision makers. Subdistrict offices, village offices, or other government offices are required to be able to provide various information needed by the community. The presence of signage as a medium for delivering information at the subdistrict offices, village offices or other government offices is still considered an important medium in fulfilling information according to the community needs. Digital Signage is one of the electronic media which is currently often used in fulfilling the required information. Digital signage is a one-way digital information service. This community service activity was carried out with the aim of building a digital signage by using an Android TV device. The use of this Android TV-based digital signage can assist village officials in compiling digital-based information, where its use is also considered as easy as using an Android-based mobile device.
 Abstrak
 Informasi merupakan kebutuhan yang sangat penting, dasar dalam pengambilan keputusan salah satunya adalah bersumber dari informasi tersebut. Kantor Kelurahan, kantor desa ataupun kantor pemerintahan lain syarat akan informasi yang dibutuhkan oleh masyarakat umum. Kehadiran papan pengumuman sebagai media penyampai informasi di Kantor Kelurahan, kantor desa ataupun kantor pemerintahan lain hingga saat ini tetap menjadi hal penting yang dapat digunakan untuk memenuhi kebutuhan masyarakat akan informasi. Papan Informasi digital (Digital Signage) merupakan salah satu media elektronik yang saat ini sering digunakan untuk memberikan informasi yang dibutuhkan. Papan pengumuman digital (digital signage) adalah Sebuah layanan informasi berbasis digital satu arah. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah membangun papan informasi digital dengan menggunakan menggunakan perangkat android tv. Hadirnya Papan informasi digital berbasis Android TV ini memberikan kemudahan bagi perangkat desa dalam membuat informasi berbasis digital dikarenakan kemudahan penggunaannya yang sama dengan perangkat handphone berbasis android.
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Musyaffa, Ibrahim Syafiq, and Amalia Rahmah. "Analisis dan Pengembangan Sistem Pengelolaan Digital Signage berbasis Media TV pada Aplikasi Perguruan Tinggi." Jurnal Informatika Terpadu 7, no. 2 (2021): 75–79. http://dx.doi.org/10.54914/jit.v7i2.367.

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Digital signage merupakan salah satu media elektronik yang berfungsi untuk menampilkan informasi. STT Terpadu Nurul Fikri sendiri saat ini sudah menggunakan televisi kampus sebagai papan informasi digital (digital signage) untuk menampilkan berbagai informasi seperti video pengumuman, kegiatan mahasiswa, dan video profil kampus. Namun, pengelolaan konten digital signage belum maksimal dikarenakan penggunaan cara manual menggunakan flashdisk yang terhubung langsung ke televisi. Hal tersebut menyebabkan konten yang dapat ditampilkan terbatas pada format video saja. Dalam penelitian ini penulis membangun sebuah sistem informasi pengelola digital signage yang diberi nama Nufi TV. Sistem ini berbasiskan web yang dibangun menggunakan framework PHP CodeIgniter. Penulis melakukan pengembangan sistem digital signage Nufi TV dengan melalui beberapa rangkaian tahapan. Dimulai dari pengumpulan data, melakukan analisis, membuat rancangan tampilan sistem, implementasi, pengujian dengan metode black-box dan UAT dan mengevaluasi hasil yan dicapai. Beberapa fitur yang berhasil penulis bangun dalam sistem ini yaitu pengelola video, pengelola jadwal perkuliahan dan penampil running text. Namun, terdapat fitur yang belum berhasil dibuat yaitu fitur pengajuan konten dan penampil gambar.
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Saini, Shweta, Sanjeev Bansal, and Pranay Verma. "Revolutionizing visual merchandising: A study on the acceptance of digital signage in Indian fashion apparel stores." Journal of Statistics and Management Systems 26, no. 5 (2023): 1265–78. http://dx.doi.org/10.47974/jsms-1181.

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Competition and evolving customers motivate fashion apparel retailers to adopt new survival strategies and provide a memorable experience. This study investigates the acceptance of digital signage among Generation Z. The researchers surveyed 254 participants on the most noticeable change from traditional signage to digital signage. Based on the significant change, the adoption of digital signage was studied using the extended UTAUT framework with additional constructs of engagement, vividness, and relative advantage. Visual merchandisers should pay attention to the vividness of videos, ads, and promotions of fashion apparel.
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Wang, Yan Yu, Ke Tai He, and Ai Lan Feng. "Integrated Solution of Digital Signage Application in Hospitals." Advanced Materials Research 816-817 (September 2013): 588–93. http://dx.doi.org/10.4028/www.scientific.net/amr.816-817.588.

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The increasing patients' requirements for high quality service are contradicted to the limited human resources in many famous hospitals of China. How to provide satisfactory services for patients is deeply concerned by more and more hospitals. This paper presents an integrated solution of digital signage application in the outpatient building of hospitals to improve patients' treatment efficiency. A survey was conducted on five Third-level grade-A hospitals in Beijing. Two forms were included in this survey: distribution of questionnaires to patients and site investigation. Then problems of digital signage application and treatment procedure were concluded through analysis of the results of the survey. Information requirements in four locations were analyzed and each of these four places was provided a solution to meet patients' needs. In order to share information provided by digital signage, Radio Frequency Identification technology was applied in this paper to facilitate patients' treatment. This new integrated solution of digital signage application in the outpatient building in hospitals emphasizes on patients needs, which make digital signage products can be fully utilized.
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Ningrum, Karina Pramita. "DIGITAL SIGNAGE : MAKNA, STRATEGI PEMBUATAN PESAN, DAN IMPLEMENTASI OLEH DENTSU AGENCY." Media Bahasa, Sastra, dan Budaya Wahana 28, no. 1 (2022): 624–32. http://dx.doi.org/10.33751/wahana.v28i1.5223.

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AbstractThis article discusses the digital signage: meaning, message creating strategy and implementation by Dentsu Agency. The success of an advertising message in capturing the audience's attention and create awareness of one set of capabilities includes an advertising content in the audio and visual elements of the use of the media, this study aims to determine the stage of making understand the message of the use of digital signage medium that has limitations on audio elements that able to highlight the visual elements that still give th eaudience an understanding in accordance with the audio function. This study used a qualitative research method with descriptive explorative design, to explain the results of the interview and observation data analysis techniques used thematic analysis. The results showed limitations in representing by the agency of visual elements on the digital signage medium in capturing the attention of the audience, persuasive, and increase awareness of the audience for a productor service through the medium. Production strategies under taken message includes three stages which includes the step of: 1) Pre-production, 2) production, and 3) Post- Production. Implementation of the medium is seen in the field of advertising (commercial) and some other fields related to the use of digital signage. Keywords:Digital Signage,Implementation of Digital Signage,Message Creating Strategy. AbstrakPenelitian ini membahas tentang digital signage: makna, strategi pembuatan pesan dan implementasi oleh Dentsu Agency. Keberhasilan sebuah pesan iklan dalam menangkap atensi dan menciptakan awareness audiens salah satunya ditentukan dari kemampuan sebuah konten iklan dalam menonjolkan unsur audio dan visual dari penggunaan media, penelitian ini bertujuan untuk mengetahui memahami tahapan pembuatan pesan dari penggunaan medium digital signage yang memiliki keterbatasan pada unsur audio agar mampu menonjolkan unsur visual yang tetap memberikan pemahaman pada audiens sesuai dengan fungsi audio. Penelitian ini menggunakan metode penelitian kualitatif dengan desain deskriptif ekploratif, untuk menjelaskan hasil wawancara dan observasi digunakan teknik analisis data dengan analisa tematik. Hasil penelitian menunjukkan keterbatasan agency dalam menunjukan unsur visual pada medium digital signage dalam menangkap atensi dari audiens, persuasif, dan meningkatkan awareness audiens terhadap sebuah produk atau jasa melalui medium tersebut. Strategi produksi pesan yang dilakukan meliputi tiga tahapan yang meliputi tahap : 1) Pra produksi, 2) Produksi, dan 3) Pasca Produksi. Implementasi penggunaan medium ini dilihat dalam bidang periklanan (komersial) dan beberapa bidang lainnya yang berkaitan dengan penggunaan digital signage. Kata kunci : Digital Signage,Implementasi,Strategi Pembuatan Pesan.
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Nugroho, Heru, RA Paramita Mayadewi, Tedi Gunawan, Robbi Hendriyanto, and M. Yusuf Ramadhan. "IMPLEMENTASI DIGITAL SIGNAGE UNTUK INFORMASI KEGIATAN DAN PRODUK KWT 09 DEWI SRI." Community Development Journal : Jurnal Pengabdian Masyarakat 6, no. 2 (2025): 2027–31. https://doi.org/10.31004/cdj.v6i2.40965.

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Pemasaran berbasis digital telah menjadi solusi efektif dalam mendukung promosi produk dan penyebaran informasi. Digital signage, sebagai salah satu bentuk teknologi komunikasi visual modern, menawarkan kemampuan untuk menyampaikan pesan secara dinamis, mudah diperbarui, dan menarik bagi audiens. Makalah ini berfokus pada penerapan teknologi digital signage di Kelompok Wanita Tani (KWT) 09 Dewi Sri, sebuah komunitas lokal yang aktif dalam kegiatan pertanian dan pemberdayaan ekonomi masyarakat di wilayahnya. Tantangan utama yang dihadapi KWT 09 Dewi Sri adalah keterbatasan metode komunikasi tradisional dalam menyebarluaskan informasi terkait kegiatan, produk, dan program pelatihan mereka. Proses implementasi digital signage di KWT 09 Dewi Sri dilakukan melalui beberapa tahapan, meliputi identifikasi kebutuhan dan tujuan, perancangan konten, pengembangan dan instalasi perangkat, serta pelatihan dan pendampingan bagi anggota komunitas. Konten digital yang ditampilkan dalam digital signage dirancang dengan mempertimbangkan aspek visual dan kejelasan pesan, sehingga dapat menarik perhatian audiens dan memberikan informasi yang relevan secara real-time. Penerapan digital signage di KWT 09 Dewi Sri tidak hanya memperkuat kapasitas komunikasi komunitas, tetapi juga mendorong transformasi digital di tingkat lokal. Penerapan teknologi ini menciptakan peluang baru bagi KWT 09 Dewi Sri dalam memperluas jangkauan informasi dan memperkuat posisi mereka sebagai pusat inovasi lokal berbasis ekonomi kerakyatan.
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Yoo, Seung-Chul, and Ilgi Shin. "Digital Signage Media Creative : A Study for the Media Typology and Advertising Creative Strategy for Digital Signage." Korean Journal of Advertising 29, no. 6 (2018): 81–108. http://dx.doi.org/10.14377/kja.2018.8.31.81.

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Algifanri, Maulana, and Asfiyan. "Design of Cloud-based and IPTV Digital Signage System." TELKOMNIKA Telecommunication, Computing, Electronics and Control 16, no. 1 (2018): 385–89. https://doi.org/10.12928/TELKOMNIKA.v16i1.6655.

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The purpose of this research is to control, monitoring, and broadcast video, audio, text with digital signage system based on cloud and IPTV. It also provides multi content on one screen display included YouTube channel and RSS feed. Network connection transfer using internet protocol, the component of cloud-based and IPTV included with a content management system and a broadcast management system. Companies provide digital signage services are still using one of the ads in large size, this can alleviate the cost of advertising using digital signage. Therefore, the result is a designed from a display of how the content can be variatif when displayed on a digital signage as well through cloud-based and IPTV.
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Steven Wong, Sue-Hong, Meng-Chew Leow, Lee-Yeng Ong, and Siong-Hoe Lau. "Public Responses Towards Camera-Embedded Digital Signage Advertising." JOIV : International Journal on Informatics Visualization 3, no. 2 (2019): 177. http://dx.doi.org/10.30630/joiv.3.2.243.

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This study proposes a measurable scale to gauge advertising effectiveness of digital signage. Gender study was performed on the constructs to supplement the findings. “Engagement” and “Involvement”, two well-known constructs were used to find out the advertising effectiveness using digital signage. A real-time experiment was conducted and the survey data (N = 221) were analysed, presenting descriptive analysis and T-test analysis across all items among the constructs. The findings reveal that both “Engagement” and “Involvement” are significant contributors to advertising effectiveness in the context of digital signage. Findings also suggest that females tend to enjoy the advertisements more with higher degree of advertisement related experiences.
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Dong, Da Wei. "Research and Design on Workshop Job Management System Based on Web Electronic Digital Signage." Advanced Materials Research 816-817 (September 2013): 1181–84. http://dx.doi.org/10.4028/www.scientific.net/amr.816-817.1181.

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The workshop job management system for improving manufacturing productivity and workshop information management plays an important role, while the electronic digital signage is seen as the core of shop floor control system. In this paper, the traditional electronic signage is proposed based on a new electronic digital signage network design, and its integration into the shop floor management systems. This paper developed job shop management system based on web electronic digital signage, the effective integration of existing hardware and software resources of the workshop, rational allocation of production resources of the workshop, the workshop production operations management to achieve digital control, reducing the workshop production costs, improve business efficiency. This paper presents the design of specific methods, and the establishment of a specific management model.
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Yoshimura, Hiroki, Maiya Hori, Tadaaki Shimizu, and Yoshio Iwai. "Appearance-Based Gaze Estimation for Digital Signage Considering Head Pose." International Journal of Machine Learning and Computing 5, no. 6 (2015): 507–11. http://dx.doi.org/10.18178/ijmlc.2015.5.6.561.

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Kang,Hyun-Ok. "Movement and Interaction Design for Digital Signage." Journal of Digital Design 13, no. 2 (2013): 345–54. http://dx.doi.org/10.17280/jdd.2013.13.2.034.

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H M, Bhavana, Rancy M P, Susan Koshy, Swetha R. Prasad, and Pooja M R. "An Interactive Approach to Smart Digital Signage." International Journal of Advanced Research in Computer Science and Software Engineering 7, no. 4 (2017): 356–58. http://dx.doi.org/10.23956/ijarcsse/v7i4/0243.

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Barrand, Keith. "Digital signage for the practice waiting room." In Practice 33, no. 8 (2011): 418–21. http://dx.doi.org/10.1136/inp.d5095.

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Shaw, Don. "Display Technologies Evolve for Indoor Digital Signage." Information Display 26, no. 4 (2010): 14–16. http://dx.doi.org/10.1002/j.2637-496x.2010.tb00247.x.

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Feather, Gary. "Digital Signage and the Emissive Materials Evolution." Information Display 34, no. 5 (2018): 22–31. http://dx.doi.org/10.1002/j.2637-496x.2018.tb01118.x.

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Kong, Soo-Kyung. "Expression of image contents based on property of digital signage - Focuses on the Digital Signage in Public Transport." Journal of Digital Contents Society 16, no. 5 (2015): 783–93. http://dx.doi.org/10.9728/dcs.2015.16.5.783.

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Fathoni, Ahmad Faisal Choiril Anam. "Discovering Digital Signage System Opportunities as Crowd Attractor in Public Spaces: A Study in Charge Gratis Service." Humaniora 7, no. 3 (2016): 341. http://dx.doi.org/10.21512/humaniora.v7i3.3588.

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Article presented a research about the "Charge Gratis" service that included digital signage, along with free charging device as the crowd attractors in the public space. The main focus of this research was about media display embedded in the uniform of a sales promotion person who displays ads from the advertiser using the qualitative method, through the interview with some expert sources many fields. Article described several possibilities that can be worked in the use of digital signage so that it can be used as a reference in maximizing digital signage in public spaces. It finds that Digital signage is not just functioned as like any other media, but also the awaken interaction and also enhance shopping experiences. The expert sources divide this media display functions into three categories, which is a media information, media entertainment, and media education.
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