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Academic literature on the topic 'Digital signage'

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Published: 4 June 2021

Last updated: 25 January 2023

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Journal articles on the topic "Digital signage"

Want, Roy, and Bill N. Schilit. "Interactive Digital Signage." Computer 45, no. 5 (May 2012): 21–24. http://dx.doi.org/10.1109/mc.2012.169.

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Shin, Donghee, and Hee-Kyung Kim. "Spatiality of Digital Signage." Journal of the Korea Contents Association 15, no. 8 (August 28, 2015): 77–84. http://dx.doi.org/10.5392/jkca.2015.15.08.077.

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Schmidt, Terry. "Digital Signage that Captivates." Information Display 29, no. 6 (November 2013): 4–47. http://dx.doi.org/10.1002/j.2637-496x.2013.tb00661.x.

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Zhang, Xun, Guangchi Ma, Li Jiang, Xiaohu Zhang, Ying Liu, Yuxue Wang, and Conghui Zhao. "Analysis of Spatial Characteristics of Digital Signage in Beijing with Multi-Source Data." ISPRS International Journal of Geo-Information 8, no. 5 (May 6, 2019): 207. http://dx.doi.org/10.3390/ijgi8050207.

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Digital signage is an important medium for urban outdoor advertising. Understanding the spatial distribution characteristics and factors that influence the site of digital signage are conducive to the efficient, standardized, and sustainable development of digital signage. The outdoor commercial digital signage within the Sixth Ring Road in Beijing is taken as the research object, and social network check-ins, housing prices, traffic network centrality and the mount of commercial facilities are considered factors that influence digital signage. The spatial distribution characteristics of digital signage are studied by using point pattern analysis methods. Moreover, we use three spatial clustering algorithms to study the hierarchical spatial characteristics of digital signage and test the effectiveness of the results. In addition, the factors that influence the distribution of digital signage are analyzed by Spearman correlation analysis. The results indicate that (1) the digital signage in Beijing generally presents a relatively concentrated distribution with centrality and forms an obvious gathering area and the agglomeration centers are mainly concentrated in the core parts of the central business district (CBD). (2) Digital signage is categorized into three groups, the traffic-oriented, the population-oriented, and the market-oriented. In addition, the spatial distribution of digital signage is consistent with the historical urban development of Beijing. (3) The social network check-ins with dynamic population characteristics had the highest correlation with the operation cost of digital signage. The spatial characteristics of digital signage evaluated in this study can effectively enhance the sustainable management of digital signage and provide a reference for research of the sustainable allocation of digital signage resources.

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Panuntun, Rizal, Adian Fatchur Rochim, and Kurniawan Teguh Martono. "Perancangan Papan Informasi Digital Berbasis Web pada Raspberry pi." Jurnal Teknologi dan Sistem Komputer 3, no. 2 (April 20, 2015): 192. http://dx.doi.org/10.14710/jtsiskom.3.2.2015.192-197.

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Digital signage is information boards migrate from conventional forms to digital form. Form of digital signage used in computer by connecting to monitor to display the information. Digital notice board (digital signage) puts a digital-based information services in one direction. Many digital signage applications appear with the development of information technology. Unfortunately, if used as a digital signage devices, the implementation of existing digital signage applications using a desktop computer is unefficient. Signage applications that developed to be implemented on a single board computers such as raspberry-pi is still rare. In that case, there are any idea to implement a mini computer raspberry-pi as digital signage devices. Mini computer raspberry-Pi was chosen because of its small size and power saving. so it can be efficient and flexible than a regular desktop computer. Forming of this thesis includes designing web server using PHP and MySQL and raspberry pi configuration. The results of this research is to implement digital signage in raspbeery pi that produce a web-based digital information boards that efficient and power saving.

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Burke, Raymond R. "Behavioral Effects of Digital Signage." Journal of Advertising Research 49, no. 2 (June 2009): 180–85. http://dx.doi.org/10.2501/s0021849909090254.

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NAKAMURA, Ichiya. "The trend of digital signage." Journal of Information Processing and Management 55, no. 12 (2013): 891–98. http://dx.doi.org/10.1241/johokanri.55.891.

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Rochimah, Siti, and Kusbandono Ari Bowo. "PERANGKAT LUNAK "DIGITAL SIGNAGE MANAGER"." JUTI: Jurnal Ilmiah Teknologi Informasi 5, no. 2 (July 1, 2006): 66. http://dx.doi.org/10.12962/j24068535.v5i2.a229.

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Wang, Yuxue, Su Li, Xun Zhang, Dong Jiang, Mengmeng Hao, and Rui Zhou. "Site Selection of Digital Signage in Beijing: A Combination of Machine Learning and an Empirical Approach." ISPRS International Journal of Geo-Information 9, no. 4 (April 4, 2020): 217. http://dx.doi.org/10.3390/ijgi9040217.

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With the extensive use of digital signage, precise site selection is an urgent issue for digital signage enterprises and management agencies. This research aims to provide an accurate digital signage site-selection model that integrates the spatial characteristics of geographical location and multisource factor data and combines empirical location models with machine learning methods to recommend locations for digital signage. The outdoor commercial digital signage within the Sixth Ring Road area in Beijing was selected as an example and was combined with population census, average house prices, social network check-in data, the centrality of traffic networks, and point of interest (POI) facilities data as research data. The data were divided into 100–1000 m grids for digital signage site-selection modelling. The empirical approach of the improved Huff model was used to calculate the spatial accessibility of digital signage, and machine learning approaches such as back propagation neural network (BP neural networks) were used to calculate the potential location of digital signage. The site of digital signage to be deployed was obtained by overlay analysis. The result shows that the proposed method has a higher true positive rate and a lower false positive rate than the other three site selection models, which indicates that this method has higher accuracy for site selection. The site results show that areas suitable for digital signage are mainly distributed in Sanlitun, Wangfujing, Financial Street, Beijing West Railway Station, and along the main road network within the Sixth Ring Road. The research provides a reference for integrating geographical features and content data into the site-selection algorithm. It can effectively improve the accuracy and scientific nature of digital signage layouts and the efficiency of digital signage to a certain extent.

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Bondarenko, V. A., O. V. Ivanchenko, and O. N. Mirgorodskaya. "Digital Signage as an Effective Tool Marketing in Retail." Voprosy sovremennoj nauki i praktiki. Universitet imeni V.I. Vernadskogo, no. 3(69) (2018): 042–51. http://dx.doi.org/10.17277/voprosy.2018.03.pp.042-051.

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Dissertations / Theses on the topic "Digital signage"

Fischer, Karl Peter. "Digital Signage." Diss., lmu, 2011. http://nbn-resolving.de/urn:nbn:de:bvb:19-128447.

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Khan, Abdur Rauf. "Digital Signage System." Thesis, KTH, Kommunikationssystem, CoS, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-91486.

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Digital signage is an emerging new communication technology. It is expected to play an important role in today’s dynamic world as digital signage displays timely information, while reducing the environmental costs associated with traditional printed signage. The main focus of this thesis is the design, implementation, and evaluation of a digital signage system based on a PC to display web contents (or other dynamic information) on digital displays located at one or more locations. The system will display information based upon a “playlist” that can be dynamically updated. It avoids the single point of failure of a television (be it analog or IPTV) based system, since each display has an attached processor and local storage containing both the information to be displayed and the local playlist of what is to be displayed. Additionally, the design allows content to be customized to specific local viewers, i.e., the information displayed can be adapted to the user or users currently in front of the display. The granularity of the schedule (i.e., playlist) is much shorter than in existing digital signage systems – leading to a more visually dynamic experience for viewers. On the basis of our evaluation, we strongly believe that this approach to digital signage will displace existing signage systems.
Digital signage en framväxande ny kommunikationsteknik spelar en viktig roll idagens dynamiska värld. Digital signage visar värdefull och aktuell information förutbildning, näringslivsorganisationer och är viktigt för samhället, eftersom det ger både ettsätt att ge aktuell information och minska de miljömässiga kostnaderna i samband medtraditionella tryckta skyltar. Tyngdpunkten i denna avhandling är att designa, implementeraoch utvärdera en digital signage system baserat på en PC för att visa webb-innehåll (ellerannan dynamisk information) om digitala displayer som finns på en eller flera platser.Systemet kommer att generera värdefull dynamisk information i rätt tid till en grupp avolika tittare. Svarstiden för att visa innehållet på den digitala displayen är mycket snabbjämfört med andra skyltsystem. På grundval av vår utvärdering, tror vi starkt att den kanersätta det finns skyltsystem på marknaden.

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Helander, Fredrik. "Measuring Digital Signage ROI : A combination of Digital Signage and Mobile Advertising as a method for measuring Digtal Signage ROI." Thesis, Umeå University, Umeå School of Business, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-34755.

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Marketing has changed a lot the past decade. New modern marketing channels have been developed and marketing have become more effective. This has affected the expectations advertisers have on advertising channels. One thing advertisers increasingly expect is to be able to efficiently measure the result of advertising, the ROI. A method for measuring ROI of digital signage is in focus in this study. The measurement is enabled by a combination of digital signage and mobile advertising. First a consumer is exposed to digital signage encouraging SMS interaction in order to receive an electronic voucher entitling the consumer to a discount. If the voucher is used, revenues can be linked to a specific campaign and ROI can be calculated. The study focus on measuring the tendency consumers have to interact through SMS when they get exposed to relevant advertising and the tendency they have to use the voucher that is sent to them as a result of the interaction. The question is how efficient this method is for measuring ROI. In order to bring clarity to the issue, I conducted a quantitative survey using an online self completion questionnaire as measurement tool. It was distributed through e-mail among students at the College of Management at National Taiwan University. Furthermore, I have chosen a deductive approach, my epistemological position is positivism and I therefore utilize the scientific model conducting my research. My ontological position is objectivism meaning that I believe reality is independent of social actors.

The empirical data collected showed that the method in focus have great potential in working efficient for measuring ROI of digital signage. The general tendency to interact through SMS was high, on average 82.3% of the respondents would interact through SMS when getting exposed to relevant advertising. In addition, 96.5% of those would also use the voucher sent to them, enabling ROI calculations.

It was presumed that the digital signage advertising was relevant to such an extent to the consumer getting exposed to it, that he/she already had a purchase intention of the product/service which the advertising regarded. This should be remembered when evaluating the results. Nevertheless, if advertisers succeed in reaching out with relevant advertising enough, the findings in this study indicates that the method is an efficient tool to use for ROI calculations of digital signage.

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Burman, Hanna. "Digital signage : En berättelse om att skapa värden." Thesis, Luleå tekniska universitet, Institutionen för konst, kommunikation och lärande, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-25634.

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Digital signage är, än så länge, en ung bransch. Det bli dock vanligare och vanligare för företag att använda sig av detta medie för att marknadsföra sig både i och kring den egna butiken. Diskussionen börjar gå mer från att handla om teknik till att handla om innehåll och hur man med hjälp av detta skapar värden. Denna studie syftade till att få en inblick i hur branschen ser ut i dagsläget och hur man tänker kring att skapa ett bra innehåll som är anpassat efter mediet. Resultatet blev en lista av frågor man kan använda sig av i planeringen av en digital signage-lösning.

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Moreira, Bruno Vieira. "Digital signage: a quinta tela e a publicidade." Universidade Federal de Juiz de Fora, 2012. https://repositorio.ufjf.br/jspui/handle/ufjf/2043.

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A Revolução Industrial acabou por constituir uma sociedade de consumo. Essa sociedade utiliza-se da publicidade e da propaganda, dentro do campo da comunicação, como forma de promover o consumo através do contato direto e da orientação do consumidor. A partir do surgimento das tecnologias digitais de comunicação, novas formas de atingir o sujeito contemporâneo vêm surgindo, fazendo com que o campo da comunicação se reoriente. O propósito do presente estudo é apresentar e refletir criticamente sobre o digital signage e suas representações na sociedade do consumo e se essa nova ferramenta de comunicação é eficaz e pode ajudar a manter o propósito da publicidade e propaganda.
The Industrial Revolution turned out to constitute a consumer society. This society uses the publicity and advertising, in the field of communication, as a way to promote consumption through direct contact and customer orientation. From the rise of digital communications technologies, new ways to reach the contemporary subject have emerged, making the field of communication reoriented. The purpose of this study is to present and reflect critically about the digital signage and its representations in the society of consumption and if this new communication tool is effective and can help keep the purpose of publicity and advertising.

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Czerwinski, Robert. "Digital Signage - Infokiosk; Utforma för uppmärksamhet och interaktion." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22211.

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The purpose of this thesis is to investigate how Digital Signage systems such as public info kiosks can be designed to better fulfill its main use; to enlighten, encourage and influence the public with information. The challenges presented from earlier studies shows that the public interests and goals, together with proper and relevant content displayed in info kiosks have impact on the attention the public have towards public displays. Qualitative methods such as interviews, usability testing and observations were conducted to further examine how a public info kiosk can be designed to draw attention and grow interest amongst students at K3, Malmo University. Usability testing were used on the digital prototypes that were developed to ensure that the gestural user interface meet the requirements of a proper interaction from the users. Important insights were made concerning; the attention and interest to relevant content, the aspects of the gestural user interface along with the placement of the info kiosk in terms of context. These key factors need to be properly investigated and developed to ensure a better deployment of a public info kiosk. It is suggested that using the principles of interaction design by doing research and studies of public interest and needs, and optimizing it by taking the specific context of place and time in account when a designing content. The results from this thesis suggests that an installation of a public info kiosk will successfully earn the attention and interest from the public if the content is relevant and interesting to the specific public. It is also important that the systems perform well in terms of software and hardware to allow a fluid and intuitive interaction with the gestural user interface.

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Islam, Md Iftekharul, and Anahita Dahmalani. "Medium Effectiveness:Placement Strategies for Digital Signage : Inside and Outside Store Locations." Thesis, Umeå University, Umeå School of Business, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35046.

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In this age of ubiquitous advertisement, people are getting more and more burdened withadvertising clutter. Digital Signage (DS) has evolved to be a new medium that can cut throughthis clutter and reach a large number of consumers. Though Digital Signage was introduced asan in-store advertising medium, soon it started to replace traditional static billboards with thebenefit of technological advancement.

While advertising effectiveness is a much discussed subject, effectiveness of an advertisingmedia is still a less explored area. Our research explored the effectiveness of Digital Signageas an advertising media in terms of its placement inside of a store and outside of a store. Atthe beginning we developed a model to measure the effectiveness of Digital Signage on thebasis of an existing model, termed as Advertising Response Model (ARM). Based onprofound study and analysis of previous literature on advertising and media effectiveness,consumer psychology, outdoor advertising and intermediate measurement variables weconstructed the modified version of ARM that deemed to be the best fit with our purpose. Wefurther developed four hypotheses on the basis of the four major variables of our model.

The result of our study indicated that placement of Digital Signage inside and outside of thestore environment impacts the variables of Attention, Recall and Media Liking of theaudience differently. However, no significant difference in consumers’ Buying Interest issupported. Placing Digital Signage inside of the store as well outside of the store both hasdifferent degrees of impact on consumers in terms of Attention, Recall and Media Liking. Thecorrelations among the variables were also explored and thus we presented some strategicinsights about the placement of Digital Signage and practical implications for managers in thescope of our study.

Our research area has received comparatively less academic attention than other advertisingmedia. However, considering the growing importance of Digital Signage as a groundbreakingadvertising medium and scope of future research work, we believe Digital Signage will be asubject of interest for the academics, the advertisers as well as for the companies.

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Chang, Andrew Yok-Wah. "Design and Implementation of Energy Harvesting for Digital Badges and Signage." Thesis, University of California, Davis, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10681867.

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With improvements in power harvesting transducers' power density, and power reduction in communication transceiver systems, displays, sensors and energy-aware microprocessors, smart wireless network nodes are becoming ubiquitous throughout our daily life. Digital signage has gained popularity with the integration of smart wireless network nodes into the application space replacing traditional signage and badges. Primary battery sources traditionally supply energy for digital signage, however, that generates waste and maintenance costs that are counterproductive to using digital signage. Therefore, a digital signage prototype called the wireless display sensor node (WDSN) with a micro-power photovoltaic energy harvesting system was developed at UC Davis and is presented as an alternative in this work. The WDSN and node management system is comprised of an electrophoretic display, Wi-Fi radio, photovoltaic and vibration power transducers, internet connected management system, sensors and power harvesting power electronics. A holistic energy approach was used to drive the development of the proposed digital badge and signage. This approach encompasses the characterization of vibrational and photovoltaic energy sources, analyzing the energy requirement from typical digital signage and developing a power harvesting energy management system that will maximize the lifetime and allow for self sufficiency of the digital signage. To bridge the gap between the energy source and the required peripheral supplies, a multiple input and multiple outputs (MIMO) H-bridge DC to DC converter was designed to harvest and regulate photovoltaic energy, and deliver energy to the various continuously active, and charge-and-execute loads of the WDSN. The H-bridge DC to DC converter comprising of a single inductor, two input power FETs from both primary and secondary power sources, and five symmetric output power FETs to create the various supply rails, supply the regulated energy required for the radio, the display, the sensors and the microcontroller. For the charge-and-execute supplies, a constant current ramp charging was developed to transfer charge at the maximum power point current of the photovoltaic cell to the supply capacitors of the peripherals that support the charge-and-execute supply generation. The MIMO H-bridge DC to DC converter presented supports active regulation using pulse width modulation for high current loads, pulse frequency modulation for light current loads, and ramp charging for capacitive loads. The controller was designed using digital logic and the entire MIMO H-bridge DC to DC converter occupies an area of 0.36 mm2 to 1.63 mm2 depending on the power transistor size selection. The measured instantaneous peak power efficiency is 86% while driving a 63 ?A load with a transient energy efficiency delivered to the load is 81%. The prototype WDSN dissipates 933 mJ to complete a server data synchronization and display refresh. The WDSN update energy when supplied with vibrational and photovoltaic power harvesting is equivalent to 7.52 hours of casual continuous walking (34.44 ?W), 1,230 laboratory door toggles (open and close at 986 ?W) and 12 hours of continuous office lighting (7 am to 7 pm with a daily total of 958 mJ under an average of 538 Lux of CFL lighting).

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Lager, Daniel, and Eric Björklund. "En studie om den svenska marknaden för centralstyrda digitala skyltar." Thesis, Uppsala University, Department of Business Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-123150.

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Den här studiens syfte är att analysera den svenska marknaden för centralstyrda digitala skärmar. Studien görs mot bakgrund av en liknande studie som genomfördes vid Handelshögskolan i Stockholm 2007, som bland annat visade att marknaden inte var mogen för det här mediet. Den här studien ämnar således utreda om man kan dra andra slutsatser om marknaden 2010 och ge förslag på implikationer utifrån nuvarande marknadssituation.

Studien är av kvalitativ karaktär och bygger till stor del på intervjuer med ett antal utvalda leverantörer och köpare av digitala skyltar, som samtliga besitter stor kunskap om produkten och branschen.

Marknaden för digital skyltning har haft en mycket intressant utveckling de senaste åren och växt kraftigt i rådande finanskris. Man kan se en ökad förståelse och kunskap för produkten hos köparna, vilket har lett till att de skillnader som fanns mellan köpare och säljare gällande kunskap om digital skyltning mer eller mindre har försvunnit. Idag bidrar istället köparna i stor omfattning till att skapa framtidens digitala skyltning.

Man kan se hur produkten sträcker sig till allt fler användningsområden och integreras med andra tekniska produkter. Dåtidens teknikfokuserade företag har upplevt en förskjutning från teknikfokusering till marknadsfokusering. Medie- och reklambyråerna börjar få upp ögonen för produkterna på allvar och den mer professionella marknaden har lett till att fler företag väljer att nischa sig och fokusera på sin kärnkompetens för att klara de ökade kraven och konkurrensen.

Studien avslutas med implikationer till såväl teoretiker som praktiker.

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Eriksson, Jonatan, and Philip Svensson. "Skylta med framgång : En kvalitativ studie om hur konsumenter upplever digital skyltning i servicemiljön." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54318.

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Titel: Skylta med framgång – En kvalitativ studie om hur konsumenter upplever digital skyltning i servicemiljön Författare: Jonatan Eriksson & Philip Svensson Handledare: Joachim Timlon Examinator: Bertil Hultén Kurs: Examensarbete 30hp, Civilekonomprogrammet inriktning marknadsföring, Linnéuniversitetet Kalmar, VT 2016. Forskningsfråga: Hur upplever konsumenter digital skyltning i olika servicemiljöer? Syfte: Syftet med detta examensarbete är att beskriva och analysera digital skyltning och dess påverkan på upplevelser i olika servicemiljöer. Denna påverkan ska undersökas utifrån mottagarens perspektiv. Vi vill tillhandahålla rekommendationer som är applicerbara på vårt samarbetsföretag, men också andra likvärdiga distributörer av digital skyltning. Dessa rekommendationer ska innehålla hur en sådan distributör bör kommunicera sitt erbjudande för att få potentiella köpare att investera i digital skyltning och hur den icke-finansiella avkastningen av investeringen ser ut. Metodik: Detta examensarbete har haft en kvalitativt inriktad fallstudie med en kombination av en deduktiv- och induktiv ansats. Med basering i litteraturen har en empirisk undersökning utförts genom semi-strukturerade fältintervjuer med konsumenter i de undersökta servicemiljöerna. Det empiriska materialet som erhölls analyserades genom en kvalitativ dataanalys. Resultat & slutsatser: Konsumenter upplever digitala skyltar som modernare och mer teknologiska än vanliga skyltar, vilket leder till att de förväntar sig mer av skyltningen. Examensarbetets slutsats är att upplevelsen som konsumenten har av den digitala skyltningen är mer komplex än vad som tidigare identifierats. Teoretiska och praktiska bidrag: Examensarbetets teoretiska bidrag är en insats inom forskningen kring digitala skyltar ur mottagarens perspektiv. Utöver detta finns ett teoretiskt bidrag i det identifierade surprisförväntade behovet, vilket inte återfinns i tidigare forskning. Examensarbetets praktiska bidrag är insikter i hur företag kan utforma sin digitala skyltning för att skapa en positiv upplevelse för konsumenten. Det bidrar också med insikter som examensarbetets samarbetsföretag och andra distributörer av digital skyltning kan använda i sin kommunikation med potentiella investerare. Nyckelord: Digital skyltning, skyltning, upplevelser, varumärkesupplevelse, servicemiljö.
Title: Signs of success – A qualitative study inquiring how consumers experience digital signage in the servicescape. Authors: Jonatan Eriksson & Philip Svensson Mentor: Joachim Timlon Examiner: Bertil Hultén Course: Master thesis 30 credits. Degree of Master of Science in Business and Economics, Marketing, Linnaeus University, Kalmar, Spring 2016. Research question: How do consumers experience digital signage in different servicescapes? Purpose: The purpose of this master thesis is to analyze digital signage and its affect on experience in different servicescapes, from a consumer perspective. We want to provide recommendations, which are applicable on the organization we have worked with, as well as other distributors of digital signage. These implications contains how a distributor of digital signage can communicate its offer in order to gain new investors. Moreover, the implications also comprehends the non-financial return of investment of these endeavours. Methodology: This master thesis is a qualitatively-oriented case study with a combination of a deductive- and inductive approach. Based on previous literature, the empirical examination has been done by conducting semi-structured field interviews with consumers in the specific servicescape, of which has been investigated. The empirical findings that was gained were analyzed through a qualitative data analysis. Results & conclusions: Consumers are experiencing digital signs as modern and more technological than analogue signs, which leads to greater expectations of signage. Thus, the conclusion of this master thesis is that the consumer experience of digital signage is more complex than what has been previously identified. Theoretical and practical contributions: The theoretical contributions of this master thesis are inputs into the research of digital signage in a consumer perspective. In addition, there has been an identification of the surprise-expected need, which cannot be found in prior research. The practical contributions consist of insights in how organizations can create a positive consumer experience through digital signage. Moreover, it consists of implications to distributors of digital signage on how to communicate this to potential investors. Keywords: Digital signage, signage, experience, brand experience, servicescape.

D-uppsats för civilekonomprogrammet.

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Books on the topic "Digital signage"

Rainer, Ricarda Carina. Digital Signage am Point of Sale. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-29003-0.

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Manzinger, Sandra. Digital Signage am Point of Sale. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-17717-1.

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Lundström, Lars-Ingemar. Digital signage broadcasting: Content management and distribution techniques. Amsterdam: Focal Press, 2008.

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Unleashing the power of digital signage: Content strategies for the 5th screen. Burlington, MA, USA: Focal Press, 2010.

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Digital signage: Software, networks, advertising, and displays : a primer for understanding the business. Amsterdam: Focal Press, 2008.

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Kelsen, Keith. Unleashing the power of digital signage: Content strategies for the 5th screen. Burlington, MA, USA: Focal Press, 2010.

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Keegan, Terence. The marketer's guide to digital out-of-home media. Edited by EPM Communications Inc. New York: EPM Communications, 2008.

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Keegan, Terence. The marketer's guide to digital out-of-home media. Edited by EPM Communications Inc. New York: EPM Communications, 2008.

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See it, hear it, experience it, buy it!: Increase sales with digital signage, ambiance marketing, and electronic merchandising. San Francisco: Innovation Press, 2009.

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Stearns, Samuel D. Digitale Verarbeitung analoger Signale: Digital signal analysis. 4th ed. München: R. Oldenbourg, 1988.

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Book chapters on the topic "Digital signage"

Manzinger, Sandra. "Digital Signage." In Digital Signage am Point of Sale, 11–16. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-17717-1_2.

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Culic, Ioana, Alexandru Radovici, and Cristian Rusu. "Smart Digital Signage System." In Commercial and Industrial Internet of Things Applications with the Raspberry Pi, 69–94. Berkeley, CA: Apress, 2020. http://dx.doi.org/10.1007/978-1-4842-5296-3_3.

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Manzinger, Sandra. "Digital Signage am PoS." In Digital Signage am Point of Sale, 17–57. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-17717-1_3.

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Satoh, Ichiro. "Mobile Agents for Digital Signage." In Software Technologies for Embedded and Ubiquitous Systems, 216–26. Berlin, Heidelberg: Springer Berlin Heidelberg, 2010. http://dx.doi.org/10.1007/978-3-642-16256-5_21.

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Diez, Helen V., Javier Barbadillo, Sara García, Maria del Puy Carretero, Aitor Álvarez, Jairo R. Sánchez, and David Oyarzun. "Interactive Multimodal Platform for Digital Signage." In Articulated Motion and Deformable Objects, 128–37. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-08849-5_13.

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Ervasti, Mari, Juha Häikiö, Minna Isomursu, Pekka Isomursu, and Tiina Liuska. "Digital Signage Effectiveness in Retail Stores." In Human-Computer Interaction – INTERACT 2015, 455–62. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-22668-2_35.

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Tarkkanen, Kimmo, Tommi Tuomola, Mira Pohjola, and Jarkko Paavola. "Personal Digital Signage for Shared Spaces." In Human-Computer Interaction – INTERACT 2019, 228–36. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-29387-1_13.

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Geiger, Harley Lorenz. "A Standard for Digital Signage Privacy." In Pervasive Advertising, 103–17. London: Springer London, 2011. http://dx.doi.org/10.1007/978-0-85729-352-7_5.

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Satoh, Ichiro. "A Framework for Context-Aware Digital Signage." In Active Media Technology, 251–62. Berlin, Heidelberg: Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-23620-4_28.

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Bauer, Christine, Natalia Kryvinska, and Christine Strauss. "The Business with Digital Signage for Advertising." In Information and Communication Technologies in Organizations and Society, 285–302. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-28907-6_19.

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Conference papers on the topic "Digital signage"

Lawyer, Raymond Scott. "Student Driven Digital Signage." In SIGUCCS '15: ACM SIGUCCS Annual Conference. New York, NY, USA: ACM, 2015. http://dx.doi.org/10.1145/2815546.2815579.

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Harrison, John V., and Anna Andrusiewicz. "The digital signage exchange." In the 4th ACM conference. New York, New York, USA: ACM Press, 2003. http://dx.doi.org/10.1145/779928.779995.

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Hasegawa, Dai, Satoshi Abiko, and Hiroshi Sakuta. "Autonomous mobile digital signage." In the 28th Australian Conference. New York, New York, USA: ACM Press, 2016. http://dx.doi.org/10.1145/3010915.3010995.

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Devecka, Branislav. "USING GIS TECHNOLOGY IN DIGITAL SIGNAGE." In 13th SGEM GeoConference on INFORMATICS, GEOINFORMATICS AND REMOTE SENSING. Stef92 Technology, 2013. http://dx.doi.org/10.5593/sgem2013/bb2.v1/s11.057.

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Corenthy, Loic, Marcello Giordano, Richard Hayden, Daniel Griffiths, Craig Jeffrey, Hannah Limerick, Orestis Georgiou, Tom Carter, Jörg Müller, and Sriram Subramanian. "Touchless Tactile Displays for Digital Signage." In CHI '18: CHI Conference on Human Factors in Computing Systems. New York, NY, USA: ACM, 2018. http://dx.doi.org/10.1145/3170427.3186533.

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Tian, Phil, Addicam V. Sanjay, Kunapareddy Chiranjeevi, and Shahzad Malik Malik. "Intelligent advertising framework for digital signage." In the 18th ACM SIGKDD international conference. New York, New York, USA: ACM Press, 2012. http://dx.doi.org/10.1145/2339530.2339773.

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Wong, Sue Hong Steven, Meng Chew Leow, and Siong Hoe Lau. "An Engagement Framework for Digital Signage." In 2019 IEEE 9th Symposium on Computer Applications & Industrial Electronics (ISCAIE). IEEE, 2019. http://dx.doi.org/10.1109/iscaie.2019.8743742.

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Yim, Jaegeol. "A Review of Digital Signage Systems." In Information Technology and Computer Science 2015. Science & Engineering Research Support soCiety, 2015. http://dx.doi.org/10.14257/astl.2015.117.16.

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Sanghong Ahn, Seokhyun Song, Jinhong Yang, Hyeontaek Oh, and Jun Kyun Choi. "Web-based multi-screen digital signage." In 2014 IEEE 3rd Global Conference on Consumer Electronics (GCCE). IEEE, 2014. http://dx.doi.org/10.1109/gcce.2014.7031154.

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Ogi, Tetsuro, Kenichiro Ito, and Go Nakada. "Healthcare Digital Signage Using Gamification Method." In 2015 18th International Conference on Network-Based Information Systems (NBiS). IEEE, 2015. http://dx.doi.org/10.1109/nbis.2015.76.

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Reports on the topic "Digital signage"

Ripey, Mariya. NUMBERS IN THE NEWS TEXT (BASED ON MATERIAL OF ONE ISSUE OF NATIONWIDE NEWSPAPER “DAY”). Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11106.

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Abstract:

The article is devoted to the analysis of the digital content of publications of one issue of the daily All-Ukrainian newspaper “Den” (March 13-14, 2020). The author aims to identify the main thematic groups of digital designations, as well as to consider cases of justified and unsuccessful use of digital designations. Applying the content analysis method, the author identifies publications that contain numerical notations, determines the number of such notations and their affiliation with the main subject groups. Finds that the thematic group of digital designations “time” (58.6% of all digital designations) is much more dominant. This indicates that timing is the most important task of a newspaper text. The second largest group of digital designations is “measure” (15.8% of all digital designations). It covers dimensions and proportions, measurements of distance, weight, volume, and more. The third largest group of digital signage is money (8.2% of all digital signage), the fourth is numbering (5.2% of all digital signage), and the fifth is people (4.4% of all digital signage). The author focuses on the fact that the digits of the journalist’s text are both a source of information and a catch for the reader. Vivid indicators give the text a sense of accuracy. When referring digital data to the text, journalists must adhere to certain rules for the writing of ordinal numbers with incremental graduation; submission of dates; pointing to unique integers that are combined (or not combined) with units of physical quantities, monetary units, etc.; writing a numerator at the beginning of a sentence; unified presentation of data. This will greatly facilitate the reader’s perception of the information.

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Thomas, J. B., and K. Steiglitz. Digital Signal Processing. Fort Belvoir, VA: Defense Technical Information Center, December 1988. http://dx.doi.org/10.21236/ada203744.

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Halford, Donald. Transparent metrology of signal to noise ratios of noisy band-limited digital signals. Gaithersburg, MD: National Bureau of Standards, 1985. http://dx.doi.org/10.6028/nbs.tn.1077.

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Roberts, Richard A. VLSI Implementations for Digital Signal Processing. Fort Belvoir, VA: Defense Technical Information Center, December 1987. http://dx.doi.org/10.21236/ada189612.

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Bequillard, A. L., D. O. Carhoun, and W. L. Eastman. Advanced Architectures for Digital Signal Processors. Fort Belvoir, VA: Defense Technical Information Center, October 1985. http://dx.doi.org/10.21236/ada166921.

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Barrios, Amalia E., Veena Gadwal, and Richard Sprague. Modeling RF Digital Signals for Communications Applications. Fort Belvoir, VA: Defense Technical Information Center, September 2009. http://dx.doi.org/10.21236/ada531221.

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Chung, Y., L. Emery, and J. Kirchman. Digital signal processing for beam position feedback. Office of Scientific and Technical Information (OSTI), April 1992. http://dx.doi.org/10.2172/90669.

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Cunningham, M., and F. Dowla. A Comparison of Digital Signal Extraction Techniques. Office of Scientific and Technical Information (OSTI), December 2004. http://dx.doi.org/10.2172/15011424.

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Biglieri, Ezio, and Michele Elia. Applications of Signal Processing in Digital Communications. Fort Belvoir, VA: Defense Technical Information Center, January 1987. http://dx.doi.org/10.21236/ada190420.

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Elia, Michele. Applications of Signal Processing in Digital Communications. Fort Belvoir, VA: Defense Technical Information Center, November 1987. http://dx.doi.org/10.21236/ada190422.

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