Journal articles on the topic 'Digital media – Social aspects'
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Yates, Simeon, and Eleanor Lockley. "Social Media and Social Class." American Behavioral Scientist 62, no. 9 (May 4, 2018): 1291–316. http://dx.doi.org/10.1177/0002764218773821.
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Background:This article explores the relationship between social class and social media use and draws on the work of Pierre Bourdieu in examining class in terms of social, economic, and cultural capital. The article starts from a prior finding that those who predominantly only use social media formed a higher proportion of Internet users from lower socioeconomic groups. Data: The article draws on data from two nationally representative U.K. surveys, the OfCom (Office of Communications) Media Literacy Survey ( n ≈ 1,800 per annum) and the Department of Digital, Culture, Media and Sport’s Taking Part Survey ( n ≈ 10,000 per annum). Methods: Following Yates, Kirby, and Lockley, five types of Internet behavior and eight types of Internet user are identified utilizing principal components analysis and k-means clustering. These Internet user types are then examined against measures of social, economic, and cultural capital. Data on forms of cultural consumption and digital media use are examined using multiple correspondence analysis. Findings: The article concludes that forms of digital media use are in correspondence with other social, cultural, and economic aspects of social class status and contemporary social systems of distinction.
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MIALKOVSKA, LIUDMYLA, VITA STERNICHUK, VICTORIIA PETRUK, KATERYNA HONCHAR, TETIANA KNYSH, VICTORIA PANCHENKO, and ANZHELIKA YANOVETS. "CONTEMPORARY ENGLISH MEDIA DISCOURSE: LINGUISTIC, PRAGMATIC, SOCIAL AND DIGITAL ASPECTS." AD ALTA: 14/01-XXXIX. 14, no. 1 (January 31, 2024): 151–56. http://dx.doi.org/10.33543/140139151156.
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The academic paper analyzes the linguopragmatic, social, and digital aspects of contemporary English-language media discourse, with a focus on its role in shaping public opinion and cultural perceptions. The introduction examines the relevance and importance of English-language media in the modern globalized world, emphasizing their impact on intercultural communication and public consciousness. The present research primarily analyzes the linguopragmatic features of English-language media discourse, in particular, the use of language strategies for achieving communicative goals. The academic paper considers how language tools influence the formation of messages and their perception by the audience. The focus is then shifted to the social and cultural aspects of media discourse. An analysis is conducted of the ways the media influence the formation and maintenance of gender stereotypes, as well as how they reflect and can potentially impact racial and ethnic representations in society. The scientific work examines the ways in which the media can enhance or provoke public debate on these important issues, as well as their role in shaping cultural identities. This is followed by a discussion of the digital transformation of English-language media discourse, with a focus on the role of social media and digital strategies in communication. The conclusions emphasize the significance of the balance between freedom of speech and media responsibility. The need to combat disinformation and increase the media literacy of the audience is emphasized. The academic paper suggests directions for further studies, in particular, analyzing the impact of English-language media discourse on different cultural contexts and developing strategies to ensure objectivity in media content. The research results have practical implications for developing media strategies and raising the level of media literacy, as well as for understanding the impact of media on modern society and intercultural interactions.
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Petrova, Petya. "Accounting in Social Media." Socio-Economic Analyses 13, no. 2 (December 21, 2022): 240–48. http://dx.doi.org/10.54664/ygri6094.
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The World Wide Web and digital technologies have changed accounting and the way in which financial information is prepared, used, and disclosed. Digital transformation in accounting started with automation of accounting processes and activities, continued with implementation of new technologies (blockchain, clouds, big data, AI), and, in recent years, it has reached the next level: web socialization. Web socialization has different dimensions, and this article aims to reveal some aspects of socialization of accounting in the virtual space. On the basis of a content analysis of the nature of social media, the opportunities for interaction between accounting and social media are outlined.
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Polyakov, A. К., and K. R. Nigmatullina. "Institutionalizing Social Media." Communicology 12, no. 1 (April 8, 2024): 28–37. http://dx.doi.org/10.21453/2311-3065-2024-12-1-28-37.
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The article focuses on the conceptualization of social media as a social institution. The article addresses the current issues and prospects for the institutionalization of social media in the context of the contemporary media space transformation and the evolution of the digital society. The authors analyze the establishment of social media as a social institution from the perspectives of political, sociological, and media philosophical approaches. Employing a meta-analysis of current scientific literature, the authors delineate the principal issues associated with the institutionalization of social media. The authors highlight the role of the state and communication with the audience in the institutionalization of social media. The effectiveness of legal frameworks regulating government activity in the digital sphere is posited, drawing on examples of social media use within public administration across different nations. The social influence problems of intra-audience communication on social media are raised, as well as aspects of disinformation, post-truth, and the impact of narratives on collective identity. The article also explores conceptual approaches to the transformation of the digital space and the role of information technology in development of social media.
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Purwantiningsih, Ary, Dwi Riyanti, and Danang Prasetyo. "Digital Citizenship in Indonesia: Digital Literacy and Digital Politeness Using Social Media." Jurnal Ilmiah Pendidikan Pancasila dan Kewarganegaraan 7, no. 3 (November 15, 2022): 628. http://dx.doi.org/10.17977/um019v7i3p628-637.
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This study aimed to describe the basis for strengthening global citizenship and increasing digital literacy in Indonesian society. This study used a qualitative approach with a descriptive type. The collection of primary data sources included books, scientific journals, manuscript publications, and internet news media using literature study techniques. The data obtained were analyzed using interactive techniques from Miles and Huberman. The results of the study showed that strengthening global citizenship was based on two aspects, namely digital literacy and digital ethics. Digital literacy was needed to improve people's ability to utilize technology supported by digital ethics. People's ability to understand information in the digital world was increasing with evidence of being able to distinguish between good material for consumption and information that must be avoided.
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Xie, Iris, and Jennifer Stevenson. "Social media application in digital libraries." Online Information Review 38, no. 4 (June 12, 2014): 502–23. http://dx.doi.org/10.1108/oir-11-2013-0261.
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Purpose – The purpose of this paper is to investigate the applications of social media in digital libraries and identify related problems. Design/methodology/approach – A total of ten institutions were selected from the following cultural institution types – public libraries, academic libraries, museums, government, and international organisations – to represent a variety of digital libraries developed or sponsored by different types of organisations. The social media applications were examined with regard to the following aspects: types of social media, placement of social media, updating social media, types of interactions, and types of functions. Findings – This study presents the types of social media applications in the selected digital libraries and further characterises their placements, update frequency, types of interactions between digital librarians and users, as well as various types of roles they played. In the process of analysis the authors also identified problems related to lack of standards, creating two-way communication channels, and the lack of education functions. Research limitations/implications – Further research needs to expand the selection of institutions and digital libraries to have more representative sampling, in particular institutions that are outside North America and Europe. It is also important to perform in-depth content analysis of social media to identify patterns and functions that social media perform. Moreover the authors will compare specific social media tools, such as Twitter, Facebook, etc., across institutions. In order to explore fully the reason why certain social media tools are implemented in digital libraries, it is important to survey or interview digital librarians of digital libraries in different types of cultural institutions. In addition users can be interviewed to solicit their perspectives about their usage of social media in digital libraries. Originality/value – This study not only examines the current status and problems of social media application in digital libraries but also offers suggestions on making good use of social media to connect users and digital libraries.
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Handoyo, Eko. "Democratic Challenge in Digital Era." Politik Indonesia: Indonesian Political Science Review 5, no. 1 (April 16, 2020): 66–85. http://dx.doi.org/10.15294/ipsr.v5i1.23435.
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This article is based on the growing development of social media in the digital era which provides new public spaces for citizens to express themselves and their interactions with fellow citizens in various aspects of life. This article used library research method to answer the changes from procedural democracy to substantial democracy and the way of democratic citizenship through social media. This article revealed that the use of social media is no longer limited to daily needs, however, social media has a significant role in building political culture as well as citizenship issues in society.
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Pope, Stephen Travis. "Web.La.Radia: Social, Economic, and Political Aspects of Music and Digital Media." Computer Music Journal 23, no. 1 (March 1999): 49–56. http://dx.doi.org/10.1162/014892699559643.
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Mahamutaj, Blerina. "Albanian Digital Communications: Some Aspects of Development." RUDN Journal of Studies in Literature and Journalism 26, no. 2 (December 15, 2021): 331–37. http://dx.doi.org/10.22363/2312-9220-2021-26-2-331-337.
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Internet communications in Albania are developing according to a special scenario. It is explained by the countrys long international isolation and, accordingly, the late arrival of digitalization in this European state. The author notes the high level of currently provided Internet services: Albania is ahead of the leading countries in some indicators. However, this breakthrough is taking place against the background of the generally low level of education of the Albanians and low incomes of the population, so the supply does not match the demand, it overtakes it. A separate problem is the large amount of false information that goes from social networks to online media. The immediate urgent task that the Albanian media community will have to solve is increasing media literacy and regulating the Internet (either through users self-control or with the help of the state).
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Gvaramadze, Ana. "Digital Technologies and Social Media in Tourism." European Scientific Journal, ESJ 18, no. 10 (March 31, 2022): 28. http://dx.doi.org/10.19044/esj.2022.v18n10p28.
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Computer-mediated technologies allow individuals, companies, nongovernmental organizations, governments, and other organizations to view, create, and share information, ideas, career interests in virtual communities and networks. For the tourism industry it is essential to create interesting content on social media at all stages of the journey. The aim of the paper was to highlight the role of social media in the tourism industry, to reveal how mobile applications affect tourism, and how tourists benefit from using social networks while traveling. The purpose was to show the best practices in promoting consumer relations through social media and social media channels, and what role social media plays in many aspects of tourism, especially in terms of information retrieval and decision making. The research revealed which search engine Georgian tourists use to get information throughout their travel and whether they usually use social media platforms to buy a tourism product. Using qualitative and quantitative (population-based) methods, the results of the study showed that travellers in Georgia actively use social media for ideas and inspiration, at the same time to buy tourism products. Social media is not just about disseminating information, it can also influence tourists’ expectations and decisions. The research shows the importance of an online tourism domain in the context of travel planning through a search engine. Therefore, stakeholders in the tourism industry should pay attention to the impact of social media to improve the reliability of their information and services.
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Waller, Robert E., Pamela A. Lemoine, and Michael D. Richardson. "Instruction Using Social Media in Global Higher Education." Journal of Education and Development 3, no. 1 (April 2, 2019): 28. http://dx.doi.org/10.20849/jed.v3i1.563.
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The technological revolution of the past two decades has changed communication, higher education, and the global society. As a result, there exists a wide gulf between the unlimited use of technology and higher education, particularly with respect to digital communications between professors and students. Web 2.0 digital technologies convey information in a different manner than before and allow for interaction with distance participants. Personal use of digital technologies for social media communication is one thing; social media use by professors for communication with students is another. Both aspects should be examined in detail to determine the future directions for global learning.
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Sahidillah, Muhammad Wildan, and Prarasto Miftahurrisqi. "Whatsapp sebagai Media Literasi Digital Siswa." Jurnal VARIDIKA 1, no. 1 (September 25, 2019): 52–57. http://dx.doi.org/10.23917/varidika.v1i1.8904.
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Whatsapp is as one of the most influential social media and widely used by people in Indonesia. Students in Indonesia in the digital era are now using gadgets in their daily activities both at school and outside of school. However, most of these students use social media applications, especially Whatsapp, only for social media, whereas in the application, there are benefits that can improve digital literacy skills. The purpose of this research is to find out: 1) the use of whatsapp as the digital literacy media of students and 2) the digital literacy skills of students in terms of language skills. The method used in this study is to refer, note, and study the literature. This research is a qualitative descriptive study. The results of this study are, 1) the level of digital literacy of students with whatsapp social media is still lacking and 2) improvement of students’ digital literacy ability in terms of aspects of language ability, namely, listening, speaking, reading, watching, writing, and writing.
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Männig, Maria. "The Tableau Vivant and Social Media Culture." Acta Universitatis Sapientiae, Film and Media Studies 19, no. 1 (March 1, 2021): 132–55. http://dx.doi.org/10.2478/ausfm-2021-0009.
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Abstract The article aims to analyse the tableau vivant in social media culture by emphasizing its intermedial relation to technical visual media, particularly digital photography and film. By focusing on the living picture’s specific mimetic qualities, the study traces back the tableau vivant’s history in a media archaeological perspective primarily regarding photography. It explores the current revival of the tableau vivant within social media. The article examines living pictures and the aspect of self-staging, relevant to contemporary digital culture. The tableau vivant develops between two polarities: a primarily analytical approach that allows a profound exploration of a particular artwork and the performative aspects of self-staging.
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Maher Abu Draz, Ahed, Wafaa Tharwat, Haitham Abdul Rahman Awad, Elsir Ali Saad Mohamed, and Saleh Alrached. "The influence of digital media on social issues in Palestine." International Journal of Media and Mass Communication 06, no. 02 (July 1, 2024): 38–67. http://dx.doi.org/10.46988/ijmmc.06.02.2024.03.
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The study aimed to identify the impact of digital media on social issues in Palestine. The analytical descriptive approach was adopted, and the study sample consisted of (393) digital media users in Palestine, and the questionnaire was used as a data collection tool. The most important results of the study were the following: The most used digital media is Facebook. Written conversation is the most popular way to communicate with digital media friends. The most common areas of follow-up to digital media are the social field and the political field. Most of the social issues dealt with by digital media are the basic needs of the citizen, and poverty. The most supportive means of digital media to influence social issues are the family and educational institutions. The study concluded with a set of recommendations, the most important of which are the following: Paying attention to raising social issues of concern to citizens through digital media, in order to communicate them to those concerned. Paying attention to the role of the family and educational institutions in preserving their children from the negative aspects of using digital media. Keywords: Digital Media, Social Issues.
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Sri Rizki, Juni Wati. "Social Media as Tools of Communication and Learning." QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama 15, no. 1 (May 10, 2023): 391–404. http://dx.doi.org/10.37680/qalamuna.v15i1.2429.
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The growing digital era brings significant changes in various aspects of life, including education. In today's digital age, social media is essential in multiple aspects of life, including communication and learning. Social media has become part of the lifestyle of today's society and provides many conveniences for humans in communication. This study examines the potential of social media as a communication and learning tool. Concepts such as blended learning, gamification, and e-tutoring will be put forward to help teachers and students optimize the benefits of social media in education. This article will also discuss the challenges of using social media as a school communication and learning tool. This study uses a qualitative method by collecting interviews and observation data from social media users. The results showed that social media could increase communication and learning effectiveness and raise several problems, such as privacy and hoaxes. Therefore, it is essential to properly understand and control social media use as optimally as possible as a communication and learning tool.
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Anantia, Alviana Aslama, Yolanda Masnita, and Kurniawati Kurniawati. "Effectiveness of Digital Music Platforms’ Social Media Interaction on Advertising Trust Using Cognitive Aspects." Manajemen dan Bisnis 22, no. 1 (March 20, 2023): 1. http://dx.doi.org/10.24123/jmb.v22i1.624.
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The COVID-19 pandemic-related economic crisis made many firms to switch their advertising strategy to digital media, with social media being one of the most popular choices due to its lower cost. As a business with rapid growth and being the most popular form of entertainment among internet users, digital music platforms is no exception. Regarding the current phenomenon, it is unknown at this time whether social media marketing is one of the numerous crucial variables causing this service's expansion. Therefore, this research seek to reveal the impact of social media interaction towards advertising trust of digital music platform through knowledge and affection as the cognitive aspects used. This research conducted on a quantitative method with data collection using questionnaires (Google Form), collected from 190 respondents in Jabodetabek whose having subscriptions for at least on one of digital music platform available in Indonesia. The data is analyzed using Partial Least Squares (PLS). The result shows that social media interaction has a significant impact towards advertising trust, both directly and indirectly through knowledge and affection. Among variables tested, the perception of affection is the lowest. It is desired that digital music platform services companies will look into this matter more.
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Cluley, Robert, and William Green. "Social representations of marketing work: advertising workers and social media." European Journal of Marketing 53, no. 5 (May 13, 2019): 830–47. http://dx.doi.org/10.1108/ejm-12-2016-0682.
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Purpose Informed by social representation theory, the study aims to explore how marketing workers represent their activities on social media. Design/methodology/approach A naturalistic data set of 17,553 messages posted on Twitter by advertising workers was collected. A sample of over 1,000 unique messages from this data set, incorporating all external links and images, was analysed inductively using structured thematic analysis. Findings Advertising workers represent marketing work as a series of fun yet constrained activities involving relationships with clients and colleagues. They engage in cognitive polyphasia by evaluating these productive differences in both a positive and negative light. Research limitations/implications The study marks a novel use of social representation theory and innovative social media analysis. Further research should explore these relations in greater depth by considering the networks that marketing workers create on social media and establish how, when and why marketing workers turn to social media in their everyday activities. Practical implications Marketing workers choose to represent aspects of their work to one another, using social media. Marketing managers should support such activities and consider social media as a way to understand the lives and experiences of marketing workers. Originality/value Marketing researchers have embraced digital media as a route to understanding consumers. This study demonstrates the value of analysing digital media to develop an understanding of marketing work. It sheds new light on the ways marketing workers create social relationships and enables marketing managers to understand and observe the social aspects of effective marketing.
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Shokhrukhbek, Tillaboev. "THE ROLE OF COPYRIGHT IN THE CONTEXT OF SOCIAL MEDIA." International Journal of Law And Criminology 4, no. 2 (February 1, 2024): 55–59. http://dx.doi.org/10.37547/ijlc/volume04issue02-10.
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This article examines important aspects of the interaction between copyright and social networks in contemporary information society. The article emphasizes key elements of agreements between users and platforms, defining rules for content usage. The Digital Millennium Copyright Act (DMCA) is highlighted as an effective mechanism for protecting copyright in the online environment. Court decisions on copyright infringement in social networks serve as examples for understanding the complexities of balancing between freedom of information exchange and intellectual property protection. In conclusion, the importance of effective collaboration between authors and social platforms is emphasized to ensure fairness, diversity, and quality of content in the online space.
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Hidayati, Niswatin Nurul. "Two Sides of Social Media: an Assistance on Youth Using Social Media In Tuban District." TAAWUN 4, no. 01 (January 10, 2024): 43–56. http://dx.doi.org/10.37850/taawun.v4i01.599.
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The aim of the assistance was to explore the multifaceted role of assistance programs dedicated to guiding and supporting youth in their use of social media in Tuban District, especially in Montong Sub District. As adolescents and young adults increasingly turn to online platforms for communication, information sharing, and identity formation, the need for constructive guidance becomes paramount. Recognizing the transformative potential of social media in the lives of the youth, this article aims to shed light on initiatives aimed at providing assistance and mentorship. The mentoring method used was in the form of seminars and practical sessions. Based on the mentoring program conducted for the youth in the Montong Sub District Tuban District, it can be concluded that internet usage has been massively adopted by the youth. However, this usage is not yet fully harnessed for the benefit of both individuals and institutions in their respective workplaces. Additionally, it can be said that through this seminar, the youth gained insights into various aspects, ranging from utilizing social media for branding to obtaining more information about the internet and its economic impact, the positive and negative aspects of social media, and social media ethics. A suggestion from the author is the hope that similar activities can continue to be implemented continuously. Furthermore, it is advisable to incorporate more in-depth digital literacy aspects in subsequent activities
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Protsenko, Valentyna M., and Anastasiia V. Protsenko. "Digital Marketing in the Development of Pharmaceutical Companies: The Current Aspects and Perspectives." Business Inform 11, no. 538 (2022): 277–83. http://dx.doi.org/10.32983/2222-4459-2022-11-277-283.
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The article studies the modern aspects and prospects of using Digital marketing in the development of pharmaceutical companies. Digital marketing in the pharmaceutical industry has been found to help reach an expanded global customer base, providing multiple opportunities to enhance the promotion and sustainability of a pharmaceutical company. It was found that the practical tools of digital marketing are e-mail, electronic data detailing, augmented and virtual reality, the use of which reduces the costs of pharmaceutical companies. It was determined that due to modern conditions, pharmaceutical companies intensively use social network platforms for the promotion and branding of medicinal products. It was determined that such Digital marketing tactics as content marketing, search engine optimization, e-mail marketing, social media marketing, etc., are considered effective tools for the promotion of medicinal products. Digital marketing has been found to generate valuable information that has a significant impact on the pharmaceutical sector, so pharmaceutical companies build consumer satisfaction through phone applications and online networks, allowing the pharmaceutical company to increase sales and profits. It has been found that pharmaceutical companies are increasingly using social media as target customers increase public awareness of their drugs and services and seek more effective opportunities to engage with target audiences. It has been found that for pharmaceutical companies, the e-commerce platform is the foundation of their digital presence, and improving the customer-centric infrastructure with well-integrated systems will help ensure proper customer interaction. It has been determined that the benefits of social media and online marketing are particularly important for pharmaceutical companies, as they are crucial to ensure more effective digital marketing. It was established that following the results of January-June 2022, the pharmaceutical companies "Farmak", "Darnytsia" and "Acino" took the leading positions in terms of sales of medicinal products.
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Kolotouchkina, Olga, Celia Rangel, and Patricia Núñez Gómez. "Digital Media and Younger Audiences." Media and Communication 11, no. 4 (November 16, 2023): 124–28. http://dx.doi.org/10.17645/mac.v11i4.7647.
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The active digital engagement of children and teens from a very early age makes them the most prolific digital users and online content creators. Simultaneously, this high level of digital exposure enhances their vulnerability to online risks and the potential for them to encounter harmful online content. This dynamic has profound implications for all dimensions and stakeholders within the digital ecosystem. This thematic issue presents a comprehensive review of the significant advantages, critical risks, and challenges arising from the extensive online engagement of children and adolescents. This body of research provides valuable insights and identifies future research avenues related to emotional well-being, identity development, perceptions of social success and self-esteem, as well as examining the critical aspects concerning digital literacy and the regulatory frameworks governing digital content providers.
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Carla Puspita, Fabiola, Prayudi Prayudi, and Edwi Arief Sosiawan. "Digital marketing model on Hospitality business’s social media." COMMICAST 5, no. 1 (March 31, 2024): 1–22. http://dx.doi.org/10.12928/commicast.v5i1.9492.
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The increasing growth of hotels from year to year has resulted in increasingly tight competition in the hotel business in Yogyakarta. In order to win competitive business competition, Indoluxe Hotel Jogjakarta carries out digital marketing through social media in its promotional activities. Social media in the current digital era has no doubt about its existence and has an important role in building relationships between hotels and customers. The aim of this research is to find a digital marketing model on Indoluxe Hotel Jogjakarta social media. The method used in this research uses a qualitative approach by collecting data through interviews, documents and analysis on Indoluxe Hotel Jogjakarta social media. The object of this research is Indoluxe Hotel Jogjakarta's social media with the research subject being the sales & marketing department which manages Indoluxe Hotel Jogjakarta's social media. Overall, digital marketing on social media that has been carried out by Indoluxe Hotel Jogjakarta has implemented the right steps. This can be seen from the results of analysis and evaluation using Forrester's 5I model so that hotels can find out whether the social media they run has an impact on business or vice versa. The results of this research found a digital marketing model on Indoluxe Hotel Jogjakarta social media by dividing the model into three aspects, namely planning, action and involvement. Planning phase to build brand, product and service awareness. The action phase is the stage where the brand, in this case the Indoluxe Hotel Jogjakarta, can interact with customers. Lastly, namely engagement where Indoluxe Hotel Jogjakarta maintains relationships to create customer loyalty.
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Onețiu, Darius Daniel. "The Impact of Social Media Adoption by Companies. Digital Transformation." Studia Universitatis „Vasile Goldis” Arad – Economics Series 30, no. 2 (June 1, 2020): 83–96. http://dx.doi.org/10.2478/sues-2020-0014.
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AbstractThis article highlights the adoption of social media by organizations and its consequences on the company’s performance. These topics of debate are becoming more and more common in the business environment. In fact, it is the main argument for which this paper relates the particularly important aspects of the adoption of social media (social networks) by organizations. In the following, important aspects that bring value to the organization, both by acquiring and by adopting social media in sales performance, have been structured. This research is built on a theoretical study, including as main terms of discussion: social media adoption and digital transformation. In the last part of the article, we have summarized and concluded these factors. We have identified how they can contribute to a more efficient orientation of sales performance, to increase the organizational management of the relationship and the connection between customers and the organization. Referring to the orientation towards “use of social networks” by organizations, we demonstrate that organizations are required to give high importance to understanding the organization’s customers and, of course, a high degree of relational performance. Another factor encountered in this theoretical research is ―digital transformation”. We debated this topic in order to easily make the transition to the adoption of “social media” by organizations. Following the theoretical research, we can say that today, digital transformation has special importance in the organization and the fact that a strong link has been created among social media, reality management and performance in relational sales.
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Sunil, Shweta, Manoj Kumar Sharma, Senthil Amudhan, Nitin Anand, and Nisha John. "Social media fatigue: Causes and concerns." International Journal of Social Psychiatry 68, no. 3 (February 4, 2022): 686–92. http://dx.doi.org/10.1177/00207640221074800.
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Background: Social Media Fatigue (SMF) has seen a significant increase through the COVID-19 pandemic. It refers to high levels of information overload experienced due to extensive usage of social media. Aim: To understand the causes and consequences for mitigating social media fatigue. Methods: PRISMA model was followed, and 20 papers were consolidated from the years 2014 to 2021. Seven papers were screened out due to duplication and exclusion criteria. Results: The studies found implicated the existence of four umbrella factors, like Cognitive Factors, Self and Personality Factors, Environmental Factors and Social Factors. Self and Personality Factors include personal and intrinsic factors that make one susceptible to developing SMF more easily, whereas aspects like increased boredom and information overload include cognitive factors that increase susceptibility to SMF. Environmental and Social Factors include aspects like parenting and social media role conflict respectively. Conclusions: The current findings have implications to promote research to assess the levels of social media fatigue among the individuals and to evolve psychotherapeutic interventions and digital literacy programs to manage social media fatigue among the community.
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MATHEW, KEZIAH. "INFLUENCE OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOR." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 05 (May 25, 2024): 1–5. http://dx.doi.org/10.55041/ijsrem34621.
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Social media has become an indispensable part of contemporary society, reshaping the way individuals communicate, interact, and engage with content. In recent years, its influence has extended beyond personal interactions to profoundly impact various aspects of business, including marketing strategies and consumer behavior. As businesses strive to adapt to this evolving digital landscape, understanding the dynamics of social media marketing and its implications on consumer behavior has emerged as a critical area of study. In the context of India, a country with a burgeoning digital population and a rapidly expanding online market, the influence of social media on consumer behavior holds particular significance. With over a billion people and a growing middle class embracing digital technologies, India presents a fertile ground for exploring the interplay between social media marketing efforts and consumer responses. Understanding how social media platforms shape consumer attitudes, preferences, and purchasing decisions is essential for businesses seeking to effectively engage with the Indian market.
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Randyantokho Randyantokho, Meita Anindya Safitri, Sukmawati Waluyo Putri, Lia Oktavya Susilo Putri, Rizal Adiyatma, Lailatul Fitria, Kartika Damayanti, et al. "Literasi Digital Bijak Bermedia Sosial Di Desa Kaliangkrik." KREATIF: Jurnal Pengabdian Masyarakat Nusantara 4, no. 1 (February 13, 2024): 96–106. http://dx.doi.org/10.55606/kreatif.v4i1.2866.
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Wise literacy in social media is a critical aspect in dealing with the complexity of online interactions in the digital era. A deep understanding of social media-platform use and the ability to critically evaluate information is at the core of this literacy. Individuals who have wise social media literacy can filter out inaccurate information, understand the social, cultural and political impacts of the content they consume or share. The importance of wise social media literacy also involves responding to disinformation, where individuals can effectively avoid the spread of fake or manipulative news. Ethical aspects of communication are also a focus, with this literacy teaching individuals to promote healthy dialogue and respect diversity of opinion, forming a more positive and inclusive online environment. This research aims to find out how the pattern of community service is a manifestation of the tridharma of higher education related to aspects of community service. In implementing the community service program that has been prepared previously, the method used is increasing knowledge by means of counseling or socialization with the aim of providing understanding and wise skills in digital literacy from the extension team. Apart from that, wise social media literacy also considers online security and privacy risks. Users need to be able to manage and protect their personal information, avoid threats such as fraud, and carefully guard their digital identity. This is not only an individual skill, but also a contribution to the sustainability and security of the global digital environment. By mastering social media literacy, individuals can better navigate the complexities of social media, participate positively, and make informed and wise decisions in using these platforms. Overall, smart social media literacy is an important foundation for forming individuals who are able to interact wisely in an ever-growing digital world. By combining an understanding of content, communication skills, and awareness of security risks, wise social media literacy helps shape an intelligent, ethical, and empowered online society.
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Mohamed Amer, Mariam. "Integrating Fintech within Social Media Platforms to empower Entrepreneurship." Emirati Journal of Digital Arts AND Media 2, no. 1 (May 16, 2024): 40–51. http://dx.doi.org/10.54878/qj4s4156.
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We are living in an era full of instant technological advancements in diverse aspects, for instance, economics, culture, education, entertainment, business, media, etc. Financial technology is one of the fast-emerging aspects in social media nowadays, where its impact on businesses, and especially small business in social and financial inclusion, and seamless payments’ acceptance is undeniable. Usually, most businesses face financial obstacles as well as challenges in their payment cycle, whether in acceptance or disbursement, fintech however, acted as the perfect solution for all businesses especially entrepreneurs. The modernization of the digital tools found on the social media platforms enabled entrepreneurs to access all their financials, operations, and make informed decisions easily through the effective use of the online space. Thus, it acted as an efficient and customized alternative to the offline financial and banking services. In other words, Fintech, shorts for Financial Technology, steered new possibilities and opportunities to not only enable, but also empower entrepreneurs and small businesses to contribute to the digital economy and cashless society, especially in Egypt.
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Tural Akbarzade, Tural Akbarzade. "INTERNATIONAL ASPECTS OF THE DEVELOPMENT OF THE DIGITAL ECONOMY AND DIGITAL MARKETING." PAHTEI-Procedings of Azerbaijan High Technical Educational Institutions 48, no. 08-02 (June 24, 2024): 129–39. http://dx.doi.org/10.36962/pahtei4308022024-14.
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The purpose of the article is to determine the international aspects of the digital economy in the context of digitalization of the national economy. The article describes the importance, principles, main components, challenges, opportunities, etc. of the digital economy. the international aspects of the digital economy were widely investigated, the measures implemented in the field of the digital economy in Azerbaijan and the achieved achievements were noted, the results and suggestions were given. The article also discusses the topic of digital marketing and its importance for successful online business promotion. Digital marketing is a strategic approach based on the use of digital technologies and communication channels such as the Internet, social media and mobile devices. Covers the key elements of digital marketing, including content marketing, search engine optimization, search engine advertising, social media marketing, and email marketing. The topic of personalization and targeting is covered, which allow you to reach your target audience with maximum efficiency. Examples of successful campaigns and innovative approaches that help you stand out from your competitors are presented. The acceleration of changes in the environment, the emergence of new demands and changes in consumer position, increasing competition for resources and globalization of business, the development of social networks that make possible the lightning-fast dissemination and receipt of information, the widespread availability of modern technologies, as well as a number of other reasons have led to a sharp increase in the importance of digital sales marketing. Currently, the importance of online advertising for promoting goods and services of organizations is growing. This is due, first of all, to the fact that thanks to new marketing tools it is possible to determine the audience most interested in a particular product. This is helped by the ability to show ads to specific people, convenient statistical services and good adaptation to mobile devices, which force us to pay attention to social networks as a promising platform for new advertisers. However, there is no strategy that is uniform for all companies. Each company is unique, therefore the process of developing a digital marketing strategy for each company is also unique, since it depends on many factors, for example, the company’s position in the market, the dynamics of its development, its potential, the behavior of competitors, the characteristics of the product it produces or the impact it services, the state of the economy, the cultural environment and many other factors. Thus, in order to develop a strategy for a particular company, the first step is to analyze its internal and external environment. In the modern world, it is very important for progressive companies to have competitive advantages. Technology is constantly evolving and its influence is expanding, which influences the further development of digital marketing. Widespread digital marketing channels provide new opportunities to engage with potential customers. Strategies can evolve into best practices. Digital marketing opens up more opportunities to help customers find their product. Establishing a closer connection makes customers more loyal. Social networks and other communication channels are also developing at a rapid pace. A virtual world is created where everything is shaped in accordance with user preferences Keywords: digital economy, digital marketing, internet marketing, digital technologies, content marketing, search engine optimization (SEO), search engine advertising (SEA). social media marketing.
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Rewindinar. "Patriarch Regression in Social Media." Asian Journal of Education and Social Studies 50, no. 4 (March 5, 2024): 162–69. http://dx.doi.org/10.9734/ajess/2024/v50i41320.
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Patriarchal culture continues to grow in modernity. Women’s struggles have been applied in various aspects and the digital space has now become a social space to break down the male hegemony. Bourdieu's habitus perspective was applied in this study aiming to see how social media becomes a practice environment for the reaffirmation of women as a class that wants to dispose of the social structures. In this case, virtual ethnographic method was applied from January 2022 to December 2022 to analyze the content of female Instagram users as wives and mothers. Social media has become a field in the habitus process. Field is a social space to produce and distribute meaning from the modern women who have individual, family, and social activities. In habitus process, the production and distribution of meaning is the cultural capital of the social media users. There has been patriarchal regression in social media.
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Zhukovskaya, O. Y. "Social Capital and Social Networks under the Conditions of Digitalization: Interconnections and Implementation Features." Digital Transformation, no. 4 (January 7, 2021): 21–33. http://dx.doi.org/10.38086/2522-9613-2020-4-21-33.
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The goal of the article is to analyze the new aspects of accumulation and usage, as well as the opportunities for growth of an important determinant of well-being – social capital – in connection with the active development of social networks under the conditions of digitalization and current social and economic situation. The interconnections as well as the development of social capital, social media and social networks in the context of the digital divide concept were investigated. It was suggested to distinguish digital social capital taking into account different sources and effects of this social and economic phenomenon. In addition, the econometric analysis of social capital, various social and economic indicators, as well as online activity was conducted. Based on the quantitative and qualitative aspects of modern social capital, social media and social networks, information and communication technologies (hereafter – ICT) were analysed, considering the dual nature of the Internet as well as digitalization.
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Zhou, Yuqiong, Tao He, and Feng Lin. "The Digital Divide Is Aging: An Intergenerational Investigation of Social Media Engagement in China." International Journal of Environmental Research and Public Health 19, no. 19 (October 10, 2022): 12965. http://dx.doi.org/10.3390/ijerph191912965.
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The aging-based digital divide has gained increased research attention in recent years. This research focused on two important aspects of the aging society, the digital divide and the intergenerational differences, with regard to social media usage in China. The data were collected through a household interview, using a nationally representative sample (n= 3790) from 58 cities in mainland China. The present study investigated the association between differentiated social media usage with demographic characteristics, social economic status, physical and mental health, and social media perceptions. The results show a significant digital divide and generational differences. The existing socio-economic inequalities and demographic variance largely explained older adults’ social media access and diversity of social media engagement. Social media perceptions play more essential roles in the intensity of social media engagement for each generation group. This study contributes a better understanding of the manner in which different factors are associated with different generations’ social media engagement. A discussion is included regarding the necessity to close the aging-based digital gap in order to cope with the issue of rapid aging.
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Klosi, Iris. "Social Media Escapism: Exploratory Study of the use of Digital Media by Tirana University Students of English Language." Balkanistic Forum 30, no. 2 (June 1, 2021): 196–211. http://dx.doi.org/10.37708/bf.swu.v30i2.12.
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The stress and anxiety resulting from the COVID-19 pandemic has lead to a significant increase in escapist media-based coping. This paper examines the impact of the Covid-19 pandemic on social media escapist activities by the students at the State University of Tirana. In total 52 undergraduate and graduate students aged 20-24 were involved in the study. The students reported 39 digital media involved in their escapist activities, with media sharing networks having a dominant role. From the analysis of their discussion of the motivations and different forms of escapist activities using social media, 5 different but interrelated discourses emerged: (1) Social media have both positive and negative aspects; (2) Social media escapism distorts reality; (3) Social media offer easy and affordable ways to escape; (4) Social media escapism needs to be managed to avoid addiction; and (5) Social media escapism enhances English language skills. The impacts of the Covid-19 pandemic through restrictions on socializing, face-to-face interaction and online teaching were discussed within and across the identified discourses. Increasing their communicative competence in English while interacting with people of different cultural background, including English native speakers was one of most the positive aspects in students’ discussions of social media escapism. The stress and anxiety resulting from the COVID-19 pandemic has lead to a significant increase in escapist media-based coping. This paper examines the impact of the Covid-19 pandemic on social media escapist activities by the students at the State University of Tirana. In total 52 undergraduate and graduate students aged 20-24 were involved in the study. The students reported 39 digital media involved in their escapist activities, with media sharing networks having a dominant role. From the analysis of their discussion of the motivations and different forms of escapist activities using social media, 5 different but interrelated discourses emerged: (1) Social media have both positive and negative aspects; (2) Social media escapism distorts reality; (3) Social media offer easy and affordable ways to escape; (4) Social media escapism needs to be managed to avoid addiction; and (5) Social media escapism enhances English language skills. The impacts of the Covid-19 pandemic through restrictions on socializing, face-to-face interaction and online teaching were discussed within and across the identified discourses. Increasing their communicative competence in English while interacting with people of different cultural background, including English native speakers was one of most the positive aspects in students’ discussions of social media escapism.
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Lubis, Rafly Aulia, Risky Sinaga, and Aan Fauza. "ADOLESCENT DIGITAL LITERACY AND ETHICS." JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) 1, no. 3 (March 22, 2022): 9–18. http://dx.doi.org/10.55047/jhssb.v1i3.142.
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Language is a means of communication among individuals. Along with the development of social media, aspects of communication using language are increasingly diverse. This diversity appears according to general agreement in community communication patterns. The tendency to produce new terms is very possible where communities have diverse backgrounds, both educational, economic, family and so on, as factors that produce new languages. This study uses a qualitative approach that presents research on the use of language in social media. The finding shows that new media and adolescence are both seen as something that is taking shape. The instability of these two things has a tendency to be mutually beneficial or even detrimental on the one hand. Early awareness of the characteristics of the new digital ethical world media in relation to adolescent users is expected to reduce the negative excesses of the impact it causes. Hence, literacy and ethics towards new media are the keys for teenagers to be able to enrich their identities and maintain their privacy.
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Kulkarni, Dr Shailesh Aanant. "Role of Ethics in Modern Day Research in Regards with Print, Digital, Electronic & Social Media." Oct-Nov 2023, no. 36 (October 18, 2023): 31–38. http://dx.doi.org/10.55529/jmcc.36.31.38.
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Media is such aspect in the world, which plays very important role in the life of each one of us. We are all very curious about all the happening around us and hence eager to know all about Always & in All Ways. During last almost 5 decades the Media has changed a lot in all respects. It has changed its path too drastically. The Media of 21st Century has broadly speaking four branches namely - Print Media, Digital Media, and Electronic Media & Social Media. In the context of Role of Ethics in Modern days regarding Media needs to be understood, checked, and researched. In this paper I have covered all aspects of all Medias with its positive and negative effect. Focus is on the Role of Ethics in Modern Day Research in particular field like business, education, society and youth. During this paper I have described how these media will affect society in a broad way.
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Chen, Mengfei. "Brand Marketing Strategies under Social Media." Advances in Economics, Management and Political Sciences 85, no. 1 (May 28, 2024): 190–95. http://dx.doi.org/10.54254/2754-1169/85/20240875.
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In the digital era, social media has become an essential component of people's everyday lives, serving as a primary platform for information acquisition, interaction, and communication. The consumption patterns of individuals have experienced remarkable transformations, necessitating advancements in standard brand marketing methods in today's world. Brand manufacturers should align with current development trends, leverage social media platforms, implement appropriate marketing strategies, fulfill market expectations, and attain their own objectives. This study utilizes literature research and analysis methods to examine the formal aspects of brand marketing strategies on social media. It also evaluates current successful cases of brand marketing strategies on social media to assist brand manufacturers in maximizing their utilization of social media platforms, enhance brand recognition and influence more effectively, and foster the positive growth of corporate brand marketing.
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Stratan Ilbasmis, Violeta. "New media and propaganda." Akademos, no. 3(62) (January 2022): 120–26. http://dx.doi.org/10.52673/18570461.21.3-62.15.
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In this article is analyzed the phenomenon of propaganda in digital space in the context of political communication. Digital media or new media are much more accessible to the general public, providing access to various sources of information and entertainment. Due to these characteristics, the propaganda messages are launched from a new field, and for these reasons the propaganda strategies had been adjusted to the new technological-informational tendencies. The main similarities and differences between digital propaganda is evaluated through comparison with traditional media propaganda. Also, theoretical and conceptual aspects of the information society and the role of social networks in the dissemination of propaganda in the on-line environment are outlined.
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Lina, Lia Febria, and Berlintina Permatasari. "Social Media Capabilities dalam Adopsi Media Sosial Guna Meningkatkan Kinerja UMKM." Jembatan : Jurnal Ilmiah Manajemen 17, no. 2 (November 1, 2020): 227–38. http://dx.doi.org/10.29259/jmbt.v17i2.12455.
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Social media is currently being used by both large companies and SMEs. For large companies the use of social media has been used successfully in reaching potential consumers. However, for SMEs, the marketing strategy of using social media is still being questioned. The purpose of this study is to fill the gaps in previous research by examining the driving factors for SMEs in using social media in promoting their products and testing how the performance of SMEs after adopting this technology is good both in financial and non-financial aspects that have not been done much research. The results of this study found that the compatible, cost-effective, interactive variables had a positive effect on the use of social media and subsequently had a positive effect on both financial and non-financial performance. However, the moderating role of social media capabilities cannot strengthen the relationship between use and the performance of SMEs. The results of this study are expected to be the basis for evaluating SMEs so that they can use digital media to support their business. The government must also pay attention to this to actively socialize the use of digital media for MSMEs so that the performance of SMEs can increase.
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Arrigo, Elisa. "Social media marketing in luxury brands." Management Research Review 41, no. 6 (June 18, 2018): 657–79. http://dx.doi.org/10.1108/mrr-04-2017-0134.
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Purpose Digital technologies and social media have improved the connectivity and collaboration between firms and customers in all sectors. However, in the luxury sector, the approach to social media and digital technologies has been slower than in other industries. The purpose of this paper is to review the academic literature on social media marketing in luxury brands to highlight the current state of the art, the addressed key research themes and the implications for management research and practice. Design/methodology/approach A systematic literature review of academic research on social media marketing has been conducted to gather, examine and synthetize studies related to luxury brands. By following a review protocol based on both automatic and manual search on the Scopus database, all relevant studies on luxury brands were identified and analyzed. Findings A critical conceptualization of social media marketing in luxury brands has been provided and the emerging key research themes have been categorized into four main areas. Originality/value Academic literature about social media marketing activities in luxury firms is very limited and existing studies focus only on certain aspects, contexts or single cases. In contrast, the value of this study, for both academics and practitioners, lies in providing, for the first time, a comprehensive and critical systematization of social media marketing academic literature in the field of luxury brands.
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Simanjunatk, Sinta Dameria. "Pelatihan Digital Enterpreneurship untuk Meningkatkan Kemampuan Berwirausaha Secara Digital Pengusaha UMKM." Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) 5 (December 17, 2022): 1–10. http://dx.doi.org/10.37695/pkmcsr.v5i0.1598.
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The COVID-19 pandemic has had a profound impact on all aspects of people's lives. This impact is no exception for small, medium and large entrepreneurs. As a result of the pandemic, the community in general MSMEs must survive and struggle. One thing that MSMEs must do is switch from traditional businesses to digital businesses. To help MSME entrepreneurs switch to digital businesses, digital entrepreneurship training is provided. The training provided starts from Canva's business model, content marketing, website design, Google My Business, social media optimization and power merchants. The method used is lecture and practical training. The results obtained are that MSME entrepreneurs are able to design businesses with the Canva business model, market content, create websites and Google My Business, optimize social media as digital marketing and have an online store.
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McGloin, Aileen F., and Sara Eslami. "Digital and social media opportunities for dietary behaviour change." Proceedings of the Nutrition Society 74, no. 2 (October 16, 2014): 139–48. http://dx.doi.org/10.1017/s0029665114001505.
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The way that people communicate, consume media and seek and receive information is changing. Forty per cent of the world's population now has an internet connection, the average global social media penetration is 39 % and 1·5 billion people have internet access via mobile phone. This large-scale move in population use of digital, social and mobile media presents an unprecedented opportunity to connect with individuals on issues concerning health. The present paper aims to investigate these opportunities in relation to dietary behaviour change. Several aspects of the digital environment could support behaviour change efforts, including reach, engagement, research, segmentation, accessibility and potential to build credibility, trust, collaboration and advocacy. There are opportunities to influence behaviour online using similar techniques to traditional health promotion programmes; to positively affect health-related knowledge, skills and self-efficacy. The abundance of data on citizens’ digital behaviours, whether through search behaviour, global positioning system tracking, or via demographics and interests captured through social media profiles, offer exciting opportunities for effectively targeting relevant health messages. The digital environment presents great possibilities but also great challenges. Digital communication is uncontrolled, multi-way and co-created and concerns remain in relation to inequalities, privacy, misinformation and lack of evaluation. Although web-based, social-media-based and mobile-based studies tend to show positive results for dietary behaviour change, methodologies have yet to be developed that go beyond basic evaluation criteria and move towards true measures of behaviour change. Novel approaches are necessary both in the digital promotion of behaviour change and in its measurement.
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Panić, Aleksandra. "Poetry in the age of digital (re)production: Digital aura in new media poetry." Reci Beograd 15, no. 16 (2023): 40–54. http://dx.doi.org/10.5937/reci2316040p.
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The paper "Poetry in the Age of Digital (Re)production: Digital Aura in New Media Poetry" explores the evolution of new media poetry from the 1990s to the present day, engaging with Walter Benjamin's concept of the aura of authentic art to analyze three forms of new media poetry and define the digital aura in this context. The following analysis is grounded in new media theories, particularly those of Lev Manovich and N. Katherine Hayles. The paper discusses how digital technologies have transformed the creation, distribution, and consumption of poetry and challenged notions of authenticity and originality. It emphasizes the interaction between poets and software, the blurring of boundaries between different forms of new media art, and the concept of materiality in the digital realm. The paper highlights the significance of the material aspects of digital art, drawing attention to the interplay between the physical and virtual dimensions and the sensory experiences they provide. The paper traces the development of new media poetry in different web eras - Web 1.0 helped launch e-poetry, Web 2.0 enabled poetry on social media platforms, and Web 3.0 engraved NFT poetry on blockchain technology. The analysis of three distinct forms of new media poetry - kinetic poetry, Instapoetry, and NFT poetry - demonstrates how each form engages with the digital aura and challenges traditional notions of authenticity and artistic presence. The paper concludes that the digital aura is not an inherent characteristic of artwork, but a continuous process realized through the interactions of artists and the audience with code, software, and interface.
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Prayudanti, Adhania Andika, and Devi Urianty Miftahul Rohmah. "Decision Making Process of SMEs For Using Social Media Marketing In Industrial Revolution 4.0." Journal of Economics, Business, and Government Challenges 1, no. 2 (December 30, 2018): 62–66. http://dx.doi.org/10.33005/ebgc.v1i2.11.
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Digital era is a characteristic of Industrial Revolution 4.0 that influence towards all aspect of human life. Social media marketing is considered to be one of the technologies in the digital era that can facilitate SMEs to do business activities especially marketing activities, customer relationship, promotion, and innovation.
The importance of social media marketing in digital era that its technology easy to use and need low cost. It can be applied in our smartphone, can effectively communicate with customer for promotion and branding. The aim of this paper is to define whether SMEs urgently need social media marketing in industrial revolution 4.0. This paper will review the aspects that can be motivate and disruptions of SMEs using social media marketing. The advantage of social media marketing is one of the case that can motivate SMEs using social media marketing.Meanwhile the trust and lack of the ability to using social media marketing can be disruption.
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Aulia, Hanna, and Miftakhul Rohman. "THE IMPACT OF SOCIAL MEDIA AS A FACILITATOR OF POLITICAL ISSUES IN THE DIGITAL ERA FOR GENERATION Z IN INDONESIA." SINDA: Comprehensive Journal of Islamic Social Studies 4, no. 1 (April 2, 2024): 35–48. http://dx.doi.org/10.28926/sinda.v4i1.1394.
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One of the reasons for community development in the millennial era is the media. This article discusses the phenomenon that occurs in the era of digitalization which focuses on presence of social media in communication interaction activities. Digitalization has changed in various aspects of life with the presence of social media to aspects of the state including political issues in Indonesia. Social media has the potential to influence power relations in political parties to allowing individual candidates to campaign more independently. What is interesting about this study is how aspects of online media can influence other fields and vice versa. It was found that in the current phenomenon, gen Z are interested in politics, but have not been given the opportunity to become involved in politics.
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Qian, Yuan, Zhilin Sui, and Detang Wang. "The Implementation of Digital Marketing in Brand Promotion." Journal of Education, Humanities and Social Sciences 16 (July 2, 2023): 135–40. http://dx.doi.org/10.54097/ehss.v16i.9583.
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Digital marketing is an innovative marketing model or means of marketing. With the emergence and development of the Internet and Web 1.0, the concept of digital marketing was first proposed and began to be developed. This research analyzes how to use social media, search engine and brand promotion to implement digital marketing and how these three aspects bring advantages to digital marketing. The necessity of social media to enhance brand value is determined and flexibly meet the diverse needs of consumers. Social media conforms to the 4C marketing method, user service capabilities, marketing service costs, marketing interaction and marketing promotion channels. The huge traffic contained in popular short videos is the embodiment of the most common marketing model on social media. The search engine is an important part of digital marketing. It mainly helps companies to gain benefits and brand value by providing users with a large amount of expected content. The exposure brought by social media can provide the engine with a large number of customers and clicks further transform into commercial value. Brand promotion in the digital age usually appears in the form of video, pictures and audio and is presented on social media and search engines. These advertisements will be accurately pushed to potential customers on social media and search engines to generate benefits. In general, social media, search engines and brand promotion can help companies and organizations effectively implement brand promotion.
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Balalaieva, O. "DIGITAL TRENDS IN THE MODERN MEDIA SPACE: SOCIOCULTURAL AND TECHNOLOGICAL ASPECTS." Mìžnarodnij fìlologìčnij časopis 14, no. 1 (2023): 82–92. http://dx.doi.org/10.31548/philolog14(1).2023.09.
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Digital technologies are changing the modern media landscape, which requires a regular and systematic study of best innovative practices, specific empirical cases, as well as the understanding and scientific justification of these transformations, which is an actual problem field of research on social communications. This defined the aim of the study – to analyze digital trends in the modern media space, and to consider the sociocultural and technological aspects of the problem of using digital technologies in journalism. To implement the tasks we applied elements of the method of systematic literature review and analysis of the practices of using digital technologies by leading global agencies and editions. The results of the study showed that the development of the modern media space is largely determined by digital trends. New technologies open up new opportunities for journalism, developing quantitative and qualitative aspects of media activity and causing the emergence of new trends, such as journalism of things, glance journalism, immersive journalism, automated journalism, wearable journalism, etc. Currently, digital technologies are considered as a tool that helps in the work of a journalist, creating a socio-technical environment for increasing the efficiency and economic viability of journalistic practice, optimizing and automating routine processes, ensuring the relevance of materials, generating, moderating and creating personalized content, supporting and expanding dynamic forms of civic participation. The intensive development of digital technologies requires a thorough critical study of their use, analysis of prospects and risks, potential impact on the media space.
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Dahlan, Dahlia. "Social media and the reading culture revolution among digital natives." COMMICAST 3, no. 1 (November 23, 2021): 105–12. http://dx.doi.org/10.12928/commicast.v3i1.3706.
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Reading is one of the intellectual activities that only humans have that develops along with the writing system. The culture of reading does not just grow, because human history records the development of the writing system through a very long journey. The study, which involved 41 respondents aged 17-21 years who were randomly selected, showed a shift in the reading culture from print media to online media, related to reading patterns, gender aspects, reading frequency, and duration. From a gender aspect. The shift in the reading culture among young people is also greatly influenced by the characteristics of online media that print media lacks. The practicality and mobility of online media as well as easy access are some of the advantages that attract young media users. Books, newspapers/tabloids, and magazines do not have this characteristic. required Greater effort is more expensive to access print media which is incompatible with the characteristics of the digital natives. Although it has a number of advantages, online media is still considered to have a number of weaknesses compared to print media. One of the weaknesses of online media is the inaccuracy of the information, because the writing often does not apply the principle of cross-checking and confirmation, and contains more subjective opinions. The survey results reinforce the tendency of new media audiences to be not merely positioned as objects that are the target of messages. The tendency to change in reading culture is closely related to audiences and changes in media technology and the meaning of media have renewed the role of audiences to become more interactive with messages, and new media consumers who are dominated by young people can determine how to access according to their wants and needs.
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Shlyapnikov, Viktor V. "Some Problems in Data Ethics and Social Media Ethics." Vestnik of Saint Petersburg University. Philosophy and Conflict Studies 39, no. 3 (2023): 504–13. http://dx.doi.org/10.21638/spbu17.2023.308.
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Digitization or the introduction of modern digital technologies in various spheres of life and production underlies numerous changes in modern society. Digital technologies have enormous social and economic potential. However, trust in digital technologies cannot be taken for granted. Broad public acceptance of new technologies and business models can only be achieved if governments and organizations design their digital transformation with ethical values in mind. Therefore, today it seems important to analyze the ethical principles and norms used for the development and implementation of digital technologies. The use of large amounts of data, often personal or confidential, the growing reliance on algorithms to analyze it to inform choice and decision making, the phasing out of human involvement or even control over many automated processes raises pressing questions of fairness, responsibility and respect for human rights. On the one hand, ignoring ethical issues can cause negative social consequences; on the other hand, an overemphasis on the protection of individual or collective rights can lead to the establishment of rigid rules and regulations that prevent the use of the social value of digital innovations. The article focuses on some modern aspects of digital ethics, namely data and data management, social media. The important role of confidentiality in human relations is emphasized, which is considered not only as an individual, but also as a public good. Attention is focused on the fact that confidentiality is closely related to other fundamental values, such as autonomy and equality. It is concluded that in order for social media to remain an open and empowering space for all people, it is necessary to maintain a balance between freedom of speech and access to reliable information, as well as raising people’s awareness of the ethical implications of the development of information and communication technologies.
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Praratya, Atalia, Vidi Sukmayadi, and Dinda Nur Griya Kamil. "Fostering Digital Dialogue: A Case Study of Government Social Media Initiatives in Advocating Social Participation." Jurnal Komunikasi: Malaysian Journal of Communication 40, no. 2 (June 30, 2024): 362–79. http://dx.doi.org/10.17576/jkmjc-2024-4002-21.
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Engagement with the public and promoting social participation have emerged as essential aspects of democratic governance which have resulted in the focus towards social media by the Indonesian government. The role of social media has become increasingly vital for the Indonesian government and its governing agencies to reach and accommodate broad and diverse publics. Unfortunately, in developing nations, particularly Indonesia, using social media in government institutions to engage with the people and provide services is still deemed inconsistent and uneven. Hence, this case study explores an Indonesian provincial government's social media initiatives that have been nationally acknowledged as successful in strategies of fostering digital dialogue to facilitate social participation and could potentially become an exemplary implementation model for the country. The authors conducted a focus group discussion with public information and social media officials. Generally, the findings demonstrate how regional governments, with solid backing from the top leader and a well-designed strategic plan, could leverage social media platforms to meet public expectations while advancing democratic governance. Furthermore, the findings indicate that the social media initiatives undertaken by the provincial government have facilitated public participation, ensuring that citizens are heard and can actively participate in governmental decisions that impact their needs. This paper contributes to the existing literature on government public relations by highlighting the government's role in advocating democratic and participatory governance. Keywords: Digital dialogue, government public relations, Indonesia, social media, public participation.
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Pooja, R., S. Mahendra, A. V. Arun, P. Vinay Reddy, Aravind S. Raju, and C. M. Mahesh. "Digital marketing and social media in today’s orthodontic practice — Bridging the gap." Journal of Contemporary Orthodontics 6, no. 1 (April 15, 2022): 1–5. http://dx.doi.org/10.18231/j.jco.2022.001.
Full textAbstract:
To assess and determine the various aspects of the interrelationship between social and digital media and orthodontics from the patient's as well as orthodontist’s perspective. Determining where the patient looks for Orthodontist’s information online and where the orthodontist is posting or promoting their practice 2. Differentiating between patient interests on web page/social media and orthodontic posts 3. Comfort level of patients to visit an orthodontist based on digital media popularity/reviewsIn our 2-part survey, 2 separate google forms were created to assess the various aspects of practice promotion and sent to Orthodontists and patients separately. Demographic data and informed consent was taken.The survey comprises of two groups: A) Orthodontists (212 participants) B) Patients (200 participants)From the orthodontist’s perspective, patients visit them based on internet popularity. They promote their practice using their own website which is available on Google. Social media is used commonly to promote themselves by posting photos of patients and clinic. Facebook was most used. Orthodontists believe that 15-20% visit them based on internet popularity.From the patients perspective, they choose orthodontists based on popularity on internet with google search being the most used. They review orthodontists on social media on popular sites such as Instagram, WhatsApp, Facebook and Twitter. Word of mouth referrals was the most preferred old school method of finding orthodontists based on experience. With vast improvement in digital technology, youngsters prefer to review orthodontists based on digital media reviews as well. The largest discrepancy found between social media sites used by the patients/ parents and orthodontists was with Facebook and Instagram. This opportunity is being vastly ignored by most orthodontic practices and should be considered as a potential marketing tool for current and prospective patients.
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Tao, Zhou. "Harnessing the Power of Social Media Marketing to Boost E-Marketplace Performance: A Paradigm Shift." Journal of Digitainability, Realism & Mastery (DREAM) 2, no. 04 (April 30, 2023): 50–54. http://dx.doi.org/10.56982/dream.v2i04.117.
Full textAbstract:
This paper offers a novel examination of the transformative role of social media marketing in elevating e-marketplace performance, signifying a pivotal shift in digital commerce. We propose a unique conceptual framework that explains how aspects such as customer engagement, targeted advertising, and real-time feedback can enhance the success of digital marketplaces. The study underscores the necessity of understanding and leveraging the power of social media algorithms and data-driven marketing strategies. By highlighting potential challenges and offering strategic recommendations, this paper seeks to guide e-marketplace stakeholders and digital marketers towards optimizing their platforms. Ultimately, our paper aims to pave the way for a more comprehensive, dynamic approach to social media marketing in e-commerce, marking the next step in this digital evolution.