Academic literature on the topic 'Digital media – Canada'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Digital media – Canada.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Journal articles on the topic "Digital media – Canada"
1
Sullivan, Katherine V. R. "The gendered digital turn: Canadian mayors on social media." Information Polity 26, no. 2 (June 3, 2021): 157–71. http://dx.doi.org/10.3233/ip-200301.
Full textAbstract:
Women continue to occupy lesser positions of power at all political levels in Canada, although scholars still argue on the accessibility of municipal politics to women. However, no previous study has systematically examined the gender ratio of mayors across Canada, as well as their (active) use of social media platforms in a professional capacity. Using novel data, this study examines the variation in social media adoption and active use by gender outside of an electoral campaign. Results show that there is a higher proportion of women mayors who have a Facebook page, as well as Twitter and Instagram accounts and who actively use them outside of electoral campaigns, when compared with men mayors’ social media practices.
2
Kang, Eun Jin, Amie Kim, and Jiun Lee. "International Comparative Study on Digital Media Literacy Elements in National Early Childhood Curricula in Finland, Canada, Australia, and South Korea." Korean Journal of Child Studies 43, no. 4 (November 30, 2022): 525–37. http://dx.doi.org/10.5723/kjcs.2022.43.4.525.
Full textAbstract:
Objectives: Digital media literacy has been recognized internationally as an important competence. The 2022 Revised Curriculum for elementary and secondary education reflects digital media literacy as an essential competency for democratic citizenship. While the global trend suggests early childhood as the time for commencing digital media literacy education, the related elements are not specifically contained in the Korean national early childhood curriculum (Nuri Curriculum).</br>The purpose of the current study is to propose a direction for revision of the Nuri Curriculum by comparatively analyzing the educational expectations, structures, and contents related to digital media literacy in early childhood curricula in Finland, Canada(Ontario), and Australia.Methods: Finland, Canada, and Australia implement lifetime media literacy education and systematically include media literacy in national level early childhood curricula. Educational expectations, structures, and contents related to digital and media literacy were analyzed according to media literacy and related skills and elements.Results: First, the educational expectations from international early childhood education curricula reflects digital and media literacy competency. Second, the international curricula suggest active online safety in ways such as participating in a safe, media-friendly environment. Finally, the international curricula encourage active development of digital literacy by suggesting diverse ways of using media.Conclusion: For digital media literacy development in early childhood, the elements of digital media literacy should be more specifically contained in the national level curriculum. Considering the change in the 2022 Revised Curriculum and global trend, it is necessary to reflect competencies in digital media literacy comprehensively in the Nuri Curriculum.
3
Yoon, Kyong. "Multicultural digital media practices of 1.5-generation Korean immigrants in Canada." Asian and Pacific Migration Journal 27, no. 2 (April 25, 2018): 148–65. http://dx.doi.org/10.1177/0117196818766906.
Full textAbstract:
Drawing on qualitative interviews conducted in Toronto, Canada, this study examines how the young adult children of Korean immigrants, also known as 1.5-generation immigrants, explore multicultural senses of belonging and identity through digital media practices. This study reveals that although young immigrants’ capabilities to choose from different forms of cultural content may be enhanced by digital media, they may be subject to structural forces, such as offline ethnic segregation. That is, young immigrants may enjoy digital media as a multicultural facilitator in one sense but question its contribution to multicultural senses of identity in another.
4
Osborne, Heather. "Digital Piracy, Digital Practices: Changing Discourse on Young People and Downloading in Canadian Newspapers." Jeunesse: Young People, Texts, Cultures 9, no. 2 (December 2017): 112–39. http://dx.doi.org/10.3138/jeunesse.9.2.112.
Full textAbstract:
This paper examines how young people are constructed as media pirates in three Canadian newspapers during two publication periods, 1998–2000 and 2010–2012. These periods bookend copyright law modernization in the United States and Canada, represented by the American Digital Millennium Copyright Act, passed in 1998, and the Canadian Copyright Modernization Act, passed in 2012. Drawing on a corpus of articles from The Globe and Mail, The Toronto Star, and the Calgary Herald as primary texts, I use critical discourse analysis and media frame analysis to argue that the discursive construction in print media of the young person as pirate reveals public attitudes toward copyright law.
5
Ginsburg, Faye. "INDIGENOUS MEDIA FROM U-MATIC TO YOUTUBE: MEDIA SOVEREIGNTY IN THE DIGITAL AGE." Sociologia & Antropologia 6, no. 3 (December 2016): 581–99. http://dx.doi.org/10.1590/2238-38752016v632.
Full textAbstract:
Abstract This article covers a wide range of projects from the earliest epistemological challenges posed by video experiments in remote Central Australia in the 1980s to the emergence of indigenous filmmaking as an intervention into both the Australian national imaginary and the idea of world cinema. It also addresses the political activism that led to the creation of four national indigenous television stations in the early 21st century: Aboriginal People's Television Network in Canada; National Indigenous Television in Australia; Maori TV in New Zealand; and Taiwan Indigenous Television in Taiwan); and considers what the digital age might mean for indigenous people worldwide employing great technological as well as political creativity.
6
Choi, Jinny, and Sangwook Michael Woo. "Addressing Vaccine Hesitancy Among Immigrant Communities in Canada." Korea Association for Public Value 3 (June 30, 2022): 43–50. http://dx.doi.org/10.53581/jopv.2022.3.1.43.
Full textAbstract:
The digital communication era has given rise to quick and convenient access to information. With vaccine disinformation and anti-vaccine rhetoric becoming increasingly prevalent across social media, the need to improve vaccine literacy at a population level has become urgent. Immigrant communities face unique challenges that hinder their access to credible and coherent sources of vaccine-related information, potentially leading to reliance on disinformative sources of information. Additionally, factors such as language barriers, social exclusions, and the amplification of anti-vaccine narratives across social media culminate the perfect milieu for vaccine hesitant attitudes to propagate within immigrant communities. By identifying the determinants behind the adoption of anti-vaccine narratives among immigrant communities in Canada, strategies to counter vaccine hesitancy can be optimized to improve health education and vaccine literacy within immigrant communities.
7
Golovchenko, Glib. "Organization of media training intended for teachers in the United States and Canada." Scientific bulletin of South Ukrainian National Pedagogical University named after K. D. Ushynsky 2020, no. 2 (131) (June 25, 2020): 95–103. http://dx.doi.org/10.24195/2617-6688-2020-2-13.
Full textAbstract:
In the time of digital technologies and transformation of teachers’ role, the problem of the lack of teachers’ media education support and their insufficient level of readiness to implement media technologies in educational process has become of vital importance. The analysis of American scientists’ ideas has resulted in the conclusion about irreversible consequences of an insufficient level of teachers’ media education that may lead to the loss of democracy in society. In the article, the author stresses the idea about the interconnection between the teachers’ level of training to incorporate media education in the process of learning and its efficiency. It is underlined that this understanding shown by state educational establishments, administrative staff, scientists and teachers is not widely accepted, which is proved by the quantity of media courses, character of training in universities and the time of such training appearance in the curriculum of pedagogical educational establishments. Until recently, in spite of inclusion of media education knowledge in curricular, teachers have been left without proper training in such an activity in the system of formal education. On the example of a number of American and Canadian universities (Indiana University Bloomington, University of Massachusetts, Manitoba University, Vancouver University), the author has distinguished the ways of future teacher media training in formal education (as special training in the area of communication, as a separate course, as components of every course, taught at university). The main peculiarity of the future teacher media training is the encouraging Centres for Online and Digital Learning and libraries which offer necessary support in conducting lessons with digital media tools, media services, consultations on doing media tasks and incorporating media in educational process in schools.
8
Chapdelaine, Pascale, and Vincent Manzerolle. "The Regulation of Media and Communications in the Borderless Networked Society." Laws 10, no. 4 (October 15, 2021): 78. http://dx.doi.org/10.3390/laws10040078.
Full textAbstract:
This Special Issue1 builds on the interdisciplinary dialogue that took place at the University of Windsor (Canada) symposium on the regulation of digital platforms, new media and technologies in the fall of 2019 [...]
9
Salem, Johannes, Hendrik Borgmann, Martin Baunacke, Katharina Boehm, Julian Hanske, Andrew MacNeily, Christian Meyer, Tim Nestler, Marianne Schmid, and Johannes Huber. "Widespread use of internet, applications, and social media in the professional life of urology residents." Canadian Urological Association Journal 11, no. 9 (September 14, 2017): E355–66. http://dx.doi.org/10.5489/cuaj.4267.
Full textAbstract:
Introduction: Digital media have revolutionized communication and information dissemination in healthcare. We aimed to quantify and evaluate professional digital media use among urology residents.Methods: We designed a 17-item survey to assess usage and perceived usefulness of digital media, as well as communication type and device type and distributed it via email to 143 Canadian and 721 German urology residents.Results: In total, 58 (41% response rate) residents from Canada and 170 (24% response rate) from Germany reported professional usage rates of 100% on the internet, 89% on apps, and 46% on social media (SoMe). For professional use, residents spent a median of 30 minutes per day on the internet, 10 minutes on apps, and 15 minutes on SoMe. 100% rated the internet, 89% apps, and 31% SoMe as useful for clinical practice. Most (94%) used digital media for communication with colleagues and 23% for communication with patients. Digital media use was allocated to desktop computers (55%) and mobile devices (45%). Canadian residents had higher usage rates of apps (96% vs. 86%; p=0.042) and SoMe (65% vs. 39%; p=0.002) and longer daily usage times for the internet, apps, and SoMe than German residents (p<0.001 each).Conclusions: Digital media are an integral part of the daily professional practice of urology residents, reflected by high usage rates and perceived usefulness of the internet and apps, and the growing importance of SoMe. Urologists should strive to progressively exhaust the vast potential of digital media for academic and clinical practice.
10
Wellman, Barry, Anabel Quan-Haase, and Molly-Gloria Harper. "The networked question in the digital era: How do networked, bounded, and limited individuals connect at different stages in the life course?" Network Science 8, no. 3 (November 4, 2019): 291–312. http://dx.doi.org/10.1017/nws.2019.28.
Full textAbstract:
AbstractWe used in-depth interviews with 101 participants in the East York section of Toronto, Canada to understand how digital media affects social connectivity in general—and networked individualism in particular—for people at different stages of the life course. Although people of all ages intertwined their use of digital media with their face-to-face interactions, younger adults used more types of digital media and have more diversified personal networks. People in different age-groups conserved media, tending to stick with the digital media they learned to use in earlier life stages. Approximately one-third of the participants were Networked Individuals: In each age-group, they were the most actively using digital media to maintain ties and to develop new ones. Another one-third were Socially Bounded, who often actively used digital media but kept their connectivity within a smaller set of social groups. The remaining one-third, who were Socially Limited, were the least likely to use digital media. Younger adults were the most likely to be Networked Individuals, leading us to wonder if the percentage of the population who are Bounded or Limited will decline over time.
Dissertations / Theses on the topic "Digital media – Canada"
1
Chatur, Noorin. "Political outcomes of digital conversations : case study of the Facebook group "Canadians against proroguing parliament"." Thesis, Lethbridge, Alta. : University of Lethbridge, Dept. of Political Science, 2011, 2011. http://hdl.handle.net/10133/3100.
Full textAbstract:
Since the emergence of the Internet, scholars have had mixed opinions regarding its role in influencing levels of political participation. Two frameworks, the mobilization and the reinforcement theses, were created from these opposing views. The introduction of social networking websites (such as Facebook) offers new platforms with which to test these opposing theories on.
This study investigates the Facebook group ―Canadian‘s against Proroguing Parliament,‖ to determine: 1) what the members' motivations were for participating in the group, 2) whether the group attracted formerly marginalized voices to participate on the group, or simply reinforced those who were already active in the political process, and 3) whether the participation of members on the group translated into offline or real world political participation. The findings suggest that the group‘s members had a variety of reasons for joining the group. As well, the findings suggest that the group both mobilized reinforced its participants. Finally, the data indicates that in some instances, the group‘s members translated their online participation into real world political activity.171 leaves ; 29 cm
2
Montague, Amanda. "Mobile Memories: Canadian Cultural Memory in the Digital Age." Thesis, Université d'Ottawa / University of Ottawa, 2019. http://hdl.handle.net/10393/39464.
Full textAbstract:
This dissertation considers the impact mobile media technologies have on the production and consumption of memory narratives and cultural memory discourses in Canada. Although this analysis pays specific attention to concepts of memory, heritage, and public history in its exploration of site-specific digital narratives, it is set within a larger theoretical framework that considers the relationship between mobile technology and place, and how the mobile phone in particular can foster both a sense of place and placelessness. This larger framework also includes issues of co-presence, networked identity, play, affect, and the phenomenological relationship between the individual and the mobile device. This is then considered alongside memory narratives (both on the national and quotidian levels) at specifically sanctioned sites of national commemoration (monuments, historic sites) and also in everyday urban spaces. To this end, this dissertation covers a wide range of augmented reality apps and forms of digital storytelling including locative media narratives, site-specific digital performances, social media and crowdsourced heritage archives, and urban mobile gaming and playful mapping.
Despite common criticism that mobile phones only serve to distract us from our surrounding environment, I argue that mobile technology can generate deeper, more affective attachments to places by reformulating ways of perceiving and moving through them. They do this by insisting that place is more than just its material properties, but rather is composed of a fluctuating relationship between materiality, time, and affect. Following this framework, I also emphasize how mobile technology shifts the traditional mission of the archive to preserve and protect the past to something more playful, more affective, and more preoccupied with the circulation of the past in the present. Included in this analysis are crowdsourced archives created on social media platforms which, I argue, are particularly well suited to capturing the dynamic qualities of memory and living heritage practices. A contributing factor in this is the mobile phone’s position as a site of intimacy and co-presence, which situates it in a long history of communication technologies that employ rhetorical and technological strategies of co-presence, immediacy, and intimacy.
Chapter one examines the role that locative media narratives play at official sites of memory in Canada’s capital region from app-based historical tours to more playful narrative encounters, through the lens of the archive and the repertoire. Chapter two then considers the digital site-specific performance piece, LANDLINE, to unpack how mobile media foster everyday place memories in urban spaces through the mobile phone’s position as a site of intimacy for geographically distant, but virtually co-present, individuals. Chapter three analyzes my own experimental method, Maplibs, which follows a mobile game structure to encourage participants to engage in acts of playful placemaking and collaborative storytelling in order to highlight an alternative process of engaging with place that carries the past forward in meaningful ways. And finally, chapter four analyzes the social media group “Lost Ottawa” to explore how collaborative memory communities mobilize through social media platforms like Facebook and create new forms of participatory heritage. In all of this, place is understood as a dynamic assemblage of stories and memories that the mobile phone, through its ubiquitous impact on social practices, plays a key role in shaping.
3
Silva, Erico Paz da. "Calculo da probabilidade de erro media de bit de sistemas CDMA em canais seletivos em frequencia." [s.n.], 2000. http://repositorio.unicamp.br/jspui/handle/REPOSIP/258830.
Full textAbstract:
Orientador: Celso de AlmeidaDissertação (mestrado) - Universidade Estadual de Campinas, Faculdade de Engenharia Eletrica e de Computação
Made available in DSpace on 2018-07-27T14:36:05Z (GMT). No. of bitstreams: 1 Silva_EricoPazda_M.pdf: 2287649 bytes, checksum: 6502d62f2b008a2ab2f4864ca3744931 (MD5) Previous issue date: 2000
Resumo: Neste trabalho é obtido o desempenho de um sistema de transmissão CDMA com modulação BPSK. O sistema é analisado em um ambiente constituído por múltiplas células e canal seletivo em freqüência. O desempenho do sistema proposto em tennos da probabilidade de erro média de bit é obtido em função do desvio padrão do erro no controle de potência, do expoente de perda de propagação, do carregamento, do fator de atividade de voz e do desvio padrão do sombreamento lognonnal
Abstract: In this work the perfonnance of a CDMA transmission systern with BPSK rnodulation is obtained. The systern is analyzed in a rnulticell environrnent over a frequency-selective multipath fading channel. The average bit error probability of the system is obtained as a function of the power control error, the path-loss exponent, the system loading, voice activity factor and the lognonnal shadowing standard deviation
Mestrado
Mestre em Engenharia Elétrica
4
Borges, Mauro. "Explorando o uso de plataformas digitais de mídia social por empresas para co-criação com consumidores." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2011. http://hdl.handle.net/10183/30135.
Full textAbstract:
Plataformas de mídia social têm possibilitado que indivíduos produzam, compartilhem e distribuam seu conteúdo, facilmente, pela Internet – interagindo com outros indivíduos e firmas. Atualmente, qualquer pessoa pode ter seu próprio jornal (blog), rádio (podcast) ou canal de TV (YouTube) e construir uma audiência. Redes sociais, como Facebook e Twitter, permitem que as pessoas espalhem o boca-a-boca ainda mais. Neste novo ambiente social, consumidores tornaram-se ativos produtores – influenciando seus pares, criticando produtos/serviços, co-desenvolvendo suas próprias soluções, etc. Finalmente, as firmas se deram conta de que deviam aprender como fazer uso de mídia social para participar das conversas, acessar conhecimentos externos e tentar co-criar algum valor. Mas como o uso destas plataformas de mídia social pela firma para co-criação com consumidores pode influenciar seus processos de negócio? Para responder a essa questão, este estudo utilizou dois métodos de pesquisa qualitativos interpretativos – netnografia e grounded theory – para explorar dados públicos disponíveis em plataformas de mídia social. A pesquisa empírica investigou um ecossistema de mídia social no setor de transporte aéreo. Como resultados, este estudo apresenta: um conjunto de categorias inter-relacionadas que emergiram dos dados empíricos; descrições de campo; e hipóteses teóricas propostas a respeito deste processo de co-criação no setor de transporte aéreo e suas implicações. Resultados indicam que três tipos de co-criação em plataformas de mídia social (co-criação de experiências online, de marca em tempo real e de conhecimento sobre produtos/serviços) influenciam positivamente a integração de capacidades/conhecimentos dos consumidores aos processos de negócio da empresa (como relacionamento com clientes, suporte, relações públicas, propaganda e desenvolvimento de produtos/serviços), enquanto a falta destes tipos de co-criação pode influenciar negativamente a efetividade destes processos de negócio.Social media platforms have enabled individuals to easily produce, share and distribute their own content over the Intenet – interacting with other individuals and firms. Currently, anyone may have his own newspaper (blog), radio (podcast) or TV channel (YouTube) and build an audience. Social networks, such as Facebook and Twitter, allow people to spread the word of mouth even further. In this new social environment, consumers became active producers - influencing their peers, criticizing bad products/services, codeveloping their own solutions, etc. Eventually, firms found out that they must learn how to use social media to become part of the conversation, access external knowledge and try to cocreate some value. But how could firm’s usage of social media platforms to co-create with consumers influence its business processes? In order to answer to that question, this study used two qualitative interpretive research methods – netnography and grounded theory – to explore public data available on social media platforms. The empirical research investigated a social media ecosystem of the air travel industry. As results, this study presents: a set of interrelated categories that emerged from empirical data; field descriptions; and the theoretical hypothesis regarding the co-creation process in air travel industry and its implications. Results show that three types of co-creation using social media platforms (online experiences cocreation, brand real-time co-creation and products/services knowledge co-creation) positively influence customers’ capabilities/knowledge integration to firms’ business processes (such as customers relationship, support, public relations, advertising, products/services development) - while the lack of those types of co-creation may negatively influence those business processes effectivity.
5
Fernandes, Leonor Caeiro Baptista. "Estudo exploratório da utilização de meios de promoção online e offline." Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/14802.
Full textAbstract:
Mestrado em MarketingA crescente digitalização e penetração mobile estão a alterar o comportamento e hábitos do consumidor. Como consequência, as marcas estão a reagir e a alterar os investimentos e estratégias de marketing. Os orçamentos já não estão apenas focados nos meios tradicionais, assistindo-se a uma passagem e tendência de maior peso para o meio online. Esta dissertação analisou a perspetiva empresarial de utilização dos diferentes meios (online e tradicionais), procurando explorar as suas tendências futuras. Foi utilizada uma metodologia qualitativa, e realizaram-se oito entrevistas a diretores e responsáveis de marketing de grandes empresas a operar em Portugal. Conclui-se que todas as organizações pretendem investir no meio online, e que a transformação digital é uma prioridade geral. As exigências do consumidor de maior personalização e relevância são acompanhadas pelo meio digital. As redes sociais são identificadas como o principal canal de utilização dos consumidores, e com a maior atratividade para as empresas. O programático é um dos canais digitais com maior interesse por parte dos anunciantes e de aposta futura. A televisão é ainda vista como um meio importante e que gera cobertura. A Rádio é considerada um meio de retorno e relevância para as marcas e que permite uma comunicação eficaz e criativa. A categoria do produto é identificada como fator de impacto na eficácia dos esforços publicitários. Como tal, os esforços devem estar adaptados ao tipo de produtos, especificações de cada meio e focados cada vez mais na rentabilidade.
The growing digitization and mobile penetration are causing changes in consumer behavior and habits. As a consequence, brands are reacting to that and changing their investments and marketing strategies. Budgets are no longer just focused on traditional media, witnessing a transition and trend of greater weight for the online medium. This dissertation analyzes a business perspective of different media usage (online and offline), looking for new trends in the future. A qualitative methodology was used, with eight interviews done to the marketing directors of large companies operating in Portugal. It is concluded that all organizations intend to invest in the online, and that digital transformation is a general priority. Consumer demands of greater personalization and relevance are accompanied by the digital medium. Social networks are identified as the main channel of consumer usage, with a greater attractiveness to the companies. Programmatic is one of the digital channels with the biggest interest for advertisers and future bet. Television is still seen as an important medium that generates coverage. Radio is considered a mean of return and relevance for brands that enables effective and creative communication. The product category is identified as an impact factor on the effectiveness of advertising efforts. Therefore, marketing efforts must be adapted to the type of products, specifications of each means and more and more focused on the profitability.
info:eu-repo/semantics/publishedVersion
6
Ghosal, Torsa. "Books with Bodies: Experientiality in post-1980s Multimodal Print Literature." The Ohio State University, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=osu1495399434096337.
Full text
7
Gibson, Shannon. "Direct-to-consumer Advertising in the Digital Age: The Impact of the Internet and Social Media in the Promotion of Prescription Drugs in Canada." Thesis, 2012. http://hdl.handle.net/1807/33218.
Full textAbstract:
While a significant amount of research has been produced in Canada on direct-to-consumer advertising (DTCA) of prescription drugs in general, very little work has been undertaken specifically with regard to the role of social media and emerging Internet technologies. While Health Canada has reaffirmed that existing DTCA regulations apply to new Internet and social media technologies, there are several unique features of these technologies that make the application of existing regulations an uncertain process. Further, given the difficulties Health Canada has faced in directly regulating DTCA in traditional media, there is significant skepticism around whether government regulators have the resources or political will to effectively monitor new digital media. Consequently, independent third party oversight and industry self-regulation may play an important role in regulating digital channels. Finally, regulators should not simply be limited to regulating online DTCA; social media is equally available to government for use in health promotion.
8
Silva, Ana Sofia Macedo. "O processo de transformação digital das empresas: um estudo de caso." Master's thesis, 2019. http://hdl.handle.net/1822/64868.
Full textAbstract:
Relatório de estágio de mestrado em Ciências da Comunicação (área de especialização em Publicidade e Relações Públicas)O presente relatório de estágio centrar-se-á na análise daquilo que apelidamos de “o processo de transformação digital das empresas” (ou digitalização), referindo-nos à transformação, maioritariamente comunicacional, por que passam as empresas da atualidade na medida em que vão adotando canais digitais de contacto para alcançar mais eficazmente os seus diversos públicos. Hoje, a interação entre indivíduos, faz-se sobretudo através dos meios digitais (nomeadamente social media), aproveitando a rapidez na transmissão da informação e o baixo custo, para manter vivas as relações imprescindíveis à sociabilização. Torna-se, então, visível que ocorreu uma mudança de paradigma no que concerne à forma como a sociedade se relaciona, e esta mudança deve ser analisada e aproveitada para criar, manter e estreitar as relações entre as entidades empresariais e os seus stakeholders. Apesar desta efetiva necessidade, importa adotar os canais digitais que mais se adequem aos padrões de comportamento e exigências dos públicos, tornando assim a estratégia digital perfeitamente alinhada com os objetivos e identidade da marca. O tema que será analisado resulta da experiência de estágio de três meses na Vitamina. Digital Marketing Agency, através da qual nos propomos, sobretudo identificar os princípios históricos do processo de digitalização, assim como as suas vantagens e desvantagens. Do mesmo modo, procuramos verificar a importância dos canais digitais na relação entre as empresas e os públicos online, através da análise aprofundada do que acreditamos ser um exemplo atual do processo de digitalização, por meio de um caso de estudo que se destacou durante o período de estágio. Por último, procuraremos ao longo deste relatório compreender e demonstrar qual é o papel das agências de comunicação e marketing neste processo, cada vez mais evidente, pelo qual as organizações tendem a passar para acompanhar as tendências sociais. Importa salientar que para além da análise do caso, assentaremos as conclusões deste relatório numa ampla revisão de literatura sobre a temática.
This internship report will focus on analyzing what we call “business digital transformation”, focusing mostly on communicational transformation, that today's companies go through as they adopt new digital contact channels to achieve more effectively a larger number of audiences. Nowadays, the interaction between individuals is mainly through digital media (namely through social media) taking advantage of the speed of information transmission and the low cost, to keep interpersonal relationships alive. It’s factual that a paradigm shift has taken place regarding the way society relates and this change must be analyzed and harnessed to create, maintain and strengthen relationships between organizations and their stakeholders. Despite this effective need, it is important to adopt the digital channels that best fit the behavioral standards and demands of the public, thus making the digital strategy perfectly aligned with the objectives and brand identity. The theme to be analyzed results from the three-month internship experience at Vitamina. Digital Marketing Agency, through which we propose, above all to identify the historical principles of the process of digital transformation of companies, as well as their advantages and disadvantages. Similarly, we seek to verify the importance of digital channels in the relationship between companies and digital audiences, through a thorough analysis of what we believe to be a current example of the digitization process, through a case study that became evident during the period of internship. Finally, we will seek throughout this report to understand and demonstrate what the role of communication agencies represents in this increasingly evident process that organizations tend to follow to keep up with social trends. It is important to note that in addition to the analysis of the case, we will establish the conclusions of this report by reading several authors works that discuss this subject.
9
Alves, Tomás de Oliveira Mouton Ribeiro. "Assessing the relative performance of online advertising media." Master's thesis, 2014. http://hdl.handle.net/10400.14/15268.
Full textAbstract:
Online marketing campaigns are the big trend in today’s advertising world. The obvious advantages of online ad media – low costs, multiple tracking options and better segmentation -, are forcing marketing managers to re-allocate big portions of their advertisement budgets from traditional offline marketing media to online ad campaigns.
Several digital communication channels are suitable for online advertising, each serving different communication goals - awareness, engagement, traffic generation, lead generation and sales conversion – according to the overall brand strategy. Yet, which channel or mix of channels should advertisers or marketing agencies employ in order to best achieve its communication goals is something that still remains highly unclear. This is particularly true for advertising markets outside the USA.
The overall aim of this dissertation was hence to compare the performance of different advertising media channels – E-mail marketing, Social Networked Media and Paid Search -, with performance being assessed from the viewpoint of a digital marketing agency, both in terms of campaign effectiveness (traffic and lead generation) and campaign profitability (ROI). To this end, secondary panel data regarding the features and performance of six online ad campaigns (five of which were conducted in more than one channel), namely click-through rates (CTR; traffic generation), lead conversion rates (LCR; submission of a registration form) and Return-on-Investment (ROI), conducted over the course of the first trimester of 2014 were compiled. OLS multivariate linear regression analysis was then performed to understand which channel and campaign features significantly affected campaign effectiveness and profitability. Moreover, primary data were also collected by selecting a poorly performing campaign, optimizing it based on the results of the secondary data analysis, re-launching it and re-analyzing its performance results.
Results show that e-mail marketing campaigns seem to be the most effective and the most profitable ones for digital marketing agencies operating under performance (lead conversion)-based pricing models. Social Networked media such as Facebook, however, seem to perform better when the campaign goal is drive traffic to advertisers’ websites, as CTR rates for this channel tend to higher on average. Regarding the quasi-experiment done, E-mail and Google had similar performance in terms of target effectiveness. The number of conversions was also similar, However, Google had substantial higher costs, due to the number of impressions. After dropping that channel, campaign’s results have improved. Nevertheless, the increase in the number of leads may have been due to E-mail design rather than the channel choice.Atualmente, as campanhas de publicidade on-line são uma grande tendência entre as empresas. As principais vantagens dos canais on-line – como por exemplo os baixos custos associados, as opções de tracking e de segmentação, motivam os Marketers a re-alocar uma parcela maior do orçamento total de Publicidade do tradicional para campanhas online. Existem diversos media on-line que podem ser usados, assim como objetivos diferentes - branding, aumento das vendas ou captação de bases de dados. No entanto, ainda não é claro o que o canal on-line mais apropriado para uma empresa, consoante o objetivo traçado. Ainda, a maioria dos resultados só dizem respeito ao mercado dos EUA. Esta tese visa compreender o desempenho dos canais E-mail Marketing, anúncios do Facebook e Google Ad Words, tendo em conta três objetivos diferentes: geração de tráfego para o site do cliente (número de cliques) , o preenchimento de um registo (número de conversões) e o ROI médio por canal . Devido à parceria com Revshare , uma agência digital Português, todos os resultados são baseados sobre a perspectiva da agência. Foram analisados dados secundários de 6 campanhas, lançadas no primeiro trimestre do presente ano, no mercado Português - 5 das quais são campanhas multi-canal. Foi realizado uma análise descritiva dos dados obtidos. Também foram recolhidos dados primários, com o objetivo de avaliar o impacto da escolha dos canais no desempenho dos mesmo. Foi realizada uma regressão linear OLS com o intuito de entender quais as variáveis que têm impacto no número de cliques, conversões e ROI. Concluindo, o E-mail aparenta ser o canal mais adequado quando o objetivo é a conversão. Além disso, é o único com um ROI positivo. Os anúncios do Facebook são uma boa opção em direcionar o tráfego para o site do cliente. Relativamente à expriência realizada, tanto o canal E-mail como o Google tiveram uma performance semelhante em termos de leads e segmentação. Contudo, devido ao maior número de impressões gerados pelo Google, os custos deste canal foram substancialmente mais elevados. Assim, e depois de ter sido retirado este canal, os resultados da campanha melhoraram. No entanto, esta melhoria poderá ter sido originada pela alteração do design do E-mail e não pela combinação de canais.
10
Soares, Sofia Raquel Baptista. "Utilização de diferentes canais digitais e a sua articulação com a marca corporativa: as perceções dos consumidores." Master's thesis, 2019. http://hdl.handle.net/1822/64573.
Full textAbstract:
Dissertação de mestrado em Marketing e EstratégiaO meio digital tem vindo a crescer cada vez mais e, para as marcas, torna-se importante acompanhar esse crescimento. Não se trata apenas de comunicar através das ferramentas tradicionais, mas sim de incorporar e adaptar o digital como uma das formas de comunicação, de forma às marcas conseguirem evoluir e melhorar os próprios resultados e posicionamento. Deste modo, o presente estudo tem como principal objetivo entender e explanar de que forma a marca corporativa utiliza e articula os diferentes canais digitais. Assim sendo, realizou-se um questionário online tendo em consideração quatro marcas de cerveja - Super Bock, Sagres, Sovina e Praxis – contando com uma amostra de 195 inquiridos. Os resultados mostram que o involvement, consumer brand identification e brand awareness/associations influenciam, de forma positiva, o consumer-brand engagement in social media e, consequentemente, o consumer-brand engagement in social media influencia, de forma positiva, a brand loyalty.
The digital sphere has been increasingly growing, and it is now imperative that brands follow that growth. It is no longer just a matter of communicating through traditional tools, but rather of incorporating and adapting the digital as one of the many ways of communicating. It can be used not only to make brands evolve, but also to improve their results and positioning. Therefore, this study aims to primarily understand and explain in what ways the corporate brand uses and articulates the different digital channels. To that end, an online survey was conducted on four different brands of beer – Super Bock, Sagres, Sovina and Praxis – using a sample of 195 respondents. The findings demonstrate that involvement, consumer brand identification, and brand awareness/associations have a positive influence over consumer-brand engagement on social media, which, consequently, has a positive influence over brand loyalty.
Books on the topic "Digital media – Canada"
1
Digital mosaic: Media, power, and identity in Canada. Toronto: University of Toronto Press, 2015.
Find full text
2
SG 2004 (2004 Banff, Alta.). Smart graphics: 4th international symposium, SG 2004, Banff, Canada, May 23-25, 2004 : proceedings. Berlin: Springer, 2004.
Find full text
3
Joan, Ramsay, Mietkiewicz Mark, and Canadian Broadcasting Corporation, eds. Online news fundamentals: An introduction to journalism on CBCNews.ca. [Toronto]: Canadian Broadcasting Corporation, 2009.
Find full text
4
Black, Joanna, Juan Carlos Castro, and Ching-Chiu Lin. Youth Practices in Digital Arts and New Media. Palgrave Macmillan, 2015.
Find full text
5
Armstrong, Stephen, and Richard Stursberg. Tangled Garden: A Canadian Cultural Manifesto for the Digital Age. James Lorimer & Company Ltd., Publishers, 2019.
Find full text
6
Tangled Garden: A Canadian Cultural Manifesto for the Digital Age. James Lorimer & Company Ltd., Publishers, 2019.
Find full text
7
Start-Up: Setting Up a New Media Business in Canada. Ottawa, Canada: Cultural Human Resources Council, 2008.
Find full text
8
Black, Joanna, Juan Carlos Castro, and Ching-Chiu Lin. Youth Practices in Digital Arts and New Media: Learning in Formal and Informal Settings. Palgrave Macmillan Limited, 2015.
Find full text
9
Cultural Industries.ca: Making Sense of Canadian Media in the Digital Age. Lorimer, 2012.
Find full text
10
Born, Georgina, ed. Music and Digital Media: A planetary anthology. UCL Press, 2022. http://dx.doi.org/10.14324/111.9781800082434.
Full textAbstract:
Anthropology has neglected the study of music. Music and Digital Media shows how and why this should be redressed. It does so by enabling music to expand the horizons of digital anthropology, demonstrating how the field can build interdisciplinary links to music and sound studies, digital/media studies, and science and technology studies. Music and Digital Media is the first comparative ethnographic study of the impact of digital media on music worldwide. It offers a radical and lucid new theoretical framework for understanding digital media through music, showing that music is today where the promises and problems of the digital assume clamouring audibility. The book contains ten chapters, eight of which present comprehensive original ethnographies; they are bookended by an authoritative introduction and a comparative postlude. Five chapters address popular, folk, art and crossover musics in the global South and North, including Kenya, Argentina, India, Canada and the UK. Three chapters bring the digital experimentally to the fore, presenting pioneering ethnographies of an extra-legal peer-to-peer site and the streaming platform Spotify, a series of prominent internet-mediated music genres, and the first ethnography of a global software package, the interactive music platform Max. The book is unique in bringing ethnographic research on popular, folk, art and crossover musics from the global North and South into a comparative framework on a large scale, and creates an innovative new paradigm for comparative anthropology. It shows how music enlarges anthropology while demanding to be understood with reference to classic themes of anthropological theory.
Book chapters on the topic "Digital media – Canada"
1
Cunningham, Stuart, and Oliver Eklund. "State Actor Policy and Regulation Across the Platform-SVOD Divide." In Palgrave Global Media Policy and Business, 191–208. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-95220-4_10.
Full textAbstract:
AbstractThere are rapidly growing concerns worldwide about the impact of content aggregation and distribution through digital platforms on traditional media industries and society in general. These have given rise to policy and regulation across the social pillar, including issues of privacy, moderation, and cyberbullying; the public interest/infosphere pillar, with issues such as fake news, the democratic deficit, and the crisis in journalism; and the competition pillar, involving issues based on platform dominance in advertising markets. The cultural pillar, involving the impact of SVODs on the ability of content regulation to support local production capacity, is often bracketed out of these debates. We argue this divide is increasingly untenable due to the convergent complexities of contemporary media and communications policy and regulation. We pursue this argument by offering three issues that bring policy and regulation together across the platform-SVOD divide: digital and global players have been beyond the reach of established broadcasting regulation; the nature of the Silicon Valley playbook for disrupting media markets; and platforms and SVODs now need not only to be aggregators but also contributors to local cultures. We draw on three examples: the European Union, Canada and Australia.
2
Patrick, Stephanie, and Mythili Rajiva. "Introduction." In The Forgotten Victims of Sexual Violence in Film, Television and New Media, 1–23. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-95935-7_1.
Full textAbstract:
Abstract#MeToo is a contemporary global feminist movement against sexual violence and rape culture, including media representations that normalize gendered violence. But #MeToo has also re-centered white, western, middle-class, heteronormative, and able-bodied women. This collection explores who is left out of mainstream media stories of sexual violence, critiquing feminist media studies work that ignores black feminist and intersectional scholarship. Topics include 1990s filmic representations of white working-class girls; the disposability of televisual sex workers; the fetishizing and/or disappearing of racialized characters in order to center white heroism and/or heteronormativity; the explicit construction of fat women as impossible victims; and rape-revenge films in Japanese cinema. Finally, outside traditional media, topics include Canadian true crime podcasts on Missing and Murdered Indigenous Women; problematic tropes on reality television; the coding of sexual violence in digital assistants; and the subversive potential of stand-up comedy shows that center the experiences of rape victims.
3
Burke, Anne, and Chinwe Ogolo. "Technology and Digital Media in Youth (Canada)." In Bloomsbury Education and Childhood Studies. Bloomsbury Publishing, 2019. http://dx.doi.org/10.5040/9781350996304.0017.
Full text
4
Lawlor, Andrea. "Media and public policy." In Policy Analysis in Canada, 351–68. Policy Press, 2018. http://dx.doi.org/10.1332/policypress/9781447334910.003.0017.
Full textAbstract:
Mass media has taken on an increasingly influential role with respect to the design, implementation and critical evaluation of public policy. This chapter explores the many ways in which media “matters” to the policy process, by highlighting media’s traditionally limited role in the scholarly literature on public policy, then moving on to a wider discussion of the direct and indirect capacity of media to influence the policy process. Media effects on policy such as framing and agenda setting are reviewed, as are concepts such as the institutional factors that guide political media production and the relationship between policymakers, public opinion and the media. The chapter concludes with a reflection on some of the contemporary challenges for the media-policy relationship in a rapidly evolving digital media environment.
5
Kim, Taeyoung. "Cultural Politics of Global Online Subscription Video-on-Demand Services in Canada A Case Study of Netflix Canada." In The Routledge Handbook of Digital Media and Globalization, 278–88. Routledge, 2021. http://dx.doi.org/10.4324/9780367816742-34.
Full text
6
Mendes, Kaitlynn, Jessica Ringrose, and Jessalynn Keller. "Teen Feminist Digital Activisms." In Digital Feminist Activism, 145–74. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780190697846.003.0007.
Full textAbstract:
Chapter 7 explores how teen girls are using social media to engage with institutionalized and systematic forms of sexism, sexual objectification, and harassment constitutive of not only what can be termed rape culture but also lad culture in secondary schools in the UK, US, and Canada. The chapter draws on interview data with 27 teenage girls including individual Skype interviews with 11 teen girls in Canada, US, UK, and Ireland and in-person focus groups with 16 girls from a London secondary school feminist club. We show how platforms such as Twitter, Facebook, Tumblr, and group chats provide different affordances and vernaculars for girls to challenge rape culture collectively and individually. We focus on the minutia of moments such as when girls challenge a rape joke on Facebook, collectively operate a feminist Twitter account, or negotiate instances of trolling, offering unique insight into the nuances of using social media as teen feminist activists attending school.
7
Shelly, Marita. "Digital Death." In Legal Regulations, Implications, and Issues Surrounding Digital Data, 23–40. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-3130-3.ch002.
Full textAbstract:
An increasing use of social media platforms and other mobile applications (apps) has led to the creation, purchase, storage, and use of online information and data including personal or financial information, email communications, photographs, or videos. The purposes of this chapter are to discuss digital property and to determine whether under estate planning and administration law digital property can be inherited like other real and personal property. This chapter will examine relevant legislation in Australia, United States (US), and other jurisdictions including Canada, as well as legal cases that have discussed the issue of accessing or transferring digital property held by service providers such as Facebook. It will also discuss examples of service providers' terms of use and whether these terms allow for digital property to be accessed by a third party. It will conclude with recommendations about how an individual can manage their digital property as part of their will or estate.
8
Quan-Haase, Anabel, Renwen Zhang, Barry Wellman, and Hua Wang. "Older Adults on Digital Media in a Networked Society." In Society and the Internet, 96–108. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780198843498.003.0006.
Full textAbstract:
Conventional wisdom holds that the Internet is a technology for the young. However, as this chapter shows, older adults are increasingly adopting digital media, and it is therefore critical to know more about how networks of digital communication are changing their lives in such respects as their interaction with family and friends. The authors draw upon a study using in-depth interviews of older adult residents in East York, a locality in Toronto, Canada. These interviews illuminate the roles that digital media play in managing and strengthening the personal networks of elders. Their findings challenge stereotypes about older adults and their use of the Internet. The chapter makes an evidence-based case that the Internet and related digital media help older adults develop a sense of connectedness versus isolation.
9
Pardy, Linda, David Thomson, and Samantha Pattridge. "Social Media in the Canadian Post-Secondary Classroom." In The Social Classroom, 244–68. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4904-0.ch013.
Full textAbstract:
In Canada, the use of Social Networking Sites (SNS) for instructional purposes at post-secondary institutions is constrained by students’ legislated rights to privacy. Some universities have explored ways to obtain the advantages of cloud computing while still meeting mandated obligations to protect student privacy. The government of British Columbia maintains the strictest standards in Canada regarding access to and storage of personal information, hampering instructional use of SNS. The University of the Fraser Valley (UFV) decided to work within this legislation and challenge faculty to modify their classroom practice. At UFV the most significant SNS-related teachable moments come from education towards informed consent to public sharing of information through SNS. While our ability to teach students how to use SNS resources is restricted, working within the legislation encourages educators to evaluate their central purpose for using SNS. Students acquire digital skills through various forms of informal learning; therefore, the formal instructional setting becomes an opportunity to foster development of digital citizens.
10
Fortin, Claude, Kate Hennessy, and Carman Neustaedter. "Digital Public Infrastructures for Creative Communities." In Ambient Screens and Transnational Public Spaces. Hong Kong University Press, 2016. http://dx.doi.org/10.5790/hongkong/9789888208920.003.0006.
Full textAbstract:
This chapter investigates the potential for new forms of social and civic interaction to be enabled when the notion of the public good is economically and philosophically applied to locative media. It also explores the possible forms that interactive digital technologies might take when embedded within shared public spaces. This is achieved using a multisited ethnographic approach to a case study of Quartier des Spectacles, a digital urban infrastructure in Montreal Canada. The authors argue that insofar as Quartier des Spectacles has successfully prioritized social over private returns, it provides a useful model for the future development of digital public infrastructures, which both closes the gap between top-down and bottom up approaches to interactive technology design, and more effectively meets the needs of end users.
Conference papers on the topic "Digital media – Canada"
1
Kaminska, Kate. "Tapping into social media and digital humanitarians for building disaster resilience in Canada." In 2015 IEEE Canada International Humanitarian Technology Conference (IHTC2015). IEEE, 2015. http://dx.doi.org/10.1109/ihtc.2015.7274444.
Full text
2
Souza, Rosa M. C. C., Antônio J. L. Corrêa, and Helena L. Z. Tourinho. "Novas Tecnologias de Comunicação e Estrutura Intraurbana: o caso da Região Metropolitana de Belém." In International Conference Virtual City and Territory. Rio de Janeiro: Universidade Federal do Rio de Janeiro, 2012. http://dx.doi.org/10.5821/ctv.7853.
Full textAbstract:
É sabido que as frequentes inovações e o crescente uso das Novas Tecnologias de Comunicação (NTC) vêm incrementando um processo de transformações nas relações sociais e espaciais. Visando a contribuir com este debate, o trabalho busca apontar impactos causados pela inserção das NTC na prestação dos serviços bancários, assim como na dinâmica locacional da sua rede de atendimento. Após levantar, mapear e analisar dados de prestação de serviços bancários no Brasil e na Região Metropolitana de Belém (RMB), referentes ao período de 1980 a 2010, o trabalho constata que houve: i) incremento qualitativo e quantitativo dos serviços ofertados e diversificação dos canais de atendimento; ii) crescimento e descentralização espacial da rede de atendimento, segundo processos diferenciados por canal (agências, Automated Teller Machines, ou caixas eletrônicos, e correspondentes bancários); iii) aumento na quantidade de transações e no valor das transações bancárias realizadas por meio do acesso remoto. Conclui discutindo possíveis implicações que o uso das redes digitais pode ter para o processo de estruturação do espaço intraurbano, na medida em que estas redefinem, relocalizam e até mesmo substituem fluxos que tradicionalmente colaboravam para esse processo
3
Sengupta, Anirban, Reza Sedaghat, Pallabi Sarkar, and Summit Sehgal. "Integrated scheduling, allocation and binding in High Level Synthesis for performance-area tradeoff of digital media applications." In 2011 24th IEEE Canadian Conference on Electrical and Computer Engineering (CCECE). IEEE, 2011. http://dx.doi.org/10.1109/ccece.2011.6030508.
Full text
4
Douglas, Garrath. "“I Know It When I See It”: Where to Look for Social License." In 2014 10th International Pipeline Conference. American Society of Mechanical Engineers, 2014. http://dx.doi.org/10.1115/ipc2014-33599.
Full textAbstract:
It has become axiomatic that a social license is a critical success factor for Canadian pipelines. Regulators may permit a pipeline, but on-the-ground consent for a project is a function of communities. Social license is an intangible quality outside of formal regulation, occupying the gap between community expectations and existing laws. Increasingly, gaining social license is seen as an important aspect of managing environmental and social risks, and the presence or absence of social license affects project budgets, timelines, corporate reputation and even project outcomes. There are regulatory risks to not demonstrating social license; and even with regulatory approval social license may be the difference between legal challenges and none. Social license is not easy to find, is difficult to measure, and is capricious and dynamic in nature. It is an inherently vague and changeable standard that means different things to different people. Simply defining social license can be a futile enterprise: as with US Supreme Court Justice Stewart’s famous 1964 judgment, we can’t neatly define social license, but we know it when we see it. The emergence of social media has meant that communities are better engaged, informed, and networked than ever before. Gaining social license happens when trust is built, earned and maintained with communities: it can take a long time to build that trust, and today’s digital citizen expects engagement across many platforms in order for that trust to be maintained. Though there is no ‘one-size-fits-all’ approach to gaining social license, the approach of this paper is to lay out a case-study roadmap for navigating towards it by building relationships, countering misinformation, and mobilizing existing support. The paper will also recognize potential wrong turns such as inattention to social media, lack of transparency or a clear message, and the mistaken belief that regulatory approval is the only approval necessary.
5
JIMÉNEZ-DONAIRE MARTÍNEZ, SALVADOR. "(Des)cansar la Mirada: Un Acercamiento a las Políticas del Ver/Visionar en la Era Digital." In II Congreso Internacional Estéticas Híbridas de la Imagen en Movimiento: Identidad y Patrimonio. Valencia: Universitat Politàcnica de València, 2021. http://dx.doi.org/10.4995/eshid2021.2021.13203.
Full textAbstract:
Insiste Giorgio Agamben en que cada etapa histórica se distingue por su manera de experimentar la temporalidad (2011, 129). La nuestra, aseguran numerosos pensadores y académicos, estaría definida por la aceleración. Luciano Concheiro declara que este fenómeno explica en buena medida cómo funcionan hoy la economía, la política, las relaciones sociales, nuestros cuerpos y nuestra psique (2016, 11). Vivimos sometidos a un estricto régimen temporal, uno rigurosamente fraccionado en tiempos de trabajo, de ocio, de escolarización, de formación y, en definitiva, marcado por la presión de los plazos y horarios (Safranski 2013, 20).Así, en la actualidad las estructuras temporales vendrían determinadas y gobernadas por la lógica de un proceso de aceleración que viene fraguándose desde la concepción y desarrollo de la modernidad (Rosa 2016, 10), y que se habría instaurado definitivamente con el advenimiento del medio digital e Internet. La interrupción, la fragmentación y la yuxtaposición de actividades configuran hoy nuestro modus operandi en esta nueva cultura del exceso (de velocidad y de datos), perfilada por los medios de acceso a la información y su eterno fluir virtual de imágenes/palabras. Ilustrativa la metáfora de lo líquido propuesta por Bauman para referirse a ese nuevo escenario desmaterializado, inasible, licuado (recordemos que Internet se surfea, se navega), donde todo muta permanentemente bajo la imposición de actualizaciones forzadas. Es el tiempo de downloaders, todo lo queremos disponible en el tiempo del clic (Martín Prada, 2018, 25).De esta manera, la concepción temporal de hoy se asemejaría al scroll infinito, el modo de navegación empleado por Facebook, Instagram, Twitter y otros servicios de redes sociales, dejando la mirada sin margen para el descanso. La visión se ha vuelto instantánea: el ahora es un producto más en la economía de la obsolescencia. “Pero ¡un momento! ¿No se suponía que las máquinas modernas ahorraban tiempo y, de ese modo, dejaban más tiempo libre?” (Wajcman 2017, 15).La visión-navegación, ese nuevo modelo óptico derivado de la digitalización y la sobreexposición a la imagen característica de nuestro mundo-iconosfera, fue presagiada, y de manera sorpresivamente acertada, por Nietzsche: La abundancia de impresiones dispares es más grande que nunca: el cosmopolitismo de las comidas, de las literaturas, de los peródicos, de las formas, de los gustos, incluso de los paisajes. El tempo de esta afluencia es un prestissimo; las impresiones se borran; se guarda uno instintivamente de absorber algo, de impresionarse profundamente, de “digerir” algo (Nietzsche, 2000, 81). Obsolescencia digital y obsolescencia de la mirada, ahora más que nunca cansada, apresurada, excedida por la miríada de informaciones visuales a la que es sometida. En este orden de cosas, muchas son las voces que imaginan un tiempo otro: una temporalidad perpendicular a la aceleración hegemónica que permita ver, pensar y reestructurar esos momentos de observación-expectación de manera despaciosa. A este respecto, Arden Reed publicaba Slow Art: The Experience of Looking, Sacred Images to James Turrell (2017), una suerte de manifiesto en el que una nueva categoría artística es preconizada. Obras de videoarte vinculadas a la misma serán abordadas en esta comunicación, como las de Sam Taylor-Wood, Bill Viola, David Claerbout, Luca Pancrazzi, Douglas Gordon, John Gerrard, Doug Aitken o Christian Marclay. En sus trabajos, estos artistas conjeturan un presente dilatado y permiten algo hoy tan inusual y lujoso como experimentar el propio tiempo.
6
Rodríguez Mattalía, Lorena. "El Colapso (Les Parasites, 2019): audiovisuales online y crisis ecosistémica." In II Congreso Internacional Estéticas Híbridas de la Imagen en Movimiento: Identidad y Patrimonio. Valencia: Universitat Politàcnica de València, 2021. http://dx.doi.org/10.4995/eshid2021.2021.13214.
Full textAbstract:
La crisis provocada por el COVID-19, que ha modificado nuestro modo de vida e impactado en la economía mundial, comprometiendo nuestra capacidad de organizarnos globalmente, nos ha puesto en contacto con la vulnerabilidad de nuestra forma de vida. Recordemos que las clases medias ya se habían visto duramente afectadas por la crisis económica de 2008, que llevó a duros recortes neoliberales en el Estado del Bienestar. A este panorama hay que añadir, desde los años 70, las advertencias de que es imposible un crecimiento económico constante en base a recursos naturales finitos, que nuestro modo de vida está desequilibrando todos los ecosistemas, modificando el clima, etc. Todo ello sugiere que este sistema no va a poder mantenerse indefinidamente, lo cual está impactando en nuestra cosmovisión, hasta el punto de que existe una línea de pensamiento “colapsista” que mantiene que el hiperconsumismo va a llegar su límite, lo cual llevaría a un colapso (económico, de suministros básicos, salud pública, etc.) que, de hecho, ya se ha instalado en los llamados países “subdesarrollados” y que acabará impactando en los demás. En nuestro panorama cultural estas graves preocupaciones están presentes -con investigaciones, films, series, obras de artistas, etc.-, donde el medio audiovisual tiene un importante papel en la actual cultura de la imagen y la conectividad online. En dicho contexto, centraremos nuestra atención en la serie L’Effondrement (El Colapso, 2019) producida por la plataforma digital Canal +. Está realizada por un colectivo de tres jóvenes realizadores, “Les parasites” (Los parásitos) que, desde 2013, difunde sus cortometrajes en su canal de YouTube (https://www.youtube.com/channel/UCqS1gDNHEX3FgJ8dPfSuRoQ). La serie tiene 8 capítulos de unos 20 minutos que muestran cómo sería ese hipotético colapso: falta de suministros en supermercados y gasolineras, organización de alternativas posibles en forma de ecoaldea, peligro de centrales nucleares sin mantenimiento, creación de islas de bienestar solo disponibles para los ricos, etc. En 8 escenarios concretos, separados por saltos en el tiempo (2 días después del colapso, 5 días, 50 días…) se va desgranando una historia abierta que enfrenta al espectador/a con un crudo encuentro con lo real. Pero lo más interesante de esta serie es su apuesta audiovisual: cada capítulo es un único plano secuencia filmado al estilo “Dogma”, en cámara al hombro, que provoca una sensación de verosimilitud por la ausencia de fragmentación del espacio-tiempo. Además, también es notable que la serie ha funcionado como evento online, pues, además de estrenar los capítulos en la plataforma de pago que la produce, posteriormente se difundieron en abierto en su propio canal. También colgaron, un año después, toda la serie acompañada de vídeos making off, reportajes y debates sobre los temas “sistémicos” -utilizando sus palabras- que les preocupan. Este es pues un claro ejemplo de cómo el audiovisual, a través de las plataformas online, puede “hacer presente”, construir discurso, traer al primer plano cuestiones que a menudo son silenciadas o tratadas con poco rigor o intereses económicos; cuestiones -como una sostenibilidad que realmente se preocupe por organizar sociedades justas desde el punto de vista ecosocial- llamadas a construir un imaginario colectivo fuera del pensamiento único.
7
Cruz Barbosa, Jennifer Carolina. "Aplicaciones e-learning para la promoción de contenidos culturales." In Congreso CIMED - II Congreso Internacional de Museos y Estrategias Digitales. Valencia: Editorial Universitat Politècnica de València, 2022. http://dx.doi.org/10.4995/cimed22.2022.15451.
Full textAbstract:
Actualmente existen diversas formas por medio de las cuales los museos comparten sus colecciones, datos y experiencias disponibles hacia el público. Todas ellas enriquecen la comunicación y la interacción museo – usuarios. A la oferta de contenidos, puede ser agregado el aprendizaje en línea.El e-learning es una modalidad formativa que tiene como principal cualidad la flexibilidad, ya que permite a los estudiantes el consultar los contenidos sin depender de la ubicación geográfica, horarios o un dispositivo en específico. Esto refleja una ventaja al momento en que la entidad u organización desea compartir temas referentes a sus exposiciones.El e-learning se compone de multimedia, diseño instruccional y un aula virtual. Para desarrollar correctamente estos factores, existen metodologías de trabajo (el modelo ADDIE), softwares (suite de Adobe, Captivate, Articulate) y plataformas digitales (Moodle, YouTube, Wordpress), al alcance.Los museos cuentan con diferentes recursos y temas que pueden ser compartidos a través de este proceso de enseñanza. La narrativa en la museografía aplicada puede ser traducida a la narrativa aplicada en contenidos de aprendizaje en línea. Estos contenidos deben ser desarrollados siguiendo objetivos de enseñanza, de retribución económica – publicitaria y de respuesta positiva por parte de los participantes.Entre los contenidos que se pueden desarrollar en el e-learning, se encuentran videos, SCORM (contenidos interactivos), recorridos virtuales, lecturas, MOOCs, cuestionarios, infografías, entre otros. Estos deben ser alineados con las finalidades, las capacidades y necesidades del museo.La aplicación del e-learning permite tener un repositorio de materiales interactivos y brinda un nuevo canal para empatizar con el público, y se convierte en una herramienta para analizar su consumo, ya que se podrán obtener datos cuantitativos y cualitativos sobre qué temas del museo son claros y de interés, y cuales necesitan una mejora en su desarrollo y presentación.La propuesta dependerá siempre de las viabilidades y limitantes del museo. La presente comunicación brindará las pautas necesarias para dar los primeros pasos de acercamiento hacia la digitalización y creación de contenidos de enseñanza en las instituciones culturales.
8
Orozco Varela, Luis Pablo, Mariana Blanco Ortiz, Gustavo Campos Fonseca, María Cubillo González, and Javier Nuñez Marín. "El Museo Dialoga: el museo y la sociedad en comunicación crítica." In Congreso CIMED - II Congreso Internacional de Museos y Estrategias Digitales. Valencia: Editorial Universitat Politècnica de València, 2022. http://dx.doi.org/10.4995/cimed22.2022.15643.
Full textAbstract:
El Museo Dialoga: el museo y la sociedad en comunicación crítica. Autores: MSc. Luis Pablo Orozco Varela[1] Sra. Mariana Blanco Ortiz[2] Sr. Gustavo Campos Fonseca[3] Sra. María Cubillo González[4] Sr. Javier Nuñez Marín[5]. Resumen La ponencia consiste en compartir y analizar en profundidad el quehacer comunicativo del Museo de Cultura Popular de la Escuela de Historia de la Universidad Nacional de Costa Rica, específicamente a partir de la iniciativa de diálogo virtual denominada “#elmuseodialoga”, la cual ha potencializado la presencia del museo en las redes sociales académicas y ha contribuido a potenciar enlaces dialógicos con académicos, dentro y fuera de la universidad, así como con actores de la sociedad civil en su conjunto. Esta iniciativa surgió ante el desafío presentado por la pandemia COVID 19 con el fin de potencializar acciones de extensión y difusión de carácter virtual por medio del uso de las redes sociales con las que cuenta el museo, por ejemplo, el canal de youtube, Facebook, Instagram, Twitter y linkedin. Para ello, académicos que laboran en el museo y estudiantes de la Escuela de Historia, han aunado esfuerzos en pro de generar una alternativa de comunicación acorde a los nuevos desafíos de la virtualidad. En ese sentido, se ha potenciado a lo largo de poco más de un año, cuarenta ediciones de diálogo virtual, contando con invitados tanto nacionales, como internacionales, esto último dentro de la modalidad #elmuseodialogainternacional. El espacio de diálogo cuenta con tres ejes trasversales que permiten cubrir un amplio espectro de posibilidades temáticas: a) Cultura popular, historia, arte y patrimonio, b) difusión del quehacer académico y c) temas de actualidad nacional e internacional. En el primer eje abordamos todo lo relativo a patrimonio cultural, materia e inmaterial, tradiciones, cultores populares, arte costarricense, entre otros. A partir del segundo eje, trabajamos en difundir el aporte de investigaciones de académicos tanto de la UNA como de otras universidades nacionales e internacional, con el fin de divulgar a públicos más amplios la contribución del conocimiento producido por las universidades a la sociedad en su conjunto. En el caso del tercer eje, reforzamos la relación pasado-presente, generando espacios de lectura de la realidad nacional e internacional, abriendo también horizontes de prospectiva. Palabras claves: Comunicación, Pedagogía, Cultura contemporánea, Patrimonio Cultural, Historia. The Museum Dialogues: the museum and society in critical communication. Resume The presentation consists of sharing and analyzing in depth the communicative work of the Museum of Popular Culture of the School of History of the National University of Costa Rica, specifically from the virtual dialogue initiative called "#elmuseodialoga", which has potentiated the presence of the museum in academic social networks and has contributed to fostering dialogic links with academics, inside and outside the university, as well as with actors from civil society as a whole. This initiative arose in order to enhance virtual extension and dissemination actions through the use of social networks that the museum has, for example, the YouTube channel, Facebook, Instagram, Twitter and LinkedIn. To this end, academics who work at the museum and students from the School of History have joined forces to generate a communication alternative in line with the new challenges of virtuality. In this sense, forty editions of virtual dialogue have been promoted over the course of just over a year, with both national and international guests, the latter within the #elmuseodialogainternacional modality. The dialogue space has three transversal axes that allow covering a wide spectrum of thematic possibilities: a) Popular culture, history, art and heritage, b) dissemination of academic work and c) current national and international issues. In the first axis we address everything related to cultural heritage, material and immaterial, traditions, popular cultists, Costa Rican art, among others. From the second axis, we work on disseminating the contribution of academic research from both the UNA and other national and international universities, in order to disclose to wider audiences, the contribution of the knowledge produced by universities to society as a whole. In the case of the third axis, we reinforce the past-present relationship, generating spaces for reading the national and international reality, also opening prospective horizons. Keywords: Communication, Pedagogy, Contemporary Culture, Cultural Heritage, History. [1] Académico Museo de Cultura Popular, Escuela de Historia, UNA. [2] Estudiante Escuela de Historia, UNA. [3] Estudiante Escuela de Historia, UNA. [4] Estudiante Escuela de Historia, UNA. [5] Estudiante Escuela de Historia, UNA.