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Relevant bibliographies by topics / Digital customer relationships / Dissertations / Theses

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Dissertations / Theses on the topic 'Digital customer relationships'

Author: Grafiati

Published: 24 June 2021

Last updated: 29 July 2025

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1

Nilsson, Christine, and Leman Ali. "Blockchain as a Resource in Digital Marketing." Thesis, Malmö universitet, Fakulteten för teknik och samhälle (TS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20903.

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Denna studie syftar till att undersöka hur blockchain, den distribuerade ledger-tekniken, kan påverka arbetssättet för digital marknadsföring. Vårt mål är att besvara hur arbetet i digital marknadsföring ser ut idag och vilka egenskaper blockchain har som kan ändra förutsättningarna för arbetssättet inom digital marknadsföring. Genom intervjuer med tio digitala byråer har vi skapat förståelse för deras arbete och deras roll i relation till kunder och konsumenter. Resultatet från intervjuer och litteratur har visat på att de digitala byråernas arbetssätt kan förändras med blockchain genom förän

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Ekelund, Michaela. "Dagens färgstärka apotek - En kvalitativ studie om hur Apoteket AB arbetar med visuell och digital kommunikation." Thesis, Malmö högskola, Fakulteten för teknik och samhälle (TS), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20701.

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År 2009 upphörde apoteksmonpolet i Sverige och Apoteket AB blev därmed mer konkurrensutsatt än någonsin. Det resulterade även i att deras behov av att särskilja sig från de nystartade kedjorna och butikerna ökade rejält och därför fick företagets varumärke, kommunikationsstrategier och val av kommunikationskanaler mycket stor betydelse. Syftet med denna studie har varit att undersöka hur Apoteket AB arbetar med visuell och digital kommunikation i butik och på webben för att stärka kundens uppfattning om företaget och varumärket. Studien ämnar även att undersöka hur Apote

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Finnhult, Emma, and Emelie Fernholm. "Storbankernas digitala kundrelationer : - en kvalitativ studie om digitaliseringens påverkan på kundrelationer inom banksektorn." Thesis, Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-44683.

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Title: The major banks digital customer relationships - a qualitative study of the impact of digitalization on customer relationships in the banking sector. Author: Emelie Fernholm and Emma Finnhult. Keywords: Swedish banks, digitalization in the banking sector, digital customer relationships. Aim: The aim of this study is to describe how banking clerks experience the impact of digitalization on customer relationships. Furthermore, the study aims to investigate whether the older generation has been affected harder by increased digitalization in the banking sector comparison with the younge

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Lange, Sara, and Charlotta Hägerström. "Involvera mera!" Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-16830.

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På dagens hårt konkurrensutsatt marknad är inte bara priset en viktig konkurrenskraft, även relationen mellan kund och leverantör kan spela en avgörande roll för om det blir en affär eller inte. Möjligheten att låta kunden vara delaktig i produktutvecklingsprocessen är även ett sätt att stärka kundrelationerna. Uppsatsens syfte har därför varit att undersöka kundrelationerna både från leverantörens och kundens perspektiv. Avsikten med uppsatsen var även att undersöka hur kundrelationer och kundinvolverad produktutveckling kan användas för att skapa konkurrensfördelar inom Business-to-Business.

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Brandt, Juliana. "Förändringsarbete av informationsflöden i en interorganisatorisk samverkan." Thesis, Linköpings universitet, Projekt, innovationer och entreprenörskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-158712.

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In recent years, the train's punctuality, Sweden's ranking in the European Railway Performance Index and the train industry's customer satisfaction have decreased. The largest and most influential players in the train industry are Trafikverket and SJ AB, which are two state-owned organizations. The low customer satisfaction in the train industry is based on SJ AB’s failure to deliver the latest traffic information in case of delay. Since Trafikverket manages the majority of the railway network and SJ AB is Sweden's largest train operator, there is a high degree of mutual dependence between the

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Teker, Sinem, and Nicole Demir. "Kundrelationer inom banksektorn : En studie om hur banker arbetar med att upprätthålla goda kundrelationer med hänsyn till den teknologiska utvecklingen." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30540.

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The banking sector has undergone major changes as a result of the technological development. The emergence of digital services in the banking sector has led to that the customers are able to manage their errands on their own. As a natural consequence, the physical contact between the bank and customer has reduced. The purpose of the study is to improve the understanding of what aspects that are important for banks to work with in order to maintain good customer relationship considering the technological developments. A qualitative method was used in the study through personal interviews with o

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Atapattu, Maura R. "Customer agility, smart shopping apps and their implications: Customer relationship management systems in the digital age." Thesis, Queensland University of Technology, 2015. https://eprints.qut.edu.au/84866/1/Maura_Atapattu_Thesis.pdf.

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This thesis examines the complementarities and vulnerabilities of customer connectivity that contemporary firms achieved through ubiquitous digital technologies. Taking the example of deployment of smart shopping apps to connect with consumers in the context of Australian retail, the study examines how such customer connectivity positively influences firm performances through firm's customer agility whilst creating implications for firms' digital business strategy through altered customer cognitions. Employing Oliver's (1977) Expectation Confirmation Theory, this study empirically tests a conc

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Dimitrova, Polina, and Isa Sin. "Digital Marketing in Start-Ups : The role of digital marketing in acquiring and maintaining business relationships." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76330.

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This study aims to explore the usage of the digital marketing to acquire and maintain business relationships, or more specifically, digital marketing in B2B start-ups within the Swedish market. Digital marketing is essential for businesses nowadays and has become a significant factor for business companies for improving and implementing their marketing strategies. Furthermore, business relationships have always taken an essential role among companies especially today due to the heightened level of digitalization. This case study attempts to answer two main research questions which this paper i

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Saqib, Muhammad. "Social media marketing : Acquiring customer loyalty and relationship management using social media as a marketing channel." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Informatik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-31811.

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Abstract Social media is a marketing phenomenon that is growing very fast. Social media helps creating value for customers in broadcasting the advertising among social networks. Blog posts, videos, pictures, reviews and ratings all have a significant impact on marketing. The purpose of the thesis is to investigate how companies can achieve customer loyalty and customer relationship management using social media marketing and if companies can target new customers by social media. An inductive research approach was used in the study. Semi-structured interviews were performed with interviewees fr

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Portes, Audrey. "La transparence numérique : rôle du client et conséquences sur la relation à la marque." Thesis, Montpellier, 2018. http://www.theses.fr/2018MONTD002/document.

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La révolution numérique se fait dans un climat de défiance latente des clients et des citoyens envers les pratiques digitales (collecte et exploitation de données, etc.). Nombre de responsables appellent de leurs vœux à davantage de transparence afin de sortir de la crise de confiance actuelle. Mais ce principe de transparence serait-il suffisant pour restaurer la confiance dans l’environnement digital ? La question de la transparence se pose aujourd’hui de manière prégnante en raison des risques de dérive et de manipulation des clients, mais elle se pose aussi de manière différente, tant les

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Edlund, Paul, and Härgestam Axel Holmner. "Customer Relationship Management and Automated Technologies : A qualitative study on chatbots’ capacity to create customer engagement." Thesis, Umeå universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172386.

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The digital age has brought many new technologies that are disrupting the way that companies interact with customers. Automated technologies are one aspect of technological development in recent days, and it has changed how regular business operations are performed. Chatbots, for instance, has changed the way that customers interact with companies. Facilitating interaction and being available around the clock to serve customers who have questions. This study investigated how automated technologies are used in CRM-activities of companies and how the implementation of such technologies can lead

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Alic, Enes, and Agon Kamberi. "Vad sker med redovisningsassistenterna i en digital föränderlig värld?" Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-20149.

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Digitization has an impact on the change that the accounting industry is undergoing. The vision of development is to automate and systematize society, which means that the technology mainly implements tasks of society. The study aims to dig deeper which effects the digitization has on the accounting firm. These effects are derived from an analysis model in which the role of the accounting assistants is questioned. Employees with different occupational positions at the accounting firm have been interviewed for empirical data collection. The interviews were conducted in a purposeful manner, sinc

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Körhan, Oktay, and David Sjögren. "Digital CRM och kundlojalitet inom B2B : Ger ökad tillgång till kundinformation ökad lojalitet?" Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-354816.

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Kundlojalitet är ett mål för många företag som medför såväl utmaningar som potentiella konkurrensfördelar. I syfte att förbättra kundrelationer och därigenom öka kundlojaliteten har konceptet CRM (Customer Relationship Management) vuxit fram. Denna uppsats undersöker hur digitalt insamlad kundinformation används och integreras i CRM-strategier och CRM-system samt det eventuella sambandet mellan mängden kundinformation och graden av kundlojalitet. Undersökningen genomfördes genom intervjuer med två företag som är verksamma inom B2B-försäljning. Utöver företagens ledare och säljare intervjuades

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Jamshidi, Mahboba. "Keeping Relationship in Physical Store in a Digital Era : a Study in H&M and Åhlens." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-75575.

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As an effect of the exploding e-commerce, an increasing number of stores have been forced to shut down the last years, which has resulted in an increased interest in what will be required of the physical stores in order to survive a digital era. Digitization has changed the global retail industry for consumers and has changed the playing field for commerce and challenged successful business models. Competition in the retail industry is harder than ever and more companies are expected to step in and take market share. The purpose of the thesis is to increase the understanding of how the physica

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Probst, Florian [Verfasser], and Hans Ulrich [Akademischer Betreuer] Buhl. "Customer Relationship Management in a Digitally Connected World / Florian Probst. Betreuer: Hans Ulrich Buhl." Augsburg : Universität Augsburg, 2015. http://d-nb.info/1077705255/34.

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Landsfried, Hammami Jasmine, and Geeta Erlandsson. "Relation-och förtroendeskapandegenom digitala kundmöten : En studie ur fastighetsmäklarens perspektiv." Thesis, Karlstads universitet, Avdelningen för företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-85688.

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Författare: Geeta Erlandsson och Jasmine Landsfried Hammami Handledare: Patrik Gottfridsson Titel: Relation-och förtroendeskapande genom digitala kundmöten: En studie ur fastighetsmäklarens perspektiv Bakgrund och problem: Den digitala utvecklingen har påskyndats ytterligare på grund av den rådande coronapandemin, vilket har resulterat i att företagens fysiska tjänster har blivit alltmer digitala på gott och ont. För att företagen ska lyckas och fortleva är det viktigt att de arbetar aktivt med att skapa relation och förtroende till kunderna. Digitaliseringen av fysiska kundmöten som coronapan

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Mattana, Fabiano. "Banco do Brasil: satisfação dos clientes pessoa física com o modelo de relacionamento digital." Universidade do Vale do Rio dos Sinos, 2018. http://www.repositorio.jesuita.org.br/handle/UNISINOS/7283.

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Submitted by JOSIANE SANTOS DE OLIVEIRA (josianeso) on 2018-09-21T15:03:56Z No. of bitstreams: 1 Fabiano Mattana_.pdf: 3816938 bytes, checksum: e533a5d2119b0afeba12f4cbf525b176 (MD5)<br>Made available in DSpace on 2018-09-21T15:03:56Z (GMT). No. of bitstreams: 1 Fabiano Mattana_.pdf: 3816938 bytes, checksum: e533a5d2119b0afeba12f4cbf525b176 (MD5) Previous issue date: 2018-04-11<br>Nenhuma<br>Este estudo procurou atender ao objetivo geral de mensurar o nível de satisfação com o modelo de relacionamento digital dos clientes dos Escritórios de Negócios Exclusivos do Banco do Brasil situados

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Gårdebäck, Ludvig, and Magnus Lannehed. "E-marketing - ett modernt kommunikationsverktyg : En studie som presenterar alternativa marknadsföringsåtgärder." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-19317.

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Background: The use of digital marketing channels during the last years has increased significantly, especially the use of marketing on the Internet. Hence the communication chart of marketing has been redrawn. The technological development has had a major impact on the marketing discipline. The integration of information technology and marketing has resulted in the emergence of a new field, namely e-marketing. Hence the need for further research is desirable. Purpose: The purpose of this study is to examine alternative marketing procedures that a company can apply to increase the digital awar

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Du, Stephen M. "Effect of Digital Enablement of Business-to-Business Exchange on Customer Outcomes: The Role of Information Systems Quality and Relationship Characteristics." Digital Archive @ GSU, 2010. http://digitalarchive.gsu.edu/cis_diss/41.

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This study extends our understanding of how information systems impact business value creation by examining the effect of digital enablement of business-to-business exchange on customer outcomes. We shed light on the connection between information technology investment and firm performance by focusing on how information technology is used (Devaraj and Kohli 2003) in an industrial services context and by highlighting the importance of indirect effects (Mittal and Nault 2009). A conceptual model is developed that combines a customer centric perspective (Sheth et al. 2000) with elements from the

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SIETSES, SAMANTHA, and FERIDE DIKME. "Client Relations on the Digital Workplace : A case study on how the consultant-client relationship is affected by remote work during Covid-19." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-300079.

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During the Covid-19 pandemic, employees all over the world were forced to work from home, meaning that consultants no longer could work physically present with their clients. As the consultant-client relationship is incredibly important for management consulting firms, it is interesting to investigate how these relationships have been impacted by the change and what the implications are for collaboration and performance. A qualitative method was used, where the authors conducted interviews with management consultants at an international management consulting firm in Stockholm, Sweden. The stud

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Asp, Vincent, and André Nilsson. "Ett nytt affärslandskap B2B? : En kvalitativ flerfallstudie om hur övergången till digitalt arbete på distans har en inverkan på säljarens nykundsbearbetning och förmåga att etablera kundrelationer." Thesis, Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-179302.

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Bakgrund: Den industriella marknadsföringen kännetecknas av djupa kundrelationer, där affärer ofta karaktäriseras av långa säljprocesser som innefattar åtskilliga interaktioner med flertalet aktörer involverade. Denna försäljning har blivit allt mer relationsorienterad där kundens behov, värde och önskemål sätts i fokus. Covid-19 har främjat ett digitalt arbetssätt vilket har påverkat verksamheter, affärslandskapet och interaktionen mellan säljare och kunder. Den fysiska interaktionen som anses vara grundläggande vid en nykundsbearbetning och för skapandet av en kundrela

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Thomas, Tomas, and Tobil Poli. "Bankernas utmaningar under digitaliseringens framfart : En kvalitativ studie om hur banker hanterar förtroenderelaterade frågor gentemot sina kunder under den digitala utvecklingen." Thesis, Södertörns högskola, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-32927.

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Bakgrund: Banksektorn genomgår en digital utveckling och förändringen sker i en allt snabb takt. Nya marknadsförhållanden med regelverk, en förändrad konkurrenssituation och ett förändrat kundbeteende har ställt banksektorn inför nya utmaningar och möjligheter som bankerna behöver förhålla sig till för att upprätthålla och stärka förtroendet gentemot sina kunder. Syfte: Studiens huvudsyfte är att undersöka hur banker hanterar förtroenderelaterade frågor under den ökade digitaliseringen inom banksektorn. Vidare syftar studien till att skapa en djupare förståelse för robotiserade rådgivningsproc

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De, Sordi José Osvaldo. "Análise de interdependência dos habilitadores tecnológicos, empresariais e humanos no desenvolvimento de base de dados pessoal." reponame:Repositório Institucional do FGV, 2001. http://hdl.handle.net/10438/4555.

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Made available in DSpace on 2010-04-20T20:08:24Z (GMT). No. of bitstreams: 0 Previous issue date: 2001-10-23T00:00:00Z<br>Trata do uso dos dados pessoais integrado aos serviços digitais (e-services), criando um ambiente único para gerenciamento e uso destes, denominado de solução de base de dados pessoal. Além de descrever e caracterizar o ambiente e os componentes desta nova solução, são discutidas ações e desenvolvimentos requeridos para os seus principais habilitadores: humanos, tecnológicos e empresariais.<br>The main subject of this study is the development of an environment integratin

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Wagner, Wolfgang. "Fabrikplanung für die standortübergreifende Kostensenkung bei marktnaher Produktion /." München : Utz, 2006. http://www.gbv.de/dms/ilmenau/toc/508729459.PDF.

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Weijsenburg, Helena, and Denisse Morales. "Strategier och kanaler vid marknadsföring för fysiska researrangörer och traditionella resebyråer." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-25004.

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The tourism industry in Sweden has expanded in recent years and the increasing industry has meant that customers are in need of a reseller for their trips abroad. Today there are three types of retailers available. These are : Traditional travel agencies , tour operators and online travel agencies. Online Travel agencies are the most modern online option for customers. Their existence has made it easier for the customer and reservation can be made anytime and anywhere. The competition has intensified between the three retailers and the traditional alternatives must find new ways to survive. Th

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Fisher, Hilton. "An Assessment of the state of e-government in South Africa the case of the Government Employees Pension Fund /." Thesis, Pretoria : [s.n.], 2005. http://upetd.up.ac.za/thesis/available/etd-06192006-154208.

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NAN, HSU PING, and 許丙楠. "The Relationships of Brand image, Service Quality and Customer Satisfaction: An Example of Online Game in Digital Content Industry." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/6syzsx.

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碩士<br>高苑科技大學<br>經營管理研究所<br>102<br>In recent years, Internet applications and diversification driven by the popularity of broadband Internet, the traditional game industry is no longer limited to stand-alone version of the game platform, and transferred to the development of online game. The online game will bring more growth for the broadband access business and other content industries. And it will become an important profit source of Internet industry. In recent years, almost there are growing magnitude of space every year. According to the estimates by MIC , Taiwan's online game market (PC)

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Ferreira, Ângela Martins. "A importância das Redes Sociais Online nas relações B2C para as PME portuguesas." Master's thesis, 2015. http://hdl.handle.net/1822/37696.

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Dissertação de mestrado em Marketing e Estratégia<br>Esta dissertação destaca a importância das redes sociais online no relacionamento entre as empresas e os seus clientes. As redes sociais representam uma oportunidade para as empresas desenvolverem o relacionamento com os seus clientes e fãs da marca, de forma fácil, rápida e acessível. O marketing digital, em particular as redes sociais, originou a possibilidade de empresas de menores dimensões, com menos recursos financeiros e humanos, conseguirem estar mais perto dos seus clientes, sendo que uma das maiores vantagens das redes sociais

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Hsieh, Feng-Lien, and 謝豐濂. "A Study on the Relationships among Customer Brand Engagement, Brand Attachment, and Brand Loyalty – Based on the Case of Digital Camera Virtual Communities." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/az72z6.

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碩士<br>國立雲林科技大學<br>資訊管理系<br>103<br>With the rise of the Internet community, for the community vast network of users, is definitely one block companies must operate, this study explores the online community by participation, allowing customers to participate in the brand, and then reached the attachment and brand, and then further enhance brand loyalty and create long-term competitive advantage. In this study, digital cameras online community of participants in the survey, a total recovery of 392 valid samples were analyzed through SPSS22.0 and AMOS22.0, the results show that: (1) There wa

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Yung, Lu Kung, and 呂坤原. "A Study of Customer Relationship Management of Digital Cable TV in Taiwan." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/13127657276390752783.

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碩士<br>國立臺灣師範大學<br>圖文傳播學系<br>101<br>In the era of digital convergence, let digital content can via ways of transmission and difference platforms of revelation, even transnational or crossing district to show contents and services of channel, it will make telsevision entertainment more freedom and personalization, also can watching it anytime, anywhere, not just in our living room or bedroom only. In the past, the times of analog, many people are watching TV programme only by the mess way, according to the advancement of digital communication technology, as well as driven by the gradual diversif

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Chang, Wan-Ling, and 張婉玲. "The relationship between digital marketing and customer loyalty in Taiwanese Beverage Industry." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/89864242801396868033.

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碩士<br>世新大學<br>傳播管理學研究所(含碩專班)<br>100<br>Beverage marketing increases constantly by years and consumer preference on choosing beverage shows a various ways as well. Therefore, this paper is focused on Taiwan function beverage to figure out the relationship among demographic variables drinking frequency, digital marketing strategy and customer loyalty by questionnaire survey ,study area concentrates on consumers live in north Taiwan (Keelung, Taipei, Taoyuan, HsinChu, Miaoli), sent out 550 copies, 440 were recovered. This research found that demographic variables, especially occupation, monthl

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Fragiskou, Antonia. "Improving the performance of account management in "Billy Mobile"." Master's thesis, 2017. http://hdl.handle.net/10362/19994.

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Internship Report presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies Management<br>The report aims to present an internship report on an online advertising network “Billy Mobile”. The main purpose of the internship report is to bring out the key role of the intern as an account manager in the advertising department at "Billy Mobile. As an account manager in the advertising team, the main tasks involved were to provide feedback, technical support, planning and optimisation for the account

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CHEN, CHING-YING, and 陳靖盈. "The Influence of Service Quality, Relationship Quality, and Relationship Value on Digital Set-top Box Customers’ Intention." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/28943892314976126938.

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碩士<br>世新大學<br>新聞學研究所(含碩專班)<br>101<br>Television industry digitization is one of the existing developments in advance policy. Under the digitization, it is a challenge to transfer the signals and preparation by government pushing forward actively digital policy. All kinds of media industry also actively put into a developments, therefore TV digitization is the first step to stride forward. The purpose of this study is not only to discuss the influence and acceptability by customers who are using digital boxes, but also the operating intent with related questions in different customers. This res

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Chen, Chun Han, and 陳俊翰. "Through product design, consumer behavior to research on the customer satisfaction and customer loyalty relationship - A case study of digital photo frame." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/48097199436462616070.

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碩士<br>國立政治大學<br>管理碩士學程(AMBA)<br>97<br>This research takes example of digital photo frame, to explore the relationship and factors that affect product design, consumer behavior, customer satisfaction and customer royalty. It expects to set recommendations of product design and marketing strategy for the digital photo frame makers in the future. The research found, that the three dimensions in Product Design, including appearance design, basic functions, and operational interface are positively relevant to the three dimensions in Consumer Behavior, which are motivation, user scenario, and unsa

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Hung, Ti-Jie, and 洪緹婕. "A pilot study of customer relationship management in media industry the case of digital television in Taiwan." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/11387075396918227321.

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碩士<br>國立交通大學<br>傳播所<br>92<br>With the emergence of the Internet, the pulse of digitalization has made many rising stars of traditional industries. The media is one such industry that is capturing focus in this wave of changes. The digitalization of traditional media such as radio, television, and the newspaper has completely altered the functions of the media industry. One of the most persistent questions facing the media industry of old concerns how due to the methods of broadcasting data, one cannot accurately know who the customer is, nor identify their characteristics and preferences. W

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"One Good Tweet Deserves Another: Essays on Firm Response to Positive Word of Mouth through Social Media." Doctoral diss., 2017. http://hdl.handle.net/2286/R.I.45006.

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abstract: In two thematically related chapters, I explore the benefits incurred as companies actively respond to consumers who share positive word of mouth in digital environments (eWOM). This research takes a multi-method approach by first addressing the psychological impact of company response on the sharing consumer, followed by an examination of real behavioral consequences in a social media setting. Across six studies in Chapter 1, I find support for a conceptual model indicating that consumers who receive a company response to their positive eWOM experience greater satisfaction compared

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Liao, Chien-Ju, and 廖倩汝. "The impact of customer knowledge and relationship marketing on the new product development performance -Base on Digital Content industry." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/58238600776714939106.

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碩士<br>國立中正大學<br>企業管理研究所<br>92<br>To enter the century of knowledge-base, the innovative ability is the most important to keep advantage of competition for most organizations. Focusing on customer avail is more important than technology for the successful innovation. This study examines the performance of new product development (NPD) impacted by three critical factors, including customer knowledge, relationship marketing and the moderating impact of relationship marketing. This thesis bases on the resource dependence theory and the extant literatures in new product development of customer o

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Hung-WeiHuang and 黃宏蔚. "Research of the relationship among Brand Image, Service Quality, Technology Acceptance Model, Customer Satisfaction and Customer Loyalty for digital instant communication software –in case of Facebook Messenger." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/z77f2u.

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碩士<br>國立成功大學<br>國際經營管理研究所碩士在職專班<br>102<br>The research focuses on Facebook Messenger users to discuss the correlation among brand image, service quality, technology acceptance, customers' satisfaction and loyalty to IM software. It took questionnaire survey from Facebook Messenger users of various age groups, and obtained 444 valid questionnaires in total to conduct data analysis and hypothesis verification via SPSS software. In addition, it contacted with 9 users to conduct the qualitative in-depth interview. Finally it compared interview content with quantitative statistical results.

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Yang, Shih-Wei, and 楊世瑋. "Research on the Relationship among Brand Image, Service Quality, Technology Acceptance Model and Customer Satisfaction and Customer Loyalty for Digital Instant Communication Software –An example of WeChat." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/rr5ex9.

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碩士<br>世新大學<br>公共關係暨廣告學研究所(含碩專班)<br>105<br>This study focused on WeChat user in China area to discuss the relationship between brand image, service quality, technology acceptance, customers’ satisfaction, and customers’ loyalty of the mobile instant messaging-WeChat. And this study proposed marketing strategy to WeChat based on the result of quantitative analysis and qualitative interview. Starting at quantitative questionnaire which aimed at WeChat user in China, there 499 valid questionnaires were collected for data analysis and hypothesis verification. The quantitative data analysis includes

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Fecha, Pedro Miguel Silva. "The Return of the Investment of the Digital Channels in Pharmaceutical Industry." Master's thesis, 2017. http://hdl.handle.net/10316/82725.

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Dissertação de Mestrado em Marketing apresentada à Faculdade de Economia<br>Healthcare trends are being reshaped, patients are becoming more independent concerning their own health and there is a dissemination in the information allied to health products or treatments. During the last years there was an increment on the investment in digital channels by the pharmaceutical industry. Digital is now taking it to the next level (ATKearney, 2015). The problem faced by many companies is how to evaluate whether their investment is profitable and whether they are communicating and catching consumers’

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Guilherme, Tatiana Brito. "Retail banks recommendations to properly implement marketing automation strategy?" Master's thesis, 2017. http://hdl.handle.net/10400.14/22199.

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The concept of Marketing Automation emerged from an urge to face the major changes brought by the fast evolution of technology and the continuous increase in supply and demand in this field. This new modern era of marketing not only improves marketers’ efficiency, but also gives an answer to the self-educated buyer’s demands. In order to achieve the desired marketing results, businesses have to employ digital marketing and communication services. These services help marketers to improve campaigns, measuring, scoring and lead nurturing, allowing better practices of Customer Relationship

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HUANG, JUI-HSIUNG, and 黃瑞雄. "The Study on Relationship between a Platform for Business Digital Learning, Brand Awarness, Customers Satisfaction and Consumers` Purchasing intentions-as Applied to T Company." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/82422952652821102149.

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碩士<br>國立高雄應用科技大學<br>資訊管理系碩士在職專班<br>105<br>This research is mainly to explore the relationship between digital learning business platform, brand awareness, customer satisfaction and purchase intention. In this study, e-commerce platform users as the object of study, a total of 300 questionnaires were issued, 288 valid questionnaires were collected. The analytical methods of this study include descriptive statistical analysis, correlation analysis, reliability analysis, t test, single factor analysis, linear structural equation and so on. This study uses linear structural equations to validate r

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Ferreira, Ana Margarida Saraiva. "Medify: A uberização do medicamento." Master's thesis, 2019. http://hdl.handle.net/10071/21380.

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O presente projeto tem como objetivo a elaboração de uma estratégia de Marketing para uma app de compra de medicamentos e outros produtos de saúde e bem-estar. O principal objetivo é delinear uma estratégia para a implementação de um projeto pessoal que o autor crê, ser uma resposta ao modelo de mercado que se segue no setor farmacêutico e simultaneamente responder à crescente procura de serviços mobile. O objetivo deste trabalho é identificar os principais desafios e oportunidades de disrupção, na distribuição do medicamento. Fornecer soluções integradas que correspondam não só à exigê

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Römhild, Franziska Sophia. "Innovating the pharma sales model at Boehringer Ingelheim Portugal." Master's thesis, 2013. http://hdl.handle.net/10400.14/20519.

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Boehringer Ingelheim is one of the world’s top 20 pharmaceutical companies. Its main headquarters is in Germany. Its subsidiary in Portugal which will be focussed in this thesis, has been struggling for the last years to keep up sales figures, not only due to economic crisis but also due to strong regulations and changing preferences of physicians, their main target. Even though Boehringer Ingelheim Portugal is already recovering and on the fast lane concerning their market growth, it is still important to find new ways to continuously reach health care professionals (HCP). This degree d

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