Academic literature on the topic 'Digital audience research'
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Journal articles on the topic "Digital audience research"
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Jensen, Klaus Bruhn. "The Double Hermeneutics of Audience Research." Television & New Media 20, no. 2 (November 14, 2018): 142–54. http://dx.doi.org/10.1177/1527476418811103.
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Audience research interprets a lived reality that has already been interpreted by the recipients of media, and which may be reinterpreted through the intervention of research. This article explores the interplay between changing media environments and changing conceptions of audiences. In the digital media environment, audiences are active users of media, and media actively use the bit trail that users leave behind. To account for the reconfigured roles of media and audiences, I propose a renewed emphasis on the diverse flows of communication on digital platforms, specifically the metacommunication that yields metadata. Metacommunication is key to reinterpreting what audiences do with digital media and what digital media, in turn, do to audiences.
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Khokhlov, D. A. "Research of actual characteristics for describing of the target audience for digital marketing." Vestnik Universiteta, no. 11 (January 5, 2022): 47–52. http://dx.doi.org/10.26425/1816-4277-2021-11-47-52.
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The article examines the current characteristics of the target audience in the digital marketing. The problem of the discrepancy between the classical ways of describing audiences and the advertising inventory of digital promotion channels has been actualised. Analysis of advertising campaigns and web analytics systems has identifed six main groups of characteristics that can be used to describe the target audience for any advertising service in the digital marketing. The new features complement existing audience description methods and allow target groups to be described in terms that are understandable to different specialists, and are available on any advertising channel in the digital marketing. The result of the study will increase the effectiveness of promotion in the digital space due to more precise settings of advertising messages.
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Drašković, Brankica, and Jelena Kleut. "Television audience in digital era: Research perspectives." Kultura, no. 135 (2012): 217–32. http://dx.doi.org/10.5937/kultura1235217d.
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Febriyanti, Syafrida Nurrachmi. "THE EXPLOITATION OF AUDIENCE AS DIGITAL LABOUR IN INDONESIAN YOUTUBE PLATFORM." Profetik: Jurnal Komunikasi 14, no. 1 (August 18, 2021): 21. http://dx.doi.org/10.14421/pjk.v14i1.1876.
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Abstract. In today's digital era, the internet is present in new media and has eliminated the boundaries between production and consumption space. Audiences are no longer just consumers but also actively participate in producing digital content that is uploaded and shared with other audiences. YouTube as one of the most consumed platforms by the audience has driven cultural change in the digital society. YouTube audiences are no longer simply enjoying content produced by the media as in the era of Television but they are watching content produced by other YouTube audiences. The YouTube audience is no longer the role of consumers but also as digital labours who are exploited above economic interests. This study aims to determine the role of the audience as digital labours in the YouTube industry in Indonesia. The research method used is digital discourse which will help researchers to uncover the motivations behind a text. The research results show that the YouTube audience is exploited in the accumulation of capital owners because their activities in producing culture and their attention to cultural content that generates data to attract advertisers' attention have resulted in profits for capital.
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Smolak-Lozano, Emilia. "Challenges and opportunities for digital convergence of TV: audience measurement in the digital era." Środkowoeuropejskie Studia Polityczne, no. 4 (December 15, 2019): 67–92. http://dx.doi.org/10.14746/ssp.2019.4.4.
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The research on television market and audience has been so far dominated by a telemetric system operating within a determined panel in the longitudinal manner. Nevertheless, the rise of digital era marked by the growing consumption of audiovisual content and TV in the Internet via VOD systems, subscription services, streaming etc. has changed the way the TV audience should be measured and tackled in order to deliver the significant data to advertisers. The digital services and therefore the online ads consumption are forcing the telemetric companies to re-design their methodology and measurement services. This thus requires not only new measurement methods and sample designs or research planning but also demonstrate new challenges and requirements starting from technical aspects and finishing on social and economic ones. Therefore, it is of great interests to find out how digital TV audience era is changing the way telemetric services are designed and conducted globally and at Polish market. The study attempts to find out how the TV audience measurement service is responding to the changes caused by digitalisation, which challenges and requirements have to be met in order to approach the issue of digitalisation of TV market in terms of the research planning and methodology. Finally, the present research pretend to determine and describe how the global market, and the Polish one in particular, perceives the services offered by Nielsen Audience Measurement. The research includes the series of individual semi-structured online individual interviews with managers and board of directors of the company as well as digital ads ratings department in Poland and headquarters in Switzerland. The results demonstrate the key changes, opportunities and challenges resulted from the digitalisation of TV consumption as perceived by management board, the company’s strategy towards digital convergence and the estimation of the needs of new markets and audiences on the course of the digital transformation.
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DOSENKO, Anzhelika. "DIGITAL ADVERTISEMENT: THE ORIGINAL AND ETHICAL POSITIONS." INNOVATIONS IN THE SCIENTIFIC, TECHNICAL AND SOCIAL ECOSYSTEMS 1, no. 1 (February 21, 2022): 4–13. http://dx.doi.org/10.56378/addr30122022.
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The purpose of the research is to study modern approaches to the functioning of digital advertising. The research methodology were: sociological survey, bibliographic and descriptive methods. The scientific novelty. The article deals with the problem of researching of modern Ukrainian society needs, new forms of implementation of advertising communication. There is rapid development of new genres and platform in social communications in the XXI century. One of these genres, which gave an impetus to the development of new platforms and ways of introducing product used digital advertising. The description of digital advertising as a modern Internet genre is made in this artice.. Also payd an attention to the ethical positions to the way of using Ukrainian digital advertisement. Conclusions: among the current existing approaches to the study of the mechanisms of digital advertising in the media space of Ukraine include: ethical postulates, modern figurative elements, updating existing traditional layouts, cooperation with target audiences, audience targeting. The paper presents the main results of the survey on the audience's knowledge of ethical concepts of advertising. It is proved that the Ukrainian audience is now well aware of the main mechanisms of digital advertising, its operating parameters and basic provisions.
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Grujić, Bojana. "Research of public libraries audience." Kultura, no. 170-171 (2021): 101–23. http://dx.doi.org/10.5937/kultura2171101g.
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This paper is a proposal for a methodologically based monitoring of the changes in habits and needs of library audiences, i.e. changes in access to library services, in the circumstances of the changed communication models caused by the wide use of information and communication technology. It presents audience research in the context of strategic planning in libraries, and points out terminological categories that could serve as a starting point for further research. Using the case study method of Novi Sad City Library, the paper categorizes the audience in two groups which proved to be right for quantitative and qualitative monitoring: according to the preference of the audience for certain content - permanent, occasional, potential and inaccessible audience types are defined, and according to the methods of addressing - users of funds and services, audiences in the narrow sense and online users are defined. Young people turned out to be a strategically relevant target group. The research has shown that the youth are the widest digital media consumers and that their primary goal is infotainment - a combination of a low percentage of information in highly entertaining packages. Members of young population do not recognize the library as a place of interest, so it is necessary to develop adequate channels of communication with them, in a way typical for this group. The paper shows how the model of the Novi Sad Library can be applied as a strategically based audience research in other public libraries, and gives an example of a user experience testing model (UX) and its final result - designed library services. Previous researches by Leo Appleton and Gina De Alwis were used in the paper. At the core of the designed service is participation, as a model of creating instead of consuming the prepared content.
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Sukmono, Filosa Gita, and Fajar Junaedi. "Manajemen Konten dan Adaptasi Suara Muhammadiyah di Era Digital." Jurnal Komunikasi Global 9, no. 2 (December 25, 2020): 248–65. http://dx.doi.org/10.24815/jkg.v9i2.17845.
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Suara Muhammadiyah merupakan majalah tertua di Indonesia, di bawah pengelolaan Muhammadiyah yang merupakan salah satu organisasi masyarakat terbesar di Indonesia. Penelitian ini bertujuan mengetahui bagaimana Suara Muhammadiyah dapat beradaptasi dengan perubahan digital. Metode penelitian yang digunakan dalam penelitian ini adalah studi kasus. Teknik pengumpulan data dengan wawancara dan observasi. Penelitian ini menghasilkan temuan bahwa era digital adalah salah satu tantangan yang harus dilewati oleh majalah tertua di Indonesia ini. Artikel ini menunjukkan bagaimana adaptasi yang dilakukan oleh Suara Muhammadiyah di era digital beserta dengan permasalahan yang dihadapi, terutama perubahan perilaku audiens. Pada era digital Suara Muhammadiyah ada dua versi digital yaitu website dan majalah digital. Selain mengembangkan versi majalah digital dan website, Suara Muhammadiyah beradaptasi dengan selera audiens dengan membuat podcast serta secara aktif mengelola media sosial. Dengan manajemen media yang adaptif terhadap perubahan teknologi dan audiens, Suara Muhammadiyah bisa terus berkembang di masa yang akan datang.Suara Muhammadiyah is the oldest magazine in Indonesia, which is owned by one of the most prominent community organizations in Indonesia, Muhammadiyah. Suara Muhammadiyah always tries to develop and adapt to the transformation of the world. The research goal is to explore how Suara Muhammadicah adapts to the digital revolution. The research method was a case study. The research result showed that the digital era was a challenge that should be overcome by this Indonesian oldest magazine. This research showed how the adaptation performed by Suara Muhammadiyah in the digital era and the problems it faced, especially the change of audience behavior. In the digital era, Suara Muhammadiyah consisted of two versions, a website and digital magazine. In addition to those versions, Suara Muhammadiyah also created a podcast and actively managed social media to adapt to current audience preferences. By maximizing adaptive media management towards changes in technology and audiences, Suara Muhammadiyah can still exist in the future.
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Schrøder, Kim Christian. "Audience Reception Research in a Post-broadcasting Digital Age." Television & New Media 20, no. 2 (November 14, 2018): 155–69. http://dx.doi.org/10.1177/1527476418811114.
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Audience reception research was a child of the broadcasting age, emerging strongly as a subdiscipline in media and communication research in the 1980s. Many saw reception research as a cross-fertilizing force theoretically and methodologically, bringing together research traditions from the humanities and the social sciences, and adding a qualitative orientation to the near-hegemonic rule of quantitative methods in audience research. This article discusses the ways in which reception research is reinventing itself in a post-broadcasting age. With sense-making processes as the continued key concern, three transformations are affecting the trajectory of reception research: An empirical shift has occurred from analyzing viewers’ “decoding” encounters with media “texts” to mapping audience participation in the wider mediascapes of traditional, digital, and social media; a theoretical adoption of, and contributions to, theories of participation and mediatization; and a methodological shift from purely qualitative to a mixed-method research design.
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McCarthy, Elizabeth. "Developing digital audience frameworks for Oxford’s GLAM." Performance Measurement and Metrics 20, no. 3 (November 11, 2019): 179–85. http://dx.doi.org/10.1108/pmm-09-2019-0042.
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Purpose In order to develop a common framework for strategic planning and evaluation, the Gardens, Libraries and Museums (GLAM) of Oxford undertook a process for defining digital audiences, undertaking user research to inform a new audience framework, which, in turn, is feeding a new approach and the application of the research across the Libraries’ web redevelopment. The paper aims to discuss this issue. Design/methodology/approach GLAM used qualitative and quantitative techniques to understand how visitors engaged with GLAM digitally: visitor shadowing, exit interviews, diary studies, remote interviews, social media and data evaluation. From these, GLAM focussed on motivational archetypes that apply to visitors across the institutions as well as pen portraits to support those archetypes, and a template for creating new portraits. Findings The framework helped GLAM develop digital priorities and outline how digital output met the needs of all audiences from a bottom-up user perspective, rather than only through top-down institutional decision making. Most relevant here, learning from the user research hugely informed the Bodleian Libraries’ website redevelopment. The Bodleian Libraries’ work within that framework shows that such a body of research is not solely high level; it can be applied on an institutional and project level to great effect. Originality/value Focussing on motivations rather than demographics is a less common way to approach digital audiences. Developing such a cohesive framework for digital audiences before undertaking strategic planning and specific development projects proved a valuable piece of work from which other institutions can learn.
Dissertations / Theses on the topic "Digital audience research"
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Scott, Edward. "DIGITAL RESEARCH CYCLES: HOW ATTITUDES TOWARD CONTENT, CULTURE AND TECHNOLOGY AFFECT WEB DEVELOPMENT." Doctoral diss., University of Central Florida, 2009. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/2894.
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It has been estimated that one third of the world's population does not have access to "adequate" health care. Some 1.6 billion people live in countries experiencing "concentrated" acquired immune deficiency syndrome (AIDS) epidemics. Many countries in Africa--and other low-income countries--are in dire need of help providing adequate health care services to their citizens. They require more hands-on care from Western health workers--and training so more African health workers can eventually care for their own citizens. But these countries also need assistance acquiring and implementing both texts--the body of medical information potentially available to them--and technology--the means by which that information can be conveyed. This dissertation looks at these issues and others from a multi-faceted approach. It combines a survey of the developers of Web sites designed for use by health workers in low-income countries and a proposal for a novel approach to communication theory, which could help improve health communication and other social marketing practices. It also includes an extensive review of literature regarding a number of topics related to these issues. To improve healthcare services in low-income countries, several things should occur. First, more health workers--and others--could visit African countries and other places to provide free, hands-on medical care, as this researcher's group did in Uganda. Such trips are ideal occasions for studying the cultural differences between "mzungu" (white man) and the Ugandan people. A number of useful medical texts have been written for health workers in low-income countries. Others will be published as new health information becomes available. But on what medium will they be published? Computers? Personal digital assistants? During the past 10 years the Internet became an ideal venue for conveying information.
Unfortunately, people in target countries such as Uganda encounter cultural differences when such new technologies are diffused. This dissertation looks at cultural and technological difficulties encountered by people in low-income countries who attempt to diffuse information and communication technologies (ICT). Once a technology has been successfully adopted, someone will look for ways to use it to help others. There are hundreds of sites on the Internet--built by Web developers in Western countries--that are designed for use by health workers in low-income countries. However, these Web developers also experience cultural and technological differences, based on their knowledge of and attitudes toward best practices in their field. This research includes a survey of Web developers which determined their attitudes toward best practices in their field and tested this researcher's hypothesis that there is no significant difference among the developers' attitudes toward the content on their sites, their audience's cultural needs and the various technological needs their audience has. It was found that the Web developers agree with 17 of 18 perceived best practices and that there is a significant difference between Web developers' attitudes toward their audience's technological needs and their attitudes toward quality content and the audience's cultural needs. Creation of the survey herein resulted in this researcher generating a new way of thinking about communication theory--called digital research cycles. The survey was based on a review of literature and is rooted in the belief that any successful communication of a computer-mediated message in the information age is a behavior which is influenced by the senders' and receivers' attitudes and knowledge about textual style, the audience, technology and the subject matter to which the message pertains.Ph.D.
Department of English
Arts and Humanities
Texts and Technology PhD
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Kolstad, Lindblad Simen. "An Exclusive Signal : Rinse FM and UK Club Music in the Digital Age." Thesis, Stockholms universitet, Institutionen för mediestudier, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-104691.
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This master’s thesis presents a study on the mediated negotiation between radio broadcasting and digital media. During the last decade, digitalisation has become unanimous with changing media structures, and has fundamentally altered the way radio is mediated by broadcasters and perceived by listeners. This study delves deeper into specialist music radio, more specifically, the London-based UK club music station Rinse FM. The study investigates how developments in digital media have influenced the way Rinse FM is reached and utilised by listeners, and how its implementation of digital media has affected its position as a cultural intermediary within the UK club music community. The investigation was carried out though a survey, and subsequent interviews, with members of Dubstepforum; an online forum, host to a substantial quantity of UK club music listeners. The research provides interesting results on listeners’ contemporary experience of Rinse FM, and outlines pivotal functions of specialist music radio in a digital age of free-flowing music content. The results explore participants’ digital listening habits in relation to Rinse FM; as well as the role of Rinse FM as cultural intermediary and community institution, depicted through the mediated experiences of Dubstepforum members. The study concludes with reflections upon specialist music radio’s continued development, and cultural position in the digital media environment.
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Song, Silbi. "Becoming a Fan of Social Media Marketers : Uses and Gratifications of Facebook Brand Pages." Thesis, Stockholms universitet, Institutionen för mediestudier, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-104490.
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The advent of social media has witnessed a transformation in how audiences interact with marketers online. While previous research has shown that media consumers generally hold a negative view of advertising, today’s media consumers are engaging with brands more than ever. This study examines what it means to be an active fan of marketers in social media to the modern media consumer through an investigation of how audiences relate to brands in the social media space. Centered around audiences’ uses and gratifications of three successful brand communities within Facebook through qualitative (field observations and individual interviews) and quantitative (surveys) methods, this study intends to gain further knowledge about the role of social media and its impact on forming new cultural trends. The findings suggest that while the uses and gratifications of Facebook brand pages and what becoming a fan of a brand on Facebook signifies to social media users vary, the prevailing motivation for and function of brand community membership is the construction of one’s digital identity in association with the brands of one’s choosing. Furthermore, despite being aware that Facebook brand communities are marketing platforms, fans were largely receptive to and held a positive attitude towards the brands. This critical study of brand fans on Facebook presents the importance of studying social media’s uses and implications in order to better understand new audience cultures within the interactive media landscape.
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Rice, Jeremy F. "My worst ever night at the best school ball ever : creating taboo theatre for teenagers." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2013. https://ro.ecu.edu.au/theses/849.
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My Worst Ever Night at the Best School Ball Ever (School Ball) is a new play for teenage audiences. The action takes place on the night of a ball for final year students. A prank with a goat goes horribly wrong, a photo of a girl pissing in a pot plant is widely circulated, and everyone finds out about the boy in a sexual relationship with a teacher. At the heart of the play are teenagers, armed with mobile phones, trying to find their way in a contradictory and confusing world.
The creative development of School Ball centred on practice-based artistic research into the field of theatre for young audiences (TYA) through my practice as a director. The research question was: how to produce taboo theatre for teenagers?
School Ball was conceived as a production that would tour to schools. The school ball concept was popular with teachers, parents and theatre company board members but I encountered strong resistance to the story of a male student in a sexual relationship with a female teacher. Even though such relationships were being reported weekly in the media, the content was perceived to be taboo for young audiences. Developing School Ball investigated the complex relationships between TYA and the education system, as well as artistic and production strategies to navigate School Ball past school gatekeepers and reach its target audience.
Young people are at the centre of the research practice, participating in workshops, collaborating with artists, and responding to the work. Their involvement helped make School Ball accurately reflect adolescent experiences, such as the centrality of text messaging – another taboo in the school environment.
Australian TYA is considered to be at the forefront of international practice: innovative in creative process and theatrical form, imaginative and daring in content. But TYA practice is neither homogenous nor self-contained. In artistic practice, means of production and competition for audiences, TYA intersects with Theatre in Education (TIE), Young People’s Theatre (YPT), drama education, adult and commercial theatre. Part of the research aimed to understand the TYA landscape and the place of School Ball within it.
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許玉芳. "Research to Digital TV Audience Measurement Methodology." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/98193351128610884261.
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Guo, Lei active 21st century. "Engaging voices or talking to air? A study of alternative and community radio audience in the digital era." Thesis, 2014. http://hdl.handle.net/2152/24975.
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In November 2012, the Federal Communications Commission (FCC) announced the implementation of the Local Community Radio Act of 2010, which marks the largest expansion of community radio stations in U.S. history. The act responds to the decade-long community radio movement in which many civilian groups advocated that community radio—an “old-fashioned” yet affordable public medium—still plays a significant role in fostering the expression of diverse voices and citizen participation in this digital era. Despite the successful advocacy effort in the policy-making arena, the real impact of community radio remains a question. Who listens to and participates in community radio? Does the connection between community radio and community exist? This dissertation investigates audience interaction and participation in the U.S. community radio sector, seeking to empirically and theoretically advance audience research in community radio and alternative media in general. Methodologically, this dissertation is based on case studies from two community radio stations KOOP and KPFT in Texas through multiple methods including 5-year ethnographic fieldwork, in-depth interviews with 70 individuals including staff, programmers and listeners, a web-based listener survey with 131 respondents, and a textual analysis of producer-audience communication platforms such as blogs and social networking sites. The results demonstrate the limitations of audience interaction and participation caused by resource constraints and community radio programmers’ tendency to speak with themselves. Therefore, I recommend that community radio broadcasters should consider developing systemic approaches to evaluate and facilitate audience participation, which requires an understanding that the value of community engagement lies beyond audience size or the amount of listener donations. This dissertation concludes that community radio remains relevant in this digital era. This affordable and accessible form of alternative media to some extent bridges a digital divide. The medium also facilitates the development of a genuine relationship between radio programmers and listeners, thus the formation of virtual and real communities. These are the very elements that make meaningful dialogues possible in any communication environment.text
Books on the topic "Digital audience research"
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Dipasquale, Letizia, Saverio Mecca, and Mariana Correia, eds. From Vernacular to World Heritage. Florence: Firenze University Press, 2020. http://dx.doi.org/10.36253/978-88-5518-293-5.
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This publication brings together the results of the project 3DPAST: Living and virtual visiting European World Heritage, co-funded by the Creative Europe EU programme. The research highlighted the exceptional character and quality of living in vernacular dwellings found in World Heritage sites. This was possible by seizing the cultural space of European vernacular heritage, located in Pico island (Portugal), Cuenca town (Spain), Pienza (Italy), Old Rauma (Finland), Transylvania (Romania), Berat & Gjirokastra (Albania), Pátmos (Greece), and Upper Svaneti (Georgia). New digital realities grant the possibility to visit and to appreciate those places, to non-travelling audiences, who lack the opportunity to experience this unique heritage in situ. Creative potential is highlighted in 3D models and digital visualisations, which associate outstanding local knowledge with the vernacular expression of World Heritage.
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Weinel, Jonathan. Synaesthetic Overdrive. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190671181.003.0007.
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This chapter discusses altered states of consciousness in audio-visual media, such as films, psychedelic light shows, and VJ performances. First, some background theory is introduced, explaining the main categories of film sound, and what research tells us regarding the way in which sound influences the perception of visual images and vice versa. Following this background section, a tour is provided through various films that represent altered states of consciousness, including surrealist movies, ‘trance films’, and Hollywood feature films. These demonstrate a progression, where more recent movies are able to make use of digital audio and visual effects to represent the subjective experience of altered states with improved accuracy. Meanwhile, beyond the traditional confines of the cinema, ‘expanded cinema’ works such as visual music, psychedelic light shows, and VJ performances have provided increasingly sophisticated synaesthetic experiences, which are designed to transform the consciousness of their audience.
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Vasudevan, Ravi. Media and the Constitution of the Political: South Asia and Beyond. SAGE Publications, 2021. http://dx.doi.org/10.4135/978-93-5479-084-3.
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This volume features the writings of leading media scholars from South Asia and Europe on the topic of how media articulates political energies and transformational logics. The research traverses the press, newsreels, entertainment cinema, photography, television, music, social media and data-driven politics. The authors consider how media industries, institutions and practices constitute sites where conflicts relating to wider social change are observable. Authors address media materiality and aesthetics in tracking political effects and resonances on subjects such as wire photo transfers, film set design, the formal structures of the newsreel, the role of television audience surveys, the relationship between digital and paper records, the place of media in courts of law and the phenomenon of the media trial. The overall approach in understanding media and the political is not only to access formal institutions, both of media and politics but also to expand perspective to trace the wider dispersed appearance of the political in and through media.
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Pepe, Teresa. Blogging from Egypt. Edinburgh University Press, 2019. http://dx.doi.org/10.3366/edinburgh/9781474433990.001.0001.
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Six years before the Egyptian revolution of January 2011, many young Egyptians had resorted to blogging as a means of self-expression and literary creativity. Some of these bloggers have not only received big popularity within the online community, but have also attracted the interest of independent and mainstream publishing houses, and have made their way into the Arab cultural field. Previous research on the impact of the Internet in the Middle East has been dominated by a focus on politics and the public sphere, while its influence on cultural domains remains very little explored. Blogging From Egypt aims at filling this gap by exploring young Egyptians’ blogs as forms of digital literature. It studies a corpus of 40 personal blogs written and distributed online between 2005 and 2016, combining literary analysis with interviews with the authors. The study reveals that the experimentation with blogging resulted in the emergence of a new literary genre: the autofictional blog. The book explores the aesthetic features of this genre, as well as its relation to the events of the “Arab Spring”. Finally, it discusses how blogs have evolved in the last years after 2011 and what is left of the blog in Arabic literary production. The book includes original extracts and translation from blogs, made available for the first time to an English-speaking audience.
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Owen, Diana. New Media and Political Campaigns. Edited by Kate Kenski and Kathleen Hall Jamieson. Oxford University Press, 2014. http://dx.doi.org/10.1093/oxfordhb/9780199793471.013.016.
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New media have been playing an increasingly central role in American elections since they first appeared in 1992. While television remains the main source of election information for a majority of voters, digital communication platforms have become prominent. New media have triggered changes in the campaign strategies of political parties, candidates, and political organizations; reshaped election media coverage; and influenced voter engagement. This chapter examines the stages in the development of new media in elections from the use of rudimentary websites to the rise sophisticated social media. It discusses the ways in which new media differ from traditional media in terms of their form, function, and content; identifies the audiences for new election media; and examines the effects on voter interest, knowledge, engagement, and turnout. Going forward, scholars need to employ creative research methodologies to catalogue and analyze new campaign media as they emerge and develop.
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Owen, Diana. New Media and Political Campaigns. Edited by Kate Kenski and Kathleen Hall Jamieson. Oxford University Press, 2014. http://dx.doi.org/10.1093/oxfordhb/9780199793471.013.016_update_001.
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New media have been playing an increasingly central role in American elections since they first appeared in 1992. While television remains the main source of election information for a majority of voters, digital communication platforms have become prominent. New media have triggered changes in the campaign strategies of political parties, candidates, and political organizations; reshaped election media coverage; and influenced voter engagement. This chapter examines the stages in the development of new media in elections from the use of rudimentary websites to the rise sophisticated social media. It discusses the ways in which new media differ from traditional media in terms of their form, function, and content; identifies the audiences for new election media; and examines the effects on voter interest, knowledge, engagement, and turnout. Going forward, scholars need to employ creative research methodologies to catalogue and analyze new campaign media as they emerge and develop.
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Murray, Jonathan, and Nea Ehrlich, eds. Drawn from Life. Edinburgh University Press, 2018. http://dx.doi.org/10.3366/edinburgh/9780748694112.001.0001.
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Documentary cinema has always drawn from real life. However, an increasing number of contemporary filmmakers go further still, drawing onscreen images of reality through a range of animated filmmaking techniques and aesthetics. This book is the first of its kind, exploring the field of animated documentary film from a diverse range of scholarly and practice-based perspectives. The book’s chapters explore and propose answers to a range of questions that preoccupy twenty-first-century film artists and audiences alike: What are the historical roots of animated documentary? What kinds of reasons inspire practitioners to employ animation within documentary contexts? How do animated documentary images reflect and influence our understanding and experience of multiple forms of reality – public and private, psychological and political? From early cinema to present-day scientific research, military uses, digital art and gaming, this book casts new light on the capacity of the moving image to act as a record of the world around us, challenging many orthodox definitions of both animated and documentary cinema.
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Scacco, Joshua M., and Kevin Coe. The Ubiquitous Presidency. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780197520635.001.0001.
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American democracy is in a period of striking tumult. The clash of a rapidly changing socio-technological environment and the traditional presidency has led to an upheaval in the scope and standards of executive leadership. Research on the presidency, although abundant, has been slow to adjust to changing realities associated with digital technologies, diverse audiences, and new political practices. Meanwhile, journalists and the public continue to encounter and shape emerging presidential efforts in deeply consequential ways. This book offers a comprehensive framework for understanding contemporary presidential communication: the ubiquitous presidency. Presidents harness new opportunities in the media environment to create a nearly constant and highly visible presence in political and nonpolitical arenas. They do this by trying to achieve longstanding presidential goals, namely visibility, adaptation, and control. However, in an environment where accessibility, personalization, and pluralism are omnipresent considerations, the strategies presidents use to achieve their goals are very different from what we once knew. Using this novel framework, the book undertakes one of the most expansive analyses of presidential communication to date. A wide variety of approaches—ranging from surveys and survey-experiments, to large-scale automated content and network analyses, to qualitative textual analysis—uncover new aspects of the intricate relationship between the president, news media, and the public. Focusing on the presidency since Ronald Reagan, and devoting particular attention to the cases of Barack Obama and Donald Trump, the book uncovers remarkable shifts in communication that test the institution of the presidency and, consequently, democratic governance itself.
Book chapters on the topic "Digital audience research"
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Dawson, Catherine. "Live audience response." In A–Z of Digital Research Methods, 175–80. Abingdon, Oxon ; New York, NY : Routledge, 2019.: Routledge, 2019. http://dx.doi.org/10.4324/9781351044677-27.
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Asesh, Aishwarya. "Causal Inference - Time Series." In Digital Interaction and Machine Intelligence, 43–51. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-11432-8_4.
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AbstractDetecting causation in observational data is a difficult task. Identifying the causative direction, coupling delay, and causal chain linkages from time series may be used to find causal relationships. Three issues must be addressed when inferring causality from time series data: resilience to noisy time series, computing efficiency and seamless causal inference from high-dimensional data. The research aims to provide empirical evidence on the relationship of Marvel Cinematic Universe (MCU) movies and marvel comic book sales using Fourier Transforms and cross-correlation of two time series data. The first of its kind study, establishes some concrete evidence on whether the trend of declining comic study and increasing movie audience will disrupt in the post COVID world.
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Miteva, Nadezhda. "Digital Television in EU in Terms of Increasing Demographic Fragmentation of the Audience (A Cross-National Research)." In Advances in Intelligent Systems and Computing, 313–18. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-11051-2_48.
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Goud, Srushti, and Vincenzo Lombardo. "Communication Features Facilitating Appreciation of Cultural Heritage Values for IDN." In Interactive Storytelling, 121–38. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-22298-6_8.
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AbstractCultural heritage values are defined as a set of characteristics perceived in heritage by certain individuals or groups. Cultural heritage values highlight the motivations for the conservation of heritage properties by national and international organizations. These include value associations selected by experts and communities. Heritage values of communities are passed down over generations and help in conservation. Historic and traditional (pre-digital) narratives communicated values but not all sources were credible. Current efforts using digital technologies for the communication of cultural heritage disproportionately focuses on engagement and spectacularization. This has had a negative effect on research towards the sharing of cultural heritage values through Interactive Digital Narratives (IDN). We believe that a number of communication features can be beneficial to value appreciation especially when using IDN. In this paper, we discuss values included by the designer(s) and also appreciated by the user(s) of IDN in the communication of cultural heritage. We address four types of features that are suggested as being influential for the communication of cultural heritage values, namely 1) narrative significance, 2) multiperspectivity, 3) dialogue facilitation, 4) contextualization. We go through six case studies and show how to exploit these IDN features to effectively communicate the associated values of cultural heritage to a larger audience.
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Hisrich, Robert D., and Mariusz Soltanifar. "Unleashing the Creativity of Entrepreneurs with Digital Technologies." In Digital Entrepreneurship, 23–49. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-53914-6_2.
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AbstractFor decades, creativity has been used to generate ideas among entrepreneurs and their teams. Although extensive research has been conducted on creativity, the majority of studies have focused on traditional ways of stimulating creativity, such as focus groups, the collective notebook method, brainstorming, brainwriting, reverse brainstorming and problem inventory analysis. However, the digital age appears to challenge much of this existing work on the nature of creativity. It is clear that online creativity and audiences are affecting the meaning, expression and impact of creativity. The traditional techniques of stimulating creativity have been replaced and aided by technology-driven innovations, such as artificial intelligence (AI), virtual reality (VR) and the Internet of things (IoT). This chapter explores ways to activate the creativity of entrepreneurs and their teams through the use of digital technologies. We believe that this chapter provides a rich source of examples on how technology is currently being used to support creativity by encouraging entrepreneurs and their teams to make connections, develop ideas, create meaning, collaborate and communicate. We present, in detail, three case studies and discuss practical implications for the future.
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Etike, Safak. "Digital Transformation in Public Relations." In Handbook of Research on New Media Applications in Public Relations and Advertising, 234–47. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-3201-0.ch014.
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The aim of this study is to address the digital transformation in the field of public relations in all its dimensions, to discuss the positive and negative effects of digitalization on public relations practices, and to introduce public relations methods appropriate to new digital communication practices. In this context, the study will discuss both how traditional public relations practices benefit from digital spaces and tools, in other words the interaction between the traditional and the new, and how they differ from each other. It will be focused on how digitalization transforms the target audience of public relations practices and the communication practices of the target audience, and will address all aspects of digital spaces and tools and new public relations methods appropriate to the new needs of the new target audience.
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Francesconi, Sabrina. "Audience Comments on Digital Travel Videos." In Innovative Perspectives on Tourism Discourse, 36–54. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2930-9.ch003.
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This chapter aims to develop an ongoing research on digital travel videos, with an overall aim to offer methodological indications on how to analyze similar online multimodal and multimedia participatory situations. By addressing issues of popularity, response and appraisal, it examined meaning-making performed by text comments posted by YouTubers. Retrieved through the YouTube Comment Scraper software, comments have been inspected in terms of number, language, topic, appraisal, and linguistic features. Overall, instances show positive appraisal and are more focused on the videos, than on the depicted region, and their style epitomizes spontaneous and uncontrolled user-to-user communication within the digital participatory environment. More than for their content, comments seem to offer a relevant contribution to destination image formation, especially, through their presence and form, and from a connotative viewpoint. Alternative to formulaic and vertical tourism communication texts, they connote the destination as open and welcoming, as spontaneous and authentic.
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Stefanidou, Antonia. "The Onassis Stegi and Metropolitan Museum of Art in New York." In Handbook of Research on Museum Management in the Digital Era, 175–205. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-7998-9656-2.ch010.
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The chapter examines the special conditions that arose at the beginning of the pandemic of the coronavirus disease 2019 (COVID-19) as far as cultural organisations and audiences are concerned. Research findings on cultural organisations' digital transformation are presented as well as the case studies of Onassis Stegi and MET and the messages they transmitted at the beginning of the pandemic. A comparative analysis of their communication strategy in digital environment is attempted, drawing interesting conclusions as far as their effectiveness is concerned. The chapter ends with the findings of the audience research that was carried out to present whether digital transformation in the field of culture during that period was implemented, in order for organisations to survive and stay in touch with their audience. The research also focuses on the extent to which the public turned to digital culture in an unprecedented period.
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Sajjadi, Pejman, and Olga De Troyer. "Multiple Intelligences and Digital Learning Game Design." In Research Anthology on Developments in Gamification and Game-Based Learning, 385–409. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-3710-0.ch018.
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Empirical research that draws a framework on how the theory of MI could be incorporated in (learning) games is non-existent. Furthermore, the theory of MI fits well into the concept of individualization, as it distinguishes between individuals in terms of their abilities. In light of this, the chapter reports on the first evidence-based set of mappings between this theory and fundamental constructs of games known as mechanics. These mappings can be utilized by designers in the individualization paradigm of player-centered game design as guidelines on what mechanics to include in their design when targeting an audience with specific MI profiles. Such individualization can potentially positively affect the game experience of players while establishing the proper frame for affecting learning. As such, these mappings, available in form of a recommendation tool, act as guidelines on how to design (learning) games while considering the intelligences of the target audience.
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Sifaki, Eirini. "Museum Digital Activities During the Pandemic." In The Digital Folklore of Cyberculture and Digital Humanities, 267–95. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-4461-0.ch015.
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The COVID-19 pandemic and the consequent instability of the health crisis rapidly transformed the cultural landscape and the way the public experiences the museum. Recent research suggests that museums saw a rise in online activity, shifting traditional audience proðles and challenging museums to ðnd ways of accommodating new forms of engagement. This chapter highlights the central role of online cultural content in broadening social access, enhancing the museum experience, and consolidating a new form of communication with audiences in the digital environment. Building from cultural theory, the author then focus on cultural creation during the COVID-19 pandemic confinement focusing on an innovative, creative project organized by the National Museum of Contemporary Art in Athens (EMST). Finally, these vernacular forms of cultural expression converse with digital folklore research, hoping to fuel the discussions within the digital humanities related to the worlds of art, its social influences, and reception.
Conference papers on the topic "Digital audience research"
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Papa, Filomena. "Session details: Audience research and digital tv." In EuroITV '11: 9th International Interactive TV&Video Conference. New York, NY, USA: ACM, 2011. http://dx.doi.org/10.1145/3253056.
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Hiarnovich, T. "Digital technologies in modern historical and archival research and education." In Historical research in the context of data science: Information resources, analytical methods and digital technologies. LLC MAKS Press, 2020. http://dx.doi.org/10.29003/m1843.978-5-317-06529-4/420-427.
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The article discusses the main vectors of the application of digital technologies in the archival field. It is noted that the digitization of documents and the development of open access technologies have created favorable conditions for the use and preservation of archival documents. The creation of popular science projects contributes to the expansion of the audience of archive users and forms a respectful attitude towards documentary heritage in society. The main trend in the application of digital technologies in scientific research remains the improvement of methods for creating digital editions.
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Świerczyńska-Kaczor, Urszula, and Paweł Kossecki. "Acquiring a Digital Audience for Theaters – Looking Through The Lenses of Customer Equity and Empirical Research." In 2014 Federated Conference on Computer Science and Information Systems. IEEE, 2014. http://dx.doi.org/10.15439/2014f184.
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Costalonga, Leandro, Daniel Coura, Marcus Vinícius Das Neves, Fabiano Costa, and Helder Rocha. "NESCoM Research Report (2019)." In Simpósio Brasileiro de Computação Musical. Sociedade Brasileira de Computação - SBC, 2019. http://dx.doi.org/10.5753/sbcm.2019.10437.
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The NESCoM is a multidisciplinary research center formed by musicians, engineers and computer scientists. The main research interest lies with sonology, audiotacticle musical analysis, ubiquitous music, interactive multimedia installations, and the design of computer music technology in general. Overall, the common ground for the NESCoM projects lies with the human-aspects, both cognitive and motor, behind a musical activity. This can come, for instance, in the shape of an audiotactile analysis of musical interaction applied to a new digital musical interface designed to overcome human physical constraints or the composition of a cinema soundtrack based on perceptual models of the audience. In this paper, it is reported a short description of the ongoing projects of the NESCoM and the future works.
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Pawan, Marry Tracy, and Juliana Langgat. "IMPACT OF COVID-19 ON EVENT INDUSTRY: EVENT AUDIENCE READINESS TOWARDS EVENT DIGITIZATION." In GLOBAL TOURISM CONFERENCE 2021. PENERBIT UMT, 2021. http://dx.doi.org/10.46754/gtc.2021.11.056.
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For the event organiser, Sabah is one of the states that becomes a focal point. As Sabah is one of the most popular tourist destinations, several large events such as the Sabah Jazz Festival, Pesta Lepa-lepa, Pesta Kaamatan, Pesta Kalimaran, and other festivals have been held. However, COVID 19’s disruptive impacts have had such a significant impact on the event sector. Most of the events are getting cancelled or postponed all over the world. Over the past several months, a significant number of meetings and conferences have been redesigned as virtual events. However, the event industry needs to know the readiness of the public towards the shifting from the physical to the digital. Therefore, the objective of this research is to determine the event audience readiness for digital events. It is important for the event industry to know the readiness and a good online platform in providing a good service to their audience. A quantitative method was used to conduct this study. The main finding will see how far our communities is ready to adapt the new norm. Based on the finding it shows that event audience are willing to adopt the event digitisation, and this is due to the impact of the COVID 19pandemic which was accelerating changes in event audience behaviour. This research will benefit the event organisers and help them prepare strategic plana to cater to the audience needs.
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Nery Nascimento, Michelle, Renzo Santos Diniz, Sérgio Oliveira Macellani, Caroline Rhaian Jandre, Marcus Vinicius Bento Martins, Ronan Loschi Ferreira, Mônica Da Consolação Machado, Magna Carla Ribeiro, Roberlei Panasiewicz, and Lucila Ishitani. "Recomendações para Projeto de Jogo Digital Educacional para o Ensino Fundamental com Foco em Valores Ético-Morais." In Computer on the Beach. Itajaí: Universidade do Vale do Itajaí, 2022. http://dx.doi.org/10.14210/cotb.v13.p073-080.
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ABSTRACTPrevious research shows that the involvement of games as an educationalresource can generate good results, and some studiesdemonstrate the use of games as an auxiliary tool in learning respectfor rules, tasks, and values. However, the ethical-moral valuesapproach in learning is not a simple task, but some works demonstratethat games embody human values. In the literature, there aretheoretical studies on the use of games in education, but there is aneed for more practical assessments to verify the validity of existingconcepts. This research aims to propose recommendations for developingan educational game for children aged 10 to 12 years withcontent that encourages ethical-moral values and the developmentand evaluation of a game prototype for the target audience. First,we conducted a semi-structured interview with elementary educationteachers. Later, these teachers also answered a questionnaireafter interacting with the first version of the game prototype. Fromthe results found, it was possible to draw up recommendationsfor a game that meets the specific research audience, such as: thegame should have different avatars for the player to choose from,the game should be collaborative, the game should address currentissues. The recommendations can help develop digital games thatencourage elementary education students to become interested ineducational games with a focus on ethical-moral values.
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Bormane, Santa, and Roman Putans. "Importance of Integrated Marketing Communication in the Digital Promotion of Products and Ideas in Private and Public Sectors." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002282.
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Marketing communication is not limited to the implementation of promotional activities of a product or a message, it requires an integrated approach using various practically applicable and ever-expanding ways of marketing communication to be implemented through various communication channels for addressing the target audience more precisely. It is the integrated marketing communication (IMC) activities that help increase the organization's competitiveness and result-oriented efficiency both in private and public sectors. In response to changes in the external environment, organizations can use IMC as a strategic management process that helps to facilitate the transition from tactical advertising components into a single strategy. Purpose of the article: The purpose of the research was to study and assess IMC in the context of digital marketing and its influence upon product promotion. The object of the research is integrated marketing communication. The subject of the research is the influence of IMC upon product promotion. The study is based on scientific papers published by Latvian and foreign scholars, general and special literature, and periodicals. To attain the goal of the research, the following qualitative methods of economic research were used: case study, grouping and profiling, evaluation, market investigation, research and observation, and comparative analysis. The hypothesis set prior to the research aims at increased loyalty of the target audience as a result of IMC; however, it is not widely used and has spillover setbacks particularly in public domain. The research question therefore is to detect what are the key impact factors` peculiarities in IMC efficacy and its impediments. Findings: The research confirmed the hypothesis that IMC in the context of digital promotion facilitates consumer loyalty, but just up to a critical point of digital intervention`s negative aspects; also, IMC for digital promotion has a growing trend, but is still a relatively little used type of communication in the marketing communication strategy of organizations. The results of the research are of both theoretical and practical value.
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Araújo, João, Avner De Paulo, Igino Silva Junior, Flávio Luiz Schiavoni, Mauro César Fachina Canito, and Rômulo Augusto Costa. "A technical approach of the audience participation in the performance 'O Chaos das 5'." In Simpósio Brasileiro de Computação Musical. Sociedade Brasileira de Computação - SBC, 2019. http://dx.doi.org/10.5753/sbcm.2019.10419.
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Since HTML 5 and web audio were released, we have seen several initiatives to construct web based instruments and musical applications based on this technology. Web based instruments involved composers, musicians and the audience in musical performances based in the fact that a web instrument embedded in a web page can be accessed by everyone. Nonetheless, despite the fact that these applications are accessible by the network, it is not easy to use the network and these technologies to synchronize the participants of a musical performance and control the level of interaction in a collaborative musical creation scenario. Based on a multimedia performance created in our research group, O Chaos das 5, we present in this paper some scenarios of interaction and control between musicians and the audience that can be reached using a server side programming infrastructure along with the HTML5. In this performance, the audience took part of the musical soundscape using a cellphone to access a set of digital instruments. These scenarios and the proposed solutions brought up a set of possibilities to balance control and interaction of audience participation into live performance using web instruments.
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Wiersma, Gabrielle, and Leigh Beauchamp. "The Time has Come for eBooks, or has it?" In Charleston Library Conference. Purdue Univeristy, 2020. http://dx.doi.org/10.5703/1288284317146.
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For many years, librarians and industry experts predicted that electronic books would surpass print books as the format of preference. The advantages that digital books provide seemed to all but guarantee the demise of print. But something happened along the way. Numerous studies during the last decade have demonstrated that print still has a place for libraries, vendors and most importantly, end users. So what’s happened – why hasn’t that time come like it has for journals? And will the “tipping point” for books ever arrive? One explanation is that eBooks have not met user expectations, but optimizing user experience when users range from students, to faculty, to librarians is a big challenge! This session included a lively discussion about the user experience for eBooks from multiple perspectives. Gabrielle Wiersma from the University of Colorado Boulder shared findings from an eBook usability study with students and asked the audience to consider the reasons why people prefer one format over another. Two graduate students shared their perceptions and format preferences and answered questions from the audience. Finally, Leigh Beauchamp, Vice President of Product Development discussed how ProQuest is making patrons the center of Ebook Central platform development and how eBooks are evolving to bring the most important elements of the print experience to digital book research.
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Faria, Ana Paula, Joana Cunha, and Bernado Providência. "Touchscreen Interactions in the Realm of Fashion: A Users’ Perception Study." In 20th AUTEX World Textile Conference - Unfolding the future. Switzerland: Trans Tech Publications Ltd, 2022. http://dx.doi.org/10.4028/p-68907b.
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Mobile applications present a wide range of opportunities for fashion brands to connect with the consumer. To the knowledge of the authors, understanding how users perceive touchscreen features is still in an early stage. Part of an ongoing research, this study aims to collect users’ general views about the concept of a digital magazine that explores the potential of the iPad to advertise content. A sentence completion technique was administered to identify positive and negative aspects, as well as to examine emerging themes. The results provide compelling evidence that interactivity has the potential to attract users. This finding is promising, and future studies should explore how brands can take advantage of this type of platforms to engage with their audience.
Reports on the topic "Digital audience research"
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The Launch of the National Rollout of the Municipal Innovation Maturity Index (MIMI) (A tool to measure innovation in municipalities). Academy of Science of South Africa (ASSAf), 2021. http://dx.doi.org/10.17159/assaf.2021/0076.
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The MIMI project was initiated by the DSI in partnership with the South African Local Government Association (SALGA), the HSRC and UKZN. The purpose of this initiative was to develop an innovative tool capable of assessing and measuring the innovation landscape in municipalities, thus enabling municipalities to adopt innovative practices to improve service delivery. The outcome of the implementation testing, based on the participation of 22 municipalities, demonstrated the value and the capacity of MIMI to produce innovation maturity scores for municipalities. The digital assessment tool looked at how a municipality, as an organisation, responds to science, technology and innovation (STI) linked to service delivery, and the innovation capabilities and readiness of the municipality and the officials themselves. The tool is also designed to recommend areas of improvements in adopting innovative practices and nurturing an innovation mindset for impactful municipal service delivery. The plan going forward is to conduct learning forums to train municipal officials on how to use the MIMI digital platform, inform them about the nationwide implementation rollout plan and support municipal officials to engage in interactive and shared learnings to allow them to move to higher innovation maturity levels. The virtual launch featured a keynote address by the DSI Director-General, Dr Phil Mjwara; Prof Mehmet Akif Demircioglu from the National University of Singapore gave an international perspective on innovation measurements in the public sector; and messages of support were received from MIMI partners, delivered by Prof Mosa Moshabela, Deputy Vice-Chancellor (DVC) of Research at the University of KwaZulu-Natal (UKZN) and Prof Leickness Simbayi, Acting CEO of the Human Sciences Research Council (HSRC). It attracted over 200 attendees from municipalities, government, business and private sector stakeholders, academics, policymakers and the international audience. @ASSAf_Official; @dsigovza; #MIMI_Launch; #IID