Academic literature on the topic 'Digital advertising traffic'
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Journal articles on the topic "Digital advertising traffic"
Mehanović, Dželila, and Nermina Durmić. "Case Study Application of Business Intelligence in Digital Advertising." International Journal of E-Business Research 18, no. 1 (January 2022): 1–16. http://dx.doi.org/10.4018/ijebr.293294.
Full textAlmahmoud, Sawsan, Bassam Hammo, Bashar Al-Shboul, and Nadim Obeid. "A hybrid approach for identifying non-human traffic in online digital advertising." Multimedia Tools and Applications 81, no. 2 (October 11, 2021): 1685–718. http://dx.doi.org/10.1007/s11042-021-11533-4.
Full textZABURMEKHA, Yevgena, O. HAIDUK, and Artem MYKHAILOV. "DIGITAL-MARKETING TOOLS IN AGRICULTURAL ENTERPRISES." Herald of Khmelnytskyi National University 302, no. 1 (January 2022): 82–87. http://dx.doi.org/10.31891/2307-5740-2022-302-1-14.
Full textTomczuk, Piotr, and Anna Wytrykowska. "Digital billboards dynamic luminance measurements." MATEC Web of Conferences 231 (2018): 04013. http://dx.doi.org/10.1051/matecconf/201823104013.
Full textSuciu, Marta Christina, Christian Năsulea, and Diana Florentina Năsulea. "The Long-Term Effectiveness of Advertising Driven Sales for E-Commerce SMEs." Proceedings of the International Conference on Business Excellence 13, no. 1 (May 1, 2019): 1180–91. http://dx.doi.org/10.2478/picbe-2019-0104.
Full textBarland, Jens. "Innovation of New Revenue Streams in Digital Media." Nordicom Review 34, s1 (March 13, 2020): 99–111. http://dx.doi.org/10.2478/nor-2013-0107.
Full textZhang, Xun, Guangchi Ma, Li Jiang, Xiaohu Zhang, Ying Liu, Yuxue Wang, and Conghui Zhao. "Analysis of Spatial Characteristics of Digital Signage in Beijing with Multi-Source Data." ISPRS International Journal of Geo-Information 8, no. 5 (May 6, 2019): 207. http://dx.doi.org/10.3390/ijgi8050207.
Full textVinnik, Alina Evgenievna. "Outdoor advertising market in conditions of pandemic." Vestnik of Astrakhan State Technical University. Series: Economics 2021, no. 2 (June 30, 2021): 98–107. http://dx.doi.org/10.24143/2073-5537-2021-2-98-107.
Full textGostenina, V. I., K. S. Karandin, and S. L. Melnikov. "Digital Communication: a technology of trust marketing." Communicology 9, no. 3 (September 29, 2021): 74–87. http://dx.doi.org/10.21453/2311-3065-2021-9-3-74-87.
Full textLehkyy, Oleh, and Oleksandra Martsinkovska. "NATIVE ADVERTISING AS A PRIORITY WAY OF CONTENT STRATEGY MANAGEMENT." Regional’ni aspekti rozvitku produktivnih sil Ukraїni, no. 24 (2019): 53–62. http://dx.doi.org/10.35774/rarrpsu2019.24.053.
Full textDissertations / Theses on the topic "Digital advertising traffic"
Логін, Вадим Вікторович. "Моделі для прогнозування характеристик трафіка цифрової реклами." Master's thesis, Київ, 2018. https://ela.kpi.ua/handle/123456789/23748.
Full textModels for forecasting parameters of digital advertising traffic. Master's thesis: 112 p., 48 fig., 40 tabl., 3 appendixes and 30 sources. The object of study – digital advertising traffic in the form of statistical data. Subject of research – models and methods of analysis of data in the form of time series, methods of applied statistics. Purpose – constructing time series models for forecasting the most important characteristics of digital advertising traffic. Methods of research – time series models for forecasting data and comparative analysis of the obtained models. This paper presents the results of construction of time series models, which are intended for forecasting of the most important characteristics of digital advertising traffic. Described the results of the comparative analysis of the obtained models with the help of information criteria, and also in terms of their accuracy. Was found that for our task, the best model is the ARIMAX model (Autoregressive integrated moving-average model with exogenous inputs). Therefore, it is recommended to use this model for further research. Based on master's dissertation were written theses as well as a scientific article. The theses will be published in the SAIT-2018 conference Book of Abstracts. The scientific article will be published in the electronic collection of reports at the CEUR publishing house (CEUR Workshop Proceedings). The further development of the research object – is the construction of new ones, as well as the improvement of existing time series models for forecasting the most important characteristics of digital advertising traffic. And also – it is a generalization of the research, conducted in this paper, on the analysis of individual sites from the digital advertising traffic.
Book chapters on the topic "Digital advertising traffic"
Azoev, G. L., and D. A. Khokhlov. "Site Base Conversion and Impact of Advertising Traffic Source on Conversion Rate." In Proceedings of the International Scientific Conference “Smart Nations: Global Trends In The Digital Economy”, 285–96. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-94873-3_35.
Full textMoura, Rita, and Beatriz Casais. "Search Engine Marketing to Attract International Digital Traffic." In Advances in Business Strategy and Competitive Advantage, 74–102. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2963-8.ch004.
Full textShukla, Parag, Parimal Hariom Vyas, and Hiral Shastri. "Investigating the Mechanics of Affiliate Marketing Through Digital Content Marketing." In Driving Traffic and Customer Activity Through Affiliate Marketing, 113–28. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2656-8.ch008.
Full textDowd, Cate. "The impacts of integrated media systems and social media in news." In Digital Journalism, Drones, and Automation, 13–31. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780190655860.003.0002.
Full textSingh, Tejinderpal, and Prateek Kalia. "MSME Owner/Manager Perceptions Towards the Adoption of E-Marketing Activities in India." In Advances in Wireless Technologies and Telecommunication, 43–59. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-3045-0.ch003.
Full textGuo, Huaqun, Daqing Zhang, Lek-Heng Ngoh, Song Zheng, and Wai-Choong Wong. "Context-Aware Service Discovery in Ubiquitous Computing." In Human Computer Interaction, 1087–95. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-87828-991-9.ch069.
Full textHurson, Ali R., and Xing Gao. "Location-Based Services." In Electronic Services, 759–66. IGI Global, 2010. http://dx.doi.org/10.4018/978-1-61520-967-5.ch046.
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