Journal articles: 'Determinants of consumer behaviour'

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Frýdlová, Monika, and Hana Vostrá. "Determinants influencing consumer behaviour in organic food market." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 59, no. 7 (2011): 111–20. http://dx.doi.org/10.11118/actaun201159070111.

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This is a treatise of consumer behaviour in the Czech foods market, respectively, organic food market. This concerns comprehensive analysis of consumer behaviour, which places great emphasis on the motivating factors and barriers, which substantially influence the individual consumers when deciding between conventional foods and organic foods and are operationally broken down into a set of empirical indicators. The database comes from a questionnaire survey to ascertain the trends in the development of the consumption of conventional foods and organic foods including the shopping behaviour of the individual consumers. The results of the questionnaire survey were evaluated by analysis of the qualitative features and other sophisticated statistical methods were also used. Based on the results obtained, the influence of the individual factors on the decision-making behaviour of the consumers when purchasing foods. The main factors that influence consumer behaviour were considered to be the income of the consumers, price of the foods, attitudes that influence the purchase of foods.

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Keng, Kau Ah, Daleen Richmond, and Serene Han. "Determinants of Consumer Complaint Behaviour:." Journal of International Consumer Marketing 8, no. 2 (September 18, 1995): 59–76. http://dx.doi.org/10.1300/j046v08n02_05.

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Grębowiec, Mariusz, and Anna Korytkowska. "CONSUMER BEHAVIOUR ON THE DAIRY PRODUCTS MARKET." Annals of the Polish Association of Agricultural and Agribusiness Economists XIX, no. 4 (October 10, 2017): 79–85. http://dx.doi.org/10.5604/01.3001.0010.5168.

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The aim of the study was to analyze consumer behaviour on the dairy products market. Basing on available literature issues related to consumers, conditions of purchase of food products and milk and milk products market in Poland were presented. In the practical part of the thesis was carried out a survey regarding consumer behaviuor on the dairy products market in group of 200 random persons and results of the study were presented. Milk and milk products are commonly consumed by respondents and decisions about their purchase are usually made in a routine manner. Their consumption by the respondents is affected by the possibility of direct consumption and habit. The main determinants of the purchase these products have been the sensory impressions and expiry date and the high price was barrier.

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Nagyová, Ľudmila, Andrej Géci, and Elena Horská. "Consumer preferences and decision-making determinants for the purchase of sheep's milk and its products." Potravinarstvo Slovak Journal of Food Sciences 14 (August 28, 2020): 673–81. http://dx.doi.org/10.5219/1424.

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When observing consumer behaviour, we find that the consumer carries out the process of purchasing decisions under the influence of several factors. These factors come from the external environment, from its individual characteristics, and also from the specific purchasing situation. The above facts show that consumer preferences and understanding of the behaviour is a very demanding process. This is mainly because consumers may behave differently, i.e. they may have different consumer behaviours that depend on their needs and desires. Therefore, it is necessary to know the factors that influence consumer behavior or the purchasing decision for certain market commodities. The presented research document is focused on the issue of consumer behavior and decision-making in sheep's milk and its products. Sheep's milk has a long tradition and is one of the basic building elements of human food. Consumer behaviour is constantly evolving, their needs and desires are changing as well as factors that influence their shopping behaviour. The main goal of the research is to draw attention to the personality of the consumer, to selected personality characteristics and social factors, and, subsequently, to evaluate their impact on purchasing behaviour and making purchasing decisions on the market of sheep's milk products. Primary data were obtained from a survey conducted on a sample of 796 respondents. Most of the respondents were classified in the sanguine group based on temperament - an emotionally stable extrovert. When buying sheep's milk and its products, they make emotional decisions (57.17%). The most important factor in buying these products was their quality (47.16%). Assumptions were formulated for deeper analysis, which was subsequently verified by the means of a statistical test - Chi-square of the square contingency. The degree of dependence between the examined variables was determined by the means of the Cramer contingency coefficient.

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Mokhtar, Marziah, Sabariah Yusoff, and Nur Aqilah Muhamad Murad. "The Prevalence of Fast Food Consumption Among Undergraduates: Evidence from Malaysia." ADVANCES IN BUSINESS RESEARCH INTERNATIONAL JOURNAL 6, no. 2 (October 31, 2020): 133. http://dx.doi.org/10.24191/abrij.v6i2.10354.

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The fast food industry has been growing rapidly since its first opening in Malaysia in 1980s. The trend of consuming fast food continues to grow at a rapid rate especially among students. Therefore, the purpose of this study is to investigate various key determinants of fast food consumption among Malaysian undergraduates as they constitute a large percentage of fast food consumers. A set of validated questionnaires was used in gathering data on the key determinants of fast food consumption prevalence namely consumer behaviour, personal lifestyle, and product attributes. A quantitative investigation was conducted on the data using SPSS package. Few analyses namely Descriptive, Reliability and Multiple Regression were used. The Pearson Correlation indicates product attributes have a strong correlation while there is a moderate one for both consumer behaviour and personal lifestyle. Multiple Regression Analysis results highlight that personal lifestyle and product attributes are both positively significant while consumer behaviour, which positively affects fast food consumption among the Malaysian undergraduates, is not a significant determinant.

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Švecová, Jana, and Pavla Odehnalová. "The determinants of consumer behaviour of students from Brno when purchasing organic food." Review of Economic Perspectives 19, no. 1 (March 1, 2019): 49–64. http://dx.doi.org/10.2478/revecp-2019-0003.

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Abstract The subject of this paper is the analysis of consumer behaviour in the organic market, focused on the behavior of students from Brno. Our study brings information which can potentially be used for further research and will also be useful for organizations with a practical interest in the production sale and distribution of organic food. To investigate the influence of the various factors was used the extended model of Theory of Planned Behaviour (TPB). In the current concept, there is no research in the Czech Republic that would apply the approach of Yadav and Pathak (2016) to examine of consumer behaviour on the sample of students, i.e. young Czech generations who are a potential target group. The theoretical part deals with the concept of consumer behaviour, based on the findings of the latest studies, dealing with this topic. In the practical part, the own research is presented, realized on a sample of 403 young consumers, studying in the second largest city of the Czech Republic, the city of Brno. In the Czech Republic, the young consumer is influenced mainly by factors such as personal attitude and subjective norms. Limitations of this study are the fact that in our questionnaire we were interested in how the consumer viewed the purchase of organic food in general and not how they view the purchase of individual organic products and that the research may be limited by the fact that the questionnaire was aimed solely at the younger generation of consumers studying in Brno, the second largest city in the Czech Republic. The behaviour of the younger generation has received little investigation, and in the Czech Republic, there is a lack of research on the behaviour of this sector.

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Capitello, Roberta, Lara Agnoli, and Diego Begalli. "Determinants of consumer behaviour in novice markets: the case of wine." Journal of Research in Marketing and Entrepreneurship 17, no. 1 (July 13, 2015): 110–26. http://dx.doi.org/10.1108/jrme-07-2014-0012.

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Purpose – This study aims to understand the behaviour of novice consumers and provide businesses with guidelines regarding how to approach the different typologies of novice consumers from new inexperienced markets and from new generations. Design/methodology/approach – The reasoned action approach is applied to wine consumer, and two parallel surveys using a questionnaire have been conducted with a sample of the Missouri population – representing new consumers – and a sample of the young Italian population – representing young consumers located in traditional consuming countries. Two research hypotheses are tested. Findings – The hypothesis testing reveals two effects. The age effect creates similarities in the decision-making process structure, and attitude and subjective norm have the same weight in influencing behavioural intention. The novice effect creates differences in the structure; however, similarities exist at a more basic level than that of attitude and subjective norm, in salient beliefs and salient referents. Practical implications – The study highlights that penetration of these consumer segments should pursue different marketing approaches: educational goals for young people from new markets, an experiential marketing approach to improve the link between product and producer for new consumers and emphasis on cultural aspects of the product in a “young manner” for young consumers from traditional consuming markets. Originality/value – For the first time in the literature, this study analyses commonalities and peculiarities in the decision-making process of novice consumers.

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Jonas, Oliver, and Ibrahim Sirkeci. "Understanding determinants of illegal e-book downloading behaviour in the UK and Germany." Transnational Marketing Journal 6, no. 2 (November 1, 2018): 79–100. http://dx.doi.org/10.33182/tmj.v6i2.595.

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With the success of e-books in the last decade, e-book piracy has become increasingly prevalent. This is a significant threat to the publishing industry, publishers and authors alike. Despite efforts to inhibit illegal downloading of e-book files, unauthorized download platforms have not lost much popularity. One of the underlying problems is a limited understanding of the determinants that drive consumers in their choice between legal and illegal download options. This article identifies and critically evaluates the key product attributes in the decision-making process of consumers downloading e-books from legal and illegal sources. By providing consumer insights, the publishing industry and e-book sellers can be guided to meet consumer demand better and design marketing plans to attract consumers towards legal download sources and discourage e-book piracy. The consumer choice between legal and illegal e-book download platforms is analysed using the multi-attribute theory for consumer decision making. 23 attributes were tested using an online questionnaire and analysed by logistic regression. Three attributes were found to be significant in determining the choice of download platforms: A low perception of the importance of copyright compliance, dissatisfaction with the security of download platforms and dissatisfaction with e-book prices in online stores.

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Saeed, Abid, and Osman Sadiq Paracha. "Determinants influencing Pakistani Consumers to purchase Counterfeit products." Asia Proceedings of Social Sciences 2, no. 3 (December 2, 2018): 146–50. http://dx.doi.org/10.31580/apss.v2i3.351.

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The present study analysed the determinants which encourage Pakistani consumers to willingly purchase counterfeit products. Total five variables were selected and out of five three were independent variables i.e. economic benefits, materialism, and perceived value. The purchase intention was used as mediating variable and consumer behaviour was taken as a dependent variable. A theoretical model was developed by combining these variables and empirically tested as shown in figure 1. The theory of planned behaviour provided bases for theoretical support to the proposed model which resulted in the development of seven hypotheses. The results confirmed that all independent variables positively related to purchase intention and consumer behaviour. Furthermore, purchase intention also had a mediating effect on independent variables. The model was found satisfactory from the goodness-of-fit point of view and all values are in the range of accepted fit and based on these results, all proposed hypotheses were accepted positively.

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Jevtić, Jelena, Slavica Tomić, and Ksenija Leković. "Customer experience in the tourism industry: Determinants influencing complaint behaviour." Menadzment u hotelijerstvu i turizmu 8, no. 2 (2020): 25–33. http://dx.doi.org/10.5937/menhottur2002025j.

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The customer service experience with a specific travel agency is a kind of moment of truth. Customer satisfaction is the outcome they have experienced when service performance met expectations. Contrary to satisfaction, consumers may experience dissatisfaction with the provided service. One of the responses to dissatisfaction is a consumer complaint. Apart from feeling satisfaction or dissatisfaction with the provided service, consumers may also be satisfied or unsatisfied with the complaint process. The aim of this paper is to identify differences in the determinants of complaint behavior (tendency to file a complaint, justice of interaction, perception of fairness, satisfaction with the complaint handling process and loyalty) between female and male respondents. Field research was conducted meaning that the primary data were collected through a survey. The paper presents the respondents' assessments of the set statements regarding experiences during the complaint process. To meet the research objectives, the Mann-Whitney U test was applied, which is used to examine the differences between the two independent groups as a nonparametric alternative to the t-test of independent samples.

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Spodarczyk, Edyta. "An attempt to determine the determinants of an effective impact of corporate social responsibility on consumer behaviour. A pilot study report." Management 23, no. 2 (December 1, 2019): 64–79. http://dx.doi.org/10.2478/manment-2019-0019.

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Abstract It is assumed that the idea of corporate social responsibility implemented by an enterprise will be appreciated by consumers. Consumers will be more willing to choose offers and support initiatives of socially responsible companies. Social responsibility, as a distinguishing mark used in positioning an enterprise (brand), also aims to contribute to building the loyalty of consumers who will be characterised, among others, by lower price sensitivity, and in their purchasing decisions they will be guided by the company’s positive image. The above assumptions are partly correct. According to numerous studies, consumers favour socially responsible companies. They declare positive attitudes towards such enterprises and their good practices. The problem is that consumer activity in supporting responsible companies is often limited to declarations. The fact that the costs of social responsibility, as manifested in a higher price, are mainly to be borne by consumers is not emphasised. It turns out that good practices accompanying the offer (brand) are not always an important selection criterion for the consumer. The purpose of the article is to attempt to define determinants of an effective impact of corporate social responsibility on consumer behaviour. By an effective impact, the author understands that corporate social responsibility is an important criterion for the choice of an offer by the consumer. The article presents a review of selected studies on the impact of social responsibility on consumer behaviour. The empirical part describes a pilot study in which an attempt was made to identify the reasons for the lack of an effective impact of social responsibility on consumer behaviour. Respondents’ opinions on measures to increase the effectiveness of the impact of social responsibility on consumer behaviour were also obtained.

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Bubel, Dagmara. "Marketing aspect of young consumer behaviour in food industry management." Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, no. 112 (January 13, 2016): 15–32. http://dx.doi.org/10.22630/eiogz.2015.112.45.

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In the age of market globalisation, characterised, among other things, by high intensity of competition among enterprises, it is increasingly important to have broadly understood knowledge about consumers, their needs, expectations, habits, aspirations and, above all, determinants of such behaviour. Food manufacturers, in order to survive on the increasingly competitive market of food products, have to monitor factors shaping consumer behaviour on the market, which are subject to constant changes, and to explore the determinants of changes. As part of the research a questionnaire survey was conducted on the population of 200 people – a group of German school pupils aged 12–16. The research procedure was a direct questionnaire survey. The spatial extent of the questionnaire survey was the area of Brandenburg. The substantive scope of the questionnaire survey included issues related with the process of taking decisions by consumers about purchase of particular food products and factors affecting such decisions.

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Baydas, Abdulvahap, Fuat Yalman, and Murat Bayat. "Consumer attitude towards organic food: determinants of healthy behaviour." Marketing and Management of Innovations, no. 1 (2021): 96–111. http://dx.doi.org/10.21272/mmi.2021.1-08.

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The study's main purpose is to determine the factors affecting individuals’ attitudes towards organic products from the perspective of healthy behaviour. The population of the research is people purchasing organic products from sales points in Istanbul province. The data was gathered with a face-to-face questionnaire with 424 people shopping in organic product markets, one of the quantitative research patterns. The data were analysed and interpreted with SPSS and AMOS programs, frequency analysis, descriptive statistics, explanatory factor analysis, and confirmatory factor analysis techniques. The factors were determined by using explanatory factor analysis. The construct validity revealed by the explanatory factor analysis was also verified by the confirmatory factor analysis. Ensuring validity and reliability shows the existence of a structural relationship between the factors affecting the attitudes of consumers towards organic products. According to the explanatory factor analysis and confirmatory factor analysis results, the factors affecting consumers' attitudes towards organic products are gathered under 5 different dimensions. These dimensions are «consciousness», «price», «inaccessibility», «negative attitude» and «standardization». It is concluded that the Sisli Organic Market is the best-known point. Additionally, it was concluded that the most frequently used sources of information are friends’ advice, and the most preferred organic products are organic vegetables and fruits. Finally, the majority stated that they had paid attention to the organic certificates. With the increasing awareness of healthy life in recent years, individuals have attached great importance to organic products. The study tries to fill the gap in the literature in terms of Turkish consumers' attitudes towards organic product consumption and their sales point preferences. Another originality of the study is that field research has been conducted at the points where organic products are sold

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Sharif, Khurram. "Investigating the key determinants of Muslim ethical consumption behaviour amongst affluent Qataris." Journal of Islamic Marketing 7, no. 3 (September 12, 2016): 303–30. http://dx.doi.org/10.1108/jima-01-2015-0001.

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Purpose The purpose of this research paper was the study of an affluent Islamic market, going through a rapid economic and social transformation, from an ethical consumption perspective. More specifically, impact of environmentalism, consumption ethics, fair trade attitude and materialism was investigated on the ethical consumption behaviour of Muslim consumers. Design/methodology/approach A research framework was put together after consulting relevant literature, Islamic scholars and Islamic marketers. The developed research framework was tested in the Islamic State of Qatar. As an outcome of an online questionnaire-based survey targeting Muslim (Qatari) consumers in a public university, 243 usable questionnaires were collected. After reliability and validity checks, AMOS SPSS 20 was used to conduct structural equation modelling analysis on the collected data. Findings The results showed consumption ethics, environmentalism and fair trade attitude as significant determinants of ethical consumption behaviour. There was an insignificant association between materialism and ethical consumption behaviour. The findings suggested that most Muslim consumers within this affluent market showed an interest in ethical consumption. However, an insignificant association between materialism and ethical consumption behaviour implied that even though Muslim consumers demonstrated ethical consumption behaviour, they were not anti-materialism. The outcome suggests that due to the high levels of affluence among Muslim consumers, it is possible that they may be practising ethical and materialistic consumption simultaneously. Practical implications This research should assist marketers in understanding the ethical consumption behaviour of Muslim consumers who are faced with ethical and materialistic consumption options within an affluent Islamic market. Originality/value The research should add to the body of consumer behaviour knowledge, as it provides an insight into the consumption behaviour of Muslims who are facing social and religious ideology conflicts which makes their ethical consumption behaviours more sophisticated.

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Shcherba, O. I. "PSYCHOLOGICAL DETERMINANTS OF CONSUMER BEHAVIOR." Habitus, no. 14 (2020): 11–18. http://dx.doi.org/10.32843/2663-5208.2020.14.1.

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Caniëls, Marjolein C. J., Wim Lambrechts, Johannes (Joost) Platje, Anna Motylska-Kuźma, and Bartosz Fortuński. "50 Shades of Green: Insights into Personal Values and Worldviews as Drivers of Green Purchasing Intention, Behaviour, and Experience." Sustainability 13, no. 8 (April 8, 2021): 4140. http://dx.doi.org/10.3390/su13084140.

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Despite the booming interest in determinants of green (i.e., sustainable) consumption, the psychological factors that influence pro-environmental consumption patterns are not yet fully understood. To answer this call, we developed and analysed a model that offers an integrative approach to sustainable consumption patterns by addressing the full palette of consumers’ personal value orientations. Specifically, we linked consumers’ egoistic, altruistic, and biospheric values at the personal level to pro-environmental purchasing intentions, behaviours, and experiences. Furthermore, we examined whether implicit beliefs about the balance between humanity and nature (i.e., worldviews) moderate these relationships. To support the theoretical propositions in our model, we drew on the key premises of the theory of planned behaviour. Data from 291 Polish respondents were analysed by using multiple linear regression analysis, and the moderating effect of worldviews was investigated with simple slope analysis. While controlling for cultural values, the findings show that personal values, specifically biospheric values, predict sustainable consumer patterns and that consumers’ worldview moderates this relationship. Our study offers a novel holistic approach to analyse sustainable consumption patterns, which will assist environmental management scholars and practitioners who seek to understand and stimulate pro-environmental consumer behaviour. Our findings may help practitioners to develop strategies to influence consumer intentions and behaviours concerning green products.

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Kim, R. B. "Factors influencing Chinese consumer behavior when buying innovative food products." Agricultural Economics (Zemědělská ekonomika) 55, No. 9 (September 24, 2009): 436–45. http://dx.doi.org/10.17221/2404-agricecon.

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This study conceptualizes a model of Chinese consumers’ purchase decision for the GM foods by empirically testing the interrelationship among the GM food purchase decision determinants with a multi-attribute model. The purpose of this study is to explore what underlying factors affect the Chinese consumer choice behavior for the GM food. A clear understanding of the determinants of consumers’ GM food choice may enable policy makers and marketers to build effective policies and marketing strategies and to establish market position of the GM food. The results show that consumers’ perceived concern toward the subjects such as limited information availability, environmental hazard as well as ethical issues of the GM food are strong indicators of consumers’ GM food purchase decision.

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Johnson, Sina Basil, Ojuetimi Enitan Mafimisebi, Joseph Olukubun Ikuerowo, and Orimisan Justin Ijigbade. "Determinants of consumers’ choice behaviour for fresh fish types." Jurnal Perspektif Pembiayaan dan Pembangunan Daerah 8, no. 3 (August 31, 2020): 245–56. http://dx.doi.org/10.22437/ppd.v8i3.9512.

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The demand for and supply of fresh fish in many developing countries in the world today Nigeria inclusive, are yet to satisfy the annual dietary needs of their citizenry. This phenomenon, therefore, put unresisting pressure on the need to identify and grow more fresh fish that can meet the socio-cultural and economic desires of consumers. In the light of this, the present study examines the determinants of consumers’ choice behaviour for fresh fish types in Nigeria. Primary data were collected from 360 household heads through a structured questionnaire using a multistage sampling procedure. Multinomial logit regression model (MNL) was employed to analyse the impacts of socio-economic and fish-specific attributes of consumer choice for fresh fish. Results showed that 81 per cent were female households with a mean age of 35 years and mean household size of 4 members. Mean years of schooling and monthly expenditure were 13 and ₦3,611.94 (USD10.01), respectively. Mean consumptions of fresh fish category were mudfish (0.3354), catfish (0.1889), tilapia (0.2167), trunk fish (0.1138) and snakehead fish (0.1444). The McFadden R2 was 0.50 and the validity of independence of irrelevant alternatives hypothesis for the use of MNL was not violated given a p-value of 0.7618. Results showed that consumers' income, price of the fish, level of education, household size, experience and freshness had a significant impact on fresh fish choices. The study therefore recommends that policy that will increase consumers’ satisfaction for every naira spent on fresh fish and improve fish qualities should be given proper attentions.

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Pace, Stefano. "Looking at Innovation through CCT Glasses: Consumer Culture Theory and Google Glass Innovation." Journal of Innovation Management 1, no. 1 (September 3, 2013): 38–54. http://dx.doi.org/10.24840/2183-0606_001.001_0005.

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Today innovation can be so radical and futuristic that common models of innovation diffusion might not be enough. The success of an innovation relies on the functional features of the new product, but also on how consumers shape the meaning of that innovation. Consumer Culture Theory (CCT) can help managers by focusing on the cultural determinants of consumer behaviour. The work provides a preliminary analysis of how consumers elaborate the cultural platform that will determine the degree of success of the upcoming innovation Google Glass.

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Zalega, Tomasz. "SMART SHOPPING IN CONSUMER BEHAVIOUR OF POLISH SENIORS (REPORT FROM OWN RESEARCH)." Acta Scientiarum Polonorum. Oeconomia 16, no. 3 (September 30, 2017): 101–10. http://dx.doi.org/10.22630/aspe.2017.16.3.38.

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The observed demographic changes involving mainly progressive ageing of the Polish population are leading to increased market importance of the senior consumer segment. More and more seniors are following new consumer trends, including smart shopping. The article aims to provide some insight into smart shopping, as well as to outline the factors influencing the dissemination of such shopping behaviours, with a broader reference to consumer behaviours of Polish seniors. The first part very synthetically explains the concept and key determinants of the smart shopping consumer trend. The next section focuses on the research conceptualisation and a description of the sample and its characteristics. Based on the conducted research, the last part sheds light on seniors’ consumer behaviour and attempts to define the extent to which seniors do smart shopping when making consumer decisions.

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Sakkthivel, A. M. "Modelling of determinants influence consumer behaviour towards different technology products." International Journal of Electronic Finance 5, no. 1 (2011): 84. http://dx.doi.org/10.1504/ijef.2011.038224.

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Khan, Asma, and Asif Ali Syed. "Determinants of online consumer behaviour towards e-tailing in India." International Journal of Enterprise Network Management 9, no. 3/4 (2018): 455. http://dx.doi.org/10.1504/ijenm.2018.094689.

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Khan, Asma, and Asif Ali Syed. "Determinants of online consumer behaviour towards e-tailing in India." International Journal of Enterprise Network Management 9, no. 3/4 (2018): 455. http://dx.doi.org/10.1504/ijenm.2018.10015864.

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Roszkowska-Hołysz, Dorota. "Determinants of consumer purchasing behaviour / Uwarunkowania zachowań nabywczych konsumentów w świetle teorii zachowań konsumentów." Management 17, no. 1 (May 1, 2013): 333–45. http://dx.doi.org/10.2478/manment-2013-0023.

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Summary This article presents some considerations on chosen determinants of the consumer purchasing behaviour. The consumer purchasing behaviour is affected by different factors associated with living in a society, an organized community as well as factors of personal nature, which can be grouped into collective categories. Psychological, sociocultural, economic and demographic determinants were presented. An attempt to identify interrelationships amongst groups of factors as well as internal relations within the group was made.

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Ting, Chuo Yew, Mazlan Bin Ismail, Hiram Ting, Salmah Binti Bahri, Affarizan Bin Sidek, Siti Fatimah Bt Idris, Robin Tiow Heng Tan, et al. "Consumer behaviour towards pharmaceutical products: a model development." International Journal of Pharmaceutical and Healthcare Marketing 13, no. 3 (September 2, 2019): 387–402. http://dx.doi.org/10.1108/ijphm-07-2018-0040.

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Purpose Despite the extant literature on purchasing behaviour, little is known about why and how consumers purchase and use pharmaceutical products in Malaysia. This paper aims to develop a holistic model that articulates the factors underlying pharmaceutical product purchase and use and their relationships. Design/methodology/approach Drawing upon the grounded theory approach, in-depth interviews and analysis on the basis of theoretical saturation were conducted. Enumerators, trained to perform interviews, the transcription and content analysis, sampled 120 Malaysian consumers in the first phase and 40 in the second. ATLAS.ti was used to assist the coding and analytical process. Findings The findings largely support extant literature on purchasing decisions. Particularly, the evaluation of product attributes was found to be an immediate determinant of purchase and use. The effect, in turn, was moderated by personal factors and facilitating conditions. The need for healthcare products and the knowledge about them were constructed as antecedents in the model. The study also highlights that consumers’ purchase and use of pharmaceutical products could be better understood and managed with a holistic view of the decision-making process. Originality/value This study proposes the conbe-hepro model to explicate the antecedents and determinants of consumers’ purchase and use of pharmaceutical products in the Malaysian context. It provides a theoretical grounding that enriches our knowledge of the changing behaviour of consumers in healthcare literature. It also yields practical insights to the government bodies and the healthcare providers in Malaysia and other developing countries.

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Menon, Balakrishnan. "Structured Equation Modelling on Consumer Purchase Behaviour of Passenger Cars." Vision: The Journal of Business Perspective 22, no. 2 (April 19, 2018): 144–52. http://dx.doi.org/10.1177/0972262918767040.

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With increased globalization, many prominent leaders in car manufacturing industry across the world have built their manufacturing units in India, through the application of direct investment collaboration route with Indian companies, by using the liberalized foreign direct investment (FDI) policy of the Indian Government. With multiple selective choices to consumers, the car segments have undergone a metamorphosis in India. With many makes, brands and models, customers have many choices currently. The predominant purpose of this article is to conceptualize and design a purchase decision model, which would strongly provide an orientation of determinants, which influenced the consumer buyer behaviour of passenger car owners. The study results conclusively validated that eight major variables strongly influenced the consumer purchase behaviour of car owners. The major findings of the study would facilitate practical application, specifically, in the highly segmented passenger car markets in India.

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Kułyk, Piotr, and Piotr Dubicki. "Uwarunkowania zachowań konsumentów na rynku żywności ekologicznej." Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego 19(34), no. 1 (April 1, 2019): 79–87. http://dx.doi.org/10.22630/prs.2019.19.1.7.

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Understanding the changing needs of consumers is an important element of building a competitive advantage of the company. The aim of the article is to present consumer behavior on the local market of organic products. The article presents issues related to the organic food market. The concept of organic product was defined and characterized, control and certification of organic production as well as factors affecting food quality and demand for organic products were discussed. In addition, a survey was conducted on the local market to show the determinants of consumer behaviour on the organic food market. Based on the surveys carried out and the analysis of statistical data, it can be seen that the modern consumer is aware of what he is buying. The quality and composition of the product are the most important factors that influence the decision they make. Consumers are increasingly giving up the consumption of traditional food in favor of organic products.

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Yanti, Vera, Danny Ong, and Devy Sofyanty. "ANALYSIS OF THE EFFECT OF LOCATION ON CONSUMER BEHAVIOR SHOPPING (Case study : At Grandlucky Superstore Jakarta)." Advances in Social Sciences Research Journal 8, no. 8 (August 14, 2021): 99–104. http://dx.doi.org/10.14738/assrj.88.10611.

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This Study to determine the effect of lovation on Consumer Shopping Behaviour of Grandlucky Superstore Jakarta. The formulation of the problem in this study is whether there is an influence between the location of consumer shopping behavior at grandlucky Superstore Jakarta . The Population in this study were consumers at Grandlucky Superstore Jakarta , the determination of the number of samples using the slovin formula obtained a sample of 50 people. The variables examined in this study consisted of location factors as independent variables and consumer behaviour as dependent variables. The data used in this study were collected using a questionare that had previously been tesyed for the level of validity and reliability. Analysis of the research can be done using a linear regression formula and test the coefficient of determinant by using the help of SPSS 23 Software the result of the correlation coefficient of 0.859 indicate the relationship between location/ place against consumer behaviour. The determinant test obtained by R Square is 0.737 or 73 %of the variables of consumer behaviour are influenced by location / place variables, while remaining 27 persen is influenced by other factors.the same regression test is obtained by the regression equation Y= 7.105+0.794X, if the location/place coefficient is 0, then the consumer behaviour is 7.105 Keyword : Location/ Place, Consumer Beauviour

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Siqueira, Kennya, Pinho de, Borges Vieira, and da Sundfeld. "Determinants of consumer behaviour when choosing between whole and skimmed UHT milk." Serbian Journal of Management 15, no. 1 (2020): 175–80. http://dx.doi.org/10.5937/sjm15-17051.

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C, Aguidissou O., Richard Shambare, and Rugimbana R. "Internet Banking Adoption in South Africa: The Mediating Role of Consumer Readiness." Journal of Economics and Behavioral Studies 9, no. 5(J) (October 20, 2017): 6–17. http://dx.doi.org/10.22610/jebs.v9i5(j).1905.

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The recent rapid development of Internet banking (IB) around the world is not without certain challenges. For instance while a majority of banking SSTs (Self Service Technologies, e.g. ATMs and debit cards) have been well received by the South African market, consumers seem sceptical towards Internet banking. This paper seeks to test various conceptual frameworks of consumer adoption patterns of IB with the view of a framework with the greatest explanatory power for the South African market. To achieve the stated objective of a framework for IB adoption in South Africa, this paper suggests an approach not yet undertaken, according to the literature review conducted, within the South African retail banking industry â€“ investigating a comparison of the predictive efficacy of two common groupings of variables most cited in the consumer behaviour literature as important determinants of adoptive behaviour in SSTs. These are: perceptions of innovation characteristics and consumer readiness (CR) variables. Therefore, the primary objective of this article is the consideration of this gap within the body of knowledge around South African consumersâ€™ IB adoption behaviour. Through a descriptive quantitative analysis of 1516 large sample size, innovation characteristics as consumerâ€™s perceptions (complexity, perceived risk notably) or views (endogenous variables) were found with greatest predictive power over IB adoption, in the South African consumer market context. This finding is therefore for marketers (particularly in South Africa) a set of useful tools that can be relevant to promote the adoption of IB.

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Rafsanjani, Elfas, and Nur Asnawi. "Religiosity and Environmentally Friendly Behavior of Millennial Muslim Consumers." Management and Economic Journal (MEC-J) 4, no. 2 (August 26, 2020): 143–52. http://dx.doi.org/10.18860/mec-j.v4i2.9144.

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The purpose of this study is to investigate the impact of attitudes, subjective norms and religiosity on consumer intentions to support government policies on environmentally friendly behaviour. Based on a direct survey of 100 Muslim student respondents then analyzed using multiple linear regression, it was found that attitudes, subjective norms and religiosity as determinants of Muslim consumer intentions in supporting government policies on environmentally friendly behaviour, namely paid plastic bag policies. Finally, an important finding from this study is the contribution of subjective norms as the dominant determinant that influences the Muslim consumer's intention to support government policies to behave in an environmentally friendly manner by being willing to support a paid plastic bag policy.

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Shcherba, O. I. "LOYALTY IN CONSUMER BEHAVIOR: SOCIOLOGICAL DETERMINANTS." Habitus, no. 17 (2020): 14. http://dx.doi.org/10.32843/2663-5208.2020.17.2.

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Mola, Lapo, Quentin Berger, Karoliina Haavisto, and Isabella Soscia. "Mobility as a Service: An Exploratory Study of Consumer Mobility Behaviour." Sustainability 12, no. 19 (October 5, 2020): 8210. http://dx.doi.org/10.3390/su12198210.

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Key challenges in transportation need to be addressed to tackle the problems of fossil fuel emissions and worsened air quality in urban area. The development of a more efficient and clean transport system could benefit from mobility as a service (MaaS). The present paper aims to understand the determinants of the intention to adopt such a service. We test the Technology Acceptance Model (TAM) on mobility behavior and intention to adopt mobility as a service, and we analyze the role of perceived cost saving as a determinant for the perceived ease of use. Data were collected through a survey on a sample of 201 potential adopters. The findings show that for such a technology, perceived usefulness fully mediate the influence of perceived ese of use on the intention to adopt. Moreover, the effect of perceived cost saving on perceived ease of use is moderated by the life cycle of the technology. Implications for marketing managers and policy makers are discussed.

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Juric, J., and J. Lindenmeier. "An empirical analysis of consumer resistance to smart-lighting products." Lighting Research & Technology 51, no. 4 (May 14, 2018): 489–512. http://dx.doi.org/10.1177/1477153518774080.

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Considering the low market penetration of smart-lighting technology, this study investigates the drivers and consequences of consumer resistance to these innovative lighting products. The paper builds on research on passive and active consumer resistance and on the technology acceptance theory to analyse individuals’ inclination to adopt or reject smart-lighting products. Moreover, the paper evaluates the moderating effects of gender and age. In addition to the influence of passive and active innovation resistance and based on a representative survey of German consumers ( N = 653), the empirical results identify performance expectancy, social pressure and compatibility and health concerns as major determinants of consumer behaviour. Furthermore, the results vary among consumers of different ages and genders. A follow-up study ( N = 115) investigates consumers’ health concerns more deeply. This study provides practical implications and avenues for future research.

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Bartosik-Purgat, Małgorzata, Nela Filimon, and Michael Hinner. "Determinants of social media’s use in consumer behaviour: an international comparison." Economics and Business Review 3 (17), no. 2 (2017): 79–100. http://dx.doi.org/10.18559/ebr.2017.2.5.

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Falahat, Mohammad, Melissa W. Migin, Chong Shyue Chuan, and Sia Bik Kai. "Determinants of Consumer Impulse Buying Behaviour in Context of Footwear Industry." Advanced Science Letters 23, no. 4 (April 1, 2017): 3068–70. http://dx.doi.org/10.1166/asl.2017.7655.

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Stancu, Violeta, Pernille Haugaard, and Liisa Lähteenmäki. "Determinants of consumer food waste behaviour: Two routes to food waste." Appetite 96 (January 2016): 7–17. http://dx.doi.org/10.1016/j.appet.2015.08.025.

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ZEMSKOVA, E. S. "SOCIO-ECONOMIC PORTRAIT OF THE CONSUMER IN THE DIGITAL ECONOMY." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 1, no. 10 (2020): 45–55. http://dx.doi.org/10.36871/ek.up.p.r.2020.10.01.005.

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The subject of this article is consumer behavior in the digital economy. The aim of the work is to build a portrait of a digital consumer. Based on data from open sources, the determinants of consumer behavior in the context of digital transformation were analyzed: values underlying consumer behavior, belonging to a certain generation, using the possibilities of the digital economy for consumption, place of residence, income level, consumed content, etc. made it possible to take into account the named institutional characteristics and draw up a portrait of a “digital consumer” that can be used to model the behavior of such a consumer.

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Oswald, Ines. "Transnational adaptation: changing determinants of grocery store choice of German consumers in London." Transnational Marketing Journal 4, no. 1 (May 21, 2016): 20–40. http://dx.doi.org/10.33182/tmj.v4i1.401.

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This paper investigates grocery store selection among Germans in Greater London compared to native UK residents. Since consumers hold so much power, the grocery retail sector is highly competitive. Additionally, understanding consumer behaviour in urban areas with large numbers of foreign nationals is a complex matter. As internationalisation continues borders are becoming increasingly blurred. Therefore, it is crucial for managers of grocery stores to understand potential cultural differences in terms of store choice. The survey examined the changes, if any, in store choice determinants among Germans living in Greater London compared retrospectively to when they were living in Germany. To provide a comparison, a small group of native UK consumers were also surveyed. The resulting comparison revealed some significant differences and changes in grocery store selection over time. These findings are also likely to be useful for managers in the grocery retail sector when addressing the dynamic nature of transnational mobile and connected consumer markets.

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Gogołek, Anna. "Determinants of consumer behavior in aesthetic medicine services." Marketing i Rynek 2019, no. 3 (March 20, 2019): 37–43. http://dx.doi.org/10.33226/1231-7853.2019.3.4.

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Michaelidou, Nina, Milena Micevski, and Nikoletta Theofania Siamagka. "Consumers’ intention to donate to two children’s charity brands: a comparison of Barnardo’s and BBC Children in Need." Journal of Product & Brand Management 24, no. 2 (April 20, 2015): 134–46. http://dx.doi.org/10.1108/jpbm-04-2014-0573.

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Purpose – This paper aims to examine consumers’ non-profit brand image, brand typicality and past behaviour as determinants of intention to donate to two children charity brands. Design/methodology/approach – Data for this study were obtained from two separate studies via a questionnaire, both in the context of two children charities, one for Barnardo’s and the other for BBC Children in Need charity. A theoretical model is developed, tested and compared across the two charity brands. Findings – Findings highlight that different factors influence intentions to donate time and money according to the charity brand. Brand typicality is a key determinant of time donations, while the impact of non-profit brand image dimensions on time and money donations differs across the two charities. Past behaviour affects intentions to donate money in both charities but impacts time donations in only one of the two charities investigated. Research limitations/implications – The study examines specific dimensions of non-profit brand image across two different charity brands and offers theoretical insights about the value of brand image in a non-for profit context in shaping consumer outcomes (i.e. consumer intentions to donate). Originality/value – The study sheds further light into the notion of typicality put forward by Michel and Rieunier (2012) for two children’s charity brands that differ in terms of their strength and income levels and examined past behaviour as a determinant to donate to charity brands.

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Hennig-Thurau, Thorsten, Victor Henning, and Henrik Sattler. "Consumer File Sharing of Motion Pictures." Journal of Marketing 71, no. 4 (October 2007): 1–18. http://dx.doi.org/10.1509/jmkg.71.4.001.

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Illegal consumer file sharing of motion pictures is considered a major threat to the movie industry. Whereas industry advocates and some scholars postulate a cannibalistic effect on commercial forms of movie consumption, other researchers deny this effect, though sound evidence is lacking on both sides. Drawing on extant research and utility theory, the authors present hypotheses on the consequences and determinants of consumer file sharing and test them with data from a controlled longitudinal panel study of German consumers. The data contain information on the consumers' intentions toward and actual behavior in relation to the consumption of 25 new motion pictures, allowing the authors to study more than 10,000 individual file-sharing opportunities. The authors test the effect of file sharing on commercial movie consumption using a series of ReLogit regression analyses and apply partial least squares structural equation modeling to identify the determinants of consumer file sharing. They find evidence of substantial cannibalization of theater visits, DVD rentals, and DVD purchases responsible for annual revenue losses of $300 million in Germany. Five categories of file-sharing behavior drive file sharing and have a significant impact on how consumers obtain and watch illegal movie copies.

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Lee, Euehun, and Semi Han. "Determinants of adoption of mobile health services." Online Information Review 39, no. 4 (August 10, 2015): 556–73. http://dx.doi.org/10.1108/oir-01-2015-0007.

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Purpose – The purpose of this paper is to explore the mobile health adoption behaviour of potential adopters and to provide guidelines for mobile health success. This study applied both health behaviour and consumer value research and developed an integrated research model to encourage mobile health adoption. Design/methodology/approach – The authors contacted about 1,800 potential respondents living in Seoul, Korea. The authors used stratified sampling to choose sampling areas and quota sampling to select the final sampling unit. A total of 550 interviews were conducted, and the data were analysed using a structural equation modelling technique with linear structural relations. Findings – The results demonstrate that usefulness, convenience and monetary values of mobile health positively influence adoption intention. Convenience and monetary values are strongly perceived by individuals who have experienced illness, but the effect of illness experiences on the usefulness value is insignificant. Gender, age and income do not influence adoption intention. Originality/value – There is no research yet studies mobile health adoption behaviour in the integrated view of consumer value and the health service research. This integrated adoption model of mobile health can be a response of the calls to develop the mobile health adoption model adapted to the health context and to identify added predictors of the mobile health adoption.

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Nguyen, The Ninh, Antonio Lobo, and Steven Greenland. "The influence of cultural values on green purchase behaviour." Marketing Intelligence & Planning 35, no. 3 (May 2, 2017): 377–96. http://dx.doi.org/10.1108/mip-08-2016-0131.

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Purpose The purpose of this paper is to investigate the influence of consumers’ collectivism and long-term orientation (LTO) cultural values on their purchase intention in relation to environment-friendly products. Design/methodology/approach This research adopts a hypo-deductive research design. A unique conceptual model was developed by linking cultural values to key determinants of green purchase behaviour. This model was then tested using a quantitative survey of 682 shoppers in popular Vietnamese electrical appliance stores. Findings Analysis using structural equation modelling reveals that consumers with greater adherence to collectivism and LTO tend to engage in green purchase behaviour owing to their positive environmental attitudes, strong subjective norms and tolerance of inconvenience associated with eco-friendly product purchase. Gender is found to moderate the relationship between the determinants and purchase intention. Practical implications Marketers including manufacturers and policymakers must endeavour (change globally) to reduce or eliminate perceived inconvenience associated with green purchases. They should also effectively communicate messages stressing that eco-friendly product purchases are crucial for environmental protection and benefit consumer groups including family, peers and society in the long-run. Originality/value This research is the first of its kind which links consumers’ cultural values at a personal level to all the elements of the theory of planned behaviour. This research also extends current knowledge about green purchase behaviour in emerging markets by focussing on Vietnam.

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Yahya, Sulaiman, and Shaizatulaqma Kamalul Ariffin. "DETERMINANTS OF CONSUMER PURCHASE INTENTION OF HALAL MEAT IN KANO-NIGERIA: A CONCEPTUAL PAPER." International Journal of Industrial Management 6 (June 3, 2020): 40–48. http://dx.doi.org/10.15282/ijim.6.0.2020.5628.

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The trend in the consumption of halal food products is experiencing a daily increase, as a result of the fact that the demand of halal food products is becoming higher and higher from consumers worldwide due to its safety, hygiene and quality. Even though the issue of the demand of halal food products has been widely highlighted in some existing halal literature, the determining factors influencing consumer purchase intention of halal meat product in Kano-Nigeria is yet to be discussed well in the current literature. This concept paper will discuss factors such as attitude, subjective norm, perceived behavioural control, product knowledge, product trust, celebrity endorsement, religiosity, and personal norm as an extension of the theory of planned behaviour (TPB) in the current complex food trade scenario. Cross-sectional quantitative survey approach will be used as the method of this study, using a self-administered questionnaire to collect the data. 500 questionnaires will be distributed within the total population frame of 9 million people living in Kano. The research findings can provide valuable insights for halal meat retailers on influencing factors that affect consumer's intention to consume and purchase from them. The findings of this study will enrich existing literature on halal meat product as well as broaden and deepen the theory of planned behaviour. It may also contribute towards necessary policy changes surrounding the halal meat market in Kano-Nigeria. Empirical studies by future researchers can be employed to test the relationship between the factors and also uncover other factors that can help in enhancing the purchase intention of halal meat product.

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Yadav, B. Harikrishna, Mrs. A. Saradha, and Mr G. Subbareddy. "Consumer Buying Behavior At Reliance Communications Ltd." Think India 22, no. 2 (April 17, 2019): 33–40. http://dx.doi.org/10.26643/think-india.v22i2.7952.

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The study attempts to analyze the needs and expectations of consumers from their service providers and how companies are able to match up them. It takes a look at the consumer buying process and strategies followed by the companies to attract consumers and to retain them in the long run so that they do not change to any other company. During the course of the market study, the decision determinants of the customer are elicited from sample

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M, SAKTHIVEL MURUGAN, and SHANTHI R M. "Issues relating to purchase and post purchase behaviour." Journal of Management and Science 1, no. 3 (December 30, 2012): 226–28. http://dx.doi.org/10.26524/jms.2012.27.

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Consumer is the king and it is the consumer who determines what a business is. The wealth of products and services produced in a country make our economy strong. Almost all the products have a number of alternative supplies and the consumer should make a decision to buy products of a particular brand. Consumers make two types of purchases. Trial purchase and repeat purchases. If a consumer is induced to purchase for the first time, a smaller quantity than usual and with certain degree of hesitancy, it is termed as a product trial. In any event, the trial is the base of purchase behavior where intention is to evaluate a product through trial. On the other hand repeat purchase indicates the commitment on the part of the consumer towards the product, company and others. The purchase process marks the recognition of actual purchasing environment and its effect on the process. This is the stage where mental evaluation is translated into purchase activity at the point of purchase. The act of purchase can be affected by many factors. Time, mood, shopping experience, sales persons effectiveness, etc. But the consumer satisfaction is determined by the person’s overall feeling toward the product after purchase. Satisfaction is often determined by the degree to which a product’s performance is consistent with the consumer’s prior expectations of how well it will function. Product may be introduced by consumers into secondary markets during a process of lateral cycling. The purchase and post purchase are the last two stages of consumer decision making.While the purchase stage is more crucial from the manufacturers or marketer’s perspective, the post purchase behavior indicates the ultimate satisfaction perceived by consumers and has implications for marketers as a determinant of future purchase decisions.

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Trinh, Thanh Thi, and Tuan Manh Nguyen. "Social resources of consumer co-creation." Science and Technology Development Journal 18, no. 4 (December 30, 2015): 64–72. http://dx.doi.org/10.32508/stdj.v18i4.971.

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The role of consumer in service co-creation is a central topic of service marketing. From consumer perspective, this paper investigates the influence of determinants of social identity and consumer social support to co-creation behaviors. A survey study with SEM analysis of 256 consumers in personal care service shows 11 out of 13 hypotheses empirically supported. The findings reinforce that social identity direclty influence consumer co-creation, and in an indirect way through consumer social support.

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Strack, Fritz, Lioba Werth’, and Roland Deutsch. "Reflective and Impulsive Determinants of Consumer Behavior." Journal of Consumer Psychology 16, no. 3 (January 2006): 205–16. http://dx.doi.org/10.1207/s15327663jcp1603_2.

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Kirchler, Erich, and Erik Hoelzl. "Economic and Psychological Determinants of Consumer Behavior." Zeitschrift für Psychologie 219, no. 4 (January 2011): 195–97. http://dx.doi.org/10.1027/2151-2604/a000072.

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Journal articles on the topic 'Determinants of consumer behaviour'

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