Dissertations / Theses: 'Determinants of consumer behaviour'

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Griffin, Deborah, and N/A. "Social Issue Exchange: An Exploration of Determinants and Outcomes." Griffith University. Department of Marketing, 2007. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20070910.111229.

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It has been argued that marketing contributes to society by finding solutions to a diverse range of social issues. Importantly, research within the (social) marketing domain recognises that the concept of exchange is a fundamental aspect of influencing people to take on positive social issue behaviours (Andreasen, 1995; Rothschild, 1999). However, regardless of the influence of social marketing, ultimately the behavioural exchange resides with the individual. This infers that exchange can be considered from the individuals (i.e., consumers) point of view, of intrapersonal or self-exchange (Gould, 1994). Furthermore, the conditions that facilitate or constrain this form of exchange are found within the individual and relate to for example, individual differences. However, in recent years there has been limited interest in exchange theory within the marketing domain and, in particular, exchange as a fundamental consumer behaviour phenomenon (Anderson et al, 1999; Gould, 1994). This study seeks to extend current consumer behaviour and social marketing knowledge in the areas of exchange theory and personality. Based on an examination of the extant literature, a model of determinants and outcomes of Social Issue Exchange was developed and empirically tested. The Social Issue Exchange Model proposed in this study accounts for a number of associations which includes a representation of personality termed pro-social orientation along with social issue involvement, attitude toward social issues, subjective assessment of negative consequences and feelings. The determinants of social issue exchange included the multi-component variable pro-social orientation comprising the traits risk aversion, locus of control, consideration of future consequences, susceptibility to normative influence and social responsibility along with the variables social issue involvement and attitude towards social issues. The outcomes of social issue exchange include the variables of subjective assessment of negative consequences and feelings. The study adopted a quantitative methodology using an Internet administered questionnaire that allowed for the measurement of the determinants and outcomes of social issue exchange. The construction of the questionnaire followed a sequential process which involved developing new measures, utilising and adapting existing measures and then pre-testing these measures to ensure the development of a psychometrically sound and respondent-friendly survey instrument. The final survey used Excess Alcohol Consumption and Speeding social issues as stimuli for the study. Data collection resulted in 1146 (comprising 559 for Speeding social issue, and 587 for Excess Alcohol Consumption social issue) useable surveys for subsequent analysis. Analysis included a number of statistical procedures including correlation analysis, exploratory factor analysis, reliability analysis and tests of the model via Partial Least Squares (PLS) analysis. Overall, the findings provided support for the proposed Social Issue Exchange Model. In terms of the measurement model, the findings show that pro-social orientation accounted for different amounts of variance in the five traits, with consideration for further consequences accounting for the most variance and susceptibility to normative influence accounting for the least. In terms of the inner model, all the hypothesised paths were supported with the exception of attitude towards social issues and social issue exchange. A comparison of the smaller models (i.e., Speeding and Excess Alcohol Consumption) with the overall model indicated that largely the relationships were consistent, with the exception of social issue involvement and attitude towards social issues which was not supported in the Excess Alcohol Consumption model. The findings provide a number of theoretical and practical implications for research. From a theoretical perspective, broadening the concept of exchange to account for self-exchange in the context of social issue behaviours contributes to the body of knowledge on exchange. Moreover, aggregating traits to form the multi-component construct pro-social orientation takes a holistic approach to personality and thereby, provides greater clarification of the psychological processes that drive individuals to respond positively or negatively to social issues and associated behaviours. From a practical perspective, this study may lead to a better understanding of how personal characteristics can shape an individuals response to social issues as well as their behaviours. In summary, the importance of understanding the processes that influence individuals social issue behaviours provides a justification for this study. Accordingly, this study offers valuable insights into how exchange is an integral feature of individual behaviour change, as well as positive social change for society.

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Lange, Fredrik. "Brand choice in goal-derived categories : what are the determinants?" Doctoral thesis, Stockholm : Economic Research Institute, Stockholm School of Economics [Ekonomiska forskningsinstitutet vid Handelshögsk.] (EFI), 2003. http://www.hhs.se/efi/summary/612.htm.

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Khelifi, Abdenour-Karim. "Attitudinal determinants of consumer behaviour : an empirical study in the UK credit card sector." Thesis, Kingston University, 2007. http://eprints.kingston.ac.uk/20280/.

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This research attempts to contribute to the advancement of knowledge within the services marketing and consumer behaviour domain. Its main aim is to enhance our understanding of the relationship between attitude and behaviour within a financial services setting. The Theory of Reasoned Action (TRA) by Fishbein and Ajzen (1967, 1973, 1975) was employed as the theoretical basis of the research. Following an extensive literature review, we identified five constructs and credit card specific items. used to develop a Credit card holder Attitude-Behaviour (CABM) model. All the constructs (with the exception of credit card holder behaviour) were measured using multiple items. The survey method was employed via a self-administered postal questionnaire. The data collection instrument was submitted to a sample of 2000 randomly selected UK credit card holders. Statistical properties of the constructs were analysed using exploratory and confirmatory factor analysis techniques. The proposed research model was tested with PLS in structural equation modeling technique. The results of the study provided limited support for the central hypothesis of a significant relationship between attitude and behaviour. Two unexpected findings included the significant relationship between card holder behaviour and experience outcome, and also substantial support for the relationship between attitude towards future real income and attitude towards credit cards. Credit card holders exhibit two typical behaviours and future research is needed to examine the attitude-behaviour relationship of convenience users (non-interest paying) and revolving (interest-paying) credit card holders separately. Also recommended, is the examination of the card holder behaviour under observable variables as well as latent variables.

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Grankvist, Gunne. "Determinants of choice of eco-labeled products /." Göteborg, 2002. http://www-mat21.slu.se/publikation/pdf/Gunne.pdf.

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Xue, Xiang. "Determinants of Consumer Behavior in an e-Commerce Environment." Fogler Library, University of Maine, 2002. http://www.library.umaine.edu/theses/pdf/XueX2002.pdf.

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Vasquez, Lauren. "Determinants and Impacts of Pinterest Consumer Experiences." Thesis, University of North Texas, 2014. https://digital.library.unt.edu/ark:/67531/metadc700041/.

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Pinterest is one of the fastest growing social networking sites and is attracting the interest of retailers as an effective way to interact with consumers. The purpose of this study was to examine: 1) determinants and impacts of Pinterest consumer experiences. Specifically, this study examined the impacts of retailer reputation, trust, perceived ease of use, and perceived usefulness on Pinterest consumer experiences on retailer SNS. 2) To identify the impacts of Pinterest consumer experiences on consumer satisfaction, behavioral intention, and online retailer relationship. The instrument used existing scales drawn from the literature. A consumer panel (n = 300) of Pinterest users that connect to apparel retailers was used to collect data through an online consumer panel. Reputation is positively related to trust and to perceived ease of use. Perceived ease of use and usefulness significantly affected retailer Pinterest consumer experiences. The impact of Pinterest consumer experiences on satisfaction and behavior intention was positive and significant. Satisfaction and behavior intention also are significantly related to online retailer relationship. Results and business implications are discussed, as well are limitations and future research.

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Shifren, Rena. "Sharing the Caring: Understanding Determinants and Consequences of Shared Social Responsibility." Diss., The University of Arizona, 2013. http://hdl.handle.net/10150/293405.

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Shared social responsibility (SSR) has been increasingly promoted in sustainability research. While conceptual development has been expanded, empirical developments are still in their infancy. Extant SSR literature acknowledges that entities like industry, governments, consumers, and others must accept responsibility for achieving a common goal. However, a basic understanding of how consumers view this responsibility in the shared setting is lacking. Since collaborative efforts towards sustainability may be strategically more effective than individual efforts, this research investigates SSR from the consumers' perspective in order to determine how responsibility is assigned to the various entities involved in a specific form of sustainability, "green" product consumption. Perceptions of responsibility may influence future sustainability-minded consumer behavior; hence, this research offers relevant contributions for understanding the shared social dynamic. Utilizing elements of attribution theory, equity theory, and diffusion of responsibility, this research examined how ability, perceived consumer effectiveness, perceptions of equity, and group size influence consumer attribution of responsibility for future "green" product consumption. Three experiments were conducted; the first two used an online scenario-based approach while the third was administered primarily at the University of Arizona. Data was analyzed using various statistical techniques, including multivariate analysis of variance to address the study hypotheses. Results established that consumers share responsibility for future "green" product consumption with corporations, government, and other consumers - but this responsibility is not shared evenly. Under most of the conditions evaluated, corporations, and government to a lesser degree, were attributed significantly more responsibility than consumers assigned themselves. The amount of effort required to use a "green" product, ability to positively change the environment, and equity of an interaction between a consumer and a manufacturer did not affect consumer attribution of responsibility. Group size had some impact, such that consumers who were not made explicitly aware of being in a group and those interacting with one other entity evenly shared responsibility for future "green" product consumption with the others involved. Consumers in larger groups assigned more responsibility to corporations than to themselves. Social loafing was determined not to be a factor in how consumers assigned responsibility in groups of various sizes.

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Rodrigues, Ana Isabel Abreu. "Determinantes da utilização do internet banking em Portugal." Master's thesis, Escola Superior de Tecnologia e Gestão de Oliveira do Hospital, 2013. http://hdl.handle.net/10400.26/17720.

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Amaro, Suzanne Fonseca. "Determinants of online travel purchase intentions: a holistic approach." Doctoral thesis, Universidade de Aveiro, 2014. http://hdl.handle.net/10773/12479.

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Doutoramento em Marketing e Estratégia
Online travel shopping has attracted researchers due to its significant growth and there is a growing body of literature in this field. However, research on what drives consumers to purchase travel online has typically been fragmented. In fact, existing studies have largely concentrated on examining consumers’ online travel purchases either grounded on Davis’s Technology Acceptance Model, on the Theory of Reasoned Action and its extension, the Theory of Planned Behaviour or on Roger’s model of perceived innovation attributes, the Innovation Diffusion Theory. A thorough literature review has revealed that there is a lack of studies that integrate all theories to better understand online travel shopping. Therefore, based on relevant literature in tourism and consumer behaviour, this study proposes and tests an integrated model to explore which factors affect intentions to purchase travel online. Furthermore, it proposes a new construct, termed social media involvement, defined as a person’s level of interest or emotional attachment with social media, and examines its relationship with intentions to purchase travel online. To test the 18 hypotheses, a quantitative approach was followed by first collecting data through an online survey. With a sample of 1,532 Worldwide Internet users, Partial Least Squares analysis was than conducted to assess the validity and reliability of the data and empirically test the hypothesized relationships between the constructs. The results indicate that intentions to purchase travel online is mostly determined by attitude towards online shopping, which is influenced by perceived relative advantages of online travel shopping and trust in online travel shopping. In addition, the findings indicate that the second most important predictor of intentions to purchase travel online is compatibility, an attribute from the Innovation Diffusion Theory. Furthermore, even though online shopping is nowadays a common practice, perceived risk continues to negatively affect intentions to purchase travel online. The most surprising finding of this study was that Internet users more involved with social media for travel purposes did not have higher intentions to purchase travel online. The theoretical contributions of this study and the practical implications are discussed and future research directions are detailed.
A compra de viagens online tem atraído investigadores dado o seu significativo crescimento e existe uma crescente literatura nesta área de investigação. Contudo, estudos sobre o que motiva consumidores a comprar online têm sido fragmentados. De facto, os estudos existentes em grande parte baseiam-se no Modelo de Aceitação de Tecnologia de Davis, no Teoria da Ação Refletida, na Teoria do Comportamento Planeado ou na Teoria de Difusão de Inovações de Roger. Uma extensa revisão da literatura permitiu revelar que há uma falta de estudos que integram todas as teorias para a melhor compreensão da compra de viagens online. Deste modo, baseado em literatura relevante na área de Turismo e de comportamento do consumidor, este estudo propõe e testa empiricamente um modelo integrado para explorar quais os fatores que afetam a intenção de comprar viagens online. Mais, propõe um novo constructo, designado de envolvimento com social media, definido como o nível de interesse ou ligação emocional com social media, examinando a sua relação com a intenção de compra de viagens online. Foi utilizada uma abordagem quantitativa para testar as 18 hipóteses, recolhendo dados através de um questionário disponível online. Com uma amostra de 1532 utilizadores mundiais de Internet, o método de Partial Least Squares foi utilizado para verificar a validade e fiabilidade dos dados e testar as relações formuladas entre os constructos. Os resultados indicam que as intenções de comprar viagens online são maioritariamente determinadas pela atitude em relação à compra de viagens online, que por sua vez é influenciada pelas vantagens relativas percebidas e pela confiança na compra de viagens online. Os resultados também revelam que o segundo preditor mais importante das intenções de comprar viagens online é a compatibilidade, um atributo da Teoria de Difusão de Inovações. Por outro lado, apesar de a compra de viagens online ser atualmente uma prática comum, o risco percebido continua a afetar negativamente a intenção de comprar viagens online. Um dos resultados mais surpreendentes deste estudo foi que utilizadores de Internet mais envolvidos com social media relacionados com viagens não tinham maiores intenções de comprar viagens online. As contribuições teóricas deste estudo e as implicações práticas são discutidas e linhas de investigação futura são apontadas.

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Condra, Mark E. "A multi-directional examination of corporate social responsibility consumer behavior and determinants of brand loyalty /." View electronic thesis (PDF), 2009. http://dl.uncw.edu/etd/2009-3/rp/condram/markcondra.pdf.

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Manning, Matthew R. "The determinants of brand awareness within sports sponsorship." View electronic thesis (PDF), 2009. http://dl.uncw.edu/etd/2009-3/manningm/matthewmanning.pdf.

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Betti, Matteo, and Iram Jahan Dad. "The Unique Nostalgic Shopper : Nostalgia proneness and desire for uniqueness as determinants of shopping behavior among Millennials." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30188.

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Millennials, or Generation Y, represent one of today’s most prominent age cohorts: with their increasingly stronger purchasing power and importance in the global economic landscape, it is no wonder that marketers are striving to find new ways to appeal to the taste of this peculiar generation of consumers. Among the various modern research fields in business, one in particular is offering incredibly interesting insights to both scholars and professional marketers: the concept of nostalgia proneness in consumer behavior. While several studies examine the dynamics of this phenomenon, none of them so far examined the impact of nostalgia proneness in shopping behavior, especially examining the dynamics on a sample of Generation Y consumers. This study was conducted in order to explore the dynamics of nostalgia proneness, linking the constructs to both desire for uniqueness and shopping behavior, using the framework provided by the Consumer Styles Inventory (Sproles & Sproles, 1990). After a theoretical review on the matter, several hypotheses and a conceptual model were developed to serve as the core framework of the quantitative analysis. The data, obtained from a convenience sample of 222 respondents, were subsequently examined using several statistical techniques (ANOVA, correlation and factor analysis), with the intent to test the hypotheses and shed light on the research questions. The outcome was then presented and interpreted using both the theoretical background and other complementary relevant literature. The results showed a positive relationship between nostalgia proneness and desire for uniqueness, with both variables being further connected to several shopping traits of the Generation Y consumer. The cluster and factor analysis eventually showed patterns that could be interpreted using the theory of hedonic and utilitarian shopping motivations.

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Ren, Jing. "The Determinants for Chinese Consumers’ Intention to Use Soy-based Dietary Supplements: An Application of The Theory of Planned Behavior." Columbus, Ohio : Ohio State University, 2009. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1237909867.

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Tirone, Inês Worm. "Why buy green housecleaning products?" Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/16562.

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Mestrado em Marketing
Na sociedade atual a compra de produtos de limpeza ecológicos surge como uma alternativa sustentável aos produtos convencionais que são constituídos por químicos agressivos que afetam a saúde individual e o ambiente. Este estudo apresenta como principal objetivo a análise detalhada dos determinantes que compõem o processo de decisão de compra de produtos de limpeza de casa ecológicos. Com esta finalidade, foi desenvolvido um estudo em profundidade a compradores de produtos de limpeza de casa ecológicos, recorrendo a entrevistas semiestruturadas e a biografias de consumo. Todos os fatores determinantes em análise apresentam um impacto diferente no processo de decisão de compra, variando de comprador para comprador.
Nowadays, buyers are looking for ecological housecleaning products as an alternative to conventional options made of harsh chemicals that harm their personal health and the environment. This study aims to analyse in detail the individual relevance of different determinants that influence the purchase of ecological housecleaning products. For this purpose and to gain the adequate knowledge, a qualitative study was made to ecological housecleaning product buyers, using semi-structured in-depth interviews and consumption biographies. The results suggest that the ecological housecleaning product purchase is based on determinants that are evaluated differently by each individual buyer forming a complex decision process.
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Memar, Noushan, and Syed Ayub Ahmed. "Determinants which Influence the Consumers’ Green Purchasing Intention : “AN EMPIRICAL STUDY OF CONSUMERS’ BUYING INTENTION TOWARD ECO FRIENDLY PRINTERS IN THE SWEDISH MARKET”." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-14976.

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Young et al.(2009) report a gap in customers’ buying habits which is referred to a value action gap. This value action gap is typically where customers are concerned about environmental issues but have a hard time interpreting it when making a purchase. In the same way, Peattie and Crane (2005) report that there has been a slight growth on green purchasing since 1990, they also identified a significant gap between concerns and actual purchasing among customers. Datta (2011) states, it is important to increase people’s environmental awareness and consciousness, because as customers, they can impact the environment through their positive purchasing decisions. Datta (2011) further argues that the growing number of customers and consumers who prefer and are willing to buy Eco-friendly products are creating opportunities for businesses that are using “Eco-friendly” or “environmentally friendly” as a component of their value proposition . Considering the fact that printers produce carbon foot prints (Lubick, 2007), the authors have decided to conduct their research on the consumers’ purchasing gap towards Eco printers in Swedish market. Thus, the purpose of this study is to identify and analyze the factors which can influence consumers’ green purchasing intention. More specifically, it aims to find and analyze the factors that can influence consumers’ green purchasing intention towards buying an Eco printer in the Swedish market. Therefore, the following research question has been formulated: What factors can influence the consumers’ green purchasing intention towards buying environmentally friendly printer? In this thesis both primary and secondary data have been used to establish its findings. A questionnaire of 201 respondents was analyzed to answer the research question. In conclusion the authors h found that there are several determinants which can influence the green purchasing intentions. Among these determinants, green knowledge and Eco literacy, attitude and green belief, environmental laws and guidelines and willingness to pay are indentified as strong influencing factors while demographics found as less stronger factor. However, subjective norms and social influence found as a weak one.

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Henriksson, William, and Sandra Jönsson. "Determinants affecting the intention to buy green clothing products : A quantitative study on Swedish millennials." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75314.

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Background: The clothing industry is guilty of environmental destruction, at the same time consumers and more specifically Swedish millennials have shown increasing concern for the environment. Those favorable environmental attitudes and concerns has however in some green contexts shown to not affect the intention to buy green products which might suggest that there exists a so-called attitude-intention gap. There is a lot of uncertainty concerning why this attitude-intention gap may exist and what factors that may have an influence on the consumer’s green purchasing criteria. Purpose: The purpose of the study was to first reveal if there exists an attitude-intention gap among Swedish millennials when it comes to purchasing green clothing products. Secondly, the study investigated the determinants that influence the intention to buy green clothing products among Swedish millennials. Methodology: The study used a deductive and quantitative research approach by conducting an online survey which was distributed with a non-probability convenience sampling technique as well as with a snowball sampling technique towards Swedish millennials. The survey resulted in 150 valid responses which was quantitatively analyzed. Findings: The findings revealed that there exists an attitude-intention gap among Swedish millennials when it comes to the context of green clothing products. The most influential determinants affecting the intention to buy green clothes were: Knowledge about green clothing products, followed by habits of buying traditional clothing products and then the subjective norm. Additionally, gender differences among majority of the determinants were identified. Implications: The findings provide suggestions for decision makers marketing green clothing products to focus on increasing the knowledge among consumers as well as easing the process of changing old purchasing habits. Furthermore, it is of value for Swedish policymakers whom with this knowledge know where to concentrate their focus and resources in order to spur the green consumption. Originality: This paper contributes to theory by applying the well-known TPB framework with the addition of personal and situational determinants on the context of green clothing products. Furthermore, new insights regarding what determinants that affects the intention to buy green clothing products when it comes to the context of Swedish millennials were found.

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Marques, Cláudia Ferreira. "Estudo do comportamento do consumidor de alimentos funcionais." Master's thesis, Universidade de Évora, 2012. http://hdl.handle.net/10174/14048.

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Apesar do interesse do consumidor por alimentos que fornecem benefícios para a saúde e bem-estar continuar a aumentar, a aceitação destes alimentos está longe de ser incondicional e muitos autores revelam a necessidade de mais investigação nesta área. Este estudo pretendeu contribuir para o aumento do conhecimento do consumidor português em relação à compra de alimentos funcionais. Uma amostra não representativa de 127 pessoas respondeu a um questionário online, adaptado do estudo de Menrad e Sparke (2006) aplicado a quatro países europeus. Apesar da maioria dos participantes não estar familiarizada com o conceito de alimento funcional, apenas uma pequena percentagem admitiu nunca ter adquirido estes produtos. A saúde foi o motivo de compra mais importante e, ao contrário do esperado, o preço e o sabor não foram determinantes relevantes para a aquisição destes alimentos. Em relação às fontes de informação, a comunicação das marcas, a publicidade e a embalagem, foram as mais mencionadas. No entanto, as informações prestadas pela indústria foram avaliadas como pouco confiáveis; ABSTRACT: Despite the interest of consumers for foods that provide health and welfare benefits continuing to increase, acceptance of these foods is far from being unconditional; and many authors highlight the need for more research in this field. The aim of this study is to amplify the knowledge of Portuguese consumers in what concerns the purchase of functional foods. A non-representative sample of 127 people replied to an online questionnaire, adapted from the study conducted by Menrad e Sparke (2006) in four European countries. Although most participants were not familiar with the concept of functional food, only a small percentage admitted never having purchased them. Health was the most important determinant for purchase and, contrary to expectations, price and taste were not relevant in determining the acquisition of these foods. Regarding sources of information, brand communication, advertising and packaging, were the most mentioned. However, the information provided by the food industry was assessed as unreliable.

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Řeháková, Petra. "Poptávka po multikinech - co determinuje spotřebitelské rozhodování?" Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-114435.

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The main aim of this diploma thesis is to identify the determinants of behavior of demand for multiplexes in Prague. The main building material is the dataset of attendance and revenues evolution for individual movies distributed between years 2002 and 2011, always for the first four weeks from the premiere, provided by the Union of Film Distributors. The paper investigates consumer behavior on the movie market. The demand for movies is the dependent variable measured by the number of visitors in the corresponding weeks. The subject of analysis -- explanatory variable - is price, film rating (critics), genre, country of origin, character of time frame, frequency of screenings in a given week, format (2D/3D), length of movie, popularity of the actor/director, impact of movie series etc. The data are exposed to the regression according to which the significance of different variables is tested. The hypothesis about strong negative correlation of the price and quantity demanded is investigated based on the results, (Dewenter R., Westermann M., 2005) versus the hypothesis of weak sensitivity those two variables (Sangho Kim, 2009) against a more significant relationship of demand and other determinants. The influence of price on attendance has shown to be insignificant on the Prague movie market in the short term. A significant determinant impacting the attendance for a movie in the entire monitored period is the film rating, actor, length of movie, and number of screenings.

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Hellberg-Zarders, Simon, and Cécile Menard. "Delving into the digital : A marketing investigation into determinants of app usage intention." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-74877.

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Since the advent of the smartphone, mobile applications on these devices have increasingly gained in popularity and have become a staple in the everyday lives of people. This trend has resulted in the development of millions of applications, yet the majority of them are never downloaded or used for a variety of reasons. It is therefore important for consumer behavior research to be conducted on a continuous basis in order to analyze and stay up to date with factors that lead to intention and thereafter, usage of mobile applications. Also, it is necessary to take into account the immense popularity of social media, which has provided firms with an effective avenue to market new applications. The purpose of the study is therefore to investigate the determinants of usage intention of new and free mobile apps in the context of social media marketing. In order to measure intention, two proven and tested theoretical models were incorporated into the creation of the research model of this study and the formation of the hypothesis; namely the theory of planned behavior (TPB), as well as the technology acceptance model (TAM). To test the hypothesis, a quantitative study was conducted with the help of a self-completion questionnaire which was distributed on social media, and the data collection resulted in 250 valid respondents. The data was processed and analyzed using multiple regression using the statistical program SPSS in order to test the significance of the various independent variables with intention to use new and free apps. The regression analysis resulted in several hypothesis being accepted. Notably, intention to use was highly influenced by attitude, as well as significant relationships between intention and perceived ease of use, as well as perceived behavioral control. Significant relationships were also discovered between attitude, perceived usefulness, and trust. Marketers of new and free mobile apps should focus on fostering a positive attitude through marketing on social media, always be intent on trust-building activities, and work with the developers to create easy to use and highly useful apps. The authors recommend that future studies focus on the influence of different kinds of social media activities on consumers intention to use new and free apps, as social media was only the context of the current study.

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Domke, Laura. "Understanding determinants of government and consumer behavior relative to product safety : an application of the theory of planned behavior to China and the United States /." Bergen : Norges Handelshøyskole, 2008. http://bora.nhh.no:8080/bitstream/2330/2030/1/Domke%202008.pdf.

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Cerqueira, Cristina Cristino. "The determinantes of attitudes towards luxury : moderated by saving and luxury." Master's thesis, FEUC, 2015. http://hdl.handle.net/10316/30009.

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Dissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Fernandes Matos Coelho.
The luxury segment is one of the fastest growing and most profitable segments, yet it is largely understudied. In order to maximize their potential, luxury brands must have a clear understanding of the attitudes and perceptions their potential clients have, especially how their marketing tactics affect the attitudes and purchase intention of the their potential buyers. The main objective of this thesis is to investigate the effects advertising copy has on attitudes and purchase intention in the luxury market. Previous studies have shown that brands have priming effects on consumers, whereas, slogans have a reverse priming effect. A luxury brand will induce a consumer to spend more, whereas, a non-luxury brand will not induce spending. Slogans exert a reverse effect, a slogan aimed at luxury induces thriftiness, whereas, a slogan that implies saving will induce the consumer to spend more. Thus, this study aims to show whether a savings or luxury message, in the form of a message and not a slogan, affects the shopping habits of individuals in the luxury sector. This would be particularly interesting for the luxury sector, since messages found in advertisements can more easily be changed in comparison to slogans. In addition, the messages can be altered and tailored for specific audiences, whereas a slogan tends to be the same for all audiences. The group investigated for this study was selected via social networking sites and the author’s network of family and friends. Due to the author’s Canadian heritage and current living conditions, the participants were from Portugal and Canada. A sample T test revealed no significant differences between Canadian and Portuguese participants. An empirical analysis with a quantitative and descriptive methodology was used. The questionnaire was distributed to 133 participants. Since luxury can be a subjective term, participants were asked to think of a luxury product and associate the statements/questions in the questionnaire to their chosen product. In conclusion, the results of this study were mixed. It was found that the savings message had no effect on purchase intention or on the overall luxury perception of consumers. However, the luxury message had a positive impact on purchase intention and the overall luxury perception. In accordance with the literature review the luxury message should have had a negative effect on purchase intention. Furthermore, this study found that unique experience, symbolic value, luxury message, and other directed symbolic value all have a positive influence on purchase intention. Moreover, it was found that luxury message, vanity-physical and social influence, have a positive effect on overall luxury perception. In other words, a luxury brand that wants to increase sales should focus on unique experiences offered by the brand; symbolic value and other directed symbolic value as well as a luxury message to consumers. If a brand wishes to increase their overall perception among consumers they should focus on physical vanity, social influence and a luxury message.

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Wessman, Anna. "Collaborative consumption for a sustainable future: What gets consumers on-board? : An investigation of the consumers' willingness to adopt PSS and its determinants." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-80595.

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The Circular Business Model (CBM) is one way to achieve a more sustainable future. Its goal is to reduce the use of natural resources which are becoming more scarce on our planet. The aim of the study is to investigate the consumer behavior and the determinants of the willingness to adopt Product Service System (PSS), one of the models of CBM. Through previous research, five main factors were identified: Economical Value, Flexibility, Trust, Desire to Own and Peer Influence. Furthermore, some literature argue that environmental awareness has an influence on the consumers’ choice of consumption. Therefore, this factor is considered and used as a moderating variable in the conceptual model. The primary data was collected through an online questionnaire and the hypotheses were tested through multiple regression analyses. Seven out of the twelve hypotheses were accepted. The study also concludes that environmental awareness does not have a high impact on the model. The environmental awareness did only have a positive moderating effect in the peer influence factor. It was determined in the study that economical value has the highest impact on the model.

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Martínez, Bárbara, and Sara Pérez. "Consumer Behaviour." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1595.

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The aim of this work is to understand the consumer behaviour. The research is going to be focus on the factors that influence the consumers behaviour. The purpose of this paper is to know the different aspects that the consumers have into account when they decide to use a certain product.

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Cheng, Yin Ling Christabel. "Store environment as a critical determinant of consumers' behavior : the case of supermarkets in Shanghai." HKBU Institutional Repository, 1998. http://repository.hkbu.edu.hk/etd_ra/247.

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Lourenço, Jacqueline Areal. "Children consumer behaviour field lab: the Nestum consumer." Master's thesis, NSBE - UNL, 2010. http://hdl.handle.net/10362/10285.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
The goal of this work project is to help Nestum understand its consumers as to better comprehend the needs, tastes and routines of the target consumer, children with ages between 6 and 10. Knowing one's consumers is vital to stay relevant and also understand how to innovate and differentiate in a day and age where private labels are increasingly becoming consumed which has a negative impact on brands such as Nestum. Additionally with the ever more diverse and connected worlds, cultures and habits are being changed which affect how, when and what products are consumed. In conclusion, the main goal of this work project is to understand what children are eating, what are their routines and habits as to help Nestum remain relevant as a brand with a strong cultural attachment in Portugal.

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Wilson, Trevor. "Academic determinants of student behaviour." Thesis, University of Ulster, 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.292427.

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Scheiner, Christian Willi. "Fundamental determinants of entrepreneurial behaviour." Wiesbaden Gabler, 2008. http://d-nb.info/991752686/04.

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Hasslinger, Anders, Selma Hodzic, and Claudio Opazo. "Consumer Behaviour in Online Shopping." Thesis, Kristianstad University College, School of Health and Society, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-4715.

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The Internet has developed into a new distribution channel and online

transactions are rapidly increasing. This has created a need to understand how

the consumer perceives online purchases.

The purpose of this dissertation was to examine if there are any particular

factors that influence the online consumer. Primary data was collected through

a survey that was conducted on students at the University of Kristianstad.

Price, Trust and Convenience were identified as important factors. Price was

considered to be the most important factor for a majority of the students.

Furthermore, three segments were identified, High Spenders, Price Easers and

Bargain Seekers. Through these segments we found a variation of the different

factors importance and established implications for online book stores.

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Jeub, Lucas G. S. "Networks, communities, and consumer behaviour." Thesis, University of Oxford, 2015. https://ora.ox.ac.uk/objects/uuid:15a20771-8844-4b01-b187-0b8d411bc457.

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Networks are an abstract representation of connections (the "edges") between entities (the "nodes"). One can represent many different types of data in this way, including many social, biological, technological and physical systems. Examples we discuss in this thesis include networks of friendship ties between individuals on Facebook, coauthorship networks between scientists, and similarities in voting patterns between members of the US Congress. Analysing intermediate-sized (or "meso-scale") features often reveals insights about a network's structure and function. A particular type of meso-scale feature are "communities", where one typically thinks of a community as a set of nodes that is particularly "well-connected" internally but has "few" connections to other nodes in a network. A complementary interpretation of a community is as a set of nodes that "trap" a diffusion-like dynamical process for a "long" time. Based on this dynamical interpretation, we investigate "size-resolved community structure" in networks by identifying bottlenecks of locally-biased dynamical processes that start at seed sets of nodes. By sampling many different local communities for different seeds and different strengths of the locality bias of the dynamical process, we obtain a picture of the way communities at different size scales compare in a network. This "size-resolved community structure" provides a signature of community structure in a network and its qualitative features are related to the way local communities combine to form the larger scale structure of a network. For many data sets, ordinary networks are not sufficient to represent the detailed connectivity patterns. For example, connections often evolve over time and one may have different types of connections between the same entities. Multilayer networks provide a framework to represent these different types of situations. The perspective of communities as bottlenecks to dynamical processes extends in a natural way to multilayer networks and we use it to illustrate that two types of random walk on a multilayer network that have been used as the basis for identifying communities in a multilayer network correspond to very different notions of what it means for a set of nodes to be a good multilayer community. This exemplifies the need for multilayer benchmark networks with known community structure to compare the ability of different methods to identify intuitive community structure. We propose a method for generating benchmark networks with general multilayer structure and use it as the basis for a preliminary comparison of different multilayer community detection methods. Finally, we use multilayer community detection to analyse survey data about people's perception of their hair. One key advantage of this type of data compared to most traditional network data sets is that we have a large number of potential explanatory variables that we can use to interpret the results of identifying communities which allows us to identify some potentially interesting hypothesis.

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Dizdarevic, Goran. "Data Fusion for Consumer Behaviour." Thesis, KTH, Matematisk statistik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-209247.

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This thesis analyses different methods of data fusion by fitting a chosen number of statistical models to empirical consumer data and evaluating their performance in terms of a selection of performance measures. The main purpose of the models is to predict business related consumer variables. Conventional methods such as decision trees, linear model and K-nearest neighbor have been suggested as well as single-layered neural networks and the naive Bayesian classifier. Furthermore, ensemble methods for both classification and regression have been investigated by minimizing the cross-entropy and RMSE of predicted outcomes using the iterative non-linear BFGS optimization algorithm. Time consumption of the models and methods for feature selection are also discussed in this thesis. Data regarding consumer drinking habits, transaction and purchase history and social demographic background is provided by Nepa. Evaluation of the performance measures indicate that the naive Bayesian classifier predicts consumer drinking habits most accurately whereas the random forest, although the most time consuming, is preferred when classifying the Consumer Satisfaction Index (CSI). Regression of CSI yield similar performance to all models. Moreover, the ensemble methods increased the prediction accuracy slightly in addition to increasing the time consumption.
I den här uppsatsen undersöks olika metoder för data fusion genom att anpassa ett antal statistiska modeller till empirisk konsument data och evaluera modellernas prestationsnivå med avseende på ett antal statistiska mått. Syftet för modellerna är att prediktera affärsrelaterade konsumentvariabler. I denna rapport har konventionella metoder såsom beslutsträd, linjära modeller och metoden med de närmsta grannarna föreslagits samt enkelskiktade neurala nätverk och den naiva bayesianska klassificeraren. Vidare har även ensemble metoder för både klassificeringar och regressioner undersökts genom att minimera korsentropin och RMSE av predikterade utfall med den iterativa icke-linjära optimeringsalgoritmen BFGS. Tidskonsumtion för modellerna och metoder för selektion av prediktorer har också diskuterats i rapporten. Data gällande konsumenternas alkoholvanor, transaktion- och köphistorik samt social demografiska bakgrund har försetts av Nepa. Evaluering av prestationsmåtten visar att den naiva bayesianska klassificeraren ger de mest precisa prediktionerna av konsumenternas driksvanor medan random forest, fastän den mest tidskrävande, är föredragen vid klassifiering av Nöjd Kund Index (NKI). Regression av NKI resulterade i likartad prestations nivå för samtliga modeller. Ensemble-metoderna gav en lätt ökning av prediceringsprecision samt en ökad tidskonsumtion.

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Spenser, Karin A. "Socio-cognitive determinants of offending behaviour." Thesis, Nottingham Trent University, 2017. http://irep.ntu.ac.uk/id/eprint/32015/.

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Prosociality is considered important in the study of offenders and offending behaviours. This is explained by the belief that the risk of offending is lowered if a person is possessed of certain prosocial skills. As a consequence HM Prison and Probation Service has developed several rehabilitative interventions aimed at improving these skills in offenders. However, despite the recognition that psychometric measurements can provide an understanding of individual cognitive abilities, the most recently developed programme does not currently require potential participants to be pre-screened for these skills. Across four separate studies the overriding aim of this thesis was to establish if certain individual prosocial abilities should be considered when designing new, or when making refinements to existing, interventions aimed at addressing recidivism. To do this, four hundred participants (comprising male and female, offenders and non-offenders) completed seven questionnaires, measuring abilities in Theory of Mind, Empathic Understanding, Moral Reasoning, Executive Functioning (as determined by Working Memory, Cognitive Flexibility, and Inhibitory Control), and levels of Social Capital. Study 1 focused on the influence of age on the development of prosociality and concluded that it may not be a limiting factor. Study 2 addressed the issue of gender and observed that differences could be detected in specific prosocial skills. Study 3 noted the influence of prosociality on Social Capital, but found no difference in perceived levels between offenders and non-offenders. Finally study 4 offered additional insight into the assessment of prosociality by noting the predictive abilities of Executive Functioning. Whilst each study adds to the theoretical knowledge surrounding the constructs of prosocial and offending behaviours, the findings may also be of interest to those involved in the designing or delivering of rehabilitative programmes aimed at improving prosocial abilities, thus benefiting society in the goal of lowering levels of recidivism in the UK.

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Kuldiloke, Somsawai. "Determinants of consumer intention towards ethical buying." Thesis, Kingston University, 2012. http://eprints.kingston.ac.uk/24841/.

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Consumer awareness about ethical issues has been growing over the last decades. Knowledge and awareness about ethical products has led to businesses responding with a variety of ethical products for the consumers. The growth in ethical products market has attracted the interest of researchers as evidenced in a growing body of literature on ethical behaviour. Ethical decision-making models in the extant research tend to emphasise social interest values, such as ethical obligation and ethical self-identity, as predictors of ethical behaviour. However, little is known about factors such as self-interest values and motives, crucial in the formation of attitudes and behaviour towards ethical purchases. Furthermore, research evidence, as well as industry reports, highlights that although consumers generally have a positive attitude towards purchasing ethical products, there is a discrepancy between their attitudes, intention and actual purchase behaviour. Whilst the link between intention and behaviour has been found to be generally tenuous, studies in the domain of consumer research suggest that intention to purchase can be treated as a predictor of behaviour (i.e., an immediate precursor of actual purchase). The determinants of consumers' intention to purchase ethical products, incorporating self-interest values and motives, are the focus of this study. Much of the prior research in ethical buying behaviour has focused on fast moving consumer goods categories, which are considered to be 'low-involvement' purchases. In contrast, involvement is considered to be an important underlying motivation for consumer purchase of other products such as clothing. Therefore, the product category of ethical clothing is chosen for investigation in this study because of the 'high-involvement' nature of fashion purchases. Understanding the determinants of consumer intention towards ethical buying can provide insights on consumers' motivational state (i.e., social interest and self-interest) influencing ethical choices. Specifically, this research examines the role of involvement in consumers' decision-making process to purchase ethical clothing (direct and moderating effects of clothing involvement). The data were collected via online survey instrument from an existing panel of a UK-based market research company. The proposed research model was tested employing the Partial Least Squares-based Structural Equation Modelling (PLS-SEM). The direct and moderating effects of clothing involvement were tested by using the two-stage approach. The second-order formative measurement model of clothing involvement (hierarchical components model) was estimated using the repeated indicators approach. The results show that ethical self-identity and subjective norm have a significant impact in ethical clothing purchase decisions. Clothing involvement was found to weaken the relationship between ethical obligation and intention towards ethical buying, whilst it strengthened the relationship between ethical self-identity and intention towards ethical buying. This thesis further establishes that consumers' perceived balance between ethical self¬identity (commitment to individual's ethical augmentation) and clothing involvement (social identity and/or fashion identity) is a step towards bridging the ethical purchasing gap. This thesis is considered to make the following contributions to knowledge and theory in the domain of consumer ethical buying behaviour. First, the formulation of the conceptual model incorporating self-interest values and motives is an advancement of the existing ethical decision-making models for predicting consumer intention to purchase high-involvement ethical products. Second, this study reveals that product involvement plays a moderating role in the consumer ethical decision-making process. Finally, this study provides evidence for the mediating role of ethical obligation on the relationship between attitude and intention.

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Ayalew, Romel. "Consumer behaviour in Apple's App Store." Thesis, Uppsala universitet, Institutionen för informatik och media, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-166547.

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Mobile applications stores such as Apple’s App Store and Google’s Android Market revolutionized the distribution of applications for mobile devices. However, with thousands of application submissions, limited testing resources and the lack of an effective filtering mechanism, application stores suffer from information overload and a risk of releasing poor quality applications that could create confusion to consumers and may seriously affect the App store markets. Thus concern has been raised whether applications have been developed according to the need and interest of consumers. Therefore, the purpose of this study was mainly to identify and get insight into the main factors that mobile application consumer takes into consideration when purchasing mobile applications from the desktop iTunes App Store and the mobile App Store on the iOS devices: iPhone, iPad and iPod Touch. In this study both qualitative and quantitative case study approach was used. Accordingly twelve participants were selected from Stockholm and Uppsala area and their behaviour in the Apple’s App Store from the desktop iTunes and the mobile App Store on iOS devices was observed and recorded. Additionally questionnaires were administered to all participants in order to gather the necessary information. Consumers on the App Store behave differently depending on the unit they are using. This is because applications on the App Store are presented differently in the desktop iTunes App Store and the mobile App Store on the iOS devices. The study shows that young consumers with lower income purchase apps more frequently than the consumers with higher income. It also shows that consumers often consider the description, the screenshots, and the ratings when they are interested in buying applications. Furthermore consumers take a look more on ratings in the list on the iPhone and iPad App Store because the ratings are not shown in the list on the iTunes App Store. Similarly consumers tend to read the customer reviews more on the iTunes and iPad App Store as the customer reviews on the iPhone App Store is displayed in another page. Consumers were found to be more attracted by visual elements that they are already familiarized with, apps with famous logos and known fonts and styles but also to coherent and descriptive app names and strong colors (i.e. red, green, yellow, black and blue, respectively). The majority of the participants found the iTunes App Store messy and cumbersome to use. They preferred using the iPad App Store because they found it to be a good mixture of both iTunes and iPhone App Store but also because it has more options to consider. Although consumers behave differently depending on the unit they are using, the visual element of the apps, prior knowledge of consumers about the name of the apps, ratings, easy accessibility of screenshots and customer reviews of the apps were found to be the main factors to be considered by consumers when they visit app stores for purchase. Thus application developers and digital magazine publishers should consider these consumer behaviours in order to influence more downloads and successfully sell apps on the app stores.

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El, Said Ghada Refaat. "Cultural effect on electronic consumer behaviour." Thesis, Brunel University, 2006. http://bura.brunel.ac.uk/handle/2438/412.

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The ubiquitous nature of e-commerce demands an innovative conceptualization of consumer behaviour that responds to various cultural preferences. Culture has been identified as an underlying determinant of consumer behaviour, and this extends to ecommerce. This research investigates this phenomenon for the Egyptian consumer. This research designed a plausible, integrated framework for investigating the target phenomenon, especially for un-explored cultures. To help to identify salient components of the phenomenon, a three-study exploratory phase, that included: interviews, a survey, and card sorting sessions, was undertaken. The exploratory results highlighted the roles of trust, uncertainty avoidance, Internet store familiarity, and reputation as the main salient factors affecting the perception of the targeted group toward e-commerce. The research hypotheses were then developed based on the exploratory results. Finally, a model testing phase to empirically assess the research hypotheses through a laboratory experiential survey with 370 Egyptian Internet users was undertaken. The experiential survey results support the significant role of the Internet store’s perceived familiarity and reputation as the main antecedents of online trust. The relationship between trust and its two antecedents are found to be culturally sensitive; the high uncertainty avoidance of the consumer is found to be associated with a stronger effect of the store’s reputation on trust, and a stronger effect of store’s familiarity on trust. The research also highlights the significant effect of trust on the attitude towards and the willingness to buy from an e-commerce site. This research, by providing an understanding of the cultural drivers of e-commerce, contributes to building a theory of consumer’s cultural trust within an Internet store context. The research reports on the development of an integrated cultural trust model that highlights recommendations for expanding the adoption of e-commerce. The systematic research framework, introduced by this research, can be a robust starting point for further related work in this area.

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Mahmood, Ammara. "Essays on consumer behaviour and pricing." Thesis, University of Oxford, 2014. http://ora.ox.ac.uk/objects/uuid:2f99d998-5536-44cc-aae1-99fb97f1a191.

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This dissertation is a collection of five essays examining different aspects of consumer and firm behavior in dynamic markets. The first essay combines clickstreams of users at a major news website with Facebook activity data, to study if social networks complement or compete for online browsing time. This is the first empirical study to show that Facebook activity increases time spent on news sites. Online news consumption is a shared experience, as the activity of social network friends strongly influences the behavior of other network members. We also find that visitors’ own browsing patterns are important predictors of online content consumption. The second essay examines consumer attitudes to risk and uncertainty vis-a-vis their purchase and search decisions for air tickets online. Using a two-stage model of purchase incidence and carrier choice, we find that browsing experience, search costs and product characteristics are important predictors of purchase incidence. Implications for website managers are also discussed. The third essay provides insights on the impact of customer heterogeneity and preference stochasticity on behavior based price discrimination. While customer heterogeneity intensifies competition, resulting in greater price discrimination, preference stochasticity reduces the incidence of price discrimination. Overall, the effect of preference stochasticity is more salient. The fourth essay presents models of strategic interaction to analyze the impact of dominance and concentration on pricing strategies. We show that lack of market dominance is a sufficient condition for discounts to existing customers. We further test our predictions via an experiment with pricing professionals. The behavior of professionals confirms that price discrimination increases with market dominance and concentration; however, lack of dominance is not a sufficient condition for loyalty discounts. We contend that increasing competition is a more effective means of improving consumer welfare compared to regulating dominant firms. The fifth essay considers the role of identity and customer type recognition in influencing pricing behavior in dynamic markets with symmetric and asymmetric players. When customer identity is detectable firms charge higher prices to repeat customers while new customers are offered lower prices. However, pricing behavior changes when information on customer type is available and this behavior varies with market structure. Age, education and experience of managers are also found to significantly influence pricing behavior.

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David, Yigal. "Consumer behaviour in voice based interactions." Thesis, Middlesex University, 2015. http://eprints.mdx.ac.uk/17321/.

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The following technological trends have occurred in parallel and together positioned and enabled the execution of my research: (a) The field of consumer behaviour that focuses on intuitive judgment and perception biases has developed significantly in recent years, (b) Speech and voice technologies have reached a commercial stage, and (c) The Big Data boom and other proprietary data that are owned by large corporates have located the industry in a better position than traditional academic bodies in terms of research capabilities. These global developments have created the opportunity to conduct this research which aims to explore the relationship between voice and speech attributes and consumer behaviour in the context of telephone based call centre interactions. The access to call centre recordings and their derivative analysis has enhanced this research with the unique experience of a practitioner rather than being limited to an at arm’s length theoretical analysis. The research questions aim to identify voice and speech attributes that affect (positively or negatively) customer satisfaction levels, and ways in which a company can utilize these attributes to change the way its call centre staff operate. The research methodology is based on a qualitative survey through which I collected data from a real-world call centre (auditory observation), and a triangulation of this data with that of a focus group session. The data went through a correlation test through a sample survey and a synthesis that processes the research findings into theoretical, published literature. Following these research insights, I have developed a Hidden Forces Model which is based on the findings arising from the research. This model offers an alternative way to operate call centres considering adjustments in social interaction by the service staff in order to impact and optimise customer satisfaction for the benefit of the company.

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Sehib, Khairia A. H. "Consumer food shopping behaviour in Libya." Thesis, University of Newcastle upon Tyne, 2013. http://hdl.handle.net/10443/2289.

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This thesis explores consumer food shopping behaviour in an emerging economy, taking the Libyan case as an example. As in many other emerging economies, Libya’s retail environment has been dominated for generations by traditional markets and small independent stores but has recently witnessed the spread of ‘modern’ formats such as supermarkets. The study draws on both qualitative and quantitative research. The qualitative research provided evidence of a complex picture, highlighting significant variations, from family to family and geographically, in the social acceptability of females shopping at traditional markets and other retail formats. In Libya, food shopping has traditionally been a task for male household members, with traditional markets regarded as inappropriate spaces for females. However the safer, cleaner, and less crowded environment offered by large supermarkets contributed to some women feeling more comfortable shopping for food and henceforth being able to shop as independent consumers. Traditional culture, rather than constraining the spread of supermarkets, may act as a facilitator of the growing popularity of supermarkets in Libya. The main quantitative research instrument was a self-administered questionnaire of Libyan food shoppers in Benghazi city. 371 completed questionnaires were obtained. Factor analysis revealed 12 factors that underlie the reasons consumers go shopping for food. The application of cluster analysis to the dimensions factor scores revealed six segments of food shoppers. The characteristics of each cluster were described by average factor scores on the dimensions of shopping motivations, demographic characteristics, and behavioural variables. The most important retail outlet attributes in the choice of where to buy food were, in descending order, food safety, quality of products, quality of service, speed of service, and variety of products. The findings also indicated that on all items supermarkets performed the best; except for freshness of products and in-store credit (traditional markets were perceived as superior on freshness of products and independent stores for in-store credit). Only for one attribute (car parking) were differences in the mean scores between supermarkets, traditional markets and independent stores not statistically significant. ii Econometric modelling considered the possible relationships between shopping behaviour and the demographic and socioeconomic characteristics of the respondents. This confirmed a major finding of the qualitative research - that females were significantly less likely than males to visit traditional markets and spent proportionally more in supermarkets. Supermarket visitors were more concerned with social acceptability whereas, patrons of traditional markets placed greater emphasis on freshness. Heavy users of independent stores placed greater emphasis on in-store credit.

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Dowey, Alan J. "Psychological determinants of children's food preferences." Thesis, Bangor University, 1996. https://research.bangor.ac.uk/portal/en/theses/psychological-determinants-of-childrens-food-preferences(6ee5e2a6-802c-4dfd-8434-3fdc82de2c79).html.

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Five experiments were conducted to investigate psychological determinants of food preference in five to seven year-old children. The research was informed by: (i) the general literature on human food preference, and (ii) behaviour analytic theory and research, particularly that on rule-governance. Experiment 1, using a between groups design, examined the impact of in vivo peer behaviour on novel food consumption. Children exposed to "positive" peers avidly consuming a target food tended to prefer that food. Conversely, children who observed "negative" peers, rejecting the food, consumed little: it was also shown that these negative effects could be largely overridden by subsequent exposure to positive peers. Experiments 2 to 5 utilised multiple baseline designs to evaluate the effectiveness of a series of multi-component interventions designed to promote consumption of previously refused fruits and vegetables. To maximise ecological validity and long-term maintenance of behaviour change these experiments were conducted in subjects' homes in the context of the evening meal. During Experiment 2 an intervention incorporating video modelling, contingent rewards, and instructions effectively promoted consumption of three named foods. However, little generalisation to the consumption of other foods was evident. In Experiment 3 a similar intervention targeted broader food categories (vegetables and fruit) and this was effective in promoting consumption of up to 12 foods. Maintenance interventions utilising token rewards were effective in promoting long term consumption. During Experiment 4, written instructions and contingent rewards, without video modelling, were relatively effective in promoting fruit, but not vegetable consumption. During Experiment 5, instructions and video modelling, without contingent rewards had a negligible effect on the consumption of either food category. The results demonstrated that, contrary to the widely held belief within the human food preference literature, interventions utilising contingent rewards can be very effective in modifying food preferences. In discussing the results consideration was given to: (i) the role of rulegovernance in ensuring effective reward use; (ii) maintenance and generalisation of behaviour change; and (iii) the outcome measure most appropriate for food preference research.

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Svensson, Karolina, and Nathalie Myhre. "Insights about the Swedish ethical consumer : a study on consumer behavoiur towards fairtrade coffee." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-9690.

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Fairtrade is one way to reach sustainable development in emerging countries, for example South America and Africa. Lately, Fairtrade has become highlighted and popular. This has led to studies on consumers’ view on Fairtrade, for instance in Belgium and America. Among the previous studies, the ethical consumer has been identified. At the moment, there is no research done in Sweden on who the Swedish Ethical Consumer is, regarding purchases of Fairtrade coffee. Therefore, with this thesis we want to fill the research gap on identifying the Swedish Ethical Consumer and which factors that influence him or her in the purchase decision. The study was performed on Swedish coffee consumers on Facebook. Different factors such as consumer related, environmental related, and product related, are measured to see if there is any relationship between these factors and how they influence the Swedish Ethical Consumer. With help from a snowball sampling technique and a self-administrated survey, 111 answers were collected. From that, we could identify the Swedish Ethical Consumer, given this sample. The result showed that product and demographics seemed to be the most affecting factors on ethical consumer behaviour. For this sample, brand (taste) of the product was by far the most popular product related factor to consider when buying coffee. From the environmental factors, the demographics were of greatest matter. Attitudes and knowledge were the most important consumer related factors. It seems like a majority of the respondents who think that Fairtrade is important (attitudes) also do buy Fairtrade coffee. Also, the respondents who possess much information (knowledge) about it tend to buy it. This study contributes to fill the gap in the lack of studies of Swedish Ethical Consumer behaviour. The conclusions can be used as a guideline and tool for companies to brand a new product. It could also be helpful for organisations to provide more information about Fairtrade to the consumers.

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Abley, Jennifer. "Stated preference techniques and consumer choice behaviour." Thesis, Cranfield University, 2002. http://hdl.handle.net/1826/4063.

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This PhD thesis examines the way in which individuals make choices during stated preference experiments (commonly referred subsets of which are called stated choice methods, conjoint analysis and trade-off analysis). Stated preference experiments ask respondents to rank, rate or choose between different product/service options, which are made up of a number of attribute mixes. The responses made by individuals within these experiments allow researchers to estimate consumer preferences. This thesis traces the historical background of stated preference experiments, from the field of utility theory and experimental economics. An understanding of this historical background explains the reliance by practitioners on the assumption that respondents make rational choices during the stated preference experiment (where all the information presented to them within the experiment is traded off in order to come to an overall preference). In light of considerable research evidence within the field of psychology that consumers do not do not conform to this economic concept of rational choice, and recent criticisms within recent stated preference literature, this thesis identifies the choice strategies employed by respondents during three stated preference experiments, where attributes were represented in different ways. Choice based stated preference experiments designed as the context for this research, measure consumers preferences for a newly developed fuel-efficient vehicle, with attributes currently unavailable in the marketplace. The experiments were presented to respondents as a series of choices between the newly developed vehicle and another currently available in the marketplace, described in terms of a number of attributes. The experiments were implemented using `think-aloud' protocol to allow the identification of respondent's choice strategies. The research successfully identifies the choice strategies employed by respondents during the stated preference experiments, and in support of recent criticisms within stated preference literature, finds significant deviations from the economic concept of rational choice. Furthermore, significant differences between the choice strategies employed by respondents are identified between the experiments where the appearance of the vehicles is represented in different ways. Using response data that is simulated to mirror the respondent choice strategies identified in each of the three stated preference experiments, the research tests the implications of these choice strategies on the estimation of consumer utility models. The research identifies significant differences between the parameter estimates derived from responses simulated assuming different choice strategy profiles. The research also identifies significant improvements in the estimated parameter values when the identified choice strategies are used in the analysis of the response data, rather than using the assumption of rational choice as an approximation. This suggests that stated prelcrence practitioners might improve model estimation by identifying the choice strategies used by respondents to inform the analysis of stated preference response data.

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Stewart, Christopher. "Modelling and comparing OECD countries' consumer behaviour." Thesis, London Metropolitan University, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.297585.

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This thesis seeks to model and compare OECD countries' consumer behaviour. We build REPIHIRELCH and ECM formulations using long time-series based solely upon private sector measures of income for twenty OECD countries. No previous study features such a broad coverage of private sector data and models. Using the Johansen procedure we build structural ECMs based upon consumption, income and inflation allowing for heterogeneous dynamics across countries and considering whether an intercept should be included in, or excluded from, the cointegrating vector. Models embodying asymmetric nonlinear adjustment towards equilibrium are also developed. We are not aware of any previous study which considers such flexibility of specification for twenty OECD economies. \Ve build ECMs consistent with valid error-correction behaviour for eighteen countries and find evidence favouring asymmetric/nonlinear adjustment for twelve countries. We derive a REPIHfRELCH model in logarithmic form to allow for current income consumers, durable expenditures and intertemporal substitution. We are aware of no previous study which simultaneously allows for all three of these features in a REPIHIRELCH model. This model is estimated with both GMM and IV methods. A proportion of current income consumers is found for all twenty countries and, in addition, accommodation for durability is evident for two economies. There is no evidence of intertemporal substitution. Regressions are employed to explain the cross-country variations in the models' estimated parameters. We are not aware of any previous study attempting to explain variations in estimated elasticities from an ECM. We are able to explain the cross-country variations in the long run income and inflation elasticities but not the short run income and inflation elasticities or the adjustment coefficient. Only one previous study considers whether the cross-country variation in the estimated proportion of current income consumers can be explained by liquidity constraints. We use a broader range of proxies for liquidity constraints and additionally consider income uncertainty as a potential explanation. Application of iterative NL3 SLS to the whole panel reveals that both factors explain the cross-country variation in this proportion.

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Norrgård, I. (Isadora). "Consumer buying behaviour in online legal services." Master's thesis, University of Oulu, 2019. http://jultika.oulu.fi/Record/nbnfioulu-201911223154.

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Abstract. Online legal services refer to electronic or digital legal services (in the form of software, apps, web pages, etc.) that can increase common people understanding of legal issues, access to legal information and social participation in legal related matters. By automating tasks traditionally performed only by lawyers and by making legal services available on the Internet, online legal services make the access to justice more affordable and accessible to all. In this modern context, where common consumers have the opportunity buy and use legal services completely on the internet and without the help of a traditional lawyer, it is necessary to investigate how consumers behave when they shop for legal services online. In accordance, the purpose of the research is to understand the consumer buying behaviour in online legal services, based on empirical research, contributing to the literature about online legal services; and to provide managerial implications for legal services companies about how to improve their marketing strategies and build their consumer relationships, based on the empirical findings. Therefore, the study delves into the minds of consumers to uncover their needs, motivations and intentions about online legal services, and it is the first study to investigate the consumer buying behaviour in online legal services. The research is planned focusing on the theories of consumer buying behaviour, technology acceptance and on prior research of online legal services. The empirical research is conducted using a survey questionnaire, employing a mixed-method approach. Brazil was chosen as the field for the research, because it is the world’s fifth-largest country by area and the fifth most populous, where legal services are highly demanded and where online legal services have potential to be widely utilized, although not much is known about the consumer behaviour towards them. The sample studied is 419 potential consumers of online legal services. To process the data, the author makes statistical analysis of each quantitative reply, qualitative thematic content analysis for each qualitative answer, and deeply analyse the final results of the research, developing a framework for the consumer buying behaviour in online legal services. The empirical findings show that the consumers of online legal services behave motivated by Price, Legal problem-solving capability, Convenience (Perceived ease of use), Speed, Safety, Quality and Trustability and that consumers have an overall positive attitude about online legal services, even though negative attitudes were also identified. Utilitarian needs and motivations, behavioural intention, attitude, perceived usefulness, perceived ease of use, information search, evaluation of alternatives, social influence, facilitating conditions, trust, perceived risk, and price value; influence and characterize the buying behaviour in online legal services and lead to the consequent consumer purchase decision. Furthermore, the buying process in online legal services follows the Five-stage buying process, but the consumer might deviate during it, because of, among other reasons, social influence and the lack of trust.

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Hewer, Paul A. "The sociology of consumer behaviour and men." Thesis, University of York, 1995. http://etheses.whiterose.ac.uk/10834/.

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Neves, Tiago do Nascimento. "Determinantes da escolha de produtos light: manteiga tradicional versus manteiga magra." Master's thesis, ISA/UL, 2014. http://hdl.handle.net/10400.5/8207.

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Mestrado em Engenharia Alimentar - Instituto Superior de Agronomia
The objective of this study is to analyze the consumption determinants of light butter in Portugal, which is a product that contains fat substitutes in its formulation. Specifically uncover the motives behind its consumption and non-consumption, based on socio demographic and behavior variables. This study is divided in two stages, in the first one a bibliographical research centered on the motives underlying food consumption and fat substitutes in light food was conducted. Afterwards a questionnaire was handled to a population of 249, whose results were subsequently analyzed with the aim of answering the questions to which this work is proposed. The most important conclusions were; about 25% of the population never tried any kind of light butter, sex and age doesn’t influence the consumption but the frequency of it, females tend to consume light butter more often, as well as, persons with at least one child. The most important factors perceived by the population regarding light butter are the well-being and health, and the heavy reasons why people don’t consume it more often is the flavor and the wrong notion of a higher price

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Nordling, Cim. "Video consumption in 2020 : A study on consumer behaviour and consumer motives." Thesis, KTH, Medieteknik och interaktionsdesign, MID, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-170134.

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Richter, Matthias. "Risk behaviour in adolescence patterns, determinants and consequences." Wiesbaden VS, Verl. für Sozialwiss, 2009. http://d-nb.info/998909475/04.

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Elliott, Mark Andrew. "The social cognitive determinants of drivers' speeding behaviour." Thesis, University of Sheffield, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.427235.

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Keeling, Jonathan Giles Matthew. "Ecological determinants of muntjac deer Muntiacus reevesi behaviour." Thesis, University of Bristol, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.296650.

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Nordfält, Jens. "Is consumer decision-making out of control ? : non-conscious influences on consumer decision-making for fast moving consumer goods /." Stockholm : Economic Research Institute, Stockholm School of Economics (EFI), 2005. http://web.hhs.se/efi/summary/673.htm.

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Apell, Karlsson Jennifer, Moa Gustafsson, and Rikard Rasmusson. "Consumers' Response to Irresponsible Corporate Behaviour : A Study of the Swedish Consumers' Attitude and Behaviour." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26693.

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How companies in the apparel industry produce their products is receiving increasingly more attention, both in the society and marketplace, as well as by consumers. Despite the increasing amount of corporate scandals and corporate irresponsibility within the apparel industry, the previous research conducted within this field has mainly focused on how positive CSR affects consumers. This thesis aims to investigate how Swedish consumers’ attitude and behaviour are affected by negative CSR in the apparel industry. In order to fulfil the purpose of this thesis, a mix of quantitative and qualitative research was used to conduct an abductive study. The data was gathered through a survey posted on social media and by performing semi-structured interviews with participants consisting of Swedish consumers. The authors of this thesis have identified that Swedish consumer’s attitude is affected by negative CSR performed by apparel companies. However, the change in consumer attitude did not necessarily transfer into a change in behaviour, which generates an attitude-behaviour gap. The key barriers identified contributing to this gap are Swedish consumers’ lack of knowledge, and that they generally value personal needs and wants such as price, quality, and style greater than social responsibility.

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Dissertations / Theses on the topic 'Determinants of consumer behaviour'

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