Dissertations / Theses on the topic 'Destination'
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Blain, Carmen Rae. "Destination branding in destination marketing organizations." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2001. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp05/MQ65064.pdf.
Full textKhalifa, Akram Esa Omar. "Destination Libya : developing Libya as an internationally competitive tourism destination." Thesis, Cardiff Metropolitan University, 2010. http://hdl.handle.net/10369/922.
Full textAl-Busaidi, Azza. "Destination Brand Meaning in the Context of a Nation Brand." Thesis, Griffith University, 2019. http://hdl.handle.net/10072/389744.
Full textThesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Dept Tourism, Sport & Hot Mgmt
Griffith Business School
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Hunt, William Norman. "Destination marketing: George." Thesis, Nelson Mandela Metropolitan University, 2015. http://hdl.handle.net/10948/5604.
Full textTremorin, Yannick. "L'immobilisation par destination." Poitiers, 2000. http://www.theses.fr/2000POIT3006.
Full textHornby, Glen. "Influence of Inter-Organisational Relationships on Tourism Operator Participation in Destination Marketing Systems." Thesis, Griffith University, 2008. http://hdl.handle.net/10072/368087.
Full textThesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Department of Tourism, Leisure, Hotel and Sport Management
Griffith Business School
Full Text
Lindgren, Natalie. "USER GENERATED CONTENT IN THE DESTINATION IMAGE PRESENTATION : THE DESTINATION VIENNA." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-86151.
Full textRazavi, Dezfouly Sara, and Anahi Molina. "Val av destination och reklam : En studie om faktorer som påverkar val av destinationen." Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-5285.
Full textBrown, Desmond Omotayo. "The effects of channel power, destination attractiveness and destination political risk events on U.S. tourism channel firms' performance : the case of tourism destinations in Africa /." Diss., This resource online, 1996. http://scholar.lib.vt.edu/theses/available/etd-06062008-155602/.
Full textClemes, Frida. "Destination vid kris : En studie om hur reseaktörer lyfter fram destinationer vid kris." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75700.
Full textWhat you can notice is that crisis occur all the time, here it is important that tour operators is prepared. Crisis management is something that most of them have however marketing a destination in crisis they do not make any fuss. By contrast they marketing destinations in different distributaries channels.
Gie, Jannie Adriaan. "Destination management: critical success factors for Knysna as an international tourism destination." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/1433.
Full textSangsue, Pisuda. "Destination brand confusion : an empirical examination of Thailand's destination image and branding." Thesis, University of Nottingham, 2013. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.596087.
Full textCox, Natasha Hannah. "Destination Brand Governance: An Exploration of Destination Management Organisations’ and Operators’ Perspectives." Thesis, Griffith University, 2014. http://hdl.handle.net/10072/366090.
Full textThesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Griffith Business School
Griffith Business School
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Mansour, F. "Destination branding analytical study applied to Sultanate of Oman as a tourism destination." Thesis, University of Salford, 2018. http://usir.salford.ac.uk/49238/.
Full textBorg, Emelie, and Bråthe Evelina Pettersson. "Att bygga en destinations varumärke : en studie om hur Destination Marketing Organizations använder sociala medier." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14573.
Full textNever before has it been as important for destinations to use social media in a strategic andefficient manner. The digital change has made it possible for brands’ social media followersto express, exchange and share their opinions about the brand to others. This way ofexchanging information is called Electronic Word of Mouth (eWOM).A gap in the existing literature is research that explains how social media and eWOM arestrategically used in brand building of destinations. The purpose of the study is to describehow Destination Marketing Organizations (DMO´s) in Sweden use social media and eWOMas a tool for building the destination brand. The study has a qualitative research strategy andthe data has been collected from semi-structured interviews and documents from the DMO´sVisit Sweden and Visit Varberg. The conclusion of the study is that both of the DMO´s utilizeseveral different types of social media in order to obtain knowledge about, inspire and engagetheir target groups and build their brands. Both of the DMO´s believe that working withindependent ambassadors is a genuine way to build the brand of the destination and spread thebrand message through eWOM through social media. What separates them from each other istheir strategic work regarding social media. This, since Visit Sweden has developed a digitalstrategy to build the brand of Sweden using social media. The study is made in swedish.
Ottersten, Elin, and Linnéa Filipsson. "En destinations attraktivitet - en annan destinations inspirationskälla : En intervjustudie om hur framgångsfaktorer inom marknadsföring kan överföras från en destination till en annan." Thesis, Karlstads universitet, Institutionen för geografi, medier och kommunikation (from 2013), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-68943.
Full textIn today's society it's hard to stand out and be unique. Cities, regions and nations compete for tourism and in order to be competitive, a common picture needs to be emphasized. If this is perceived the destination will appear attractive, there are more ways to create an attractive destination though. One example is “best practice”, which is a method of transferring success factors from one destination to another. Therefore, the purpose of the study is to investigate whether it is possible to transfer success factors between destinations. To investigate this, Visit Värmland has been compared with Smålands Turism, the tourism department at Karlstad municipality has been compared to Destination Jönköping and Karlstad Airport has been compared to Jönköping Airport, this is done in the empirical chapter. The essay is therefore based on qualitative semi-structured interviews with informants from the previously mentioned organizations. In the analytical chapter, empirical material is placed against the theoretical framework, which addresses topics such as destination, resources, location marketing, best practice and the importance of airports for tourism. The final parts of the study answer the purpose and the questions as well as suggestions for further research that can be done on the subject. The result of the study is that the success factors of destinations marketing can be transferred to some extent. Examples given to Visit Värmland and Karlstad Municipality are to work more with the resources available, collaborate more, and involve the local community in marketing. This indicates that the study fills the knowledge gap that exists about whether best practice can be used as a method of increasing the attractiveness of a destination. The study contributes knowledge of how a destination can be inspired by another destination to succeed better with its marketing.
Ramachandran, Sridar. "Exploring destination imagery : a holistic assessment on Malaysian destination image from a British perspective." Thesis, University of Strathclyde, 2004. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21539.
Full textAnton, Aldevinge. "Market your destination : An investigation of how destination marketing organizations can reach generation Y." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53442.
Full textJoger, Sebastian, Valdrin Lajqi, and Medin Sumic. "Utmaningar & möjligheter för snabbväxande turistdestinationer : Fältstudie av Sälen." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-100558.
Full textSchlepphorst, Susanne [Verfasser]. "Destination: self-employment / Susanne Schlepphorst." Siegen : Universitätsbibliothek der Universität Siegen, 2016. http://d-nb.info/1105037703/34.
Full textPrangli, Tõnis. "Destination Development on Prangli Island." Thesis, Umeå universitet, Institutionen för geografi och ekonomisk historia, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-73611.
Full textBettinger, Nicole. "Europe's inspired journey : destination Delaware?" Thesis, McGill University, 2005. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=83947.
Full textLövqvist, Lovina, and Sandra Strömmen. "Destination Långflon : -den oupptäckta turistdestinationen." Thesis, Karlstads universitet, Institutionen för geografi, medier och kommunikation, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-37815.
Full textBeauchamp, Annie. "La destination de l'immeuble loué." Tours, 2001. http://www.theses.fr/2001TOUR1005.
Full textBoffa, Romain. "La destination de la chose." Montpellier 1, 2004. http://www.theses.fr/2004MON10013.
Full textTomko, Martin. "Destination descriptions in urban environments /." Connect to thesis, 2007. http://eprints.unimelb.edu.au/archive/00003594.
Full textErickson, Thomas John. "Destination: Heaven A Short Film." Thesis, The University of Arizona, 2009. http://hdl.handle.net/10150/192334.
Full textÅsberg, Benjamin. "Det goda värdskapet : -Destination Östersund-." Thesis, Mittuniversitetet, Institutionen för ekonomi, geografi, juridik och turism, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-36471.
Full textTang, Tricia. "A comparative analysis of college student spring break destinations an empirical study of tourism destination attributes." Honors in the Major Thesis, University of Central Florida, 2012. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/626.
Full textB.S.
Bachelors
Rosen College of Hospitality Management
Hospitality Management
Genc, Rabia, and Kathrina Lopez. "Walking area with something for everyone : En studiekring besökarnas syn på Södra Djurgården." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-19844.
Full textDen här uppsatsen kommer att undersöka besökarnassyn på destinationen Södra Djurgården och vilka konsekvenser som turismen åstadkommer enligt dem. Södra Djurgården tillhör Stockholm där gränsen mellan södra och norra Djurgården är Djurgårdsbrunnsviken och kanalen. Anledningen till att vi valde just Södra Djurgården beror på att de flesta stora och kändaattraktioner av Stockholm befinner sig där. I denna uppsats har vi använt oss av en kombination av kvalitativa och kvantitativa metoder. Vi genomförde undersökningen genom enkäter och djupintervjuer. Dessutom har vi tillämpat tidigare forskningoch teorier om destinationsbegreppet, destinationsutveckling och turismenseffekter. Resultatet av undersökningen visade att besökarna vill att det ska vara billigare på attraktionerna, logistikanläggningarna och guidningarna. Besökarna vill även att attraktionerna bör förnyas och anpassas till alla målgrupper. Samt att ett samarbete mellan aktörerna på Södra Djurgården börförbättras för att få en lyckad destinationsutveckling.
Bekkhus, Trine, and Beatrice Granström. "Den attraktiva destinationen : En destinationsutvecklingsmodell utifrån ett upplevelseproduktionsperspektiv för destinationer som vill uppnå attraktivitet." Thesis, Luleå tekniska universitet, Institutionen för konst, kommunikation och lärande, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-362.
Full textLiu, Chang, and Haoyuan Ning. "Destination image in Bejing, China : Exploring the differences in destination branding towards international and domestic tourists." Thesis, Högskolan Dalarna, Turismvetenskap, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:du-16161.
Full textQUAN, GUI. "DESTINATION IMAGE, RISK PERCEPTION AND THE UNITED STATES AS AN EDUCATIONAL DESTINATION FOR CHINESE COLLEGE STUDENTS." Kent State University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=kent1384884511.
Full textCavalheiro, Mariana Brandão. "Understanding smart tourism destination: evidence from a smart city project implementation in an international tourism destination." reponame:Repositório Institucional do FGV, 2017. http://hdl.handle.net/10438/19309.
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O rápido aumento da população urbana apresenta novos desafios para a administração de cidades em todo o mundo. No entanto, com a adoção generalizada de tecnologias de informação e comunicação (TIC), um número crescente de iniciativas estão sendo implementadas para aliviar essa tensão ao tentar transformar os centros urbanos em cidades inteligentes. Paralelamente ao conceito de cidades inteligentes, uma variação específica deste conceito emergiu no setor de turismo, cunhado na ideia de destinos turísticos inteligentes (DTI). Com base na experiência de Armação dos Búzios (RJ, Brasil), esta pesquisa explora algumas questões cruciais ao processo de transformação de um destino turístico em inteligente. De fato, os principais destinos turísticos estão implementando cada vez mais as TIC para enriquecer as experiências dos turistas e, como resultado, melhorar a competitividade do destino. Apesar do crescente número de iniciativas de DTI em diferentes países, a literatura existente permanece incipiente sobre esse fenômeno crescente. Assim, o primeiro artigo desta tese propõe um modelo teórico – o Smart Destinantion Development Model - visando indicar um caminho estratégico que um destino turístico deveria seguir para se tornar inteligente. Ao discutir a ideia de DTI, argumentamos que, além de aumentar a competitividade do destino, um projeto de DTI deve basear-se em um paradigma sustentável para criar valor público para a comunidade local. O segundo trabalho, desenvolvido sob a perspectiva da teoria Ator-Rede, está focado em investigar o processo de implementação do projeto de cidade inteligente de Armação dos Búzios, denominado Cidade Inteligente Búzios (CIB). Além disso, essa pesquisa também tentou entender o papel do contexto na implementação de um projeto de cidade inteligente. Nossas descobertas revelam que o projeto da cidade inteligente estudado foi principalmente motivado pela regulação pública e decisões, que caracterizamos como de cima para baixo, praticadas através das interações de seus participantes Após reconhecer o papel dos atores envolvidos no projeto CIB, bem como suas motivações, o terceiro artigo analisou o mesmo projeto usando o modelo SDDM. Desta forma, o artigo III visa investigar se, no processo de implementação do projeto da cidade inteligente, Armação dos Búzios também buscou se tornar um DTI. Nossos resultados mostraram que, apesar das oportunidades que surgiram com a infraestrutura tecnológica trazida pelo projeto da cidade inteligente, o setor de turismo de Armação dos Búzios não conseguiu se tornar mais eficiente. Assim, o último artigo provou que as TIC não irão atuar por si só para melhorar a experiência dos turistas. Na verdade, há uma cadeia de valor turístico muito complexa que precisa ser organizada e envolvida com uma visão estratégica comum, antes que a tecnologia se torne útil para aumentar a competitividade do destino turístico.
The rapid increase in urban population poses significant challenges to the administration of cities throughout the world. However, with the widespread adoption of information and communication technologies (ICT), a growing number of initiatives are being implemented to alleviate such strain by attempting to transform urban centers into Smart Cities. Parallel to the concept of Smart City, a specific variation of this concept is emerging in the Tourism sector, which regards the idea of Smart Tourism Destinations (STD). Drawing upon Armação dos Búzios (RJ, Brazil) experience, this research explores some key issues to be addressed in the process of transforming a tourism destination into a smart one. In fact, mainstream tourism destinations are increasingly implementing ICTs to enrich tourists' experiences and, as a result, improve the competitiveness of the tourism destination. Despite the growing number of STD initiatives in different countries, the extant literature remains silent on this growing phenomenon. As such, the first article of this thesis proposes a theoretical model – The Smart Destination Development Model – aimed at indicating a strategic path that a tourism destination should follow to become a smart one. By discussing the idea of STD, we argue that besides enhancing the destination competitiveness, an STD project should be grounded on a sustainable paradigm in order to create public value for the hosting community. The second paper, developed under the Actor-Network theory perspective, is focused on investigating the implementation process of the smart city project that took place in Armação dos Búzios, named Cidade Inteligente Búzios (CIB). Additionally, this research also attempted to understand the role of context in the implementation of a smart city project. Our findings reveal that the smart city project studied was primarily motivated by public regulation and mainstream decisions we characterized as top-down decisions implemented through interactions of project participants. After acknowledging the role of actors involved the CIB project, as well as their motivations, the third article has studied the same project using the SDDM. In this way, article III aims at investigating if in the process of implementing the smart city project, Armação dos Búzios also sought to become a STD. Our results have shown that, despite the opportunities that emerged with the technological infrastructure brought by the smart city project, the tourism sector of Armação dos Búzios was not able to become more efficient. Thus, the last paper has proven that ICT will not act by itself in improving the tourists’ experience. In fact, there is a very complex touristic value chain that needs to be organized, and be engaged with a common strategic vision, before technology becomes useful to increase the tourism destination competitiveness.
Sonnleitner, Katharina. "Destination image and its effects on marketing and branding a tourist destination : A case study about the Austrian National Tourist Office - with a focus on the market Sweden." Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-9271.
Full textYau, Victor. "WDM network design and destination conflicts." Thesis, University of Canterbury. Computer Science, 1996. http://hdl.handle.net/10092/8387.
Full textDixit, Vinayak. "HURRICANE EVACUATION: ORIGIN, ROUTE AND DESTINATION." Doctoral diss., University of Central Florida, 2008. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/3224.
Full textPh.D.
Department of Civil and Environmental Engineering
Engineering and Computer Science
Civil Engineering PhD
Winell, Jenny, and Richard Romanov. "Att varumärka en destination : Fallet Vaxholm." Thesis, Södertörns högskola, Turismvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-31050.
Full textTurismen till Sverige och Stockholms skärgård ökar vilket leder till en ökad konkurrens när de olika destinationerna inom Stockholms skärgård vill locka turister. Det har även blivit en ökning i att skapa varumärken för städer och platser runt om i världen samt att skapa en identitet för turister att känna igen sig i. Att en plats skapar ett starkt varumärke och identitet kan vara den viktigaste konkurrerande faktorn för destinationen. Denna studie undersöker Vaxholm och hur destinationen bygger upp sitt varumärke genom olika aktörer. Studien innefattar även hur Vaxholm försöker att skapa en identitet för att påverka imagen destinationen har i dagsläget. Syftet med studien är att undersöka hur en destination bygger upp ett varumärke för att på så vis förmedla en gemensam image. Studiens syfte har besvarats genom tre olika frågeställningar vilka innefattar hur Vaxholm bygger upp sitt varumärke genom samarbetet mellan olika aktörer på destinationen samt hur detta samarbete ter sig. Studiens empiri har samlats in på ett kvalitativt sätt genom sju stycken semi-strukturerade intervjuer med medlemmar från organisationen “Destination Vaxholm”. Respondenterna var såväl inom styrgruppen som vanliga medlemmar inom organisationen. Empirin har sedan analyserats mot tidigare skrivna teorier inom forskningsämnet vilket gör studien deduktiv. Resultatet visar att Vaxholm bygger upp sitt varumärke genom den ekonomiska föreningen “Destination Vaxholm”. Här samlas det aktörer från olika sektorer för att utveckla och förstärka evenemang samt aktiviteter som finns på Vaxholm. Destination Vaxholms medlemmar vill skapa en identitet och image över destinationen att det är en året om destination istället för en ”sommardestination”, vilket präglar destinationen i dagsläget. Organisationen är nyskapad vilket gör att samarbetet mellan de olika aktörerna är nytt vilket resulterar i att tilliten mellan aktörerna inte har behövts ifrågasättas än. Resultaten visar även på att det är en demokratisk organisation vilket endast fungerar om medlemmarna har en vilja att samarbeta med varandra.
Ridel, Serge. "Essai sur la destination du droit." Paris 10, 2001. http://www.theses.fr/2001PA100017.
Full textDixit, Vinayak V. "Hurricane evacuation origin, route and destination /." Orlando, Fla. : University of Central Florida, 2008. http://purl.fcla.edu/fcla/etd/CFE0002051.
Full textCooper, Villagran Mary-Ann. "Green Destination Image: Construction, Projection, Perceptions." Thesis, Griffith University, 2017. http://hdl.handle.net/10072/366261.
Full textThesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Griffith Business School
Griffith Business School
Full Text
Branisso, Diana Pereira. "Destination branding: análise do destino Bahia." reponame:Repositório Institucional do FGV, 2005. http://hdl.handle.net/10438/2353.
Full textO tema do estudo é Destination Branding (DB), o processo de construção e desenvolvimento de marcas de destinos. O referencial teórico sobre o tema, bem como o estudo do branding da Nova Zelândia, estabeleceram as bases para a construção de um quadro de referência de DB, que foi estruturado em três macro etapas: ajuste do contexto, componentes de DB (aplicação de conceitos: imagem e identidade) e operacionalização (gestão, comunicação e avaliação). À luz desse quadro de referência, foi analisada a experiência de DB do Estado da Bahia - um estudo de caso único, de caráter exploratório, com base em dados qualitativos. A experiência da Bahia corroborou à pouca efetividade, apontada na teoria, de obter controle gerencial e continuidade das ações por meio de controle direto. Evidenciou-se também que a ausência de um diagnóstico completo - com análise dos clientes e da concorrência e auto-análise - prejudica a elaboração da identidade de marca para o destino. Por fim, o caso mostrou a necessidade de profissionalização da gestão para implementação das estratégias traçadas para o destino.
The research topic is Destination Branding (DB), the process of construction and development of destination brands. The theory about the research topic, as well as the study of branding in New Zealand, have established the foundation for the construction of a framework of DB, which has been structured in three macro steps: context adjustment, components of DB (concept application: image and identity) and operationalization (management, communication and evaluation). The DB case of Bahia has been analyzed under this framework – a single exploratory case study, based on qualitative data. The experience carried out in Bahia has endorsed the poor effectiveness, as seen in theory, to obtain management control and continuity by means of direct control. It has also become evident that the absence of a complete diagnostic – including an analysis of the clients and that of the competitor and a self-analysis – harms the elaboration of the identity of the destination branding. Finally, the case has shown the need for professional management to guarantee implementation of the strategies for the destination.
Alahakoon, Thilini Hiranya. "A model of transformative destination image." Thesis, Queensland University of Technology, 2022. https://eprints.qut.edu.au/235928/1/Thilini_Hiranya_Alahakoon_Thesis%281%29.pdf.
Full textGustafsson, Angelica, Cornelia Frammin, and Sofie Wangärd. "Massmedias påverkan på destiantionsimage : En studie om researrangörernas hanterande och agerande gällande destiantionsimage." Thesis, Södertörns högskola, Turismvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-34049.
Full text- Hur påverkas destinationers image av negativ nyhetsrapportering? Finns det några strategier som researrangörerna tillämpar för att förändra en destinations image och i så fall vilka? De slutsatser som studien kommer fram till är följande:
- Destinationer påverkas av negativ nyhetsrapportering till följd av att personer påverkas av det media rapporterar om. Destinationer påverkas i olika utsträckning beroende på dess internationella status, geografiska läge, resenärernas familjära känsla gentemot platsen samt själva händelsens karaktär. Alla individer påverkas olika av massmedias rapportering, beroende på tidigare erfarenheter och kunskap om platsen. Alla kriser och händelser kräver olika strategier, både storleksmässigt och beroende på vad för typ av händelse som inträffat. Researrangörer hjälper destinationer under en kortsiktig period men under ett längre perspektiv så anpassar sig researrangörerna främst till efterfrågan på marknaden. Det är en skör balansgång vad gäller att tillämpa externa aktörer vid arbetet med att förändra destinationers image. Baserad på situation tilltas olika marknadsföringsstrategier i form av kampanjer, annonser och rabatter, vilket kortsiktigt kan påverka att försäljningen ökar och resmönster påverkas. Ansvaret ligger hos oss människor hur vi erhåller rätt information via rätt kanaler som följaktligen påverkar våra uppfattningar och därmed destinationers image.
The tourist industry is important to the industry economically. But at the same time it is very vulnerable to negative happenings and events from around the world. Since information and news is spreading faster than ever before, and due to the simplicity there now is to take parts of the information about a destination, it is easy for the destinations image to be affected badly by what is being mediated throughout the media. This study therefore aims to map out in what ways destinations images are affected by negative news, reporting through a producer perspective. This is done by examining what there is that makes an image change. At the same time this study focuses on trying to understand if different strategies are being used by tour operators in order to change the image of destinations and if they are trying to handle the media's effect on such image. Therefore the ambition is to gain knowledge about what can be done to minimize the effect media has on travel patterns and reduce the extent there is today. In order to do this, the following study focuses on these two research questions: How is destinations images affected by negative news reports? Are there any strategies that travel agencies apply in order to change destination images, and in that case which? The conclusions that can be drawn are following: Destinations are affected by negative news reports because people are affected by media reportings. Destinations are affected to various degrees depending on its international status, geographical location, travelers' family feelings towards the place and the nature of the event itself. All individuals are affected differently by the media reportings, depending on previous experience and knowledge of the site. All crises and events require different strategies, both in size and depending on what type of event that has occurred. Tour operators help destinations in the short term rather than the longer term perspective, as tour operators adapt primarily to market demand. It is a tough balance in terms of applying external factors in the process of changing the image of destinations. Based on situation, different marketing strategies are used in the form of campaigns, ads and discounts, which can shortly affect sales and travel patterns. The responsibility lies on each individual and how we get the right information through the right channels, which consequently affects our perceptions and thus the image of destinations.
Tran, Thi Ngoc Lien [Verfasser]. "Destination Image, Tourist Satisfaction and Destination Loyalty : a Case Study of Hue, Vietnam / Lien Tran Thi Ngoc." Greifswald : Universitätsbibliothek Greifswald, 2016. http://d-nb.info/1098173708/34.
Full textAl-Masroori, Rashid Salim, and n/a. "Destination Competitiveness: Interrelationships Between Destination Planning and Development Strategies and Stakeholders' Support in Enhancing Oman's Tourism Industry." Griffith University. Griffith Business School, 2006. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20070712.142534.
Full textAl-Masroori, Rashid Salim. "Destination Competitiveness: Interrelationships Between Destination Planning and Development Strategies and Stakeholders' Support in Enhancing Oman's Tourism Industry." Thesis, Griffith University, 2006. http://hdl.handle.net/10072/365179.
Full textThesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Griffith Business School
Griffith Business School
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Bergström, Joakim, Maria Lehtinen, and Mariel Svensson. "Successful Destination Branding? : A case study of DMOs in Brussels, Istanbul and Stuttgart." Thesis, Linköping University, Department of Management and Engineering, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-56666.
Full textTourism is an important source of economic growth for destinations, which is why the interest for destination branding has grown in recent years. Meanwhile, Destination Marketing Organisations (DMOs) often struggle to promote their destination successfully. For instance, many stakeholders influence the perception of a destination and therefore it is difficult to create a coherent image. Some destinations have a more successful destination branding, which not only depends on their marketing methods but also the pre-requisites of the city. Hence, destination branding is a complex process where there is no standard solution. Therefore, three different destinations are used as a basis for the thesis; Brussels, Istanbul and Stuttgart. What can be learned from the marketing methods in these destinations? The purpose of this thesis is to examine the current market position of Brussels, Istanbul and Stuttgart as tourist destinations and their marketing strategies and methods used to promote the destinations. We will identify general recommendations on how to improve the destination branding, and propose specific recommendations to selected DMOs in the destinations.
Through the use of specific descriptive criteria, such as unique selling points (USPs), image and marketing channels, as well as the conducting of interviews with employees in higher administrative positions within the selected DMOs, the thesis aims at providing the reader with a deeper knowledge in the field of destination branding. The Tourist Area Lifecycle Model was used to analyse the destinations to understand their situation today and future possibilities and challenges in marketing the cities as tourist destinations. Moreover, the concepts of comparative and competitive advantages and the integrative model by Ritchie and Croutch was used to discuss the competitiveness of the destinations. The research shows that DMOs face problems, such as the lack of a coherent image, common goals, the coordination of activities between DMOs in different levels and cooperation between different stakeholders. These are areas that need attention from the DMOs in order to achieve successful destination branding and are included in the conclusion, which helps DMOs to improve their marketing methods in order to achieve success in the promotion of their destination.
Dietrich, Katrina. "How to implant an intended Destination Image into the tourists mind : The case of Östersund, Sweden." Thesis, Mittuniversitetet, Institutionen för samhällsvetenskap, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-13147.
Full textEnhamn, Isac, and Markus Berg. "Destination HV71 : En kvalitativ studie i co-branding & place branding med Jönköpings kommun, Destination Jönköping och HV71." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-29477.
Full textIt is important for a city to stand out, to make itself heard among other cities that are competing for the same tourism income and new citizens. How can an medium-sized city stand out from the crowd? Perhaps by marketing itself together with a sports club. This study investigates how a city together with the local elite ice hockey team and the visitors bureau work to create a positive image of the city. Previous research has focused on how cities work with big events, such as the Olympic games and world championships. No relevant research that we have come across has looked at the cooperation between a local elite ice hockey team, the visitors bureau and the local government. The theories that have been used are place branding and co-branding. These theories are composed of multiple aspects that can be applied to a study, place branding has ”the five Rs of place branding” and co-branding has the ”5C co-branding strategy”. The method that has been used is qualitative interviews. The interviews that have been carried out were structured with open question to get as much information from the answers as possible. The reason that qualitative interviews were carried out was to find out if there was any cooperation between these organizations. The results show that there is no widespread cooperation between these organizations. All of the organizations were positive to the idea of future cooperation, but as of now there are no plans from any of the organizations to commence a cooperation initiative with any of the others.