Dissertations / Theses on the topic 'DEPARTMENTAL STORE'
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1
Smartt, Elizabeth Thalhimer. "Thalhimers Department Store: Story, History, and Theory." VCU Scholars Compass, 2005. http://scholarscompass.vcu.edu/etd/1447.
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This thesis looks at Thalhimers department store through the lenses of story, history, and theory. It first introduces the intertwining narratives of the author's paternal family and the store's history, then shares the author's personal story of Thalhimers. The second half outlines the master narrative of the American department store then applies "fantasy-theme analysis" and the symbolic convergence theory to stories and artifacts related to Thalhimers. A conclusion discusses the end of the department store era including a deeply personal goodbye from the author.
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Buerk, Phillip C. "ENVIRONMENTAL INTERNSHIP STORE PLANNING, ARCHITECTURE, CONSTRUCTION, AND ENGINEERING DEPARTMENT FEDERATED DEPARTMENT STORES." Miami University / OhioLINK, 2003. http://rave.ohiolink.edu/etdc/view?acc_num=miami1070655104.
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Risen, Jeremy D. "Indianapolis department store architecture : the national and local development of the department store building type." Virtual Press, 2000. http://liblink.bsu.edu/uhtbin/catkey/1178347.
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The department store retailing concept grew out of the nineteenth century dry goods retail trade. Dry goods stores were usually housed in a group of nineteenth century commercial buildings. As the United States became more prosperous during the late nineteenth century, dry goods establishments outgrew their buildings and developed a new department store building type. The "second generation" store design was generally tripartite: large ground floor display windows, intermediate stories with regular banks of windows, and decorative upper one or two stories capped with an elaborate cornice. These flagship buildings were expanded and remodeled until the 1950s, when the focus of department store retailing shifted to the suburban branch stores. The branch stores anchored shopping centers in the 1950s and 1960s and enclosed shopping malls thereafter.Department of Architecture
4
Sonter, Sharyn Louise, University of Western Sydney, of Performance Fine Arts and Design Faculty, and School of Design. "The museum and the department store." THESIS_FPFAD_SD_Sonter_S.xml, 1997. http://handle.uws.edu.au:8081/1959.7/553.
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This research aims to show the relationships between the museum and the department store and the visitor who engages with both institutions. The visitor to these spaces is the focus for the development of meaning, and reaction, to the objects on display in both spaces. The methods of interior and exterior design, planning and circulation, and object display, are discussed in relation to the vital context of the viewer, and the consequent construction of meaning and value. Value itself, becomes a recurring theme in these discussions since design and display within both institutions can perpetuate value, desire, and fetishism for the object. These concepts are further related to the appropriation of Minimalist aesthetics in boutiques. This analysis is applied to the critique of two exhibitions: 'Islands: Contemporay Installations' at the National Gallery of Australia, and, 'The Second Asia-Pacific Triennial of Contemporary Art' at the Queensland Art Gallery. These exhibitions which predominantly involve installation art are discussed as examples relating to the phenomena of viewing, and the impact of design and displayMaster of Arts (Hons) Visual Arts
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Sonter, Sharyn Louise. "The museum and the department store." Thesis, View thesis, 1997. http://handle.uws.edu.au:8081/1959.7/553.
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This research aims to show the relationships between the museum and the department store and the visitor who engages with both institutions. The visitor to these spaces is the focus for the development of meaning, and reaction, to the objects on display in both spaces. The methods of interior and exterior design, planning and circulation, and object display, are discussed in relation to the vital context of the viewer, and the consequent construction of meaning and value. Value itself, becomes a recurring theme in these discussions since design and display within both institutions can perpetuate value, desire, and fetishism for the object. These concepts are further related to the appropriation of Minimalist aesthetics in boutiques. This analysis is applied to the critique of two exhibitions: 'Islands: Contemporay Installations' at the National Gallery of Australia, and, 'The Second Asia-Pacific Triennial of Contemporary Art' at the Queensland Art Gallery. These exhibitions which predominantly involve installation art are discussed as examples relating to the phenomena of viewing, and the impact of design and display
6
Sonter, Sharyn Louise. "The museum and the department store." View thesis, 1997. http://library.uws.edu.au/adt-NUWS/public/adt-NUWS20030911.113738/index.html.
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Landry, Monica. "Women at work in an American retail department store." Thesis, California State University, Long Beach, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=1591603.
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The rapid growth of the retail economy has created an abundance of low wage work. The retail sector often employs black and Latina women in low middle management and part-time positions while, white men and women hold top managerial and human resource positions. Consequently, a distinctive pattern of inequality emerges for women of color in retail work. Utilizing data from 20 in-depth interviews, I find black and Latina women's raises and promotions are stifled by the surveillance and bodily control they encounter on the retail floor. This study explores the simultaneous ways race, gender, class and body type intersect to place women of color in subordinate positions within the workforce. Moreover, this research provides insight into how the "white racial frame" is used to exploit women of color by both white management and the self-surveillance women of color conduct onto their own bodies.
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De, Falbe Sophia J. "James Shoolbred & Co : late Victorian department store furniture." Thesis, Royal College of Art, 1985. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.638824.
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Desir, Samara. "Strategies Department Store Managers Use to Increase Employee Engagement." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6416.
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Business leaders are challenged with sustaining an engaged workforce to achieve economic prosperity in their organizations. The implementation of effective strategies to increase employee engagement can mitigate the challenges of employee disengagement. The purpose of this qualitative, single case study was to explore the strategies that department store managers used to increase employee engagement. The conceptual frameworks selected for the research were Vroom's expectancy theory of motivation and Kahn's engagement theory. The research participants consisted of 5 department store managers, from the northeastern United States, who successfully used strategies to increase employee engagement. Data were collected from the participants in semistructured interviews and from company archival documents about the strategic efforts that department store managers used to increase employee engagement. Data analysis consisted of compiling the data, coding for emergent themes, disassembling the data into common codes, reassembling the data into themes, interpreting the meaning, and reporting the themes. The 9 themes that emerged from the data were manager and employee relationship, employee motivation, rewards and incentives, expressing appreciation, ensuring employee wellbeing, health and safety, employee empowerment, employee feedback, and establishing employee expectations. The study results could contribute to positive social change by providing department store managers with strategies to increase employee engagement, which may reduce employee turnover and create community-wide employment opportunities for community members.
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Aperrigue, Garay Vivian Gardenia, and Rojas Lucila Miriam Cortez. "Store awareness, store loyalty, store perceived quality y store image en relación a la intención de compra en tiendas departamentales." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/655610.
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Esta investigación se enfoca en analizar la relación de las variables del store equity: store awareness, store loyalty, store perceived quality y store image. Asimismo, la investigación evaluó que tanto una variable influye en las otras, y cuál de estas influye más en la intención de compra en las tiendas departamentales. Como primer resultado, se encontró que el store awareness es una pieza clave del store equity. Asimismo, se encontró que el store awareness y el store image influyen en el store loyalty. Además, este estudio muestra evidencia de que todas las variables del store equity influyen en la intención de compra, pero no con la misma intensidad. El estudio para esta investigación fue realizado en Lima (Perú), utilizando una metodología cuantitativa con una muestra de 400 clientes de tiendas departamentales.This research focuses on analyzing the relationship of store equity variables: store awareness, store loyalty, store perceived quality and store image. Also, the investigation evaluated how much one of these variables influences the others, and which of these influences the most on the purchase intention of department stores. As the first result, it was found evidence that the store awareness is a key element of the store equity. Also, it shows that the store awareness and the store image influences the store loyalty. In addition, this study shows evidence about how all the variables of store equity influence purchase intention, but not with the same intensity. The study for this investigation was made in Lima (Peru), using a quantitative methodology with a sample of 400 customers of department stores.
Trabajo de investigación
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Norton, D. C., and B. Gordon. ""The Ballantynes Department Store Fire Disaster" Christchurch, 18 November 1947." University of Canterbury. Civil Engineering, 1992. http://hdl.handle.net/10092/8331.
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This report presents information regarding the Ballantynes Department Store Fire
Disaster, which occurred at Christchurch, New Zealand, on the 18th November
1947. The complex was situated where the present building stands at the intersection of Cashel and Colombo Streets.
The fire was first noticed at 3.31 p.m. approximately and the magnitude of the fire was such that within an hour an acre of building had been gutted by fire. The intensity of the blaze was such that flames were observed leaping 300 feet into the air from the top floors of the building at the height of the fire. Heat could be felt 150 yards from the building. The pall of smoke was estimated to have been a mile wide and rising upwards of four to five thousand feet, and was visible thirty miles away. Over six thousand gallons of water per minute were used to fight the fire with no impact. Witnesses described fire spreading through the building "like a flame thrower".
The report focuses on several aspects of this disaster:
1. Examination of the structural aspects and building features.
2. Occupancy hazards applicable to Ballantynes at the time of the fire.
3. Identification of circumstances as to how the building features contributed to the spread of the fire, and loss of life.
4. By-laws, statutes and codes in force in 1947 relating to fire protection and prevention, safety of staff and safe means of egress and whether Ballantynes complied with such requirements.
In conclusion we discuss how the fire could have been prevented from reaching the magnitude it did and how the tragic loss of life could have been averted. We have not compared the Building and Egress Codes of 1947 with those existing today as our approach has been to demonstrate via the Ballantynes fire the hazards that caused this disaster to occur, with the result of the deaths of 41 people trapped in the building.
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Garza, Quiroga Juan Gilberto. "Quality perception in a meat department of a retail store." Thesis, Kansas State University, 2012. http://hdl.handle.net/2097/18139.
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Master of AgribusinessDepartment of Agricultural Economics
Vincent Amanor-Boadu
HEB is a privately-held grocery retailer founded in 1905 in Kerrville, TX. Since then, HEB has grown to 399 stores in 155 communities. Although the majority of its operations have been in southern Texas, nearly 10 percent of HEB’s stores (39) are in Mexico. This may be considered an impressive feat since its entry into Mexico occurred in 1997 to take advantage of the growth opportunities in Mexico and the North American Free Trade Agreement involving Canada, the U.S. and Mexico. The research was conducted using primary data collected through a survey. Secondary data from the Shapiro Index were also employed to explain the observations from the survey. Econometric and statistical models were used in the analyses. Customer quality perception is an important metric for the retail industry. This research evaluates the effect of purchase history, frequency of shopping, price perception, quality and service changes through time on the quality perception of a meat department in a supermarket. The impact of additional labor was analyzed to determine the effect on those variables. The quality perception of the customers of other meat retailers in the same trading areas was also evaluated. The results of the study were then compared to the actual metric used to measure quality perception (Shapiro Index). The study found that the company has a significant higher quality perception than other supermarkets, that labor had a positive effect on quality and service change, customers noticed the change, and with time, it will increase their quality perception. The results show a different perception from customers than the Shapiro Index, customers do not notice a decrement on quality in the meat departments. Based on these results, a further research on the actual methodology used was performed, training and new purchasing specifications were applied to improve the intrinsic characteristics of the products and a new marketing campaign was launched based on quality and freshness.
13
Morkel, Anel. "The importance of atmospherics in the fashion industry." Thesis, Stellenbosch : Stellenbosch University, 2011. http://hdl.handle.net/10019.1/85163.
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Thesis (MBA)--Stellenbosch University, 2011.Customers expect from a store that displays expensive products to make an effort to decorate the store with atmospheric elements to create a prestige atmosphere. The four stores that the participants visited target upper-class customers and display expensive products. One of the participants mentioned that the atmosphere in Hip Hop remind her of a take-away restaurant. Hip Hop was making no effort to decorate its stores to create a hedonic experience for its customers. They were relying on their well-known brand name to sell their products. In the long run, this strategy will not be effective as the competition gets tougher and more brands enter the market. High-class fashion stores focus more on hedonic customers. Customers do not need to buy expensive clothes as there are many discount stores that could fulfil their clothing needs. In order for high-class fashion stores to attract customers they need to create a hedonic experience for their customers in the store. The customers must want to enter the store and spend time in the store. Atmospheric elements can attract customers to the store and influence the time they spend in the store. It is important that new fashion stores have the right atmospheric design in their stores. New stores cannot rely on a name as this is not well known. The atmospheric design of a store tells customers what they can expect in the store. One of our main findings is that there is a difference between the atmospheric designs in shopping centres. The fashion stores in the V&A Waterfront in Cape Town use atmospherics in their stores to create a prestige atmosphere for their upper-class customers. On the other hand, the atmospheric designs in the fashion stores in Canal Walk, which attracts middle-class customers, had a lower quality and were not regarded to be as prestige as those of the V&A Waterfront stores. The most expensive merchandise was also found in the fashion stores in the V&A Waterfront. Most of the stores in our sample use some atmospheric elements. However, the combination of the atmospheric elements in the stores did not always match. The participants viewed the atmospheric design as a whole and it was important to them that all the atmospheric elements fit together. The participants were noticeably disappointed with a store that did not make use of atmospherics to enhance its customers’ shopping experience. They found the store too plain as the storeowner did not make any effort to decorate the store. When they entered a store that did make use of atmospherics, the participants mentioned that they would like to spend more time in the store.
14
Lomax, Susan Frances. "The department store and the creation of the spectacle 1880-1940." Thesis, University of Essex, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.413632.
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Proctor, Robert. "The department store in Paris, 1855 to 1914 : an architectural history." Thesis, University of Cambridge, 2002. https://www.repository.cam.ac.uk/handle/1810/284010.
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Luk, Siu Lun. "Department store image advertising in Hong Kong : management and customer responses." HKBU Institutional Repository, 1995. https://repository.hkbu.edu.hk/etd_ra/50.
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Hammerberg, Jason H. "Reasons given for employee turnover in a full priced department store." Online version, 2002. http://www.uwstout.edu/lib/thesis/2002/2002hammerbergj.pdf.
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YADAV, DHEERAJ. "CRM IN APPAREL RETAIL SECTOR." Thesis, 2011. http://dspace.dtu.ac.in:8080/jspui/handle/repository/19434.
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T h e In d i a n r et a il ind us t r y i s n ow b e gin ni n g t o ev ol v e i n t h e l in e w ith t h e
transformation that has swept other large economies. The liberalization of the
consumer goods industry initiated in the mid-80 and accelerated through the90’s has
begun to impact the structure and conduct of the retail industry.
The concept retail which includes the shopkeeper to customer interaction, has taken
many forms and dimensions, from the traditional retail outlet and street local market
shops to upscale multi brand outlets, especially stores or departmental stores. The
objective being to assess the various parameters that influences a buyer to visit or
shop at departmental store thereby contributing to its turnover (in terms of sales and profits)
hence leading to its overall success. T h e ex t ensi v e r es e a r ch b r ou gh t me t o
c o n cl ud e th at d e p a rt me nt al s to r es ar e soon emerging on the top priority lists,
amongst the shopping spree in Delhi and NCR, as they seem to derive immense pleasure of
convenience and exposure to variety under one roof, in their extremely busy lives, when
they don’t have time for things. Though some of the customers perceive departmental
stores to be expensive and only high income category’s cup of tea, the stores make
constant efforts to induce them to at least visit the store at once during the sales
period, or discount offers. Hence this document entails me through these aspects in
great detail, helping me to understand the concept of retail marketing through departmental
stores in Delhi.
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Lin, Shis Ping, and 林師平. "A Study of Consumer''s Attribution and Store Image of Kaohsiung Department Stores." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/43952196691021766455.
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Kuo-ChungWang and 王國中. "Interorganizational dependence of the counters and department stores- An empirical study of Tainan chain department store counter." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/17600559250731405383.
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碩士國立成功大學
企業管理學系專班
101
With the global economy, driven by liberalization and internationalization, foreign department stores are usually using a variety of joint ventures and technical cooperation pipes, and relying on its strong financial resources and good management techniques back to Taiwan. This situation makes some early run entirely by Taiwanese department store industry under pressure, and thus most of the department store industry and more sought with foreign co-operative department store peers to cope with increasingly fierce market competition. And in recent years, a large shopping center on a gradual booming trend, although large-scale shopping centers and department stores are more different types of operations, but for the department store business will cause no small threat. This research study aims to investigate the impact of counter-party for the relationship and cooperation between the department store satisfaction and willingness to cooperate again in the future the key factor. This study has important conclusions are as follows: (1) Department store counters and degree of interdependence between the higher and create value for the future relationship satisfaction and willingness to cooperate with a significant effect on results. (2) Extent dependent on department store counters and create higher value for the relationship between satisfaction and willingness for future cooperation has a significant impact results. (3) The degree of dependence department store counters to create higher value for the future relationship satisfaction and willingness to cooperate with a significant effect on results. (4) Create value for manufacturers and department store counters dependencies between resources and future willingness to cooperate with a very significant effect on results. (5) Counter department store brand positioning advantages and create value between higher relationship satisfaction and future for their willingness to cooperate with the impact of significant results.
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Chuang, Wen-Wei, and 莊文瑋. "Taiwans' Consumer Behavior in Department Stores' Anniversary Events：A Case Study of 2013 Far Eastern Department Store." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/6qpym9.
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碩士世新大學
公共關係暨廣告學研究所(含碩專班)
102
The purpose of this study is to discuss the motive that participators join the annual sale in the department store and how the behavior mode is different in annual sale rather than those weekdays. We can further understand their behavior and psychology that participates annual sale activity. This study adopted three different research methods, including survey, focus group and interview, to discuss types of participants, interactive behavior and psychological factors and promotion in annual sale act ivies. The results provided managers in the department stores to refer to goals for improvement in annual sale. In that case, participators can satisfy their shopping needs and increase purchase intention. The implications of those findings for both research and management implication are discussed.
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Liou, Geng-Jhong, and 劉耿忠. "Analysis Of Customer Service Competitiveness Among Department Stores in Kaohsiung－A Case Study Of The Hanshin Department store." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/66328634323029596108.
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碩士銘傳大學
經濟學系碩士班
96
Analysis Of Customer Service Competitiveness Among Department Stores in Kaohsiung－A Case Study Of The Hanshin Department store Student: Geng-Jhong Liou Supervisors: Dr. Jhao-Syong Lin ,Dr. Sin-Rong Lin Abstract This research study is aimed to discuss the Hanshin Department Store''s case based on the purpose of analyzing customer service competitiveness among department stores in Kaohsiung. This study will apply the following three factors including service quality, customer satisfaction and customer loyalty to examine the degree of competitiveness among those sample department stores. In the end, this study will else use the SWOT analysis and Porter''s five powers to provide advices for their future operation. A total number of 200 questionnaires have been handed out with a return ratio of 66.5% or 133 in number. Findings from questionnaire analysis can be summarized as in the following: 1. There can have a positive and significant in traction among service quality, customer satisfaction and customer loyalty. 2. All three factors can demonstrate a positive relationship with the store''s competitiveness been examined. To provide advices for the Hanshin Department store after the SWOT analysis: To continue increasing operation sites, strengthen to control the intranet and proceed with the market compartment. To keep the place no one will substitute, adopt newly tactic and marshaled the popular market. To cultivated the loyal customers and develop the new customers. To provide advices for the Hanshin Department store after the Porter''s five powers: To keep the variety goods and the good quality, continue increasing the operation sites and innovate goods and diversification. To detrude more promotion plans rewarded to consumer and advance member benefits, strengthen the Hanshin Department store''s fame and mode the quality image, and let the Hanshin Department store to get the most profitable. Keywords: Competitiveness, Customer Satisfaction, SWOT Analysis
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Hsu, Hui-Chun, and 徐慧君. "The Interpretation of Culture Consumption of the Department Stores--SUNRISE Department Store''s TV Commercials As an Example." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/77265701011341475778.
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碩士淡江大學
大眾傳播學系
93
The department store is the new ceremony place for modern consumer society. Nowadays due to the prosperous of mass media; consumption has become a social activity related to sign and symbol. To spy the aspects of cultural consumption represent by Taiwanese department stores TV commercials under overrunning of consumerism. Therefore, this study is based on the concern of cultural consumption of modern symbol consumer society. Bringing up Taiwanese department retailers’ presentation, the SUNRISE department store’s TV commercials come out first. These TV commercials set a leading fashion model for SUNRISE department store. Hence, this study selected these TV commercials from year 1988 to 2004 as the text analysis according to Hoshino Katsumi’s “Advertisement Semiotics Analysis”. His theory helps us discover which types of elements are used in the commercials to create the consumer images. In totally, through a series of TV commercials we can find out that it rarely present the use value directly in commercials; the point is on character image, feeling image and life image. That is related to SUNRISE department store’s creative style. It always not focuses on the product itself but on the showing of alternative unique style instead. Besides, it makes the significance of symbol transfer to product through the operation logic of TV commercials and will let the consumers go consuming constantly in order to content with their mental happiness and endless consuming desire. Additionally, under SUNRISE department store’s consistently special style of TV commercials, they release massive nonstop-shopping desire and encourage consumers to ensure their value of existence by shopping continuously and aggressively. In conclusion, the representation of TV commercials are just like Jean Baudrillard stated: after demand-consumption conceding to symbol consumption, all commercials are no longer resorted to consume goods itself, but the significance of culture, concept of aesthetics, life attitude and advocacy.
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Huang, Sheng-Fen, and 黃聖芬. "Measuring Store Image Based on Intuitionstic Fuzzy Multi-Attribute Models-Cases in Department Stores." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/22301269962078844850.
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碩士長庚大學
企業管理研究所
96
The service industry is growing quickly and every business has to rack their brains to attract customer’s attention in order to keep them. Store image is the key point of the customer’s first impression. In the past studies about store image, they dealed attributes with conjunctive relations. It used the Likert scale as measurement instrumentation and aggregate by arithmetic average. However, disjunctive relations among attributes usually happen in numerous real-world cases. In addition, there exist uncertainty and vagueness in human’s subjective judgment. Thus, more and more studies tried to used the theory of fuzzy sets in order to handle the problems of incomplete information. In the fuzzy set theory, there is no means to incorporate the lack of knowledge with the membership degree. A possible solution is to use Intuitionistic Fuzzy Set(IFS). IFSs are the extension of ordinary fuzzy sets and provide the possibility to model unknown information via an additional degree. In this study, we use IFSs to develop three measurement models of store image, including E model, J model and h model. In the E model, we use the evaluation function to measure the degrees to which the alternative satisfies and does not satisfy the decision-maker’s requirement on store image. Next, we apply intuitionistic fuzzy point operators and construct the J model. The usage of point operators can reduce the extant uncertainty concerning the attribute in a universe corresponding to IFSs. On the other hand, the past studies have pointed interval-value fuzzy sets(IVFSs) are equipollent generalizations of the notion of FSs. We use the lower bound and upper bound of membership degrees defined on IVFS to develop the h model. We use the generalized mean in fuzzy aggregation operations to combine several IVFSs become a single IVFS. Finally, a series of score functions consisting of S0, S1, S2, and H methods are defined for multi-attribute decision-making analysis. It not only can solve equal ranking problems but also can simulate the operation in customer’s mind. The target of the empirical study is the five department stores. The empirical results indicate that the validity of our proposed method perform better than one of the Likert Scale. Furthermore, our models are generalized-purpose methods since they can adjust the parameter values and types of dual t-norms and t-conorms. The main contribution of this study is to developed new measurement models of store image and to demonstrate their feasibility and practicability through the empirical studies. In the future, we suggest that the firms should adjust parameter according to the specific characteristic of their industry.
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Tang, Chih-ping, and 湯治平. "The Influence of E – Commerce on Department Stores’ Business — Take the Case of H Card to S Department Store." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/41061898999709678298.
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碩士國立臺灣科技大學
管理研究所
99
After financial tsunami, customers have smarter consuming manners, so the discount campaign becomes the major promotion strategy in the retailing business. However, discount results in the increasing of selling cost, retailers’ must seek for new promotion method to increase profits. In recently years, “the Loyal Method” is getting more attentions. Rather than one single method, many retailers are promoting “Purchase Stamp Collection”, and try to apply multi-promotion-methods in this rapid transforming era. This thesis aims at the customers’ willingness on using “H Card”, issued by one business group, and how this business group creates its “Blue Sea” among counterparts through the application H Card. The thesis analyzes the role of H Card and how it affects on the on-line shopping and the expansion of S department store. According to the research, under the prospects of discount campaign and on-line shopping, managers of department stores should value its selling achievement on the index of customer loyalty, and realize that the platform of electronic business is the weapon to retailers and department stores. This thesis also analyzes this innovative strategy brings positive results, especially in the stage of store expansion, the usage of H Card could collect the data of customers, and this information helps to settle the choice of goods at initial period, the adjustment of selling direction in the middle period, mange the customers at the mature period, and refer the suggestions of future management and investments.
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Huang, Yih-Ling, and 黃奕綾. "The Commodities Sales Prediction: Cases of the CPC-LIFE Stores and Department Store Supermarket Sales Channels." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/bfz6he.
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碩士明道大學
企業高階管理碩士班
98
In Taiwan, the Convenience store and the Department store supermarket industry is being at the vigorous development stage, its marketing day by day innovates, the sales line of goods also presents the diversification, how to grasp the commodity the sales tendency, is in the sales management the great importance the work, is also grasps the realization of goods pulsation the important basis. The present paper conducts the sales predict research by the MSTR model in view of two kind of retail sales channels, the MSTR model content has the time series regression analytic method, the index smoothing procedures, the seller opinion synthesis method, and channel management rationalization parameter, and so on synthesis calculation models. This article carries on the market sales predict by the MSTR model; In the above two channels, uses the different forecast model in view of A~E kind and so on five kind of different category commodities, discusses its sales predict quantity, the accuracy. Because this research discovery these two kind of retail sales channel has the management multiplication, the product diversification, the customer status multi-densification, the purchase behavior to change and so on complexity, is not the sole forecast technique tallies sufficiently of sales predict all category commodity. The different sales predict method possibly is only suitable some kind of realization of goods predict that is unable to be suitable each kind of commodity the sales predict, even some kind of commodity its forecast deviation amount is very big. MSTR of model this research institute development, uses for to forecast that sales of this two kind of channel A~E five kind of commodity, the research discovered its predicted value and the actual value error are situated between compared to the MAPE value 0.10% to 8.43%, demonstrated that its can be effective, and widely forecasts this two channels, A~E and so on sales volumes of the five kind of commodity.
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Chu, Yun-yi, and 朱雲翊. "Calligraphy Greenway Department Store Design." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/17934032210621692479.
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碩士朝陽科技大學
建築系建築及都市設計碩士班
101
Department stores are entities that respond to rapid changes in the business processes. The department stores in early times only need to attract shoppers; at the present, department stores need to have magnificent buildings, as well as the potential added values of improving urban life quality and the characteristics to attract crowds in the area. In the traditional department store design, closed building design separates it from the crowds in the surrounding area. People can only perceive the open surroundings and the closed department store shopping area; the department stores lack interesting spatial experience and possibility of visual guidance. Hence, how to attract potential consumers and create a friendly sense of space in department store design is an issue to be discussed. The purpose of this study is to propose the appropriate spatial design of department stores based on the evolvement of department stores and the comparison of new and old types of department stores in Taiwan and abroad. By discussing the relationship between the micro-climate environment of the department store and people, this study explores the department store design through assumptive design operations, expecting to propose different design strategies and viewpoints about the department store design.
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Leu, Shang-Nan, and 呂湘南. "The Study of Store Image and Customer Loyalty- A Case on the Department Stores in Taipei City." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/03074753510374794117.
Full textAbstract:
碩士元智大學
管理研究所
91
Consumer environment, consumer affect and cognition, consumer behavior and marketing strategy are four factors that interact reciprocally. Consumer environment refers to external objects and stimulants that influence consumer perception and behavior. Consumer affect and cognition are how consumer think and perceive about stimulants received from environment. According to past experiences, consumers develop knowledge, meaning and belief stored in memory. The attention, memory and comprehension of events collectively generate evaluation that is then adopted for purchase decisions. It is critically helpful for a success marketing strategy development to wisely observe and evaluate consumer behavior. Based on a major reference of V.W. Mitchell (1999), this paper focuses on the redefinition of store image functional dimensions. The four dimensions include physical, financial, time and convenience, and psychosocial. To define a store, specific store functions and psychological attributes jointly shape consumer’s integrated image toward a certain shop. This image affects purchase behavior of Taipei population in the aspect of department stores shopping experiences. This research measured the importance consideration and consumer satisfaction at the business combination of core products, additional services, and marketing campaign in complex department stores. In addition, the correlation between satisfaction and consumer loyalty is furthermore discussed. Analysis results illustrate the correlation between consumer loyalty and customer satisfaction in all four store image functional dimensions. Second, we focus on consumers with different satisfaction levels who show diverse correlation between their loyalty and the importance of store function mix. Crossly, we categorize consumers by the importance level of store function mix to analyze the correlation between satisfaction and consumer loyalty each group possesses. Our findings conclude a positive correlation of satisfaction and consumer loyalty. Among the group with higher satisfaction, consumer loyalty is strongly influenced by the importance of store function mix. When customer are well satisfied with the functions they view more important, loyalty is consequently enhanced upwards. However, whether consumers are satisfied at less importance functions doesn’t construct significant correlation to loyalty. Therefore, we suggest that entrepreneurs should clearly define target customer segments during its positioning stage. Precise understandings of particular customer attributes and needs are crucial to any effective and well-organized marketing strategy, Besides, by identifying who your major customers are and what they regard important, business are expected to reach optimum resources allocation and utilization, thus to reinforce competitive advantages. As for those functions customer tend to care less about, wasteful investment can be avoided. Firms are more likely to dominate a loyal customer group when they concentrate operations on satisfying vital customer needs. Otherwise, customers will immediately turn to competitors who spare no effort to provide higher satisfaction at their top demands, and shift their loyalty anytime due to the fluctuation of time, location and overall environmental features.
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LeeChao-Yun and 李昭昀. "The Study of Store Image and Customer Loyalty- A Case on the Food Court in Department Stores." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/15951633442186917017.
Full textAbstract:
碩士崑山科技大學
企業管理研究所
95
According to the statistical data of The Ministry of Economic Affairs, it could be concluded that dining industry still grows positively in recent years. Food court in the department store is a special dining industry, it has a lot of customer from the department store that belong retail industry, but food court is dining industry. Will the customer behavior the same as department store or not? So this study focuses on customers on food court in department store. Based on a major reference of Mitchell (1999), this paper focuses on the redefinition of store image functional dimensions. The four dimensions include physical, financial, time and convenience, and psychosocial. And analysis results illustrate the correlation between consumer loyalty and customer satisfaction in all four store image functional dimensions. For analyzing statistics we use these methods: Cornbach’s Alpha、Frequency Distribution、T-Test、Regression、Factor Analysis and Important-Performance Analysis to apply to this study. The result of this study, we got 235 valid questionnaires from consumers on food court in department store. The study identifies that customer satisfaction in physical and financial of store image can directly affect customer loyalty.
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Yang, Li-Yan, and 楊麗央. "Japanese-Affiliated department store impacted on Taiwan department industry." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/57767884707928193742.
Full textAbstract:
碩士國立高雄第一科技大學
應用日語研究所
101
Since 1987 the Japanese descent department store has conducted into Taiwan, the Japanese management system became a business model for the mainstream department store industry. Before that the ability to attract customers in the department stores in Taiwan was decreasing with as consequence closings of stores due to poor performance. Among them was the Far Eastern Department Store Group who was forced to adapt the Japanese department store management system in order to attract customers for improving business performance. There are a few studies done about the influence and analysis of correspondence for the department store to conduct the style of Japanese descent department store in Taiwan. An academic thesis, after the introduction of the Japanese descent department store system in Taiwan, Japanese human recourses staff, of the second expert,training personnel for retail development, the impact of the image of the Japanese descent department store in Taiwan validated a competitive advantage. First of all, not only the author analyzed the various types of information collected, and summarized the results from the subject of research (Japanese, Chinese) books, newspapers, and magazines, but also use the internet information. Furthermore, make the clarification of discussion and review of Japanese descent department store and department store in Taiwan forexecutives, consumers and traders. Finally, the author conducted a survey door-to-door to provide information for this article. The research results in that many of the people who work at the department store in Taiwan currently not only are experienced the Japanese management style but also encountered the style of working in the Japanese descent department store. Moreover, Consumers have a positive image of the Japanese descent department store for which the competitive advantage has been verified. The Japanese descent department store took the diversified management system to improve the lifestyles of the Taiwan people and attract more consumers. The department stores in Taiwan were affected by intense competition, improved the quality of the department store industry in Taiwan. The conclusion is that thanks due to the contribution of the Japanese decent department store, the department store sector in Taiwan is greatly improved.
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"The State of Department Store Retailing." TopSCHOLAR, 1993. http://digitalcommons.wku.edu/stu_hon_theses/72.
Full text
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"The revolution of CRC Department Store." Chinese University of Hong Kong, 1996. http://library.cuhk.edu.hk/record=b5888637.
Full textAbstract:
by Cheng Yin Ling, Carrol, Hung Bing Bing.Thesis (M.B.A.)--Chinese University of Hong Kong, 1996.
Includes bibliographical references (leaf [25] (2nd gp.)).
ACKNOWLEDGEMENTS --- p.ii
ABSTRACT --- p.iii
TABLE OF CONTENTS --- p.v
Chapter CHAPTER 1 --- INTRODUCTION --- p.7
Chapter 1.1 --- Structure of the Project --- p.7
Chapter 1.2 --- The Evolution of Department Stores in Hong Kong --- p.8
Chapter 1.3 --- The Birth of CRC Department Store --- p.11
Chapter 1.4 --- Research Objectives --- p.13
Chapter 1.5 --- Scope of Study --- p.13
Chapter 1.6 --- Research Methodology --- p.14
Chapter 1.6.1 --- Exploratory Research --- p.14
Chapter 1.6.2 --- Descriptive Research --- p.15
Chapter 1.7 --- Summary of the Chapter --- p.15
Chapter CHAPTER II --- COMPANY BACKGROUND --- p.17
Chapter 2.1 --- history of CRC department store --- p.17
Chapter 2.2 --- Store Operation --- p.17
Chapter 2.3 --- Target Customers --- p.18
Chapter 2.4 --- Merchandise Mix and Scope of Service --- p.18
Chapter 2.5 --- Perceived Competitors --- p.19
Chapter 2.6 --- Merchandising System --- p.20
Chapter 2.7 --- Summary of the Chapter --- p.20
Chapter CHAPTER III --- THE MARKET REPOSITIONING PROGRAM --- p.22
Chapter 3.1 --- The Market Repositioning Program of CRC --- p.22
Chapter 3.1.1 --- Signs and Logo --- p.23
Chapter 3.1.2 --- Merchandise Selection --- p.23
Chapter 3.1.3 --- Merchandise Buying --- p.24
Chapter 3.1.4 --- Store Layout --- p.24
Chapter 3.1.5 --- Sales Personnel --- p.25
Chapter 3.1.6 --- Promotional Tactics --- p.26
Chapter 3.2 --- Evaluation Criteria for the Market Repositioning Program --- p.27
Chapter 3.3 --- Factors Affecting the Effectiveness of the Market Repositioning Program --- p.28
Chapter 3.4 --- Summary of the Chapter --- p.29
Chapter CHAPTER IV --- CUSTOMER SURVEY OBJECTIVES AND METHODOLOGY --- p.31
Chapter 4.1 --- Customer Survey Objectives --- p.31
Chapter 4.1.1 --- Definitions of Specific Terms --- p.32
Chapter 4.2 --- Customer Survey Methodology --- p.32
Chapter 4.2.1 --- Questionnaire Design --- p.33
Chapter 4.2.2 --- Field Work --- p.34
Chapter 4.2.3 --- Sampling Design --- p.35
Chapter 4.3 --- Limitations --- p.36
Chapter 4.4 --- Summary of the Chapter --- p.38
Chapter CHAPTER V --- CUSTOMER SURVEY FINDINGS --- p.39
Chapter 5.1 --- findings from survey on existing customers --- p.39
Chapter 5.1.1 --- Demographic Profile of Respondents --- p.39
Chapter 5.1.2 --- Identify Customer Status --- p.40
Chapter 5.1.3 --- Impression Difference on CPC/CME and CRC among Old Customers --- p.40
Chapter 5.1.4 --- Reasons for Buying from CRC from New Customers --- p.41
Chapter 5.2 --- findings from survey on potential customers --- p.42
Chapter 5.2.1 --- Current Awareness Towards CRC --- p.43
Chapter 5.2.2 --- Intention to Buy from CRC --- p.43
Chapter 5.3 --- Summary of the Chapter --- p.45
Chapter CHAPTER VI --- ISSUES & DISCUSSIONS --- p.46
Chapter 6.1 --- Merchandise --- p.46
Chapter 6.1.1 --- Price and Quality --- p.46
Chapter 6.1.2 --- Assortment and Fashion --- p.47
Chapter 6.2 --- Store Layout and Atmosphere --- p.48
Chapter 6.2.1 --- Layout and Floor Plan of Store --- p.48
Chapter 6.2.2 --- External and Internal Decor of Store --- p.49
Chapter 6.2.3 --- Merchandise Display --- p.50
Chapter 6.3 --- Sales Personnel --- p.51
Chapter 6.4 --- Summary of the Chapter --- p.51
Chapter CHAPTER VII --- RECOMMENDATIONS AND CONCLUSIONS --- p.52
Chapter 7.1 --- Recommendations --- p.52
Chapter 7.1.1 --- Merchandise --- p.52
Chapter 7.1.2 --- Store Layout and Atmosphere --- p.54
Chapter 7.1.3 --- Sales Personnel --- p.56
Chapter 7.1.4 --- Ways of Communication --- p.58
Chapter 7.2 --- Conclusions --- p.60
Chapter 7.3 --- Summary of the Chapter --- p.61
APPENDIX
BIBLIOGRAPHY
33
Zhu, Fu-Ju, and 朱芳汝. "Comparative Analysis of Skin Kong Mitsukoshi Department Store and Pacific SOGO Department Store—Take the Store Image and Customers Satisfaction as Examples." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/72129560299192506204.
Full textAbstract:
碩士龍華科技大學
商學與管理研究所碩士班
95
Owing to the transformation of purchasing styles nowadays, attitudes of customers have been changed towards department stores. In the past, shopping at ‘department stores’ was considered to be luxurious whereas with the progress of consuming ability of people in Taiwan over the recent years, department stores, therefore have become one of the most popular amenities for weekend entertainment. This study focused mainly on analysis from customers’ standpoint towards the role of department stores’ image and customers’ satisfaction in order to have a better understanding of how important they are in designing marketing strategies. In addition, by further discussing the relevance between store image and demographic variables, this research has provided some practical suggestions based on the results of the research. This study involved a survey, focusing on the customers viewpoints towards two of the most profitable department stores of the year 2006 in Taipei city—Skin Kong Mitsukoshi Department Store and Pacific SOGO Department Store. 401 questionnaires were conducted through SPSS 12.0 for categorizing the data and Cronbach’s α theory to examine each reliability perspective and with one way ANOVA, Correlation Analysis and Simple Regression Analysis to prove the hypothesis. Results of this study are listed as follows: 1.Different store images would have different effects according to the various demographic variables samples. 2.The policies on the products, prices, customer services and shopping atmospheres between Skin Kong Mitsukoshi Department Store and Pacific SOGO Department Store are significantly varied whereas on its convenience and marketing strategies are widely considered to be similar. 3.The effects of Pacific SOGO Department Store’s Store Image and customer satisfaction are believed to be positive. 4.The effects of Skin Kong Mitsukoshi Department Store’s Store Image and customer satisfaction are as well considered to be positive.
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Lin, Chuang-Hung, and 林壯鴻. "The Efficiency of Department Store Systems, Warehouse Store Systems, and Convenience Store Systems in Taiwan." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/49172085042003859165.
Full textAbstract:
碩士國立交通大學
經營管理研究所
91
Increasing living and educational levels have drastically changed consumers’ shopping behavior. The rise of distribution centers has caused the traditional multiple and complex shipping channels to alter: All suppliers and venders nowadays ship goods first to a distribution center, and then a distribution center deliver the goods directly to retail stores. Distribution centers have promoted the numbers of chain stores, department stores, and wholesale stores. This study evaluates efficiencies of department stores, warehouses, and convenience stores in Taiwan and investigates the factors affecting efficiencies. In our data set, there are 12 department store systems, 5 warehouse systems, and 5 convenience store systems in Taiwan during 1997 to 2000. First, the panel-data, stochastic frontiers model developed by Battese and Coelli (1995) is used to compute the technical efficiencies of these retail store systems. Second, the data envelopment analysis (DEA) developed by Charnes, Cooper and Rhodes (1978) is applied to evaluate their technical efficiencies. Empirical finding from these two methods are consistent. Four major findings are made: 1.A decrease in the sales floor and an increase in the number of stores significantly improve a convenience store system''s efficiency. 2.A larger sales floor significantly decreases a warehouse system''s efficiency. 3.An increase in the sales floor and a decrease in the number of stores significantly improve a department store system''s efficiency. 4.The rankings in efficiency are, from the highest to the lowest, convenience store systems, department store systems, and wholesale warehouse systems.
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Wang, Hsin-Yi, and 王心怡. "The Study of the Relationship between Store Image and Store Loyalty of Taiwan Department store." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/39716533717943503394.
Full textAbstract:
碩士國立臺北大學
企業管理學系
93
The last decade both marketing academicians and practitioners had centered on satisfaction and loyalty, but relatively little research has directed its focus on the store satisfaction and store loyalty. We hope discuss the relation study from department store’s consumer aspect, and thus we had some subjects bellowed. First, containing all store image dimensions. Second, discussing store relation model on image, affect, satisfaction, loyalty. Last, understanding the role and relation on image, affect, satisfaction, loyalty. We adopted questionnaires to collect primary data and adopted SEM to analyze data. According to data analysis, we provided conclusion bellowed: 1. Store image dimensions of department store are completely contained. 2. One has to build a department store’s relation model on store image, store affect, store satisfaction, store loyalty. 3. The relationship between store image and store loyalty is undirected by store affect and store satisfaction.
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Yu, Siang-Yu, and 余湘榆. "The Establishment and Application of a Product Evaluative Model for DM Designs in Department Stores: a Japanese Department Store Taken as an Example." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/61605771907528178957.
Full textAbstract:
碩士世新大學
傳播管理學研究所(含碩專班)
99
This study aims to establish a product mix decision model for DM designs in department stores. The model is divided into two parts. The first is to build suitable criteria to evaluate DM products via an analysis of relevant literature and the Modified Delphi method; the relative weights of the criteria were then determined via Analytic Hierarchy process (AHP). The other part is to determine the optimum product mix for DM design using the GRA method; this part is corroborated with both an example of a well-known Japanese department store located in Taiwan using two major promotional periods featuring “new arrivals” and “discounts” as common marketing strategies. The research result found that the strategies adopted in the “new arrival” period differ from those in the “discount” period. The four criteria in the “new arrival” period, according to their importance, are: popularity of the products themselves, the DM layout design, how the product manufacturers contribute to the DM design, and popularity of the products after they are promoted in some way. In this period, the most important point for the DM design lies in how much profit the brand of some product has earned. In the “discount” period, the criteria, in order of importance, are: popularity of the products after they are promoted in some way, popularity of the products themselves, how the product manufacturers contribute to the DM design, and the DM layout design; exclusive products play a crucial role in DM design during this period. Since DM is the main promotion channel for department stores, a DM always undergoes frequent evaluations. Also because the products and information in the DM can represent the image of a department store and even affect its competitive edge, such a model that will serve as an objective and effective tool for department stores to select a product mix that can best arouse customers’ shopping desire is academically and commercially valuable.
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Liao, Wen-yi, and 廖雯儀. "The Research on the Practice of “Integrated Marketing Communications” of Taiwan’s Department Stores: A Case Study of Far Eastern Department Store in Kaohsiung." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/01223029044042170536.
Full textAbstract:
碩士國立中山大學
傳播管理研究所
100
Integrated marketing communication (IMC) that is gaining popularity in the U.S. and European markets in recent years has become a topic in the industrial and academic communities of marketing. While price slashing competition in Taiwan’s retail trade gets sizzling hot, the tactic however does not necessarily translate into sales growth. Some businesses now start to look at other marketing strategies to replace the traditional price cutting technique. This study purports to tackle the following issues concerning the marketing strategies of department stores through case study of a specific department store. 1. Do Taiwan’s department stores meet the criteria for adopting IMC? 2. To what degree do Taiwan’s department stores implement IMC? 3. What are the issues encountered by Taiwan’s department stores in the process of implementing IMC? This study employs the methodology of single case study by focusing on a specific department store. Through secondary data gathering and questionnaire survey, the study also finds suggestions to the department stores and that subsequent research on IMC.
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Chen, Shu-Chun, and 陳淑君. "China research of the business strategy of the department store-A study of department store in Wuhan." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/00470088720501475901.
Full textAbstract:
碩士龍華科技大學
商學與管理研究所碩士班
93
Market potential of China is excellent. After canceling the restriction on region and stock right and quantity, Multinational enterprises enter China market. In order to achieve occupation rate of market and leading right of the market, the consumer market is huge in China, consumption habit and demand of the goods of different areas still have differences. Wuhan is one of the key cities in China. This research is directed against special geographical position and unique position characteristic of Wuhan. Direct against the economic environment and summary relevant Information. With case study to go still one step further to understand in the relevant industry's competition. Enterprises succeed in running and key success factors. Adopt qualitative analysis and case study, collect and put information in order and then analysis and research to propose the conclusion and suggestion. According to originally finding, department store is influenced by localization and commercial peripheral effect and consuming groups. Combine all resources of enterprises and make the best of one's own advantage and keep the elasticity continuously are the way to succeed of the business. If the department store wants the scale is larger than other competitors that need to cooperate with other trades. Under the fast transition of the environment, impact by advanced market and “effect by credit card” and the transition and development of old enterprises and other factors, etc, are different from the economic environments of other countries. China can be regarded as the research direction of the expert or the scholar in the future.
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Lee, Yu-Fen, and 李玉芬. "The Relationships Among Store Image Of Regional-Based Department Store, Customer Loyalty And Customer Repurchase Intentions-An Empirical Study Of Pingtung Department Store." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/uqw3k2.
Full textAbstract:
碩士國立屏東科技大學
科技管理研究所
103
Store image impression is an important critical factor of successful retail strategies which not only affect the buying behavior of consumers, and will further impact the customer loyalty. Besides it also is the critical factor of performance. This purpose of this study is to explore the relationship among the store image of regional-based department store, customer loyalty, customer repurchase intentions in Pingtung Pacific department store. The numbers of response are 433 from 500 questionnaires via convenient sampling method. The results of statistical analysis found that store image in Pingtung area have a positive impact for the loyalty and purchase intention. The results also showed that the higher satisfaction of complete products, the higher satisfaction of promotional activities and store atmosphere satisfaction and the higher satisfaction of customer loyalty and purchase intention. In this study, the results for Pingtung Pacific Department Store could be suggestion for business strategy and to improve the management of the business performance.
40
Chou, Hsin-Hung, and 周信宏. "The Research of The Factors of Influencing Promotion effect in the Department Store-The case of Department Stores in Hsin-Yi Central Business District." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/frw6uy.
Full textAbstract:
碩士世新大學
公共關係暨廣告學研究所(含碩專班)
99
Promotions are hold in the recent several years in Taiwan department store like the vigorous development, promotion tools and marketing strategies are diversified with time. With the competition and technology make varied, the usable promotion tools and media have already become diversiform and change dramatically. However, there are few research into the application of event marketing and propaganda. In order to investigate the relation between the event marketing and mode of consumption, this research aimed at the factors of the effect on the promotion in the department store. Moreover, the research include the feature of merchandise and store which makes the study more completely. Especially it used the consumers as the starting point to analyze each factor in the event marketing. The finally results present as follow: 1. Consumers still prefer the monetary promotion. 2. Consumers rely heavily on the DM marketing strategy. 3. Consumers have different response to the media marketing strategy compare with the same promotion. 4. Consumers have different response to the different levels of object involvement. 5. Department store should also consider the business function and the average sales per area, event marketing is not the only one thing. The suggestions to the research are as follow: 1. Lots of event marketing holds in department store, the analysis method should change within the purpose of promotion. 2. The different marketplace would reflect the different result. Therefore, the marketplace feature should be considered as the coefficient of variation. 3. The length of information or the related quality are not discussion in this study. 4. The relation between consumers and event marketing would be interference with the location or weather. These factors could be included in the further discussion.
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Cheng, Su-Lei, and 鄭蘇蕾. "The Study of the Food Court Space of Taiwan’s Japanese Department Stores ─ A case study of Dayeh Takashimaya Department Store in Taipei’s Tianmu Area." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/z9mt9k.
Full textAbstract:
碩士中原大學
室內設計研究所
103
There are only three stores in Taiwan can be called “department store” during Japanese ruled period, which have elevators, female Attendants and food courts. The earliest Japanese department store “Mitsukoshi” broke the traditional rules that stores can only selling products on ground floor, and added food court into it. Food court occupied huge space and became a significant symbol. Now everything such as supermarket, laundry shop and shoemakers can be absent in department stores in Taiwan, but food courts can’t. This study aims to examine the food courts of Taiwan’s Japanese department stores through “spatial analysis” with an in-depth study of space design. Three Japanese department stores, including Dayeh Takashimaya, Mitsukoshi, and SOGO, in Taipei’s Tianmu area were analyzed, as the researcher looked into the relationship between the development of the companies and the area. In addition, the study attempted to explore the impacts of the three Japanese department stores on Tianmu residents. Through in-depth interviews with local residents at all ages and Dayeh Takashimaya industry, it tried to compare the strengths and weaknesses of the companies from different perspectives. In particular, the study focused on the interior space of Dayeh Takashimaya’s food court, featuring a comparison between the differences before and after its 2014 renovation, such as space elements, flooring, customer flow and service lines, and other related spatial analyses. Tianmu is a special area which locate at suburbs but crowed with Japanese department store. Though foreign residents gradually moved out, their influences about culture and living style remain. It is notable that food courts of these three Japanese department stores in Tainmu locate on different floors, and that shows their strategies about customers. Many of modern Taiwanese became fastfood junkie today, and food courts in local department stores became reliable choices. Not only the great number of dining choice, but also the comfortable space atmosphere, roomy circulation and food sanitation are the reasons why customers patronize.
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Chern, Yau-Kuen, and 陳瑤坤. "The Research of the Production and the Meaningof Space in Department Stores- To Take the Example of the Pacific SOGO Department Store in Taipei." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/48666208755287087034.
Full textAbstract:
碩士淡江大學
建築學系
85
With the aspect of cultural research, we regard the representation of architecture and space as the product which reflected contemporary social structure, and make researches on the production and representation of space of the department store being as a large retail institution in modern city how to achieve the dual logic─to stimulate and satisfy consumption－in capitalistic society. We take the example of the Pacific SOGO department store in Taipei as the case study. There are two main parts of this thesis. First, through the collection of relative documents. inquiring of the conductor of department stores, shop makers, architects, and interior designers etc. We found the mechanism of the production and the management of space behind forms. And we found out that the specific meanings of space are defined in different gradations by various professional agents under the leadership of the department store. The influences of the factors upon the representation of space include the individuality of the precinct, the idea of management, the operational mode of tenant system and technical cooperation, and the refashion of space and the sales promotion. In the second part of interpreting the meanings of space, we analyzed the social meanings of the building type and the space form through the urban context, the implemental representations of spaces, the contrasts of spaces, and the consumptive characters hidden behind spaces. The conclusion is that the department store has not only the use value of providing a place to sale merchandise but also the exchanged value appended by merchandise, becuuse the recreation is integrated into the process fo production with the form fo consumption, As a product of society, the various of spaces of the department store become a merchandised symbolic system having a intention established by the specific mode of production process to stimulate popular consumption.
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Chiu, Chun-Fa, and 邱俊發. "A Study on the Department Store Industrial Business Strategies and Competitive Advantages – The Case of AA Department Store." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/43874110379020162474.
Full textAbstract:
碩士國立中興大學
高階經理人碩士在職專班
103
Nowadays， the competition between the service industry in department stores is fiercer. Companies have to consider carefully how to create profits from a changeable environment. This research respectively discusses from two aspects: the strategy of operating and managing and the competitive advantages. It mainly focuses on the pattern how department stores operate and manage themselves. By collecting and analyzing the secondary data， we can confer how to aim at the deficiency of current management when facing the challenges from inner or outside the company and propose useful improved programs to achieve the basic goal， that is， gaining profits. Then， deeply research what the company should do to adapt to the diversity of customer''s needs and the increasing demands of the service quality. Moreover， it is also important to know how to successfully launch the proposals of marketing activities and stimulate customer''s desire to buy to accomplish the increase in business achievements during the fierce competitions under the same industry. By using the financial reports relative to the company''s ERP and the data of the promotion activities over the years， we can analyze how to take advantages of marketing strategies to attract more customers， then seek the maximize profit and business achievement. As the aspect of the marketing in department-store industry， the improvement on strategies can be regarded as the index for the other competitors in the same business.
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Yang, Chih-li, and 楊智莉. "THE PROFESSIONAL COMPETENCY MODEL OF DEPARTMENT STORE'S CUSTOMER SERVICE PERSONNEL- KK DEPARTMENT STORE AS AN EXAMPLE." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/47784904348090157566.
Full textAbstract:
碩士大同大學
事業經營學系(所)
101
The development of department stores in the last ten years is for the purpose of satisfying the customer's need of different level and diversified product demand. When consumers accept the better service quality, they also expect that the department store can consider customer's need from the consumer's point of view and conduct more interaction with customers. Thus, the role of first-line customer service personnel is much important. Therefore, to understand and construct the professional competencies of first-line customer serve personnel are the key to improve service quality of department store. The subjects of this study are department store's customer serve personnel. The study summarized the professional competencies of department store's customer service personnel based on the literature review and questionnaire survey of supervisors of department store's customer serve personnel, which resulted in four kinds of competencies including professional knowledge, professional skills, interpersonal competency, personality traits, and their criteria respectively. After empirical data are collected, the study use AHP (Analytical Hierarchy Process) to identify the priorities of these types of competencies and their criteria. The result of this study are as follows: the priorities of these four types of competencies are interpersonal competency, personality traits, professional knowledge, and then professional skills in order. Among the criteria of interpersonal competency, the most important criterion is communication and presentation skill and then is service manner.
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李如平. "An Exploratory Research on Brand Equity of Cultural and Creative Department Store: A Case of Hayashi Department Store." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/6bnu7d.
Full textAbstract:
碩士南臺科技大學
休閒事業管理系
107
Taiwan's cultural and creative industries are thriving, and many cultural and creative brands are rising. Tainan Hayashi department store has been transformed from a historic building in the past into the smallest cultural and creative department store in Taiwan. The building is only five stories high, but it is full of cultural, creative and local customs, attracting many people to visit. For the cultural and creative industry, the establishment and operation of brand equity can not only make the brand stand out among many cultural and creative brands, but also enable consumers to understand the story of the brand and occupy a place in the hearts of consumers. This research by Hayashi department as the brand, from the customer's point of view to discuss the connotation of the brand equity of forestry department and research the relationship between brand equity and customer satisfaction, and using qualitative and quantitative research methods for information gathering, aiming at once to the forest department people to design multi-item qualitative interviews finishing results, then the way of convenience sampling questionnaire survey, the total recovery of 252 valid questionnaires, results show that the forest department of brand equity and customer satisfaction has a significant positive correlation, the results of this study will be available for operators and the related industries as a reference for further research.
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Xiang, Xiw Wen, and 謝文翔. "The Relationship between Store Image and Customer Shopping Behavior at the Sport Shop of Department Stores in Taichung City." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/25884492856027024319.
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碩士大葉大學
運動事業管理學系
96
The main purpose of this study is to investigate the purchasing behavior of the consumers, life style, and emphasis level of store image and satisfaction of store image for sports goods in department stores. Furthermore, the method of survey questionnaire is used as the research object of consumers for sports goods in Taichung City’s depart-ment stores, and the method of convenience sampling is used to do the sampling. From the 250 questionnaires, of which 91 were effective. The effective received rate was 36.4%. The statistics methods are employed in data analysis to comprehend and the conclusions of the research were summarized as follows: 1. Regarding consumer’s life style for sports goods in department stores, the aspect of “life taste” is the most obvious one. “Long for new knowledge” is the next one. Some types such as “Careful and meticulous calculation” and “regular life” are not more ob-vious. 2. Regarding consumer’s emphasis level of store image, “goods selection” has the high-est scores. 3. Regarding consumer’s satisfaction of store image, “goods selection” has the highest scores. 4. Different average expense amount has obvious differences depending on consumer’s “life-taste type” of life style for sports goods in department stores. However, there is no obvious difference in other types of life style. 5. Different average expense amount has obvious differences on consumer’s emphasis level of store image on “software and hardware facilities” for sports goods in depart-ment stores. However, there is no obvious difference in other emphasis levels on store image’s aspect. 6. Different average expense amount has obvious differences on consumer’s emphasis level of store image on “goods selection” for sports goods in department stores. How-ever, there is no obvious difference in other emphasis levels on store image’s aspect. 7. If the consumers of sports goods in department stores pay more attention to “commu-nication participation”, “regular life” and “life taste” on life style, their emphasis level for store image will be higher. 8. If the consumers of sports goods in department stores pay more attention to “long for new knowledge”, “life taste” and “urban fashion” on life style, their satisfaction for store image will be higher.
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Chen, Yan-Chen, and 陳彥禎. "Effect of Store Image and Emotion on Store Attitude ：A Case Study of Department Store in Taipei." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/84674410106845474785.
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碩士國立臺北大學
企業管理學系
95
Within an intensively competitive market, it is difficult for department stores to take advantages from products,prices, promotions, and retailing networks. Therefore, a store has full of opportunities to differentiate itself from others in the market. Nowadays, consumers seek not only the value of merchandises but also the experiences while purchasing.Through managing the store image, a store can create an effective consuming condition to stimulate consumers’ positive emotion and let the consumers have good attitude to the department store. We adopt the appropriate variances from past research, and build the model of department store image, including functional qualities and psychological attributes which influence consumers’ positive emotion and negative emotion, and how these emotions, in turn, influence consumers’ store attitudes . Thus, there are three purposes in this study, first, testing the relationship between full dimensions of store image and consumer’s emotion a; second, analyzing do emotion have positive effect store attitudes..Third , build a model of store image , consumer’s emotion and store attitude. The results reveal product a functional qualities has postive effect on consumer’s postive emotion;. and psychological attributes has positive effects on both consumer’s positive emotion and negative emotion. Consumer’s emotion also has positive effects on store attitude. Besides the findings of our empirical study, conclusions and future research suggestions are also provided
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AntonioMAUDE and 莫德. "Exploring Experiential Design Guidelines and Their Levels for Cultural Creativity Department Store Website-A Case of Hayashi Department Store-." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/y82cp4.
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Wang, Kuo-Chang, and 王國璋. "The Effects of Department Store Loyalty Programs onCustomer Satisfaction, Trust and Customer Loyalty－AStudy of Chia yi Department Store." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/59871580995196981950.
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碩士崑山科技大學
企業管理研究所
98
In the department store marketing activities, annual loyalty marketing program of activities is one of the means. but for the marketing tactics used by department stores really can improve customer satisfaction, trust, relationship commitment and customer loyalty will be worth to discuss. Past research on customer loyalty program customers only of the impact on repeat purchase intention, were only focused on the economic theory level of, but of customer loyalty program on the effect of customer loyalty research is rare. Therefore, this study by Morgan & Hunt (1994) proposed the relationship between the commitment - trust model as a loyalty program focuses on participation of department stores and department stores on customer relationship quality (trust, satisfaction) and relationship commitment, loyalty effects. In this study, Chiayi City department stores as research objects, and the field in the department store customer survey to verify the hypothesis inference,through regression analysis to test the hypothesis of this study are the following conclusions: (1) department stores, customer loyalty programs on customer satisfaction was a significant positive effect only partially formed, (2) the department store customer loyalty program for customers was a significant positive effect of trust is only part of the establishment, (3) department store service quality customer satisfaction was a significant positive effect, (4) quality of service to customers in department stores showed a significant positive effect on the trust, (5) customer satisfaction with department stores significantly positive effect on the relationship between the commitment of its department stores, (6) customer trust in a department store a significant positive effect on the relationship between the commitment of its department stores, (7) commitment to customer relations department store is higher the higher customer loyalty, however, (8) stores a significant customer loyalty program positive influence on customer loyalty does not hold. Finally, based on empirical results of this study to make recommendations and reference.
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CHEN, SHENG FENG, and 陳勝豐. "A Study on Electrical Consumption of Department Store and Wholesale Store in Taichung." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/28432959322423281339.
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碩士逢甲大學
建築及都市計畫研究所
89
Abstract Due to the energy resource in Taiwan is bounded, there is a critical demand to rely on inlets. On the other hands, the rigorous development of retail business which closely with the public, and the specific management with multiple stores of department stores and wholesale stores would stimulate people''s consumption. Therefore, the purposes of this study are to understand the percentage of present department stores and wholesale stores in Tai-Chung conform to datum value of related decrees, and to figure out the relationship between climate factor and electronic consumption. To make some suggestion while planning the oncoming department stores and wholesale stores. Based on the related theories of building physics, to probe into the electronic consumption of department stores and wholesale stores in Tai-Chung city. After statistical analysis, this study will describe the samples’ distribution, characteristics, and to probe into the relationship of each factors. The concrete conclusions are as below: A.The electronic consumption of the whole year are investigated. And it is realized the yearly average electronic consumption of department stores is 428.64(KWH/m2.yr), and the wholesale stores’ is 431.40(KWH/m2.yr). B.The total electric consumption of department store and wholesale stores occupy average 50%~70% of the annual whole electric consupmtion. C.The electronic consumption of the department stores in summer is 1.15 times than in winter; and the electronic consumption of the wholesale stores in summer is 1.18 times than in winter. D.The yearly electronic consumption is apparently influenced by temperature and horizontal sunshine with linear positive correlation, but not by wind velocity and relative humidity. E.The electronic consumption of air-condition is influenced by temperature and horizontal sunshine with linear positive correlation, but not by wind velocity and relative humidity, either. F.The average envload of the department stores is 226(KWH/ fl-area-m2.yr), and of the wholesale stores is 188（KWH/fl-area-m2.yr）. The percentage of qualifying is 85.71%, and the percentage of eliminating is 14.29%. G.Generally speaking, the temporary set in the department stores and wholesale stores seems too low. H.Most potential in energy retrenching lies in air-condition and lighting facilities.