Log in

Relevant bibliographies by topics / Demarketing / Journal articles

To see the other types of publications on this topic, follow the link: Demarketing.

Journal articles on the topic 'Demarketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 April 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Demarketing.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

AL-Samydai, Mahmood Jasim, and Rudaina Othman Yousif. "The Role of Demarketing in Reducing Electricity Demand." International Journal of Business and Management 13, no. 1 (December 18, 2017): 209. http://dx.doi.org/10.5539/ijbm.v13n1p209.

Full text

Abstract:

The current study aims to examine the influence of demarketing in reducing the demand for electricity in Jordan. According to (Kotler and Levy. 1971) the demarketing is based on three strategies (general demarketing strategy, selective demarketings strategy and ostensible demarketing strategy). The philosophy of demarketing based on creating better and healthier environment for community and it represents an important tool to determine the consumption of a certain product permanently or temporarily.Demarketing considered an important tool that is used to limit demand or consumption, or rationalize its use, of a certain product or service, permanently or temporarily (fuel electricity, water, etc.) due to the rarity of these resources and their importance, economically, to countries. It is used to limit the use of some products that damage public heath, society, and community (like smoking, alcohol, controlled medication and narcotics, etc.). This paper shows the benefit from the general demarketing to influence the demand of electricity.The researchers depended on secondary resources represented by the available literature. In addition, the researcher depended on designing a questionnaire composed of 27 questions that were implemented on a sample of 592 consumers. The information collected was based on a primary exploration study with the purpose of constructing and designing a study model.Many factors were inserted within study model has been developed according to literatures related to the subject. Thus, this study questionnaire consisted of six dimensions, which are the general demarketing strategy, (advertising, campaigns, perception, price, solar energyand and reference group) and the demand of electricity. The development of six hypotheses was based on the dimensions of the study.All six hypotheses were accepted as well as the seventh hypothesis, concerning the relationship of the link between the components of the study model. The statistical analysis has shown that the positive correlation between components consisted of strong correlation (positive relationship) between each component of demarketing and the reducing the demand for electricity. Researchers faced number of difficulties while conducting this study. Many consumers do not agree with the questionnaire, there is no clear understanding of the concept of reverse marketing, and there are not many studies that deal with this field. The importance of this study is reflected through the effective role of demarketing that can play in influencing the reducing of demand for electricity, and improve them, towards rationalization of electricity consumption.

APA, Harvard, Vancouver, ISO, and other styles

2

Golden, Linda L., and Andrea J. Suder. "Disease Demarketing." Health Marketing Quarterly 11, no. 3-4 (August 9, 1994): 105–24. http://dx.doi.org/10.1300/j026v11n03_10.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Farquhar, Jillian Dawes, and Julie Robson. "Selective demarketing." Marketing Theory 17, no. 2 (December 23, 2016): 165–82. http://dx.doi.org/10.1177/1470593116679872.

Full text

Abstract:

Selective demarketing is a strategic option for a firm to manage customers who are or are likely to be a poor fit with its offering. Research has investigated related areas such as customer profitability and relationship dissolution but, as yet, studies have not offered a robust conceptualization of selective demarketing. Based on research into value co-destruction, this study argues that these customers effectively destroy value by misusing or misunderstanding how to integrate their operant resources with those of the firm. As firms exist within a wider service system, this failure to integrate resonates throughout the system. To demarket selectively, firms should develop and deploy higher order operant resources to disengage with or discourage these customers. This study develops a conceptualization of selective demarketing through adopting a firm and systems perspective derived from value destruction.

APA, Harvard, Vancouver, ISO, and other styles

4

Matshonisa Seeletse, Solly. "Demarketing strategy to develop perceived product reputation: applications in three distinct environments." Problems and Perspectives in Management 14, no. 4 (December 23, 2016): 230–35. http://dx.doi.org/10.21511/ppm.14(4-1).2016.12.

Full text

Abstract:

This paper illustrates ‘demarketing’ and its uses to improve product image in the customers’ viewpoints. Three events stimulated the investigations. First, a leading political party lost local municipal elections in a large South Africa metropolitan. Second, a reputable soccer club lost many fans to other teams. Thirdly, a local confectionary lost clients. Investigations took place in the three settings (soccer, politics and confectionary business). The respondents were known clients or fans of the original entities, who had defected to rivals. A questionnaire was used to collect data. The entities apparently ignored the services promised to clients. Despite them being dissimilar entities, similarities occurred in the way they lost favor with their clients. The study identified demarketing as a common factor. Demarketing was applied by the rivals, and was imbedded in their policies. People and entity representatives’ used demarketing strategies to lure clients. The paper recommends that demarketing should be applied to control the market. Also, it recommends that agile competitors should augment normal marketing with demarketing to optimize marketing results. Keywords: demarketing strategy, demand, perception, product quality. JEL Classification: D47, M14, M31, M37

APA, Harvard, Vancouver, ISO, and other styles

5

Hall, C. Michael, and Kimberley J. Wood. "Demarketing Tourism for Sustainability: Degrowing Tourism or Moving the Deckchairs on the Titanic?" Sustainability 13, no. 3 (February 2, 2021): 1585. http://dx.doi.org/10.3390/su13031585.

Full text

Abstract:

Demarketing is generally recognized as that aspect of marketing that aims at discouraging customers in general or a certain class of customers in particular on either a temporary or permanent basis and has been increasingly posited as a potential tool to degrow tourism and improve its overall sustainability, particularly as a result of so-called overtourism. The paper provides an overview of the various ways in which demarketing has been applied in a tourism context and assesses the relative value of demarketing as a means of contributing to sustainability and degrowing tourism. It is argued that demarketing can make a substantial contribution to degrowing tourism at a local or even regional scale, but that the capacity to shift visitation in space and time also highlights a core weakness with respect to its contribution at other scales. The paper concludes by noting that the concept of degrowth also needs to be best understood as a continuum of which demarketing is only one aspect.

APA, Harvard, Vancouver, ISO, and other styles

6

Gülşen, Umut, Hüseyin Yolcu, Pelin Ataker, İlke Erçakar, and Sevil Acar. "Counteracting Overtourism Using Demarketing Tools: A Logit Analysis Based on Existing Literature." Sustainability 13, no. 19 (September 24, 2021): 10592. http://dx.doi.org/10.3390/su131910592.

Full text

Abstract:

Over the past few decades, demarketing has come up as an unorthodox but potentially strong approach that can be used to counter the negative effects of oversaturation in tourism destinations. This study investigates the difference that demarketing strategies can make on mitigation efforts towards overtourism in destinations across the globe by conducting a meta-analysis of the previous literature examining various case studies on the topic. This study approaches demarketing efforts against overtourism through the lens of the 4Ps of marketing: price, place, product, and promotion. The results of the logit model designate price as the only significant predictor in the mitigation of overtourism through demarketing, with the other three falling short. The findings are enhanced through various other predictors from the literature as well as government effectiveness in the destinations. Moreover, the driving forces such as environmental concerns and community satisfaction have proven to be significant factors as well.

APA, Harvard, Vancouver, ISO, and other styles

7

Kim, Jaesoo, and Dongsoo Shin. "Price Discrimination with Demarketing." Journal of Industrial Economics 64, no. 4 (December 2016): 773–807. http://dx.doi.org/10.1111/joie.12129.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Judt, Ewald, and Claudia Klausegger. "Was ist eigentlich … Demarketing?" Zeitschrift für das gesamte Bank- und Börsenwesen 65, no. 6 (2017): 420. http://dx.doi.org/10.47782/oeba201706042001.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Rocha, Ana Raquel Coelho, and Leticia Moreira Casotti. "Selective and “veiled” demarketing from the perspective of black female consumers." Organizações & Sociedade 25, no. 87 (December 2018): 610–31. http://dx.doi.org/10.1590/1984-9250874.

Full text

Abstract:

Abstract This study sheds light on the perspective of Black female consumers in regard to certain effects of marketing initiatives adopting the literature on demarketing as a framework. The context examined is their experience with the market of hair beauty and care. Media actions are analyzed along with narrative interviews in order to understand the phenomenon. The findings reveal a dominant structural pattern which perpetuates the marginalized status of Black women’s natural traits. Emerging market initiatives point to movements concerning the visibility of these female consumers, who despite being eager to consume, have their demand discouraged. This suggests that they perceive selective and veiled demarketing as one of the results of marketing actions. The analysis invites for theoretical reflections on demarketing and veiled racism in Brazil.

APA, Harvard, Vancouver, ISO, and other styles

10

Medway, Dominic, Gary Warnaby, and Sheetal Dharni. "Demarketing places: Rationales and strategies." Journal of Marketing Management 27, no. 1-2 (December 16, 2010): 124–42. http://dx.doi.org/10.1080/02672571003719096.

Full text

APA, Harvard, Vancouver, ISO, and other styles

11

Grinstein, Amir, and Udi Nisan. "Demarketing, Minorities, and National Attachment." Journal of Marketing 73, no. 2 (March 2009): 105–22. http://dx.doi.org/10.1509/jmkg.73.2.105.

Full text

APA, Harvard, Vancouver, ISO, and other styles

12

Gerstner, Eitan, James Hess, and Wujin Chu. "Demarketing as a differentiation strategy." Marketing Letters 4, no. 1 (January 1993): 49–57. http://dx.doi.org/10.1007/bf00994187.

Full text

APA, Harvard, Vancouver, ISO, and other styles

13

Clements, M. A. "Selecting tourist traffic by demarketing." Tourism Management 10, no. 2 (June 1989): 89–94. http://dx.doi.org/10.1016/0261-5177(89)90048-4.

Full text

APA, Harvard, Vancouver, ISO, and other styles

14

Baporikar, Neeta, and Rosalia Fotolela. "Demarketing Tobacco Products Strategy to Impact Customers for Social Change." International Journal of Civic Engagement and Social Change 4, no. 4 (October 2017): 16–30. http://dx.doi.org/10.4018/ijcesc.2017100102.

Full text

Abstract:

This article describes how demarketing is a strategy aimed at reducing the demand for the product and thereby the consumption. This strategy is well suited for harmful products though they may have utility in the economics of liquor, drugs, cigars and tobacco products. Many consume cigarettes and chew gutka, which is a tobacco product either as habit, stress reliever or style. The consumption of tobacco products has negative side effects such as lung cancer and oral diseases. Thus, the aim of this article is to reflect on the demarketing strategy of tobacco products adopted in India and to determine the impact on customers in Mysore, Southern India. Mixed method of research was used. The sample was 50 respondents, chosen with an accidental sampling technique to test differences of opinion between customers and non-customers of tobacco products. The findings indicate that demarketing tobacco products has made an impact along with societal change.

APA, Harvard, Vancouver, ISO, and other styles

15

Wesley, Jared J., and Kyle Murray. "To Market or Demarket? Public-Sector Branding of Cannabis in Canada." Administration & Society 53, no. 7 (February 3, 2021): 1078–105. http://dx.doi.org/10.1177/0095399721991129.

Full text

Abstract:

Many governments provide goods and services that are deemed too sensitive for the private sector to deliver. This places public administrators in the difficult situation of having to sell products while also shaping consumer demand. Government agencies in Canada found themselves in this situation when the country legalized cannabis in 2018. Our findings suggest they responded with a demarketing approach, attempting to limit and shape, rather than increase, consumer demand. We conclude this demarketing strategy hinders public agencies’ ability to displace competitors in the illicit market, a key public policy objective.

APA, Harvard, Vancouver, ISO, and other styles

16

Tielung, Maria V. "Creating Healthy Golden Generation Without Cigarettes: Demarketing Strategy in Indonesia." Archives of Business Research 9, no. 1 (January 17, 2021): 36–43. http://dx.doi.org/10.14738/abr.91.9583.

Full text

Abstract:

The millennial generation is the golden generation that will become the nation's foundation and agents of change for a country. Creating a healthy golden generation is one of the requirements for an increase in the human development index of an area, which affects increasing the quality and quantity of this golden generation. The smoking lifestyle is one of the problems faced by the younger generation, and a solution must be found so that the dreams of a healthy young generation can be created. This paper is an empirical study that examines the demarketing strategy to reduce smoking lifestyles and intention to quit smoking among the younger generation. This research was conducted by surveying the Indonesian millennial generation with a sample in North Sulawesi Province. Data analysis using SEM analysis of the demarketing strategy model. This study provides an overview of the determinants of the demarketing strategy for the Millennial generation in Indonesia, namely the factors that affect the intention to quit smoking in the younger generation. The implications and limitations of the study are also discussed in this paper.

APA, Harvard, Vancouver, ISO, and other styles

17

Groff, Christopher. "Demarketing in park and recreation management." Managing Leisure 3, no. 3 (January 1998): 128–35. http://dx.doi.org/10.1080/136067198376030.

Full text

APA, Harvard, Vancouver, ISO, and other styles

18

Blömeke, Eva, and Michel Clement. "Selektives Demarketing — Management von unprofitablen Kunden." Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung 61, no. 7 (November 2009): 804–35. http://dx.doi.org/10.1007/bf03373669.

Full text

APA, Harvard, Vancouver, ISO, and other styles

19

Dadzie, Kofi Q. "Demarketing strategy in shortage marketing environment." Journal of the Academy of Marketing Science 17, no. 2 (March 1989): 157–65. http://dx.doi.org/10.1007/bf02723374.

Full text

APA, Harvard, Vancouver, ISO, and other styles

20

Öztürk, Yakup. "Turistik Destinasyonlarda Talep Yönetimi ve Demarketing Uygulamaları." Turk Turizm Arastirmalari Dergisi 4, no. 1 (January 24, 2020): 746–57. http://dx.doi.org/10.26677/tr1010.2020.342.

Full text

APA, Harvard, Vancouver, ISO, and other styles

21

Sesale, Eunice Lebogang, Mantepu Tshepo Mase Tshaba, Tshepo Matsose, Gezani Richman Miyambu, and Solly Matshonisa Seeletse. "Measuring three Demarketing Cases using Statistical Methods." American Journal of Applied Sciences 14, no. 3 (March 1, 2017): 365–71. http://dx.doi.org/10.3844/ajassp.2017.365.371.

Full text

APA, Harvard, Vancouver, ISO, and other styles

22

Reddy, Allan C. "Reducing Health Care Cost by Demarketing Benefits." Health Marketing Quarterly 6, no. 4 (October 23, 1989): 137–46. http://dx.doi.org/10.1300/j026v06n04_10.

Full text

APA, Harvard, Vancouver, ISO, and other styles

23

Comm, Clare L. "Demarketing Products Which May Pose Health Risks." Health Marketing Quarterly 15, no. 1 (March 9, 1998): 95–102. http://dx.doi.org/10.1300/j026v15n01_06.

Full text

APA, Harvard, Vancouver, ISO, and other styles

24

Peattie, Ken, Sue Peattie, and Robert Newcombe. "Unintended consequences in demarketing antisocial behaviour: projectBernie." Journal of Marketing Management 32, no. 17-18 (November 4, 2016): 1588–618. http://dx.doi.org/10.1080/0267257x.2016.1244556.

Full text

APA, Harvard, Vancouver, ISO, and other styles

25

Wall, Anthony P. "Government demarketing: different approaches and mixed messages." European Journal of Marketing 39, no. 5/6 (May 2005): 421–27. http://dx.doi.org/10.1108/03090560510590647.

Full text

APA, Harvard, Vancouver, ISO, and other styles

26

Magalhães, Maria José, Sérgio Tenreiro de Magalhães, Carlos Rodrigues, and Susana Marques. "Acceptance criteria in a Promotional Tourism Demarketing Plan." Procedia Computer Science 121 (2017): 934–39. http://dx.doi.org/10.1016/j.procs.2017.11.121.

Full text

APA, Harvard, Vancouver, ISO, and other styles

27

White, Christopher J., and Harrison Thomas. "Up in smoke: demarketing and consumer smoking cessation." International Journal of Consumer Studies 40, no. 1 (June 19, 2015): 75–82. http://dx.doi.org/10.1111/ijcs.12216.

Full text

APA, Harvard, Vancouver, ISO, and other styles

28

Sodhi, Kamaljit. "Has marketing come full circle? Demarketing for sustainability." Business Strategy Series 12, no. 4 (July 5, 2011): 177–85. http://dx.doi.org/10.1108/17515631111155133.

Full text

APA, Harvard, Vancouver, ISO, and other styles

29

Wall, A. P. "Government “demarketing” as viewed by its target audience." Marketing Intelligence & Planning 25, no. 2 (April 3, 2007): 123–35. http://dx.doi.org/10.1108/02634500710737915.

Full text

APA, Harvard, Vancouver, ISO, and other styles

30

Shiu, Edward, Louise M. Hassan, and Gianfranco Walsh. "Demarketing tobacco through governmental policies – The 4Ps revisited." Journal of Business Research 62, no. 2 (February 2009): 269–78. http://dx.doi.org/10.1016/j.jbusres.2008.01.034.

Full text

APA, Harvard, Vancouver, ISO, and other styles

31

Armstrong Soule, Catherine A., and Brandon J. Reich. "Less is more: is a green demarketing strategy sustainable?" Journal of Marketing Management 31, no. 13-14 (June 22, 2015): 1403–27. http://dx.doi.org/10.1080/0267257x.2015.1059874.

Full text

APA, Harvard, Vancouver, ISO, and other styles

32

Salem, Mohammad Zedan Yehia. "Factors Affecting the Demarketing of Breastmilk Substitutes in Palestine." Breastfeeding Medicine 8, no. 3 (June 2013): 302–11. http://dx.doi.org/10.1089/bfm.2012.0120.

Full text

APA, Harvard, Vancouver, ISO, and other styles

33

Murray, Vernon Q. "Social Activist Marketing: A Reconceptualization of Countermarketing and Demarketing." Journal of Nonprofit & Public Sector Marketing 5, no. 4 (December 1997): 3–25. http://dx.doi.org/10.1300/j054v05n04_02.

Full text

APA, Harvard, Vancouver, ISO, and other styles

34

Mark, Annabelle, and Ross Brennan. "Demarketing: Managing demand in the UK national health service." Public Money & Management 15, no. 3 (July 1995): 17–22. http://dx.doi.org/10.1080/09540969509387877.

Full text

APA, Harvard, Vancouver, ISO, and other styles

35

Mark, Annabelle, and Richard Elliott. "Demarketing dysfunctional demand in the UK National Health Service." International Journal of Health Planning and Management 12, no. 4 (October 1997): 297–314. http://dx.doi.org/10.1002/(sici)1099-1751(199710/12)12:4<297::aid-hpm493>3.0.co;2-x.

Full text

APA, Harvard, Vancouver, ISO, and other styles

36

Salem, Mohammad Zedan Yehia. "Factors affecting the demarketing of cigarette smoking in Palestine." International Journal of Arab Culture, Management and Sustainable Development 1, no. 4 (2010): 340. http://dx.doi.org/10.1504/ijacmsd.2010.037144.

Full text

APA, Harvard, Vancouver, ISO, and other styles

37

Chaudhry, Peggy E., Ludovica Cesareo, and Alberto Pastore. "Resolving the jeopardies of consumer demand: Revisiting demarketing concepts." Business Horizons 62, no. 5 (September 2019): 663–77. http://dx.doi.org/10.1016/j.bushor.2019.05.002.

Full text

APA, Harvard, Vancouver, ISO, and other styles

38

Ho-Hyeon Cho. "Customer Misbehavior and Selective Demarketing－ Focused on Airline Unfair customers -." Journal of the Aviation Management Society of Korea 16, no. 1 (February 2018): 3–23. http://dx.doi.org/10.30529/amsok.2018.16.1.001.

Full text

APA, Harvard, Vancouver, ISO, and other styles

39

Budden, Michael C., and Najmul Hossain. "Tobacco Demarketing Campaigns and Role Model Selection in Developing Countries." Health Marketing Quarterly 4, no. 2 (April 15, 1987): 63–67. http://dx.doi.org/10.1300/j026v04n02_08.

Full text

APA, Harvard, Vancouver, ISO, and other styles

40

Beeton, Sue, and Ian Pinge. "Casting the Holiday Dice: Demarketing Gambling to Encourage Local Tourism." Current Issues in Tourism 6, no. 4 (August 2003): 309–22. http://dx.doi.org/10.1080/13683500308667958.

Full text

APA, Harvard, Vancouver, ISO, and other styles

41

Armstrong, E. Kate, and Christine L. Kern. "Demarketing manages visitor demand in the Blue Mountains National Park." Journal of Ecotourism 10, no. 1 (March 2011): 21–37. http://dx.doi.org/10.1080/14724040903427393.

Full text

APA, Harvard, Vancouver, ISO, and other styles

42

Han, Charles C. "Demarketing fear: Bring the nuclear issue back to rational discourse." Energy Policy 64 (January 2014): 183–92. http://dx.doi.org/10.1016/j.enpol.2013.09.028.

Full text

APA, Harvard, Vancouver, ISO, and other styles

43

Loukopoulos, Peter, and Tommy Gärling. "Are Car Users Too Lazy to Walk?" Transportation Research Record: Journal of the Transportation Research Board 1926, no. 1 (January 2005): 206–11. http://dx.doi.org/10.1177/0361198105192600124.

Full text

Abstract:

The present study tested the hypothesis that frequent driving makes people averse to exerting physical effort through walking. In support of the hypothesis, the decrease in distance thresholds for driving associated with an increase in driving frequency was partially mediated by a measure of perceived exertion. Policy implications of the results are discussed with the suggestion that potentially effective means to decrease the frequency of short automobile trips may be through land-use planning strategies and demarketing strategies for car use.

APA, Harvard, Vancouver, ISO, and other styles

44

Alali, Haitham, Raed Wishah, and Ghazi Al-Weshah. "The Demarketing of Energy Drinks Using Facebook Media: A Healthcare Perspective." International Journal on Advanced Science, Engineering and Information Technology 9, no. 3 (June 29, 2019): 835. http://dx.doi.org/10.18517/ijaseit.9.3.8988.

Full text

APA, Harvard, Vancouver, ISO, and other styles

45

Kim, Shina, Eunju Ko, and Sang Jin Kim. "Fashion brand green demarketing: Effects on customer attitudes and behavior intentions." Journal of Global Fashion Marketing 9, no. 4 (September 14, 2018): 364–78. http://dx.doi.org/10.1080/20932685.2018.1503557.

Full text

APA, Harvard, Vancouver, ISO, and other styles

46

Ramirez, Edward, Saeed Tajdini, and Meredith E. David. "The Effects of Proenvironmental Demarketing on Consumer Attitudes and Actual Consumption." Journal of Marketing Theory and Practice 25, no. 3 (July 3, 2017): 291–304. http://dx.doi.org/10.1080/10696679.2017.1311219.

Full text

APA, Harvard, Vancouver, ISO, and other styles

47

Sekhon, Tejvir S., and Catherine A. Armstrong Soule. "Conspicuous anticonsumption: When green demarketing brands restore symbolic benefits to anticonsumers." Psychology & Marketing 37, no. 2 (November 22, 2019): 278–90. http://dx.doi.org/10.1002/mar.21299.

Full text

APA, Harvard, Vancouver, ISO, and other styles

48

Little, Vicki Janine, Christina Kwai Choi Lee, and Sumesh Nair. "Macro-demarketing: The Key to Unlocking Unsustainable Production and Consumption Systems?" Journal of Macromarketing 39, no. 2 (February 4, 2019): 166–87. http://dx.doi.org/10.1177/0276146718823885.

Full text

Abstract:

Drawing on the multi-level perspective of socio-technical change and social practice theory, this paper argues that macrosocial marketing must attend to the challenge of aggregate demand reduction in order to support transition to more sustainable marketing systems. However, reversal of current production and consumption system trajectories is a prodigious challenge. To provide deeper insight into that challenge, an ethnographic case study of a failed plastic bag tax identified the mechanisms reinforcing unsustainable marketing systems. Despite widespread awareness and espoused support, the tax failed to meet policy goals. Embeddedness of plastic bags in two inseparable practices (waste management and household provisioning) gave rise to seven themes: Valuableness, skepticism, subversion, blame, juxtaposition, ubiquity and embeddedness, rights and responsibilities, highlighting the roles of habitus and dominant technological regimes, and the notion of markets as sites of conflict. Mapping the system mechanisms highlighted regulating loops locking in systems behaviors at macro (landscape), meso (regimes of technology and practice) and micro (individual consumer and firm) levels. Building on the idea of demarketing, a process of macrodemarketing is proposed as a multi-level challenge to systems unsustainability. A series of macrosocial marketing interventions is proposed, ranging from electoral and education policy, to incentives for closed loop supply chain innovations. Addressing the limitations of the voluntary individual choice perspective, the study contributes insight into sources of resistance and potential capitulation to systems interventions at multiple levels and among multiple stakeholders.

APA, Harvard, Vancouver, ISO, and other styles

49

Salem, Mohammed, Samir Baidoun, and Rania Almuzaini. "Water Consumption Demarketing Strategies with Reference to the Gaza Strip, Palestine." Polish Journal of Environmental Studies 27, no. 1 (January 2, 2018): 297–304. http://dx.doi.org/10.15244/pjoes/74300.

Full text

APA, Harvard, Vancouver, ISO, and other styles

50

Salem, Mohammed Z., Myriam Ertz, and Emine Sarigӧllü. "Demarketing strategies to rationalize electricity consumption in the Gaza Strip-Palestine." Renewable and Sustainable Energy Reviews 143 (June 2021): 110956. http://dx.doi.org/10.1016/j.rser.2021.110956.

Full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!