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1

van der Leer, L., B. Hartig, M. Goldmanis, and R. McKay. "Delusion proneness and ‘jumping to conclusions’: relative and absolute effects." Psychological Medicine 45, no. 6 (September 30, 2014): 1253–62. http://dx.doi.org/10.1017/s0033291714002359.

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Background.That delusional and delusion-prone individuals ‘jump to conclusions’ is one of the most robust and important findings in the literature on delusions. However, although the notion of ‘jumping to conclusions’ (JTC) implies gathering insufficient evidence and reaching premature decisions, previous studies have not investigated whether the evidence gathering of delusion-prone individuals is, in fact, suboptimal. The standard JTC effect is a relative effect but using relative comparisons to substantiate absolute claims is problematic. In this study we investigated whether delusion-prone participants jump to conclusions in both a relative and an absolute sense.Method.Healthy participants (n = 112) completed an incentivized probabilistic reasoning task in which correct decisions were rewarded and additional information could be requested for a small price. This combination of rewards and costs generated optimal decision points. Participants also completed measures of delusion proneness, intelligence and risk aversion.Results.Replicating the standard relative finding, we found that delusion proneness significantly predicted task decisions, such that the more delusion prone the participants were, the earlier they decided. This finding was robust when accounting for the effects of risk aversion and intelligence. Importantly, high-delusion-prone participants also decided in advance of an objective rational optimum, gathering fewer data than would have maximized their expected payoff. Surprisingly, we found that even low-delusion-prone participants jumped to conclusions in this absolute sense.Conclusions.Our findings support and clarify the claim that delusion formation is associated with a tendency to ‘jump to conclusions’. In short, most people jump to conclusions, but more delusion-prone individuals ‘jump further’.
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Linney, Yvonne M., Emmanuelle R. Peters, and Peter Ayton. "Reasoning biases in delusion-prone individuals." British Journal of Clinical Psychology 37, no. 3 (September 1998): 285–302. http://dx.doi.org/10.1111/j.2044-8260.1998.tb01386.x.

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Laws, Keith Richard, Tejinder Kaur Kondel, Richard Clarke, and Anne-Marie Nillo. "Delusion-prone individuals: Stuck in their ways?" Psychiatry Research 186, no. 2-3 (April 2011): 219–24. http://dx.doi.org/10.1016/j.psychres.2010.09.018.

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4

Tereszko, A., W. Janeczko, J. Słowik, K. Brzezicka, K. Prochwicz, M. Siwek, and D. Dudek. "Executive Functions in Delusion-prone Individuals – Preliminary Studies." European Psychiatry 41, S1 (April 2017): S266. http://dx.doi.org/10.1016/j.eurpsy.2017.02.084.

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IntroductionExecutive dysfunctions in psychotic disorders, mainly schizophrenia are well-known phenomenon, however the information about executive functioning in subclinical psychotic states are still scarce. The rationale for focusing on the delusion-proneness (delusion-like states) is suggested role of executive dysfunction in the process of developing delusions.AimsOur aim is to assess the relationship between delusion-proneness and executive functions.ObjectivesWe would like to assess two cognitive functions: shifting and inhibition and updating, depending on the severity of delusion-like symptoms. We expect that higher delusion-proneness is associated with more pronounced executive dysfunctions, as it is observed in clinical population with existing delusions.MethodsIn order to assess delusion-proneness, we used Polish version of Peters et al. Delusions Inventory (PDI). To evaluate shifting and inhibition, two test were conducted–Berg's Card Sorting Task (BCST) and Stroop task respectively. Correlation analysis were performed.ResultsSixty-four participants (41 women and 23 men) were recruited in this study. Mean age was 28.8, SD = 10.37. Statistical analysis revealed significant negative correlation of PDI distress subscale and BCST non-perseverative errors. The overall score, as well as all PDI subscales correlated negatively also with the Stroop task's total number of errors and positively with the accuracy in incongruent variant.ConclusionsContrary to our expectation, results have shown that delusion-proneness is associated with better results in executive functions test, especially in terms of accuracy. These results suggest that executive functions may play a role in the development and maintenance of delusional ideation, however, its relationship may be a bit more complex.Disclosure of interestThe authors have not supplied their declaration of competing interest.
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5

Howe, Jessica, Robert Ross, Ryan McKay, and Ryan P. Balzan. "How Do Delusion-Prone Individuals Respond to Disconfirmatory Evidence?" Zeitschrift für Psychologie 226, no. 3 (July 2018): 182–90. http://dx.doi.org/10.1027/2151-2604/a000333.

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Abstract. Research employing the beads task suggests that people with delusional tendencies over-adjust to disconfirmatory evidence compared to low-delusion-prone individuals. This interpretation is in tension with studies using the bias against disconfirmatory evidence (BADE) task, which provide evidence that people with delusional tendencies are less receptive to disconfirmatory evidence. It has been suggested that over-adjustment on the beads task may be driven by miscomprehension of the task. The current preliminary study aimed to minimize miscomprehension on the beads task and determine how high-delusion-prone people respond to disconfirmatory evidence on both tasks. Fifty-one undergraduate participants completed the BADE task and an adapted version of the beads task. We expected that corrective feedback on the beads task would reduce miscomprehension, and that high-delusion-prone participants would be less receptive to disconfirmatory evidence on both tasks. Our results suggest this version of the beads task improved rates of comprehension relative to previous research. However, we found no evidence that the high-delusion-prone group demonstrated elevated over-adjustment or belief inflexibility in either task. The theoretical implications of these findings are discussed.
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6

Prochwicz, K. "P-1290 - Selective attention in delusion - prone individuals." European Psychiatry 27 (January 2012): 1. http://dx.doi.org/10.1016/s0924-9338(12)75457-3.

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7

van der Leer, Leslie, Bjoern Hartig, Maris Goldmanis, and Ryan McKay. "Why Do Delusion-Prone Individuals “Jump to Conclusions”? An Investigation Using a Nonserial Data-Gathering Paradigm." Clinical Psychological Science 5, no. 4 (May 25, 2017): 718–25. http://dx.doi.org/10.1177/2167702617698811.

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That delusional and delusion-prone individuals gather less evidence before reaching a decision (“jumping to conclusions”) is arguably the most influential finding in the literature on cognitive theories of delusions. However, the cognitive basis of this data-gathering tendency remains unclear. Suggested theories include that delusion-prone individuals gather less data because they (a) misjudge the information value of evidence, (b) find data gathering more taxing than do controls, or (c) make noisier decisions than controls. In the present study we developed a novel, incentivized, nonserial data-gathering task to tease apart these alternatives. Higher delusion-proneness was associated with gathering less information on this task, even when accounting for gender, risk aversion, and intelligence. Our findings suggest that misjudging the information value of evidence contributes substantially to the “jumping to conclusions” bias and that neither higher subjective costs nor noisy decision making can fully account for it.
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8

Arguedas, Deborah, Melissa J. Green, Robyn Langdon, and Max Coltheart. "Selective attention to threatening faces in delusion‐prone individuals." Cognitive Neuropsychiatry 11, no. 6 (November 2006): 557–75. http://dx.doi.org/10.1080/13546800500305179.

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9

White, Lars O., and Warren Mansell. "Failing to ponder? delusion-prone individuals rush to conclusions." Clinical Psychology & Psychotherapy 16, no. 2 (March 2009): 111–24. http://dx.doi.org/10.1002/cpp.607.

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10

Lim, Michelle, John F. Gleeson, and Henry J. Jackson. "Selective Attention to Threat Bias in Delusion-Prone Individuals." Journal of Nervous and Mental Disease 199, no. 10 (October 2011): 765–72. http://dx.doi.org/10.1097/nmd.0b013e31822fc9e9.

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11

Anandakumar, T., E. Connaughton, M. Coltheart, and R. Langdon. "Belief-bias reasoning in non-clinical delusion-prone individuals." Journal of Behavior Therapy and Experimental Psychiatry 54 (March 2017): 211–18. http://dx.doi.org/10.1016/j.jbtep.2016.08.016.

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Anandakumar, T., E. Connaughton, M. Coltheart, and R. Langdon. "Belief-bias reasoning in non-clinical delusion-prone individuals." Journal of Behavior Therapy and Experimental Psychiatry 56 (September 2017): 71–78. http://dx.doi.org/10.1016/j.jbtep.2017.02.005.

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Green, M. J., and L. M. Williams. "Processing of threat-related affect is delayed in delusion-prone normals." Schizophrenia Research 41, no. 1 (January 2000): 289. http://dx.doi.org/10.1016/s0920-9964(00)91032-6.

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14

van der Leer, Leslie, and Ryan McKay. "“Jumping to conclusions” in delusion-prone participants: an experimental economics approach." Cognitive Neuropsychiatry 19, no. 3 (December 6, 2013): 257–67. http://dx.doi.org/10.1080/13546805.2013.861350.

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15

Katthagen, Teresa, Anne Pankow, Sarah Diner, Stefan Koch, Andreas Heinz, and Florian Schlagenhauf. "Poster #T113 SALIENCE ATTRIBUTION IN SCHIZOPHRENIA PATIENTS AND DELUSION-PRONE SUBJECTS." Schizophrenia Research 153 (April 2014): S329—S330. http://dx.doi.org/10.1016/s0920-9964(14)70930-2.

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16

Green, M. J., L. M. Williams, and D. J. Davidson. "Processing of threat-related affect is delayed in delusion-prone individuals." British Journal of Clinical Psychology 40, no. 2 (June 2001): 157–65. http://dx.doi.org/10.1348/014466501163607.

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COLBERT, SUSANNAH MAY, and EMMANUELLE R. PETERS. "NEED FOR CLOSURE AND JUMPING-TO-CONCLUSIONS IN DELUSION-PRONE INDIVIDUALS." Journal of Nervous and Mental Disease 190, no. 1 (January 2002): 27–31. http://dx.doi.org/10.1097/00005053-200201000-00007.

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18

Cella, Matteo, Simon Dymond, and Andrew Cooper. "Impairment in flexible emotion-based learning in hallucination- and delusion-prone individuals." Psychiatry Research 170, no. 1 (November 2009): 70–74. http://dx.doi.org/10.1016/j.psychres.2008.07.001.

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19

McKay, Ryan, Robyn Langdon, and Max Coltheart. "Need for Closure, Jumping to Conclusions, and Decisiveness in Delusion-Prone Individuals." Journal of Nervous and Mental Disease 194, no. 6 (June 2006): 422–26. http://dx.doi.org/10.1097/01.nmd.0000221353.44132.25.

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20

Green, Melissa, Leanne Williams, and Dean Davidson. "Visual scanpaths and facial affect recognition in delusion-prone individuals: Increased sensitivity to threat?" Cognitive Neuropsychiatry 8, no. 1 (January 2003): 19–41. http://dx.doi.org/10.1080/713752236.

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21

McLean, Benjamin F., Ryan P. Balzan, and Julie K. Mattiske. "Jumping to conclusions in the less-delusion-prone? Further evidence from a more reliable beads task." Consciousness and Cognition 83 (August 2020): 102956. http://dx.doi.org/10.1016/j.concog.2020.102956.

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22

McLean, Benjamin F., Julie K. Mattiske, and Ryan P. Balzan. "Jumping to conclusions in the less-delusion-prone? Preliminary evidence from a more reliable beads task." Journal of Behavior Therapy and Experimental Psychiatry 68 (September 2020): 101562. http://dx.doi.org/10.1016/j.jbtep.2020.101562.

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23

Larøi, Frank, Arnaud D’Argembeau, and Martial Van der Linden. "The effects of angry and happy expressions on recognition memory for unfamiliar faces in delusion-prone individuals." Journal of Behavior Therapy and Experimental Psychiatry 37, no. 4 (December 2006): 271–82. http://dx.doi.org/10.1016/j.jbtep.2005.11.001.

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24

Georgiou, Neophytos, Paul Delfabbro, and Ryan Balzan. "Conspiracy-Beliefs and Receptivity to Disconfirmatory Information: A Study Using the BADE Task." SAGE Open 11, no. 1 (January 2021): 215824402110061. http://dx.doi.org/10.1177/21582440211006131.

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Conspiracy theory (CT) beliefs are thought to be related to a number of individual differences that make certain individuals more prone to this style of reasoning. In this study, we investigate (a) the relationship between CT beliefs and a standardized measure of judgment (the Bias Against Disconfirmatory Evidence task or BADE) and (b) the extent to which BADE scores are related to specific measures of psychopathology, including schizotypy and delusion-proneness, as measured by the Peters et al.’s Delusions Inventory. The BADE is an evidence integration bias and captures the extent to which individuals display a reduced willingness to integrate disconfirmatory evidence. A total of 358 individuals recruited from an online panel completed standardized measures of CT beliefs, measures of psychopathology, and a standardized BADE task. The results showed that CT-prone individuals showed a stronger BADE effect (i.e., biases against confirmatory and disconfirmatory evidence and a stronger liberal acceptance of absurd statements) and overall poorer evidence integration. Our results suggest that a reduced tendency to revise beliefs in the face of disconfirmatory evidence may contribute to the maintenance of CT beliefs, despite the availability of extensive counter-evidence.
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So, Suzanne Ho-wai, and Nate Tsz-kit Kwok. "Jumping to Conclusions Style along the Continuum of Delusions: Delusion-Prone Individuals Are Not Hastier in Decision Making than Healthy Individuals." PLOS ONE 10, no. 3 (March 20, 2015): e0121347. http://dx.doi.org/10.1371/journal.pone.0121347.

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26

Bear, Adam, Rebecca G. Fortgang, Michael V. Bronstein, and Tyrone D. Cannon. "Mistiming of thought and perception predicts delusionality." Proceedings of the National Academy of Sciences 114, no. 40 (September 18, 2017): 10791–96. http://dx.doi.org/10.1073/pnas.1711383114.

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The timing of thoughts and perceptions plays an essential role in belief formation. Just as people can experience in-the-moment perceptual illusions, however, they can also be deceived about how events unfold in time. Here, we consider how a particular type of temporal distortion, in which the apparent future influences “earlier” events in conscious awareness, might affect people’s most fundamental beliefs about themselves and the world. Making use of a task that has been shown to elicit such reversals in the temporal experience of prediction and observation, we find that people who are more prone to think that they predicted an event that they actually already observed are also more likely to report holding delusion-like beliefs. Moreover, this relationship appears to be specific to how people experience prediction and is not explained by domain-general deficits in temporal discrimination. These findings may help uncover low-level perceptual mechanisms underlying delusional belief or schizotypy more broadly and may ultimately prove useful as a tool for identifying those at risk for psychotic illness.
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Brugger, Peter, Alex Gamma, René Muri, Markus Schafer, and Kirsten I. Taylor. "Functional Hemispheric Asymmetry and Belief in ESP: Towards a “Neuropsychology of Belief”." Perceptual and Motor Skills 77, no. 3_suppl (December 1993): 1299–308. http://dx.doi.org/10.2466/pms.1993.77.3f.1299.

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30 right-handed subjects were given a lateralized tachistoscopic lexical-decision task. Subjects' belief in extrasensory perception (ESP) was assessed with a single six-point scale; 16 subjects were designated as believers in ESP and 14 subjects as nonbelievers. Believers in ESP did not exhibit a hemispheric asymmetry for the task while nonbelievers exhibited the expected right visual-field/left-hemisphere dominance documented in the literature. Believers' lack of asymmetry was not caused by an impaired left-hemisphere performance but rather by a significantly enhanced lexical-decision accuracy in the left visual field/right hemisphere compared to nonbelievers. These results are compatible with previous studies indicating a correlation between belief in ESP and a bias for right-hemisphere processing. Moreover, the results are relevant for a discussion of an association between paranormal beliefs and schizotypy: highly schizotypal individuals are not only particularly prone to believe in ESP but are also known to show an attenuation of hemispheric asymmetries in lateralized verbal tasks due to an enhanced contribution of the right hemisphere. We suggest that the neurological basis of delusion-like beliefs may involve a release of right-hemisphere function from left-hemisphere control and sketch the focus of research for a future “neuropsychology of belief.”
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Hassan, Isyaku, Mohd Nazri Latiff Azmi, and Akibu Mahmoud Abdullahi. "Evaluating the Spread of Fake News and its Detection. Techniques on Social Networking Sites." Romanian Journal of Communication and Public Relations 22, no. 1 (April 1, 2020): 111. http://dx.doi.org/10.21018/rjcpr.2020.1.289.

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The phenomenon of fake news has become a much contentious issue recently. The controversy regarding this issue has further been intensified by the openness of social media platforms. Via a systematic review, this paper offers a discussion on the spread and detection techniques of fake news on Social Networking Sites (SNSs). A total of 47 articles eventually fulfilled the inclusion criteria and were coded for the literature synthesis. The overall findings from the literature on fake news and social media have been extracted and synthesized to explore the creation, influence and popular techniques and dimensions used for fake news detection on SNSs. The results showed that various entities are involved in the creation and spread of fake news on SNSs, including malicious social and software agents. It was also found that early registered users, old people, female users, delusion-prone persons, dogmatic persons, and religious fundamentalists are more likely to believe in fake news than other groups of individuals. One of the major problems of the existing techniques is their deficiency in datasets. Therefore, future studies on fake news detection should focus on developing an all-inclusive model with comprehensive datasets. Social media users require fake news detection skills especially using linguistic approach. This study provides the public with valuable information about the spread and detection of fake news on SNSs. This is because SNSs are an important avenue for fake news providers.
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Rodriguez Rodriguez, A., R. Blanco Fernández, M. Vizcaino da Silva, R. Fernández Fernández, and O. Mendez Gonzalez. "Case Report Klinefelter Syndrome and Multiple Sclerosis as the Cause of Psychosis." European Psychiatry 41, S1 (April 2017): S638. http://dx.doi.org/10.1016/j.eurpsy.2017.01.1049.

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Introduction and goalsForty-three-year-old male diagnosed with Klinefelter syndrome and showing radiological findings suggesting a demyelinating pathology who presents several psychiatric manifestations including megalomaniacal ideation, delusion, lack of impulse control and behavioral alterations.Clinical caseForty-three-year-old male diagnosed with Klinefelter syndrome at the age of 31, presenting several psychiatric pathologies since adolescence: delusions, megalomania, mood fluctuation, and high impulsiveness. The patient had a poor therapeutic response to anti-psychotic drugs and ECT. He was hospitalized up to 9 times, but the full control of the symptomatology was not achieved. During his last hospitalization, a MRI revealed lesions compatible with a demyelinating pathology.DiscussionA higher prevalence of schizophrenia spectrum disorders has been described among patients suffering from Klinefelter syndrome, which might explain the role of the X chromosome in the susceptibility to psychiatric disorders, particularly to psychosis. Furthermore, the brain structure alterations presented by patients suffering from Klinefelter syndrome are similar to those described among schizophrenic patients: small brain volume, lateral cerebral ventricular enlargement and reduced temporal gyrus, amygdala, insula and cingulate cortex. Patients suffering from multiple sclerosis are more prone to psychiatric disorders, such as mood swing, aggressiveness or psychosis, which are not concurrent with the physical progression of the disease, sometimes being its first manifestation. Even when being patchy and multifocal, demyelination seems to be concentrated in the frontal lobes, related to the cognitive and affective functions and the personality.ConclusionsBoth multiple sclerosis and Klinefelder syndrome may alter the brain structure, mainly in the frontal lobe, and predispose to psychiatric disorders.Disclosure of interestThe authors have not supplied their declaration of competing interest.
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Wang, Jing, Xiaokang Xing, Qijun Li, Ge Zhang, Tao Wang, Hongming Pan, and Da Li. "Targeting the FGFR signaling pathway in cholangiocarcinoma: promise or delusion?" Therapeutic Advances in Medical Oncology 12 (January 2020): 175883592094094. http://dx.doi.org/10.1177/1758835920940948.

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Cholangiocarcinoma (CCA) is a refractory cancer with limited treatment options and poorly understood molecular mechanisms underlying tumor development. The most effective treatment is surgical resection; however, patients are highly prone to recurrence. Moreover, considering that most patients are diagnosed in advanced stages, treatment options are restricted to palliative care, which results in poor prognosis. Due to the limited effect of chemotherapy and radiotherapy, targeted therapy is becoming a hot topic in the field of biliary cancer treatment. The fibroblast growth factor/fibroblast growth factor receptor (FGF/FGFR) signaling pathway involves a variety of key biological processes for cell survival, differentiation, and metabolism. Next-generation sequencing data mining has shown that high levels of FGF/FGFR expression are associated with reduced overall survival (OS) in CAA, which indicates that the FGF/FGFR pathway may be an effective target for CAA treatment. This paper reviews the effect of FGF/FGFR signaling on CCA from onset to treatment and highlights the promise of FGF/FGFR signaling pathway inhibitors for targeting CCA.
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31

Griffiths, Oren, and Ryan Balzan. "EXPRESS: Schizotypy is associated with difficulty maintaining multiple hypotheses." Quarterly Journal of Experimental Psychology, December 6, 2020, 174702182098225. http://dx.doi.org/10.1177/1747021820982256.

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Amongst neurocognitive accounts of delusions, there is a growing consensus that it is the certainty with which delusions are held, rather than their content, that defines some beliefs as delusional. On a continuum model of psychosis this inappropriate certainty ought to be present (albeit in an attenuated form) in healthy adults who score highly in schizotypy. It was hypothesized that this might be most evident in circumstances where the environment provides incomplete or probabilistic information, which thereby forces the participant to hold two imperfectly-supported, concurrent hypotheses in mind. A cued visual search task was used to measure people’s capacity to use partially predictive information (i.e. a cue that predicted the target may occur in one of two locations) to facilitate speeded responding. As hypothesized, people’s performance on the trials that required holding two hypotheses in mind concurrently was significantly and specifically associated with the positive components of schizotypy. This finding is consistent with a hyperfocusing of attention in schizophrenia, and may help explain why delusion-prone individuals have a tendency to ‘jump to conclusions’ or be resistant to disconfirming information when faced with multiple, partially supported hypotheses.
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Melleuish, Greg. "Of 'Rage of Party' and the Coming of Civility." M/C Journal 22, no. 1 (March 13, 2019). http://dx.doi.org/10.5204/mcj.1492.

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There is a disparity between expectations that the members of a community will work together for the common good — and the stark reality that human beings form into groups, or parties, to engage in conflict with each other. This is particularly the case in so-called popular governments that include some wider political involvement by the people. In ancient Greece stasis, or endemic conflict between the democratic and oligarchic elements of a city was very common. Likewise, the late Roman Republic maintained a division between the populares and the optimates. In both cases there was violence as both sides battled for dominance. For example, in late republican Rome street gangs formed that employed intimidation and violence for political ends.In seventeenth century England there was conflict between those who favoured royal authority and those who wished to see more power devolved to parliament, which led to Civil War in the 1640s. Yet the English ideal, as expressed by The Book of Common Prayer (1549; and other editions) was that the country be quietly governed. It seemed perverse that the members of the body politic should be in conflict with each other. By the late seventeenth century England was still riven by conflict between two groups which became designated as the Whigs and the Tories. The divisions were both political and religious. Most importantly, these divisions were expressed at the local level, in such things as the struggle for the control of local corporations. They were not just political but could also be personal and often turned nasty as families contended for local control. The mid seventeenth century had been a time of considerable violence and warfare, not only in Europe and England but across Eurasia, including the fall of the Ming dynasty in China (Parker). This violence occurred in the wake of a cooler climate change, bringing in its wake crop failure followed by scarcity, hunger, disease and vicious warfare. Millions of people died.Conditions improved in the second half of the seventeenth century and countries slowly found their way to a new relative stability. The Qing created a new imperial order in China. In France, Louis XIV survived the Fronde and his answer to the rage and divisions of that time was the imposition of an autocratic and despotic state that simply prohibited the existence of divisions. Censorship and the inquisition flourished in Catholic Europe ensuring that dissidence would not evolve into violence fuelled by rage. In 1685, Louis expelled large numbers of Protestants from France.Divisions did not disappear in England at the end of the Civil War and the Restoration of Charles II. Initially, it appears that Charles sought to go down the French route. There was a regulation of ideas as new laws meant that the state licensed all printed works. There was an attempt to impose a bureaucratic authoritarian state, culminating in the short reign of James II (Pincus, Ertman). But its major effect, since the heightened fear of James’ Catholicism in Protestant England, was to stoke the ‘rage of party’ between those who supported this hierarchical model of social order and those who wanted political power less concentrated (Knights Representation, Plumb).The issue was presumed to be settled in 1688 when James was chased from the throne, and replaced by the Dutchman William and his wife Mary. In the official language of the day, liberty had triumphed over despotism and the ‘ancient constitution’ of the English had been restored to guarantee that liberty.However, three major developments were going on in England by the late seventeenth century: The first is the creation of a more bureaucratic centralised state along the lines of the France of Louis XIV. This state apparatus was needed to collect the taxes required to finance and administer the English war machine (Pincus). The second is the creation of a genuinely popular form of government in the wake of the expulsion of James and his replacement by William of Orange (Ertman). This means regular parliaments that are elected every three years, and also a free press to scrutinise political activities. The third is the development of financial institutions to enable the war to be conducted against France, which only comes to an end in 1713 (Pincus). Here, England followed the example of the Netherlands. There is the establishment of the bank of England in 1694 and the creation of a national debt. This meant that those involved in finance could make big profits out of financing a war, so a new moneyed class developed. England's TransformationIn the 1690s as England is transformed politically, religiously and economically, this develops a new type of society that unifies strong government with new financial institutions and arrangements. In this new political configuration, the big winners are the new financial elites and the large (usually Whig) aristocratic landlords, who had the financial resources to benefit from it. The losers were the smaller landed gentry who were taxed to pay for the war. They increasingly support the Tories (Plumb) who opposed both the war and the new financial elites it helped to create; leading to the 1710 election that overwhelmingly elected a Tory government led by Harley and Bolingbroke. This government then negotiated the Treaty of Utrecht in 1713, with the Whigs retaining a small minority.History indicates that the post-1688 developments do not so much quell the ‘rage of party’ as encourage it and fan the fires of conflict and discontent. Parliamentary elections were held every three years and could involve costly, and potentially financially ruinous, contests between families competing for parliamentary representation. As these elections involved open voting and attempts to buy votes through such means as wining and dining, they could be occasions for riotous behaviour. Regular electoral contests, held in an electorate that was much larger than it would be one hundred years later, greatly heightened the conflicts and kept the political temperature at a high.Fig. 1: "To Him Pudel, Bite Him Peper"Moreover, there was much to fuel this conflict and to ‘maintain the rage’: First, the remodelling of the English financial system combined with the high level of taxation imposed largely on the gentry fuelled a rage amongst this group. This new world of financial investments was not part of their world. They were extremely suspicious of wealth not derived from landed property and sought to limit the power of those who held such wealth. Secondly, the events of 1688 split the Anglican Church in two (Pincus). The opponents of the new finance regimes tended also to be traditional High Church Anglicans who feared the newer, more tolerant government policy towards religion. Finally, the lapsing of the Licensing Act in 1695 meant that the English state was no longer willing to control the flow of information to the public (Kemp). The end result was that England in the 1690s became something akin to a modern public culture in which there was a relatively free flow of political information, constant elections held with a limited, but often substantial franchise, that was operating out of a very new commercial and financial environment. These political divisions were now deeply entrenched and very real passion animated each side of the political divide (Knights Devil).Under these circumstances, it was not possible simply to stamp out ‘the rage’ by the government repressing the voices of dissent. The authoritarian model for creating public conformity was not an option. A mechanism for lowering the political and religious temperature needed to arise in this new society where power and knowledge were diffused rather than centrally concentrated. Also, the English were aided by the return to a more benign physical environment. In economic terms it led to what Fischer terms the equilibrium of the Enlightenment. The wars of Louis XIV were a hangover from the earlier more desperate age; they prolonged the crisis of that age. Nevertheless, the misery of the earlier seventeenth century had passed. The grim visions of Calvinism (and Jansenism) had lost their plausibility. So the excessive violence of the 1640s was replaced by a more tepid form of political resistance, developing into the first modern expression of populism. So, the English achieved what Plumb calls ‘political stability’ were complex (1976), but relied on two things. The first was limiting the opportunity for political activity and the second was labelling political passion as a form of irrational behaviour – as an unsatisfactory or improper way of conducting oneself in the world. Emotions became an indulgence of the ignorant, the superstitious and the fanatical. This new species of humanity was the gentleman, who behaved in a reasonable and measured way, would express a person commensurate with the Enlightenment.This view would find its classic expression over a century later in Macaulay’s History of England, where the pre-1688 English squires are now portrayed in all their semi-civilised glory, “his ignorance and uncouthness, his low tastes and gross phrases, would, in our time, be considered as indicating a nature and a breeding thoroughly plebeian” (Macaulay 244). While the Revolution of 1688 is usually portrayed as a triumph of liberty, as stated, recent scholarship (Pincus, Ertman) emphasises how the attempts by both Charles and James to build a more bureaucratic state were crucial to the development of eighteenth century England. England was not really a land of liberty that kept state growth in check, but the English state development took a different path to statehood from countries such as France, because it involved popular institutions and managed to eliminate many of the corrupt practices endemic to a patrimonial regime.The English were as interested in ‘good police’, meaning the regulation of moral behaviour, as any state on the European continent, but their method of achievement was different. In the place of bureaucratic regulation, the English followed another route, later be termed in the 1760s as ‘civilisation’ (Melleuish). So, the Whigs became the party of rationality and reasonableness, and the Whig regime was Low Church, which was latitudinarian and amenable to rationalist Christianity. Also, the addition of the virtue and value of politeness and gentlemanly behaviour became the antidote to the “rage of party’”(Knights Devil 163—4) . The Whigs were also the party of science and therefore, followed Lockean philosophy. They viewed themselves as ‘reasonable men’ in opposition to their more fanatically inclined opponents. It is noted that any oligarchy, can attempt to justify itself as an ‘aristocracy’, in the sense of representing the ‘morally’ best people. The Whig aristocracy was more cosmopolitan, because its aristocrats had often served the rulers of countries other than England. In fact, the values of the Whig elite were the first expression of the liberal cosmopolitan values which are now central to the ideology of contemporary elites. One dimension of the Whig/Tory split is that while the Whig aristocracy had a cosmopolitan outlook as more proto-globalist, the Tories remained proto-nationalists. The Whigs became simultaneously the party of liberty, Enlightenment, cosmopolitanism, commerce and civilised behaviour. This is why liberty, the desire for peace and ‘sweet commerce’ came to be identified together. The Tories, on the other hand, were the party of real property (that is to say land) so their national interest could easily be construed by their opponents as the party of obscurantism and rage. One major incident illustrates how this evolved.The Trial of the High Church Divine Henry Sacheverell In 1709, the High Church Divine Henry Sacheverell preached a fiery sermon attacking the Whig revolutionary principles of resistance, and advocated obedience and unlimited submission to authority. Afterwards, for his trouble he was impeached before the House of Lords by the Whigs for high crimes and misdemeanours (Tryal 1710). As Mark Knights (6) has put it, one of his major failings was his breaching of the “Whig culture of politeness and moderation”. The Whigs also disliked Sacheverell for his charismatic appeal to women (Nicholson). He was found guilty and his sermons ordered to be burned by the hangman. But Sacheverell became simultaneously a martyr and a political celebrity leading to a mass outpouring of printed material (Knights Devil 166—186). Riots broke out in London in the wake of the trial’s verdict. For the Whigs, this stood as proof of the ‘rage’ that lurked in the irrational world of Toryism. However, as Geoffrey Holmes has demonstrated, these riots were not aimless acts of mob violence but were directed towards specific targets, in particular the meeting houses of Dissenters. History reveals that the Sacheverell riots were the last major riots in England for almost seventy years until the Lord Gordon anti-Catholic riots of 1780. In the short term they led to an overwhelming Tory victory at the 1710 elections, but that victory was pyrrhic. With the death of Queen Anne, followed by the accession of the Hanoverians to the throne, the Whigs became the party of government. Some Tories, such as Bolingbroke, panicked, and fled to France and the Court of the Pretender. The other key factor was the Treaty of Utrecht, brokered on England’s behalf by the Tory government of Harley and Bolingbroke that brought the Civil war to an end in 1713. England now entered an era of peace; there remained no longer the need to raise funds to conduct a war. The war had forced the English state to both to consolidate and to innovate.This can be viewed as the victory of the party of ‘politeness and moderation’ and the Enlightenment and hence the effective end of the ‘rage of party’. Threats did remain by the Pretender’s (James III) attempt to retake the English throne, as happened in 1715 and 1745, when was backed by the barbaric Scots.The Whig ascendancy, the ascendancy of a minority, was to last for decades but remnants of the Tory Party remained, and England became a “one-and one-half” party regime (Ertman 222). Once in power, however, the Whigs utilised a number of mechanisms to ensure that the age of the ‘rage of party’ had come to an end and would be replaced by one of politeness and moderation. As Plumb states, they gained control of the “means of patronage” (Plumb 161—88), while maintaining the ongoing trend, from the 1680s of restricting those eligible to vote in local corporations, and the Whigs supported the “narrowing of the franchise” (Plumb 102—3). Finally, the Septennial Act of 1717 changed the time between elections from three years to seven years.This lowered the political temperature but it did not eliminate the Tories or complaints about the political, social and economic path that England had taken. Rage may have declined but there was still a lot of dissent in the newspapers, in particular in the late 1720s in the Craftsman paper controlled by Viscount Bolingbroke. The Craftsman denounced the corrupt practices of the government of Sir Robert Walpole, the ‘robinocracy’, and played to the prejudices of the landed gentry. Further, the Bolingbroke circle contained some major literary figures of the age; but not a group of violent revolutionaries (Kramnick). It was true populism, from ideals of the Enlightenment and a more benign environment.The new ideal of ‘politeness and moderation’ had conquered English political culture in an era of Whig dominance. This is exemplified in the philosophy of David Hume and his disparagement of enthusiasm and superstition, and the English elite were also not fond of emotional Methodists, and Charles Wesley’s father had been a Sacheverell supporter (Cowan 43). A moderate man is rational and measured; the hoi polloi is emotional, faintly disgusting, and prone to rage.In the End: A Reduction of Rage Nevertheless, one of the great achievements of this new ideal of civility was to tame the conflict between political parties by recognising political division as a natural part of the political process, one that did not involve ‘rage’. This was the great achievement of Edmund Burke who, arguing against Bolingbroke’s position that 1688 had restored a unified political order, and hence abolished political divisions, legitimated such party divisions as an element of a civilised political process involving gentlemen (Mansfield 3). The lower orders, lacking the capacity to live up to this ideal, were prone to accede to forces other than reason, and needed to be kept in their place. This was achieved through a draconian legal code that punished crimes against property very severely (Hoppit). If ‘progress’ as later described by Macaulay leads to a polite and cultivated elite who are capable of conquering their rage – so the lower orders need to be repressed because they are still essentially barbarians. This was echoed in Macaulay’s contemporary, John Stuart Mill (192) who promulgated Orientals similarly “lacked the virtues” of an educated Briton.In contrast, the French attempt to impose order and stability through an authoritarian state fared no better in the long run. After 1789 it was the ‘rage’ of the ‘mob’ that helped to bring down the French Monarchy. At least, that is how the new cadre of the ‘polite and moderate’ came to view things.ReferencesBolingbroke, Lord. Contributions to the Craftsman. Ed. Simon Varney. Oxford: Oxford UP, 1982.Cowan, Brian. “The Spin Doctor: Sacheverell’s Trial Speech and Political Performance in the Divided Society.” Faction Displayed: Reconsidering the Impeachment of Dr Henry Sacheverell. Ed. Mark Knights. Chichester: Wiley-Blackwell, 2012. 28-46.Ertman, Thomas. Birth of the Leviathan: Building States and Regimes in Medieval and Early Modern Europe. Cambridge: Cambridge UP, 1997.Fischer, David Hackett. The Great Wave: Price Revolutions and the Rhythm of History, New York: Oxford UP, 1996.Holmes, Geoffrey. “The Sacheverell Riots: The Crowd and the Church in Early Eighteenth-Century London.” Past and Present 72 (Aug. 1976): 55-85.Hume, David. “Of Superstition and Enthusiasm.” Essays, Moral, Political, and Literary. Indianapolis: Liberty Fund, 1985. 73-9. Hoppit, Julian. A Land of Liberty? England 1689—1727, Oxford: Oxford UP, 2000.Kemp, Geoff. “The ‘End of Censorship’ and the Politics of Toleration, from Locke to Sacheverell.” Faction Displayed: Reconsidering the Impeachment of Dr Henry Sacheverell. Ed. Mark Knights. Chichester: Wiley-Blackwell, 2012. 47-68.Knights, Mark. Representation and Misrepresentation in Later Stuart Britain. Oxford: Oxford UP, 2005.———. The Devil in Disguise: Deception, Delusion, and Fanaticism in the Early English Enlightenment. Oxford: Oxford UP, 2011.———. “Introduction: The View from 1710.” Faction Displayed: Reconsidering the Impeachment of Dr Henry Sacheverell. Ed. Mark Knights. Chichester: Wiley-Blackwell, 2012. 1-15.Kramnick, Isaac. Bolingbroke & His Circle: The Politics of Nostalgia in the Age of Walpole. Ithaca: Cornell UP, 1992.Macaulay, Thomas Babington. The History of England from the Accession of James II. London: Folio Society, 2009.Mansfield, Harvey. Statesmanship and Party Government: A Study of Burke and Bolingbroke. Chicago: U of Chicago P, 1965.Melleuish, Greg. “Civilisation, Culture and Police.” Arts 20 (1998): 7-25.Mill, John Stuart. On Liberty, Representative Government, the Subjection of Women. London: Oxford UP, 1971.Nicholson, Eirwen. “Sacheverell’s Harlot’s: Non-Resistance on Paper and in Practice.” Faction Displayed: Reconsidering the Impeachment of Dr Henry Sacheverell. Ed. Mark Knights. Chichester: Wiley-Blackwell, 2012. 69-79.Parker, Geoffrey. Global Crisis: War, Climate Change & Catastrophe in the Seventeenth Century. New Haven: Yale UP, 2013.Pincus, Steve. 1688: The First Modern Revolution. New Haven: Yale UP, 2009.Plumb, John H. The Growth of Political Stability in England 1675–1725. Harmondsworth: Penguin, 1973.The Tryal of Dr Henry Sacheverell before the House of Peers, 1st edition. London: Jacob Tonson, 1710.
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33

Roney, Lisa. "The Extreme Connection Between Bodies and Houses." M/C Journal 10, no. 4 (August 1, 2007). http://dx.doi.org/10.5204/mcj.2684.

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Abstract:
Perhaps nothing in media culture today makes clearer the connection between people’s bodies and their homes than the Emmy-winning reality TV program Extreme Makeover: Home Edition. Home Edition is a spin-off from the original Extreme Makeover, and that fact provides in fundamental form the strong connection that the show demonstrates between bodies and houses. The first EM, initially popular for its focus on cosmetic surgery, laser skin and hair treatments, dental work, cosmetics and wardrobe for mainly middle-aged and self-described unattractive participants, lagged after two full seasons and was finally cancelled entirely, whereas EMHE has continued to accrue viewers and sponsors, as well as accolades (Paulsen, Poniewozik, EMHE Website, Wilhelm). That viewers and the ABC network shifted their attention to the reconstruction of houses over the original version’s direct intervention in problematic bodies indicates that sites of personal transformation are not necessarily within our own physical or emotional beings, but in the larger surround of our environments and in our cultural ideals of home and body. One effect of this shift in the Extreme Makeover format is that a seemingly wider range of narrative problems can be solved relating to houses than to the particular bodies featured on the original show. Although Extreme Makeover featured a few people who’d had previously botched cleft palate surgeries or mastectomies, as Cressida Heyes points out, “the only kind of disability that interests the show is one that can be corrected to conform to able-bodied norms” (22). Most of the recipients were simply middle-aged folks who were ordinary or aged in appearance; many of them seemed self-obsessed and vain, and their children often seemed disturbed by the transformation (Heyes 24). However, children are happy to have a brand new TV and a toy-filled room decorated like their latest fantasy, and they thereby can be drawn into the process of identity transformation in the Home Edition version; in fact, children are required of virtually all recipients of the show’s largess. Because EMHE can do “major surgery” or simply bulldoze an old structure and start with a new building, it is also able to incorporate more variety in its stories—floods, fires, hurricanes, propane explosions, war, crime, immigration, car accidents, unscrupulous contractors, insurance problems, terrorist attacks—the list of traumas is seemingly endless. Home Edition can solve any problem, small or large. Houses are much easier things to repair or reconstruct than bodies. Perhaps partly for this reason, EMHE uses disability as one of its major tropes. Until Season 4, Episode 22, 46.9 percent of the episodes have had some content related to disability or illness of a disabling sort, and this number rises to 76.4 percent if the count includes families that have been traumatised by the (usually recent) death of a family member in childhood or the prime of life by illness, accident or violence. Considering that the percentage of people living with disabilities in the U.S. is defined at 18.1 percent (Steinmetz), EMHE obviously favours them considerably in the selection process. Even the disproportionate numbers of people with disabilities living in poverty and who therefore might be more likely to need help—20.9 percent as opposed to 7.7 percent of the able-bodied population (Steinmetz)—does not fully explain their dominance on the program. In fact, the program seeks out people with new and different physical disabilities and illnesses, sending out emails to local news stations looking for “Extraordinary Mom / Dad recently diagnosed with ALS,” “Family who has a child with PROGERIA (aka ‘little old man’s disease’)” and other particular situations (Simonian). A total of sixty-five ill or disabled people have been featured on the show over the past four years, and, even if one considers its methods maudlin or exploitive, the presence of that much disability and illness is very unusual for reality TV and for TV in general. What the show purports to do is to radically transform multiple aspects of individuals’ lives—and especially lives marred by what are perceived as physical setbacks—via the provision of a luxurious new house, albeit sometimes with the addition of automobiles, mortgage payments or college scholarships. In some ways the assumptions underpinning EMHE fit with a social constructionist body theory that posits an almost infinitely flexible physical matter, of which the definitions and capabilities are largely determined by social concepts and institutions. The social model within the disability studies field has used this theoretical perspective to emphasise the distinction between an impairment, “the physical fact of lacking an arm or a leg,” and disability, “the social process that turns an impairment into a negative by creating barriers to access” (Davis, Bending 12). Accessible housing has certainly been one emphasis of disability rights activists, and many of them have focused on how “design conceptions, in relation to floor plans and allocation of functions to specific spaces, do not conceive of impairment, disease and illness as part of domestic habitation or being” (Imrie 91). In this regard, EMHE appears as a paragon. In one of its most challenging and dramatic Season 1 episodes, the “Design Team” worked on the home of the Ziteks, whose twenty-two-year-old son had been restricted to a sub-floor of the three-level structure since a car accident had paralyzed him. The show refitted the house with an elevator, roll-in bathroom and shower, and wheelchair-accessible doors. Robert Zitek was also provided with sophisticated computer equipment that would help him produce music, a life-long interest that had been halted by his upper-vertebra paralysis. Such examples abound in the new EMHE houses, which have been constructed for families featuring situations such as both blind and deaf members, a child prone to bone breaks due to osteogenesis imperfecta, legs lost in Iraq warfare, allergies that make mold life-threatening, sun sensitivity due to melanoma or polymorphic light eruption or migraines, fragile immune systems (often due to organ transplants or chemotherapy), cerebral palsy, multiple sclerosis, Krabbe disease and autism. EMHE tries to set these lives right via the latest in technology and treatment—computer communication software and hardware, lock systems, wheelchair-friendly design, ventilation and air purification set-ups, the latest in care and mental health approaches for various disabilities and occasional consultations with disabled celebrities like Marlee Matlin. Even when individuals or familes are “[d]iscriminated against on a daily basis by ignorance and physical challenges,” as the program website notes, they “deserve to have a home that doesn’t discriminate against them” (EMHE website, Season 3, Episode 4). The relief that they will be able to inhabit accessible and pleasant environments is evident on the faces of many of these recipients. That physical ease, that ability to move and perform the intimate acts of domestic life, seems according to the show’s narrative to be the most basic element of home. Nonetheless, as Robert Imrie has pointed out, superficial accessibility may still veil “a static, singular conception of the body” (201) that prevents broader change in attitudes about people with disabilities, their activities and their spaces. Starting with the story of the child singing in an attempt at self-comforting from Deleuze and Guattari’s A Thousand Plateaus, J. MacGregor Wise defines home as a process of territorialisation through specific behaviours. “The markers of home … are not simply inanimate objects (a place with stuff),” he notes, “but the presence, habits, and effects of spouses, children, parents, and companions” (299). While Ty Pennington, EMHE’s boisterous host, implies changes for these families along the lines of access to higher education, creative possibilities provided by musical instruments and disability-appropriate art materials, help with home businesses in the way of equipment and licenses and so on, the families’ identity-producing habits are just as likely to be significantly changed by the structural and decorative arrangements made for them by the Design Team. The homes that are created for these families are highly conventional in their structure, layout, decoration, and expectations of use. More specifically, certain behavioural patterns are encouraged and others discouraged by the Design Team’s assumptions. Several themes run through the show’s episodes: Large dining rooms provide for the most common of Pennington’s comments: “You can finally sit down and eat meals together as a family.” A nostalgic value in an era where most families have schedules full of conflicts that prevent such Ozzie-and-Harriet scenarios, it nonetheless predominates. Large kitchens allow for cooking and eating at home, though featured food is usually frozen and instant. In addition, kitchens are not designed for the families’ disabled members; for wheelchair users, for instance, counters need to be lower than usual with open space underneath, so that a wheelchair can roll underneath the counter. Thus, all the wheelchair inhabitants depicted will still be dependent on family members, primarily mothers, to prepare food and clean up after them. (See Imrie, 95-96, for examples of adapted kitchens.) Pets, perhaps because they are inherently “dirty,” are downplayed or absent, even when the family has them when EMHE arrives (except one family that is featured for their animal rescue efforts); interestingly, there are no service dogs, which might obviate the need for some of the high-tech solutions for the disabled offered by the show. The previous example is one element of an emphasis on clutter-free cleanliness and tastefulness combined with a rampant consumerism. While “cultural” elements may be salvaged from exotic immigrant families, most of the houses are very similar and assume a certain kind of commodified style based on new furniture (not humble family hand-me-downs), appliances, toys and expensive, prefab yard gear. Sears is a sponsor of the program, and shopping trips for furniture and appliances form a regular part of the program. Most or all of the houses have large garages, and the families are often given large vehicles by Ford, maintaining a positive take on a reliance on private transportation and gas-guzzling vehicles, but rarely handicap-adapted vans. Living spaces are open, with high ceilings and arches rather than doorways, so that family members will have visual and aural contact. Bedrooms are by contrast presented as private domains of retreat, especially for parents who have demanding (often ill or disabled) children, from which they are considered to need an occasional break. All living and bedrooms are dominated by TVs and other electronica, sometimes presented as an aid to the disabled, but also dominating to the point of excluding other ways of being and interacting. As already mentioned, childless couples and elderly people without children are completely absent. Friends buying houses together and gay couples are also not represented. The ideal of the heterosexual nuclear family is thus perpetuated, even though some of the show’s craftspeople are gay. Likewise, even though “independence” is mentioned frequently in the context of families with disabled members, there are no recipients who are disabled adults living on their own without family caretakers. “Independence” is spoken of mostly in terms of bathing, dressing, using the bathroom and other bodily aspects of life, not in terms of work, friendship, community or self-concept. Perhaps most salient, the EMHE houses are usually created as though nothing about the family will ever again change. While a few of the projects have featured terminally ill parents seeking to leave their children secure after their death, for the most part the families are considered oddly in stasis. Single mothers will stay single mothers, even children with conditions with severe prognoses will continue to live, the five-year-old will sleep forever in a fire-truck bed or dollhouse room, the occasional grandparent installed in his or her own suite will never pass away, and teenagers and young adults (especially the disabled) will never grow up, marry, discover their homosexuality, have a falling out with their parents or leave home. A kind of timeless nostalgia, hearkening back to Gaston Bachelard’s The Poetics of Space, pervades the show. Like the body-modifying Extreme Makeover, the Home Edition version is haunted by the issue of normalisation. The word ‘normal’, in fact, floats through the program’s dialogue frequently, and it is made clear that the goal of the show is to restore, as much as possible, a somewhat glamourised, but status quo existence. The website, in describing the work of one deserving couple notes that “Camp Barnabas is a non-profit organisation that caters to the needs of critically and chronically ill children and gives them the opportunity to be ‘normal’ for one week” (EMHE website, Season 3, Episode 7). Someone at the network is sophisticated enough to put ‘normal’ in quotation marks, and the show demonstrates a relatively inclusive concept of ‘normal’, but the word dominates the show itself, and the concept remains largely unquestioned (See Canguilhem; Davis, Enforcing Normalcy; and Snyder and Mitchell, Narrative, for critiques of the process of normalization in regard to disability). In EMHE there is no sense that disability or illness ever produces anything positive, even though the show also notes repeatedly the inspirational attitudes that people have developed through their disability and illness experiences. Similarly, there is no sense that a little messiness can be creatively productive or even necessary. Wise makes a distinction between “home and the home, home and house, home and domus,” the latter of each pair being normative concepts, whereas the former “is a space of comfort (a never-ending process)” antithetical to oppressive norms, such as the association of the home with the enforced domesticity of women. In cases where the house or domus becomes a place of violence and discomfort, home becomes the process of coping with or resisting the negative aspects of the place (300). Certainly the disabled have experienced this in inaccessible homes, but they may also come to experience a different version in a new EMHE house. For, as Wise puts it, “home can also mean a process of rationalization or submission, a break with the reality of the situation, self-delusion, or falling under the delusion of others” (300). The show’s assumption that the construction of these new houses will to a great extent solve these families’ problems (and that disability itself is the problem, not the failure of our culture to accommodate its many forms) may in fact be a delusional spell under which the recipient families fall. In fact, the show demonstrates a triumphalist narrative prevalent today, in which individual happenstance and extreme circumstances are given responsibility for social ills. In this regard, EMHE acts out an ancient morality play, where the recipients of the show’s largesse are assessed and judged based on what they “deserve,” and the opening of each show, when the Design Team reviews the application video tape of the family, strongly emphasises what good people these are (they work with charities, they love each other, they help out their neighbours) and how their situation is caused by natural disaster, act of God or undeserved tragedy, not their own bad behaviour. Disabilities are viewed as terrible tragedies that befall the young and innocent—there is no lung cancer or emphysema from a former smoking habit, and the recipients paralyzed by gunshots have received them in drive-by shootings or in the line of duty as police officers and soldiers. In addition, one of the functions of large families is that the children veil any selfish motivation the adults may have—they are always seeking the show’s assistance on behalf of the children, not themselves. While the Design Team always notes that there are “so many other deserving people out there,” the implication is that some people’s poverty and need may be their own fault. (See Snyder and Mitchell, Locations 41-67; Blunt and Dowling 116-25; and Holliday.) In addition, the structure of the show—with the opening view of the family’s undeserved problems, their joyous greeting at the arrival of the Team, their departure for the first vacation they may ever have had and then the final exuberance when they return to the new house—creates a sense of complete, almost religious salvation. Such narratives fail to point out social support systems that fail large numbers of people who live in poverty and who struggle with issues of accessibility in terms of not only domestic spaces, but public buildings, educational opportunities and social acceptance. In this way, it echoes elements of the medical model, long criticised in disability studies, where each and every disabled body is conceptualised as a site of individual aberration in need of correction, not as something disabled by an ableist society. In fact, “the house does not shelter us from cosmic forces; at most it filters and selects them” (Deleuze and Guattari, What Is Philosophy?, qtd. in Frichot 61), and those outside forces will still apply to all these families. The normative assumptions inherent in the houses may also become oppressive in spite of their being accessible in a technical sense (a thing necessary but perhaps not sufficient for a sense of home). As Tobin Siebers points out, “[t]he debate in architecture has so far focused more on the fundamental problem of whether buildings and landscapes should be universally accessible than on the aesthetic symbolism by which the built environment mirrors its potential inhabitants” (“Culture” 183). Siebers argues that the Jamesonian “political unconscious” is a “social imaginary” based on a concept of perfection (186) that “enforces a mutual identification between forms of appearance, whether organic, aesthetic, or architectural, and ideal images of the body politic” (185). Able-bodied people are fearful of the disabled’s incurability and refusal of normalisation, and do not accept the statistical fact that, at least through the process of aging, most people will end up dependent, ill and/or disabled at some point in life. Mainstream society “prefers to think of people with disabilities as a small population, a stable population, that nevertheless makes enormous claims on the resources of everyone else” (“Theory” 742). Siebers notes that the use of euphemism and strategies of covering eventually harm efforts to create a society that is home to able-bodied and disabled alike (“Theory” 747) and calls for an exploration of “new modes of beauty that attack aesthetic and political standards that insist on uniformity, balance, hygiene, and formal integrity” (Culture 210). What such an architecture, particularly of an actually livable domestic nature, might look like is an open question, though there are already some examples of people trying to reframe many of the assumptions about housing design. For instance, cohousing, where families and individuals share communal space, yet have private accommodations, too, makes available a larger social group than the nuclear family for social and caretaking activities (Blunt and Dowling, 262-65). But how does one define a beauty-less aesthetic or a pleasant home that is not hygienic? Post-structuralist architects, working on different grounds and usually in a highly theoretical, imaginary framework, however, may offer another clue, as they have also tried to ‘liberate’ architecture from the nostalgic dictates of the aesthetic. Ironically, one of the most famous of these, Peter Eisenman, is well known for producing, in a strange reversal, buildings that render the able-bodied uncomfortable and even sometimes ill (see, in particular, Frank and Eisenman). Of several house designs he produced over the years, Eisenman notes that his intention was to dislocate the house from that comforting metaphysic and symbolism of shelter in order to initiate a search for those possibilities of dwelling that may have been repressed by that metaphysic. The house may once have been a true locus and symbol of nurturing shelter, but in a world of irresolvable anxiety, the meaning and form of shelter must be different. (Eisenman 172) Although Eisenman’s starting point is very different from that of Siebers, it nonetheless resonates with the latter’s desire for an aesthetic that incorporates the “ragged edge” of disabled bodies. Yet few would want to live in a home made less attractive or less comfortable, and the “illusion” of permanence is one of the things that provide rest within our homes. Could there be an architecture, or an aesthetic, of home that could create a new and different kind of comfort and beauty, one that is neither based on a denial of the importance of bodily comfort and pleasure nor based on an oppressively narrow and commercialised set of aesthetic values that implicitly value some people over others? For one thing, instead of viewing home as a place of (false) stasis and permanence, we might see it as a place of continual change and renewal, which any home always becomes in practice anyway. As architect Hélène Frichot suggests, “we must look toward the immanent conditions of architecture, the processes it employs, the serial deformations of its built forms, together with our quotidian spatio-temporal practices” (63) instead of settling into a deadening nostalgia like that seen on EMHE. If we define home as a process of continual territorialisation, if we understand that “[t]here is no fixed self, only the process of looking for one,” and likewise that “there is no home, only the process of forming one” (Wise 303), perhaps we can begin to imagine a different, yet lovely conception of “house” and its relation to the experience of “home.” Extreme Makeover: Home Edition should be lauded for its attempts to include families of a wide variety of ethnic and racial backgrounds, various religions, from different regions around the U.S., both rural and suburban, even occasionally urban, and especially for its bringing to the fore how, indeed, structures can be as disabling as any individual impairment. That it shows designers and builders working with the families of the disabled to create accessible homes may help to change wider attitudes and break down resistance to the building of inclusive housing. However, it so far has missed the opportunity to help viewers think about the ways that our ideal homes may conflict with our constantly evolving social needs and bodily realities. References Bachelard, Gaston. The Poetics of Space. Tr. Maria Jolas. Boston: Beacon Press, 1969. Blunt, Alison, and Robyn Dowling. Home. London and New York: Routledge, 2006. Canguilhem, Georges. The Normal and the Pathological. New York: Zone Books, 1991. Davis, Lennard. Bending Over Backwards: Disability, Dismodernism & Other Difficult Positions. New York: NYUP, 2002. ———. Enforcing Normalcy: Disability, Deafness, and the Body. New York: Verso, 1995. Deleuze, Gilles, and Felix Guattari. A Thousand Plateaus: Capitalism and Schizophrenia. Tr. B. Massumi. Minneapolis: University of Minnesota Press, 1987. ———. What Is Philosophy? Tr. G. Burchell and H. Tomlinson. London and New York: Verso, 1994. Eisenman, Peter Eisenman. “Misreading” in House of Cards. New York: Oxford University Press, 1987. 21 Aug. 2007 http://prelectur.stanford.edu/lecturers/eisenman/biblio.html#cards>. Peter Eisenman Texts Anthology at the Stanford Presidential Lectures and Symposia in the Humanities and Arts site. 5 June 2007 http://prelectur.stanford.edu/lecturers/eisenman/texts.html#misread>. “Extreme Makeover: Home Edition” Website. 18 May 2007 http://abc.go.com/primetime/xtremehome/index.html>; http://abc.go.com/primetime/xtremehome/show.html>; http://abc.go.com/primetime/xtremehome/bios/101.html>; http://abc.go.com/primetime/xtremehome/bios/301.html>; and http://abc.go.com/primetime/xtremehome/bios/401.html>. Frank, Suzanne Sulof, and Peter Eisenman. House VI: The Client’s Response. New York: Watson-Guptill, 1994. Frichot, Hélène. “Stealing into Gilles Deleuze’s Baroque House.” In Deleuze and Space, eds. Ian Buchanan and Gregg Lambert. Deleuze Connections Series. Toronto: University of Toronto P, 2005. 61-79. Heyes, Cressida J. “Cosmetic Surgery and the Televisual Makeover: A Foucauldian feminist reading.” Feminist Media Studies 7.1 (2007): 17-32. Holliday, Ruth. “Home Truths?” In Ordinary Lifestyles: Popular Media, Consumption and Taste. Ed. David Bell and Joanne Hollows. Maidenhead, Berkshire, England: Open UP, 2005. 65-81. Imrie, Rob. Accessible Housing: Quality, Disability and Design. London and New York: Routledge, 2006. Paulsen, Wade. “‘Extreme Makeover: Home Edition’ surges in ratings and adds Ford as auto partner.” Reality TV World. 14 October 2004. 27 March 2005 http://www.realitytvworld.com/index/articles/story.php?s=2981>. Poniewozik, James, with Jeanne McDowell. “Charity Begins at Home: Extreme Makeover: Home Edition renovates its way into the Top 10 one heart-wrenching story at a time.” Time 20 Dec. 2004: i25 p159. Siebers, Tobin. “Disability in Theory: From Social Constructionism to the New Realism of the Body.” American Literary History 13.4 (2001): 737-754. ———. “What Can Disability Studies Learn from the Culture Wars?” Cultural Critique 55 (2003): 182-216. Simonian, Charisse. Email to network affiliates, 10 March 2006. 18 May 2007 http://www.thesmokinggun.com/archive/0327062extreme1.html>. Snyder, Sharon L., and David T. Mitchell. Cultural Locations of Disability. Chicago: U of Chicago P, 2006. ———. Narrative Prosthesis: Disability and the Dependencies of Discourse. Ann Arbor: University of Michigan Press, 2000. Steinmetz, Erika. Americans with Disabilities: 2002. U.S. Department of Commerce, Economics, and Statistics Administration, U.S. Census Bureau, 2006. 15 May 2007 http://www.census.gov/prod/2006pubs/p70-107.pdf>. Wilhelm, Ian. “The Rise of Charity TV (Reality Television Shows).” Chronicle of Philanthropy 19.8 (8 Feb. 2007): n.p. Wise, J. Macgregor. “Home: Territory and Identity.” Cultural Studies 14.2 (2000): 295-310. Citation reference for this article MLA Style Roney, Lisa. "The Extreme Connection Between Bodies and Houses." M/C Journal 10.4 (2007). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0708/03-roney.php>. APA Style Roney, L. (Aug. 2007) "The Extreme Connection Between Bodies and Houses," M/C Journal, 10(4). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0708/03-roney.php>.
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34

Ward, Christopher Grant. "Stock Images, Filler Content and the Ambiguous Corporate Message." M/C Journal 10, no. 5 (October 1, 2007). http://dx.doi.org/10.5204/mcj.2706.

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A central concern of media studies is to understand the transactions of meaning that are established between the encoders and decoders of media messages: senders and receivers, authors and audiences, producers and consumers. More precisely, this discipline has aimed to describe the semantic disconnects that occur when organisations, governments, businesses, and people communicate and interact across media, and, further, to understand the causes of these miscommunications and to theorise their social and cultural implications. As the media environment becomes complicated by increasingly multimodal messages broadcast to diverse languages and cultures, it is no surprise that misunderstanding seems to occur more (and not less) frequently, forcing difficult questions of society’s ability to refine mass communication into a more streamlined, more effective, and less error-prone system. The communication of meaning to mass audiences has long been theorised (e.g.: Shannon and Weaver; Schramm; Berlo) using the metaphor of a “transmitted message.” While these early researchers varied in their approaches to the study of mass communication, common to their theoretical models is to characterise miscommunication as a dysfunction of the pure transmission process: interference that prevents the otherwise successful relay of meaning from a “sender” to a “receiver.” For example, Schramm’s communication model is based upon two individuals sharing “fields of experience”; error and misunderstanding occur to the extent that these fields do not overlap. For Shannon and Weaver, these disconnects were described explicitly as semantic noise: distortions of meaning that resulted in the message received being different from what was being transmitted. While much of this early research in mass communication continues to be relevant to students of communication and media studies, the transmission metaphor has been called into question for the way it frames miscommunication as a distortion of otherwise clear and stable “meaning,” and not as an inevitable result of the gray area that lies between every sender’s intention and a receiver’s interpretation. It is precisely this problem with the transmission metaphor that Derrida calls into question. For Derrida (as well as for many post-structuralists, linguists, and cultural theorists) what we communicate cannot necessarily be intended or interpreted in any stable fashion. Rather, Derrida describes communication as inherently “iterable … able to break with every given context, and engender infinitely new contexts in an absolutely unsaturable fashion” (“Signature” 320). Derrida is concerned that the transmission metaphor doesn’t account for the fact that all signs (words, images, and so on) can signify a multitude of things to different individuals in different contexts, at different points in time. Further, he reminds us that any perceived signification (and thus, meaning) is produced finally, not by the sender, but by the receiver. Within Derrida’s conception of communication as a perpetually open-ended system, the concept of noise takes on a new shape. Perhaps ambiguous meaning is not the “noise” of an otherwise pure system, but rather, perhaps it is only noise that constitutes all acts of communication. Indeed, while Derrida agrees that the consistency and repetition of language help to limit the effects of iterability, he believes that all meaning is ambiguous and never final. Therefore, to communicate is to perpetually negotiate this semantic ambiguity, not to overcome it, constrain it, or push it aside. With these thoughts in mind, when I return to a focus on mass media and media communication, it becomes readily apparent that there do exist sites of cultural production where noise is not only prolific, but where it is also functional—and indeed crucial to a communicator’s goals. Such sites are what Mark Nunes describes as “cultures of noise”: a term I specify in this paper to describe those organised media practices that seem to negotiate, function, and thrive by communicating ambiguously, or at the very least, by resisting the urge to signify explicitly. Cultures of noise are important to the study of media precisely for the ways they call into question our existing paradigms of what it means to communicate. By suggesting that aberrant interpretations of meaning are not dysfunctions of what would be an otherwise efficient system, cultures of noise reveal how certain “asignifying poetics” might be productive and generative for our communication goals. The purpose of this paper is to understand how cultures of noise function by exploring one such case study: the pervasive use of commercial stock images throughout mass media. I will describe how the semantic ambiguity embedded into the construction and sale of stock images is productive both to the stock photography industry and to certain practices of advertising, marketing, and communicating corporate identity. I will begin by discussing the stock image’s dependence upon semantic ambiguity and the productive function this ambiguity serves in supporting the success of the stock photography industry. I will then describe how this ambiguity comes to be employed by corporations and advertisers as “filler content,” enabling these producers to elide the accountability and risk that is involved with more explicit communication. Ambiguous Raw Material: The Stock Industry as a Culture of Noise The photographic image has been a staple of corporate identity for as long as identity has been a concern of corporations. It is estimated that more than 70% of the photographic images used in today’s corporate marketing and advertising have been acquired from a discrete group of stock image firms and photography stock houses (Frosh 5). In fact, since its inception in the 1970’s, increasing global dependence on stock imagery has grown the practice of commercial stock photography into a billion dollar a year industry. Commercial stock images are somewhat peculiar. Unlike other non-fiction genres of stock photography (e.g., editorial and journalistic) commercial stock images present explicitly fictive, constructed scenes. Indeed, many of the images of business workers, doctors, and soccer moms that one finds through a Google Image search are actually actors hired to stage a scene. In this way, commercial stock images share much more in common with the images produced for advertising campaigns, in that they are designed to support branding and corporate identity messages. However, unlike traditional advertising images, which are designed to deliver a certain message for a quite specific application (think ‘Tide stain test’ or ‘posh woman in the Lexus’), commercial stock images have been purposely constructed with no particular application in mind. On the contrary, stock images must be designed to anticipate the diverse needs of cultural intermediaries—design firms, advertising agencies, and corporate marketing teams—who will ultimately purchase the majority of these images. (Frosh 57) To achieve these goals, every commercial stock image is designed to be somewhat open-ended, in order to offer up a field of potential meanings, and yet these images also seem to anticipate the applications of use that will likely appeal to the discourses of corporate marketing and advertising. In this way, the commercial stock image might best be understood as undefined raw material, as a set of likely potentialities still lacking a final determination—what Derrida describes as “undecided” meaning: “I want to recall that undecidability is always a determinate oscillation between possibilities (for example, of meaning, but also of acts). These possibilities are highly determined in strictly concerned situations … they are pragmatically determined. The analyses that I have devoted to undecidability concern just these determinations and these definitions, not at all some vague “indeterminacy”. I say “undecidability” rather than “indeterminacy” because I am interested more in relations of force, in everything that allows, precisely, determinations in given situations to be stabilised through a decision … .” (Limited 148) A stock image’s ambiguity is the result of an intentional design process whereby the stock photography industry presents the maximum range of possible meanings, and yet, falls artfully short of “deciding” any of them. Rather, it is the advertisers, designers, and marketers who ultimately make these decisions by finding utility for the image in a certain context. The more customers that can find a use for a certain image, the more this image will be purchased, and the more valuable that particular stock image becomes. It is precisely in this way that the stock photography industry functions as a culture of noise and raises questions of the traditional sender-to-receiver model of communication. Cultures of noise not only embrace semantic ambiguity; they rely upon this ambiguity for their success. Indeed, the success of the stock photography industry quite literally depends upon the aberrant and unpredictable interpretations of buyers. It is now quite explicitly the “receiver,” and not the “sender,” who controls meaning by imbuing the image with meaning for a specific context and specific need. Once purchased, the “potentialities” of meaning within a stock image become somewhat determined by its placement within a certain context of circulation, such as its use for a banking advertisement or healthcare brochure. In many cases, the meaning of a given stock image is also specified by the text with which it is paired. (Fig. 1) Using text to control the meaning of an image is what Roland Barthes describes as anchorage, “the creator’s (and hence society’s) right of inspection over the image; anchorage is a control, bearing a responsibility in the face of the projective power of pictures-for the use of the message” (156). By using text to constrain how an image should be interpreted, the subjects, forms, and composition of a stock image work to complement the textual message in a clear and defined way. Fig. 1: Courtesy of Washington Mutual. Used by permission. Barthes’ textual anchorage: In advertising and marketing, the subject, form and composition of a stock image are made specific by the text with which the image is paired. Filler Content: Advertising and Marketing as a Culture of Noise In other marketing and advertising messages, I observe that stock images are used in quite a different way, as filler content: open-ended material that takes the place of more explicit, message-oriented elements. As a culture of noise, filler content opposes the goal of generating a clear and specific message. Rather, the goal of filler content is to present an ambiguous message to consumers. When stock images are used as filler content, they are placed into advertising and marketing messages with virtually the same degree of ambiguity as when the image was originally constructed. Such images receive only vague specificity from textual anchorage, and little effort is made by the message producer to explicitly “decide” a message’s meaning. Consider the image (Fig. 2) used in a certain marketing design. Compared with Figure 1, this design makes little attempt to specify the meaning of the image through text. On the contrary, the image is purposely left open to our individual interpretations. Without textual anchorage, the image is markedly “undecided.” As such, it stages the same ambiguous potential for final consumers as it did for the advertiser who originally purchased the image from the stock image house. Fig. 2: Courtesy of VISA.com. Used by permission. Filler content: What meaning(s) does the image have for you? Love? Happiness? Leisure? Freedom? The Outdoors? Perhaps you rode your bike today? While filler content relies upon audiences to fill in the blanks, it also inserts meaning by leveraging the cultural reinforcement of other, similar images. Consider the way that the image of “a woman with a headset” has come to signify customer service (Fig. 3). The image doesn’t represent this meaning on its own, but it works as part of a larger discourse, what Paul Frosh describes as an “image repertoire” (91). By bombarding us incessantly with a repetition of similar images, the media continues to bolster the iconic value that certain stock images possess. The woman with the headset has become an icon of a “Customer Service Representative” because we are exposed to a repetition of images that repeatedly stage the same or similar scene of this idea. As Frosh suggests, “this is the essence of the concept-based stock image: it constitutes a pre-formed, generically familiar visual symbol that calls forth relevant connotations from the social experience of viewers…” (79). Fig. 3: The image repertoire: All filler content depends upon the iconic status of certain stock photography clichés, categories and familiar scenes. Perhaps you have seen these images before? As a culture of noise, stock images in advertising and marketing function as filler content in two ways: 1) meaning is left undecided by the advertiser who intends for customers to create their own interpretations of an advertisement; 2) meaning is generated by the ideological constructs of an “image repertoire” that is itself promulgated by the stock photography industry. As such, filler content signals a shift in the goals of modern advertising and marketing, where corporate messages are designed to be increasingly ambiguous, and meaning seems to be decided more than ever by the final audience. As marketing psychologists Kim and Kahle suggest: Advertising strategy … may need to be changed. Instead of providing the “correct” consumption episodes, marketers could give … an open-ended status, thereby allowing consumers to create the image on their own and to decide the appropriateness of the product for a given need or situation. (63) The potentiality of meanings that was initially embedded into stock images in order to make them more attractive to cultural intermediaries, is also being “passed on” to the final audiences by these same advertisers and marketers. The same noisy signification that supported the sale of stock photos from the stock industry to advertisers now also seems to support the “sale” of messages that advertisers pass on to their audiences. In the same way as the stock photography industry, practices of filler content in advertising also create a culture of noise, by relying upon ambiguous messages that end customers are now forced to both produce and consume. Safe and Vague: The Corporate Imperative Ambiguous communication is not, by itself, egregious. On the contrary, many designers believe that creating a space for thoughtful, open-ended discovery is one of the best ways to provide a meaningful experience to end users. Interaction designer and professor Philip Van Allen describes one such approach to ambiguous design as “productive interaction”: “an open mode of communication where people can form their own outcomes and meanings … sharing insights, dilemmas and questions, and creating new opportunities for synthesis” (56). The critical difference between productive interaction and filler content is one of objective. While media designers embrace open-ended design as a way to create deeper, more meaningful connections with users, modern advertising employs ambiguous design elements, such as stock images, to elide a responsibility to message. Indeed, many marketing and organisational communication researchers (e.g.: Chreim; Elsbach and Kramer; Cheney) suggest that as corporations manage their identities to increasingly disparate and diverse media audiences, misunderstandings are more likely to bring about identity dissonance: that is, “disconnections” between the identity projected by the organisation and the identity attributed to an organisation by its customer-public. To grapple with identity dissonance, Samia Chreim suggests that top managers may choose to engage in the practice of dissonance avoidance: the use of ambiguous messages to provide flexibility in the interpretations of how customers can define a brand or organisation: Dissonance avoidance can be achieved through the use of ambiguous terms … organisations use ambiguity to unite stakeholders under one corporate banner and to stretch the interpretation of how the organisation, or a product or a message can be defined. (76) Corporations forgo the myriad disconnects and pitfalls of mass communication by choosing never to craft an explicit message, hold a position, or express a belief that customers could demur or discount. In such instances, it appears that cultures of noise, such as filler content, may service a shrewd corporate strategy that works to mitigate their responsibility to message. A Responsibility to Message This discussion of “cultures of noise” contributes to media studies by situating semantic noise as productive, and indeed, sometimes vital, to practices of media communication. Understanding the role of semantic noise in communication is an important corner for media scholars to turn, especially as today’s message producers rely and thrive upon certain productive aspects of ambiguous communication. However, this discussion also suggests that all media messages must be critically evaluated in quite a different way. While past analyses of media messages have sought to root out the subversive and manipulative factors that resided deep down in our culture, cultures of noise suggest that it is now also important for media studies to consider the deleterious effects of media’s noisy, diluted, and facile surface. Jean Baudrillard was deeply concerned that the images used in media are too often “used for delusion, for the elusion of communication … for absolving face-to-face relations and social responsibilities. They don’t really lead to action, they substitute for it most of the time” (203). Indeed, while the stock image as filler content may solve the problems faced by corporate message producers in a highly ramified media environment, there is an increasing need to question the depth of meaning in our visual culture. What is the purpose of a given image? What is the producer trying to say? Is it relying on end users to find meaning? Are the images relying an iconic repertoire? Is the producer actually making a statement? And if not, why not? As advertising and marketing continues to shape the visual ground of our culture, Chreim also warns us of our responsibility to message: What is gained in avoiding [identity dissonance] can be lost in the ability to create meaning for stakeholders. Over-reliance on abstract terms may well leave the organisation with a hollow core, one that cannot be appropriated by [customers] in their quest for meaning and identification with the organisation. (88) While cultures of noise may be productive in mitigating the problems of dissonance and miscommunication, and while they may signal new opportunity spaces for design, media, and mass communication, we must also remember that a reliance on ambiguity can sometimes cripple our ability to say anything meaningful at all. References Barthes, Roland. “The Rhetoric of the Image”. The Rhetoric of the Image. Trans. Richard Howard. Berkeley: U of California P, 1977. Baudrillard, Jean. “Aesthetic Illusion and Virtual Reality.” Reading Images. Ed. Julia Thomas. Houndmills: Macmillan, 2000. Berlo, David K. The Process of Communication. New York: Holt, Rinehart and Winston, Inc., 1960. Chreim, Samia. “Reducing Dissonance: Closing the Gap between Projected and Attributed Identity”. Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives. Eds. B. Moingeon and G. Soenen. Chicago: Routledge, 2002. Derrida, Jacques. “Signature, Event. Context.” Derrida, Jacques: Margins of Philosophy. Trans. Alan Bass. Chicago: 1982. Derrida, Jacques. Limited Inc. Evanston, Ill.: Northwestern UP, 1988. Frosh, Paul. The Image Factory. New York: Berg, 2003. Gettyimages.com. Getty Images. 20 Oct. 2007 http://gettyimages.mediaroom.com>. Kahle, Lynn R., and Kim Chung-Hyun, eds. Creating Images and the Psychology of Marketing Communication. New Jersey: Lawrence Elbaum Associates, 2006 Shannon, Claude F., and Warren Weaver. The Mathematical Theory of Communication. Urbana, Ill.: The University of Illinois Press, 1964. Schramm, Wilbur. “How Communication Works”. The Process and Effects of Mass Communication, ed. Wilbur Schramm. Urbana, Ill.: U of Illinois P, 1961. Van Allen, Philip. “Models”. The New Ecology of Things. Pasadena: Media Design Program, Art Center College of Design, 2007. Citation reference for this article MLA Style Ward, Christopher Grant. "Stock Images, Filler Content and the Ambiguous Corporate Message." M/C Journal 10.5 (2007). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0711/04-ward.php>. APA Style Ward, C. (Oct. 2007) "Stock Images, Filler Content and the Ambiguous Corporate Message," M/C Journal, 10(5). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0711/04-ward.php>.
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35

Goodall, Jane. "Looking Glass Worlds: The Queen and the Mirror." M/C Journal 19, no. 4 (August 31, 2016). http://dx.doi.org/10.5204/mcj.1141.

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As Lewis Carroll’s Alice comes to the end of her journey through the looking glass world, she has also come to the end of her patience with its strange power games and arbitrations. At every stage of the adventure, she has encountered someone who wants to dictate rules and protocols, and a lesson on table manners from the Red Queen finally triggers rebellion. “I can’t stand this any more,” Alice cries, as she seizes the tablecloth and hurls the entire setting into chaos (279). Then, catching hold of the Red Queen, she gives her a good shaking, until the rigid contours of the imperious figure become fuzzy and soft. At this point, the hold of the dream dissolves and Alice, awakening on the other side of the mirror, realises she is shaking the kitten. Queens have long been associated with ideas of transformation. As Alice is duly advised when she first looks out across the chequered landscape of the looking glass world, the rules of chess decree that a pawn may become a queen if she makes it to the other side. The transformation of pawn to queen is in accord with the fairy tale convention of the unspoiled country girl who wins the heart of a prince and is crowned as his bride. This works in a dual register: on one level, it is a story of social elevation, from the lowest to the highest rank; on another, it is a magical transition, as some agent of fortune intervenes to alter the determinations of the social world. But fairy tales also present us with the antithesis and adversary of the fortune-blessed princess, in the figure of the tyrant queen who works magic to shape destiny to her own ends. The Queen and the mirror converge in the cultural imaginary, working transformations that disrupt the order of nature, invert socio-political hierarchies, and flout the laws of destiny. In “Snow White,” the powers of the wicked queen are mediated by the looking glass, which reflects and affirms her own image while also serving as a panopticon, keep the entire realm under surveillance, to pick up any signs of threat to her pre-eminence. All this turbulence in the order of things lets loose a chaotic phantasmagoria that is prime material for film and animation. Two major film versions of “Snow White” have been released in the past few years—Mirror Mirror (2012) and Snow White and the Huntsman (2012)—while Tim Burton’s animated 3D rendition of Alice in Wonderland was released in 2010. Alice through the Looking Glass (2016) and The Huntsman: Winter’s War, the 2016 prequel to Snow White and the Huntsman, continue the experiment with state-of-the-art-techniques in 3D animation and computer-generated imaging to push the visual boundaries of fantasy. Perhaps this escalating extravagance in the creation of fantasy worlds is another manifestation of the ancient lore and law of sorcery: that the magic of transformation always runs out of control, because it disrupts the all-encompassing design of an ordered world. This principle is expressed with poetic succinctness in Ursula Le Guin’s classic story A Wizard of Earthsea, when the Master Changer issues a warning to his most gifted student: But you must not change one thing, one pebble, one grain of sand, until you know what good and evil will follow on that act. The world is in balance, in Equilibrium. A wizard's power of Changing and Summoning can shake the balance of the world. It is dangerous, that power. (48)In Le Guin’s story, transformation is only dangerous if it involves material change; illusions of all kinds are ultimately harmless because they are impermanent.Illusions mediated by the mirror, however, blur the distinction Le Guin is making, for the mirror image supposedly reflects a real world. And it holds the seductive power of a projected narcissism. Seeing what we wish for is an experience that can hold us captive in a way that changes human nature, and so leads to dangerous acts with material consequences. The queen in the mirror becomes the wicked queen because she converts the world into her image, and in traditions of animation going back to Disney’s original Snow White (1937) the mirror is itself an animate being, with a spirit whose own determinations become paramount. Though there are exceptions in the annals of fairy story, powers of transformation are typically dark powers, turbulent and radically elicit. When they are mediated through the agency of the mirror, they are also the powers of narcissism and autocracy. Through a Glass DarklyIn her classic cultural history of the mirror, Sabine Melchior-Bonnet tracks a duality in the traditions of symbolism associated with it. This duality is already evident in Biblical allusions to the mirror, with references to the Bible itself as “the unstained mirror” (Proverbs 7.27) counterpointed by images of the mortal condition as one of seeing “through a glass darkly” (1 Corinthians 13.12).The first of these metaphoric conventions celebrates the crystalline purity of a reflecting surface that reveals the spiritual identity beneath the outward form of the human image. The church fathers drew on Plotinus to evoke “a whole metaphysics of light and reflection in which the visible world is the image of the invisible,” and taught that “humans become mirrors when they cleanse their souls (Melchior-Bonnet 109–10). Against such invocations of the mirror as an intermediary for the radiating presence of the divine in the mortal world, there arises an antithetical narrative, in which it is portrayed as distorting, stained, and clouded, and therefore an instrument of delusion. Narcissus becomes the prototype of the human subject led astray by the image itself, divorced from material reality. What was the mirror if not a trickster? Jean Delumeau poses this question in a preface to Melchior-Bonnet’s book (xi).Through the centuries, as Melchior-Bonnet’s study shows, these two strands are interwoven in the cultural imaginary, sometimes fused, and sometimes torn asunder. With Venetian advances in the techniques and technologies of mirror production in the late Renaissance, the mirror gained special status as a possession of pre-eminent beauty and craftsmanship, a means by which the rich and powerful could reflect back to themselves both the self-image they wanted to see, and the world in the background as a shimmering personal aura. This was an attempt to harness the numinous influence of the divinely radiant mirror in order to enhance the superiority of leading aristocrats. By the mid seventeenth century, the mirror had become an essential accessory to the royal presence. Queen Anne of Austria staged a Queen’s Ball in 1633, in a hall surrounded by mirrors and tapestries. The large, finely polished mirror panels required for this kind of display were made exclusively by craftsmen at Murano, in a process that, with its huge furnaces, its alternating phases of melting and solidifying, its mysterious applications of mercury and silver, seemed to belong to the transformational arts of alchemy. In 1664, Louis XIV began to steal unique craftsmen from Murano and bring them to France, to set up the Royal Glass and Mirror Company whose culminating achievement was the Hall of Mirrors at Versailles.The looking glass world of the palace was an arena in which courtiers and visitors engaged in the high-stakes challenge of self-fashioning. Costume, attitude, and manners were the passport to advancement. To cut a figure at court was to create an identity with national and sometimes international currency. It was through the art of self-fashioning that the many princesses of Europe, and many more young women of title and hereditary distinction, competed for the very few positions as consort to the heir of a royal house. A man might be born to be king, but a woman had to become a queen.So the girl who would be queen looks in the mirror to assess her chances. If her face is her fortune, what might she be? A deep relationship with the mirror may serve to enhance her beauty and enable her to realise her wish, but like all magical agents, the mirror also betrays anyone with the hubris to believe they are in control of it. In the Grimm’s story of “Snow White,” the Queen practises the ancient art of scrying, looking into a reflective surface to conjure images of things distant in time and place. But although the mirror affords her the seer’s visionary capacity to tell what will be, it does not give her the power to control the patterns of destiny. Driven to attempt such control, she must find other magic in order to work the changes she desires, and so she experiments with spells of self-transformation. Here the doubleness of the mirror plays out across every plane of human perception: visual, ethical, metaphysical, psychological. A dynamic of inherent contradiction betrays the figure who tries to engage the mirror as a servant. Disney’s original 1937 cartoon shows the vain Queen brewing an alchemical potion that changes her into the very opposite of all she has sought to become: an ugly, ill-dressed, and impoverished old woman. This is the figure who can win and betray trust from the unspoiled princess to whom the arts of self-fashioning are unknown. In Tarsem Singh’s film Mirror Mirror, the Queen actually has two mirrors. One is a large crystal egg that reflects back a phantasmagoria of palace scenes; the other, installed in a primitive hut on an island across the lake, is a simple looking glass that shows her as she really is. Snow White and the Huntsman portrays the mirror as a golden apparition, cloaked and faceless, that materialises from within the frame to stand before her. This is not her reflection, but with every encounter, she takes on more of its dark energies, until, in another kind of reversal, she becomes its image and agent in the wider world. As Ursula Le Guin’s sage teaches the young magician, magic has its secret economies. You pay for what you get, and the changes wrought will come back at you in ways you would never have foreseen. The practice of scrying inevitably leads the would-be clairvoyant into deeper levels of obscurity, until the whole world turns against the seer in a sequence of manifestations entirely contrary to his or her framework of expectation. Ultimately, the lesson of the mirror is that living in obscurity is a defining aspect of the human condition. Jorge Luis Borges, the blind writer whose work exhibits a life-long obsession with mirrors, surveys a range of interpretations and speculations surrounding the phrase “through a glass darkly,” and quotes this statement from Leon Bloy: “There is no human being on earth capable of declaring with certitude who he is. No one knows what he has come into this world to do . . . or what his real name is, his enduring Name in the register of Light” (212).The mirror will never really tell you who you are. Indeed, its effects may be quite the contrary, as Alice discovers when, within a couple of moves on the looking glass chessboard, she finds herself entering the wood of no names. Throughout her adventures she is repeatedly interrogated about who or what she is, and can give no satisfactory answer. The looking glass has turned her into an estranged creature, as bizarre a species as any of those she encounters in its landscapes.Furies“The furies are at home in the mirror,” wrote R. S. Thomas in his poem “Reflections” (265). They are the human image gone haywire, the frightening other of what we hope to see in our reflection. As the mirror is joined by technologies of the moving image in twentieth-century evolutions of the myth, the furies have been given a new lease of life on the cinema screen. In Disney’s 1937 cartoon of Snow White, the mirror itself has the face of a fury, which emerges from a pool of blackness like a death’s head before bringing the Queen’s own face into focus. As its vision comes into conflict with hers, threatening the dissolution of the world over which she presides, the mirror’s face erupts into fire.Computer-generated imaging enables an expansive response to the challenges of visualisation associated with the original furies of classical mythology. The Erinyes are unstable forms, arising from liquid (blood) to become semi-materialised in human guise, always ready to disintegrate again. They are the original undead, hovering between mortal embodiment and cadaverous decay. Tearing across the landscape as a flock of birds, a swarm of insects, or a mass of storm clouds, they gather into themselves tremendous energies of speed and motion. The 2012 film Snow White and the Huntsman, directed by Rupert Sanders, gives us the strongest contemporary realisation of the archaic fury. Queen Ravenna, played by Charlize Theron, is a virtuoso of the macabre, costumed in a range of metallic exoskeletons and a cloak of raven’s feathers, with a raised collar that forms two great black wings either side of her head. Powers of dematerialisation and rematerialisation are central to her repertoire. She undergoes spectacular metamorphosis into a mass of shrieking birds; from the walls around her she conjures phantom soldiers that splinter into shards of black crystal when struck by enemy swords. As she dies at the foot of the steps leading up to the great golden disc of her mirror, her face rapidly takes on the great age she has disguised by vampiric practices.Helena Bonham Carter as the Red Queen in Burton’s Alice in Wonderland is a figure midway between Disney’s fairy tale spectre and the fully cinematic register of Theron’s Ravenna. Bonham Carter’s Queen, with her accentuated head and pantomime mask of a face, retains the boundaries of form. She also presides over a court whose visual structures express the rigidities of a tyrannical regime. Thus she is no shape-shifter, but energies of the fury are expressed in her voice, which rings out across the presence chamber of the palace and reverberates throughout the kingdom with its calls for blood. Alice through the Looking Glass, James Bobin’s 2016 sequel, puts her at the centre of a vast destructive force field. Alice passes through the mirror to encounter the Lord of Time, whose eternal rule must be broken in order to break the power of the murdering Queen; Alice then opens a door and tumbles in free-fall out into nothingness. The place where she lands is a world not of daydream but of nightmare, where everything will soon be on fire, as the two sides in the chess game advance towards each other for the last battle. This inflation of the Red Queen’s macabre aura and impact is quite contrary to what Lewis Carroll had in mind for his own sequel. In some notes about the stage adaptation of the Alice stories, he makes a painstaking distinction between the characters of the queen in his two stories.I pictured to myself the Queen of Hearts as a sort of embodiment of ungovernable passion—a blind and aimless Fury. The Red Queen I pictured as a Fury, but of another type; her passion must be cold and calm—she must be formal and strict, yet not unkindly; pedantic to the 10th degree, the concentrated essence of governesses. (86)Yet there is clearly a temptation to erase this distinction in dramatisations of Alice’s adventures. Perhaps the Red Queen as a ‘not unkindly’ governess is too restrained a persona for the psychodynamic mythos surrounding the queen in the mirror. The image itself demands more than Carroll wants to accord, and the original Tenniel illustrations give a distinctly sinister look to the stern chess queen. In their very first encounter, the Red Queen contradicts every observation Alice makes, confounds the child’s sensory orientation by inverting the rules of time and motion, and assigns her the role of pawn in the game. Kafka or Orwell would not have been at all relaxed about an authority figure who practises mind control, language management, and identity reassignment. But here Carroll offers a brilliant modernisation of the fairy story tradition. Under the governance of the autocratic queen, wonderland and the looking glass world are places in which the laws of science, logic, and language are overturned, to be replaced by the rules of the queen’s games: cards and croquet in the wonderland, and chess in the looking glass world. Alice, as a well-schooled Victorian child, knows something of these games. She has enough common sense to be aware of how the laws of gravity and time and motion are supposed to work, and if she boasts of being able to believe six impossible things before breakfast, this signifies that she has enough logic to understand the limits of possibility. She would also have been taught about species and varieties and encouraged to make her own collections of natural forms. But the anarchy of the queen’s world extends into the domain of biology: species of all kinds can talk, bodies dissolve or change size, and transmutations occur instantaneously. Thus the world-warping energies of the Erinyes are re-imagined in an absurdist’s challenge to the scientist’s universe and the logician’s mentality.Carroll’s instinct to tame the furies is in accord with the overall tone and milieu of his stories, which are works of quirky charm rather than tales of terror, but his two queens are threatening enough to enable him to build the narrative to a dramatic climax. For film-makers and animators, though, it is the queen who provides the dramatic energy and presence. There is an over-riding temptation to let loose the pandemonium of the original Erinyes, exploiting their visual terror and their classical association with metamorphosis. FashioningThere is some sociological background to the coupling of the queen and the mirror in fairy story. In reality, the mirror might assist an aspiring princess to become queen by enchanting the prince who was heir to the throne, but what was the role of the looking glass once she was crowned? Historically, the self-imaging of the queen has intense and nervous resonances, and these can be traced back to Elizabeth I, whose elaborate persona was fraught with newly interpreted symbolism. Her portraits were her mirrors, and they reflect a figure in whom the qualities of radiance associated with divinity were transferred to the human monarch. Elizabeth developed the art of dressing herself in wearable light. If she lacked for a halo, she made up for it with the extravagant radiata of her ruffs and the wreaths of pearls around her head. Pearls in mediaeval poetry carried the mystique of a luminous microcosm, but they were also mirrors in themselves, each one a miniature reflecting globe. The Ditchely portrait of 1592 shows her standing as a colossus between heaven and earth, with the changing planetary light cycle as background. This is a queen who rules the world through the mediation of her own created image. It is an inevitable step from here to a corresponding intervention in the arrangement of the world at large, which involves the armies and armadas that form the backdrop to her other great portraits. And on the home front, a regime of terror focused on regular public decapitations and other grisly executions completes the strategy to remaking the world according to her will. Renowned costume designer Eiko Ishioka created an aesthetic for Mirror Mirror that combines elements of court fashion from the Elizabethan era and the French ancien régime, with allusions to Versailles. Formality and mannerism are the keynotes for the palace scenes. Julia Roberts as the Queen wears a succession of vast dresses that are in defiance of human scale and proportion. Their width at the hem is twice her height, and 100,000 Svarovski crystals were used for their embellishment. For the masked ball scene, she makes her entry as a scarlet peacock with a high arching ruff of pure white feathers. She amuses herself by arranging her courtiers as pieces on a chess-board. So stiffly attired they can barely move more than a square at a time, and with hats surmounted by precariously balanced ships, they are a mock armada from which the Queen may sink individual vessels on a whim, by ordering a fatal move. Snow White and the Huntsman takes a very different approach to extreme fashioning. Designer Colleen Atwood suggests the shape-shifter in the Queen’s costumes, incorporating materials evoking a range of species: reptile scales, fluorescent beetle wings from Thailand, and miniature bird skulls. There is an obvious homage here to the great fashion designer Alexander McQueen, whose hallmark was a fascination with the organic costuming of creatures in feathers, fur, wool, scales, shells, and fronds. Birds were everywhere in McQueen’s work. His 2006 show Widows of Culloden featured a range of headdresses that made the models look as if they had just walked through a flock of birds in full flight. The creatures were perched on their heads with outstretched wings askance across the models’ faces, obscuring their field of vision. As avatars from the spirit realm, birds are emblems of otherness, and associated with metempsychosis, the transmigration of souls. These resonances give a potent mythological aura to Theron’s Queen of the dark arts.Mirror Mirror and Snow White and the Huntsman accordingly present strikingly contrasted versions of self-fashioning. In Mirror Mirror we have an approach driven by traditions of aristocratic narcissism and courtly persona, in which form is both rigid and extreme. The Queen herself, far from being a shape-shifter, is a prisoner of the massive and rigid architecture that is her costume. Snow White and the Huntsman gives us a more profoundly magical interpretation, where form is radically unstable, infused with strange energies that may at any moment manifest themselves through violent transformation.Atwood was also costume designer for Burton’s Alice in Wonderland, where an invented framing story foregrounds the issue of fashioning as social control. Alice in this version is a young woman, being led by her mother to a garden party where a staged marriage proposal is to take place. Alice, as the social underling in the match, is simply expected to accept the honour. Instead, she escapes the scene and disappears down a rabbit hole to return to the wonderland of her childhood. In a nice comedic touch, her episodes of shrinking and growing involve an embarrassing separation from her clothes, so divesting her also of the demure image of the Victorian maiden. Atwood provides her with a range of fantasy party dresses that express the free spirit of a world that is her refuge from adult conformity.Alice gets to escape the straitjacket of social formation in Carroll’s original stories by overthrowing the queen’s game, and with it her micro-management of image and behaviour. There are other respects, though, in which Alice’s adventures are a form of social and moral fashioning. Her opening reprimand to the kitten includes some telling details about her own propensities. She once frightened a deaf old nurse by shouting suddenly in her ear, “Do let’s pretend that I’m a hungry hyaena and you’re a bone!” (147). Playing kings and queens is one of little Alice’s favourite games, and there is more than a touch of the Red Queen in the way she bosses and manages the kitten. It is easy to laud her impertinence in the face of the tyrannical characters she meets in her fantasies, but does she risk becoming just like them?As a story of moral self-fashioning, Alice through the Looking Glass cuts both ways. It is at once a critique of the Victorian social straitjacket, and a child’s fable about self-improvement. To be accorded the status of queen and with it the freedom of the board is also to be invested with responsibilities. If the human girl is the queen of species, how will she measure up? The published version of the story excludes an episode known to editors as “The Wasp in a Wig,” an encounter that takes place as Alice reaches the last ditch before the square upon which she will be crowned. She is about to jump the stream when she hears a sigh from woods behind her. Someone here is very unhappy, and she reasons with herself about whether there is any point in stopping to help. Once she has made the leap, there will be no going back, but she is reluctant to delay the move, as she is “very anxious to be a Queen” (309). The sigh comes from an aged creature in the shape of a wasp, who is sitting in the cold wind, grumbling to himself. Her kind enquiries are greeted with a succession of waspish retorts, but she persists and does not leave until she has cheered him up. The few minutes devoted “to making the poor old creature comfortable,” she tells herself, have been well spent.Read in isolation, the episode is trite and interferes with the momentum of the story. Carroll abandoned it on the advice of his illustrator John Tenniel, who wrote to say it didn’t interest him in the least (297). There is interest of another kind in Carroll’s instinct to arrest Alice’s momentum at that critical stage, with what amounts to a small morality tale, but Tenniel’s instinct was surely right. The mirror as a social object is surrounded by traditions of self-fashioning that are governed by various modes of conformity: moral, aesthetic, political. Traditions of myth and fantasy allow wider imaginative scope for the role of the mirror, and by association, for inventive speculation about human transformation in a world prone to extraordinary upheavals. ReferencesBorges, Jorge Luis. “Mirrors of Enigma.” Labyrinths: Selected Stories and Other Writings. Eds. Donald A. Yates and James Irby. New York: New Directions, 2007. 209–12. Carroll, Lewis. Alice through the Looking Glass. In The Annotated Alice. Ed. Martin Gardner. London: Penguin, 2000.The King James Bible.Le Guin, Ursula. The Earthsea Quartet. London: Penguin, 2012.Melchior-Bonnet, Sabine. The Mirror: A History. Trans. Katherine H. Jewett. London: Routledge, 2014.Thomas, R.S. “Reflections.” No Truce with the Furies, Collected Later Poems 1988–2000. Hexham, Northumberland: Bloodaxe, 2011.
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