Academic literature on the topic 'Degree Discipline: Marketing'
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Journal articles on the topic "Degree Discipline: Marketing"
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Goncharova, Lyubov. "Working Program of the Discipline “Marketing Linguistics”." Scientific Research and Development. Modern Communication Studies 10, no. 5 (November 3, 2021): 51–57. http://dx.doi.org/10.12737/2587-9103-2021-10-5-51-57.
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Language tools that implement the marketing model of consumer behavior and ensure the consumer’s purchase decision, have occupied the focal place in linguistic studies. Such studies have led to the formation of a new pragmalinguistic direction – marketing linguistics. This syllabus is designed for 45.04.02 direction of training ("Linguistics"), the orientation (profile) "General and typological linguistics and applications in the field of linguistics" (training level – master's degree, graduate qualification – master's degree).
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Bernroider, Edward WN, Alan Pilkington, and José-Rodrigo Córdoba. "Research in Information Systems: A Study of Diversity and Inter-Disciplinary Discourse in the AIS Basket Journals between 1995 and 2011." Journal of Information Technology 28, no. 1 (March 2013): 74–89. http://dx.doi.org/10.1057/jit.2013.5.
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The paper investigates how Information Systems (IS) has emerged as the product of interdisciplinary discourses. The research aim in this study is to better understand diversity in IS research, and the extent to which the diversity of discourse expanded and contracted from 1995 to 2011. Methodologically, we apply a combined citations/co-citations analysis based on the eight Association for Information Systems basket journals and the 22 subject-field classification framework provided by the Association of Business Schools. Our findings suggest that IS is in a state of continuous interaction and competition with other disciplines. General Management was reduced from a dominant position as a reference discipline in IS at the expense of a growing variety of other discourses including Business Strategy, Marketing, and Ethics and Governance, among others. Over time, IS as a field moved from the periphery to a central position during its discursive formation. This supports the notion of IS as a fluid discipline dynamically embracing a diverse range of adjacent reference disciplines, while keeping a degree of continuing interaction with them. Understanding where IS is currently at allows us to better understand and propose fruitful avenues for its development in both academia and practice.
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Almeida, Jobson Louis Santos de, Helane Cibeyl Albuquerque da Silva, and Gustavo Henrique de Araújo Freire. "Marketing arquivístico: uma análise curricular do curso de graduação em arquivologia da Universidade Federal da Paraíba." RDBCI: Revista Digital de Biblioteconomia e Ciência da Informação 7, no. 2 (March 1, 2010): 233. http://dx.doi.org/10.20396/rdbci.v7i2.1966.
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Abordagem teórica a partir de um estudo de caso. Busca compreender a real necessidade de se aplicar os conceitos e técnicas de Marketing na área da Arquivologia. Pretende-se identificar o grau de relevância que é dado para a disciplina de Marketing nas pesquisas e estudos arquivísticos, possibilitando, portanto, a construção de um referencial teórico que auxilie na compreensão e aceitação por parte de pesquisadores e profissionais da inserção do Marketing como disciplina necessária na formação profissional dos arquivistas. Utiliza o método hipotético–dedutivo, aplicando-se a técnica de observação indireta (pesquisa documental e bibliográfica). Analisa o Projeto Político-Pedagógico do Curso de Graduação em Arquivologia da Universidade Federal da Paraíba, e os periódicos científicos de maior destaque na área de Ciência da Informação. Foram realizadas consultas a profissionais e docentes que trabalham com questões arquivísticas contemporâneas. Após análise dos dados coletados, a pesquisa resultou na comprovação do argumento de que com a aplicação das técnicas de marketing pelo profissional arquivista, a unidade de informação (arquivo), passa a ser mais reconhecida como elemento indispensável à exeqüibilidade das funções administrativas. Para tanto, faz-se necessário que este (o profissional), esteja freqüentemente atualizado com as novas técnicas arquivísticas desenvolvidas em âmbito acadêmico, possibilitando a oferta de serviços de qualidade. O marketing pode se tornar uma ferramenta estratégica de vantagem competitiva para este profissional de potencial ainda desconhecido pelo mercado.AbstractTheoretical approach starting from a case study. This work tries to understand the real need of applying the Marketing concepts and techniques in the field of Archivology. Seeks to identify the degree of relevance that is attributed to the Marketing discipline in researches concerning archival studies, allowing the construction of a theoretical framework to help the understanding and acceptance of Marketing as a discipline required to the formation of professional archivists. In this research it is applied the technique of indirect observation (documentary and bibliographic research), and it is analyzed the Political and Pedagogical Project (PPP) of the undergraduate course in Archivology of the Federal University of Paraíba. Prestigious scientific journals in the area of Information Science are also used. It is demonstrated the argument that with the use of marketing techniques by the professional archivist, an information unit (archive) becomes recognized as an indispensable element for the practice of management tasks. Indicates that the professional archivist needs to be updated with the archival techniques developed in academic environment, enabling the offer of quality services. Concludes that Marketing can become a strategic tool for competitive advantage for the professional archivist.
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Lusch, Robert F., and Jameson K. M. Watts. "Redefining the market: A treatise on exchange and shared understanding." Marketing Theory 18, no. 4 (May 20, 2018): 435–49. http://dx.doi.org/10.1177/1470593118777904.
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Marketing executives operate in increasingly complex marketplaces characterized by global competition, accelerating sustainability concerns, and an increased focus on innovation. This complexity risks a fragmentation of thought more severe than that which Theodore Levitt discussed in his seminal article on marketing myopia. Indeed, we’ve become market myopic as a discipline and lost focus on the generalities that apply to markets and exchange more broadly. Our goal is to provide a description of the modern marketplace that allows us to re-envision this complexity as a symptom of a more general phenomenon. We do this by arguing that market complexity can (and should) be understood as a consequence of the circular relationship between exchange and shared understanding. We then show how this relationship can be expressed in simple terms using vectors to symbolize the degree to which this understanding is shared across actors and the rate at which this “shared-ness” is changing in time. The resulting model allows us to cast the variety and variability of the complex modern marketplace as a symptom of shared understanding dynamics. This, in turn, helps us move beyond the morass of contextual idiosyncrasy and toward a more parsimonious description of the market.
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Frazier, Gary L., Elliot Maltz, Kersi D. Antia, and Aric Rindfleisch. "Distributor Sharing of Strategic Information with Suppliers." Journal of Marketing 73, no. 4 (July 2009): 31–43. http://dx.doi.org/10.1509/jmkg.73.4.031.
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Distributor sharing of strategic information with suppliers is an important but underresearched issue within the marketing discipline. The authors develop and test a conceptual framework based on exchange theory that focuses on the degree to which distributors share external and internal strategic information with associated suppliers. Relying on survey data collected from 479 distributors across three industries, the authors find that distributors share strategic information with suppliers according to factors that affect the perceived benefits, costs, and risks of such behavior. The sharing of internal strategic information has distinct determinants compared with those of external strategic information. The interrelationships between environmental uncertainty and the sharing of internal strategic information, including both main and interactive effects, are especially notable.
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Aliekperova, N. V. "The development of elective discipline «Leadership in pharmacy» for training master of pharmacy, industrial pharmacy in Ukraine." Farmatsevtychnyi zhurnal, no. 6 (December 9, 2020): 46–55. http://dx.doi.org/10.32352/0367-3057.6.20.05.
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The conditions of modern pharmaceutical market development require leadership at each level that lets not only respond rapidly and efficiently on the changes of the environment but initiate the necessary changes. Leaders as agents of changes can transform people’s values, to motivate and inspire, to form the vision of development of healthcare system and pharmaceutical sector taking into account the principles of system thinking for the provision of population with available, quality and safe pharmaceutical care and the improvement of their life.
The aim of the work is the development of an elective discipline «Leadership in Pharmacy» for training Master of Pharmacy, Industrial Pharmacy.
The literature review based on the data of international and foreign educational standards of higher pharmaceutical education, the current national educational standard, the experience of teaching subjects devoting to leadership in pharmacy both abroad and in Ukraine has been carried out. Such a scientific quantitative method as a survey has been used. 221 students from the School of Pharmacy at Bogomolets National Medical University have taken part in the survey.
The recommendations of the International Pharmaceutical Federation pay attention to the advisability of forming leadership competencies for pharmaceutical workers. The national standards of higher pharmaceutical education in the USA, Great Britain, Australia, Canada include a specific list of leadership competencies. The domestic standard of higher education for getting a Master’s degree in Pharmacy, Industrial Pharmacy includes certain general competencies based on the leadership. Some leadership skills are listed as special competencies and they are reflected in the discipline «Pharmaceutical Management and Marketing». However, a discipline aimed at the complex and systematic formation of leadership competencies is not presented in the working educational plan for training Masters in the field of knowledge «Healthcare» and specialty «Pharmacy». About 70% of the School of Pharmacy students at Bogomolets National Medical University think that the materials devoted to leadership «worth including» to the educational program and 28% of them notice that «rather worth including». According to the students’ opinions, the most interesting leadership topics are traits of leaders aimed at the success, leadership and team, the formation of leadership strategy – 76%, 72% і 70% respectively. The structure of the elective discipline «Leadership in Pharmacy» with an indication of the aim, list of topics, and the desired educational outcomes (competencies) has been presented.
The elective discipline «Leadership in Pharmacy» considering the formation of leadership skills at three successive levels, namely individual, team and organization has been developed. This discipline consists of the following modules: «Foundations of Leadership. Personal Leadership», «Leadership and Collaboration», «Leadership and Organizational Change».
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., Sutikno, Yuli Utanto, and Haryono . "Internalization of Local Genius gusjigang as the Embedding of Character Values at SMA Negeri 1 Bae Kudus." International Journal of Research and Review 10, no. 1 (January 10, 2023): 101–11. http://dx.doi.org/10.52403/ijrr.20230112.
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This research was conducted based on the results of interviews and observations of the 1 Bae Kudus State Senior High School, which is a high school that uses the gusjigang philosophy as the inculcation of character values in the school learning system as well as outlined in the achievements of the school's vision and mission. The purpose of this study was to analyze the impact of local genius gusjigang internalization in inculcating character values (discipline, religion and entrepreneurship) for students at SMA Negeri 1 Bae Kudus. This type of research used descriptive qualitative methods with an ethnographic approach to find out more deeply and systematically about the impact of local genius gusjigang internalization in instilling character values (discipline, religion and entrepreneurship) for students at SMA Negeri 1 Bae Kudus. Data collection techniques are carried out by means of observation, interviews, and documentation. The source of this research data is primary data obtained from interviews with the Principal, Deputy Head of Curriculum, Deputy Student Affairs, Teachers and Students of SMA Negeri 1 Bae Kudus. The research data validity technique used the criteria for the degree of trust (credibility) with the triangulation technique. The results of the study can be concluded that the impact of local genius gusjigang internalization in instilling character values (discipline, religion and entrepreneurship) in SMA Negeri 1 Bae Kudus is not limited to transferring knowledge about good values, but making how these character values embedded and united in the totality of one's thoughts and actions. The internalization of local genius gusjigang in instilling character values (discipline, religion and entrepreneurship) at SMA Negeri 1 Bae Kudus shows a positive impact on the character values of discipline and religiosity of students. The "Gus" character value in disciplinary behavior is characterized by significant behavior including: a) discipline in attendance; b) value time; c) guard the oral; d) always neatly dressed; e) competing for more achievements; f) obedience or obedience to teachers and parents and g) friendly and courteous behavior towards teachers/staff, parents and fellow students. The value of the character "Ji" in religious behavior shows the results of symptoms of improvement including: a) a better understanding of faith in Allah SWT; b) accustomed to worship when at home; c) bring a sense of closer to God; d) understanding of the history of the development of Islam in the world; e) emergence of literacy culture; f) aware of the obligation to always learn and seek knowledge and practice it. The character value of "Gang" or entrepreneurship also shown a positive response marked by; a) the emergence of creativity and innovation; b) independent and unyielding behavior is formed; c) growing courage to try; d) have a marketing and communicative soul; e) increasing knowledge and skills; f) be confident and responsible and g) have concern for the preservation of nature. Keywords: Character education, Local genius gusjigang, Education internalization, School education system.
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Zhabko, Elena D. "Modern Educational Literature: The New Textbook on Management of Library and Information Activity." Bibliotekovedenie [Russian Journal of Library Science] 70, no. 3 (July 21, 2021): 331–35. http://dx.doi.org/10.25281/0869-608x-2021-70-3-331-335.
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The article presents review of the textbook for bachelors “Management of library and information activity”. The author analyses the structure of the book and highlights the content of seven chapters. The article describes educational, scientific and practical significance of the publication. The book was published in early 2021 in the publishing house “Profession” as part of the publishing project on series of textbooks on basic academic disciplines for sectoral bachelorʼs degree course. The textbook is prepared by specialists of universities of culture and national, federal and scientific libraries. The basis of the publication is the marketing concept of management, considered in the context of priority areas of sectoral management. The textbook describes theoretical, legal, functional, technological and economic foundations of management of information and library activity and characterizes its areas. The author highlights the issues of personnel management and also considers the role of the head of library institution. At the end of each chapter, the textbook presents the summary, the questions for self-checking of knowledge learning, as well as the lists of the main publications on the topic. The textbook contains the subject index. In the text, there are graphically revealed the key concepts, using tables, graphs and figures. The textbook includes previously unpublished analytical material by I.M. Suslova “Evolution of approaches to library management”. The appendices contain provisions on the trends in libraries activity, as well as organizational and legal documents that can be used to develop their own local documents in specific cultural institutions. The textbook presents the material, taking into account the achievements of the modern level of domestic library science. The publication will be useful for both students and library specialists. The book makes significant contribution to the development of modern educational literature in the profile discipline and helps students learn the course “Management of library and information activity”.
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Максименко, Людмила, and Ангеліна Мирна. "ОРГАНІЗАЦІЙНО-МЕТОДИЧНІ УМОВИ ФІЗКУЛЬТУРНО-ОЗДОРОВЧИХ ЗАНЯТЬ ІЗ ФЛОРБОЛУ ДЛЯ ДІТЕЙ 5-6 РОКІВ В ОСВІТНЬОМУ ПРОЦЕСІ." Педагогічні науки: теорія, історія, інноваційні технології, no. 7(101) (September 28, 2020): 168–79. http://dx.doi.org/10.24139/2312-5993/2020.07/168-179.
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The purpose of the article is to determine the organizational and methodological conditions of organizing physical education and health classes in floorball for children 5-6 years in the educational process. Theoretical analysis and generalization of data from literature sources and experience of best practice in physical education of preschool children, as well as pedagogical experiment, were used. Determining the organizational and methodological conditions of the preschool education institution №18 “Zirnytsia” was necessary for our pedagogical experiment. Effectively organized physical culture and health classes in a preschool education institution can implement the marketing component of educational services, as it is a step towards raising the level of the institution, a condition for improving teachers’ professionalism, a stimulus to creative search for new tools for preschool development and education. Among the newest means of development and education of preschool children it is expedient to use means of sports game in floorball. Methods of forming theoretical knowledge were used for realization of the physical culture and health program; mastering motor skills and development of physical qualities. The load was regulated by observation, which revealed the degree of fatigue of children by external signs. Attention was paid to skin color, degree of sweating, facial expression, breathing patterns, coordination of children’s movements and attention, no complaints of fatigue and more. Thus, physical culture and health classes with the use of floorball for older preschool children contributed to the comprehensive development of physical and mental qualities. Such classes were characterized by the presence of mutual conditioning of children’s behavior, which contributed to moral education (collectivism, camaraderie, conscious discipline). Prospects for further research will be related to the development of a program of physical education and health classes in floorball for junior pupils.
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Matviienko, Lesia H., and Olena H. Krasota. "ELEMENTS OF COMPUTER LEXICOGRAPHY IN AGRICULTURAL MANAGERS EDUCATION." Alfred Nobel University Journal of Philology 2, no. 22 (2021): 211–18. http://dx.doi.org/10.32342/2523-4463-2021-2-22-20.
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The development of all spheres of public life is associated with the optimization of information processes (collection, storage, processing, transmission of information), so modern society is called information. Modern information and communication technologies play an important role in teaching a foreign language in non-philological higher education institutions. The organization of education using electronic tools allows significant deepening the professional knowledge and optimizing the educational process for students. Modern lexicography has significantly expanded and strengthened its tools with computer technology for creating and using dictionaries. Special programs (databases, computer files, word processing programs) let us automatically generate dictionary entries, store dictionary information and process it. The purpose of the study is to reveal the specifics of computer lexicography use for training managers in a modern agricultural university. To achieve this goal, a set of methods was used: theoretical: comparison and generalization (study of the degree of scientific development of the term “computer lexicography”), analysis, synthesis and generalization of psychological, pedagogical and methodological literature, theoretical forecasting and modeling of computer lexicography to determine scientific bases of the researched problem; empirical: diagnostic methods (interviews, interviews with teachers, questionnaires, analysis of products of professional activity of teachers, which provide philological disciplines in teaching the agricultural managers). The analysis of the problem showed its insufficient representation in modern scientific works. The article characterizes the role of disciplines of the philological cycle in the professional training of higher education students majoring in “Management”; the term “computer lexicography” is defined and its typology is singled out; the conditions for the introduction of computer lexicography in the educational process of agricultural universities are determined; analyzed software for the introduction of elements of computer lexicography in training the marketing specialists in agricultural universities; the positive and negative aspects of the use of computer lexicography as a component of education are revealed. The article for the first time revealed the specifics of the use of computer lexicography in teaching the philological disciplines for the specialty “Management” at the universities in the agricultural sector. The variety of trends in the introduction of computer lexicography at all stages of teaching the discipline is obvious, and, in particular, the variety of approaches to the creation of electronic dictionaries of different types. The obtained results allow deepening the knowledge of future specialists in the field of management, expanding the interests of higher education seekers, simplifying the work of students with special terminology, systematizing the acquired knowledge, improving the quality of philological disciplines through the introduction of information and communication technologies.
Books on the topic "Degree Discipline: Marketing"
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Grigoryan, Ekaterina, Elena Sokolova, and Galiya Pikanina. Marketing in public catering. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1025220.
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The textbook reveals the specifics of conducting marketing activities in public catering enterprises. The article considers the marketing complex of a public catering enterprise, as well as the methods of marketing research, strategic analysis, planning and marketing management. Each chapter of the textbook is accompanied by control questions, situational and test tasks that allow you to most effectively master the marketing tools and apply them in practice. The textbook also presents practical methods of marketing management, real-world examples and cases that contribute to the consolidation of the acquired knowledge and the independent development of marketing management skills in public catering enterprises. Meets the requirements of the federal state educational standards of higher education of the latest generation and the current bachelor's degree program in the areas of training 19.03.04 "Product technology and catering", 38.03.02 " Management "(profile"Marketing"). It can be useful and interesting for students, undergraduates, postgraduates, as well as teachers of marketing disciplines and practitioners.
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Grigor'ev, Anatoliy, Evgeniy Isaev, Aleksandr Morgunov, and Pavel Tarasov. Integrated object management systems. Embedded information systems. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1171989.
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The textbook considers the most popular object management systems in business, providing the possibility of collective work of users united by common business processes, goals and objectives of production activities. It contains a description of management systems of various classes, embedded information systems, their structure, features of application and implementation in the activities of enterprises. The information about the state of the market of such systems in Russia is given, as well as descriptions of the most popular systems in each class are given.
The manual is based on the materials of lectures on the disciplines "Tools for supporting collective work" and "Information Systems in marketing", which are studied in the bachelor's degree of the National Research University "Higher School of Economics" at the Faculty of Business and Management.
Meets the requirements of the federal state educational standards of higher education of the latest generation.
For students of higher educational institutions studying in the areas of training 09.03.02 "Information systems and technologies", 38.03.02 "Management", as well as for students in other economic specialties and specialists in this field.
Book chapters on the topic "Degree Discipline: Marketing"
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Muniapan, Balakrishnan, Margaret Lucy Gregory, and Lim Ai Ling. "Marketing Education in Sarawak." In Advances in Marketing, Customer Relationship Management, and E-Services, 112–30. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9784-3.ch008.
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The state of Sarawak is the biggest among the 13 states in Malaysia. It is strategically located in South East Asia in the island of Borneo. In the state of Sarawak, Marketing education has seen a tremendous growth over the years. Marketing is one of the most sought-after business courses by many school leavers. In Sarawak, Marketing education is provided by public and private universities and institutions of higher education in the form of degree and diploma courses. Marketing education views marketing as a discipline that can be learned through the classroom (off the job). However the employers' perspectives differ as they prefer hands on (on the job). The main challenge confronting the Sarawak institutions of higher learning is to produce marketing graduates capable of being competent marketing practitioners serving in public and private sectors. The question that remains unanswered is whether the marketing education curriculum content matches the trends and major forces in our external environment as proper attention to these dimensions will enable the institutions to produce graduates equipped with the relevant skills in the workforce or whether the curriculum content has been designed in recognition of the fact that students will need to cope with the complex nature of today's business planning and decision-making. The literature on marketing education in Sarawak, is limited and very few research articles are found exploring the effectiveness. The authors have contributed to the field of Marketing education in Sarawak in one of their previous article published five years ago. Therefore this chapter is an attempt by the authors to explore the effectiveness of marketing education in meeting the organizational needs in Sarawak from the perspectives of employers. This study uses qualitative methods which includes interview (face-to-face and telephone), informal discussions, email communications with managers, personal observations by the authors, and a review of literatures in the area of Marketing education. Marketing education, like marketing practice, is dynamic. Marketing education should continually evolve in such a manner to accommodate and satisfy various stakeholders such as government, business and industry, academics as well as students. The findings reveal several issues and challenges of Marketing education from the employers' perspectives in Sarawak. These findings will be useful for curriculum design of marketing courses. It will also assist marketing educators in understanding the organizational needs of marketing knowledge, skills and abilities required of a graduate. Future marketing students will also be able to know the industrial and organizational expectations required of them as a marketing graduate. This chapter clearly identifies some of the deficiencies in the area of practical skills required by marketing graduates in the context of Sarawak. This chapter is expected to provide the framework and prospect for conducting an in-depth quantitative research in Marketing education in future in Sarawak (Borneo).
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Muniapan, Balakrishnan, Margaret Lucy Gregory, and Lim Ai Ling. "Marketing Education in Sarawak." In Business Education and Ethics, 688–706. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-3153-1.ch036.
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The state of Sarawak is the biggest among the 13 states in Malaysia. It is strategically located in South East Asia in the island of Borneo. In the state of Sarawak, Marketing education has seen a tremendous growth over the years. Marketing is one of the most sought-after business courses by many school leavers. In Sarawak, Marketing education is provided by public and private universities and institutions of higher education in the form of degree and diploma courses. Marketing education views marketing as a discipline that can be learned through the classroom (off the job). However the employers' perspectives differ as they prefer hands on (on the job). The main challenge confronting the Sarawak institutions of higher learning is to produce marketing graduates capable of being competent marketing practitioners serving in public and private sectors. The question that remains unanswered is whether the marketing education curriculum content matches the trends and major forces in our external environment as proper attention to these dimensions will enable the institutions to produce graduates equipped with the relevant skills in the workforce or whether the curriculum content has been designed in recognition of the fact that students will need to cope with the complex nature of today's business planning and decision-making. The literature on marketing education in Sarawak, is limited and very few research articles are found exploring the effectiveness. The authors have contributed to the field of Marketing education in Sarawak in one of their previous article published five years ago. Therefore this chapter is an attempt by the authors to explore the effectiveness of marketing education in meeting the organizational needs in Sarawak from the perspectives of employers. This study uses qualitative methods which includes interview (face-to-face and telephone), informal discussions, email communications with managers, personal observations by the authors, and a review of literatures in the area of Marketing education. Marketing education, like marketing practice, is dynamic. Marketing education should continually evolve in such a manner to accommodate and satisfy various stakeholders such as government, business and industry, academics as well as students. The findings reveal several issues and challenges of Marketing education from the employers' perspectives in Sarawak. These findings will be useful for curriculum design of marketing courses. It will also assist marketing educators in understanding the organizational needs of marketing knowledge, skills and abilities required of a graduate. Future marketing students will also be able to know the industrial and organizational expectations required of them as a marketing graduate. This chapter clearly identifies some of the deficiencies in the area of practical skills required by marketing graduates in the context of Sarawak. This chapter is expected to provide the framework and prospect for conducting an in-depth quantitative research in Marketing education in future in Sarawak (Borneo).
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del Cerro Santamaría, Gerardo. "Possibilities and Challenges for Intercultural Research in Global Urbanism." In Advances in Marketing, Customer Relationship Management, and E-Services, 94–115. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-0214-3.ch005.
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Globalization has brought about an increased exposure to intercultural contexts and practices. Researchers see how their professional practices include an increasing degree of exposure to researchers and practices from other cultural contexts and disciplines. In the field of urbanism, this happens via two processes that the author will analyze in this chapter: (1) processes of participatory learning and research in networks formed by alliances of researchers, or researchers and citizens, in the intercultural city; (2) transnational circuits of research ideas (a process of intercultural symbiosis). The author analyze processes of intercultural research as alliances and circuits and assemblages (participatory, transnational urbanism) as means to highlight the complex nature of intercultural practices and their implications.
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Nyemba, Florence. "An Examination of How Legal Status Affects Enrollment and Graduation Rates." In Advances in Educational Marketing, Administration, and Leadership, 130–48. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-9108-5.ch007.
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This chapter explores the educational choices of immigrants and how the issue of legal or immigration status contributes to social inequality in the United States classrooms and institutions of higher learning. Immigrants within U.S. population have increased dramatically, yet their educational attainment remains small in comparison to native-born Americans. Although large numbers of immigrant students graduate from high school, their path to higher education remains difficulty with fewer getting college degrees. Drawing on literature from multiple disciplines, the issue of immigration status in relation to immigrant education is examined. The chapter recommends the adoption of immigration reform legislations that create better pathways to citizenship for undocumented immigrants and progressive educational provisions. This chapter benefits immigrants and educational leaders in institutions of higher learning.
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Kramer, Kate. "Visual Rhetoric." In Research Anthology on Instilling Social Justice in the Classroom, 1613–35. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7706-6.ch091.
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This literature review traces recent scholarship on a particular form of communication that uses images for persuasive purposes: visual rhetoric. Disciplines within the purview of this literature review include writing studies, speech, communication, education, and marketing as well as, to a limited degree, anthropology, information science, art history, architecture, and design. The chapter will discuss three main theoretical constructs which ground scholarship in this field: rhetoric, iconology, and semiotics. The chapter will then explore how the Sister Arts tradition has been evoked as a potential model for interdisciplinary scholarly work; describe the propensity for social justice in writing studies pedagogy; identify convergence and divergence in scholarship on visual rhetoric that hold promise for new avenues of interdisciplinary research; and introduce scholarship in education and information science that sheds new light on the topic.
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Kramer, Kate. "Visual Rhetoric." In Visual Imagery, Metadata, and Multimodal Literacies Across the Curriculum, 1–23. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2808-1.ch001.
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This literature review traces recent scholarship on a particular form of communication that uses images for persuasive purposes: visual rhetoric. Disciplines within the purview of this literature review include writing studies, speech, communication, education, and marketing as well as, to a limited degree, anthropology, information science, art history, architecture, and design. The chapter will discuss three main theoretical constructs which ground scholarship in this field: rhetoric, iconology, and semiotics. The chapter will then explore how the Sister Arts tradition has been evoked as a potential model for interdisciplinary scholarly work; describe the propensity for social justice in writing studies pedagogy; identify convergence and divergence in scholarship on visual rhetoric that hold promise for new avenues of interdisciplinary research; and introduce scholarship in education and information science that sheds new light on the topic.
Conference papers on the topic "Degree Discipline: Marketing"
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Elrod, Cassandra C., Katie Grantham Lough, and Kevin Adams. "Assessing the Viability of an Interdisciplinary Design Engineering Program via a Branding Method." In ASME 2009 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2009. http://dx.doi.org/10.1115/detc2009-87527.
Full textAbstract:
This paper presents the brand status of the Interdisciplinary Engineering (IDE) degree program at Missouri University of Science and Technology (Missouri S&T), formerly the University of Missouri-Rolla (UMR). The IDE degree was founded in 2005 at UMR to meet the emerging need to provide considerable flexibility to students allowing them to construct programs of study in areas of interest while maintaining a solid and rigorous foundation in mechanics, thermal science, electrical networks and linear systems. Students are able to pursue studying the latest technological fields through a collection of “tracks” enabled by the flexibility of the curriculum. This modern degree program houses energetic motivated students interested in a variety of disciplines from product design and amusement park fundamentals to industrial automation and control. The first students graduated the IDE program in December 2007. This facilitated the evaluation of IDE’s current brand status, preparation of its future marketing plans, and sharing these findings with other universities interested in increasing student retention and broadening their demographic of engineering students. This paper presents the brand status of the IDE BS degree among prospective and current students, academic faculty, and industry and weighs it against the original implementation plan proposed in 2005 at the inception of the program at Missouri S&T. This brand management study provides the current perception of the new degree program and suggestions improving the perception IDE has as a field of engineering.