Dissertations / Theses on the topic 'Decision importance'
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Polk, Thomas E. "Decision making strategies : the influence of task complexity, decision importance, decision maker impulsivity, and decision maker gender /." Thesis, This resource online, 1990. http://scholar.lib.vt.edu/theses/available/etd-03122009-040747/.
Full textKarlsson, Markus. "The Neuroscience of Decision Making : The Importance of Emotional Neural Circuits in Decision Making." Thesis, Högskolan i Skövde, Institutionen för biovetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-16033.
Full textJackson, John B. "Exploring the importance of information superiority to the decision maker." Thesis, Monterey, Calif. : Naval Postgraduate School, 2008. http://bosun.nps.edu/uhtbin/hyperion-image.exe/08Jun%5FJackson.pdf.
Full textThesis Advisor(s): Sanchez, Susan M. "June 2008." Description based on title screen as viewed on August 25, 2008. Includes bibliographical references (p. 61-62). Also available in print.
Milev, Sandra. "Assessing Parameter Importance in Decision Models. Application to Health Economic Evaluations." Thèse, Université d'Ottawa / University of Ottawa, 2013. http://hdl.handle.net/10393/23810.
Full textErlandsson, Daniel. "Nationality and crowdfunding : The importance of nationality on the transaction decision." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33020.
Full textFernandez, de Cueto Julio E. "Relative Importance of False Positives in the Selection Process." FIU Digital Commons, 2012. http://digitalcommons.fiu.edu/etd/569.
Full textSweat, Patricia A. "The importance of artificial intelligence for Naval intelligence training simulations." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2006. http://library.nps.navy.mil/uhtbin/hyperion/06Sep%5FSweat.pdf.
Full textThesis Advisor(s): Christian J. Darken, Perry McDowell. "September 2006." Includes bibliographical references (p. 65). Also available in print.
Twycross, Alison Mary. "Children's nurses' pain management practices : theoretical knowledge, perceived importance and decision-making." Thesis, University of Central Lancashire, 2003. http://clok.uclan.ac.uk/19025/.
Full textStokmans, Maria Johanna Wilhelmina. "The relative importance of product attributes : consumer decision theories in new-product development /." Delft : Delft University Press, 1991. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003577796&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
Full textRoszak, Julie, and Florine Marechal. "The Importance of Environmental Sustainability in the Decision to Participate in the Sharing Economy." Thesis, Umeå universitet, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-137425.
Full textChinburapa, Vijit 1959. "PRESCRIBING INTENTION AND THE RELATIVE IMPORTANCE OF DRUG ATTRIBUTES: A COMPARATIVE STUDY OF HMO AND FEE-FOR-SERVICE PHYSICIANS." Thesis, The University of Arizona, 1986. http://hdl.handle.net/10150/276926.
Full textShields, M. Dale. "An examination of the importance of purchase planning and decision management activities in industrial firms." Connect to resource, 1986. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1263049285.
Full textLubis, Arief Wibisono. "Exploring the importance of financial literacy within the Capability Approach framework." Thesis, University of Cambridge, 2018. https://www.repository.cam.ac.uk/handle/1810/277309.
Full textJohnson, Earl E., Gustav Mueller, and Todd Ricketts. "Statistically Derived Factors of Varied Importance to Audiologists When Making a Hearing Aid Brand Preference Decision." Digital Commons @ East Tennessee State University, 2009. https://dc.etsu.edu/etsu-works/1695.
Full textTwum, Amoako Benjamin. "The importance of Business Intelligence as a decision-making tool : case study electricity company of Ghana (E.C.G)." Thesis, Högskolan i Borås, Institutionen Handels- och IT-högskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17652.
Full textProgram: Masterutbildning i Informatik
James, Elizabeth M. "Importance of Factors Considered by Ohio Secondary Agricultural Education Teachers in Their Decision to Remain in Teaching." The Ohio State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=osu1367579114.
Full textDosne, Anne-Gaëlle. "Improved Methods for Pharmacometric Model-Based Decision-Making in Clinical Drug Development." Doctoral thesis, Uppsala universitet, Institutionen för farmaceutisk biovetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-305697.
Full textDoubleday, Kevin. "Generation of Individualized Treatment Decision Tree Algorithm with Application to Randomized Control Trials and Electronic Medical Record Data." Thesis, The University of Arizona, 2016. http://hdl.handle.net/10150/613559.
Full textLeugering, Marvin. "Importance of social media in the information sourcing phase during the decision-making process of the South African traveller." Master's thesis, University of Cape Town, 2014. http://hdl.handle.net/11427/8541.
Full textThe Internet and the emergence of social media have a significant effect on the tourism industry world-wide. Tourists can search for advice online from strangers and friends who have visited the destination in the past. Research indicates that this information source is perceived as more credible than traditional marketing material such as Web sites, brochures or other forms of advertisements. More specifically, information sources on social media assist the tourist in evaluating alternatives in order to make an informed purchasing- decision. Destination marketing organisations and tourism enterprises need to understand the role that social media plays in the decision-making process in order to create effective marketing strategies online. This research paper places the focus on the South African traveller and which online sources s/he uses to search for travel information before going on holiday. Social media sources in particularly will be under investigation. There has been a dearth of research conducted in this area on emerging markets such as South Africa and this paper will fill an important gap in the academic literature. The database for this research was acquired from Travelstart; a leading digital travel agency in South Africa.
Saunders, Gary University of Ballarat. "Pharmacovigilance Decision Support: The value of Disproportionality Analysis Signal Detection Methods, the development and testing of Covariability Techniques, and the importance of Ontology." University of Ballarat, 2006. http://archimedes.ballarat.edu.au:8080/vital/access/HandleResolver/1959.17/12755.
Full textDoctor of Philosophy
Saunders, Gary. "Pharmacovigilance Decision Support: The value of Disproportionality Analysis Signal Detection Methods, the development and testing of Covariability Techniques, and the importance of Ontology." University of Ballarat, 2006. http://archimedes.ballarat.edu.au:8080/vital/access/HandleResolver/1959.17/15382.
Full textDoctor of Philosophy
Xu, Lu. "The Importance of Construct Definition and Specification in Operations Management Structured Model Research: The Case for Quality and Sustainability Constructs in a Decision-Making Model." Thesis, University of North Texas, 2018. https://digital.library.unt.edu/ark:/67531/metadc1248479/.
Full textBell, Alan. "Critical junctures in decision making : the importance of strategic choice for international entrepreneurship and small business development in a globalised world; a UK Thailand case study." Thesis, University of Newcastle upon Tyne, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.246604.
Full textTan, Ee Lyn. "Drug and Therapeutics Committees: Studies in Australian hospitals." University of Sydney. Pharmacy Practice, 2005. http://hdl.handle.net/2123/711.
Full textKelley, Christopher Patrick. "The power of identity in important leadership decisions." Diss., University of Iowa, 2014. https://ir.uiowa.edu/etd/1656.
Full textElam, Michelle. "The Importance of Grit in Employee Selection Decisions." Thesis, Southern Illinois University at Edwardsville, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10009329.
Full textRetention is increasingly important in today?s workforce as millennials and future generations are entering the workplace (Kantrowitz, 2014; Lyons, Schweitzer, & Ng, 2015). A recently identified personality characteristic, grit, may be a good predictor of retention (Robertson-Kraft and Duckworth, 2014). The current study explored the importance of grit on the hiring decisions, predicted task and contextual performance for a hypothetical candidate for a sales position. The level of participant grit was also explored to examine potential similar-to-me effects. Participants viewed a job description, resume, and assessment results (grit and cognitive ability scores) of a hypothetical job applicant and were asked to complete hiring decision, predicted task and contextual performance and grit measures. The results of the current study indicated that a candidate?s cognitive ability and grit level were viewed as significant factors in the hiring decision. Participant grit level also had a significant positive effect on predicted task and contextual performance. Candidates with a higher grit score were given a higher hiring decision score and were rated higher for predicted task and contextual performance. Candidates with a higher cognitive ability were given a higher hiring decision score when compared to those with a lower cognitive ability score. Implications from the current study apply to selection decision makers, job applicants and researchers.
Pettersson, Johanna, and Anna Säbben. "Det etiska beslutsfattandet : En studie på svenska fastighetsmäklarbranschens attityd rörande etiska dilemman." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-21661.
Full textPurpose The purpose of this study is to analyse the differences in importance between the components: ethical judgement, moral intent and moral obligation relative to the perceived importance of an ethical issue in the ethical decision making process. Method An analysis of previous studies was made in order to create a theoretical framework and to obtain an overview of the field of research. A quantitative method was used to collect the empirical data. This was made by using a survey where the respondents had to take a stand to ethical dilemmas presented with vignettes. The empirical data was analysed in SPSS, where descriptive statistics, correlation analysis, factor analysis and regression analysis were created. The results were presented, discussed and lead to a conclusion and suggestions for future research. Conclusion The conclusions that can be drawn from the study are that ethical judgement has the biggest impact on the perceived importance of an ethical issue. It is also possible to establish that the moral intent and moral obligation does not have a significant influence on the perceived importance when an ethical dilemma is perceived as less important. Contribution The study contributes to a deeper understanding of real estate agents’ attitudes towards ethical dilemmas. It also shows that the ethical decision making process is more complex than earlier presented. We also highlight how sales managers can influence their employees to a more ethical approach by setting ethical codes and work for a good ethical climate.
Barbeite, Francisco. "Importance of learning and development opportunity to job choice decisions." Thesis, Georgia Institute of Technology, 2001. http://hdl.handle.net/1853/28567.
Full textWalker, Judith Ellen. "Length of Residency and the Importance of Environmental Amenities to Residential Location Decisions." Fogler Library, University of Maine, 2006. http://www.library.umaine.edu/theses/pdf/WalkerJE2006.pdf.
Full textUlu, Fatma. "VENTURE CAPITAL - Important factors for venture capital investment decisions." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1890.
Full textThe decision process of venture capitalists has received much attention from researchers and it is a complex and unclear process. There are plenty of factors that affect venture capitalists´ investment decisions. The purpose of this study is to find out the important factors in the due diligence process for the venture capital firms and venture capitalists during their investments. The authors find it interesting to find out factors that influence venture capitalists during their investment decisions according to due diligence process. Qualitative method was seen suitable for this study. Three phone interviews were conducted with three venture capital firms in Turkey named Is Private Equity, Ilab Ventures and Bosphorous Group. The authors find out management, market, location, product, industry and financial factors are important factors for venture capitalists to decide whether to invest or not.
Friesen, Paul A. "The second most important decision tools to help prepare couples for marriage /." Theological Research Exchange Network (TREN), 2006. http://www.tren.com/search.cfm?p068-0598.
Full textAbdulkarim, Mustafa Elkasih. "The importance of intellectual capital disclosure for financial decisions : an exploration of some key elements." Thesis, University of Aberdeen, 2012. http://digitool.abdn.ac.uk:80/webclient/DeliveryManager?pid=196281.
Full textDhingra, Neeraj. "Importance of Contract Attributes on Conservation Reserve Program Enrollment Decisions in the Prairie Pothole Region." Thesis, North Dakota State University, 2015. https://hdl.handle.net/10365/27909.
Full textNolan, Marilyn Jeanette. "Extralegal Factors Important to Judges' Decisions in Child Abuse Custody Cases." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1203.
Full textValenzuela, Bustos Carlos Eduardo. "Importancia de factores no financieros en las decisiones de inversión." Tesis, Universidad de Chile, 2003. http://www.repositorio.uchile.cl/handle/2250/108175.
Full textJohnson, Earl E. "Dispensing a Hearing Aid Brand: What's Important to Audiologists and Their Individual Decision Choice?" Digital Commons @ East Tennessee State University, 2008. https://dc.etsu.edu/etsu-works/1710.
Full textAdams, Anda. "Primary school enrollment and completion in Guatemala the relative importance of school availability on household education decisions /." CONNECT TO ELECTRONIC THESIS, 2007. http://dspace.wrlc.org/handle/1961/4143.
Full textJamison, Jamie L. "The Importance of Front-Line Supervisor Coaching Ability and Performance to Employment Decisions and Coaching Culture Success." Thesis, Capella University, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10829429.
Full textThis qualitative exploratory single case study was completed to analyze the role of how middle managers evaluate coaching ability of front-line supervisors, address unsuccessful coaching, and learn how those determinants factor into the manager’s employment decision respective to retaining or hiring a front-line supervisor. The investigation occurred at a regional company in the Midwest of the United States that had previously attempted to enact a coaching culture program. Focus was placed on senior leaders and hiring/middle manager viewpoints and interviews were conducted with nine middle managers and three senior leaders. Additional data points included document analysis, direct observation, and expert testimony from a consultant who had worked with over 100 companies to implement a coaching culture. Data were analyzed through an eclectic two-phase coding system with emphasis upon hypothesis coding, word frequency, and thematic coding reassembly. Identified themes were then investigated through a lens of assertion development, and decision modeling. Five critical conclusions emerged and those findings aligned to how companies evaluate coaching ability and use those assessments in hiring decisions. Each of the five findings have a direct effect on the success of implementing a coaching culture. (1) Leaders should fully align on organizational coaching expectations, behaviors, and definitions. (2) Organizations need a robust coaching supervision program to evaluate current front-line supervisors. (3) Companies need to develop a comprehensive interviewing process to ascertain the coaching ability of potential candidates for the front-line supervisor role. (4) Leaders should also mitigate factors that inhibit coaching activity particularly emphasizing the importance of the coaching dyad. (5) Companies need to ensure the quality and consistency of coaching throughout the organization.
Roychowdhury, Barun. "Do Internal Funds play an important role in Financing Decisions for Constrained Firms?" Scholarship @ Claremont, 2015. http://scholarship.claremont.edu/cmc_theses/1090.
Full textRuby, Tomislav Z. "WAGING MORAL WAR: THE IMPORTANCE OF PRINCIPAL-AGENT MOTIVATION ALIGNMENT AND CONSTRAINING DOCTRINE ON MORAL U.S. TARGETING DECISIONS." Lexington, Ky. : [University of Kentucky Libraries], 2004. http://lib.uky.edu/ETD/ukyposc2004d00151/TomRuby.pdf.
Full textTitle from document title page (viewed Oct. 12, 2004). Includes abstract and vita. Includes bibliographical references (p. 263-274). Also available via the Internet.
Mothapo, Moshibudi Nancy. "Importance of clothing brands on the purchasing decisions of Generation Y in the Vaal Triangle area / Mothapo, M.N." Thesis, North-West University, 2013. http://hdl.handle.net/10394/10623.
Full textMCom (Business Management), North-West University, Vaal Triangle Campus, 2014
Tarnanidis, Theodoros K. "Apparel clothing reference points for important shopping occasions and decision-making styles of Greek college students." Thesis, London Metropolitan University, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.549561.
Full textKoort, Hannes. "Room for More of Us? : Important Design Features for Informed Decision-Making in BIM-enabled Facility Management." Thesis, Uppsala universitet, Människa-datorinteraktion, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-447217.
Full textRivera, Deanne. "Analyzing factors that AVID students perceive important in making financial decisions about paying for college." Scholarly Commons, 2011. https://scholarlycommons.pacific.edu/uop_etds/100.
Full textKangasmäki, Heini, and Maja Koskelainen. "How Important Is an Image? : Dutch Travel Agencies' Perception of Sweden as a Travel Destination." Thesis, Karlstad University, Division for Business and Economics, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-59.
Full textNowadays, when the world feels smaller as a result of the increasing flow of information, the competition of tourism between countries is getting bigger. This has caused that the marketing of the country has become vital. It is important for the country to send out the right signals so that the tourists have the right image of a destination. Once the image has been created, it might be hard to change it.
Scandinavian Travel Agent AB is a company arranging different trips around Scandinavia. They work as incoming agent for foreign tour operators, which they help with different types of travel arrangements in Sweden, Norway, Denmark and Finland. Now they want to expand their business to other countries, and at the same time they want to identify how Sweden is seen as a tourist destination. We helped them with this by investigating travel agencies and tour operators in the Netherlands.
Our purpose with this thesis was to find out what kind of picture the Dutch travel agencies and tour operators have about Sweden. Furthermore, we wanted to know how the Dutch market looks like considering the trips to Sweden. To be able to analyze the phenomena of image we have taken closer look at the decision- making process, which was originally created by Mathieson and Wall (1984). It contains four areas (tourist profile, travel awareness, destination resources & characteristics and trip features) that have effect on the decision making process. Since we thought that image also has a big influence on the tourists’ decision, we chose to investigate that subject as well.
With the help of our theories we created two different questionnaires, one to Dutch travel agencies/ tour operators having Sweden as a travel destination, and one to Dutch travel agencies/tour operators not currently offering trips to Sweden. After receiving the answers we interpreted them together with our theories and we found out that the respondents have a correct image of the reality. Sweden’s nature with the forests, water and snow were some of the most common parts of their image. Stockholm was also a prominent feature together with beautiful and clean nature. Sweden was also seen as a modern and safe country with high quality. Some respondent also mentioned space, but it was not as common answer as we expected.
Regarding the image, we found out that an image handles both a person’s affective and cognitive images, which arises from many different sources and influences. After doing this research our believes, about the image as a part of the decision making process, were strengthened. Therefore we saw the need to change the already existing model.
Our suggestions to the Scandinavian Travel Agent AB, is to first contact the travel agencies/tour operators who are currently offering Sweden, since they seem to be most interested in expanding to Sweden. Among the other travel agencies/tour operators an interest has to be aroused. This can depend on the fact that companies with Sweden can see the demand and the opportunities better than the companies who do not have Sweden.
Sylvander, Johanna. "To measure what is ethically important in the decisionmakingprocess for auditors as managers : the development of a multidimensional instrument." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-12539.
Full textEspinosa, Guerrero Karen. "LA IMPORTANCIA DE LA DEPRECIACIÓN PARA LA TOMA DE DECISIONES ECONÓMICAS Y SU FINANCIAMIENTO EN DECISIONES DE REEMPLAZO Y CONSERVACIÓN DE MAQUINARIA." Tesis de Licenciatura, Universidad Autónoma del Estado de México, 2016. http://hdl.handle.net/20.500.11799/104395.
Full textThermoyianni-Artikis, Helen. "Identification of location considerations, assessment of their relative importance, and analysis of the role of development laws in plant location decisions in Greece." Thesis, University of Bradford, 1990. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.297219.
Full textTaffese, Mahlet, and Mohamed Ismail. "Important Perception of Market Entry Barriers and Factors in Africa : Case Study on Ethiopia and Egypt." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-20615.
Full textNilsson, Lannerstedt Katarina. "Location decisions regarding forest plantations in Brazil : Which aspects are important to actors in the Brazilian tree industry?" Thesis, KTH, Hållbar utveckling, miljövetenskap och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-266973.
Full textDenna studie handlar om brasilianska skogsplanteringar och expansionen av planteringar som ägs av företag i landets, så kallade ”trädindustri”. Studien fokuserar på produktiva skogsplanteringar av introducerade arter, för vilka intresset har vuxit parallellt med att de har expanderat till yta under de senaste decennierna. Intresset har även vuxit eftersom federala beslutsfattare har lyft fram skogsplanteringar som ett verktyg för att minska landets koldioxidutsläpp och stimulera ekonomisk utveckling. Produktiva brasilianska skogsplanteringar och hållbarhet är ett kontinuerligt föremål för debatt. Den befintliga litteraturen om expansionen av sådana planteringar indikerar att företag i landets trädindustri inte alltid har balanserat de ekonomiska, miljömässiga och sociala hållbarhetsdimensionerna i sina beslut gällande var planteringar ska anläggas. I vissa fall har besluten resulterat i negativa följder för lokala ekosystem och samhällen. Vidare finns det, såvitt författaren vet, inga studier som behandlar lokaliseringsbeslut gällande sådana brasilianska skogsplanteringar och alla de tre hållbarhetsdimensionerna. Därför syftar denna studie till att förbättra förståelsen för det samtida beslutssammanhang i vilket företag i den brasilianska trädindustrin väljer platser för sina skogsplanteringar, samt hur hållbarhetsaspekter omfattas i sådana beslut. Som ett led i denna strävan undersöks möjliga platsfaktorer, rumsliga begränsningar och andra beslutsaspekter, liksom vilken roll företag tilldelar specifika mekanismer för hållbar utveckling, såsom brasiliansk policy, lagstiftning och oberoende skogscertifiering. En kvalitativ forskningsstrategi antas för att genomföra undersökningen. En litteraturöversikt kombineras med semistrukturerade intervjuer med branschutövare i två segment av den brasilianska trädindustrin. Deras uppfattningar trianguleras med perspektiv från relevanta aktörer utanför branschen. Urvalet av deltagarna för studien genomfördes på plats i Brasilien 2015 till 2016 och resulterade i 13 brasilianska intervjudeltagare. Intervjuerna genomfördes sedan på olika platser i Brasilien under 2016. Grundad teori används som forskningsmetod för att analysera insamlad kvalitativ data. Två huvudteman, flera sekundära teman och ett koncept härleds från de kvalitativa data som samlades in, vilka främst grundar sig i uppfattningar gällande brasilianska massa- och pappersföretag. Flera beslutsfaktorer och begränsningar som kan påverka placeringen av brasilianska skogsplanteringar identifieras också. Det kan konstateras att aktörerna i urvalet i studien uppfattar det som att strategiska, ekonomiska, miljömässiga och sociala perspektiv är närvarande i dagens lokaliseringsbeslut, utförda av certifierade, brasilianska massa- och pappersföretag. En viktig begränsning i studien är att dess utforskande karaktär hindrar författaren från att presentera några ”sanningar” om ämnet som undersöks, eller att dra slutsatser om företagens verkliga handlingar. Därför presenteras istället ett antal hypoteser som gäller Brasilien, men även en hypotes av generell karaktär. Den generella hypotesen är att skogsplanteringar kan vara föremål för integrerad lokaliserings- och hållbarhetsanalys, där problemet kan formuleras som att hitta optimala platser för skogsplanteringar ur ett tredimensionellt hållbarhetsperspektiv. Med tanke på begränsningarna i studien, samt associerade osäkerheter som hypoteserna gällande det brasilianska fallet är befästa med, är rekommendationen att fortsatta studier först koncentrerar sig på att testa den allmänna hypotesen. Om fortsatta studier på nationell nivå visar sig vara fördelaktiga efter sådana tester, uppmuntras forskare att återvända till sammanfattningen av branschperspektiv, återstående frågor och hypoteser som tillgängliggörs för fortsatt forskning om Brasilien genom denna studie.
Este estudo trata das florestas plantadas brasileiras, e da expansão de plantios pertencentes a empresas da indústria brasileira de árvores plantadas. O estudo tem foco nas florestas plantadas produtivas de espécies introduzidas, pelas quais se teve um aumento no interesse paralelamente à sua expansão geográfica nas últimas décadas. O interesse também aumentou ao destaque dado aos plantios florestais pelo governo federal como uma ferramenta para reduzir as emissões de dióxido de carbono do país, e estimular o desenvolvimento econômico. As florestas plantadas produtivas brasileiras e a sustentabilidade são constantemente temas de debate. A literatura existente sobre essa expansão indica que as empresas da indústria brasileira de árvores plantadas nem sempre equilibram as três dimensões de sustentabilidade ao decidir onde plantar suas florestas. Em alguns casos as decisões resultam em impactos negativos nos ecossistemas e comunidades locais. Além disso, com base no conhecimento da autora, não existem estudos que tratem das decisões de localização das florestas plantadas brasileiras e de todas essas três dimensões da sustentabilidade. Por tanto, este estudo tem como objetivo melhorar a compreensão do contexto atual de tomada de decisões em que as empresas na indústria brasileira de árvores plantadas escolhem os locais para suas florestas plantadas, e como os aspectos de sustentabilidade são incluídos em tais decisões. Como parte desse empenho, são examinadas possíveis limitações e outros aspectos de tomada de decisão, bem como o papel que as empresas atribuem à certos mecanismos para o desenvolvimento sustentável, como a política brasileira, a legislação e a certificação florestal. Uma estratégia de pesquisa qualitativa é adotada para conduzir a pesquisa. Uma revisão de literatura é combinada com entrevistas semiestruturadas com profissionais em dois segmentos da indústria brasileira de árvores plantadas. Suas percepções são trianguladas com perspectivas de atores relevantes de fora da indústria. A amostra de participantes do estudo foi realizada no Brasil entre 2015 e 2016 e resultou em 13 participantes. As entrevistas foram então realizadas em diversos locais no Brasil em 2016. É utilizada a teoria fundamentada nos dados como método de pesquisa para analisar os dados qualitativos coletados. São extraídos dois temas principais, diversos temas secundários e um conceito a partir dos dados qualitativos coletados, baseados principalmente nas percepções das empresas brasileiras de papel e celulose. Vários fatores de decisão que podem influenciar a localização das plantações florestais também são identificados. Observa-se que os participantes da amostra do estudo percebem que perspectivas estratégicas, econômicas, ambientais e sociais estão presentes nas decisões atuais de localização, realizadas por empresas certificadas de celulose e papel. Uma importante limitação do estudo é que sua característica exploratória impede que a pesquisadora apresente “verdades” sobre o assunto investigado, ou tire conclusões sobre os atos das empresas. Portanto, são apresentadas várias hipóteses aplicáveis ao Brasil, mas também uma hipótese de caráter geral. A hipótese geral é que as plantações florestais podem estar sujeitas a análises integradas de localização e sustentabilidade, onde o problema pode ser formulado como encontrar um local ideal para uma plantação florestal a partir de uma perspectiva tridimensional de sustentabilidade. Dadas as limitações do estudo, bem como as incertezas associadas às quais as hipóteses do Brasil estão relacionadas, a recomendação é que novos estudos se concentrem primeiro em testar a hipótese geral. Caso novos estudos em nível nacional forem benéficos após esses testes, os pesquisadores são incentivados a retornar ao resumo das perspectivas da indústria, das questões remanescentes e das hipóteses disponibilizadas para futuras pesquisas sobre o Brasil por meio deste estudo.