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1
Kidane, H., and P. J. Gunawardana. "Australian Exports of Dairy Products." Journal of Food Products Marketing 5, no. 4 (March 15, 2000): 69–90. http://dx.doi.org/10.1300/j038v05n04_05.
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Xu, Junqian, and Yuanyuan Wu. "A Comparative Study of the Role of Australia and New Zealand in Sustainable Dairy Competition in the Chinese Market after the Dairy Safety Scandals." International Journal of Environmental Research and Public Health 15, no. 12 (December 15, 2018): 2880. http://dx.doi.org/10.3390/ijerph15122880.
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After the melamine milk scandal in 2008, China’s global imports of dairy products soared, especially after FTAs had been established with Australia and New Zealand. The dairy products of the two countries have a unique competitive trading advantage in the Chinese market. However, at a time when Chinese consumers are increasingly dependent on imported dairy products, a succession of whey protein scandals affecting New Zealand’s dairy products in 2013 had a negative psychological impact on Chinese importers and consumers, and this even affected the import status of New Zealand dairy imports to the Chinese market. The present paper, based on the United Nations Comtrade Harmonized System, studies the role of Australia and New Zealand in China’s dairy market. It calculates the trade competitiveness index, revealing the relative competitive advantages of Australia and New Zealand, and investigates the impact of the dairy products from these countries on China’s imports from the rest of the world across six dairy sectors in the period 1992–2017. We find that, under the food safety laws, the relative dairy import prices, milk scandals, and Free Trade Agreements, together with the competitive advantages of Australia and New Zealand, had a varied impact on the corresponding Chinese dairy imports across the relevant sectors in the context of China food safety laws after the melamine milk scandal. These findings acknowledge Australia and New Zealand’s competitiveness in the international dairy trade, and also lead to suggestions regarding their competitiveness and sustainable development in the Chinese market.
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Devi, Hidangmayum Aisolia, Dipanjan Kashyap, Rajkumari R. Devi, Pithunglo L. Kikon, and Jharna Choudhury. "Dairy entrepreneurship development in North East India: A case study of Friendship Dairy and Agro Product Unit of Manipur." INTERNATIONAL JOURNAL OF AGRICULTURAL SCIENCES 17, no. 2 (June 15, 2021): 194–98. http://dx.doi.org/10.15740/has/ijas/17.2/194-198.
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India has been the leading producer and consumer of dairy products worldwide since 1998 with sustained growth in the availability of milk and milk products. Dairy activities form an essential part of the rural Indian economy, serving as a critical source of employment and income. The dairy market in India reached a value of INR 10,527 billion in 2019. As of 2020, approximately 4.2 per cent of India’s gross domestic product is due to dairy production. The present study was performed at Friendship Dairy and Agro Product Unit of Manipur to examine the product availability and performance and also to investigate the marketing strategies and analyze the marketing channels. Both primary and secondary data were collected for the study The major products of Friendship Dairy are pasteurized toned milk, pasteurized curd, ghee and paneer which are available in different packs and sizes. Highest net sales (Rs. 2,78,78,928.00) and profit (Rs. 5,04,442.00) of Friendship Dairy were recorded in 2018-19. Two prominent marketing channels were identified in the study and marketing channel comprising of Producer – Distributor – Retailer – Consumer was found to be dominant through which nearly 78 per cent of the milk and milk products were moved around the Imphal City. The firm has effective marketing strategies with respect to products, price and promotions, which may help them in running the enterprise successfully for a longer period of time.
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Mdoe, Ntengua, and Steve Wiggins. "Dairy products demand and marketing in Kilimanjaro Region, Tanzania." Food Policy 21, no. 3 (July 1996): 319–36. http://dx.doi.org/10.1016/0306-9192(96)00003-6.
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Kovalchuk, Olha. "BRANDING AS AN EFFECTIVE MARKETING STRATEGY FOR THE COMPETITIVENESS OF THE DAIRY INDUSTRY." Green, Blue and Digital Economy Journal 1, no. 2 (December 3, 2020): 14–19. http://dx.doi.org/10.30525/2661-5169/2020-2-3.
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The purpose of the paper is to justify the theoretical concept, to identify the main trends and develop practical recommendations for the use of branding by dairy companies to increase their competitiveness. Methodology. To achieve results, it is necessary to develop the theoretical foundations of branding; to consider the current state and trends of the dairy market in Ukraine; to analyze the experience of other countries using branding; determine the role of branding in the marketing strategy of the dairy industry. Results. The article proves the growing role of branding in ensuring the competitiveness of enterprises. The content of the concept of brand and branding as a component of marketing activities is revealed. The expediency of forming a premium pricing strategy is justfied. Peculiarities of branding on the market of dairy products of Ukraine are highlighted. The main trends in the development of the range of dairy products are studied: healthy nutrition, growth of the “vegetable milk” sector and lactose-free products. The target segment of consumers and its features, the main stages of the advertising campaign in promoting dairy products on the market are determined. Practical implications. Creating new brands of dairy products and distributing them to the market through branding is an effective method of ensuring the competitiveness of dairy products, but Ukrainian producers do not know how to use it successfully. This is due to the fact that competition in the field of dairy products is very high, and therefore the use of various measures to improve product quality and price measures of competition are quite limited. Therefore, non-price factors of dairy product competitiveness and non-price factors of competition come to the fore. Branding helps to reduce the cost of services to promote dairy products on the market and increase the commercial effect. The subject of research is a set of theoretical, methodological aspects of the organization and application of branding dairy companies in order to increase their competitiveness. Branding as an effective tool of communication policy of enterprises will ensure and then increase the competitiveness of poultry products through its personalized positioning and promotion.
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Georgescu, Cecilia, Claudia Felicia Ognean, and Ovidiu Tita. "Milk and Dairy Products Labeling in Romania." Acta Universitatis Cibiniensis. Series E: Food Technology 18, no. 2 (December 1, 2014): 85–91. http://dx.doi.org/10.2478/aucft-2014-0017.
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Abstract The present communication contains research and experimental investigations regarding the labelling process of dairy products in tight relation with the national and European legislative requirements. Two methods have been used during the marketing research regarding the information present on the labels of alimentary products: the method based on documentation-observation and comparative analysis of data and information collected from the consume market in Sibiu. The method based on documentation and observation has been carried out using the observation sheet and contained the following analysis criteria: The name of the product, Country origin of the product (location of the producer). Synthesizing the results and the conclusions emerged as a result of the marketing research carried out with the purpose of contouring a labelling model of alimentary products, it can be stated that the dynamics of the alimentary products market in Romania is moderate and restrained by the economical and social factors and even by the still reduces promotion of a healthy alimentary education, with the complementary protection of human health and environment.
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Bazhan, Marjan, Naser Kalantari, Nastaran Keshavarz-Mohammadi, Hedayat Hosseini, Hassan Eini-Zinab, and Hamid Alavi-Majd. "Identifying Iranian Consumers’ Preferences towards Functional Dairy Products." Global Journal of Health Science 9, no. 1 (May 8, 2016): 54. http://dx.doi.org/10.5539/gjhs.v9n1p54.
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<p><strong>INTRODUCTION:</strong> During the past few decades, production and marketing of functional foods has increased in many countries including Iran. Considering the fact that consumers’ preferences play an important role in the success of marketing a product to increase consumption, this study was conducted in Iran to fill the knowledge gap in this regard.</p><p><strong>METHODS: </strong>The theory of social marketing served as the framework of this study. Qualitative data were collected via eight semi-structured focus group discussions, between May and September 2014. Participants were 65 women (44 housewives and 21 employed women), aged 23–68 years, selected by purposeful sampling technique, considering maximum diversity. All focus group discussions were audio recorded and transcribed verbatim. Analysis of the qualitative content of the data was conducted using MAXQDA<sup>® </sup>software.</p><p><strong>RESULTS:</strong> The findings showed that there were quite diverse preferences among studied women in regards to different aspects of a product and its social marketing strategies. The preferences towards functional dairy were categorized in 4 main groups: (i) characteristics of products including sensory and non-sensory characteristics; (ii) price; (iii) place of the product supply; and (iv) promotion strategies of products categorized in three subgroups of informing and educating, advertising, and recommending.</p><p><strong>CONCLUSION: </strong>This diversity should be considered both in production of dairy foods and their promotion plans. This understanding can contribute to success of interventions to increase consumption of these products among consumers.</p>
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Pradhan, Debasis, Shabad Kalra, and Sangeeta Srinivas. "Kamdhenu Dairy." Asian Case Research Journal 11, no. 01 (June 2007): 23–58. http://dx.doi.org/10.1142/s0218927507000862.
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Kamdhenu Dairy was one of the biggest dairy unions in India that came into being in 1969. Kamdhenu dairy, with an annual sales turnover of Rs.5250 million, was procuring its milk from the regular suppliers residing in the villages using its own procurement network. The same network was being used to market other dairy products and essential items like fodder and medicine for the cattle to the milk suppliers. The company had recently chosen to sell tea using the same procurement network. The entry of Kamdhenu Dairy into tea marketing was justified as tea was a high margin product and did not require additional resource allocation for marketing in the local rural market. As the marketing of Kamdhenu Dan (cattle feed) and Kamdhenu Ghee had been quite successful, Mr. Samal, the CEO of Kamdhenu, thought the same network could be used to market Kamdhenu tea as well. However, Mr. Samal was worried over the stagnation of tea sales in recent times though initial sales were encouraging. There were already many national and local players who were quite entrenched in the regional tea markets of India. Kamdhenu dairy was neither a national player nor was it a leader in the local market. This forced Mr. Samal to think about the marketing strategy for Kamdhenu tea to achieve success in market penetration in India. Mr. Samal was carefully pondering over possible alternatives to decide how best he can deal with the situation. This case is useful for examining the issues related to market penetration strategy.
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Yao, Valery Y. "Investigating Consumption-Related Emotions Elicited by Selected Dairy Products Using Product Emotion Measurement." International Journal of Marketing Studies 8, no. 1 (January 29, 2016): 86. http://dx.doi.org/10.5539/ijms.v8n1p86.
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<p>This article investigates the mediating role of specific emotions attached to the consumption of milk, yoghurt, cheese, and maas (Note 1) in Gauteng Province, South Africa. To this end, 81 South African dairy consumers’ consumption experiences were assessed through the use of the Product Emotion measurement (PrEmo). Computer-aided web interviews (CAWI) were used to collect the data. The findings indicate that ultimately, dairy consumption is emotionally-driven. The findings also clearly offer strong support that the notion of consumer emotion is a much better indicator for assessing and improving consumer experience. The uncovered strong emotions elicited by the selected generic dairy products should be considered by dairy marketers as critical building blocks in creating dairy marketing messages. Measuring consumers’ consumption experience as integral part of a marketing programme is the first study of its kind in the South African dairy industry.</p>
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Freire Carrillo, Victor Hugo, and Fredy Leonard Ibarra Sandoval. "Strategic marketing to strengthen dairy production." Universidad Ciencia y Tecnología 25, no. 111 (December 11, 2021): 154–64. http://dx.doi.org/10.47460/uct.v25i111.526.
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Microenterprises that produce dairy products face problems of unfair competition, unfavorable government regulations, and under-utilization of milk derivatives. This work focuses its objective on analyzing and developing strategic marketing for the strengthening of dairy production; For this, the contributions of marketing and its relationship with dairy production are enunciated and the marketing strategies of applied products are analyzed. Through a qualitative approach, with quantitative data, in the light of a descriptive, cross-sectional method, the methodological process is developed, through which results are obtained that show the need to propose product strategies and take advantage of serum waste milk. In this sense, the elaboration of products derived from whey is proposed for their subsequent commercialization. As a conclusion, small economy companies cannot afford investments of more than 800,000.00 USD; therefore, they require alternatives such as associativity.
Keywords: strategic marketing, product strategies, dairy, whey.
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Wellard, Lyndal, Clare Hughes, and Wendy L. Watson. "Investigating nutrient profiling and Health Star Ratings on core dairy products in Australia." Public Health Nutrition 19, no. 15 (May 2, 2016): 2860–65. http://dx.doi.org/10.1017/s1368980016000975.
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AbstractObjectiveTo determine whether the ratings from the Australian front-of-pack labelling scheme, Health Star Rating (HSR), and the ability to carry health claims using the Nutrient Profiling Scoring Criterion (NPSC) for core dairy products promote foods consistent with the Australian Dietary Guidelines.DesignThe Australian nutrient profiling model used for assessing eligibility for health claims was compared with the nutrient profiling model underpinning the HSR system to determine their agreement when assessing dairy products. Agreement between the extent to which products met nutrient profiling criteria and scored three stars or over using the HSR calculator was determined using Cohen’s kappa tests.SettingThe four largest supermarket chains in Sydney, Australia.SubjectsAll available products in the milk, hard cheese, soft cheese and yoghurt categories (n 1363) were surveyed in March–May 2014. Nutrition composition and ingredients lists were recorded for each product.ResultsThere was ‘good’ agreement between NPSC and HSR overall (κ=0·78; 95 % CI 0·75, 0·81; P<0·001), for hard cheeses (κ=0·72; 95 % CI 0·65, 0·79; P<0·001) and yoghurt (κ=0·79; 95 % CI 0·73, 0·86; P<0·001). There was ‘fair’ agreement for milk (κ=0·33; 95 % CI 0·20, 0·45; P<0·001) and ‘very good’ agreement for soft cheese (κ=0·84; 95 % CI 0·75, 0·92; P<0·001). Generally, products tended to have HSR consistent with other products of a similar type within their categories.ConclusionsFor dairy products, the HSR scheme largely aligned with the NPSC used for determining eligibility for health claims. Both systems appeared be consistent with the Australian Dietary Guidelines for dairy products, with lower-fat products rating higher.
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Manikutty, S. "Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF)." Asian Case Research Journal 06, no. 02 (December 2002): 205–39. http://dx.doi.org/10.1142/s0218927502000233.
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Gujarat Cooperative Milk Marketing Federation (GCMMF) is a farmers' cooperative in India marketing the dairy products of the milk cooperatives in the State of Gujarat. It has been a successful enterprise, and its flagship brand Amul has become one of the best recognized brand names in India. Due to supply side difficulties thanks to the growth rate in milk procurement hitting a plateau, and intensified competition in the dairy products, GCMMF is considering diversification into processed foods such as juices, jams and sauces, possibly leveraging its name and brand image. The case describes the history of GCMMF, and the characteristics of the dairy as well as the processed foods businesses. The case also describes the organizational parameters of GCMMF to enable an assessment of its strengths and weaknesses. It ends with the question of whether to diversify, and if so, the implications; and if it does not, what it should do about its milk business.
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E Dawson, Claire. "Anti-Brucella antibodies in pinnipeds of Australia." Microbiology Australia 26, no. 2 (2005): 87. http://dx.doi.org/10.1071/ma05087.
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Brucella are Gram-negative intracellular bacteria capable of infecting a range of species including man. Currently divided into six species based mainly on differences in pathogenicity and host preference, the infections produced are characteristically localised in the reproductive organs and may cause abortions in some species. Exposure occurs through contact with infected animals and animal products such as unpasteurised dairy products and meat. The disease is endemic throughout many areas of the world.
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Ellis, KA, K. Billington, B. McNeil, and DEF McKeegan. "Public opinion on UK milk marketing and dairy cow welfare." Animal Welfare 18, no. 3 (August 2009): 267–82. http://dx.doi.org/10.1017/s096272860000052x.
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AbstractInterview questionnaires were administered to the general public in central Scotland and northern England during summer 2007 to investigate consumer awareness of UK dairy production methods, welfare issues and recognition of ‘quality assurance’ product logos. Fifty percent of respondents gave UK dairy animal welfare a positive rating. Recognition of individual quality assurance logos was poor and 75% of respondents stated that they did not intentionally seek to buy products with any of the logos. Respondents’ perceptions of good dairy welfare included: appropriate feeding, good stockmanship, plenty of space, freedom to roam/free range and environmental cleanliness. Half of respondents felt they were poorly informed about food production and the majority of respondents (68%) would like more information on food production. Respondents believed that information on animal welfare provided by veterinarians and farmers would be reliable. Most respondents (93%) said they would pay more for good dairy welfare. The findings show that the general public are interested in animal welfare but could be better informed on dairy animal production and welfare. Veterinarians and farmers may have a potentially important role in providing this information with increasing demand for higher welfare provenance products potentially helping to improve animal welfare.
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Boboev, Nasimjon Diyorovich, Jamshid Sadullaevich Urazov, and Boburmirzo Botirovich Abduvahobov. "COMPLEX IN THE ACTIVITIES OF MILK PROCESSING ENTERPRISES CHARACTERISTICS OF USE OF ELEMENTS OF MARKETING." INNOVATIONS IN ECONOMY 4, no. 6 (June 30, 2021): 24–29. http://dx.doi.org/10.26739/2181-9491-2021-6-4.
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The state examines the features of the use of elements of the marketing complex in the activities of milk processing enterprises. The optimized ways of distributing channels from dairy products to consumption, methods of determining the demand and supply for dairy products using regression model formulas are shown
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Korman, I., V. Lementovska, and O. Semenda. "MARKETING RESEARCH OF THE MILK AND DAIRY PRODUCTS MARKET OF UKRAINE." Ekonomika ta derzhava, no. 4 (May 3, 2022): 62. http://dx.doi.org/10.32702/2306-6806.2022.4.62.
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Бондаренко, В. А., Н. В. Гузенко, and О. Е. Денисов. "COMPETITIVE ADVANTAGES OF COMPANY BASED ON SEGMENTATION OF CONSUMERS OF DAIRY PRODUCTS." Vestnik of Rostov state University (RINH), no. 1(77) (July 6, 2022): 58–68. http://dx.doi.org/10.54220/v.rsue.1991-0533.2022.80.85.008.
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В статье исследуются существующие предпочтения потребителей молочной продукции, позволяющие разделить их на перспективные сегменты. Сегментирование рынка по потребителям молочной продукции, в свою очередь, дает возможность планировать перспективные маркетинговые инновации, потенциально востребованные клиентами. Авторами обосновываются потенциально востребованные направления маркетинговых инноваций по продукту и выделению клиентских сегментов в нахождении конкурентных преимуществ компании на рынке молочной продукции. Article examines the existing preferences of consumers of dairy products, allowing them to be divided into promising segments. Segmentation of market by consumers of dairy products, in turn, makes it possible to plan promising marketing innovations that are potentially in demand by customers. Authors substantiate the potentially in-demand directions of marketing innovations for product and allocation of customer segments in finding competitive advantages of company in dairy market.
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Al Sidawi, Rami, Teo Urushadze, and Angelika Ploeger. "Changes in Dairy Products Value Chain in Georgia." Sustainability 12, no. 15 (July 22, 2020): 5894. http://dx.doi.org/10.3390/su12155894.
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The livestock sector, as a part of the traditional food system in Georgia, occupies a considerable portion of the national economy. Though smallholder farmers are the key suppliers at the primary stage in the food value chain, the empowerment of smallholder farmers in the dairy production system in Georgia is a questionable matter. This research study reports the results of changes in the dairy sector in Georgia (Caucasus) after becoming independent from the Soviet Union (literature survey) and how these changes are seen by experts in the dairy value chain. In addition, this study aimed to look in-depth at the dynamics of the value chain of dairy in Georgia and examine the current dairy production policies. Qualitative research was applied as the methodology for expert interviews in 2019. The findings showed the difficulties experienced by the local and national dairy market sectors in Georgia nowadays. Where these difficulties were analyzed by the parameters of the value chain, it states the impact of the current regulations and policies on the safety and the quality of dairy production in the country and the depth of social, economic, and ethical impacts on the marketing of dairy products for smallholders. Furthermore, the Sustainable Development Goals on the dairy value chain are described.
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Shikhar Mishra and Chitranjan Singh. "An Analysis of Gyan Milk Products in Lucknow." Management Journal for Advanced Research 1, no. 1 (December 31, 2021): 6–11. http://dx.doi.org/10.54741/mjar.1.1.2.
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The success of every corporate organization depends on marketing. In today's market, the dairy sector has significant growth potential. Marketing mix tactics, consumer survey marketing and competition analysis are some of the tools that can help a company succeed. Following these tips, a thorough and timely marketing analysis is done. As a result, the present search was conducted with the following goals in mind: The goal of this study is to determine the marketability of Gyan goods.
Result: Gyan milk and milk related products have strong business position in Uttar Pradesh, Which offers a promising marketing. However, as of today, this study shows that in order to survive in a globalized market over a period of time, every organization must conduct marketing analysis to match the changing consumption habits and trends of the customer.
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Banks, W. "The dairy industries." Proceedings of the Royal Society of Edinburgh. Section B. Biological Sciences 87, no. 3-4 (1986): 233–40. http://dx.doi.org/10.1017/s0269727000004334.
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SynopsisIn 1983–84, the final year before the introduction of quotas under EEC Regulation 857/84, milk production in Scotland was some 1406 × 106 litres. The disposal of that milk can be considered under two headings, namely (i) the liquid market and (ii) manufactured products. The former category encompasses all the milk—whole, semi-skimmed and skimmed—sold directly to the public via the doorstep delivery or retail outlets. It accounts for approximately 43% of the milk produced in Scotland, but commands the highest monetary return to the producer. The remaining milk goes to manufactured products, principally butter (and anhydrous milk fat), cheese, evaporated milk and cream. The price charged for milk for each of these outlets varies, but is always less than the amount received for milk destined for the liquid market.In all but a small area of Scotland, one of 3 Milk Marketing Boards is, by statute, the first-hand buyer of milk from the farmer. The Boards, as organisations responsible to the farmers, have a common aim, which is to maximise the price they receive for milk. Each is heavily dependent on the liquid market, but they adopt different strategies in terms of manufactured products. However, the imposition of quotas with effect from 1 April 1984, and the consequent reduction in the total volume of milk produced in Scotland, has focussed attention on the need to manufacture milk products to the most exacting standards, in order that they command a premium in the market.
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Antonova, E. V., I. V. Pashkova, and V. Y. Andrukhova. "Evolution of human dairy products needs." IOP Conference Series: Earth and Environmental Science 839, no. 2 (September 1, 2021): 022046. http://dx.doi.org/10.1088/1755-1315/839/2/022046.
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Abstract The purpose of business activity is to satisfy customers’ and partners’ demands, make profit and ensure the well-being of society. The analysis of dairy industry and population needs is of great importance to commodity experts’ opinion. The objects of the study were world, national and regional (Irkutsk region) needs of the population for dairy products during 2018-2020. Empirical and sociological methods were used to analyze primary and secondary marketing information. There is a negative tendency in dairy foods consumption since it is decreasing annually (the world market by 1.12 % annually, the Russian market by 2.39 % and Irkutsk regional market by 2 %). Dairy products take the first place in the Russian federal consumer basket and make 25.6 %. The recommended annual consumption is 256-361 kg/year, the consumption range for children and adults is 25-34%. Irkutsk regional consumption of dairy products is 17 % lower than the recommended rate. Dairy products are at the top of “healthy” consumer basket and account for 36 % of its volume. The dairy market is moving towards functional food products which contribute to rational nutrition. The target consumers are people aged 15-36. The share of functional dairy products makes 68 % of the functional product market in Irkutsk region. People under the age of 35 tend to choose yoghurts and new types of sour milk drinks. Middle-aged and elderly people most often buy sour cream, cottage cheese and ryazhenka. Consumers over 45 have no interest in functional dairy products. 15 % of consumers tend to choose dairy foods with different flavor additives, 12 % are likely to choose dairy foods with minerals, 9 % prefer bifidus and lactic bacteria, 8 % of consumers choose other dairy foods, the rest of them are fond of classical products. The range of dairy products is increasing, the main emphasis is on fermented milk products. Special attention is being paid to the production of multifunctional foods produced according to the principles of naturalness and a higher biological value.
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TAKEDA, Shiro, Ryoji FUJIMOTO, Shin-ichi TAKENOYAMA, Masahiko TAKESHITA, Yukiharu KIKUCHI, Chuluunbat TSEND-AYUSH, Bumbein DASHNYAM, Michio MUGURUMA, and Satoshi KAWAHARA. "Application of Probiotics from Mongolian Dairy Products to Fermented Dairy Products and Its Effects on Human Defecation." Food Science and Technology Research 19, no. 2 (2013): 245–53. http://dx.doi.org/10.3136/fstr.19.245.
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Zaki, Kh, M. Ragab, and Mona Ryad. "THE ECONOMIC AND MARKETING SITUATION OF SOME DAIRY PRODUCTS MANUFACTURED IN EGYPT." Arab Universities Journal of Agricultural Sciences 26, no. 2 (September 1, 2018): 435–42. http://dx.doi.org/10.21608/ajs.2018.15599.
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Kee, Daisy Mui Hung, Raemathy Murthy, Raghavi Ganasen, Rasitraa Ru Lingam, and Raveen Chandran. "The Impact of Marketing on Customer Loyalty: A Study of Dutch Lady in Malaysia." International Journal of Accounting & Finance in Asia Pasific 4, no. 3 (October 20, 2021): 31–41. http://dx.doi.org/10.32535/ijafap.v4i3.1203.
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Dutch Lady Milk Industries Berhad is one of the most successful manufacturers and suppliers of dairy products in Malaysia. Dutch Lady supplies dairy products packed with essential nutrients and vitamins for people of all ages, ranging from infants to adults. This study aims to investigate the impact of marketing on customer loyalty. A survey through Google form was conducted among different age group people to identify the most effective Dutch Lady's marketing tools. This study showed that one of the most effective marketing tools used by Dutch Lady in Malaysia is 'free samples' under promotion tools that help consumers raise brand awareness and reach the target audience. It also helps to retain customers and create customer loyalty. Therefore, the Dutch Lady should invest more marketing strategies in giving out free samples to potential and current customers.
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Bazhan, Marjan, Naser Kalantari, Nastaran Keshavarz-Mohammadi, Hedayat Hosseini, Hassan Eini-Zinab, and Hamid Alavi-Majd. "Applying social marketing mix to identify consumers’ preferences towards functional dairy products in Iran." Nutrition & Food Science 48, no. 1 (February 12, 2018): 45–60. http://dx.doi.org/10.1108/nfs-04-2017-0067.
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Purpose During the past few decades, production and marketing of functional foods has increased in many countries including Iran. Considering the fact that consumers’ preferences play an important role in the success of marketing a product to increase consumption, this study aims to fill the knowledge gap in this regard in Iran. Design/methodology/approach The theory of social marketing served as the framework of this study. Qualitative data were collected via eight semi-structured focus group discussions, between May and September 2014. Participants were 65 women (44 housewives and 21 employed women), aged 23-68 years, selected by purposeful sampling technique, considering maximum diversity. All focus group discussions were audio recorded and transcribed verbatim. Analysis of the qualitative content of the data was conducted using MAXQDA® software. Findings The findings showed that there were quite diverse preferences among studied women in regards to different aspects of a product and its social marketing strategies. The preferences toward functional dairy products were categorized in four main groups: characteristics of products including sensory and non-sensory characteristics; price; place of the product supply; and promotion strategies of products categorized in three subgroups of informing and educating, advertising and recommending. Originality/value This study is the first study in this regard in Iran. Given the novelty of functional dairy products in the market, the diversity of preferences should be considered both in production of dairy foods and their promotion plans. This understanding can contribute to success of interventions to increase consumption of these products among consumers.
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Eucabeth, Majiwa, Otieno Geoffrey, and Ngugi Caroline. "Marketing of dairy goat products in Kenya: A survey of the dairy products in selected supermarkets in Nyeri, Meru and Kiambu counties." Journal of Agricultural Extension and Rural Development 14, no. 2 (May 31, 2022): 73–78. http://dx.doi.org/10.5897/jaerd2022.1311.
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Maitah, Mansoor, Rami Hodrab, Karel Malec, and Sawsan Abu Shanab. "Exploring the Determinants of Consumer Behavior in West Bank, Towards Domestic and Imported Dairy Products." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 63, no. 1 (2015): 355–68. http://dx.doi.org/10.11118/actaun201563010355.
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This paper aims to investigate factors influencing the purchasing behavior of Palestinian customers towards domestic and imported dairy products (Israeli and foreign). The secondary data were obtained from the competent authorities. On the other hand, primary data were gathered by utilizing personal interviews and questionnaires. 450 questionnaires were distributed to all governorates of the West Bank. It has been concluded from statistical results that middle-income households concern mainly about quality, image and product validity period. In contrast, low-income households consider mainly product price. The consumer was satisfied with Israeli products that meet his needs. On the other hand, local consumer highly considered price and personal knowledge when purchasing local dairy products. Advertising negatively affected the consumer purchasing behavior of Israeli and foreign dairy products, in contrast it positively affected his behavior when purchasing local dairy products. Period of validity was the most influential factor on the purchasing decision for domestic and imported dairy products. It has been found that consumer expenditures on Israeli dairy products were the highest followed by local and foreign products. Recommendations are as follows: i) producers should develop products that could meet the needs and desires of consumers, ii) draw effective marketing policies, depending on technologists specialized in dairy industry, iii) take into account consumer awareness when developing advertising strategy, and iv) quality control should be adjusted in accordance with product specifications and standards.
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Bai, Yuhang, Li Li, Fengting Wang, Lizhong Zhang, and Lichun Xiong. "Impact of Dairy Imports on Raw Milk Production Technology Progress in China." International Journal of Environmental Research and Public Health 19, no. 5 (March 2, 2022): 2911. http://dx.doi.org/10.3390/ijerph19052911.
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China’s dairy product import volume and output continue to grow rapidly, and to a certain extent, it will form a substitute for the Chinese dairy market. Therefore, it is necessary to study the impact of the import of dairy products on the technological progress of raw milk production in China. Using the data from 2005 to 2017, this paper uses the DEA model and the input-output model to analyze the impact of China’s dairy product imports on the technological progress of raw milk production. The model results show that: (1) there are differences in the technological content of dairy products from different importing countries; (2) The total technological content of imported dairy products hinders the improvement of the technological progress index of small, medium and large-scale production of raw milk in China, and has the most prominent negative impact on the technological progress of large-scale raw milk production in China; (3) The technological content of dairy products imports from New Zealand, Australia, Germany, the Netherlands and other countries can help improve the technological progress index of China’s moderate-scale production of raw milk, while importing countries from the United States, Canada and other countries hinder it.
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OLADUNJOYE, B. G., A. A. BUSART, A. W. ADEKOYA, V. O. OKORUWA, and J. A. OLANITE. "A SURVEY OF DAIRY PRODUCTION PRACTICES IN THE DERIVED SAVANNAH OF OYO STATE SOUTH WESTERN NIGERIA." Nigerian Journal of Animal Production 28, no. 2 (January 4, 2021): 182–86. http://dx.doi.org/10.51791/njap.v28i2.1905.
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The study was conducted to find out dairy production practices among Agro-pastoral Fulani women in the derived Savannah of Oyo State, Southwestern Nigeria. Data were collected, using structured questionnaire from 120 Fulani women in three Local Government areas namely: 0yo West, Atiba and Ogbomosho North respectively. The study revealed that the main dairying activities are milking of cattle, processing and marketing of dairy products. The most preferred dairy products are wara (local cheese), ghee and butter. Marketing was done exclusively by self or in combination with intermediaries ("middlemen"). Main reasons for engagement in dairying activities are: Income generation, cultural and husband's wish. Constraints mostly encountered are bad roads, inadequate transport facilities and inadequate supply of raw milk from the cattle in dry season. Sources of agricultural information include; friends/neighbours, radio broadcasts, and International Livestock Research Institute (ILRI) Programme, Ibadan.
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Sajdakowska, Marta, Jerzy Gębski, Krystyna Gutkowska, and Sylwia Żakowska-Biemans. "Importance of Health Aspects in Polish Consumer Choices of Dairy Products." Nutrients 10, no. 8 (August 2, 2018): 1007. http://dx.doi.org/10.3390/nu10081007.
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In general, dairy products are well regarded for their nutritional value. Consumer perception of dairy products is influenced by many interrelated factors but healthiness remains one of the key attributes and values for consumers. Furthermore, contemporary consumers increasingly seek out dairy products with additional health benefits and, therefore, it is essential to explore which attributes are important drivers of food choices and how producers can better respond to shifting consumer values and needs in each dairy product category. Therefore, the aims of the study were: (a) to identify consumer segments based on the importance they attached to selected attributes of dairy products, (b) to explore differences between the identified segments in their perceptions of health-related attributes of dairy products, (c) to determine if health-related aspects influenced consumers decisions to buy high-quality dairy products, and (d) to identify if consumers were open to novelties in dairy products. The data were collected within a CAPI (Computer Assisted Personal Interview) survey on a representative sample of 983 adult Polish consumers. The non-hierarchical K-means clustering method was used to identify four clusters of consumers, namely: Enthusiastic, Involved, Ultra-involved and Neutral. Enthusiastic consumers attach more importance to the influence of dairy products on immunity and are more willing to agree with the opinion that dairy products are a source of mineral nutrients as well as vitamins. Ultra-involved and Involved consumers pay less attention to some health aspects of dairy products compared to other clusters; however, the Ultra-involved are more quality-oriented than are the Involved. Neutral consumers are more open to accept changes on the dairy product market and are relatively more inclined to choose new dairy products. However, these consumers have scored lower on those aspects related to the healthiness of dairy products and, in order to target them effectively, it is essential to develop well-tailored communication strategies highlighting the health benefits of dairy products. These results relate to the Polish market and are important for the development of new dairy products and for targeting public nutrition as well as for directing marketing communication. The results may provide important insights for those who develop educational strategies and campaigns.
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Yanti, Ni Nyoman Suli Asmara. "PENGEMBANGAN STRATEGI PEMASARAN PRODUK OLAHAN SUSU “KOMIKU” PADA MERRY FOODIES LOMBOK TIMUR." Waisya : Jurnal Ekonomi Hindu 1, no. 2 (October 1, 2022): 127–47. http://dx.doi.org/10.53977/jw.v1i2.709.
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Milk is a food that is rich in benefits and nutrients. There are many benefits obtained from the content of milk, making milk produced by many producers. One of the home industries that produces dairy products is Merry Foodies, which is located in Selong, East Lombok Regency, West Nusa Tenggara Province. The business idea of making Komiku dairy products originated from the phenomenon of public interest, especially the Indonesian people who are interested in things that are related to the South Korean state, including processed food products that are often shown on South Korean television shows. In this study, we will discuss how to develop a marketing strategy for "Komiku" dairy products at Merry Foodies, East Lombok with a qualitative research approach. The analysis used in this research is SWOT analysis .
The results on the SWOT matrix show that Merry Foodies as a milk processing producer has strengths in terms of packaging, taste, raw materials, and prices. However, there are several weaknesses, namely products that are easily damaged, difficulties in terms of distribution to more remote areas, limited capital and the absence of BPOM. Opportunities owned are quite broad market share, large target market and product diversification. Meanwhile, the threats they have are the season, the nature of consumers and new competitors. The development of the marketing strategy used by Merry Foodies is the convert selling strategy and other strategies in the marketing mix.
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Lees, Gavin, Maxwell Winchester, and Sidath De Silva. "Demographic product segmentation in financial services products in Australia and New Zealand." Journal of Financial Services Marketing 21, no. 3 (July 26, 2016): 240–50. http://dx.doi.org/10.1057/s41264-016-0004-3.
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Barker, A. Tansu. "A Study of Attitudes Towards Products Made in Australia." Journal of Global Marketing 1, no. 1-2 (January 1988): 131–44. http://dx.doi.org/10.1300/j042v01n01_10.
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Wales, W. J., J. W. Heard, C. K. M. Ho, C. M. Leddin, C. R. Stockdale, G. P. Walker, and P. T. Doyle. "Profitable feeding of dairy cows on irrigated dairy farms in northern Victoria." Australian Journal of Experimental Agriculture 46, no. 7 (2006): 743. http://dx.doi.org/10.1071/ea05357.
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Milk production per cow and per farm in the irrigated region in northern Victoria have increased dramatically over the past 2 decades. However, these increases have involved large increases in inputs, and average productivity gains on farms have been modest. Before the early 1980s, cows were fed predominantly pasture and conserved fodder. There is now large diversity in feeding systems and feed costs comprise 40–65% of total costs on irrigated dairy farms. This diversity in feeding systems has increased the need to understand the nutrient requirements of dairy cows and the unique aspects of nutrient intake and digestion in cows at grazing. Principles of nutrient intake and supply to the grazing dairy cow from the past 15 years’ research in northern Victoria are summarised and gaps in knowledge for making future productivity gains are identified. Moreover, since the majority of the milk produced in south-eastern Australia is used in the manufacture of products for export, dairy companies have increased their interest in value-added dairy products that better meet nutritional requirements or provide health benefits for humans. Finally, some examples of the impacts of farm system changes on operating profit for some case study farms in northern Victoria are presented to illustrate the need for thorough analysis of such management decisions.
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TEKENOV, Agzam, Lyazzat BAIMAGAMBETOVA, Uzak TEKENOV, and Asima DAURENBEKOVA. "Features of Development Marketing Strategy in the Conditions of Economy Modernization. Example of the Dairy Industry of Almaty." Journal of Environmental Management and Tourism 10, no. 8 (February 25, 2020): 1825. http://dx.doi.org/10.14505//jemt.10.8(40).13.
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The milk and dairy products market, being an important component of the agri-food market, is a complex and dynamically developing economic system of relations between its business entities. In recent years, both in Kazakhstan as a whole and in the Almaty region, there has been a mixed trend in the production and consumption of milk and dairy products. The timeliness and relevance of research related to the search for effective methods and tools that contribute to the formation of a rational development strategy for dairy enterprises is determined by the need for practical application of management theory tools and a process-oriented approach, which will allow implementing a mechanism for end-to-end management of the enterprise’s production business processes. The use of this toolkit will allow dairy enterprises to adapt to constantly changing environmental factors and ensure the formation of a sustainable development mechanism for the industry
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Jurk, Natalia A. "Marketing research of consumer preferences for developing rich whey drinks." Economy of agricultural and processing enterprises, no. 10 (2021): 60–63. http://dx.doi.org/10.31442/0235-2494-2021-0-10-60-63.
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Currently, to ensure high competitiveness of food products, manufacturers need to achieve not only their compliance with the requirements of regulatory and technical documentation, but also to develop conceptual ideas and solutions that take into account the wishes of consumers, anticipate and quickly respond to changes in their quality requirements. In this regard, determining consumer preferences is an important step in the development of new products. This article presents the results of a consumer preference study used to develop an enriched whey drink. At the first stage of the research, the target portrait of the consumer of fortified whey drinks was determined by the method of a survey in the form of a questionnaire. By gender and depending on the age of the respondents, dairy products are preferred by the ages of 26 to 35, with the majority of them being two groups: «workers» (32.9%) and «specialists» (29.6%). The most preferred type of dairy products are fermented milk drinks (71.2% of responses), however, it should be noted that the diet of a modern consumer includes whey products. The majority of respondents chose «fruits and berries and their processed product» as a fortifier (38%), «grains and their products» (34%), «biologically active additives» (16%) and 12% of the respondents chose «nuts and oilseeds». At the second stage of the research, the assortment of whey drinks presented in the retail. It has been established that the range of whey drinks is represented by three large producers, but there are no drinks from local producers enriched with local raw materials, the development and production of which is a promising and relevant research area.
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Wu, Ya Shuang, Shou Wen Ji, and Yong Hai You. "Research on the Coordination Mechanism of the Products Double Channel Supply Chain." Applied Mechanics and Materials 644-650 (September 2014): 5494–97. http://dx.doi.org/10.4028/www.scientific.net/amm.644-650.5494.
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With the rapid development of the e-commerce, dairy enterprises have constructed the Internet direct marketing channel to expand the market and improve competiveness. Based on the dairy dual-channel supply chain as the research object, the paper firstly summarizes the characteristics and applicable scopes of the separated channel mode, hybrid channel mode, bricks and clicks mode, integration channel mode. Then, analyze the channel conflict types and the major factors. Finally, the paper discussed the price strategy, product strategy and channel strategy to coordinate the conflict.
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Karpenko, Vitalii. "ANALYSIS OF THE DOMESTIC DAIRY MARKET: REALITIES AND PROSPECTS." INNOVATIVE ECONOMY, no. 7-8 (2021): 96–103. http://dx.doi.org/10.37332/2309-1533.2021.7-8.13.
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Purpose. The aim of the article is the analysis of the dynamics of development of the domestic dairy market. Methodology of research. The following methods are used in the research process: monographic, comparative analysis – in assessing the general trends in the dynamics of indicators of the level of milk production, its processing, evaluation of milk processing enterprises; graphic – when displaying the production of basic dairy products; abstract and logical – in preparing conclusions. Findings. The dynamics of milk production in Ukraine, the dynamics of milk production per capita in all categories of farms and the dynamics of dairy production in Ukraine are analysed. The key players – processors in the dairy market have been identified. The dynamics of average prices of milk sales by agricultural enterprises of all forms of ownership is estimated. The structure of dairy production in 2020 and the structure of the largest dairy producers in 2020 are substantiated. It has been suggested that in order to increase the efficiency of milk processing enterprises, it is advisable to build partnerships between all market participants, which will create the necessary economic conditions for increasing the number of dairy cows through the equivalent pricing mechanism and, consequently, increase milk production. Originality. Ways to improve the functioning of milk processing enterprises by improving the creativity of the marketing system, the range of dairy products, the introduction of new dairy products to consumers (eco-products), improving the quality of milk as a raw material. Practical value. The results of the study can be used in the formation of development strategies, as well as in determining the reserves of economic growth of dairy enterprises in Ukraine. Prospects of functioning of dairy producers of the country are substantiated. Key words: market of milk and dairy products; production of dairy products; cream; butter; cheese; yogurt; milk processing enterprise.
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Laassal, Mohamed, and Zein Kallas. "Consumers Preferences for Dairy-Alternative Beverage Using Home-Scan Data in Catalonia." Beverages 5, no. 3 (September 2, 2019): 55. http://dx.doi.org/10.3390/beverages5030055.
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The changing lifestyles and the growing health concerns towards the negative impact of the saturated fatty acids originating from animals has increased consumers’ preferences for dairy-alternative products. These products belong to the food and beverage classification that is similar to certain types of dairy-based products in terms of texture and flavor, and has similar nutritional benefits. In this context, we seek to identify the willingness to pay (WTP) for the most important attributes that consumers take into account when purchasing the dairy-alternative drinks. A revealed preference discrete choice experiment was carried out using home-scan data belonging to ©Kantar Worldpanel (Barcelona, Spain) regarding the consumption of dairy-alternative drinks in Catalonia (Spain) in 343 households. Furthermore, factors that affect the purchasing frequency of this type of product were analyzed through the Poisson and negative binomial models. Results showed that price was the major driving factor, followed by the original non-dairy beverage flavor attribute. The original non-dairy beverage flavor compared to other added ingredients and tastes showed higher WTP when purchasing the non-dairy alternative. Marketing strategies should promote products by focusing on the “original” and “pure” version of the product without additional ingredients, or through reduction of the undesirable compounds if they exist in these kinds of beverages.
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Polereczki, Zs, Sz Vukoszávlyev, M. Véha, and Z. Szakály. "Market orientation of the Hungarian SMEs working in the meat processing and dairy industries." Acta Universitatis Sapientiae, Alimentaria 9, no. 1 (December 1, 2016): 18–32. http://dx.doi.org/10.1515/ausal-2016-0002.
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Abstract We are looking for the answer as to what tendencies were indicative of the future development of required marketing activity of the SMEs in the article dealing with the marketing activity of the SMEs working in the food industry. The article is based on a nationwide survey among 200 SMEs working in the food processing industry. In this article, we focus on the SMEs working in the dairy and meat processing industries. The results of the nationwide research and some domestic references refer to that there is a latent demand of effective marketing activity among small and medium-sized enterprises. It manifests itself in specifying marketing-related fields to be improved in the future. The marketing itself is believed not to be an important field at the same time. This apparent opposition is the small enterprise marketing paradox in the background of which is the lack of knowledge about the marketing instruments. It can be stated that these small businesses collect mainly general market information and have no information about particular products. Therefore, the presence of marketing planning is really rare and where there is some kind of planning it is not connected to available funds and follow-up control. The marketing strategy can be characterized by products processed mainly at low or medium level. Therefore, market position is deffned by “lower price-good quality”. They mainly use the traditional distribution channels and their communication is accidental and has a low level. The marketing-oriented way of thinking still exists among the factors affecting entrepreneurial behaviour, which cannot be found at the level of clusters, according to our results. We could identify 8.3% of the enterprises as having satisfactory marketing activity.
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Ubrežiová, Iveta, Mária Urbánová, Jana Kozáková, and Tatiana Kráľová. "Gender differences in consumer preferences when buying dairy products in Slovakia and Russia." Potravinarstvo Slovak Journal of Food Sciences 13, no. 1 (September 28, 2019): 720–29. http://dx.doi.org/10.5219/1157.
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In spite of geographical and culture differences between examined countries, there can be found similarities in consumer behavior of men and woman and also the similar tendencies on the dairy product market. In the last decade different fields of science concerns with the topic of gender differences more frequently. The article is based on a research of consumers' overall attitude to dairy products in Slovakia and Russia. The important role of gender differences underlines the outcomes of the questionnaire survey. Kruskal-Wallis test and Bonferroni correction was applied to verify the hypothesis whether there is a dependency between gender of the respondents and their attitude while choosing the dairy products in both countries. Analysis showed that in both countries women tend to buy dairy products more often than men. Also consumers prefer more domestic products, but Russian not as significantly as Slovakian. In both countries consumers consider the price of dairy products as high, but they don’t outline the price as the most important factor when choosing dairy products. At the same time, both genders consider quality as the most important factor. These results indicate the existence of a niche at the Russian market, which could be used by Slovak dairy producers who can possibly penetrate Russian market. In addition, the similar marketing strategy for both, Slovak and Russian market can be used if the advertisement will be sensitively focused on the gender.
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Ruban, Natalya, and Irina Reznichenko. "Preferences of People of Advanced and Gerontic Age in Diet Formation." Food Processing: Techniques and Technology 50, no. 1 (March 27, 2020): 176–84. http://dx.doi.org/10.21603/2074-9414-2020-1-176-184.
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Introduction. Currently, the food market is replenished with new types of specialized food products intended for nutrition of certain population categories. Gerodietetic products are important in forming the diet for senior citizens. Therefore, gerodietetic foods are a factor of healthy lifestyle and active longevity. Functional food products should be based on age-related issues and consumer preferences. Aging weakens assimilative processes in organs and tissues, slows down the rate of redox reactions, and restructures the system of metabolism and body functions. Thus, people of advanced and gerontic age need to consume appropriate amount of vitamins and minerals, as their deficiency plays a decisive role in the development of age-related diseases. As a result, scientific justification and development of functional food products for this category is extremely important. The research objective was to study consumer preferences in relation to gerodietetic food products by collecting, processing, and analyzing marketing data.
Study objects and methods. The research featured statistical data, as well as information obtained from consumers aged 60–77, residents of the Kemerovo region. The study involved methods of analysis, systematization of statistical and scientific information, comparison and generalization, as well as a marketing survey method.
Results and discussion. The research started with an analysis of the structure and dynamics of the age-sex composition of the population in 2017–2019. The number of the elderly increased by 5% compared to 2017. The analysis also showed a stable quantitative prevalence of female population, i.e. 64.9% in 2017 and 64.8% in 2019. The daily diet of most survey participants included cereals, dairy products, and vegetables. The survey helped to identify the purchase factors. Price proved to be the main factor when choosing dairy products (72%). Most respondents (47%) consume dairy products daily.
Conclusion. The marketing research defined the purchase factors for people of advanced and gerontic age in choosing food products. The obtained data can help to improve the gerodietetic products on the consumer market of Kemerovo.
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Krivošíková, Alexandra, Ľudmila Nagyová, and Andrej Géci. "Perception of sensory attributes and marketing tools of selected milk brands." Potravinarstvo Slovak Journal of Food Sciences 14 (October 28, 2020): 905–13. http://dx.doi.org/10.5219/1363.
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The research has shown that in the last 5,000 years the human evolution has made the greatest leap in the human history. As a result of these changes, thanks to relatively recent discovery of a specific gene, even adult Europeans can digest milk. In their nutritional guidelines based on the scientific evidence, the official health organizations and institutions recommend drinking milk and eating low-fat dairy products such as yoghurts or cheese. The human body absorbs the necessary amount of calcium in the easiest form from cow's milk. Calcium is the essential element not only for healthy bones and teeth but it is also the important factor for the transmission of nerve impulses, it supports heart activity, helps reduce high blood pressure and "bad" LDL cholesterol levels and alleviate allergic reactions. It has impact on proper blood clotting, affects sperm mobility, helps prevent arthritis or can also contribute to better sleep. Milk is a valuable food not only for calcium content but also for selenium which slows down the aging process and contributes to the protection of the immune system. Acid dairy products prevent the digestive disorders, protect against gastrointestinal infections and improve skin condition. Despite all these positive aspects the consumption of milk, as well as dairy products, has the downward trend in Slovakia. In the last decade, the consumption was at a historical minimum and below the recommended annual dose, which is 91 liters of milk per person. Therefore, the main objective of this research paper was to examine the quality of milk produced by two selected competing companies and identify the various factors affecting consumers´ decision-making process when purchasing milk and dairy products. The attention was concentrated on the sensory attributes (colour, appearance, smell, taste and quality) and marketing tools (brand, packaging, label and price). The primary data were obtained by the questionnaire survey, which was conducted in the Slovak Republic with 284 respondents. For a deeper analysis, the data were evaluated by the statistical methods. Based on the results of the blind testing it was determined that even though the quality of monitored milk is the same, the respondents prefer the sensory attributes of Rajo semi-skimmed milk. When it comes to brand, packaging, label and price Tami semi-skimmed milk also lagged behind.
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Novanda, Ridha Rizki, Helfi Eka Saputra, Basuki Sigit Priyono, and Sriyoto Sriyoto. "Investigation and Analysis on the Factors Influencing the Use of E-Commerce for Marketing SMEs’ Dairy Products: A Case Study at SUSDAGTEL SMEs in Bengkulu, Indonesia." Caraka Tani: Journal of Sustainable Agriculture 37, no. 1 (December 14, 2021): 26. http://dx.doi.org/10.20961/carakatani.v37i1.46498.
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During the pandemic, inadequate knowledge in e-commerce is one of the obstacles in the e-commerce system. As a result, it is critical to examine the determinants of dairy product marketing using e-commerce during social distancing. This study aims to analyze the factors of SMEs’ dairy product marketing using e-commerce during social distancing. The research was conducted in Bengkulu, with 31 respondents who were members of the milk, meat and eggs association (SUSDAGTEL). The respondent groups were selected purposively to identify the factors using e-commerce. The data analysis was carried out quantitatively, which is determining the influencing factors with partial least square tools. The results of hypothesis testing have shown that external factors and technological factors do not affect the use of e-commerce in marketing SMEs’ dairy products, while both the performance of SMEs and the orientation readiness affect the use of e-commerce in SMEs. The SME performance has a significant effect on the use of e-commerce with a P-value of 0.000. The organizational readiness factor has a significant effect on the use of e-commerce with a P-value of 0.009. SME actors are elevated to the highest level of priority in the strategy's implementation. Small and medium-sized enterprises (SMEs) play a critical role in advancing the use of e-commerce in dairy product marketing.
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ZEKERI, M., and L. A. MUKHTAR. "ANALYSIS OF COSTS AND RETURN TO SMALL SCALE DAIRY PRODUCERS AND MARKETING IN IGABI LOCAL GOVERNMENT AREA, KADUNA STATE, NIGERIA." Journal of Agricultural Science and Environment 15, no. 1 (March 2, 2016): 1–14. http://dx.doi.org/10.51406/jagse.v15i1.1467.
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The study aimed at providing information on profitability of dairy product processing among small scale producers and marketers in Igabi Local Government Area, Kaduna State, Nigeria. Data were collected using well structured questionnaire with the aid of trained enumerators under the guidance of the researcher. Multistage random sampling technique was used in selecting 100 respondents (50 dairy producers and 50 dairy marketers). Descriptive statistics, Net Processing Income and Marketing Efficiency were used to analyse the data collected.ª¤? The study revealed that majority (32%) of the producers were adult farmers (51-60 years) who were married (86%). Majorityª¤? (66%) have no formalª¤? education.ª¤? Household size ranged from 1-10 persons constituting the majority (58%) with 98% female producing an average of 5.9 litres of milk per household from mean of fourª¤? lactating cows per household. The study also revealed that the dairy marketers were middle aged farmers (31-40 years).ª¤? Forty «¤?? four percent were married (78%) and the majority (86%) have no western education with (88%) female. An average processor realized Net Income of N92.51 per litre, hence dairy products processing was profitable in the study area. An average marketer at rural and urban market had a marketing efficiency of 101.1% and 103.4% respectively which implied that the market was efficient. Problems identified by dairy product producers included grazing route (56%), diseases (50%), water sources (36%) and bush burning (30%) while the problems identified by the marketers of dairy products included high cost of transportation (46%), marketing outlet (38%) and poor consumer price (28%). It was recommended that Government should make extension workers available to the study area to change the orientation of the nomads such that they will be willing to imbibe improved production and processing techniques.ª¤?
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KENELEY, MONICA J. "Marketing the Message: The Making of the Market for Life Insurance in Australia, 1850–1940." Enterprise & Society 16, no. 4 (September 21, 2015): 929–56. http://dx.doi.org/10.1017/eso.2015.40.
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During the late nineteenth century, sales of life insurance products in Australia increased at a rapid rate. An investigation of the way in which life insurance products were targeted to the consumers provides insights not only into the marketing approaches, but also the changing nature of the mutual organization. This article uses a “stages” approach to analyze the evolution of the marketing message. The experience of Australian mutual insurers suggests that marketing strategies, as with other types of organizational skills, evolve in response to both the prevailing business environment and the ability of the firm to acquire and implement new knowledge and ways of conducting business.
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SISAY, TILAHUN, KEFYALEW ALEMAYEHU, and MOLLA HAILE. "Handling and marketing of dairy products in and around Bahir Dar Milkshed Areas, Ethiopia." Tropical Drylands 2, no. 2 (November 27, 2018): 48–58. http://dx.doi.org/10.13057/tropdrylands/t020203.
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Sisay T, Alemayehu K, Haile M. 2018. Handling and marketing of dairy products in and around Bahir Dar Milkshed Areas, Ethiopia. Trop Drylands 2: 48-58. This study was conducted to assess handling, processing and marketing of milk and milk products using 180 sample households in the formal survey with a pre-tested structured questionnaire. Market channels and chains of milk and milk products were described using market data from sample households, key informants and sale records. Overall, 45.6% of the sample households supplied milk for market with the highest in Bahir Dar City, followed by Tis Abay and lowest proportion was at Sebatamit rural kebele. Overall, the average amount of milk daily supplied to market was 6.6 liters/household and the figure at Bahir Dar City, Sebatamit and Tis Abay rural kebeles were 9.7, 5.6 and 2.33 liters, respectively. Daily milk delivered through cooperative and other sale outlets as farm gate, customers` gate on delivery system and farm shop. Season, location and interaction of these factors had highly significant (P ≤ 0.01) effect on volume of milk monthly collected at cooperatives. Different market channels, outlets, and agents identified for various dairy products; butter being with the longest channel, followed by marketing of milk and low-fat milk/ semi-skim milk to pass through about three channels. Milk supplied to market, generally constrained by feed shortage, lack of improved breed, unreliable milk market, unattractive price and producers` limited awareness. Dairy cooperatives generally, create milk market outlet and supplied various processed milk products to market; of which low-fat milk (semi-skim milk) is sold in its fresh state which might be used as a less expensive product. Hence, to the paramount role of the cooperatives in the area strengthening the linkage between producers and consumers, which in turn provide reliable milk market and benefit producers from market opportunity of dairying, the constraints limiting the supply of marketable milk need to be addressed.
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Basu, Anwesha. "The India–EU FTA and Its Potential Impact on India’s Dairy Sector: A Quantitative Analysis." Foreign Trade Review 57, no. 1 (December 6, 2021): 7–26. http://dx.doi.org/10.1177/00157325211050763.
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The present study attempts to quantify ex-ante the impact on trade flows, revenue and welfare of the India–EU FTA on India’s dairy sector. In light of the fact that the EU is the world’s largest exporter of dairy products and India’s dairy sector is highly protected, it is important to assess the potential impact that an FTA with EU can have on this sector. Using a partial equilibrium set-up, our simulation results reveal that the estimated increase in India’s imports of dairy products is mainly driven by trade creation rather than trade diversion, implying that the FTA does not promote inefficient dairy trade at the cost of other countries outside the trade bloc. We augment our analysis using the gravity model to estimate the potential increase in dairy sector imports due to trade liberalisation. PPML estimates suggest that a 10% decline in tariff rates leads to a 3.4% increase in the value of imports. While the estimated increase in dairy imports is significant, our analysis indicates that the increased value of imports, expressed as a fraction of India’s domestic output of dairy products, would still be less than 1%. JEL Codes: F13, F14, F17
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TERSKIKH, Marina V., and Anastasiya V. KORABLEVA. "Specifics of advertising tools and public relations in the dairy products promotion." SOCIAL AND ECONOMIC PHENOMENA AND PROCESSES, no. 2 (2020): 37–45. http://dx.doi.org/10.20310/1819-8813-2020-15-2(109)-37-45.
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We considered a set of tools for advertising and public relations, which is used in the promotion of dairy products of the “Nutrient Mix Center” (Omsk). We noted that due to the high competition prevailing in the market, enterprises producing dairy products are increasingly resorting to new forms of promotion, among which cobranding, cross-marketing, etc. Dairy producers do not only constantly improve their products, create innovative products aimed at improving the body, set trends that correspond to the desire of consumers for a healthy lifestyle, etc., but also form the image of socially responsible companies. Thus, the organization under consideration sponsors sporting events, participates in collaborations with sports schools, fitness clubs, conducts health lessons in schools in order to form the image of a producer of natural, healthy products. Thus, the Center for Nutrient Mixtures uses a whole range of tools for positioning and promoting its products: traditional media advertising, targeted advertising on social networks, sponsorship, sales promotion tools (tasting, events with competitive mechanics), holding special events, etc.
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Yantcheva, Bella, Sinéad Golley, David Topping, and Philip Mohr. "Food avoidance in an Australian adult population sample: the case of dairy products." Public Health Nutrition 19, no. 9 (November 20, 2015): 1616–23. http://dx.doi.org/10.1017/s1368980015003250.
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AbstractObjectiveTo assess the prevalence of and explanations for the avoidance of dairy foods, including symptoms attributed to their consumption, diagnoses and psychological predictors of avoidance. Also considered were comparisons with symptom-related avoidance of wheat in the same sample.DesignCross-sectional population survey.SettingThe study was conducted in Australia using a national postal omnibus survey.SubjectsAdults aged 18 years and over (n 1184; 52·9 % female) selected at random from the Australian Electoral Roll.ResultsDespite few claims of formally diagnosed allergy or intolerance, 11·8 % of the sample reported avoiding dairy products because of adverse physiological effects, which commonly included gastrointestinal symptoms. Unlike wheat (3·5 %) or wheat-and-dairy (3·6 %) avoidance, dairy avoidance (8·2 %) was predicted by age (negatively) and worry about illness (positively).ConclusionsThe findings are further evidence of a widespread tendency for consumers to exercise control over their health by eliminating dietary factors considered suspect without medical evidence or oversight. Unanswered questions include the decision processes underlying dairy avoidance, whether symptoms are attributed correctly, the agents and physiological mechanism(s) involved, the relative contributions of symptom severity and vigilance to the association with illness worry, and the nutritional adequacy of dairy avoiders’ diets. Irrespective of the accuracy of self-diagnoses, if the elimination of suspect foods is an end in itself the paradoxical possibility for nutritional imbalances may have significant public health implications.