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Academic literature on the topic 'Dairy products Australia Marketing'

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Published: 10 December 2022
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Journal articles on the topic "Dairy products Australia Marketing"

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Kidane, H., and P. J. Gunawardana. "Australian Exports of Dairy Products." Journal of Food Products Marketing 5, no. 4 (March 15, 2000): 69–90. http://dx.doi.org/10.1300/j038v05n04_05.

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Xu, Junqian, and Yuanyuan Wu. "A Comparative Study of the Role of Australia and New Zealand in Sustainable Dairy Competition in the Chinese Market after the Dairy Safety Scandals." International Journal of Environmental Research and Public Health 15, no. 12 (December 15, 2018): 2880. http://dx.doi.org/10.3390/ijerph15122880.

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After the melamine milk scandal in 2008, China’s global imports of dairy products soared, especially after FTAs had been established with Australia and New Zealand. The dairy products of the two countries have a unique competitive trading advantage in the Chinese market. However, at a time when Chinese consumers are increasingly dependent on imported dairy products, a succession of whey protein scandals affecting New Zealand’s dairy products in 2013 had a negative psychological impact on Chinese importers and consumers, and this even affected the import status of New Zealand dairy imports to the Chinese market. The present paper, based on the United Nations Comtrade Harmonized System, studies the role of Australia and New Zealand in China’s dairy market. It calculates the trade competitiveness index, revealing the relative competitive advantages of Australia and New Zealand, and investigates the impact of the dairy products from these countries on China’s imports from the rest of the world across six dairy sectors in the period 1992–2017. We find that, under the food safety laws, the relative dairy import prices, milk scandals, and Free Trade Agreements, together with the competitive advantages of Australia and New Zealand, had a varied impact on the corresponding Chinese dairy imports across the relevant sectors in the context of China food safety laws after the melamine milk scandal. These findings acknowledge Australia and New Zealand’s competitiveness in the international dairy trade, and also lead to suggestions regarding their competitiveness and sustainable development in the Chinese market.
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Devi, Hidangmayum Aisolia, Dipanjan Kashyap, Rajkumari R. Devi, Pithunglo L. Kikon, and Jharna Choudhury. "Dairy entrepreneurship development in North East India: A case study of Friendship Dairy and Agro Product Unit of Manipur." INTERNATIONAL JOURNAL OF AGRICULTURAL SCIENCES 17, no. 2 (June 15, 2021): 194–98. http://dx.doi.org/10.15740/has/ijas/17.2/194-198.

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India has been the leading producer and consumer of dairy products worldwide since 1998 with sustained growth in the availability of milk and milk products. Dairy activities form an essential part of the rural Indian economy, serving as a critical source of employment and income. The dairy market in India reached a value of INR 10,527 billion in 2019. As of 2020, approximately 4.2 per cent of India’s gross domestic product is due to dairy production. The present study was performed at Friendship Dairy and Agro Product Unit of Manipur to examine the product availability and performance and also to investigate the marketing strategies and analyze the marketing channels. Both primary and secondary data were collected for the study The major products of Friendship Dairy are pasteurized toned milk, pasteurized curd, ghee and paneer which are available in different packs and sizes. Highest net sales (Rs. 2,78,78,928.00) and profit (Rs. 5,04,442.00) of Friendship Dairy were recorded in 2018-19. Two prominent marketing channels were identified in the study and marketing channel comprising of Producer – Distributor – Retailer – Consumer was found to be dominant through which nearly 78 per cent of the milk and milk products were moved around the Imphal City. The firm has effective marketing strategies with respect to products, price and promotions, which may help them in running the enterprise successfully for a longer period of time.
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Mdoe, Ntengua, and Steve Wiggins. "Dairy products demand and marketing in Kilimanjaro Region, Tanzania." Food Policy 21, no. 3 (July 1996): 319–36. http://dx.doi.org/10.1016/0306-9192(96)00003-6.

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Kovalchuk, Olha. "BRANDING AS AN EFFECTIVE MARKETING STRATEGY FOR THE COMPETITIVENESS OF THE DAIRY INDUSTRY." Green, Blue and Digital Economy Journal 1, no. 2 (December 3, 2020): 14–19. http://dx.doi.org/10.30525/2661-5169/2020-2-3.

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The purpose of the paper is to justify the theoretical concept, to identify the main trends and develop practical recommendations for the use of branding by dairy companies to increase their competitiveness. Methodology. To achieve results, it is necessary to develop the theoretical foundations of branding; to consider the current state and trends of the dairy market in Ukraine; to analyze the experience of other countries using branding; determine the role of branding in the marketing strategy of the dairy industry. Results. The article proves the growing role of branding in ensuring the competitiveness of enterprises. The content of the concept of brand and branding as a component of marketing activities is revealed. The expediency of forming a premium pricing strategy is justfied. Peculiarities of branding on the market of dairy products of Ukraine are highlighted. The main trends in the development of the range of dairy products are studied: healthy nutrition, growth of the “vegetable milk” sector and lactose-free products. The target segment of consumers and its features, the main stages of the advertising campaign in promoting dairy products on the market are determined. Practical implications. Creating new brands of dairy products and distributing them to the market through branding is an effective method of ensuring the competitiveness of dairy products, but Ukrainian producers do not know how to use it successfully. This is due to the fact that competition in the field of dairy products is very high, and therefore the use of various measures to improve product quality and price measures of competition are quite limited. Therefore, non-price factors of dairy product competitiveness and non-price factors of competition come to the fore. Branding helps to reduce the cost of services to promote dairy products on the market and increase the commercial effect. The subject of research is a set of theoretical, methodological aspects of the organization and application of branding dairy companies in order to increase their competitiveness. Branding as an effective tool of communication policy of enterprises will ensure and then increase the competitiveness of poultry products through its personalized positioning and promotion.
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Georgescu, Cecilia, Claudia Felicia Ognean, and Ovidiu Tita. "Milk and Dairy Products Labeling in Romania." Acta Universitatis Cibiniensis. Series E: Food Technology 18, no. 2 (December 1, 2014): 85–91. http://dx.doi.org/10.2478/aucft-2014-0017.

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Abstract The present communication contains research and experimental investigations regarding the labelling process of dairy products in tight relation with the national and European legislative requirements. Two methods have been used during the marketing research regarding the information present on the labels of alimentary products: the method based on documentation-observation and comparative analysis of data and information collected from the consume market in Sibiu. The method based on documentation and observation has been carried out using the observation sheet and contained the following analysis criteria: The name of the product, Country origin of the product (location of the producer). Synthesizing the results and the conclusions emerged as a result of the marketing research carried out with the purpose of contouring a labelling model of alimentary products, it can be stated that the dynamics of the alimentary products market in Romania is moderate and restrained by the economical and social factors and even by the still reduces promotion of a healthy alimentary education, with the complementary protection of human health and environment.
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Bazhan, Marjan, Naser Kalantari, Nastaran Keshavarz-Mohammadi, Hedayat Hosseini, Hassan Eini-Zinab, and Hamid Alavi-Majd. "Identifying Iranian Consumers’ Preferences towards Functional Dairy Products." Global Journal of Health Science 9, no. 1 (May 8, 2016): 54. http://dx.doi.org/10.5539/gjhs.v9n1p54.

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<p><strong>INTRODUCTION:</strong> During the past few decades, production and marketing of functional foods has increased in many countries including Iran. Considering the fact that consumers’ preferences play an important role in the success of marketing a product to increase consumption, this study was conducted in Iran to fill the knowledge gap in this regard.</p><p><strong>METHODS: </strong>The theory of social marketing served as the framework of this study. Qualitative data were collected via eight semi-structured focus group discussions, between May and September 2014. Participants were 65 women (44 housewives and 21 employed women), aged 23–68 years, selected by purposeful sampling technique, considering maximum diversity. All focus group discussions were audio recorded and transcribed verbatim. Analysis of the qualitative content of the data was conducted using MAXQDA<sup>® </sup>software.</p><p><strong>RESULTS:</strong> The findings showed that there were quite diverse preferences among studied women in regards to different aspects of a product and its social marketing strategies. The preferences towards functional dairy were categorized in 4 main groups: (i) characteristics of products including sensory and non-sensory characteristics; (ii) price; (iii) place of the product supply; and (iv) promotion strategies of products categorized in three subgroups of informing and educating, advertising, and recommending.</p><p><strong>CONCLUSION: </strong>This diversity should be considered both in production of dairy foods and their promotion plans. This understanding can contribute to success of interventions to increase consumption of these products among consumers.</p>
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Pradhan, Debasis, Shabad Kalra, and Sangeeta Srinivas. "Kamdhenu Dairy." Asian Case Research Journal 11, no. 01 (June 2007): 23–58. http://dx.doi.org/10.1142/s0218927507000862.

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Kamdhenu Dairy was one of the biggest dairy unions in India that came into being in 1969. Kamdhenu dairy, with an annual sales turnover of Rs.5250 million, was procuring its milk from the regular suppliers residing in the villages using its own procurement network. The same network was being used to market other dairy products and essential items like fodder and medicine for the cattle to the milk suppliers. The company had recently chosen to sell tea using the same procurement network. The entry of Kamdhenu Dairy into tea marketing was justified as tea was a high margin product and did not require additional resource allocation for marketing in the local rural market. As the marketing of Kamdhenu Dan (cattle feed) and Kamdhenu Ghee had been quite successful, Mr. Samal, the CEO of Kamdhenu, thought the same network could be used to market Kamdhenu tea as well. However, Mr. Samal was worried over the stagnation of tea sales in recent times though initial sales were encouraging. There were already many national and local players who were quite entrenched in the regional tea markets of India. Kamdhenu dairy was neither a national player nor was it a leader in the local market. This forced Mr. Samal to think about the marketing strategy for Kamdhenu tea to achieve success in market penetration in India. Mr. Samal was carefully pondering over possible alternatives to decide how best he can deal with the situation. This case is useful for examining the issues related to market penetration strategy.
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Yao, Valery Y. "Investigating Consumption-Related Emotions Elicited by Selected Dairy Products Using Product Emotion Measurement." International Journal of Marketing Studies 8, no. 1 (January 29, 2016): 86. http://dx.doi.org/10.5539/ijms.v8n1p86.

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<p>This article investigates the mediating role of specific emotions attached to the consumption of milk, yoghurt, cheese, and maas (Note 1) in Gauteng Province, South Africa. To this end, 81 South African dairy consumers’ consumption experiences were assessed through the use of the Product Emotion measurement (PrEmo). Computer-aided web interviews (CAWI) were used to collect the data. The findings indicate that ultimately, dairy consumption is emotionally-driven. The findings also clearly offer strong support that the notion of consumer emotion is a much better indicator for assessing and improving consumer experience. The uncovered strong emotions elicited by the selected generic dairy products should be considered by dairy marketers as critical building blocks in creating dairy marketing messages. Measuring consumers’ consumption experience as integral part of a marketing programme is the first study of its kind in the South African dairy industry.</p>
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Freire Carrillo, Victor Hugo, and Fredy Leonard Ibarra Sandoval. "Strategic marketing to strengthen dairy production." Universidad Ciencia y Tecnología 25, no. 111 (December 11, 2021): 154–64. http://dx.doi.org/10.47460/uct.v25i111.526.

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Microenterprises that produce dairy products face problems of unfair competition, unfavorable government regulations, and under-utilization of milk derivatives. This work focuses its objective on analyzing and developing strategic marketing for the strengthening of dairy production; For this, the contributions of marketing and its relationship with dairy production are enunciated and the marketing strategies of applied products are analyzed. Through a qualitative approach, with quantitative data, in the light of a descriptive, cross-sectional method, the methodological process is developed, through which results are obtained that show the need to propose product strategies and take advantage of serum waste milk. In this sense, the elaboration of products derived from whey is proposed for their subsequent commercialization. As a conclusion, small economy companies cannot afford investments of more than 800,000.00 USD; therefore, they require alternatives such as associativity. Keywords: strategic marketing, product strategies, dairy, whey. References [1]M. L. Castells et al., Valorización del lactosuero. 2017. [2]G. and P. Dirección de Innovación para el Desarrollo Sustentable de la Secretaría de Gobierno de Ambiente y Desarrollo Sustentable, en articulación con la Dirección Nacional Láctea del Ministerio de Agricultura, “Recuperación y valorización de lactosuero en PYMES de la cuenca láctea argentina , a través,” 2019. [3]T. Vallet Bellmunt et al., Principios del Marketing Estrategico. 2015. [4]P. Kotler, “Marketing_4.0_ESP,” p. 112, 2014. [5]R. Hoyos Ballesteros, “R. Hoyos Ballesteros, Plan de marketing: diseño, implementación y control.,”2013. https://elibro.puce.elogim.com/es/ereader/puce/69263?page=13 (accessed Mar. 10, 2021). [6]C. Lamb, J. Hair, and C. McDaniel, MKT Lamb. 2011. [7]E. Pico Gutiérrez, M. Loor Solórzano, and C. Caamaño López, “estrategías de marketing para fortalecer la gestión comercial de las Pymes en la provincia deSanta Elena: caso compañia Serlipen S.A,” Rev. Universidad, Cienc. y Tecnol., vol. 24, no. 100, pp. 11–19, 2020, [Online]. Available: https://www.uctunexpo.autanabooks.com/index.php/uct/article/view/298. [8]B. Caiza and W. Jiménez, “Desarrollo de la tecnologia para elaborar bolos a partir de suero de leche dulce con la adicion de pulpa de fruta, azucar y gelatina,” Repo.Uta.Edu.Ec, vol. 593, no. 03, p. 130, 2011, [Online]. Available: http://repo.uta.edu.ec/bitstream/ handle/123456789/5301/Mg.DCEv.Ed.1859.pdf?sequence= 3. [9]J. Ulloa and G. Navas, “Utilizacion Del Suero De Leche En La Elaboracion De Bebidas De Bajo Grado Alcoholico Con El Empleo De Bacterias Acido Lacticas,”2009. [10]CIL, “Datos del sector lechero,” Cent. Ind. Láctea del Ecuador, p. 2018, 2018, [Online]. Available: https://e152f73b-81b4-4206-a6ee-8b984b6a13b0.filesusr.com/ugd/6cc8de_513a9bb8db76451a9a74586d7902bb3b.pdf. [11]Magap, “Acuerdo ministerial 394. Regular y controlar el precio del litro de leche cruda pagado en finca y/o centro de acopio al productor y promover la calidad e inocuidad de la leche cruda.,” Minist. Agric. Ganad. y Pesca del Ecuador, no. 111, p. 10, 2013, [Online]. Available: www.magap.gob.ec. [12]J. P. Grijalva Cobo, “La industria lechera en Ecuador: un modelo de desarrollo,” Retos, vol. 1, no. 1, p. 6, 2011, doi: 10.17163/ret.n1.2011.08. [13]Acuerdo-ministerial-177_"sostenibilidad_cadena_láctea".pdf. [14]Procesamiento de suero | Manual de procesamiento de lácteos. https://dairyprocessinghandbook.tetrapak.com/chapter/whey-processing (accessed Apr. 07, 2021). [15]P. Dianela, “Procesamiento del lactosuero: elaboración de lactosa y aprovechamiento de proteínas,” Tecnol. Láctea Latinoam. No, vol. 87, p. 44, 2015. [16]Énfasis Alimentación, “suero-polvo-desproteinizado-la-estrella-la-panaderia,” 2020. [17] B. Jonson, “Los productos de suero de leche de Estados Unidos en botanas y aderezos,” U.S. Dairy Export Counc., pp. 1–8, 2010. [18]J. Keeton, “Aplicaciones de Productos de Suero y Lactosa en Carnes Procesadas,” Mundo Lácteo y Cárnico, pp. 18–25, 2008. [19]N. Hosp et al., “Nutrición Hospitalaria Trabajo Original Correspondencia.” [20]E. Sequera, C. Farfán, and W. Zambrano, “Analisis del perfil de deseabilidad del valor nutricional de un alimento en barra a base de ajonjolí, maní y suero lácteo en polvo,” rev. Científica mangifera, pp. 103–115, 2019. [21]“Obtención de hidrolizados proteicos bajos en fenilalanina a partir de suero dulce de leche y chachafruto (Erythrina edulis Triana).”https://www.alanrevista.org/ediciones/2019/1/art-4/ (accessed May 02, 2021). [22] ean Cano, “Ecuador compró más suero de leche en polvo,” 30 sep. 2019, Sep. 2019. [23]“agricultura-suero-polvo-leche-calidad.” [24]“Sueros de lechería.” http://www.alimentosargentinos.gob.ar/contenido/revista/html/44/44_08_Lacteos_sueros_lecheria.html (accessed Mar. 03, 2021). [25]“Suero en polvo | Tetra Pak.” https://www.tetrapak.com/es-ec/insights/food-categories/whey-powder (accessed Feb. 24, 2021). [26]“GALAXIE Secado Spray.” https://www.galaxie.com.ar/productos_precios.php (accessed Mar. 03, 2021). [27]R. Hernandes Sampieri, C. Fernandez Collao, and P. Baptista Lucio, “Metodologia de la Investigacion.”https://www.uca.ac.cr/wp-ontent/uploads/2017/10/Investigacion.pdf (accessed Jun. 09, 2021). [28]“Evaporadores | Manual de Procesamiento de Lácteos.” https://dairyprocessinghandbook.tetrapak.com/chapter/whey-processing (accessed Apr. 07, 2021). [29]R. Hoyos Ballesteros, “Plan de marketing : diseño, implementación y control,” p. 203, 2013.
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Dissertations / Theses on the topic "Dairy products Australia Marketing"

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Andriamanjay, Eric. "An econometric analysis of the consumer demand for dairy products in Canada 1968-1982 /." Thesis, McGill University, 1988. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=61840.

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Kassam, Shinan N. "The demand for milk in British Columbia : estimation and implications." Thesis, University of British Columbia, 1991. http://hdl.handle.net/2429/29884.

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In this paper, we estimate dynamic versions of the Almost Ideal Demand System and the Linear Expenditure System in order to obtain an estimate of the demand elasticity for milk in British Columbia. This parameter has, to our knowledge, never been estimated for one province, but given the ongoning interest by the B.C. dairy industry in obtaining a larger allocation of Market Share Quota (MSQ), which is now allocated as a function of fluid milk consumption, it is timely to estimate the elasticity of demand for milk in British Columbia. Many have argued that the retail price of milk in B.C. is too high, especially when compared to prices in other western provinces, as well as the neighbouring State of Washington. The argument is that significant increases in consumption, and thereby increased allocation of MSQ could be achieved through decreases in prices. However, this depends upon the elasticity of demand which we herein estimate. Our estimate of the elasticity of demand for milk in British Columbia is -0.33, as estimated from the dynamic Almost Ideal System, and -0.40 from the dynamic Linear Expenditure System. We note that the dynamic Linear Expenditure System estimated in this study was statistically significant and met all theoretical restrictions, in particular quasi-concavity of the utility function at each observation point. We note, however, that this elasticity estimate may be interpreted as a short run estimate owing to our limited time frame for analysis. Clearly, with an elasticity estimate in the order of -0.40, "significant" increases in consumption cannot be achieved solely through decreases in prices. This paper, however, does more than simply relay elasticity estimates, for it also provides tips and techniques for estimating demand systems such as those estimated in this paper. These strategies are typically not found in textbooks or journal articles, and as such can be of great use to those estimating demand systems for the first time. In addition, this study makes use of a regional data source that has previously been unavailable to applied economists. Those who have attempted to estimate the demand for milk regionally have found that Statistics Canada does not publish regional consumption figures for most commodities. This is particularly true for the consumption of beverages in British Columbia. The data for this study were obtained privately and statistically represent bi-monthly sales of beverages in British Columbia. Thus, this paper is the first to estimate the demand for milk in British Columbia by using a demand systems approach employing data obtained from a private source (i.e. not Statistics Canada or other public sector organisations).
Land and Food Systems, Faculty of
Graduate
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Green, Kris R. "Recruiting and maintaining dairy cooperative members : a strategy for reducing the free rider problem /." Thesis, This resource online, 1992. http://scholar.lib.vt.edu/theses/available/etd-05042010-020208/.

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Mangano, Maria C. "The impact of the national competition policy on the marketing of agricultural products in Western Australia." Thesis, Mangano, Maria C. (1998) The impact of the national competition policy on the marketing of agricultural products in Western Australia. Masters by Research thesis, Murdoch University, 1998. https://researchrepository.murdoch.edu.au/id/eprint/51472/.

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This thesis examines the effect on statutory marketing authorities (SMAs) in Western Australia of the implementation of the national Competition Policy Reform Act, 1995 as an amendment to the Trade Practices Act, 1974 (TPA). The original Act lacked the scope necessary to ensure that all business activity in Australia, and in particular the operations of statutory marketing bodies, was subject to its provisions. The main catalyst for reform of Australia’s competition policy came with the presentation of the Report by the Independent Committee of Inquiry headed by Professor Fred Hilmer in 1993. The recommendations of the Committee were later put to the Council of Australian Governments for discussion and, once the various agreements were drawn up, new Federal legislation was enacted bringing together the various reforms. The Competition Policy Reform Act, 1995 was designed to put into practice a more national and comprehensive approach to competition policy. Under this new legislation the activities of SMAs have been called into question, where those activities are found to be anti-competitive and are not in the public interest. In fact, where a SMA conducts ‘business’ activity it is now subject to the new legislation, without the former protection afforded by the ‘shield of the Crown’ doctrine. Unless it can be proven that their anti-competitive conduct is in the public interest, SMAs face the same penalties faced by private enterprises for breach of the TPA. Consideration of each of the seven Western Australian SMAs in this thesis highlights the point that in order to comply with the new regime their legislation will be either amended or repealed entirely. This thesis also examines the operations of the SMAs and shows how they frustrate the intention of competition policy. It then explains to what extent their legislation has been reviewed to date, what changes are expected to be made to the legislation by the respective review dates, and also the reasons why there exists resistance to change within some SMAs. This analysis is all set in the context of an economy-wide move to greater reliance on competitive markets rather than direct government regulation of economic activity.
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McKenny, Stewart Noel. "Consumer attitudes to the products of Issue one comics." Thesis, Queensland University of Technology, 1999.

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Aneja, Urmi. "Economic feasibility and market potential of "modified" butter in Quebec." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk2/tape16/PQDD_0001/MQ29646.pdf.

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Caupers, Margarida Maria Vargas Firmino e. Goes. "Plano de Marketing : Iogurteria do Bairro 2014." Master's thesis, Instituto Superior de Economia e Gestão, 2013. http://hdl.handle.net/10400.5/11399.

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Mestrado em Marketing
O presente trabalho de projecto traduz-se na realização de um Plano de Marketing para a Iogurteria do Bairro. Esta empresa foi criada por dois amigos e sócios e foi lançada em Março de 2012 no mercado da restauração, mais propriamente em frozen yogurt. Este Plano de Marketing tem como objectivos aumentar o reconhecimento da marca perante os clientes, fidelizar os clientes existentes e angariar clientes novos e aumentar as vendas e a notoriedade da marca perante os consumidores e o mercado. Para alcançar eficazmente estes objectivos, foram definidas as envolventes internas e externas da empresa, incluindo uma análise da concorrência e dos factores críticos de sucesso da empresa focal. Com a segmentação, definição do mercado-alvo e posicionamento, foi projectada a estratégia de marketing. São aqui apresentados também os objectivos de marketing e financeiros que se pretendem atingir em 2014. Por fim, este plano apresenta o marketing mix actual da empresa e uma proposta de marketing mix para o futuro, ambos foram definidos com base nos 7P?s, ou seja, Produto, Preço, Distribuição, Comunicação, Pessoas, Processos e Evidências Físicas, sendo que a comunicação será fundamental para atingir os objectivos aqui propostos.
The present project work is reflected in the design of a Marketing Plan for Iogurteria do Bairro. This company was started by two friends and associates and was released in March 2012 on the catering market, specifically of frozen yogurt. This Marketing Plan aims to increase brand recognition by customers, to retain existing customers and attract new customers as well as to increase sales brands awareness by consumers and the market. To achieve these objectives effectively, company's internal and external environment were analysed and an analysis of the competition and of the critical success factors of the focal firm were carried out. A Marketing strategy was designed, by segmentation, definition of the target market and positioning. The plan also presents the marketing financial objectives to be reached by 2014. Finally, this report presents the current marketing mix and a proposed marketing mix for the future, being both defined on the basis of the 7P?s: product, price, distribution, communication, people, processes and physical evidence.
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Khamis, Susie. "Bushells and the cultural logic of branding." Phd thesis, Australia : Macquarie University, 2007. http://hdl.handle.net/1959.14/70732.

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Thesis (PhD)--Macquarie University, Division of Society, Culture, Media & Philosophy, Dept. of Media, 2007.
Bibliography: leaves 281-305.
Introduction -- Advertising, branding & consumerism: a literature survey -- Methodology: from Barthes to Bushells -- A taste for tea: how tea travelled to and through Australian culture -- Class in a tea cup -- A tale of two brands -- Thrift, sacrifice and the happy housewife -- 'He likes coffee SHE likes tea' -- 'Is it as good?': Bushells beyond Australia -- 'The one thing we all agree on' -- Conclusion.
Since its introduction in 1883, the Bushells brand of tea has become increasingly identified with Australia's national identity. Like Arnott's, QANTAS and Vegemite, Bushells has become a part of the nation's cultural vocabulary, a treasured store of memories and myths. This thesis investigates how Bushells acquired this status, and the transformation by which an otherwise everyday item evolved from the ordinary to the iconic. In short, through Bushells, I will demonstrate the cultural logic of branding. -- Bushells is ideally suited for an historical analysis of branding in Australia. Firstly, tea has been a staple of the Australian diet since the time of the First Fleet. So, it proves a fitting example of consumer processes since the early days of White settlement. From this, I will consider the rise of an environment sensitive to status, and therefore conducive to branding. In the late nineteenth century, Bushells was challenged to appeal to the burgeoning corps of middle class consumers. To this end, the brand integrated those ideals and associations that turned its tea into one that flattered a certain sensibility. Secondly, having established its affinity with a particular market group, the middle class, Bushells was well positioned to track, acknowledge and incorporate some of the most dominant trends of the twentiethcentury; specifically, the rise of a particular suburban ideal in the 1950s, and changing conceptions of gender, labour and technology. Finally, in the last two decades, Bushells has had to concede decisive shifts in fashion and taste; as Australia's population changed, so too did tea's place and prominence in the market. This thesis thus canvasses all these issues, chronologically and thematically. To do this, I will contextualise Bushells' advertisements in terms of the contemporary conditions that both informed their content, and underpinned their appeal. -- Considering the breadth and depth of this analysis, I argue that in the case of Bushells there is a cultural logic to branding. As brands strive for relevance, they become screens off which major societal processes can be identified and examined. As such, I will show that, in its address to consumers, Bushells broached some of the most significant discourses in Australia's cultural history.
Mode of access: World Wide Web.
v, 305 leaves ill
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Kondratienė, Laima. "Ekologiškų pieno produktų pardavimų skatinimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140616_112307-76935.

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Tyrimo objektas - ekologiškų pieno produktų pardavimai. Tyrimo tikslas - nustačius ekologiškų pieno produktų pardavimų Lietuvoje būklę, pateikti jų pardavimų skatinimo sprendimus. Tyrimo tikslui įgyvendinti numatyti tokie uždaviniai: 1. atskleisti ekologiškų pieno produktų ypatumus ir jų pardavimus įtakojančius veiksnius; 2. išanalizuoti ekologiškų pieno produktų rinką ir jų būklę; 3. parengti ekologiškų pieno produktų pardavimų skatinimo veiksmų planą. Tyrimo metodai - Lietuvos ir kitų šalių autorių mokslinės literatūros analizė, sisteminimas ir apibendrinimas, anketinė apklausa, duomenų grupavimas statistiniai duomenys. Duomenys rinkti anketinės apklausos metodu. Respondentai 2014 m., sausio – kovo mėn. tyrime dalyvavo internetu. Iš viso atsakyta 404 anketos. Tyrimo rezultatai pateikti trijose baigiamojo darbo dalyse. Pirmojoje darbo dalyje atlikta ekologiškų pieno produktų pardavimus įtakojančių veiksnių teorinė analizė. Antrojoje darbo dalyje pateikta ekologiškų pieno produktų rinkos ir būklės analizė bei ekologiškų produktų vartojimo tyrimo rezultatai. Trečiojoje darbo dalyje pasiūlytos naudotinos ekologiškų pieno produktų pardavimų skatinimo priemonės ekologiškais produktais prekiaujančioms elektroninėms parduotuvėms ir prekybos centrams. Darbo pabaigoje pateiktos išvados. Baigiamojo darbo rengimo metu gauti rezultatai buvo pristatyti ASU 2014 04 24 vykusioje konferencijoje Aleksandro Stulginskio universiteto studentų mokslinėje konferencijoje „Jaunasis... [toliau žr. visą tekstą]
Research methods – analysis, systematization and generalization of scientific literature by Lithuanian and foreign authors, questionnaire survey, data grouping and statistical data analysis. The respondents participated via Internet during the period from January to March, 2014. There were totally responded 404 questionnaires. Research outcomes are presented in three parts of the final thesis. In the first part of the thesis the theoretical analysis of the factors, that impact the sales of ecological dairy products is completed. In the second part of the thesis, the analysis of market and condition of ecological dairy products, and research outcomes of ecological dairy product consumption are presented. In the third part of the thesis, applicable sales promotion measures of ecological dairy products for e-shops and supermarkets, that sell ecological products are proposed. At the end of the thesis the conclusions are drawn. The outcomes gained during the final thesis preparation were presented at the students’ scientific conference ‘Junior Scientist 2014’ at Aleksandras Stulginskis University that took place on the 24th April, 2014 at ASU and were published in the set of the conference articles (‘Production and Sales Trends of Ecological Products in Lithuania’. Annex 1).
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Bhaskaran, Sukumaran. "A study of current strategies and position and an analysis of the market prospects for the export of Australian dairy products to Malaysia." Thesis, 1994. https://vuir.vu.edu.au/15383/.

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This study analyses trends in demand for dairy products in Malaysia, characteristics of the Australian dairy industry, the marketing strategies of Australian dairy companies, the marketing strategies of major competitors, public policy influencing dairy industry development in Malaysia and concludes with a SWOT analysis of the market for dairy products in Malaysia from an Australian perspective.
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Books on the topic "Dairy products Australia Marketing"

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United, States Congress House Committee on Agriculture Subcommittee on Livestock Dairy and Poultry. United States trade in livestock, dairy, and poultry products with Australia and New Zealand: Hearing before the Subcommittee on Livestock, Dairy, and Poultry of the Committee on Agriculture, House of Representatives, One Hundred Fifth Congress, second session, February 26, 1998. Washington: U.S. G.P.O., 1998.

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Coleman, Jonathan R. Dairy products. Washington, DC: Office of Industries, U.S. International Trade Commission, 1998.

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Coleman, Jonathan Roger. Dairy products. Washington, DC: Office of Industries, U.S. International Trade Commission, 1998.

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Coleman, Jonathan R. Dairy products. Washington, DC: Office of Industries, U.S. International Trade Commission, 1998.

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Ling, K. Charles. Marketing operations of dairy cooperatives. Washington, D.C: U.S. Dept. of Agriculture, Agricultural Cooperative Service, 1989.

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Ling, K. Charles. Marketing operations of dairy cooperatives. Washington, D.C: U.S. Dept. of Agriculture, Rural Business-Cooperative Service, 1999.

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Agarwal, V. K. Marketing of dairy products in western U.P. Bombay: Himalaya Pub. House, 1988.

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General Agreement on Tariffs and Trade (GATT). The world market for dairy products, 1993. Geneva: GATT, 1993.

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Ling, K. Charles. Marketing operations of dairy cooperatives, 2007. Washington, D.C: USDA Rural Development, 2009.

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Ling, K. Charles. Marketing operations of dairy cooperatives, 2007. Washington, D.C: USDA Rural Development, 2009.

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Book chapters on the topic "Dairy products Australia Marketing"

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Schmekel, Eva. "Market and Marketing of Dairy Products." In Milk, 447–52. Dordrecht: Springer Netherlands, 1987. http://dx.doi.org/10.1007/978-94-017-5571-9_51.

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Jolliet, F. E. "Marketing Aspects of Dairy Products in Developing Countries." In Milk, 299–304. Dordrecht: Springer Netherlands, 1987. http://dx.doi.org/10.1007/978-94-017-5571-9_34.

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de Roon, D. E. "Market and Marketing of Dairy Products in Developing Countries." In Milk, 285–97. Dordrecht: Springer Netherlands, 1987. http://dx.doi.org/10.1007/978-94-017-5571-9_33.

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Cicic, Muris, Jiin-Jang Tsai, and Paul G. Patterson. "Country of Origin Effect for Taiwanese-Made Personal Computer Products in Australia." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 413–16. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17323-8_91.

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Sharma, Rajeev. "Marketing of Tobacco Products in Australia." In Advances in Marketing, Customer Relationship Management, and E-Services, 187–94. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4357-4.ch015.

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Liberal western, democratic traditions provide ‘freedom of choice’ to consumers. This doctrine is also extended to commercial organisations in developing their marketing and promotional strategies. Some products, tobacco in particular, have continued to attract a high level of social and legislative scrutiny in the industrialised countries. There is an argument that tobacco products are excessively harmful to the society–particularly the vulnerable and disadvantaged. As a result governments have a bigger responsibility and a significant role to play in regulating such goods and services. The Australian Federal Government has recently introduced a bill into Parliament. It aims to lay down very stringent guidelines and restrict the promotional options for tobacco product marketing in Australia. This real and evolving case study looks into the challenges faced by the marketers.
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Pasta, Catia, Rosario Petriglieri, and Margherita Caccamo. "Optimal Procedures to Valorize High-Quality Traditional Dairy Products." In Milk Production, Processing and Marketing. IntechOpen, 2019. http://dx.doi.org/10.5772/intechopen.86831.

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Escribano, Alfredo J. "Marketing Strategies for Trendy Animal Products." In Practice, Progress, and Proficiency in Sustainability, 169–203. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2912-5.ch010.

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There is increasing pressure on companies to follow more strict practices along the whole supply chain regarding sustainability and health. However, consumers' knowledge on nutrition, labelling and on the impacts of the agri-food system is scarce. In this sense, it is particularly interesting to analyse consumers' behaviour towards a family of products coming from one of the most controversial sectors due to both past health hazards and its high environmental impact: the livestock sector. This sector constitutes itself one of the Global issues' bottlenecks that call for urgent action. The present study reviews consumers' behaviour towards meat and dairy products claiming different attributes related to sustainability. Therefore, this chapter reviews, synthesize and discusses the existing knowledge on the topic with an integrative-interdisciplinary approach. Finally, marketing strategy recommendations are provided.
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Noguti, Valeria, Sonika Singh, and David S. Waller. "Gender Differences in Motivations to Use Social Networking Sites." In Social Media Marketing, 680–95. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-5637-4.ch034.

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This chapter investigates gender differences in motivations to use social networking sites (SNS), a subset of social media. The present research focuses on Facebook given its prominence among currently available SNS. Analysing a survey of university students in Australia, the results indicate that female consumers are more likely than male consumers to use Facebook to seek information (to research and learn new things and to discuss products and brands) and for convenience (to obtain things with little effort). Both of these reasons in turn relate positively to their degree of engagement on Facebook, where engagement is operationalized as cognitive absorption which is a state of deep involvement with an activity.
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Desai, Pranav D. "The ICT Adoption in AMUL." In Rural Entrepreneurship and Innovation in the Digital Era, 143–58. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-4942-1.ch008.

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The adoption of information communication technologies (ICT) in rural regions of Gujarat by the Gujarat Cooperative Milk Marketing Federation Limited (GCMMFL) can be considered as an iconic practice in the dairy industry in India. It is typically assumed that the efforts associated with the investment of ICT in rural area are not as effective as expected, though in the case of Amul, it was proved otherwise. Amul is a dairy farming company that produces a variety of milk products and GCMMF takes responsibility of distributing and marketing of the products of it. Amul has been a forerunner of rural India's adoption of ICT in dairy industry. This chapter shares the success story of Amul and how they utilized ICT in the dairy industry. The application of IT enabled Amul to get better control for the accumulated milk from scattered suppliers. The Amul case is a prime example for the enabling role of the technology for innovation.
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Koo, Fung Kuen, and Huong Le. "Understanding Culture, Motivation, and Ethnic Consumer Behavior." In Handbook of Research on Effective Marketing in Contemporary Globalism, 47–65. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-6220-9.ch003.

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Understanding ethnic consumer behaviors through a case study of good practice and their innovative marketing strategies to ethnic consumers is important. Surprisingly, little has been done to discuss which practices and strategies may work best when marketing to ethnic consumers. This chapter presents a case study of the Immigration Museum (Melbourne, Australia) and how the organization uses strategies to promote their products and programs to ethnic consumers. The case study and in-depth interviews are the methods used. In this chapter, the authors argue that a combination of Alferder's and Schwartz's theoretical frameworks help museum marketers understand behaviors of ethnic groups, thereby using appropriate marketing strategies in encouraging their consumption. This chapter extends current marketing literature on consumers' motivation, drive, and needs, and non-profit marketing, and validates selected motivational theories. It also provides practical implications for marketers of non-profit organizations.
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Conference papers on the topic "Dairy products Australia Marketing"

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Samoggia, Antonella. "FUNCTIONAL DAIRY PRODUCTS: DETERMINANTS OF IN-STORE PRICE RECALL." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.05.02.02.

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Olszewska, Katarzyna, and Anetta Waśniewska. "Marketing activities of entities on the milk market and sustainable consumption of dairy products." In 19th International Scientific Conference "Economic Science for Rural Development 2018". Latvia University of Life Sciences and Technologies. Faculty of Economics and Social Development, 2018. http://dx.doi.org/10.22616/esrd.2018.107.

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Jessica, Diandra, Fazlul K. Rabbanee, and M. Quaddus. "HABITUAL PURCHASE OF GREEN PRODUCTS AND QUALITY OF LIFE – EVIDENCE FROM AUSTRALIA." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.06.06.04.

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Macchia, Silvia. "Balancing co-op firms’ multifaced goals to smooth governance issues: A BSC approach." In Corporate governance: An interdisciplinary outlook. Virtus Interpress, 2023. http://dx.doi.org/10.22495/cgaiop16.

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This study aims to define and discuss a PM framework suitable to be adopted by co-op organisations engaged in agricultural activities (dairy, crops production, honey, vegetable production, etc.), marketing of their members’ products and agricultural input supply
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Reports on the topic "Dairy products Australia Marketing"

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Finkelstain, Israel, Steven Buccola, and Ziv Bar-Shira. Pooling and Pricing Schemes for Marketing Agricultural Products. United States Department of Agriculture, August 1993. http://dx.doi.org/10.32747/1993.7568099.bard.

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In recent years there has been a growing concern over the performance of Israel and U.S. agricultural marketing organizations. In Israel, poor performance of some marketing institutions has led to radical reforms. Examples are the two leading export industries - citrus and flowers. In the U.S., growth of local market power is eliminating competitive row product prices which served as the basis for farmer cooperative payment plans. This research studies, theoretically, several aspects of the above problem and develops empirical methods to assess their relative importance. The theoretical part deals with two related aspects of the operation of processing and marketing firms. The first is the technological structure of these firms. To this end, we formalize a detailed theory that describes the production process itself and the firm's decision. The model accounts for multiple products and product characteristics. The usefulness of the theory for measurement of productivity and pricing of raw material is demonstrated. The second aspect of the processing and marketing firm that we study is unique to the agricultural sector, where many such firms are cooperatives. In such cooperative an efficient and fair mechanism for purchasing raw materials from members is crucial to successful performances of the firm. We focus on: 1) pricing of raw materials. 2) comparison of employment of quota and price regimes by the cooperative to regulate the quantities, supplied by members. We take into consideration that the cooperative management is subject to pressure from member farmers. 3) Tier pricing for raw materials in order to ensure efficiency and zero profits at the cooperative level. This problem is examined in both closed and open cooperatives. The empirical part focuses in: 1) the development of methodologies for estimating demand for differentiated products; 2) assessing farmers response to component pricing; 3) measurement of potential and actual exploitation of market power by an agricultural marketing firm. The usefulness of the developed methodologies are demonstrated by several application to agricultural sub-sectors, including: U.S. dairy industry, Oregon wine industry, Israeli Cotton industry and Israeli Citrus industry.
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