Academic literature on the topic 'CUSTOMISED ADVERTISEMENTS'
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Journal articles on the topic "CUSTOMISED ADVERTISEMENTS"
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Abirami, B., and Meghna Rajan. "Impact of Behavioural Retargeting on the Purchase Pattern of Customers." RESEARCH REVIEW International Journal of Multidisciplinary 7, no. 9 (September 20, 2022): 01–06. http://dx.doi.org/10.31305/rrijm.2022.v07.i09.001.
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Retargeting is a type of online advertising in which the consumer's previous activities are used to target them. In this paper it reflects the “impact of behavioural retargeting on the purchase pattern of consumers Using this relatively new method, businesses can now give customers customised recommendations in real time when they visit their websites, allowing them to remember their intents and possibly persuading them to make a purchase. This paper study the change in purchase pattern of the customers and it was found that the behavioural change is not influenced by retargeting advertisements.
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Kim, Hyeong-Gyun. "Design of AI Digital Signage System Through User Hierarchy Analysis Based on Deep Learning." Journal of Computational and Theoretical Nanoscience 18, no. 5 (May 1, 2021): 1500–1505. http://dx.doi.org/10.1166/jctn.2021.9572.
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Existing digital signage advertisements send advertisements to unspecified people, so there is a limit to the advertisement exposure effect, and it is very difficult to analyze advertisement effects because several advertisements are repeatedly exposed for a certain period of time. This paper proposes an AI digital signage system that automatically analyzes the user hierarchy based on deep learning and displays customized advertisements to users. For this, a system that learns the face of an ad viewer is built using a convolutional neural network. For preliminary training, we used face images from Korean face image data, and layered them into six using the gender and age information provided. The facial features of these pictures were quantified using a convolutional neural network, and these values were stored in a database for learning. Real-time automatic hierarchy was tested using the data set produced in this way, and the success rate was between 84% and 95% for each hierarchy. It is thought that a system with a higher success rate can be created if the user hierarchy learning model learns images of various face poses and collects and learns data used in the automatic classification process through tracking.
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Oztaysi, Basar, Sezi Cevik Onar, and Cengiz Kahraman. "A dynamic pricing model for location based systems by using spherical fuzzy AHP scoring." Journal of Intelligent & Fuzzy Systems 39, no. 5 (November 19, 2020): 6293–302. http://dx.doi.org/10.3233/jifs-189097.
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Location-Based Systems enable novel business models that can locate a person and send an action or message to him/her. One of the most commonly adopted location-based business models is location-based advertisements. Companies can send customized messages to target customers by using location-based ads. The model is promising since the conversion rate of the customers is high. On the other side, since the customers can be targeted based on their locations and interests, the price of the advertisement should be modeled a dynamic pricing model. In this study, we propose a dynamic pricing model for location-based ads by using the Spherical Fuzzy AHP method.
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Hanafizadeh, Payam, Mehdi Behboudi, and Hamideh Mokhtari Hasanabad. "Online Advertising Intermediary." International Journal of Online Marketing 4, no. 1 (January 2014): 29–38. http://dx.doi.org/10.4018/ijom.2014010103.
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Applying bleeding edge courses of action in advertising is always a case on the table of decision makers. In online case, lack of a practice to place right advertisement in a right time for the right user has been counted as biggest challenage. On the other hand, “ad clutter”, the key criticism on online advertising; is about to put online advertisement's benefits away and annoying users more than before. Accordingly, this article aims at scrutinizing this critical problem by incorporating one of the next generation technologies, Lead Generation. This study introduces an e-business framework in advertisement intermediating in the form of a framework so that lets advertisers advertise in customized way. In this approach, the authors focused on displaying a personalized ad for each user by which marketers could redirect their visiting prospects into becoming their own consumers. At the end, the managerial implications are reported.
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Sharma, Rishi Raj, and Balpreet Kaur. "Modeling the Elements and Effects of Global Viral Advertising Content: A Cross-cultural Framework." Vision: The Journal of Business Perspective 22, no. 1 (February 7, 2018): 1–10. http://dx.doi.org/10.1177/0972262917750225.
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With advancements in information and communication technology, a lot of changes have come in the way the products are being promoted by the marketers across the globe. Viral marketing incites the consumers to disseminate marketing content through various modes and one of which includes viral advertisements. The study analysed the content of global advertisements to explore the dominating factors in the ad content which makes them viral across the globe. Survey was conducted online among the respondents of Indian and American origin for measuring the effectiveness of the dominating elements on brand attitude and respondents’ intentions to purchase the advertised brand and to share the corresponding advertisements. Structural equation modeling (SEM), a multivariate technique, was used on two samples to measure effectiveness of advertising content across two countries. The content analysis results show that although a standardized advertising strategy is used across the global level, but as indicated by the distinctions revealed from the empirical analysis of choices of two cultures, it can be inferred that advertisement should be fairly similar across the different cultures. The study leaves an implication for the advertisers to customize their advertising content in compliance with the uniqueness of culture in different countries.
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Bodenmiller, Adam E., Adnan K. Shaout, and Zhivko V. Tyankov. "A Classified Advertisement Framework to Support Niche and other Targeted Markets." International Journal of Enterprise Information Systems 12, no. 3 (July 2016): 38–59. http://dx.doi.org/10.4018/ijeis.2016070103.
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Classified advertisement sites often follow two different approaches to filter classified advertisement data to customers and potential customers. The first approach is to reach out to the broader market, allowing the customers to filter to their target market on the classified website. The downside of this approach is that it lacks the customization and specialization people in a niche market tend to prefer. The second approach is to create classified advertisement websites that are customized to meet the needs of a target or niche market. This specialization is more appealing to niche market customers. However, the second approach is more focused. Therefore, the customer base is smaller, and expanding to more markets requires building more websites, which can be costly in time, money and effort. In this paper the authors propose a framework that allows website developers to quickly and efficiently create targeted market websites. The framework proposed enables website developers to quickly customize text, context and features offered on the newly created targeted market website. In addition, the framework overcomes the entry barrier new websites face by obtaining the starting classified listings required to make a new classified website viable to potential buyers and sellers.
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Rennick, Brian, Leticia Camacho, and Andy Spackman. "Targeted awareness: promoting niche resources using confirmation emails." Library Management 41, no. 4/5 (April 14, 2020): 183–91. http://dx.doi.org/10.1108/lm-11-2019-0083.
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PurposeThe purpose of this paper is to examine the effectiveness of a targeted email advertising method that informs university students about library resources relevant to their major.Design/methodology/approachOver the course of one semester, students with business and communications majors who reserved group study rooms received customized confirmation emails that included targeted advertisements for library databases. These advertisements invited students to click a link that led to a database related to a student's major. Near the end of the semester, students were invited to complete a short survey about the advertisements. Survey questions were designed to discover whether the advertisements were seen and to measure database relevancy. The survey also gathered participant perceptions about the value of this targeted awareness advertising approach.FindingsOverall, the technique of appending database advertisements to reservation emails proved ineffective; very few students recalled seeing the advertisements or clicking the links. On the positive side, this study showed that very few of the survey respondents disapproved of receiving advertisements. Another positive result was that a majority indicated the selected library databases were relevant to their needs. Respondents also offered suggestions for improving this marketing technique.Originality/valueThis research introduces a novel, unobtrusive approach to advertising library resources to a targeted audience. The results can be used by library administrators as a starting point for experimenting with similar (yet improved) methods of sharing information about relevant library resources with specific user populations.
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Corso, Kathiane Benedetti, and Matheus de Mello Barcellos. "A RESPOSTA DOS ESPECTADORES DO YOUTUBE A PROPAGANDAS INTEGRADAS AO CONTEÚDO DE VÍDEOS: um estudo netnográfico." Revista Observatório 5, no. 6 (October 1, 2019): 171–96. http://dx.doi.org/10.20873/uft.2447-4266.2019v5n6p171.
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O presente artigo tem por objetivo analisar a resposta de usuários do YouTube à existência de propaganda inserida dentro do conteúdo de vídeosPara se chegar a tal objetivo foi realizada uma pesquisa exploratória e qualitativa através do método netnográfico. Como principais resultados foi observado que existem cinco modelos utilizados pelos produtores de conteúdo para a inserção de propagandas no conteúdo de vídeos. Os modelos com maior resposta por parte dos usuários foram aqueles que apresentavam o produto por um período maior de tempo. Sendo que as propagandas que apresentaram uma resposta mais positiva dos usuários foram aquelas que geraram informação, entretenimento ou eram customizadas para o público que as assistiram.
PALAVRAS-CHAVE: YouTube; Propaganda; Netnografia.
ABSTRACT
This article purpose to analyze the response of YouTube users to advertisement inserted within the content of videos. To reach this aim, an exploratory and qualitative research was carried out through the netnographic method. As main results it was perceived that there are five models used by content producers for the insertion of advertisements in the content of videos. The models with the highest response from users were those who presented the product for a longer period of time. Since the advertisements that presented a more positive response from the users were those that generated information, entertainment or were customized for the audience that attended them.
KEYWORDS: YouTube; Advertising; Netnography.
RESUMEN
El presente artículo tiene como objetivo analizar la respuesta de usuarios de YouTube a propagandas insertadas em el contenido de videos. Para llegar a tal objetivo se realizó una investigación exploratoria y cualitativa por médio del método netnográfico. Como principales resultados se observó que existen cinco modelos utilizados por los productores de contenido para la inserción de propagandas en el contenido de los vídeos. Los modelos con más respuesta por parte de los usuarios fueron aquellos que presentaban el producto por un período mayor de tiempo. Siendo que las propagaciones que presentaron una respuesta más positiva de los usuarios fueron aquellas que generaron información, entretenimiento o eran personalizadas al público que las asistieron.
PALABRAS CLAVE: YouTube; publicidad; Netnografía.
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Jeong, Da-Bin, Mi-Seon Lee, and Hwa-Jung Choi. "Study on Recognition and Brand of Customized Cosmetics According to Sex, Residental Area and Final education Level." Journal of the Korean Society of Cosmetology 29, no. 3 (June 30, 2023): 751–63. http://dx.doi.org/10.52660/jksc.2023.29.3.751.
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In response to consumer demand for personalized content, the customized cosmetics market continues to grow, centering on the beauty industry. This study was conducted to find out the awareness and brand awareness of customized cosmetics. From February 2023, a total of 313 adult men and women residing in Korea were surveyed on the degree of awareness of customized cosmetics, domestic and foreign brand awareness and use experience, evaluation of major brands of customized cosmetics, and expectations. Statistical analysis was performed on the data collected after the survey using SPSS version 25.0 for Windows. As a result, the recognition level of customized cosmetics was 'normal' (45.4%), and the product path was 'online advertisement' (42.8%), 'new purchase and plan to use' of customized cosmetics (62.6%), and product purchase and use plan. As for the place, 'online shopping mall' (46.3%) accounted for a high proportion. Brand recognition and usage status at home and abroad was 'know' (53.6%), the number of recognized brands was 'more than 4' (53.0), and the evaluation of domestic and foreign brand image was very high as 'positive' (80.7%). In terms of product diversity, 'satisfaction' (68.6%) was found to be high. The experience of purchasing and using domestic and foreign brands for customized cosmetics was higher than that of foreign brands, showing a significant difference. As for the purchase of customized cosmetics and the level of expectation for domestic and foreign brands, the expectation level was high with 'expectation' for domestic brands (92.9%) and 'expectation' for foreign brands (94.8%). As a result of comparative analysis by classifying groups according to general characteristics, the degree of recognition of customized cosmetics and intention to purchase showed significant differences in part according to gender, residential area, and final education level. Domestic and foreign brand awareness and experience of customized cosmetics, and expectations for customized cosmetics showed differences according to gender, region of residence, and final education level. Therefore, based on these results, it can be applied as basic data for research on the activation of customized cosmetics.
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Chen, Ping Ping, Ding Ying Tan, and Xiu Feng Liu. "Research and Achievement of Customized Services in Electronic Commerce Based on Data Mining." Advanced Materials Research 546-547 (July 2012): 452–57. http://dx.doi.org/10.4028/www.scientific.net/amr.546-547.452.
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As the amount of sales increases rapidly, amount of data become very huge, and the management of customers’ relationship also becomes a more complex problem. Using data mining to analyze data to discover the rules and knowledge among them so that customized services in electronic commerce could be sustained and enterprises’ sales could be more intelligential. With data mining, we can do the following things. Firstly, it analyzes the customers’ shopping behavior and preference with association rules so that it can provide the recommending in the shopping process to make customers getting the right goods more convenient and faster. Secondly, it uses decision tree to classify the customers so that it makes a better communication between customers, provides customized shopping user interface to them and gives the pertinent advertisement to them.
Dissertations / Theses on the topic "CUSTOMISED ADVERTISEMENTS"
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Bjuhr, Beatrice, and My Tra Pham. "The impact of ad, personal, and situational characteristics on positive affect and felt urge to buy impulsively. A quantitative study in the Facebook context." Thesis, Umeå universitet, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-105908.
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Social media has grown in importance as an advertising communication tool, and companies take advantages of this by using social media marketing to meet their marketing objectives. The research context in this study is chosen to be the social media Facebook, mainly since it is the biggest and most used social media in Sweden but also since Facebook offers companies many different commercial options. We detected a research gap, since there is a lack of theory on Facebook’s customized advertisements on a more specific context that is felt urge to buy impulsively. We could also identify a research gap since there is no study investigating how positive affect and felt urge to buy impulsively are affected by different characteristics in Umeå, Sweden or in the Facebook context among Umeå members. The purpose with this study is to investigate the effects of ad characteristics, personal consumption characteristics, and situational characteristics on positive affect and felt urge to buy impulsively. The characteristics consist of nine constructs; felt urge to buy impulsively, positive affect, promotional effect, atmospheric effect, impulse buying tendency, hedonic consumption, customized advertisement, time availability and money availability. To fulfill the purpose of this thesis, we conducted a quantitative study. In the quantitative study we conducted a web-based self-selected survey. The link to the survey was posted in four different Facebook groups and on our own Facebook pages. The link the survey was also distributed by flyers to randomly targeted people at Umeå University and Umeå center. By conducting a survey we were able to detect effects between the variables. When analyzing the results using regression analysis we concluded there are eight supported hypothesizes. The first multiple regression analysis showed that promotional effect, atmospheric effect, hedonic consumption tendency, customized advertisement and time availability had a significant positive effect on positive affect. In the second multiple regression analysis we concluded that hedonic consumption tendency and customized advertisement had a significant positive effect on felt urge to buy impulsively. The last regression analysis showed that positive affect had a significant positive effect on felt urge to buy impulsively. From the result we could confirm some of previous study’s findings and also contribute with new findings. We also suggest practical recommendations for companies using Facebook as an advertising channel, and how they can improve the advertising to make a good impression on the consumers.
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CHAUHAN, NISHA. "THE IMPACT OF CUSTOMISED ADVERTISEMENTS ON CONSUMER BEHAVIOUR IN INDIA." Thesis, 2020. http://dspace.dtu.ac.in:8080/jspui/handle/repository/18195.
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If we go by the simple definition of digital marketing then basically it is promoting products
or services through different forms of electronic media. The form of digital marketing is
different from the traditional marketing. In digital marketing we can assess the marketing
campaign of the organisation in real time and can easily identified which ad is more effective
in nature. Customised ads is one of the best strategies used by the organization for attracting
the prospective customers. Through this research we want to establish a defined relationship
between customer behaviour and customised ads. Other aspects related to customised ads are
explored and discussed under this study. A sample of 61 respondents is used to analyse the
behaviour of customers w.r.t appeal, personality and content in ad. For gathering and analysis
of data tools like google form, Excel and Spss is used. Chi-square, pie chart and classification
are used to study the collected data.
Book chapters on the topic "CUSTOMISED ADVERTISEMENTS"
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Cole, Richard T., and Elizabeth Taylor Quilliam. "Online Games as Powerful Food Advertising to Children." In Handbook of Research on Effective Electronic Gaming in Education, 358–69. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-59904-808-6.ch021.
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As Internet marketing has evolved, customized online games created to promote specific brands or products have been embraced by food marketers. At the same time that these advergames, a hybrid of entertainment and advertising, have emerged, childhood obesity in the United States has reached what some consider epidemic proportions. Advertising to children is frequently implicated as contributing to children’s poor dietary choices, and ultimately to childhood obesity and its attendant medical risks. In this chapter, we describe the nature of advergames, consider their effectiveness as teaching tools and advertisements, and suggest public policy issues related to the continued use of advergames to promote non-nutritious foods to children.
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Semerádová, Tereza, and Petr Weinlich. "Reaching Your Customers Using Facebook and Google Dynamic Ads." In Research Anthology on Strategies for Using Social Media as a Service and Tool in Business, 582–99. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-9020-1.ch030.
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Dynamic Product Ads (DPAs) and Dynamic Search Ads (DSAs) represent a type of online advertising primarily used for remarketing purposes. However, more and more advertisers can use DPA for acquisition campaigns as well. Dynamic ads are an integral part of the marketing strategies of all large e-shops and companies that have a product or service catalog. Dynamic advertising reduces the time and effort put into the creation of online advertisements and provides the highest level of personalized targeting possible. With a product catalog and a properly set pixel or tracking code, it is possible to create individually customized ads within seconds. This chapter tests the effectiveness of DPAs and DSAs within the context of the two greatest advertising platforms, Facebook and Google ads, and compares their performance against the manually optimized ad sets.
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Semerádová, Tereza, and Petr Weinlich. "Reaching Your Customers Using Facebook and Google Dynamic Ads." In Impacts of Online Advertising on Business Performance, 177–99. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-1618-8.ch007.
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Dynamic Product Ads (DPAs) and Dynamic Search Ads (DSAs) represent a type of online advertising primarily used for remarketing purposes. However, more and more advertisers can use DPA for acquisition campaigns as well. Dynamic ads are an integral part of the marketing strategies of all large e-shops and companies that have a product or service catalog. Dynamic advertising reduces the time and effort put into the creation of online advertisements and provides the highest level of personalized targeting possible. With a product catalog and a properly set pixel or tracking code, it is possible to create individually customized ads within seconds. This chapter tests the effectiveness of DPAs and DSAs within the context of the two greatest advertising platforms, Facebook and Google ads, and compares their performance against the manually optimized ad sets.
Conference papers on the topic "CUSTOMISED ADVERTISEMENTS"
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Taspinar, Mete, A. Teoman Naskali, Gonen Eren, and Merve Kurt. "The importance of customized advertisement delivery using 3D tracking and facial recognition." In 2012 Second International Conference on Digital Information and Communication Technology and it's Applications (DICTAP). IEEE, 2012. http://dx.doi.org/10.1109/dictap.2012.6215365.
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Xiaoli, Chen, and Zhangli. "A Competency Model for Travel Customizer in China: A Study Based on Online Recruitment Advertisements." In International Conference on Modern Educational Technology and Innovation and Entrepreneurship (ICMETIE 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200306.137.
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Hsu, Yihung, and Chien-Hsiung Chen. "Usability Study on the User Interface Design of Streaming Service Applications." In 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023). AHFE International, 2023. http://dx.doi.org/10.54941/ahfe1003196.
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Streaming service applications allow users to watch programs across devices anytime and anywhere, and their share is increasing. In order to understand the usability of existing streaming service applications, this study selected three representative streaming service Applications in the market, namely IQIYI, Netflix, and Disney+. Download the paid version of the streaming service applications for the Android platform. Six operation tasks are designed according to users' common functions, namely, selecting the film, playing the fast-forward function, adding the film to the playlist, finding the recorded history, confirming the user’s account, and downloading the film. The experimental equipment was Xiaomi Tablet Pad5, the operating environment was a general university classroom, the participants were invited by convenience sampling. A total of 31 participants (M=19.7; SD=2.54), 16 males and 15 females, were enrolled in the university departments of Chinese Culture University and National Taipei University of Education. The experiment was conducted by filling out basic information, System Usability Scale (SUS), and subjective scale after tasks. The experimental results were divided into qualitative and quantitative parts, and the quantitative part was checked by one-way ANOVA. All the generated results are summarized as follows: (1) The search window is based on the user's needs, so do not set the keywords of the advertisement and do not push the advertisement window during the operation process to avoid affecting the user's experience. (2) Video download button can be set under the video preview window, and the width of the button can be set to the same width as the preview window for the convenience of the participant. (3) The interface can be customized to add or remove items and categories that users like. (4) For unknown functions and buttons, simple icons or explanations can be provided to facilitate participants to fully utilize the available functions on the interface. (5) Future work can increase the number of participants or conduct A/B tests on the uncorrected version of the interface after the correction to verify the effect of the correction.