Academic literature on the topic 'Customer retention'
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Journal articles on the topic "Customer retention"
Aityassine, Fatima Lahcen Yachou. "Customer satisfaction, customer delight, customer retention and customer loyalty: Borderlines and insights." Uncertain Supply Chain Management 10, no. 3 (2022): 895–904. http://dx.doi.org/10.5267/j.uscm.2022.3.005.
Full textCoyles, Stephanie, and Timothy C. Gokey. "Customer retention is not enough." Journal of Consumer Marketing 22, no. 2 (March 1, 2005): 101–5. http://dx.doi.org/10.1108/07363760510700041.
Full textKomalasari, Fiona Poetri, and Surya Fajar Budiman. "Customer Retention Strategy Through Customer Satisfaction and Customer Loyalty: The Study on Traveloka Loyalty Program." TRJ Tourism Research Journal 2, no. 1 (October 26, 2018): 69. http://dx.doi.org/10.30647/trj.v2i1.32.
Full textAhmed, Ibrahim, Usman Yerima Abdullahi, and Ibrahim Abba. "Customer Retention Strategies: Benefits on Small Businesses in Nigeria." Global Journal of Business and Social Science Review (GJBSSR) Volume 4 (2016: Issue-3) 4, no. 3 (August 21, 2016): 63–67. http://dx.doi.org/10.35609/gjbssr.2016.4.3(9).
Full textMahapatra, S. N., and Parveen Kumar. "CUSTOMER RETENTION: A STUDY ON INDIAN BANKS." International Journal of Research -GRANTHAALAYAH 5, no. 7 (July 31, 2017): 485–92. http://dx.doi.org/10.29121/granthaalayah.v5.i7.2017.2157.
Full textTifliyah, Siti Zainut, Fatchur Rohman, and Noermijati Noermijati. "EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT TO CUSTOMER RETENTION MEDIATED BY CUSTOMER SATISFACTION AND CUSTOMER LOYALTY." JURNAL APLIKASI MANAJEMEN 19, no. 4 (December 1, 2021): 896–904. http://dx.doi.org/10.21776/ub.jam.2021.019.04.17.
Full textNehari-Talet, Amine, Samer Alhawari, and Haroun Alryalat. "The Outcome of Knowledge Process for Customer of Jordanian Companies on the Achievement of Customer Knowledge Retention." International Journal of Knowledge Management 6, no. 1 (January 2010): 44–61. http://dx.doi.org/10.4018/jkm.2010103003.
Full textSuhanda, Yogasetya, Lela Nurlaela, Ike Kurniati, Andy Dharmalau, and Ita Rosita. "Predictive Analysis of Customer Retention Using the Random Forest Algorithm." TIERS Information Technology Journal 3, no. 1 (June 25, 2022): 35–47. http://dx.doi.org/10.38043/tiers.v3i1.3616.
Full textTauriana, Dian, and Ni Made Dini Arisani. "Analisis Implementasi Customer Relationship Management dan Kualitas Pelayanan Jasa terhadap Kepuasan Pelanggan dan Dampaknya pada Retensi Pelanggan Hotel Bidakara Jakarta." Binus Business Review 3, no. 1 (May 31, 2012): 449. http://dx.doi.org/10.21512/bbr.v3i1.1333.
Full textKabue, Hellen W. "Creating Customer Value for Enhanced Customer Satisfaction and Retention." Research in Economics and Management 5, no. 3 (June 11, 2020): p7. http://dx.doi.org/10.22158/rem.v5n3p7.
Full textDissertations / Theses on the topic "Customer retention"
Kankam, Boadu Ama Achiaa [Verfasser]. "Customer Relationship Management and Customer Retention / Ama Achiaa Kankam Boadu." München : GRIN Verlag, 2019. http://d-nb.info/1199344958/34.
Full textCassab, Harold. "Multi-channel service : performance and implications for customer retention /." Thesis, Connect to this title online; UW restricted, 2005. http://hdl.handle.net/1773/8749.
Full textWalcott, Ronald. "Customer Retention in Highly Saturated Telecommunications Markets." Thesis, Northcentral University, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10147091.
Full textThe mobile telecommunications industry continues to experience global growth, as manifested through the number of global mobile subscriptions. There are 6.8 billion mobile subscriptions globally and 3.4 billion mobile customers. The telecommunications industry is liberalized and considered one of the most competitive industries in the world. In the highly competitive mobile telecommunications industry, customer retention, not customer addition, is the focal point of business leaders. The general business problem was the continued inability of some business leaders to retain customers in a highly saturated market, which results in revenue erosion. The specific business problem was the limited knowledge of some telecommunications business leaders about effective strategies on how to retain telecommunications customers in a highly saturated market. The purpose of this qualitative, exploratory, multicase study was to explore effective strategies on how to retain telecom customers in a highly saturated market. During the data collection, 25 cognitive interviews were conducted with selected participants from Telecommunications Services of Trinidad and Tobago, a telecommunications company that operates in the highly saturated market in Trinidad and Tobago. In this study, the plan was to explore specific attributes that affect the retention of mobile phone customers in a highly saturated market. The top two customer retention considerations for telecom business leaders were value and customer service quality. Telecom business leaders should employ these two findings because they are the most effective strategies for customer retention in highly saturated telecommunications markets. This study on customer experience was the first part of a four-part study. Further research into the other three parts of this study, which are competition, the organization, and the environment, is necessary to provide a comprehensive holistic approach to customer retention in highly saturated telecommunications markets.
Cohen, D., C. Gan, Yong H. H. Au, and E. Chong. "Customer retention by banks in New Zealand." Thesis, Українська академія банківської справи Національного банку України, 2007. http://essuir.sumdu.edu.ua/handle/123456789/60635.
Full textBailey, Christine R. "How companies use customer insight to drive customer acquisition, development and retention." Thesis, Cranfield University, 2008. http://hdl.handle.net/1826/3197.
Full textNaveed-ur-Rehman, Muhammad. "Customer Retention Strategies of Compressed Natural Gas (CNG) in a Developing Country (Pakistan)." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-24338.
Full textMgbemena, Chidozie Simon. "A data-driven framework for investigating customer retention." Thesis, Brunel University, 2016. http://bura.brunel.ac.uk/handle/2438/13175.
Full textAhmad, Rizal. "Customer retention management : influence of context on practice." Thesis, University of Manchester, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.493955.
Full textBäck, Eneroth Moa. "An analysis of customer retention using data mining." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-235709.
Full textDetta examensarbete hade som målsättning att svara på frågan huruvida användandet av tredje-parts-applikationer, utöver användandet av originalprodukten, har en inverkan på kundlojalitet hos ett företag som arbetar med att hantera digitala rättigheter. Studien utgick ifrån nollhypotesen att det inte finns en relationen mellan den beroende variabeln kundlojalitet och den oberoende variabeln användandet av tredje-parts-applikationer. För att kunna utvärdera huruvida hypotesen kan förkastas eller inte, analyseras relationen mellan detvå variablerna med hjälp av logistisk regression. Resultatet visade att att det fanns en positiv inverkan för valt dataset. Följaktligen var slutsatsen att det potentiellt skulle kunna finnas en positiv korrelation mellan de två variablerna och nollhypotesen kunde därför förkastas.
Otaigbe, Edmund Ehichioya. "Exploring Satisfaction and Retention Strategies for Generation Y Customers." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5242.
Full textBooks on the topic "Customer retention"
Association, American Bankers, ed. Customer retention strategies. Washington, D.C: American Bankers Association, 1993.
Find full textHamilton, Robert. Customer retention: A behavioural model. Loughborough: Loughborough University Banking Centre, 1993.
Find full textCustomer retention: An integrated process for keeping your best customers. Milwaukee, Wis: ASQC Quality Press, 1995.
Find full textSuccessful customer retention in a week. London: Hodder & Stoughton, 2000.
Find full textJohnson, Michael D., Andreas Herrmann, Frank Huber, and Anders Gustafsson, eds. Customer Retention in the Automotive Industry. Wiesbaden: Gabler Verlag, 1997. http://dx.doi.org/10.1007/978-3-322-84509-2.
Full textKeep the right customers: The key steps to profitable customer retention. London: McGraw-Hill Companies, 1996.
Find full textConverting customer value: From retention to profit. Hoboken, NJ: Wiley, 2006.
Find full textThe lifebelt: The definitive guide to managing customer retention. Chichester: Wiley, 2001.
Find full textFliehman, Deborah G. Customer retention through quality leadership: The Baxter approach. Milwaukee, Wis: ASQC Quality Press, 1993.
Find full textStone, Merlin. Customer loyalty and continuity: The acquisition, development and retention of profitable customers. Bedford: Policy Publications, 1998.
Find full textBook chapters on the topic "Customer retention"
Payne, Adrian. "Customer Retention." In Marketing Management, 110–22. London: Macmillan Education UK, 2000. http://dx.doi.org/10.1007/978-1-137-26638-5_8.
Full textMcdonald, Malcolm, and Ailsa Kolsaker. "Customer Retention Strategy." In MBA Marketing, 284–309. London: Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-30028-7_15.
Full textMeldrum, Mike, and Malcolm McDonald. "Customer Retention Strategies." In Key Marketing Concepts, 199–204. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-13877-7_38.
Full textMcDonald, Malcolm, Martin Christopher, and Margrit Bass. "Customer retention strategy." In Marketing, 315–49. London: Macmillan Education UK, 2003. http://dx.doi.org/10.1007/978-1-4039-3741-4_14.
Full textChristopher, Martin, and Malcolm McDonald. "Customer Retention Strategies." In Marketing, 269–80. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-23858-3_18.
Full textKo, Yen Huei, Ping Yu Hsu, Ming Shien Cheng, Yang Ruei Jheng, and Zhi Chao Luo. "Customer Retention Prediction with CNN." In Data Mining and Big Data, 104–13. Singapore: Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-32-9563-6_11.
Full textChu, Bong-Horng, Kai-Chung Hsiao, and Cheng-Seen Ho. "An Intelligent Customer Retention System." In Advances in Applied Artificial Intelligence, 1259–69. Berlin, Heidelberg: Springer Berlin Heidelberg, 2006. http://dx.doi.org/10.1007/11779568_133.
Full textBaron, Steve, and Kim Harris. "Customer Retention and Relationship Marketing." In Services Marketing, 190–211. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-24174-3_8.
Full textEiben, A. E., A. E. Koudijs, and F. Slisser. "Genetic modelling of customer retention." In Lecture Notes in Computer Science, 178–86. Berlin, Heidelberg: Springer Berlin Heidelberg, 1998. http://dx.doi.org/10.1007/bfb0055937.
Full textKall, Jacek. "Measuring customer retention and loyalty." In Brand Metrics, 64–79. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003167235-6.
Full textConference papers on the topic "Customer retention"
Parker, Kevin, Philip Nitse, and Albert Tay. "The Impact of Inaccurate Color on Customer Retention and CRM." In InSITE 2009: Informing Science + IT Education Conference. Informing Science Institute, 2009. http://dx.doi.org/10.28945/3333.
Full textLuo, Yan. "Decision making of customer retention based on customer identification." In 2011 Eighth International Conference on Fuzzy Systems and Knowledge Discovery (FSKD 2011). IEEE, 2011. http://dx.doi.org/10.1109/fskd.2011.6019887.
Full textGuo, Lei, Jie Liu, Fuming Wu, and Xiaoguang Wang. "Dynamic prediction of individual customer retention." In 2013 International Conference on Information and Communication Technology for Education. Southampton, UK: WIT Press, 2014. http://dx.doi.org/10.2495/icte130461.
Full textSuhanda, Regina, and Arasy Fahrullah. "Islamic Business Ethics on Customer Retention." In Proceedings of the International Conference on Research and Academic Community Services (ICRACOS 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/icracos-19.2020.12.
Full textRosset, Saharon, Einat Neumann, Uri Eick, Nurit Vatnik, and Yizhak Idan. "Customer lifetime value modeling and its use for customer retention planning." In the eighth ACM SIGKDD international conference. New York, New York, USA: ACM Press, 2002. http://dx.doi.org/10.1145/775047.775097.
Full textThakreemBanua, Ms. "A Study on Customer Loyalty and Customer Retention in Online Shopping." In Proceedings of the First International Conference on Combinatorial and Optimization, ICCAP 2021, December 7-8 2021, Chennai, India. EAI, 2021. http://dx.doi.org/10.4108/eai.7-12-2021.2314645.
Full textYue Zhao, Yong-Cun Cao, Xiu-Qin Pan, and Yong Lu. "MBBCTREE Algorithm for telecom customer retention model." In International Conference on Wavelet Analysis and Pattern Recognition, ICWAPR '07. IEEE, 2007. http://dx.doi.org/10.1109/icwapr.2007.4421582.
Full textZawawi, Zuraini Abdullah. "Measuring Direct Association Between Customer Satisfaction And Customer Retention Among Generation Y." In IEBMC 2017 – 8th International Economics and Business Management Conference. Cognitive-Crcs, 2018. http://dx.doi.org/10.15405/epsbs.2018.07.02.85.
Full textTrenggana, Arlin Ferlina Mochamad, and Leni Cahyani. "The Influence of Relationship Marketing and Customer Retention." In Proceedings of the 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/icebef-18.2019.141.
Full textYinghong, Wan, Cao Xiaopeng, Shao Wenli, and Lv Hongjun. "Customer relationship retention game based on relationship reputation." In 2011 International Conference on E-Business and E-Government (ICEE). IEEE, 2011. http://dx.doi.org/10.1109/icebeg.2011.5886816.
Full textReports on the topic "Customer retention"
Gillenson, Mark L. Sailor Relationship Management: The Use of Customer Relationship Management in Sailor Morale and Retention. Fort Belvoir, VA: Defense Technical Information Center, August 2002. http://dx.doi.org/10.21236/ada405493.
Full textJung, Sojin, Gargi Bhaduri, and Jung E. Ha-Brookshire. What to Say and What to Do: Determinants of Corporate Hypocrisy and Its Negative Consequence for Customer Retention Intentions. Ames (Iowa): Iowa State University. Library, January 2019. http://dx.doi.org/10.31274/itaa.9463.
Full textCappers, Peter, and Rich Scheer. American Recovery and Reinvestment Act of 2009: Final Report on Customer Acceptance, Retention, and Response to Time-Based Rates from Consumer Behavior Studies. Office of Scientific and Technical Information (OSTI), March 2018. http://dx.doi.org/10.2172/1424221.
Full textCappers, Peter, Liesel Hans, and Richard Scheer. American Recovery and Reinvestment Act of 2009. Interim Report on Customer Acceptance, Retention, and Response to Time-Based Rates from the Consumer Behavior Studies. Office of Scientific and Technical Information (OSTI), June 2015. http://dx.doi.org/10.2172/1236783.
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