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Books on the topic 'Customer Relationship Management (CRM)'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 January 2023

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1

Schneider, Willy. Profitable Kundenorientierung durch Customer Relationship Management (CRM). München: Oldenbourg Wissenschaftsverlag GmbH, 2008. http://dx.doi.org/10.1524/9783486592832.

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2

Essentials of CRM: A guide to customer relationship management. New York: Wiley, 2002.

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3

The CRM handbook: A business guide to customer relationship management. Boston: Addison Wesley, 2002.

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4

Handbook of CRM: Achieving excellence in customer management. Oxford: Elsevier Butterworth-Heinemann, 2006.

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5

Buttle, Francis A. Mid market CRM: Customer relationship excellence for mid sized enterprises. Kettering: InsightExec Press, 2004.

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6

Aaron, Yetter, and Hostetler Hoss, eds. Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management. Berkeley, CA: Apress, 2009.

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7

Mathena, Justin. Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management. Berkeley, CA: Apress, 2009.

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8

Mathena, Justin. Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management. Berkeley, CA: Apress, 2009.

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9

Goldenberg, Barton J. CRM in real time: Empowering customer relationships. Medford: CyberAge Books, 2008.

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10

J, Galka Robert, ed. CRM: The foundation of contemporary marketing strategy. New York, NY: Routledge, 2013.

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11

Citizen relationship management: A study of CRM in government. Frankfurt am Main: Lang, 2008.

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12

Michael, Weigl, Bull Tim, and ebrary Inc, eds. Oracle Siebel CRM 8 installation and management: Install, configure, and manage a robust customer relationship management system using Siebel CRM. Birmingham, U.K: Packt Pub., 2010.

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13

1948-, Stone Merlin, ed. CRM in financial services: A practical guide to making customer relationship management work. London: Kogan Page, 2002.

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14

Moosha, Gulycz, ed. Performance-driven CRM: How to make your customer relationship management vision a reality. Chichester: Wiley, 2002.

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15

A practical guide to CRM: Building more profitable customer relationships. New York: CMP Books, 2002.

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16

Jim, Steger, ed. Programming Microsoft Dynamics CRM 4.0. Redmond, Wash: Microsoft Press, 2009.

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17

Diesbach, Nicolas. Customer relationship management: An examination of the appropriateness of CRM for newspaper reader retention. London: LCP, 2003.

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18

Sams teach yourself Microsoft Dynamics CRM 2011 in 24 hours. Indianapolis, Ind: Sams, 2012.

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19

Sams teach yourself Microsoft Dynamics CRM 4 in 24 hours. Indianapolis, Ind: Sams Pub., 2010.

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20

Customer Relationship Management (CRM). Bookboon.com, 2013.

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21

various. Crm - Customer Relationship Management. Deusto, 2006.

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22

Customer Relationship Management (CRM). Bookboon, 2013.

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23

Customer Relationship Management (CRM). Bookboon.com, 2013.

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24

Customer Relationship Management (CRM). Bookboon.com, 2013.

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25

Chakravorti, Samit. Customer Relationship Management (CRM). VDM Verlag Dr. Mueller e.K., 2007.

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26

Peel, Jeffrey. CRM: Redefining Customer Relationship Management. Elsevier Science & Technology Books, 2002.

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27

Lee, Dick. Self-guided CRM (Customer Relationship Management). High Yield Marketing Pr, 2000.

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28

Peel, Jeffrey. CRM: Redefining Customer Relationship Management (Enterprise Computing). Digital Press, 2002.

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29

Helgeson, Lars. CRM. 2017.

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30

Payne, Adrian. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge University Press, 2013.

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31

Frow, Pennie, and Adrian Payne. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge University Press, 2013.

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32

Frow, Pennie, and Adrian Payne. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge University Press, 2013.

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33

Grassi, Riccardo. CRM : Filosofia, Strategia e Pratica!: Customer Relationship Management. Independently Published, 2018.

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34

Frow, Pennie, and Adrian Payne. Strategic Customer Management: Integrating Relationship Marketing and CRM. University of Cambridge ESOL Examinations, 2013.

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35

CRM: Customer Relationship Management: Na Velocidade da Luz. Campus, 2001.

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36

Frow, Pennie, and Adrian Payne. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge University Press, 2013.

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37

Dyché, Jill. CRM Handbook: A Business Guide to Customer Relationship Management. Addison Wesley Professional, 2001.

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38

Nykamp, Melinda. The Customer Differential Complete Guide to Implementing Customer Relationship Management CRM. American Management Association, 2001.

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39

Specchia, Antonio. Customer Relationship Management (crm) for Medium and Small Enterprises. Taylor & Francis Group, 2022.

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40

Kundenorientierung. Bausteine für ein exzellentes Customer Relationship Management (CRM). DTV-Beck, 1999.

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41

Specchia, Antonio. Customer Relationship Management (crm) for Medium and Small Enterprises. Taylor & Francis Group, 2022.

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42

Bergeron, Bryan. Essentials of CRM: A Guide to Customer Relationship Management. Wiley & Sons, Incorporated, John, 2007.

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43

Payne, Adrian. Handbook of CRM. Taylor & Francis Group, 2012.

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44

Payne, Adrian. Handbook of CRM. Taylor & Francis Group, 2012.

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45

Payne, Adrian. Handbook of CRM. Taylor & Francis Group, 2012.

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46

Payne, Adrian. Handbook of CRM. Taylor & Francis Group, 2012.

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47

Payne, Adrian. Handbook of CRM. Taylor & Francis Group, 2012.

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48

Payne, Adrian. Handbook of CRM. Taylor & Francis Group, 2012.

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49

Connected CRM. John Wiley & Sons Inc, 2014.

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50

Mills, D. Quinn, Dirk Seifert, and Alexander H. Kracklauer. Collaborative Customer Relationship Management: Taking CRM to the Next Level. Springer, 2012.

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