Dissertations / Theses on the topic 'Customer intimacy'
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1
Míček, Martin. "Customer Intimacy in Mobile Retail." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-72203.
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The master thesis deals with the topic of customer intimacy in mobile telecommunications and describes how the concept of a value-based strategic approach called "customer intimacy" can be applied in telecommunications industry, illustrated on an example of a mobile operator customer relationship lifecycle model. The goal of the thesis is to evaluate mobile telecommunications industry potential for application of the value discipline of customer intimacy and illustrate a high-level framework of Customer Lifecycle Management model as the first transformational step towards customer-intimate organizational design. The thesis sets main hypothesis on the assumption that adoption of the strategy and principles of customer intimacy enable a mobile operator to capture ownership of positive customer experience and secure a sustainable competitive advantage, thereby presenting a powerful counter-measure against the zero-growth industry outlook. As a sub-hypothesis the author postulates the statement that CLM infuses highly-effective methods to capture additional customer value and positively affect mobile operators' profitability. The theoretical part defines characteristics and components of customer value in business relationships and describes truths featuring the new world of competition. This new paradigm of competition leads to the definition of rules for delivering superior value in the following subchapter. Consequently, three value-based strategic approaches towards market leadership (denoted as "value disciplines") are identified and characterized. The second part presents the goals and key principles of the value discipline of customer intimacy and adverts to distinctions in theory and business practice. The author identifies forces driving strategic initiatives focusing on customer value perception and expectations. In this part the opportunities for adoption of customer intimacy in consumer telecommunications industry are also assesses. The penultimate subchapter describes concept of customer experience cycle that will be leveraged in the practical part of the thesis. The last subchapter then examines the importance of service identity for telecoms' successful adoption of the discipline of customer intimacy. The third part is analytical and provides industry research of European telecommunications market. The individual subchapters describe trends in development of fundamental performance indicators. In the fourth, practical part, the author presents the topic of customer lifecycle management. It describes what basic set of expectation customers have towards the relationship with a mobile operator. Then, a conceptual framework of customer lifecycle model is composed and analyzed. The penultimate subchapter pinpoints measures of value based customer profitability, interprets their applicability for decision-making on market investments, and indicates their interlock to value for shareholders. In the last subchapter, a set of recommendations is provided to mobile operators considering infusion of customer intimate principles into their organization. With respect to the practical part and main hypothesis, the author regards the goal of the thesis as fully achieved and the sub-hypothesis of the practical part as confirmed as well. The author used the following methods of research: general research of corporate strategy, marketing and CRM literature, interviews with telecommunications professionals, analysis of corporate financial filings, collection and reading of market research papers and consulting reports, study of statistical data.
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Gomez, Andres Jorge. "Customer intimacy strategy in B2B technology businesses in Colombia." reponame:Repositório Institucional do FGV, 2015. http://hdl.handle.net/10438/16389.
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The main objective of this Thesis is to analyze Customer Intimacy Strategy in B2B technology businesses in Colombia and the variables that have a direct relationship with it like perception, trust and networking. And how a Customer Intimacy Strategy can affect a company to achieve positive or negative results in an operation, in terms of business opportunities, relations and profitable and sustainable sales if properly managed or mismanaged. With a population of almost 50 million people, GDP average growth of 4.22%(considering 2013 up to 2017), a strategic geographic location in Latin America close to the middle of the region with direct access to the Pacific and Atlantic oceans, on the verge to reach a peace agreement ending its long time social and security conflict with the local guerrillas, Colombia is a country with a stable economic present and promising future. But despite the appealing business landscape and opportunities both in number and size, it is a developing economy where firms who are willing to run a startup or who currently have B2B technology operations in this country will find out that uncertainty and mistrust are two of the most critical variables that need to be overcome in order to achieve success. Their relevance will vary from one region to another, but will still be considered of most importance throughout the country. This matter is highly important to B2B technology businesses in Colombia because few firms are aware of the importance of customer intimacy strategy, believing that it is just a matter of social relationships and not considering the diverse number of variables such us perception, trust and networking that compose it. Customer intimacy strategy at the end becomes the main and most relevant source of sales in a B2B technology environment in Colombia.
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Habryn, François [Verfasser], and G. [Akademischer Betreuer] Satzger. "Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact / Francois Habryn ; Betreuer: G. Satzger." Karlsruhe : KIT Scientific Publishing, 2012. http://d-nb.info/1184492972/34.
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Hicintuka, Melissa, and Helin Öven. "Covid-19: How does it affect international e-commerce firms? : A qualitative case study about how the Covid-19 situation affects e-commerce firms and how they respond to it." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96835.
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The purpose of this thesis is to investigate how Covid-19 affects international e-commerce firms. Covid-19 has been the source of changes in the international business environment across world from the beginning of year 2020. The effects on e-commerce firms are nearly unknown, therefore this research is unique. The aim of this study is to gain more knowledge on how international e-commerce firms are responding to the pandemic. By following a qualitative research method, the study will explore and conduct a deeper understanding on the e-commerce firms experience through a data collection. The literature review has been established, theories are mostly related to digital business environment and international value chain activities. The literature review has been summed up into a conceptual framework which illustrates the connections between the theories and Covid-19. Furthermore, the conceptual framework has been used to analyze the findings from the empirical data which was conducted in a multi-case study. The analysis chapter discusses similarities differences between the cases and connection to theory. Lastly, the conclusion chapter of this thesis concludes the findings and analysis, and it contains theoretical implications, recommendations, limitations and suggestions for future research.
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Stevens, Ana. "Options for developing a new mid micron value proposition for consumers." Lincoln University, 2007. http://hdl.handle.net/10182/364.
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The research for this thesis "Options for Developing a New Mid Micron Value Proposition for Consumers", is a part of a larger "New Mid Micron Products" project initiated by Mid Micron New Zealand Inc with the key goal of turning the Mid Micron Sector into a more vibrant and profitable one. The motivation for the project can be found in the dramatic fall in demand for New Zealand Mid Micron wool over the past decade. Two dominant causes for the fall in demand for Mid Micron wool were identified: the substandard skin comfort of final products made from Mid Micron wool, and a problem with the structure of the Mid Micron Sector. These problems are addressed in the "New Mid Micron Products" project that combines new product development and new marketing initiatives. Product development involved the use of new spinning technology to improve skin comfort quality and develop new products that are softer and prickle free. The aim is to extract more value for woolgrowers by having the wool converted into a higher value product. The new marketing initiatives, which were identified in this thesis research, Focusing On New Market Segments via E-Commerce and Reconfiguring The Value Chain, and concentrate on the operational issues of capturing the value from the newly developed Mid Micron products. Taking into account the nature of the overall Mid Micron Project and type of developed products, this research identified the Operational Excellence and Product Leadership models as alternative routes to develop a new Mid Micron Value Proposition for consumers. Operational Excellence, and the associated Cost Leadership strategy, is a low capital investment option, while Product Leadership and the associated Differentiation strategy is a high capital investment option. The models' principles and their elements, products, price and delivery to market, are evaluated in the context of the Mid Micron Business.
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Barber, Lindsay L. Cooper M. Lynne. "Sex on the rebound motivations for sex and sexual experiences following a relationship breakup /." Diss., Columbia, Mo. : University of Missouri--Columbia, 2009. http://hdl.handle.net/10355/6475.
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Title from PDF of title page (University of Missouri--Columbia, viewed on Feb 17, 2010). The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Thesis advisor: Dr. M. Lynne Cooper. Includes bibliographical references.
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Caruso, Anna. ""Text me you love me." mediated communication in dating relationships." Cleveland, Ohio : Cleveland State University, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=csu1243964454.
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Thesis (M.Ap.C.T. & M.)--Cleveland State University, 2009.Abstract. Title from PDF t.p. (viewed on June 17, 2009). Includes bibliographical references (p. 55-69). Available online via the OhioLINK ETD Center. Also available in print.
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SHEN-CHANGSUN and 孫伸暢. "The Moderation of Customer Personality on the Relationship between Customer Intimacy, Customer Satisfaction and Customer Loyalty." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/48d3fu.
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碩士國立成功大學
經營管理碩士學位學程(AMBA)
107
With the help of demand for leisure, Tourism industry has been buoyant for few years, especially B＆B business in Taiwan. However, there is a trend that B＆B market has an oversupply due to reduction of Mainland China traveler and other factors. Therefore, B＆B hosts are facing the issue that how to survival from the increasingly competitive market. Based on literature review in hospitality industry, it is found that customer intimacy has significant influence on customer satisfaction and loyalty; while, customer personality also has significant influence on customer satisfaction and loyalty. However, there are few paper that focus on the moderation of customer personality on the relationship between customer intimacy, customer satisfaction and customer loyalty. Hence, the purpose of the paper is to explore how customer intimacy could influence customer satisfaction and loyalty under the moderation of customer personality. 400 questionnaires were distributed from 7th April to 14th April, 2019, and 341 questionnaires has been completed as valid. The finding suggests that openness, extraversion, agreeableness and neuroticism significantly moderate the relationship between customer intimacy, customer satisfaction and loyalty.
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Yu, Hsin Hui, and 游馨慧. "A Study of Consumers' Disclosing Intimacy, Customer Satisfaction and Customer Voluntary Performance." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/05680712992585244344.
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碩士中國文化大學
國際企業管理研究所
95
In the competitive market, the corporation management skill could improve by appropriate and proper strategic methods. In addition, it is very important that those companies need to know how to retain their present clienteles, and develop their new clienteles. Companies not only need to understand the importance of maintaining a well relationship between companies and clienteles, but also gain advantages prospectively. The main purposes for this research are: 1.To observe the interaction between consumers' disclosing intimacy and customer voluntary performance. 2. To investigate the relationship consumers' disclosing intimacy and customer voluntary performance, in which customer satisfaction is the intermediary variable. In order to understand the relationship, the survey gathered the client data from 13 banks which contain foreign banks and Holding Co., Ltd. All Rights Reserved in Taipei city, as a sampling, whose have invested personal property of wealth management service. The investigation sent a total 600 questionnaires and collected 462 questionnaires. The valid respondents were 420, the valid retrieved rate was 70%. By using method of hierarchical regression analysis, it shows consumers' disclosing intimacy has an significant positive effect on customer voluntary performance. Therefore, customer satisfaction is part of the mediate variable affection which is significantly and positively related to customer voluntary performance.
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Tsai, Terry S. L., and 蔡憲龍. "Customer Intimacy Disciplined Supply Chain Strategy in Cramics Industry." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/64816085044658920490.
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碩士國立交通大學
管理學院高階主管管理碩士學程
92
This thesis examines the operations of C Company to adopt the most effective supply chain strategy, thus strengthening its competitiveness in the Asian market. Several action plans and operational models are also developed to ensure that the company studied herein can implement them effectively. Based on research of value chain and supply chain of the Asian ceramic industry and C company, as well as the research of the property and SWOT analysis of C company, our results indicate that the C company should apply not only a conventionally adopted supply chain strategy, i.e., attempting to achieve reduction of overhead costs and a quick customer response in the field of inventory control, transportation way, facility decision and information technology, but also the most valuable approach to their customer, e.g., technical service. It means the cased study also should apply the customer intimacy strategy to offer the total solution to their customers. At present, with the advantage of inherent core competence of cased company – excellent technical service team, consistent quality through mass production and location close to the main market, the cased company should enhance or expand their core competence to compete with the main foreign competitors from Spain and the local low-price competitors, owing to the cased company have better advantage on customer relation and location. However, comparing with China（low price） competitors, the cased company can offer better advantage of product leadership and technical service to the customer if the cased company can provide better technical service and threshold price level to the customers. However, good strategy is not enough unless the strategy will be through by executed to the result. Therefore, this thesis also tries to propose the detailed action plan and operation model for the cased company to apply the supply chain strategy of the customer intimacy. At last, owing to the limitation of resources, the strategy execution will suffer some difficulties; some points of personal view and recommendation will be illustrated in this thesis too.
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Tseng, Kong-ming, and 曾功明. "The Study of the Influences of Customer Personalization Services on Customer’s Intimacy and Loyalty." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/08824907278742676886.
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碩士國立高雄第一科技大學
資訊管理研究所
101
Our study is based on relationship marketing, exploring how telecommunication corporations differentiate itself in the industry and providing its clients personalization services (B2B), and the effect of staff and client’s intimacy level on customer’s loyalty. We used Chunghwa Telecom’s personalization service policy as our model and created questionnaires, 360 copies of valid questionnaire was filled out and collected then tested our hypothesis by utilizing PLS calculating program. The result was that by providing personalization customer services, it increases the interactivity level between the clients and staff which boost intimacy level, and in turn, cause a positive effect on customer’s loyalty. Finally, this study will further discuss the result from our inquiry and provide future research limitations and recommendations.
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Hung, Yi-Hsiang, and 洪益祥. "The effects of interaction and intimacy on bank customer loyalty." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/46770825158440221144.
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碩士國立高雄第一科技大學
資訊管理研究所
101
The growing similarities of products provided by various financial corporations in the recent years has erupted a rise of competition within this industry, as a consequence, workers of finance have to be more service-oriented in order to differentiates itself from other competitors. Trying to make a product stand out amid its competitors in the financial industry can be a challenge. However, through relationship-marketing, changing the impression of profit-oriented business to providing a view from the customer angle, accentuating ways the customer can benefit and gain from this product, can in turn raise customer loyalty. This research takes off from relationship marketing, addressing the level of intimacy effect on customer loyalty by the relationship formed from interactions between the financial clerks and its customers, utilizing SPSS and SmartPLS to further analyze and confirm our findings ： (1) interactivity has positive effect on levels of intimacy (2) levels of intimacy has positive effect on customer’s loyalty. Lastly, we shall provide our conclusion and suggestions for future research directions and limitations.
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Chang, Kuei-min, and 張桂敏. "The Impact of Relationship Investment and Intimacy on Customer Loyalty." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/56246771867028158953.
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碩士國立高雄第一科技大學
資訊管理研究所
101
In the past studies, research on relationship marketing mostly focuses on trust and commitment. Our main focus however is how a corporation maintains its bond between customers, increasing customer''s loyalty in this competitive industry. Mobile device communications has evolved rapidly, making mobile communication an essential part of our daily life as more and more people rely on it to complete everyday tasks. People can now gather or receive information and even connect with people wherever and whenever they want. This research is based on intimacy theory, exploring telecommunication corporations'' investments into relationship marketing, gaining intimacy levels through interactive services. Then further discuss the effect of intimacy level on customer''s loyalty. This research inquires customers of local telecom company with questionnaires and discovered that (1) interactivity in relationship marketing has positive effect on customer''s intimacy; (2) levels of intimacy perceived by the customer has positive effect on customer''s loyalty.
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Yao, Tzu-En, and 姚慈恩. "A Study of Relationship Marketing, Relationship Quality and Customer Disclosing Intimacy." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/69828595250648654388.
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碩士中國文化大學
國際企業管理研究所
95
This research could plan in view of relationship marketing to perform to the customer disclosing intimacy independence of influence effect to discuss. Furthermore, take relationship quality as intervening variable, clear the relations from independent variable the relationship marketing with dependent variable customer disclosing inti-macy. The sample body of this research is the clients have the VIP wealth management service. 305 of total effective surveys were returned.The effective returns-ratio is 87.14%. After returning the questionnaires, we examines it by the descriptive statistics analysis, the Cronbach’s α reliability analysis, the correlation analysis, the linear struc-ture relation analysis, hierarchical regression analysis. The result this research show that the relationship marketing(two-way communica-tions, face-to-face contacts and listening three constructions surface)and the customer disclosing intimacy has to the influence. In the intermediary effect aspect, the relation-ship quality (trust in partner’s honesty, trust in partner’s benevolence, affective com-mitment, satisfaction and affective conflict five constructions surface)has intermediary effect between relationship marketing and the customer disclosing intimacy.
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Chang, Wen-Chi, and 張雯琪. "Effects of Personalization on Customer Loyalty to e-tailorWebsites: An Intimacy Perspective." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/47590881274145735917.
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碩士國立中山大學
行銷傳播管理研究所
104
Advances in technology are gradually changing people’s shopping behavior. Time-saving and convenient online shopping is flourishing because of the busy modern life. Taiwan’s e-commerce market continues to grow and the density of e-commerce platforms in Taiwan was the highest in the world (Institute for Information Industry, 2013). Due to thehighly competitive environment in online retailing, owners of online shops must retain their customers to create revenue. Personalization is an important tool to build customer loyalty in recent years. Online shops are much easier than traditional stores to provide personalized service for customers. The study aims to (1) understand the degree to which Taiwanese online shops have implemented personalized services, (2) investigate if different levels of personalized customer services offered by websites have effects on users’ perceived intimacy and whether this perception may affect customer loyalty, and (3) explore whether customer’s extent of using personalized services has effects on users intimacy and customer loyalty. In this study, we chose 19 e-shops with personalized functions from Taiwan’s top 40 online shops, and assessed the level of their personalized functions by content analysis, then divided them into two groups, the high-level group contains the top four shops and the low-level group has the bottom four shops. A web-based questionnaire servey was implemented to collect 366 valid observations. The data were then analyzed with SPSS and SmartPLS. The results indicate that neither personalized perceptions nor the extent of using personalized services had significant direct effect on customer loyalty; however, both had significantly affect the perceived intimacy, and the intimacy had significant effect on customer loyalty. Consequently, we can infer that improving personalized services can increase user’s feeling of website intimacy, through which customer loyalty can be improved.
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Yu, Ming-lun, and 余銘倫. "The Study of the Influences of Customer Interaction and Media Synchronicity on Customer''s Intimacy and Loyalty-An Example of Information Services Industry." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/8wz79g.
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碩士國立高雄第一科技大學
資訊管理研究所
102
In Taiwan, no matter we are in the bus, MRT (Mass Rapid Transit), train, Taiwan High-Speed Rail or even walk in public places, almost anywhere we can see someone sliding his cell phone. Released in April 2014 LINE official website, the current number of users worldwide are more than 400 million and registered users in Taiwan are more than 17 million, and there are ever 10 billion pens message transmission in one day. So message applications in Taiwan are very popular and used by the crowd. In the competitive ICT services industry, how to build long-term relationships with customers, and consolidate customer loyalty is very important and critical. Due to development of mobile technology, the popularity of smart phones and message applications being used widely, the interpersonal interaction has been gradually changing by this portable, anytime, anywhere, multi-way communication device. Over the past few decades, the study of relationship marketing, mostly citing Morgan and Hunt mode, most research on relationship marketing focuses on trust and commitment. About relationship marketing investment, there are many key factors that influence customer loyalty, but less depth customer intimacy as the main factor, so this research is based on intimacy theory and media synchronicity theory, exploring ICT service companies’ investments into relationship marketing, gaining intimacy levels through interpersonal interaction and message interaction. Then further discuss the effect of intimacy level on customer’s loyalty. 327 valid questionnaires were collected from ICT contact windows of companies (B2B), and we analyzed the viewpoints of the customers, using the statistical software SPSS and AMOS through structural equation modeling analysis. The research found that interpersonal interaction, and message interactive action positively affect customer intimacy, and customer intimacy enhancement also has a positive effect on customer loyalty. The usual small interaction seems nothing, but the cumulative effect is that we can not be ignored. Finally, according to study findings, some practical advice and follow-up studies suggestions are provided.
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Chen, Mei-Yau, and 陳美瑤. "A Study of The Relationship between Customers to Service Employees' Satisfaction and Disclosing Intimacy from Different Countries." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/87729889538010796366.
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碩士大葉大學
國際企業管理學系碩士在職專班
96
With the gradual improvement of the economic environment and the internalization of the Taipei metropolitan area, the fast development of the mass transportation system renders it as an important business policy to satisfy the consumers. The research indicates that on one hand, the satisfactory degree of the consumers of Eastern and Western nationalities towards the services furnished lies in the service marketing and the establishment of good relations between the service personnel and the consumers; on the other hand, the disclosing intimacy by the consumers are originated from their satisfaction with the services. This research is to study the variables of benevolence and credibility in relation to the consumers’ satisfactory degree, and the previous research has revealed the satisfactory degree that has favourable influence on the company and puts a premium on disclosing intimacy in the consumers. The research has also studied on the relations between the benevolence, credibility and customers’ satisfaction of the service personnel and the satisfactory degree of the consumers to conclude and propose the incentives for consumers to disclosing intimacy. The consumers have been sampled from the Taipei Mass Rapid Transit System for tests.
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"Cross-cultural Perspectives: The Intersection of Power and Intimate Partner Violence in Zimbabwe." Master's thesis, 2019. http://hdl.handle.net/2286/R.I.53913.
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abstract: In spite of numerous legal interventions and a fairly strong legal capacity compared to other neighboring countries, Zimbabwean law enforcement and judiciary have failed to overcome Intimate Partner Violence (IPV). This research examines the role of customary law in the continued prevalence of IPV among Zimbabwean women, particularly, the subtle ways in which customary law legitimates the ideals of patriarchal domination in the communal and legal handling of IPV cases. The study utilized qualitative methodology in the form of structured interviews as well as pre-interview questionnaires. Eighteen women who identified as IPV survivors or victims were recruited using snowball sampling method whereby each person interviewed was asked to suggest additional people who were either present victims or survivors of IPV. Five lawyers from Chinhoyi, ten lawyers from Harare, ten police officers from Chinhoyi and ten police officers from Harare were identified using judgement or purposive sampling where subjects are chosen due to availability. The research established that IPV is a way in which abusers exercise their assumed patriarchal rights over women. Likewise, police officers are also influenced by attitudes and mentalities acquired from customary law in the way they handle IPV cases which resultantly leads to secondary victimization of IPV victims. The research concluded that much work still needs to be done by the judiciary, law enforcement and the community to combat the prevalence of IPV in Zimbabwe.Dissertation/Thesis
Masters Thesis Social Justice and Human Rights 2019
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Amidon, Amy Danielle 1977. "Intimate relationships : adult attachment, emotion regulation, gender roles, and infidelity." 2008. http://hdl.handle.net/2152/17719.
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This study explored individual differences in rates of infidelity by examining the associations among attachment styles, gender roles, emotion regulation strategies, and experiences of infidelity. While both indirect and direct support has been found between several of these variables when assessed separately, no known studies have examined emotion regulation as a partial mediator between attachment styles and infidelity and between gender roles and infidelity. Moreover, infidelity is still a relatively newly studied construct. The current study examined four types of infidelity and is the first known study to examine the construct of anonymous infidelity. Four hundred and six participants were recruited through the Educational Psychology subject pool, Facebook, and local newspaper ads, resulting in a predominantly college student population. A mixed methods approach was utilized and included the collection of quantitative data via a secure, online questionnaire, as well as a qualitative component examining open-ended responses from 50 participants to offer a more complete understanding of the different forms of infidelity. As predicted, path analyses revealed that individuals higher in certain attachment styles engaged in higher levels of infidelity, including emotional, combined, and anonymous infidelity. Femininity was also found to be linked to lower rates of combined infidelity. As predicted, secure attachment, preoccupied attachment, and femininity were negatively linked to the use of suppression, while fearful attachment was positively linked to the use of suppression. Surprisingly, masculinity was negatively linked with the use of suppression. Furthermore, the use of suppression was linked to higher incidents of combined infidelity. However, contrary to predictions, there was no support for emotion regulation serving as a mediator between either attachment styles or gender roles and infidelity. The qualitative analysis uncovered salient themes related to the definition and experience of infidelity, as well as conditions potentially conducive to experiences of infidelity and consequences of infidelity. Anonymous infidelity emerged as an interesting construct within the college culture of dating. These findings are discussed in the context of attachment theory and theories of gender identity, and the implications of the findings for prevention and intervention efforts within clinical practice are described.text
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CHIU, YI-HSUAN, and 邱萓萱. "The Research of Relationship Value, Place Attachment and Customer Voluntary Performance-Using Women's Intimate Apparel as an Example." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/gu25rv.
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碩士輔仁大學
織品服裝學系碩士班
106
With the trend of marketing changed into relationship-oriented, enterprises pay attention to establishing and developing long-term and good relationships with customers. Customers who get value from this relationship will tend to maintain this relationship with the company. Therefore, the interaction between the customer and the company's salesperson, and attachment to the place developing relationship and purchasing, these are the key factors affecting customer voluntary performance. When customers feel the value provide by the close salesperson and attachment to the sale place, the customer becomes the promoter, co-producer and consultant of the company and the products. There is not much research on place attachment in the marketing academic area. Therefore, the purpose of this study is: (1) Discuss the effects between relationship value and customer voluntary performance. (2) Study of the relationship of relationship value, place attachment and customer voluntary performance. This study is based on the method of survey. The questionnaire consists of four parts, including relationship value, place attachment and customer voluntary performance. This survey is aimed at customers with women's intimate apparel purchasing experience in department stores located on northern Taiwan. A total of 329 valid questionnaires are analyzed by descriptive statistics, reliability analysis, correlation analysis and hierarchical regression analysis. The results show that: (1) Relationship value has positive relationship with customer voluntary performance. (2) Place attachment has mediating influence on the relationship between relationship value and customer voluntary performance. Therefore, for brands of women's intimate apparel, relationship between customer and salesperson is the key to bring more benefits to the company.
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Rossmann, Jean. "A study of intertextuality, intimacy and place in Barbara Adair's In Tangier we killed the blue parrot." Thesis, 2005. http://hdl.handle.net/10413/1286.
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In my thesis, I argue that Barbara Adair's In Tangier We Killed the Blue Parrot can be viewed as a palimpsest. In this sense her re-inscription of the lives and fictions of lane and Paul Bowles in the International Zone of Tangier, Morocco, in the 1940s reflects on and is implicated in the contemporary South African Zeitgeist. Through illuminating the spatial and temporal connections between the literary text and the social text, I suggest that Adair's novel creates a space for the expression of new patterns of intimacy. The Bowleses' open marriage and their same-sex relationships with local Moroccans are complicated by hegemonies of race, class and gender. To illustrate the nature of these vexed intimacies I explore Paul's sadomasochistic relationship with the young hustler, Belquassim, revealing the emancipatory nature of the expatriate's erotic and violent encounter with the Other. Conversely, I suggest the shades of Orientalism and exoticism in this relationship. While Adair is innovative in her representation of the male characters, I argue that she perpetuates racial and gendered stereotypes in her representation of the female characters in the novel. lane is re-inscribed in myths of madness and selfdestruction, while her lover, Cherifa, vilified and unknowable, is depicted as a wicked witch. This study interrogates the process of selection and representation chosen by Adair, which proceeds from her own intentionality and positionality, as a South African, as a human rights law lecturer, as a (white) woman and as a woman writer. These explorations reveal the liberatory re-imagining of new patterns of intimacy, as well as the limitations of being bound by the implicit racial and gendered divisions of contemporary South African society.http://hdl.handle.net/10413/1286
Thesis (M.A.)-University of KwaZulu-Natal, Pietermaritzburg, 2006.