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1

The 7 universal laws of customer value: How to win customers & influence markets. [Burr Ridge, IL: Irwin Professional Pub.], 1996.

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2

Krüger, Franziska. The Influence of Culture and Personality on Customer Satisfaction. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-12557-8.

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3

Wally, Wood, ed. The relationship edge: The key to strategic influence and selling success. 3rd ed. Hoboken, N.J: Wiley, 2011.

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4

David, Nicholls. Red alder kitchen cabinets: How does application of commercial stains influence customer choice. Portland, OR: U.S. Dept. of Agriculture, Forest Service, Pacific Northwest Research Station, 2006.

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5

Wally, Wood, ed. The relationship edge in business: The key to strategic influence and selling succes. 2nd ed. New Jersey: Wiley, 2007.

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6

Acuff, Jerry. The relationship edge in business: The key to strategic influence and selling succes. 2nd ed. New Jersey: Wiley, 2007.

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7

Sharma, Dheeraj. Examining the influence of service quality on customer satisfaction and patronage intentions in convenience store industry. Ahmedabad: Indian Institute of Management, 2014.

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8

Shane, Gibson, ed. Guerrilla social media marketing: 100+ weapons to grow your online influence, attract cusotmers. Irvine, Calif: Jere L. Calmes, 2010.

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9

Likeonomics: How to establish influence, create passionate customers, and become the most trusted expert in your field. Hoboken, N.J: John Wiley & Sons, 2012.

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10

1907-, Thorne Samuel Edmund, and Woodbine George E. 1876-1953, eds. On the laws and customs of England. Buffalo, N.Y: W.S. Hein, 1997.

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11

McCullough, Eileen. More than blarney: The Irish influence in Appalachia. Old Fort, NC: Wolfhound Press, 1997.

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12

Philip, Reeser, ed. New England: Icons and influences. New York, NY: Rizzoli, 2004.

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13

McIntyre, John P. Customary law in the Corpus iuris canonici. Washington, DC: Catholic University of America, 1989.

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14

Lanza, Joseph. The cocktail: The influence of spirits on the American psyche. New York: St. Martin's Press, 1995.

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15

Nigerian English: Influences and characteristics. Bariga [Nigeria]: S. Iroanusi, 2007.

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16

Ogbobine, R. A. I. The foundation [of] Itsekiri culture: The Bini influence. Benin City, Nigeria: Ruf-Bine Pub. Co., 1995.

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17

Cakim, Idil Miriam. Implementing word of mouth marketing: Online strategies to identify influencers, craft stories, and draw customers. Hoboken, N.J: Wiley, 2010.

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18

Cakim, Idil M. Implementing word of mouth marketing: Online strategies to identify influencers, craft stories, and draw customers. Hoboken, N.J: Wiley, 2010.

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19

Madani, Mohsen Saeidi. Impact of Hindu culture on Muslims. New Delhi: M D Publications, 1993.

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20

Autour des Songye = Under the influence of the Songye. Montreuil]: Gourcuff Gradenigo, 2012.

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21

Fitzgerald, Ross. Under the influence: A history of alcohol in Australia. Sydney: ABC Books, 2009.

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22

L, Jordan Trevor, ed. Under the influence: A history of alcohol in Australia. Sydney: ABC Books, 2009.

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23

Omrčanin, Ivo. L' influence du droit canonique sur le droit coutumier croate: Ivo Omrčanin. Washington, D.C: Ivor Press, 1990.

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24

Tantra in Bengal: A study in its origin, development, and influence. 2nd ed. New Delhi: Manohar Publications, 1992.

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25

The book of Tiki: The cult of Polynesian pop in fifties America. Köln: Taschen, 2000.

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26

Garner, Denise. What specific factors influence credit card selection by UK customers, and how are these reflected in the marketing initiatives of providers. Oxford: Oxford Brookes University, 2000.

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27

Sparrow, Jeff. Wild brews: Beer beyond the influence of brewer's yeast. Boulder, CO: Brewers Publications, 2005.

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28

Reform in the Arab world: External influence and regional debates. New Delhi: India Research Press, 2005.

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29

O'Hern, William J. Under an Adirondack influence: The life of A.L. Byron-Curtiss, 1871-1959. Cleveland, NY: Forager Press, 2008.

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30

Cundari, Aldo. Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers. Wiley & Sons, Incorporated, John, 2015.

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31

Customer-centric marketing: Build relationships, create advocates and influence your customers. Wiley, 2015.

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32

Cundari, Aldo. Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers. Wiley & Sons, Incorporated, John, 2015.

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33

Customer Sense How The 5 Senses Influence Buying Behavior. Palgrave MacMillan, 2013.

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34

Krishna, Aradhna. Customer Sense: How the 5 Senses Influence Buying Behavior. Palgrave Macmillan, 2015.

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35

Kean, David, and Chris Cowpe. How to Win Friends and Influence Profits. Cyan Books, 2008.

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36

DeMonte, Adena. Influence Marketing: How to Use Gamification to Gain Customer Loyalty. Pearson Education, Limited, 2013.

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37

Habib, Ahmed. The influence of sales promotion on car sales and customer behaviour. 1997.

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38

Relationship Edge: The Key to Strategic Influence and Selling Success. Wiley & Sons, Incorporated, John, 2011.

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39

Acuff, Jerry. Relationship Edge: The Key to Strategic Influence and Selling Success. Wiley & Sons, Incorporated, John, 2011.

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40

Acuff, Jerry. Relationship Edge: The Key to Strategic Influence and Selling Success. Wiley & Sons, Incorporated, John, 2011.

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41

Acuff, Jerry, and Wally Wood. The Relationship Edge: The Key to Strategic Influence and Selling Success. Wiley, 2006.

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42

The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan. Palgrave Macmillan, 2013.

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43

author, Reynolds Matt 1974, ed. Social selling: Techniques to influence buyers and changemakers. Kogan Page, 2016.

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44

Chabowski, Brian R., and G. Tomas M. Hult. A Study of the Long-Term Value of Capabilities-Based Resources, Intangible Strategic Assets, and Firm Performance. Edited by Michael A. Hitt, Susan E. Jackson, Salvador Carmona, Leonard Bierman, Christina E. Shalley, and Douglas Michael Wright. Oxford University Press, 2014. http://dx.doi.org/10.1093/oxfordhb/9780190650230.013.003.

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How do capabilities-based resources focused on customers, supply chains, and how does innovation impact a firm’s strategic assets and performance? We develop a framework to (1) test strategic resource allocations as investments in future opportunities, (2) examine the influences of strategic resources on strategic assets, and (3) study the effects of strategic assets on performance. The model incorporates data from a 12-year period to examine the lagged effects over a “strategic” length period. The results show that the resources that affect assets include business-to-customer (B2C) marketing expenditures, sourcing attentiveness, inventory readiness, production capacity, and overall innovation creativity. Customer satisfaction and brand equity are two firm-level strategic assets that influence financial performance. The robustness of the overall results was also examined in two technological contexts (low/stable vs. high tech).
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45

Influencer Marketing: Who Really Influences Your Customers? Butterworth-Heinemann, 2008.

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46

R, Barrett Marie, and United States. Bureau of Mines., eds. From concept to customer: Technology transfer at the U.S. Bureau of Mines. [Washington, D.C.]: U.S. Dept. of the Interior, U.S. Bureau of Mines, 1995.

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47

Lee, You-il, and Jung Kee Hong. Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan. Taylor & Francis Group, 2014.

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48

Lee, You-il, and Jung Kee Hong. Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan. Taylor & Francis Group, 2017.

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49

Garfield, Jay L. The Concealed Influence of Custom. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780190933401.001.0001.

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This volume provides a reading of Hume’s Treatise as a whole, foregrounding Hume’s understanding of custom and its role in the Treatise. It shows that Hume grounds his understanding of custom in its usage in English legal theory, and that he takes custom to be the foundation for normativity in all of its guises, whether moral, epistemic, or social. The book argues that Hume’s project in the Treatise is to provide a socially inflected cognitive science—to understand how persons are constituted through an interaction of individual psychology and their social matrix—and that custom provides the ligature that ties together Hume’s naturalism and skepticism. In doing so, it shows that Hume is a consistent Pyrrhonian skeptic, but that he takes the positive part of the skeptical program seriously, showing not only that our practices have no foundation, but that they need none, and that custom alone serves to explain and to justify our practices.
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50

Korpiola, Mia. Customary Law and the Influence of the Ius Commune in High and Late Medieval East Central Europe. Edited by Heikki Pihlajamäki, Markus D. Dubber, and Mark Godfrey. Oxford University Press, 2018. http://dx.doi.org/10.1093/oxfordhb/9780198785521.013.50.

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Secular law remained largely customary and uncodified in east central Europe. While much of south-eastern Europe had remained Christian ever since Roman times, most of east central Europe was Christianized during the high Middle Ages. The Baltic region came later, Lithuania only being converted after 1387. South-eastern Europe was influenced first by Byzantine and then Italian law. In much of east central Europe secular law was based on Slavic customs, later influenced by canon law and German law. The Sachsenspiegel, Schwabenspiegel, and German town law spread to the whole region alongside the German colonization of east central Europe. Towns functioned as conduits of German and learned law. Certain territorial rulers actively promoted Roman law and (partial) codification, while the local nobility preferred uncodified customary law. In addition to foreign university studies, the fourteenth-century universities of Prague and Krakow, cathedral chapters, and notaries helped disseminate the ius commune into the region.
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