Dissertations / Theses on the topic 'CUSTOMER'S BUYING BEHAVIOR'
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Wang, Dan, and Liuzi Yang. "Customer Buying Behavior : - Online shopping towards electronic product." Thesis, Umeå University, Umeå School of Business, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35154.
Full textABSTRACT
Online shopping in EU has been shown to a good potential market. The electronic equipment takes a high percent of the individuals shopping. Compared with other goods, online shopping of electronic goods adds great convenience to the life of the people. Buying electronic gadgets online gives customers an opportunity to find a great variety of product online, and customers can review a wide selection of products and find special offers and discount with the best deals online. In the coming years, the development of online retailers is improving and promises a bright future. However, the tangible and intangible problems of electronic product online shopping still exist and the online store retailers lack the customer knowledge in some extent. Therefore, our intention is to explore customer behavior when purchasing electronic products through investigating the factors that can affect online shoppers‟ attitudes, intention and actual buying behavior. Furthermore, through the findings of our research, we offered the online retailers some suggestions to improve their sales and attract more customers.
Our research was conducted at Umeå University, the participants are students who come from four different departments. We categorized the important influencing factors into customer-oriented and technology-oriented factors. We utilized quantitative method in the term of questionnaire to exam how the respondents think about these factors, and we figured out the relationship between the factors and the consumers‟ attitudes and online buying intention for electronic product.
Our final findings show that only the experienced shoppers‟ attitudes highly affect their buying intention. Transaction security and product quality as the most important elements of electronic product online shopping in the customer-oriented factors are voted by the respondents; while in the technology- oriented factors, easy to navigate and useful web content are the most important issues which drawn more customers‟ attention. In addition, we suggested that the online retailers should guarantee a safe and accurate transaction process, moreover, make more efforts to web design and enhance the return and refund after-sales service. Our study is expected to contribute the e-commerce, especially focused on the electronic product field, the further research can take our research as a basic and go deeper to investigate.
Key words: online shopping, electronic product, customer buying behavior, factors
Bailey, John Franklin. "Customer buying behavior at selected petroleum shops in Cape Town." Thesis, Cape Peninsula University of Technology, 2011. http://hdl.handle.net/20.500.11838/973.
Full textThe dynamic nature of modern organisations, characterised by hyper turbulence, necessitates that organisations remain receptive to the plethora of internal and external forces driving changes in strategy. One such organisation is that of Engen Petroleum Limited which operates in an everchanging, highly competitive environment. In order to remain the market leader, Engen needs to revisit its strategy to contend with market forces, bearing in mind that globalisation, as well as international ownership of competitor companies, play a role. In order to maintain a competitive advantage, the role of brands in the context of convenience is important, as brand recognition makes decision-making simpler for consumers who are in a rush. It is hence deemed expedient for forecourt retailers to understand customer satisfaction drivers, such as quality, service and convenience (Molefi, 2007). The current research focuses on the Engen Western Cape Quick Shop network, and in particular, investigates the possible reasons, namely growth rates, product offering, location, and customer service, for performance compared to the national average. A questionnaire/survey was conducted to determine the demographic characteristics of customers as well as the factors that influence their propensity to utilise Engen Quick Shops. This research was intended to provide Engen Petroleum Limited with data and information to enable the Western Cape Convenience dealer network to not only grow at the national average, but also to position itself at the forefront of the Convenience Store market.
Ndi, Rene Xavier Owona. "Variables influencing customers' buying behaviour in the South African clothing retail industry." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/3029.
Full textEngelbrand, Sandra, and Patricia Lundberg. "CSR-Marketing : En studie om kunders köpbeslut och påverkan av hotellbranschens marknadsföringsarbete." Thesis, Örebro universitet, Restaurang- och hotellhögskolan, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-68712.
Full textGestlöf, Sandra, and Maria Hendsel. "Kundens val av researrangör." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-25027.
Full textNilsson, Christofer, Anastasiia Liashchenko, and Rebecka Andreasson. "Customers’ buying behaviour toward premium dog food brands - A case study of Bozita Robur." Thesis, Jönköping University, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12830.
Full textPurpose: The purpose of this thesis is to contribute to knowledge of customers’ buying behaviour toward premium dog food by examining their brand associations and how these are shaped by using Bozita Robur as a case study.
Background: Market for dog food has increased heavily during the last decades what made knowledge of underlying driving forces of dog food consumption crucial for dog food producers. Quite peculiar is a phenomenon of purchasing behaviour towards a product purchased but not consumed turning it into a more complex and dynamic object of study. Lack of coherent and conclusive research that offer an understanding of primary behavioural drivers and preferences of Swedish dog food customers makes it a good opportunity to continue investigating the dog food industry.
Method: The study is conducted in the form of a single case study. A survey instrument is used to collect data on awareness and to identify behavioural beliefs and subjective norms of consumers, followed by phone interviews that uncover their attitudes towards dog food brands. Lantmännen Doggy’s brand Bozita Robur is used for this purpose. Data collected is further analyzed with the application of consumer behaviour related theories.
Findings: The study has found that Swedish customers have built a positive image associated with premium dog food brands, where superior quality is the primary association. On the brand schema level, each of the premium dog food brands investigated holds specific associations in consumer minds, whereas the strength of these associations depends much on brand recognition levels. Bozita Robur, though less familiar among respondents, was found to have a positive brand schema and is associated with Swedishness and high quality.
Customers of premium dog food brand actively search for information when making a purchasing decision towards a dog feed brand. In a product, they do value high nutrition content. Dog owners are influenced by various social groups, among which breeders and specialty store staff have the strongest influence when it comes to purchasing advice of the dog food brands.
Lejon, Elina, Linda-Marie Wahlund, and Jennie Berggren. "What Influences B2B Buying Behaviour? : An empirical study of Fläkt Woods and its customers." Thesis, Jönköping University, JIBS, Business Administration, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-282.
Full textThis study has been conducted in cooperation with Fläkt Woods, an industrial supplier of ventilation systems. The study only concerned chilled beams which are an explicit group of ventilation products within Fläkt Woods’ product portfolio. The purpose of the study was to explore how Fläkt Woods’ customers perceive certain elements when choosing Fläkt Woods as a supplier of chilled beams and why they perceive them the way they do. The elements include quality, service, technical performance, technical knowledge, communication, time of delivery, installation, calculation program, flexibility, market adjustment, technical documentation, relationships and geographic distance. The study has been conducted employing a combination of both a quantitative and a qualitative approach in which a questionnaire has been sent out to Fläkt Woods’ customers in order to shed light on their opinions.
The results showed that most of Fläkt Woods’ customers are satisfied or even very satisfied with the elements that were investigated. The elements that the customers were most satisfied with concerning the chilled beams were quality, service and technical knowledge. They believe that Fläkt Woods’ products have a good finish, that they are easy to get in touch with, that they are able and willing to give quick answers and feedback and that they have great knowledge about their chilled beams. The element that the customers are least satisfied with and that Fläkt Woods need to improve is flexibility. Even if Fläkt Woods believe that their special solutions are flexible, their customers do not fully agree. The customers’ attitude towards the flexibility is that Fläkt Woods prefer to provide standard solutions of chilled beams rather than offering special solutions. The results also showed that Fläkt Woods’ competitors are one step ahead considering the design of chilled beams. Thus, design is an element of the marketing program that Fläkt Woods need to improve. Furthermore, the study showed that relationships and communication which represent the “soft” elements concerning human interaction are just as important as the rest of the elements. Thus, Fläkt Woods need to consider these elements as well as the others when outlining the marketing program.
Dvořáková, Ivana. "Návrh na optimalizáciu internetového predaja Triola a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199715.
Full textJonsson, AnnaKatarina, and Jenny Lenell. "Köpbeteenden i en inredningsbutik." Thesis, University of Gävle, Department of Business Administration and Economics, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-5049.
Full textSyfte: Syftet med denna studie är att kartlägga kundernas köpbeteenden i en inredningsbutik, Divas Boning och att diskutera hur dessa kan påverkas och bidra till ökad konsumtionsnivå hos kunderna.
Metod: Vi har valt att använda oss av både en kvalitativ metod i form av en intervju samt en kvantitativ metod i form av en enkät. Dessa presenteras var och en för sig i empirikapitlet. Analyser har sedan gjorts också uppdelat i kvantitativ- och kvalitativ data.
Resultat & slutsats: Vår studie visar att det är av stor vikt att Divas Boning tydligt positionera sig och arbetar med sina kundrelationer. Vår studie visar även att valet av sortiment i hög grad påverkar hur butiken uppfattas och att det är viktigt att som mindre inredningsbutik inte bara se liknande butiker som konkurrenter utan även större kedjor.
Förslag till fortsatt forskning: Som fortsatt forskning skulle vi finna det intressant och lärorikt att studera branschen ur ett vidare perspektiv och göra en grundlig konkurrensanalys av Divas Bonings alla konkurrenter. I denna studie kan vi endast beröra köpbeteendet hos Divas Bonings kunder. Det skulle även vara intressant att studera skillnader mellan handel i fysisk miljö och på Internet.
Uppsatsens bidrag: Förutom kunskapen att arbeta med teoretiska modeller har vår studie framförallt bidragit med kunskap om Divas Bonings nuvarande kunder. Vi har fått en god uppfattning om kundernas köpbeteenden, vad de har för uppfattningar och behov. Denna studie kommer också att vara användbar för Divas Boning i deras marknadsplanering.
Kerner, Ann-Christiin. "Slow Fashion Brand Customer Persona : The profile and buying insights of a slowfashion brand customer." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14707.
Full textTell, Regina, Therese Höök, and Rehmberg Olivia Vaagenes. "Hur män handlar mode : En undersökning om mäns köpbeteende." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10256.
Full textShopping was previously an activity that mostly women engaged in, but the last few decades, more and more men has begun to show interest in fashion and shopping. In this paper we have chosen to examine how men behave when they shop fashion clothes and how they want to be treated by staff in fashion stores. To examine this, interviews with consumers and staff from fashion stores that offer men's fashion have been conducted. This essay is written is Swedish. Today there are many actors in the fashion industry, giving consumers more options to choose from when they go shopping for clothes. This has led to that fashion companies need to make an effort to compete with each other on the market. One way to differentiate themselves in the market is to offer a high service quality. Store employees have the opportunity to influence customers throughout the buying process and therefore the customer service is a tool, which companies can use in order to gain competitive advantages. The essay writers want to examine whether companies offering menswear are aware of the nature of the customer service their consumers expect and want. Between the service that customers expect and the service that are then delivered in stores creates a gap between expected and perceived service, which can affect whether customers are satisfied or not with their purchase. Based on collected data, we can establish that the interest in fashion and shopping, among men was greater among participating respondents than we expected. Consumers were slightly concerned about the service and have high standards for personnel behaviour. We therefore believe that men should be seen as actors in the fashion market to a greater extent since they seem to inherit a bigger interest for fashion and clothing than expected by the essay writers.
Babili, Galeichubeloe Nnana. "The effect of branding on customer buying behaviour in selected hotels of Gaborone, Botswana." Thesis, Cape Peninsula University of Technology, 2014. http://hdl.handle.net/20.500.11838/2117.
Full textThe success of any hotel depends entirely upon the satisfaction of its consumers. In order to get this right, hotels have to know the buying behaviour of their customers, hence the saying that “the Customer is King, therefore the Customer is always right!” The Botswana hospitality and tourism market has experienced remarkable changes of late. The well-known hotel brands seem to have increased their market share in the existing market, which used to be dominated by local brands. A brand is a powerful tool that attracts more consumers to buying particular products and services. Some companies may even regard it as equity, as it can add value to the products with which it is associated. It is in this regard that branded properties are important in the hospitality industry. “Brands play an intangible role in the operational effectiveness of any organisation” (Bruce & Harvey, 2008:6). “Brands are increasingly important to tourist destinations and are used by all consumers in the process of buying situations” (Kotler, Bowen & Makens, 2006:315). This study focused on exploring the research problem, which stated: What will the effect of branding be on consumer buying behaviour in the hospitality industry of Gaborone? and the sub-problem, which stated: Will there be an increase in the buying behaviour of consumers due to branding in the hospitality industry of Gaborone? Semi-structured interviews were conducted with the sales managers of the three participating hotels, and two questionnaires were distributed – one for guests and one for staff. The analysis of the questionnaires and the interview results indicated that the guests and employees of the hotels were aware of the brands that were available to them in the hospitality industry of Gaborone, Botswana. This was shown by the results that revealed that 52.99% guests stated that the hotel brand had a very important effect in their decision making on which hotel to choose, and 76.06% of the employees thought that the hotel brand had a very important effect in the decision making of customers on which hotel to choose.
Choura, Abdulrahman, and Jeb Saria Abou. "The Impact of Covid-19 on the Change of Customer Buying Behavior. : A study on the change of Swedish millennials’ buying behaviour for fashion products with respects to selecting between online and offline retail channels." Thesis, Jönköping University, Internationella Handelshögskolan, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53383.
Full textTahir, Harris. "ANTECEDENTS OF CUSTOMER SATISFACTION IN E-SERVICE TRANSACTIONS." NSUWorks, 2013. http://nsuworks.nova.edu/hsbe_etd/110.
Full textPaulauskaitė, Viktorija. "Impulsyvaus pirkimo motyvų įtakojimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20090807_101826-74338.
Full textThe researches of impulse buying has took lots of years in a row tracing consumer motives, influence of external factors. As marketers agree there are more than half of income that is received from sellings based on impulse. Therefore it is essential to find out which motives influence impulse buying. The purpose of this diploma work was to analyse motives and singularities of impulse buying. The paper work consits three main parts – theoretical, practical and designed. The first part of the work holds theoretical aspects of impulse buying and includes the review of previous researches done abroad. The second part consists of results from research and it‘s review. The last part is designed to introduce the solution that define how to stimulate impulse buying behaviour. Theoretical background has showed that most of foreigner consumers buys on impulse. But research that took place in Kaunas has showed that most of customers tend to plan their purchases. Therefore there were introduced few solutions how to change customer attitude in the third part of this diploma work.
Iľková, Zuzana. "Vplyv spoločenskej zodpovednosti firiem na chovanie spotrebiteľa." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197210.
Full textMalindi, Happy Edward. "A framework to measure customers' perceptions on the quality of red meat / H.E. Malindi." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4461.
Full textThesis (M.Sc. (Computer Science))--North-West University, Potchefstroom Campus, 2011.
Variawa, Ebrahim. "Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/26572.
Full textDissertation (MBA)--University of Pretoria, 2010.
Gordon Institute of Business Science (GIBS)
unrestricted
Blidberg, David, and Henrik Hagberg. "Dealer-Customer Interaction in the Tool Steel Industry : a Case Study of SSAB." Thesis, Linköping University, Department of Management and Economics, 2004. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-2487.
Full textThis thesis is a description of the sales process for Toolox, the newest of four products produced by SSAB Oxelösund. Toolox is a tool steel, sold using eleven external dealers throughout Europe. Each dealer carries a wide range of steel grades for different uses. To increase sales volumes SSAB want to have the right support for their dealers. In this thesis the organizations and individuals who influence in the buying decision are identified as well as their buying behavior and the information that is needed in the sales situations. The requirements on the tool steel derive not only from the toolmaker itself but also from end users of a product further down the product chain. The study indicates that communication of benefits along the chain difficult because is not well integrated. The decision of what steel to buy is often made by the tool designer and these are influenced by a number of other individuals. It is also found that risk aversion and conservatism are barriers for product introductions.
Biedenbach, Galina. "Brand building in the business-to-business context : The brand equity perspective." Doctoral thesis, Umeå universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-60749.
Full textJirsák, Jakub. "Fotografování jako business." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74904.
Full textOmoge, Akinyemi Paul. "The direct and mediated effects of customer relationship management (CRM) systems usage as service delivery channels on consumer buying behaviour : an empirical appraisal of the context of the Nigerian banking industry." Thesis, Robert Gordon University, 2016. http://hdl.handle.net/10059/2139.
Full textMarková, Kateřina. "Analýza zákaznických preferencí ve vztahu k produktům a službám společnosti REX Controls, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-264311.
Full textLenart, Annika. "I changed my mind : A study of product returns; how they can be managed to create opportunitites and lower costs." Thesis, University of Kalmar, Baltic Business School, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-687.
Full text“I changed my mind” is a case study aimed at investigating returns. Returns are often negative occurrences and can be seen as the last “block” in a supply chain. However, what this study shows is that a return is a great source for customer profiling and can lead to an increase in market shares if managed correctly. Many companies go about investigating satisfied customers and what aspects these customers are satisfied with. Instead this research focuses on finding out what dissatisfied customer feel and why they decided to return a specific product. Investigations are also made concerning the internal processes to manage product returns and if they can be improved at the case company (thereby lowering costs).
This study shows how interrelated the supply chain is and illustrates how product returns can be lowered by changing the input in the supply chain. Reputation is a fragile thing and can be hurt from mismanagement related to returns and therefore I feel that it is important to study this phenomenon which is not often brought into light but nonetheless exits in almost every company (that offers returnable products).
Enjoy your reading and see how your company can prevent your customers from changing their minds.
Holásková, Romana. "Kritická analýza spotřebitelské poptávky s ohledem na vývoj ekonomiky v České republice." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224285.
Full textRånman, Cecilia, and Axel Bendes. "To Gift or not to Gift? : Reciprocity at a Durable Goods Retailer." Thesis, Linköpings universitet, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-158518.
Full textPontes, Ana Catarina da Silva. "Comportamento de compra em e-commerce : influência da web experience na decisão de compra no sector do vestuário." Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/17428.
Full textEm consequência da evolução das tecnologias, surgiram novas formas de concretizar determinadas ações do dia-a-dia, tornando-as mais simples e rápidas. Um exemplo desta evolução tecnológica foi o aparecimento do e-commerce que veio revolucionar a forma tradicional de aquisição de bens, tornando-a mais simples e comoda, quebrando barreiras geográficas. Com o grande desenvolvimento do e-commerce em Portugal, sendo um dos sectores de preferência dos portugueses o vestuário, o marketing teve de acompanhar estas transformações. A presente investigação tem como objetivo principal a análise dos fatores (usabilidade, interatividade, confiança e estética) que influenciam a experiência online (web experience) do cliente, desde o momento em que entra no website, percebendo posteriormente se a web experience vai influenciar a decisão de compra. Como resposta ao objetivo do estudo foi elaborado um inquérito por questionário, abordagem quantitativa, que contou com 319 respostas válidas. A amostra teve como base de escolha a conveniência, sendo os resultados analisados segundo a estatística. Os resultados obtidos indicam que os quatro fatores da web experience influenciam a experiencia do cliente de vestuário online, sendo que a usabilidade é o fator com mais influência, seguido da estética, da interatividade e por fim, da confiança. No caso da influência positiva da web experience na decisão de compra, verifica-se que a maior parte dos respondentes concorda que a experiência online teve influência positiva na decisão da compra.
As a result of the evolution of technologies, new ways of doing certain types of daily routine actions have emerged, making them simpler and faster. An example of this technological evolution was the appearance of e-commerce that came to revolutionize the traditional way of making purchases, making it simpler, more comfortable and breaking geographic barriers. With the great development of e-commerce in Portugal, being clothing one of the preferences sector, marketing had to follow the transformation. The main objective of this research is to analyses the factors (usability, interactivity, trust and aesthetics) that influence the client's web experience, and understand if web experience will influence the buying decision. As a response to the main objective, a survey, was prepared and got 319 valid cases. The sample was based on convenience and the results were analyzed according to the statistic. The results indicate that the four factors of the web experience influence the online experience of customer, with usability being the factor with the most influence, followed by aesthetics, interactivity and trust. In the case of the positive influence of web experience on the purchase decision, it is analyzed that the web experience had a positive influence on the purchase decision.
info:eu-repo/semantics/publishedVersion
Johansson, Jenny, and Hiba Fawaz. "Byt skor : En studie om köpbeteende och kundvärde kring produkter som ännu inte lanserats." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK. Medie- och kommunikationsforskning, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-14839.
Full textBackground: We are exposed to advertising on a daily basis and it is difficult for products to differentiate themselves. Since we also live in a expectation society, we believe that the next product will be better than the last. Within the technologic area, this is very clear: we often wait for the next launch. This leads to firms marketing their product long before it comes out on the market. There is not much former research on products that are not launched, but we see that it is increasingly common for people to advertise their product before launch. Objective: We want to examine if the theories regarding buying behavior and customer value are also applicable for products not yet available for purchase but are marketed before launch. Method: We have studied the theories that today are located on buying behavior and customer value in the market. We have then used the semi structured interviews to collect the empirical material. The selection was made using the so-called snowball sample, all respondents are related to Högskolan i Jönköping. We analyze our material on the basis of hermeneutics in which we use our own understanding and knowledge in the analysis. Theory: We start with the theories of buying behavior and customer value in our analysis. Results: There are many underlying factors that influence a consumer to buy a product. Our respondents use the same main factors as reasons to their buying need for the product that was not yet available in the market, when the study began, that the theories of buying behavior and customer value indicates for the products that have already been launched. The brand has managed to communicate the values that consumers appreciate and managed to create loyalty among most respondents. Our conclusion is therefore that the theories concerning buying behavior and customer value in the market also apply to products that are not yet available for purchase but are marketed before the launch.
Hjärne, Sara, Mathilda Perem, and Ewelina Wallin. "Hur fungerar egentligen köpbeslutsprocessen inom e-handel? : En kvalitativ studie om konsumenternas beteende vid konsumtion på Internet." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-34484.
Full textTitel: Hur fungerar egentligen köpbeslutsprocessen inom e-handel?- En kvalitativ studie om konsumenternas beteende vid konsumtion på Internet. Institution: Ekonomihögskolan, Linnéuniversitetet, Växjö. Kurskod: 2FE16E. Författare: Sara Hjärne, Mathilda Perem, Ewelina Wallin.
SURI, CHIRAYU. "NEURO-MARKETING: CUSTOMERS’ BUYING BEHAVIOR IN BIG BAZAAR." Thesis, 2019. http://dspace.dtu.ac.in:8080/jspui/handle/repository/16299.
Full textChu, Wei-En, and 朱韋恩. "Analysis on Customer’s Repeat-Buying Behavior." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/73904683688759375452.
Full text淡江大學
資訊工程學系碩士班
98
In processing huge transaction data analysis, when we use Sequential Patterns Mining techniques to discover the buying behaviors of customers, we just can only get the order of the items purchased, but we are hard to find out the time intervals of related items purchased.So that we can not know the period of the product, lead to analysts can not give the most advantageous marketing in the most appropriate time. The aim of the this research is to develop a methodology to detect of the existence of repeat-buying behavior and discover the potential period of repeat-buying behavior. Using this model can facilitate the analysts to understand the product consumption characteristics more accurate, and let the analysts to determine the most advantageous marketing strategy in the best time, then the corresponding actions can be taken to maximize enterprise’s revenue.
Lin, Chang-Ching, and 林昌敬. "The Study of Customers Behavior Intention Buying E-book." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/18489729726781512964.
Full text高苑科技大學
經營管理研究所
101
In recent years, the rapid development of science and technologies boosts the popularity of the internet; however, traditional reading experience is changed dramatically due to the advent of e-books and subversion, that makes paper book is no longer the only way to transfer knowledge. This research compiles relevant documents based on Theory of Planed Behavior (TPB) as its research structure, and then utilizes Linear Structure Relation equation model (LISREL) and AMOS/SPSS analytical statistics to test “The behavior Intention of customers buying e-book” model and to find the dimensions of key factors influencing consumers’ purchasing decision toward e-books. The analysis results of Linear Structure Relationships equation model (LISREL) and AMOS/SPSS analysis showed that three research institutions – “Attitude” and “Perceived Behavioral Control” give significant impact to behavioral intention of consumers in purchasing process of buy e-book. These three items, Amongst “Perceived Behavioral Control” beliefs affect the most significant influence than the other two, mainly affected by “Facilitating Condition”; secondly, “Attitude” belief, mainly affected by “Primary group”; then thirdly, “Subjective Norm” belief, affected more by “Social Relevant Interest”. This research, according to the conclusions of the electronic book industry’s marking policy recommendations are as follows: First, in the dimension of manner construction, (1)The greater influence is “Social relevant interest”; however, among the observation variables of “Social relevant interest”, the loading of the factors that “may promote the development of electronic book industry” is the highest. Among the factors that affect “Individual relevant interest”, the loading of the factor that “may favor to gain new information” is the highest. (2)Recommended e-book can take advantage of the popularity of the network nowadays, enhancing the development of electronic products, to accelerate industrial development. Pursuant to which the public psychology, e-book industry can also use the mass media flagship to promote the idea of buying e-books can “facilitate access to new information” in their marketing campaigns for wining better sales. Second, in the dimension of subjective standard construction, (1)“Primary group” affectes mainly; however, among the observation variables of the “Primary group”, the loading of the factor on “friend” is the highest. In affects “the inferior community” in factor by “mass media” is the highest. (2)May sell or introduce the special offer, such as two people travel together or the social network system to promote the sale of each product by focusing on the friends around. Through the terms and conditions of the mass meida that more accepted and trusted by the crowd, the industry can market the e-books by mass media. Third, in the dimension of consciousness behavior control construction, (1)The greater influence is “Facilitating Condition”; however, among the observation variables of “Facilitating Condition”, the loading of the factors of “the convenient to save and access file” shall be the highest, and the next would be “the price and operation of the microreader”. Among the factors that affect “Self-Efficacy”, the loading of the factor whether “economic capacity is sufficient” is the highest. (2)It’s also recommended that e-book supplier who markets e-book must consider both the operational function of the microreader and the unit price to meet the people’s needs, and promote with the price strategy. Fourth, in the dimension of external variable, (1)“The age”, “the professional condition”, and “monthly personal income” all present significant differences among the external variable variance analysis. The particiants who with the age of “over 56 years old (including)”, the occupation of “the freelance”, and the monthly personal income “over NTD50,001 (including)” can mostly accept the behavior of “purchasing e-book”. (2)E-book industry can focus on the target audience of those who owns high-degree education, high-income, or freelancers, and can develop and market the coorespondent prodcuts to meet the needs of these three groups and also to diffenerticiate the product lines by providing and designing various special offers to approach sales of the products.
Liaw, Wan-Jing, and 廖婉菁. "Exploring the Relationship between Customers'' Buying Behavior and Risk Preference." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/49155826684787049072.
Full text國立中興大學
高階經理人碩士在職專班
104
Abstract As the financial disputes springs up, the risk classification of the customers’ investment has become increasingly important, and "Know Your Customer (KYC)" is no longer just a slogan. A sequence beginning with risk evaluation, then communicating with the customer about his/her risk preference or risk tolerance, and finally designing the investment portfolio with the specified risk tolerance, can not only reduce the disputes but also win the customers’ trust and probably open the business door of the customers. The bank used to have its customer fill in the questionnaire and derive the risk evaluation of the customer. Based on it the bank then introduces its financial products to its customer. However, the customer may not be very sure about the risk preference for himself/herself. This research is trying to classify the customers into different risk preference group based on the customers’ characteristics observed by the bank asset manager. There are 250 questionnaires are returned in this research. The first part of the questionnaire collects data about the demographics of the customers. The second part is to collect the data about customers’ characteristics. The third part is to collect data about the customers’ investment in this bank. Using different statistical tools, including Pearson Coefficient, Independent t test, one-way ANOVA, and regression analysis, this research is trying to find the relationship between the demographics, customers’ characteristic, and risk preference. The empirical results can help the bank differentiate the customers’ risk preference. Keywords: Customer characteristics, Investment risk, KYC
Su, Yi-Wen, and 蘇怡文. "The Investigation of Customer Satisfaction via Group-Buying Behavior." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/21274690905520933985.
Full text元智大學
經營管理碩士在職專班
99
Following the popular of the internet and the prosperous development of the information technology, group buying behavior tends to be a new way for consumption, which not only make use of information media but also break through the limitation of time and spaces. Furthermore, both the group buying, especially from the colleagues, and the on-line buying behavior are launching like a raging fire. Group purchasing behavior is a work of the clustered customers, who are engaged in acquiring the price discounts by accumulating the purchasing quantities. Meanwhile, group consumption has been characterized by economic and beneficial symptom to catch the consumer’s attention in the past years. Our study aims to explore the purchasing intention and consumption behavior from the group purchasers. In our research, we find that the demand for cheap price as well as sufficient benefits is not firstly considered for contemporary customers. On the contrary, the product quality, acceptance for the price, confidence in the main buyer and the seller, and the service quality from the seller have great impact on the consumption decision process. Therefore, the service quality provided by the seller plays a key role in the higher satisfaction and repurchasing intention from the customers. Our findings are as follows: the current buyers can afford to pay NT$2,000 below per month for internet consumption or group buying, which occupy 77% and imply that the group-buying behavior is not accepted in a large scale. That is, there are so many profits to be created from the viewpoints of the sellers. Additionally, the results reveal that the product price, product quality and the consumption satisfaction originated from participants are significantly correlated with the buyer’s loyalty, which means that the higher satisfaction due to the price, product quality and the service quality from seller emerges, the more intention to repurchase is shown to be.
Tu-Ming, Chiang, and 蔣篤明. "Green tourism tendencies of the national army,behavioral intention and buying behavior - moderating customer involvement." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/60912576252664369137.
Full text中國文化大學
觀光事業學系觀光休閒事業管理碩士在職專班
102
Through research to understand green tourism tendencies and behavioral relevance of the military's intentions, behavioral intentions and purchase behavior relevance, and customer involvement effect on behavioral intentions and purchase behavior surname. Study found that there is a significant positive correlation between the degree of mili-tary green tourism tendencies and behavioral intentions of the two persons, green tour-ism tendencies and behavior of military intent have significant relevance, degree of mil-itary higher tendency of green tourism, the behavior of the degree of intent also higher. Between behavioral intentions and purchase behavior by two significant moder-ate posi-tive correlation with behavioral intentions have significant purchasing behavior associ-ated higher degree of behavioral intentions, the extent of buying be-havior is also higher. Customer involvement significant positive impact on the buying behavior behav-ioral in-tentions, customer involvement has a significant impact on be-havioral intentions for the purchase behavior of resistance, the higher the degree of cus-tomer involvement, the de-gree of behavioral intentions buying behavior is also higher.
Wu, Chun-Kuei, and 吳春貴. "Exploring the Relationship between the Customers’ Buying Behavior and Investment Amount." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/00296110224705816739.
Full text國立中興大學
高階經理人碩士在職專班
104
Abstract With the changing of global economic environment, the decreasing of the difference of deposit and loan interest, and the deteriorating of the credit assets quality, the bank is facing a challenge to make profits and needs to develop a new strategy to cope with it. Increasing the proportion of non-interest income has become as the key to the banking sector’s restructuring success. As far as the personal wealth differentiation is concerned, the banking sector should provide different service for the different segments based on the contribution amount. In order to derive the maximum benefits from the customers and enhance the competitive advantage, a bank is required to be capable of finding the high net worth clients first. With the targeted customers, a corresponding service package can be developed according to their characteristics, and thus can attract the customers and finally doing the business with them. The purpose of this study is trying to find the relationship between the customer education, income, lifestyle, brand preference, leisure activities, community participation, real estate investment, collections, and so on with profit contribution. Using different statistical tools, we find some relationship between these variables with the profit contribution. With these empirical results, we can identify the targeted customers effectively, and develop corresponding marketing programs to attract the targeted customers, and consequently doing business with them effectively. Keywords: Differentiation, 80/20 Rule, KYC
Wang, Wen-Cheng, and 王偉丞. "Exploring Customer Impulse Buying Behavior from Credit Card Transaction Records." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/07170512699790436589.
Full text國立臺灣大學
國際企業學研究所
103
Impulse buying behavior is an unexpected and irresistible purchasing behavior. From all the past research on impulse buying, most researchers focused on psychological factors like purchasing environment, personality traits, marketing stimuli and behavior parameters etc. by using traditional questionnaire analysis to study the factors that lead to impulse buying. Because of the characteristic of being unexpected and sudden, researchers couldn’t identify the exact reason immediately. We even couldn’t know the actual outcomes when measuring the difference of purchasing attitudes before buying and after buying. That leads to the restrictions of previous research. Impulse buying is a very normal behavior of consumer behavior and transactions that could happen anytime and anywhere. According to past research, the percentage of impulse buying behavior would rise when some specific stores and particular industries were involved. Furthermore, the more impulse buying characteristics consumers have, the more customer value enterprises pursue. Therefore, no matter on academic research or on practices, impulse buying researches has already been a developed trend. The developments of database mining, information technology, and ubiquitous network have changed the society. Countless transaction behavior means countless transaction data are being recorded during the big data era. With the statistical methods on database and the collocation of marketing strategies, we can try to identify the motivations behind the consumer behavior. But there are few research studying impulse buying by using data mining methods on consumer transaction records. Therefore, I tried to use some data mining methods to analyze the credit cards transaction database that targeted customers with impulse buying characteristics by utilizing two-step clustering analysis, demographic variables analysis, and the dynamic segments stability analysis. According to the first outcome, the variables we chose and dealt with used in two-step clustering analysis from the credit cards database are able to differentiate the impulse buying and non-impulse buying customers. But the percentage of the impulse buying customer was too low. So, I kept tring another method to identify impulse buying customers by using only one classification index that was made from database. The second time’s outcome was siginificant and the number of those impulse buying customers we identified was much more than the first time. Finally, we can use these results, as well as the demographic variables analysis and the transaction items of industries analysis from records to make customer management programs, one-to-one customized marketing strategies, recommendation systems and to develop the collaboration relationships with related industries and enterprises. With the objective to create bigger and much more value for the market and companies.
林軒揚. "A Study between Behavior of Group Buying and Customer Satisfaction." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/bzwst6.
Full text嶺東科技大學
企業管理系碩士班
107
“Group buying” have grown explosively over the last few years. Since group buying offers products and services at significantly reduced prices on the condition that a minimum number of buyers would make the purchase. Many college students involve in group buying to get the best buy. This study investigates the motivation, satisfaction and continuous purchase of campus group buying. The collected data were analysis by the method of independent samples T-test, ANOVA analysis and post-analysis, multiple regression analysis. The findings are followings: 1.The students form business colleges are more eager to group buying. 2. the most popular category for group buying food. 3. Tthe main factor attract college students to join group buying is getting discount prices from retailer. 4. For college students the convenient of group buying important at all, as long as the products are special and prices are cheap they will join the buying.
Shih, Yu-Ju, and 史育如. "Investigating Different Weather Conditions on Customers’ Mood and Their Impulsive Buying Behavior." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/06521585165021102316.
Full text真理大學
企業管理學系碩士班
101
Climatic changes of weather affect human behaviors and economic activities. The extreme weather occurs frequently in recent years, thus the topic of discussing its influence also becomes more and more important. The issues are arising from financial management areas. But in marketing management, it is rare to be regarded. Therefore this study is based on the point of view of consumer behavior to explore the impact of weather changes on the consumers’ mood and their impulsive buying behavior. This research conducts the experimental design and provides the subjects to read the tractate with different experimental season manipulation (spring, summer, autumn, winter). After the manipulation, we measure participants’ mood and intention toward their impulsive buying behavior. The outcome of experiment will be compared with the data of actual weather and merchandise sales. These results can help us to clarify the relations between the difference of weather and consumer shopping behavior. Also, the results of this research can be applied to retail industry and provide the managers for marketing strategy decision such as inventory management of product and strategy of seasonal sales.
Hu, Chia Hsing, and 胡佳興. "The Impact of Award Record of Notebook on Customer Buying Behavior." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/80817604565159877125.
Full text國立臺灣科技大學
管理研究所
93
Abstract Because the convenience that notebook computer offers in the action is used, quite accord with the basic demand of the human nature, so the situation of growing up constantly appears promptly on the notebook computer market. But because the specification of the computer changes with each passing day, most people are limited to the knowledge of the computer hardware, buy and does not often know how to choose one to be suitable for one's own notebook computer, win award and recommend to the expert or endorsing assurance generally, let consumers have reference basis with quality, efficiency and beautiful craft, then influence the decision of purchasing, if it is real , influence brand trader several hundred million Taiwan dollar was on sale throughout resource allocation every year. This research adopts network questionnaire investigation and counts the materials collected in step, questionnaire investigation the main target are member of CRETE Computer system, Inc, (notebook computer chain store)、students of National Taipei University Technology and EMBA students of National Taiwan University of Science and Technology. Use SPSS suit software, carrying on all analysis, the narration of every single parameter nature , adopt the average , standard deviation, whether the average difference between two colonies is the apparent examination, adopt t value to assay, and the competence of showing counted , choose α digit equals 0.05. The result of study is found: 1.Consumers have higher purchase wills to the notebook computer having award-winning. 2.Consumers have higher purchase wills to the foreign award of the notebook computer. 3.American brand notebook compare with Taiwan of brand computer haven’t apparent difference at buying will relatively. 4.The goods win the award and involve in entering acting on will of buying mutually and having apparent differences of degree; It has the one that shows the difference with the purchase will of the notebook computer not award-winning to win the award when being high that consumers involve in entering the degree, but under consumer's low situation that involve in being entered, have no difference of showing. 5.The goods have no difference of showing with the reciprocation between the brand source countries and win the award of goods. Namely the award-winning impact on American brand of goods is equivalent to impact on brand of Taiwan. Recommendation that the brand owner could move out part of the budget of advertisement and public relations to get award of abroad in high the specification products, its result is only greater than advertising and public relations. Post the mark of award on packing case, host computer and catalogue to show off award fact, let consumer can connect to excellence quality of computer to increase the will of buying.
Ku, Jen-Po, and 古仁伯. "A Study of Influential Factors for Customer Impulse Buying Behavior Online." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/59853643478734893055.
Full text樹德科技大學
經營管理研究所
95
The development of the internet is very popular in Taiwan, the government's encouragement, enterprises investment, and people enjoy the convenient of the internet brings. According to the institute for information industry in 2006. The investigation shows, the population to use the internet are thousands of ninety-four hundred people in Taiwan, the popularity is forty-one percent to use the internet; Relatively the population to use the internet were thousands of forty-four people in 1996 , using the internet the popularity was two percent. Over ten years, the internet user grew up ten double, and online shopping will break through hundred of billion in 2007. According to the institute for information industry in 2005.The investigation shows, traveling products online shopping market in Taiwan occupied with sixty-two percent. Because of the internet popularization and development , the internet changes consumer's behavior and has changed the attitude of the internet store, too. Consumers have another kind of way internet shopping can be chosen. Consumers in the course of purchase decision, internet characteristic、marketing factors、online shopping situation, etc factors influence to impulse buying（Iyer, 1989；Steenkamp & Baumgartner, 1992；Puri, 1996；Beatty & Ferrell, 1998；Dholakia, 2000；Ming- Hui Chen，2002）. This research combines Beatty and Ferrell（1998）、Ming- Hui Chen（2001）、Shi-Jie Zhuang（2002）.The model structure chart discuss the influence consumer's impulse buying factors online , and it derive the structure chart by internet characteristic、marketing factors、online shopping situation, and add the interfere parameter to discuss the influence consumer's impulse buying factors online. This research adopted the investigation method of the questionnaire, regard user of discussion in Taiwan travel website as the research object, the way was adopted the Non-probability Sampling of Purposive Sample, based on the discussion travel internet to send information .The research mailed 500 questionnaires, the 285 valid questionnaires were returned, the rate of valid response was 57 percent. By Pearson correlation analysis、Analysis of Variation、Analysis of Regression、Analysis of Level. The results found：（1）Internet characteristic、marketing factors、online shopping situation, and impulse characteristic have significantly positive influence to consumer's impulse buying behavior online；（2）Internet characteristic do not have significantly positive influence to consumer's impulse buying behavior online；（3）Marketing factors do not have significantly positive influence to consumer's impulse buying behavior online；（4）Online shopping situation has significantly positive influence to consumer's impulse buying behavior online；（5）Internet characteristic、marketing factors、online shopping situation, and impulse characteristic interaction with each other do not have significantly positive influence to consumer's impulse buying behavior online. Key words：Internet, Online shopping, Impulse buying behavior
Dibba, Sheikh Tijan, and 狄伯宣. "The Development of Online Group Buying and the Factors that Influence the Taiwanese Customers Online Group Buying Purchase Behavior." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/3ahrzq.
Full text國立中央大學
企業管理學系
107
Purpose: This papers aim is to bring some insight in the case of online group buying in Taiwan and globally and also to investigate the determinants of the Taiwanese customers’ online group buying behavior using the perspective of the theory of planned behavior Design/Methodology/Approach: This research used survey questionnaires to collect data for analysis, the questionnaire was posted in many online platforms and a total of 118 respondents were collected of which 15 responses were deemed invalid and 103 were valid responses. Then a further analysis was done using first correlation to determine how constructs in the study correlate with each other and then a further analysis was done to test the hypothesis of the study. Findings: The findings of this research indicates that trust in online group buying websites and vendor are very good in predicting the attitude towards online group buying while privacy concerns were found to be not significant in predicting the attitude towards online group buying. on the other hand, subjective norms and perceived behavioral control were not found to be significantly associated with the prediction of the behavior, but the attitude towards online group buying was very significant in predicting the behavior in online group buying. normative structure was also a significant predictor of subjective norms, while self-efficacy was also strongly associated with perceived behavioral control.
CHUNG, LIN CHIH, and 林志忠. "A Study of Customers' Behavioral Intention in Joining Online Group-buying." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/23857154673122148519.
Full text高苑科技大學
經營管理研究所
100
As internet purchase market has come to maturity, internet purchase has become many citizens' daily consuming activities; and online group-buying developed from internet purchase is currently a very popular consuming type in internet purchase market. Online group-buying is convenient and interesting and is able to get cheaper price; therefore, it attracts and is loved by many internet purchase groups. This research, based on “Theory of Planned Behavior” as theoretical foundation, is built with “Customers' Behavioral Intention Mode in Joining Online Group-buying”. Focusing on possible influential behavioral intention's structural variables such as “Attitude”, “Subjective Normative”, and “Perceived Behavioral Control” and performing testifying and analysis. In order for customers to build a complete theoretical mode and foundation relevant to customers' behavioral intention in joining online group-buying regarding possible influential factors in customers' behavioral intention while customers determine to join online group-buying. In structure influential to customers' “behavioral intention” in joining online group-buying, “Attitude”, “Subjective Normative”, and “Perceived Behavioral Control” have positive and significant influence to behavioral intention. Additionally, the research result shows that, in structure of behavioral intention, “Perceived Behavioral Control” is the most influential; “Subjective Normative” is second, and “Attitude” is the least influential. As in “Attitude” perspective, “Individual's Relevant Welfare” is more influential than “Social Relevant Welfare”; amongst “Individual's Relevant Welfare” factors, “Saving Shopping Time”, “Catching Up Fashion”, and “Developing Internet Group-Purchase Industry” are more influential. As in “Subjective Norm” perspective, “Main Group” is more influential than “Sub Group”; amongst “Main Group” factors, “Co-workers”, and “Scholars/Experts” are more influential. As in “Perceived Behavioral Control” perspective, “Self Capability” is more influential than “Advantageous Offer”; amongst “Self Capability” factors, “Sufficient Leisure Time”, “Thorough After-sale Services”, and “Preferential Discounts” are more influential. III In this research, the empirical result shows “Perceived Behavioral Control” variable is most influential; however, as for external variables, “self-capability” has direct and intense impact to customers regarding their “Perceived Behavioral Control” in joining online group-buying, and therefore has affected customers attitude in online group-buying. If they perceive its convenience or capability more positively, it would raise customers' behavioral intention in joining online group-buying. In other words, it means that if customers are satisfied with convenient ordering procedure and thorough after-sale service provided by group purchase entrepreneurs within customers' affordable condition, would increase customers' behavioral intention in joining online group-buying.
Huang, Wei-Liang, and 黃維良. "A hierarchical collaborative recommender system with customer time-variant buying behavior prediction." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/71081793152240945650.
Full text國立高雄第一科技大學
資訊管理所
95
This study propose a hierarchical collaborative recommender system with customer time-variant buying behavior prediction, which adds “time” factor to the operation of the recommender system in order to improve the quality of the recommendations of the typical collaborative recommender systems. The purposes of this study are to detect the customer time-variant buying behavior, and then to recommend the right products to the right customers in the right time. The framework of the hierarchical system includes four steps: create dynamic customer profile, find the k nearest neighbors using GA-based clustering, predict product category using sequence pattern-based technique, and derive the top-N recommendations. This study used FoodMart database to examine the performance of the proposed approach. Through the non-parametric statistics test, the results of the experiences reveal the hierarchical system can effectively predict categories ,and then recommend products that customers are likely to buy in the future period.
Lu, Tien-Hua, and 盧殿華. "The Research of Customer Impulse Buying Behavior Induced by TV Home Shopping." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/99450921489572749163.
Full text國立東華大學
企業管理學系
97
Yet today, many researchers continue to study how customer impulse buying behavior occurs. What factors stimulate customers to purchase immediately at in-store shopping prior to enter the store without any plans to purchase. How does TV Home program use media strategy to stimulate customer impulse buying behavior? This research wants to study the following 3 questions related to industry of TV Home shopping. First, how does TV Home Shopping program use sales promotion methods and program atmosphere to stimulate customer impulse buying behavior and urge customers to take action to purchase? Second, does customer interaction with TV program host influence on customer purchase emotions on TV Home Shopping? Third, does individual impulsive trait have influence on emotional states and impulse buying behavior? As literature discuss, this study uses Mehrabian and Russell’s (1974) Environmental Psychology Model develop framework and to discuss whether promotions and TV program atmosphere will induce emotional responses and then impulsive buying behavior. Additional, this study wants to know the influences of interaction with TV host and impulsive traits on TV Home shopping impulsive buying behavior. A 3(promotions) Χ 2(program atmosphere) factorial experiment design was performed in order to explore the effects of various sales promotions and different program atmosphere on customer emotions and impulse buying behavior. Then this study divided 180 people into 6 groups. The findings provide insights that promotions of time-pressure and low-price will influence on customer’s arousal emotions and atmosphere has influence on pleasure emotions. Moreover, pleasure emotions have positive influences on impulse buying behavior. Interaction with TV host will moderate the promotion of low-price and pleasure emotions. There is no interaction of emotional states between sales promotion and program atmosphere under the TV home shopping environment.
Diep, Tran Bich, and 陳碧葉. "Investigation of Vietnamese Customers’ Buying Behaviors – A Case Study of Amway Functional Food." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/ej95ut.
Full text美和科技大學
企業管理系經營管理碩士班
106
Because of the importance in preventing diseases and supplying nutrition, people are paying more attention in functional food, which leads to an explosion in the nutrition supplements market. Vietnam is preferred as “a gold market” for most of foreign functional food companies and the competition becomes more and more fierce. Amway is an American company which gained lots of Vietnamese customers’ awareness on Personal and Home Care products from the initial period. Following the trend in Vientam, Amway is investing significantly in branding activities for Nutrilite – a functional food category. However, performing several branding activities is not enough for Amway at this moment. To maximize its profitability and occupy larger market share, Amway needs to concentrate on its marketing approach to analyze clearly the factors affecting customers’ purchasing behaviors in order to take appropriate strategies for its functional food category. The goal of this research is investigating which factors influencing Vietnamese customers’ buying behaviors for Amway functional food, then providing some appropriate suggestions for Amway to enhance its brand image of Nutrilite and maximize revenue. To obtain these goals, this study applied Quantitative research in a random survey of 200 respondents who are current Amway customers. After evaluating all data through SPSS, we pointed out that customers with demographic characteristics react differently when consuming Amway functional food. Besides that, health benefits, personal background and preferences have positive relationship with customers’ buying behaviors for this product. Meanwhile, there is a negative relationship between price and buying behaviors for Amway functional food. This is strongly valuable information to conclude some suggestions for Amway Vietnam.
SuriyaAmornchai, Wantachai, and 蔡天寶. "The affects of Retail store functions and customer characteristic on impulse buying behavior." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/76090793482608606931.
Full text國立中興大學
科技管理研究所
99
Retail Trade is an importance of Thai societies and it has high continuously rising competition. Investors or retailers always utilize the best strategies to grasp market share. The factors of retail multi-store that related between retail store environment and customer behavior affect impulse buying that’s interested to manufacturers or retailers. Impulse buying as instantaneous purchase having no previous aim or to purchase the commodity (Beatty & Elizabeth Ferrell, 1998). In brick-and-mortar retailing, impulse purchases have been an important source for revenue of retailers (Koski, 2004). It’s necessary to know what kind of factors that will stimulate this behavior, because it can help retailers to design appropriate strategy to promote this conduct. The purpose of this research is to utilize (Mehrabian & Russell, 1974) model to find out the retail shopper behavior in retail store of Thailand’s hypermarket that related to Retail store function (product factor, service factor, environment factor), Retail shopper trait (time available, shopping enjoyment), Consumer emotion (positive/negative), and Impulse buying behavior. The data was collected in Bangkok and surrounding province of Thailand that dispersed to their branches during this winter vacations (Jan-March), 2011 from correspondents. The random sampling method will be used in this study. In the factors, the retail store function, consumers who are in good environment, will have a positive emotion and the bad sentiment to the product will have an impact on negative emotion. Product and service factor (service and environment factor) are no significant on positive (negative) emotion. The customer’s trait found shopping enjoyment and time available factors have significant on positive and negative emotion. Especially, not only positive emotion will convince impulse buying but negative emotion also influences on impulse buying.
Shiao-Fen, Huang, and 黃小芬. "A Study of Consumers Online Group-Buying Behavior Base on Customer Voluntary Performance." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/72415101313330583912.
Full text亞洲大學
經營管理學系碩士班
100
In recent years, the rise of recreational sports culture, baseball is the most popular sport in the country, one of the fans support their favorite teams and players, but in recent years, baseball gambling and game events are frequent, heavy crack down baseball's development, but loyal Baseball fans still supported to staying. This study investigated the switching barrier of fans addicted to factor, but factor in the observed switching barriers, the lack of non-rational behaviors, this study will be addicted to one of the factors summarized as switching barriers, switching barriers in order to verify whether the addiction factor. And to study the fan satisfaction, switching barriers and fan loyalty, the order to clarify the relationship between the three. This study collected 497 valid questionnaires, The empirical method used structural equation modeling analysis, the study found that addiction is a factor for switching barriers. Spectators and fans approach the level of frequency switching barriers and loyalty for a difference of interference, competition entering the frequency view more barriers arising from the higher switching, the higher the relative fan loyalty. Have joined the fan club and the fans did not join support groups are also switching barriers and differences in loyalty generated interference, the fans have joined the support group will have a higher switching barriers and loyalty. Same time, the study found that the frequency of observing a competition and have more join the fan club fans indulge high performance. Frequency and high concept game show has joined the fan club's fans on the team with a high performance switching barriers and loyalty.
Lucas, Joana Sofia Fonseca Lopes. "The Portuguese offline consumer behaviour: what drives customers buying offline in an online world?" Master's thesis, 2016. http://hdl.handle.net/10362/17582.
Full textCheng, Yu-Ching, and 鄭宇晴. "Consumer Personality, Buying Behavior and Customer Loyalty-the Case of Chung-Yo Family Card." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/dfxu3h.
Full text國立中興大學
高階經理人碩士在職專班
101
This study investigates the differences in buying behavior for customers with diverse personality and constellations. Moreover, the study also discusses the linkage between the buying behavior and customer’s loyalty. Using a unique database of Chung-Yo Department Store, which contends the detailed transaction records of the customers, I apply various methodologies including Pearson correlation and regression analysis to examine the proposed hypotheses related to customer’s buying behavior and personality. The empirical finding has rich implications for customer’s buying behavior and building-up for customer’s loyalty.