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1

Japan. Keizai Sangyōshō. Shōmu Jōhō Seisakukyoku. Sābisu Sangyōka. Kankō Shūkyaku Chīmu. Taiken kōryū sābisu kokyaku manzokudo teikyō shuhō kentō chōsa hōkokusho. Tōkyō: Keizai Sangyōshō Shōmu Jōhō Seisakukyoku Sābisu Sangyōka (Kankō Shūkyaku Chīmu), 2009.

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Japan. Keizai Sangyōshō. Shōmu Jōhō Seisakukyoku. Sābisu Sangyōka. Kankō Shūkyaku Chīmu. Taiken kōryū sābisu kokyaku manzokudo teikyō shuhō kentō chōsa hōkokusho. Tōkyō: Keizai Sangyōshō Shōmu Jōhō Seisakukyoku Sābisu Sangyōka (Kankō Shūkyaku Chīmu), 2009.

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3

Cusick, William J. All Customers Are Irrational. New York: AMACOM Books, 2009.

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4

Solomon, Michael R. The truth about customers. Upper Saddle River, N.J: FT Press, 2009.

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5

Mondragon, A. Services guarantees: A cross-cultural comparison of customers' attitudes. Manchester: UMIST, 1997.

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6

Singhal, Sushila. Banks and customers: A behavioural analysis. New Delhi: Shri Ram Centre for Industrial Relations & Human Resources, 1987.

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7

Creative & Response Research Services, Inc. and National Restaurant Association (U.S.), eds. The frequent dinner customer. Washington, DC: National Restaurant Association, 1997.

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8

Steckstor, Denise. The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior. Wiesbaden: Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, 2012.

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9

Steckstor, Denise. The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-7078-7.

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10

What customers want: Move them to buy, buy more, and keep on buying. New York: Pearson Prentice Hall, 2009.

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11

2009 customer satisfaction survey: How has the Office of Personnel Management served you? 2nd ed. Washington, DC (1900 E St., NW): U.S. Office of Personnel Management, 2009.

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12

Robert, East, Lomax Wendy, Wilson Gill, and Kingston Business School, eds. Demand over time: Attitudes, knowledge and habits that affect when customers use supermarkets. Kingston upon Thames: Kingston Business School, 1991.

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13

Iacobucci, Dawn. Perceptions of services. Dublin: University College Dublin (Centre for Quality & Services Management), 1994.

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14

Earlene, Biggs, and MERIT Research Services, eds. How to plan and conduct a customer satisfaction survey. Orem, Utah: MERIT Research Services, 1996.

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15

Abraham, Koshy, and Indian Institute of Management, Ahmedabad., eds. Salesperson's customer orientation: A reconceptualization and a new definition. Ahmedabad: Indian Institute of Management, Ahmedabad, 2008.

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16

Ken, Orton, ed. The soul of the new consumer: The attitudes, behaviors, and preferences of E-customers. New York: Allworth Press, 2000.

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17

Nimmi, Damodaran, AWWA Research Foundation, and United States. Environmental Protection Agency., eds. Customer acceptance of water main structural reliability. Denver, CO: Awwa Research Foundation and American Water Works Association, 2005.

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18

Vavra, Terry G. Aftermarketing: How to keep customers for lifethrough relationship marketing. Homewood, Ill: Business One Irwin, 1992.

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19

Silvia, Pérez Freire, ed. Prostitución: Clientes e outros homes : análise sociolóxica das ideoloxías sexuais masculinas en Galicia. Vigo: Edicións Xerais de Galicia, 2009.

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20

Amy, Aronson, ed. Winning the toughest customer: The essential guide to selling to women. Chicago, IL: Kaplan Pub., 2006.

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21

Vavra, Terry G. Aftermarketing: How to keep customers for life through relationship marketing. Homewood, Ill: Business One Irwin, 1992.

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22

Vavra, Terry G. Aftermarketing: How to keep customers for life through relationship marketing. Chicago: Irwin Professional Pub., 1995.

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23

2008 customer satisfaction survey: How has the Office of Personnel Management served you? 2nd ed. Washington, DC (1900 E St., NW): U.S. Office of Personnel Management, 2008.

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24

2007 customer satisfaction survey: How has the Office of Personnel Management served you? 2nd ed. Washington, DC (1900 E St., NW, Washington 20415): U.S. Office of Personnel Management, 2007.

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25

Gee, Jeff. The winner's attitude: Using the switch method to change how you deal with difficult people and get the best out of any situation at work. New York: McGraw-Hill, 2006.

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26

I'm not buying it: How to turn today's skeptical Millennials into loyal customers. United States]: Christopher W. Anderson, 2015.

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27

Foundation, Retail Home Furnishings, ed. Retail trends study: Serving the changing customer. High Point, N.C. (P.O. Box 2396, High Point 27261): Retail Home Furnishings Foundation, 1991.

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28

Nykiel, Ronald A. You can't lose if the customer wins: Ten steps to service success. Stamford, Conn: Longmeadow Press, 1990.

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29

All customers are irrational: Understanding what they think, what they feel, and what keeps them coming back. New York: American Management Association, 2009.

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30

United States. Dept. of Agriculture. Modernization of Administrative Processes Program Office, ed. Understanding customer expectations: A handbook and guide. [Washington, D.C.]: U.S. Dept. of Agriculture, Office of the Assistant Secretary for Administration, Modernization of Administrative Processes Program Office, 1997.

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31

The new market leaders: Who's winning and how in the battle for customers. New York: Free Press, 2001.

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32

Robert, East, and Kingston Business School, eds. Demand over time: Attitudes, knowledge and habits that affect when customers use banks and building societies. (Kingston upon Thames): Kingston Business School, Kingston University, 1992.

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33

Wrisley, Albert L. Convenience store customer attributes study: Conducted for the National Association of Convenience Stores. Alexandria, VA (1605 King St., Alexandria 22314-2792): The Association, 1989.

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34

You can't lose if the customer wins: Ten steps to growth & profit. New York: Berkley Books, 1990.

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35

Customer visits: Building a better market focus. 3rd ed. Armonk, N.Y: M.E. Sharpe, 2008.

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36

McGoldrick, Bernie. Attitudes of D.O.E. Road Service staff (Omagh West Area) to the customer care concept. [s.l: The Author], 1999.

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37

Grisaffe, Douglas B. Antecedents and consequences of customer value: Testing an expanded framework. Cambridge, Mass: Marketing Science Institute, 1998.

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38

Grisaffe, Douglas B. Antecedents and consequences of customer value: Testing an expanded framework. Cambridge, Mass: Marketing Science Institute, 1998.

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39

Congress, Quality Insurance, ed. Executive summary of "Voice of the customer": In-depth research reveals attitudes towards the industry ... New York, NY: Quality Insurance Congress, Communications Group, 1996.

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40

Barnes, Justin. International customer perceptions of South African automotive component manufacturer performance levels. Durban: University of Natal CSDS, 2002.

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41

Marder, Eric. The laws of choice: Predicting customer behavior. New York: Free Press, 1997.

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42

Customer orientation and market action. Upper Saddle River, N.J: Prentice Hall, 1998.

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43

Frost & Sullivan., ed. Customer perceptions of endoscopy and laser products: A company image survey. New York: Frost & Sullivan, 1991.

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44

William, Humble John, and American Management Association, eds. Service: The new competitive edge : an American Management Association research report. New York, N.Y: The Association, 1991.

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45

Haas, Hendrik. Dienstleistungsqualität aus Kundensicht: Eine empirische und theoretische Untersuchung über den Nutzen von Zertifikaten nach DIN EN ISO 9000 ff. für Verbraucher. Berlin: Duncker & Humblot, 1998.

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46

United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection. How do businesses use customer information? Is the customer's privacy protected? : hearing before the Subcommittee on Commerce, Trade, and Consumer Protection of the Committee on Energy and Commerce, House of Representatives, One Hundred Seventh Congress, first session, July 26, 2001. Washington: U.S. G.P.O., 2001.

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47

Customer visits: Building a better market focus. Newbury Park: Sage Publications, 1993.

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48

Customer visits: Building a better market focus. 2nd ed. Thousand Oaks, Calif: Sage Publications, 1998.

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49

David, Bender. South Dakota Motor Carrier Services 2006 customer satisfaction assessment: Final report. Pierre, S.D: South Dakota Dept. of Transportation, Office of Research, 2006.

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50

Vendre gagnant, gagnant. Montréal: Éditions Transcontinental, 2004.

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