Dissertations / Theses on the topic 'Customary medicine'
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Mullinder, Louis. "A comparative study of the criminalisation of the violation of a corpse in context of traditional medicine in subequatorial Africa including consideration of customary law." Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/60072.
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This discourse is a comparative study of the criminalisation of the violation of a corpse in context of traditional medicine in subequatorial Africa, including consideration of customary law and seeks specifically to examine whether the use of body parts for medicine falls within the paradigm of traditional medicine as opposed to professed any use in witchcraft. The question of any possible cultural defence for the violation of a corpse in traditional medicine is also examined.
Regard has been given to relevant legislative precepts in subequatorial Africa including any common-law position, any statutory legislative precepts, including constitutional law, for the Democratic Republic of the Congo, the Gabonese Republic, the Kingdoms of Lesotho and Swaziland, the Republic of the Congo, the Republics of Angola, Botswana, Burundi, Kenya, Madagascar, Malawi, Mozambique, Namibia, Rwanda, South Africa, Uganda, Zambia, Zimbabwe, and the United Republic of Tanzania.
In the Republic of South Africa, the violation of a corpse is a common-law crime, which sees its origins historically in Roman law and Roman-Dutch law. It has been found that the penal codes of the Democratic Republic of the Congo, the Gabonese Republic, the Republics of Angola, Botswana, Burundi, Kenya, Malawi, Rwanda, Uganda and the United Republic of Tanzania criminalise acts of violation on any corpse, but are applicable only to perpetrators and not to end-users, except for the Republic of Rwanda and the possessors of body parts for the Republic of Burundi. In the Republic of South Africa any removal of or trade in any body part in contravention of any law is also a criminal offence.
Research has not found any specific reference to the violation of a corpse for the Kingdoms of Lesotho and Swaziland, the Republic of the Congo, the Republics of Madagascar, Mozambique, Namibia, Zambia and Zimbabwe in extant legislative precepts, but all subequatorial African constitutions provide for the right to life. Case law relating to the violation of a corpse for traditional medicine purposes has been found only for the Republic of South Africa, for the then-Rhodesia and the Republic of Botswana.
In most of the subequatorial African countries, customary law is valid only insofar as it does not conflict with the constitutions of the majority of countries, with the exceptions of the constitutions of the Gabonese Republic, the Republic of Congo and the United Republic of Tanzania for which no provision for customary law in the constitutions of these countries has been found.
In the Republic of South Africa, customary law, or a cultural defence is not condoned in instances of murder for body parts according to case law. Since research has discovered only a paucity of case law relating to the crime of violating a corpse in traditional medicine circumstances, it has not been possible to ascertain whether such use is widespread within traditional medicine, or confined to specific instances only.
This discourse concludes that the legal position of the crime of violating a corpse for the use of body parts in traditional medicine in the Republic of South Africa should not be reviewed to accommodate such use, but that all relevant legal precepts should be reviewed and changed purposefully to provide for clarification for the specificity of this crime and to oppose any perception of such practices and beliefs in traditional medicine as being justified in any manner.Mini Dissertation (MPhil)--University of Pretoria, 2017.
Public Law
MPhil
Unrestricted
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Ogbonna, Nkechinyere. "What role should customary law play in the protection of traditional medicinal knowledge in Nigeria?" Thesis, University of Leeds, 2013. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.718851.
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Sävlind, Canan. "Customers’ perceptions of the re-regulated pharmacy market : A qualitative study of the views of Stockholm customers five years after the re-regulation process." Thesis, Umeå universitet, Kemiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-101889.
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Milan, Gabriel Sperandio. "A estratégia de retenção de clientes e o estabelecimento de relacionamentos como vantagem competitiva : um plano de ações aplicado a uma empresa de medicina de grupo." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2002. http://hdl.handle.net/10183/3243.
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Com a crescente representatividade do setor de serviços na economia mundial, se torna cada vez mais necessária a pesquisa e a implementação de modelos que abordem as singularidades dos serviços em relação aos outros setores da economia. O presente trabalho tem por objetivo aplicar um plano de ações voltado à estratégia de retenção de clientes, identificando e abordando os componentes a serem implementados, pelo qual se obtenha uma vantagem competitiva sustentável no longo prazo, por meio de um atendimento diferenciado e pelo fortalecimento de uma cultura de serviços baseada no relacionamento com clientes e colaboradores. O plano de ações proposto está sendo implementado em uma empresa de medicina de grupo com atuação local, e por isso, além de se basear em vasta fundamentação teórica, foram consideradas as características da empresa e do mercado onde atua. Com os resultados advindos da validação parcial do plano de ações, uma vez que ainda faltam etapas a avançar, pode-se concluir que os primeiros passos em direção à retenção de clientes foram alcançados.With the growing importance of the section of services in world-wide economy, research and the implementation of models that approach the uniqueness of the services in relation to the other sections of economy become more and more necessary. This dissertation aims at applying a plan of actions directed to the customer retention strategy by identifying and approaching the components to be implemented, through which a sustainable competitive advantage is obtained in the long term, by means of a differentiated assistance and by the strengthening of a culture of services based on the relationship with customers and collaborators. The plan of actions proposed is being implemented in a local company of group health care and, due to this, besides being based on an ample theoretical foundation, the company’s characteristics and the market where it operates, have also been taken into consideration. Considering the results that came upon the partial validation of the model, and the fact that there are still other stages to be accomplished, it is possible to conclude that the first steps towards to the retention of customers have been reached.
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Jia, Hao. "A web application for Medasolution Healthcare Company customer service system." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2612.
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Medasolution is a virtual company designed by the author to handle Medicare insurance business. The web application (which uses ASP.net and SQL Server 2000) facilitates communication between Medasolution and all its clients: members, employers, brokers, and medicare providers through separate web pages based on their category levels. The program incorporates security so that it follows government privacy rules regarding client information.
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Layton, Cheryl Marie. "Relationship Between Hospital Size, Staff Communication, Physician Communication, and Patient Experience Scores." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7816.
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Healthcare leaders who struggle to understand the importance of interactions between patients, staff, and physicians can result in poor patient experience. Healthcare care leaders who understand the importance of patient experience can develop customer service training modules and tutorials to improve organizational outcomes. The purpose of this correlational study was to examine the relationship between staff communication, physician communication, size of the hospital, and patient experience. House's path-goal theory was used to frame the study. Secondary data were collected from hospitals in Northeastern Ohio, that reported patient experience scores through the Centers for Medicare and Medicaid's Hospital Consumer Assessment of Healthcare Providers and Systems survey database for the years 2016 and 2017. The results of the multiple linear regression indicated the results were significant, F(5, 144) = 56.822, p <.001, R2 = .652. The findings may provide health care leaders with tools to communicate with staff on how to improve patient experience through improving employee and patient engagement, thereby improving patient experience scores.
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Grados, Francisco José Daniel. "Aplicación metodológica para la gestión de calidad de llamadas de call center basado en la normativa de calidad COPC (Customer Operations Performance Center)." Bachelor's thesis, Universidad Nacional Mayor de San Marcos, 2011. https://hdl.handle.net/20.500.12672/15161.
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Publicación a texto completo no autorizada por el autorEste estudio busca realizar una aplicación metodológica para minimizar los posibles errores al momento de evaluar una transacción o atención telefónica generadas por las áreas de calidad de los call center, contact center o BPO (Business Process Outsourcing) que utilizan como herramienta principal la Normativa de Calidad COPC (Customer Operations Performance Center) a fin de que puedan realizar un correcto proceso y tabulación de métricas con el objetivo de mostrar los indicadores reales de calidad, a lo que llevaría a una precisa toma de decisiones en las empresas dedicadas a los servicios de telecomunicaciones o las que tercerizan estos servicios, debido a que necesitan reflejar correctamente los indicadores de calidad para que con ello brinden como resultante, una correcta atención a los usuarios y por ende, a los clientes de las telecomunicaciones.
Trabajo de suficiencia profesional
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Rodrigues, Patrícia Isabel da Silva. "Proposta de abordagem para gestão de ocorrências em Serviços de Sangue." Master's thesis, Faculdade de Ciências Médicas, 2013. http://hdl.handle.net/10362/10859.
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RESUMO: A gestão de ocorrências, sendo um requisito, quer legal, ao nível da regulação, quer normativo, tal como surge na ISO 9001, é um componente crítico para garantir a melhoria contínua um Serviço de Sangue, dado ter como objetivo a satisfação contínua dos requisitos dos dadores e recetores. A gestão eficaz, mas com eficiência, depende, também da eficácia da abordagem para gestão de ocorrência, nomeadamente, através da geração de correções, ações corretivas e ações preventiva eficazes.
Esta dissertação discute a relevância, propondo um modelo de abordagem de gestão da qualidade conforme com os requisitos da lei fundamental da regulação de Serviços de Sangue, DL 267/2007, e com a norma global para sistemas de gestão da qualidade, ISO 9001. Esta abordagem usada descreve as várias etapas para a gestão eficaz de ocorrências, desde o seu relato, à sua classificação, tratamento com medição e análise risco associado e verificação da eficácia das ações tomadas.
A eficácia do modelo teórico proposto foi verificado através da sua passagem para algoritmo informático num software comercial. Foi evidenciado neste software o cumprimento dos requisitos da abordagem teórica, pelo que a aplicação informática está conforme com os requisitos estabelecidos num procedimento documentado. Foi evidenciado, também, a rastreabilidade dos dados ao longo e toda a metodologia. A utilização de uma ferramenta informática também acrescentou valor ao modelo teórico, dado o acesso a toda a informação ser mais célere e de fácil acesso, quando comparado com o uso em suporte de papel.---------ABSTRACT: The issues management is a law requirement intended for regulation of “Blood Banks” and a quality management global requirement from ISO 9001. It is a critical activity, intended to to ensure continuous improvement on “Blood Bank”. Its goal is the continuous satisfaction of blood donors and transfusion recipients. Effective management and efficiency also depend on the effectiveness of the management of occurrence approach, namely in successful corrections, corrective actions and preventive actions.
This paper discusses the relevance and it proposes a model approach to quality management according to the requirements of the fundamental law of regulation of “Blood Bank”, DL 267/2007, and according to the global standard for quality management systems, ISO 9001. This approach describes the various steps for effective management of incidents, such as his account, its classification, measurement and treatment using risk analysis and verification of the effectiveness of actions taken.
The efficiency of the proposed theoretical model was verified through its transition to a computer algorithm trading software. It was demonstrated in this software that the requirements of the theoretical approach has been fulfilled by the computer application, which complies with the requirements established in a documented procedure. It was also evident that traceability of data across the methodology. The use of a software tool also added value to the theoretical model due to the access to all information to be faster and more easily accessible, when compared to paper.
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Naicker, Nirisha. "A customer behaviour profile of alternative medicine users." Thesis, 2002. http://hdl.handle.net/10413/4432.
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Hsiao-ToneChen and 陳曉彤. "Customer Concerning Factors and Cure Intentions of Rehabilitation Medicine." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/11271873617393808073.
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Chang, Li-Chuan, and 張麗娟. "The study of customers’ loyalty Towards Rehabilitation of Chinese Medicine." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/78432611686766488412.
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碩士亞洲大學
經營管理學系碩士在職專班
98
Along with the change of life style due to the development of industrial era, there are many illnesses occurred because of this industrial life style. Muscle aches, for example, have been bothering all people with different ages and genders. As a result, rehabilitation medicine has been one of a medical area that relates to people in life. This research utilizes questionnaire analysis to explore the customers’ loyalty rate towards the rehabilitation in Chinese medicine. The collected data were analyzed by correlation-coefficient, regression, T-test and ANOVA. Therefore, the correlation among actual brand equality of Chinese medicine, perceived value, customers’ loyalty and customers’ satisfaction can be tested. Furthermore, the correlation of the customers’ various life style and their loyalty towards Chinese rehabilitation were tested. The suggestions were provided after data analysis. The conclusions were drawn and the results are stated as follows: Customers’ loyalty towards Chinese medical rehabilitation is high. The higher the brand equality of Chinese medicine, the higher the customers’ perceived value. The higher the customers’ perceived value, the higher the customers’ loyalty becomes. The higher the customers’ loyalty has for Chinese medicine, the higher the customers’ satisfaction becomes. There is significant correlation among customers who possess price awareness, organization corollary personality, active social life style, and brand identity awareness. Under this biotechnology era, the ways for Chinese rehabilitation medicine has become an undeniable issue. The industry needs to a quality brand equality in order to construct customers’ perceived value, to establish customers’ perceived value. As a result, the customers’ loyalty and their satisfaction can be built. Therefore, the rehabilitation of Chinese medicine can survive successfully.
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Hsu, Wei Hung, and 徐維鴻. "The Relationship between Attributes of Cosmetic Medicine Customers and Consuming Behaviors." Thesis, 2019. http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dnclcdr&s=id=%22107CGU05528005%22.&searchmode=basic.
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LU, YEN-YU, and 盧嬿伃. "The Investigation of Work Stress from Demanding Customers :The Samples from Aesthetic Medicine Employees." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/19631153961393977498.
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碩士銘傳大學
企業管理學系碩士在職專班
105
The purpose of this study is to investigate the work stress and feeling, which aesthetic medicine employees face from demanding customers. In addition, problem-focused coping and emotion-focused coping as mediators of this study. The questionnaires were issued to aesthetic medicine employees and collected back valid 293 ones which were analyzed by SPSS 22. The results are:(1) Demanding customers have the positive relationship with work stress. (2) Problem-focused coping is the mediator of demanding customers and work stress. (3) Emotion-focused coping is the mediator of demanding customers and work stress. Finally, giving managerial implications and recommendations by this studying and then providing follow-up research.
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Lu, Chia-lung, and 呂佳隆. "A Study on Strategic Positioning And Customer Value Proposition for Chinese Herbal Medicine Industry." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/26716019140702233035.
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碩士國立中山大學
高階經營碩士班
104
There were numerous food safety issues for the past few years. The modern human have discontent toward chemicals, chemical drugs and food additives. Now people back to nature things, for example, natural herbal products, natural herbal nutritional supplements, and natural herbal skin care products and so on. The purpose of this research analyzes the demand of the modern consumers for Chinese herbal medicine, seeks value proposition with differences, deliberates the new business model, and lead the same trade upgrading. This research will include questionnaire survey and secondary data analysis, find out the characteristics and the questions of the case company and finally propose overall strategic positioning. This research mainly collects 392 questionnaire survey and the confidential documents of the case company. This research tried to make the result with the facts of this study as far as possible by collecting more other information. The result is the entrepreneurs of the traditional Chinese medicine pharmacy have difficulties to change their mind about business operation. The case company should adjust it and find out the proper strategic positioning. On the other hand, the case company must have eye-popping products to let their consumers can accept it easily. For this research, the sample food, herbal drinks, is a good medium for the consumers can easily touch and experience it. Then they will adopt those existing and new products of the case company.
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Ding, Yu-Pei, and 丁玉培. "A Comparative Study of Customer Satisfaction and Loyalty on Aesthetic Medicine in Public and Private Institutions." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/21031758788934129542.
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碩士中臺科技大學
醫療暨健康產業管理系碩士班
101
Abstract There are many own’s expense aesthetic medicine services in Taiwan because of high profit and low risk. This research explored the difference of customer demand satisfaction, customer value satisfaction, and customer loyalty between public and private aesthetic medicine institutions in central Taiwan. This cross-sectional study use a structural questionnaire as an instrument, and data were collected from the customers who accepted the own’s expense aesthetic medicine services in central Taiwan. Of 385 returned questionnaires, 370 questionnaires were completed (92.5%). Data were analyzed with SPSS 17.0. This research reveals that the customer demand satisfaction average scores are 4.07 in public aesthetic medicine institutions and 3.75 in private aesthetic medicine institutions, there is a significant difference between the two groups (p <0.001). The customer volue satisfaction average scores are 4.15 in public aesthetic medicine institutions and 3.94 in private aesthetic medicine institutions, there is a significant difference between the two groups (p <0.001). The customer loyalty average scores are 4.13 in public aesthetic medicine institutions and 3.87 in private aesthetic medicine institutions, there is a significant difference between the two groups (p <0.001). The current research also found that age, occupation, monthly income, and visiting frequency of a customer will affect loyalty. This research concludes and suggests the aesthetic medicine services operators may employ the concept of customer relationship to concurrently satisfy the customers’ demand and value, to promote customer loyalty and accordingly improve service quality as well as revenue. The public aesthetic medicine institutions overall satisfaction and loyalty are significantly better than the private aesthetic medicine institutions, so the later must work hard to improve customer satisfaction and loyalty in the future.
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CHUAN, LIAO HAN, and 廖漢專. "An Analysis of the Relationship on the Customer Importance and Loyalty - Example of Internal Medicine Clinics." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/j3zyzr.
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Lo, Hui-Lin, and 羅慧玲. "Study on the Motivations and Related Factors for Female Customers Receiving Aesthetic Medicine in a Medical Center." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/egdy97.
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碩士長庚科技大學
健康照護研究所
103
The main purpose of this study was to analyze the causal factors, including body image, mental attitude, interpersonal factors and social media influence, of female customers’ motivation to receive aesthetic procedures. This cross-sectional study was performed by using a structural questionnaire from patients in aesthetic medicine of Medicial Center. A total of 193 valid questionnaires are collected and analyzed by SPSS 19.0 version for statistics analysis. We enrolled a total of 193 female patients; the average age was 43.2 years. The majority of them are above 51 years old, married, having university degree, professional and technical occupations, with personal income 40,001-50,000 TWD per month, cosmetic information sources from medical person. The ranked order of motivating factor for aesthetic procedures were: (1) to help people have better feeling about themselves highest, followed by the second highest: (2) there is no side effects or pain of cosmetic procedure: (3) simple aesthetic surgery makes me more attractive. About body image, the highest score is that people like the way they are now, they would be cautious choose buy clothes for themselves in order to look better. The highest scores for mental attitude are that people think themselves valuable like everyone else. As for interpersonal influence, the highest score is that the views of individuls’ partners will have an impact on personal opinion on their appearance and their attitudes toward aesthetic medicine. Due to social media influence on recognition, people tend to believe that clothes on skinny models are the best ones, which gains the highest score. Due to different age of research objects, there are significant differences in the motivation for cosmetic medicine; the motivations for cosmectic surgury. show a significant positive correlation to ages, appearance orientation, interpersonal factors and social media aspects; mental attitude demonstrates a significant positive correlation to age, monthly personal income, appearance evaluation. Interpersonal factors presents a significant negative correlation to social media aspects. Age, monthly personal income, appearance orientation, interpersonal factors, social media aspects and other variables, were analyzed and accounted for 22% of motivation for cosmetic surgery. The interpersonal factors were the most significant predictor. According to the findings of the study, it is high acceptance level for cosmetic medicine about female, especially middle-aged. The cosmetic medicine providers can give the detailed advice according to individual requirements, which allows nurses to better grasp the characteristics of customers having aesthetic medicine and further upgrades service quality and health care quality. In addition, the results show that aesthetic surgury with little side effects and less pain is able to enhance customers’ motivation to accept aesthetic medicine. Also, the study found that it is better to provide customers with the safe medical information, detailed description and explaination of the risks involved before treatment.
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HSIEH, SHU-TING, and 謝書婷. "The Effects of Service Quality of Community Preventive Medicine Screening on Customers Relationship Quality and Loyalty Intentions." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/9995k9.
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碩士國立臺北大學
企業管理學系
105
Since the implementation of national health insurance in 1995, the provision of diversified and flexible medical choices and the medical market is becoming increasingly competitive. The medical service industry has begun to improve the quality of medical services and medical relationship, to obtain patient recognition and loyalty, and to achieve the goal of sustainable development. The purpose of this study is to explore whether the quality of community preventive medicine services affects the perception and attitudes of the patients to the hospital and even affects the intentions to the hospital. A sample of 465 valid questionnaires was collected. Confirmatory factor analysis (CFA) is adopted to examine the reliability and validity of measurement. And this study uses regression analysis to verify the hypotheses. The results of the study found that: (1) service quality has positive effects on satisfaction, trust and commitment; (2) satisfaction, trust and commitment have positive effects on loyalty intentions; (3) satisfaction, trust and commitment have a partial mediating effect between service quality and loyalty intentions; (4) social support has a negative moderating effect between satisfaction and loyalty intentions, and there is no moderating effect between trust, commitment and loyalty. With the results of this study, it is recommended that hospital managers should maintain a good relationship with the community, and reduce transaction costs, and thus create customer lifetime value and loyalty to customers. Therefore, this study can be used by improving the quality of service, the relationship between the quality of the strategy, as the basis for continuous improvement in the future.
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Pinto, Miguel Filipe Albuquerque Fernandes de Oliveira. "Introdução ao marketing em medicina veterinária : estudo de casos." Master's thesis, 2014. http://hdl.handle.net/10437/5918.
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Orientação : Nuno Cardoso ; co-orientação : Luis Miguel Amaral CruzMarketing define-se globalmente como sendo o conjunto de técnicas e métodos destinados ao desenvolvimento de venda de um produto, bem ou serviço. A função de Marketing e Comunicação é uma realidade cada vez mais institucionalizada nos serviços de saúde. Aqui, o marketing ocupa também um papel fundamental, sendo ainda um tema desconhecido para muitos profissionais, mas desde já uma ferramenta valiosa no auxílio da captação e manutenção de clientes. Na área da saúde animal, o marketing é também desconhecido para muitos e ignorado por outros. Sendo este um mercado altamente concorrencial, os Médicos Veterinários deverão procurar saber algo mais acerca de marketing. Desta forma sentirão a necessidade de implementar planos de marketing no seu CAMV, optimizando o seu trabalho e rentabilizando da melhor forma o seu espaço. Foi realizado um estudo piloto, que incidiu sobre 32 CAMV com características diferentes e de diversas zonas do país, procurando entender as diversas realidades que os Médicos Veterinários sentem. Procurou-se ainda entender quais as limitações que estes sentem na realização de marketing. Todos os inquiridos consideraram este ser uma ferramenta importante, mas apenas 88% destes consideraram que o Marketing estaria ligado à sua carteira de clientes. Sendo este um estudo piloto e com todas as limitações existentes, não foi possível tirar muitas conclusões, verificando-se desde já o crescente interesse por parte dos profissionais nesta área. Recomenda-se a realização de mais estudos, com maior amostragem.
Marketing is defined as a set of techniques and methodologies for the development of selling a product, good or service. The role of Marketing and Communication is an increasingly institutionalized reality in health services. Here marketing also plays a key role in spite of being still an unknown issue for many professionals, but is already a valuable tool in helping to attract and retain customers. In animal health area marketing is also unknown to many and ignored by others. Since this is a highly competitive market the Veterinarians should seek to know more about this subject. Thus feel the need to implement marketing plans in your CAMV optimizing their job and maximizing the most out of your space. A pilot study was made which focused on 32 CAMV with different characteristics and from diverse parts of the country trying to understand the different realities that veterinarians feel. We also sought to understand what limitations they feel in performing marketing. All respondents considered this to be an important tool, but only 88% of these felt that marketing would be linked to its client portfolio. Since this is a pilot study with a lot of existing limitations, it was not possible to draw many conclusions. Nevertheless we have verified an already growing interest from professionals in this area. Further studies with larger samples are recommended.
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Lin, Su-Ju, and 林素如. "The Study of Service Quality, Customer Value,Satisfaction, and Loyalty- An Example of a Sleep Medicine Clinic." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/46714510094372752444.
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Liang, Yu-Zhe, and 梁育哲. "The Study of Relational Benefits, Relationship Quality and Customer Loyalty—An Analysis of Chinese Medicine Clinics’ Services." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/78ph7q.
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碩士中國醫藥大學
醫務管理學系碩士班
102
Background and Objective: The Relationship Marketing has been built the great loyalty and long term relationship for consumer-oriented with medical services in current studies. It’s the major issues in Chinese Medicine Clinic administrators need to think how to response between the administration and Customer Loyalty. Hence, the purpose of this study was aimed to investigate and analyze the effective factors, including Relational Benefits, Relationship Quality and Customer Loyalty with the Chinese Medicine Clinics’ customers. Method: This study was a cross-sectional survey and purposive sampling about 600 participants in four different Chinese Medical Clinics at central region of Taiwan. The valid questionnaires of recovery rate were 62.2%. Our approach to analysis and test hypotheses were that of the pearson correlation and multiple regression analysis by the software package for SPSS 19.0 Statistics. Result: Relational Benefits were positively affect the Relationship Quality, in which the Confidence Benefit of the highest items. Among the Confidence Benefit ,Special Treatment Benefit and Relationship Quality had positively effect on Customer Loyalty, in which the Relationship Quality of those partial mediated influentially. The interaction of Confidence Benefit and Social Benefit were significant affected Customer Loyalty by educations and incomes. In addition, our study had the purpose to identify Net Promoter Score of customers by "120 Promoters" and "40 Detractors". As Promoters after receiving Relational Benefits, whose generate the highest impact on Customer Loyalty. Conclusion: This study found that the Customer Loyalty were closed correlation between Relational Benefits and Relationship Quality. When the clinics invest Relational Benefits with customer relationship, which need to consider the Relationship Quality of partially mediated. This study offered Chinese Medical Institutions to enhance Customer Loyalty reference. As a result of Relationship Marketing that it could consolidate Relational Benefits with Promoters, and further improve the Relationship Quality becoming the greatest goal for Customer Loyalty.
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JI, YING-RU, and 紀盈如. "An Empirical Study on Relationship marketing, Service Quality, Customer Satisfaction, and Customer Loyalty- A teaching hospital Rehabilitation Medicine in central Taiwan to be the example." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/s28u8s.
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碩士育達科技大學
行銷與流通管理所
102
This study explored patient satisfaction with medical service quality, and then used the results as the basis for improving medical service quality and continuous monitoring the medical safety. This study mainly focuses on the patients in rehabilitation, and attempts to explore the relationship between marketing, service quality, customer satisfaction and customer loyalty in ordre to understand patients demand. Patients are the key asset for the operation of hospitals and medical units, thence enhancing patient satisfaction and loyalty that leads to a lasting physician-patient relationship is crucial for the development of a medical unit. The majority of studies have shown that the greater degree of patient satisfaction leads to a higher level of patient loyalty, which yields profitable and developing conditions for managing hospitals. When patients get services, they willuse perceived satisfact to grade the overall quality of medical care. This study takes the patients in rehabilitation and utilizes an empirical study method for a questionnaire survey. The investigation duration is form june 2th, 2013 to june 22th, 2013. Altogether 750 questionnaires are sent out and 730 of which are responded. , in statistical analysis method, the SPSS statistics software is used as data analysis tool to explore the difference analysis of demographic variables towards every dimension. In addition, the multiple regression analysis is adopted to test the relationship and hypothesis among these research variables. Several important research results and suggestions are extracted as follows: 1. Relationship marketing has positive influence on the service quality, customer satisfaction, and customer loyalty. Service quality has obvious positive influence on the customer satisfaction and customer loyalty. Customer satisfaction has positive influence on customer loyalty. It is suggested that medical institutions should strengthen the relationship marketing and service quality, in order to enhance customer satisfaction and then to maintain customer loyalty. 2. The overall model study finds that the customer satisfaction has the most influence on customer loyalty, while service quality takes the second place, and the relationship marketing is the last one. It is suggested that medical institutions should provide good quality health care services to enhance customer satisfaction and loyalty. 3. In demographic variables, married and unmarried persons have obvious different opinion on the customer loyalty. On the other hand, service industry, civil servants, teachers and manufacturing have obvious different opinions on the service quality and customer satisfaction. 4. Service quality is the important intervening variable of relationship marketing, which directly influences customer satisfaction.
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WANG, CHIH-HUNG, and 汪志鴻. "Analysis of the Influence of Service Quality on Customer Satisfaction and Loyalty - Taking Medicine and Biotechnology Company as an Example." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/28g3t2.
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碩士國立高雄應用科技大學
工業工程與管理系碩士在職專班
106
In today's rising consumer awareness, companies are paying more and more attention to customer satisfaction. In order to survive in a highly competitive environment and maintain their competitive advantages, only providing consumers with quality services is an essential factor in the sustainable management of modern enterprises. Because good service quality is the key to the success of a company in gaining competitive advantage. The purpose of this study is to study the relationship between the service quality, customer satisfaction and customer loyalty of a certain pharmaceutical biotechnology company in China. In this study, a questionnaire survey method was used. A total of 130 questionnaires were sent out, 126 valid questionnaires were returned, 4 invalid questionnaires were used, and SPSS software was used as a statistical analysis to implement coding and documentation for the questionnaires. Reliability and validity analysis and narration were also performed. Statistics, independent sample t-test analysis, single-factor analysis of variance (ANOVA), and regression analysis. After empirical analysis, the main findings are as follows: There is a positive correlation between service quality and customer loyalty, and there is a positive correlation between service quality and customer satisfaction. There is a positive correlation between customer satisfaction and customer loyalty. In the independent sample t test and single factor variance analysis, it was found that gender had no significant correlation with service quality, customer satisfaction, and customer loyalty. Age had a significant correlation with service quality and customer loyalty, but there was no significant correlation with customer satisfaction. While occupations are significantly related to service quality, there is no significant correlation between customer satisfaction and customer loyalty.
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Chang, Shu-chih, and 張淑枝. "The Effect of Internal Marketing on Employee Satisfaction and Customer- Oriented Behaviors–The Case of A Medicine Center in Taipei County." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/06973068043231132241.
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碩士世新大學
行政管理學研究所(含博、碩專班)
98
Taiwan implemented the systems of National Health Insurance since March 1995. NIH trial to lower the medical wasting by strict control of the medical expenditure. The alleviation of the total budget make a serious challenge to the medical intstitutes. Therefore updated management concept, assuring health-care quality, rising standard of health-care and realization of ideals of perpetual service-providing are desperately required for all hospitals.How to use internal marketing to enhancing the organization identification and employees, work satisfaction them convert these into performance has become an important topic in current medical management. Internal marketing is conceptualized treating employees as customers. Its object is to get “motivated and customer conscious employees”. Medical institutes practiced the interal marketing all shown a positive result in enhancing sevice quality and improve employees job satisfactiongies. Customer service quality and employee behavior therefore have played a major role to business success, customer satisfaction and marketing result. To motivate hospital staffs holding a positive service attitude in this customer oriented business,“Internal Marketing” concept is promoted by scholars. This study was in trainded in a Medicine Center in Taipei County as we use depth influence analysis on internal marketing to both employee’s satisfaction and customer fulfillment.The search is also intended to provide a best practice to hospital. Following findings have been identified and concluded in the research: 1) The in internal marketing significantly impacts on employees' job satisfaction. 2) The in internal marketing does not significantly impact on customer orientation behaviors. 3) The employees' job satisfaction significantly impact on customer orientation behaviors. This study also reveals:1) As employees grow older, their job satisfaction gets higher and their customer orientation behaviors are better; 2) Employees with high educational background highly in customer orientation behaviors;3) Employees with high seniority have better customer orientation behaviors; 4)Administration staffs have better job satisfaction.
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Chang, Chin-Feng, and 張金鳳. "Factors Affecting the Internal Customers’ Intention to Utilize the Self-Paid Aesthetic Medicine: Taking a Medical Center in South Taiwan as an Example." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/57072516565048569871.
Full textAbstract:
碩士嘉南藥理科技大學
醫療資訊管理研究所
98
Aim: The associated factors for internal customers’ intention to apply the self-paid aesthetic medicine were investigated by combining the health belief model and health behavior model. Subject and method: After 484 self-structured questionnaires distributed for simple random sampling, 293 valid questionnaires were received (The return rate was 60.5%). Additionally, frequency distribution, t-test, one-way ANOVA, and Pearson correlation were used for data analysis. Results and conclusions: (1) The internal customers’ intention to utilize aesthetic medicine (AM) was significantly correlated with: customer’s character; individual recognition; action cues, possibilities and structures. (2) The said intention was insignificantly correlated with the financial status; the subjects’ and relatives’ satisfaction with one department’s service in the medical organization would spread out to the others’ in the organization. (3) The subjects considerably valued their appearance and tended to seek amelioration. (4) The sources of subjects’ information mainly came from newspapers, magazines, TV, and friends. If the content of information was composed of scientific evidence, equipment, and technique, and user''s experience, it would have more impact on intention to utilize AM; In addition, information from therapists (medical staff and aestheticians) also could significantly improve the intention. (5) Attributed to the subjects’ worries about the failure risk of AM utilization, detailed assessment and explanation before providing medical services appeared more important. (6) Taken as a whole, the hardware and software for the AM center should cover whatever it needed. Recommendations: According to study results, running an AM center requires: offering the staff and family discounts, primarily on consumer’s birthday, Mother’s Day, Women''s Day, Valentine''s Day, and wedding anniversary; implementing market segmentation; adopting focus strategy; improving health care quality; treating consumer’s spouse as important stakeholder in the marketing plan; well managing old customers.
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LU, MIN-CHIH, and 呂敏芝. "The Study of the Influence of the Service Quality and Price Tolerance on the Customer Loyalty—An Example of H Chinese Medicine Company." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/ygks5r.
Full textAbstract:
碩士國立高雄應用科技大學
工業工程與管理系碩士班
104
Service quality plays a very important role in running a successful business, in which high quality service has become the necessity for an enterprise competitive advantage as well as the main power for building customer loyalty. In academic, though there are a variety of paper discussing service quality in general enterprises, it is relatively rare in the field of Chinese medicinal herbs shop or company. Therefore, this study explores Chinese medicinal herbs shop concerning the relationship between the service quality and the customer loyalty, in which price tolerance plays a role as the mediating variable. The questions for the service quality construct include five items of tangibles, reliability, responsiveness, assurance, and empathy. For the price tolerance, there are two items of willingness to pay and more than price spread. And for the customer loyalty, there are three items of repurchase intention, active recommendation, and cross purchase. As the results in this study show, for the customers what they care are not tangible environment or empathy but whether the medicines are reliable, assured, and correct in information. As to the aspect of price tolerance for customers, the only consideration is whether the medicine is reliable. Finally, as long as customer can tolerate the price, the chance of continuing to transact with the Chinese medicinal herbs shop is increasing. In the survey it also finds that customers’ requirements of service quality to the Chinese medicinal herbs shop are different from the general enterprises, which can be referenced for Chinese medicinal herbs shop or companies.
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Ribeiro, Gabriela Nunes Moutinho Moniz. "Pharmacy customers’ attitudes regarding self-care in the Midlands, England." Master's thesis, 2017. http://hdl.handle.net/10451/36019.
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Trabalho Final de Mestrado Integrado, Ciências Farmacêuticas, Universidade de Lisboa, Faculdade de Farmácia, 2017Self-medication is increasing, because it allows patients to treat symptoms or mild and self-recognized illnesses without having to recur to doctors whom they have to get an appointment with first, thus saving time and money. When buying available medicines in pharmacies, there is the presence of well-informed healthcare professionals with minor aliment schemes, so that the patients’ choice is the best fitted for the situation. Thus, another advantage of self-medication is the fact that the patient becomes self-empowered to manage its own health. What needed to be discovered next was if the patients’ choice was the best possible, if the patients were sufficiently informed to make a good decision and buy the right medicine for their illness. Therefore, a study was conducted in Nottingham, England, that consisted in administering a questionnaire to the customers of 31 community pharmacies. This survey consisted in questions about patients’ experiences in pharmacies, including a self-care section. The results demonstrated that, generally, the customers already knew which medicine they wanted to buy when they went to the pharmacy. Those who asked for advice to the pharmacy staff were happy with the amount of questions asked, and the information sources used by those who wanted to have more medicine information were the pharmacist, the doctor, the leaflet or the internet. 39% of all the 7154 inquired goes to the pharmacy because they like to manage their own health needs and because they only go to the doctor when they really must. When asking questions about safety and effectiveness of available medicines, most patients are well-informed, but there’s a statiscally significant difference between gender (woman are better informed), age (under 50 years old are better informed) and eligibility for free prescriptions (those who were not were better informed). The great majority of the customers are satisfied with the amount of medicines available to purchase to self-medicate, but 15% of those who were not wanted to be able to buy antibiotics without a prescription. This finding leads to believe that antibiotic awareness campaigns are not reaching enough people.
De acordo com o Despacho 17690/2007, de 23 de julho, “A automedicação é a utilização de medicamentos não sujeitos a receita médica (MNSRM) de forma responsável, sempre que se destine ao alívio e tratamento de queixas de saúde passageiras e sem gravidade, com a assistência ou aconselhamento opcional de um profissional de saúde”. A prática da automedicação tem vindo a aumentar, porque permite aos utentes tratar sintomas ou doenças leves e autorreconhecidas, sem ter de recorrer a médicos, com quem tem de se marcar consulta, poupando assim tempo e dinheiro. A compra de medicamentos disponíveis e autorizados para a prática de automedicação, se se realizar em farmácias, conta com a participação de profissionais de saúde bem informados e que dispõem de protocolos de tratamento para que a escolha do doente seja a melhor e a mais adequada para a situação. Portanto, além das vantagens já enumeradas, para o utente alia-se ainda a vantagem do facto de este adquirir um grande controlo na gestão da sua própria saúde. Resta então aferir se esta escolha que os utentes fazem em postos de saúde que vendam este tipo de medicação é a melhor possível, ou seja, se os utentes estão suficientemente informados sobre medicamentos e sobre as doenças mais comummente autotratáveis para que possam comprar o medicamento correto para a situação. Assim, realizou-se um estudo em Nottingham, Inglaterra, que consistiu na realização de um questionário aos utentes de 31 farmácias comunitárias, que incluía várias questões sobre experiências na farmácia comunitária, e, entre elas, questões sobre automedicação. Após analisados os resultados, concluiu-se que, no geral, os utentes já sabiam que medicamento queriam comprar quando chegaram à farmácia. Aqueles que pediram conselho ao profissional de saúde que trabalhava na farmácia estavam satisfeitos com as questões que lhe foram colocadas, e aqueles que quiseram procurar informação sobre medicamentos faziam-no com o farmacêutico, com o médico, através do folheto informativo ou na internet. Concluiu-se que 39% de todos os 7154 inquiridos vai à farmácia porque gosta de gerir as suas próprias necessidades de saúde e porque só vai ao médico quando é realmente necessário. Verificou-se ainda, ao colocar-se questões sobre a segurança e efetividade dos medicamentos, que a maioria dos utentes está bem informado, mas que existe uma diferença estatisticamente significativa entre géneros (as mulheres estão melhor informadas), entre idades (os utentes com menos de 50 anos estão melhor informados) e entre utentes elegíveis para prescrições grátis e não (os últimos estão melhor informados). A grande maioria dos inquiridos está satisfeito com a variedade de medicamentos disponível para se automedicar, mas 15% aqueles que não estavam desejou poder comprar antibióticos sem receita médica, o que torna pertinente a preocupação de que as campanhas de sensibilização para o uso correto de antibióticos não estejam a chegar a um número suficiente de pessoas.
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Hsieh, Tsung-Pao, and 謝宗寶. "The Study on the Customer loyalty and Service Satisfaction and Future Improvement strategies for Hospital Additional Shopping Street – A Case of South Hospital Medicine Center." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/mruckf.
Full textAbstract:
碩士義守大學
管理碩博士班
102
In recent years, there are numerous crowds shopping at the attached underground shopping street of the medical center. Many domestic large medical centers also start to set up their own shopping street to cope with the trend of community-based hospital and providing convenient services. The domestic large medical centers in Taiwan all have their exclusively attached internal shopping street, and the services provided not only limited to food, but also included the diversified services, such as living supplies, medical equipment, pharmaceuticals items, banks, post offices, beauty, fitness services...etc. In response to the future trend of times and development, the appraisal for overall service quality of hospital will not only be limited to the range of medical services; the overall service quality of shopping street attached to the hospital also will become a key indicator of the appraisal. This study will be conducted based on an individual case of a medical center in southern Taiwan, through the in-depth interviews with the experts, the scholars and the business owners to summarize and analyze the current operational status of the business and the customer group distribution. And with the related literatures from Gronholdt &; Martensen &; Kristensen (2000) “Four Dimensions of Customer Loyalty” and the theory from Lovelock &; Wright (2002) “Five Characteristics of Quality Service” as the questionnaire design and definition base, to conduct sample survey of degree of loyalty and satisfaction to top three customer groups (medical technicians and management personnel, outpatients, relatives of patient) respectively, and based on the final results of qualitative and quantitative cross analysis to summarize related conclusions of the analysis, medical technicians and management personnel have highest degree in loyalty and acceptance of consumption to the shopping street (followed by relatives of patients and outpatients), outpatients have highest degree in satisfaction and acceptance of consumption to the shopping street (followed by relatives of patient and medical technicians and management personnel), the influence factors of degree of loyalty and satisfaction by the medical technicians and management personnel are the certain quality and preference of the products or labor services, the influence factors of degree of loyalty and satisfaction by relatives of patient are past experiences in brand’s special preferences and needs, the influence factor of degree of loyalty and satisfaction by the outpatients is satisfying the basic physiological needs themselves. Future improvement strategies, improvement Strategy of Degree of Loyalty (Re-consuming desire, recommending to others): Well-known manufacturers to be stationed in the shopping street, regular internal audit &; tracking, customer relationship management, promotional discounts to those who recommending others to consume. Improvement Strategy of Degree of Satisfaction (Tangibles, Assurance, Empathy): Induce electronic meal taking number slip and billboard for meal taking sequence number, service mode of pre-appointed sequential registration, professional training courses of service quality, add shop management consulting service counter and window, adjustment and improvement of customized order forms, customized set meals delivery service or providing in-room labor services at hospital wards.
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Jing-YiSing and 邢靜宜. "The Effects of Experiential Value in Medical Service Quality on Customer Loyalty and Satisfaction - A Case Study of Aesthetic Medicine Clinics in Taiwan’s Five Major Metropolises." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/qvu6bd.
Full textAbstract:
碩士國立成功大學
工業與資訊管理學系
103
This study aimed to investigate the relationships among service quality, customer satisfaction, customer loyalty, using experiential value as an intermediate variable. Customers not only pay for products and services, but also for experiences, especially with regard to intangible products.This study conducted a survey among customers of aesthetic medical clinics operated in five metropolitan areas of Taiwan (Taipei, New Taipei, Taichung, Tainan, and Kaohsiung). The questionnaire was designed based on the SERVQUAL scale, and the data that was obtained was then analyzed using structural equation modeling (SEM). The results show that medical service quality is positively related to customer satisfaction and customer loyalty via experiential value,and that customer satisfaction is positively related to customer loyalty via experiential value.
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Li, Yu-Tsi, and 李鈺慈. "The Study of the Connection between the Social Network in Medicine Institution and Customer Relationship Management -- A case study of Fong Yung Hospital Long-Term Care Institution." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/25923320444782378883.
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碩士國立雲林科技大學
商管專業學院
97
Generally speaking, present research about long-term care focuses on “how to establish the social welfare”, “how to treat the old people”, “what is the performance of long-term care policy”, and “the service quality of long-term care”, and we found only few people use the conception of social network (relationship network) and CRM to analyze the relationship between medical institute and patient, this is the main point we want to research. After our analysis, this study inquiried Relationship Connotation and Relationship Management as our nuclear conceptions. Regarding Relationship Connotation, this study separated relationship resource, relationship depth, the dependence of caring service, and the substitution of Relationship as our general conceptions. As for as Relationship Management, based on the practice of nursing house and referring to other research, the study used Receiving management, information management, and the management of caring service as our general conceptions. After our investigation, the study found “the completeness of caring service and trust” and “distance and convenience of consulting for physician” are the main reasons to maintain the social network between Fong-Yuan Hospital Nursing House and local patients.
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Rossouw, Handre. "The perceived impact of the SA Code of Practice for the marketing of medicines on customer equity in the pharmaceutical industry of South Africa." Diss., 2010. http://hdl.handle.net/2263/23241.
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The SA Code of Practice for the Marketing of Medicines was formulated in an attempt to reduce the cost of medicines, thus ruling out certain marketing practices. This research report investigated what the perceived impact of the Code may be on customer equity in an already volatile industry. Quantitative, cross-sectional research was undertaken. A pre-tested, selfadministered, e-mail survey based on the regulations of the Code was distributed to key account retail pharmacies of a particular pharmaceutical company in South Africa. Four hypotheses were statistically tested at significance levels of 0,1 %, 1 % and 5 %. Inferences were then drawn based on the quantitative analyses. The results show that the market is in favour of the “Code-not-condoned” value, brand and relationship equity marketing practices; thus the Code’s impact may be perceived as negative. Pharmaceutical firms should be careful in selecting “Code-condoned” marketing practices, as these may not contribute to customer equity. This aspect adds to the complexity of choosing the correct marketing practices. It is recommended that only those marketing practices not contributing to customer equity should be outlawed by the Code. The indication is that the Code’s impact may reach further than just attempting to drive down the price of medicines; it may also impact the long term value of a pharmaceutical firm. CopyrightDissertation (MBA)--University of Pretoria, 2010.
Gordon Institute of Business Science (GIBS)
unrestricted
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Liu, Ming-tsung, and 劉明宗. "The research on the execution and the effectiveness of customer relationship management in the original development pharmaceutical company-A case study of atypical antipsychotic medicine “SEROQUEL” of AstraZeneca corporation Taiwan branch." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/55qj7p.
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碩士國立中山大學
企業管理學系研究所
104
In recent years, customer relationship management (CRM) has been used for the efficiency improvement of business management. In the past, pharmaceutical industry do the primary customer relationship management by daily report, but as the Internet and technology developed, Pharmaceutical industry began to construct customer relationship management platform for incremental sales growth. Customer relationship management can be seen as the use of integrated sales, marketing and service of a system. Under this, companies can develop consistency actions in order to meet customer needs. Which means that under the business combination process and technology integration, it can find out the real needs of customers, while requiring companies to seek improvements in internal products and services to create new value and build customer loyalty. In 2014, AstraZeneca Taiwan SEROQUEL team faced price adjustment, market competition, internal resources and manpower reduced limit; this team determined to implement customer relationship management, and the result shows sustained performance growth. Base on this result, the study will explore three dimensions of execution, including the implementation of human resources strategies, marketing strategies and operational strategies to investigate its relationship with the customer relationship management outcomes. Upon inquiry found that the three dimensions of execution, including the implementation of human resources strategies, marketing strategies and operational strategies have significant positive correlation with customer relationship management results. This also means that the success or failure of customer relationship management has a close relationship with three dimensions of execution. In addition, we can find 〝line manager〞acts the key role of successful human resources strategies implementation, it demonstrated positive correlation with customer relationship management outcome. Clear STP (segmentation, targeting and positioning), product message, target market and patients are the key successful factors for marketing strategies implementation, those demonstrated positive correlation with customer relationship management outcome. Regarding the operational strategies implementation, specific KPIs (key performance indicators), training and PDCA follow up are the key successful factors, those demonstrated positive correlation with customer relationship management outcome.
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Siko, Maggie Ngwanamaphoto. "Use of the Athrixia phylicoides plant in Tshwane: an anthropological study." Diss., 2016. http://hdl.handle.net/10500/22132.
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This study focuses on the use of the Athrixia phylicoides plant in Tshwane, Gauteng, South Africa. The plant is used within the domestic domain as a beverage, for medicinal purposes, as well as for the manufacturing of domestic brooms. The aim of the study was to investigate the use and market of Athrixia phylicoides in two of the Tshwane markets, namely; Denneboom and Marabastad. Case study design, participant observation and interviews were employed to collect data. A literature review was conducted to construct a theoretical framework. The study reveals that traditional healers, broom makers and customers have a remarkable knowledge about Athrixia phylicoides, which has been untapped thus far. In addition, the study indicates that possible extinction of the Athrixia phylicoides plant, due to over-harvesting and lack of conservation, will pose a challenge to the market.Anthropology
M.A. (Anthropology)