Dissertations / Theses on the topic 'Cultural products'
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Shin, Meong Jin. "Cultural reinvention : design management for Korean cultural textile products." Thesis, University of Leeds, 2011. http://etheses.whiterose.ac.uk/2181/.
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The subject dealt with in this thesis is to develop design management models for a translation from a traditional cultural product into a modern product to meet a relevant target market. This thesis provides a review of the basic disciplines of culture, cultural product and design management. Attention is focused on the concept of cultural reinvention as an effective design management tool for producing a successful cultural product, which can fit into a contemporary market. The focus of this research describes how to translate Korean traditional bojagi textile products into modern fashion products for young generation consumers. A cultural reinvention model is proposed for Korean traditional bojagi textiles, which includes the design and target marketing strategies and internet marketing for effective communication with target consumers. To understand the target consumer preferences, a colour experiment was conducted among the target consumers for the Korean traditional five colours (“obangsaek”), which are mainly used for bojagi. For using internet marketing, a Korean bojagi website was developed including an interactive bojagi design tool, which is designed through six categories; history, style, patterns, colours, fabrics of the traditional Korean bojagi and the ‘design your own bojagi’ component. It can be utilised for consumer preference, product development and the early promotion of Korean fashion bojagi fabrics. It also opens up an opportunity to be a research tool as an educational web based interface. Five focus group interviews were conducted among the young generation consumers to evaluate the usability and entertainment (enjoyable) values of the Korean bojagi website. Furthermore, to evaluate the commercial value of the fashion bojagi applications, a Korean bojagi sample book was produced and used for interviewing four fashion companies in the UK. The findings and results of the experiment and the interviews are described and the development of each part of the website and applications is explained and illustrated.
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Voon, Tania Su Lien. "Cultural products in the World Trade Organization." Thesis, University of Cambridge, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.613858.
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Fux, Michal. "Cultural rituals as by-products of precaution system." Thesis, Queen's University Belfast, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.579721.
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In my current evolutionary anthropological research I have collected data about cultural rituals that might support the theory concerning the role of precautionary mechanisms in transmitting and shaping religious/cultural rituals. The research was conducted in South Africa, and more specifically with the amaZulu people in the province of KwaZulu-Natal, many of whom are still relying on oral transmission of their practices and are also living in a conflict area. The data collection employed two methods. First, a questionnaire regarding people's inferences about the outcome of failing to perform each of the life-stage rituals, which are at the center of the Zulu life cycle. Second, a method borrowed from economics and social psychology called 'Budget-Allocation', which elicits subjects' implicit judgements about the salience of potential threat domains. These two sets of collected data were specifically chosen because they could be integrated for the purpose of testing whether a correlation between salient potential-threat domains and inferences about the effect of performance of the religious rituals. This study has established that precautionary themes are strongly prevalent (over 90% in average) in Zulu rituals and that there is a correlation between the extent to which people were preoccupied with the different potential-threat domains and the extent to which those domains were mentioned in regard to their religious rituals. These results support previous theoretical work on the relationship between precautionary cognitive mechanisms and religious rituals and provides a springboard for future studies meant to attain an understanding of the connection between precaution systems and cultural rituals as well as the types of mechanisms complicit (aside from memory etc) in the cultural transmission of these forms across generations.
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Soriano, Deborah. "Humorous culture and cultural humor: a theoretical investigation of the translation of cultural and humorous elements in audiovisual products." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2021. http://amslaurea.unibo.it/23986/.
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The purpose of my thesis is to offer a theoretical analysis of the translation problems that arise in AVT. Specifically, my investigation will focus on the issues related to cultural references and humorous elements in audiovisual products.
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Casimir, Ulrick Charles. "Conceptualizing the Caribbean : reexportation and anglophone Caribbean cultural products /." Connect to title online (Scholars' Bank) Connect to title online (ProQuest), 2008. http://hdl.handle.net/1794/8508.
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Thesis (Ph. D.)--University of Oregon, 2008.Typescript. Includes vita and abstract. Includes bibliographical references (leaves 174-180). Also available online in Scholars' Bank; and in ProQuest, free to University of Oregon users.
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Casimir, Ulrick Charles 1973. "Conceptualizing the Caribbean: Reexportation and Anglophone Caribbean cultural products." Thesis, University of Oregon, 2008. http://hdl.handle.net/1794/8508.
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xi, 180 p. A print copy of this thesis is available through the UO Libraries. Search the library catalog for the location and call number.This dissertation examines the relationship between British and American conceptualizations of the Anglophone Caribbean and the way that Anglophone Caribbean fiction writers and filmmakers tend to represent the region. Central to my project is the process of reexportation, whereby Caribbean artists attain success at home by first achieving renown abroad. I argue that the primary implication of reexportation is that British and American conceptualizations of the Anglophone Caribbean have had a determining effect upon attempts by Anglophone Caribbean fiction writers and filmmakers to represent the region. Chapter I introduces the dissertation. Chapter II, "The 'Double Audience' of Samuel Selvon and The Lonely Londoners ," concerns Trinidadian author Samuel Selvon, who--along with George Lamming, Derek Walcott, and V. S. Naipaul--is cited as being among the most important and influential of the West Indian authors who began publishing in the 1950s. Although I consider all of Selvon's ten novels in that chapter, my main concern is The Lonely Londoners (1956), Selvon's best known and perhaps most pivotal and misread novel. Chapter III, "Contrapuntally Re-reading Perry Henzell's The Harder They Come, " features a reevaluation of the Jamaican filmmaker's 1972 motion picture, which in many complex ways remains the Caribbean film. Chapter IV, " Pressure and the Caribbean," focuses on Trinidadian filmmaker Horace Ove's Pressure (1975), which I deliberately treat as a Caribbean film although it is still best known as Britain's first feature-length dramatic movie with a "black" director. Vital secondary texts include selected works by Edward Said, Mikhail Bahktin, and Richard Dyer, as well as Kenneth Ramchand, Keith Warner, and D. Elliott Parris. The three existing book-length analyses of Selvon's fiction are the main voices with which the Selvon chapter is in discourse. David Bordwell's work in cinematic narrative theory and Marcia Landy's contribution to the study of British genres are essential to the frameworks through which I read the cinematic primary texts.
Adviser: Gordon Sayre
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Gao, Li. "Chinese cultural values and purchase behavior of technology products." Rennes 1, 2012. http://www.theses.fr/2012REN1G039.
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Cette recherche vise à construire un modèle explicatif pour comprendre l'influence des valeurs culturelles chinoises sur le comportement d'achat de produits technologiques à travers le rôle de la signification perçue du produit, l'intention personnelle du consommateur et les conditions extérieures qui facilitent les comportements. Les mesures des variables et les modèles de recherche sont construits en fonction de recherches précédentes sur les valeurs culturelles, le comportement du consommateur et l'acceptation de la technologie. Trois questions de recherche sont traitées dans ce travail : (1) quelles sont les valeurs culturelles fondamentales des consommateurs chinois aujourd'hui ? (2) Comment ces valeurs culturelles influencent-elles le comportement d'achat des produits technologiques des consommateurs chinois ? (3) Y a-t-il des changements dans ce système de valeurs à travers les générations ? et si oui, quels sont leur impact sur le comportement des consommateurs en matière d'achat de produits technologiques ? L'enquête par questionnaire a permis de collecter 754 réponses valides de la part d'utilisateurs d'ordiphones 3G à Shangai. Le modèle théorique proposé est d'abord testé sur un échantillon pilote puis validé sur deux sous-échantillons, chacun composé soit de personnes de la génération avant les années 1980, soit de la génération après les années 1980. L'analyse du modèle d'équations structurelles a validé toutes les hypothèses de recherche. Un résultat concerne la comparaison inter-générationnelle car il a été constaté que les consommateurs post-80 sont plus sensibles aux valeurs symboliques que les consommateurs pré-80, résultat contre-intuitif quand on lit les travaux similaires dans les pays occidentaux. Cette recherche développe avec succès des échelles de mesure des valeurs culturelles contemporaines des consommateurs chinois et en établissant un modèle théorique qui reflère l'influence des valeurs culturelles sur la prise de décision des consommateurs en matière de consommation de produits technologiquesTo answer the above questions, this research aims to establish a comprehensive model to analyze the effect of Chinese cultural values on consumer technology products purchase through the role of perceived product meaning, internal behavior intention and external facilitating condition. This research addresses the following research questions. What are the fundamental cultural values of Chinese people ? Have the value systems changed across the generations in China ? What are the key factors influencing consumer's purchase of technological products ? And how do cultural values influence consumer's technology purchase behavior ? Totally, 1300 emails are sent in formal quetionnaire survey and 862 questionnaires are collected. Excluding the incomplete and invalid questionnaires (108), 754 effective ones are finally collected. Total response rate is 58 %. Thereinto, 381 responses are from sub-sample of post-80s, and the rest 373 are from pre-80s sub-sample. The model built has been validated through a structural equation modeling process. This research finds that Chinese young generation carries values that are different from their elder generations. Moderation and harmony standard from traditional Chinese cultural require people to be impartial, not to go extremes, and seek most appropriate ways to solve problems by balancing every aspect. Moreover, traditional Chinese culture requires individuals to comply with authority in a structured society. This research provides an in-depth view on Chinese consumers' inner world and the value changes across generations. The results provide practical implications for marketers to apply cultural value concepts in marketing activities in China. Enterprises should ally with consumers in spiritual perspectivs and make concerted efforts to help consumers realize and practice the fundemental values that they endorse
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Müller, Caroline Regina. "Os iguais, desiguais: entendendo o consumo cultural pelas classes populares." Universidade do Vale do Rio dos Sinos, 2014. http://www.repositorio.jesuita.org.br/handle/UNISINOS/2994.
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No final do ano de 2013, passa a vigorar no Brasil a lei do vale cultura, que garante um benefício mensal para trabalhadores que ganham até cinco salários mínimos. Esse vale é destinado, inicialmente, às classes populares, assumindo-se que esses indivíduos não participam ativamente do mercado de produtos culturais. Assim, tendo a teoria de Bourdieu (1979) como alicerce e a lei como o motivador das indagações, este trabalho buscou compreender como as classes populares se relacionam com o gosto legítimo, ou seja, compreender como esses indivíduos se apropriam daquilo que é imposto como cultura válida pela elite. A partir de uma abordagem interpretativista e da combinação de múltiplas técnicas qualitativas de coleta de dados através de entrevistas em profundidade, observação participante, entrevista com imagens e design thinking, buscou-se a resposta ao objetivo do trabalho. Pode-se verificar que os jovens das classes populares são bastante heterogêneos em relação aos seus gostos. Assim, a partir da heterogeneidade e das semelhanças, eles estabelecem pontes ou muros com os demais. No campo foi possível perceber que os adolescentes se subdividem em três grupos de práticas de consumo: os locais, os globais e os outliers. Cada um desses grupos possui produtos culturais que os caracterizam. Além disso, a cultura consumida pelas classes populares é aquela que está de fácil acesso, ou seja, a cultura de massa. Devido à heterogeneidade dos indivíduos das classes populares e singularidades em relação ao consumo de produtos culturais, o governo deve levar em conta as características dos cidadãos das classes populares para que a promoção de políticas públicas associada ao consumo cultural tenha o efeito desejado de diminuição das desigualdades.
At the end of the year 2013 goes into effect in Brazil the “culture voucher” law, which guarantees a monthly benefit for workers earning less than five minimum wages. This voucher is initially destined to people in popular classes, assuming that they do not actively participate in cultural events. Thus, taking the theory of Bourdieu (1979) as the basis and the law as the motivator of questions, this study sought to understand how the popular classes relate to the legitimate taste, i.e. to comprehend how these people accept what is imposed as genuine culture by the elite. From an interpretive approach and a combination of multiple qualitative techniques to collect data through in-depth interviews, as well as a participant observation and interviews with images and design thinking, we sought to answer the study's objective. It is possible to observe that young people from lower classes are quite heterogeneous in their tastes. Thus, from the heterogeneity and the similarities they establish bridges or walls with others. In the field it was revealed that teenagers are subdivided into three groups of consumption practices: local, global and outliers. Each of these groups has cultural products which characterize them. Moreover, the culture consumed by the popular classes is one that is easily accessible, i.e. mass culture. Due to the heterogeneity of individuals in this class and the singularities of cultural products consumption, the government should take into account the characteristics of the popular classes’ citizens so the promotion of public policies associated to the cultural consumption has the intended effect in the decrease of inequalities.
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Arbuckle, Katie. "The mobile phone as a cultural product : a design history comparing products in Japan and the UK." Thesis, University of Brighton, 2010. https://research.brighton.ac.uk/en/studentTheses/86f84d1f-6357-4f3c-b3b8-24bb300073b1.
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The mobile phone is among the most significant technological developments of the late 20th Century. Mobile communications devices have changed the way we interact with others and the world around us. Furthermore, mobile phones and other communications devices, such as Blackberries and other smart phones, have had a powerful influence upon lifestyle and the way in which people organise their time. This thesis examines the differences between the British and Japanese mobile phone markets. It focuses on the ways in which the industries driving mobile phone technologies in Japan are different from those in other developed countries, and illustrates the origins of functions and design features that first appeared in Japan. For the purposes of this thesis, Britain has been chosen as an example of a Western developed countries.
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SILVA, LUIZ ANTONIO. "SELF-REFLEXIVE CROSSING, CULTURAL CONTACTS E SOCIAL SYSTEMS: PROCESS OF THEORETICAL CONSTRUCTION THROUGH OTHERNESS, POLITIC AND CULTURAL PRODUCTS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2007. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=10339@1.
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COORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOREssa tese é resultado da observação crítica sobre as mudanças de experiências e reflexões teóricas, que o próprio autor realizou, durante o período de sua formação acadêmica. Explorou-se também o vínculo entre as experiências de produção e recepção de diversos bens culturais, testemunhadas em várias circunstâncias sociais. Desta maneira, diferentes paradigmas teóricos foram analisados na tentativa de compreender como a recepção e produção de bens culturais podem provocar contatos culturais entre contextos diversos, na complexidade do mundo contemporâneo. Devido ao caráter teórico e autobiográfico do trabalho, esta tese fundou-se no diálogo entre as referidas perspectivas teórico-metodológicas: o conceito de rizoma é deslocado de seu contexto, no pensamento de Gilles Deleuze e Félix Guattari, para confrontar-se com as visões pós-estruturalista, construtivista e sistêmica de Niklas Luhmann e Siegfried Schmidt, com o objetivo de dar conta da dimensão política das ações de sujeitos envolvidos em práticas culturais e no trânsito entre vários sistemas sociais.
This dissertation is the consequence of a critical observation of the changes of direction in the author`s theoretical reflections, in the course of his academic life. In it, he explored the link between the experiences of production and reception observed in social situations according to different theoretical paradigms, in an attempt to understand how the reception and production of cultural products can create cultural contacts between many contexts in the complexity of the contemporary world. For reason of character, theoretical and autobiographical, this work bases itself on the dialogue between the following theoretical and methodological perspectives: the concept of rhizome as the dislocation of one`s context in Gilles Deuleze and Félix Guatarri`s thought, and also in light of the post-modern, constructivist and systemic view of Niklas Lhumann and Siegfried Schmidt. The objective is to understand the social dimension of actions by subjects that are involved in cultural practices and in the crossing to of many social systems
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Lin, Ying-Chia Hazel. "Culture, technology, market, and transnational circulation of cultural products : the glocalization of EA digital games in Taiwan /." Thesis, Connect to this title online; UW restricted, 2006. http://hdl.handle.net/1773/6204.
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DE, ALMEIDA BELEM IGOR EMANUEL. "Examining Emotions and Diversity in Cultural Psychology." Kyoto University, 2019. http://hdl.handle.net/2433/244564.
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Kyoto University (京都大学)0048
新制・課程博士
博士(人間・環境学)
甲第22083号
人博第912号
新制||人||217(附属図書館)
2019||人博||912(吉田南総合図書館)
京都大学大学院人間・環境学研究科共生人間学専攻
(主査)教授 内田 由紀子, 教授 月浦 崇, 教授 小村 豊
学位規則第4条第1項該当
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Hanaee, Somaiyeh. "Homed exile : external, internal and intrinsic exilic identities in Iranian cultural products." Thesis, University of Huddersfield, 2013. http://eprints.hud.ac.uk/id/eprint/23391/.
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This dissertation offers an analysis of the dimensions of exile and considers how they are reflected in cultural products that emerge in the Iranian context. Exile has generally been understood to mean enforced displacement from a homeland. As a result, the cultural products of exile, for the most part, focus on the dimensions of exile in its physical, expatriated sense: what I refer to as external exile. Exile, however, is a complex phenomenon and it has a variety of dimensions. Exploring, analysing and exposing varieties of exile and exilic identities are important. Because, in the Iranian context, exile and the cultural products generated in exilic conditions play a key role in socio-political make ups of the country. The cultural products of exile, for the most part, aim to expose and through it resist oppression. Studying the dimensions of exile reflected in the selected cultural products show that even though the narratives of exile set out to resist enforced displacement they can instead perpetuate exile. This dissertation looks at three various dimensions of exile: external, internal and intrinsic exile. It begins by considering the cultural products of external exile, using Reading Lolita in Tehran by Azar Nafisi and The Complete Persepolis by Marjane Satrapi. It suggests that the understanding of exile is too simplistic and proposes two other ways in which exile can be understood. The first of these is internal exile, which is the exilic condition of people still inside their homeland, using Ahmad Shamlou’s poetry and a film by Granaz Moussavi, My Tehran For Sale. The second is intrinsic exile, which is an exilic condition of people wherever they reside. The selected cultural products for understanding intrinsic exile are Prisoner of Tehran by Marina Nemat and Azadeh Kanom and Her Writer or Dr. Sharifie’s Private Auschwitz, by Reza Baraheni.
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Sugden, Kimberly J. "Animal ambassadors and talking products : a cultural history of advertising trade-characters." Thesis, University of Oxford, 2013. http://ora.ox.ac.uk/objects/uuid:4487a28c-b634-4d62-85ec-00afd3f2739b.
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Zhu, Tao. "Cultural influence on visitors' perceived service quality of a Chinese travel agency /." free to MU campus, to others for purchase, 2004. http://wwwlib.umi.com/cr/mo/fullcit?p1426121.
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Barringer, Michelle L. K. "An analysis of the need for product development training in cultural craft micro-enterprise projects." Online access for everyone, 2008. http://www.dissertations.wsu.edu/Thesis/Summer2008/M_Barringer_070808.pdf.
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Fu-Long, Huang, and 黃富隆. "A Study of Cultural Products Design by Using Cultural Codes in Culture Industry." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/85051988088327681706.
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碩士國立雲林科技大學
創意生活設計系
103
This study builds the cultural product design factors and finds the most important element in culture industry from the view point of the Frankfurt school in Germany, which has stated the various impacts that cultural industry has brought to cultural creative design. There are two parts of experiment in the study. First, We found out the key factors of cultural product are as follow：(1)Creativity, (2)Elegancy, (3)High quality, (4)Durability, (5)Cultural sense and meaning. It coincides with one of the important points of Culture Industry that cultural itself is not the main thing for consumer gradually. Second part shows that the way to raise people’s interests in cultural product is based on the following：(1) Different from traditional stereotype of the object, (2) Cultural appearance and easy-understanding meaning, (3) A proper object details. At last, this study finds out that people will feel more things in a whole object design than partial object design. Thus, this study advice a way to design future cultural products is that pick the best part of cultural codes in advance, then use it to make a lot of good partial object designs and choose the best one between them in order to make the whole object looks different from the stereotype. It’s a way of showing the cultural itself by sending message to people without trouble understanding.
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Kumphai, Pimpawan. "Cultural products definition and website evaluation /." 2006. http://digital.library.okstate.edu/etd/umi-okstate-1979.pdf.
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Lin, Chin-Ying, and 林沁潁. "Design Strategy for Local Cultural Products." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/05266409833543829063.
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碩士國立雲林科技大學
工業設計系碩士班
100
In recent years, culture has been regarded as a whole country; the aesthetic economy has also become one of today''s consumption patterns, and local culture can be represented by local cultural products, people can experience the cultural content of one place from the products. This study will explore how the local features can be presented in the local cultural products, let products can keep local culture while the product-design is become more international. This study will propose a design strategy through literature reviews, and verify the strategy by designing local cultural products. First from the elated research, this study analyze nine feathers of local cultural products, including local connectivity, uniqueness, narrative, memorial value, originality, experience sharing, knowledge spreading, internationalization and sustainability. Then we can induce six image-convertible methods from the above nine features, including specialty intensifying, theme embodying, extracting image, being unique and improving quality. This study also design nine local cultural products based on the proposed design strategy and discuss whether the products will adequately show their features by using questionnaire.
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HUANG, MEI-YI, and 黃美嬑. "Design of YunTech Cultural Creative Products." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/5w55ax.
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碩士國立雲林科技大學
創意生活設計系
106
President Yang took office at Yunlin University of Science and Technology in 2009. He thought school’s English name too long, so he advocated “YunTech” as school English name and operated by way of brand management. “YunTech” is devoted to cooperation, and designed YunTech cultural creative products over the years. Because of many reasons, the school doesn’t have representative YunTech cultural creative products. After I interviewed the dean of the design department in March 2015, I know that there will be more than 1,000 high school students visiting the school, and the foreign guests will visit every year. But there is no representative product to promote in the school. So, I design a series of YunTech products because of the above reasons. Therefore, I use new ideas as a framework for metaphorical design, that is Similarity judgment model which based on the mode of metaphor design. After that, the three levels of culture are used to analyze the meaning of the YunTech cultural creative products. The final result are four works. Metaphorical cultural and creative products with the promotion of storytelling and campus activities, let users feel the charm and features of the product.
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Chen, Liao Jui, and 廖瑞真. "Green Thinking in Museum Cultural Products." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/74765353384737283529.
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碩士實踐大學
產品與建築設計研究所碩士在職專班
99
ABSTRACT Because of misuse of the Earth's resources and increasingly severe pollution of the environment, environmental protection has become one of the world's most pressing issues. In line with the importance attached to this issue and green product trends, green thinking will be an important future trend in the development and design of museum cultural products. This research project performed case studies of six museums in the greater Taipei area: National Palace Museum, Taipei Fine Arts Museum, Museum of Contemporary Art, Taipei, New Taipei City Yingge Ceramics Museum, Su Ho Memorial Paper Museum, and Shung Ye Museum of Formosan Aborigines. This museum case study seeks to assess green museum cultural products. The customer questionnaire survey investigates three aspects in order to explore the current state and future prospects of green museum cultural products, and recommended green design principles for museum cultural products are provided. Chief discoveries: 1. The Status Quo of Museum Cultural Products (1) Assessment of products indicated that the focus of museum cultural products has shifted from past stationery goods to everyday articles. According to the result of the survey, 35% of respondents indicated that they purchased museum cultural products as gifts, while 43% of the respondents purchased museum cultural products for personal use. The result demonstrates that museum cultural products have become a top choice consumer product for gifting or personal use. (2) Most consigned or imported products lack cultural elements specific to the museum in question. Only a very small number of special-theme museums sell products that are readily associated with the museum's cultural elements, such as Su Ho Memorial Paper Museum, and Shung Ye Museum of Formosan Aborigines (3) The environmental aspects of most green museum cultural products are connected with the products per se. However, greater attention to the use of environmental-friendly materials in packaging would be better ensure that products are green both inside and outside. 2. Green Expending and Environmental Messages (1) Depending on the survey, 92% of the respondents indicated that they would be willing, within the scope of their budgets, to spend more money purchasing museum cultural products with environmental-friendly concepts. As long as they were provided with more clear environmental information and choices, consumers would have greater environmental consciousness and pursue consumerism with even greater enthusiasm. (2) As for publicizing the environmental concept of museum cultural products and related information, apart from necessary information on packaging, explanations by sales personnel should have a significant reinforcing effect. In addition, museums should provide special environmental product areas allowing customers to select museum cultural products with environmental concepts. This might be an effective touchstone of green museum cultural products. (3) To base on the survey, 92% of the respondents indicated that they would support museum cultural products. Therefore, museum cultural products should make a transition from the fine replicas of the past to a diversified array of products emphasizing aesthetics, creativity, practical functions, environmental protection, and respect for the Earth. 3. The Strategies for Developing Museum Cultural Products (1) It was discovered that most museums lack clear green museum cultural product development strategies, and only a small number of museums have used environmental-friendly materials in the development of cultural products. In general, it has yet a great room for improvement. (2) 69% of respondents indicated that they would be willing to spend more money purchasing museum cultural products with environmental-friendly concepts and 92% of respondents showed that they would support green museum cultural products. In order grasp opportunities and to create a win-winn situation, Museum must formulate strategies to develop products embodying both cultural creativity and environmental protection. (3) Museum managers have received the concept of green museum cultural products rather positively. The successful development and sale of green products must depend on first achieving a consensus among all personnel at the museum. Museum managers must put the issue in perspective in order to develop green museum products. In summary, museums should deeply consider their social responsibility to offer green museum cultural products that are designed with both cultural creativity and environmental
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Ting-Yu, Huang, and 黃婷瑜. "The Design Principles of Cultural Elements on Technological Cultural Products." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/49568763355635680939.
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碩士嶺東科技大學
科技商品設計研究所
102
This research aims to explore the design principles of applying cultural elements to technological products, so as to continue their life cycle. Through literature review, it analyzes the difference between the design processes of cultural product and technological product and sorts out its advantages. After that, it draws up a set of principles of technological and cultural product design based on the content of expert interview, and finally verifies the design principles proposed by the research through the technological and cultural product design. First, the experiences and suggestions of cultural products, technological products and technological and cultural products are learned via expert interview; then, design principles are sorted out and classified through KJ method; finally, they are respectively ranked according to importance of principles through AHP. The research results show that the design of technological and cultural products can be divided into seven principles, respectively, (1) it needs to combine with reasonable technological elements and perceptual cultural elements; (2) designers must grasp sufficient knowledge of culture and technology; (3) market positioning should be carried out; (4) culture must added to proper technological products; (5) material transformation should be considered; (6) design should focus on demands of products themselves; (7) marketing allows more people to know about the products. In verification part, designers and consumers are taken as questionnaire respondents to conduct design evaluation. Customer satisfaction is verified after cultural elements are integrated into technological product design. The verification result shows that the case has a satisfaction degree by sixty percent. Finally, the design principles of technological and cultural products proposed by this research can be provided for science and technology industrial designers as a reference in the future.
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WAH, JIA MIN, and 何佳敏. "Fusion between Malaysia and Taiwan Culture in Creating Cross Cultural Products." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/tn9x26.
Full textAbstract:
碩士東海大學
工業設計學系
105
“Culture” plays an important role in the design field, and “fusion of cross-cultural design” will be a key design point in the future as the world becomes borderless and people are keen to embrace diversity. Malaysia is a rainforest country with multi-racial and multi-cultural populace while Taiwan is a four season’s country with a single Chinese culture. The hypothesis proposed is whether designing by fusing the Malaysia multi-cultural craft and Taiwan cultural product will produce a new design trend that are acceptable in the global market and help to increase the tourism economy. The intersection of design and culture will also help and let both countries to understand and “communicate” better for a new and innovative product. For example, a Malay kite (Wau) can be fused with Taiwanese Lantern creating a new table lamp design. This fusion of cultural concept will bring out a different kind of design concepts that are more appealing to the future generation demand. Therefore, this study focuses on the analysis of cultural and cross-cultural meaning, the cultures similarity and differences of Malaysia and Taiwan in order to extract the potential of innovating and developing other relevant products. While in part two of this thesis, it will attempt to propose and create an innovative daily necessities product based on the result of the research of the integrated cultural design. Finally, after carefully studying and understanding the fusion direction, this research managed to create up to 5 daily necessity fusion products namely “The Climb” Pen Holder, “Bliss” Utensil Holder”, “Fortune” Wind Chimes, “Delight” Table Lamp and “Aspiration” Teapot Set. Part three of the thesis will emphasize on evidenced of the use of design that verify the conclusion of integration of the two cultures. Most of the audience responded positively. This research of fusing two typical culture in two countries will be a good example on how new product ideas are generated and also its possibility of inviting further research on improving the design and functionality better for the benefits of human well-being. This research can be used as a reference for future researcher to look into the possibility of adding more features and functionality.
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Ming-FengWang and 汪銘峯. "The Application of Cultural Realism and Virtualism on Cultural Creative Products." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/7j5x7y.
Full textAbstract:
博士國立成功大學
工業設計學系
104
With the development of globalization, science and technology have almost dominated human life. Besides rational science and technology, mankind needs emotional cultural uniqueness even more. The former is known to mankind in a straightforward way, while the latter is hidden with cultural features unknown to mankind. In the era of popularization of science and technology, humans have made breakthrough in hardware to improve life quality, which led to the flourishing development of the software industry, make the culture create the unprecedented opportunity for the advancement of technology. As culture has brought unlimited possibility and business opportunities, the countries propose the cultural and creative industry to strengthen the distinctive feature of their own, to distinguish the cultural differences of every country, and to avoid assimilation of powerful countries and neighbor countries, thereby revitalize the economy of that country. In countries affected by Austronesian culture, such as Taiwan and New Zealand, the rules by the Eastern and Western colonial powers caused impact of different cultural uniqueness, which led to cultural differences. It’s important to figure out the way to integrate exclusive cultures into diverse cultures in order to identify the cultural features of the country, promote the country’s culture to others and realize the goal of the cultural and creative industry. Therefore, the purpose of the study is to provide a culture-based creative product design method for designers. The old concepts of both Chinese and Western philosophies concerning deconstruction of construction of people, matters, time, places, objects and phenomena appear to be overly theoretical in terms of modern research. There are always some gaps between the concept and practice, which cannot solve the crucial problems that designers encounter when deconstructing and constructing the culture. As a result, designers use excessive personal experiences of making black box decisions, and cannot give clear and reasonable explanation, which will lead to more obscure and conflicting situations. Designers often encounter bottlenecks when conceiving a design and cannot design and develop more smoothly and efficiently, making it difficult to precisely grasp the cultural essence and incorporated it into products. The design model for the present study is based on national and international literature that analyzed symbolism, metaphysics, three layered culture, reverse-triangular cultural space, Zen aesthetics, etc., and honest feedback based on the actual feeling towards the culture. The difference of Laozi’s philosophy in this model, can contribute to the different cognition of the culture in various aspects in the time axis, and provide diverse views of the culture. Therefore, this study proposed the theory of “Cultural Realism and Virtualism” by introducing philosophical and mathematical methods and applying the concept of ‘virtualism’ and ‘realism’ to deconstruct and construct cultural elements and implement the design of cultural and creative products such as complex variable, fuzzy theory, structure variation and color evaluation. Finally, through the result of the design of case, Culture-based Creative Products developed from Austronesian language from New Zealand and Taiwan, fulfilled the purpose that the theory has been realized in practice, and the products successfully entered the markets, allowing Taiwanese to respect, understand, accept and appreciate the culture through product exhibition. Therefore, this study is proved to be able to make fundamental contributions to culture, business, education, society and country effectively.
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Chien-HungShih and 石健宏. "Using Symbolic Meanings to Design Cultural Products." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/y6fzwz.
Full textAbstract:
碩士國立成功大學
工業設計學系
104
Recently, cultural products have raised tremendous interest in both the academic and industrial realms. The cultural product stresses meanings and emotional communication, which is different from the traditional function-oriented product. However, there is not an appropriate method for designers to elicit cultural meanings, and therefore they tend to fail embed proper meanings in the cultural products. In order to address this, this study adopts “Symbolic Interactionism” to develop a design tool which can be used to extract cultural elements and meanings to assist designers in designing cultural products that can reflect culture. The study can be described in three primary phases. Firstly, it adopted the theoretical viewpoints of “Symbolic Interactionism” based on the “Onion Model” to develop the “Cultural Elements Hierarchy” which can be used to elicit the cultural elements and meanings. Secondly, this study conducted an experiment centered on Taiwan’s tea culture and its product design. Six tea culture experts were interviewed in older to extract the elements and meanings of Taiwan’s tea culture, and to generate a cultural product design tool suitable for Taiwan’s tea culture. A cultural product design activity was held and 19 designers were recruited to design cups representing Taiwan’s tea culture. The participants were randomly assigned into the experimental group (n=10; adopting the cultural product design tool) and the control group (n=9; not adopting the design tool). Thirdly, 128 consumers were recruited to evaluate the design concepts of the Taiwan’s tea culture products through a questionnaire approach in order to further examine the effect of using this cultural product design tool on the design of cultural products. This study found that the cultural product design tool can effectively assist designers in using various cultural elements and meanings to design cultural products. Furthermore, the results showed that adopting the cultural product design tool can significantly enhance originality and the spiritual value of cultural products. Accordingly, the cultural product design tool centered on the Cultural Elements Hierarchy developed in this study can effectively facilitate designers to generate cultural products with abundant creativity and cultural spirituality, which can promote the cultural value of the cultural products and revive traditional or local cultures which are getting disappeared.
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Chao, Shu-Chi, and 趙淑琪. "The Creation of Cultural Products for Lukang." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/hsen8x.
Full textAbstract:
碩士國立雲林科技大學
視覺傳達設計系
106
Diversified and rich cultural products can express their inexhaustible creativity, vigor and vitality, and will regarded as the best carrier of conveying local cultural imagery and characteristics. This thesis based on "Lukang", a place famous for spirit of scholar and the hometown of author. Through the literature analysis method to summarize the local famous scenic spots, Lukang tourism information, as well as related research books, periodicals, papers and other literature data. The theme of "The Scholars" is the theme from "Wen Ren Shi Yi", a building named "Shi Yi Lou" in Lukang. Shi Yi means ten good things, including "Qin, chess, poetry, wine, painting, flower, moon, gambling, smoke, and tea", plus the Confucian traditional literati four art "Qin, chess, book, and painting", a total of 11 items for the design projects and title. This creation uses "The Mandala" creation ponder method, carries on the cultural commodity design think. The materials choose for production performance selected from tin, wood, pottery, bamboo, and incense with local craftsmanship and industrial characteristics. The main research and creative objectives of this design are as follows: First, to explore the local historical customs and industrial culture to understand the characteristics of Lukang. Second, to analyze local characteristics, attractions and culture of Lukang and summarizing heir symbolic symbols. Third, to learn about the processes and technologies of the local specialty industries, and integrate various material properties and production processes to provide reference materials for further design development. Fourth, to transform the symbolic cultural symbols into visual elements for the development and design of cultural products. The achievements of this creation combined with the symbolism of the products design will further the image of Lukang with local cultural characteristics. While positioning the local cultural spirit, it also represents the visual elements of the local culture of Lukang, incorporating the concept of merchandise design with crafts and daily necessities, presenting the living scenes of local residents, and conveying the characteristic humanistic spirit of Lukang.
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Wang, Hsiang-han, and 王湘涵. "A Study on Analyzing Cultural Creative Products." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/48545577958997242490.
Full textAbstract:
碩士世新大學
公共關係暨廣告學研究所(含碩專班)
95
This research is different from the previous studies in global and macroscopic comparison, analysis and categorization of the nature of different creative industries. The objective of this study is to investigate the characteristics of different cultural creative products in current industries. We analyzed each product and the creative features of different types of industries. The analysis consisted of product content, consumer and product medium. For products with high creativity, we also discussed how cultural medium established an intermediate channel between products and consumers in order to communicate and interact effectively. The methodology of this research was in-depth interview. In 13 core cultural creative industries, 7 representing industries of the highest efficiency ratio between input and output were used to investigate the definition of culture core industries producing high values. The case studies of the 7 industries were categorized to (1) mass production (film industry), (2) life show (music and performing arts industries), (3) mass communication (advertising industry), (4) traditional products (crafts industry), (5) digital content (digital entertainment industry), (6) creative service (design industry) and (7) monopoly (cultural facility for exhibiting and performing). We further conveyed the differences in categorization and analysis of the core characteristics of cultural creative products. Based on the results of the analysis, we realized that in addition to the influence of different types of industries and the forms of creativities, the characteristics of cultural creative products could be altered via the means of different intermediate approach, depending upon the uniqueness of cultural markets and exchange costs compared with traditional products. Therefore, this study eliminated the limitations of different types of industries. The “core values” of culture, arts and business defined two catalogs of cultural creative products. Moreover, the “industrial characteristics” of production and consumption could make further distinctions in order to provide conceptual categorization which could be the reference of cultural intermediate control. This study categorized the medium concept of the product characteristics into two roles: creative agents and creative managers. The former develops business with an emphasis of high creativity. Creativity is the root source of all executing procedures, and therefore the operation starts with forming creative concepts. The latter refers to people managing system creative industries that have already established managing systems. The medium is the manager itself. In reaching the creative goals and maintaining executing procedures, the cultural medium of different creative industries differs significantly. This study revealed that an efficient medium should be a focusing process which, depending on the nature of different product characteristics, expands the market of creative products efficiently.
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LIN, PEI-CHEN, and 林佩臻. "A Study of Applying Sakizaya’s Cultural Elements into Cultural Creative Products Design." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/63534027479448405660.
Full textAbstract:
碩士國立臺灣藝術大學
工藝設計學系碩士班
101
Taiwan is a multicultural society, thus, the rooted local life experience is where the inspiration of creative design originates. After 1878 the event of Kaliawan, Sakiazya hidden in the Amis tribes. Today the occurrence was more than one hundred year；The name of Sakizaya Movement was finally successful in 2007. Sakizaya its own cultural has almost disappeared is now actively cultural revival movement, to reproduce their traditional ceremonies, dance and costumes. This study is based on searching for possibilities in applying the Sakiazya Cultural Elements into cultural creative product design. Through collecting Sakiazya documents, attending their tribal harvest festival and Palamal memorial ceremony, and interviewing Sakizaya chieftain, seniors, Sakizaya traditional clothing designer and her husband. Thoroughly explore Sakizaya cultures and traditional stories, then extracting their cultural elements into creative product designs. Through creative presentation, modern elements were integrated into the unique cultural with rich meanings and colors and transformed into products with commercial value. This study applies scholar Lin’s theories “the Cultural Product Design Mode”, then present seven design works. Through the questionnaires and statistical analysis, then summarize findings: Consumers have a very high degree of these works. Cultural creative products first must have a "design sense ", "functional", after strengthening "cultural elements". Age and learning background will affect the preference for the works. After MDS analysis for design products whose properties can be divided into three categories. The first set of properties belonging to humor and gorgeous, and the second set of attributes is cool, practical, stylish, sophisticated, rugged property belongs to the third group, the traditional, ornamental. And also found Sakizaya and general people’s evaluation of the design cases are very different.
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Chia-Li, Hsu, and 徐嘉莉. "Creative Cultural Products by the National Palace Museum." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/09048292042679545859.
Full textAbstract:
碩士高雄師範大學
視覺傳達設計研究所
95
Long known for the delicacy and artistic values of its collection, the National Palace Museum, a symbol that represents traditional Chinese culture, has for the first time stepped out of its border to meet the needs of modern-day consumers. In the year 2005, a new slogan was presented to the world 「Old is New – the fashionable Palace Museum」 setting a new image for cultural products. After publishing it’s first set of products, the National Palace Museum has won numbers of awards both worldwide and within Taiwan due to it’s special style of design and standard of delicacy. Which set a foundation stone for becoming a fine example of setting new image for museums. Therefore, this research uses the Content Analysis Research Method and looks through 20 creative cultural products that have already made the market with the reference of modern design, cultural consuming and previous studies on semeiology, with the aim to help the researcher understand how designers combine traditional cultural symbols on to creative cultural products. Research shows that of the creative cultural products published by the National Palace Museum, they had the symbolic transformation styles of the below：1. Most design products show only transformation of artifact form, revealing the fact that most designers have too little background knowledge on the artifacts in the Palace museum. 2. Each designer has his or her level of innovation. 3. Most products strongly show the designing style of the company originally responsible for the design. 4. The creative cultural products are partly too simplex, making it hard to do any further design on such a product 5. Most products made are pointed at a younger and more feminine market and most products were made to meet spiritual satisfaction. Conclusions made through this research are: 1. Designers use different methods to emphasize symbolic connections between artifact and product. 2. The designers make meaningful decisions in taking use of symbolic values of artifacts. 3. Creative cultural products are an outcome of modern consuming phenomenon. 4. Creative cultural products will go on to fulfill different markets. 5. Compared to other cultural products, creative cultural products will become of less use while symbolic values rise.
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CHANG, HSIN-ER, and 張幸娥. "A Planning of Cultural Products of Longdong Settlement." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/85852604959062544597.
Full textAbstract:
碩士華梵大學
建築系在職專班
104
The first time I visited Longdong, it was a rainy and foggy day. The waves patted the abalone pools comfortingly. Time slowed its pace in this simple and pleasant harbor. The quiet atmosphere serenely calmed me down. The next time I visited Longdong, it was a sunny day. Under the azure blue sky, the tribe bustled cheerly with groups of snorkelers and rock climbers. Longdong has so varied faces that I was eager to share them with others. However, except the pictures of her beautiful scenery, Longdong hadn’t had a souvenir that combines the local culture and her abundant natural resources. Due to the lack of a promotion plan, people can hardly understand the uniqueness of Longdong. Therefore, I want to do the research about the cultural product of Longdong. Hopefully, with this cultural product plan, people can learn more about Longdong and love this precious land. The design of the logo is the core of the product. It pursues three primary ingredients of Longdong—people, waves, and the reef bay. It shows the life experience of the inhabitants and their tenacity. The natural environment is good to the breeding of abalones which has become one .of the most important economic activities in this area. In this case, “ Dong Dong”, a mascot, is created according to the image of abalones. Also, the reef coast inspired the packing design of the product. The purpose of the cultural product aims to not only remind people of their good time in Longdong, but also bolster a good reason to visit Longdong again.
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Huang, Ling-Chi, and 黃鈴琪. "The Creation of Cultural Products of Taiwan Festivals." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/4vz35a.
Full textAbstract:
碩士國立臺中科技大學
商業設計系碩士班
101
Taiwan embraces multiple cultures. Especially, the development of festivals culture quite demonstrates local traits. The historical thread and local folk custom are critical for development of festivals. Also, they are worth to be applied and promoted. However, many the essence of festivals culture is simplified continuously due to acceleration of industrialization society. Meanwhile, life is busy; people gradually forgot the cultural threads that antecedents have passed down People could understand the advanced cultural pride through abundant festival activities today in addition to leisure and entertainment. Nowadays, various emerging festival activities are held constantly in the local areas and they declare the generation of Taiwan culture consumption is coming. This study is to discover relating festival cultures of Taiwan, to digest culture characteristics and then to transform their elements into commercial value cultural products. The topic is “being good in every year”. Annual festivals are considered as a circle unit. The eight traits of Chinese New Year are the key of design. Diverse Chinese New Year events express the image of rituals of eliminating evils, praying good fortune, and cheerful reunion, so kinds of noisy rituals and ceremonies imply profound meaning beyond themselves. To make festivals culture united into daily supply, this study adopts eight well-known festivals as the core designs, combines works classified by four dimensions, food, clothing living and transportation with the image of distinguishing festivals. By compiling related theories of cultural products, the frame of cultural products transformed by the festival image leads to the image design of products. It makes users understand cultural implications of products more by interesting and story-like transformation. his study applies the natural material of wood, bamboo, leather, glass, canvas and Chai Si Cho to diversify daily supply. Products which show the cultural value of crafts make simple appearance of this creation can not only show the graphic of cultural vocabulary but also enhance the importance of sustainable development of cultural products.
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Du, Wang-Ting, and 杜宛庭. "The Brand Marketing Strategies of Ceramic Cultural Products." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/03107999094917972394.
Full textAbstract:
碩士世新大學
傳播管理學研究所(含碩專班)
94
The Council for Cultural Affairs thinks that ”The cultural creative industries” could promote the competitions of R.O.C. in the world. Although the potteries in Taiwan are skilled and creative, they are lack of the brand building and marketing strategies. Meanwhile, the potteries are weak for selling in the markets of Taiwan. Therefore this study focused on: 1.understand the characteristics of ceramic cultural products 2.understand the relationships between the characteristics of ceramic cultural products and brand marketing strategies. 3.understand the processes of brand marketing in the real life. 4.generalize a marketing framework for ceramic cultural products This study adopted the deeply interview, and collecting information to each case. The details of research steps are as followings. First, we developed the concepts of brand building and marketing strategies from literature reviews. Finally we concluded the brand building and marketing strategies of the four ceramic brands through deeply interview and collecting information. This study focused on the features of ceramic cultural products, brand identity, brand rights, and brand marketing communication of ceramic cultural products. The conclusions of this study are as followings: 1. The characteristics of the ceramic cultural products are creative, valuable and unique. 2. The characteristics of the ceramic cultural products influenced the brand marketing strategies. 3. Franz, Excellence Collection and ChinaArt ceramic co. have clear ideas about the strategic brand analyses, whereas Tai-Hwa Pottery does not. 4. Franz, Excellence Collection, ChinaArt ceramic co. and Tai-Hwa Pottery have different strategies on brand identity. 5. Franz, Excellence Collection, ChinaArt ceramic co. and Tai-Hwa Pottery have different strategies on brand position. 6. This study showed that the packing and advertisement of the products are not consistent with logotype of ceramic products. 7. The ceramic products are lack of authorization and brand extension. 8. Many ceramic brands do not have enough knowledge on intellectual property. 9. Traditional advertisement and sales promotion do not benefit ceramic cultural products. 10. PR activity, experienced visit, website management and customer management have positive influences on ceramic cultural products. Because the branding development of the four cases are different, the study proposes the following suggestions for ceramic brands:1.to strengthen the professional brand knowledge;2.to push ahead the corporation between government and local ceramic industry;3.to give suggestions for carrying out brand marketing strategies;4.to give individual suggestions of the brand management for the four cases.
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黃國記. "A Study of Cultural Creative Products of Cements." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/26022339221772482856.
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碩士逢甲大學
經營管理碩士在職專班
103
Making use of concrete to develop various kinds of products is very common after Industrial Revolution. It is highly common and safe building material, which is easy to shape. It also has the advantage of low-cost ingredients and production equipment. Therefore, at the time when low costs and environmental protection are highly valued, concrete has gradually replaced the natural building materials such as wood and stone. Japanese architecture master, Ando Tadao, Pritzker Architecture Prize winner, has demonstrated the best example by using fair-faced concrete in construction. The research mainly studies on how to organize and develop a set of marketing modes in cultural creative industry based on cultural creative marketing theories and interviews with people in this field. The purpose is to demonstrate the theory from Master KengoKuma that natural constructions are a good combination of places, building materials and sustainability of the Earth. By making hand-cement products cultural and creative, concrete has evolved from building materials to materials for decoration. It is eco-friendly and artistic. With this, we hope it can impact the production and sales of the traditional building material market, be deeply involved in the market channel system of ordinary consumers’ lives and further enhance construction builders’ or developers’ faith in hand-cement products. The results of the research show that if leisure and tourism developers can use hand-cement products as building materials to build thematic bed & breakfasts and create natural, cultural and creative atmosphere, consumers tend to accept them easily. Through the reflection on life, everything ranging from trees, grass, to stone can coexist meaningfully in the ecosystem. We believe that through promotions and studies on hand-cement products, we can give a new interpretation for the green architecture. People will no longer regard hand-cement products as cold and indifference; instead, they are warm and tender. The beauty it contains has become “a good will “to the world. How to build up the hand-cements products the irreplaceable worth at the most reasonable and economic prices is what the hand-cement industry can work hard for. Consumers’ taste can influence developers and product designers to produce building materials which not only have physical beauty, but also are eco-friendly. This should be the course of development of hand-cement products as cultural creative products.
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Hung, Shu-Chin, and 洪淑琴. "The Cheongsam Culture Applied to Research and Creation of Cultural and Creative Products." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/qgq44v.
Full textAbstract:
碩士樹德科技大學
應用設計研究所
107
Cheongsam is Chinese traditional costume with strong oriental element. Its image shows a woman''s simple and elegant temperament, which is pleasing to the eye. In recent years, the element of “culture” has become a leader in the creation of a variety of cultural and creative products that combine the image of ancient servants with innovative techniques. It is worth exploring the design of commodities based on cultural elements taken from cheongsam. The study used content analysis method. Selecting fifteen cultural and creative products which is applied to packaging or styling on the Internet based on cheongsam culture and other culture. This study is to analyze purposive sampling of cultural and creative commodities, and summarize the extraction of culture elements, cultural conversion, and its application to the three-level（inner, external and intermediate）design features of cultural space from analytical results. Based on the analytical results, I combined the meaning of Cheongsam cultural elements to design the cultural and creative commodities. The shape, color and meaning of cheongsam are used to analyze in this thesis, and add the concept of environmental protection. The cheongsam element is regarded as a kind of decorations design. I design five practical cultural and creative commodities and one decorative packaging commodity. Based on the results of this study, I hope to provide the reference for other cultural and creative commodities in the future.
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WU, SHENG-HUNG, and 吳昇鴻. "The Study and Creation Applying the Cultural Image of Wenchang God to Cultural Products." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/ts7ya6.
Full textAbstract:
碩士東方設計大學
文化創意設計研究所
106
Within the environment of liberal religion, folk religious beliefs of Taiwan have Within the environment of liberal religion, folk religious beliefs of Taiwan have become more flourishing, such as events as locality-tour of Mazu, orphan-vying at Ilan and engchuan, and setting-off gun-cannon cracker and so on. In time, these events have gradually developed into its specific forms and charms. Among those many deities of folk eligious beliefs, "Wenchang Dijun" -- in control of literary chance and examination -- is the subject that this paper is going to investigate and discuss. Varying from historical literatures to Wenchang temples in every locality of Taiwan, the study will try to iscover the development network, relevant relic, cultural activity, and sacrificial rituals and so on. Most of all, when it is about the time of exam season countrywide it is especially the season that joss-sticks and candles are burning most prosperously at Wenchang Temple. At that time, students and parents will head for the temple or academy to pay worship to Wenchang Dijun, praying for success at the exam so that they can have passed the exam and be enrolled on the list of successful candidate. The worship has then become a raditional culture and custom among the people. The study starts from the survey of literatures regarding the worship of Wenchange God.It collects unique and representative Wenchang symbols and elements to translate the types of cultural products based on the structure of cultural element conversion design, allowing the design and cultural element conversion be clear and traceable. In respect of Wenchang product creation, it is oriented by consumer features and psychology to create the products with meaning of Wenchange cultural features based on the design steps. In addition to feeling the grace of God, students may also apply the cultural blessing in their daily life and allow Wenchang culture be passed on. The study designs and creates stationary in connective with Wenchang God – Wenchang luck book gift box based on the psychological and practical needs of students. The idea of design comes from the meaning of “reading enriches the mind” to encourage students be diligent and eager to learn. The related stationary is developed from the propitious image of offerings such as onion, celery, daikon, garlic and rice dumpling. Meanwhile, the orientation of design and creation, goals, design aesthetics, cultural expression are reviewed through satisfaction survey to see if they are satisfactory to the preference of students or their parents as references for subsequent products.
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Woen-ILay and 賴穩伊. "The Cross-disciplinary Team Design Model of Cultural Products." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/78580428210242794971.
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梁瓊丹. "The Construction of Cultural Creative Products and Creative Strategies." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/03233105143646655371.
Full textAbstract:
碩士輔仁大學
管理學院經營管理碩士學程
97
Culture creativity is the key point to transform or upgrade the industry, and it’s also the presentation of social living standard, as well as the emblem of the nation’s image and power. By means of the existing culture assets, how to inspire much more creativity and how to commercialize or industrialize culture become the focal issues of business management. The research highlights the analysis on characteristics of cultural creative industries, the construction and creative strategies of cultural creative products; furthermore, the relationship between product matrix and cultural elements is also included. The project study cases of the research are Taipei Veteran’s Festival and Taoyuan Hakka Tung Blossom Festival. Based on the two cases, the study applies comparison analysis to explore the nature of cultural creative products. The discoveries were start from that the process of industrialization is the way to pass down the culture, and the composition of cultural assets and creativity makes cultural products. Second, the characteristic of the cultural creative industry is the way of resources integration where enterprises play the role of director in charge of creativity management and the configuration of cultural creative products. Third, creative ideas occur on product levels, and whether for culture consumption or culture exploration purpose, the operation will benefit culture preservation. Last but not least, the creative business running strategies isn’t less important than the creation itself though cultural products cannot be devoid of creativity. Only when the creative strategies and product levels fulfill customer’s values could creativity generate industrial values and becomes the fountainhead of cultural industries.
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WU, CHE-MING, and 吳哲銘. "A Study of Brand Marketing On Cultural Creative Products." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/17956068589596043849.
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碩士中華大學
企業管理學系碩士班
102
According to the United Nations Conference on Trade and Development (UNCTAD) and the United Nations Development Programme (UNDP) jointly issued the " Creative Economy Report 2010 " pointed out the export value of the creative industires increased in the global finanicail crisis of 2008. and showed the creative industries have a great potential development in the future market. Therefore , this study was to explore the cultural and creative products brand marketing. Through literature and expert evaluation questionnaire compiled four major dimensions of brand and 15 critieria of band , and to investigate the relationship , weight, and performance between the dimensions and criterias. By Hybrid Multiple-Criteria Decision-Making (Hybrid MCDM) model to establish the evulation model of brand marketing. With Decision Making Trial And Evaluation Laboratory (DEMATEL) to find the relationship between dimensions and criteria. The study also used DEMATEL-based Analytic Network Process (DANP) to find the weight between dimensions and criteria, and then applied VlseKriterijumskaOptimizacija I KompromisnoResenje (VIKOR) to examine the brand marketing performance between dimensions and criteria. The findings of the study indicated that the main/major sources of influence is “product” dimension and “promotion” is the major sources of being affected. As to criteria, the "distinctive features" criteria as the main sources of influence, "attitude "as the main source being affected. The results analysis network process found that "promotion" weights maximum in dimensions, and "pricing" weights maximum in the criteria; The analysis of VIKOR indicated that "product" has better performance, and the performance of "path" remains to be improved . The findings of this study are summarized in the following conclusions: First, the personal characteristics are the elements of the cultural and creative products. Second, the promotion plays an important role. Third, processing the comprehensive strategic thinking and adjustment depends on performance. This study suggests that the promotion of brand marketing evalution of the cultural and creative goods can start with: "the rich characteristics cultural and creative product", " the promotion of marketing", and "immdieate reinforcment access. "
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Ho, Min-Ting, and 何敏婷. "Marketing Model of Creative Cultural Products and Internet Brand." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/59548552634033173493.
Full textAbstract:
碩士國立中興大學
行銷學系所
99
Taiwan creativity culture industry has been more emphasis ever increasingly in recent years. The internet marketing has also been more extensively applied in Taiwan corporate business operation. This research explores some precise opinions and experiences regarding marketing of many excellent creativity cultural products. It is also necessary to understand the marketing staffs’ opinions for the conducting internet marketing of creative culture commodities. This research thus aims at studying how corporate internet market should be developed by means of surveying explore opinions from the marketing operation. The research purposes include the exploring the marketing staffs’ understanding of cultural commodities and the requirements of cultural commodities, the internet marketing strategies, the means for marketing cultural commodities and the factors causing the failure and success for internet marketing of cultural commodity business operation. The qualitative analysis methodology has been adopted in this research for conducting relevant document analysis and in-depth interviews to realize the requirements of establishing a corporate internet marketing for assisting the marketing understanding the feasibility of internet marketing website model for consumers. Then, corporation can then make improvement on its own disadvantages accordingly. The ever-improving technology should promote the enterprises to reach the goal of establishing comprehensive modle by means of internet marketing and also increase the industrial added values and making academic contributions for internet marketing. This research propositions are made effort for the intention for making this essay useful reference and contribution for both academic research and internet market practices.
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Feng, Ya-Shih, and 馮雅詩. "A Study on the Valuation Method of Cultural Products." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/41791197961864854473.
Full textAbstract:
碩士東吳大學
企業管理學系
99
The development process of the world economic continues is dfrom traditional labor-intensive, capital-intensive, technology-intensive, into the pursuit of knowledge-based economy. According to the definition from “Organisation for Economic Co-operation and Development”, “knowledge-based economy” refers to the production, transmission, and application-based economy in knowledge and information. And it has replaced the land, natural resources, and labor-intensive industries gradually. In recent years, “Creative” is becoming the core of economic power with the accumulation of knowledge innovation and culture. “Creative economy” has been recognized as the world's next main power and the next forces dominating economic and society following the “information economy”. It is the first time in Taiwan the government retreating the abstract “cultural software” as a major national construction projects in 2002. This study is concerned about the proposition of how to evaluating the “intellectual-capital-based” and “creative capital-based” value of new industries. In this study, our main object is “Cultural and Creative Industries” in Taiwan. By understanding current situation and difficulties of Taiwan's “Cultural and Creative Industries”, we clarify the valuation method of cultural products from the practical point of view and through empirical case. In the research methods, we select a case study method. The object we choose is “Tittot”, the only company which has OTC shares and being classified in the glass industries under craft industries. The study can be separated to three steps. First, we analysis the industrial properties and current situation via a huge number of secondary data. Then we appraise the value of cultural product by “risk-adjusted net present value method” and “real option analysis”. Finally, the product valuation has been identified through “sensitivity analysis”. The content in the implementation case studies such as the flow of valuation mechanisms and the choice of methods is that we hope to provide government, banks and private enterprises a reference basis of guarantee to creative property, finance and related business in future. A new era has been coming from “Knowledge Economy” to “Creative Economy”. “Creative” must have the opportunity to be highlights of its economic value before it can be a powerful economic strength. In order to spend the early embryonic and embryonic processes and reach a freely mature industry, the achievements of cultural and creative goods and services need to be supported by completed value mechanisms and a sound market environment. “Creative” will lead future economic development. The cultivation of creative talents and intellectual property appraisal systems will undoubtedly become an important indicator of national competitiveness. Hoping the valuation method of cultural products can bring a new development and research in Taiwan.
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Hou, Po-Lun, and 侯博倫. "A Study on the Image Communication of Cultural Products." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/30865492310749450732.
Full textAbstract:
碩士國立雲林科技大學
工業設計系碩士班
95
In the globalized international thinking, articles circulate in various parts of the world so that people in all places can make contact with articles from different countries in order to satisfy their basic requirement. This shows that the globalized life is more and more qualitative. At the same time, many sociologists discover the progressive emergence of local culture and are conscious that to local people, culture in their places has considerably importance and meaning. Take leisure tour and sightseeing in Taiwan as an example, many places start to pay attention to the development of local cultural articles hoping these can bring forth some commercial opportunity. Many places transform their own culture as cultural articles. However, how could these local cultural articles be created, how to transform their cultures as symbols and place them on the articles, what these local cultural articles want to express, how to communicate these local cultures to consumers in various places in the world through the method of cultural symbols and these are questions that worth exploration. Therefore, a research is conducted aiming at the formation of cultural articles and what is the method to transfer image on the symbol of articles and how the symbolic meaning of local places can be selected, shaped, transformed and blended into articles. The scope of this research includes three directions: (1) the flow and background of creative works by artists; (2) confirm the method of display of the cultural article symbol; (3) understand the consumer learning direction difference on the strength of identification on cultural articles. This research discovers that for the flow of the creative works of cultural articles, apart from a certain degree of linking between requirements in that era and the implementation of policy, the livelihood experience of author is very important. In the creative work, the author itself will possess some basic technique and experience. Through these and together with collection of information of collective works and interpretation, two kinds of creative work models are formed. The first kind is mainly based on self-expression that resonance is induced by certain theme through information collection. Then the work is created through imagining based on self-humanitarian experience and viewpoint to interpret and then interpretation is conducted on the works. The second kind is through the consignment of a third party and then conducts thinking on the certain specific topic. The consignee will carry out further communication with the consignor and will conduct design upon a similar concept agreed by both parties. This is the only place that is not similar. Their creative works can be summarized into three methods: imitation, borrowing and transformation. At the same time, it is discovered that the communication of the image of cultural articles often will be affected by five factors including personal factor of the creator, environment factor, cultural article explanation, cultural article personality and sentimental state consumption. In the analysis on consumer learning direction, it is the discovered that through the consumer learning method on cultural articles, consumers can identify more on the cultural meaning and image of cultural articles.
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Liu, Ming-Feng, and 劉明峰. "The Effects of Cultural Identity and Country-of-Origin Image Created by the Product Knowledge of Cultural Creative and Digital Content Products." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/fd6puc.
Full textAbstract:
碩士銘傳大學
資訊管理學系碩士班
94
According to the statistics data from Council for Economic Planning and Development, Executive Yuan, trade deficit on Taiwan’s culture comes worse and main source comes from film, so we presume Korea’s soap opera made the main reason to sell well (Council for Economic Planning and Development, 2006). Look back on 20th century Asia’s finance storm, and South Korea suffered on this. Whatever, after the finance panic, South Korea unroll the strong revive force, such as the economic growth rate among the top of East Asian Tigers, also this makes other countries were curious on South Korea’s successful achievement. Except the file and opera, recent years, Lots of cultural creativity commodity and digital content product from South Korea, also deep affected some country’s people. The lament sounds from recession on world’s economy, culture and content industry not only made the expand on South Korea’s economic output value rapidly, but also the main reason to made South Korea rise abruptly from Asia finance storm. From a produce country and sub-contractor country, shift to the main global economic character that have their own brand names and export originality, thereby, it appear the powerful country to support small country by cultural creativity and digital content industries. Except for the excellent represent on economy but also become the cultural export country, successful reverse lots of people’s national stereotypes on South Korea, even have some respect and recognize on South Korea’s culture. This report hopes synchronic to confer cultural creativity and digital content products affect customer when they are consume and after use, and will have recognition emotion on the country’s culture. Further to have raise effect on the country’s whole impression. Due to our government is active to push cultural creativity industries and digital content and relative products, and expecting successful to explore Taiwan’s characteristics to the world, not only create the economic output value and also push forward to other industries. Therefore, this report hopes to confer South Korea’s cultural creativity and digital content products in Taiwan’s customer on their reaction, to understand other influence effect. The report were use drama and on line game to on behalf of cultural creativity and digital content products, based on Regression Analysis, you will funded out the consumer watches South Koran’s opera and accumulates the product knowledge which can approval the South Korea''s cultural, and the explanation ability also will much more higher than South Korean on-line game. The demonstration on watches opera will early has the sympathy to the foreign culture than play on line game. In addition, this research also discovered our country center tendency truly can create the consumer cultural creativity and digital content products knowledge has the disturbance to the cultural approval process in the effect. Finally, after Level regression analysis，Discussion the intermediary effect from culture approval regarding country of origin image. Knew the cultural creativity and digital content industries knowledge cause the forecast strength on country of origin image, after including the cultural approval, it’s obvious effect by the dilution on country of origin image and makes the explanation variation quantity rise. This reveal on the consumer has positive effect from country of origin image according to the product knowledge, and will raise the consumer explanation ability due to their country positive cultural sympathy. Because there aren''t too much systematically discusses this research subject, This research should be the theory discussion on the first step, in practice and policy, may have enlightenment with industry and the government by relative industrial policy rules and the development, and put the local cultural characteristic, the local customs and citizenry in the products, and set up the symbol consume, Except the created product itself on the global economical output value, and can establish the influence by export Taiwan culture to the world. Besides, based on identification to the country. Products will have positive evaluation, and raise on country of origin image, and causes the continuous consume activies. Also will make lots of extra effect on the pride of Taiwan’s electronic information and communication products, furthermore use the method on product placement, will easily to raise the visibility on products.
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HSU, YUAN-CHANG, and 許原彰. "Applying Digital Design Methodology in Developing Cultural Creative Products – Taking Powder Metallurgy Products as An Example." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/992em4.
Full textAbstract:
碩士國立臺中教育大學
數位內容科技學系碩士班
105
Miaoli County is now heartland of powder metallurgy industry in Taiwan, being experienced on manufacturing a wide variety of refined industrial component, specializing in its well-developed skills and high material utilization ratio. Due to global economic depression, the OEM-based powder metallurgy industry is now facing the problem of shrinking orders and market downturn, and it can no longer rely on traditional manufacturing technology. With the view of sustainable development of the industry, it is of significance to conduct industrial upgrading. We need to implement innovative technology and invest in developing new product to reach new milestones. By firstly data collection and compaction of powder metallurgy, and then through expert interview method, after analyzing and further understanding on its design process from their experiences, we finally completed a set of innovative design specifications, which is outside form the traditional processing procedure and could be even applied to a wide variety of cultural and creative products. Second, executing feasibility assessment of case design from researches, we carried out on manufacturing and design of cultural and creative products by utilizing our innovative specifications, then completing preliminary sample of dragon dance product of Miaoli with implementing metal mold in operation . At last, we conducted experts review on validity and superiority of our sample, and hopefully acquired high recognition from them. Our result proved that it is of practicability to design cultural and creative product on powder metallurgy components, especially for manufacturing process with variations of surface elements and high complexity of precision requirement. In addition, we cooperated with an experienced traditional powder metallurgy factory by importing digitally designed techniques in manufacturing design operations. After times of discussing with senior engineers, the potential of high convenience and strong integration has been clearly verified. Undoubtedly, digitally designed techniques possess the ability to improve the efficiency of years of traditional manufacturing design and process. We excepted that the results of this study will provide a reference for the Industrial innovation research and unprecedented production process design in powder metallurgy industry at Miaoli.
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Huang, I.-Ru, and 黃怡茹. "A Study on the Strategy of Museum Cultural Products Design." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/52947239053111249732.
Full textAbstract:
碩士雲林科技大學
工業設計系碩士班
97
The constitution and pattern of marketing in the 21st century museum has come to face the change of cultural environment, and has different challenges. Therefore, museum plays an important role in the national culture creative industry. Cultural creative product come from creativity and accumulate of culture, through the use of intellectual property, having the potential to create fortune and job opportunities and to arise Taiwan’s competitiveness eventually. In recent years, we can easily discover that museum cultural product will surely become one of the most popular parts in gift market. The 21st century has been called as the Museum Century, museum plays an important part and takes great responsibility in our society for good reasons. From the outside, people has leisure time than before, and has more desire for knowledge and esthetic sensibilities, the request for more services and expectation to museum has increased. From the inside, museum itself has advanced their own ability, within higher self respect. Therefore, artistic product is an area where we should develop. Museum product nowadays are mostly just copies of the original art work, which has not been ameliorated, development of product strategy wasn’t close to consumers needs. When developing museum cultural product and planning marketing strategy, we must know the consumers buying habit and their characteristics, by analyzing the product design key points, we can build its’ own position in the market, and take artistic products as the lead of nation’s culture promotion. In this research, we try to analyze museum cultural products and characteristics of the audience, connecting case studies of museum marketing to discuss how the strategy for future development should be planed, and to be a guide line for museums when developing their own product.
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CHIOU, Jung-Yu, and 邱榮鈺. "A Study of Cats Cultural Activities and Creative Products Design." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/65896429464575753004.
Full textAbstract:
碩士亞洲大學
數位媒體設計學系碩士班
101
Increasing of aging population trend is worldwide in developed countries. Childless DINK has become a common life style. The importance of pat is rising. Due to its small size and gentle character, cat becomes a healing type companion in crowded city. Cat is a livestock. It is a long time that people likes the products with cat image. Cat festival, cat cartoon and annimation are everywhere. Design products related cat has multiple faces. The related products of cat increase Year after year. They has formed a significant businessopportunities which could not be ignored. This study started form the investigantion of Taiwanese cat culture, to explore the history of cat, the rise of a cat village in Houtong,and the products of cot culture, including their preference. It was found that cat culture in Houtong already has a prototype. There are either import products or native products. This study also used focus group method to find out the most popular 22 digital animation film in Taiwan. A questionnaire was applied to investigate the relation between the personality of 27 cat roles and their fur color. The results show 45% cat cartoon were made in Japan, followed by made in United States. In majority cat role has upright image （66%）, even the black cat was designed with more of a positive image. The most frequently happened color of cat role is mixed color with 74%. Single color cat is 26%. The most frequently occurred in cat cultural products is white cat. They are 22.2%. There are 63% cats have different colors in the ear, abdomen, legs and chin. Finally this study applied the design elements obtained from cat culture investigation to design a cat shape table lamp and a poster of cat festival. It also confirmed the results this study approached can be very useful to develop new brands and new products related cat culture.
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Hung, Tzu-wei, and 洪慈薇. "Reflection of Design from Religious Cultural/Creative Products in Taiwan." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/20801460899783907105.
Full textAbstract:
碩士國立雲林科技大學
工業設計系碩士班
101
In 2007, convenience store FamilyMart and design studio DEM inc. cooperated to launch “Good Gods Figures” together with point collection, and the store increased its sale considerably--3.6 millions of the figurines were exchanged, and the sale was boosted to the extent of 1 billion NTD in a summer. In this case, religion become a target of marketing, and religious subjects, the Figures, are successfully taken into mass marketing. Also, in Taiwan’s modern history of design, this is a significant event that religion is regarded as a subject matter. Religion, serving functions of uniting people, guiding minds, and anchoring spirit, plays an extremely important role in the human society, especially in Taiwan, where beliefs are essential for maintaining a stabilized society. In addition to the great impact that religion exerts upon the society traditionally, it introduces new subjects and challenges to the field of marketing. We’ve seen cases of religious marketing: the Taiwanese popular song, Bobee (sang by entertainer Wang, Tsai-hua and released in 2010), caused a phenomenon; a technology company held a design contest themed as goodness Mazu; and Mazu processions were broadcasted online simultaneously. Now religion is different from the solemnness it represents and the spirit anchor it provides traditionally. Commercialization of religion in Taiwan began in 1999 when the Taichung County Government promoted religious tourism featuring in Mazu procession and push forward related product design. In 2005, the Council of Cultural Affairs held “Wow! Arts is fun; Culture is life” to promote digital archive and adding value by creativity. This event was themed as traditional fork beliefs and promoted creative design. Religious design is to turn pure figurines and decorations into mass-produced commodities. It differs from the design of daily necessities. This study aims at the growing trend of commercialization of religion and adopts field work as methodology. In this study, religious people from temples and industrial designers are interviewed. It discusses why religion, regarded as holy before, is rebuilt in an image of cuteness and entertainment. And why this marketing strategy has successfully opened up a new market know as religious marketing and a new consumer group. Design plays a role of promoting and image-building in Taiwan, which mainly consists of small and medium businesses. The purpose of this research is to probe into the thoroughly different design approach in religious commodities, the replacement of manufacturing by capital exchanging focused on mobility (like tourism), and formation of design-intense production which aims at symbol creating and the symbolic economy.
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Hu, Wei-Huan, and 胡維桓. "The Study of Cultural and Creative Products in Buddhism Museum." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/23103266311358601543.
Full textAbstract:
碩士大同大學
工業設計學系(所)
99
In recent years, Taiwan has made every endeavor in developing the creative culture industry. The transformation of traditional cultural elements is often applied to product design. In general, the elements of creative culture design can be found in daily life. Currently, most cultural element studies place emphasis on the utensils instead of spirit. The aim of this study is to find the essence of elements and discuss the religious spirit based on the spirit elements. Through a comprehensive viewpoint, the economic growth over past decade, the improving education standard and the power of Buddha have led to the Buddhist development in Taiwan. The Tzu Chi Foundation, Fo Guang Shan, Dharma Drum Mountain and Chung Tai World are the most representative rites which have a significant impact on the society. These four major rites all have completed clergy structure, million followers, grand temples and offshore branches. When promoting the religious concept, the religious products usually play an important role in interacting with clients. For example, many products from Tau Chi Foundation are made according to the concepts of rescue and environment protection. So far, most religious-related studies focus on the religious education, marketing strategy, psychology and development of tourism industry. There is a lack of religious creative culture studies. As a result, this study attempted to find the position of Buddhist creative cultural products and the standard of design to be taken as an example of the extraction of Buddhist culture elements. Based on the studies of practical design, this study believed that the Buddhist product design and the development of creative culture products all require a reflection of the intrinsic value on the relics to allow users experiencing the spirit of culture. More importantly, it is very necessary to concern about the users and deeply experiencing the essence of design in order to optimize the design. In addition, the designers must understand the main points of the Buddhist doctrine before completing the optimized Buddhist creative culture design.
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Wu, Jiun-Yi, and 吳竣逸. "A Study of Design Strategy of Taiwan Indigenous Cultural Products." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/jxujr5.
Full textAbstract:
碩士國立臺北科技大學
創新設計研究所
100
Taiwan’s economy has gradually moved forward to a high-knowledge oriented model as the competition and development of global economies grow. Besides, with the global development of cultural and creative industry and the trading interaction with mainland China, cultural and creative industry becomes a new opportunity for Taiwan’s economic development in the 21st century. However, it’s the crucial topic for Taiwan to create the main features and differences for its’ own cultural and creative industry. This study mainly discusses the design strategy of Taiwan indigenous cultural products by in-depth interview with indigenous craftsmen and cultural products designers and also by customer questionnaire survey. As a result, “37 principle” is proposed as the design strategy for Taiwan indigenous cultural products. And the contents include：(1) cultural representative：the traditional cultural elements are within the limit of 30% as the rest of all shows the modern content of life and culture. As a result, it could create the connection between the past and the present；(2) the processing：there are at least 70% of mass production and the rest retain traditional hand-made techniques. For doing that, it could not only increase the quantities but also retain the traditional cultural and tactile features.
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TSAI, YA-HSIN, and 蔡亞昕. "Intellectual Property Protection and Management of Cultural and Creative Products." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/m9t62d.
Full textAbstract:
碩士銘傳大學
商品設計學系創新設計與管理碩士班
106
The global emphasis on culture and creation has brought policymaking to the attention of related industries in many countries. Combining local cultural and creative industries with international trading not only creates business opportunities and economic values but also facilitates cultural exchange between nations. The development of such industries involves concerns related to intellectual property (IP) rights. If creators have acquired intellectual property rights for their writings and patents and make effective use of protective measures, when their intellectual properties are plagiarized, they can file lawsuits or issue warnings to protect their rights and interests. This highlights the importance of intellectual property rights to cultural and creative creations. In 2002, the Executive Yuan incorporated the “Cultural and Creative Industries Development Plan” into the “Challenge 2008: National Development Plan”. Taiwan’s cultural and creative industries began to receive increasing attention and gradually develop. However, although the concept of intellectual property rights have been promoted for many years, local cultural and creative businesses have a limited knowledge of intellectual property, do not know how to protect their own creativities, and even underestimate the importance of intellectual property rights to creators. Furthermore, few research materials and academic papers are available regarding integrating intellectual property rights into the overall process of cultural and creative products from research and development to market release. This study was conducted through literature analyses and interviews with personnel of related businesses in domestic cultural and creative industries. The objective of this study was to explore current problems concerning intellectual property rights in Taiwan and the countermeasures adopted by the cultural and creative product industries; subsequently, the collected information was integrated into strategic plans for relevant enterprises to understand the importance of their intellectual property rights and how to protect their interests through the execution of such rights. Besides, this study also explored the intellectual property protection of indigenous people’s traditional creations, since they have their specific characteristics differing from general creations. The results indicated that in general, some small- and medium-sized cultural and creative enterprises in Taiwan consider intellectual property rights dispensable. Due to markets changing rapidly, the enterprises instead sustain their innovation to maintain competitiveness. Moreover, lawsuits in Taiwan are expensive and time-consuming and do not ensure victory for the plaintiff; therefore, they tend to avoid applying for intellectual property rights or disputing them. Most enterprises apply for patents only for particular products. However, such enterprises have no knowledge about the methods of addressing follow-up disputes over intellectual property rights. Although large cultural and creative enterprises pay attention to intellectual property management, they still encounter substantial difficulty when faced with intellectual property infringement. Additionally, intellectual property management strategies that can serve as references for cultural and creative entrepreneurs were also proposed according to product development processes.
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Lin, Zhe-Yu, and 林哲宇. "The Creation of Cultural Products of Longshan Temple in Lukang." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/e628r2.
Full textAbstract:
碩士國立臺中科技大學
商業設計系碩士班
104
In this creation, a temple with the most cultural features in Lukang Township, the Longshan Temple was picked as the creation theme, and it was divided into four phases, such as "brainstorming for theme", "research & analysis", "experiment & creation" and "completion” to execute creation. The visual symbols with cultural meanings were retrieved among the traditional constructions, spatial structures, crafts and antiquities at Longshan Temple in Lukang. At the beginning, it used semiotic concept to analyze and interpret the meaning it symbolized, followed by using imagery representation and the approach of bionic design to design products. The visual symbol retrieved was deconstructed, sorted, analyzed, and transformed into the design elements with approaches such as “association” and “transformation”. The design elements were “implementation” and applied with the approach of “bionic shape design” to design products, as adopting techniques like investment casting, pottery making, laser cutting and laser engraving to make creation of culture commodities. Finally, it presented the creation outcomes of six series, such as “Dancing Together”, “Achieving”, “Same Tone”, “Viewing Silently”, “Setting the Tone”, and “Standing Firmly”. After integrating the contents of creation, the conclusion was proposed as the followings: 1.With the creation theme, Longshan Temple in Lukang, the characteristics of temple culture can be more fully expressed. 2.With the unique visual symbols of Longshan Temple in Lukang, the culture commodities it was trying to present could be with more features. 3.The extensive use of the design elements related to "dragon" and "deer", could strengthen the locality and unique cultural images of Longshan Temple in Lukang. 4.It successfully built a flow of considering the culture commodities and it can be the references for creating culture commodities in the future.