Dissertations / Theses on the topic 'Cultural product consumption'
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Chattaraman, Veena. "Multiple cultural identities in the domain of consumption influence on apparel product response and brand choices of bicultural consumers /." Columbus, Ohio : Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1163443932.
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Santamaria, Laura. "From good to great : using cultural codes to improve the design and value proposition of sustainable product-service system innovations." Thesis, Loughborough University, 2017. https://dspace.lboro.ac.uk/2134/26968.
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Modern lifestyles in the developed regions of the world operate beyond our planet's resource capacity. Over-consumption has not only proven detrimental for the environment, but has also undermined our capacity to achieve deep life satisfaction and societal well-being. Embracing more sustainable ways of consuming and producing is key in order to foster the conditions for humanity to flourish. Strategies for disrupting the dominant consumption patterns lie within the next challenges, as adoption of sustainable innovation is still disappointingly low and needs to be accelerated. Design for Sustainability has contributed important technological advances to improve production and life cycle efficiency (i.e. eco design, cradle to cradle). However, it is increasingly recognised that sustainability is not just a technical matter, but ultimately a cultural issue. One of the problems is that people perceive sustainability as a loss, rather than a gain. Therefore, to drive demand, there is urgency to better understand users aspirations and expectations, i.e. the cultural and socio-symbolic aspects of consumption that influence decision-making. This thesis argues that the perceived value of sustainable innovations can be enhanced by paying more attention to the elaboration of meanings or symbolic value they bring to bear for the user, which can be achieved by strategically framing innovations using high-value contextual signifiers (cultural codes). Drawing on cognitive science, cultural studies and applied semiotics, this research contributes a theoretical framework and case studies of how these theories can support the design process in mapping sociocultural contexts, in order to elaborate sustainable innovations that are perceived as aspirational and relevant. The theory is applied to the case of sustainable Product-Service Systems (PPS bottom-up social innovations) due to the opportunities these pose for systemic disruption, and the cultural barriers for adoption. Through a series of Participatory Action Research interventions, the investigation developed three case studies of how of the framework may benefit sustainable PSS value proposition framing and design, with one application in the context of design education to support the development of designers critical and sociocultural deconstruction capacity and skills. Finally, in exploring the potential that cultural codes offer to improve the design and value proposition of sustainable innovations, this thesis contributes and advances a new perspective for understanding symbolic aspects of consumption, and highlights opportunities for sustainable design to have greater influence in societal transformation.
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Müller, Caroline Regina. "Os iguais, desiguais: entendendo o consumo cultural pelas classes populares." Universidade do Vale do Rio dos Sinos, 2014. http://www.repositorio.jesuita.org.br/handle/UNISINOS/2994.
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No final do ano de 2013, passa a vigorar no Brasil a lei do vale cultura, que garante um benefício mensal para trabalhadores que ganham até cinco salários mínimos. Esse vale é destinado, inicialmente, às classes populares, assumindo-se que esses indivíduos não participam ativamente do mercado de produtos culturais. Assim, tendo a teoria de Bourdieu (1979) como alicerce e a lei como o motivador das indagações, este trabalho buscou compreender como as classes populares se relacionam com o gosto legítimo, ou seja, compreender como esses indivíduos se apropriam daquilo que é imposto como cultura válida pela elite. A partir de uma abordagem interpretativista e da combinação de múltiplas técnicas qualitativas de coleta de dados através de entrevistas em profundidade, observação participante, entrevista com imagens e design thinking, buscou-se a resposta ao objetivo do trabalho. Pode-se verificar que os jovens das classes populares são bastante heterogêneos em relação aos seus gostos. Assim, a partir da heterogeneidade e das semelhanças, eles estabelecem pontes ou muros com os demais. No campo foi possível perceber que os adolescentes se subdividem em três grupos de práticas de consumo: os locais, os globais e os outliers. Cada um desses grupos possui produtos culturais que os caracterizam. Além disso, a cultura consumida pelas classes populares é aquela que está de fácil acesso, ou seja, a cultura de massa. Devido à heterogeneidade dos indivíduos das classes populares e singularidades em relação ao consumo de produtos culturais, o governo deve levar em conta as características dos cidadãos das classes populares para que a promoção de políticas públicas associada ao consumo cultural tenha o efeito desejado de diminuição das desigualdades.
At the end of the year 2013 goes into effect in Brazil the “culture voucher” law, which guarantees a monthly benefit for workers earning less than five minimum wages. This voucher is initially destined to people in popular classes, assuming that they do not actively participate in cultural events. Thus, taking the theory of Bourdieu (1979) as the basis and the law as the motivator of questions, this study sought to understand how the popular classes relate to the legitimate taste, i.e. to comprehend how these people accept what is imposed as genuine culture by the elite. From an interpretive approach and a combination of multiple qualitative techniques to collect data through in-depth interviews, as well as a participant observation and interviews with images and design thinking, we sought to answer the study's objective. It is possible to observe that young people from lower classes are quite heterogeneous in their tastes. Thus, from the heterogeneity and the similarities they establish bridges or walls with others. In the field it was revealed that teenagers are subdivided into three groups of consumption practices: local, global and outliers. Each of these groups has cultural products which characterize them. Moreover, the culture consumed by the popular classes is one that is easily accessible, i.e. mass culture. Due to the heterogeneity of individuals in this class and the singularities of cultural products consumption, the government should take into account the characteristics of the popular classes’ citizens so the promotion of public policies associated to the cultural consumption has the intended effect in the decrease of inequalities.
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Vinyets, Rejon Joan. "El producte com a fenòmen de comunicació social." Doctoral thesis, Universitat Pompeu Fabra, 2008. http://hdl.handle.net/10803/7528.
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El propòsit d'aquesta tesi es fonamenta en demostrar que el producte és un mitjà de comunicació social del que les persones es serveixen comunicativament -en funció del seu caràcter simbòlic- que permet a l'ésser humà interactuar amb el seu món social, cultural i personal. Aquest treball explica el paper que els productes juguen com a mitjans de comunicació social. La tesi parteix del fet que les pràctiques socials produeixen significat i sentit en la cultura material, partint de la proposició pragmàtica de que cada interpretació necessitat un determinat context que aporti significat i sentit als productes. Mitjançant la definició d'un model d'anàlisi "pragmàtico-etnogràfic" i la seva aplicació al estudi del producte telèfon mòbil, aquest treball mostra com per comprendre el significat d'un producte, cal valorar les pràctiques i accions socials que els signifiquen: posar l'atenció en l'anàlisi de la significació generada per les relacions establertes pel binomi producte i usuari.The intention of this thesis is to demonstrate that the product is a medium of social communications which people use to communicate -as a function of its symbolic character- which allows human interaction between social, cultural and personal realms. The thesis explains the role that products play in social communication. The thesis shows the fact that social practices provide meaning and sense in the materialistic culture, from the pragmatic proposition that each interpretation needs a certain context which contributes significance and sense to the products. By means of the definition of the analytical model "pragmatic-ethnography" and its application to the study of the mobile telephone, this work confirms that in order to realize the significance of a product one has to evaluate the actions and social practices in which they matter: put the attention of the analysis to the significance generated by the relations established by the binominal product and user.
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SCHEINER, ANDREI MOLETTA. "BRANDED ON SKIN: CONSUMPTION, TATTOO AND MASS CULTURE A STUDY ABOUT THE NARRATIVES OF CONSUMPTION BASED ON PRODUCT BRAND TATTOOS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2006. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=9107@1.
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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIROO homem não pode lidar com o caos, tem medo daquilo que não pode controlar (seja técnica ou simbolicamente) e, por isso, precisa imprimir sentido às coisas, aos fatos e às pessoas para se sentir bem e poder viver. O corpo humano é um dos espaços primordiais utilizados para a impressão e a narração de sentido: o uso do corpo foi importante, em todos os tempos, como instrumento simbólico e narrativa cultural. Entre as muitas práticas de utilização do corpo está a tatuagem: modo de se inscrever desenhos sob a pele. Na sociedade contemporânea, o fenômeno do consumo se apresenta como poderosa instância de fornecimento de sentido e classificação, operando em todos os espaços sociais, especialmente através da comunicação de massa. Relacionar corpo, consumo e comunicação pode ser portanto uma estratégia positiva para o estudo da relação entre sociedade e sentido. O que acontece quando unimos corpo, consumo, tatuagem e publicidade? Esta dissertação investiga a prática da tatuagem de marcas de produtos e/ou empresas na pele, como forma de operação socializante e individualizante - um interessante caminho para a compreensão das relações sociais promovidas pelo consumo e pelo corpo em nossa sociedade contemporânea.
The human being cannot deal with chaos - being afraid of all that cannot be controlled (either at technical or symbolic level). To ensure a sense of wellbeing, there is a need to attribute meaning to things, facts and people. The human body is one of the primary spaces used for the impression and narrative of meaning: the use of the body has been relevant, throughout time, as a symbolic instrument and cultural narrative. Tattoo - the practice of inscribing images on the skin - is among the many practices of body use. In contemporary society, the phenomenon of consumption is one of the most powerful areas of social classification and attribution of meaning: it operates in all social spaces, mainly through mass communication. A positive strategy for the study of the relationships between society and meaning may be to relate the human body, consumption and communication. What happens when we relate the body, consumption, advertising and tattoo? This dissertation investigates the practice of tattooing product and/or company brands on the skin, as a strategy for individualization and socialization - an interesting pathway towards the comprehension of the social relations provided by consumption and the body in our present society.
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Eriksson, Antonia, Emmy Hall, and Emelie Pettersson. "Conspicuous Consumption of Counterfeit and Luxury Products : A cross-cultural study between Scandinavia and Eastern Asia." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19648.
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This research includes a cross-cultural study between Scandinavia and eastern Asia that are considered to be one individualist (Scandinavia) and one collectivist (east Asia) culture. The purpose is to study the effects of conspicuous consumption regarding counterfeits and luxury products amongst two different cultures. This has not been done in previous research; however, aspects such as conspicuous consumption regarding different cultures have been examined before. In those studies it became clear that there was a noticeable difference between the cultures regarding consumption. In this study, a survey has been carried out to collect data from the two cultures. This research questions previous theories and examines a new aspect of how conspicuous consumption behavior differs between cultures – the consumption of counterfeit and luxury goods.
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Moriuchi, Emi. "Who am I? : a cross-cultural study on Japanese-American biculturals' consumption preference towards hedonic and utilitarian products." Thesis, University of Manchester, 2013. https://www.research.manchester.ac.uk/portal/en/theses/who-am-i-a-crosscultural-study-on-japaneseamerican-biculturals-consumption-preference-towards-hedonic-and-utilitarian-products(08b5300b-cb7a-471b-bcf8-11f31802e238).html.
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This thesis examines the antecedents of felt ethnicity (i.e. how one feels towards one’s ethnic identity) within a sample of bicultural individuals living in Hawaii, and secondly investigates the relationship between felt ethnicity and purchasing intentions for products in two different categories, which are hedonic (e.g. emphasizing being able to enjoy the usage of a product such as a LouisVuitton handbag) and utilitarian (e.g. emphasizing the functionality of a product such as a pen or a notepad). The investigations consider conceptual and measurement issues surrounding the concept of felt ethnicity, the effects of ethnic-related brand names in priming different aspects of identity, and effects on biculturals’ product evaluation and purchasing intentions. The investigation draws upon theories of social identity and distinctiveness, and examines situational attributes such as whether the intended purchase is for friends or family members. This study consisted of a three-way experimental design experiment from a laboratory setting to examine the relationship among biculturals’ felt ethnicity, language cues and product types on purchasing intentions. A 2 felt ethnicity (Japanese and Japanese-American) x 2 language ethnic primes (Japanese vs. English) x 2 product types (Hedonic vs. Utilitarian) factorial design is featured to explore the role of social situations in the relationship of felt ethnicity and consumption (product preference and purchasing intentions). The sample consisted of 197 Japanese and Japanese-American biculturals; and the findings showed that consumer and product types and language cues are strong influences on product preferences and purchasing intentions. The more specific a bicultural is with his/her felt ethnicity, the clearer is the role of language cues in product preference, product evaluation and purchasing intentions. Social surroundings showed moderating effects between bicultural consumers’ felt ethnicity and purchasing intentions. These findings suggest that the use of language cues from various product types to reinforce their felt ethnicity (self-identity varies in different situations). This study makes a number of important theoretical and managerial contributions. First, this study clarifies the concept of bicultural felt ethnicity in respect of purchasing intentions, and reaffirms the concept of cultural frame switching using language cues as primes. In this way, the thesis presents a new conceptual model and resolves some measurement issues of felt ethnicity and three antecedents: self-acculturated identity, perceived parental identity (how one perceived his/her parents define their ethnic identity), social orientation (degree one socializes with people who of the same or different ethnicity with one’s own ethnic identity). Second, the findings suggest that felt ethnicity can be used as a tool to investigate biculturals in a global market and to facilitate market segmenting and communication. Finally, limitations of the thesis are recognised and direction for future research is proposed.
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Oktay, Aktan. "Production, Marketing And Consumption: A Sociological Critique Of Mass Oriented Business Strategies." Master's thesis, METU, 2003. http://etd.lib.metu.edu.tr/upload/117793/index.pdf.
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This thesis analyzes the marketing activities of the companies in the consumer society of today and their social impacts on the consumption habits of individuals. The creation of a social environment with the mass oriented marketing activities of the producers and the association of individuals with the products that they or others consume are studied. The perception of the products as symbols of social status or their utilization to have distinction from others are analyzed. Throughout this thesis, the question of how brands are socially accepted and appreciated were addressed within the frame of the analysis of the mass oriented marketing activities of producers. Under these activities how the new consumer stereotypes are artificially created are criticized. This thesis also seeks to answer the question of how the social image of the brands and logos reach beyond the product sphere and used as a medium for creating social, cultural and individual identifications.
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Tam, Pui-yim Jenifer. "Japanese popular culture in Hong Kong : case studies of youth consumption of cute products and fashion magazines /." Thesis, Hong Kong : University of Hong Kong, 2002. http://sunzi.lib.hku.hk/hkuto/record.jsp?B25017585.
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Manocha, Raghav. "Effect of consumption-context and product attributes on social value perception of luxury clothes for Indian female consumers." Thesis, Paris 1, 2020. http://www.theses.fr/2020PA01E001.
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Cette étude, réalisée auprès de jeunes femmes Indiennes, met en lumière l’importance du contexte de consommation et celle du design dans la valeur sociale perçue d’un vêtement de luxe. L’étude analyse la perception de la valeur sociale d’un vêtement de luxe (Perceived Social Fit) en fonction de deux facteurs. Le premier facteur, lié au contexte est illustré par le genre d’événement (traditionnel ou moderne) et la proximité en âge des personnes présentes à l’événement (personnes du même âge ou personnes plus âgées). Le deuxième facteur, lié aux caractéristiques du vêtement de luxe se réfère à l’origine perçue du design (indienne, occidentale ou indo-occidentale) et à sa modestie (modeste ou plus dénudé). Du fait des orientations collectives de la société indienne, porter un vêtement de luxe approprié à l’occasion sociale confère plus de prestige et est socialement mieux perçu.Le cadre conceptuel est fondé sur la littérature portant sur la valeur sociale perçue d’un vêtement de luxe tandis que le luxe et la mode en Inde évolue entre tradition locale et influence globale. Dans la culture Indienne collectiviste, les femmes Indiennes donne la priorité au contexte d’usage dans le processus de choix d’un vêtement de luxe. La validation empirique a en premier lieu visé à mieux comprendre les déterminants du choix d’un vêtement de luxe à l’aide d’une analyse de 24 entretiens semi directifs réalisés auprès de jeunes femmes Indiennes.Le travail empirique s’est poursuivi par une expérimentation réalisée auprès de 994 femmes Indiennes. Lors de cette expérimentation intra-sujets, chaque répondant a évalué six robes pour chacun des quatre événements représentatifs de la société Indienne. Les six robes varient en design (Indien, Indo-occidental, Occidental) et en modestie (modeste, dénudé). Les quatre événements varient en modernité (traditionnel versus moderne) et en compagnie (de pairs ou de plus âgés). De nombreux effets principaux sont significatifs. Par exemple, les robes au design indien ont une meilleure adaptation sociale perçue que les robes au design indo-occidental et occidental; les robes au design indo-occidental ont une meilleure adaptation sociale perçue que les robes au design occidental et les robes modestes ont une meilleure adaptation sociale perçue que les robes dénudées. Parmi les effets d’interaction, lors d’un événement fréquenté par des personnes plus âgées, une robe de style indien a une meilleure adaptation sociale perçue que les robes de style occidental et indo-occidental, tandis que lors d’un événement fréquenté par des personnes du même âge, c’est la robe de style occidental qui a la meilleure adaptation sociale perçue. De plus, lors d'un événement social dit «moderne», une robe de luxe plus dénudée est socialement mieux perçue qu'une robe modeste, alors que lors d'un événement traditionnel, une robe modeste est mieux perçue qu’une robe plus dénudée. Résultat inattendu, les robes de style Indo occidental sont socialement mieux perçues lors d’un événement moderne que les robes de style occidental. La recherche suggère un certain nombre d’implications managériales. Ainsi, les maisons de luxe occidentales auraient intérêt à tenir compte du contexte dans lequel la robe risque d’être portée. Par exemple pour un événement dit «moderne», nous suggérons d’insérer des éléments de design occidental dans les robes indiennes. Ces mêmes maisons de luxe pourraient également adapter les robes occidentales au design Indien empreint de modestie (c’est-à-dire en respectant les parties du corps qui doivent être cachées en Inde), et en recourant à des tissus et teintes appréciés en Inde. Les créateurs indiens ont pour leur part tout intérêt à conserver et à renforcer leur point fort, à savoir l'artisanat et les matériaux traditionnels. Mais ils peuvent innover en insérant certains traits de design occidental dans leurs modèles IndiensThis study conducted among young Indian females, sheds light on the importance of consumption-context and apparel attributes in determining the social value perception of a luxury dress. The study analyzes the perceived social fit of a luxury dress as a function of two factors: First, a context-related factor comprises the type of event (traditional or modern), and the people who are present at the event (peers or elders). Second, an attribute-related factor refers to the perceived design origin (Indian or Western or Indo-western), and the modesty of the dress (modest or revealing). As a result of collectivistic orientations of Indian society, wearing a contextually-fit luxury dress helps earn more prestige in one’s group and will help gain high social value. The literature review analyzes the importance of the perceived social value for a luxury outfit in India, in the Indian context of luxury apparel, evolving along traditional design and global influence. In the Indian collectivist culture, Indian females give priority to the usage context when they choose a luxury garment. We propose a conceptual framework derived from the literature.In the empirical work, we started analyzing 24 semi–structured interviews of young Indian females. This qualitative study helped to better understand the choice process of a luxury garment. Next, an experiment was carried out with 994 Indian females. In this within-subjects experiment, each subject had to assess the social fit of six dresses, for each of four representative events of Indian society. The six dresses varied in design (Indian, Indo-western, Western) and in modesty (modest or revealing). The four events varied in modernity (traditional versus modern) and in company (with peers, or with elders).Many main effects are significant. For example, Indian dresses have higher perceived social fit than Indo-western and Western dresses; Indo-western dresses have higher perceived social fit than Western dresses; and modest dresses have higher perceived social fit than revealing dresses. Among interaction effects, for an event with elders, an Indian dress has a higher perceived social fit than Western and Indo-western dresses, whereas for an event with peers, a Western luxury dress has a higher perceived social fit. During a modern social occasion, a revealing luxury dress has a higher perceived social fit than a modest dress, whereas during a traditional event, a modest dress has a higher perceived social fit than a revealing dress. Unexpectedly, Indo-western dresses score higher in perceived social fit than Western dresses for a modern social occasion. The research suggests a number of managerial implications. Western luxury houses should take into account the context in which the dress will be worn. For example, in a so called “modern” event, we suggest to infuse Western elements in Indian dresses. Western houses can also tailor Western dresses, to Indian dress attributes such as modesty (i.e., respecting the parts of body that should be hidden in India), and textiles and colors liked in India. Indian designers should hold on to and strengthen their forte – traditional craftsmanship and dress-materials. However, they may innovate by infusing selected Western elements in their Indian models
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Cajahuanca, Atencio Jakelin Arisely, Córdova Margarita Isabel Contreras, Sánchez Enrique Filomeno Gomez, Estrada Lissbeth Eugenia Ruiz, and Soto Cynthia Alejandra Vizcarra. "Salsa Jayay." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652254.
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El consumo per cápita de ají fresco en el Perú es de 4.75 Kg al año, según datos de la Asociación de Exportadores (ADEX) en el 2017, esto representa un incremento en comparación a años anteriores, el cual está relacionado con el boom de la gastronomía peruana que incentiva el uso de ajíes en pastas o salsas en los últimos años. Además, esta tendencia de crecimiento también se refuerza gracias a las actividades realizadas por MINAGRI, esta entidad pública promueve la producción y consumo interno del ají por medio de mecanismos que dan a conocer la diversidad, usos, beneficios del ají peruano y lo que representa en nuestra cultura gastronómica.
Por otro lado, un estudio realizado por la consultora Arellano acerca de las tendencias de consumo saludable indica que los peruanos destacan la buena alimentación como parte de una vida saludable y que además, el 45% de los limeños se fija en el contenido nutricional de los productos. Otro dato asociado a esta tendencia es que el 54% de los hogares se considera saludable, de acuerdo a la consultora KWP, que además señala que los consumidores saludables son más conscientes y cuidadosos en elegir productos de consumo.
Por ello, siguiendo las tendencias del mercado surge Salsa Jajay, una salsa picante compuesta por ají nativo peruano con pulpa de fruta, un producto natural. La propuesta de valor de Jayay es brindar una salsa de ají deliciosa y de picante perfecto para acompañar los platos especiales con el fin de otorgar mayor sabor a las comidasuna salsa elaborada con insumos exóticos como el ají charapita, oriundo de la selva peruana, y el maracuyá. Asimismo, el consumo del mismo contribuye a la buena alimentación, puesto que los insumos utilizados poseen propiedades nutricionales beneficiosas para la salud, sumado al hecho de ser un producto libre de preservantes y conservantes artificiales. En adición a ello, Salsa Jayay se presenta como un producto ecofriendly, debido a que su envase es de vidrio, material reciclable y reutilizable. El público objetivo de Salsa Jayay son personas que gusten de un picante de origen autóctono, preparado de manera natural, que estén dispuestos a probar un nuevo y único sabor y que también suelan realizar compras online. Respecto a los canales de ventas del producto, estos serán: redes sociales (este medio incluye servicio de delivery), ferias de alimentos naturales y tiendas especializadas.
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Mo, Tingting. "Impact of cultural values and acculturation on luxury consumption values and behaviors of Chinese consumers." Thesis, Aix-Marseille, 2013. http://www.theses.fr/2013AIXM1069.
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Nous nous focalisons dans cette recherche sur les consommateurs chinois qui vivent à l'étranger (en Europe et aux Etats-Unis), pour analyser dans quelle mesure les valeurs et les comportements des consommateurs chinois vis-à-vis des produits et des services de luxe peuvent être modifiés à la suite de leurs contacts avec les cultures européennes (française et allemande) et la culture américaine ; elle vise également à identifier le rôle que les valeurs traditionnelles chinoises jouent dans ce contexte. Les résultats sont présentés dans trois essais distincts. Dans le premier essai, l'influence de la culture française et de la culture allemande sur la consommation des produits de luxe des Chinois est identifiée en interviewant un groupe de 22 consommateurs chinois qui vit en Europe. Dans le deuxième essai, nous nous efforçons de développer et de valider une échelle de mesure des perceptions des valeurs du luxe en Chine et aux Etats-Unis. La conceptualisation transculturelle de ce construit des valeurs du luxe est également étudiée, en utilisant deux échantillons d'étudiants (Chinois et Américains), et deux échantillons de consommateurs adultes chinois (qui vivent en Chine et aux Etats-Unis). Dans le troisième essai, avec les mêmes échantillons que ceux du deuxième essai, nous visons à clarifier comment les Chinois qui vivent aux Etats-Unis modifient leurs valeurs et leurs comportements pour se conformer aux nouvelles normes de la consommation des produits et des services de luxe. Après des analyses, nous conclussions que les consommateurs immigrés se comportent parfois comme les caméléons pour se fondre dans les normes culturelles du consommateur du pays d'accueilIn this research we focus on the Chinese consumers living in the West (Europe and U.S.), exploring how European cultures (French and German) and American culture influence their luxury consumption values and behaviors, and meanwhile seek to identify the role of Chinese cultural values within this context. These results are presented in three essays. The first essay focuses on exploring the influence of French and German cultures on European-Chinese consumers' luxury consumption, by analyzing 22 qualitative interviews carried out with the Chinese consumers living in Europe. The second essay seeks to develop and validate a scale measuring luxury value perceptions in China and in the United States, and to assess the cross-cultural conceptualization of this luxury value construct, using two student samples (Chinese n=92 & Americans n=92) and two Chinese adult samples (in China n=255 & in the U.S. n=217). Using the same samples as the second essay, we further investigates in the third essay that, the extent to which immigrant Chinese consumers would change in order to comply with the new cultural consensus in luxury consumption. A series of analyses suggest a conclusion that immigrant consumers tend to acquire the prevailing consensus of the host culture, and behave like chameleons, blending into the surrounding environment
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Pham, Phong Lan. "Cultural influences and non-conspicuous consumption : the case of high-end or luxury skincare brands in Vietnam." Thesis, Paris 1, 2015. http://www.theses.fr/2015PA010065.
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Le Vietnam est un marché très potentiel pour les marques de soin de la peau. Dans le prémium segment, les produits importés prennent la part totale du marché avec une croissance annuelle de 18 à 35 % dans ces dernières années 2010-2014 (Euromonitor 2015). Dans ce secteur, le seul terme commun utilise ‘mỹ phẩm cao cấp’ (prémium cosmétique) implique les marques de luxe (ex : Clinique, Estée Lauder, Lancôme, Sisley, Shiseido, SKII, Menard, Ohui…) et les marque non-luxe mais haut de gamme (ex : Vichy, Dr.Spiller, Swissline, Dermalogica, Tenamid…). Jusqu’à maintenant, le segment de luxe a bien été abordé, pourtant le segment de haut de gamme ne fait pas encore l’attention des chercheurs. A côté, les vietnamiens par tradition mènent une vie simple et modeste, ce qui est à l’encontre du phénomène de consommation ostentatoire des produits de luxe qui a été largement discuté dans les pays émergeants. Par conséquent, les influences culturelles au marché Vietnamien devrait être revisité dans cette thèse. Alors, comment les consommateurs vietnamiens perçoivent les produits de soin de la peau de luxe et ceux de haut de gamme ? Pourquoi ils choisissent les produits de luxe et pour quoi ils choisissent les produits de haut de gamme ? Quelles sont les facteurs culturels qui influence leur choix ? Cette thèse est pour but de répondre à ces questions tout en générant des implications managériales et académiques importantes pour le marché vietnamien. Dans la partie théorique, cette thèse approche les trois axes théoriques comme les concepts de luxe et de haut-de-gamme, les consommateurs, et les influences culturelles avec des spécificités du marché vietnamien. La partie empirique de cette thèse contient 5 études qualitatives (les records audio spontanés, les discussions en groupe, l’enquête sur le prix de vente, la collection des photos et les entretiens individuels). Les résultats de la revue de littérature et des analyses des données confirment 7 propositions de recherche : [...] Cette thèse contribue à rafraîchir les connaissances sur une économie émergente et en transition tel est le Vietnam. Elle aide les managers à avoir une stratégie dynamique sur la segmentation des produits prémiums (luxe vis-à-vis haut-de-gamme) ainsi que de prendre conscience de la potentialité des consommateurs traditionnels non-ostentatoires Vietnamiens. Elle donne aussi une suggestion aux chercheurs d’étudier une nouvelle perception des marques de luxe et de haut de gamme dans les marchés émergents ; ainsi l’attention sur le pays d’origine devrait être donnée non seulement aux pays de l’Ouest (développés) mais aux aussi autres pays couronnés de succès actuellement comme la Corée du Sud dans les études du marché vietnamienVietnam is a promising market for skincare brands. In premium segment, foreign imported products take the total share with an annual sales increase of 18 to 35 % during the last period 2010-2014 (Euromonitor 2015). Though vietnamese consumers have one common term for this segment as ‘mỹ phẩm cao cấp’ (premium cosmetics), it includes in fact luxury brands (eg : Clinique, Estee Lauder, Lancôme, Sisley, Shiseido, SKII, Menard, Ohui…) and non-luxury but high-end brands (eg: Vichy, Dr.Spiller, Swissline, Dermalogica, Tenamid…). Researchers so far have approached luxury segment but not yet adequately paid attention on the non-luxury but high-end segment in Vietnam. Besides, vietnamese people by culture appraised simplicity and modesty in actual life ; this is contrary to a phenomenon of conspicuous luxury consumption that has been heavily discussed by researchers in emerging economies so far. As such, existent and new cultural trends in Vietnam also is to be revisited in this thesis. So, how vietnamese consumers perceived luxury and high-end skincare brand products ? Why they choose luxury brands and why they choose high-end brand ? Which cultural factors influence their consumption choice ? This thesis is for an aim to find answers to these questions in enabling important managerial and academic implications for the vietnamese market.In theoretical part, this thesis approaches in three axes as luxury and high-end brand concepts, consumers, and cultural influences in stressing on the specificities of vietnamese market. The empirical part of this thesis contains 5 qualitative studies (random records, focus group discussion, market price survey, photo collection and in-depth interview). The results of theoretical review and data analysis confirmed 7 research propositions: 1/ During the economic transition period, vietnamese consumers are supposed not to have clear perception on luxury and high-end brand skincare products; 2/ Vietnamese traditional consumers was supposed not to be conspicuous but quality seeking in premium skincare consumption; 3/ By Korean cultural influence, there exists a behavioral preference of Korean high-end skincare products by vietnamese consumers; 4a/ Comparing to vietnamese young traditional consumers, elder consumers are less product-involved, less knowledgeable on brands, more advice-seeking and brand committed; 4b/ Comparing to elder traditional consumers, young consumers are more product-involved, more knowledgeable on brands, more self-information seeking and self-decisive and less brand committed; 5/ Vietnamese traditional consumers prefer luxury skincare products because of the quality assurance, of which elder consumers rely on price cue and young consumers rely on brand cue; 6/ Vietnamese traditional prefer high-end products because of price-quality, of which elder consumers rely on advice cue and young consumers rely on self-judgment.This thesis contributes to a refreshing knowledge on such emerging and transition markets as Vietnam. It helps managers to have dynamic strategy on premium product segmentation (luxury versus high-end products) as well as to acknowledge of the big potentiality of vietnamese traditional and non-conspicuous consumers. It also give a hint to academic researchers for studying a new perception of luxury and high-end brands in emerging markets as well as to pay attention on not only COO from Western/developed countries but also from such successful Asian country as Korea in study vietnamese market
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Veerman, Nora. "Fashioning Cultural Equity : A study of the materials, practices, products and consumers of fashion company Afriek." Thesis, Stockholms universitet, Modevetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-170349.
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In today’s globalising world, cultural differences are often exacerbated and exploited for commercial purposes. Recently, various transnational fashion companies have arisen that aim to soothe such cultural tensions, establishing cross-cultural dialogue through the production of fashion. This thesis explores how one of such companies, Afriek, may bridge cultural differences through the production of garments made of African kitenge cloth, in a crosscultural collaboration between The Netherlands and Rwanda. In this study, the company is regarded not as a homogenous, profit-directed entity, but as a complex network of mutually affective human and non-human actors. Through a material culture study of kitenge and ethnographic interviews with Afriek’s team and consumers, their encounters and interactions are located. These are analysed with Homi Bhabha’s concepts of Third Space and cultural hybridity, concepts that challenge cultural binaries. In a transnational and cross-cultural journey past Afriek’s materials, practices, products and consumers, this thesis positions Afriek as a company that productively and affirmatively engages with existing cultural diversity through fashion.
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Andréasson, Caroline, and Anna Letica. "Kollaborativ Klädkonsumtion : En studie med inriktning på klädkonsumenters inställning till klädbibliotek." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14676.
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Klädkonsumenter spelar en aktiv roll i konsumtionsutvecklingen och besitter en kraft att förändra klädkonsumtionen. Över tid har olika motreaktioner till dagens klädkonsumtion etablerats och Product-Service Systems (PSS) erbjuder alternativa konsumtionsmöjligheter. Under PSS faller kollaborativ klädkonsumtion och klädbibliotek, som syftar på byte av ägarskap eller delat ägarskap av modeprodukter. I studien presenteras Consumer Culture Theory (CCT) som riktar sig mot dynamiken i kulturella och sociala synpunkter. CCT används som teori för att identifiera kopplingar till PSS-perspektiv och huruvida klädbibliotek kan utvecklas till en bredare konsumtionskultur. Syftet med studien är att undersöka inställningen hos yngre kvinnliga klädkonsumenter till att använda klädbibliotek, genom att titta på kulturella påverkande faktorer. Genom kvalitativa semistrukturerade intervjuer visar resultat på att interna och externa kulturella faktorer bidrar till ökad medvetenhet inom hållbarhet. Allt fler klädkonsumenter förespråkar hållbara konsumtionsalternativ, vilket innebär att klädbibliotek kan få en ökad spridning.Clothing consumers play an active role in the consumption development and have the power to change clothing consumption. Over time, various counter reactions towards today's clothing consumption have been established and Product Service Systems (PSS) offer alternative consumption opportunities. PSS includes collaborative fashion consumption and clothing libraries, which refer to an exchange of ownership or shared ownership of fashion products. The study presents Consumer Culture Theory (CCT) that aims towards the dynamics of cultura land social perspectives. CCT is used as a theory to identify connections to the PSS perspectiveand whether clothing libraries can evolve into a wider consumer culture. The purpose of this study is to investigate the attitude of younger female clothing consumers to use clothing libraries, by looking at cultural influencing factors. Through qualitative semistructured interviews, the results show that internal and external cultural factors contribute to an increased awareness of sustainability. More and more clothing consumers advocate sustainable consumption options, which means that clothing libraries can increase its spread.
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Hillcoat, John E. "Beyond the commodity: Meaning-making, sustainability and the self." Thesis, Queensland University of Technology, 1999. https://eprints.qut.edu.au/36589/1/36589_Digitised%20Thesis.pdf.
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Consumption is a central aspect of contemporary Western culture. In part, this is reflective of the necessity to consume materials (e.g. food, water and shelter) to maintain human life. However, consumption goes considerably beyond the level of biological necessity to represent a way of life in itself. This is highly problematic, for the predominant forms of consumption in contemporary Western culture are ecologically deleterious and spiritually impoverishing. In this study, I critique such forms of consumption and advocate forms of consumption that are ecologically sustainable and fulfilling. Such a theoretical undertaking is important given that theorising for ecological sustainability has been largely ineffective to date.
The construction of theory in this thesis entails both the elaboration of a theoretical framework and its empirical grounding. In regard to the former, the development of the theoretical framework is through an interdisciplinary approach, drawing on the insights of writings examining the self in Western culture, scholarly texts discussing the role that the commodity plays in framing reality, expositions of the sacred in Western culture, environmental scholarship and the writings of permaculture practitioners. The thesis is empirically grounded through a small number of research participants who are environmental advocates. This exposes the theoretical framework to the 'messiness' of lived experience. This is important, given the temptation to oversimplify the theorising of complex cultural and ecological realities. Thus, the construction of theory in this study can be understood as a conversation between my scholarly text, the texts comprising the theoretical framework and the research participants.
This conversation focuses upon the configuration of the contemporary self in Western culture, because an understanding of what shapes the self is crucial for effectively engaging the unsustainable character of current ways of living. A key finding of my study is that the contemporary self is the product of historical influences shaping conceptualisations of the sacred, and the emergence of a consumer culture underpinned by a commodity-sign system. In particular, I establish that these influences have shaped a self that attempts to express its meaning-making predominantly through consumption.
This study offers theorising for ecological sustainability some significant insights. Most importantly, I stress that such theorising must account for precisely how contemporary Western culture shapes a self that perceives the world as commodified. In the light of this, I assert that theorising for ecological sustainability must engage the difficult role of addressing the bondage of the contemporary self to the commodity. In particular, I emphasise the importance of theorising for ecological sustainability engaging issues of how the self makes meaning through the commodity and the need for alternative ways of making meaning that are more ecologically sustainable and fulfilling than consumption.
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Whang, Mikyoung. "Nelly Don’s 1916 pink gingham apron frock: an illustration of the middle-class American housewife’s shifting role from producer to consumer." Diss., Kansas State University, 2011. http://hdl.handle.net/2097/8621.
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Doctor of PhilosophyDepartment of Apparel, Textiles, and Interior Design
Sherry Haar
Nell Donnelly created a stylish, practical, affordable pink gingham apron frock in 1916, selling out her first order of 216 dresses the first morning at $1 apiece at Peck’s Dry Goods Company in Kansas City. This study investigates the forces behind the success of her dress, and finds that during the early 20th century, woman’s role became modernized, shifting from that of producer to consumer, and that clothing—in particular, the housedress—was a visible reflection of this shift. Specific attributes contributed to the success of the apron frock in design and social perspective. First, her housedress incorporated current design elements including kimono sleeves, empire waistline, waist yoke, asymmetrical front closure, and ruffle trimmings sensibly. Socially, mass advertising and mass media articles promoted fashion consciousness in women to look as pretty as those in the ad or article. As a result, integrating trendy design elements into an affordable housedress along with the growing demand for a stylish, yet practical housedress guaranteed the success of Nelly Don’s pink gingham apron frock. As such, the availability and value of the apron frock provide a vivid illustration of woman’s shifting role: its popularity as an alternative to old-fashioned Mother Hubbard housedresses demonstrates both women’s new consumer awareness as well as their growing involvement in the public sphere.
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Lazzaoui, Najoua. "Les réactions des consommateurs locaux à l'implantation des formats de distribution alimentaire moderne dans les pays émergents : enjeux et implications pour les acteurs." Thesis, Paris Est, 2013. http://www.theses.fr/2013PEST0086.
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L'introduction des formats de distribution alimentaire modernes dans le paysage commercial des pays émergents suscite des interrogations sur l'impact que cela produit sur les comportements de consommation et de magasinage des acheteurs locaux. La persistance du commerce traditionnel, ancré dans la culture locale, couplée à l'implantation d'enseignes de distribution modernes, renvoyant à l'image « idéalisée » de l'Occident, exerce une tension sur les goûts et les habitudes de consommation autochtones. Cette recherche doctorale explore les significations culturelles données aux pratiques de consommation et de magasinage dans ces pays en s'appuyant sur une importante étude qualitative de type ethnographique réalisée au Maroc. Les résultats montrent que l'introduction des formats modernes de vente sur ce marché émergent qui porte des valeurs socio-culturelles différentes de celles des pays d'importation est à l'origine de l'apparition de comportements hybrides ou de pratiques d'adoption sélective à travers lesquels les consommateurs cherchent à articuler des codes et des dimensions symboliques contrastés en vue de donner sens à leur consommation. En outre, la dualité du système de distribution accentue la logique du jeu des classes en amplifiant les tendances au marquage social du statut via la mise en scène (au sens de Goffman) de la consommation et de l'appropriation des espaces de vente. Par ailleurs, si l'introduction des nouveaux formats de vente constitue une vraie menace pour le commerce traditionnel, elle favorise par la même occasion la réorganisation du secteur, la diversification de l'activité de ses acteurs et l'amélioration de leurs pratiques de gestionThe introduction of modern food retail formats in the emerging countries' commercial landscape raises questions on the impact it causes on the local buyers' consumption and shopping behavior. Anchored in the local culture, the persistence of traditional business coupled with the implementation of modern retail chains that put forth an ‘idealistic' image of the Western societies causes tensions on consumers' native tastes and habits. This doctoral research explores the cultural meanings given by consumers to shopping and consumption practices in these countries based on a large ethnographic qualitative study performed in Morocco. Results show that the introduction of modern sales formats in emerging markets where socio-cultural values differ from those of the importing countries causes hybrid behaviors or selective adoption practices to emerge through which consumers try to articulate contrasted codes and symbolic dimensions in an effort to give meaning to their consumption. In addition, the dual distribution system accentuates the social class game amplifying trends in social status tagging through the staging of consumption (as per Goffman) and the appropriation of the retail spaces. Furthermore, if the introduction of new retail formats is a real threat to traditional retailers, it favors by the same token the reorganization of this sector, the diversification of the activities by its actors as well as the enhancement of their management practices
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Saleh, Salah. "La compréhension du comportement du consommateur des objets de luxe : le cas du consommateur libanais de la classe moyenne supérieure." Thesis, Sorbonne Paris Cité, 2017. http://www.theses.fr/2017USPCB172.
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Le travail présenté ici se veut être une analyse du comportement d'un consommateur bien précis : l'acheteur de produits de luxe, issu de la classe moyenne supérieure libanaise. En nous basant sur ses pratiques mais aussi ses contraintes face à l'acte d'achat, nous tenterons de dresser la liste des facteurs sociaux qui régissent ses actions face aux produits de luxe. Quels sont les interdits ? Qu'est ce qui, au contraire, le pousse à acheter ce type de marchandises ? Cette étude veut comprendre le comportement des acheteurs dans un espace précis - le Liban - qui se révèle instable tant sur le plan géopolitique, social qu'économique. Après de nombreuses guerres civiles et des tensions permanentes entre religions, le pays se trouve face à une problématique délicate. Ainsi, par exemple, un consommateur qui va dans une boutique appartenant à un groupe religieux différent du sien sera considéré comme un traître par son propre groupe. Les conflits religieux et la montée des extrémismes est au cœur de cette problématique. Les groupes extrémistes font appel à leurs fidèles pour boycotter les produits provenant de nombreux pays européens. Le consommateur, quant à lui, se trouve au cœur de tensions issues de plusieurs contraintes. Cela fait aujourd'hui plus d'un an que le Liban se trouve sans président. Les partis politiques, tout comme les milices, sont à la tête d'un système politique privilégiant le clientélisme. Ce système s'est installé suite à la disparition du pouvoir de l'État et met en avant l'échange de produits de luxe contre des services en tout genre et une amélioration du statut social. Notre travail veut montrer comment ces « cadeaux » en général et principalement les produits de luxe ont participé à la cohésion et à la mise en place d'une identité d'un groupe spécifique de Libanais. Chaque individu essaye de construire - ou reconstruire - son identité sociale, essaye également de sécuriser cette identité dans un environnement totalement instable comme c'est le cas dans ce pays sans gouvernement et parlement légaux, et qui ne peuvent plus garantir cette stabilité. L'acteur social tente de trouver de nouvelles stratégies afin de s'assurer une certaine paix au quotidien. Les individus du milieu social concerné se sentent menacés par leur propre environnement mais aussi par les autres environnements socio-religieuses : Maronites, les Chiites, les Sunnites, etc. Ils ont peur pour leurs enfants, leurs proches mais aussi leurs biens : commerces, logements ... Ils doivent donc trouver une manière de s'assurer une certaine sécurité face aux différentes menaces. C'est dans ce cadre que les cadeaux de luxe interviennent et réduisent l'incertitude à la fois face à l'insécurité et aux différentes menacesThis study explores and analyses the factors involved in the act of consumption of luxury goods of the upper middle-class consumers through a case study on Lebanon. Based on the consumer's behaviour as well as the economic and social constraints he faces, we will try to define the social determinants of luxury goods consumption. What are the banners? What are the factors pushing the upper-middle class to buy such goods? This study aims to understand the behavior of buyers in a specific area - Lebanon - which is geopolitically, economically and socially unstable. After many civil wars and constant tensions between different religious groups, the country is facing a delicate problem. For example, due to social pressure executed by the society of his religious group, the consumer finds himself obligated to buy from shops owned by people of his religious group. If not, he will be considered as a traitor. Religious conflicts and the rise of extremism are at the heart of this problem. Extremist groups call on their followers to boycott products from many European countries. Consumers, meanwhile, are at the heart of tensions from several constraints It has been for more than a year now that Lebanon is without a president. Political parties, like the militias, are at the head of the political system that favors cronyism. This system was installed due to the disappearance of the state power and highlights the role of luxury goods as "gifts" in exchange of all kinds of services and improved social status. The objective of this study is to show how these "gifts" in general, and mainly luxury goods, were involved in the cohesion and the establishment of an identity of a specific group of the Lebanese population. Each individual trying to build - or rebuild - their social identity, is also trying to secure this identity in a totally unstable environment, especially when the legal government and the parliament are unable to guarantee this stability. Therefore, the social actor is trying to find new strategies to ensure some peace everyday. Individuals of a certain social environment feel threatened by their environment but also by other socio-religious environments: Maronites, Shiites, Sunnis, etc. They are afraid for their children, their relatives but also their material properties: retail, housing ... They must find a way to provide certainty about the various threats. It is in this context that luxury gifts intervene and reduce uncertainty both to insecurity and the various threats
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Blomberg, Victoria, and Julia Wolf. "Värna Vårda Visa! : Bevarandet av kulturarv och dess roll inom upplevelseturismen ur ett producentperspektiv." Thesis, Södertörns högskola, Turismvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-31067.
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Vår uppsats handlar om hembygdsföreningeni rollen som turistisk aktör. Vi granskar vilka drivkrafter som aktören uppvisar samt hur dessa påverkar synen på modernisering och digitalisering inom den egna föreningen. Vi vill också lyfta fram hembygdsförening som en vagga i vårt kulturarv. Att låta dåtidens levnadssätt gå hand i hand med nutidens digitaliserade levnadssätt kan göra ett modernt historiskt-och kunskapsmässigt samarbete för kommande generationer. Vidare diskuteras hur medvetenheten om dessa drivkrafter är viktiga för att balansera den konventionella synen på turism ur ett management perspektiv, tillsammans med den ideella föreningens mer psykosociala identitetsskapande syn. Vårt syfte är att definiera hur en hembygd arbetar med turism och hur stor roll turismen har inom föreningen. Vihar sedan använt oss av frågeställningar och en problemformulering där vi tagit upp olika hjälpmedel och undersökt vilka drivkrafter som får aktörerna att ta tag i vissa projekt och användandet av digitalisering. Vårt angreppssätt i dennauppsats är att använda oss av teori som ett ramverk för de påståenden och argument som presenteras i vår empiri och metod-del. Med stöd av vårt teoretiska angreppssätt tillsammans med intervjuresultaten är det vår förhoppning att tydliggöra betydelsen av kulturarvsturismen.Genom kvalitativa intervjuer tar vi upp begreppet kulturarv och förklarar dess innebörd på ett konkret sett. Vi träffar äldre människor där många har minnen från förr och med egna ord kan återspegla historien. I vår uppsats har vi redogjort för Sveriges kulturarvshistoria inom hembygdsföreningar, där vi analyserar de drivkrafter som ligger bakom arbetet med att bevara Sveriges historia hos de enskilda aktörerna. Vår bakgrund inom medieteknik gör att vårt arbete präglas av en världsbild där tekniken är ett verktyg som underlättar utvecklingen av produkter inom turism. Genom insamlat resultat ser vi att aktörerna är överens om att vår historia om hembygdsföreningar och kulturarv behöver bevaras för att människan ska kunna känna en gemenskap och trygghet till sin hembygd. Kulturarvet kan också användas som ett verktyg för att framföra kunskap till olika generationer och vidare kan den digitala utvecklingen av kulturarvsattraktioner nå ut till fler människor i framtiden på ett mer interaktivt sätt. I vår uppsats har vi också kommit fram till att kulturarvsattraktioner spelar en viktig roll inom upplevelseturism på många olika plan genom att studera drivkrafter hos de eldsjälar som erbjuder omgivningen något varaktigt och minnesvärt, som räcker långt framöver.Our essay revolves around the local history associations and the actors within it as part of the tourism sector. We have researched the driving-forces that these actors possess, their view on modernization and digitalization within the association. With this paper we also want to highlight that local history associations works as a cradle for our cultural heritage. These actors want the life of past times to go hand-in-hand with the digital lifestyle of modern times, which will contribute with historical knowledge for future generations.Furthermore,we discuss how these driving-forces are an important part of the balance between the conventional view on tourism from a management perspective, and the non-profit association’s psycho-social view. Our purpose is to define how local history works within tourism and how big of a role it has within the associations. We discuss different tools at hand and explore what driving-forces that get the actors to use digitalization in certain projects. The method of our essay is to use a theory as a framework for thestatements and arguments that are introduced in our empirical data. With the support of our theory and the results of the interviews, it is our hope to clarify the meaning of cultural heritage site tourism and how the actors work within it.We have used qualitative interviews to discuss the concept of heritage sites and to explain its meaning in a concrete way. We have met with elderly people and made it possible for them to share their memories from past times while also exploring their role within heritage site tourism. In this essay we described the heritage site through local history associations, where we analyze the underlying driving-forces behind the work of individual actors as they attempt to preserve the history of Sweden. This essay also presents the concept of interactive digital storytelling where technology functions as a tool that simplify development of the tourism product . As a conclusion our results show that the actors agreed upon that our history in terms of local history associations and heritage sites needs to be preserved, so that future generations do not lose the feeling of safety and a sense of belonging that comes from being part of a community in their local home environment. The cultural heritage site can be used as a tool to present knowledge to different generations through the means of digital development, the heritage sites can reach a wider audience in the future by presenting interactive modern day solutions.In our essay, we have also found that cultural heritage sites plays an important role in leisure tourism on many different levels through driving-forces of the individuals that offer their surrounding something memorable that will last for eternity.
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Sung, Tzu-Hsuan. "Cosmétiques, beauté et genre en Chine. Une analyse de la presse et des publicités (Fin des Qing - 1930)." Thesis, Lyon, École normale supérieure, 2015. http://www.theses.fr/2015ENSL1039.
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Cette recherche porte sur une analyse historique au sujet des cosmétiques et de la beauté en Chine depuis la fin de la dynastie Qing jusqu’au début des années 1930. Cette étude va traiter les différentes conceptions en rapport avec les cosmétiques et la beauté de l’apparence des femmes, ainsi que leur évolution. Par rapport aux approches pour expliquer ces différentes manières, cette étude se base sur la presse et les publicités, alors que ces deux types de sources se chargent de la transformation de la culture chinoise à l’époque de la « modernisation ». La première partie de mon travail décrit l’émergence des « cosmétiques » occidentaux, et le développement de l’industrie des cosmétiques en Chine. A travers cette partie, la perception chinoise sera dévoilée. La deuxième partie analyse le déroulement du concept de la beauté de l’apparence, et sa relation avec l’utilisation de cosmétiques. Dans ces deux parties, une culture de la féminité de consommation voit le jour. Par conséquent, nous verrons également quelles classes de femmes consomment des cosmétiques, ou sont représentées pour promouvoir leur utilisationThis study explores the related issues of cosmetics, the female body, and consumption in Chinese urban culture from the end of nineteenth century to 1930. I propose to examine the subjects as follows: the definition and the use of cosmetics, the difference between cosmetics and makeup products, shaping the culture of female consumption, and the discursive construction of the "beautiful body". The first chapter studies the transformation of the word “cosmetic”, from the traditional definition to its modern-day meaning. The participation of the media, notably the newspapers, will be introduced with the emergence of the Western-style pharmacy. The next two chapters address how cosmetics became an industry. This part will offer an explanation of how the consumer was created by the Chinese cosmetic companies. Finally, the last three chapters examine: 1) the concept of a woman’s (or women’s) beauty; 2) the concept of the beauty of women. How does this issue belong to women? And what kind of women are part of this reflection? By probing these questions, the difference between cosmetics and makeup products will be examined, and will reveal the extent of “women’s” participation. Today, the culture of using cosmetics is a manifestation of women’s common sense. Further, this study illustrates that the culture of “beauty” not only embraces a personal dimension, but also a national and international dimension
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Wu, Ping-chi, and 吳秉琦. "Interpretation of Consumption Meaning in the Cultural Product － Taking Example of PILI Puppet Drama." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/29611037777749180584.
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Liu, Chih-Kang, and 劉致岡. "The Consumption Value and Purchase Intention of the Sub-Cultural Product-An Example of the Memorial Shirt of the Virtual Community." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/90438666040105759079.
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碩士國立嘉義大學
管理研究所
95
Chris Anderson has pointed out that mass culture became collapsed, and the sub-culture will substitute it. Every part in people’s life was according to different sub- culture. To satisfied fastidious customer, it is a trend to use sub-culture to niche marketing in the modern life. In the same time, we should notice a kind of new sub-culture ”Virtual Community”. People will affect others in ineternet, and see the virtual life as the second life. To the members of virtual community, virtual community isn’t a space that people exchange the information, while sub-culture has its own symbol, languages and values. Members will do something to show their loyality to community, such as purchase, donate. These virtual community mebers create good business chance for the enetrprise to make money. This study focus on the memers of virtual community sub-culture, and make the symbol of virtual community to commercialize to measure the consume value and purchase intention of product. Besides we introduce the sense of virtual community (SOVC) to measuse the identification with the virtual community. Finally we examine the relationship between these variables. Our sample was amount to 318 collected from the biggest BBS in Taiwan (PPT), and use SEM and Regression analysis to exame it. As a result, when members face to the sub-cultural product made up by sub-culture’s symbols, languages, and values, the SOVC will postively affect functional value and social value. The values will postively affect the purchase intention of product. To sum up, SOVC has affected to consume vale and purchase intention. This study was started from customer psychology, and across the domain of Marketing, social science. It’s a valuable study. Keyword: sub-culture, virtual community, sense of virtual community, consume value
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Mine, Chour-Chare, and 麥兆昌. "Decoding the Product Aesthetics in the Context of Consumption Culture." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/68370575965151937566.
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碩士國立雲林科技大學
工業設計技術研究所
85
This thesis is concerned with the issues of decoding product aesthetic in the context of consumption culture. Culture Analysis was used as the research method in this study to discuss the meanings woven by consumption, design and product in consumptive society. The phenomena revealed by the consumption of IKEA in Taiwan were observed and discussed. The introspection that designer should have when faced with consumption culture was also adessed. This thesis contains six Chapters. From chapter one to chapter three, apart from the introduction of the study the design issues, in the context of consumption culture, such as (a) the shift of disign object; (b) the conficts between products'' need and desires and (c) the events conspired between design and business were discussed. In chapter four, based on the aspect of Semiology, the problems caused by seeing a product as a sing in the consumptive society were discussed. These problems were: (1) the increase of a sign; (2) the break of a sign and (3) the limit and liberty of sign . In discussing thses problems, it was found that both the choice of the desgners and the interpretation of the users through the process of socialization founded the meanings of products. It was also found that distorted meanings could be produced wile a product was seen or desgned menaings of products revealed in the consumption of IKEA in Taiwan were dicussed. Finally, in chapter six (the conclusion chapter )issues as :(1)The essence of a product as a sign; (2) The modernity of disgners; and (3) The enlightenment of the mass were discussed to shed light on What attitudes shoudl be taken when designers are facing with consumptive society
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郭珮甄. "The Study on Consumption Behavior of Cultural Creative Products of College Students." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/37kue7.
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碩士國立嘉義大學
企業管理學系
106
Since the times evolution and transition, the traditional cultures are losing. To protect tradition, this study is going to talk about the consumption behavior of cultural creative products of college students, raise the cultural position in modern people’s mind and draw up the development way of cultural creative industry. According to the design issue of cultural integration (Leong, 1996), this study divides the cultural creative products into three types, culture intention, local connection, creative development. All of them start from the purchase factors of consumer, and further discuss the proportion of these three types to six purchase factor aspects, emotional attachment, personality, product attribute, internal reference price, social gift-giving, popular symbolize. The results show that the most important factor is product attribute in culture intention. The most important factor of local connection is emotional attachment. The most important factor of creative development is product attribute. Based on the result, this study advances research development in the future and hope that the research result could supply the consultation of marketing and management strategy to the dealer of cultural creative products.
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Yeh, Shan-wen, and 葉珊雯. "Cultural Products of Symbolic Consumption Behavior－The Cases Study of Disney and Yingko." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/85642751255159206607.
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碩士康寧大學
休閒管理研究所
97
Abstract Since the economic globalization, Taiwan's local traditions and culture of the face of global popular culture shock and passing crisis, In contrast, in the past 20 years, cultural industries in most cities in Western Europe has brought about the economy and the creation of relative symbolic value, and a the edge of the role of the local economy to improve in urban policy, visibility and status, to respond to globalization brought about significant changes. Although Taiwan's cultural policy began to shift from the age of 90 are affected, but as the symbol of the spread of consumers, so that cultural consumption has been the focus of increasingly blurred. In this study, Disney and the Yingge Ceramics two different types of cultural goods as an object to explore the dependence of the local cultural symbols, while the resulting differences in consumer behavior, for the symbolic value of cultural goods characteristics, divided into four value dimensions, and then to The difference between analysis and factor analysis to compare. Study found that the modern consumer will not necessarily be affected by the epidemic spread to the consumer; traditional sign of cultural goods strong trust; modern consumers have never paid attention to "trade mark" and substituting "practical value" as the top priority. In this study the focus of indicators of cultural goods in accordance with the current relevance of symbolic consumer behavior, that future development proposals for cultural consumption.
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Chuen, Tsai Ya, and 蔡雅純. "The relationship between class and culture consumption: the example of consumption of classical music culture industry''s products in Taiwan." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/32234036109024901856.
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Chan, Yueh-Hua, and 詹月華. "The Study of Symbolic Consumption - Creative Cultural Products by the National Palace Museum as Example." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/95vqdd.
Full textAbstract:
碩士嶺東科技大學
視覺傳達設計系碩士班
103
Symbolic consumption theory to explore the cultural and creative product design symbols. To investigate the phenomenon of symbolic consumption and consumer behavior affect the degree of cultural and creative products of consumer behavior. In this study, National Palace Museum's cultural and creative product design. For consumers, the National Palace Museum's cultural and creative product its brand image with a symbolic injection move symbolic value when consumers purchase goods, which indicates that consumers get to meet the spiritual, through the purchase of goods, which is a symbol influence consumer behavior. The use of questionnaires and in-depth interviews with the way respondents consumer behavior and consumer phenomenon display symbols, symbols symbol not only represents the value of goods, but also in the minds of consumers have a symbolic meaning, can attribute association with the brand through merchandise trade symbols, more actively induce consumers of consumer behavior. Symbol consumer behavior so that consumers believe the symbol represents lifestyle, status, and more consumers want to pursue high life, the taste of the goods purchased more to follow fashion. In this psychological effect, consumers of consumer behavior has been deeply affected by the consumption of symbols.
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Shiau, Chuen-Lan, and 蕭春蘭. "The Study of Cultural Placement, Consumption and Identity Effect of Cultural Products: Take the South Korean Drama as an Example." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/hn8nr8.
Full textAbstract:
碩士銘傳大學
傳播管理研究所碩士在職專班
97
Many Asians had negative image to South Korea in the past (Jan, 2002). The situation has fantastic changes in the last decade. Many people considered that the enormous change is because the government put great efforts into the dramatic circles, entertainment, video games and internet; moreover, it also exports the product of their culture to others countries. (Wang & Yang, 2006). The dramas make more people willing to spend their time touring South Korea, and South Korean economy is also dependent on many idols and products related to dramas. The drama not only changes the negative image to South Korea but even make many people admire South Korea culture. From what I have mentioned above, it is clear that the government plan to develop amusement industry and encourage people make product that related to culture of South Korea is an effective and smart policy. It not only promote the value of product it selves but also push ahead others industries; for instance, tourism. Undoubtedly, it is has a good influence to the whole country’s image. Asia became the “South Korean Dissertate” by degrees after Japanese Fever (Tang, 2002). The great originality, the efficiency to the creative industry and successful experience are worthy to be discussed (Yu, 2006). In a view of the achievement that government of South Korea has made. The government of Taiwan wants to make the same effort as South Korea. However, according to the reference in the past there are fewer discussions on the relationship between cultural creative products and cultural identity. Worse of all, they even never discussed about the relationship between cultural output and cultural identity. As a consequence, this study adduce the concept of cultural circuit of Hall (1997) to discusses how the cultural placement influent to cultural creative products and discusses the affections that cultural consumption influence to identity. This study followed the experimental designed by Saberwahl et al(1994), cutting the drama of South Korea to experiment video. It uses the Laboratory Experiment for testing the awareness of products to the cultural placement of subject. According to the different of the high and low cultural placement, this study cuts the drama into ten minutes experimental video, discussing the deep affection that cultural placement influence to cultural identity and cultural consumption. This experiment selects classes randomly both from Taipei and Taoyuan campuses of Ming Chung University for experiment samples and divides the students into groups. The classes as experimental group or control group are selected by random and the numbers of each group is almost about thirty persons. After the experiment, we found that the cultural products will influence cultural identity and cultural consumption under different of the high and low cultural placement. Needless to say, customers has better consuming attitude and will to buy the products under higher cultural placement. After positive analysis found that the cultural products between deep and low cultural placement affects consumption and identity. And consuming attitude and identity more better by deep cultural placement. As consumers have better consuming attitude then the identity will be improve through regression analysis. In addition, the relationship between cultural placement and cultural identity, the experience of consumers causes moderating effect. This study in the light of symbol consumption to discusses creative products by cultural placement, and measures people who emphasis the symbol consuming attitude of consumption. The thought is stingy research in the past study so that have heuristic denotation with correlative research in the future. In addition to theoretical and managerial implications, limitations and suggestions for future research are also provided.
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Kizgin, Hatice, A. Jamal, and M.-O. Richard. "Consumption of products from heritage and host cultures: The role of acculturation attitudes and behaviors." 2017. http://hdl.handle.net/10454/17212.
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YesPrior research ignores the specific role of acculturation attitudes in predicting acculturation behaviors and consumption choices across public and private life domains. The study uses self-administered questionnaires to collect data from 530 Turkish-Dutch respondents. The findings underscore the overall significance of investigating domain-specific (public vs. private) acculturation attitudes and subsequent acculturation behaviors. Enculturation (acculturation) behaviors function as a mediating variable in the relationship between acculturation attitudes and consumption of food and entertainment products from the heritage (host) culture. The study is one of the first to investigate the simultaneous effects of acculturation attitudes and acculturation behaviors on the choice to consumer foods and entertainment products from both heritage and host cultures. The article provides managerial implications and future research directions.
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Huang, Shih-Yu, and 黃詩喻. "How consumers consume culture products:A study of the relationship among brand concept,product story and consumption practice." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/14285736839285430348.
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碩士淡江大學
國際貿易學系國際企業學碩士班
98
To face of globalized knowledge economy, the industry development of promoting economic growth and quality of life become global developed country strongly driven spindle. Taiwan’s creative industry use「Creative Taiwan」to target for the development on 2002, and the turnover grow to 45.42％ from 2002 to 2007, the value come with creative industry also achieve to 3,354 hundred million. If content-based culture products lack of content would only remain pure artistic value, culture products used in the design should emphasize its storytelling. Moreover, modern society continues to change and cultural products emerge constantly, through consumption practices study interaction between consumption and culture can realize how consumers consume cultural products. This research use case study as research method interview Taiwan personal brand 「26 creative」,understand brand concept and product story, and then analyze the connection. In addition, for consumes use in-depth interview as research method, investigate different interpretation product stories and preference extent. Finally, find out different product stories will create what kind of consumption meaning for consumers. Finally, we find the implantation of product stories of culture products, consumers preference are provoked inner emotional response of story presented method, and the majority were consuming as experience. At the managerial implications, product design can use this to develop strategies. The simple and resonated story plot will catch the consumer. Moreover, using marketing actives to strengthen brand concept, and impress on story content with introduction.
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Williams, Adam Clark. "Consuming and performing Black manhood : the Post Hip-Hop Generation and the consumption of popular media and cultural products." Thesis, 2011. http://hdl.handle.net/2152/ETD-UT-2011-12-4432.
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Thirty-three young Black men of the Post-Hip Hop Generation (ages 18-25) in Austin, TX, participated in a qualitative study centering on questions investigating Black manhood, media use, and the consumption of popular cultural products. Further, the researcher examined representations of Black men throughout music videos, films, and MySpace profiles. The purpose of this study was to enhance our knowledge about how Black manhood is being defined, conceptualized, and expressed by young Black men, and how significant media and cultural consumption plays a role in their lives. This study probes six questions:
RQ1: How do young Black males interpret the images and messages about Black men from mainstream media?
RQ2: What types of cultural products are being consumed by young Black men? Why do they consume them?
RQ3: How do young Black males define Black manhood?
RQ4: Do these cultural products influence the ways that young Black men define/express Black manhood? If so, how?
Focus group sessions were conducted throughout the study, which were video recorded and transcribed. Transcriptions were then imported into a qualitative software program known as Atlas.ti, where statements related to the purpose of the study were coded and analyzed. These coded statements were then compared to observations made by the researcher from the examined media representations.text
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蔡奇睿. "the research of the room in consumption of culture: the bookstore--the observation of phenomenon on consumption of products in culture industry---a case of bookstore named "chang-ping"---." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/84196140121141504893.
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碩士中原大學
室內設計學系
88
THE RESEARCH OF THE ROOM IN CONSUMPTION OF CULTURE THE BOOKSTORE:THE OBSERVATION OF PHENOMENON ON CONSUMPTION OF PRODUCTS IN CULTURE INDUSTRY ─A CASE OF BOOKSTORE NAMED “ CHANG — PING ”─ ABSTRACT The complex management has already become a trunk stream in the trades of bookstore. The consumptive phenomenon in complex bookstore can’t be merely explained about the merchandising literature. The consuming and admiring of book is doubtless a kind of consumptive action, but consumptive action itself includes symbolic system of culture with a wide sense. The consumptive activity has itself meaning of culture. The bookstore is formed by a consumptive field guiding with cultural resources. There is different meaning to the customers between going to a consumptive place and the other places. The motive of consumption should imply some connotations of symbolic worth.（The bookstore is a cultural field based on knowledge and educative activity.）To the bourgeoisie in Taiwan, the design of space and the living style maybe attract their attention and become a showing terrace. This research is based on the socio-consumptive theorems of Bourdieu and Baudrillard and combines with several papers, theses, and articles written by specialists and scholars or published on magizines and mass medium to observe the interactive relations from the direction of space between "the producer" and "the non-producer", "the space" and "the body of people" in experience of the senses. The bookstore is a space of culture consumption. It is different from traditional bookstore in property, but the same in form. It shows different consumptive culture and phenomenon. The selling goods of "the space" are "books". Its function consists of awareness of thought, transportation of culture and the storage of cultural resources. Following the materialized product, the creative articles of culture pass though several stages of form such as books, music, paintings, dramas, etc. to become the new development of goods form and cultural industry. Via emoting from arts, it forwards the consumptive thought of the bourgeoisie to the customer. Following the development of bookstore trade and the change of consumptive phenomenon, the management of bookstore is also different form traditional one. Substituting as the new management, the chain type of complex space. It is greatly different form the traditional bookstore. The trade of bookstore caused a revolution in its management and its space. People in bookstore not only buy books, but also enjoy in the space. The book and space are to combine to form a cultural goods. What is the relationship among its selling form, showing model, living style, ranking of people and culture taste of the customers? This article is desired to explore the consumptive psyche of people, the origin of consumptive action and interaction between the space and the readers by the direction of culture consumption from the changing history of the bookstore, "the space", "the goods","the body","the living style", and "the consuming taste" of the people in the bookstore. Key words：consumption culture、cultural consuming、symbolic consuming、space consuming、life style and stratum taste
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FU, DA-LUN, and 傅達倫. "An Inveswtigation of the Consnmers Perception,Attitude,and Consumption Intention to Religion-Connected Cultural and Creative Products--A Case Study of Tzung-ying Crystal Prayer Lamp." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/8mt45a.
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碩士大仁科技大學
文化創意產業研究所
106
This study aims at investigating the consumer’s perception of and attitude to religion-connected cultural and creative products, which are related to consumption intention. The research tool is self-designed questionnaires, and 418 valid questionnaires are collected. Statistical software SPSS For Windows 20.0 is adopted to process descriptive statistic, reliability analysis, independent-samples T-test, One-Way ANOVA, and Linear regression analysis on the survey samples. The research findings on religion-connected cultural and creative products are indicated as follows: 1) The correlation between the consumer’s perception and attitude as well as the consumption intention is positive. 2) The attributes of impact upon the consumer’s perception are age and religion while religion itself influences the consumer’s attitude and intention to buy the products. 3) In each research perspective, there is no difference in sexes, degrees of education, and average monthly incomes. Based upon the research findings, the researcher proposes suggestions to the relative authorities and for future studies.