Dissertations / Theses on the topic 'Cultural changes'
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Ruud, Arild Engelsen. "Socio-cultural changes in rural West Bengal." Thesis, London School of Economics and Political Science (University of London), 1995. http://etheses.lse.ac.uk/2449/.
Full textBunnag, Chuensumon. "Mobile phone culture in Bangkok : the expression of modernity and cultural changes." Thesis, Cardiff University, 2006. http://orca.cf.ac.uk/55656/.
Full textFrench, Lorie J. Waggoner. "A study on how multi-cultural awareness training changes the cultural sensitivity of teachers /." Electronic version (PDF), 2005. http://dl.uncw.edu/etd/2005/frenchl/loriefrench.pdf.
Full textJaouni, Heba, Amela Zahirovic, and Frida Nordquist. "Jonsons Byggnads AB : Cultural changes after an external sale." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15806.
Full textMånga familjeföretag kommer att genomgå ett ägarbyte under de kommande åren då de födda på 1940-talet går i pension. På grund av att de yngre generationerna väljer att gå sin egen väg och inte alltid är intresserade av att ta över familjeföretaget kan komplikationer uppstå för ägarna. I sådana fall kommer ägarna tvingas hitta en annan lösning.Fallet Jonsons Byggnads AB är ett tydligt exempel på en sådan situation då ägarens söner valde att följa sina egna passioner och var inte intresserade av att ta över familjeföretaget, som hade varit i drift i cirka 50 år. Detta resulterade i en extern försäljning av bolaget till Fadi Babil, som idag är den nya ägaren av bolaget. Denna uppsats kommer att undersöka hur Jonsons Byggnads AB: s kultur har påverkats av en extern försäljningen. Vilka faktorer som har förändrats inom företaget samt varför dessa förändringar har skett.Författarna valde att utföra en fallstudie för att besvara frågeställningarna och genom en kvalitativ metod analyseras den empiriska datan med teorins hjälp. Fallet omfattar företags-kulturen på Jonsons Byggnads AB vars data samlades in genom intervjuer och enkäter. Re-sultaten från intervjuerna och enkäten visade oss att det har skett förändringar i Jonsons Byggnads AB: s företagskultur. Dessa förändringar har inte skadat bolaget på något särskilt sätt, men man kan meddela att företaget är mer inriktat på framgång och expansion än fö-retagskultur.
Boom, Romijn Helene. "Pierre-Simon Ballanche's theory of cultural changes : Palingénésie sociale." Thesis, University of Cape Town, 1985. http://hdl.handle.net/11427/23070.
Full textSchuch, Brunet Karla. "Network projects and collaboration. Models for socio-cultural changes-on the internet." Doctoral thesis, Universitat Pompeu Fabra, 2006. http://hdl.handle.net/10803/7520.
Full textLos proyectos fueron divididos en 3 áreas: diseño, colaboración, y metas. Diseño como una manera de categorizar proyectos referente a su uso de elementos visuales. Luego, esbozase formatos de cómo las contribuciones son presentadas a los usuarios y cómo está estructurada la toma de decisión. Metas, como foco de esta investigación, apuntaron a cuatro modelos: discutir, reflexionar, expresar y actuar. Estos son útiles para la comprensión de cambios socio-culturales en Internet; además, plantean implicación en el espectro de relaciones y redes sociales.
This thesis proposes models for socio-cultural changes on the Internet. Network projects were the object of study, and through collaboration they achieve transformation. I selected 100 projects to be part of a database to a detailed examination. After an analysis of the results of this database, and based on theories of multitude resistance, tolerance, protocol and control, free culture, and virtual realism, models emerged.
The projects were divided in 3 areas: design, collaboration, and goals. Design as a way to categorize projects in relation to their use of visual aesthetics elements. Shortly, it is outlined formats on how the contributions are displayed to users and how is decision-making structuralized. Goals, the focus of this investigation, suggested four models: discuss, reflect, express, and act. These models are helpful to the understanding of socio-cultural changes on the Internet; moreover, they have implication on the spectrum of social relations and networks.
Visanich, Valerie. "Generational differences and cultural change." Thesis, Loughborough University, 2012. https://dspace.lboro.ac.uk/2134/10876.
Full textGodazgar, Hossein. "An analysis of social and cultural changes in rural Iran, with special reference to the impact of cultural factors on educational change." Thesis, University of Warwick, 1999. http://wrap.warwick.ac.uk/1133/.
Full textAytekin, Yasin Long Nicholas. "A managerial approach to NASA's cultural changes open-system model /." Monterey, Calif. : Naval Postgraduate School, 2007. http://bosun.nps.edu/uhtbin/hyperion-image.exe/07Dec%5FAytekin.pdf.
Full textThesis Advisor(s): Suchan, James. "December 2007." Description based on title screen as viewed on January 17, 2008. Includes bibliographical references (p. 117-122). Also available in print.
Long, Nicholas. "A managerial approach to NASA's cultural changes open-system model." Thesis, Monterey, California. Naval Postgraduate School, 2007. http://hdl.handle.net/10945/3077.
Full textWatanabe, Seiji. "CULTURAL AND EDUCATIONAL CONTRIBUTIONS TO RECENT PHONOLOGICAL CHANGES IN JAPANESE." Diss., The University of Arizona, 2009. http://hdl.handle.net/10150/195117.
Full textWong, Ka-wai Glory, and 黃家偉. "Change or die : cultural mapping of the tangible and intangible changes of hawker stalls on Graham Street." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2014. http://hdl.handle.net/10722/208072.
Full textpublished_or_final_version
Conservation
Master
Master of Science in Conservation
Parish-Duehn, Synthia Lee. "Purposeful cultural changes at an alternative high school : a case study /." Online access for everyone, 2008. http://www.dissertations.wsu.edu/Dissertations/Spring2008/s_duehn_041808.pdf.
Full textParsons, Ceri. "Sex changes : the social, historical, cultural and discursive construction of transsexuality." Thesis, Staffordshire University, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.247560.
Full textJoscelyn, Morgan T. "British Imperialism Of The Ottoman Empire Gender, Nationalism, And Cultural Changes." Scholarship @ Claremont, 2014. http://scholarship.claremont.edu/cmc_theses/914.
Full textPatel, Kanva, and Manuel Angelini. "Cultural experiences and changes in consumption behaviour : The pizza case study." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-388962.
Full textRossi, Eric. "How can a Contemporary Visual Artist use Experiences as an Artist-Tourist to Critically Respond to Cultural Changes in a Globalised World?" Thesis, Griffith University, 2014. http://hdl.handle.net/10072/365347.
Full textThesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Queensland College of Art
Arts, Education and Law
Full Text
Hanaček, Ksenija. "Land-use changes, cultural ecosystem services, and environmental conflicts: Evidence from rural Bulgaria." Doctoral thesis, Universitat Autònoma de Barcelona, 2019. http://hdl.handle.net/10803/670263.
Full textAs a result of their interactions and interdependencies with people, agroecosystems contribute to the creation of cultural ecosystem services (CES) such as rural identity, traditional knowledge, and ceremonies related to cultivation. However, global agroecosystems are currently undergoing vast land-use changes –such as intensive agriculture, land abandonment, and urbanization – which are influenced by economic, policy, and market forces. Along with these trends, environmental conflicts are emerging between stakeholders with differing interests in land areas. This dissertation holistically examines CES by critically studying how CES, in the light of relational values, are disrupted by land-use changes, and further identifying environmental conflicts arising from changes in CES. The study begins at the global level, then uses Bulgaria as a case study at both the regional level and community levels, with particular emphasis on rural policies. Results of the research indicate that agroecosystems provide multiple interrelated CES that constitute global agricultural heritage. Further, land-use changes have a significant impact on culture and tradition, mainly at the expense of farmers and rural communities, and therefore lead to open and latent forms of environmental conflict. In the Bulgarian case study, stakeholders’ evaluation of CES at both regional and farm levels indicate CES evaluation is often disrupted due to land-use changes. Moreover, concerns about CES at the community level can emerge as environmental conflicts that are expressed openly thorough demonstrations or protests, provided the community’s political power for environmental management is high. When the degree of power is low, such CES-related conflicts are latent, expressed with a high importance placed on rural identity. Indeed, this study shows environmental conflicts over agricultural land appropriation are intertwined with cultural forms of dispossession. On the basis of these findings, this dissertation argues global agricultural heritage is at risk of being lost due to land-use changes. More holistic land-use policies at different governance scales are needed that consider both the critical importance of local communities and the CES they co-create for preservation and nourishment of rural areas. Rural people and co-created CES play a fundamental role in defending ecosystem services distribution issues and promoting social, ecological, and economic well-being. Therefore, the participation of local stakeholders is important in land-use decision-making, and CES recognition in science and policy as pathways for the environmental preservation and social stability of marginalized rural areas.
Muruthi, James Ruoro. "Changes in Public and Cultural Policies and Older Women of Rural Kenya." Miami University Honors Theses / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1272047477.
Full textWoodward, III Robert Bruce. "Quantifying Cultural Changes Through A Half-Century Of Song Lyrics And Books." ScholarWorks @ UVM, 2016. http://scholarworks.uvm.edu/graddis/631.
Full textAdams, Andrea Elizabeth. "Investigation of Late Woodland cultural changes at the Bridgeport site (1JA574), Alabama." Thesis, [Tuscaloosa, Ala. : University of Alabama Libraries], 2009. http://purl.lib.ua.edu/91.
Full textYletyinen, Johanna. "Holocene Climate Variability and Cultural Changes at River Nile and Its Saharan Surroundings." Thesis, Stockholms universitet, Institutionen för naturgeografi och kvartärgeologi (INK), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-55025.
Full textCheng, Siu-ming, and 鄭兆銘. "King George V Memorial Park: mapping the historical changes of a cultural landscapes." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2013. http://hub.hku.hk/bib/B50715926.
Full textpublished_or_final_version
Conservation
Master
Master of Science in Conservation
Wahid, Julaihi B. "Physical changes and their relationship to the socio-cultural factors in urban housing." Thesis, University of Newcastle Upon Tyne, 1996. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.308032.
Full textNathan, Ari. "Market mechanisms and cultural values in negotiating multilateral environmental agreements : the case of the Kyoto Protocol /." Thesis, Connect to Dissertations & Theses @ Tufts University, 2000.
Find full textAdviser: William Moomaw. Typescript. Vita. Includes bibliographical references (leaves 295-309). Access restricted to members of the Tufts University community. Also available via the World Wide Web;
Holtzhausen, Natasja. "Die rol van die openbare bestuurder in die ontwikkeling van 'n organisasiekultuur : 'n normatiewe beskouing (Afrikaans)." Diss., University of Pretoria, 2000. http://hdl.handle.net/2263/26956.
Full textDissertation (MA (Public Administration))--University of Pretoria, 2006.
School of Public Management and Administration (SPMA)
Unrestricted
Zhao, Jingyan. "From us to me: cultural value changes from collectivism to individualism in Chinese commercials." Thesis, Kansas State University, 2017. http://hdl.handle.net/2097/35492.
Full textDepartment of Journalism and Mass Communications
Curtis B. Matthews
China’s society has been changing since 1979, when the open-door policy was implemented. Many great events in politics, economy and culture have brought lots of diversities to the Chinese younger generation who were born after 1979. These diversities have led to a cultural value change from collectivism to individualism among this generation (Cao, 2009; Sun & Wang, 2010; Moore, 2005). Cultivation analysis theory may be appropriate to explain this phenomenon as the open-door policy allowed American and European TV programs and other media products come into China. Effective advertising should cater to its audience in order to effectively persuade them to purchase its merchandise or service (Zhang & Harwood, 2004; Chang, 2006). If the cultural value of the Chinese younger generation has changed, it may be reflected in the commercial content of successful advertisers. This research conducted a content analysis of Chinese commercials, comparing the commercial contents in recent years to approximately ten years ago. It examined if the individualistic factors were more frequently showed in the commercials in recent years than approximately ten years ago, with the consideration to merchandise type and production place. Research results exhibited an increase of individualism revealing in Chinese commercials from approximately 2006 to 2016.
Cornelius, Cathy D. "Achieving the Dream| An examination of success factors with a focus on cultural changes." Thesis, University of Maryland University College, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3609858.
Full textThis study examines the change process to enhance student persistence and graduation rates in four North Carolina community colleges. Using a qualitative research methodology, Lewin's change model is presented as a framework to investigate the acceptance and implementation of AtD principles in two community colleges. Processes to enhance student success were also examined at two non-AtD community colleges. The findings for this grounded research provide a rich understanding of the long-term impact of organizational change in AtD and non-AtD community colleges and inform future institutional efforts to improve student persistence to graduation or career-focused certifications.
Manalsuren, Saranzaya. "An ethnographic investigation into Mongolian management in the context of cultural and institutional changes." Thesis, University of Essex, 2017. http://repository.essex.ac.uk/19949/.
Full textSoontayatron, Somruthai. "Socio-cultural changes in Thai beach resorts : a case study of Koh Samui Island, Thailand." Thesis, Bournemouth University, 2010. http://eprints.bournemouth.ac.uk/15787/.
Full textCheung, Hoi-cheung. "A microeconomic study of China's rural industrialization, 1978-1994 : cultural constraints, institutional changes, and economic efficiency /." Hong Kong : University of Hong Kong, 2000. http://sunzi.lib.hku.hk/hkuto/record.jsp?B21924053.
Full textReuster-Jahn, Uta. "English versus Swahili: language choice in Bongo Flava as expression of cultural and economic changes in Tanzania." Universitätsbibliothek Leipzig, 2015. http://nbn-resolving.de/urn:nbn:de:bsz:15-qucosa-162769.
Full textTangu mnamo mwaka 2011, wasanii wa Bongo Flava walio wengi hutumia kiasi kikubwa cha Kiinge¬reza katika nyimbo zao ukilinganisha na miaka ya nyuma. Hali hiyo inajionyesha zaidi katika nyimbo za mapenzi. Makala hii inaeleza mwelekeo huo mpya na kujadili sababu zake. Inatoa hoja ya kwamba mwelekeo huo umesababishwa hasa na mabadiliko katika soko la muziki ndani na nje ya Tanzania, hasa katika bara la Afrika. Mabadiliko hayo ndiyo yanayosababisha kutumia zaidi lugha ya Kiingereza
Ward, Steven. "Reconstructing Vegetation Dynamics from Archaeological Cave Sites in the Western Mediterranean: Links with Climate and Cultural Changes." Thesis, University of Oxford, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.487148.
Full textCOSTA, MARCIA RITA SILVA DA. "THE ADJECTIVE IN POSITION OF ADNOMINAL ADJUNCT: SEMANTIC CHANGES AND CULTURAL IMPLICATIONS IN THE PL2-E EDUCATION." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2009. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=14120@1.
Full textCOORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR
Este trabalho objetiva descrever e analisar a classe gramatical dos adjetivos no português do Brasil e suas respectivas mudanças de carga semântica quando estes se encontram na função de adjunto adnominal e estão antepostos ao substantivo. Verificou-se que as gramáticas normativas do Português no Brasil, assim como os livros didáticos destinados ao ensino de Português para estrangeiros, em geral, não fazem referências às mudanças semânticas que ocorrem com esta classe gramatical em posição anteposta. A fundamentação teórica desta dissertação concentra-se, primeiramente, na descrição da classe gramatical do adjetivo nos compêndios teóricos e gramaticais destinados ao ensino de Português para brasileiros e estrangeiros. Na segunda parte, a ênfase é dada aos estudos realizados na área da Pragmática, e vale-se dos conceitos de língua e linguagem, sobretudo à luz das reflexões da Filosofia da Linguagem, e da Antropologia Linguística que vê a cultura como sistema de práticas. Por fim, a pesquisa discorrerá sobre a análise dos adjetivos em amostras retiradas de textos escritos, cujas fontes são jornalísticas ou oriundas de propagandas e, que demonstrem aspectos culturais na vida cotidiana do brasileiro. A principal contribuição do trabalho é de proporcionar aos profissionais de ensino de PL2-E maior reflexão quanto ao ensino/aprendizagem da gramática de português como segunda língua para estrangeiros.
This work aims to describe and to analyze the grammatical class of the adjectives in the Brazilian Portuguese and its respective changes of semantic loads, when they function as adnominal adjunct and appear before the subject. It was verified that the Brazilian normative grammars of Portuguese, as well as didactic books aiming the teaching of Portuguese for foreigners, in general, do not make reference to the semantic changes that occur within this grammatical class when it is placed before the subject. The theoretical basis of this dissertation focus, firstly, in the description of the grammatical class of the adjective in the theoretical and grammatical compendiums destined to the teaching of Portuguese for both Brazilians and foreigners. In a second part, the emphasis is given to the studies developed in Pragmatics, using the concepts of language and discourse, mainly through the light that is shed by the Philosophy of Language, and the Linguistic Anthropology that sees culture as a system of practices. Finally, the research deals with the analysis of the adjectives found in written texts samples, taken from advertisements or journalistic pieces, that demonstrate cultural aspects of the daily life in Brazil. The main contribution of this work is to provide to the PL2-E teaching professionals a deeper reflection about the teaching/learning process of the Portuguese grammar as a second language for foreigners.
Ham, Rosalie, and rosalieh@optusnet com au. "Representations of men and women of the bush in Australian fiction." RMIT University. Creative Media, 2007. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20080110.100527.
Full textMitchell, Brandie Shauntelle. "Trinkets Left By Katrina: How Changes to New Orleans' Landscape Have Led to Personal Attachment." ScholarWorks@UNO, 2009. http://scholarworks.uno.edu/td/942.
Full textMacKendrick, Katharine. "Climate Change Adaptation Planning for Cultural and Natural Resource Resilience: a Look at Planning for Climate Change in Two Native Nations in the Pacific Northwest U.S." Thesis, University of Oregon, 2009. http://hdl.handle.net/1794/10022.
Full textThe literature indicates that for indigenous peoples the environmental impacts of climate change and some proposed solutions threaten lifeways, subsistence, economic ventures, future growth, cultural survivability, rights, land ownership, and access to resources. However, limited understanding and awareness of the vulnerability and capacity of American Indian and Alaska Native tribes and of climate change impacts at the local level affect climate policymaking, planning, and equity. Case studies with the Coquille and Hoopa Valley Indian tribes in the Pacific Northwest U.S. explore the key considerations in planning for climate change adaptation, particularly for cultural and natural resource resilience. Document analysis and semi-structured interviews offer insight on the risks the tribes face and the role of traditional and local knowledge and experience in planning for climate change adaptation. Conclusions offer information useful in planning for climate impacts, local-level climate adaptation research, and climate policy development at the local to global levels.
Committee in Charge: Dr. Michael Hibbard, Chair; Dr. Cassandra Moseley; Kathy Lynn
Dias, Luís Carlos Rosmaninho. "STONECOLOR: color of commercial marbles and limestone - causes and changes." Doctoral thesis, Universidade de Évora, 2020. http://hdl.handle.net/10174/26969.
Full textVargo, Amy Catherine. ""It Takes Time to Shift Historical Paradigms": Changes in Structure, Governance, Perception, and Practice During a Decade of Child Welfare Policy Reform in Florida." Scholar Commons, 2015. https://scholarcommons.usf.edu/etd/5592.
Full textCarrier, Angela Denise. "Cultural Modification in Rural Appalachia: Changes as Perceived by Persons Living through the Transformations Created by the ARC." [Johnson City, Tenn. : East Tennessee State University], 2001. http://etd-submit.etsu.edu/etd/theses/available/etd-1127101-231150/restricted/carriera112901a.pdf.
Full textTorabi, Fatemeh. "Marriage postponement and fertility decline in Iran : accounting for socio-economic and cultural changes in time and space." Thesis, London School of Hygiene and Tropical Medicine (University of London), 2011. http://researchonline.lshtm.ac.uk/4646544/.
Full textPanicacci, Alessandra. "Psychological, emotional, linguistic and cultural changes following migration : the case of Italian migrants living in English-speaking countries." Thesis, Birkbeck (University of London), 2018. http://bbktheses.da.ulcc.ac.uk/318/.
Full textTamer, Yasin. "Basic Changes In The Iranian Education System Before And After Islamic Revolution." Master's thesis, METU, 2010. http://etd.lib.metu.edu.tr/upload/12612887/index.pdf.
Full textYoon, Hyejin. "The Animation Industry: Technological Changes, Production Challenge, and Glogal Shifts." The Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=osu1212779559.
Full textBrown, Julie Elaine. "Economic values and cultural heritage conservation : assessing the use of stated preference techniques for measuring changes in visitor welfare." Thesis, Imperial College London, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.412558.
Full textCervantez, Sammie L. "Teachers' perceived changes in cultural, human, and social capital as a result of involvement in a college access program." Scholarly Commons, 2012. https://scholarlycommons.pacific.edu/uop_etds/79.
Full textButchard, Dorothy Keziah. "Electric amateurs : literary encounters with computing technologies 1987-2001." Thesis, University of Edinburgh, 2015. http://hdl.handle.net/1842/10584.
Full textO, Jung Mi, University of Western Sydney, of Science Technology and Environment College, and of Science Food and Horticulture School. "Food habits and eating patterns of Korean adult immigrants in Australia." THESIS_CSTE_SFH_O_J.xml, 2003. http://handle.uws.edu.au:8081/1959.7/462.
Full textMaster of Science (Hons)
Beber, Ana Maria Costa. "Turismo rural, modos de vida em mudança e percepções do rural : um estudo a partir das práticas alimentares de famílias rurais em contexto de interação com turistas." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2012. http://hdl.handle.net/10183/79116.
Full textFrom the observations of food consumption practices, being these considered as part of familial heritage and as consumption produces for rural tourism, this thesis analyses socio-cultural changes in the interaction context of visitors and hosts. These changes are comprehended based on the concept of cultural hybridism, which occurs when inherited customs of host population also become consumption produce for tourists, that is, when there is an interaction between visitors and hosts, a situation of cultures in contact. Yet, rural area is understood here as plural, in a multi functional perspective. It is in this situation that the aim is to understand, from the observation of food consumption practices, the perceptions of rural and the changes in lifestyle of rural families in the context of tourist interaction. The empirical data were taken from ethnographic research, making use of participant observations and semi structured interviews. The main focus was on the family, who owns the Fazenda do Amor Inn and on two other neighbor families, which keep with the first, besides kinship; purchasing, selling and exchange of the food served in the inn. The data analysis enabled a discussion about changes in the lifestyle from the interrelation between the family of Fazenda do Amor Inn and tourists. Thus, the results are discussed based on three categories related to the food consumption practices there; touristic food, city food and their own food. Moreover, food is considered familial heritage and also as a consumption produce which can not only straighten ties among kinship and among tourists, but can also be used as a distinction, highlighting the position of subjects in touristic gathering.
Giordani, Marilei Elisabete Piana. "Por trás dos parreirais : embates da paisagem cultural vinícola e a urbanização - Vale dos Vinhedos | Bento Gonçalves | RS." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2013. http://hdl.handle.net/10183/90447.
Full textThe landscape that results from wine-producing activities is the expression of human work upon a territory, where man prints his cultural identity and retains his history throughout time. The aim of this research is to investigate the changes in a historically producing landscape, placed in a certified wine-producing territory, “Vale dos Vinhedos” (Vineyards Valley) – Bento Gonçalves, RS and its gradual transformation process. This case study analyses this process showing how the increasing urbanization, determined by the also increasing land value, brings about a remarkable loss of cultural values of this same territory. In the light of History, the whole route of landscape transformation is discussed. This route begins when the first vines are planted during the Italian immigrants’ arrival to the region, continues with the initial urban settlements and reaches the current urbanization process, which sets new land value standards to the analyzed territory. This current transformation has been threatening years of historic legacy developed during the formation of this unique landscape. Alerting to this problem is also one of the objectives hear focused.