Log in

Relevant bibliographies by topics / CSR marketing / Books

To see the other types of publications on this topic, follow the link: CSR marketing.

Books on the topic 'CSR marketing'

Author: Grafiati

Published: 30 June 2021

Last updated: 18 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 books for your research on the topic 'CSR marketing.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse books on a wide variety of disciplines and organise your bibliography correctly.

1

Stehr, Christopher, and Franziska Struve, eds. CSR und Marketing. Berlin, Heidelberg: Springer Berlin Heidelberg, 2017. http://dx.doi.org/10.1007/978-3-662-45813-6.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Rommelspacher, Marion. Corporate Social Responsibility aus Konsumentensicht: Entstehung der CSR-Beurteilung und ausgewählte Erfolgswirkungen. Wiesbaden: Gabler Verlag, 2012.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

3

Sin, Kang-gyun. Uri kangsan p'urŭge p'urŭge 25-yŏn ŭro pon kiŏp ŭi sahoejŏk ch'aegim hwaltong (CSR) 10-kyemyŏng. [Seoul]: K'ŏmon Puksŭ, 2008.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

4

Waßmann, Jan. Grundlagen der CSR aus der Perspektive des Marketings. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-04406-0.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Wisconsin. Dept. of Transportation., United States. Dept. of Transportation. Office of the Secretary., and Ecosometrics inc, eds. Marketing manual for shared-ride taxi systems in Wisconsin. [Washington, D.C.?]: U.S. Dept. of Transportation, Office of the Secretary of Transportation, 1987.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

6

McArdle, James. West European car market outlook: Winners and losers in recovery. London: Pearson Professional, 1994.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

7

American car design now: Inside the studios of today's top car designers. New York: Rizzoli, 2003.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

8

Bhogal, Diana. Has the logistics function subsumed the marketing function within British car retailing?. London: LCP, 2002.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

9

Sorenson, Daniel O. Photoshop CS2 for advertising and marketing: Secrets from an entertainment advertising insider. Berkeley, CA: Peachpit Press, 2006.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

10

CPR for nonprofits: Creative strategies for successful fundraising, marketing, communications, and management. San Francisco: Jossey-Bass, 2000.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

11

Omar, Ogenyi Ejye. Studies in new car retail marketing and distribution management: Research paper collection 001. London: School of Retail Studies London College of Printing and Distributive Trades, 1997.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

12

CRS, Policy Discussion Seminar (19th 1988 Kingston Ont ). Marketing of nonferrous metals: Proceedings of the Nineteenth CRS Policy Discussion Seminar November 21-23, 1988, Kingston, Ontario. Kingston, Ont: Centre for Resource Studies, Queen's University, 1989.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

13

Resources, Inc Lang Marketing. Distribution evolution 2005 in the car and light truck aftermarket. Wyckoff, N.J: Lang Marketing Resources, 2004.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

14

Resources, Inc Lang Marketing. Distribution evolution 2001: Distribution channel changes in the car and light truck aftermarket. Wyckoff, N.J: Lang Marketing Resources, Inc., 1998.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

15

United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Consumer Protection, and Competitiveness. Salvage vehicle title reform: Hearing before the Subcommittee on Commerce, Consumer Protection, and Competitiveness of the Committee on Energy and Commerce, House of Representatives, One Hundred Third Congress, second session, September 21, 1994. Washington: U.S. G.P.O., 1995.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

16

José Miguel de Fonseca Neiva Santos. Sistema de identificação da cor para indivíduos daltónicos: Aplicação aos produtos de vestuário : tese de mestrado design e marketing. [Minho]: Universidade do Minho, Escola de Engineharia, 2008.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

17

Tony, Davis, ed. Project VN, an Australian car for the 1990's: The design, development, manufacture and marketing of the new Holden Commodore and Calais. Hurstville, N.S.W: Marque, 1988.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

18

Stehr, Christopher, and Franziska Struve. CSR und Marketing: Nachhaltigkeit und Verantwortung richtig kommunizieren. Springer Gabler, 2017.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

19

Miller, David, Claire Harkins, Matthias Schlögl, and Brendan Montague. Addiction aware? Corporate social responsibility. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780198753261.003.0008.

Full text

Abstract:

This chapter considers whether corporate social responsibility (CSR) across ‘addictive industries’ is a vehicle for corporations to make a positive contribution to the health and welfare of consumers, and in turn, to society, or is a fig leaf used as part of wider corporate strategy. The chapter argues that CSR is used to promote ineffective actions by corporations in responding to the health harms of their products, while simultaneously undermining effective statutory action. Examples of CSR by the tobacco, alcohol, and gambling industries are used to examine these activities within the context of strategic corporate activity. We argue that CSR should be viewed critically and that its strategic deployment should be regarded as strands of marketing and lobbying rather than as corporate altruism. Despite many claims, CSR does not contribute positively to reducing harm associated with addictive products and services: our analysis suggests that this was never the intention.

APA, Harvard, Vancouver, ISO, and other styles

20

Unk. 1st Aid & Cpr Marketing Guide. Mosby-Year Book, 1997.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

21

Kinder, John M. Marketing Disabled Manhood. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190458997.003.0006.

Full text

Abstract:

This chapter examines the efforts of businesses to market masculinity to disabled American veterans. Beginning with the Civil War—a conflict that left nearly a million ex-servicemen with war wounds permanent injuries—it shows how commercial interests from prosthetics makers to car companies, railroads, meat packers, and cigarette manufacturers have sought to capitalize on disabled veterans’ fears of diminished manhood. Thus, in war’s wake, advertisers have either tended to capitalize on disabled veterans’ fears of diminished manhood or to develop a narrative of disabled men’s successful triumphs over their physical and mental impairments. In both cases, fears and triumphs have served to shape images of veterans’ masculinity.

APA, Harvard, Vancouver, ISO, and other styles

22

Institutes, Government. 2006 07 CFR 1000-1199 (Agricultural Marketing Service). Government Institutes, 2006.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

23

Institutes, Government. 2006 07 CFR 900-999 (Agricultural Marketing Service). Government Institutes, 2006.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

24

Rowman & Littlefield. 2005 07 CFR 1000-1199 (Agricultural Marketing Service). Government Institutes, 2005.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

25

Grundlagen Der Csr Aus Der Perspektive Des Marketings Historische Entwicklung Und Begriffsklrung. Springer Gabler, 2014.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

26

Echtermeyer, Monika. Elektronisches Tourismus-Marketing: Globale CRS-Netze und neue Informationstechnologien. De Gruyter, Inc., 1998.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

27

Echtermeyer, Monika. Elektronisches Tourismus-Marketing: Globale Crs-Netze Und Neue Informationstechnologien. Walter de Gruyter, 1998.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

28

Marketing strategies in the European car industry: Forging efficient partnerships. London: FT Automotive, 1996.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

29

Auto Brand: Building Successful Car Brands for the Future. Kogan Page, 2014.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

30

1988-1989 Survey on Compensation Responsibilities & Growth for Health Car Marketing Professionals. Amer Marketing Assn, 1990.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

31

Reiss, Alvin H. CPR for Nonprofits: Creating Strategies for Successful Fundraising, Marketing, Communications and Management. Jossey-Bass, 2000.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

32

Photoshop CS2 for Advertising and Marketing: Secrets from an Entertainment Advertising Insider. Peachpit Press, 2005.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

33

1988-1989 Survey on Compensation Responsibilities & Growth for Health Car Marketing Professionals. Amer Marketing Assn, 1990.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

34

Cleophas, Eefje, and Karin Bijsterveld. Selling Sound: Testing, Designing, and Marketing Sound in the European Car Industry. Oxford University Press, 2011. http://dx.doi.org/10.1093/oxfordhb/9780195388947.013.0027.

Full text

APA, Harvard, Vancouver, ISO, and other styles

35

Armi, C. Edson. American Car Design Now: Inside the Studios of America's Top 15 Car Designers. Rizzoli International Publications, 2004.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

36

Armi, C. Edson. American Car Design Now: Inside the Studios of America's Top 15 Car Designers. Rizzoli International Publications, 2004.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

37

How To Start A Homebased Car Detailing Business. Globe Pequot Press, 2012.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

38

Louca, Loucas. A proposed marketing strategy for MPM Eurocars Ltd: A car importer in Cyprus. 1992.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

39

Rosenberg, Diego. Selling the American Muscle Car: Marketing Detroit Iron in the 60s And 70s. CarTech, Incorporated, 2016.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

40

Smith, N. Craig. Consumers as Drivers of Corporate Social Responsibility. Edited by Andrew Crane, Dirk Matten, Abagail McWilliams, Jeremy Moon, and Donald S. Siegel. Oxford University Press, 2009. http://dx.doi.org/10.1093/oxfordhb/9780199211593.003.0012.

Full text

Abstract:

This article surveys the potential and limits of consumers in demanding socially responsible behavior through their decisions at the checkout. Corporate responsibility (CR) has never been more prominent on the corporate agenda and primarily because the business case is perceived to be much stronger. This article takes a critical look at the role of consumers in corporate attention to CR. It gives illustrative examples of ‘ethical consumerism’, survey data, and a theoretical rationale that supports the general idea that consumers care about issues of corporate responsibility. It also examines various marketer initiatives that reflect a belief in ethical consumerism, from cause-related marketing to ethical branding. It then turns to more theoretical treatments and empirical research findings on, first, consumer support for pro-social corporate conduct (‘positive ethical consumerism’) and, second, consumer punishment of CR failings, most notably in consumer boycotts (‘negative ethical consumerism’).

APA, Harvard, Vancouver, ISO, and other styles

41

Inc, Lang Marketing Resources, ed. The car & light truck aftermarket, 2001: Growth, changes, and trends. Wyckoff, N.J: Lang Marketing Resources, Inc., 1999.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

42

Nekola, Anna E. Negotiating the Tensions of U.S. Worship Music in the Marketplace. Edited by Jonathan Dueck and Suzel Ana Reily. Oxford University Press, 2014. http://dx.doi.org/10.1093/oxfordhb/9780199859993.013.33.

Full text

Abstract:

This chapter traces the theological and marketing currents that since the late 1990s have characterized “worship” as “lifestyle,” moving “worship” from the collective and noncommercial domain of church into a set of commodities, including music, that can be purchased and consumed individually in private domains, like one’s car or house. It identifies a tension within evangelical discussions of this trend, in which some commentators see the trend as a “worship awakening,” and others see it as a threat to the authority of the church and to individual faith. The chapter argues that this trend suggests new nuances, shifts, and overlaps in the relationship between “sacred” and “secular” within American evangelicalism—shifts scholars of religion must be careful to observe, rather than oversimplifying or reifying the sacred-secular binary.

APA, Harvard, Vancouver, ISO, and other styles

43

Stanley, Pascal V. F. Study of marketing strategy of Daewoo Motor Company Ltd. within the U.K. car market. 1996.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

44

Interpharm/CRC. Compacts Regs CFR 21 Parts 201, 202, and 203 Prescription Drug Labeling Advertising and Marketing. Interpharm Press Inc, 2003.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

45

Owning a car: The official guide. London: Stationery Office, 2001.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

46

US GOVERNMENT. Salvage vehicle title reform: Hearing before the Subcommittee on Commerce, Consumer Protection, and Competitiveness of the Committee on Energy and Commerce, ... Congress, second session, September 21, 1994. For sale by the U.S. G.P.O., Supt. of Docs., Congressional Sales Office, 1995.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

47

(Editor), Charles Monaco, and Robbi Goldberg (Illustrator), eds. HEP Guide to Long Island Farmstands, Farmers Markets, CSA, and Local Purveyors. Harbor Electronic Publishing, 2007.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

48

Administration, Food and Drug. Compact Regs CFR 21 Parts 201, 202, and 203: Parts 201, 202, and 203, Prescription Drug Labeling, Advertising and Marketing (10-pack). Interpharm, 2002.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

49

Scott, Peter. The Market Makers. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780198783817.001.0001.

Full text

Abstract:

During the twentieth century ‘affluence’ (both at the level of the individual household and society as a whole) became intimately linked with access to a range of prestige consumer durables. This book charts the inter-war origins of a process that would eventually transform these features of modern life from being ‘luxuries’ to ‘necessities’ for most British families. It examines how producers and retailers succeeded in creating mass (though not universal) markets for new suites of furniture, radios, modern housing, and some electrical and gas appliances, while also exploring why some other goods, such as refrigerators, telephones, and automobiles, failed to reach the mass market in Britain before the 1950s. Creating mass markets presented a formidable challenge for manufacturers and retailers. Consumer durables required large markets. Most involved significant research and development costs. Some, such as the telephone, radio, and car, were dependent on complementary investments in infrastructure. All required intensive marketing—usually including expensive advertising in national newspapers and magazines—while some also needed mass production methods (and output volumes) to make them affordable to a mass market. This study charts the pioneering efforts of entrepreneurs (many of whom are now largely forgotten) to provide consumer durables at prices affordable to a mass market and to persuade a sometimes reluctant public to embrace the new products and the consumer credit that their purchase required. The author shows that, contrary to much received wisdom, there was a ‘consumer durables revolution’ in inter-war Britain—at least for certain highly prioritized goods.

APA, Harvard, Vancouver, ISO, and other styles

50

Levinson, Jay Conrad, and Mitch Meyerson. Guerrilla Marketing on the Go!: Become a World Class Guerrilla Marketer While Driving Your Car, Walking, Jogging, or Listening to Your Portable MP3 Player. Morgan James Publishing, 2006.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!