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1

Fung, Stanislaus. "ARCHITECTURAL THEORY AS CROSS-CULTURAL STUDY." Architectural Theory Review 1, no. 2 (November 1996): 5–7. http://dx.doi.org/10.1080/13264829609478280.

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2

Moro, Regina R., and Rebecca G. Scherer. "Cross-Cultural Attachment, Internationalization, and Systems Theory." Family Journal 22, no. 4 (May 20, 2014): 437–42. http://dx.doi.org/10.1177/1066480714534174.

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3

Miotto, Eliane. "Cross-Cultural Neuropsychological Assessment: Theory and Practice." Journal of Psychophysiology 15, no. 2 (April 2001): 128–29. http://dx.doi.org/10.1027//0269-8803.15.2.128.

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4

Lindridge, Andrew. "Cross-cultural marketing, theory, practice and relevance." Journal of Marketing Management 30, no. 13-14 (October 2014): 1526. http://dx.doi.org/10.1080/0267257x.2014.946240.

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5

Carter, Richard F. "Comparative Analysis, Theory, and Cross-Cultural Communication." Communication Theory 1, no. 2 (May 1991): 151–59. http://dx.doi.org/10.1111/j.1468-2885.1991.tb00011.x.

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6

Engelen, Andreas, and Malte Brettel. "Assessing cross-cultural marketing theory and research." Journal of Business Research 64, no. 5 (May 2011): 516–23. http://dx.doi.org/10.1016/j.jbusres.2010.04.008.

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7

Stephens, John. "Editorial: Cross-cultural Imagining." International Research in Children's Literature 6, no. 1 (July 2013): v—ix. http://dx.doi.org/10.3366/ircl.2013.0075.

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8

Liu, Chu-Li Julie, and Cheryl Regehr. "Cross-cultural application of self-in-relation theory." International Social Work 49, no. 4 (July 2006): 459–70. http://dx.doi.org/10.1177/0020872806065324.

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English The purpose of this qualitative study is to examine the manner in which ‘selfinrelation’ theory applies to Asian (Taiwanese) women. The findings indicate that participants' perceptions of self and others vary based on distinctive social categories. Implications for culturally appropriate social work practice, in particular the working alliance, are addressed. French L'objectif de cette étude qualitative est d'analyser la façon dont la théorie du 'sentiment de soi en interrelation' s'applique aux femmes asiatiques de Taïwan. Les résultats indiquent que la perception des participantes à l'égard de soi ou des autres varie en fonction de diverses catégories sociales. D'après ce constat, l'auteur analyse comment adapter la pratique du travail social du'point de vue culturel et il se penche tout particulièrement sur l'alliance thérapeutique. Spanish Este estudio cualitativo examina de qué forma la teoría 'el-sí-mismo-en-relación' ('self-in-relation') es aplicable a mujeres asiáticas de Taiwán. Los resultados indican que las percepciones de las participantes acerca de sí mismas y otros varían según categorías sociales distintivas. Se examinan las implicaciones para el trabajo social, en particular para el establecimiento de la alianza trabajador-usuario.
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GUDYKUNST, WILLIAM B., SEUNG-MOCK YANG, and TSUKASA NISHIDA. "A CROSS-CULTURAL TEST OF UNCERTAINTY REDUCTION THEORY." Human Communication Research 11, no. 3 (March 1985): 407–54. http://dx.doi.org/10.1111/j.1468-2958.1985.tb00054.x.

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10

Sullivan, Jerry, and Sully Taylor. "A Cross-Cultural Test of Compliance-Gaining Theory." Management Communication Quarterly 5, no. 2 (November 1991): 220–39. http://dx.doi.org/10.1177/0893318991005002004.

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11

Smith, Tony R., and Vaughn J. Crichlow. "A cross-cultural validation of self-control theory." International Journal of Comparative and Applied Criminal Justice 37, no. 3 (August 2013): 175–93. http://dx.doi.org/10.1080/01924036.2012.721194.

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12

Gudykunst, William B., and Gao Ge. "Communication and cross-cultural adaptation: An integrative theory." International Journal of Intercultural Relations 12, no. 3 (January 1988): 291–93. http://dx.doi.org/10.1016/0147-1767(88)90020-x.

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13

Baker, Matthew, and Thomas J. Miceli. "Land inheritance rules: theory and cross-cultural analysis." Journal of Economic Behavior & Organization 56, no. 1 (January 2005): 77–102. http://dx.doi.org/10.1016/j.jebo.2003.09.004.

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14

LÓPEZ LIQUETE, MARÍA FELISA. "Cross-Cultural and Transatlantic Exchanges:." Leviathan: A Journal of Melville Studies 10, no. 1 (March 2008): 95–98. http://dx.doi.org/10.1111/j.1750-1849.2008.01248.x.

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15

Hogan, Rebecca, and Joseph Hogan. "Introduction: Cross-Cultural Autobiography." a/b: Auto/Biography Studies 12, no. 2 (January 1997): 149–50. http://dx.doi.org/10.1080/08989575.1997.10815103.

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16

Han, Pi-Chi, and John A. Henschke. "Cross-Cultural Learning and Mentoring." International Journal of Adult Vocational Education and Technology 3, no. 3 (July 2012): 26–36. http://dx.doi.org/10.4018/javet.2012070103.

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Dr. Malcolm Shepherd Knowles popularized andragogy as the theory of adult learning and was referred to as the Father of Adult Education in the United States (US). As his doctoral students, the authors had extensive personal contacts with him. This paper utilizes the method of autoethnography to explore how cross-cultural learning and cross-cultural mentoring facilitate transformative learning with the development of intercultural competencies for sojourners when they interact with a significant human being in cross-cultural settings.
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17

Schutte, Ofelia. "Cultural Alterity: Cross-Cultural Communication and Feminist Theory in North-South Contexts." Hypatia: A Journal of Feminist Philosophy 13, no. 2 (April 1998): 53–72. http://dx.doi.org/10.2979/hyp.1998.13.2.53.

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18

Liu, Yingwei, Tao Wang, Ling Zhou, and Chunyan Nie. "Study on Chinese Brand cultural archetype: theory building and cross-cultural comparison." Journal of Contemporary Marketing Science 3, no. 1 (April 14, 2020): 57–80. http://dx.doi.org/10.1108/jcmars-12-2019-0050.

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PurposeThe essence of “Chinese element” has been pinpointed as the representation of national cultural archetype resource of China, which reflects to the overall power enhancement of China. Applying the Chinese national cultural archetype resource, which will be used for promoting the Chinese Brand internationalization, aims for the consumers' approval with the hope of integrating and spreading the unique cultural advantage of Chinese brand. The recognizing of Chinese brand's cultural archetype in this paper has constituted the basis of Chinese brand's cultural archetype strategy.Design/methodology/approachBased on the Grounded Theory, this paper has collected and analyzed the value symbols, character images and theme stories of Chinese narrative advertisements and constructed the cultural archetype framework of Chinese brands. This paper makes a comprehensive application of Charmaz's constructivist analysis and the main axis analysis and inspection method advocated by Strauss, with the aim of building a more objective and systematic theoretical framework for the Chinese brand cultural archetype.FindingsIn this framework, it revealed: (1) Chinese brand's cultural archetype can be divided into 12 concrete archetypes according to individual's relationship with self, the other, community and nature; (2) Consumers' different ways of self-categorization are attributed as the essential difference among various archetypes. This paper also compared and analyzed the differences between Chinese and Western cultural archetypes from three perspectives, formation of social structure, pedigree of myth and character's feature.Originality/valueThis paper has certain innovative significance to the theoretical construction of the archetype of Chinese brand culture. First, based on the cultural perspective, this paper applied the cultural psychological connotation of archetype to the brand research across culture, which is more conducive to the researchers' investigation of the cultural psychology of consumers in the cross-cultural context? Second, based on the identification and comparative study of Chinese brand culture archetype, it provides a new expansion and supplement for the research on brand internationalization and globalization in emerging countries.
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19

Schutte, Ofelia. "Cultural Alterity: Cross-Cultural Communication and Feminist Theory in North-South Contexts." Hypatia 13, no. 2 (1998): 53–72. http://dx.doi.org/10.1111/j.1527-2001.1998.tb01225.x.

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How to communicate with “the other” who is culturally different from oneself is one of the greatest challenges facing North-South relations. This paper builds on existential-phenomenological and poststructuralist concepts of alterity and difference to strengthen the position of Latina and other subaltern speakers in North-South dialogue. It defends a postcolonial approach to feminist theory as a basis for negotiating culturally differentiated feminist positions in this age of accelerated globalization, migration, and displacement.
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20

Pan, Xinyue, Michele Gelfand, and Dana Nau. "Integrating evolutionary game theory and cross-cultural psychology to understand cultural dynamics." American Psychologist 76, no. 6 (September 2021): 1054–66. http://dx.doi.org/10.1037/amp0000851.

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21

Rauen, Margarida Gandara, and Geraldo U. de Sousa. "Shakespeare's Cross-Cultural Encounters." Shakespeare Quarterly 51, no. 4 (2000): 509. http://dx.doi.org/10.2307/2902353.

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22

Eysenck, William, and Michael W. Eysenck. "Cross-Cultural Approach to Anxiety Disorders." Social Behavior and Personality: an international journal 38, no. 6 (July 1, 2010): 759–60. http://dx.doi.org/10.2224/sbp.2010.38.6.759.

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In his theory of anxiety disorders, Eysenck (1997) argued that focus on one's own behavior is associated with social phobia, whereas focus on future-oriented threat cognitions is associated with obsessive-compulsive disorder. These foci occur in part because social phobics tend to be introverted and obsessive-compulsives either perceive themselves as having onerous responsibilities or actually do have them (e.g., women with infants). These assumptions have empirical support (Eysenck). We can use the theory to predict cross-cultural differences in anxiety disorders. Social phobia should be more common in introverted cultures. We correlated lifetime incidence of social phobia (data: Wittchen & Fehm, 2001) with extraversion (data: Steel & Ones, 2002) across several countries, obtaining the predicted negative correlation (-0.35). We will expand the database to establish definitively the strength of this association. We will also explore the prediction that people in individualistic countries (emphasizing personal responsibility) have a higher incidence of obsessive-compulsive disorder than those in collectivistic countries, a prediction receiving preliminary support (e.g., Essau, Sakano, Ishikawa, & Sasagawa, 2004).
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23

Ross, Marc Howard. "A Cross-Cultural Theory of Political Conflict and Violence." Political Psychology 7, no. 3 (September 1986): 427. http://dx.doi.org/10.2307/3791250.

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24

Miyamoto, S. Frank, Stephen S. Fugita, and Tetsuden Kashima. "A Theory of Interpersonal Relations for Cross Cultural Studies." Behaviormetrika 29, no. 2 (July 2002): 149–83. http://dx.doi.org/10.2333/bhmk.29.149.

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25

Bhawuk, Dharm P. S. "The Role of Culture Theory in Cross-Cultural Training." Journal of Cross-Cultural Psychology 29, no. 5 (September 1998): 630–55. http://dx.doi.org/10.1177/0022022198295003.

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26

Huber, Brad R., and William L. Breedlove. "Evolutionary Theory, Kinship, and Childbirth in Cross-Cultural Perspective." Cross-Cultural Research 41, no. 2 (May 2007): 196–219. http://dx.doi.org/10.1177/1069397106298261.

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27

Verster, J. M. "Book Review: Cross-Cultural Neurospychological Assessment: Theory and Practice." South African Journal of Psychology 31, no. 1 (March 2001): 55–56. http://dx.doi.org/10.1177/008124630103100110.

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28

Lester, David. "A Cross-Cultural Test of Sheldon's Theory of Personality." Journal of Social Psychology 126, no. 5 (October 1986): 695–96. http://dx.doi.org/10.1080/00224545.1986.9713649.

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29

Bond, Michael Harris. "Trait Theory and Cross-Cultural Studies of Person Perception." Psychological Inquiry 5, no. 2 (April 1994): 114–17. http://dx.doi.org/10.1207/s15327965pli0502_2.

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30

Ioane, Julia, and Keith Tudor. "The fa’asamoa, person-centered theory and cross-cultural practice." Person-Centered & Experiential Psychotherapies 16, no. 4 (September 13, 2017): 287–302. http://dx.doi.org/10.1080/14779757.2017.1361467.

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31

WELZEL, CHRISTIAN, RONALD INGLEHART, and HANS-DIETER KLIGEMANN. "The theory of human development: A cross-cultural analysis." European Journal of Political Research 42, no. 3 (May 2003): 341–79. http://dx.doi.org/10.1111/1475-6765.00086.

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32

BOTCHKOVAR, EKATERINA V., CHARLES R. TITTLE, and OLENA ANTONACCIO. "GENERAL STRAIN THEORY: ADDITIONAL EVIDENCE USING CROSS-CULTURAL DATA." Criminology 47, no. 1 (February 2009): 131–76. http://dx.doi.org/10.1111/j.1745-9125.2009.00141.x.

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33

CAPLAN, AARON, and MARC LEBLANC. "A Cross-Cultural Verification of a Social Control Theory." International Journal of Comparative and Applied Criminal Justice 9, no. 1-2 (January 1985): 123–38. http://dx.doi.org/10.1080/01924036.1985.9688826.

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34

Sagi, Abraham. "Attachment Theory and Research from a Cross-Cultural Perspective." Human Development 33, no. 1 (1990): 10–22. http://dx.doi.org/10.1159/000276499.

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35

Duda, Joan L., and Maria T. Allison. "The attributional theory of achievement motivation: Cross-cultural considerations." International Journal of Intercultural Relations 13, no. 1 (January 1989): 37–55. http://dx.doi.org/10.1016/0147-1767(89)90034-5.

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36

Banai, Moshe. "Toward a general theory of expatriates’ cross-cultural adjustment." International Studies of Management & Organization 52, no. 1 (January 2, 2022): 25–43. http://dx.doi.org/10.1080/00208825.2021.2023444.

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37

Zhang, Benzi. "THE POETICS OF CROSS‐CULTURAL NEGOTIATION." Journal of Postcolonial Writing 43, no. 3 (December 2007): 248–63. http://dx.doi.org/10.1080/17449850701669591.

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38

Hua, Jing, Guilin Zhang, Charles Coco, Teng Zhao, and Ning Hou. "Proactive Personality and Cross-Cultural Adjustment." Journal of International Students 10, no. 4 (November 15, 2020): 817–35. http://dx.doi.org/10.32674/jis.v10i4.1274.

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Combining proactive literature, the social learning/cognitive theory, and cross-cultural adjustment literature, we examined the sojourners’ experience from a positive perspective. Using a three-wave prospective design and a sample of 135 international students, we found that proactive personality was positively related to adjustment self-efficacy, which in turn positively related to academic and social adjustment. Meanwhile, adjustment self-efficacy mediated the link between proactive personality and adjustment. Implications, limitations, and future research are discussed.
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39

Komor, Marcin, and Jan Schumann. "Cross-Cultural Differences Between Poland and Germany in Light of Cultural Dimensions Theory." Gospodarka Narodowa 275, no. 1 (February 28, 2015): 83–102. http://dx.doi.org/10.33119/gn/100830.

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40

Chen, Nancy, Mike Chen-ho Chao, Henry Xie, and Dean Tjosvold. "Transforming cross-cultural conflict into collaboration." Cross Cultural & Strategic Management 25, no. 1 (February 5, 2018): 70–95. http://dx.doi.org/10.1108/ccsm-10-2016-0187.

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Purpose Scholarly research provides few insights into how integrating the western values of individualism and low power distance with the eastern values of collectivism and high power distance may influence cross-cultural conflict management. Following the framework of the theory of cooperation and competition, the purpose of this paper is to directly examine the impacts of organization-level collectivism and individualism, as well as high and low power distance, to determine the interactive effects of these four factors on cross-cultural conflict management. Design/methodology/approach This is a 2×2 experiment study. Data were collected from a US laboratory experiment with 80 participants. Findings American managers working in a company embracing western low power distance and eastern collectivism values were able to manage conflict cooperatively with their Chinese workers. Moreover, American managers working in a company valuing collectivism developed more trust with Chinese workers, and those in a company culture with high power distance were more interested in their workers’ viewpoints and more able to reach integrated solutions. Originality/value This study is an interdisciplinary research applying the social psychology field’s theory of cooperation and competition to the research on employee-manager, cross-cultural conflict management (which are industrial relations and organizational behavior topics, respectively), with an eye to the role of cultural adaptation. Furthermore, this study included an experiment to directly investigate the interactions between American managers and Chinese workers discussing work distribution conflict in four different organizational cultures.
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41

Ali, Maged, and Laurence Brooks. "A situated cultural approach for cross‐cultural studies in IS." Journal of Enterprise Information Management 22, no. 5 (September 25, 2009): 548–63. http://dx.doi.org/10.1108/17410390910993536.

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PurposeThis paper aims to provide a comprehensive framework of a situated culture approach to studying culture within the IS discipline.Design/methodology/approachThis is achieved via an articulation of structuration theory and the provision of an approach to study cross‐cultural phenomena within the IS discipline. The paper proposes two main components of a structuration theory based analysis model which is proposed as a way to study culture within IS discipline. First, the paper presents ideas behind the practice lens for studying the use of technology, as proposed by Orlikowski. Second, the paper presents a structurational analysis approach as detailed by Walsham. The paper argues that using a practice lens contributes to identifying the mediated shared structures between actors through understanding the actions of the actors within the phenomena. Then, using a structurational analysis approach contributes to identifying the cultural dimensions that are embedded in the identified mediated shared structures.FindingsThis paper contributes to cultural studies within the IS discipline and provides a framework for researchers aiming to investigate cultural influences for different phenomena within IS.Originality/valueCultural anthropology seeks to understand the similarities and differences among groups of people in the contemporary world. Although there are many different models of national culture, most IS research has tended to rely almost solely on Hofstede's cultural model. However, Hofstede's cultural model been criticised, and using structurational analysis will provide researchers within cultural studies in the IS discipline with a more broad perspective for the phenomena.
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42

Woodard, Fredrick James. "Perceptually Oriented Hypnosis: Cross-Cultural Perspectives." Psychological Reports 97, no. 1 (August 2005): 141–57. http://dx.doi.org/10.2466/pr0.97.1.141-157.

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Literature is reviewed and summarized relevant to present cross-cultural, shamanic, and spiritual aspects of hypnosis. Explanations are offered within the framework of Woodard's theory of Perceptually Oriented Hypnosis. Research on cross-cultural aspects of hypnosis could enhance understanding of phenomenological and perceptual aspects of hypnosis, increase knowledge of hypnotic phenomena, and expand understanding of perceptual awareness. A summary of the qualitative research methodologies to enhance understanding of multicultural hypnotic experiences is presented. This groundwork provides for further exploration of cross-cultural hypnosis. Surprisingly, some suggestions have remained underutilized or not published.
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43

Peters, John G. "Inductive Hermeneutics and Cross-Cultural Interpretation." College Literature 45, no. 4 (2018): 826–31. http://dx.doi.org/10.1353/lit.2018.0051.

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44

Donahue, Tiane. "Cross-Cultural Analysis of Student Writing." Written Communication 25, no. 3 (July 2008): 319–52. http://dx.doi.org/10.1177/0741088308319515.

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45

Harrison, Tracie, and Ramona Ann Parker. "Issues in Cross-Cultural Comparative Research." Research and Theory for Nursing Practice 24, no. 4 (November 2010): 233–40. http://dx.doi.org/10.1891/1541-6577.24.4.233.

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It is the purpose of this article to describe the methodological issues when designing qualitative cultural comparative studies, which may be used to address health disparities. Overall, two broad types of comparative studies were found: primary and secondary comparative studies. Methodological issues to consider when designing primary studies were reviewed. The main areas discussed in this article relate to sampling and study purpose, sample boundaries, theoretical context, concept development, analogous comparisons, and systematic comparisons. Nurses are in a prime position to pose the qualitative research questions needed to address health disparities within their clinical settings. It is suggested that awareness of the method types and issues might inspire further qualitative comparative work.
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46

Pascual, Alexandre, Christophe Oteme, Luminita Samson, Qiong Wang, Séverine Halimi-Falkowicz, Lionel Souchet, Fabien Girandola, Nicolas Guéguen, and Robert-Vincent Joule. "Cross-Cultural Investigation of Compliance Without Pressure." Cross-Cultural Research 46, no. 4 (October 3, 2012): 394–416. http://dx.doi.org/10.1177/1069397112450859.

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Compliance-without-pressure techniques have been widely studied in North America and West Europe. Among these techniques, the “but you are free” (BYAF) is a verbal compliance procedure that solicits someone to comply with a request by simply telling a person that he or she is free to accept or refuse the request. This technique is interpreted with the commitment theory and the psychological reactance theory which are more relevant in individualistic cultures than in collectivist cultures. So, four studies compared the efficiency of the BYAF technique in collectivist cultures (Ivory Coast, Russia, and China) and in individualist cultures (France and Romania). As suggested in the hypothesis, our analysis indicated that the BYAF technique will be much less successful in more collectivist cultures. Such results underline the importance of considering specific cultural contexts in social influence studies.
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47

Linsley, Philip Mark, Alexander Linsley, Matthias Beck, and Simon Mollan. "Employing neo-Durkheimian institutional theory in cross-cultural accounting research." Accounting, Auditing & Accountability Journal 29, no. 8 (October 17, 2016): 1270–93. http://dx.doi.org/10.1108/aaaj-07-2015-2156.

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Purpose The purpose of this paper is to propose Neo-Durkheimian institutional theory, developed by the Durkheimian institutional theory, as developed by anthropologist Mary Douglas, as a suitable theory base for undertaking cross-cultural accounting research. The social theory provides a structure for examining within-country and cross-country actions and behaviours of different groups and communities. It avoids associating nations and cultures, instead contending any nation will comprise four different solidarities engaging in constant dialogues. Further, it is a dynamic theory able to take account of cultural change. Design/methodology/approach The paper establishes a case for using neo-Durkheimian institutional theory in cross-cultural accounting research by specifying the key components of the theory and addressing common criticisms. To illustrate how the theory might be utilised in the domain of accounting and finance research, a comparative interpretation of the different experiences of financialization in Germany and the UK is provided drawing on Douglas’s grid-group schema. Findings Neo-Durkheimian institutional theory is deemed sufficiently capable of interpreting the behaviours of different social groups and is not open to the same criticisms as Hofstede’s work. Differences in Douglasian cultural dialogues in the post-1945 history of Germany and the UK provide an explanation of the variations in the comparative experiences of financialization. Originality/value Neo-Durkheimian institutional theory has been used in a wide range of contexts; however, it has been little used in the context of accounting research. The adoption of the theory in future accounting research can redress a Hofstedian-bias in accounting research.
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48

Jemielniak, Dariusz. "Cross-cultural management and digital societies." Journal of Organizational Change Management 29, no. 1 (February 8, 2016): 108–15. http://dx.doi.org/10.1108/jocm-11-2015-0220.

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Purpose – The purpose of this paper is to see how digital societies’ studies can be inspired by cross-cultural management. Design/methodology/approach – Theory critical analysis and review. Findings – The paper reveals many similarities and analogies, allowing for useful connections between cross-cultural management research, and studying digital societies. Originality/value – By exposing methodological and theoretical links of cross-cultural management field in general, and Magala’s contribution in particular, the following paper helps in better understanding of contemporary research on digital societies, as well as allows for the use of already proven methodologies and approaches in the emerging field of the internet studies.
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49

Shevtsova, Maria. "Sociocultural Analysis: National and Cross-cultural Performance." Theatre Research International 22, no. 1 (1997): 4–18. http://dx.doi.org/10.1017/s0307883300015893.

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It is well known that theatre semiotics follows the metamorphoses of theories of semiotics in general and, like them, draws on Charles Peirce and American pragmatism, Saussurean linguistics and the linguistics of the Prague Circle, Russian formalism and French structuralism. These currents converge in the theatre semiotics of the 70s, producing a methodology that is highly scientist, technical, self-reflexive and abstract. This type of theatre semiotics may no longer be an up-markettopic, nor is it stone-dead. Its fundamental principle of ‘abstract objectivism’, as Bakhtin/Voloshinov describe it, survives despite the greater flexibility provided by its attention to such areas as reception theory and theories of cultural systems. Its inclusion of reception theory acknowledged of the fact that spectators exist in the construction of semiosis. Ideas concerning cultural systems and, thus, primarily those concerning codes were used to indicate the importance of cultural contexts in the processes of signification.
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50

Ma, Xin. "An Application of Cultural Models Theory to Cross-cultural Awareness Cultivation in Primary School English Teaching." Theory and Practice in Language Studies 10, no. 1 (December 24, 2019): 111. http://dx.doi.org/10.17507/tpls.1001.16.

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Cultural models theory is one of the most important theories in cognitive linguistics. This paper briefly introduces the theory of cultural models in cognitive linguistics, analyses the current situation of cross-cultural awareness teaching in primary school, and further discusses the significance of cultural models theory in the cultivation of cross-cultural awareness in primary school English teaching. This theory provides a tool for teachers to cultivate pupils' cross-cultural awareness, so teachers can effectively introduce cultural factors into primary school English teaching.
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