Books on the topic 'Cross- Cultural Marketing Model'

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1

Robert, Rugimbana, and Nwankwo Sonny, eds. Cross-cultural marketing. London: Thomson, 2003.

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2

Handbook of cross-cultural marketing. Binghamton, NY: International Business Press, 1998.

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3

Erdener, Kaynak, ed. Cross-national and cross-cultural issues in food marketing. New York: International Business Press, 1999.

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4

Burton, Dawn. Cross-cultural marketing: Theory, practice and relevance. Abingdon, Oxon: Routledge, 2008.

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5

Lee, Michael Soon. Cross-cultural selling for dummies. Hoboken, N.J: Wiley, 2009.

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6

Peter, Woolliams, ed. Marketing across cultures. Chichester, West Sussex, England: Capstone, 2004.

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7

Lee, Michael Soon. Cross-Cultural Selling For Dummies®. New York: John Wiley & Sons, Ltd., 2008.

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8

Canigiani, Marco, and Sergio Cherubini. Esperienze internazionali nel marketing sportivo. Torino: G. Giappichelli, 1998.

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9

Cross-cultural business behavior: Marketing, negotiating, and managing across cultures. 2nd ed. Copenhagen: Copenhagen Business School Press, 1999.

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10

Cross-cultural business behavior: Marketing, negotiating and managing across cultures. Copenhagen: Handelshøjskolens forlag, 1996.

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11

1954-, Seligmann Linda J., ed. Women traders in cross-cultural perspective: Mediating identities, marketing wares. Stanford, Calif: Stanford University Press, 2001.

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12

McCall, J. B. Marketing by agreement: A cross-cultural approach to business negotiations. 2nd ed. Chichester [England]: Wiley, 1989.

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13

Selnes, Fred. Market orientation in U.S. and Scandinavian companies: A cross-cultural study. Cambridge, Mass: Marketing Science Institute, 1997.

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14

Selnes, Fred. Market orientation in U.S. and Scandinavian companies: A cross-cultural study. Cambridge, Mass: Marketing Science Institute, 1997.

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15

Selnes, Fred. Market orientation in U.S. and Scandinavian companies: A cross-cultural study. Cambridge, Mass: Marketing Science Institute, 1997.

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16

Simmet-Blomberg, Heike. Interkulturelle Marktforschung im europäischen Transformationsprozess. Stuttgart: Schäffer-Poeschel, 1998.

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17

Hidden messages in culture-centered counseling: A triad training model. Thousand Oaks, CA: Sage Publications, 2000.

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18

Cross-cultural business behavior: Marketing, negotiating, sourcing and managing across cultures. 3rd ed. Copenhagen, Denmark: Copenhagen Business School Press, 2002.

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19

Rapaille, G. Clotaire. 7 secrets of marketing in a multi-cultural world. Provo, Utah: Executive Excellence Publishing, 2001.

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20

Cross-cultural business behavior: A guide for global management. 5th ed. Copenhagen: Copenhagen Business School Press, 2012.

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21

Analyzing the cultural diversity of consumers in the global marketplace. Hershey, PA: Business Science Reference, 2015.

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22

Evenko, Leonid Ivanovich. An empirical study of marketing negotiations in the Soviet Union. Cambridge, Mass. (1000 Massachusetts Ave., Cambridge 02138-2060): Marketing Science Institute, 1990.

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23

Western perspectives on Chinese higher education: A model for cross-cultural inquiry. Madison, N.J: Fairleigh Dickinson University Press, 1996.

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24

Seeco, Louis Itumeleng. Marketing the same difference: Cultural and language dichotomy in advertising. Randburg [South Africa]: Knowres Pub., 2010.

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25

Rugimbana, Robert, and Sonny Nwankwo. Cross-Cultural Marketing. Int. Cengage Business Press, 2002.

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26

Burton, Dawn. Cross-Cultural Marketing. Routledge, 2008. http://dx.doi.org/10.4324/9780203889343.

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27

Vescovi, Tiziano. Cross-Cultural Marketing: European Perspectives. Elgar Publishing Limited, Edward, 2022.

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28

Vescovi, Tiziano. Cross-Cultural Marketing: European Perspectives. Elgar Publishing Limited, Edward, 2022.

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29

Herbig, Paul, and Erdener Kaynak. Handbook of Cross-Cultural Marketing. Taylor & Francis Group, 2014.

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30

Herbig, Paul, and Erdener Kaynak. Handbook of Cross-Cultural Marketing. Taylor & Francis Group, 2014.

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31

Herbig, Paul, and Erdener Kaynak. Handbook of Cross-Cultural Marketing. Taylor & Francis Group, 2014.

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32

Brodowsky, Glen, and Camille Schuster. Handbook on Cross-Cultural Marketing. Edward Elgar Publishing, 2020. http://dx.doi.org/10.4337/9781788978545.

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33

Kaynak, Erdener. Handbook of Cross-Cultural Marketing. Routledge, 2014. http://dx.doi.org/10.4324/9781315865492.

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34

Herbig, Paul A. Handbook of Cross Cultural Marketing. Jaico Publishing House, 2005.

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35

Herbig, Paul, and Erdener Kaynak. Handbook of Cross-Cultural Marketing. Taylor & Francis Group, 2014.

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36

Schuster, Camille P., and Glen H. Brodowsky. Handbook on Cross-Cultural Marketing. Elgar Publishing Limited, Edward, 2020.

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37

Psychology of Marketing: Cross-Cultural Perspectives. Taylor & Francis Group, 2010.

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38

Schuster, Camille P., and Phil Harris. Newer Insights into Marketing: Cross-Cultural and Cross-National Perspectives. Taylor & Francis Group, 2014.

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39

Schuster, Camille P., and Phil Harris. Newer Insights into Marketing: Cross-Cultural and Cross-National Perspectives. Taylor & Francis Group, 2014.

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40

Newer Insights into Marketing: Cross-Cultural and Cross-National Perspectives. Taylor & Francis Group, 2016.

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41

Schuster, Camille P., and Phil Harris. Newer Insights into Marketing: Cross-Cultural and Cross-National Perspectives. Taylor & Francis Group, 2014.

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42

Schuster, Camille P., and Phil Harris. Newer Insights into Marketing: Cross-Cultural and Cross-National Perspectives. Taylor & Francis Group, 2014.

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43

Kaynak, Erdener. Cross-National and Cross-Cultural Issues in Food Marketing. Taylor & Francis Group, 2014.

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44

Kaynak, Erdener. Cross-National and Cross-Cultural Issues in Food Marketing. Taylor & Francis Group, 2014.

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45

Kaynak, Erdener. Cross-National and Cross-Cultural Issues in Food Marketing. Haworth Press, 2000.

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46

Kaynak, Erdener. Cross-National and Cross-Cultural Issues in Food Marketing. Haworth Press, 2000.

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47

Kaynak, Erdener. Cross-National and Cross-Cultural Issues in Food Marketing. Routledge, 2014. http://dx.doi.org/10.4324/9781315865287.

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48

Cross-national and cross-cultural issues in food marketing. New York: International Business Press, 1999.

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49

Moriuchi, Emi. Cross-Cultural Social Media Marketing: Bridging Across Cultural Differences. Emerald Publishing Limited, 2021. http://dx.doi.org/10.1108/9781838671754.

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50

Moriuchi, Emi. Cross-Cultural Social Media Marketing: Bridging Across Cultural Differences. Emerald Publishing Limited, 2021.

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