Relevant bibliographies by topics / Cross- Cultural Marketing Model

Academic literature on the topic 'Cross- Cultural Marketing Model'

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Published: 10 December 2022
Last updated: 28 January 2023

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Journal articles on the topic "Cross- Cultural Marketing Model"

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Sohmen, Victor S. "Towards A Qualitative Model of Cross-Cultural Marketing." South Asian Journal of Marketing & Management Research 6, no. 12 (2016): 80. http://dx.doi.org/10.5958/2249-877x.2016.00042.4.

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Purchase, Sharon, and Antony Ward. "AAR model: cross‐cultural developments." International Marketing Review 20, no. 2 (April 2003): 161–79. http://dx.doi.org/10.1108/02651330310470384.

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Williams, Jerome D., Sang-Lin Han, and William J. Qualls. "A Conceptual Model and Study of Cross-Cultural Business Relationships." Journal of Business Research 42, no. 2 (June 1998): 135–43. http://dx.doi.org/10.1016/s0148-2963(97)00109-4.

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Cwalina, Wojciech, Andrzej Falkowski, and Bruce I. Newman. "Towards the development of a cross‐cultural model of voter behavior." European Journal of Marketing 44, no. 3/4 (April 6, 2010): 351–68. http://dx.doi.org/10.1108/03090561011020462.

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Alsaleh, Dhoha A., Michael T. Elliott, Frank Q. Fu, and Ramendra Thakur. "Cross-cultural differences in the adoption of social media." Journal of Research in Interactive Marketing 13, no. 1 (March 11, 2019): 119–40. http://dx.doi.org/10.1108/jrim-10-2017-0092.

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PurposeAs social media have become very popular and an integral part of the world economy in recent years, identifying factors that influence consumers’ attitudes toward social media sites has become a major goal of many researchers in academia and industry. This paper aims to identify factors that predict consumers’ attitudes and intentions toward usage of Instagram, a relatively new social media tool. In addition, it examines the role of an important dimension of culture – individualism vs collectivism –to determine cultural influences on the adoption of social media in the USA (i.e. an individualistic culture) and Kuwait (i.e. a collectivist culture).Design/methodology/approachData were collected from a convenience sample of undergraduate business and MBA students from Kuwait and the USA. To validate the measures for the constructs depicted in the conceptual model, the authors conducted an exploratory factor analysis using all items. They then conducted a confirmatory factor analysis to further evaluate the adequacy and validity of the measurement model. They also tested the hypotheses using structural equation modeling (SEM).FindingsOut of the nine hypotheses that were tested for significance, the SEM results indicated that seven hypotheses were significant. The results indicated a non-significant result between perceived critical mass is not a predictor of perceived usefulness and social influence to attitude.Research limitations/implicationsThe current study has some limitations that need to be recognized and can be used as guidelines for future research. First, college students represent only a portion of online users and may impact the external validity of our study. Hence, a more diverse sample with a broader range of ages, incomes, education levels, cultures and national origins would be advisable. Second, this study featured a dynamically continuous innovation (Instagram) rather than a discontinuous innovation. Third, other factors can be carried out to see other variables other than those described in this study to predict consumer’s attitude and intention to use the social media.Practical implicationsCultural characteristics such as individualism/collectivism would seem to be potentially useful when segmenting countries. The results of the current study indicate that the modified model is applicable to a cross-national group of social media users. This study demonstrates the impact of cultural characteristics on various technology adoption. Hence, managers must be aware that countries can be grouped according to the type of cultural effect within each. Each social media category, clusters can be formed consisting of countries that are expected to have similar usage patterns based on technological capability and social norms. By understanding the factors that influence each cluster of countries, firms can design customized social media programs.Social implicationsThis research provides valuable information to better understand the consumers’ attitudes and intentions toward the emerging social media landscape. Indeed, the popularity of social media has greatly changed the way in which people communicate in today’s world. In particular, Instagram has gradually become a major communication media for both social and business purposes. This research shed light into the factors that influence intentions to adopt social media across different cultures. It empirically examines the role of culture – individualism vs collectivism – by using two samples (i.e. Kuwait and the USA) to determine cultural influences on the adoption of social media in different cultures.Originality/valueUsing data drawn from Kuwait and US samples, this current study draws upon the theory of reasoned action (Fishbein and Ajzen, 1975) and the technology acceptance model (Davis, 1989). The results of the analysis indicate that the modified model is applicable to a cross-national group of social media users. Moreover, this study demonstrates the impact of cultural characteristics on various technology adoption constructs in the model.
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Calantone, Roger, Michael Morris, and Jotindar Johar. "A cross-cultural benefit segmentation analysis to evaluate the traditional assimilation model." International Journal of Research in Marketing 2, no. 3 (January 1985): 207–17. http://dx.doi.org/10.1016/0167-8116(85)90013-8.

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Naumova, Olena, Svitlana Bilan, and Mariia Naumova. "Luxury consumers’ behavior: a cross-cultural aspect." Innovative Marketing 15, no. 4 (November 12, 2019): 1–13. http://dx.doi.org/10.21511/im.15(4).2019.01.

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A comprehensive study of the consumers’ needs and demands, the patterns of their social and cultural behavior are essential to the success of the modern luxury companies in their market activity. The purpose of research is to study the possible differences and similarities in the perception of luxury and motivation to purchase these goods by consumers in different parts of the world and selection of acceptable marketing tools. The study is built on the results of analysis of cultural values in some countries using the country comparison tool developed by Hofstede and the results of analysis of scientific articles on the behavior of luxury goods consumers in different countries. The methodology approach – Hofstede’s model of national culture and scientific studies belonging to cultural impacts on luxury consumers’ behavior – is applied to explore cross-cultural differences in luxury consumption behavior. The findings of the study are as follows: consumers from countries with high power distance, collectivism, and masculinity, long-term orientation, and low indulgence primarily perceive social values in consuming luxury goods and are sensitive to conspicuous luxury-status. In cultures with high individualism, masculinity, indulgence, and low power distance, consumers display to perceive individual and functional values and are sensitive to “emotional hedonistic luxury.” The consumption of luxury goods in the Asian region is characterized by significant focusing on social values and status consumption, more than in the rest of the world. The motives of achievements in the form of self-realization and self-actualization are among the main reasons for the luxury consumption of European Union consumers.
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Paul Jones, Robert, Jewon Lyu, Rodney Runyan, Ann Fairhurst, Youn-Kyung Kim, and Laura Jolly. "Cross cultural consensus: development of the universal leadership model." International Journal of Retail & Distribution Management 42, no. 4 (April 8, 2014): 240–66. http://dx.doi.org/10.1108/ijrdm-09-2012-0078.

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Purpose – Retailers have demonstrated mixed results during international expansions. However, home market saturation and the economic climate are forcing more and more retailers to look beyond their borders for revenue. A critical participant in the internationalizing effort is the expatriate manager. Unfortunately the literature is unclear and at times conflicted over how to select and prepare expatriate management for their leadership role. Therefore, this study was designed with the purpose of uncovering various factors which may lead to expatriate retail management success. Design/methodology/approach – Based on the lack of unanimity in the literature this study adopted a qualitative research methodology in order to develop some consensus regarding successful expatriate leadership attributes. Grounded theory was employed utilizing extensive in-depth interviews as the primary data gathering and analysis tools. Findings – A multi-dimensional construct emerged from the data requiring all dimensions to be utilized for a successful retail expatriate assignment. The construct of “Universal Leadership”, is proposed as formative, comprised of reflective sub-dimensions; Ability, Adaptability, Ambassadorship, and Awareness (Self), which we refer to as the Four A's, for successful expatriate management assignments. Several propositions are put forward as suggestions for future research in the use of the universal leadership model for both selection and training of retail expatriate managers. Originality/value – The study develops a theoretical platform for expatriate leadership success allowing for cultural and business variation. Awareness is introduced as a critical attribute in achieving success as an expatriate success. The universal leadership model proposes attributes beneficial for training and also selection which is critically under examined in the literature.
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Sampaio, Cláudio Hoffmann, Wagner Junior Ladeira, and Fernando De Oliveira Santini. "Apps for mobile banking and customer satisfaction: a cross-cultural study." International Journal of Bank Marketing 35, no. 7 (October 2, 2017): 1133–53. http://dx.doi.org/10.1108/ijbm-09-2015-0146.

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Purpose By specifically focussing on the use of mobile banking apps, the purpose of this paper is to examine how perceived justice moderates the relationship between the benefits offered by mobile banking and the consequences of satisfaction with mobile banking. This research employs a model in which mobile banking offers comprehensive benefits, satisfaction and consequences that favour mobile banking; in addition, the model also tests the moderating role of perceived justice and uncertainty avoidance in this context. Design/methodology/approach This survey study was conducted among bank customers who suffered service failure with certain mobile banking apps. The surveys were collected in three different countries: Brazil, India and the USA. A total of 383 questionnaires were collected. Confirmatory factor analysis and structural equation modelling were applied to analyse and test the hypotheses of this study. Findings The results indicate that the benefits offered by mobile banking are positively related to customer satisfaction. Additionally, three consequences of customer satisfaction were analysed: trust, loyalty and positive word-of-mouth. Regarding the context of service failure, the influence of offered benefits on customer satisfaction was significantly different between customers with high and low perceived justice. Uncertainty avoidance (Brazil, USA and India) was not a significant moderator in this study. Practical implications The model can be useful for banks to understand perceived justice. Additionally, managers can use the study’s results to develop strategies to better serve customers. Originality/value The main contribution is to extend previous research on the benefits offered by mobile banking and the consequences of satisfaction with mobile banking, which includes studies on service failure and perceived justice.
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Krautz, Carolin, and Stefan Hoffmann. "The Tenure-Based Customer Retention Model: A Cross-Cultural Validation." Journal of International Marketing 25, no. 3 (September 2017): 83–106. http://dx.doi.org/10.1509/jim.16.0040.

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Dissertations / Theses on the topic "Cross- Cultural Marketing Model"

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Watchravesringkan, Kittichai. "A hierarchical model of values, price perception, ongoing search and shopping behaviors: A cross-cultural comparison." Diss., The University of Arizona, 2005. http://hdl.handle.net/10150/280776.

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A considerable degree of cross-cultural research has recognized the impact of cultural values of individualism and collectivism on individuals' consumption behavior. Recently, the impact of international market expansion and modernization may have helped transform values of materialism among Asians. It is evident that values have a hierarchical influence on consumption behavior through higher-order cognition (e.g., perceptions and attitudes). In this study, we argue that materialism, individualism, and collectivism have an impact on consumers' ongoing search and shopping behaviors through consumers' perceived two different roles of price: symbolic and functional. The symbolic role reflects a person's self-enhancement, role position, and self-image, whereas the functional role implies the motivational aspect of an individual's consumption. This current paper is comprised of two studies. In study one, we attempt to establish the overall hierarchical flow of the cultural values of materialism, individualism, and collectivism with regard to consumers' perceived symbolic and functional roles of price, which in turn affect their ongoing search and mall shopping behavior for apparel products based on the combined sample from two cultures, American and Korean. In study two, we focus on establishing a cross-cultural validation of the hierarchical model of values-price perception-ongoing search-shopping behaviors in four countries (the United States, Canada, Thailand, and China). Additionally, study two extends study one by incorporating both horizontal versus vertical individualism and collectivism and the role of the Internet as informational and transactional sources into the hierarchical model. The final sample is comprised of 806 college students. Of these, 192 are Americans, 158 are Canadian, 248 are Thai, and 208 are Chinese. The present findings illustrate that cross-cultural validation using the hierarchical model of values-price perception-ongoing search-shopping behavior is established. However, the underlying constructs explaining such flow differ considerably across cultures. Using a culture (i.e., region) and an individual (i.e., country) level of analysis, we further found that there are differences and similarities related to materialism; as well, the impact of horizontal versus vertical individualism and collectivism and the interrelationships among these constructs are examined. Implications for future theoretical and practitioner research are provided. Limitations and future research directions are also acknowledged.
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Yani, de Soriano Marie Mirella. "An empirical examination of the behavioural perspective model of consumer choice in a Latin American context." Thesis, Keele University, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.341242.

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Chung, Sean. "The role of culture in service quality : a cross-national study in Britain and Trinidad and Tobago." Thesis, University of Manchester, 2015. https://www.research.manchester.ac.uk/portal/en/theses/the-role-of-culture-in-service-quality-a-crossnational-study-in-britain-and-trinidad-and-tobago(d335d918-3d93-4bdb-842e-f424a8d4e217).html.

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The primary aim of this thesis was to explore the role culture plays in service delivery, more specifically on consumers' perceptions of service quality and its potential impact on complaint behaviour. A key premise of the thesis was that prominent models of service quality are conceptualized largely in western contexts without considering conceptual meaning in various contexts or nuances of meaning. Furthermore, there may indeed be unique aspects of culture in each context not yet identified in the extant literature. With this in mind, a qualitative approach was employed in order to gain an in-depth understanding of consumers' perceptions. The thesis was conducted in three stages culminating in three separate papers. Stage 1 involved a student sample of Trinidad and Tobago nationals currently enrolled at university in the North West region of the UK. Generally this stage served as a pilot for the larger cross-national study. Interview data and subsequent thematic analyses culminated in a holistic, multi-dimensional hierarchical framework labelled Conceptualization of Service Quality in Cultural Context (CSQCC). Within this framework two key cultural triggers called Culture of Closeness and Culture of Servitude where found to have an overarching influence on all variables in the model. As well as uniquely including culture, the CSQCC also encompasses human resources and operational variables not included in traditional service quality models namely Employee Work Ethic/Attitudes, Organizational Responsibility and Customer Responsibility. Stage 2 which included samples of British and Trinidad and Tobago nationals, all currently living in their country of birth were part of the larger study sample. Findings from both country contexts indicate that the general structure of the CSQCC identified in Stage 1 is upheld demonstrating universality in terms of the range of factors consumers utilize in their evaluations of service quality, at least in Britain and the UK. Notwithstanding the similarities, the importance weightings for the universal aspects of the CSQCC framework appear to vary. Furthermore, cultural triggers again were found to have an overarching influence consumers' perceptions, two such triggers were identified for British nationals-British Reserve and Culture of Cordiality, and for Trinbagonian nationals two additional triggers-Festive Culture and Culture of Entitlement. Data for Stage 3 was collected at the same time at Stage 2 and involved a cross-national analysis of consumer complaint behaviour. Based on the empirical data a Cultural Framework of Consumer Complaint Behaviour (CFCCB) was proposed inclusive of consumers' behavioural processes and post-interaction behavioural outcomes. There are four key processes-cognitive, motivational, environmental and emotive-with emotions playing a central role. The unique cultural triggers identified in Stages 1 and 2 were also found to influence these behavioural processes which in turn impact behavioural outcomes. To the best of the researcher's knowledge such a holistic model as the CFCCB has not been previously conceptualized. There is no such thing as "culture-free" behaviour; culture and human behaviour are deeply intertwined, and thus multinationals and global firms need to be environmentally sensitive, identify the cultural triggers in potential markets, and assess their likely impact on service quality delivery.
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Dakin, John. "Country of origin effect and the image of Third World manufactured goods exporters : an example from Zimbabwe." Thesis, University of Derby, 2006. http://hdl.handle.net/10545/224911.

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This thesis reports research in the Country-of-Origin (COO) area of international business, into the postulated phenomenon of Negative Image. Image has been regarded as a potential purchase decision influencing factor but to date not investigated in-depth. Research was carried out in the business to business area, across cultures and between developed and developing countries, using an example from Zimbabwe. The primary research methodology comprised semi-structured elite interviews with Zimbabwean footwear exporters and UK footwear importers. A questionnaire incorporating sections on topics related to the international image of manufactured goods exporters based in Third World countries was also administered to the UK footwear importers. This dealt with political, commercial and image aspects of importer-exporter relationships and also addressed directly the issue of Third World businessmen's image. Results from the field work demonstrate that the Negative Image of Third World manufactured goods exporters directly affects importer decision making and that Negative Image has an exclusively negative impact. Data from inductive analysis of interviews and supporting correlations arising from the questionnaire were used to construct a model of the relationships and formalise the concepts and constructs of Negative Image. These included disparities in exporter and importer expectations of quality, price, delivery and performance. In addition unreliability, inefficiency, professionalism, lack of both marketing skills and social conversation contribute to the phenomenon. A potential conflict was identified at the individual level between personal and professional perspectives and a reciprocal Negative Image of importers was identified from the Zimbabwean exporters' perspective. Suggestions are made regarding the key factors in exporter-importer relationship development and conclusions are then drawn suggesting that improvement to levels of importer-exporter contacts and information flows can be useful in ameliorating the Negative Image effect. Scenarios for image improvement are offered at government, firm and individual levels. Finally, limitations of the research are discussed and recommendations for further research are given
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Svobodova, Petra, and Anna Gnyria. "Cross-cultural differences in marketing communications : The Importance of cross-cultural differences in the marketing communications: Investigated in Central and Eastern Europe." Thesis, Karlstads universitet, Avdelningen för företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-27896.

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Despite the globalization and cultures’ convergence, it is scholarly recognized that cross-cultural issues are important in a business context, especially for companies extending their activities internationally. However, existing theory does not provide an explicit answer of how cultural differences between countries influence customers’ perception of different aspects of marketing communication mix. That is why the underlying task of the current paper is to investigate if cross-cultural differences within the same geographic region are big enough to affect customers’ perception of marketing communication mix used. To facilitate a data collection, Central and Eastern European region represented by Ukraine and Czech Republic were chosen. As a reference tourism industry was used, due to its’ current significance, scale and global nature. Data was collected by conducting secondary and primary research, both having quantitative nature. Secondary data was collected through statistical offices and official on-line sources. For the primary research purposes a questionnaire survey was conducted among pre-defined target audience in Czech Republic and Ukraine. 300 responses obtained provided a solid basis for the further analysis.  Based on the relevant theory and secondary research findings four hypotheses were developed to address the research question “Does cross-cultural differences within Central and Eastern Europe affect the marketing communication mix in a specific industry?”. The study results provided that cultural differences exist not only between different regions, but also found within the same geographic region. When considered from marketing perspective, they are significant enough to influence customers’ preferences and perceptions of different aspects of marketing communication mix. The results obtained are specific for a particular case, so they can not be applied to some other countries. However, when it comes to marketing communication perceptions, the results can be used as guidelines by other industries then tourism
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Rayford, Vernon Alvin. "A cross cultural communication model of ministry." Theological Research Exchange Network (TREN), 1989. http://www.tren.com.

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Adams, Pedro Duan. "An international marketing framework for Ford South Africa in Nigeria." Thesis, Nelson Mandela Metropolitan University, 2016. http://hdl.handle.net/10948/3869.

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Africa is seen as the last investment frontier and according to literature will have a GDP of $1.5 trillion by the year 2016 and a population that is double the size of Europe. The rapid expansion of infrastructure and construction in African countries, such as Mozambique and Zambia has increased the demand for commercial vehicles. This has sparked unparalleled marketing opportunities for automotive manufacturers and the continent is fast attracting major players in this sector. The international marketing literature still lacks detailed studies and research into the marketing deliberations and trades in Africa. Therefore, according literature a greater representation of African culture within the international marketing literature would provide relevance and richness in the global market place and offer greater insight to organisations who are seeking to invest and expand their businesses in Africa. The management issue here is to comprehend the diversity and vastness of this region and putting together all spheres to ensure growth and creating brand loyalty. The key challenge here is for management to be able to grasp and understand not only the various cultures but also the way of doing business in such a vastly different region. It is therefore imperative for Ford Motor Company to fully understand these factors so as to take full advantage associated with entering a market early which is commonly referred as first-mover-advantage. A case in point is when General Motors entered the Chinese automotive industry in 1997 when the Chinese market was relatively small. General Motors’ enthusiasm and commitment back in 1997 was driven by a belief that China would ultimately become an economic powerhouse and emerge as one of the world’s largest automotive markets. By the year 2010 China was one of the world’s biggest automotive markets and General Motors was a dominant force in this market. Africa has all the key elements for the growth and development of a robust automotive market. By studying past experiences and outcomes from empirical studies on international marketing with emphasis on the automotive industry, it will be possible to draw lessons and experience about the potential growth of the automotive sector on the African continent. This study will also be of great significance to other automotive manufacturers and suppliers looking to expand their business and market share across Africa due to the increase of the middle class. Therefore creative strategies and thinking of how to circumvent challenges in the African cultural environment, creativity in managing bureaucracy and due diligence about business and investment opportunities will uncover unprecedented volumes of profitable business that lies untapped on the African continent. Data from the quantitative study suggest that culture, political environment, country-of-origin, competition and country infrastructure in Nigeria, are essential factors to the development of a successful international marketing strategy for Ford South Africa. This study therefore concludes that Ford Motor Company of South Africa can utilize this framework in order to gain greater market share and ultimately success in Nigeria. Recommendations were also made for future research studies that can contribute to the international marketing literature with emphasis on the African market.
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Dietrich, Katrina, and Giorgos Angelakis. "Services Marketing in a Cross-Cultural Environment: Elekta in Germany." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-16249.

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Abstract Title: Services Marketing in a Cross-Cultural Environment: Elekta in Germany Level: Master Thesis in Business Administration Author: Katrina Dietrich & Giorgos Angelakis Supervisor: Maria Fregidou-Malama Examiner: Akmal Hyder Date: 2014-January   Aim: This study aims to examine how culture, trust, network and standardization/adaption are applied within the Service Marketing of Elekta in Germany and if they overcome the characteristics of Services within a culturally different environment.   Method: The research uses qualitative data, applies a single case study, questionnaires and semi-structured interviews to collect primary data.   Result & Conclusions: The applied model shows that Elekta uses a balance between adaptation and standardization as well as applies trust and network under awareness and use of the German culture. These factors are used in combination and are influencing each other in order to create a homogeneous and tangible service.   Suggestions for future research: The case study indicates that one company is subject of the study in one country, hence generalization cannot be achieved. Therefore future research of other countries and other service industries can extend this research.   Contribution of the thesis: This research stresses the importance of culture, adaptation/ standardisation and trust and networks in cross-cultural services marketing of Elekta. It shows how heterogeneity and intangibility are influenced by the variable trust, network, adaptation/ standardization and culture.
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Hsieh, Hsiu Ching. "A new model for cross-cultural web design." Thesis, Brunel University, 2008. http://bura.brunel.ac.uk/handle/2438/5388.

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People from different cultures use web interface in different ways, expect different visual representation, navigation, interaction, mental model, and layouts etc., and have different communication patterns and expectation. In the context of globalisation, web localisation becomes a powerful strategy to acquire an audience in a global market. Therefore, web developers and designers have to make adaptations to fit the needs of people from different cultures, and the way cultural factors are integrated into web interface design needs to be improved. Most previous research lacks an appropriate way to apply cultural factors into web development. No empirical study of the web interface has been carried out to support the cross-cultural web design model. It is noted that no single model can support all cross-cultural web communication but a new model is needed to bridge the gap and improve the limitations. Thus the research aim was to build a new model of cross-cultural web design to contribute to effective communication. Following an extensive literature review, a local web audit was conducted, then a series of experiments with users to gather and evaluate data and build and validate the new model. A new model, based on a study of British and Taiwanese users, was formulated and validated demonstrating that content and message remain the core of web design but the performance of the selected users is influenced by the cultural dimension and cultural preferences and this, in turn impacts on the effectiveness of the web communication. For the British user sample, ease of using the website was seen to be strongly related to desirability. Taiwanese users showed preference for visual pleasure but no relationship between efficient performance and desirability. The resultant model contributes to the knowledge of how to design effective web interfaces for British and Taiwanese cultures and is replicable for the purpose of comparing approaches to designing for other cultures.
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Stuckey, Rachel E. "Creating a Model for Developmental, Cross-Cultural Design." University of Cincinnati / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1342716398.

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Books on the topic "Cross- Cultural Marketing Model"

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Robert, Rugimbana, and Nwankwo Sonny, eds. Cross-cultural marketing. London: Thomson, 2003.

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Handbook of cross-cultural marketing. Binghamton, NY: International Business Press, 1998.

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Erdener, Kaynak, ed. Cross-national and cross-cultural issues in food marketing. New York: International Business Press, 1999.

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Burton, Dawn. Cross-cultural marketing: Theory, practice and relevance. Abingdon, Oxon: Routledge, 2008.

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Lee, Michael Soon. Cross-cultural selling for dummies. Hoboken, N.J: Wiley, 2009.

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Peter, Woolliams, ed. Marketing across cultures. Chichester, West Sussex, England: Capstone, 2004.

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Lee, Michael Soon. Cross-Cultural Selling For Dummies®. New York: John Wiley & Sons, Ltd., 2008.

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Canigiani, Marco, and Sergio Cherubini. Esperienze internazionali nel marketing sportivo. Torino: G. Giappichelli, 1998.

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Cross-cultural business behavior: Marketing, negotiating, and managing across cultures. 2nd ed. Copenhagen: Copenhagen Business School Press, 1999.

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Cross-cultural business behavior: Marketing, negotiating and managing across cultures. Copenhagen: Handelshøjskolens forlag, 1996.

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Book chapters on the topic "Cross- Cultural Marketing Model"

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Rodrigo, M. Elaine, and T. Felix Mavondo. "A Cross-Cultural Model of Western-Chinese Business Relationships." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 278–82. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17320-7_77.

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Chang, Tsen-Yao. "Co-creative Value for Cultural and Creative Economic Growth – Designing a Cultural Merchandise and Constructing a Marketing Model." In Cross-Cultural Design, 427–36. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-07308-8_41.

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Leach, Mark P., and Annie H. Liu. "Applying Conjoint Analysis to International Markets: A Cross-Cultural Comparison of Model Fit." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 69–73. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13141-2_35.

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Broyles, S. Allen, and David W. Schumann. "Cross-Culturally Testing a Brand Equity Antecedent/Consequence Model." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 232–40. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11806-2_103.

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Mengüç, Bülent. "A Preliminary Analysis on the Cross-cultural Applicability of the Structural Model of Consumer Knowledge Assessment." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 12–13. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17320-7_4.

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Lowe, Robin, Isobel Doole, and Felicity Mendoza. "Cross cultural marketing strategies." In Entrepreneurship Marketing, 300–323. Second edition. | Abingdon, Oxon ; New York, NY : Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9780429505461-19.

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Torres, Edwin N., and Tingting Zhang. "Cross-cultural guest interactions." In Customer Service Marketing, 177–92. London: Routledge, 2022. http://dx.doi.org/10.4324/9780429263965-11.

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Löffler, Michael, and Reinhold Decker. "Service Satisfaction With Premium Durables: A Cross-Cultural Investigation." In Quantitative Marketing and Marketing Management, 401–22. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-3722-3_19.

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Hennigs, Nadine, Klaus-Peter Wiedmann, and Christiane Klarmann. "Consumer Value Perception of Luxury Goods: A Cross-Cultural and Cross-Industry Comparison." In Luxury Marketing, 77–99. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4399-6_5.

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Graebin, Caroline. "Cross-Cultural Considerations." In The Palgrave Encyclopedia of Social Marketing, 1–5. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-14449-4_4-1.

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Conference papers on the topic "Cross- Cultural Marketing Model"

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Štetka, Peter, and Nora Grisáková. "Cross-Cultural Segmentation: Hierarchical Clustering Analysis Using Hofstede’s Cultural Model." In Sustainable Business Development Perspectives 2022. Brno: Masaryk University Press, 2022. http://dx.doi.org/10.5817/cz.muni.p280-0197-2022-24.

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The aim of this paper is to identify specific cultural segments i.e., clusters within the global market, which could be defined from marketers’ perspective as a zone of cultural homogeneity. It allows marketers to create and apply uniformed marketing program for each segment separately, using the strengths of localization, while maintaining a reasonable level of global approach i.e., optimized glocalization. The segmentation presented in this paper was conducted using the Hierarchical clustering analysis. As a segmentation variable (bases), the Hofstede’s cultural dimensions were applied i.e., power distance, individualism, uncertainty avoidance, masculinity, long-term orientation, and indulgence. Using statistical measures of the loss of information, six segments were created and described. For the description purposes, the bases were applied as the descriptors were left out of this research, creating the universal bases for future research, and allowing future precisions of these findings.
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Chen, Xilin, and Tao Xi. "Cross-Cultural Management of Chinese Traditional Theatre Industry Based on Broadway Operation Model." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001860.

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Broadway, as one of the leading commercial show districts in the West, has a mature commercial experience and operation model. The theatre industry on Broadway is different from other places, and its production and marketing methods have also proven to be highly successful. This paper analyses the business model, artistic concept, communication strategy, and user research of Western theatre based on Broadway at the academic level. At the practical level, the paper investigates the cross-cultural management and communication model of the Chinese theatre industry. The Broadway theatre management that operates separately for theatres and productions, together with the art form that focuses on scenery, stage art, and sound effects, is applied to the management and communication of the traditional Chinese theatre industry. The paper aims at promoting traditional culture and making traditional theatre more suitable for modern aesthetic needs and market demands. The contribution of the paper is to improve traditional Chinese theatre into a creator-centered theatre performance consisting of music, song, dance, and dialogue in a cross-cultural context, based on the Broadway operation model. A modern marketing campaign is used to promote exposure and sustainability. As a result, a framework for Chinese traditional theatre products based on cross-culture is constructed.
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Dongsheng Zhou, Qiang Xue, Jianren Shi, and Ning Li. "A research on cross-cultural e-marketing in China." In Proceedings of ICSSSM '05. 2005 International Conference on Services Systems and Services Management, 2005. IEEE, 2005. http://dx.doi.org/10.1109/icsssm.2005.1499578.

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Tian, Robert Guang, and Xuehua Lan. "E-commerce Concerns: Cross-Cultural Factors in Internet Marketing." In 2009 International Conference on Electronic Commerce and Business Intelligence, ECBI. IEEE, 2009. http://dx.doi.org/10.1109/ecbi.2009.55.

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Oralkan, Ayca. "Highlighting Cross-cultural Differences as Rhetorical Strategies in Tourism Marketing for Eurasian Countries." In International Conference on Eurasian Economies. Eurasian Economists Association, 2019. http://dx.doi.org/10.36880/c11.02278.

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Today, tourism represents a large part of the global economy. Tourism, which has become a widespread activity of the modern world, has generated a diversified marketing sector with motivations such as experiencing different natural conditions and different cultures. In addition to its contribution to regional development, the marketing of cultural tourism promotes multidimensional cultural characteristics that have a positive impact on the welfare of society. Quality of life as an understanding of life satisfaction is increased by the standards offered by tourism. In this context, tourism marketing strategies designed according to intercultural differences provide mutual benefits. The aim of this paper is to highlight possible rhetorical approaches to the attractiveness of cultural diversity that accompany the welfare effect of cultural tourism.
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Sun, Hairong. "Research on Cross-Cultural Marketing in the New Media Era." In 4th International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200316.118.

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Qu, Jinghui. "Research of Tourism and Cultural Marketing Operation Model." In 6th International Conference on Electronic, Mechanical, Information and Management Society. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/emim-16.2016.20.

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Chang, He, Yuan Rongchang, and Wang Zhifang. "Study on Cross-cultural Marketing of Western Luxury Commodities in China." In 2012 International Conference on Business Computing and Global Informatization (BCGIN). IEEE, 2012. http://dx.doi.org/10.1109/bcgin.2012.113.

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"Cross-cultural Impact on Marketing Strategies: A Study on Automobile Industry." In International Conference on Business, Law and Corporate Social Responsibility. International Centre of Economics, Humanities and Management, 2014. http://dx.doi.org/10.15242/icehm.ed1014004.

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Wang, Ying. "Research on Marketing Adaptability of Cross-border E-commerce under Different Cultural Symbols." In 2017 7th International Conference on Education and Management (ICEM 2017). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/icem-17.2018.126.

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Reports on the topic "Cross- Cultural Marketing Model"

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Rasmussen, Louise J., Winston R. Sieck, Beth W. Crandall, Benjamin G. Simpkins, and Jennifer L. Smith. Data Collection and Analysis for a Cross-Cultural Competence Model. Fort Belvoir, VA: Defense Technical Information Center, January 2013. http://dx.doi.org/10.21236/ada588188.

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McCloskey, Michael J., Kyle J. Behymer, Elizabeth L. Papautsky, Karol G. Ross, and Allison Abbe. A Developmental Model of Cross-Cultural Competence at the Tactical Level. Fort Belvoir, VA: Defense Technical Information Center, November 2010. http://dx.doi.org/10.21236/ada534118.

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Olsen, Elisa, Josefa Gonzales, and Chelsea Wilkinson. Applications and testing of a modified cross-cultural product design model: The case of the Althea Goddess Headdress. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-907.

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Atkinson, Dan, and Alex Hale, eds. From Source to Sea: ScARF Marine and Maritime Panel Report. Society of Antiquaries of Scotland, September 2012. http://dx.doi.org/10.9750/scarf.09.2012.126.

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The main recommendations of the panel report can be summarised under four headings: 1. From Source to Sea: River systems, from their source to the sea and beyond, should form the focus for research projects, allowing the integration of all archaeological work carried out along their course. Future research should take a holistic view of the marine and maritime historic environment, from inland lakes that feed freshwater river routes, to tidal estuaries and out to the open sea. This view of the landscape/seascape encompasses a very broad range of archaeology and enables connections to be made without the restrictions of geographical or political boundaries. Research strategies, programmes From Source to Sea: ScARF Marine and Maritime Panel Report iii and projects can adopt this approach at multiple levels; from national to site-specific, with the aim of remaining holistic and cross-cutting. 2. Submerged Landscapes: The rising research profile of submerged landscapes has recently been embodied into a European Cooperation in Science and Technology (COST) Action; Submerged Prehistoric Archaeology and Landscapes of the Continental Shelf (SPLASHCOS), with exciting proposals for future research. Future work needs to be integrated with wider initiatives such as this on an international scale. Recent projects have begun to demonstrate the research potential for submerged landscapes in and beyond Scotland, as well as the need to collaborate with industrial partners, in order that commercially-created datasets can be accessed and used. More data is required in order to fully model the changing coastline around Scotland and develop predictive models of site survival. Such work is crucial to understanding life in early prehistoric Scotland, and how the earliest communities responded to a changing environment. 3. Marine & Maritime Historic Landscapes: Scotland’s coastal and intertidal zones and maritime hinterland encompass in-shore islands, trans-continental shipping lanes, ports and harbours, and transport infrastructure to intertidal fish-traps, and define understanding and conceptualisation of the liminal zone between the land and the sea. Due to the pervasive nature of the Marine and Maritime historic landscape, a holistic approach should be taken that incorporates evidence from a variety of sources including commercial and research archaeology, local and national societies, off-shore and onshore commercial development; and including studies derived from, but not limited to history, ethnology, cultural studies, folklore and architecture and involving a wide range of recording techniques ranging from photography, laser imaging, and sonar survey through to more orthodox drawn survey and excavation. 4. Collaboration: As is implicit in all the above, multi-disciplinary, collaborative, and cross-sector approaches are essential in order to ensure the capacity to meet the research challenges of the marine and maritime historic environment. There is a need for collaboration across the heritage sector and beyond, into specific areas of industry, science and the arts. Methods of communication amongst the constituent research individuals, institutions and networks should be developed, and dissemination of research results promoted. The formation of research communities, especially virtual centres of excellence, should be encouraged in order to build capacity.
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