Academic literature on the topic 'Cross- Cultural Marketing Model'
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Journal articles on the topic "Cross- Cultural Marketing Model"
Sohmen, Victor S. "Towards A Qualitative Model of Cross-Cultural Marketing." South Asian Journal of Marketing & Management Research 6, no. 12 (2016): 80. http://dx.doi.org/10.5958/2249-877x.2016.00042.4.
Full textPurchase, Sharon, and Antony Ward. "AAR model: cross‐cultural developments." International Marketing Review 20, no. 2 (April 2003): 161–79. http://dx.doi.org/10.1108/02651330310470384.
Full textWilliams, Jerome D., Sang-Lin Han, and William J. Qualls. "A Conceptual Model and Study of Cross-Cultural Business Relationships." Journal of Business Research 42, no. 2 (June 1998): 135–43. http://dx.doi.org/10.1016/s0148-2963(97)00109-4.
Full textCwalina, Wojciech, Andrzej Falkowski, and Bruce I. Newman. "Towards the development of a cross‐cultural model of voter behavior." European Journal of Marketing 44, no. 3/4 (April 6, 2010): 351–68. http://dx.doi.org/10.1108/03090561011020462.
Full textAlsaleh, Dhoha A., Michael T. Elliott, Frank Q. Fu, and Ramendra Thakur. "Cross-cultural differences in the adoption of social media." Journal of Research in Interactive Marketing 13, no. 1 (March 11, 2019): 119–40. http://dx.doi.org/10.1108/jrim-10-2017-0092.
Full textCalantone, Roger, Michael Morris, and Jotindar Johar. "A cross-cultural benefit segmentation analysis to evaluate the traditional assimilation model." International Journal of Research in Marketing 2, no. 3 (January 1985): 207–17. http://dx.doi.org/10.1016/0167-8116(85)90013-8.
Full textNaumova, Olena, Svitlana Bilan, and Mariia Naumova. "Luxury consumers’ behavior: a cross-cultural aspect." Innovative Marketing 15, no. 4 (November 12, 2019): 1–13. http://dx.doi.org/10.21511/im.15(4).2019.01.
Full textPaul Jones, Robert, Jewon Lyu, Rodney Runyan, Ann Fairhurst, Youn-Kyung Kim, and Laura Jolly. "Cross cultural consensus: development of the universal leadership model." International Journal of Retail & Distribution Management 42, no. 4 (April 8, 2014): 240–66. http://dx.doi.org/10.1108/ijrdm-09-2012-0078.
Full textSampaio, Cláudio Hoffmann, Wagner Junior Ladeira, and Fernando De Oliveira Santini. "Apps for mobile banking and customer satisfaction: a cross-cultural study." International Journal of Bank Marketing 35, no. 7 (October 2, 2017): 1133–53. http://dx.doi.org/10.1108/ijbm-09-2015-0146.
Full textKrautz, Carolin, and Stefan Hoffmann. "The Tenure-Based Customer Retention Model: A Cross-Cultural Validation." Journal of International Marketing 25, no. 3 (September 2017): 83–106. http://dx.doi.org/10.1509/jim.16.0040.
Full textDissertations / Theses on the topic "Cross- Cultural Marketing Model"
Watchravesringkan, Kittichai. "A hierarchical model of values, price perception, ongoing search and shopping behaviors: A cross-cultural comparison." Diss., The University of Arizona, 2005. http://hdl.handle.net/10150/280776.
Full textYani, de Soriano Marie Mirella. "An empirical examination of the behavioural perspective model of consumer choice in a Latin American context." Thesis, Keele University, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.341242.
Full textChung, Sean. "The role of culture in service quality : a cross-national study in Britain and Trinidad and Tobago." Thesis, University of Manchester, 2015. https://www.research.manchester.ac.uk/portal/en/theses/the-role-of-culture-in-service-quality-a-crossnational-study-in-britain-and-trinidad-and-tobago(d335d918-3d93-4bdb-842e-f424a8d4e217).html.
Full textDakin, John. "Country of origin effect and the image of Third World manufactured goods exporters : an example from Zimbabwe." Thesis, University of Derby, 2006. http://hdl.handle.net/10545/224911.
Full textSvobodova, Petra, and Anna Gnyria. "Cross-cultural differences in marketing communications : The Importance of cross-cultural differences in the marketing communications: Investigated in Central and Eastern Europe." Thesis, Karlstads universitet, Avdelningen för företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-27896.
Full textRayford, Vernon Alvin. "A cross cultural communication model of ministry." Theological Research Exchange Network (TREN), 1989. http://www.tren.com.
Full textAdams, Pedro Duan. "An international marketing framework for Ford South Africa in Nigeria." Thesis, Nelson Mandela Metropolitan University, 2016. http://hdl.handle.net/10948/3869.
Full textDietrich, Katrina, and Giorgos Angelakis. "Services Marketing in a Cross-Cultural Environment: Elekta in Germany." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-16249.
Full textHsieh, Hsiu Ching. "A new model for cross-cultural web design." Thesis, Brunel University, 2008. http://bura.brunel.ac.uk/handle/2438/5388.
Full textStuckey, Rachel E. "Creating a Model for Developmental, Cross-Cultural Design." University of Cincinnati / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1342716398.
Full textBooks on the topic "Cross- Cultural Marketing Model"
Robert, Rugimbana, and Nwankwo Sonny, eds. Cross-cultural marketing. London: Thomson, 2003.
Find full textHandbook of cross-cultural marketing. Binghamton, NY: International Business Press, 1998.
Find full textErdener, Kaynak, ed. Cross-national and cross-cultural issues in food marketing. New York: International Business Press, 1999.
Find full textBurton, Dawn. Cross-cultural marketing: Theory, practice and relevance. Abingdon, Oxon: Routledge, 2008.
Find full textLee, Michael Soon. Cross-cultural selling for dummies. Hoboken, N.J: Wiley, 2009.
Find full textPeter, Woolliams, ed. Marketing across cultures. Chichester, West Sussex, England: Capstone, 2004.
Find full textLee, Michael Soon. Cross-Cultural Selling For Dummies®. New York: John Wiley & Sons, Ltd., 2008.
Find full textCanigiani, Marco, and Sergio Cherubini. Esperienze internazionali nel marketing sportivo. Torino: G. Giappichelli, 1998.
Find full textCross-cultural business behavior: Marketing, negotiating, and managing across cultures. 2nd ed. Copenhagen: Copenhagen Business School Press, 1999.
Find full textCross-cultural business behavior: Marketing, negotiating and managing across cultures. Copenhagen: Handelshøjskolens forlag, 1996.
Find full textBook chapters on the topic "Cross- Cultural Marketing Model"
Rodrigo, M. Elaine, and T. Felix Mavondo. "A Cross-Cultural Model of Western-Chinese Business Relationships." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 278–82. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17320-7_77.
Full textChang, Tsen-Yao. "Co-creative Value for Cultural and Creative Economic Growth – Designing a Cultural Merchandise and Constructing a Marketing Model." In Cross-Cultural Design, 427–36. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-07308-8_41.
Full textLeach, Mark P., and Annie H. Liu. "Applying Conjoint Analysis to International Markets: A Cross-Cultural Comparison of Model Fit." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 69–73. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13141-2_35.
Full textBroyles, S. Allen, and David W. Schumann. "Cross-Culturally Testing a Brand Equity Antecedent/Consequence Model." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 232–40. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11806-2_103.
Full textMengüç, Bülent. "A Preliminary Analysis on the Cross-cultural Applicability of the Structural Model of Consumer Knowledge Assessment." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 12–13. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17320-7_4.
Full textLowe, Robin, Isobel Doole, and Felicity Mendoza. "Cross cultural marketing strategies." In Entrepreneurship Marketing, 300–323. Second edition. | Abingdon, Oxon ; New York, NY : Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9780429505461-19.
Full textTorres, Edwin N., and Tingting Zhang. "Cross-cultural guest interactions." In Customer Service Marketing, 177–92. London: Routledge, 2022. http://dx.doi.org/10.4324/9780429263965-11.
Full textLöffler, Michael, and Reinhold Decker. "Service Satisfaction With Premium Durables: A Cross-Cultural Investigation." In Quantitative Marketing and Marketing Management, 401–22. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-3722-3_19.
Full textHennigs, Nadine, Klaus-Peter Wiedmann, and Christiane Klarmann. "Consumer Value Perception of Luxury Goods: A Cross-Cultural and Cross-Industry Comparison." In Luxury Marketing, 77–99. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4399-6_5.
Full textGraebin, Caroline. "Cross-Cultural Considerations." In The Palgrave Encyclopedia of Social Marketing, 1–5. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-14449-4_4-1.
Full textConference papers on the topic "Cross- Cultural Marketing Model"
Štetka, Peter, and Nora Grisáková. "Cross-Cultural Segmentation: Hierarchical Clustering Analysis Using Hofstede’s Cultural Model." In Sustainable Business Development Perspectives 2022. Brno: Masaryk University Press, 2022. http://dx.doi.org/10.5817/cz.muni.p280-0197-2022-24.
Full textChen, Xilin, and Tao Xi. "Cross-Cultural Management of Chinese Traditional Theatre Industry Based on Broadway Operation Model." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001860.
Full textDongsheng Zhou, Qiang Xue, Jianren Shi, and Ning Li. "A research on cross-cultural e-marketing in China." In Proceedings of ICSSSM '05. 2005 International Conference on Services Systems and Services Management, 2005. IEEE, 2005. http://dx.doi.org/10.1109/icsssm.2005.1499578.
Full textTian, Robert Guang, and Xuehua Lan. "E-commerce Concerns: Cross-Cultural Factors in Internet Marketing." In 2009 International Conference on Electronic Commerce and Business Intelligence, ECBI. IEEE, 2009. http://dx.doi.org/10.1109/ecbi.2009.55.
Full textOralkan, Ayca. "Highlighting Cross-cultural Differences as Rhetorical Strategies in Tourism Marketing for Eurasian Countries." In International Conference on Eurasian Economies. Eurasian Economists Association, 2019. http://dx.doi.org/10.36880/c11.02278.
Full textSun, Hairong. "Research on Cross-Cultural Marketing in the New Media Era." In 4th International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200316.118.
Full textQu, Jinghui. "Research of Tourism and Cultural Marketing Operation Model." In 6th International Conference on Electronic, Mechanical, Information and Management Society. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/emim-16.2016.20.
Full textChang, He, Yuan Rongchang, and Wang Zhifang. "Study on Cross-cultural Marketing of Western Luxury Commodities in China." In 2012 International Conference on Business Computing and Global Informatization (BCGIN). IEEE, 2012. http://dx.doi.org/10.1109/bcgin.2012.113.
Full text"Cross-cultural Impact on Marketing Strategies: A Study on Automobile Industry." In International Conference on Business, Law and Corporate Social Responsibility. International Centre of Economics, Humanities and Management, 2014. http://dx.doi.org/10.15242/icehm.ed1014004.
Full textWang, Ying. "Research on Marketing Adaptability of Cross-border E-commerce under Different Cultural Symbols." In 2017 7th International Conference on Education and Management (ICEM 2017). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/icem-17.2018.126.
Full textReports on the topic "Cross- Cultural Marketing Model"
Rasmussen, Louise J., Winston R. Sieck, Beth W. Crandall, Benjamin G. Simpkins, and Jennifer L. Smith. Data Collection and Analysis for a Cross-Cultural Competence Model. Fort Belvoir, VA: Defense Technical Information Center, January 2013. http://dx.doi.org/10.21236/ada588188.
Full textMcCloskey, Michael J., Kyle J. Behymer, Elizabeth L. Papautsky, Karol G. Ross, and Allison Abbe. A Developmental Model of Cross-Cultural Competence at the Tactical Level. Fort Belvoir, VA: Defense Technical Information Center, November 2010. http://dx.doi.org/10.21236/ada534118.
Full textOlsen, Elisa, Josefa Gonzales, and Chelsea Wilkinson. Applications and testing of a modified cross-cultural product design model: The case of the Althea Goddess Headdress. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-907.
Full textAtkinson, Dan, and Alex Hale, eds. From Source to Sea: ScARF Marine and Maritime Panel Report. Society of Antiquaries of Scotland, September 2012. http://dx.doi.org/10.9750/scarf.09.2012.126.
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