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Journal articles on the topic 'Credibility, attraction and power'

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Author: Grafiati
Published: 10 December 2022
Last updated: 19 February 2023

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1

Timpal, Risania S., James Massie, and Merinda Pandowo. "The Role of Brand Ambassadors on Consumer Purchase Decision on Tokopedia Marketplace." Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 10, no. 3 (August 2, 2022): 652. http://dx.doi.org/10.35794/emba.v10i3.42366.

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The purpose of this research is to find out the role of brand ambassadors on consumer purchase decision on Tokopedia marketplace. This research used Qualitative method and there were 15 informants who are domicile in North Sulawesi and confirmed to be affected by the ambassadors, they have been interviewed in order to get the result by using VisCAP (Visibility, Credibility, Attraction, and Power) Model by Rossiter and Percy as the indicators. This research shows that mostly the informants bought products on Tokopedia because of the Power, Attraction, and Credibility of the brand ambassadors, and none of them is being affected by the Visibility. To make it more specific, the informants bought things from Tokopedia to get the limited photo card of the brand ambassadors and to support their idol as the loyal fans (Power), they also bought things from Tokopedia because they find the brand ambassadors attractive (Attraction), and the last one, they bought products from Tokopedia because the brand ambassadors are professional in delivering the massage and pursuing the consumer to buy from Tokopedia (Credibility).
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2

Hayati, Annur Fitri, and Noveline Patricia Damanik. "Visibility, Credibility, Attraction dan Power Brand Ambassador Mempengaruhi Brand Image Produk Mie Sedaap Pada Mahasiswa." Jurnal Inovasi Pendidikan Ekonomi (JIPE) 12, no. 1 (April 30, 2022): 61. http://dx.doi.org/10.24036/011168570.

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The purpose of this study was to determine the effect of visibility, credibility, attraction, power brand ambassador to brand Image of Mie Sedaap on students of the Faculty of Economics, Padang State University. This type of research is causative. The population in this study were students of the Faculty of Economics, Padang State University. The number of research samples based on William Cochran's formula was 97 people and selected using the Purposive Sampling technique. The data used is the type of primary data obtained through distributing questionnaires to students of the Faculty of Economics, Padang State University with predetermined criteria. The analytical method used is multiple regression analysis using SPSS 22. The results show that (1) Visibility, credibility, attraction and power of brand ambassadors together have a significant effect on Mie Sedaap's brand image in students of the Faculty of Economics, Padang State University with a value of 50.0% while the rest are other variables that were not investigated. (2) Visibility credibility, attraction and power of brand ambassadors each have a significant effect on Mie Sedaap's brand image on students of the Faculty of Economics, Padang State University. (3) Visibility brand ambassadors have the most influence. strong with a Beta value of 27.7% compared to the variables of credibility, attraction, power ambassador on the brand image of Mie Sedaap Products at the students of the Faculty of Economics, Padang State University.
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3

Mangole, Annisa. "Pengaruh Celebrity Endorser Online Shop di Instagram terhadap Minat Beli Produk Fashion Muslim dalam Sudut Pandang Syariah Marketing." TASAMUH: Jurnal Studi Islam 11, no. 1 (April 1, 2019): 25–48. http://dx.doi.org/10.47945/tasamuh.v11i1.171.

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This study aims to analyze the effect of Instagram endorsement on the interest in buying Muslim fashion products and to find out how to use endorsement Instagram in the perspective of sharia marketing. There are four endorser indicators that will become research variables, namely Visibility, Credibility, Attraction and Power. The method used in the study is a quantitative method with a descriptive type of research. This research was tested by FEBI students at Sunan Kalijaga UIN by taking 100 respondents. Data collection is done by giving questionnaires using the 5-point Likert Scale. The data that has been obtained is then analyzed using the Multiple Linear Regression Test on SPSS 21. The results of the study show that only Credibility and Attraction variables partially have a positive and significant effect on the Interest in Buying FEBI Students at Sunan Kalijaga UIN. While the Visibility and Power variables are less influential. However, simultaneously the Visibility, Credibility, Attraction and Power variables have a positive and significant effect on the Students Interest in Buying FEBI at Sunan Kalijaga UIN with a determination coefficient of 0.502 or 50.2%. This means that the Visibility, Credibility, Attraction and Power variables are able to influence Purchase Interest by 50.2%, while 49.8% are influenced by other variables not included in this study. In addition, from the results of additional questions to respondents, the researchers concluded that the use of endorsers in marketing products is not yet in accordance with the characteristics of sharia marketing and not yet in accordance with ethics that are the principles of sharia marketers.
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Superwiratni, Superwiratni. "Pengaruh Celebrity Endorsement Terhadap Keputusan Menginap Di Cottage Daarul Jannah." Journal : Tourism and Hospitality Essentials Journal 8, no. 2 (November 1, 2018): 99. http://dx.doi.org/10.17509/thej.v8i2.13743.

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This research can be reference in the promotion of the use of celebrity endorser of guests staying at the Cottage Daarul Jannah. Formulation of the problem in the study of how the influence of celebrity endorser views of four dimensions: visibility, credibility, attraction, power of guests staying at the Cottage Daarul Jannah. By using the t test or testing in partial dimensions, visibility and credibility in the variable Celebrity endorsement do not affect significantly, whereas the dimension of the attraction and power has influence significantly. Testing by using the F test simultaneously or together the whole dimension of the celebrity endorsement effect significantly against the decision of the guest's stay
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5

Harly, Gevin Sepria, and Damayanti Octavia. "PENGARUH ENDORSEMENT FASHION BLOGGER TERHADAP MINAT BELI MEREK LOKAL PADA TAHUN 2013 – 2014 (STUDI KASUS PADA FASHION BLOGGER EVITA NUH)." Jurnal Manajemen Indonesia 14, no. 2 (March 30, 2017): 140. http://dx.doi.org/10.25124/jmi.v14i2.358.

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Penelitian ini bertujuan untuk mengetahui bagaimana tanggapan responden mengenai endorsement fashion blogger dan minat beli, serta untuk melihat seberapa besar pengaruh erndorsement fashion blogger terhadap minat beli merek lokal secara parsial maupun simultan. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kausal dan pendekatan kuantitatif. Hasil penelitian yang didapat menunjukkan bahwa Endorsement Fashion Blogger yang terdiri dari sub variabel Visibility, Credibility, Attraction, dan Power mendapat tanggapan responden sebesar 83,72% atau berada pada kategori sangat baik, sedangkan Minat Beli Merek Lokal mendapat tanggapan sebesar 75,4% atau termasuk pada kategori baik. Besarnya pengaruh Endorsement Fashion Blogger terhadap Minat Beli Merek Lokal pada blog Evita Nuh setelah dilakukan pengujian ulang melalui trimming adalah secara simultan variabel Credibility dan Power memiliki pengaruh yang signifikan sebesar 37,4% sedangkan sebesar 62,6% dipengaruhi oleh variabel-variabel lain diluar penelitian ini.
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6

Nye, Joseph S. "Soft Power and Public Diplomacy Revisited." Hague Journal of Diplomacy 14, no. 1-2 (April 22, 2019): 7–20. http://dx.doi.org/10.1163/1871191x-14101013.

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Summary Soft power is the ability to affect others to obtain the outcomes one wants through attraction and persuasion rather than coercion or payment. A country’s soft power rests on its resources of culture, values and policies. A smart-power strategy combines hard- and soft-power resources. Public diplomacy has a long history as a means of promoting a country’s soft power, and soft power was essential in winning the Cold War. Smart public diplomacy requires an understanding of the roles of credibility, self-criticism and civil society in generating soft power. As authoritarian states today use new cyber technologies and other means to disrupt political processes in democracies, questions arise about the boundaries of soft power and the appropriate policies for public diplomacy.
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Piskorska, Beata. "Is the European Union still an attractive international actor? Challenges for the global role of the EU." Przegląd europejski 3 (November 19, 2019): 31–42. http://dx.doi.org/10.5604/01.3001.0013.5840.

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The purpose of the article is to try to outline whether the EU is still an attractive actor in international relations, which is conceptualised as a specific soft, normative and the same transformative power and the centre of attraction for states located outside this organisation. The credibility of the European Union on international arena was undermined by global changes taking place in the 21st century, including emergence of new non-European powers, and particularly a series of crises (financial, migration, identity) that have affected the EU recently. In the article the following analysis will be made: the basic components consisting of attractiveness of the EU and evolution of its perception on the international arena, and the main challenges that the EU has to cope with in order to become a significant power again. It is assumed that the European Union certainly lost its attractiveness and prestige as a result of recent transformations that affected it within the system, but also due to the dynamics of the international environment.
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8

Hasmawati, Fifi. "KARAKTERISTIK KOMUNIKATOR YANG EFEKTIF DALAM KOMUNIKASI ANTAR PRIBADI." Jurnal Komunikasi Islam dan Kehumasan (JKPI) 4, no. 2 (December 25, 2020): 69–95. http://dx.doi.org/10.19109/jkpi.v4i2.7315.

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The character of communicator is called by Aristotle as ethos. Ethos consists of good thoughts, good morals, and good intentions. Another term for ethos is credibility, which consists of two elements, namely expertise and trustworthiness. Another element is the attraction of the communicator and power. This paper contains the characteristics of communicators in interpersonal communication. The three characters mentioned above are the basic characters that must be fulfilled by communicators. However, this character still needs to be complemented by the importance of a Communication Control Pattern so that Interpersonal Communication can be effective.
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9

Masyita, Dina Arti, and Ai Lili Yuliati. "Pengaruh brand ambassador dian sastrowardoyo terhadap brand image produk makeup L’OREAL PARIS (studi pada konsumen L’OREAL kota BANDUNG)." Jurnal Riset Akuntansi Mercu Buana 3, no. 1 (May 12, 2017): 41. http://dx.doi.org/10.26486/jramb.v3i1.408.

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Penggunaan brand ambassador pada brand image adalah suatu strategi pemasaran yang dilakukan untuk membangun citra merek dan pola pikir dari konsumen. Penelitian ini dilakukan pada konsumen L’oreal di Kota Bandung. Tujuan penelitian ini adalah untuk mengetahui pengaruh brand ambassador terhadap brand image produk makeup L’oreal di Kota Bandung. Penelitian menggunakan metode kuantitatif dengan jenis penelitian deskripstif. Sampel diambil menggunakan metode nonprobability sampling dan teknik analisisnya menggunakan regresi linier sederhana. Berdasarkan hasil penelitian menunjukkan bahwa secara parsial brand ambassador Dian Sastrowardoyo (visibility, credibility, attraction dan power) memiliki pengaruh terhadap brand image produk makeup L’oreal. Hasil koefisiensi determinasi brand ambassador berpengaruh terhadap brand image sebesar 56,1% dan sisanya sebesar 43,9% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini.
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10

Fitrianto, Eko Mohammad, Nofiawaty ., and Iisnawaty . "Brand Ambassador Performance and the Effect to Consumer Decision Using VisCAP Model on Online Marketplace in Indonesia." SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS 4, no. 1 (May 31, 2020): 21. http://dx.doi.org/10.29259/sijdeb.v4i1.21-30.

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This research purpose is to examine the effect of brand ambassador to consumer decision using the VisCAP indicator (Visual, Credibility, Attraction, and Power aspect). Using a descriptive design with a single cross-sectional. The samples were taken from 203 people, who had watched the advertisement and had visited the online market. The object of research is an Indonesian young famous singer, Isyana Sarasvati, who become a brand ambassador of Tokopedia (one of the largest online store in Indonesia). Regarding VisCAP indicators are used to measure the brand ambassador’s performance, Credibility is an important thing that influences purchase intention from the brand ambassador of Tokopedia, while the others are insignificant. Brand Ambassador produces differences in variables that influence purchase intention. The marketplace could use ambassador to influence consumer decisions, but they have to realize that every ambassador has different characters and variables that could influence consumer decisions. This paper offers originality such as Indicators on VisCAP that influence purchase intention on Indonesia people could be different on each of the ambassadors. And this paper proposes a future research ide such as develop new research by using transfer meaning approach that could analyze whether the values possessed by ambassadors can spread to products and accepted by consumers.
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11

Wachyuni, Suci Sandi, and Tri Kuntoro Priyambodo. "THE INFLUENCE OF CELEBRITY ENDORSEMENT IN RESTAURANT PRODUCT PURCHASE DECISIONS MAKING." International Journal of Management, Innovation & Entrepreneurial Research 6, no. 2 (August 31, 2020): 45–54. http://dx.doi.org/10.18510/ijmier.2020.625.

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Purpose of the study: The phenomenon of electronic word-of-mouth (eWOM) or word of mouth communication in marketing activities on digital media is one of the most important things in improving the purchasing decision of a product or services. This study aims to analyze the effect of celebrity endorsement on consumer purchase decisions, case studies at Nona Judes Restaurant. Methodology: This research is mixed-method, both qualitative and quantitative. Data collection techniques in this study were interviews and questionnaires that were measured using a Likert scale. The questionnaire was distributed to 100 respondents who were consumers of the Nona Judes restaurant. The data were analyzed using simple linear regression analysis. Main Findings: The results of this study indicate that celebrity endorsement influences product purchase decisions. The contribution of celebrity endorsement variables to product purchase decisions is 25.9%. Researchers concluded that there are several factors considered in selecting endorsers. These factors include big names and experiences, appearance, social media strength of endorsers, and communication skills. Implications: This study is offering suggestions for company management in determining celebrity for product endorsement. The orders of indicators to consider are (1) Power, (2) Credibility, (3) Attraction. Novelty/Originality of this study: This research specifically addresses the role of celebrity endorsement in product purchase decisions in restaurants. This study also produced endorser selection criteria and their indicators, i.e. 1) Power (fame, strengths on social media); 2) Credibility (the truth of information, endorser information skills); 3) Attractiveness (physical appearance, endorser’s characters).
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Angelica, Angelica, and Farid Rusdi. "Pengaruh Endorsement Influencer Pada Produk Scarlett Whitening terhadap Minat Pembelian." Prologia 6, no. 2 (November 2, 2022): 334–40. http://dx.doi.org/10.24912/pr.v6i2.15541.

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At this time there are many ways to promote or advertise products to attract consumers. One of the methods used is endorsement and influencer. This was also done by Scarlett whitening who used the influencer Tasya Farasya. This study aims to analyze and identify the relationship between endorsements and influencers on buying interest in Scarlet Whitening products. The theory used in this study is the theory of buying interest which has 4 indicators, namely: transactional interest, referential interest, preferential interest and exploratory. Then the second theory is the influencer theory which has 5 indicators, namely: realability, knowledge, helpfulness, confidence, and articulation. And the last theory used in this study is the endorsement theory which has 4 indicators, namely: visibility, credibility, attraction, and power. This research approach is quantitative with correlational method which aims to see whether two variables are related to other variables. The data collection technique used is a questionnaire distributed to the research population, namely followers or followers of Tasya Farasya social media who use scarlet whitening products. The sample in this research is the influencer, Tasya Farasya. So through this research it can be concluded that people have an interest in buying a product because of the communication made by influencers on products that can be trusted. Di Saat ini banyak cara untuk melakukan promosi atau mengiklankan produk untuk memikat konsumen. Salah satu cara yang digunakan adalah endorsement dan influencer. Ini juga yang dilakuan oleh Scarlett whitening yang menggunakan influencer Tasya Farasya. Penelitian ini bertujuan untuk menganalisis dan mengidentifikasi relasi antara endorsement maupun influencer terhadap minat beli produk Scarllet Whitening. Teori yang dipergunakan pada penelitian ini yaitu teori minat pembelian yang mempunyai 4 indikator yaitu : minat transaksional, minat refrensial, minat prefensial dan eksploratif. Lalu teori yang kedua ada teori influencer yang memiliki 5 indikator yaitu: realatability, knowledge, helpfulness, confidence, dan articulation. Serta teori terakhir yang dipergunakan dalam penelitian ini yaitu adalah teori endorsement yang memiliki 4 indikator yaitu: visibility, credibility, attraction, dan power. Pendekatan penelitian ini adalah kuantitatif dengan metode korelasional yang bertujuan untuk melihat apakah dua variable yang berhubungan dengan variable lainnya. Teknik pengumpulan data yang yang dipakai yaitu kuisioner yang disebarkan kepada populasi penelitian yaitu pengikut atau followers dari media sosial Tasya Farasya yang memakai produk scarlet whitening. Sample pada penilitian ini adalah influencer Tasya Farasya. Maka melalui penelitian ini dapat disimpulkan bahwa masyarakat mempunyai minat beli terhadap suatu produk karena komunikasi yang dilakukan influencer pada produk yang dapat dipercaya.
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Vito, Adli Danu, and Nurly Meilinda. "The Effect of YouTube Effectiveness on Community Population Popularity (Video Study of Da'wah Ustadz Abdul Somad, Lc., MA on the Tafaqquh Channel Videos among the Teenagers in the Mosque Teenager Association Agung (IRMA) Palembang)." Open Access Indonesia Journal of Social Sciences 2, no. 1 (June 12, 2019): 1–12. http://dx.doi.org/10.37275/oaijss.v2i1.11.

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ABSTRACT Youtube is one of the mass media types of online media that provides information, knowledge, education and entertainment to a wide audience that has considerable appeal compared to other online media. Therefore, some people can gain popularity through YouTube, in this case Ustadz Abdul Somad, Lc., MA, one of the public figures who gained popularity through YouTube with the publication of his lecture videos. In this study the authors used the theory of effectiveness of mass media by Muhammad Nur Jaya and theory by Rahmat as a benchmark. In the theory of mass media effectiveness there are three dimensions, namely 1) Displaying audio and visuals, 2) Easily accessible, 3) Low cost and popularity theory has three dimensions, including 1) Credibility, 2) Attraction, 3) Power. The results showed that there was a significant influence between the effectiveness of YouTube on the tafaqquh video channel on the popularity of the community leader Ustadz Abdul Somad, Lc., MA among adolescents who were members of the Palembang Grand Mosque Youth Association (IRMA) with a fairly high level of popularity.
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Qurratu’aini, Naura, Siti Nursanti, and Oky Oxcygentri. "Pengaruh Choi Siwon Pada Iklan Mie Sedaap Korean Terhadap Keputusan Pembelian Oleh Generasi Z." LUGAS Jurnal Komunikasi 5, no. 1 (June 30, 2021): 31–41. http://dx.doi.org/10.31334/lugas.v5i1.1555.

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The entry of Korean culture in Indonesia has made many companies take steps to take advantage of this. Mie Sedaap is one of the instant noodle companies that saw this opportunity and took steps by releasing a new flavor variant, the Korean taste with Choi Siwon as its brand ambassador. This research was conducted to determine the extent of the influence arising from Choi Siwon in Mie Sedaap advertisement on the purchase decision of Generation Z on the basis of the theory of Stimulus Organism Response and Viscap Model which was carried out using quantitative methods, and by survey method, distributing questionnaires online to 360 respondents. which is obtained from calculations with the sampling technique, namely simple random sampling. The data analysis technique was performed using a Likert scale with simple linear regression equation data analysis. This study resulted in several things, namely that there was no influence between the visibility of Choi Siwon's brand ambassador on purchasing decisions, and there was an influence between credibility, attraction, and brand ambassador Choi Siwon's power on purchasing decisions
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Dimelia, Sabrina, and Farid Rusdy. "Pengaruh Selebriti Endorser Instagram Terhadap Minat Beli Followers." Prologia 3, no. 1 (December 9, 2019): 247. http://dx.doi.org/10.24912/pr.v3i1.6247.

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Saat ini banyak pemilik akun instagram menjadi selebriti endorser dari sebuah produk. Tujuan penelitiaan ini untuk mengetahui Pengaruh Selebriti Endorser Instagram @awkarin Terhadap Minat Beli Followers. Peneliti menggunakan empat teori yaitu Sosial Media, Instagram, Selebriti Endorser dan Minat Beli. Peran selebriti endoser yaitu mengiklankan berbagai produk untuk menarik perhatian atau minat beli para pengikut akun tersebut. Selebriti Endorser memiliki empat indikator yaitu : visibility, credibility, attraction, power. Sedangkan Variabel Minat Beli memiliki empat indikator :attention, interest, desire, action. Peneliti menggunakan metode kuantitatif dengan populasi followers akun instagram @awkarin sebanyak 4,3 juta pengguna dengan sampel 100 responden. Jawaban dari hasil uji koefisien korelasi terpengaruh selebriti endorser kepada minat beli termasuk sedang dengan jawaban 0.457. Selain itu melihat hasil jawban dari uji t hipotesis diantara Selebriti Endorser (X) dan variable Minat Beli (Y) dapat hasil berimbang seperti Selebriti Endorser (X) tidak memiliki pengaruh terhadap followers. Tapi dari variabel Minat Beli ada pengaruh terhadap minat followers. Selain itu dari uji t menunjukkan bahwa followers dari Instagram kurang melihat peran @awkarin sebagai selebriti endorser tetapi mereka lebih melihat terhadap produk yang di endorse sehingga menimbulkan pengaruh terhadap minat beli followers
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Tridayanti, Famelia, and Sylvie Nurfebiaraning. "PENGARUH NCT DREAM SEBAGAI BRAND AMBASSADOR TERHADAP BRAND IMAGE PRODUK MI INSTAN LEMONILO PADA GENERASI MUDA." Medium 10, no. 2 (September 8, 2022): 67–80. http://dx.doi.org/10.25299/medium.2022.vol10(2).10091.

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Berdasarkan data WINA (World Instant Noodle Association), Indonesia menempati peringkat kedua sebagai negara dengan permintaan mi instan terbanyak. Tingginya angka konsumsi mi instan Indonesia dan maraknya masalah kesehatan berkaitan dengan mi instan menjadi alasan utama Lemonilo menghadirkan mi instan yang lebih sehat dan nyaman dikonsumsi. Lemonilo menggandeng grup musik K-pop asal Korea Selatan, NCT DREAM sebagai brand ambassador untuk mendukung komunikasi pemasarannya. Hal ini merupakan bentuk pengaruh Korean Wave, istilah menyebarnya budaya Korea secara global, termasuk di Indonesia. Penelitian ini bertujuan untuk mengetahui adakah dan seberapa besar pengaruh NCT DREAM sebagai brand ambassador terhadap brand image produk mi instan Lemonilo pada generasi muda. Indikator yang diuji dalam penelitian ini adalah brand ambassador sebagai variabel independen dengan sub-variabel visibility, credibility, attraction, dan power, dan brand image sebagai variabel dependen dengan sub-variabel strength of brand association, favorable of brand association, dan uniqueness of brand association. Jenis penelitian ini adalah asosiatif dengan metode kuantitatif. Populasi penelitian ini adalah generasi muda usia 16-30 tahun dengan simple random sampling pada 385 responden melalui penyebaran kuesioner. Hasil penelitian menunjukkan adanya pengaruh signifikan NCT DREAM sebagai brand ambassador terhadap brand image produk mi instan Lemonilo sebesar 39,8% sedangkan sisanya dipengaruhi oleh faktor lain di luar penelitian ini.
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Su, Bo-Chiuan, Li-Wei Wu, Yevvon-Yi-Chi Chang, and Ruo-Hao Hong. "Influencers on Social Media as References: Understanding the Importance of Parasocial Relationships." Sustainability 13, no. 19 (September 30, 2021): 10919. http://dx.doi.org/10.3390/su131910919.

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Audiences’ purchase intentions are vital to the success of influencers on social media. This research examined how interpersonal attraction enhances parasocial relationships (PSRs) between influencers and audiences on social media, and how such parasocial relationships, in turn, affect audiences’ continuance intention. Interpersonal attraction contains three dimensions: task attraction, social attraction, and physical attraction. The results indicated that the three dimensions of interpersonal attraction significantly affected PSRs. The results also showed that informational influence and perceived credibility strengthened the relationship between PSRs and purchase intentions. Moreover, online comments positively moderated the effect of PSRs on informational influence and perceived credibility. The implications and suggestions for future research are also discussed.
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-Wen Lee, Cheng, and Taufiqquddin Ande. "The Effect Of Star Endorser Attraction, Credibility, And Expertise." Jurnal Sosial Sains 2, no. 10 (October 15, 2022): 1115–26. http://dx.doi.org/10.36418/jurnalsosains.v2i10.496.

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Background: Advertising media are frequently employet as promotial media to disseminate information about produducts. The aspect of celebrity endorser's profile is their level of attractiveness, another aspect their credibility and domain knowledge. Purpose: This study aims to examine the effect of attractiveness, credibility, and expertise of celebrity endorsers on purchasing decisions. Method : Experimental research techniques are 59 participants were utilize as the experimental and 60 participants as the control. The data for this study were derived from responses of participants who had received various treatments prior to the distribution of the questionnair. Result : The variable attraction (X1) of the celebrity endorser to the purchase decision (Y) has a value of 0.011 and a significant t-count value of 4.891 at = 0.05 (one-way) t-table value of 1.986. The t-count value > the t-table. The credibility variable (X2) of the celebrity endorser to the purchase decision (Y) has a value of 0.085 and a significant t-count value of 3.426 at = 0.05 (one-way) table t value of 1.986. The t-count value > the t-table. The skill variable (X3) of the celebrity endorser to the purchase decision (Y) has a value of 0.051 and a t-count value of 2.416 is significant at = 0.05 (one-way) t-table value 1986. T-count value > t -table. Conclusion: The results in this study showed that the celebrity endorser variable (X1), credibility variable (X2) and skill variable (X3) had a positive and significant correlation effect on purchasing decisions (Y).
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Kitzinger, Jenny. "Tystade röster och falska minnen. Om genuspolitik i nyhetsproduktionen." Tidskrift för genusvetenskap 21, no. 1 (June 16, 2022): 27–44. http://dx.doi.org/10.55870/tgv.v21i1.4411.

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Gender-politics infuse media production processes. They are evident in the imbalance of power between male and female media workers, the 'newsroom culture, 'masculine' and 'feminine' associations with different media genre and formats and gendered assumptions implicit in judgements about journalistic 'instinct', 'rationality' and 'common sense'. Gender-politics are also evident in the resources mobilised by different pressure groups and in the way journalists evaluate the 'objectivity' and 'credibility' of their sources. Analysis of the operation of gender in media production therefore involves far more than simply counting the number of male and female personnel in different levels in the system. Concrete examples of the range of gendered dynamics are given through a case study of how 'false memory syndrome' became a high-profile issue in Britain. In the mid 1990s, a small pressure group, the British False Memory Society, achieved remarkable success in attracting media attention to their argument that many adults were accusing parents of abuse on the basis of false recollections. Drawing on interviews with 58 journalists and their sources Kitzinger examines how patriarchal power structures and ideologies influenced the media coverage at every level. She highlights the gendered ideas mobilised in defending the status of 'science' against 'psycho-babble', the sexist assumptions around 'hysteria' and the double-standard in reporting men's and women's emotions. Some journalists/editorial staff appeared to identify with falsely accused men and conjured up images of 'matriarchal terror squads'. At the same time some female academics and journalists felt constrained in their opposition to the False Memory Society because of working within professional cultures which might label them 'unscientific' or 'unprofessional'. For example, male journalists could defend their professional 'instincts' about the innocence of an accused man but female journalists who questioned this were vulnerable to accusations of 'bias'. Kitzinger concludes that attention to gender-politics is an essential component of media production analysis and that it challenges some existing assumptions about sources, media formats and journalistic practice. For example, it has implications for theories about 'hard' and 'soft' news agenda, and the status of lay and expert voices. Democratising the media, she argues, should not simply be about 'giving a voice' to 'the man in the street'.
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Fan, Ying. "Soft power: Power of attraction or confusion?" Place Branding and Public Diplomacy 4, no. 2 (May 2008): 147–58. http://dx.doi.org/10.1057/pb.2008.4.

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Bodkin, Charles D., and J. Dennis Lord. "Attraction of power shopping centres." International Review of Retail, Distribution and Consumer Research 7, no. 2 (January 1997): 93–108. http://dx.doi.org/10.1080/095939697343058.

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Chalmers, Debbie. "The power of magnetic attraction." Child Care 15, no. 3 (March 2, 2018): 10–11. http://dx.doi.org/10.12968/chca.2018.15.3.10.

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Amsbary, Jonathan H., Richard Vogel, Mark Hickson, John W. Wittig, and Brian Oakes. "Smoking artifacts as indicators of Homophily, attraction, and credibility: A replication." Communication Research Reports 11, no. 2 (December 1994): 161–67. http://dx.doi.org/10.1080/08824099409359954.

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Burgoon, Judee K., Valerie Manusov, Paul Mineo, and Jerold L. Hale. "Effects of gaze on hiring, credibility, attraction and relational message interpretation." Journal of Nonverbal Behavior 9, no. 3 (1985): 133–46. http://dx.doi.org/10.1007/bf01000735.

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Liu, Na, and Nanke Ye. "Research on Composition of Social Credibility Index Based on Artificial Intelligence Model." Wireless Communications and Mobile Computing 2020 (October 13, 2020): 1–6. http://dx.doi.org/10.1155/2020/8870876.

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Honesty refers to the fairness, justice, and responsibility of public power in social life. In order to enhance the trust of public power in society, it is necessary to analyze the social credibility indicator system. In order to achieve an accurate evaluation of social credibility, this article uses big data mining and artificial intelligence analysis methods to construct a social credibility evaluation index system for public power. First of all, this paper analyzes the distribution structure model of the public power social credibility index and analyzes the empirical mode decomposition and factor analysis of the public power social credibility evaluation data sequence in the social credibility feature distribution model. Secondly, this article constructs the public power social credit evaluation and artificial intelligence data sequence model. Using high-order cumulant features as a constraint operator, the accurate evaluation and consistent estimation of the social credibility index system of public power can be realized. The grey model is used to predict the social credibility of public power and realizes the optimized design of the evaluation model of public power social credibility. The simulation results show that the model has higher accuracy, better error convergence, and objectivity when designing the social reputation index system.
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Yun, Seong-Hun, and Jeong-Nam Kim. "Soft power: From ethnic attraction to national attraction in sociological globalism." International Journal of Intercultural Relations 32, no. 6 (November 2008): 565–77. http://dx.doi.org/10.1016/j.ijintrel.2008.09.001.

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Li, Huaqing, Guo Chen, Xiaofeng Liao, and Tingwen Huang. "Attraction Region Seeking for Power Grids." IEEE Transactions on Circuits and Systems II: Express Briefs 64, no. 2 (February 2017): 201–5. http://dx.doi.org/10.1109/tcsii.2016.2561410.

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Münz, Ulrich, and Diego Romeres. "Region of Attraction of Power Systems." IFAC Proceedings Volumes 46, no. 27 (2013): 49–54. http://dx.doi.org/10.3182/20130925-2-de-4044.00018.

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Pant, Saurabh. "Power-sharing ‘discontinuities’: Legitimacy, rivalry, and credibility." Journal of Theoretical Politics 30, no. 1 (October 5, 2017): 147–77. http://dx.doi.org/10.1177/0951629817729225.

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Power-sharing arrangements between a leader and a popular outsider can be mutually beneficial and threatening. The literature has focused primarily on the former’s trade-off where a leader gains legitimacy when sharing power with a respected outsider but also subsequently creates a rival who could challenge their rule. Yet this outsider also faces a simultaneous trade-off between power and credibility in acquiescing to the leadership. I incorporate both coinciding trade-offs in developing a formal model to examine such power-sharing arrangements which have been prevalent historically and currently. I illustrate a ‘discontinuity’ in optimal power sharing where a leader either shares nothing or shares a specific amount to compensate the rival for the rival’s lost credibility. Counterintuitively, I further show that the leader should share more power with less trustworthy rivals to reduce their strong incentives to challenge. I then revisit the Investiture Controversy in medieval Europe using these insights from the model.
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Smith-Khan, Laura. "Debating credibility." Australian Review of Applied Linguistics 42, no. 1 (July 4, 2019): 4–36. http://dx.doi.org/10.1075/aral.18002.smi.

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Abstract This article explores public debates about credibility in media discourse regarding a Somali refugee who was raped on Nauru. Given the pseudonym “Abyan”, she was living on Nauru as a result of Australian refugee policy and was brought to Australia for medical assistance. Her treatment by the Australian authorities became the subject of debate and was widely discussed in the Australian media. Analyzing a corpus of media articles reporting and commenting on this debate, this article explores how the media’s representations of the key actors shape their credibility. Reflecting existing research, this article finds that Abyan’s experience is used to support broader policy arguments. Further, the discourse presents Abyan as a key speaker, despite her limited ability to defend her credibility. The article concludes that credibility remains an important theme in discourse on refugees and that power asymmetries hidden within this discourse create obstacles for those wishing to challenge it.
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Mcinnes, Colin. "Fatal attraction? Air power and the west." Contemporary Security Policy 22, no. 3 (December 2001): 28–51. http://dx.doi.org/10.1080/135232605123313911218.

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Prabowo, Teguh Arif. "CELEBRITY ENDORSER TERHADAP MINAT BELI PRODUK GEIST." PERFORMA 5, no. 5 (March 31, 2021): 431–39. http://dx.doi.org/10.37715/jp.v5i5.1820.

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Penelitian ini bertujuan untuk mengetahui pengaruh celebrity endorser terhadap minat beli berdasarkan variabel visibility, credibility, attractiveness, dan power. Jenis penelitian ini adalah kuantitatif. Populasi yang digunakan adalah followers Instagram Geist. Jumlah sampel 68 responden yang didapat dari rumus Slovin. Metode yang digunakan dalam penelitian ini yaitu analisis linier berganda. Metode pengumpulan data menggunakan kuesioner yang telah diukur dengan skala Likert dan diolah menggunakan SPSS. Variabel bebas dalam penelitian ini adalah visibility, credibility, attractiveness, dan power. Variabel terikat dalam penelitian ini adalah minat beli. Hasil penelitian ini menunjukkan bahwa variabel visibility, credibility dan attractiveness memiliki pengaruh yang signifikan terhadap minat beli sedangkan variabel power tidak memiliki pengaruh yang signifikan terhadap minat beli produk. Kata Kunci: Visibility, Power, Credibility, Attractiveness, Celebrity Endorser, Minat Beli.
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Wang, Guan, Huan-Huan Li, Li-Wei Ju, Zhong-Fu Tan, Chuang Deng, and Jun-Yong Liu. "The Optimization Model for Electric System Emergency Facility Storage and Transportation Considering Information Credibility." Mathematical Problems in Engineering 2016 (2016): 1–11. http://dx.doi.org/10.1155/2016/8262136.

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When dealing with power system emergency caused by natural disaster, information survey is the important foundation of emergency power supply and repair. The information credibility would directly inflect the credibility and timeliness of electric system emergency work. Therefore, this paper starts the study from the point of information credibility and sets minimizing total cost and loss as the objective function, taking time constraint, transportation road constraint, information credibility constraint, and the parameters of different facilities into consideration and building a location and storage optimization model for electric system emergency facility. And a corresponding facility transportation model was built considering the power loss in demand points. The simulation result shows that the models proposed by this paper could satisfy the requirement of information credibility, improve the adaptability to demand change, and cut down total cost and loss.
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Yongqing Feng, Wenchuan Wu, Boming Zhang, and Wenyuan Li. "Power System Operation Risk Assessment Using Credibility Theory." IEEE Transactions on Power Systems 23, no. 3 (August 2008): 1309–18. http://dx.doi.org/10.1109/tpwrs.2008.922616.

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Haines, Monamie Bhadra. "Contested credibility economies of nuclear power in India." Social Studies of Science 49, no. 1 (February 2019): 29–51. http://dx.doi.org/10.1177/0306312719827114.

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STS scholars studying anti-nuclear activism in the context of nations in the Global North have observed the critical role of science to mediate relations of domination and resistance. Through a historical examination of anti-nuclear activism in India, this article investigates the instrumentalization of science as a liberal democratic rationality. In doing so, the article shows how elite Indian activists – many of whom are scientists, engineers, journalists and academic professionals – will never be seen as scientifically knowledgeable in nuclear matters, because of their non-state educational pedigrees. If activists cannot hold the state accountable through science, they have attempted to anticipate what other kinds of arguments and modes of contention may gain traction. As such, they have deployed more ‘guerilla’ tactics grounded in bureaucratic rationalities in the hopes of installing themselves as alternate sources of expertise in India’s nuclear landscape.
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Dixit, Avinash, and John Londregan. "Political Power and the Credibility of Government Debt." Journal of Economic Theory 94, no. 1 (September 2000): 80–105. http://dx.doi.org/10.1006/jeth.2000.2684.

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Abdiannur, Abdiannur, and Sukimin Sukimin. "CELEBRITY ENDORSER (BINTANG IKLAN) SEBAGAI KOMUNIKASI PEMASARAN TERHADAP KEPUTUSAN MEMBELI OLI FASTRON DI KOTA BALIKPAPAN." Jurnal GeoEkonomi 10, no. 1 (March 31, 2019): 15–28. http://dx.doi.org/10.36277/geoekonomi.v10i1.49.

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Celebrity Endorser (visibility, credibility, attractiveness and power) towards the decision to buy fastron oil in Balikpapan City. The analytical tool used is multiple linear regression. The population in this research is all the use of fastron oil in Balikpapan City and the sample used is 100 respondents using purposive sampling technique. The results showed that the celebrity endorser variables (visibility, credibility, attractiveness, and power) simultaneously associated with Fastron oil purchasing decisions and partial variable visibility had a positive and significant effect, positive and significant credibility, positive and significant attractiveness and positive questionable power and significant to purchasing decisions and power variables are variables that have a dominant influence.
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Kiseleva, Yulia. "Russia's Soft Power Discourse: Identity, Status and the Attraction of Power." Politics 35, no. 3-4 (June 16, 2015): 316–29. http://dx.doi.org/10.1111/1467-9256.12100.

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Lefebvre-Linetzky, Jacques. "The power of language." Short Film Studies 11, no. 1 (January 1, 2021): 49–52. http://dx.doi.org/10.1386/sfs_00030_1.

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The language spoken in La Vis is a constructed language. It is both recognizable and unrecognizable; it gives credibility to the characters and to the whole décor. Reality is elusive and yet believable. Perceived as a multilayered language, it is reduced to one single word in the final sequence.
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Hidayati, Tetra. "KUALITAS PELAYANAN PUBLIK TERHADAP KEPUASAN SERTA KEPERCAYAAN MASYARAKAT PADA KEPOLISIAN SEKTOR (POLSEK) BENGALON." Journal of Innovation in Business and Economics 5, no. 1 (February 27, 2015): 45. http://dx.doi.org/10.22219/jibe.vol5.no1.45-62.

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The purpose of the study is to determine the direct and indirect impact of real evidence, test power, responsiveness, competence, courtesy, credibility and easiness of accessing toward the satisfaction and trust of Police Sector (Polsek) Bengalon. To answer the problem, the study uses path analysis. The results of this study found that responsiveness, competency, courtesy and credibility were directly giving a significant impact to public satisfaction; whereas real evidence, test power and easiness of accessing were directly not giving significant impact to public trust. The variable of responsiveness and credibility were directly giving significant effect toward public trust; meanwhile, the real evidence, test power, competence, courtesy, and easiness of accessing were directly giving significant impact toward public trust. The public was directly giving no significant impact on trust of satisfaction. The real evidence was indirectly giving negative impact on the trust through satisfaction; meanwhile, test power, responsiveness, competence, courtesy, credibility and easiness of accessing were indirectly giving positive impact on public trust through satisfaction
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Milenković, Miloš, and Milovan Subotić. "Non-military aspects of strategic deterrence." Vojno delo 74, no. 4 (2022): 52–63. http://dx.doi.org/10.5937/vojdelo2204052m.

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Nowadays state and its citizens are exposed to a wide range of threats that are not necessarily of a military character, which requires a systemic and strategic response. The main hypothesis of the paper is that the very change in the perception of security, as well as the increasingly diverse manners of endangering it, which are also reflected in the theories of modern wars, impose on state the obligation to expand the concept of strategic deterrence to other spheres of social activities, in addition to the military, which still remains crucially important. In order to better understand the concept of strategic deterrence, the authors try to provide answers to the questions: who should be deterred and what from? In addition to armed aggression, which strategic deterrence is primarily aimed at, the paper indicates that the focus has to also be on all other phenomena and activities that lead to the destabilisation of society, the collapse of institutions, some form of intrastate conflict and, ultimately, the collapse of state and/or violent regime change. Having in mind that deterrence is, in essence, a matter of perception, a special part of the paper is devoted to the analysis of the situation in Serbia, that is, the perception of its internal weaknesses that affect the ability of strategic deterrence. For the purpose of this analysis, in the paper the authors use some databases and reports by international organizations, which make it possible to do a comparative analysis with other countries and monitor its trends. Theoretical assumptions and analysed data are used as a basis for answering the question: how to deter? For strategic deterrence to be effective, first of all it must not be partial and has to encompass all domains of national power. In this sense, it is pointed out that military power is important, but not sufficient. Moreover, in the context of strategic deterrence, the importance of strengthening the international position of state through cooperation with others, as well as attracting foreign investment, is emphasized. Finally, as a key condition for the credibility of strategic deterrence, the authors emphasize political stability and the functioning of institutions. Bearing in mind the expansion of the context of strategic deterrence, important institutions in this regard are, in addition to the military, police, intelligence and security services, certainly also the judiciary, financial institutions, educational and health system, cultural and information institutions, etc. For a country that has not managed to ensure the minimum of unity within its society for strategic decisions, or at least the absence of extreme polarisation, as well as the proper functioning of the state apparatus and other segments of society, there are not armed forces that could defend it. Such a state will not be externally attacked by potential enemies, but internally. Precisely due to this, the authors conclude that without a comprehensive and systemic approach, without strong and efficient institutions, without establishing a functional and democratic society, there is no successful deterrence.
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Wawarah, Saidpudin, Normazaini Saleh Saleh, Nursyamimi Harun, Marhaini Abdul Ghani, and Nur Hazwani Ahmad Damanhuri. "Membina Kredibiliti Pendakwah Selebriti: Panduan Berdakwah Melalui Media Sosial." Al-i’lam - Journal of Contemporary Islamic Communication and Media 1, no. 2 (December 30, 2021): 23–40. http://dx.doi.org/10.33102/jcicom.vol1no2.16.

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The widespread use of social media has opened a new dimension to the community to use this medium for the delivery of da'wah. For celebrity preachers, the influence and attraction that they have within them is able to attract hundreds of thousands of social media users to follow their accounts and subsequently accept and trust the da’wah content posted. Celebrity preachers need to build credibility so that the posting of da'wah content uploaded through social media does not cause the effect of the disorder of religious information presented especially involving the ruling of religious hakams. This study aims to study the credibility that should be built as guidance for the celebrity preachers before uploading any posts of da'wah content on social media. This study uses in-depth interview methods with two preachers namely Mohd Farid Ravi Abdullah and Don Daniyal Don Biyajid. The results found that celebrity preachers on social media should build their credibility by being purely sincere in da’wah intention for Allah (ikhlas), having a sense of responsibility for the content of da'wah posted, seeking to gather religious knowledge as deeply and morally as these celebrity preachers are exemplary followers of their social media accounts.
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Çevik, Senem B. "Reassessing Turkey’s Soft Power: The Rules of Attraction." Alternatives: Global, Local, Political 44, no. 1 (February 2019): 50–71. http://dx.doi.org/10.1177/0304375419853751.

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Since the mid-2000s, Turkey has incorporated a soft power discourse into its foreign policy agenda and shifted its attention toward building up its soft power infrastructure. Up until 2013, Turkey was applauded as a regional powerhouse, an important player in the soft power arena, and a beacon of democracy and stability within an unstable region. However, the restrictions on free speech, media censorship, and the crackdown on the opposition have impacted Turkey’s current soft power ranking. While expanding its diplomatic network and public diplomacy apparatus to wield soft power, Turkey’s global reputation has seen a downward spiral. This article investigates the role that political leadership and political values play in determining Turkey’s soft power capacity. This article’s main contention is that while Turkey increases its global engagement and capacity to appeal non-Western audiences, its capacity to attract international audiences particularly in the West has diminished due to its democratic backsliding.
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Lam, Peng Er. "Japan’s Quest for “Soft Power”: Attraction and Limitation." East Asia 24, no. 4 (October 27, 2007): 349–63. http://dx.doi.org/10.1007/s12140-007-9028-6.

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Yan, Yong, Jinqian Chen, Ying Yao, Shaoyong Guo, Ao Xiong, and Wang Zhang. "Power IoT System Architecture Integrating Trusted Computing and Blockchain." Wireless Communications and Mobile Computing 2022 (May 9, 2022): 1–13. http://dx.doi.org/10.1155/2022/2891917.

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With the construction of power Internet of Things, the network scale is constantly expanding, the network structure is increasingly complex, and the number of terminals is increasing rapidly, resulting in huge pressure on network security protection, and it is urgent to build a credible operation environment to ensure that the Internet of Things runs safely and reliably. This paper proposes a power Internet of Things architecture combining trusted computing and blockchain. The architecture ensures the credibility and security of the terminal based on remote integrity verification and access control policy verification. A method for malicious node detection based on blockchain (MMNDB) is placed in acquisition layer. It is used to monitor the status of each acquisition devices in time, detect the malicious terminal in time, isolate the suspicious terminal with low credibility from the power Internet of Things, and ensure credibility of the acquisition terminal and the data collected. Under premise of ensuring the communication efficiency of the power communication network, this architecture can greatly ensure the stable working of the power Internet of Things.
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Ukeh, O. O., O. R. Ozoemelam, E. C. Justina, and O. O. D. Nduka. "Beyond Just Branding Gimmick: Power of Youths in Eco-Certification in Abia State, Nigeria." Marketing and Management of Innovations, no. 4 (2019): 69–81. http://dx.doi.org/10.21272/mmi.2019.4-06.

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Businesses do not operate in a vacuum. Activities of business have steadily increased pressure on the environment, leading to a growing demand for environmental sustainability and measures to address it. Eco-certification is seen as a strategic communication tool in green marketing strategy to build trust and credibility. This study provides evidence that eco-branding is more than just a branding gimmick. Using a sample of 120 students from Michael Okpara University of Agriculture Umudike, Nigeria, who are the future of environmentalism. The study observed that communication and campaign about environmental practices are not totally rejected by Nigerians. This mirrors the importance of perceived behavioural control especially – the dimension of self-efficacy and could serve as a foundation for developing policies that challenge certain assumptions held by young people concerning ecological issues. It also shows that young people are highly aware of eco-branding and labelling though their perception is limited to their level of exposure hence they consider such products being organic products. In addition, respondents prefer voluntary labelling than mandatory option. Voluntary labelling it emphasis the strength of value and ethical-moral burden and commitment of the firm to the environment. These voluntary labels often come from trusted third-party institutions with high credibility. This study, therefore, identified that consumer’s education is a gateway to achieving the intent of eco-labels and branding because consumer perception of certification is negative.as it is seen as a marketing gimmick which reflects credibility crisis about brands with massive investment to promote environmental performance. This study also provides evidence that what drives certification performance among consumers is their concern about the environment and awareness of benefit such concern have on sustainability. The role of marketing is to design a green communication strategy that improves corporate credibility. In going for eco-label policy, it is important to ensure the credibility of the certification as it reflects the credibility of the firm before the public. Keywords: brand credibility, eco-branding, eco-labelling, eco-certification, environment, youth.
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Nowak, Kristine L., and Christian Rauh. "The Influence of the Avatar on Online Perceptions of Anthropomorphism, Androgyny, Credibility, Homophily, and Attraction." Journal of Computer-Mediated Communication 11, no. 1 (November 2005): 153–78. http://dx.doi.org/10.1111/j.1083-6101.2006.tb00308.x.

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Yan, Xiang Wei, Ying Feng Zheng, Can Yuan, and Meng Qiang Duan. "Research of Expert System in Nuclear Power Plant." Applied Mechanics and Materials 409-410 (September 2013): 1569–72. http://dx.doi.org/10.4028/www.scientific.net/amm.409-410.1569.

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With the rising of the nuclear power plant accident, making the knowledge base of knowledge express difficultly, the inference efficiency of the device system is decreasing as well, but the complexity of nuclear power plant has led to the uncertainty of knowledge. In order to solve these problems, the credibility factor and uncertainty propagation algorithm of the network model is applied to the knowledge representation and inference of expert system, and using the CLIPS implements the fault reasoning. Experiments shows that use of credibility factor and uncertainty propagation algorithm of the network model can effectively solve the uncertainty information and structured knowledge representation in the event of a failure, and inference efficiency of nuclear power plant is improved.
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Tella, Oluwaseun. "The African Union’s Soft Power: An Assessment of Transnational Power of Attraction." African Security 11, no. 3 (July 3, 2018): 201–22. http://dx.doi.org/10.1080/19392206.2018.1507663.

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Zhang, Y. M., G. H. Huang, Q. G. Lin, and H. W. Lu. "Integer fuzzy credibility constrained programming for power system management." Energy 38, no. 1 (February 2012): 398–405. http://dx.doi.org/10.1016/j.energy.2011.11.035.

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