Dissertations / Theses: 'Credibility, attraction and power'

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Kapalko, Ellen. "Fashion in the classroom and perceptions of instructor attraction and credibility." Morgantown, W. Va. : [West Virginia University Libraries], 2001. http://etd.wvu.edu/templates/showETD.cfm?recnum=1995.

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Press, Daryl G. "What causes credibility? : reputation, power, and assessments of credibility during crises." Thesis, Massachusetts Institute of Technology, 2001. http://hdl.handle.net/1721.1/8757.

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Thesis (Ph.D.)--Massachusetts Institute of Technology, Dept. of Political Science, 2001.
Includes bibliographical references (leaves 255-263).
Year after year, Americans are told that their country's reputation is on the line. If we do not carry out our commitments, our foreign policy leaders warn, no one will believe our threats and promises in the future. This claim rests on the hypothesis, which I call the "reputation hypothesis," that tomorrow's enemies will assess America's credibility on the basis of U.S. actions today. Is the reputation hypothesis true? Will our adversaries predict our future actions by looking at today's decisions? More generally, do decision makers predict their adversaries' actions in a crisis by looking at the adversaries' previous actions? I test the reputation hypothesis against a hypothesis which I call the "power/interests" hypothesis. This hypothesis posits that decision makers assess the credibility of an adversary's threats by assessing the current balance of power and interests; commitments are credible when they support important interests and are backed up by the power to carry them out. I test these theories by studying American and British decision making during three crises. From 1958-1962, the Soviet Union and the NATO allies faced each other in a series of crises over Berlin and Cuba. I use evidence from American and British archives to discover how decision makers assessed Soviet credibility during these crises. I look for evidence that they based their assessments of Soviet credibility on past Soviet actions, and for evidence that they assessed Soviet credibility by evaluating the current balance of power and interests. The results are striking: during this period the Soviets repeatedly made threats and then backed down. But years of unfulfilled threats did not damage Soviet credibility. In fact, Soviet credibility grew from 1958-62, as the power/interests hypothesis predicts. American and British decision makers worried constantly about their own reputation, but they did not use Soviet past behavior to assess Soviet credibility. This research suggests that countries should not fight to build a reputation for credibility - threats will be credible if and only if they promote substantial interests and are backed up by sufficient power.
by Daryl Grayson Press.
Ph.D.

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Colley, Kara. "The Effect of Company Information Source on Organizational Attraction." Xavier University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=xavier147385501987839.

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Ekanem, Briana D. "Journalists on Twitter: Followers, Gender and Perceptions of Credibility." Ohio University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1578394714608506.

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Barksdale, Michael. "Power and leader effectiveness in organizations a literature review /." Monterey, Calif. : Naval Postgraduate School, 2008. http://edocs.nps.edu/npspubs/scholarly/MBAPR/2008/Sept/08Sep%5FBarksdale%5FMBA.pdf.

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"Submitted in partial fulfillment of the requirements for the degree of Master of Business Administration from the Naval Postgraduate School, September 2008."
Advisor(s): King, Cynthia L. ; Lindsey, Lisa L. Massi. "September 2008." "MBA professional report"--Cover. Description based on title screen as viewed on November 4, 2008. Includes bibliographical references (p. 61-65). Also available in print.

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Trask, William D. "Leadership, power and interpersonal attraction in a youth correctional facility." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape10/PQDD_0030/MQ47484.pdf.

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Acarlar, Gizem. "Factors Influencing Applicant Attraction To Job Openings." Master's thesis, METU, 2007. http://etd.lib.metu.edu.tr/upload/12608486/index.pdf.

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The main purpose of the present study was to explore the effects of characteristics of information given in a job advertisement (amount of information and the specificity of the information) on the potential applicants&rsquo
willingness to apply to the job opening with the mediating roles of credibility of and satisfaction from the information, and attraction to the organization. In addition to that, the factors affecting the decision of the applicants to apply for the job posted such as application modes (internet, by hand in the same city the applicant lives, by hand in a different city than the applicant lives), different selection methods (interview, personality test, knowledge test), and personality characteristics (goal orientation and self-efficacy) were investigated. The study was conducted in three phases. In the first phase, one hundred and seven Middle East Technical University (METU) students were used to decide between two alternatives of goal orientation and two self-efficacy scales, which were translated into Turkish and adapted for the current study, to be used in the main study by determining the validity and reliabilities of the scales. The second phase was the manipulation check, conducted to test the clarity and meaningfulness of the newly developed job advertisements and questions related to the research hypotheses. Thirty-two METU students were used for the second phase. The final phase was the main study. One hundred and fifty four METU students from Electrical and Electronics Department were used to examine the hypotheses of the study.The students were randomly assigned to the three different versions of job advertisement. Additionally, a questionnaire package was given to each participant. The results supported most of the main hypotheses and the proposed model except for the mediating effect of satisfaction. Advertisement type affected the willingness to apply to the job of potential applicant and this relation was mediated by credibility and credibility was mediated by attractiveness to the organization. A main effect of application mode was found for change in application decision, but no interaction was found between application mode and different attraction levels. Goal orientation found to be affecting applicants&rsquo
decision change for different selection methods. Self-efficacy failed to predict decision change for application for different selection methods. Results are discussed along with the strengths and limitations of the study and suggestions for future research.

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Warner, Martin Clive. "Virginity matters : power and ambiguity in the attraction of the Virgin Mary." Thesis, Durham University, 2003. http://etheses.dur.ac.uk/3140/.

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This thesis seeks to account for virginity as the source of Mary's power to attract. The point of departure is the syncretistic culture of the classical world. Here, patristic use of Old Testament typology recognises the distinctive work of grace in Mary's virginity, thus allowing it to become the determining quality by which her experience is subsequently perceived and universalised. The thesis divides its exploration into the three categories by which Mary is portrayed in the gospels - woman, spouse, mother - concluding its investigation with the end of the nineteenth century and its new understanding of human identity in gender and sexuality. In each category the thesis attempts to identify ways in which the attraction of virginity has functioned through ambiguity (Mary as virgin and mother, mother and spouse of her son) as a positive quality of potency and freedom, rather than as a strictly biological human condition with negative association in contemporary culture. In order to assess the extent of Mary's attraction in periods that lacked the modern forms of articulating self-awareness, the thesis has considered the fabric of devotional practice in religious texts, art, drama and ritual, seeking to allow the perceptions of earlier periods of history (a medium in itself) to challenge our own. As expressions of attraction to Mary, these media have yielded an insight into the power of virginity as a statement of paradisal, heavenly life accessed by grace through male and female human experience. They have also shown virginity to be a source of power that can be exploited for political ends. Finally, the thesis suggests that the power of Mary's virginity has been subversive and liberating in Church and society, thus indicating its neglected significance as a statement about the ambiguity of our nature as human, gendered, and sexual beings.

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Orbash, Danielle Nicole. "Perceived Teacher Power Use and Credibility as a Function of Teacher Self-Disclosure." Miami University / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=miami1218140707.

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Yan, Xun. "In search of power and credibility : essays on Chinese monetary history (1851-1945)." Thesis, London School of Economics and Political Science (University of London), 2015. http://etheses.lse.ac.uk/3307/.

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In many respects, the mid-nineteenth century marks the beginning of China’s modern history: the Opium War (1839-42) and domestic turbulence compelled Chinese statesmen to realise that the old state apparatus was no longer able to cope with the changing world. However the pursuit of greater state capacity collided with a feeble ability to raise taxes and an ancient monetary system far from being unified. How did the government carry out even limited alterations to the monetary system in times of urgent fiscal need? And how did the monetary evolution proceed with these partial reforms? This thesis focuses on the movement of the Chinese monetary system from a traditional metallic system to a modern fiat money system, and discusses three issues during different phases of the transition. The first part re-examines the case of ‘Xianfeng inflation’ (1853-61) when the government attempted to issue new monies to resolve the crisis in public finances. It points out that under the traditional commodity money system the government had little impact on money supply, and that the so-called inflation was an outcome of coinage debasement combined with a banking crisis resulting from the debt default. The second part focuses on the introduction of modern coinage minted with steam power around the 1900s, enabling the government to supply credible monies that no longer relied on their intrinsic metallic values. It argues that this technological innovation allowed the Chinese government for the first time to implement effective monetary manipulation and exert an impact on the rural economy. The third part investigates the behaviour of money holders during a war. It compares the velocities of paper notes issued in Free China and Occupied China during the Second World War (1937-45) and demonstrates that the credibility of the monies depends most on people’s expectations about the survival of the regime. The transition from a traditional to a modern currency system is a search for a new monetary credibility that had formerly lain within the value of the metal. The evolution of the Chinese monetary system illustrates vividly the constant state struggle between monetary credibility – via coercion, technology, or legitimacy – and its pocket gain, when the fiscal soundness is at stake.

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Yeo, Inhan. "Dyadic power shifts and alliance credibility analysis of gap of the threat perception /." [Ames, Iowa : Iowa State University], 2008.

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Buitrón, Arias Natalia. "The attraction of unity : power, knowledge, and community among the Shuar of Ecuadorian Amazonia." Thesis, London School of Economics and Political Science (University of London), 2016. http://etheses.lse.ac.uk/3376/.

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This thesis is about how the Shuar, a group of people living in South-Eastern Ecuador, create centralised political institutions. Over the last century, Shuar have experienced a rapid transition from a highly mobile lifestyle based on small, fluid, politically autonomous family groups to a sedentary life in large, nucleated communities. Owing to the decline of missionary involvement, the gradual loss of power of the ethnic federations, and drastic changes in the subsistence base, Shuar have also become increasingly reliant on state-derived resources, secured by their participation in electoral politics. Based on long-term fieldwork within a network of forest sedentary communities, the thesis explores how Shuar seek to organise themselves in order to live together peacefully and to benefit from public resources while keeping the state at bay. It shows how Shuar have acted creatively to institute new forms of centralised political association which enable them to suppress longstanding antagonistic relations while still prioritising personal and domestic autonomy. Through their management of sedentary communities and their appropriation of external institutions such as schools and government offices, Shuar effectively regenerate domestic wellbeing and valued forms of selfhood. At the same time, they create new political categories and individual identities. The interplay between everyday sociality and consciously created political collectivity reveals the importance of two contrasting but interlinked processes: the flexible shifting back and forth between centralised and decentralised social arrangements; and the emergence of increasingly formalised ways of organising collective life, along with inflexible forms of inequality that escape internal control. By showing how processes of institutionalisation can result in increased formalisation and stratification, but also in social fluidity and political improvisation, the thesis contributes to the broader anthropological understanding of state formation and the political imagination.

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Feizi, Hiva. "Discourse, Affinity and Attraction| A Case Study of Iran's Soft Power Strategy in Afghanistan." Thesis, University of South Florida, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10787971.

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This dissertation is a case study of the Islamic Republic of Iran’s approach to soft power with a focus on Iran’s use of soft power in Afghanistan. This dissertation is unique as it a delves into the diverse conceptual prescriptions on soft power, especially from a non-Western perspective. Studies of soft power in the current International Relations discipline ignore the implicit widespread liberal democratic bias in the current understanding of the concept. This dissertation argues that there are certain ontological assumptions lying deep within the soft power model first proposed by Joseph Nye (1990) that make it difficult to use as a model for studying non-Western states. This stems from Nye’s consideration that sources of attraction, essential in wielding soft power, as universal and equivalent to Western liberal values. Nye does not consider how the sources of attraction that he identifies are biased towards a Western notion of values, culture, policies and institutions. This has led to a disregard of the use of soft power by non-Western states. Thus, the aim of this study is to address the western-centric limitation of Nye’s concept by offering a reconceptualization that can be applied in studying the soft power of states that do not necessarily adhere to the same universal norms.

By applying Laclau and Mouffe’s discourse analysis framework, this dissertation examines Iran’s soft power strategy in Afghanistan between 2007 and 2017, in order to enhance its influence. Iran’s soft power application relies on what that the author calls ‘affinity’, whereby audience-oriented and localized resources of attraction are identified in the target population and are subsequently discursively cultivated. Attraction build through the ‘affinity’ process is different than Western states’ use of attraction and application of soft power.

This dissertation highlights how Iran has created an affinity node centered on a ‘sense of brotherhood’ with its Afghanistan audience. It also shows that the strength of this narrative is in Iran’s ability to create an emotional connection that is embedded in commonalities between the two countries’ in terms of culture, historical legacy, and common language. The analysis presented shows the affinity node of brotherhood appears in over 20 speeches and statements targeted at the Afghan population by the Iranian supreme leader and successive Iranian presidents in recent decades. The notion of brotherhood provides Iran the emotional linkage, the affinity node, to connect with its Afghan audience.

The affinity that Iran establishes with Afghanistan allows Iran to articulate its foreign policy objectives by showing how Iranian influence benefits the Afghan population and appeals to existing Afghan values. In addition, this dissertation finds that Iran devotes considerable resources to the development of these discourses in Afghanistan through the various institutions that in charge of Iran’s public diplomacy activities. The focus of these activities is mainly in the realm of culture, education, and language, leveraging the common ties between Iran and their Afghan audience.

Lastly, the findings of this study indicate that Iran’s approach to soft power is strategically calculated. Iran makes explicit use of soft power that is different from the original notion of soft power as it was formulated by Nye. Iran’s actions show that sources of attraction do not have to be universal, attraction is contextual in its appeal, based on each target audience and can be constructed through discourses. Thus, as Laclau and Mouffe (1985) would say, Iran’s articulation of an antagonistic discourse challenges the hegemonic discourses that are associated with the Western evaluation of soft power.

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Williamson, Rosco. "Frontiers and borders sources of transcendent credibility and the boundaries between political units /." Connect to a 24 p. preview or request complete full text in PDF format. Access restricted to UC campuses, 2007. http://wwwlib.umi.com/cr/ucsd/fullcit?p3258206.

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Thesis (Ph. D.)--University of California, San Diego, 2007.
Title from first page of PDF file (viewed May 25, 2007). Available via ProQuest Digital Dissertations. Vita. Includes bibliographical references (p. 417-456).

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Pýcha, Jan. "Soft power v praxi EU." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124819.

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Soft power belongs to younger concepts in international relations theory and is mostly mentioned in correlation with specific states. But in today's world it is possible to study it in connection with other membersof international system. This master thesis deals with an analysis of the soft power of the European Union (EU) as a whole, which is one of the significant and visible players in the world. Except theoretical definition of the notion the thesis introduces analysis of the essential sources and tools of the EU's soft power. The last part of the thesis is dedicated to observationof current position of the European Union in international relations with respectto soft power. The aim of the thesis is to identify key sources and tools of the EU's soft power, evaluate it and to think about whether the EU as a community of countries can be compared to some particular countries from the view of reputation measured by soft power.

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Dekker, Johannes J. "Initial Business-to-Business Sales Encounters. The Impact of the Similarity-Attraction Effect." Thesis, University of Bradford, 2016. http://hdl.handle.net/10454/15744.

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During initial business-to-business encounters, salespeople try to enhance buyers’ future interaction intentions. A common belief is that increasing buyers’ similarity perceptions increases the chances of future interaction. This study assesses the impact of the similarity-attraction effect on future interaction. By synthesising social psychology and marketing literature, a conceptual framework is proposed, in which perceived similarity influences salesperson trust. This relationship is mediated by task-related and social assessments of buyers. Task-related assessments comprise willingness (benevolence and integrity) and competence (power and expertise). Social attraction is conceptualised as likeability. Salesperson trust drives anticipated future interaction, together with organisational trust and anticipated added value. The conceptual framework was empirically tested through a cross-sectional survey. Dutch professional buyers assessed recent initial sales encounters. A sample of 162 dyads was analysed, using PLS-SEM, including FIMIX segmentation. This study demonstrates support for a third willingness construct: willingness behaviour. This construct implies that buyers are more influenced by expectations regarding behaviour, than assessments of salespeople’s attitudes. A homogeneous analysis supports the influence of perceived similarity on salesperson trust, both directly and through willingness behaviour. However, model-based segmentation uncovers a segment of cost-oriented dyads and a segment of more profit-oriented dyads. In cost-oriented dyads, there is no significant direct effect between perceived similarity and salesperson trust, and willingness behaviour nearly fully mediates this relationship. In more profit-oriented dyads, the similarity-attraction effect is not present. Theoretical and methodological contributions and managerial implications of these findings are discussed.

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Donos, Maxim. "Communicating Sport Mega-Events and the Soft Power Dimensions of Public Diplomacy." Thèse, Université d'Ottawa / University of Ottawa, 2012. http://hdl.handle.net/10393/23077.

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Increased international competitiveness to host sport mega-events indicates their perceived value in stimulating regional and national economic, social and cultural development. In the context of broader governmental public opinion management strategies, sport mega-events hold the potential to mobilize soft power resources of the host country, expressed in values, culture and policies, and engage with and influence the publics of other countries. This thesis investigates the significance of sport mega-events for the host country’s public diplomacy strategies and practice by exploring the concepts of public diplomacy, sport mega-events, soft power and national image within a multi-disciplinary conceptual framework. The analysis of scholarly literature, official and media reports reveals how aspects of reputation, credibility, and legitimacy guide both foreign public opinion and the practice of public diplomacy in conjunction with sport mega-events. Moreover, international reputation of the host nation, including status, prestige and image, appeared to benefit the most as a result of strategic application of sport mega-events to public diplomacy. This can be achieved by proving functional reputation though demonstration of financial and organizational success. Alternatively, social reputation of the host is at risk of sustaining considerable damage as a result of resistance from social activists groups, thus requiring extensive damage control efforts of the host country's image. The conclusions drawn from this study raise significant questions about the potential of sport mega-events being effectively used for public diplomacy and the experience of the host governments, revealing functional competence as having the greatest potential to influence public diplomacy strategy built around hosting sport mega-events.

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Berezinaitė, Loreta. "Vadovų galių naudojimas verslo įmonėse motyvuojant darbuotojus." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2011. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110803_090804-68276.

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Magistro baigiamajame darbe siekta įvertinti verslo įmonių vadovų naudojamas galias, kaip darbuotojų motyvacijos veiksnį, teoriniu bei empiriniu aspektais. Teorinėje darbo dalyje atskleistos galių bei motyvacijos sampratos ir esmė, išanalizuoti motyvaciją sąlygojantys veiksniai, išskirtos svarbiausios vadovų galios bei jų poveikis darbuotojų motyvacijai. Praktinėje darbo dalyje, remiantis kiekybiniais ir kokybiniais metodais, pateikiami vadovų galių naudojimo motyvuojant darbuotojus tyrimo rezultatai. Juose atsispindi, kaip verslo įmonių vadovai naudoja savo formalią, atsilyginimo, baudimo, ekspertinę ir patrauklumo galias motyvuoti darbuotojus dirbti. Atlikus tyrimą nustatyta, kad vadovų naudojamos galios, ypač formali, baudimo ir ekspertinė skatina darbuotojų motyvaciją. Išnagrinėjus teorinius ir praktinius vadovų galių naudojimo motyvuojant darbuotojus aspektus, pateikiamos baigiamojo darbo išvados ir rekomendacijos.
In this master thesis it was striven to assess powers used by business companies’ managers as the factor for employees’ motivation in the theoretical and empirical aspects. Conceptions and essence of powers and motivations have been revealed, factors predetermining motivation have been analysed and the most significant powers of managers and their impact on employees’ motivation have been emphasized in the theoretical chapter. In the practical chapter of the thesis, referring to quantitative and qualitative methods, the research results related to the use of managers’ powers when motivating their employees have been provided. They reflect how business companies’ managers use their formal, remuneration, punishment, expert and attraction powers in order to motivate their employees for work. After having completed the research it was established that powers used by managers and especially formal, punishment and expert ones encourage motivation of the employees. Having analysed theoretical and practical aspects related to the use of managers’ powers in motivation of their employees, conclusions and recommendations have been provided in the thesis.

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Hashemi, Nastaran. "Exploring the Nonlinear Dynamics of Tapping Mode Atomic Force Microscopy with Capillary Layer Interactions." Diss., Virginia Tech, 2008. http://hdl.handle.net/10919/28112.

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Central to tapping mode atomic force microscopy is an oscillating cantilever whose tip interacts with a sample surface. The tip-surface interactions are strongly nonlinear, rapidly changing, and hysteretic. We explore numerically a lumped-mass model that includes attractive, adhesive, and repulsive contributions as well as the interaction of the capillary fluid layers that cover both tip and sample in the ambient conditions common in experiment. To accomplish this, we have developed and used numerical techniques specifically tailored for discontinuous, nonlinear, and hysteretic dynamical systems. In particular, we use forward-time simulation with event handling and the numerical pseudo-arclength continuation of periodic solutions. We first use these numerical approaches to explore the nonlinear dynamics of the cantilever. We find the coexistence of three steady state oscillating solutions: (i) periodic with low-amplitude, (ii) periodic with high-amplitude, and (iii) high-periodic or irregular behavior. Furthermore, the branches of periodic solutions are found to end precisely where the cantilever comes into grazing contact with event surfaces in state space corresponding to the onset of capillary interactions and the onset of repulsive forces associated with surface contact. Also, the branches of periodic solutions are found to be separated by windows of irregular dynamics. These windows coexist with the periodic branches of solutions and exist beyond the termination of the periodic solution. We also explore the power dissipated through the interaction of the capillary fluid layers. The source of this dissipation is the hysteresis in the conservative capillary force interaction. We relate the power dissipation with the fraction of oscillations that break the fluid meniscus. Using forward-time simulation with event handling, this is done exactly and we explore the dissipated power over a range of experimentally relevant conditions. It is found that the dissipated power as a function of the equilibrium cantilever-surface separation has a characteristic shape that we directly relate to the cantilever dynamics. We also find that despite the highly irregular cantilever dynamics, the fraction of oscillations breaking the meniscus behaves in a fairly simple manner. We have also performed a large number of forward-time simulations over a wide range of initial conditions to approximate the basins of attraction of steady oscillating solutions. Overall, the simulations show a complex pattern of high and low amplitude periodic solutions over the range of initial conditions explored. We find that for large equilibrium separations, the basin of attraction is dominated by the low-amplitude periodic solution and for the small equilibrium separations by the high-amplitude periodic solution.
Ph. D.

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Westley, Sebastian. "Repulsion as the Antithesis of Attraction in Soft Power Studies : How Australia's climate change response has elicited a feeling of repulsion in the Pacific islands." Thesis, Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-177005.

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The ultimate aim of this thesis is to contribute to the development of the concept of repulsion in soft power studies. This is achieved through the operational aim, which is to understand the concept of repulsion by exploring how a feeling of repulsion can be engendered in a state or region by the actions or inactions of the agent. As the antithesis of attraction, I argue that repulsion can be elicited in the subject (state or region) through the culture, values or policies of the agent. Australia’s much maligned climate change response and how it has been received in the Pacific islands was selected as a case study. It was concluded through the application of a repulsion framework that Australia’s response to climate change has likely elicited a feeling of repulsion in the Pacific islands. Through the development of a bespoke repulsion framework, in conjunction with an appropriate methodology that supports the identification of repulsion engendered in a subject by an agent, this study contributes to the advancement of repulsion as a cogent concept in soft power studies.

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Ketola, Rebecca, and Sandra Norrman. "DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC." Thesis, Umeå universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-162456.

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With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. Originating from this development was the concept of user-generated content (UGC), which implies that people were able to enrich each other’s user-experiences by sharing creative efforts and communicating openly (O’Reilly, 2007). As Web 2.0 features continued to grow, marketers became aware of the opportunities this new development online created and how they could use it to their advantage (De Chernatony & Christodoulides, 2004). The development online however also faces companies with challenges, as consumers now are able to create and share opinions and thoughts about brands, which to an extent is uncontrollable by companies (Christodoulides et al., 2012). Just as marketer-controlled communication can create new brand associations in the minds of consumers, for better or worse - so can also externally-generated communication, such as brand-related UGC, do. Knowing that consumers generally trust what other consumers say about products more than marketing communication (Cheong & Morrison, 2008; Song & Yoo, 2016), and that there does not exist much research on how consumers perceive brand-related UGC, this is a considerably important topic to study. A classic way of studying communication effectiveness is through credibility, which is argued to be a major determinant of whether consumers accept and adopt what is communicated (e.g. Hovland et al., 1953). Thus, the purpose of this thesis is to gain an understanding of how consumers assess credibility of brand-related UGC and furthermore, what their consequent responses are. A qualitative approach was taken as the purpose is to gain insight rather than proving a point. The interviews were semi-structured and formed around three Instagram posts relating to a specific brand, which were deliberately chosen based on the content of the theoretical framework developed. Through using these example cases, interviewees’ first reactions could be captured and their reasoning around credibility could be followed and discussed. The results from this study indicate that there exists a certain level of irritation as well as a scepticism towards brand-related UGC. This seem to stem from a suspicion that most content that promotes products and brands is part of sponsored collaborations, into which consumers put noticeably much distrust. Beyond questioning sponsorship, it was also found that the source played a particularly important role when assessing credibility. When a source is familiar, it is easier to determine credibility of brand-related UGC, and credibility furthermore increases with perceived expertise, attractiveness and trustworthiness. The channel through which a message is communicated also matters, as it is more difficult to be ingenuine through a video than an image or a text, which implicated that consumers may find videos more credible than other media formats. The message itself was also deemed to influence the credibility assessment, as the message was questioned both based upon common sense but also on knowledge and previous experience. As for practical implications, this study indicates that encouraging or generating positive brand-related UGC through paid collaborations, is a balancing act, into which much consideration needs to be put. With the evident irritation that consumers feel when it comes to brand-related UGC, marketers should be careful to push too much positive brand communication onto the consumer, or it will turn negative. To come across as genuine, the “who”, ”what” and ”how” of communication should be carefully considered.

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Marell, Anna, and Madelene Holmgren. "Det magiska spänningsfältet : en vetenskaplig essä om leksakers makt och dragningskraft i förskolan." Thesis, Södertörns högskola, Lärarutbildningen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-34463.

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Syftet med denna vetenskapliga essä är att belysa och problematisera populärkulturens roll i förskolan och dess inverkan på barn, pedagoger och förskolans verksamhet. Vår essä tar sin utgång ur två olika dilemman där frågan kring barns egna leksaker i förskolan problematiseras. Vi har undersökt barns populärkultur ur ett historiskt perspektiv fram till idag för att försöka få fatt i leksakers betydelse för barn genom tiderna. Vi ville även försöka förstå vad det är hos leksakerna som skapar den, som vi uppfattar, magiska drivkraften som gör att barn kan uppslukas av något så starkt. Vad är drivet och suget som gör att de glömmer tid och rum och bara ger sig hän i leken? Hur ska vi kunna använda oss av det för att göra tiden på förskolan så magisk även i stunder då leksakerna inte finns med, eller är leksakerna en förutsättning? Vi har även valt att reflektera kring de olika maktperspektiv som vi tycker oss kunna se i våra dilemman. Essäskrivande som metod gav oss en möjlighet att lyfta och fördjupa de dilemman som uppstått i vårt arbete, att försöka förstå dem och se dem ur fler perspektiv än vårt eget. Vi har i vårt essäskrivande intagit en hermeneutisk forskningsansats, där vi har växlat mellan litteraturen, reflektionen och skrivandet. Våra frågeställningar var: Hur kan det magiska spänningsfält som finns mellan barn och leksaker förstås? Hur kan förskollärare förhålla sig till den eventuella maktförskjutning som sker i situationer där barnen besitter mer kunskap än pedagogerna? Vad påverkar förskollärares syn på leksakers möjlighet att berika eller begränsa förskolans verksamhet? Vi har i vår forskning utgått ifrån Foucaults maktteori för att försöka förstå hur makt påverkar våra relationer. Vi har genom detta fått en förändrad och fördjupad syn på makt, och hur den påverkar alla situationer. Vi har undersökt leksakers laddning och hur denna påverkar barn och pedagoger i förskolan. I ett försök att förstå det komplexa fenomen som vi valt att kalla det magiska spänningsfältet har vi läst litteratur skriven av flera olika författare och filosofer som alla bidragit med delar som hjälpt oss att bilda en helhet av fenomenet.
The purpose of this scientific essay is to illuminate and problematize the popular culture's role in preschool and its influence on children, educationalists and the preschool environment. Our essay takes its beginning in two separate dilemmas that problematizes the question about children's own toys in preschool. We investigated children's popular culture from an historical perspective until this day, in order to learn more about the importance of toys through time. We also wanted to try to understand what it is about toys that create, what we understand as, a magical urge that get children so strongly devoured. What is the pursued and craving that makes them forget about time and space and just engaged in play. How can we use that to make their time in preschool as magical even when toys are not around, or is the toys a postulate? We have also chosen to reflect on the perspectives of power that we can see in our dilemmas. The essay as a method gave us a possibility to dive into the dilemmas that emerged during our work in an attempt to understand them from other perspectives than ours. The essay is based on a hermeneutic approach on science, were we alternated between literature, reflection and writing. The questions of the essay were: How can we understand the magical room of exhilaration that appears between children and toys? How can preschool teachers relate to the potential shift of power that appears in situations when children have more knowledge than them? What affect preschool teachers view on toys possibilities to enrich or to limit the preschool activities? We have in our research tried to understand Foucault’s theory of power in order to understand the power impacted on our relations. We have thereby gained a changed and deepened view of power, and how it affects all situations. We have investigated the charge of toys and how this affects children and educationalists in preschool. In an attempt to understand the complex phenomenon, we chose to call The magical room of exhilaration, we have read literature written by several authors and philosophers, all contributing to parts that helped us to form a whole.

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Kanchanaharuthai, Adirak. "Small-Signal Stability, Transient Stability and Voltage Regulation Enhancement of Power Systems with Distributed Renewable Energy Resources." Case Western Reserve University School of Graduate Studies / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=case1321988036.

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Osthoff-Magalhaes, Isabela. "Information Imbalance in the Age of Technology." Scholarship @ Claremont, 2013. http://scholarship.claremont.edu/cmc_theses/667.

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This study investigates the phenomenon of asymmetric interpersonal relationships—dyads in which one individual has greater knowledge of personal information about the other. Relationships usually benefit from self-disclosure when it is done in a reciprocal, personal manner; acquiring information through such means as Facebook can disrupt the process, offset information balance and negatively affect interrelationship factors. This study investigates the effect of information asymmetry on such factors as interpersonal attraction, subjective power, and social interaction anxiety. Participants were given Facebook profiles with varying amounts of information (high, low, or none) prior to interacting with a confederate. I predicted that participants in the high information condition would experience the greatest social interaction anxiety and the least interpersonal attraction. Increased anxiety would mediate a reduction in interpersonal attraction. Participants with no prior information were expected to exhibit opposite tendencies compared to the high information condition. A secondary effect on subjective power was also explored. Results did not reach statistical significance but were in the directions as hypothesized. Findings indicate that imbalance of interpersonal information has the potential to negatively impact relationship factors.

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Engdahl, Lottie. "An Evaluation of”Middle Ages Dead or Live?”The first interactive exhibition at the National Museum of History." Thesis, Högskolan Dalarna, Vetenskapskommunikation, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:du-2541.

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This is a study conducted at, and for, the National Museum of History in Stockholm. The aim of the study was to confirm or disconfirm the hypothesis that visitors in a traditional museum environment might not take part in interactivity in an interactive exhibition. And if they do the visitors might skip the texts and objects on display. To answer this and other questions a multiple method was used. Both non participant observations and exit interviews were conducted. After a description of the interactive exhibits, theory of knowledge and learning is presented before the gathered data is presented. All together 443 visitors were observed. In the observations the visitors were timed on how much time they spent in the room, the time spent on the interactivity, texts and objects. In the 40 interviews information about visitors’ participation in the interactivity was gathered. What interactivity the visitor found easiest, hardest, funniest and most boring.The result did not confirm the hypothesis. All kinds of visitors, children and adults, participated in the interactivities. The visitors took part in the texts and objects and the interactive exhibits.

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Ruben, Jennifer Lynn. "Illusionary Strength; An Analysis of Female Empowerment in Science Fiction and Horror Films in Fatal Attraction, Aliens, and The Stepford Wives." Wright State University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=wright1355753729.

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Seitei, Gloria Tiny. "Front End Evaluation of 'Tester' Exhibition to be Developed into a Travelling Sports Exhibition." Thesis, Högskolan Dalarna, Vetenskapskommunikation, 2004. http://urn.kb.se/resolve?urn=urn:nbn:se:du-1165.

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The purpose of this evaluation is to develop a framework that will help in planning and implementing the mobile sport exhibition, increase visitor satisfaction and aid At Bristol in building successful exhibits. The evaluation mainly focuses on visitor interaction with exhibits. It is believed that learning does occur in science centres and museums. The evaluation will therefore find out if learning occurs in the Sports exhibition and if so, the nature of the learning outcomes. The evaluation also discusses advantages and disadvantages of travelling exhibitions and identifies the characteristics of good exhibits that form the basis of the framework.From the results, an indication is that children make the larger proportion of visitors to Sportastic. Their age ranges, under 10 and 10 to 15 years constituted 21% and 30% respectively. The three most enjoyed exhibits are the Sprint Challenge (running), BATAK (test your reaction and Hot Shots (football). Visitors say these exhibits are enjoyed because they are fun, competitive, entertaining, interactive and hands-on. Skateboard Challenge and Skeleton Bob are among the exhibits least enjoyed since they are reported to be boring and uncomfortable to use. The learning outcomes from the exhibits are; increased knowledge about balancing, reaction, pulse and strength.

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Erlandsson, Lina, and Josephine Hedqvist. "Influencer eller insta(nt) dealbreaker? : En kvalitativ studie om hur företag väljer influencers för att stärka sin kundrelation och sitt varumärke." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42286.

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Social media channels are today an important marketing platform where companies effectively can reach their target groups online through paid advertisements, sponsored posts and electronic word of mouth. Electronic word of mouth can be used by companies to spread their brand through individuals sharing experiences and information with others within their social network in a process called influencer marketing. The challenge is identifying and selecting influencers who have a significant impact on the brand’s target audience. The purpose of this descriptive essay is therefore to gain a better understanding of how companies choose influencers to strengthen their brand and customer relationship. The theories used to examine the purpose above are the Bandwagon-effect, the Source Credibility-model, Keen’s competence-theory, Competence-based view, Bacharach and Lawler’s power-theory, the Social Media Power-model and the Social Media Influencer Value-model. These theories presented in the theoretical framework is the foundation of the study used to investigate factors that affect companies’ choice of influencers. To verify or falsify these theories a qualitative case study consisting seven interviews with companies using influencer marketing have been executed. This was followed by observations of posts on social media from influencers whom the interviewed companies collaborate with, for the purpose of increasing the validity of the interviews. Based on the results from the collected empirical data an interaction model, including significant factors when choosing an influencer, was formed. The model presents the factors in different levels of significance where the first level includes the most important factors to consider. The results also show a variance of each factor’s significance depending on company circumstances such as industry or target audience. The contribution of the study is, above all, increased opportunities for companies in identifying influential people to benefit from in their influencer marketing. If companies are aware of these significant factors they will have a greater chance of success in choosing the right influencer for strengthening the company brand and customer relationship.

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Shin, Sung Wook. "Paul's use of ethos and pathos in Galatians its implications for effective preaching /." Thesis, Pretoria : [s.n.], 2004. http://upetd.up.ac.za/thesis/available/etd-10052004-105545/.

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Arklöf, Grande Marcus, and Anders Werner. "Vem skall fylla uniformen? : Generation Officer." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42302.

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The Swedish Armed Forces must double its personnel volumes with 50% within the next 15 years period. With already existing challenges to procure new personnel and to keep those already serving in the current organizational structures this mission comes with some problems. The numbers leaving the Armed Forces are for the moment at a higher rate than what is recruited. This study sets out with the aim of finding what directions the Armed Forces can take to turn this trend around. The research has, by asking already serving commissioned and noncommissioned officers, examined what factors and motivators made them choose the profession and what factors makes them stay in the service. Further, to examine these factors and motivators deeper, interviews with cadets were made with the aim to find out what attracted them to serve. The data emerging consisted of seven categories each one giving a deeper understanding of what attracted the individual to the Armed Forces and what made them take the step to join. These categories are responsibility, leadership, stimulation, purposefulness, development, security and belonging. To put these factors in to a generational perspective, and to give them a wider meaning, third grade high school students were asked to explain their interpretation of them and how important they are. This secondary empirical gathering gave the researchers the opportunity to compare already existing theories about generations with the actual motivating factors of those already serving. What emerged was the combining factors of motivation to attract individuals to the Armed Forces, purposefulness, stimulation and belonging. This consists with the use of normative power when it comes to controlling the personnel in the organization and how important the use of the right organizational powers is to attract and get compliance from individuals. The Swedish Armed Forces cannot in its aim to expand depend on general knowledge about what attracts individuals from a particular generation. Instead a deeper more purposeful examination of what drives an individual to serve must be developed, something this study has tried to accomplish. The result of this study concludes that belonging to an organization with a purpose creates individual stimulation and allows the organization to use normative powers.
Försvarsmakten skall under de närmsta 15 åren nästan fördubbla sin personal ram. Men hur skall man kunna öka i personalvolymerna när man redan nu har svårt att behålla personalen. Utflödet av personal är större än inflödet just nu. Denna forskning inledde med att intervjua officerare som redan tjänstgör i myndigheten. Detta för att undersöka vilka faktorer som för dem är viktiga till varför de valde att söka till Försvarsmakten efter den gamla värnplikten och varför individen fortfarande är kvar i Försvarsmakten. Den andra respondentgruppen bestod av kadetter som är i början av sin karriär. Data från dessa intervjuer kodades och sju kategorier utkristalliserades. Ansvar, ledarskap, stimulans, meningsfullhet, utvecklande, trygghet och tillhörighet. Dessa kategorier användes vid framtagningen av breddstudieenkäten som ställdes till två gymnasieklasser som studerar på ett högskoleförberedande program. Gymnasieeleverna fick svara vad de framkomna kategorierna betydde för dem och deras svar utgör grunden i denna forsknings empiri. För att kunna förstå officerarna, kadetterna och gymnasieeleverna så analyserades empirin ur ett generationsperspektiv. Denna jämförelse visade att oberoende vilken generation som individen tillhör så är stimulans, meningsfullhet och tillhörighet de kategorier som är starka faktorer som har fått individerna att söka till Försvarsmakten. Meningsfullhet skapar förutsättning för den normativa styrformen som också är den mest lämpliga styrformen för att skapa motivation samt efterlevnad för organisationens mål. Försvarsmakten kan inte i sin eftersträvan att öka personalmässigt endast förliga sig på kunskapen kring generationsforskningen. Försvarsmakten måste skapa sig en djupare kunskap om vad som driver individen och vilka förutsättningar myndigheten har att bidra till individens utveckling.

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(12970638), Margaret McOmish. "Similarity as a presenter characteristic in advertising: An empirical study of the VisCAP Model of presenter selection." Thesis, 1996. https://figshare.com/articles/thesis/Similarity_as_a_presenter_characteristic_in_advertising_An_empirical_study_of_the_VisCAP_Model_of_presenter_selection/20174237.

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An important creative decision for advertisers is whether to include a presenter in their advertising, and if so how they will select a suitable presenter. The VisCAP Model of presenter selection was proposed by Percy and Rossiter (1980) to assist advertisers when selecting appropriate presenters in their advertising, with the aim of enhancing branding and persuasion. The four main presenter characteristics of the VisCAP Model of presenter selection form an acronym for VisCAP. Thus, `Vis' refers to visibility and 'CAP' refers to Credibility, Attraction and Power. The presenter characteristic of credibility is further divided into expertise and objectivity, while attraction is divided into likability and similarity. The presenter characteristic of similarity refers to the similarity of the presenter in the advertisement to the target user of the advertised product. The Rossiter-Percy Grid is an advertising planning model which forms the theoretical foundation of the VisCAP Model and takes into account many different types of advertising situations. Components of the two models were tested on working women using a hypothetical personal superannuation service product.

This research examines the presenter characteristic of similarity, a component of one of the four main presenter characteristics of the VisCAP Model. Three hypotheses were tested in the research, two of which empirically tested the VisCAP Model, and one hypothesis which tested the Rossiter-Percy Grid.

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Lee, Donna, and J. Grix. "Soft Power, Sports Mega Events and Emerging States: The Lure of the Politics of Attraction." 2013. http://hdl.handle.net/10454/7195.

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yes
This article highlights and analyses a hitherto largely neglected dimension to the growing agency of large developing countries in global affairs: their hosting of international sports mega-events. Why are large developing countries hosting sports mega-events and what does this contemporary phenomenon tell us about the significance of, for example, the Olympics and the World Cup in global affairs? We explore these questions through brief examination of the cases of the three most active sports mega-event hosting states in recent times: Brazil, China and South Africa. The 2008 Beijing Olympics, the 2010 World Cup in South Africa, and the upcoming 2014 World Cup and 2016 Olympic Games in Brazil provide interesting examples with which to explore developing country agency in the international system and in particular the discursive basis of that agency. We see the hosting of sports mega-events as the practice of public diplomacy by states to both demonstrate existing soft power capability as well as pursue its further enhancement.

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Wilkey, Brian 1987. "I Like it When You Act Like a Leader: A Role Congruity Account of Romantic Desire for Powerful Opposite-Sex Others." Thesis, 2013. http://hdl.handle.net/1969.1/149233.

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Powerful people perform observable agentic behaviors (e.g., directing tasks), and people expect powerful people to act in these agentic ways. Furthermore, Role Congruity Theory predicts that people are disliked when their behavior contradicts such expectations. To this end, we examined perceivers’ romantic liking for opposite-sex targets depending on whether or not the targets conformed to a powerful role. Participants interacted with two opposite-sex partners in brief, recorded sessions. We manipulated (a) which of the opposite-sex partners was actually given power and (b) participants’ perceptions of which opposite-sex partners was given power. Participants reported the most romantic liking for partners who actually were given power, but only when this reality matched participants’ perceptions of who had power. This interaction effect on liking was mediated by the time the opposite-sex partner directed the conversation; that is, when perceptions of power were shared, the powerful partner behaved more agentically and was better liked.

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Albea-Sanchez, Carolina. "Control Design for Electronic Power Converters." Phd thesis, 2010. http://tel.archives-ouvertes.fr/tel-00539077.

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Les convertisseurs électroniques font actuellement l'objet d'intensives recherches en raison de l'intérêt grandissant pour l'électronique de puissance. Ceci est principalement dû au grand nombre d'applications dans lesquelles ils apparaissent, comme, par exemple, dans les ordinateurs et téléphones portables, les véhicules, les équipements électroniques industriels, les grands systèmes de communication et bien plus encore. Ces investigations portent particulièrement deux points. Le premier concerne la recherche de topologies de convertisseurs dédiées à chaque application. Le second point traite de la conception de mécanismes de contrôle assurant que les objectifs de conversion sont satisfaits. Ma thèse se concentre sur l'élaboration des solutions de contrôle pour deux types de convertisseurs, qui ont des propriétés et des applications intéressantes. Les convertisseurs considérés sont, premièrement, un inverseur type « boost », et ensuite, un convertisseur « DC-DC VddHopping » pour les applications de faible puissance. Dans le premier cas, l'inverseur type boost, l'objectif de contrôle peut être vu comme la génération d'un cycle limite stable. Ce cycle limite est défini par une amplitude et une fréquence données. Les tensions de sortie des deux parties du système présentent, pour cette fréquence, un comportement sinusoïdal avec un changement de phase pré-spécifié. De plus, la loi de commande doit inclure des propriétés de robustesse par rapport à un certain nombre de contraintes. Par exemple, nous considérerons le cas de charges connues mais aussi inconnues. Un autre objectif important est de déterminer un ensemble de valeurs initiales de voltage et de courants, pour lesquelles les variables du système tendent vers leurs équilibres lorsque la loi de commande est appliquée à l'investisseur « boost». La deuxième partie de la thèse met l'accent sur le contrôle du convertisseur Vdd-Hopping DC-DC, consacré à des technologies de faible puissance. Ce travail se situe dans le cadre du projet national français appelé ARAVIS, parrainé par le pôle de compétitivité international Minalogic. Bien que ce soit aussi un convertisseur, la structure et la dynamique de ce système ainsi que les objectifs de contrôle sont radicalement différents du précédent. Ici il s'agit d'un système non linéaire du premier ordre. La sortie doit atteindre une valeur constante désirée et certaines requêtes exigées pour des systèmes de faible puissance doivent être satisfaites, telles qu'une haute efficacité, la stabilité de l'équilibre, la robustesse de l'équilibre incluant des retards et des incertitudes sur les paramètres, des phases transitoires rapides, la fiabilité, etc...

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Huang, Pin-Hui, and 黃品蕙. "Create The Power of the Heart─An Action Research on The Effects of Law of Attraction Group Combined with Positive Psychology on The Self-Concept of Junior High School Students." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/zfsf8u.

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碩士
國立臺灣師範大學
創造力發展碩士在職專班
105
This study aimed to combine Law of Attraction with the related theories of positive psychology to develop and conduct the group guidance program, and understood their influence on participants’ four self-concepts: physiological-self, psychological-self, social-self and school-self. This study applied action research method, seven students participated in a 3-month 18-session group guidance program. The research method and material included author’s reflection of group guidance program, students’ interview content suggestions from critical peers, the self-concept scale form, and related materials. The following research findings were obtained: I.There were eight activities developed from the three steps of Law of Attraction: ask, the response of universe, receive and letting go. The results were as following: The activity of Vipassana breathing could help students calm down and realize their true moods and thinking. The activity of thanks for the snacks could let students cherish food and be used to express thanks to others. The activity of praising others could let students willing to applause others and made the group more friendly. The activity of knowing Law of Attraction could understand this concept and apply to life. The activity of daily recording and check could let students’ speaking and behavior match Law of Attraction. The activity of three questions of letting go could learn to face the true emotion and accept it. The activity of goal setting could enhance students to take action. The activity of cheer could provide peer support and make students face and deal the challenge. II.The group guidance program of Law of Attraction could enhance the formation of self-concept. The self-concept of physiological-self, psychological-self and school-self were better than the previous self-concept scale. The students could value their body, ability, attractiveness and willing to strive for their studies. On the basis of the research finding, specific recommendations on applying Law of Attraction in group guidance program of self-concept were proposed for educators and future studies.

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Santos, Carolina Manteigas Vieira dos. "Amor, paixão e atracção: Compreensão e delimitação de conceitos." Master's thesis, 2009. http://hdl.handle.net/10400.12/4907.

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Dissertação de Mestrado apresentada ao Instituto Superior de Psicologia Aplicada para obtenção de grau de Mestre na especialidade de Psicologia Social e das Organizações.
As relações interpessoais são das temáticas mais estudadas em Psicologia Social, nomeadamente os fenómenos de amor, atracção e paixão. Tais conceitos têm sido alvo de compreensão e tentativa de diferenciação devido a serem por vezes considerados erradamente como sinónimos. Para chegarmos às diferenças, semelhanças e a uma maior compreensão da natureza dos mesmos, foram aplicados questionários compostos pela Love Attitude Scale (LAS), Passionate Love Scale (PLS) e o Índice de Atracção Inicial (IAI) a 252 participantes que se distribuíram aleatoriamente por quatro condições experimentais definidas pelo alvo das escalas: uma pessoa pela qual sente fraquinho; uma pessoa pela qual não sente nem se sentiu um fraquinho; uma pessoa pela qual se sente paixão; e uma pessoa pela qual não sente nem sentiu paixão. As escalas foram estudadas em termos psicométricos e ajustamento às escalas originais. Testou-se o comportamento de cada escala na diferenciação dos alvos relativamente à Paixão e à simples Atracção. Tal procedimento possibilitou salientar o poder discriminativo de todas as escalas em diferenciar Paixão de Não Paixão e Fraquinho de Não Fraquinho e salientar o Índice de Atracção Inicial como a escala com maior poder discriminatório dos alvos em questão.
Interpersonal relationships are the most studied issues in social psychology, particularly the phenomena of love, attraction and passion. These concepts have been understanding and attempt to differentiate due to be wrong sometimes considered as synonymous. To get to the differences, similarities and greater understanding of the nature of them, the compounds were applied questionnaires Love Attitude Scale (LAS), Passionate Love Scale (PLS) and the Index of Initial Attraction (IAI) to 252 participants who were randomly distributed by four experimental conditions defined by the target of the scales: in which a person feels a crush, for which a person does not feel or felt a thing, by which a person feels passion, and for which a person does not feel or felt passion. The scales were studied in psychometric and adjustment to the original scales. It was tested the behavior of each scale on the differentiation of targets on the Passion and the simple attraction. This procedure has emphasized the power breakdown of all scales to differentiate Passion of Passion and not crush the weak and not, emphasize the Index of Initial Attraction as the scale with greater discriminatory power of the targets in question.

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CHÝNA, Radek. "Vypovídací schopnost ukazatelů finančního zdraví." Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-251915.

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This diploma thesis deals with credibility models and bankruptcy models as tools for evaluating financial health of company. The aim of this work is an evaluation of credibility models and bankruptcy models. The evaluation is focused on suitability, reliability and predictive ability for use the models in Czech environment. The main body of work constitutes a case study containing an application of eight models on Czech engineering company.The case study is supplemented with professional studies evaluating explanatory power of some models. On the basis of studies' results, the comparison of models was done and were identified their strengths and weaknesses.

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KOVÁŘOVÁ, Pavlína. "Vypovídací schopnost ukazatelů finančního zdraví." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-153724.

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The aim of this work is to apply individual bankruptcy and credibility models and to undergo these results to a mutual confrontation as well as to evaluate the explanatory power and suitability of using aggregates. A brief analysis of the shortened version of the balance sheet and the profit and loss account for the financial activities from 2007 - 2011 is conducted in the case study of the thesis to zoom these. Furthermore, an analysis of the predictive model of bankruptcy and credibility is made. These become important especially at this time due to increasing number of company failures. All these analysis are applied to a particular company.

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KULÍŠKOVÁ, Michaela. "Vypovídací schopnost ukazatelů finančního zdraví podniku." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-126787.

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The thesis is focused on the selected systems of indicators of bankruptcy models and credibility models, that are applied on the specific enterprise. On the basis of collected data from balance sheet and statement of profit and loss there is calculated the financial health during five year period and than the explanatory power of these systems of indicators is made, whether the used systems of indicaters have the same explanatory power of different.

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Dissertations / Theses on the topic 'Credibility, attraction and power'

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