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Journal articles on the topic 'Country of origin'

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Published: 4 June 2021
Last updated: 10 March 2023

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1

Rosevelt, Frans van, E. du Perron, Francis Bulhof, and Elizabeth Daverman. "Country of Origin." World Literature Today 59, no. 1 (1985): 105. http://dx.doi.org/10.2307/40140682.

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2

MANOLACHE, Madalina. "Ideology of Origin Effect – a Conversion of the Country of Origin Effect." Logos Universality Mentality Education Novelty. Section: SOCIAL SCIENCES 04, no. 01 (June 30, 2015): 15–21. http://dx.doi.org/10.18662/lumenss.2015.0401.01.

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3

Zhang, Yong. "Country‐of‐origin effect." International Marketing Review 14, no. 4 (August 1997): 266–87. http://dx.doi.org/10.1108/02651339710173453.

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4

Kim, Susan. "Country-of-origin labels." Nature Biotechnology 26, no. 12 (December 2008): 1323. http://dx.doi.org/10.1038/nbt1208-1323a.

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5

Josiassen, Alexander, Bryan A. Lukas, and Gregory J. Whitwell. "Country‐of‐origin contingencies." International Marketing Review 25, no. 4 (July 18, 2008): 423–40. http://dx.doi.org/10.1108/02651330810887477.

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6

Andaleeb, Syed Saad. "Country-of-Origin Effects." Journal of International Consumer Marketing 7, no. 3 (June 21, 1995): 29–52. http://dx.doi.org/10.1300/j046v07n03_03.

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7

Ha-Brookshire, Jung E. "Country of Parts, Country of Manufacturing, and Country of Origin." Clothing and Textiles Research Journal 30, no. 1 (January 2012): 19–34. http://dx.doi.org/10.1177/0887302x11433502.

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8

LLOYD, P. J. "Country of origin in the global economy." World Trade Review 1, no. 2 (July 2002): 171–85. http://dx.doi.org/10.1017/s1474745602001143.

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This paper reviews the increase in problems associated with the origin of goods that is due to increasing fragmentation of international trade. In particular, it examines three applications of rules of origin: rules of origin in free trade areas, preferences to developing countries, and the treatment of imports that have some domestic factor content. Traditionally each of these has used all-or-nothing rules of origin. The paper proposes a new method of dealing with all three problems. This method substitutes a valuation based on the value added in different origins for the present methods of valuing goods at the gross price and attributing origin to only one country. The value added method would improve the efficiency of world production and consumption in a number of ways.
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9

Lim, Kenny, and Aron O’Cass. "Consumer brand classifications: an assessment of culture‐of‐origin versus country‐of‐origin." Journal of Product & Brand Management 10, no. 2 (April 1, 2001): 120–36. http://dx.doi.org/10.1108/10610420110388672.

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Examines consumers’ perception of brands as influenced by their origins and the differences in classification ability between consumers’ knowledge levels. Specifically, culture‐of‐brand‐origin (COBO) is proposed to have replaced country‐of‐origin (COO) as the most important origin influence regarded by consumers in their perceptions of brands. Culture‐of‐brand‐origin is used to mean the cultural origin or heritage of a brand. Data were gathered from 459 respondents in the Asian city of Singapore; and used to assess Singaporean consumers’ ability to classify the cultural origins of fashion clothing brands. This was compared to their ability to classify the country origins of the same brands. Six brands were used in a between‐subjects design, with three brands of western countries and three of eastern countries. Results indicate that consumers can more readily identify the cultural origin of brands over their country‐of‐origin. Reveals that a consumer’s ability to make this distinction is influenced by the consumer’s perception of how well he/she knows the brand.
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10

Götze, Franziska, and Thomas A. Brunner. "Sustainability and country-of-origin." British Food Journal 122, no. 1 (September 12, 2019): 291–308. http://dx.doi.org/10.1108/bfj-06-2018-0401.

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Purpose The purpose of this paper is to gain a deeper understanding of the market for sustainably produced domestic products by categorising consumers into homogeneous groups. Thereby, the role of sustainability in the purchase of domestic products should also be identified. Design/methodology/approach Paper-and-pencil questionnaires were sent to a random sample of Swiss households and completed by 1,174 individuals from the German- and French-speaking parts of Switzerland. A principal component analysis resulted in 12 components, which were then used in a hierarchical cluster analysis. Findings For all the identified consumer segments except one, sustainability or product origin (or both) is an important decision criterion that influences their food shopping behaviour. The results show that patriotism is not necessarily the only reason for buying domestically produced food and agricultural products. The decision to buy domestic food products is also associated with ecological, economic and social sustainability as well as other factors, such as healthfulness, regionality and seasonality. Originality/value The study shows how the sustainability and consumption of domestic food products are linked and reveals important drivers of consumption.
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11

Liddicoat, Richard T. "The Country of Origin Question." Gems & Gemology 26, no. 4 (January 1, 1990): 247–319. http://dx.doi.org/10.5741/gems.26.4.247.

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12

Gürhan-Canli, Zeynep, and Durairaj Maheswaran. "Determinants of Country-of-Origin Evaluations." Journal of Consumer Research 27, no. 1 (June 2000): 96–108. http://dx.doi.org/10.1086/314311.

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13

Rashid, Arooj, Liz Barnes, and Gary Warnaby. "Management perspectives on country of origin." Journal of Fashion Marketing and Management 20, no. 2 (May 9, 2016): 230–44. http://dx.doi.org/10.1108/jfmm-07-2015-0056.

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Purpose – The purpose of this paper is to provide a new perspective by conceptualising country of origin (COO) from a management perspective, identifying the impact different COO constructs have in the context of fashion retailer and manufacturer businesses. Design/methodology/approach – This qualitative study comprises a series of in-depth interviews with key informants from large-scale fashion retailers and manufacturers in the UK. Findings – The major findings of this research demonstrate that COO is considered a strategic business imperative but manifests in a variety of ways depending on brand positioning, long-term strategic plans, expertise, and brand values, etc. Research limitations/implications – This study contributes to the body of knowledge about the importance of COO. The findings of this research will have practical implications for manufacturers and retailers, informing the debate on the value of the “Made in […]” epithet. Findings are limited to the UK fashion clothing industry. Originality/value – This research presents a new perspective on the COO construct, addressing it from a management rather than consumer perspective. It argues that COO can be considered as a strategic dimension, which is manifested in a variety of ways. COO has been extensively researched from a consumer point of view but this research takes a new approach by presenting findings from a managerial point of view, with fashion manufacturing and retail branding as the context.
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14

Presenza, Angelo, and Antonio Messeni Petruzzelli. "Haute cuisine and country of origin." British Food Journal 122, no. 1 (November 5, 2019): 136–50. http://dx.doi.org/10.1108/bfj-06-2019-0427.

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Purpose The purpose of this paper is to shed new light on the role of country of origin (COO) for the competitiveness of luxury restaurants. The main goal is to understand how an haute cuisine (HC) chef can develop a personal cooking style and language based on the exploitation of COO in such a highly institutionalized field. Design/methodology/approach A single case study methodology is applied based on the analysis of the Italian HC chef Niko Romito. Findings Findings of this paper highlight the existence of pervasive use of strategies based on the search, recombination and codification of procedure that take direct inspiration by national and regional traditional gastronomic resources and recipes. Research limitations/implications Research implications refer to the interpretation of how a chef can work by formulating and developing competitive strategies through the recombination, reinterpretation and codification of local and typical gastronomic resources and cooking recipes. Practical implications The paper provides managerial insights into the relative effectiveness to use COO as a strategic resource for HC restaurants. Originality/value A model is presented and the three gears that form the COO chain of chef Romito are explained. This model will help academics and practitioners to better understand the ways need to be followed to improve firms’ competitiveness fostering COO.
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15

Agrawal, Jagdish, and Wagner A. Kamakura. "Country of origin: A competitive advantage?" International Journal of Research in Marketing 16, no. 4 (December 1999): 255–67. http://dx.doi.org/10.1016/s0167-8116(99)00017-8.

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16

Mandal, Pratap Chandra. "Country of Origin and Consumer Perceptions." International Journal of Business Strategy and Automation 1, no. 4 (October 2020): 73–86. http://dx.doi.org/10.4018/ijbsa.2020100105.

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Different products and brands come from different countries. Consumer perceptions and country images are developed because of country of origin. Country of origin affects global brands. Consumer perceptions about global brands are related to stereotyping, ethnocentrism, industrialization, technological developments, and fads. Consumer perceptions create influences on brand choices and acceptance of brands. Consumer perceptions about country of origin should be improved. Companies adopt a number of strategies and initiatives to overcome and improve country-of-origin perceptions. A proper understanding of consumer perceptions about country of origin is required for managers to realize consumer preferences about global brands and the connections between consumer perceptions and country of origin. All these will allow companies to establish their products and brands in foreign markets, sell their brands, and achieve business excellence.
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17

De Wet, Andries G., Anne-Marie Pothas, and Johannes Marthinus De Wet. "Country of origin: Does it matter?" Total Quality Management 12, no. 2 (March 2001): 191–200. http://dx.doi.org/10.1080/09544120120011415.

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18

Martin, Brett. "Boosting your product's country of origin." Journal of Strategic Marketing 18, no. 4 (July 2010): 357–58. http://dx.doi.org/10.1080/09652541003768079.

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19

Alden, Dana L. "Product Trial and Country-of-Origin:." Journal of International Consumer Marketing 6, no. 1 (March 1993): 7–26. http://dx.doi.org/10.1300/j046v06n01_02.

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20

Ahmed, Sadrudin A., and Alain d'Astous. "Country-of-Origin and Brand Effects:." Journal of International Consumer Marketing 9, no. 2 (November 13, 1996): 93–115. http://dx.doi.org/10.1300/j046v09n02_05.

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21

Bailey, William, and Sheila Amin Gutierrez de Pineres. "Country of Origin Attitudes in Mexico." Journal of International Consumer Marketing 9, no. 3 (April 4, 1997): 25–41. http://dx.doi.org/10.1300/j046v09n03_03.

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22

Insch, Gary S., and J. Brad McBride. "Decomposing the Country-of-Origin Construct." Journal of International Consumer Marketing 10, no. 4 (February 5, 1999): 69–91. http://dx.doi.org/10.1300/j046v10n04_05.

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23

Chu, Po‐Young, Chia‐Chi Chang, Chia‐Yi Chen, and Tzu‐Yun Wang. "Countering negative country‐of‐origin effects." European Journal of Marketing 44, no. 7/8 (July 27, 2010): 1055–76. http://dx.doi.org/10.1108/03090561011047526.

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24

Allensworth-Davies, Donald, Jennifer Leigh, Kim Pukstas, Scott Miyake Geron, Eric Hardt, Gary Brandeis, Ryann L. Engle, and Victoria A. Parker. "Country of origin and racio-ethnicity." Health Care Management Review 32, no. 4 (October 2007): 321–29. http://dx.doi.org/10.1097/01.hmr.0000296788.31504.b7.

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25

Lin, Chih-Pin, Chi-Jui Huang, Hsin-Mei Lin, and Cheng-Min Chuang. "The origin of the country-of-origin image: the role of law." Journal of Product & Brand Management 29, no. 5 (December 19, 2019): 617–35. http://dx.doi.org/10.1108/jpbm-08-2018-1968.

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Purpose Country of origin has profound effects on consumer behavior; yet few studies have examined an antecedent of these effects: why some countries enjoy a positive image while others suffer a negative one. Developing an institutional theory of country image, the authors argue that weak legal institutions at the country level increase firm opportunistic behavior that expropriates consumers and decrease the product quality of local brands, thus decreasing the country’s image regarding its products and brands. Design/methodology/approach This study measures country image for products and brands using the number of valuable brands (i.e. brands included in the top 500 brands from 2008 to 2016) in a particular home country. Data concerning the rule of law in each country come from the World Bank, and data on the efficiency of countries’ judicial systems comes from Djankov et al. (2007). We also collect patent data from the US Patent and Trade Office, national culture from Hofstede Insights and GDP and GDP per capita from the World Bank as control variables. Panel Poisson regression, Tobit regression and truncated regression are used in the analyses. Findings Supporting the institutional theory of country image, both the rule of law and efficiency of the judicial systems show positive and significant effects on country image, even when economy size (GDP), degree of economic development (GDP per capita), level of technology and skill (patents) and culture are controlled. Practical implications To improve their country’s image and the brand value of local firms, policymakers should strive to strengthen legal institutions aimed at punishing firm opportunistic behavior in their countries. Originality/value Previous research on the country-of-origin effect has not yet appreciated the role of legal institutions in developing the construct of country image.
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26

Carlos António Pinheiro Francisco, e. Silva, Porfírio José António Ferreira, and Mónico Lisete dos Santos Mendes. "COUNTRY OF ORIGIN EFFECT AND BRAND ORIGIN - A LITTERATURE REVIEW APPROACH." European Journal of Economics and Management Sciences, no. 2 (2022): 27–36. http://dx.doi.org/10.29013/ejems-22-2-27-36.

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27

Sang Ho, Lok. "Country-of-Origin Rules: Its Origin, Nature, and Directions for Reform." Pacific Economic Review 3, no. 2 (June 1998): 161–66. http://dx.doi.org/10.1111/1468-0106.00049.

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28

van Neck-Yoder, H. ""Country of Origin" as Anti-Colonial Fiction." Modern Language Review 81, no. 3 (July 1986): 666. http://dx.doi.org/10.2307/3729189.

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29

Ahn, Dukgeun. "Third Country Dumping: Origin, Evolution and Prospect." Journal of World Trade 46, Issue 3 (June 1, 2012): 635–55. http://dx.doi.org/10.54648/trad2012020.

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Third country anti-dumping actions were envisioned at the very inception of the General Agreement on Tariffs and Trade (GATT) and yet almost completely neglected by most governments throughout the GATT/World Trade Organization (WTO) history. The requirement for prior approval by multilateral trade institutions became a formidable procedural obstacle for any country seeking third country anti-dumping duty (AD) actions. Despite such difficulties, there were only few attempts to effectively employ such actions and several legal arrangements to refine the rules for third country AD actions. This article investigates the origin and historical development concerning third country AD actions and examines their implications for the current WTO system that is congested with numerous Free Trade Agreements (FTAs).
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30

Cuypers, Ilya, Matteo Prato, and Gokhan Ertug. "Country Of Origin Reputation And IPO Performance." Academy of Management Proceedings 2016, no. 1 (January 2016): 14907. http://dx.doi.org/10.5465/ambpp.2016.14907abstract.

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31

Pinheiro, Paulo S., and Timothy J. Bungum. "Country of origin and breast cancer survival." Asia-Pacific Journal of Clinical Oncology 10, no. 3 (November 21, 2013): 279. http://dx.doi.org/10.1111/ajco.12161.

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32

Pecotich, Anthony, and Steven Ward. "Global branding, country of origin and expertise." International Marketing Review 24, no. 3 (June 5, 2007): 271–96. http://dx.doi.org/10.1108/02651330710755294.

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33

Brodie, Roderick J., and Maureen Benson-Rea. "Country of origin branding: an integrative perspective." Journal of Product & Brand Management 25, no. 4 (July 18, 2016): 322–36. http://dx.doi.org/10.1108/jpbm-04-2016-1138.

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Purpose A new conceptualization of the process of country of origin (COO) branding based on fresh theoretical foundations is developed. This paper aims to provide a strategic perspective that integrates extant views of COO branding, based on identity and image, with a relational perspective based on a process approach to developing collective brand meaning. Design/methodology/approach A systematic review of the literature on COO branding and geographical indicators is undertaken, together with a review of contemporary research on branding. Our framework conceptualizes COO branding as an integrating process that aligns a network of relationships to co-create collective meaning for the brand’s value propositions. Findings An illustrative case study provides empirical evidence to support the new theoretical framework. Research limitations/implications Issues for further research include exploring and refining the theoretical framework in other research contexts and investigating broader issues about how COO branding influences self and collective interests in business relationships and industry networks. Practical implications Adopting a broadened perspective of COO branding enables managers to understand how identity and image are integrated with their business relationships in the context of developing collective brand meaning. Providing a sustained strategic advantage for all network actors, an integrated COO branding process extends beyond developing a distinctive identity and image. Originality/value Accepted consumer, product, firm and place level perspectives of COO branding are challenged by developing and verifying a new integrated conceptualization of branding.
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34

Ziegler, Roy A. "International students and country of origin news." Serials Review 23, no. 1 (March 1997): 33–46. http://dx.doi.org/10.1080/00987913.1997.10764362.

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35

Al‐Sulaiti, Khalid I., and Michael J. Baker. "Country of origin effects: a literature review." Marketing Intelligence & Planning 16, no. 3 (June 1998): 150–99. http://dx.doi.org/10.1108/02634509810217309.

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36

Peng Cui, Annie, M. Paula Fitzgerald, and Karen Russo Donovan. "Extended self: implications for country-of-origin." Journal of Consumer Marketing 31, no. 4 (June 3, 2014): 312–21. http://dx.doi.org/10.1108/jcm-01-2014-0820.

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Purpose – This paper aims to examine country-of-origin (COO) effects from the theoretical angle of extended self and “otherness”. Traditional COO perspectives view COO as an important quality-related, informational cue used to form product evaluations, develop preferences and make purchase decisions. Design/methodology/approach – An experiment was conducted with the COO of a fresh milk product manipulated to examine these predictions. Data were collected from four samples, Americans living in the USA, Americans living in China, Chinese living in China and Chinese living in the USA. Findings – Results found that COO effects were stronger when consumers felt greater animosity toward the foreign country, were more ethnocentric and were less acculturated (i.e. conceptualized as a less expanded self). Additionally, negative product events were interpreted in light of self, in that reactions to an adverse act were stronger when “others” committed the act. American consumers living abroad were more heavily influenced by COO effects, and evidence suggests that this effect occurred because these Americans had a less expanded self than their Chinese counterparts. Originality/value – This study provides a unique angle which leads to a deeper understanding of COO effects which augments the traditional match hypothesis. Specifically, COO effects are stronger, the smaller one’s extended self (greater animosity and ethnocentrism, less acculturation), and that wrongdoings are interpreted in light of self (i.e. reaction to an adverse act is stronger when “others” commit the act). Few studies to date have focused on these factors as layers of armor that consumers use to protect their self and extended self-image in a cross-cultural context.
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37

Chatziantoniou, Ioannis, Stavros Degiannakis, Bruno Eeckels, and George Filis. "Forecasting tourist arrivals using origin country macroeconomics." Applied Economics 48, no. 27 (December 29, 2015): 2571–85. http://dx.doi.org/10.1080/00036846.2015.1125434.

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38

Amatulli, Cesare, Matteo De Angelis, Sue Vaux Halliday, Jonathan Morris, and Floriana Mulazzi. "Temporal dynamism in country of origin effect." International Marketing Review 36, no. 6 (November 11, 2019): 955–78. http://dx.doi.org/10.1108/imr-08-2016-0165.

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Purpose The purpose of this paper is to enrich country of origin (COO) effect in international marketing theory by adding the understanding of temporal dynamism into COO research. Design/methodology/approach Utilizing a qualitative and interdisciplinary phenomenological approach, this paper analyses historical and contemporary sources triangulated with contemporary primary interview data. The example of how perceptions of Italians about the values typical of the British Sixties varied over time periods is presented. Findings COO perceptions are both malleable and in evolution. Results show that values from earlier peak periods of appeal can be combined and recombined differently over time due to the varying historical and contemporary resonances of COO values. Research limitations/implications This study focuses on COO applied to two product areas, fashion and music, over a limited time period, in a two-country study and so the findings are not fully generalizable, but rather are transferable to similar contexts. Practical implications The fact that COO is neither static nor atemporal facilitates a segmented approach for international marketing managers to review and renew international brands. This enriched COO theory provides a rich and variable resource for developing and revitalizing brands. Originality/value The major contribution of this paper is that temporal dynamism, never before discussed in international marketing theory, renders COO theory more timeless; this addresses some critiques recently made about its relevance and practicality. The second contribution is the original research design that models interdisciplinary scholarship, enabling a thorough historical look at international marketing.
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39

Usunier, Jean‐Claude. "Social status and country‐of‐origin preferences." Journal of Marketing Management 10, no. 8 (November 1994): 765–82. http://dx.doi.org/10.1080/0267257x.1994.9964320.

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40

Parsons, Andrew G., Paul W. Ballantine, and Helene Wilkinson. "Country-of-origin and private-label merchandise." Journal of Marketing Management 28, no. 5-6 (May 2012): 594–608. http://dx.doi.org/10.1080/0267257x.2010.549197.

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41

Phau, Ian, and Gerard Prendergast. "Conceptualizing the country of origin of brand." Journal of Marketing Communications 6, no. 3 (January 2000): 159–70. http://dx.doi.org/10.1080/13527260050118658.

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42

Schröck, Rebecca. "Valuing country of origin and organic claim." British Food Journal 116, no. 7 (July 1, 2014): 1070–91. http://dx.doi.org/10.1108/bfj-12-2012-0308.

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Purpose – The purpose of this paper is to identify and quantify the factors determining the prices of organic and conventional cheese. For a market with a high degree of product differentiation, i.e. the German cheese market, price premiums of various cheese attributes are examined. Thereby, special attention is paid to country of origin (CO) effects, geographical indications (GIs) and organic claims. Design/methodology/approach – The analysis is based on homescan panel data of 13,000 representative German households provided by the GfK consumer research association. The data set combines actual purchase and demographic data for a five-year sample period from 2004 to 2008. Applying the hedonic technique, the cheese price is modelled as a function of a wide range of consumer, store and product characteristics. Effects are analysed in detail by distinguishing between supply- and demand-side effects and by estimating price regressions not only for the whole sample but also for different shop types. Findings – The estimated organic price premiums range between 18 per cent in discount shops and 26 per cent in hypermarkets. The impacts of the CO and GIs are considerably smaller in magnitude and limited to special shopping venues like super- and hypermarkets. Originality/value – The German cheese market is currently evolving from a staple product market to a highly differentiated market where increasing attention is paid to quality indicators such as organic claims or GIs. The data are remarkable, both in sample size and information content. Furthermore, the estimation of shop type-specific price premiums offers new and detailed insights in consumer valuation and producer costs of a wide range of cheese attributes.
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Gürhan-Canli, Zeynep, and Durairaj Maheswaran. "Cultural Variations in Country of Origin Effects." Journal of Marketing Research 37, no. 3 (August 2000): 309–17. http://dx.doi.org/10.1509/jmkr.37.3.309.18778.

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44

Hung, C. L. "A Country-of-Origin Product Image Study." Journal of International Consumer Marketing 1, no. 3 (July 20, 1989): 5–26. http://dx.doi.org/10.1300/j046v01n03_02.

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45

Okechuku, Chike. "The Importance of Product Country of Origin:." European Journal of Marketing 28, no. 4 (April 1994): 5–19. http://dx.doi.org/10.1108/03090569410061150.

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46

Schaefer, Anja. "Consumer knowledge and country of origin effects." European Journal of Marketing 31, no. 1 (February 1997): 56–72. http://dx.doi.org/10.1108/03090569710157034.

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47

Drozdenko, Ronald, and Marlene Jensen. "Translating country‐of‐origin effects into prices." Journal of Product & Brand Management 18, no. 5 (August 21, 2009): 371–78. http://dx.doi.org/10.1108/10610420910981855.

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48

Schjøll, Alexander. "Country-of-origin preferences for organic food." Organic Agriculture 7, no. 3 (June 7, 2016): 315–27. http://dx.doi.org/10.1007/s13165-016-0159-1.

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49

Hermanto, Edwin. "THE ANALYSIS OF RELIGIOSITY AND COUNTRY OF ORIGIN INFLUENCE TOWARDS PURCHASE INTENTION WITH CONSUMER ATTITUDES AS THE INTERVENING VARIABLE IN KFC PANDANARAN SEMARANG (CASE STUDY IN FE UNISSULA�S STUDENTS)." International Journal of Islamic Business Ethics 3, no. 2 (September 3, 2018): 473. http://dx.doi.org/10.30659/ijibe.3.2.473-482.

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This research aims to analyze the influence of religiosity and the county of origin against the purchase intention in KFC Pandanaran Semarang with consumer attitudes as intervening variable. The population in this research is a college student of economic faculty of Islamic University of Sultan Agung. The technique of the sample with a purposive sampling method and incidental sampling.Samples taken as many as 100 collage students, with a research instrument in the form of a questionnaire.Data analysis using SPSS 23.0. The results showed that religiosity and country of origin has a positive and significant effect on consumer attitudes. Country of origin and consumer attitudes has a positive and significant effect on the purchase intention. Religiosity has a negative and significant effect on purchase intention. Consumer attitudes not as intervening variables between religiosity towards purchase intention and between the country of origin towards purchase intention.Keywords: Religiosity, Country of origin, Consumer attitudes, and Purchase intention.
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Dikčius, Vytautas, and Gintarė Stankevičienė. "Perception of Country of Brand Origin and Country of Product Manufacturing Among Lithuanians and Emigrants From Lithuania." Organizations and Markets in Emerging Economies 1, no. 2 (December 31, 2010): 108–22. http://dx.doi.org/10.15388/omee.2010.1.2.14299.

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Abstract:
Though the issue of product country of origin has been researched by numerous researchers, due to globalization, currently consumers have more problems perceiving the country of origin than ever before. This brings marketing specialists back to the discussion of the topic once again, with emphasis on a distinction between the country of manufacturing origin and the country of brand origin. The impact of country of manufacturing and country of brand image varies from country to country under the influence of numerous impact factors, often summarized within a culture or subcultures. One type of such subcultures could be formed by immigrants, whose perceptions might include aspects of their home country combined with those of the host country. The main purpose of this paper was to evaluate the attitudes of Lithuanians who live in Lithuania (as a country of an emerging economy) and those of emigrants living in selected countries (Ireland, the United Kingdom and Finland) with regard to the importance of country of origin. Three brands were selected for the research – Panasonic, LG and BEKO, and three different cases were presented to the respondents. First, both the brand name (Panasonic) and the manufacturing country (the United Kingdom) were associated with a developed country. In the second case, country of brand origin (LG) was identified as a developed country while country of manufacture represented an emerging economy (Poland). Finally, an emerging economy of the country of brand origin (BEKO) and an emerging economy of the country of manufacturing (Turkey) were dealt with.Findings provide evidence that, in general, more developed countries had a better image as countries – manufacturers of TV sets than less developed countries (emerging economies). Analysis of opinions about country of brand origin revealed that brands from developed countries were evaluated better than those from emerging economies. In addition, analysis showed that respondents who live in an emerging economy have more positive attitude towards the surveyed brands compared with Lithuanian emigrants to developed countries. Finally, strong correlation was found between the evaluation of a brand and evaluation of the country of brand origin, while there was no correlation between evaluation of a brand and evaluation of country of manufacturing.
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