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Journal articles on the topic 'Country of origin effect'

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Published: 4 June 2021

Last updated: 10 March 2023

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1

MANOLACHE, Madalina. "Ideology of Origin Effect – a Conversion of the Country of Origin Effect." Logos Universality Mentality Education Novelty. Section: SOCIAL SCIENCES 04, no. 01 (June 30, 2015): 15–21. http://dx.doi.org/10.18662/lumenss.2015.0401.01.

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2

Zhang, Yong. "Country‐of‐origin effect." International Marketing Review 14, no. 4 (August 1997): 266–87. http://dx.doi.org/10.1108/02651339710173453.

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3

Li, Shenyu, Rong Huang, and Siva K. Balasubramanian. "Country of market effect." Innovative Marketing 12, no. 1 (April 27, 2016): 7–14. http://dx.doi.org/10.21511/im.12(1).2016.01.

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Purpose: This article proposes and empirically tests the country of market (COMK) effect, which captures the consumer’s responses of home market to a country where the product is marketed. Design/methodology/approach: Study 1 applies a lab experiment about Chinese consumers’ purchase intention for printers marketed either in the US or China. Study 2 applies country level data to examine the impact of economic development of 22 host countries on the performance of 167 multinational retailers in their home country. Findings: Study 1 shows that the printers marketed in US attract a higher level of purchase intention than printers marketed in China. This COMK effect is more salient for printers manufactured in China than those manufactured in US. In addition, innovation and design factors corresponding to the host country’s image fully mediate the COMK effect. Results in Study 2 show that a retailer that markets its services in a host country with a higher (lower) level of economic development is likely to generate higher (lower) level of retailing performance in its home country. Furthermore, it is found that COMK effect is diminished as the level of economic development of a vendor’s home country increases. Research limitations/implications: In addition to the cognitive components of country image (e.g., design and innovation), consumers’ affective components may also influence the COMK effect. Future research could discuss the impact of consumer ethnocentrism and consumer animosity on consumers’ attitude towards the product marketed in other countries. Practical implications: Strategically, marketing products to a country with a favorable image could benefit vendors from an emerging economy. For manufacturers from developed countries, marketing a product within their own countries may enhance the associated innovation and design images while marketing the same product in an emerging market. Originality/value: This article proposes and tests a demand side country effect on consumers’ purchase intention for products marketed in other countries. It is in sharp contrast to the traditional country effect which focuses on the supply side effect (e.g., country of origin, country of manufacture, country of assembly etc.)

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4

Amatulli, Cesare, Matteo De Angelis, Sue Vaux Halliday, Jonathan Morris, and Floriana Mulazzi. "Temporal dynamism in country of origin effect." International Marketing Review 36, no. 6 (November 11, 2019): 955–78. http://dx.doi.org/10.1108/imr-08-2016-0165.

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Purpose The purpose of this paper is to enrich country of origin (COO) effect in international marketing theory by adding the understanding of temporal dynamism into COO research. Design/methodology/approach Utilizing a qualitative and interdisciplinary phenomenological approach, this paper analyses historical and contemporary sources triangulated with contemporary primary interview data. The example of how perceptions of Italians about the values typical of the British Sixties varied over time periods is presented. Findings COO perceptions are both malleable and in evolution. Results show that values from earlier peak periods of appeal can be combined and recombined differently over time due to the varying historical and contemporary resonances of COO values. Research limitations/implications This study focuses on COO applied to two product areas, fashion and music, over a limited time period, in a two-country study and so the findings are not fully generalizable, but rather are transferable to similar contexts. Practical implications The fact that COO is neither static nor atemporal facilitates a segmented approach for international marketing managers to review and renew international brands. This enriched COO theory provides a rich and variable resource for developing and revitalizing brands. Originality/value The major contribution of this paper is that temporal dynamism, never before discussed in international marketing theory, renders COO theory more timeless; this addresses some critiques recently made about its relevance and practicality. The second contribution is the original research design that models interdisciplinary scholarship, enabling a thorough historical look at international marketing.

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5

Andaleeb, Syed Saad. "Country-of-Origin Effects." Journal of International Consumer Marketing 7, no. 3 (June 21, 1995): 29–52. http://dx.doi.org/10.1300/j046v07n03_03.

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6

Tse, David K., and Wei-na Lee. "Removing Negative Country Images: Effects of Decomposition, Branding, and Product Experience." Journal of International Marketing 1, no. 4 (December 1993): 25–48. http://dx.doi.org/10.1177/1069031x9300100403.

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This article reports two studies on how negative country images can be removed by investigating the effects of decomposing country image into component and assembly origins, as well as the effects of global branding and product experience. Study 1 examines the psychological mechanism consumers use when a country image is decomposed into component and assembly origins. Study 2 extends the effect of decomposing country image to the context of global brands and product experience. It was found that subjects do not seem to differ either in the psychological mechanism they use or in their confidence in evaluating a product which is “made in “ a country versus a product which has its “components from” and “is assembled in” the same country. As hypothesized, the effect of country image was weakened when it was decomposed. A strong positive brand was found to override negative assembly origin effect. After the product experience, the component origin effect was also removed. These findings suggest that when manufacturers lower their production costs by globalizing their production lines, they may simultaneously benefit from having a positive product image.

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7

Carlos António Pinheiro Francisco, e. Silva, Porfírio José António Ferreira, and Mónico Lisete dos Santos Mendes. "COUNTRY OF ORIGIN EFFECT AND BRAND ORIGIN - A LITTERATURE REVIEW APPROACH." European Journal of Economics and Management Sciences, no. 2 (2022): 27–36. http://dx.doi.org/10.29013/ejems-22-2-27-36.

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8

Concha Velásquez, José Roberto. "The effect of country of origin in dominant brands." Revista científica Pensamiento y Gestión, no. 39 (June 1, 2015): 122–41. http://dx.doi.org/10.14482/pege.39.8447.

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9

Magier-Łakomy, Ewa, and Małgorzata Rozkwitalska. "Country-of-origin effect on manager’s competence evaluations." Journal of Intercultural Management 5, no. 4 (December 1, 2013): 5–21. http://dx.doi.org/10.2478/joim-2013-0023.

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Abstract Functioning of multinational corporations requires international staffing decisions, which involves, among other issues, sending expatriates to foreign subsidiaries and/or hiring inpatriates in the headquarters. The evaluation of a manager’s professional competence by his/her subordinates, peers or superiors is determined, for example, by cultural stereotypes intertwined with the manager’s nationality. Such an evaluation may affect the quality of cross-cultural interactions and therefore influence effectiveness of a MNC’s staff. Thus the aim of this paper is to initially verify whether the country-of-origin of a manager may affect the perception of his/her professional competence. The analysis of this relationship is based on the literature review and the empirical findings from the authors’ research. An experiment on management students is the research method that was applied in the study. As a result, the authors attempt to examine whether there are cultural stereotypes that ascribe higher or lower managerial competence to individuals from certain countries. The analysis may also contribute to the literature and research on liability of foreignness as well as cultural stigmatization issues. The empirical findings from the pilot study suggest that the nationality of a manager may affect the evaluation of his/her competences by other people.

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10

Hayden, Annette, and Tony Edwards. "The Erosion of the Country of Origin Effect." Articles 56, no. 1 (October 18, 2002): 116–40. http://dx.doi.org/10.7202/000143ar.

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Summary Over the last two decades, Swedish capital has undergone a rapid internationalization. This has presented a significant challenge to the distinctive nature of the Swedish economy in general and its employment relations system in particular. A key question arising is: to what extent, and in what ways, are Swedish multinationals influenced by the distinctiveness of the country of origin in the way they manage their international workforces? We investigate these issues through examination of data gathered from a mini-case study of a large Swedish multinational. We show how the firm has adopted practices experienced in its foreign operations and deployed these throughout the corporation. This process has eroded, though not removed, the influence of the Swedish system on employment relations in the multinational, with the British and American systems appearing to exert a growing influence. We explain the findings with reference to managerial perceptions of the strengths and weaknesses of different “national business systems.”

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11

Bertoli, Giuseppe, and Riccardo Resciniti. "Made in Italy e country of origin effect." MERCATI E COMPETITIVITÀ, no. 2 (July 2013): 13–36. http://dx.doi.org/10.3280/mc2013-002002.

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12

Min, Byoung-Kyong, Kwangsu Cho, Jungyeon Sung, and Erin Cho. "Neurophysiological evidence for the country-of-origin effect." NeuroReport 25, no. 4 (March 2014): 274–78. http://dx.doi.org/10.1097/wnr.0000000000000102.

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13

Chryssochoidis, George, Athanassios Krystallis, and Panagiotis Perreas. "Ethnocentric beliefs and country‐of‐origin (COO) effect." European Journal of Marketing 41, no. 11/12 (November 20, 2007): 1518–44. http://dx.doi.org/10.1108/03090560710821288.

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14

Lampert, Shlomo I., and Eugene D. Jaffe. "A dynamic approach to country‐of‐origin effect." European Journal of Marketing 32, no. 1/2 (February 1998): 61–78. http://dx.doi.org/10.1108/03090569810197471.

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15

Purwar, P. C., and N. Mathur. "Effect of Country of Origin on Buying Behaviour." Metamorphosis: A Journal of Management Research 5, no. 1 (January 1, 2006): 9–18. http://dx.doi.org/10.1177/0972622520060102.

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16

Abraham, Aby, and Sanjay Patro. "‘Country-of-Origin’ Effect and Consumer Decision-making." Management and Labour Studies 39, no. 3 (August 2014): 309–18. http://dx.doi.org/10.1177/0258042x15572408.

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17

Suh, YongGu, JungYun Hur, and Gary Davies. "Cultural appropriation and the country of origin effect." Journal of Business Research 69, no. 8 (August 2016): 2721–30. http://dx.doi.org/10.1016/j.jbusres.2015.11.007.

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18

Supanvanij, Janikan, and Lyn S. Amine. "Consumer Perception of Country-of-Origin Effect and Brand Effect." Latin American Business Review 1, no. 4 (December 2000): 47–60. http://dx.doi.org/10.1300/j140v01n04_03.

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19

Peng Cui, Annie, M. Paula Fitzgerald, and Karen Russo Donovan. "Extended self: implications for country-of-origin." Journal of Consumer Marketing 31, no. 4 (June 3, 2014): 312–21. http://dx.doi.org/10.1108/jcm-01-2014-0820.

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Purpose – This paper aims to examine country-of-origin (COO) effects from the theoretical angle of extended self and “otherness”. Traditional COO perspectives view COO as an important quality-related, informational cue used to form product evaluations, develop preferences and make purchase decisions. Design/methodology/approach – An experiment was conducted with the COO of a fresh milk product manipulated to examine these predictions. Data were collected from four samples, Americans living in the USA, Americans living in China, Chinese living in China and Chinese living in the USA. Findings – Results found that COO effects were stronger when consumers felt greater animosity toward the foreign country, were more ethnocentric and were less acculturated (i.e. conceptualized as a less expanded self). Additionally, negative product events were interpreted in light of self, in that reactions to an adverse act were stronger when “others” committed the act. American consumers living abroad were more heavily influenced by COO effects, and evidence suggests that this effect occurred because these Americans had a less expanded self than their Chinese counterparts. Originality/value – This study provides a unique angle which leads to a deeper understanding of COO effects which augments the traditional match hypothesis. Specifically, COO effects are stronger, the smaller one’s extended self (greater animosity and ethnocentrism, less acculturation), and that wrongdoings are interpreted in light of self (i.e. reaction to an adverse act is stronger when “others” commit the act). Few studies to date have focused on these factors as layers of armor that consumers use to protect their self and extended self-image in a cross-cultural context.

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20

Hermanto, Edwin. "THE ANALYSIS OF RELIGIOSITY AND COUNTRY OF ORIGIN INFLUENCE TOWARDS PURCHASE INTENTION WITH CONSUMER ATTITUDES AS THE INTERVENING VARIABLE IN KFC PANDANARAN SEMARANG (CASE STUDY IN FE UNISSULA�S STUDENTS)." International Journal of Islamic Business Ethics 3, no. 2 (September 3, 2018): 473. http://dx.doi.org/10.30659/ijibe.3.2.473-482.

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This research aims to analyze the influence of religiosity and the county of origin against the purchase intention in KFC Pandanaran Semarang with consumer attitudes as intervening variable. The population in this research is a college student of economic faculty of Islamic University of Sultan Agung. The technique of the sample with a purposive sampling method and incidental sampling.Samples taken as many as 100 collage students, with a research instrument in the form of a questionnaire.Data analysis using SPSS 23.0. The results showed that religiosity and country of origin has a positive and significant effect on consumer attitudes. Country of origin and consumer attitudes has a positive and significant effect on the purchase intention. Religiosity has a negative and significant effect on purchase intention. Consumer attitudes not as intervening variables between religiosity towards purchase intention and between the country of origin towards purchase intention.Keywords: Religiosity, Country of origin, Consumer attitudes, and Purchase intention.

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21

Lin, Chih-Pin, Chi-Jui Huang, Hsin-Mei Lin, and Cheng-Min Chuang. "The origin of the country-of-origin image: the role of law." Journal of Product & Brand Management 29, no. 5 (December 19, 2019): 617–35. http://dx.doi.org/10.1108/jpbm-08-2018-1968.

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Purpose Country of origin has profound effects on consumer behavior; yet few studies have examined an antecedent of these effects: why some countries enjoy a positive image while others suffer a negative one. Developing an institutional theory of country image, the authors argue that weak legal institutions at the country level increase firm opportunistic behavior that expropriates consumers and decrease the product quality of local brands, thus decreasing the country’s image regarding its products and brands. Design/methodology/approach This study measures country image for products and brands using the number of valuable brands (i.e. brands included in the top 500 brands from 2008 to 2016) in a particular home country. Data concerning the rule of law in each country come from the World Bank, and data on the efficiency of countries’ judicial systems comes from Djankov et al. (2007). We also collect patent data from the US Patent and Trade Office, national culture from Hofstede Insights and GDP and GDP per capita from the World Bank as control variables. Panel Poisson regression, Tobit regression and truncated regression are used in the analyses. Findings Supporting the institutional theory of country image, both the rule of law and efficiency of the judicial systems show positive and significant effects on country image, even when economy size (GDP), degree of economic development (GDP per capita), level of technology and skill (patents) and culture are controlled. Practical implications To improve their country’s image and the brand value of local firms, policymakers should strive to strengthen legal institutions aimed at punishing firm opportunistic behavior in their countries. Originality/value Previous research on the country-of-origin effect has not yet appreciated the role of legal institutions in developing the construct of country image.

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22

Kim, Kyun, Seung-Hyun Lee, and Omer N. Gokalp. "Inter-firm Competition of the Country of Origin Effect." Academy of Management Proceedings 2018, no. 1 (August 2018): 13624. http://dx.doi.org/10.5465/ambpp.2018.13624abstract.

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23

Xu, Yingjun. "On the Country of Origin Effect of Eco-Label." Economics 10, no. 3 (2021): 79. http://dx.doi.org/10.11648/j.eco.20211003.12.

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24

Gnusowski, Marek. "Country-of-origin effect in professional services – literature review." Marketing i Zarządzanie 46 (2016): 155–63. http://dx.doi.org/10.18276/miz.2016.46-16.

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25

Cheah, Isaac, Ian Phau, and Gaetano Aiello. "Country of Origin Effect: Looking Back and Moving Forward." Journal of Promotion Management 24, no. 3 (November 22, 2017): 293–94. http://dx.doi.org/10.1080/10496491.2018.1379157.

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26

Camgöz, Selin Metin, and Pelin Sürücü Ertem. "Should Food Manufacturers Care About Country-of-Origin Effect?" Journal of Food Products Marketing 14, no. 1 (October 30, 2007): 87–105. http://dx.doi.org/10.1300/j038v14n01_06.

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27

Katsumata, Sotaro, and Junyi Song. "The reciprocal effects of country-of-origin on product evaluation." Asia Pacific Journal of Marketing and Logistics 28, no. 1 (December 31, 2015): 92–106. http://dx.doi.org/10.1108/apjml-04-2015-0059.

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Purpose – The purpose of this paper is to examine the country-of-origin (COO) effect on product evaluation to determine the different effects of COO in Asian nations. Design/methodology/approach – The authors focus on automobiles as the target product category and conduct consumer surveys in three Asian countries – China, Japan, and South Korea – and the USA. Since these four countries are the major global production bases and consumption markets, the authors can examine the reciprocal effects of COO across countries. The authors propose a hierarchical conjoint analysis and estimate parameters. For the attributes of conjoint analysis, the authors incorporate both the COO of products and other functional aspects such as price and fuel consumption to compare their effects on consumer evaluation. Findings – The authors find different tendencies in each country’s COO effect. Further, the authors discuss the factors affecting consumer evaluation in each country based on the country’s culture and general product images. Originality/value – The authors’ contributions to the literature are as follows. First, in the research design, the authors incorporate COO information as an attribute of automobiles. This enables us to compare the COO effect with the effects of other functional aspects. The authors find that the COO effect is substantially the same as the effect of other functional attributes. Second, the authors assume a hierarchical structure in the conjoint analysis and discuss the different preferences in each country. This hierarchical structure enables to extract the reciprocal effects of COO across countries.

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Aruan, Daniel Tumpal Hamonangan, Roberta Crouch, and Pascale Quester. "Relative importance of country of service delivery, country of person and country of brand in hybrid service evaluation: a conjoint analysis approach." Journal of Product & Brand Management 27, no. 7 (November 19, 2018): 819–31. http://dx.doi.org/10.1108/jpbm-10-2017-1608.

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Purpose This paper aims to examine the relative importance of country of brand (COB), country of service delivery (COSD) and country of person (COP) in consumer evaluation of hybrid services. Design/methodology/approach Using data (N = 1,071) from Australia, Indonesia and Singapore, a conjoint analysis experimental design explored empirically the importance of country of origin (COO) effects in three service contexts: search, experience and credence. Findings The analysis reveals that the relative importance of COP was the highest for credence services, while COB was the strongest for experience services. Practical implications For firms operating offshore, companies must understand that the COO construct is multi-dimensional for services, as it is for tangible products and not limited only to COB as traditionally thought. At least two other distinct dimensions – COSD and COP – can play significant roles as predictors of service quality expectations. Companies must consider the implications of service type, according to the search-experience-credence continuum to inform staffing decisions and managing customer expectations. Originality/value This research contributes to the literature by extending the understanding of country image effects in the context of hybrid service provisions, particularly in the view of customer expectations of services with multiple country-of-origins. Although there have been several studies examining the effects of COO on services evaluation, no empirical study has examined the effects of multiple COOs simultaneously from the perspective of location where the service is delivered (COSD) and individuals who deliver the service (COP), in addition to the effect of COB origin.

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Costa e Silva, Susana, and Lucénio Saraiva. "Understanding Changes on the Country-of-origin Effect of Portugal." Studia Universitatis Babe-Bolyai Oeconomica 61, no. 3 (December 1, 2016): 3–19. http://dx.doi.org/10.1515/subboec-2016-0001.

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Abstract The purpose of this study is to understand the international perception of Portugal, as well as the strategies used by Portuguese companies to overcome any possible negative country-of-origin (COO) effect. The paper focuses on companies belonging to different Portuguese businesses: wine, footwear and electromechanical. Cases were chosen because of the dynamic process that was correctly put forward at different levels. The results show that Portuguese companies are interested in getting to know how to accommodate or be part of that dynamic process, as this seems to be crucial if they want to succeed in international markets. The perception of Portugal is improving, and there seems to be signs of a positive COO effect being created in some instances. Most of the achievements are due to the previous success of Portuguese businesses and businesspeople in international markets that have been able to create a positive reputation. The key to success seems to be rooted in how companies combine their unique resources with technological innovations and strategic tools, backed by public policy. This study contributes to enhance the knowledge of managers on the COO effect and its effects on companies, by presenting different levels of analysis: company, industry and country level.

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30

Ahmed, Sadrudin A., and Alain d'Astous. "Country-of-Origin and Brand Effects:." Journal of International Consumer Marketing 9, no. 2 (November 13, 1996): 93–115. http://dx.doi.org/10.1300/j046v09n02_05.

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31

Chu, Po‐Young, Chia‐Chi Chang, Chia‐Yi Chen, and Tzu‐Yun Wang. "Countering negative country‐of‐origin effects." European Journal of Marketing 44, no. 7/8 (July 27, 2010): 1055–76. http://dx.doi.org/10.1108/03090561011047526.

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V. Zhukov, Dmitry, Miraj Ahmed Bhuiyan, and Asad Ullah. "Utilization of the country of origin effect in product-harm crisis management: an overview of literature and a conceptual model proposition." International Journal of Management Science and Business Administration 1, no. 2 (2015): 54–70. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.12.1004.

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Despite the fact that companies try to put high emphasis on the quality of their products and processes, still, there are unexpected threats to the safety of consumers by failed quality which leads unexpected shock to the normal operation of the company. Product risk can even lead to corporate crisis, mainly because of strategic threats. For the duration of the crisis, companies struggle to minimize the harm brought to their reputation and brand equity. This paper presents a new notion of measuring organizational success when dealing with product-harm crises. It introduces the concept of country of origin as a potential tool in managing the crisis as it gives a comprehensive overview of effects on perceptions and attitudes of consumers towards products from abroad. This can suggest that using positive associations of the country when building a strong brand creates consumers’ positive attitude and perception towards country of origin aspect of the brand. We think that even at the crisis time, perception, attitude, and behavior that lead to willingness of purchase are influenced by aspects related to country of origin. Thus, country of origin has been identified as an important factor that influences successful recovery from a product-harm crisis.

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Utomo, Eko Aditia Sri, and Sanaji Sanaji. "Pengaruh Country Of Origin dan Persepsi Kualitas terhadap Persepsi Nilai pada Produk Telepon Seluler." BISMA (Bisnis dan Manajemen) 6, no. 2 (May 25, 2018): 114. http://dx.doi.org/10.26740/bisma.v6n2.p114-121.

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AbstractThe this study aimed to examine the effect Country ofOrigin to perceived quality and perceived value. The object is phone customers who visited in World Trade Center (WTC) Surabaya. The sample is 287 respondens. Country of origin has ten indikator s in this research, perceived qualityhas six indikator s in this research, and perceived value has three indikator s. Hypothesis testing is done by path analyze. Research is showed that country of origin effect the perceived quality, perceived quality effect the perceived value, and country of origin do not effect perceived value. This conclution, country of origin indirectly effect the perceived value.

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Elliott, Gregory R., and Ross C. Cameron. "Consumer Perception of Product Quality and the Country-of-Origin Effect1." Journal of International Marketing 2, no. 2 (June 1994): 49–62. http://dx.doi.org/10.1177/1069031x9400200204.

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Consumer attitudes to local and foreign products and the likely “country-of-origin” effect in “Buy Local” and “Made In …” campaigns are surveyed. First, the importance of country of origin in relation to other product attributes is considered. Second, country of origin is assessed as a surrogate indicator of product quality. Third, the likely effect of country of origin on consumer choice across a range of product categories is studied with brand name and price held constant. Across the product categories studied, respondents rated country of origin as significantly less important as a choice determinant than product quality and price. In addition, clear country-of-origin effects are identified. Consumers rate products as being of significantly different quality when the only variation between products is stated country of origin. Further, consumers express a marked preference for locally made products when price, technical features, and brand name are invariant, and where the locally made product is perceived to be superior or, at least, not significantly inferior to an overseas-made product. Where the locally made product is perceived to be of inferior quality to the imported product, consumers generally prefer an imported product. Thus, while consumers rate country of origin after product quality and price, when these other factors are equivalent, the fact that the product is promoted as locally made is a positive influence on product choice.

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35

Magier-Łakomy, Ewa, and Monika Boguszewicz-Kreft. "Dimensions of the Country of Origin Effect and their Measurement." Annales Universitatis Mariae Curie-Skłodowska, sectio H, Oeconomia 49, no. 3 (July 7, 2015): 125. http://dx.doi.org/10.17951/h.2015.49.3.125.

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36

Jang, Jae Ik, and Song Hyun Cho. "The Effect analysis of Country of Origin in Outdoor Sportswear." Journal of Sport and Leisure Studies 52 (May 31, 2013): 361–72. http://dx.doi.org/10.51979/kssls.2013.05.52.361.

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37

Bose, Sunny, and Abhilash Ponnam. "Country of origin effect on services: an evaluation of entertainment." Managing Leisure 16, no. 2 (April 2011): 98–107. http://dx.doi.org/10.1080/13606719.2011.559089.

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38

LANG, JANE QIN, and E. M. CROWN. "Country-of-origin effect in apparel choices: A conjoint analysis." Journal of Consumer Studies and Home Economics 17, no. 1 (March 1993): 87–98. http://dx.doi.org/10.1111/j.1470-6431.1993.tb00156.x.

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39

Andéhn, Mikael, and Jean-Noel Patrick L’espoir Decosta. "Re-imagining the country-of-origin effect: a promulgation approach." Journal of Product & Brand Management 27, no. 7 (November 19, 2018): 884–96. http://dx.doi.org/10.1108/jpbm-11-2017-1666.

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Purpose The country-of-origin effect (COO) has, as a research domain, suffered from several theoretical and methodological problems and tendencies including an incomplete conceptualization of its constituent components. The purpose of this study is to first problematize the concept in extant literature and to consequently propose a reconceptualization of the concept. Design/methodology/approach As part of lateral promulgation, the authors use theoretical and methodological ideas from other disciplines such as psychology, ethnography and geography to problematize the present conceptualization of COO in extant literature to reveal research possibilities relevant to, but underrepresented or absent in, COO research. Findings This study identifies several central theoretical and methodological problems and reveals that (1) COO is not necessarily linear and alternative modes of engagement with consumption need to be considered; (2) many of these problems can be addressed by alternative methodologies; and (3) COO operates at the level of symbolic orders that require a further engagement with the role of place in human experience. Research/limitations/implications The findings suggest that in future research, field experiments be considered to resolve some of the methodological artefacts that have hampered past research; qualitative methods be applied to uncover unexpected uses of place association beyond being mere quality proxies; and alternative areas of relevance, such as macro-level trade and exports from emerging economies, be entertained. Originality Value The study’s approach to problematizing and refining extant knowledge enable it to promulgate new knowledge and research directions for a research area that has historically suffered from a tendency to be self-referential.

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Aiello, Gaetano, Raffaele Donvito, Bruno Godey, Daniele Pederzoli, Klaus-Peter Wiedmann, Nadine Hennigs, Astrid Siebels, et al. "An international perspectiveon luxury brand and country-of-origin effect." Journal of Brand Management 16, no. 5-6 (March 2009): 323–37. http://dx.doi.org/10.1057/bm.2008.52.

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Boguszewicz-Kreft, Monika, Ewa Magier-Łakomy, and Katarzyna Sokołowska. "The country-of-origin effect in the selected transport services." Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu 41 (2015): 23–34. http://dx.doi.org/10.18276/pzfm.2015.41/2-02.

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Ang, Siah Hwee. "Country-of-origin effect of VC investment in biotechnology companies." Journal of Commercial Biotechnology 13, no. 1 (October 2006): 12–19. http://dx.doi.org/10.1057/palgrave.jcb.3050035.

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Moon, Byeong-Joon, and Han-Mo Oh. "Country of origin effects in international marketing channels." International Marketing Review 34, no. 2 (April 10, 2017): 224–38. http://dx.doi.org/10.1108/imr-03-2015-0073.

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Purpose The purpose of this paper is to provide an understanding of the country-of-origin (COO) effect on overseas distributors’ behaviour in international marketing channels. Integrating the theory of planned behaviour (TPB) and the concepts of country-induced biases, the current study develops an empirically testable model that explains and predicts overseas distributors’ behaviour in international marketing channels. Design/methodology/approach Hypotheses were tested using primary data stemmed from a survey of channel relationships between exporters and their overseas distributors. Data were collected from 103 distributors in the USA. Findings Empirical evidence shows that attitude towards foreign brands, social valuation of the origin of brands, and perceived behavioural control affect overseas distributors’ intention to place foreign brands. In addition, country-induced bias factors – buyer animosity and country-related affect to the origin of manufacture – are considered to be the antecedents of attitude towards foreign brands. Research limitations/implications Because this study adopted a cross-sectional design, the limitations of this method can be applied to the study. In addition, because of the research context, the results of the present research may lack generalizability. This manuscript, however, integrated the TPB and the concepts of country-induced biases and addressed the calls for research on the COO effects on overseas distributors’ decision in international marketing channels. Practical implications The manuscript suggests that to build positive attitudes towards foreign brands, a firm should focus on promotions through various media in international markets to lower animosity and the perceived risk to the origin of manufacture. In addition, firms with foreign brands need to identify and target a segment that feels comfortable about spending their resources on those brands. Finally, international marketers should focus on creating positive attitudes towards foreign brand goods and proper pricing strategies. Originality/value This manuscript fills the knowledge gap of the COO effect on organizational buyer behaviour in international marketing channels.

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Lee, Sangwon. "When does the developing country brand name alleviate the brand origin effect? Interplay of brand name and brand origin." International Journal of Emerging Markets 15, no. 2 (August 6, 2019): 387–402. http://dx.doi.org/10.1108/ijoem-10-2018-0543.

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Purpose The purpose of this paper is to examine how developing country brand name and brand origin affect the customer’s evaluation of the brand in radically new high-tech products. Using processing fluency as a theoretical underpinning, this study can answer the following questions: first, does foreign brand name (developed vs developing Asian brand name) affect the customer’s attitude toward the brand? Second, does the brand origin (developed vs developing country) moderate the effect of foreign brand name on attitude toward the brand? Third, does the individual difference (knowledge and technological sophistication) matter in determining the brand origin and fit effect on willingness to buy? Design/methodology/approach A 2×2 between subject experiment was conducted in which two factors were manipulated: foreign brand name (developed: Japan vs developing: China) and brand origin (developed: Japan vs developing: China). Findings The fit between brand origin and brand name leads to better evaluation of the brand than no fit. On the other hand, for developing country brand origin (e.g. China), the brand naming effect is mitigated by enhanced processing fluency caused by fit, which leads to better evaluation of developing country brand. Fit effect is more pronounced for more knowledgeable consumers. Technologically more sophisticated consumers are more willing to buy the developing country brand origin than technologically less sophisticated consumers due to the processing fluency effect. Originality/value This paper introduces the two dimensions of foreign brand name (developed vs developing) and examines the interaction with the brand origin. This research fills the gap of under-researched area in brand naming literature, which is the effect of developing country brand naming on attitude toward the brand of radically new high-tech products. This research extends the previous literature by applying linguistic mechanism, processing fluency to examine the Asian brand naming including emerging market. This research makes an important theoretical contribution by identifying an underlying individual-level construct, “knowledge” and “technological sophistication,” which explains and influences the effects of brand name and brand origin on willingness to buy the brand.

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Passagem, Nadia, Catia Fernandes Crespo, and Nuno Almeida. "The Impact of Country of Origin on Brand Equity: An Analysis of The Wine Sector." Wine Economics and Policy 9, no. 2 (November 23, 2020): 63–81. http://dx.doi.org/10.36253/web-8407.

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The purpose of this study is to explore the country of origin´s effects on brand equity dimensions. This research selected wine as the product category and data were collected from Portuguese and Canadian consumers. Our conceptual framework incorporates the influence of country of origin on brand equity dimensions, composed by brand loyalty, brand associations, brand awareness and perceived quality, as well as the brand equity subsequent effect on purchase intention. The hypotheses were tested using Partial Least Squares Structural Equation Modelling (PLS-SEM). The results of the Portuguese sample indicate that the country of origin affects positively all the brand equity dimensions. The Canadian sample results show that country of origin affects brand loyalty and perceived quality, but there is no significant effect on brand associations and brand awareness dimensions.

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Johansson, Johny K., Susan P. Douglas, and Ikujiro Nonaka. "Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective." Journal of Marketing Research 22, no. 4 (November 1985): 388–96. http://dx.doi.org/10.1177/002224378502200404.

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A new methodological approach for examining the impact of country of origin on product evaluations is proposed. It takes the form of a multiattribute attitudinal model analyzed by means of a system of simultaneous equations. This approach makes possible examination of the impact of other attributes as well as country of origin on evaluations, and takes into consideration the effect of familiarity and knowledge about the product class. Differences between respondents of two different national origins are also investigated because previous research indicates differences in country stereotyping by nationality.

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Kussudyarsana, Kussudyarsana, Yessy Bangkit Forma, and Nur Achmad. "Apakah Perceived Quality memediasi hubungan antara brand Image dan Country of Origin terhadap Purchase Intension?" JBMP (Jurnal Bisnis, Manajemen dan Perbankan) 6, no. 2 (September 21, 2020): 19–41. http://dx.doi.org/10.21070/jbmp.v6i2.770.

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This study analyzes the effect of country of origin and brand image on purchnase intension through perceived quality as an intervening variable. The research setting was on Skin cares and Beauty clinic Industry. This research used incidental sampling as a sampling technique. This study involved 300 respondents which acces the online questionnaires through google form. The data obtained were processed used descriptive analysis and SEM analysis with SmartPLS. The results indicate that the country of origin positively effect on perceived quality. Meanwhile, the country of origin variable did not affect on purchase intension. The brand image variable has a positively impact on the perceived quality variable. Brand image has a positive effect on intension to buy. The perceived quality positively effects on intension to buy. Ccountry of origin indirectly effect on intension to buy through perceived quality. Brand image has an indirect effect on intension to buy through perceived quality as an intervening variable

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Meneses, Raquel, and Sara Santos. "Country of Origin as a Constraint to Internationalization." GATR Journal of Business and Economics Review 4, no. 2 (June 26, 2019): 105–13. http://dx.doi.org/10.35609/jber.2019.4.2(5).

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Objective – Globalization has enabled the increase of competitiveness and opportunities for companies to sell their goods to worldwide consumers. Due to the wider range of products offered and increasing similarity of those products, the country of origin becomes an important variable when studying the evaluation process of foreign products. The origin of a product acts as a mark of quality, which ultimately influences the purchase intentions of consumers. When negative, this may act as a constraint on internationalization, making it difficult to accept a product from a certain origin. There is, therefore, a gap in how companies can mitigate and overcome a negative country of origin effect (COE). This study seeks to fill this gap and suggest strategies to overcome this issue. Methodology/Technique –The methodology applied in this study is the Grounded Theory. The data was collected from interviews with Portuguese entities, so different cases can be compared and discussed. Although Portugal’s image has changed over time, there remains a stigma associated with it. The most recent financial and political crisis has damaged the perception of Portugal in the international sphere, hence, it has been selected for the formation of a negative COE. Findings and Novelty – Some firms currently have existing strategies to resist the negative effect of country of origin, such as improvement of brand awareness, credibility and international visibility. To achieve that, companies must adopt a wide set of strategies which involve both defensive and offensive approaches. Type of Paper: Empirical Keywords: Country of Origin; Country of Origin Effect; Internationalization; Constraints; Grounded theory. Reference to this paper should be made as follows: Meneses, R.; Santos, S. 2019. Country of Origin as a Constraint to Internationalization, J. Bus. Econ. Review 4 (2): 105 – 113 https://doi.org/10.35609/jber.2019.4.2(5) JEL Classification: F6, F60, F69.

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Tse, David K., and Gerald J. Gorn. "An Experiment on the Salience of Country-of-Origin in the Era of Global Brands." Journal of International Marketing 1, no. 1 (March 1993): 57–76. http://dx.doi.org/10.1177/1069031x9300100105.

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This study investigates the salience of country-of-origin effects in an era when firms are globalizing their operations. Country-of-origin (positive or negative) and global brand name (internationally known or new) were manipulated in a 2 by 2 design in which subjects’ evaluations were obtained both before and after they tried a product. In contrast to the general notion that a well-known global brand will override the country-of-origin effect, we found the country-of-origin to be an equally salient and more enduring factor in consumer product evaluation. The findings provide some implications for marketing managers in their global product strategy.

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Zhu, Judith Shuqin, Cherrie Jiuhua Zhu, and Helen De Cieri. "Chinese MNCs’ Preparation for Host-Country Labor Relations: An Exploration of Country-of-Origin Effect." Human Resource Management 53, no. 6 (July 31, 2014): 947–65. http://dx.doi.org/10.1002/hrm.21613.

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