Relevant bibliographies by topics / Country of origin effect

Academic literature on the topic 'Country of origin effect'

Author: Grafiati
Published: 4 June 2021
Last updated: 10 March 2023

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Contents

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Country of origin effect.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Country of origin effect"

1

MANOLACHE, Madalina. "Ideology of Origin Effect – a Conversion of the Country of Origin Effect." Logos Universality Mentality Education Novelty. Section: SOCIAL SCIENCES 04, no. 01 (June 30, 2015): 15–21. http://dx.doi.org/10.18662/lumenss.2015.0401.01.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Zhang, Yong. "Country‐of‐origin effect." International Marketing Review 14, no. 4 (August 1997): 266–87. http://dx.doi.org/10.1108/02651339710173453.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Li, Shenyu, Rong Huang, and Siva K. Balasubramanian. "Country of market effect." Innovative Marketing 12, no. 1 (April 27, 2016): 7–14. http://dx.doi.org/10.21511/im.12(1).2016.01.

Full text
Abstract:
Purpose: This article proposes and empirically tests the country of market (COMK) effect, which captures the consumer’s responses of home market to a country where the product is marketed. Design/methodology/approach: Study 1 applies a lab experiment about Chinese consumers’ purchase intention for printers marketed either in the US or China. Study 2 applies country level data to examine the impact of economic development of 22 host countries on the performance of 167 multinational retailers in their home country. Findings: Study 1 shows that the printers marketed in US attract a higher level of purchase intention than printers marketed in China. This COMK effect is more salient for printers manufactured in China than those manufactured in US. In addition, innovation and design factors corresponding to the host country’s image fully mediate the COMK effect. Results in Study 2 show that a retailer that markets its services in a host country with a higher (lower) level of economic development is likely to generate higher (lower) level of retailing performance in its home country. Furthermore, it is found that COMK effect is diminished as the level of economic development of a vendor’s home country increases. Research limitations/implications: In addition to the cognitive components of country image (e.g., design and innovation), consumers’ affective components may also influence the COMK effect. Future research could discuss the impact of consumer ethnocentrism and consumer animosity on consumers’ attitude towards the product marketed in other countries. Practical implications: Strategically, marketing products to a country with a favorable image could benefit vendors from an emerging economy. For manufacturers from developed countries, marketing a product within their own countries may enhance the associated innovation and design images while marketing the same product in an emerging market. Originality/value: This article proposes and tests a demand side country effect on consumers’ purchase intention for products marketed in other countries. It is in sharp contrast to the traditional country effect which focuses on the supply side effect (e.g., country of origin, country of manufacture, country of assembly etc.)
APA, Harvard, Vancouver, ISO, and other styles
4

Amatulli, Cesare, Matteo De Angelis, Sue Vaux Halliday, Jonathan Morris, and Floriana Mulazzi. "Temporal dynamism in country of origin effect." International Marketing Review 36, no. 6 (November 11, 2019): 955–78. http://dx.doi.org/10.1108/imr-08-2016-0165.

Full text
Abstract:
Purpose The purpose of this paper is to enrich country of origin (COO) effect in international marketing theory by adding the understanding of temporal dynamism into COO research. Design/methodology/approach Utilizing a qualitative and interdisciplinary phenomenological approach, this paper analyses historical and contemporary sources triangulated with contemporary primary interview data. The example of how perceptions of Italians about the values typical of the British Sixties varied over time periods is presented. Findings COO perceptions are both malleable and in evolution. Results show that values from earlier peak periods of appeal can be combined and recombined differently over time due to the varying historical and contemporary resonances of COO values. Research limitations/implications This study focuses on COO applied to two product areas, fashion and music, over a limited time period, in a two-country study and so the findings are not fully generalizable, but rather are transferable to similar contexts. Practical implications The fact that COO is neither static nor atemporal facilitates a segmented approach for international marketing managers to review and renew international brands. This enriched COO theory provides a rich and variable resource for developing and revitalizing brands. Originality/value The major contribution of this paper is that temporal dynamism, never before discussed in international marketing theory, renders COO theory more timeless; this addresses some critiques recently made about its relevance and practicality. The second contribution is the original research design that models interdisciplinary scholarship, enabling a thorough historical look at international marketing.
APA, Harvard, Vancouver, ISO, and other styles
5

Andaleeb, Syed Saad. "Country-of-Origin Effects." Journal of International Consumer Marketing 7, no. 3 (June 21, 1995): 29–52. http://dx.doi.org/10.1300/j046v07n03_03.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Tse, David K., and Wei-na Lee. "Removing Negative Country Images: Effects of Decomposition, Branding, and Product Experience." Journal of International Marketing 1, no. 4 (December 1993): 25–48. http://dx.doi.org/10.1177/1069031x9300100403.

Full text
Abstract:
This article reports two studies on how negative country images can be removed by investigating the effects of decomposing country image into component and assembly origins, as well as the effects of global branding and product experience. Study 1 examines the psychological mechanism consumers use when a country image is decomposed into component and assembly origins. Study 2 extends the effect of decomposing country image to the context of global brands and product experience. It was found that subjects do not seem to differ either in the psychological mechanism they use or in their confidence in evaluating a product which is “made in “ a country versus a product which has its “components from” and “is assembled in” the same country. As hypothesized, the effect of country image was weakened when it was decomposed. A strong positive brand was found to override negative assembly origin effect. After the product experience, the component origin effect was also removed. These findings suggest that when manufacturers lower their production costs by globalizing their production lines, they may simultaneously benefit from having a positive product image.
APA, Harvard, Vancouver, ISO, and other styles
7

Carlos António Pinheiro Francisco, e. Silva, Porfírio José António Ferreira, and Mónico Lisete dos Santos Mendes. "COUNTRY OF ORIGIN EFFECT AND BRAND ORIGIN - A LITTERATURE REVIEW APPROACH." European Journal of Economics and Management Sciences, no. 2 (2022): 27–36. http://dx.doi.org/10.29013/ejems-22-2-27-36.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Concha Velásquez, José Roberto. "The effect of country of origin in dominant brands." Revista científica Pensamiento y Gestión, no. 39 (June 1, 2015): 122–41. http://dx.doi.org/10.14482/pege.39.8447.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Magier-Łakomy, Ewa, and Małgorzata Rozkwitalska. "Country-of-origin effect on manager’s competence evaluations." Journal of Intercultural Management 5, no. 4 (December 1, 2013): 5–21. http://dx.doi.org/10.2478/joim-2013-0023.

Full text
Abstract:
Abstract Functioning of multinational corporations requires international staffing decisions, which involves, among other issues, sending expatriates to foreign subsidiaries and/or hiring inpatriates in the headquarters. The evaluation of a manager’s professional competence by his/her subordinates, peers or superiors is determined, for example, by cultural stereotypes intertwined with the manager’s nationality. Such an evaluation may affect the quality of cross-cultural interactions and therefore influence effectiveness of a MNC’s staff. Thus the aim of this paper is to initially verify whether the country-of-origin of a manager may affect the perception of his/her professional competence. The analysis of this relationship is based on the literature review and the empirical findings from the authors’ research. An experiment on management students is the research method that was applied in the study. As a result, the authors attempt to examine whether there are cultural stereotypes that ascribe higher or lower managerial competence to individuals from certain countries. The analysis may also contribute to the literature and research on liability of foreignness as well as cultural stigmatization issues. The empirical findings from the pilot study suggest that the nationality of a manager may affect the evaluation of his/her competences by other people.
APA, Harvard, Vancouver, ISO, and other styles
10

Hayden, Annette, and Tony Edwards. "The Erosion of the Country of Origin Effect." Articles 56, no. 1 (October 18, 2002): 116–40. http://dx.doi.org/10.7202/000143ar.

Full text
Abstract:
Summary Over the last two decades, Swedish capital has undergone a rapid internationalization. This has presented a significant challenge to the distinctive nature of the Swedish economy in general and its employment relations system in particular. A key question arising is: to what extent, and in what ways, are Swedish multinationals influenced by the distinctiveness of the country of origin in the way they manage their international workforces? We investigate these issues through examination of data gathered from a mini-case study of a large Swedish multinational. We show how the firm has adopted practices experienced in its foreign operations and deployed these throughout the corporation. This process has eroded, though not removed, the influence of the Swedish system on employment relations in the multinational, with the British and American systems appearing to exert a growing influence. We explain the findings with reference to managerial perceptions of the strengths and weaknesses of different “national business systems.”
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Country of origin effect"

1

Nascimento, Rita. "Country-of-origin effect applied to talent: Portugal abroad." Master's thesis, NSBE - UNL, 2013. http://hdl.handle.net/10362/11665.

Full text
Abstract:
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
The core of this study is the concept of country-of-origin (COO) effect and its relevance for talent, especially focusing on the image of Portuguese high-skilled people. Thus, this research examines the perception of recruiters towards the Portuguese high-skilled people that are currently working abroad. The contribution of this Work Project to the COO effect construct development relies on the fact that it complements the research with a new perspective regarding the applicability of the concept in a third dimension, other than products and services – talent. Nonetheless, the findings of this study reflect many obstacles faced by the COO effect research.
APA, Harvard, Vancouver, ISO, and other styles
2

Brukienė, Justė. "Prekės kilmės šalies efektas ir nacionalinis įvaizdis." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20090908_192046-96817.

Full text
Abstract:
Iki šiol nėra vieningos nuomonės, kaip turėtų būti apjungta prekės kilmės šalies efekto vertinimo koncepcijų ir principų įvairovė. Todėl metodologiniais ir praktinės vadybos tikslais būtina vieninga prekės kilmės šalies efekto įvertinimo metodika, sudaranti sąlygas atsižvelgti į šio efekto įvairiapusiškumą ir įtaką vartotojų elgsenoje. Atsižvelgiant į problemos aktualumą, numatomas darbo tikslas yra dvejopas ir susijęs su nurodyta prekės kilmės šalies efekto vertinimo krypčių ir metodų įvairove: 1) išskirti vieningą metodiką prekės kilmės šalies efekto ir nacionalinio įvaizdžio vertinimui vartotojų elgsenos procesuose; 2) apibrėžti galimas pasiūlyto modelio pritaikymo kryptis verslo praktikoje. Siekiant nurodytų darbo tikslų ir sutelkiant dėmesį į vieningos kilmės šalies efekto vertinimo metodikos nustatymą, apibrėžiami šie darbo uždaviniai: a) atlikti teorinių šaltinių (literatūros) ir empirinių tyrimų, nagrinėjančių prekės kilmės šalies efektą ir šalies įvaizdžio įtaką vartotojų elgsenoje, analizę, b) išskirti pagrindinius prekės kilmės šalies efekto vertinimo elementus ir principus, remiantis pagrindinėmis šalies įvaizdžio koncepcijos nuostatomis, c) apibrėžti vieningą teorinį prekės kilmės šalies efekto vertinimo modelį, d) pateikti galimus siūlomo prekės kilmės šalies efekto vertinimo modelio pritaikymo sprendimus Lietuvos verslo aplinkai. Siekiant apibrėžtų uždavinių įvykdymo, šiame tiriamajame teoriniame-metodologiniame darbe atliekant literatūros šaltinių bei... [toliau žr. visą tekstą]
This graduation paper researches the phenomenon of country-of-origin effect with the two-fold aim to define a unified model for the COO effect evaluation and identify model application opportunities in the business reality. This identification of the aim of the paper has led to the following objectives of the study: · to present an in-depth analysis of theoretical concepts and models related to the COO effect and identify main trends in the scientific COO research, · to identify essential principals of the COO effect evaluation in regard to consumer behaviour; · to integrate main theoretical and empirical aspects of the phenomenon in a unified hypothetical model; · to propose opportunities for model application in Lithuanian business. In order to achieve the stated aim and given objectives, the object of research was defined as COO effect and the following methodology was selected: (1) content analysis of empirical research to be carried out, (2) theoretical analysis of theories related to COO to be conveyed, (3) synthesis of empirical and theoretical dimensions in a unified COO model, (4) a pilot study to be carried out to define the existence of the COO effect in regard to Lithuanian consumers. Part 1 of the paper discloses major theoretical and empirical concepts related to the COO effect. Analytical approach is used in Part 2 to view theoretical and empirical approaches to the evaluation of COO effect in consumer behaviour. Part 3 of the paper covers pilot research as an... [to full text]
APA, Harvard, Vancouver, ISO, and other styles
3

Neils, Scott R. "Country of Origin Labeling Impact on Consumer Purchasing Decisions." NSUWorks, 2009. http://nsuworks.nova.edu/hsbe_etd/83.

Full text
Abstract:
Perception plays an important role in the human assessment process. This construction of an image is based on many factors, including race, religion, national origin, income, gender, marital status - in short, the summation of our life experiences. An important consideration for the methodology consumers utilize for purchase decisions has been also referred to as the "Country of Origin" (COO) effect. This individual bias based on perceptions and attitudes has a significant impact on how consumers make their purchasing decisions. The 2008 Farm Bill legislation contained a requirement for country of origin labeling (COOL) for beef, lamb, pork, and other products. This paper examined some of the 2008 Farm Bill's impact on consumer's purchasing decisions regarding beef and related meat protein products. Of a potential population of over 700 respondents, 161 responses were received. Correspondence analysis and preferences indicated by the respondents were used to analyze the results. Respondents were mostly well educated, white, in higher income brackets, and split about 60%-40% between male and female. Food safety is considered important and respondents generally believe that the US food supply is safe. Over 40% of respondents had no knowledge of COOL and its background, but about 70% of respondents believed that COOL should be mandatory for all meat products studied. The majority of respondents (111 of 161) indicated that they would be willing to pay $0.25 to $1.00 per pound more for COOL. However when asked about the likeliness to pay, 25%-30% indicated that they were "Not at all Likely" or "Somewhat Likely" to pay. The correspondence analysis results indicated that beef was a product eaten more often, but considered expensive. Chicken was eaten more often and considered inexpensive and healthful. Turkey was a product considered healthful and inexpensive. Lamb was considered expensive, while pork was inconclusive in the two dimensions used. The results of this study provide information for producers, purveyors, retailers, and the government on the importance of COOL as perceived by consumers, and their willingness to pay for this labeling.
APA, Harvard, Vancouver, ISO, and other styles
4

Riberth, Anna, and Sofia Ericsson. "COO - How do they do? : Swedish Fashion Brands' Exploitation of the Country-of-Origin Effect." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19805.

Full text
Abstract:
Background: Some brands have reached popularity much because of their origin and the "made-in" label can possibly generate a positive differentiating effect to the brand. Adequate examples are the British Burberry or the Italian Gucci, the French Chanel or the American Apple. All these brands strategically communicate their origin as part of their brand and the inspiration for this thesis arose form the Country-of-Origin phenomenon in international marketing (COO). This refers to that brands use cues related to their origin as a component of their brand message. Even the Swedish origin can be a competitive advantage and more companies could perhaps benefit from turning to a COO strategy, as there is a current trend of being local in a global context. This would promote the using of firms' Swedishness to succeed in establishments on foreign markets. The authors of this thesis believe that if more Swedish companies would clearly distinguish as Swedish this could perhaps also enhance the positive image of Sweden. Therefore, this thesis is exploring to what extent some Swedish fashion apparel brands work with their origin as part of their international marketing. Research Question: How do companies exploit their Country-of-Origin as part of their brand in their international marketing communication? Purpose: The purpose of this thesis is to explore the exploitation of a Country-of-Origin effect in Swedish fashion apparel brands' international marketing. Methodology: The study ha taken a primarily qualitative research design, which has included two research techniques. A pre-study was conducted, that consisted of a focus group interview where the following issues were discussed: the general view of Sweden, Swedish brands and companies, and their examination with the Country-of-Origin label. The pre-study gave important insights that were used in the main study - semi structured interviews with Swedish companies working in the fashion apparel industry. From the whole population of companies in the Swedish fashion industry, a first sample of 57 companies was made. From this sample a second sample of 11 companies was drawn, that represented approximately 20 percent that was argued to be a fair number of respondents to be able to see some patterns. The data from the interviews were analyzed and interpreted in a qualitative analysis procedure that focused on the finding of keywords and patterns. Results: The results showed that a clear majority of the random interviewed companies, 9 of 11 use their COO in their brand and 8 companies said it is a more or less explicit strategy. The exploitation of their COO was made by using country-related cues in their marketing. The reason why these companies have turned to a COO strategy was that it could give them competitive advantages, since there was a positive match between associations of their brand and Sweden. The general conclusion that could be made was that the benefits from using a COO strategy differ with the product and the country. It can also be assumed that more Swedish companies could benefit from realizing  the potential in using a COO strategy.
APA, Harvard, Vancouver, ISO, and other styles
5

Aichner, Thomas. "Mass Customization and Country-of-Origin Effects." Doctoral thesis, Università degli studi di Padova, 2016. http://hdl.handle.net/11577/3424328.

Full text
Abstract:
This is a thesis by publication, consisting of three manuscripts. The research is positioned in the area of international marketing and offers a contribution to consumer culture theory. More specifically, it is about country of origin (COO) marketing, differences in product and country evaluation between ethnic subcultural groups living together within the same country, and the moderating role of mass customization (MC) on COO effects. The first manuscript classifies different COO marketing strategies that are employed to communicate the COO of a product or company to customers, and it provides a number of examples from practice. The second manuscript is based on the observation that globalization, international trade, multicultural societies and the introduction of innovative manufacturing strategies such as MC require continuous updating and reassessment of COO constructs and models. To this end, a study from 2003 has been replicated in a different cultural and geographical setting with results supporting the original findings. Finally, the third manuscript bridges the two research streams of COO and MC and provides empirical evidence of the impact of the manufacturing strategy on customers’ product evaluation. To sum up, the following research questions are examined in the three manuscripts: 1) Which different marketing strategies are employed by companies in order to communicate the COO of the company and/or of its brands to customers? 2) Do COO effects vary across subcultures within a country? 3) Does the manufacturing strategy (mass production vs. MC) have a moderating effect on the relationship between COO and consumer’s product evaluation?
La presenti tesi di dottorato per pubblicazioni è composta da tre manoscritti. La ricerca si posiziona nell’area del marketing internazionale e si propone di offrire un contributo alla consumer culture theory. Nello specifico, gli argomenti trattati spaziano dal marketing del country of origin (COO) al ruolo che le differenze culturali su base etnica esistenti all’interno di una stessa nazione hanno nella valutazione di prodotti e di paesi, fino al ruolo di moderazione della mass customization (MC) sugli effetti del COO. Il primo manoscritto classifica le diverse strategie di marketing di COO che sono adottate per comunicare il paese di origine di un prodotto o di un’azienda ai clienti, e fornisce diversi esempi pratici. Il secondo manoscritto prende le mosse dall’osservazione che la globalizzazione, il commercio internazionale, le società multiculturali e l’introduzione di strategie manifatturiere innovative, come la MC, richiedono un continuo aggiornamento e rivalutazione dei costrutti e dei modelli relativi al COO. A tal fine, si è replicato uno studio pubblicato nel 2003, calandolo in un diverso contesto culturale e geografico, con risultati che confermano quelli dello studio originale. Infine, il terzo manoscritto, sviluppa un legame tra i filoni di ricerca del COO e della MC, portando evidenza empirica dell'impatto della strategia manifatturiera sulla valutazione di prodotti da parte del consumatore. In sintesi, i tre manoscritti rispondono alle seguenti domande di ricerca: 1) Quali sono le diverse strategie di marketing che vengono adottate dalle aziende per comunicare ai clienti il proprio COO e/o quello dei propri brand? 2) Gli effetti del COO variano in base alle sottoculture all’interno di uno stesso paese? 3) Esiste un effetto di moderazione della strategia manifatturiera (produzione di massa vs. MC) sulla relazione tra COO e valutazione del prodotto da parte dei clienti?
APA, Harvard, Vancouver, ISO, and other styles
6

Chau, Kim-Hoa, and Neringa Kudevičiūtė. "Beauty Made in China : Country of Origin Effect on Consumers’ Attitudes towards Chinese Cosmetics." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-36447.

Full text
Abstract:
Background: The emergence of global markets has created new hurdles for managers of international companies, yet provided with opportunities to take advantage of country of origin and transmit product information via “Made in” label. For many years China has been perceived negatively for a number of reason, though Chinese cosmetics is a new venture for the emerging economy.  Purpose: The purpose of this study is to widen the current knowledge of country of origin in the cosmetics industry. The aim was to explore the underlying reasons in the attitude formation of female European millennials towards country of origin of China with regard to cosmetics industry.  Method: Focus group discussions have been chosen as the most appropriate research method to fulfil the purpose of the study. Three focus groups consisted of female European millennials were conducted during which the visual aids were shown in order to contribute to answering research questions. A deductive content analysis was used to analyse the data obtained.  Conclusion: The results of this study revealed that the attitudes held by female European millennials towards cosmetics made in China are more negatively due to a weak product-countryimage,withsomeexceptions. Thisisconsistentwithprevious studies that China’s country of origin is still perceived as unfavourable. However, new insights have been discovered that respondents do not perceive any country as having a superior expertise in cosmetics, except of France.
APA, Harvard, Vancouver, ISO, and other styles
7

Söderman, Patrik, and John Nordin. "Country of Origin Effect : Attityder till produkter beroende på en produkts ursprungsland." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-21385.

Full text
Abstract:
Does a product's origin matter, in how the customer perceives and values the intended product? A most relevant question with regards to our now globalized and interconnected market. In this essay we intend to analyze the (co)variation between customer’s attitudes depending on the referent object’s origin. With regards to this we seek to carry out a comparative analysis between men and women to study whether the effects of Country of Origin (namely that the customer’s approach in purchases is affected by the origin of the product) matter. In today’s research there seems to be a lack of legitimate and comprehensive explanations regarding this correlation. Therefore, with this study we strive to find answers to contribute to the research gap.
APA, Harvard, Vancouver, ISO, and other styles
8

Minussi, Marilia Marin. "The country of origin effect: tracking Brazil’s brand image among italian consumers." reponame:Repositório Institucional do FGV, 2013. http://hdl.handle.net/10438/10886.

Full text
Abstract:
Submitted by Marilia Minussi (marilia.marin@gmail.com) on 2013-05-29T02:28:16Z No. of bitstreams: 1 Dissertacao_290513_MariliaMarin.pdf: 2157416 bytes, checksum: 4d2dda67a2edc944cb749c543bff220e (MD5)
Approved for entry into archive by Eliene Soares da Silva (eliene.silva@fgv.br) on 2013-05-29T20:07:45Z (GMT) No. of bitstreams: 1 Dissertacao_290513_MariliaMarin.pdf: 2157416 bytes, checksum: 4d2dda67a2edc944cb749c543bff220e (MD5)
Made available in DSpace on 2013-05-29T21:57:24Z (GMT). No. of bitstreams: 1 Dissertacao_290513_MariliaMarin.pdf: 2157416 bytes, checksum: 4d2dda67a2edc944cb749c543bff220e (MD5) Previous issue date: 2013-01-29
O Brasil se tornou nos últimos anos uma importante economia no cenário global. O país sempre foi visto basicamente como um exportador de commodities; no entanto, devido ao crescimento de investimentos e ao desenvolvimento de diversos setores econômicos, essa imagem mudou e está em processo de reconstrução. As empresas para poderem se diferenciarem e ganharem competitividade, precisam entender profundamente como consumidores percebem e avaliam os produtos brasileiros atualmente. É de extrema importância para o Brasil entender o potencial competitivo para posicionar-se corretamente contra as nações desenvolvidas e altamente industrializadas, bem como contra as gigantes economias emergentes como Rússia, China e Índia. Este estudo explora como um grupo de respondentes italianos avaliam a categoria de cosméticos brasileiros. Foi conduzida uma pesquisa exploratória com o objetivo de identificar dentre quarto categorias diferentes de produtos qual seria analisada em detalhe posteriormente por meio de entrevistas em profundidade. Das 4 categorias diferentes de produtos (vestuário, cosméticos, frutas frescas e carnes) foi selecionada a categoria cosméticos que obteve a menor avaliação geral no estudo exploratório. Após a escolha da categoria a ser analisada, uma pesquisa qualitativa com 7 entrevistas em profundidade com consumidores italianos residentes no Brasil foram realizadas. Das pesquisas realizadas são obtidas as percepções de um grupo de consumidores sobre os atributos e associações psicológicas sobre a categoria de cosméticos brasileiros. A análise será conduzida utilizando 3 componentes para explicar a atitude de consumo: a cognitiva, a conativa e a emocional. Deste modo, os resultados e conclusões são apresentados e explorados. Ademais, um mapa psicológico das atitudes sobre a categoria analisada perante o público estudado será desenvolvido, com o objetivo de pontuar suas forças e fraquezas. Desta análise final será possível ter uma visão ampla das características, bem como dos pontos críticos que precisam ser melhorados no futuro para que o Brasil seja uma nação competitiva na indústria de cosméticos e também algumas questões que podem ser estendidas a outros setores da economia brasileira.
APA, Harvard, Vancouver, ISO, and other styles
9

Svensson, Elin, and Amanda Karlsson. "The Swedish Country of Origin Effect : The influence of the Swedish country image on brands promotion strategy." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-106076.

Full text
Abstract:
The purpose of this thesis is to explore how the country image influences Swedish brands in their promotion strategy. The thesis will explore what underlying factors come to influence the country of origin effect in the brands promotion and which cues are used when communicating their origin with consumers. To address the purpose of the thesis, the following question will be answered: How does the country of origin influence Swedish brands in their promotion strategy?In regard to the research question and purpose, the theoretical framework includes previous studies related to different dimensions of country of origin and the effect it has on consumer affinity, different stereotypes regarding country image as well as different COO-strategies. To answer the research question, this thesis contains a qualitative research approach, with an inductive method and a multiple case study design. We interviewed 3 companies, within 3 different product categories which gave us valuable insights regarding how the Swedishness is communicated to consumers and how the Swedish country image is perceived internationally on different product categories. An analysis was made with the empirical findings together with the theoretical framework, with comparisons between the companies as well as pointing out differences and similarities between the case companies. The overall findings from this thesis is that Sweden holds a positive image internationally and that it is beneficial for companies to promote their Swedishness. The different companies also emphasize different cues in their promotion, to get a match between product category and country image, hence use the Swedishness in different ways.
APA, Harvard, Vancouver, ISO, and other styles
10

Lazzari, Fernanda. "O efeito placebo do país de origem sobre o desempenho de produtos." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2013. http://hdl.handle.net/10183/72772.

Full text
Abstract:
O efeito placebo tem sua origem atrelada aos estudos ligados às ciências médicas e farmacológicas e, basicamente, consiste na capacidade de produtos inertes produzirem efeitos por meio do seu uso ou consumo. Esse efeito passou a fazer parte do escopo do Marketing em 2005, quando estudos mostraram a capacidade do preço gerar modificações sobre o desempenho de um produto. A ideia do efeito placebo desencadeado pelo preço dos produtos está ancorada no fato das crenças globais, que associam preço baixo a produtos de má qualidade, anteciparem as expectativas do consumidor acerca da resposta do produto e, a partir disso, alterarem o seu desempenho. Nessa mesma linha, o estereótipo do país de origem também se apresenta como uma crença global, em que produtos oriundos de países com estereótipo negativo são associados a produtos inferiores e de má qualidade. Sendo assim, esta pesquisa analisou a ocorrência do efeito placebo desencadeado pelo país de origem do produto, analisando, ainda, a interação da força das expectativas e do preço do produto na geração deste efeito. Para tanto, três estudos experimentais foram operacionalizados. O primeiro estudo apresentou as testagens iniciais sobre o efeito placebo gerado pelo país de origem e mostrou que o país de origem com estereótipo negativo é capaz de gerar um efeito placebo negativo sobre o desempenho do produto. Não foi identificado, no entanto, a ocorrência de efeito placebo gerado pelo estereótipo positivo do país de origem. No segundo estudo, analisou-se o efeito placebo do país de origem em cenário de alta e baixa expectativa. Como resultado, obteve-se, em cenário de baixa expectativa, a ocorrência de efeito placebo negativo gerado pelo estereótipo negativo do país de origem. Já em cenário de alta expectativa, os resultados indicam que o fortalecimento das expectativas eliminou o efeito placebo negativo e, além disso, promoveu a ocorrência de um efeito placebo positivo gerado pelo estereótipo positivo do país de origem. O último estudo observou a interação do país de origem e do preço do produto sobre a geração de efeito placebo. Os resultados mostram que, em cenário de preço baixo, há efeito placebo negativo gerado pelo país de origem com estereótipo negativo, mas não foi observada a ocorrência de efeito placebo positivo gerado pelo estereótipo positivo do país de origem. Já, em cenário de preço alto, não se observou a ocorrência de nenhum efeito placebo, nem positivo, nem negativo. Ou seja, o preço elevado do produto foi capaz de anular o efeito placebo negativo gerado pelo estereótipo negativo do produto, mostrando a capacidade do preço em compensar os efeitos negativos causados pelo país de origem com imagem desfavorável. Com base nisso, os achados desta tese contribuem para o avanço teórico dos estudos sobre efeito placebo em Marketing, uma vez que adicionam o país de origem como um elemento gerador deste tipo de efeito e, ao analisar a interação do país de origem com o fortalecimento das expectativas e o preço do produto, confirmam as bases conceituais sobre a relação entre esses elementos. Além disso, seus achados, em termos gerenciais, podem promover reflexões por parte das organizações que compõem o seu mix de produtos com bens importados e também que operaram no exterior e fazem investimentos externos diretos em diversas partes do mundo.
The placebo effect has its origin linked to studies related to medical and pharmacological sciences and basically consists in the ability of inert products to produce effects through its use or consumption. This effect became part of the Marketing scope in 2005 when studies showed the ability of pricing to generate changes on the performance of a product. The idea of the placebo effect triggered by product price is anchored on the fact that global beliefs, which associate low price to low quality products, anticipate consumer expectations about the response of the product and, from there, change its performance. Along the same line, the stereotype of the country of origin also presents itself as a global belief in that products from countries with negative stereotypes are associated with inferior and bad quality products. Thus, this research analyzed the occurrence of the placebo effect triggered by the country of origin of the product, also analyzing the interaction of the strength of expectations and of product price in the generation of this effect. For this purpose, three experimental studies were operationalized. The first study presented initial testings on the placebo effect generated by the country of origin and showed that the country of origin with negative stereotypes is able to generate a negative placebo effect on product performance. However, the occurrence of the placebo effect generated by positive stereotypes in the country of origin was not identified. In the second study, the placebo effect of the country of origin in a scenario of high and low expectations was analyzed. As a result, in a scenario of low expectations, the occurrence of a negative placebo effect generated by the negative stereotype of the country of origin was obtained. However, in a scenario of high expectations, results indicate that the strengthening of the expectations eliminated a negative placebo effect and in addition, promoted the occurrence of a positive placebo effect generated by the positive stereotype of the country of origin. The last study observed the interaction of the country of origin and the price of the product upon the generation of the placebo effect. The results show that in a scenario of low price, there is a negative placebo effect generated by the country of origin with a negative stereotype, but the occurrence of a positive placebo effect generated by the positive stereotype of the country of origin was not observed. However, in a scenario of high prices, there was no occurrence of a placebo effect, whether positive or negative. In other words, the high price of the product was able to cancel the negative placebo effect generated by the negative stereotype of the product, showing the capacity of the price to compensate for the negative effects caused by the country of origin with an unfavorable image. Based on this, this thesis’ findings contribute to the theoretical progress on the studies about the placebo effect in Marketing, once the country of origin is added as a generating element of this type of effect, and when analyzing the interaction of the country of origin with the strengthening of expectations and the price of the product, the conceptual foundations about the relationship between these elements are confirmed. Moreover, its findings in management terms can promote reflections by organizations that compose the product mix with imported goods and also that operate overseas and make foreign direct investments in various parts of the world.
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Country of origin effect"

1

Crawley, Jerimiah P. EU brand potential versus established country of origin effects. Oxford: Oxford Brookes University, 2004.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Woo, Lee Chan, and Henley Management College, eds. Country of origin effects: Perspectives from the literature revisited. Henley-on-Thames: Henley Management College, 1996.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

International Marketing and the Country of Origin Effect: The Global Impact of "Made in Italy". Cheltenham, UK: Edward Elgar, 2012.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Curtin, Aoife. The effect of the country of origin cue on Irish consumers evaluation of foreign and domestic products. Dublin: University College Dublin, 1994.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Silva, Rui Manuel Vinhas da. Country of origin and destination effects in buyer decision making: A relationship perspective. Manchester: Manchester Business School, 1999.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Keegan, Caroline. Headquarters - subsidary relations and country of origin effects: An exploration for integrative theory. Dublin: University College Dublin, Graduate School of Business, 1997.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

Wächter, Hartmut. The "country-of-origin effect" in the cross national management of human resources: Results and case study evidence of research on American multinational companies in Germany. München: Rainer Hampp Verlag, 2003.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Ramachandran, J. From country of origin liability to country of origin advantage. Bangalore: Indian Institute of Management Bangalore, 2006.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Indian Institute of Management, Bangalore., ed. From country of origin liability to country of origin advantage. Bangalore: Indian Institute of Management Bangalore, 2006.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

Don, Lee. Country of origin: A novel. New York: W.W. Norton & Co., 2004.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Country of origin effect"

1

Zeugner-Roth, Katharina Petra. "Country-of-Origin Effects." In Cross Cultural Issues in Consumer Science and Consumer Psychology, 111–28. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-65091-3_7.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Richard, Mirja Weiss, and Richard Kühn. "Country-of-Origin-Effekte." In Außenhandel, 407–29. Wiesbaden: Gabler Verlag, 2004. http://dx.doi.org/10.1007/978-3-322-89036-8_20.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Prats, Julia, Marc Sosna, and Sylwia Sysko-Romańczuk. "Overcoming a Negative Country-of-Origin Effect." In Entrepreneurial Icebreakers, 33–47. London: Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137446329_4.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Pegan, Giovanna, Donata Vianelli, and Patrizia de Luca. "Strategic Entry Modes and Country of Origin Effect." In International Series in Advanced Management Studies, 23–38. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-33588-5_2.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Dinnie, Keith. "Nation branding and the country-of-origin effect." In Nation Branding, 83–107. 3rd ed. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003100249-6.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Miranda, José Antonio, and Alba Roldán. "Spanish fashion without the country-of-origin effect." In National Brands and Global Markets, 152–67. London: Routledge, 2023. http://dx.doi.org/10.4324/9781003166184-9.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Kim, Jonathan S., and Frederic Jallat. "Decomposition of Country of Origin Effect for Japanese Consumers." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 494. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17320-7_130.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Bryła, Paweł. "Consumer ethnocentrism and country-of-origin effect on the food market – verification of hypotheses." In Consumer Ethnocentrism, Country of Origin and Marketing, 107–28. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003290414-5.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Machado, Marcos Cesar Conti, Marcos Cortez Campomar, and Carlos Eduardo Lourenco. "Brand Equity, Country of Origin Effect, and Internationalization: An Abstract." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 343–44. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-02568-7_85.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Bryła, Paweł. "Consumer ethnocentrism and country-of-origin effect on the food market – a survey in the food marketing channel." In Consumer Ethnocentrism, Country of Origin and Marketing, 88–106. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003290414-4.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Country of origin effect"

1

Andéhn, Mikael, Alexei Gloukhovtsev, and John Schouten. "THE COUNTRY OF ORIGIN EFFECT – KEY ISSUES AND FUTURE DIRECTION." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.12.02.04.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Chen, Lily Shui-Lien, Yi-Jing Wu, and Wei-Chun Chen. "Relationship between country of origin, brand experience and brand equity: The moderating effect of automobile country." In 2011 IEEE International Technology Management Conference (ITMC). IEEE, 2011. http://dx.doi.org/10.1109/itmc.2011.5996037.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Ayuma, Serli, and Vidyarini Dwita. "Effect of Country of Origin, Celebrity Endorser and eWOM on Purchase Intention." In Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/piceeba2-18.2019.17.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Yolanda, Rika, and Anjelina. "The Effect of the Country of Origin on Chinese Smartphone Purchase Intention." In The International Conference on Applied Economics and Social Science. SCITEPRESS - Science and Technology Publications, 2020. http://dx.doi.org/10.5220/0010355503090316.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Kim, Yong June, Su Chen Phang, and Hyeonyeong Seo. "ETHNOCENTRISM & PRODUCT INVOLVEMENT ON COUNTRY OF ORIGIN EFFECT OF MALAYSIAN CONSUMERS." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Korean academy of marketing science, 2014. http://dx.doi.org/10.15444/gmc2014.01.04.04.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Li Hang and Sun Jingya. "Notice of Retraction: The impact of country-of-origin effect on transnational co-branding effect." In 2010 IEEE International Conference on Advanced Management Science (ICAMS). IEEE, 2010. http://dx.doi.org/10.1109/icams.2010.5552873.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Wu, Kuang-Wen, and Kuan-Ting Lin. "THE STUDY OF COUNTRY OF ORIGIN AND ORDER EFFECTS." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.09.03.03.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Pamungkas, Danang F., and Imam Salehudin. "The Effect of Product-Specific Country-of-Origin: The Evidence from Emerging Market." In 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220701.068.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Akahome, Joy E., and Mamorena Lucia Matsoso. "Negative country of origin effect and customer perception of locally-made goods in Nigeria." In Proceedings of the International Conference on Business and Management Dynamics 2016: Sustainable economies in the information economy. AOSIS, 2016. http://dx.doi.org/10.4102/aosis.2016.icbmd10.06.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Silva, Carlos. "FROM THE COUNTRY OF ORIGIN EFFECT TO THE ORIGIN OF THE BRAND - AN APPROACH FROM THE VIEWPOINT OF THE LITERATURE REVIEW." In SGEM 2014 Scientific SubConference on POLITICAL SCIENCES, LAW, FINANCE, ECONOMICS AND TOURISM. Stef92 Technology, 2014. http://dx.doi.org/10.5593/sgemsocial2014/b24/s7.038.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Country of origin effect"

1

Tong, Xiao, Jin Su, and Zhen Hu. Country-of-origin Effects in Celebrity Endorsements in the China's Sportswear Market. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-394.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Haider, Huma. Benefits of Migration for Developing Countries of Origin. Institute of Development Studies, March 2021. http://dx.doi.org/10.19088/k4d.2021.055.

Full text
Abstract:
This report focuses more on benefits of migration to the country of origin in relation to human capital, skills and knowledge transfer, and the transmission of ideas, norms and practices. While relying on studies from around the world in varying sectors, the report draws in large part on research on Africa and highlights specific research from the health sector. While there are various case studies on potential benefits that can be gained from diaspora contributions and return migration, there is a lack of systematic evidence, which is noted in the literature. There is also limited empirical evidence to confirm the impact of the transmission of norms and practices as these effects can be difficult to capture.
APA, Harvard, Vancouver, ISO, and other styles
3

Jiang, Yi, Jade R. Laranjo, and Milan Thomas. COVID-19 Lockdown Policy and Heterogeneous Responses of Urban Mobility: Evidence from the Philippines. Asian Development Bank, May 2022. http://dx.doi.org/10.22617/wps220217-2.

Full text
Abstract:
This paper analyzes data from cellphone-based origin-destination flows to assess the effect of community quarantines on urban mobility in the Philippines after the initial outbreak of COVID-19 in 2020. The analysis of 2020 data reveals that the impact of lockdowns was strongest and most persistent in cities where a high share of workforce was employed in work-from-home friendly sectors or medium and large enterprises. The paper compares findings with cross-country evidence on lockdowns and mobility, discusses the economic implications for containment policies in the Philippines, and suggests directions for additional research.
APA, Harvard, Vancouver, ISO, and other styles
4

Lucas, Brian. Lessons Learned about Political Inclusion of Refugees. Institute of Development Studies, May 2022. http://dx.doi.org/10.19088/k4d.2022.114.

Full text
Abstract:
Most refugees and other migrants have limited opportunities to participate in politics to inform and influence the policies that affect them daily; they have limited voting rights and generally lack effective alternative forms of representation such as consultative bodies (Solano & Huddleston, 2020a, p. 33). Political participation is ‘absent (or almost absent) from integration strategies’ in Eastern European countries, while refugees and other migrants in Western Europe do enjoy significant local voting rights, stronger consultative bodies, more funding for immigrant organisations and greater support from mainstream organisations (Solano & Huddleston, 2020a, p. 33).This rapid review seeks to find out what lessons have been learned about political inclusion of refugees, particularly in European countries.In general, there appears to be limited evidence about the effectiveness of attempts to support the political participation of migrants/refugees. ‘The engagement of refugees and asylum-seekers in the political activities of their host countries is highly understudied’ (Jacobi, 2021, p. 3) and ‘the effects that integration policies have on immigrants’ representation remains an under-explored field’ (Petrarca, 2015, p. 9). The evidence that is available often comes from sources that cover the entire population or ethnic minorities without specifically targeting refugees or migrants, are biased towards samples of immigrants who are long-established in the host country and may not be representative of immigrant populations, or focus only on voting behaviour and neglect other forms of political participation (Bilodeau, 2016, pp. 30–31). Statistical data on refugees and integration policy areas and indicators is often weak or absent (Hopkins, 2013, pp. 9, 28–32, 60). Data may not distinguish clearly among refugees and other types of migrants by immigration status, origin country, or length of stay in the host country; may not allow correlating data collected during different time periods with policies in place during those periods and preceding periods; and may fail to collect a range of relevant migrant-specific social and demographic characteristics (Bilgili et al., 2015, pp. 22–23; Hopkins, 2013, p. 28).
APA, Harvard, Vancouver, ISO, and other styles
5

Silling, Stewart Andrew. Origin and effect of nonlocality in a layered composite. Office of Scientific and Technical Information (OSTI), January 2014. http://dx.doi.org/10.2172/1147358.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Arnold, Samantha. Beneficiaries of international protection travelling to their country of origin: Challenges, policies and practices in Ireland. ESRI, February 2019. http://dx.doi.org/10.26504/sustat73.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Arnold, Samantha. Beneficiaries of international protection travelling to their country of origin: Challenges, policies and practices in Ireland. ESRI, February 2018. http://dx.doi.org/10.26504/sustat73.pdf.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Araujo, M. Caridad, Mariano Bosch, Rosario Maldonado, and Nobert Schady. The Effect of Welfare Payments on Work in a Middle-Income Country. Inter-American Development Bank, September 2017. http://dx.doi.org/10.18235/0000809.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Andersson, Gunnar, and Kirk Scott. Childbearing dynamics of couples in a universalistic welfare state: the role of labor-market status, country of origin, and gender. Rostock: Max Planck Institute for Demographic Research, April 2007. http://dx.doi.org/10.4054/mpidr-wp-2007-016.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Kim, Hye-Shin, Eunyoung Shin, An Cheng, and Sharron Lennon. Influence of Design, Workmanship, and Familiarity on Consumer Perceptions of Country-of-Origin Apparel Brands: A Study of U.S., China, and Japan. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-934.

Full text
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Country of origin effect' for particular source types:
Journal articles Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography