Dissertations / Theses on the topic 'Country attractiveness'
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1
Gould, Richard Robert, and RichardGould@ozemail com au. "International market selection-screening technique: replacing intuition with a multidimensional framework to select a short-list of countries." RMIT University. Social Science & Planning, 2002. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20081125.145312.
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The object of this research was to develop an international market screening methodology which selects highly attractive markets, allowing for the ranges in diversity amongst organisations, countries and products. Conventional business thought is that, every two to five years, dynamic organisations which conduct business internationally should decide which additional foreign market or markets to next enter. If they are internationally inexperienced, this will be their first market; if they are experienced, it might be, say, their 100th market. How should each organisation select their next international market? One previous attempt has been made to quantitatively test which decision variables, and what weights, should be used when choosing between the 230 countries of the world. The literature indicate that a well-informed selection decision could consider over 150 variables that measure aspects of each foreign market's economic, political, legal, cultural, technical and physical environments. Additionally, attributes of the organisation have not been considered when selecting the most attractive short-list of markets. The findings presented in the dissertation are that 30 criteria accounted for 95 per cent of variance at cross-classification rates of 95 per cent. The weights of each variable, and the markets selected statistically as being the most attractive, were found to vary with the capabilities, goals and values of the organisation. This frequently means that different countries will be best for different organisations selling the same product. A
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Mahmoud, Rudaina. "The main determinants of international student identification with a UK middle ranking business school corporate brand : an international marketing perspective." Thesis, Brunel University, 2014. http://bura.brunel.ac.uk/handle/2438/13820.
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The aim of this study is to make a theoretical contribution vis-à-vis the main determinants of international student identification with a middle ranking business school corporate brand. The findings of this study are of foundational significance in theory building terms. A substantive theory of international postgraduate student identification in UK middle ranking business school corporate brands is introduced. This theory was found to be underpinned by five attractiveness dimensions: brand similarity, brand distinctiveness, association with a metropolitan city brand, country brand and university physical campus. The findings showed that brand similarity, brand distinctiveness, association with a metropolitan city brand, country brand and university physical campus are the main corporate brand identification dimensions of international postgraduate students – in terms of attractiveness – of a middle ranked business school (Brunel Business School). Whilst the tuition fees were a constituent part of the initial theoretical framework, this variable was not shown to have a significant effect on middle ranking business school corporate brand attractiveness. The findings also showed that brand distinctiveness and the country brand had a direct positive effect on international postgraduate student identification. Moreover, brand similarity, brand distinctiveness, metropolitan city brand, country brand and university physical campus affect international postgraduate student identification indirectly through the mediating effect of middle ranking business school corporate brand attractiveness. Whereas the effects of brand distinctiveness and country brand on international postgraduate student identification are partially mediated, and the effect of metropolitan city brand is fully mediated, tuition fees have an inverse, unmediated effect on international postgraduate student identification. A test of alternative moderating effect showed that the effects of brand similarity, brand distinctiveness, association with a metropolitan city brand, country brand, university physical campus and tuition fees on international student corporate brand identification were not moderated by the effect of middle ranking business school corporate brand attractiveness. This study – focusing on a middle ranking business school corporate brand, internationalisation/international marketing– appears to be the first of its kind. It is one of the first attempts to provide a theoretical undertaking regarding the main determinants of international student identification with a middle ranking business school corporate brand. The instrumental contributions of this study stress the efficacy of business school managers in focusing on corporate brand building and corporate brand communication activities. Whilst the statistical generalisability of the findings generated from a single case study is limited, the insights are analytically generalisable.
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Raso, Alessandra Aur. "An exploratory study on how the corruption level of the host country affects foreign direct investment’s inflows." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/17646.
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In today’s business world everything seems to be somehow linked to globalization, what leads to trading without barriers, developing productions schemes that involves more than one country and one location, capital flows and technology transfer. Foreign Direct Investment (FDI) has been used in the past decades as one of the main sources of capital to sustain cash flow needs for the globalization process. So how do investors decide where to invest? A number of risk factors are analyzed as part of this decision process, and among them is the level of corruption of the country of inflows destination. This exploratory study , based on quantitative and qualitative analysis, reviewed the relation between FDI inflows and the level of corruption in the host country to develop hypotheses and propositions that lead to complementary research to conclude on how and to which extend the level of corruption of the host country impacts its FDI inflows. In order to narrow down the universe explored, which would be to vast if all possible combinations of home and host countries were to be incorporated, the population used to perform analysis was based on Brazil’s and China’s data being the host country and its main FDI investors as home countries of the FDI inflows. Historical series of the indicators used in the quantitative analysis were obtained for the period from 2005 to 2012.
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Steinschaden, Thomas, and Frank Pellhammmer. "Forming a base for a market entry decision into an emerging country market : A case study of a Swedish SME." Thesis, University of Kalmar, Baltic Business School, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-1954.
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Gradually, Swedish SMEs are expanding into emerging markets in order to seize superior opportunities of growth. Within these internationalization efforts, identifying and selecting the most promising foreign target markets is regarded to be a critical success factor. The external business environment, the attractiveness of the targeted market segment in terms of the competitive situation, and the match between the customers’ needs and a company’s resources and capabilities are major factors which determine the prospects of success of establishing business in an emerging market. By applying an abductive research approach, the authors conducted a holistic single-case study of a typical case for Swedish SMEs internationalizing into emerging markets. Through that, the authors were able to answer the research questions of the paper. A theoretical framework was synthesized, combining latest research on emerging country markets with classical models. The framework guided the authors through the entire research process. Several propelling, as well as hampering factors for the case company’s prospects of success in the targeted market segment were identified. Based on the analysis of the empirical findings, the authors found that there are clear opportunities for the case company to increase its business. This conclusion is due to a weak threat of competitors in a broader context, which were regarded to not being able to satisfy the customers’ needs of key importance sufficiently. Competitors in a narrower context were regarded to not have a significant competitive advantage compared with the case company.
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Laporte, Veronique. "Host country attractiveness to inward foreign direct investment a case of small countries : a dissertation [thesis] submitted to Auckland University of Technology in partial fulfilment of the degree of Master of Business, 2003." Full thesis. Abstract, 2003.
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Johner, Julia. "The effects of soil warming on flowering phenology, reproductive strategy and attractiveness to pollinators in the herb Cerastium fontanum (Caryophyllaceae)." Thesis, Stockholms universitet, Institutionen för ekologi, miljö och botanik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-184959.
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Phenotypic plasticity plays an important role in organisms’ adaptability to environmental change such as global warming caused by greenhouse-gas emissions. One plastic response to increased temperatures is for organisms to shift their phenology. It is of great concern that the phenologies of interacting species, such as plants and pollinators, may be shifting at different rates, causing temporal mismatches, which for plants can lead to unsuccessful reproduction. The “reproductive assurance hypothesis” states that plants capable of self-pollination should be under high selection to employ this as their main reproductive strategy in the event of pollinator scarcity to ensure reproduction, and consequently invest less in attracting pollinators. This study examines how soil warming in the Hengill geothermal area in Iceland affects the flowering phenology, reproductive strategy and investment in attractiveness to pollinators in the self-compatible herb Cerastium fontanum (Caryophyllaceae), when grown in a common garden in Stockholm, Sweden. Previous research showed that C. fontanum from warmed soils flowered earlier in situ than plants from colder soils, and later when grown in a common environment. In this study, C. fontanum plants collected along a temperature gradient followed the same counter-gradient pattern, where plants from warmer soils flowered later than plants from colder soils. Soil temperature at site of origin positively affected flower number but had no effect on flower size, seed production from autogamous self-pollination or visitation rate. Based on my findings it does not appear that C. fontanum, despite having an earlier flowering phenology in situ, is under any selection to alter its reproductive strategy or investment in attractiveness to pollinators when grown in a common temperature, and therefore it seems unlikely that plants are experiencing a temporal mismatch with insect pollinators. However, it would be worthwhile to conduct a similar experiment in Iceland to better understand how an earlier flowering affects pollination systems.
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Junior, José Roberto de Araujo Cunha. "Determinantes de atratividade de investimentos estrangeiros diretos no Brasil." Universidade de São Paulo, 2012. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-01102012-151509/.
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Este estudo tem como objetivo identificar e analisar os principais Determinantes de Atratividade de Investimentos Estrangeiros Diretos (IED) no Brasil no período de 2009 a 2011. A sua realização teve como motivos a necessidade profissional e o interesse intelectual do autor de conhecer os determinantes de atratividade de IED que influenciam firmas multinacionais na seleção de mercados bem como de identificar e compreender aqueles determinantes que tem contribuído para elevar a atratividade da economia brasileira. A justificativa para a realização deste trabalho reside nos efeitos das significativas transformações na economia global decorrentes da crise de 2008, que resultaram em um fato inédito na evolução histórica do fluxo global de investimentos diretos, quando em 2010 as economias em desenvolvimento em conjunto com as economias em transição, responderam por mais da metade dos ingressos de IED, com destaque para a economia brasileira que passou a figurar entre os cinco principais países de destino destes investimentos. No Capítulo 2, apresenta-se uma breve descrição da evolução do fluxo de entrada de IED na economia brasileira desde o período colonial. Em seguida, no Capítulo 3, é analisada a tendência, iniciada no final dos anos 90, de multipolaridade nos campos da produção, do comércio, das finanças e dos investimentos diretos internacionais. O referencial teórico, é analisado no Capítulo 4, está baseado nos estudos do economista John H. Dunning, em especial a sua formulação teórica apresentada em 1976 e denominada Teoria Eclética ou Paradigma Eclético. Tendo em vista a escassez de estudos sobre esta temática, a pesquisa bibliográfica foi complementada por uma pesquisa exploratória-descritiva, cujo planejamento pode ser avaliado ao longo do Capítulo 5 deste estudo. Finalmente, no Capítulo 6, são analisados os resultados da pesquisa. Na análise foram utilizadas as técnicas estatísticas de distribuição de frequência e de análise fatorial. A principal conclusão deste estudo reside no fato de que a economia brasileira, segundo a percepção dos respondentes desta pesquisa, possui diversas variáveis que foram avaliados como Determinantes de Atratividade de IED Elevadíssima, como por exemplo, Mercado com Altas Taxas de Crescimento e Tamanho do Mercado, Estabilidade Econômica e Recursos Naturais, bem como outras variáveis que foram consideradas como Determinantes de Atratividade de IED Baixa, dentre os quais destacam se Sistema de Infraestrutura, Custo de Mão de Obra e Disponibilidade de Mão de Obra Qualificada.This current thesis has as its main objective to identify the main determinants of attractiveness of foreign direct investment to Brazil during the period 2009-2011. This study has been developed from a bibliographic research followed by an electronic survey with entrepreneurs and executive of foreign enterprises who visited the country, aiming at evaluate the local prospects for directing their productive investments. The main theoretical framework is the Eclectic Paradigm of John H. Dunning, presented in 1976. A study which was undertaken by the Multilateral Investment Guaranty Agency (MIGA), an institution of the World Bank Group, is also considered as a theoretical contribution. The statistical framework includes the techniques of Frequency Distribution and Factorial Analysis. The main outcomes of the survey indicates that, according to the surveyors, the country has high attractiveness determinants of foreign direct investment (FDI) such as the size and the growth rate of the domestic market as well as the availability of natural resources, but also presents low attractiveness determinants, for example, Infrastructure System, Labor Costs and the lack of a large contingent of skilled workers. Thus, it would be appropriate that the country´s authorities formulate policies and initiatives towards maintaining the level of the high attractiveness determinants, improving other determinants and, mainly, strengthening the level of attractiveness of those determinants evaluated as low attractiveness, in order to increase the economy´s international competitiveness which will foster foreign direct investments in the country.
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Runnsjö, Joakim. "Framtidens vinnare och förlorare i Östra Götaland? : Infrastruktur och tätortsutveckling i Östergötlands, Jönköpings och Kalmar län 2010-2020." Thesis, Linköping University, Linköping University, Linköping University, Department of Water and Environmental Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-54813.
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Syftet med uppsatsen är att studera möjlig utveckling av kommunerna och tätorterna i Jönköpings, Kalmar och Östergötlands län fram till 2020, med utblickar mot framtiden. Bakgrunden till uppsatsen är de diskussioner som förs i Sverige kring nya regionkommuner, där sammanslagningar av befintliga län ska ske. I denna process är Östra Götland ett förslag för de tre länen och därför är det av intresse att studera hur dessa kan utvecklas i framtiden.
För denna analys har tidsgeografiska utgångspunkter kombinerats med Christallers centralortsteori för att skapa ett tredimensionellt tillgänglighetslandskap. Detta har sedan legat som en viktig förklaringsgrund för hur tätorter utvecklas. Resultatet av uppsatsen visar att de som lyckats locka till sig nya invånare kan delas upp i huvudsak i tre grupper; pendelorter med goda kommunikationer till andra orter, förorter med kort avstånd till regioncentra eller residensstäder (undantaget Östergötland där både Linköping och Norrköping är tillväxtorter). För de orter som inte lyckats utmärks dessa av att de ofta saknar goda kommunikationer och/eller befinner sig i en näringsomvandling, från dominerande basindustri till ett mer tjänstebaserat näringsliv. Framtidens vinnare blir troligen samma som idag och för den studerade regionen får Jönköping anses vara den största vinnaren, även om de andra länscentrana, Kalmar och Linköpipng/Norrköping, också är vinnare. Vissa frågetecken kring hur Norrköping klarar konkurrensen med Jönköping finns, på samma sätt som mellan Kalmar och Växjö, då en stark tillväxt i en ort kan få andra orter att stå tillbaka.
The purpose of the paper is to study the possible development of municipalities and urban areas in the county of Jönköping, Kalmar and Östergötland to 2020, with glimpses into the future. The background to the paper are discussions taking place in Sweden on a new regional division, where a merge of existing counties are about to happen. In this process is the forming of Eastern Götaland a proposal for the three counties and it is therefore of interest to study how these may evolve in the future.
For this analysis, time-geographical bases combined with Christaller central place theory are used to create a three-dimensional landscape of accessibility. This has then been used as an starting point in the discussions about how urban areas evolve. The results of the paper shows that those who succeeded in attracting new residents can be divided mainly into three groups; commuter towns with good transport links to other places, suburbs whit short distances to a regional center or provincial capitals (except in Östergötland, where both Linköping and Norrköping are growth centers). For those which have not been able to this has often a lack of good communications and/or are in a business transformation, from primary industry to a more service-based economy. Tomorrow's winner will likely be the same as today, and in the studied region Jönköping may be considered as the biggest winner, though the other county towns, Kalmar and Linköping/Norrköping, also are winners. There are some uncertainties about how Norrköping stands in the competition with Jönköping, just as between Kalmar and Växjö,. A strong growth in one urban area may cause that the growth in other areas are reduced.
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Tse-Lung, Hsieh, and 謝哲倫. "A Study of Relationships among Country-of-Origin,Customer Equity and Product Attractiveness." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/92696843725862860947.
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碩士大葉大學
管理學院碩士在職專班
99
As technology advances and the competitive environment has greatly changed, increasingly severe; industry did not dare raise interest in the business of one of the important factors: the causes of product appeal, including the consumers country of origin image and customer rights and interests, especially in this environment has changed the international Rapidly, consumer awareness and customer interest in the country of origin also have meaning there are different perceptions of the past, so the impact on product appeal, should be re-discussed and clarified. The country of origin and impression, customer interest and product appeal into the same pattern of relations between the meantime, to study the relationships among the theoretical and practical meaning. The country of origin and impression of the independent variables (including the country's image and product image of two dimensions); customer equity as the intervening variables (including the value of equity, relationship equity and brand equity three dimensions); product attractiveness as the dependent variable (Including product knowledge, marketing strategy and market needs three dimensions.) The results show that the impression the country of origin of the product attractive to a significant positive effect, and the intervening effect of customer equity are also supported verification. The results of this study also found that the product attractive product image influence than the national image, product image on the impact of equity is greater than the influence of national image, the value of equity interests of the customer appeal of the product Dominant force; results of these studies found that consumers more and more attention can be attributed to their own interests and the international division of labor between the mode of interaction to bring the national perspectives on thin reasons. This study will examine the results and findings, theoretical and practical implications, limitations and suggestions for future research, tied for last in the discussion paper.
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Cerqueira, João Pedro. "Investigation on the TAVAAS methodology as a country attractiveness framework. The weighting of the Sub-factors." Master's thesis, 2016. http://hdl.handle.net/10362/18635.
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The purpose of this Master Thesis is to further analyse one of the most complete country attractiveness methodologies available and by the name of TAVAAS. This methodology is composed by already six investigated and validated factors but the problem lies on the sub-factor weighting as all sub-factors were equally weighted. As a result, based on primary and secondary research a hypothesis was formulated to address this problem and therefore validated with a study already done by a private national outsourcing agency (APDC). The results from this study were revealing of some aspects that led foreign companies to select a given country, which in this case was Portugal, and therefore some adjustments to the original model were performed as a way to translate the motivations behind the outsourcing moves of different companies.
To conclude, a final model was elaborated, in which now sub-factors bear different weights, being this decision a combination of corporate country attractiveness assessment and secondary research on the relevance of the different matters in the sub-factors.
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Cunha, Renata Rondon. "Brazil: an application of porter’s diamond and attractiveness analysis for french fdi." Master's thesis, 2013. http://hdl.handle.net/10071/8574.
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A atratividade de um país é medida pelo retorno de custo de capital, que deve ser maior ou
igual ao obtido em outro negócio e com um nível aceitável de risco de operação a seus
funcionários e acionistas. Para tal avaliação, as oportunidades de mercado e riscos do país são
balanceados e comparados a outros países de características similares.
A estagnação da economia europeia tem gerado entre os países europeus a necessidade de
expandir seus horizontes à outras partes do globo onde a economia é mais dinâmica e propícia
a resultados positivos.
França é o país escolhido como um investigador de novos mercados. Empresas francesas
beneficiam-se consideravelmente de investimentos no Brasil, não somente pelo seu
crescimento e economia estável, mas também pela poderosa influência em toda a América
Latina. O Brasil pode ser a porta de entrada para investimentos franceses nesta região.
Esta dissertação parte da teoria de atratividade e do Diamante de Michael E. Porter para
analisar as indústrias e setores em que o Brasil possui vantagem competitiva. Cada atributo do
diamante é analisado para evidenciar tal competitividade. Deste modo, algumas qualidades
que pareçam fraqueza, podem ser consideradas como oportunidade para investimentos em
termos de competitividade mundial.
O estudo feito analisa os dados através de fatos correntes e atual situação econômica do
mercado brasileiro, em busca dos pontos economicamente atrativos como país alvo de
investimento estrangeiro direto (IED) francês.
Finalmente, os resultados desta pesquisa reveem o uso do Diamante Nacional para a
atratividade do país.The attractiveness of a country is measured by the return of the cost of capital that has to be equal or higher than those made elsewhere and holding an acceptable operational risk to the investor’s employees and shareholders. In order to reach this assessment it is necessary to weigh and compare the markets’ opportunities as well as the country risks with other similar countries. The stagnation of the European economy has generated amongst the European countries the need to expand their horizons to other parts of the globe where the economy is more dynamic and favourable to positive results. France is the chosen country as a seeker for new markets. French companies benefit largely from investing in Brazil not only because of its growing and steady economy but also by the powerful influence in all Latin America. This dissertation is based upon the attractiveness theory and of Michael E. Porter’s Diamond designed to analyse the industries and sectors in which Brazil has competitive advantage. Each attribute of the diamond is studied to explain such competitiveness. Thus, some qualities that may be seen as a weakness can be considered an opportunity of investment in terms of world-wide competitiveness. This study analyses data through the lens of current facts and economic situation of Brazilian market revealing its economically attractive points as a target country for French foreign direct investment (FDI). In conclusion, the findings of the research revise the use of the National Diamond analysis on country’s attractiveness for investment.
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Chiu, Shih-Hua, and 邱詩樺. "Exploring Employer Brand Attractiveness to Hospitality Fresh Graduates'' Job Pursuit Intention―The Moderating Effect of Brand''s Country-of-Origin." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/27639802793841095000.
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碩士國立高雄餐旅大學
餐旅管理研究所
101
Knowing the competitive advantages of human resource, hospitality industry still suffers from high labor turnover rate for poor working hours and salary. Research has shown brand management is applicable in labor market. Developing an attractive employer brand could be the solution to attract the right people and retain the talents. 599 questionnaires were distributed to hospitality senior students in universities in Taiwan, with 69.4% of effective response rate. Six values are constituted to predict the relationship with job pursuit intention. Besides, lots of oversea restaurant and hotel brands are launched in Taiwan, whether country-of-origin image moderates the relationship between employer brand attractiveness and job pursuit intention is worth discussion. The results indicate each value―economic, development, diversity, social, reputation, and product/service ―accounts for different importance. The study also empirically proves employer brand attractiveness significantly positively influence hospitality fresh graduates’ job pursuit intention. Country-of-origin image partially moderates the outcome of job pursuit intention. Attributes in country-of-origin image could be of reference to increase positive overall country image. Restaurants or hotels in Taiwan should initiate their own employer brands to win the talent wars, in order to differentiate themselves from competitors.
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Minet, Nadine. "Corporate social responsibility and employer attractiveness: a cross-country analysis of Northern and Southern European job seekers and young professionals." Master's thesis, 2017. http://hdl.handle.net/10362/23467.
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This research paper focuses on the controversy whether corporate social responsibility (CSR)
has an influence on employer attractiveness and to what extent the cultural background and
individual character traits can act as influencing factors in this relationship. In a first survey a
sample of 97 respondents have been asked about their general perceptions towards CSR and
their employer choices. A second survey covered 109 participants in an experimental design,
testing for statistical significance of CSR practices when choosing an employer. Finally, it can
be concluded that CSR can have a significant influence on employer attractiveness in northern
and southern Europe and individual character traits can provide an influential factor on the
perception on CSR.
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Obazee, Queeneth Ivie. "The role of government policies on the attraction of Foreign Direct Investment to SADC Countries." Diss., 2020. http://hdl.handle.net/10500/26983.
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This dissertation examines the role of government policies in attracting the foreign direct investment (FDI) to SADC countries. To achieve this, the study uses econometric, statistical, and thematic methods within a panel data context and explores means through which SADC countries can attract the FDI. The study covered a panel of 15 SADC countries over the period 1980–2018. FDI is associated with several benefits, particularly in the less developed countries for their investment purposes. However, these less developed countries – including SADC member countries – encounter challenges of attracting FDI despite having abundant natural resources and proposing various regulatory reforms to liberalise their economies.
The empirical approach suggested several ways through which a country can attract FDI. The study found that FDI in SADC is not entirely driven by the presence of natural resources but by other determining factors such as the infrastructure development and economic growth, which proved to be paramount in attracting FDI. Therefore, the study recommends that SADC should not only adopt structural policy reforms that potentially improve trade openness, but also adopt strategic infrastructure development.Business Management
M. Com. (Business Management)
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Ho, Tsung-Ching, and 何宗璟. "The Study of Tourism Attractiveness, Satisfaction and Revisiting Willingness at Yuli Town in Hualien County." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/87944707262022784915.
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碩士國立屏東科技大學
農企業管理系所
104
Abstract Student ID：N10350028 Total page：105 Title of thesis：The Study of Tourism Attractiveness, Satisfaction and Revisiting Willingness at Yuli Town in Hualien County Name of Institute：Department of Agribusiness Management, National Pingtung University of Science and Technology Graduate date：June, 2016 Degree Conferred：Master Name of student：Ho, Tsung-Ching Adviser：Dr. Lin, Yeong-Shenn The contents of abstract in this thesis： The purpose of this study was to investigate the relationship between tourism attractiveness, satisfaction and revisiting willingness of Yuli Town in Hualien County. The subjects of this study were tourists who visited Yuli Town. A descriptive design questionnaire was adopted to collect the data. The questionnaire investigated the characteristics of the tourists. 428 valid responses were analyzed with the software program - Statistical Products and Services Solutions (SPSS). The analysis methods included reliability analysis, descriptive statistics, independent-sample t test, one-way analysis of variance, Pearson product-moment correlation and regression analysis. Empirical results are as follows： The results indicated that the sociodemographic characteristics of most tourists were females who aged over 51 with post-secondary education, monthly income over NT$50001, married, living in the Northern part of Taiwan and having domestic travel 2-5 times per year. On the basis of the results of this research, it can be concluded that the hypothesis was supported. The results revealed that many people appreciated the natural beauty of rice fields and enjoyed the peace of being in a natural setting. Tourists often came to Yuli to see these. Releasing pressure and enjoying the landscape view were scored the highest among all variables. In addition, tourists had a great time in Yuli would most likely to visit again. According to Pearson product-moment correlation and regression analysis, it was discovered that positive correlation existed between tourism attractiveness, satisfaction and revisiting willingness intention such that their values increased or decreased together. Keywords: tourism attractiveness, satisfaction, revisiting willingness
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Hsueh, Chia-chen, and 薛佳真. "A Study of Body Image and Physical Attractiveness among Senior High School Students in Penghu County." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/80138918909107859623.
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碩士國立臺南大學
教育學系課程與教學澎湖碩士班
101
This research probes into the perception and recognition of body image and physical attractiveness among senior high school students in Penghu County. The different factors shaping such perception, as well as the gender differences involved are also investigated. Twelve third-year students in a Penghu senior high school were first selected through purposive sampling, and then divided into two groups based on gender. Each group went through three interviews. The findings from the interviews are as follows. 1. A slim body shape is the universal ideal body image among high school students. They generally upheld a stringent standard in judging their physical figures regardless of their actual BMI, resulting in a skewed perception of their own body, low self-confidence and low self-esteem. 2. Students recognized that their own body image had an impact on how they perceive the physical attractiveness of others. The attention they paid to their own physical appearance is also indicative of how much they focused on the physical attractiveness of others. 3. Peers, family, and the media all came into play in influencing students’ perception of body image and physical attractiveness. Yet, the main driving force in shaping students’ perception is the values embedded in our culture and society. 4. Students recognized a gender gap concerning body image and physical attractiveness. For example, boys’ nicknames were solely based on objective physical features, while girls’ nicknames were somewhat derogatory. Female students tried their best to conform to social beauty standards, and identified with the popular norm for beauty. However, they questioned their willing conformity and expressed desire to show their own uniqueness. Students thought those who dressed in a unisex style were trying to escape from traditional values, using their own physical appearance as a means for transcending gender. 5. Students were aware that peers influenced one another regarding body image and physical attractiveness. This research suggests that related issues be incorporated into classes in school in order to facilitate students’ peer counseling, and to reinforce the concept of gender equality in our education with a view to helping students establish a positive self body image and enhance their self-esteem and confidence.
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Su, Chen Li, and 李素貞. "A Study on the Relationship among B&B Attractiveness, Tourist Satisfaction and Loyalty--The Case of Nantou County." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/05510567900241362670.
Full textAbstract:
碩士亞洲大學
休閒與遊憩管理學系碩士在職專班
97
Abstract The number of B&Bs in Nantou County has been surprisingly increasing. Under the pressure in the competitive market, trying hard to meet customer’s need and market their own characteristics to attract tourists becomes an important key to the success of B&B management. This study develops 15 items as B&B attractiveness to explore their relationship with tourist satisfaction and loyalty. The research was conducted with 520 tourists staying in the 26 B&Bs in Nantou County, and 443 valid responses were collected. The result shows that B&B attractiveness, including pre-experience expectation, post-experience assessment and expectation disconfirmation, has significant relationship with tourist satisfaction and loyalty, and there’s also a significant relationship between tourist satisfaction and loyalty. Finally, four marketing and management suggestions are offered, hoping to have a contribution to all the B&B innkeepers, academic studies and the tourists. Key words: B&B Attractiveness, Tourist Satisfaction, Loyalty
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TANG, YU-YING, and 唐玉英. "A Study on Campsite Attractiveness, Service Quality, and Repurchase Intention-Using a Campsite in Hsinchu County as the Example." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/2pa88y.
Full textAbstract:
碩士玄奘大學
企業管理學系碩士在職專班
107
Abundant in natural landscape resources, The mountains comprise seventy percent of Taiwan’s land area, attracting people and leading to an increased demand for outdoor leisure activities in nature. With the advancement of modern technology and changes in lifestyle, new risks in life and the challenge of work stress have led to occurrences of physical and psychological problems. Therefore, many proprietors have begun planning environments for outdoor recreational activities and launched innovative campsites to attract people fond of outdoor leisure activities, with tents set up as accommodation at campsites. Can this trend continue? Or can they lead to business opportunities with more benefits? These are the motivations in this study and the purposes of the empirical study. This study aims to explore campsite attractiveness, service quality, and repurchase intention - using a campsite in Hsinchu County as the example. The random sampling method was adopted for the questionnaire survey. 200 questionnaires were distributed, of which 181 were valid. The SPSS statistical software was used to carry out analysis, thereby gaining an insight into campsite equipment, management environment, and service quality on the repurchase intention of consumers. Research findings show that the interactive design and service quality of camping sites are the part that draw consumers’ attention. Camping site facility planning can include interesting and parent-child fitness package activities to enhance customer satisfaction. Management environment and service quality are also important indicators for consumers’ intention to revisit the camping sites. The research results shall serve as a reference for proprietors when managing their camping business.
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Cheng, Weng-Tung, and 陳文東. "A Study on the Attractiveness Factors for Local Craft Industry-A Case for Bamboo Industry in Zhu-Shan,Nan-Tou County." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/27596026137152989865.
Full textAbstract:
碩士東海大學
工業設計學系
98
Abstract The transformation of traditional craft industry is an important strategy of Taiwan culture policy. In view of this, the Council for Cultural Affairs of Executive Yuan included “Cultural Creative Industry Development Plan” in “Challenge 2008 –– National Development Plan,” with the purpose of developing Taiwan culture along with the international footsteps. In Phase 1 of Cultural Creative Industry Development Plan, through the combination of local craft characteristics with modern design ideas, and the solidification of the goal of transformation of traditional industries, it is hoped that the workability of cultural creativity economy can be explored in local cultures. The study takes “the bamboo craft industry of Jhushan Township” as the research target, which is also taken as the research target for exploring the use of the traditional local craft industry of Taiwan to develop culture, creativity and industries. The main objective of the study is to find out what are the fascination factors of bamboo craft industry as recognized by promoters of the industry, operators of the industry and consumers of the industry, and propose suggestions for subsequent development of the industry. In the first stage of the study, the method of literature review is adopted to rearrange related information. After that, evaluation grid method (EGM) of Miryoku engineering is used in making in-depth interviews of 10 people who are highly involved in bamboo craft industry, including 3 promoters of the industry, 3 operators of the industry, and 4 consumers of the industry. The interview results are applied to make an EGM diagram, from which the study derives four primitive fascination factors, namely “local impression,” “history and development of bamboo products,” “development and application of bamboo craft industry” and “sightseeing plan,” as well as 38 concrete fascination factors and 35 abstract fascination factors, which are all taken as the basis for the items designed in the questionnaire. In the second stage, the questionnaire survey is expanded to make further verification. Finally, 22 concrete fascination factors and 25 abstract fascination factors of bamboo craft industry are extracted. The main findings of the study are: 1) Focusing on four items, including “local impression,” “history and development of bamboo products,” “development and application of bamboo craft industry” and “sightseeing plan,” the interviewees have good responses. Of the concrete fascination factors, the factor of practical value of bamboo products was most highly praised by the interviewees; and of the abstract fascination factors, the factor of nostalgia and reminiscence of the past was most highly praised. 2) It is summarized that the industry is currently facing some problems obstructing its development, including the disconnection of bamboo craft heritage, insufficient styling, research and development of bamboo products, insufficient promotion of bamboo culture, poor arrangement of channels for bamboo products, and identification plan of local bamboo craft brands. Finally, the study makes related suggestions for the development of bamboo craft industry in Jhushan Township: 1) Local bamboo cultural and ecological tour guide. 2) Planning of bamboo craft sightseeing factory. 3) Additional inclusion in the education system. 4) Operation and development of cultural creative industry. These four suggestions are referential to the units of related industries. Key words: cultural and creative industries, local craft industry, bamboo, Miryoku engineering
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Chuan, Shao-Kai, and 全紹愷. "The Relationships Among the Attractiveness of Bunun Festival Activities, Experiential Value, and Revisit Intention－A Case of Syini Township Nantou County." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/7amt5y.
Full textAbstract:
碩士嶺東科技大學
國際企業研究所
101
This research mainly discovers the relationship among attractiveness, experiential value and revisit intention of Bunun festival activities. Since 2000s, aboriginal tourism has been gradually gaining attention, and its cultural meanings and reality are the major factors attracting tourists. Eight-Part Harmony festival in Xin-yi Township, Nantou County, Taiwan, effectively displaying Bunun culture and meeting tourists’ needs for experiencing aboriginal culture, greatly encourages direct contact and interaction between tourists and aboriginal people. Hence, tourists’ participation in aboriginal festival activities creates the exposure to aboriginal culture. The goals of this research are as following: 1. To figure out the relation between festivals’ attractiveness and experiential value of the tourists participating in Bunun festival’s activities. 2. To explore the relationship between experiential value and revisit intention of the tourists participating in Bunun festival activities. 3. To discover the relationship between a festival’s attractiveness and the revisit intentions of the tourists participating in Bunun festival activities. 4. To probe the relation among festival’s attractiveness, experiential value and revisit intention of Bunun festival activities. 5. To understand the background and preferences of the tourists participating in Bunun festivals. 6. To provide the organizer of the Bunun festival activities some references for holding events. The participants of this research are the tourists attending Bunun Eight-Part Harmony Festival at Xin-yi Township, Nantou County. Convenience sampling was adopted for the questionnaire survey. 233 valid questionnaires were collected. The data obtained in this research were examined with descriptive statistics, mean difference analysis, exploratory factor analysis and regression analysis. As a result, it is proved that the festival’s attractiveness demonstrated significant, positive and direct effects on experiential value. Experiential value demonstrated significant, positive and direct effect on revisit intention. The festival’s attractiveness demonstrated significant, positive and direct effect on revisit intention. Key words: Bunun Tribe、Attractiveness、Experiential Value、Revisit Intention
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Yen, Ming-Liang, and 顏明亮. "A Research of Evaluation for Attractiveness of Activation Model of Japanese Official Residential Group-An Example of Official Residential Area in Beidou County." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/u9a9vn.
Full textAbstract:
碩士國立虎尾科技大學
企業管理系經營管理碩士在職專班
105
Official Residential Area in Beidou County (hereinafter to be referred as This Area) is Japanese-style building left in Beidou Town from Japanese Occupation. This study collected relevant historical literature as the basis of analysis and conducted field research to understand the status of This Area. It also conducted in-depth interview with local residents, management units and local groups, applied “Miryoku Engineering and Evaluation Grid Method” to extract attractiveness factor and obtained evaluation for attractiveness that activated This Area and the abstract and concrete needs of elements. It further conducted questionnaire survey to the foregoing respondents about concept of activation and reuse of This Area to enhance the reliability and validity of this study. Purpose 1.To conduct survey of land, buildings and present status of living in This Area. 2.To understand individual evaluation of activation for This Area from local residents management units and local groups. 3.To arrange differences in point of view of activation for This Area from three groups of local residents, management units and local groups. 4.To understand five dimensions of preference in “promotion of cultural education”, “conservation of cultural property”, “promotion of cultural and creative industry”, “benefits of tourism economic” and “function of community recreation” of activation for This Area from local residents, management units and local group through questionnaires. The conclusions are as follows: 1.The existing buildings in This Area are 26 buildings with 54 units. Among them, there are 13 buildings with 32 units from Changhua County Police Department with 7 unused space, 5 buildings with 8 units from Changhua County Tax Bureau with 3 unused space, 4 buildings with 9 units from Beidou Township Office with 7 unused space, 1 building with 1 unit each from Beidou Township Farmers’ Association and Changhua County Cultural Affairs Bureau and 2 buildings with 3 units from private. There are total 37 units in use and 17 unused units with an idle proportion of 31.48%. 2.The main evaluation for attractiveness for future development of This Area from local residents is “expectation for cultural and creative activation”, from management units is “expectation for cultural and creative activation” and “ideas for energizing culture and economics” while from local group is “expectation for sustainable development of style for humanities appearance”. The most common parts for abstract elements from group activation are “commemorative, comfortable and warm”, etc. while “space pattern of bungalows and life function, greenification of garden and traditional tiles and walls”, etc. are the most specific elements for concrete elements. 3.From statistics and analysis of questionnaires, it indicated that local residents thought that the main activation model for This Area should be “conservation of cultural property” and “promotion of cultural and creative industry” as priority consideration while management units had most identification in “benefits of tourism economic” and “promotion of cultural education” and local groups had most identification in “conservation of cultural property” and “function of community recreation”.
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Tseng, Tsai-Yun, and 曾彩雲. "The Exploration and Research on the Space Attractiveness Factor - Taking B&B (private accommodation) Located in Nanzhuang Township of Miaoli County as Example." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/qms6j5.
Full textAbstract:
碩士東方設計學院
文化創意設計研究所
105
"Tourism and Travel" has become one of the most important industries in Taiwan that enables the country to come into contact closely with the rest of the world. Nanzhuang Township, a small ancient place where traditionally dwells those Hakka people, is currently in the state of developing its tourism industry. The demonstration and performance of local business operation are directly related to the possibilities and connotations of Hakka culture, which is considered to be the benchmark towards the research value. Hence, its development strategy will consequently affect township's own future orientation and its long-term sustainability. This study is going to apply evaluation grid method of Miryuki Engineering to collect the space attractiveness factors of the consumers towards private accommodations in Nanzhuang Township of Miaoli County through the implementation of questionnaire survey techniques, whose main purpose is to discover the concerning and enticing factors which likely affect consumers' requirements. After assembling the results of consumers' opinions and preferences, the research will thus examine the diversity of different requirements to which the consumers appeal, and a conclusion of necessary conditions that should be put into consideration towards space design for the B&B located in Nanzhuang Township of Miaoli County will continue to take place. The items of this study are being designated to divide into as the following: first quadrant (I) maintain the competitive strengths, second quadrant (II) accelerate and focus on the improvements, third quadrant (III) identify the advanced improvement section, and fourth quadrant (IV) identify the probable overvalue section. Based on these items aiming at quality aspects, we will design ideally a commercial space blended with the meanings of B&B culture, by which we expect to generalize some clear standards and norms for B&B space design whose feature is able to contain both modern function and historic atmosphere that can demonstrate a more inseparable combination between the township itself and its regional culture. Under the influence of humanities and cultural atmosphere, the consumers are anticipated to be willing to pause their steps and enter this realm for relishing sentimentally its taste and manner.